Drink Champs - Episode 345 w/ Earn Your Leisure and 19KEYS

Episode Date: December 16, 2022

N.O.R.E. & DJ EFN are the Drink Champs. In this episode the Champs chop it up with the one and only Earn Your Leisure and 19KEYS!Rashad Bilal and Troy Millings (of Earn Your Leisure) and 19KEYS join us for an episode of financial enlightenment!The guys talk about the importance of having a network, financial literacy, stock market and much much more!Lots of great stories that you don’t want to miss!!Make some noise!!! 💐💐💐🏆🏆🏆   *Subscribe to Patreon NOW for exclusive content, discount codes, M&G’s + more:  🏆* https://www.patreon.com/drinkchamps   *Listen and subscribe at https://www.drinkchamps.com  Follow Drink Champs: https://www.instagram.com/drinkchamps https://www.twitter.com/drinkchamps https://www.facebook.com/drinkchamps https://www.youtube.com/drinkchamps  DJ EFN https://www.crazyhood.com https://www.instagram.com/whoscrazy https://www.twitter.com/djefn https://www.facebook.com/crazyhoodproductions  N.O.R.E. https://www.instagram.com/therealnoreaga https://www.twitter.com/noreaga   *Check out our Culture Cards NFT project by joining The Culture Cards Discord: 👇* https://discord.gg/theculturecardsSee omnystudio.com/listener for privacy information.

This is an iHeart Podcast. down that day. On Medal of Honor, Stories of Courage, you'll hear about these heroes and what their stories tell us about the nature of bravery. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times big economic forces show up in our lives in small ways. Four days a week, I would buy two cups of banana pudding. But the price has gone up. So now I only buy one. Small but important ways. From tech billionaires to the bond market to, yeah, banana pudding. If it's happening in business, our new podcast is on it. I'm Max Chastain. And I'm Stacey Vanek-Smith. So listen to everybody's business on the iHeartRadio app,

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podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi. We dive into the competitive world of streaming. What others dismiss as niche, we embrace as core. There are so many stories out there, and if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Your gut microbiome and those healthy bacteria can actually have positive effects. Your mental health, your immunity, your risk of cancer,

almost any disease under the sun. This week on Dope Labs, Titi and I dive into the world of probiotics, the hype, the science, and what your gut bacteria are really doing behind the scenes. From drinks and gummies to probiotic pillows. Yes, really, probiotic pillows. We're breaking down what's legit and what's just brilliant marketing. With expert insight from gastroenterologist Dr. Roshi Raj. Listen to Dope Labs on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Welcome to Drink Champs, a production of the Black Effect and iHeartRadio. heart radio and it's dream chest motherfucking podcast he's a legendary queens rapper hey hey

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Where every day is New Year's Eve. It's time for Drink Champs. Drink up, motherfucker. What up, motherfucker. What it good be? Hope you're doing well. This is your boy N.O.R.E. What up, it's DJ E.F.N. This is Military Timmy Crazy Raw Radio. Drink Chaps, Yappy Hour.

Come on. Make some noise! Now, approaching the Christmas time is so important, you know, for people of our community to know about finances, to know about what to do. And in this day and time, we usually give these rappers these intros. What I want to do right now, I want you guys to break it down, say your name, what you do, and then break it down

so the fans just know from off the top. First of all, I appreciate it. So Rashad, one-half of Earn Your Leisure. Yes, sir. Earn Your Leisure, a media platform started four years ago. the fans just know for off top first of all i appreciate it so rashad one half for earn your leisure yes sir earn your leisure media platform started four years ago let's talk about financial literacy business empowerment um you know we've created a podcast network we do a lot of events we just did msg that was crazy so um pretty much i guess the best way to describe it is a platform and a movement right for people that are interested in learning, educating themselves, and really getting to really learning about money from the, you know, the real root of it. Right. Yeah, yeah. So I'm Troy, the other half of Earn Your Leisure.

Like you said, financial literacy platform. It's really about teaching sustainable wealth. You know what I'm saying? A lot of people talk about generational wealth, but they never tell you once you get the money, what you do with it. And so we see that in a lot of industries. We see athletes and entertainments, they get the money and you do with it. And so we see that in a lot of industries. We see it in athletes and entertainments. They get the money and then they blow it. And so our job is just educate people, kick down doors, show different avenues, you know what I'm saying, so we can maintain the money for generations to come.

