Drink Champs - Episode 310 w/ Snoop Dogg

Episode Date: April 15, 2022

N.O.R.E. & DJ EFN are the Drink Champs. In this episode we chop it up with the icon himself, Snoop Dogg!Giving the legend his flowers, Snoop Dogg joins us once again but this time as the owner of the iconic record label, Death Row Records.Snoop talks about his Death Row acquisition, his involvement within the NFT space and much much more!Lots of great stories that you don’t want to miss!!Make some noise for the legendary Snoop Dogg!!! 💐💐💐🏆🏆🏆Listen and subscribe at http://www.drinkchamps.com Follow Drink Champs:http://www.instagram.com/drinkchampshttp://www.twitter.com/drinkchampshttp://www.facebook.com/drinkchamps DJ EFNhttp://www.crazyhood.comhttp://www.instagram.com/whoscrazyhttp://www.twitter.com/djefnhttp://www.facebook.com/crazyhoodproductions N.O.R.E.http://www.instagram.com/therealnoreagahttp://www.twitter.com/noreaga Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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Welcome to Drink Champs, a production of the Black Effect and iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Welcome to Drink Champs, a production of the Black Effect and iHeartRadio. And it's Drink Champs' motherfucking podcast, Make Some Noise! He's a legendary Queens rapper Hey hey, it's your boy N.O.R.E He's a Miami hip hop pioneer One of his DJ EFN Together, they drink it up with some of the biggest players You know what I mean

In the most professional, unprofessional podcast And your number one source for drunk facts It's Drink Chats motherfucking podcast Where every day is New Year's Eve It's time for Drink Champs. Drink up, motherfucking. Drink up,

motherfucking and all that make some noise and let's just be clear we don't we are rich now we don't travel for nobody but when not often

when we get a good call from one Snoop Dogg-delia, and then Snoop Dogg-delia gives us a call with the chairman. We call him the chairman because he gives us a lot of money. I like that y'all laughed But we didn't And the chairman said We got to talk about

The Snoop Dogg Death Row Collaboration NFT And I said wait a minute Holy moly guacamole You got to calm down Mr. Sean Combs He said no I'm going to get him on the phone.

And then Snoop got on the phone, and it's crazy. So in case you don't know who the fuck we talking about, let's make some noise for the one, the only, Snoop motherfucking Doney! Drink Champs alumni again. Drink Champs alumni. Only artists that ever make us go to him. We went to the hotel. I want y'all to get a break

and a vacation. We have to take out the smoke and take this. It's the same shit. Snoop, Snoop, Snoop. I ain't gonna lie. I looked at the compound. We really respect what you're doing. Hold on, hold on.

Calm down. The compound We really respect what you do. Hold on, hold on, Yoko. Calmate, calmate. The compound. Here's what's crazy about it. Crip like a motherfucker. In the Englewood neighborhood. Blood like a motherfucker. How is we corroborating this? Boy, the simple fact is that I've outgrown the banging element.

I'm more of a businessman. And when you learn to be a businessman, you learn how to incorporate everybody. So I got a lot of my blood cousins. That's real shit. So I got a lot of my blood cousins that supported the operation as well. So we don't keep it fully crippled on the business. We keep it fully business on the business. So anybody that's eligible, that's able to attain a position,

no matter what neighborhood you come from or what set you represent, we represent money, businessmen, and we try to make money to make a difference. That's fire. Now, let's just go straight to it. Let's know. Game was on our show. And Game said that Jay-Z did not want him on Super Bowl. Where are you standing with that?

I don't know. That's information that I don't have. Remember, I was a guest of Dr. Dre. So I wasn't privy to the information on who was, who wasn't. All I know is that they gave me issues with me performing. So I would imagine, you know, there is some truth to it. But I don't know. I'm not on that side. But did you see what Game said?

I seen it entirely. And that's his opinion. He got his view. That's my little homie. That's my nephew. We all a family. We all up under the Dre tree. So whenever there's a misunderstanding

You all up under what? The Dre tree. No doubt. What? There's no doubt. So, so I don't know why I'm under the Dre tree too. You are, you are.

And that's a beautiful thing to be up under the tree. So sometimes we quarrel. We have misunderstandings. And it's up to us as a family to get our understanding amongst us. So a lot of times when we air out, it's probably because we haven't been able to communicate with our family. So we let them know that we want to get in touch with you. And that's the way that we air it out. Because there was two things. I didn't see Scott Storch and I didn't see Game.

And that's the two things that I would be like, you know what? This would be great. Let me tell you what you didn't see that you ain't saying nothing about. You didn't hear G-Thing. You didn't hear shit from Death Row. What about that era? That didn't mean nothing? That meant something.

Okay, then. So what about that? So you got to look at Dr. Dre's mind state. Whatever he was on, he was on. That was his show. They asked him to perform. So whoever he wanted to bring to the party, he had the right to. And when he said, I don't want to do this song, this song, or this song, we couldn't contest that because they didn't ask us to come. I would have loved to do G-Thing, Gin and Juice, What's My Name, Drop It Like It's Hot, anything out of my catalog. I didn't get

to do one Snoop Dogg song. I did everything to support Dr. Trump. Let's make some noise for that. Now, Snoop, let me be clear. So, I hit the homie.

The big homie, Jay-Z, right? And I told him to come pull up on me. And he pulled up on me. And this is exactly, I swear to God, my nephew, where's my nephew at? He right here to the left. I said to my nephew, I said, yo, listen, I have to ask him this straight up. So I said, yo, why? Who is the people that's on NFL? And he said to me,

and I'm sorry for anybody who don't understand. And he said, the white guy called for 50 cents. So I said, who's the white guy? I'm thinking this, Jimmy Iovine. And he said, no. Them and them called directly

for 50. That's his guy. He said, I can't do it if I can't break 50 up. But that's his guy. That's beautiful. And guess who's Dre's guy? Your guy. And me.

Let's make some noise for Snoop. But Snoop, you're the most famous rapper in the history of history. I beg to differ. No. Who would you say is the most famous in your mind? Mickey Mouse. Rapper? No, I'm fucking with you.

No, no, no, Snoop, you're the most famous. But by the way, let me just be clear. Thank you, Snoop. Let me just be clear snoop one million percent we expected you to be there we didn't expect mary we didn't expect kendrick we expected dre and snoop so what happens at this rehearsal? Well, it's put together before the rehearsal. It's actually a conversation before we even get to the rehearsal. You know, on the game plan, what it should look like, what it sounds like, what we should do.

You know, songs, looks, etc., etc. The whole get out, because Dr. Dre is a perfectionist. So first of all, he had to fall in love with the project first. And once he falls in love with it, then he's got to figure out how he can creatively fuck everybody up like they've never been fucked up before. You know, because niggas been wanting to battle him in the verses and do all this

type of shit, but he like, I need to show you niggas that y'all can't fuck with me. And there's only one way to show you niggas. The Super Bowl, the biggest stage in the world. Give me a moment. I mean, but what people don't understand is, he didn't do nothing from the Roofless catalog, the Death Row catalog, nothing from Snoop Dogg's catalog.

He only had 12 minutes. Yeah, it's short, it's short. See, what people going into all this, nigga, look at, what could you do in 12 fucking minutes? Were you gonna satisfy everybody? He did a crazy ass mixtape i'm saying but where are you gonna satisfy everybody in 12 minutes when your catalog is fucking three years long that's true you're gonna miss a beat you're gonna where was ice cube fuck that's that's the ace in the hole no you didn't because that's the ace in the hole but at, fuck, where was I to you?

We were NWA. But at the same time, at the same time. I'm sorry, Snoop, you got me high. Well, we have to respect Dre's mind state. Now, when the NFL call us individually to do a show, then we can do what we want to do after we put in the work that Dre put in to be on the level to get that position. So we can't, it. We got to say, you know what, we applaud it because maybe that'll open a door for me or someone else who continues the journey that Dre put down in hip-hop

for 30 fucking years. Three decades of fucking hit records. I mean, fuck all that. We can't be honest. We want to stay there for a minute. Stay there for a minute. Three decades. 80s, 90s, 2000, 2010s, and just dropped on the GTA game. Talk to me.

I'll talk back. Yo, Snoop. I'm going to be honest. Oh, that's five decades? Yeah, that's five decades. I'm sorry. I can't count. That's why.

It's cool because of recess. I can't count. Public color. Public color, motherfucker. Public color. Yo, Snoop. I'm going to be honest, Snoop. So I hit the big homie.

And I say, yo, come through. Come see me. And then Jay-Z comes see me. He actually comes see me. He comes. Yes, thank you. Is this the cold ones? Okay.

He actually comes see me, Snoop. And I ask him. I say, yo, I just had the homie game on and I need to I need to know from me to you was game excluded?

Was he blackballed? That's all we want to know because if he was blackballed then fuck that if he wasn't blackballed then we game going to have a conversation with Dre and them and get some understanding so we can keep our brotherhood. Do you know what the big homie told me? What? That nigga said, I can't tell Dre nothing.

Mm. Mm. You just said what I said. It's a Dre thing. It's a Dre thing. Like, he's got a lot of friends and a lot of people that he put on. Yes. And I don't think It was about nothing

But whatever the space He was in mentally Remember he just went Through a divorce And um And the aneurysm With his head So nobody's paying attention

To none of the shit That the man going through Like we all go through shit Individually But when we're in A highlighted moment To show our successful stories We have to take advantage

Of that moment But we still could be Going through some shit Right And as a family, it's our job to do what we do to support each other, so my job is to be the mediator. I don't take any sides. I just love everybody the same, and I

empathize and sympathize with both, because I understand how both feel. I understand how Game feel. I understand how Dre feel. How about Scott Storch? How does he feel? Because Scott felt like he should have been the guy on the... No? I'm asking you.

Are you serious? I'm asking you. Are you fucking serious? I'm not going to lie. I'm going to ask you. Are you fucking serious? No, I'm not going to lie. I'm going to be honest with you. When I see the der, der, der, der, I was like, damn, I felt like Scott should have been doing that.

You're probably 1% of America. Okay, all right. And Scott is a bad motherfucker. That's my nigga. I fuck with him. I get out with him. But certain moments ain't made for you. Yes.

And that ain't with no disrespect. That's what all do respect. Right. If Dre felt like I want to showcase Scott on the piano, then I'll do that. But I don't think that was a disrespectful move for him to say, I don't want Scott. And I think it was just so much going down where he didn't pay attention to detail as far as should I have the piano player? Should I have the nigga that played the horns? Should I have a nigga that played the horns? Should I have the nigga that was pop-locking in the video?

Should I have, you know, the things that remind you of what it is or should I do something different to let you know what it is now? Because it's still my sound. Regardless of who played to it and who did whatever they did, this is my record that we did together. So as an accomplishment of what we've done together, celebrate the fact that those are your keys being played at the Super Bowl. It don't have to be your fingers. Everybody knows that that came did together. So as an accomplishment of what we've done together, celebrate the fact that those are your keys

being played at the Super Bowl. It don't have to be your fingers. Everybody know that that came from you. So that's your celebration right there. Right. Snoop,

I'm going to be honest with you. When I posted the picture with you and Puffy, and I said, bad boy, death row. So many people hit me and said, that's not right. People died. People, you know, such and such. I said, shut the fuck up.

Yeah, but people died, but we didn't have anything to do with it. We was always the peaceful ones. That's the epicenter of everything. They tried to get me to not like Puffy and Biggie while I was in the middle of the Death Row, Bad Boy feud. And I made a choice that I had no issues with them. That was the Angie Martinez interview back in the days that created havoc between me and Death Row because I still have my values. Because when you said, I ain't got no issues. I said, I want I do a song,

I'm gonna do a song with them niggas. That's how I ended it. I said I ain't got no issues with Puffy and Biggie, I'm gonna do a song with them niggas. Middle of the war. In New York. In New York. On Hot 97.

Why the fuck did you say that? Because that's how I felt. Fuck, when I'm supposed to fake the phone? My nigga! Shit! Like, here's the situation, man. At that time, they was on our ass. Let's keep it one thousand wide.

Some niggas don't like competition. I take it on. I love when a nigga better than me. Because you're going to make me better. Do you think me and Jay-Z and Nas and all these niggas was based off of us not having creative competition? That's what it's always about. But it ain't about hate. It's about, oh, that nigga just dropped a bomb ass album.

Who did? Jigga did. Hold on. Let me load up. What producers he use? Pharrell, call that nigga. Timbaland, call that nigga. Just Blaze, call them niggas.

And the same thing when I, boop, Snoop, drop a hot rock. Jay-Z, call them my producers. It's competition. It's fun. It's love. This is what we do. We don't kill behind it. And motherfuckers didn't understand that I had enough sense to know that I had just beat a murder case.

Murder case. So now you want me to get in another one? While I'm in New York with no guns? Jeez Louise. I'm from the hood. I gangbang. So I understand street politics. I know there's gangbangers everywhere. We ain't the toughest niggas in the world.

There's a tough nigga on every block. So when you try to be too tough, that's when your ass get checked. So I knew my position was I loved hip-hop. I was raised off of New York hip-hop. That's the mecca of hip-hop. It'll always be to me. So as far as me to respect Puffy and Biggie at that moment, that's what it was about.