I'm 19 Keys, the coach's top thought leader. You understand me? I got a show called High Level Conversations, the number one intellectual show in the world. Also have a program called BWO, where we teach people mental, physical, financial fitness. You understand me? Just re-engineering the mind, knowing yourself, knowing who you are. You understand me? And at the same time, knowing how to not only invest in knowledge yourself, but how to invest

in your communities. You understand me? We got a program called Oasis, and it's more so when we have an investment group where we get to come together and think about how to reimagine black America. So, you know, as a young guy, I'm just here to give some knowledge. I can't tell you who that is.

So, I can see that y'all interview, everyone knows the controversy, right? We can't avoid it, right? Everyone knows the controversy that we had Ye on here, and Ye said he was a controversy, right? We can't avoid it, right? Everyone knows the controversy that we had Ye on here. And Ye said he was a billionaire, right? We respected that. We rooted for that. But then we had these reports of Adidas saying that they froze his accounts and stuff like that.

But then I see you guys. You guys interviewed the, I don't want to say the real black billionaire. So I don't want to seem like I'm taking a shot. There's a couple of them. But how is that? Like, you know what I mean? And then, I guess it's a two-part question because it's like, when Ye was saying he was a billionaire, did you, you guys are being financial back, did you know that he wasn't

or he was worth it? Can I just say, it's so crazy that you asked that question because I was with them in L.A. All three of us was in L.A. the day before Adidas dropped them. And I was saying that I have a strong suspicion because you know people don't understand

what net worth means. They see the Forbes they see okay you're worth two billion dollars they think you actually have two billion dollars of money.

Like you like what's that cartoon when a dude was swimming in the Daffy Duck or Cruz McDuck DuckTales I would never think

DuckTales would come up in here. That was hard. That was hard. DuckTales. I would never think DuckTales would come up in here. You got to correlate. That was hard. That was hard. That was hard. But really how it works is like all of your assets, right? So I had a strong feeling, just I don't know Kanye,

but just from observing him, that most of his assets was in that company. Easy. I didn't feel like he had a lot of money in stocks. We know he had $150 million in cash because he kicked him out of Chase. And that was liquid. That was that's good and then he got some real estate and stuff like that so I was just saying like I think probably 90% of his money was in Yeezy it just so happened that I was right like a large so when they dropped him now you have no more Yeezy brand only thing you have

left is your bank account some real estate so that's how that 400 million comes into play so if you look at it he probably got a couple homes I think got the ranch in Wyoming he owns like 5% of homes. I think he got the ranch in Wyoming. He owns like 5% of Skims. And he got $150 million in cash. That would equal around $400 million. So you're like, okay, well, was he ever really a billion? Yeah, still a lot of money. Still a lot of money.

Yeah, yeah, yeah. But it's like when you look at it, it's like, no, he never really had $2 billion in cash. That's in the company. And then when he no longer has a company, now you lose everything. So it's like a car. Like if you have no money to your name at all right and then you got a maybach right let's say that maybach is three hundred thousand dollars right now you're worth three hundred thousand dollars because you can sell that if somebody's gonna buy it but let's say that that car burns up

you don't have insurance now you're worth nothing so that's how you gotta kind of look at it as far as like so when a lot of these guys most of their wealth is in their company. So that's what happened with Yeezy. And when they, you know, when they took that away, then, you know, he didn't have a company. But he still was a billionaire. Yeah. He was a billionaire, yeah.

And then it's based on projected wealth as well. Most of wealth in America is an illusion. Most of wealth in the world is an illusion. It's based on evaluation. You understand me? You see a nerd white boy throw out an idea, get an evaluation for a billion dollars in a company versus somebody that's in a culture

that is one of the most influential people in the world. If their idea is worth a billion, how is not his presence, influence, catalog, and intellectual property? I think the idea of billionaires and things of that nature is that we never control the evaluations, right? Like how much is Jay-Z's catalog or Beyonce's catalog or how much is Kanye's catalog worth?

And I know he don't own full mastery of it, but he's getting it over time. But that's sort of the question because we've never learned how to truly evaluate ourselves, right? I would say the things that he has in his intellectual property is worth a billion, right? Because when he went to Adidas with that, he was making them $1 to $2 billion per year. So,

they lost more money than Kanye West did, but it's not framed that way because we don't control the media, so therefore the narratives about our evaluations is not put out there correctly. Just think about it. How come nobody in the culture has surpassed $1 billion? How come there's no

$2, $3, $4 four, five, $10 billion? Like right now they just announced Puff and they announced Jay. But you know why? But you know why, to piggyback off that, Troy go to, remember Blow when Bro was in jail? Yes. And he was selling-

Johnny Depp? Yeah, Derrick for real. His character, what's his name? Derrick for real. Derrick for real. George Young. George Young. That was Boston George, right?

Yeah, yeah, yeah, Boston George. So if you remember, he used to sell weed at first. When he got locked up, the dude from Columbia was like, you hustling the wrong product. Yeah, you put it on together. So you hustling the wrong product. So we hustling the wrong product, too. Right.

If you look at our billionaires, and no disrespect, but it's through entertainment, spirits, different things of that nature. So this is why it's like I was talking to Timbaland. They say Jay-Z's a billionaire, but to me he's worth $60 billion. Look at the level of excellence that he had to reach to get to $1 billion. When they got a dude like Sam Binkman-Froy, he's worth $28 billion. Nobody even knew who he was because it's technology.

Is that the guy you just interviewed? No, no, no. We didn't interview Robert F. Smith. That's Robert. That's Robert. But what I'm saying is... Oh, word. No, no, no. We don't want to confuse him.

Two separate things. They got people that's worth $30 billion you never heard of. Right. Technology. Right. Crypto. Different things. This is what we need to get more into because it's like

you can only go so far it's a ceiling like he said Oprah been worth 1.5 billion for 10 years how is that even possible how is everybody worth 1 billion

Tyler Perry Diddy Jay-Z Kanye West every single person only worth 1 billion probably got more but don't want to announce it

but that's part of it too right so in order to have the valuation you got to cooperate right so we interviewed Don Peebles who's one of the wealthiest black men in real estate in the history of america

he stopped cooperating with them so you don't really know how much he's worth and if you go to other countries they don't cooperate as either and so when we look at guys like elon musk and we like yo that's he's actually number two now or no just passed him but what do you mean by cooperate cooperate you have to tell them what you're doing to see where your assets are right so if you don't know my assets how can you evaluate them? But a lot of times, we forget that part. And so when we talk about wealth and we look at a guy like Elon, and what Shai is saying is correct, a lot of the money is tied into the company.

And so when we see Tesla at $300, yeah, he's the wealthiest man in the world. But when Tesla's stock drops, you see his wealth drop as well. So now he's down at, I mean, it sounds crazy, but he's down at he's down like 180 billion but that's not 330 billion that he was about six months ago and so it's tied to it but the other part is the the valuation and so most people forget that part it was like how much your company is worth he's rigged though but also in the evaluation sometimes it's just somebody with a lot of money telling you what something is exactly and so that that scale is dictated by somebody else. And so if you have a tech company, they may say like, oh, you have certain components. How much money

have you generated? Oh, you've generated $20 million? That multiple can be 5x. And so you had a $20 million company, but they evaluated it at a 5x multiple. That company's now worth $100 million. And so that's how you get these evaluations, like $100 million, $500, a billion dollar company, like what you saw with FaZe Clan. FaZe Clan is a media company that started

in gaming, right? They generated $50 million, but they had so many different assets under the umbrella that when a company wanted to purchase it, they said, yo, we're going to give them a 20x multiple. So when you do the 50 million times a 20x multiple, that's how you get a billion dollar valuation. That's the fact. And that's how you could actually get that billion in liquid. You have to make it hit that quarter. It's not going to be liquid yet. So now you take the company public to the stock market. There you go.

That's the next part. So it's levels. You know what I'm saying? So it's like now you realize we talk about stocks, right? And I know F, I know you tapped in. Right. Yeah, yeah. 4,000.

And crypto. He told me about crypto so long ago. 4,000 stocks on the stock market. Right. Out of 4,000 stocks on the stock market, how many things? Companies, companies, yeah. 4,000. And crypto. He told me about crypto so long ago. 4,000 stocks on the stock market. Out of 4,000 stocks on the stock market, how many think it's black? Companies, companies, yeah. 4,000 companies. How many think it's black on? Out of 4,000?