I respected their music. Their shit sounded good. It felt good. And they were friends of mine when we were making records on Death Row. I used to go to Daddy's house and hang out with them. We got footage of me and Biggie and Tupac. Yeah, you can tell us. We respect.

There's footage of me, Biggie, and Tupac on stage rapping in California. But why were you the only one? I wasn't brainwashed. You know what? You know what? I'm going to be honest. You weren't the only one. There was corrupt.

There was that on the law. They didn't have the manpower to say what I said. You feel what I'm saying? So I could test the system because I built the system. Right. You feel what I'm saying? And I wasn't trying to test the system. I was just trying to put some peace in the air because I was like, you know what?

Maybe if I say this shit that I really feel, maybe they'll say, you know what? It ain't that bad. And then you speed the clock up and find out that Biggie didn't have nothing to do with Tupac getting shot. Not at all. Not at all. That's fucked up. Yeah. That's fucked up.

It really is fucked up. It really is. And I had to take all of that shit on my head from out here, from niggas out here, saying, how you going to ride with them bitch ass niggas cuz and pop cotton and pop? I'm like, nigga, that's doing my values. What's happening? You got a problem? Come see me. But that's, that's, let me, let me just stop you for one second.

But that's, and I know I'm big right now. I'm big. I'm big right now. I'm big. I'm fat. But Un Rivera called me and said, yo, I need to tell you, I don't want that big bad boy Death Row collaboration to happen. This is Un Rivera. This is Lil' Kim, Biggie. And I said, why would you not want that? And he said, because people got killed and whatever. So I said, yo, not want that and he said because people got killed and whatever so I said yo listen

people got stabbed too and didn't do nothing so this is what I said you're talking about this being now this is yesterday this is yesterday so he said to me he said to me I don't like

you don't like me? no no no No, he said He said This is the last time I remember He said I don't like the bad boy death row Collaboration Why?

Because it ain't what it was Because it's some new shit This is new shit This is what I'm trying to tell him Like let me talk to you right now If you listen If you're watching We progressing

We moving our minds I'm a 50 year old man now I'm not a 20 something year old young kidold young kid, and I lead by example. And a lot of kids follow me. So if we can show growth and progression that we can move forward and we can take this bad boy death row what it used to be and make it a collaboration on peace and love. Just so you know, Arn, Puffy's sons and my sons have been best friends

since they were six, seven years old. Let's make some noise for them. Let's make some noise for them. Let's make some noise for that. And let me give you the real story on that one, brother. I didn't make it happen, and Puffy didn't make it happen. One night I was at my house, and Puffy's son was over about like 9 o'clock, and I'm like,

Cud, what time you going home? And he's like, I'm spending the night. I'm like, did you tell your dad? He's like, no, my mom dropped me off. So Kim, rest in peace,

was connecting my kids with Puff kids, and they formed a friendship and a bond. When Justin went to UCLA, my son went to UCLA. When Christian was rapping, my son was rapping. When he was modeling, they was flying over the world together. So they forged a friendship and a brotherhood that me and Puff

always had. So if we got the opportunity to take these two brands and show people what it can be as opposed to what it used to be, that's what the fuck we gonna do. Damn, that was hard. But what's crazy is on your new album, you did that skit. Back on Death Row.

No, the dancing, all dancing in your videos, that's where you really went on record. This is what it is now. Because that's who I am I'm Shug and Puffy you know what I'm saying I'm all in the videos rapping

dancing you know what I'm saying cause that's what it is I don't have no problem with it you know what I'm saying I love it this is who I am and I get

I get a chance to give other motherfuckers a chance to shine cause I'm so bright when I put the light on somebody else then they get a chance to show their talent and run wild.

I'm not going to lie to you. Puff Daddy called me on three-way. He said, he said, listen, you got to go see Snoop. And I said, of course I'll go see Snoop. But then he three-wayed me, you, with

you in, and he said, we got an NFT, puff, bad boy, death row, and I posted that, I posted a picture of me, you, and Diddy, and I said, bad boy, death row NFT. Or I said something like that. And I can't lie to you, Snoop. So many people was like, what the fuck are you talking about? Bad boy. Well, you know, your show is controversial, so. You got to understand, this is going to be a lot of drunk motherfuckers Talking about your bullshit And that's just what it is

And I appreciate it Because I get drunk from time to time too But the optics is That they gotta understand that It's about growth and development Like I keep saying When you get to be the age that we are And you get to become as successful as we are

You have to start doing some things that matter for the future. Because if we keep the narrative out there that East Coast and West Coast don't fuck with each other, that's a motherfucking lie. Where are you from? I'm from the East Coast. Where I'm from? West Coast. I love the fuck out of you. I love the fuck out of you, too.

Okay, then. So what's that? What's up? What's happening? What's happening? What I need? What I need? So if we keep the scene, remember the CNN?

Yes. Because we dropped New York, New York. Yes. And what y'all dropped? LA, LA. Okay then. It's fucked up. So if we keep that narrative, it's like, it's like, whatever.

If we keep it that way, yeah. Paul and Noriega, I'm like, man, fuck them, man. You know what I'm saying? Very true. But this is the evolution right here. This is enough, right? But that's why you have to allow it. And these motherfuckers that's speaking

don't even know it's already happening. They just so trained to be brainwashed by the hip-hop system that niggas supposed to be at each other. Shut the fuck up. And stop being brainwashed. I love Puff. I love his kids. Now, nigga, what's happening? I own Death Row, so I do what the fuck I want to do.

Let's stay right there. Hello. I'm not going to lie, Snoop. I didn't have your number at this time. I got your number now. But I know you wanted to call me when I bought it. I wanted to call you when I found out. They said Snoop owns Death Row.

Now, let's just be clear. Because I want to be clear for the fans, not for me. Your lawyer calls you with this opportunity? How do you say that you can buy Defro? I was working for Def Jam. President. Creative executive consultant. Took Jay-Z's job. Let's make some noise for that.

Yeah, let's go. So, doing my little work over there and I really wanted Death Row first but they,

you know, E1 shitted on me. They tried to treat me like a ho. Wanted me to come work for them. When you talk about E1, we talking about?

We talking about E1. The record label. What's the nigga name? Alan Grumblack. Alan Grumblack. Yeah, that bitch ass nigga. So, they had the label. I've got nothing to do with that. Yeah, record label. What's the nigga name? Alan Grumblack. Alan Grumblack. Yeah, that bitch ass nigga. So they had the label. I've got nothing to do with that.

Yeah, you do. It's your show. So, you know, for about a year and a half, two years, I was just trying to get my masters. All I wanted was doggy style. So, Snoop, let me be clear. I'm going to give you the whole rundown if you let me. Yeah. All right. So, you are asking for your own master

That's what he originally thought of doing I originally was trying to say E1, how can we work a deal Because E1 is working with the big blood No, E1 bought it They bought it They bought everything They bought it from another company in Canada

Exactly, then Hasbro bought E1 Hasbro, the toy company Right They bought everything. They bought from another company in Canada, right? Exactly. And then Hasbro bought E1. Hasbro, the toy company. Right. So now I'm dealing with Hasbro and E1. Hasbro is supposed to be clean and they don't do negative shit. And I'm like, what the fuck is going on?

So I'm talking to E1. They give me the runaround. So I'm like, look, check it out. Why don't y'all let me come work for y'all so I can get my master's. I can blow y'all shit up, make this shit go Give me the Defo catalog and let me get my masters Okay Snoop, come work for us for 12 years You get your masters back in 15

You get $250,000 And you just put them high heels back on And be the best hoe you've ever been Snoop, you went too fast No, I'm telling you the truth They didn't told you like that Slip them hoe shoes over there Put the pin shit back on Wait a minute, Snoop, you're back I'm telling you the truth. They didn't tell you like that. Slip them whole shoes over there.

Put the pimp shit back on. Wait a minute. You took your pants. You took your pants. You took your pants. You took your pants. You took the whole shoes off. You said no, no, no. I'm not going to wear those no more.

You don't wear those no more. I don't wear those no more. Put on the pimp shoes. Went and had a discussion with Lucy and Grange. Mr. Grange, I can come work for you and make your label better. How? You rich. You balling. You don't need this shit. You sno Grange, I can come work for you and make your label better. Ha, you rich, you ballin'. You don't need this shit. You snoop dog.

I can help you. I got people over here that need help and I just love Def Jam. I fuckin' wanted to be on Def Jam as a kid. Give me a job. Give me the job. Come over there, change a few things, make shit happen, get it poppin' and boppin'.

Then I hear, oh, they sold E1 and Def Road to some trillionaires. Oh, they did? So I got some Death Row to some trillionaires. Oh, they did? So I got some people that know the trillionaires. That's like, let me get you on the phone with them. Yeah, what's happening? We got Death Row. We don't know what the fuck to do with it.

I do. How much it cost? Boop, boop. How much my masters cost? God damn. Oh, fuck. Hold on. Give me a minute.

You got more calls. Man, hold on, give me a minute. You got more calls. Man, this is crazy. I'm like, give me a minute, man. God damn, that's shit. So I maneuver, woo woo woo. Let me just get death row. I don't even want the masters right now. Because it's all a scheme.

It's chess, it ain't checkers. Get death row. There now, Snoop Dogg got death row. But this what niggas say, always got something negative to say. He ain't got the masters. He don't own them. Cool. I don't.

Let me holler at y'all. How much for that? I want all of them, not just mine. All of them. I want them all. Oh, there's one more piece missing. What about the publishing? I need all of that too.

Now what? Snoop, stop. Stop, Snoop. That's some Mafia shit right there. Now what? Then the next play, now watch this play. Snatch everything Defra off traditional. iTunes, Apple, Spotify, ba-da-ba-ba-da-ba-ba-da-ba.

Fuck outta here. Freeze. I'm not the son of of here. Freeze. I'm not the son of Death Row. Freeze. Now watch this. So take the Death Row catalog to Gala Games, the company that I fuck with in the metaverse. That's where it lives at in the metaverse.

Then build a Death Row app so we can be like Netflix, Amazon, Hulu. And we have an app where all of our content lives and all of our music. And now instead of Apple and Spotify and all these motherfuckers pimping, it's a new motherfucking pimp on the block. Yes, we have a mission. Snoop, that was actually in my very first question is, did you go and retake all this shit, but you didn't? I got it all.

Because the first thing I want to do is I want to get paid all of the people that didn't get paid. The McDonnell family getting paid. Some of the writers, McDonaw, Rage, RBA, Dance, Corrupt. Then I want to make sure that the founder, Harry O, can get paid. Give him a position in the company

to be an executive because he's a fucking brilliant minded businessman. And he bossed up, he just came home. You got damn right. So put him in position to make some things happen and get this shit from an M to a B. You get me? Yeah. And then I'll take care of people like Warren G. My nigga.

I'll go get the- Only West Coast niggas that came to Left Rack. I'll go get the Warren G record from Def Jam, take it to the metaverse, make Def Jam some money, and make my homie some millions, and make sure he's straight for the rest of his life. Then I'll take care of Snoop Dogg once I take care of everybody else. Snoop, I'm going to be honest with you.

Probably made the best... What is it called? Investment? No, no. When you say something... Statement. Investment? No, no. When you say something. Okay. Affirmation? Statement?

Statement. In my life. I'm sitting there watching you at the Hollywood Hall of Fame. And then I said, the nigga said, I got to thank myself. I said, holy moly, Gwaii. Holy. I need to thank myself a lot too What made you thank yourself? My nigga

I didn't have nothing written down You got Dr. Dre there My Dre was there, my mama was there My best friend Warren G was there Nigga Kareem Abdul-Jabbar was there Nigga do y'all understand what that mean to me? It's the greatest nigga to ever hold a basketball in heat air for me, man. Quincy Jones was there.

I was doing hook shot. Nigga, Quincy Jones was there. Quincy. Like, these is like, niggas, I'm a little kid. Like, I could never know these people. And now these niggas is my friends showing up for me. Where my drink at? Dropping conversation for me.

So when I'm up there spitting my shit, I don't even know what the fuck I'm talking about. But I look at my mama and I'm like, I need to thank me. Mama did what she had to do, though. Let's be clear. Mama did her part. But I'm looking at my mama like she did her part. Now all of the rest is on me. Like when you have a kid, you let them, you cut them loose and it's all on them.

It's what you taught them and then it's on them from there. And I feel like to get to where I got, I had to put in all that hard work, that dedication, the struggle, the losses, the everything that I went through. I had to be strong enough to fight through it and get back up and go do it again and take the males and don't get paid, lose friends, lose relationships, lose money. You know what I'm saying? Damn near lose my life, my freedom. And to regroup myself to say I'm respected enough to where everybody respects me and loves me for who I am. I ain't changed one step of the way.

I stayed me the whole way. And people love me for being me, so let me thank me for being me. So the next person that comes out to do them, they can understand they can do that the whole ride. One, two, three. Snoop, I ain't gonna lie, when I saw that speech, I wanted to thank me every day, too. I was like, I just start waking up like, yo, my nigga, I'm thanking me. Nigga's like, yo, what's the problem? I'm like, I'm just thanking me. nigga, I'm thanking me. Nigga like, what's the problem?