Out of 4,000. You said 500? Zero? 500 of them? What's your guess? Damn, I don't know. What's your guess? I'm going to say at least 20% of them.

12. 20%. 20%. Well, we be doing this. This is looking want to say at least 20% of them. 12. 20%? 12%. 20%? Well, we be doing that 20%. This is looking a lot different. Just think about that, right? Like, 12. Saludos, fellas.

Saludos. We celebrate, y'all. We celebrate, y'all. But, heck, keep breaking that down. Keep breaking that. You got to sip, boy. Don't count. Only drink champagne out of plastic cups.

Yeah, yeah. That's what I said. That's what I said. You said 12%. Not 12%. said. You said 12%? Not 12%. 12% total. 12 companies. Total out of like 4,200.

So it's like, think about that, bro. That's crazy. In real estate? No, in the stock market. Oh. So you know what I'm saying? So it's like, that's real wealth. You take your company public, now you can get a $20 billion valuation.

Now you can have $5 billion in stocks or $100 million in stocks. Like, this is the game that's being played where it's like, like I said, going back to the Boston-Georgia analogy, a lot of times we're just playing the wrong game. We're not thinking big enough. Let me ask you, obviously we can't name this company, but at one point this company was coming to us trying to buy us out. And they were offering us a whole bunch of liquid, but then it was offering us so much in stocks. And we were just like, what if this company belly up? Like, we'll never make what we're actually worth.

Was we supposed to do that? Was we supposed to say, yo, let's invest in stocks. And remember what the CEO said. He said, take a chance with me i'm gonna take a chance on you i'm not taking it yeah yeah yeah i want to say the name so bad i think i know the name i think i know the name and based on the timing of it especially like since the market has pulled back at the time it might not have been a great idea but y'all gotta look at the i got evaluate do y'all believe in the company, right? Especially that now that you're a part of it, what does that do to the value of the company? And not just this year, but let's

say 10 years down the road, right? If you're talking about from a media standpoint, if everything's going streaming and this company is leading in that space, right? Where does that stock go, right? Because let's say you got the deal and they said, all right, well, we're going to give you stock options at $45, right? But in 10 years, that $45 stock option turns into $90. Then we win. 100% on each share.

But it's possible, but it's also possible it doesn't though. It depends on your strategy. Exactly. These people were just a fad. You know the story of Vitamin Water? 50's part of Vitamin Water? Not really, but break it down. Everybody knows 50 made a bunch of money on Vitamin Water, right? What nobody knows is that...

He invested. Not even that. Vitamin Water, they're from Queens. Oh, yeah, yeah, I did hear this. The guys from Queens. So, originally, like, they starting a company. They don't really have enough money to really, like, you know, to offer these celebrities, like, contracts. But they know that celebrities is a way to really like, you know, so to offer these celebrities like contracts,

but they know that celebrities is a way to kind of grow the brand. So, and I don't want to get the numbers wrong. I don't want to offend anybody, but they went to a few people at first. One of the people being Ron Artest, they offered Ron Artest the same deal. They offered 50 cent. Ron Artest wanted a couple hundred thousand dollars in cash. They didn't have a couple hundred thousand dollars in cash. They said, look, we can't pay you a couple hundred thousand dollars in cash. They didn't have a couple hundred thousand dollars in cash. They said, look, we can't pay you a couple hundred thousand dollars in cash,

but we can give you equity. One of our tests ain't understand it, he ain't believe in it, and passed on it. 50 Cent came, took the same deal, but took equity. Fast forward 18 months later. Coca-Cola went and bought it. 100 million dollars. Coca-Cola went and bought it. Wow. Yeah, we haven't truly learned how to leverage and really get into the idea of equity enough in our culture.

Because we want to have 100% ownership instead of a percentage of something that can 10X 100%. Right? And so the difference is, it's like if I build a company and I'm like, all right, by myself, I can get it to do, let's say, a million dollars a year. Right? But let's say if I give away 50% of it, I can get it to do 10 million dollars a year. You understand me? So what would be? No, no, I don't understand.