I'm like, I'm just thanking me. Like, I'm outside. I'm outside. I just think it was iconic when I said it, my nigga. No. It got so good to me. I called my album, I Want to Thank Me. I did an album after that called I Want to Thank Me.

Because I was like, you know what? I do need to. And I didn't even understand it was more about mental health and and and self-esteem yeah for other people like it was self-esteem for me but just a lot of people in the world right it was like real self-esteem for people to be like you know i don't have to work for your confirmation i'm doing good by me internally exactly and i'm gonna be all right because a lot of people wore around waiting to see what he gonna think what she gonna think and man if they don't like me i don't know if man fuck that i like me i like so let me ask you um game said something on our show and game said that kanye did more for him in two weeks that dr dre did for him and his whole career. Now, I'm going to, before I ask you this, I'm going to tell you. I, Kanye

pulled up to my wife's juice bar, and I showed it to Kanye. And Kanye looked at it and said, I don't think Game should have said that. One million percent the truth. Game knows, listen, Kanye knows this. Listen, one million percent the truth. Game knows. Listen, Kanye knows this.

Listen, one million percent. I love all sides. All parties involved. All parties involved. But I need to hear Snoop Dogg's. I mean, I don't know. That's his personal experience. So that's a personal situation where he feels that that's what happened.

Like maybe Kanye walked him in the metaverse and showed him the billion dollar scheme on how to get to the billions. A little bit. You know, it could have been something to that effect that he could have showed him something. You know, because Dre not really good at showing you nothing. He basically good at bringing your talents to the light. That's right. To where it's about you, not what he do for you, but what you can do for yourself when you're upon his guidance. So to me,

I couldn't answer that, but I, you know, game is my law on me, so I respect everything he say and do. I don't ever want to be on the bad side with him or none of that shit as far as negative energy. We got a great understanding. You know, I respect his point of view, his views. He always checks in with me, too. He said you was a safe artist.

He always check in with me. Like, a safe artist he always check in with me like this is like what does that mean safe artist like safe like i mean god bless god bless me for me saying this and um i'm gonna be up up front with this you had a murder case there's no way you could be a safe artist right i guess probably because of what I've created. Okay. After that. After, yes. You know what I'm saying? The iconic status. Yeah, I got football leagues.

I do things with special needs kids. I do things with the parents, the gang violence, like the things that I've done to create a whole new narrative on who I am. I guess that would make him feel like I was safe. But I'm still a nigga, so. No, you a nigga, nigga. You ain't going to never be a nigga. You ain't. Hey, hey. never be a nigga. You ain't.

You ain't. When I'm driving, the police get behind me, nigga, my heart beat fast like the rest of you. Then they be like, hey, what's up, Snoop Dogg? I don't know. It's just certain shit that won't go. It's just part of being a nigga, right? Right, it's just part of being a nigga Right Right It's just part of being Take my hands

Don't look back Let's be clear We at Englewood right now Yeah Englewood From what I've known From back in the days Englewood was a

Super blood neighborhood Yeah definitely But We not coming over here With gang violence We coming over here With business I coach for the

Englewood Chargers I bring business To Engle. I coach for the Englewood Chargers. I bring business to Englewood. I hire people from Englewood. I associate with Bloods and Crips. I associate with human beings. I'm about change. I got kids on my team that I coach. Their fathers have been active gang members for over 30 years,

and they see me engaging with their kids, teaching their kids, educating their kids, giving their kids hope. Gang violence is not a part of what we bring to the table. We bring peace to gang violence. So by me being a Crip in a blood neighborhood, bringing, you know, business and opportunities, it shows that you can outgrow the gang mentality of being active. I'm not active with gang banging. I'm active in my neighborhood as far as creating. So I feel like I'm a part of Englewood and I'm from Englewood because I do things to better the community. I live here. I love helping out and i love being a part of it so nobody has an issue with snoop dogg because he's not a gangbanger i'm not gonna lie i've been drinking

this a lot you you better keep drinking it's gonna going to live long, boy. You're going to live long, boy. Yeah, I ain't going to lie. So what made you get into the red wines? Because you could have gotten into blue wines. You could have made up blue wines. You're taking it too far. No, I ain't going to lie. I would have bought it.

I would have bought it. You're taking it all too far. If you would have bought blue wines, I would have said hypnotic wine. I mean. No, I think the red wine was appealing to me because it was something nobody was attacking. Everybody was going after the everything that everybody else was doing. And I felt like I was a step above. I felt like I was a little bit more classy than the, you know, holding the bottom on the club type of shit.

I want you to be able to pour glass and have a conversation and, you know, holding the bottom on the club type of shit. I want you to be able to pour a glass and have a conversation and you know, tone it down a little bit. You know, be in the middle of a nice meal having a glass of this. So that's what I was thinking, like more of a, you know, what is the next level of growing into a man as opposed to being in the club. My nigga was sad

and my nigga was up. It's classy, it's classy. If I do this too many times, it's not classy. This shit it is Exactly, I can't This shit here is like Hey baby That's love like I was saying the other day You know what I'm saying

Tone it down a bit She wanna hear that sometimes too We gonna take a shot at one of your shits? I've been drinking this one This is my girl right here That's the indigo? No, this is the 19 Crimes Kelly

Rose. I'm going to take a shot of that. Give me a shot of that, motherfucker. This is cute. This is a cute one right here. This is the lady's desire right here. Yeah, let me try it too. Come on. It's the lady's desire. Come on, we're going to take a shot.

We're going to take a shot of that motherfucking Snoop Dogg. Let's go. Y'all are the drink champs, goddamn it. I'm not going to lie. You got to take a shot Of that motherfucking Snoop Dogg Let's go Drink Y'all are drink champs God damn it Nah nah nah Snoop I'm not going to lie You got to take a shot too sir

I'm going to take a whole shot Oh damn You don't You don't You don't I'm getting to it Oh okay Y'all real drinkers and shit

Yo Snoop We going to celebrate you tonight Snoop Snoop We celebrating Snoop Dogg Yeah We're going to celebrate you tonight, Snoop. Snoop, we're celebrating Snoop Dogg. Yeah! So, Snoop, let me ask you. That's good. God bless.

Moms passed away. Yeah. My father passed away. God bless his soul. And it was the worst thing ever for me. But I continue to work. I watch your interviews and I watch you go through it. And you continue to work.

Why? That's what mama want me to do. Okay. I mean, to me, her want me to do. Okay. I mean, to me, her transition made me better. Right.

Because now she's up top watching over me. It's no accident that I wanted all of these things I'm having right now because she upstairs pulling strings for me.

Right. Because her work was done down here and now it's my time to do my work. Right. Let my work speak for me. And the reason

why I went back to work is because she always loved me doing what I do to make people happy, to inspire, to influence. So I didn't want to be down and take my spirit down with everybody else that loves me. And in the spirit of her, she raised me to be Snoop Dogg. So she said, let me go ahead and do what the thing that she taught me to be. She the one named me Snoopy. Right. Mama named you Snoopy? My mama ain't never called me nothing but Snoopy my whole life.

I ain't never heard my real name ever. My mama only called me Poppy. My whole life. That's my whole life. Never heard my real name ever come out of her mouth. D. Louise, Bobbitt. Make some noise for Snoop Dogg. D. Louise.

Holy shit. So I take her spirit with me, you know what I'm saying? Moms was an evangelist, you know, her last few years here. So she was spreading the word. She was very vocal. She had the same spirit I got as far as knowing how to control the crowd, how to make people laugh, how to be serious, how to make them zone in. So all the things that I'm great at, I learned from her.

So it's like now it's my job to continue the mission that she put in me, which is to inspire and to influence. Because there's so many people that follow my lead, so now I know what I'm here for. I'm not no reckless gangbanger telling homies to bang. I'm telling you to stop banging, showing you how to get your life right, how to raise your kids, how to do what's right. And, you know, yeah, some wrong things are going to happen,

but we're going to do more right than wrong. The Medal of Honor is the highest military decoration in the United States. Recipients have done the improbable, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S. Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor, Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first black sailor to be awarded the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice.

These are stories about people who have distinguished themselves by acts of valor, going above and beyond the call of duty. You'll hear about what they did, what it meant, and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways.

Three or four days a week, I would buy two cups of banana pudding, but the price has gone up. So now I only buy one. The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek. I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. With guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull, we'll take you inside the boardrooms, the backrooms,

even the signal chats that make our economy tick. Hey, I want to learn about VeChain. the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing. So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the MeatEater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser known histories of the West.

I'll then be joined in conversation by guests such as Western historian, Dr. Randall Williams, and bestselling author and meat-eater founder Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here and I'll say it seems like the ice age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun?

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Add free at Lava for Good Plus on Apple Podcasts. So let's just take it back to Death Row, right? Yes, sir. The original. When Source Awards. And I always look at this footage and I always, I was in jail at this time. I really was. I was in jail at this time I really was I was in jail at this time but when Shaw goes up there

and says you motherfuckers you motherfuckers ain't gonna be in the videos and all this shit if you don't want if you don't want the CEOs in the videos and we this shit. If you don't want. If you don't want to be the CEOs in the videos.

And we see Snoop and we see Dre and we see y'all. I don't know if it's called saluting that, but you guys are sitting there. Yeah, because that's our teammate. So it's like if the teammate

score a basket, you're supposed to clap for him. you're supposed to clap for him. You're supposed to clap for him. Even if he got a lucky basket. But let me ask you. But you notice how they didn't cut from that to what happened after that. They cut from that to me. What happened directly after that was Biggie won an award.

Yes. And then you go on stage. And when Biggie come and win his award, Puffy say, I'm the one he was talking about, but I ain't tripping, blah, blah, this and that. Then Biggie won his award and say, Brooklyn, something like,

I'm like, fuck what you talking about? Nigga, Brooklyn, nigga. The crowd go crazy. So now it's like, uh-oh. Puffy tried to turn him down. This nigga Biggie's in Brooklyn now. Every nigga from New York is on the same team now. Ain't no Brooklyn.

Ain't no Long Island. Ain't no... Man, this nigga is New York. Like, I understand that. Like, when we was in the building, you could feel that. And you said that when you grabbed the mic. You said, I know where I'm at. Yeah, because all the New York niggas that got together, like, nigga, fuck y'all.

Like, for real. It was like really that tension like that. Like, you feel tension when you come from that environment. You know when it can just like that. This is what I need to ask. And this is my brother. I love this brother right here. You're going to bring up the same thing we've been talking about?

Yeah, I'm going to bring up the same thing. All right. For years. Down south. West coast. Every other region. Every other region has said to us, and this is my brother. And I'm from Miami, so that's the perspective I'm coming from.

And he's on their side, by the way. And he said, you New York niggas never gave us love. That's a fact. And I was telling you, and it was mostly industry-wise

more than anything else. That's a fact. We have to fight hard to get off. Right. Like, you got people like, from my side, you got Ice-T,

Ice Cube, who cut through because they went to the other side, so to speak. And moved to our hood. Exactly. Ice-T moved to the hood and was a part of New Jack City and shit like that. He still lives in New Jersey. But Cube went with the Bomb Squad, which made it okay. West Coast niggas is all right. Then when Dr. Dre came, it was like,

we can't fuck with them niggas. So we have to give them their respect. Then when Snoop Dogg came, it was like, this nigga is giving respect while taking the whole rap game. But if you notice, we always had respect for New York first because New York is always the pinnacle to

if you can't crack that cold, you ain't crack no cold. And to every nigga in New York who respects you, you ain't respected. That's our mentality. Any nigga outside of New York, that's just the way it go. And it's always like,

when we first started coming there, they never would play our music. Then when we would show up, they'd play our music for like every day we there. And then we had niggas stay behind like two, three days later. We're like, cut, I ain't playing our shit now snoop i'm gonna i'll be honest and i'm gonna look at you

in your face i apologize on behalf of my now you accept it you accept it no no i do accept it because when i met with jay and jay said they didn't play my shit They didn't play Biggie's shit He alive? No In other regions? No This is three days ago I'ma tell you what it is

It's never the ones up top The niggas in the streets Always fuck with us Just like the niggas in the streets Always fuck with y'all But we don't dictate What goes down So I could've said

Let me talk to all the real Street niggas from New York How much West Coast shit Y'all listen to? 80% of them would've been like Nig let me talk to all the real street niggas from New York. How much West Coast shit y'all listen to? 80% of them would have been like, nigga, we listen to all kinds of West Coast shit. Yes, this is true. But is it brought to the highlight? No, because we're trying to promote our people, just like out here.

We accept New York niggas rap faster than we accepted West Coast rap in the 80s. And now they accept South rap faster than they accept West Coast rap out here. Because whatever dictates, that's what dictates. But in the streetss. And now they accept South rap faster than they accept West Coast rap out here. Because whatever dictates, that's what dictates. But in the streets, it's a different dictation. Because street

niggas always told me, nigga, you raised me. You know how many New York niggas told me that I raised them? Because you are a young nigga. Not because of them, because of them. I'm sorry, we claimed you. Right, but I'm saying like, for example, A$AP Rocky, Bobby Shmurda, them two niggas specifically.

Crips. But they telling me, nigga, you raised me through my mama playing your music when I was a little kid. So if your mama was playing and she from New York,

that means Snoop Dogg is loved by New York. And that's the part we got to look past. You got to recognize that, Snoop. Come on. Let's make some noise for that. I get it. Hold on, Snoop. Yo, I ain't gonna lie, Snoop. But you know what? You are one of them niggas that New

York love and you accept it. You're probably one of the only niggas. I'm probably the only nigga that done been to the Queens Project, been to Harlem, been to the Bronx, been to fucking what? Brooklyn, where the Crips is at. I've been to every motherfucking hood in New York. What they say, don't go. What they say, don't go. No, no, no.

Javarga Square. Perform there. The Tunnel. Perform there. Don't go there. You can't. I'm there. They got razors in their mouth.

So what? They're going to rock to this shit. They're going to rock to this shit, They gonna walk to this shit, nigga. Ask Funk Flex, nigga. He was there on my birthday. I brought Dr. Dre to the tunnel, nigga. Who could do that? Look it up.

Pull the footage up, nigga. Dr. Dre and Snoop Dogg's birthday party at the tunnel, nigga. In New York. Mouth full of razors, nigga. A hundred niggas from New York saying, we your security. How? Yes, you are. Nah, Snoop. I ain't gonna lie to you, Snoop.

We love you in New York. I love y'all, nigga. You just don't understand. If I could have been any other nigga than me, I'd have loved to have been a New York rap nigga in the 80s because y'all was fucking it up. I'm talking about from Rakim to Big Daddy K, MC Shane, KRS-One,

LL Cool J. Nigga, it was everything came out of that motherfucker was flawless. Everything. Let me give you a prospect from Warren G to Eazy-E to Ice Cube

to motherfucking Ice T. That's what it was. Let me just tell you something. I'm going to be honest with you. When I heard Straight Outta Compton, I thought that was Rikers Island. For real? I thought it was a jail.

Because I was like, Straight Outta Compton! Straight Outta motherfucking thing! I was like, holy shit, that jail is crazy. I don't want to get locked up in there. I was like... I got super laughing.

Listen, you know, at that time, we had Rikers, Allen, Rikers, Allen. So I'm like,

Compton is like, I don't want to go to jail in Compton. Like, I'll go to jail, but not in Compton. Like, can I go to jail in like, anywhere else? Nah, it was what Compton. Like, can I go to jail and like anywhere else?

Nah, it was what it was. It was that era was exactly what they sung about. It was depicted. It was everyday life. I wasn't in the rap game at the time, so I was in the streets. And a lot of that shit they was rapping about was actually happening like daily. Like all of that shit. So it was like to see their life story on screen.

It was educational for me, too, because I wasn't in the NWA circle I was just a fan so to see They story brought to life and how they shit came in life and how it inspired me was dope as fuck So one day soon, I hope to tell my life story so people can be inspired by that You seen Mr. Lake documentary? I ain't see that shit I ain't gonna lie, I watched it You ain't watch it? I was bored as shit I ain't gonna that shit I ain't gonna lie I watched it You ain't watch it? I was bored as shit

I went right past that one I ain't gonna lie I watched the shit No disrespect I heard some shit about it So I don't wanna see it Sorry Okay what did you see there?

It was fantastic But you gotta You gotta It's from a different Dialogue Let's move on Shout out Mr. Ray But you got to, it's from a different dialogue. Let's move on. Shout out Ms. Shalane. Shout out Ms. Shalane.

She was the first lady to come through. Y'all niggas is trash. Y'all niggas is trash. Something in my heart. So Snoop, let's get into this. What are we doing? Bad Boy and Death Row is going to do an NFT collab?

Is that what we're talking about? I don't see anything wrong with that. I see that the NFT space and the Web3 is the future. Absolutely. Actually, what I love about it, there's no feuding, no negativity, no waruding no negativity no war no

violence none of that shit exists over there so they haven't even learned how to fight each other yet so i say t-space yes exactly so i love exactly so i like that space so much to where it's goof proof to me because it's so much skepticism and criticism when you do things do things to the naked eye until they see what the mission is about. Like, why would you say anything negative about bad boy and death row knowing that people died? That should be your reason to want it to be positive.

It's because people did die. But a lot of people are, like when Un called me, Un said, yo, I would like to have a rebuttal. And I said, so this is what you should do, Un. How much of a bad boy do we own? I don't think Un owns bad boy at all.

What are we talking about? He had Biggie's. It was Biggie's label. But he has Biggie's. So Un said, can I do a rebuttal? I said, yeah, give him a rebuttal. What is he rebutting? You don't even know what we're doing.

That'd be niggas' problem. They love the rebuttal, but don't even know what the fuck they in court for. Like, I'm going against him. What did he do? I'm waiting to hear what the nigga did first. I've got my team of lawyers to get rid of. Sit your ass down and let us bring some positivity to a negative situation. Because, come on, Death Row and Bad Boy together, that's nothing wrong about it.

I still fuck with Lil' C's, Lil' Kim, Jadakiss, Puffy, Mase, whoever the fuck was a part of 112, Carl Thomas. All of them motherfuckers are still my friends. I got personal relationships with all of them individually. So you tell me how about that for how many relations you got with that for everybody? What is wrong with all of this in the world? I mean, what's his role? What is his role? I'm asking.

Was there any conversation? No, I don't know. I'm asking. Have you been listening? Yeah, it was sold three or four different times. So where does this role matter? I don't know, I'm asking. Have you been listening? Yeah. It was sold three or four different times, so where does his role matter? But the way you brought Harry Owen, he didn't. Did you hear what I just said?

No. The people that got taken care of that didn't get. You took care of them. No. I'm here to take care of the people that didn't get taken care of. I got it. You get what I'm saying? Just listen to the meaning.

Yeah, yeah, yeah. He got taken care of. Right, right, right. That's how they was able to move it, shift it, sell it, do this and that and that. But the creators and the people behind the scenes didn't get anything. Right, right. So it's my job to take it now and to rightfully make it worth something so I can compensate the people who did something. Because right now it's worth nothing.

So no one says the game, but the people who actually owned it that was sitting on it until everybody died. Right, right. So they can turn it into an estate. But since some of these people are alive, I'm going to create a value for it to where now they can receive some revenues first. Because I control it now. When it was in the past, we had to wait to get paid because the label gets paid first and the CEO. But guess who that is now? So I'm going to make sure it's properly handed down the right way to where, oh.

You're going to write some more. That's true. Because it's not about me. Because if it was about me, I'd have moved to a whole other country and been like, nigga, fuck y'all. I'm out. Yeah, exactly. But it's not about me. It's about the position that I got to give.

I'm a giver. That's what I'm a natural giver. All I wanted was my masters. Remember the initial conversation. All I wanted was my doggy style masters. But seeing that if I just did that, then that would be selfish. Right. Because then I was going to be straight and I was going to take care of me. And it was a group effort. It was a group effort that went into making Snoop Dogg who he is. And if I got the power to position myself to make sure that everybody is compensated right, then that's what the fuck I'm going to do. That's what I'm supposed to do. That's real.

So let me ask you. Doggy style, the chronic, we trying to get all that? I got all that. Got it all. What are you talking about? Did you miss? That's what we talked about. We all did.

Y'all need to stop drinking, man. No. I need to reiterate that. He got everything. The whole schematics. I told you how. You start with the brand. I wanted to get my masters first.

It was too high just for my one master. So I ended up getting the label, the IP, with no masters. Right. Then when I announced that I had the IP, niggas was talking so much, it forced me to go get everything. Well, I went and got the masters and the publishing because I was like, I don't need no discussion.

I need to be able to make moves so I can provide for my people. Because if I leave this out there, when it's time for me to sell it, I got to check with him. And he may not want to make sure they get paid. But if I got it all, then I'm the one that controls when it makes money, who gets paid. So we talk a dog pound. Everything. DPG. Everything. RBX. Lady of Rage.

You hear me? Keep going. I'm just going. Warren G. And these are people that haven't been compensated, like, fully. You know what Warren G did for Def Jam? I love it. Warren G saved him. He saved him. He came to the left rack. He was never compensated, like, fully. You know what Warren G. did for Def Jam? I love it. Warren G. the only nigga that came to the left rack. He saved him.

He came to the left rack. He was never compensated for that. That's right. Never came. He was never compensated. He from the West Coast. If you don't get out of here... Come on, let me throw my W up.

So, let's just be honest. At that time, Def Jam was an East Coast-centered label, right? That's true. It was fucking y'all over. West Coast artists saved them. You would think that on the save or the comeback, it'd be like, since we even ended

up getting Jay-Z, DMX, Murder Inc., blah, blah, Brianna, Kanye, da-da, da-da, Justin Bieber, da-da, Warren G. Here go 10, my nigga, for giving us nothing. But it's okay You know what?

We gon' regulate I'm gon' regulate We gon' regulate I'm gon' regulate Make some noise for the regulator All right, let's get into your wines and spirits Because you ain't really drinking none of that shit No, just a little bit, you know

I get money off of it Okay I let y'all get drunk All right, here, pour drinking none of that shit. No, just a little bit, you know. I get money off of it. Okay. I let y'all get drunk, but I get money. Pour me some of that. Come on, son. I got to show you the trick, man. Pour me some of that, son. Snoop, pour me some of that.

Why don't you go just overdoing it? Pour me some of that. Come on. I'm outside. I couldn't sell crack with you niggas. You niggas would be getting high off most of the product. Let me try another one, dog. We trying to sell

this key, nigga. Snoop, I'm going to be honest, Snoop. We love you. We honor you. We cherish you. But we want to also give you your flowers. In your face, real time. Come on.

We didn't do this the first time you came around, but this time we want to make sure. We didn't do this the first time you came around, but this time we're gonna make sure. Yeah, we didn't do this the first time, but we wanna honor you properly. We wanna give you a flower. Motherfucker, in your face. Thanks, I'm dead! That's love and a baby right there, man.

I appreciate it. You know, we don't never really do it for this, but when we get it, this means more than any award that you can get on some real shit, because it means that you're appreciated by your peers, you're appreciated by the people that you do it for. A lot of times, some award shows be fake. You don't really know the people

that had anything to do with it, but this right here, from the heart, it means a lot, because I know how real y'all are, I know where y'all come from, I know how y'all move as a unit. So to the whole Drink Chaps family, I appreciate it and I accept my flowers with love. Goddamn it. as a unit. So to the whole Drink Chaps family, I appreciate it and I accept my flowers with love.

But Snoop, I ain't gonna lie. We love you, Snoop. I ain't gonna lie. Like, like, real talk. I had to sit down with Jay-Z and tell him Snoop is the most famous rapper ever. What'd he say? He agreed He did? Not really No, but Snoop Did you really say that to him? Did you say that to him?

He didn't acknowledge it He just moved on. But listen. You're not saying what he's saying. You're crazy. There's no nigga in the world. You made a whole story, man. I did. I made a whole story.

I'm sorry. I can't be real, though. Let's be clear. Snoop, you can't go nowhere in the world and the nigga not recognize you. Can you go to a bagel shop that's owned by a Jewish guy named Diego?

There's one spot I used to be able to go to and then my cover got blown. I used to go in there all the time. It was an Asian grocery store. They had the best meat in town. That shit was bomb. Their meat was just amazing. The fish and everything. So I'm in the back one day with the butcher.

It's like the third time I done went up in there. That nigga come out the back this time. He got cameras and all kinds of shit. I knew, I knew who you were. I'm like, damn. I'm like, come on, nigga. Let's take a picture real quick.

Right by me. on, nigga, let's take a picture real fast. Right by the knee. Yeah, yeah, man. Man, you can't go nowhere, Snoop. I guess not. That's a good thing, though, because, you know, a lot of people don't understand success and understand fame. I enjoy it. I truly get a kick out of how I make people feel. Like, I watch certain videos on Michael Jackson, right?

Like, they got, like, a video of him in the backseat of a car, and it's, like, a million fans outside, and you could just hear him talking about, look at her over there, look at that one. And then he roll the window down, he wave at them. It's like the fascination of knowing that people love you is a feeling that only a few have. And it's a beautiful feeling.

And it's like, we know how to cherish it. We know how to hold on to it. And we know how to make people feel a part of it. And that's like a gift that I have to where the people that love me, I don't call them my fans. They like my family. Family. Because when they see me, it's like they knew me their whole life. They'd be like, Snoop, what's happening?

They have known you their whole life. Yeah. And if I got a bad attitude, that dance be like, oh, it's all right. We know you going through this shit. They don't even be tripping., it's all right. We know you don't want this shit. They don't even be tripping. Like, well, fuck you then. We ain't buying your records. They be lined up out there with like, it be cold as fuck in some of these places I go.

I'm talking about like two degrees. I seen you and Puffy go to Fatburger at 7-Eleven. I put Puff in the car, nigga. We went to Bishop Magic Winehouse. Nigga pulled up. Nigga drove through South Central. Nigga, get in, nigga. Where we going? Nigga, pull it up. Nigga drove through South Central. Nigga, get in, nigga. Where we going?

Nigga, just walk. Walk downstairs. You brought me to Bishop at that wall. Knock on the door like this. And the church opened up. Church is green. It's green in there. It's green and gold.

Green and gold. Puffy, sit down. Enjoy yourself. You with the bishop. Jack, you're in the hood. We good. It's pimping over here. You brought me to Bishop at that wall. I sure did. You don't remember that You with the bishop. Jack, you're in the hood. We good. It's pimping over here. You brought me the bishop, dog.

I sure did. You don't remember that? I remember that. Yes, okay. We went up the stairs and we were whopping. Pop, pop. Come on. All my famous players bring them to the bishop house because the bishop is like my spirit. And where does the bishop live? What hood is that? Damn, what hood is that? Peacock?

Mansfield hood. I just feel like I'm Papa Gala. I feel like I said Papa Gala. I don't know what the fuck I'm doing. So what Bishop has always been to me is my spiritual advisor. Nobody understood what that meant. But he was always the one in my life, like, putting God in my life. As crazy as it is, he the one that created the slang church.

Church. Right. So church means that we take God everywhere we go so every time you hear I say church that means we got God with us he gonna protect us and we ain't gonna do nothing out of pocket and if we do do something out of pocket he gonna make sure we get back home say cuz we in church hello hello church ain't a building, it's the people. There was a real bad time in death row, right? Mm-hmm. Where Snoop was over here, Sugar was over here,

and I used to go to parties. I used to come out here in L.A., and I used to see just mad blood cars in front and this this would be a Snoop Dogg party that's new you still come how did we get from there to here like where are you and sugar at me and sure cool um I'm cool with everybody like I said um I said, I wouldn't became the bigger man and told people that I want to mend this. I don't want it to go on no further. Why? Put that conversation

together and put songs out to show where I was at. I had a song called Let Bygones Be Bygones. I do all sorts of things. Even in this movie, I just put out Back on Death Row. I gave him a shout out, gave him some love on the great things that he done for me and my career.

So I just feel like people got to understand that we moving forward. And when you move forward, you're going forward. You're not looking back. All the things we did as young kids or young men,

can't change that. Gotta leave it there. But as a 50-year-old man, it's my job to do what's right. I'm a grandfather. I got six grandkids. Right. Not grandkidskids six. I think a lot of children chill out You can't I'm gonna stop they shit. You can't I won't be a grandchild. You don't want you to be grandchildren either. Niggas, finger popping shit. Y'all got to relax.

No, that's fun though. Hey, no, real shit. When I was young, hip hop had a life expectancy of about four years. If that. You get out four years and that was your run, you did that. Then I watched LL Cool J do like 12. Right? And I'm like, okay, it can be done.

Somebody can run. right and I'm like okay it can't be done somebody can't run so I said when I get in I'm gonna rewrite this shit I'm trying to do 22 no I'm on 30 right now talk to me nice Snoop, I'm going to be honest, Snoop. There's no one more famous than Snoop Dogg. You're probably the most famous rapper there is. And I stand on this. More than just rapper. No, nigga grandmother know who Snoop Dogg is.

You can go, look, look, look, look, look. the camera guys look he said yep my grandmother you go to grandmother and be like you know who Snoop is like yeah I'm fucking with Snoop today grandma be like all right cool grandma I'm supposed to babysit grandma right but grandma said I'm I'm I'm I'm going to fuck with Snoop today. Grandma like, all right, cool. Wow. I don't know what that attributes to because... You can't go nowhere, Snoop. From a grandmama to a two or three-year-old baby.

One of the kids I coached in my football league, he came over here to my granddaughter's birthday a couple of days ago. His daughter is like two or three. And I coached him. Wait, two years old? Got a daughter? No, he's 25 now.

Oh, he's 25. I coached him when he was like eight years old. So he got his daughter in his arms. And I'm playing with him. Hey, mama.

And he's like, who is that? She said, Snoop Dogg. I'm like, how the hell does she know who I am? And he's like, oh, that? She said, Snoop Dogg. I'm like, how the hell does she know who I am? And he's like, oh, we just seen you in this movie, and we watch you on Nickelodeon.

I be forgetting all the shit I've done for kids that stays in their head. So that's why we created Death Row Kids and G-Funk Lullabies coming up soon, too. Death Row Kids? And G-Funk Lullabies. Talk to me. We ain't forgot about the kids. We want to educate them, too. What does Kids. And G-Funk Lullabies. Talk to me. We ain't forgot about the kids.

We want to educate them too. What does lullabies mean? Lullabies. Like singing. Like the songs. Kid songs. Don't do it like that. No.

Don't do it like that. Just fall in there. Fall in there. Fall in there. Not like that either. All right. All right. Fuck yeah.

I mean. I mean. I mean. I mean. I mean. I mean. I mean. I mean.

I mean. I mean. I mean. I mean. I mean. I mean. I mean. I mean.

I mean. I mean. We got been making money from that. We got kid champs. We got kid champs. We got kid champs. We're trying to do our own similar thing. We're collaborating. Let's collaborate, please.

We're looking out for the future, the next generation of, like you said, the next generation of people that can do this. Just like we're looking for the next generation of kids that can rap and become businessmen and not just be the ones in front of the camera, but be the ones who directed and run the whole show.

Because we're tired of being the step and fetch. It always got to be dancing and showing. We want to be the executives. We want more chairmen. We want more owners of labels. I shouldn't be the only one rapping in the game that could turn around and buy the label that he was on. This should be inspiring to be like, okay, I want to buy back my label that I sold. I want to buy back this that I sold because I understand the value and something that I helped create rather than selling it to somebody who's going to depreciate the value to shut me down until I die and then bring it back up when I'm gone.

So what's that call when Def Jam calls you and says, I want you to be the president? Because Jay-Z was just recently the president, and Jay-Z received a lot of slack. That's my brother. But he received a lot of slack for being the president. But you turned around, and you signed Billy the Butcher. You did the right thing, kind of. You kind of did exactly what we wanted a West Coast nigga to do. I'm sorry.

And a real hip-hop head. And a real hip-hop head. And a real hip-hop head. But I'm in the streets. I'm in the streets, so I know what's hot and what's not. And how that happened was I flew to New York out of my own pocket

right before I signed the deal with Def Jam just to show them what they was getting. Because remember, I asked for the job. They didn't hire me. I wanted to work for them.

No, did you know that? Yes, they got me to go meet with them. Yeah, he said that. I want to work for you because they wouldn't give me Def Ro. So fuck that. I want to come put them. No, we didn't know that. Yes, and I went to go meet with Lucia. Yeah, he said that. I want to work for you because they wouldn't give me death row. So fuck that. I want to come put my executive hand down over here and help out some artists that need some help.

Went over there and put that play in effect. Made that happen. Then from that one move right there, then they started to respect the fact that Snoop Dogg know what he doing, but I got to sign somebody though. Let me sign somebody. Who y'all been trying to get y'all can't get?

Benny the Butcher. So me, I'm in New York, and Who Kid is in the studio with Benny the Butcher. And Who Kid is like my street team nigga. He like, I got Benny over here. I'm like, send him over here. I ain't never met Cub. Cub come to the studio. When he walk in, I got a beat playing.

I know he going to like it. The beat is banging. He walk in, we chopping it up. I'm like, what's happening? What you doing? He like, I ain't doing shit. I'm like, he like it. The beat is banging. He walk in, we chopping it up. I'm like, what's happening? What you doing? He like, I ain't doing shit. I'm like, he like, what's up with that beat? I said, it's yours.

Nigga bust, wrote to it. After he finished rapping, I sat him down. What's up with you and Def Jam? I tried to get this, and they lowballed me. They lowballed you. Yeah, man. I said, nigga, they don't know you a star, nigga. You the hottest nigga in New York.

Matter of fact, I said, what you want? He said, what he want? I said, I'm going know you a star, nigga. You're the hottest nigga in New York. Matter of fact, I said, what you want? He said, what he want? I said, I'm going to call the boss, nigga. And you're going to tell the boss what you want. And he's going to give you what you want. You're going to be signed. Hello? Yeah, I got Benny the Butcher right here.

He's going to tell you what he want. You're going to give it to him. Yeah, I need. All right, get a phone back to Snoop. Done deal. Awesome. All right, get a phone back to Snoop. Done deal. Can't say West Coast niggas is putting us on. You can't spell the West without the E-S.

Hey, nigga, I'm in, I'm in. I'm in. Holy moly guacamole. Straight up. No, but I feel good about that move because I like to see young people like that get what they're supposed to get and maintain control and not be hold out

because a lot of niggas would have had to take a different approach where they had to give you a whole lot of money to lock you up for a long time and then sit you down and they don't put your records out how you want them. He's in a privileged position

so when you bring him on you can talk to him and get the other half of the story. We got him Tuesday. Get the other half of the story. You him Tuesday get the other half of the story here you know what I'm saying he'll tell you if I'm lying or if I'm telling

the motherfucking truth no Snoop get in no no one thing about Snoop is we know come on mix for yourself up

let me can I come for you some Ace of A I'll mix it up yeah yeah mix it up mix it up come on you know I work for Ace of A

I'm just being honest you just got another check. One, two, three, four. Let me say this. You just got another zero. On the zero. I work for Ace Japan. Yesterday's price is not today.

I'm not saying this year. That's actually a good mix. Yeah, let me get some of that. Let me get some of that. I'm going. Let me mix mine and mix that like that. It's a collaboration of that. I'm going to mix that like that. It's a collaboration. I'm going to do a collaboration.

Another one. So, I'm not going to lie to you. The Death Row Bad Boy collaboration. What are we talking about? What are we doing? Well, right now it's just an idea.

It's just an idea that two black men who actually own that name felt like it's so much negative energy around that name that we could clear it up. And we've been fucking with each other. I'm at Puff House all the time. He fucked with me. My kids fuck with his kids. So it's not like a gimmick or a publicity stunt to try to make some money or make somebody happy. It's actually what the world needs. They need hip-hop to know that it's okay to have a bad, you know, beginning as long as you get the ending right.

I'm the perfect example. Me and Death Row didn't have the greatest relationship. But look at it now. Look how I'm representing how I feel now and how everybody is happy about death roll because snoop got it and it's a different atmosphere so it should be the same feeling about collaboration so i'm just trying to put love in the air and i'm not trying to make nobody feel no kind of way i respect everybody point of view and their feelings but until you see exactly what

we're doing i think you should really hold back on your thoughts until you let us execute what we're trying to do because as black people it's all the time we got to shoot each other down before we even get started. Like, come on, man, give us some love for trying to do something. Don't make me have to call you out your name or come and shoot negative because you shoot negative energy. How about you say, hey, can I get on the phone with Snoop and Puff and tell them what I feel?

Because I feel like I just want to speak on my feeling on it. And then that way we could tell him we wasn't even trying to go down that lane. We're on something different. Maybe it's about our kids. You don't even know what the Bad Boy Death Row

collaboration is about. It could be about our kids. It could be about the future. It could be about, you know, his twins. It could be about, you know, the future of where life should be

where we don't have to have conflict in the beginning because if you look at the hip-hop music industry right now, it's driven by conflict. And if we could change the narrative to say that, you can defer from that and get straight to the love of it all. Because when people love each other and travel and make money, those relationships tend to last longer than the ones where I can't do a show with you because I don't like you. Or my homies don't like you.

Or you said a song about me, and now we're in the same building. Somebody got to do something because we don't want to go back to the hood and feel like we got punked. When it should be, hold on. We want to go back to the hood saying that we create more avenues to make money. Opportunities. Yeah. That's what it's about. So let me ask you because- Real quick, did you think that the conflict would still be here like they were in the 90s?

Did it? Because I always think back to self-destruction and we're all in the same gang. Like, why couldn't that remedy things to where we're not here today the way we are right now? Great question. I think those things worked because. Well, why didn't they continue to happen more often? The industry is controlled by the people up top. They control the narrative.

They want you to hear what they want you to hear. So the people up top? Yeah. Right, right. Which we've discussed this already. Does that mean New York? No, no, the industry in general. We're all for that part.

They did Self Destruction and on the West Coast we had We All On The Same Game. We All On The Same Game. Which I feel like was the same record. Two great records with the most impactful rappers at the time to say that we tired of this violence that we're gonna stand up and say something about it because we tired of it and that worked to a certain extent to where it created conversations to where different people from different neighborhoods to communicate because at that point in time crips couldn't go in blood neighborhoods and it was the same way around

but after that happened communication all on the same day and then when the riots happened in 92 after um Rodney King 429 92 the day the niggas took over that's when everything was beautiful in California because now we could actually dialogue roll together peace treaty we can ride on some motherfuckers together. As negative as it was, it was positive and beautiful for us because it showed us how to take our attention and aim it somewhere else. Because we were so used to doing this shit to ourselves. I wanted to ride with y'all.

Oh, we got it in. I mean, they got it in. My bad. Dang, dang. I say we because I'm me though. We the what? You and the people. You was riding in too. They're throwing everything cold in their head. I ain't gonna lie because I want to give it up to y'all

because most New York niggas don't. But the Watts Riots. No, this is not the Watts Riots. That's going back to LA Riots. Up to about the Watts Watts riots set it off 69 69 Right

I'm born in 77 The Watts riots Tell the Rodney King riots I ain't gonna lie We love y'all niggas We said it all right We love y'all niggas

I ain't gonna lie I ain't gonna lie Come on You're an EFN You ain't gonna lie I ain't gonna lie There's gotta be lie Come on You're an EFN You ain't gonna lie I ain't gonna lie There's gotta be somebody In case you never heard

East Coast nigga Give it up for y'all Listen I'm gonna give it up for y'all Nigga we were looking like What the fuck are they doing out there And we were like Fuck yeah

There's gotta be one There's gotta be one brother In the family To go outside And be like Fuck that I ain't with this shit. And then it makes the other brothers around

in the house be like, then it's a... Because let me tell you what happened out here on the West. Everybody didn't just jump at it like that. I was at home in Long Beach watching on the news after the verdict went down, and it popped off in L.A. first. And you were the next county.

No, I'm going to give you the whole dynamics. It pops off in L.A. We at home watching on TV. So homies like, fuck that, cuz. We need to get in the mix. And we jumped in the car. And we driving to L.A. But all while we driving to L.A., ain't nothing happening in Long Beach.

Nothing happening in Carson, Compton, Linwood. As soon as we get to Englewood in L.A., it's fires and shit popping like, damn, this shit going down. So nigga getting it in, right? You stealing TVs? Yeah, loading the cars up and all kinds of shit.

Nigga getting everything, radios, batteries, everything. So now we're like, we got to go back to the house. So now when we driving back, there's shit popping in every city that we pass by. In the beginning. That wasn't popping before. All the limo fuckers popping. I'm going to the Pep Boys. Nigga, my hairstylist in every city that we pass by. In the beginning. That wasn't Bob Limbaugh. I'm going to the Pep Boys, nigga, my hairstylist

and they're stealing motor oil. I'm like, what you want to do? We get to the car, get back to the hood and that shit is all over the whole world now. But we watched how that shit spread from L.A. back to my city in Long Beach. So the L.A. niggas kicked it off

first. They the ones who, you understand me, that struck the flame and then everybody else started, like, jumping in after they kicked it off. All right. Let's be clear. Let's be clear. South Central Los Angeles. This is Los Angeles. O.J. did not do it. Huh?

You just said it. Man, leave me alone, bro. Bill Cosby guilty But OJ did not do it I'm not a lawyer That's not my profession Bill Cosby OJ did not do it He doesn't take the law man Bill Cosby guilty as fuck Did you see the Bill Cosby. OJ did not do it. Leave them things alone, man. Bill Cosby guilty as fuck.

Did you see the Bill Cosby documentary? I seen part one. I didn't see part two yet. Don't watch part two. Don't watch. Let's change the subject. Because shit got awkward. What about TV right now?

What do you think about how 50 Cent dominating Sunday night? Power. How niggas used to watch. See, this is what they don't understand. They got to get that nigga credit. Nigga used to watch HBO every Sunday night. Yep, yep. Faithfully.

Years and years and years. No, we're watching stars. Us came along with stars and power and all that shit. Let's make some noise for 50 Cent. Nigga's switching. Let's make some noise for 50 Cent. Because he's doing quality shit. It's not just because it's 50, because he's doing quality shit it's not just because it's 50 because he's doing quality shit

and not only is that but he translated from rapper to movie star to like doing movies with A-level movie stars and it wouldn't really translate and you like the pasta

you was the pasta in there right I'm in season 2 don't trip I'm in that too he's at BMF you the pasta at BMF come on we're a light gang

nah but I love 50 because. We're a light gang. Nah, but I love 50 because he got the green light gang, meaning that he give an opportunity to a lot of people that you never knew, and he making them into stars. Like, he don't have to have a bunch of big-name people to make his shows go. What do you mean? What I mean. You are big names. No, but I'm saying, like, the stars of his shows aren't big-name people.

They are people that become stars. They become, you know, when you've seen Ghost, Ghost became Ghost. Niggas still think he Ghost. Niggas think Tariq is Tariq, Kanan is Kanan. And the white boy, what's his name? Tommy. Tommy? Yeah, whoever that is, that's what I call them niggas in real life. I see him in Ozark. I still call him

Tommy in Ozark. So that means that the acting in that shit is so good to where you can't get that character out your mind. Even if he is something else, you still think he that nigga. That's great shit. That's powerful branding. Snoop, we got smoke chaps.

We just want you to smoke a smoke. I'm taking yours away, too. I'm not going to smoke it on TV. This shit, I'm still in all this shit. We get it. We got to steal it. I'm not stealing. Let me feel good about myself.

Snoop, I ain't gonna lie to you, my brother. You are probably the most famous brother. We already said that. We already established that. No, no, no. We already established that.

No, no, no. We already said that and established that. But that's how famous. But what's crazy is you down to earth. Like, I've never seen you anywhere where you was like, what up, cuz? And just like threw me off. Like, you always stood there and said, what's up? What's wrong? And, like, that's genius to me because in my mind, pop off.

In my mind, to me, that's, like, that's who I am. Like, wherever I am, somebody say something to me, I say, I say, put on. But Snoop, you're Snoop Dogg. I'm just like you. You got to think of it like that. The same way you move with that spirit, you don't never let the moment get bigger than who you really are. This is who I am all the time, whether

it's a camera on, no matter what's going on, this is me. Right. And I love being me, and I ain't going to never change being me, so that's the easiest shit to do, is to be me, so it's not about turning it on or turning it off. This is who. Right. And I love being me and I ain't gonna never change being me so that's the easiest shit to do is to be me so it's not about turning it on or turning it off. This is who I am at all times. I love the people that love me. When you love me, you make me love you more

because you're appreciating the fact that I've done something that affects you. Okay. Still Dre Day nigga. AK nigga. Although I've grown a lot, keep it home a lot. What the fuck? Did Jay send y'all this record?

Man, Jay-Z killed us on that record. No matter how the fuck this shit got to him, nigga, he won. He won? Straight up, that nigga won. We quit. I see him with the crip I meet the homie afterwards, and he said, yo, listen. The white guy, the white dude called to make sure 50 was there. This is his words.

That would make sense to me. But I'm watching you, and you crip walking, and the white people love that you're crip walking. How the fuck do you get away? It's a ritual. It's a tribal thing, you know what I mean? So they have to allow us to express our inner feelings when we're in that moment. It's a tribal thing. It was about the tribes.

It was about the people from ancestors from years and years ago who created this thing that we do that's about the movement, the sound, the feeling. And it's just back to the roots of where I come from, my people. You know, I'm just a representation of my ancestors. I'm a spirit that was here before, and now it's finally being recognized. That's what I think I am. I think I'm one of them gods from back in the days. No, you are one of those gods.

That's finally being recognized, and now he can profess his mission while he's here. The Medal of Honor is the highest military decoration in the United States. Recipients have done the improbable, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who did make it. I'm J.R. Martinez. I'm a U.S.

Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first Black sailor to be awarded the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor, going above and beyond the call of duty. You'll hear about what they did, what it meant,

and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one. The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek.

I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. But guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing. So listen to Everybody's Business on the iHeartRadio app,

Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams

and best-selling author and meat-eater founder Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here and I'll say it seems like the ice age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to the American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no. Across the country, cops called this taser the revolution. But not everyone was convinced it was that simple. Cops believed everything that taser told them.

From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multibillion- dollar company dedicated itself to one visionary mission. This is Absolute Season 1, Taser Incorporated. I get right back there and it's bad. It's really, really, really bad. Listen to new episodes of Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st, and episodes 4, 5, and 6 on June 4th.

Ad-free at Lava for Good Plus on Apple Podcasts. But let's describe this call. Dr. Dre calls you and says, I want you to perform for Super Bowl. How does this work? call. Dr. Dre calls you and says, I want you to perform for Super Bowl. How does this work? No, Dr. Dre calls and say, they want me to do the Super Bowl. I don't know if I want to do it.

Oh, shit. Say that again. Can you say that one more time? Dr. Dre called and said, they want me to do the Super Bowl. I don't know if I want to do it. Nigga said, I don't know if I want to do it. Yeah.

He was confused. He did not want to do it. I don't think it was confused. Nigga, I want to do it any time he called me. Any time he called me. But this nigga called Snoop and said, I might not show up if I wouldn't do it anytime he called me anytime he called me but this nigga called snoop and says i might not show up i wouldn't do it no you convince him no no you know what it's about one thing you got to know about dr dray is he's a guy that's in the moment so if he don't feel like he got a record

that's relevant at the moment then he don't feel like he is the moment. But the convincing is your records don't have no moment connected to them. They are the moment. You feel what I'm saying? So the convincing was more or less about I'm with you. So what did you say? What did you say? Nigga, I'm with you. Nigga, when the dog stand with you, your confidence level goes off the roof.

Because, you know, dog going to carry most of the weight. Dog going to make it right. Dog going to have the personality. And once you get the dog, the next call is to get, hi, my name is, hi, my name is. Did you suggest it? I didn't suggest a motherfucking thing. I suggested.

He's like, man, I'm cool, man. I have no power. He stopped at you. No, no, no. Only thing I suggested was I was like, can we do G-Thing? Because I felt like G-Thing was the pinnacle moment of who we are. Despite it being such an old record. You popped the bitch titties out?

Yeah, but I just feel like that song was the song that made America come into hip-hop. And titties. You get what I'm saying? And titties. Yeah, definitely got to have them titties in there. You got to have the titties in there. NFTs, nice fucking titties. NFTs.

Those were NFTs before NFTs. So continue. So Dre calls you. I didn't know how this conversation happened. Dre calls you and says, we doing the Super Bowl in L.A. Whoa. Did he say cuz? That's the crazy part.

He don't talk like that. He don't say cuz? In L.A. it's the crazy part. In my mind, Dr. Dre said cuz. No, he don't talk like that. All right. No way. In my mind.

No way. He don't talk like that. All right. Just let me. Dre don't talk like that. We say, yo, cuz. No way. He don't talk like that. Just let me know. You don't have to talk like that. We say, yo, cuz. All right. We doing the NFT.

We doing the all. No, once he said that we was doing it, it went from we doing the Super Bowl to now we have to do a commercial to blow their fucking mind. Pass it. Because we want them to know what they're going to get. So now Dre had to wrap his mind around, because this was one of the times when they was like, Puffy want to versus him. He's like, man, I can't think about that.

This shit right here is what I'm thinking about. Let me come up with a commercial real quick so niggas can stop talking about me in the verses because I want to fuck them up on a commercial real quick. So by the time I get to the Super Bowl stage, there won't even be no conversation. So the commercial, they want to fuck him up on a commercial real quick. So by the time I get to the Super Bowl stage, there won't even be no conversation. So the commercial, F. Gary Gray comes through, put the cold treatment down, the whole shit is flying. Big up F. Gary Gray.

On paper, the shit look dope as fuck. Then the nigga shoot it and it look better in real life. Then we drop it. Pow! The whole game is stuck. Oh, wow. Oh, wow. So now he on next.

What the stage going to look like? What songs we going to do? What's going to be the movements that's going down inside of the performance? So now he's going into full-on creative mode. So now that's when we leave him alone. We let him go, you know, be the scientist that he is. And then when he come back, he going to roll out what he rolled out and you need to be on point, on time

ready to go, ready to rehearse ready to have your shit on deck and be flawless he demands that, he don't say it but he demands that and that's just what everybody that was called in brings to the table and when I got called in I didn't look around and say who was there, who wasn't there

I was just happy I was there and went to work for him. How much rehearsing does it take for those 12 minutes? Because it seems like it would probably be intensive. About a month. Cool month.

Wow. And that's without set and then probably with set afterwards? We did like probably three weeks without the set. That was crazy. Three weeks without the set and then one week with the set.

But bits and pieces. Then we finally had the whole set at the Super Bowl, like, I think the day or two before. And then it was showtime. And this is in the middle of a game. So it's like the way shit move fast as fuck. Niggas at home don't even be seeing how fast this shit go. Like, nigga, when them niggas say, halftime poop, nigga, come play. Niggas move the shit out there like, nigga, when them niggas say, halftime poop, nigga, come play. Niggas move the shit out there like, nigga, hurry up.

That nigga over there is stuck. I need to get that for a song, cuz. What's that nigga say? Do the Nori. Dude, I'm Nori. Motherfucker, dude, I'm Nori. I didn't get a word out of that. The only record I got with you is a Spanish record, and I never released it.

Which one? I got, I got, La Cucada. You got a Spanish record with me and you? You need to put that shit out now. Let me put that, let me put it out in the metaverse and watch how much money we make. Let's put it through the metaverse. All right, all right, so Snoop, this is what we're going to do. This is quick.

Do not go to the bathroom. Nigga, kill me. You don't know. That MC Sham, when you went to the bathroom with her and MC Sham. I don't go to the bathroom, man.

No, no. MC Sham was a little crazy. You gotta hear the story. Again and again. How all got started. Way back when. All right. So look, Snoops,

this is what we're going to do. I'm going to give you two choices. If you pick both, you take a shot. If you don't pick no one, you take a shot. So you're getting fucked up anyway. You just minding with just saying they're going to have to take a shot anyway.

No, you say what you say. If you get it right, you take a shot. If you get it wrong, you take a shot. If you can't come up with an answer, you're taking a shot. If you pause for a second, you're taking a shot. So fuck it, I'm taking a shot. We're taking a shot.

Let's call a drink chat. But I'm going to be honest. I'm going to be honest, Carl. Talk to me. We did you dirty. Oh, wow. Come on. I like that.

Cube or Scarface? Ice Cube. Damn. He killed that. Cube or Scarface? Ice Cube. Damn. He killed that. He went quick. I didn't think that. I didn't think Quick Time was time. I didn't think Quick Time was time.

But he quit the hard one. Ice Cube is my OG. Scarface is my peer. All right. Just so you understand that. Illmatic or ready to die? Wait a minute. You talking about Biggie Smalls ready to die? Yeah. Or Illmatic or ready to die? hmm Wait a minute become a baby small ready to die. Yeah. Oh, yeah, man. No, I'm so mad I guess I'll hold on. Thank you. I love it when they call me big pop. Was that on there? Yeah. Yeah and

Morning juicy big She getting dick butter New York Knicks that one You see Biggie. And I do. I mean. Do you want me to remind you of something? When I fucked with. She getting dick butter New York Knicks. That one. Yeah. That's the second album. No, is it? That's the second album. You sure?

That's the second album. Because that motherfucking record was body going. Yeah, you got to relax. You're going too fast. You're going too fast. Unbelievable's on there. Come on. Just take a shot, Snoop.

Come on. I'm going to go with Biggie. What do I got to do? All right. Cool. No, no. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You got to get it. You gotgie. What do I got to say? All right. Cool. Only politically correct answers are shots. Okay. All right.

Corrupt or Methi Man? Fuck. Fuck. Fuck, fuck, fuck. Damn. Take a shot? Give us some Ciroc. I'm going to take a shot on that one because I don't want to take this.

Both of them is my niggas, man. Can that one cuz I don't want my niggas man can we get the rock and both my niggas my I can't do that and this is a rock blue I can't I can't tell mom around like I'm running around big you I'll be like I mean you got a song together right cool up and met the man on a thing it's on Tupac album yeah talk Yep. Jesus. I got my mind made up. Yeah, talk to him. Talk to him. But guess who was on that album first, on that song first? Tell him, cuz.

Nas. What? What? What? Wait a minute. Wait a minute. Yep. Stop, Snoop.

What are you doing, Snoop? I'm telling you the truth. Nas came over to your ass house and got on the song first. Then Red Man and Method Man got on that song. Then Tupac got out the pen and Daz gave it to Tupac and took Cuzz's verse off him, but left Method Man and Red Man on there. Yeah, you heard it first, nigga. And if you get that Daz, he may have the files.

I'm calling Daz right now. I gotta take it for Method Man and Corrupt, because I can't pick neither nor, Cuzz. Solid. Neither nor. And look, it's that blue dot. It's that blue dot. God damn it, Puffy. Damn.

Go ahead. Hey, your friend, you got the next one. I do? I don't know. I don't got the list, but I got one. AMG or Compton's Most Wanted? CMW. Okay.

CMW, I went to school with them. I battled them in the eighth grade, both of them in the bathroom. Okay. Dave and Chiu. Big L or Biggie? Big L didn't have enough. He didn't have enough material. Okay.

But I'm going to go with Biggie. Okay. DJ Quick or Daz? Daz is my little cousin, but I got to go with DJ Quick. I know Daz is going to be mad at me, but I gotta go with DJ quick. I know Dad's gonna be mad at me, but so what? So what, nigga? Come over here and make me a beat, nigga, and convince me. Convince me, nigga.

Hold on. Hold on. Okay. Tupac or Nipsey? Wow. You take a shot. You ain't got to think about it. I am going to think about it. I am going to think about it.

I'm going to take another shot. We're going to come back. Mix it up, nigga. All right, mix it up. Cool, cool, cool, cool. We on tonight it up. Cool, cool, cool, cool. We on tonight, nigga. Cool, cool, cool. Sign up.

Nigga, hurry up with these questions. ODB or Biz Markie? Fuck, they both crazy, and they both was my fucking friends. Take another shot. I got records with both of them niggas, man. Both of them. Take another shot. I got records with both of them niggas, man. Both of them. Take another shot. Nah.

I'm going with the diabolical. Biz Markie. Okay. All right. Dr. Dre or Puff Daddy? Dr. Dre. I know this Puffy show, y'all can cut this shit out. I don't care. We ignore this know this Puffy show, y'all gonna cut this shit out,

but I don't care. No, I'm not saying we ignore this. Not Puffy show. No, we control that. Y'all gonna crop a nigga out. We control that. I think y'all gonna

crop a nigga out. He can cut us off the network, but he can't cut the show. No, he, we, Kanye or Pharrell? Mmm. Take a shot?

Mmm, am I gonna make somebody, well, I would rather somebody mad I would rather make Pharrell mad than Kanye I'm going to say Kanye he right he right Pharrell don't get mad

he right he right doggy style or the chronic? Well, I had my hands on both of them. Let me see. I wrote G-Thing, Dre Day, Let Me Ride. Let's just take a shot, Snow. Fuck it.

I'm going with doggy style. I'm taking a shot, Snoop. Fuck it. I'm going with Doggy Stout. I'm taking a shot with Doggy Stout. I'm going to be honest. You changed my life, Snoop. I'm going to be honest. I know me and you are friends. And I never really told you this. But nigga, when that album dropped, I was like, I thought I could quit Walk.

But I could not. Hey, we did 30th anniversary of The Chronic this year, and next year will be the 30th anniversary of Doggystyle. Jesus. Jesus. That's respect right there, man. I got one. I love the respect. Ready?

No, no, hold on. I got one. I got one. You got it? Strata Compton or Death Certificate? God damn it. I'm going Death Certificate That motherfucker Ice Cube right

That's one of the best albums of all time That's no Vaseline And True to the game And Here's a picture Nigga at a stoplight I'm looking in the mirror

So I can see Who can see me South Central Was put Ice Cube To the test With four brothers In the SS

West Side? Got Summer Vacation, which I think should be a movie or something. I said it should have been a movie when it first came out. You right where I'm at. I told Ice Cube to make a movie out of it.

What's going on here? That story right there? That's a movie right there. We stepped off the plane. Full gang bangers. Professional crack slangers. Rented a car at wholesale. Went to the ghetto and checked in a motel. I'm packed and I grabbed my 380.

But where we stayed at, niggas look shady. But they can't fade South Central. Because busting the cap is fundamental. Peeping out every block close. Seeing which one would clock the most. Yeah, this is the one, no doubt. Bust a U-bone and let's clear these niggas out. Hey, hey, niggas, what's happening?

Nigga, this... Now, clearing them out meant casualties. Still had that L.A. mentality. Bust a cap and out of there in a hurry. Wouldn't you know, a drive-by in Missouri. That shit. In Missouri? That shit was doing drive drive-by in Missouri That shit In Missouri? He was doing drive-bys

In Missouri It's a story of four niggas Going to Missouri Taking over Running the town Nigga Y'all gotta relax No

Some of the cases Crazy For real I'm glad you feel what I feel I'm fucking ready to make that a movie Cube is going to let me get it Fuck it I don't know where to go from here.

Alright. I'm in. I got it. And Noah, you know what? You're actually a dope-ass actor, cuz. Nah, let me say that, nigga. When you on screen, you dope as a motherfucker. Was you in Payton 4? I was in Payton 4. And you was in the other one with

State Property, nigga. I was outside. You bodyguard hard. I had to. Your lines and your screen action. Yeah, nigga, I fucked with you. Yeah. Yeah.

No, I put the y'all in the y'all. No, stop coordinating for you. I put the y'all in the y'all. The way you hold that gun, nigga, the way you... Okay. The way you did your... This is real right here. The Source or XXL? Source. Eazy-E or Suge Knight?

Damn. Give me a shot. I love that. I love that! Give me a motherfucking shot, too. Because I can't choose neither. Can you give me one of those neither can you give me one of those give me one of them click cups click up nigga said he can't choose easy awesome come on come on come on come on cuz Get out my mama bed cuz

The little homie is crazy You seem like one of my little cousins You come spend the summer with us We go back to his neighborhood I go back and see him be a hundred niggas Yeah cuz yeah That's another summer vacation Hold on nigga wait a minute

Okay Boys in the hood or men in society That's another simplification. Hold on, wait a minute. Okay. Okay. Boys in the Hood or Menace Society? I'm going to go with Menace. Old Dog was a motherfucker.

I fucked the Old Dog. Old Dog was a bad motherfucker. What you said, my mama? Battlecap or Scott Storch? Battlecap.

Ooh. DOC or MC Ring? DOC. Sour or Kush? Kush. Outkast or UGK? Hmm. Take a shot?

I gotta go with Pimp Seek. I don't know. I got one. There's just some more cocaine in the back of the ride, motherfucker. I'm taking. I don't know. Baker boys. There's just some more cocaine in the back of the ride, motherfucker. I'm taking a shot. Just go to that. I'm taking a shot.

I'm taking a shot. I'm taking a shot. Yeah, motherfucker. I'm taking a shot. Just go to that. Come on. There's just some more cocaine in the back of the ride. That's that shit.

I got it. Okay, you got it? Baker boys or swayain King Tech? Damn, Eric V is in the GGL, too. He played with me. He and my crew. They're all legends, by the way. I'm going to go with Baker Boys, cuz.

Jesus. I'm going with that Latino culture. Fuck all that. That's that big. Are you going? No, I'm good. Cypress Hills or the locks? Latino culture, you said it. Don't you know that I am local?

Cypress Hills, baby. Cypress Hills? Yes, sir. Insane in the membrane. Insane in the membrane. I wouldn't have went in with Yes, sir. Insane in the membrane. Insane in the membrane. I wouldn't have win it with that, though. That was a weird matchup, though.

It was, right? He drunk and smoked his whole shit out now. He said hockey and hamburgers. You know I don't make this fucking... You know I don't make this fucking... You're reading them,

so we gotta blame you. I'm reading these, but I gotta blame you. You sat up and thought of this shit late last night. By the way, by the way. You weren't supposed to eat these flowers? Nah, they're not for everyone.

They're not for everyone. They're golden flowers. Nah, shut up. But if you eat them, please send us a video or something. All right. You ready? You ready, Snoop? Yeah, I'm gonna see what to do with it.

I don't want to fuck it up. Juice or New Jack City? What'd you say? Juice or New Jack City? Shit, motherfucking Nino Brown, nigga. Shit. Sit your $5 ass down before I make change, nigga. Fuck yeah.

All right. Good Kid, Mad City. Or Michael Jackson. What the fuck? What the fuck? Come on, man. Come on, man. Come on.

Come on. This nigga is off the script right now. Can you say it? Bad City or Good Kid, Bad City? The documentary? Yeah. It's Gay vs. Kendrick, right? Yeah, Gay vs. Kendrick.

I ain't got nothing to do with this shit. I'm going to go with Bad City. I'm going to go with K-Dot. K-Dot. Last question. Loyalty or respect? Love. That's the answer. That is the answer.

That is the answer. Listen, we've been doing this for six years, and we've been telling people, there's not a wrong or right for love and respect. Love and respect is just loyalty. It's just like, it's just, so what you just said, we really appreciate that. Love, that's what it's about. It's just love. That you just said, we really appreciate that.

Love, that's what it's about. It's just love. That's just what it is. That's the ultimate goal, man. Because you can say loyalty, you can say respect, but how loyal is somebody going to be and how much respect they're going to give you if they don't love you? Right, they both have loopholes. Yeah, but if you put love in it and all that shit come with it. All right.

Goddamn, make some noise for Snoop. So now let's get to it. God damn, make some noise. So now let's get to it. What is actually Death Row and Bad Boy actually doing? Let's get to it. Well, actually, we don't have no plan just yet. What happened was the great things that I'm doing over in the metaverse and then the thing

with me acquiring Death Row made my good friend Puffy call me and say that he would love to do a collaboration for the simple fact that I have control of it and it's in a peaceful position now. And he's always had Babel in a peaceful position. So this is just a conversation that we had. It's not thought out yet,

but I feel like when we do sit down and really chop it up and come up with a real game plan, we'll take everybody's thoughts into consideration, the people that feel like, you know, it shouldn't be out because of certain lives were lost. And that's some of the things that we're doing it for, because we don't want any more lives to be lost. We don't want any more people to feel like they have to feel a kind of way when they hear those two names. They should feel, you know, the way that they feel when they hear the music that come from those two names. When you think of Bad Boy Music and Death Pro Music, it makes you feel good.

So if you got two people from Bad Boy and two people from Death Pro that can really make shit work, why not let the four come together and make it happen? And if you got two of them that can make it work, then it's going to happen because we tried this before and it didn't work. And now you got Puffy and Snoop. Can you tell us when you tried it before?

Well, when Pac, Biggie, Suge, and Puffy was alive, I believe that they tried to have a conversation and it never went nowhere. Really? That's crazy. It was people that was trying to make it disappear before it went that far.

You gotta know that. Wow. About them coming together? Yeah, about at least having a conversation to get some understanding. And it never went anywhere. So now there's just two people in the equation, me and Puff, and there's nobody to stop us from doing it. That's fire. Right? That's fire.

And you know what? Drink champs. Y'all heard it first. We're going to be here to support that motherfucker. To make sure that, what is it, bad roll? No, no, no. It's not even, I won't even say it's anything. I think it's more about the spirit of changing the narrative of what you thought it was.

I want it to be about the music and the way you feel when you hear the music that comes from these two brands. If I play bad boy music right now and Death Row music right now, y'all going to feel some kind of way. That is fire. And this is in the metaverse or NFTs or what exactly? You're still working those details? It'll be on that side of the world. You're doing this stuff in Sandbox, right?

Sandbox is one of the components that I do. But you're not exclusive with that? I ain't exclusive. Nobody but Snoop Dogg. That's the only person I can control. Jesus! That nigga's not going to show me love? Not like that.

I'm outside, nigga. Show me love. I'm outside. Yeah! Give me love. Yo, Snoop, I ain't going to lie, Snoop. We love you, bro. Love you, too, man. I love yop, I ain't going to lie, Snoop. We love you, bro.

Love you, too, man. I love y'all for showing up and showing out. Like, on some real shit, I know that y'all don't move like that. Y'all usually have people pull up, and y'all shit is so, you know, tied in with what y'all do. So for y'all to be able to get on a plane to come see me, to come see me, Casa, because me, Casa, Sue, Casa. No, we appreciate it. You understand what I'm saying? So it's a love thing. Now y'all know whenever y'all touch down in L.A.,

you're seven minutes from LAX, you got a spot you can come chill, lay your head down there, roll something, smoke something, drink something, order you some food. You may want to record a song or something. I don't know what you want. I don't even want,

I don't know if I want to record a song or not. You may want to shoot some dice like my little homie broke the table. I want to shoot some dice, man. I like that. I like that. My nigga broke the table. Come on, I got myself with me. Come. My nigga broke the table.

My nephew with me. We outside. Hey, man, you may not be able to go to Disneyland, but your show can go to W-Land. Yo, this is W-Bathroom downstairs, too. This is five. Hey, come on, man. I'm going to make it right for you.

I want y'all to pull up, man. I mean, when I was building this building, I was thinking about, right, the rapper, the businessman, and the homies that come in town that don't want to go to Hollywood, that don't want to drive way through all of that shit. They want to be able to come someplace where they can jump off a plane, set up a shop, chill. If they've got a hotel room by close or not. But you'd pick Englewood. It's a little different. Englewood would pick me. That's what it is.

I mean, they love me like I love them. When you come into a community and you start doing things, you start making things happen, you start aiming to the kids. This is Mac-10 down the block, right? Mac-10, my nigga. I've been a part of Englewood before I was in Englewood,

but now to actually physically be here to do things where I give back and I find opportunities and I find ways to make sure that I'm tying the kids and the future into the jobs. Not just looking out for the older homies, but the young ones, the ones that's in high school or even a couple of...

We have a special needs girl that works at our store that we give an opportunity to. We help out all sorts of people. So it's not just about us trying to come to a neighborhood and identify the gangbangers, but we're trying to identify the people who want to change the community. And sometimes those gangbangers want to change. They just need an opportunity.

Jesus, he killed that that i have nothing else more to say oh yeah let me say this in long beach we're trying to get some peace in my city too so we're doing some things in my hood where we're trying to create peace and create opportunities for my little homies to stop killing each other and i'm trying to show them this metaverse nft place so they can find ways to make finances because normally when you tell homies metaverse NFT place where they can find ways to make finances. Because normally when you tell homies to stop killing each other, they can do that. But then when you leave, then there's like the question is, how do we make money? We stop killing each other, but you don't want us to sell dope. You don't want us to do nothing negative.

What can you bring or what could you provide? So this metaverse NFT space is so new. I want to be able to provide some of my homies that don't want to kill no more the opportunity to try to be businessmen. Thank you, Snoop. Thank you, Roy. Thank you, Snoop. Thank you, brother.

Appreciate y'all. Dream Champs in the motherfucking house. Yeah, we got you. We got you. Death Row in the motherfucking house. That's in it.. We got you. Death Row in the motherfucking house. That's in it. That's in it. That's in it.

With this. How the fuck are you controlling Death Row? Tell everyone. How? Yeah. Well, first thing I did was snatched all the music off of those platforms traditionally known to people. Because those platforms don't pay. And those platforms get millions and millions and millions of streams and nobody gets paid other than the record labels.

So what I wanted to do was snatch my music off, create a platform, which is something similar to Amazon, Netflix, Hulu. It'll be a death row app. And then the music in the meantime will live in the matter of us. I'm sorry to stop you. I'm sorry matter stop you i'm sorry stop you but you saying that you stopped people from took it out of the streaming services go to spotify right now and look up death row music see how much you can find we don't believe you sir we don't play it's called power it's called control it's like if you don't... So you're saying you took all... I did it on purpose.

Because when it comes back up, you own everything. Everything. You control it. And now when they finally decide to put some respect on them streams, because nobody in here can tell you what a stream adds up to. Right. It's a fraction of a penny. It's a third of a penny.

So you get 100 million streams and you don't make a million dollars. Right. So what the fuck is that? But you want me to keep giving you my music, but somebody making the money, it ain't me. And I can't afford to keep doing that. And I want to create an avenue

to where I can show people how to not always have to go through the slave trade, but create our own trade where we engage in with our own fans that's buying our music, that's making money off of the music, and then making us money off of the music by being traded and sold. And now what I'm doing next is I'm putting together a how-to,

a how-to get into the metaverse. Only going to get it out there to about 200,000 people, sell it for like $10. So anybody that wants to get in, that wants to learn, it's only going to be exclusive to 200,000 people for $10. We'll let you come get an information hotline on how to get in and how to register and how to get in, that wants to learn. It's only going to be exclusive to 200,000 people for $10. We'll let you come get an information hotline on how to get in and how to register and how to get your shit in there.

And we'll give you a token on the way in so that way when you get in, you won't get in with nothing in your bank account. That's big. I ain't going to lie, Snoop. That was probably the illest shit we've ever heard on Drink Champs. This is real shit to talk. So that's what you're saying?

I got it, Nori. It's mine now, right? So what I didn't want to do, I didn't want to get Death Row Records and make it what it was, right? When you hear Snoop Dogg got death world records, you naturally feel like West Coast hip hop, gangster shit, blah, blah, blah. You don't think about executive moves, you don't think about hundred million dollar business. You don't think about, exactly. You don't think about futuristic thinking

and train of thought to where now we making this brand what it's supposed to be. For many years I've watched myself brand other people's shit. Like I helped brand Instagram. I'm the first celebrity on Instagram and they brag about that shit. I helped brand Instagram. I'm the first celebrity on Instagram and they brag about that shit. They be on there. Not Soulja Boy?

No, nigga Snoop Dogg. Yeah. I killed that. I killed that. So they do symposiums where they have their conversations about how their company became a billion dollar company. So the CEO will have a little headpiece on it. You know, when we first started Instagram,

our company was a small company, and then there's this one celebrity that got on our page and started blowing it up, and then we became a hundred billion dollar company. That, you know what that celebrity is? It's Snoop Dogg. And everybody in the crowd clapping and shit, and I'm just saying.

They should have gave you equity. Fuck talking about it. They didn't, and that's what made me see that okay even what i do for corona you know i'm saying when you see me in those commercials for corona the best go right this is this is like this is a real nigga doing commercials for corona right so it's like if i can brand this everyday shit you don't think i can brand some shit that I helped build? For real. This is more believable than that shit. I don't even drink that shit. You drink this shit?

Yeah. I live this shit, though. This death row shit, I live it. That's why if you look out now, there's so many people wearing death row shit I live it That's why if you look out now There's so many people Wearing death row shit You see it everywhere now No but let me ask you

How was it Even somebody Even approaching you With the death row concept Did nobody approach me with it I'm the one I had to initiate The contact on that

They wasn't trying to sell it They was going to hold on to it And let everybody die and just get paid forever. So what happened? These guys come to you and say. Somebody I know knew who had it and put me in touch with the guys that had it. And once we communicated, the guy that had it, one of the guys that had it was a fan of Snoop Dogg. So when I naturally said, hey, man, I just want my masks back. Just your masks. He's like, man, I ain't't got no problem with that i want you to have your shit back

this is what it costs god damn i'm either a bad motherfucker are you stinking me up with your own shit yeah like i gotta pay for my shit this much but then it went from that conversation from that to understanding like I said, I don't need that right now. I need this right now.

Because this is that. I can make some new shit to pacify until I get that. And that's what I did with Back on Death Row. So the first record

I dropped was Back on Death Row. No, on Death Row. So the first record I dropped was Back on Death Row. Don't get it fucked up. Don't get it fucked up. It's called B-O-D-R, right? It's called B-O-D-R. It's called Back on Death Row.

So I was putting that in everybody's face before the Super Bowl. Then the Super Bowl came. Boom, dropped the album the next day. On the Metaverse, it made $21 million the first day. Oh, yeah. In the real... Oh, real in the real world it streamed like 9 million over here 7 million over here and it only got like 34 000 downloads which only added up to about nothing. So how do you think I feel about traditional based off of what I did over here? And guess what?

The niggas over here ain't even touched out yet. They don't even look. No, I'm saying they had to wait. It's a situation where they buy a certain piece in the element and they get this and that and that. But it's how the system works over here. So while we over here, you know, training the mind on, I need a video. I need radio. I need this.

I need all these streams. And motherfuckers don't add up to no money. I didn't have no streams, no videos, none of that shit, no radio, none of that shit in the metaverse. And I just told you how many millions it made without none of that shit in the metaverse, and I just told you how many millions it made. Without none of that shit. So now, when I drop the record, everybody like, B-O-D-R, what does that mean? So I tell them, back on death row. Oh, I know why you called it back on death row,

cause you back on death row. No, that ain't why I called it that. Nigga, I own death row. I'm back, cause I own death row. Try that on for size. I need to say, back on Death Row. Don't die.

We need you. Oh, look. We need you. Back on Death Row. Let me go over there and do it right now. you Somebody need to change that n***a battery right now. Check your daddy's car break. Check your daddy's car break. Yo Snoop. Snoop. That n***a need to eat it on the wall. Snoop. You wait till you figure out what you want to say. No. No.

I'm outside. I'm outside. Snoop. Snoop. Snoop. No, we're all set. We're all set. Why do you still love this game?

Why? Like, really, we'll talk. Like, I don't love this game no more. Yeah, I go home and I'm like, fuck this game. Why the fuck do you still love this game. Why the fuck? Why the fuck do you still love this game? Why? Why, Snoop?

Why? Real talk. You know what? Because the game love me back. They don't know what to do without me. You know what I'm saying? So it is what it is. We made for each other.

You know what I mean? This is my life. This is my calling. One thing I can say about when you think about rock and roll music, right? The Rolling Stones. Them niggas old as a motherfucker. But you don't put no age on them. You put the fact that they classic, they still do their shit,

and they get down and they give you the greatest shit you've ever seen since the last time you seen them. We got to get that in our heads that we don't have no time limit on greatness. If we're going to be great, we might as well be great while we're here. I had the opportunity to have a conversation with James Brown, a three-hour conversation with James Brown

and some things that he told me that remain in my life now that make me stronger. Then I had a conversation with Muhammad Ali when he could speak. So I didn't have a conversation with some of the great ones, and I understand the object of being in the game. It's not a game.

The game is G-A-M-E. General amount of money earned. That's the game. Come on. Let's make it like that. We can't bother you. He can't even talk no more, Karen. You ain't got to put that sign up. What'd the sign say?

Wrap it up? The sign should say, get this nigga some oxygen. He got a sign. I'm going to be honest. C-O-2. I love everybody. C-O-2.

Oh, I love everybody. See you all too. Oh, I love everybody. Let's take some pictures. You're a long stick. You need to bring it. You're telling me to bring it. This nigga can't bring it. Bring it, nigga. Bring it, nigga.

This nigga's gonna get that. Let's Amber Alert? Amber Alert. This nigga loves his kids now. Let's do a couple of... Come on, baby love. Baby love. My baby love. My baby, baby, baby love. Thanks for joining us for another episode of Drink Champs, hosted by yours truly, DJ EFN and NORE.

Please make sure to follow us on all our socials. It's at Drink Champs across all platforms, at TheRealNoriega on IG, at Noriega on Twitter. Mine is at Who's Crazy on IG, at DJ EFN on Twitter. And most importantly, stay up to date with the latest releases, news, and merch by going to drinkchamps.com. For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. A lot of times, big economic forces

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