I don't understand. Say that again. I own 100 percent of a company that's making a million dollars a year. Oh, you said get away that company. Oh, OK. But I give away 50 percent of the equity in it to a partner. Yeah. Let's say Troy, Rashad, you all, y'all a group.

I say y'all going to help me market. Y'all going to help me with the brand. Y'all going group i say y'all gonna help me market y'all gonna be with the brand distribution production the whole nine so instead of me just owning a hundred percent of a million dollars i own 50 of 10 million dollars so we haven't learned how to build something that didn't leverage the equity of it you understand me by owning a percentage of it because we haven't historically had nothing we think we need all of it right to feel like owners instead of learning the actual science of business right right most people they build a company and their whole idea is how can i give away a part of this company right so that it's worth a certain

amount so that they can do more because by yourself you can only do so much so it's really just reframing the way we go about business most people build businesses to sell them right you understand me and so when you you doing that you're building a framework completely different rather than saying how can I own this now there's generation of wealth where you build certain companies you want to have in the family forever right and we know to chase banks we know the Colgate's we know you know certain families who've had businesses for a hundred plus years that they've been able to pass down in their family.

And we use those as household products today. So there is, you know, value in maintaining companies within, right, the family. But there's also value in giving away equity so that you can grow that company, so that it can become bigger and it can become a household now. And even the companies that remained, like Walmart, right, in a way they still gave up some equity because it's a publicly traded company so they take the company to the stock market that means everybody owns a part of it that's what like he said it's like you know when you don't use when you're not used to having something you just hoard it right because and rightfully so because it's like for years we

always had stuff taken away from us right you look at Black Wall Street, you look at Freeman's Bank, you look at so much stuff. Anytime that we had something, they took it away from us. So psychologically we still looking like a hoarder. Even with the information. But that's how we changed the game where it's like, Tiger Woods teaching somebody how to hit a golf ball doesn't affect him.

It doesn't make him less of a golfer. Like you know what I'm saying? Me sharing information with you doesn't actually hurt me at all. That's what we didn't understand for a golfer. Like, you know what I'm saying? Me sharing information with you doesn't actually hurt me at all. That's what we didn't understand for a long time. It'd be the mindset. But by the way, like, by the way,

for the first time I sees you brothers, I was like, they job is way more dangerous than mine. Because I'm just being honest. It's like, like you're telling people,

like, I'm helping people's career. You know, we're helping people's career come back in order. You guys are telling people, look, you can make you money, I can keep you money, and you can build a whole company.

That's dangerous. But actually, why is it dangerous, though? Who opposes that the most? Who examples do we have of y'all prior to y'all? Who was preaching right well? And being cool. I mean, there's probably people that we just didn't even respect. He was the preacher.

He was the preacher that was smelling like Coltrane. You know what I'm saying? So we probably didn't even respect him. He was the preacher. He was the preacher that was smelling like cold train. You know what I'm saying? So we probably didn't respect him. I'm just saying. But I mean, just in the sense that we are great consumers. Right. Right? We're not great producers.

You understand me? We are a culture that over consumes everybody else's everything. Right. Even when we go buy their brands, we're not particularly buying them because of the quality. We're buying them because of the branding. Right? We want to have somebody else's name to give us value and aspiration. when we go buy their brands, we're not particularly buying them because of the quality, we're buying them because of the branding, right? We want to have somebody else's name to give us value and aspiration. We haven't learned to take that $1.8 trillion or however much money we have in spending power and turn it into an investment dollar. Once we do that, now we have the power of an entire nation, right?

One of the richest nations on the planet Earth. The problem is, is that number one, we don't have collective sense of unity collective sense of ownership collective sense of pride we talk about culture but culture is this word that's thrown around so often but don't have that much meaning right it's decentralized it's everywhere and everybody can say they're part of the culture because they make a hot song not because they part of some values some standards some principles whatsoever right so my whole thing is like now looking at each one of us, like we can all be brown and black men, but what's your ethnicity, right?

Like what is your values, your principles, your religion, your ideology, your philosophy? What are those things you stand on? Because we get it confused because we look at each other and they are all the same color, but we all have different beliefs, right? So now we can't build with each other because i may be talking about equity and ownership and building the entrepreneurship but your values may be completely different but i got it confused because i'm looking at the construct the race rather than what's our ethnic

background so men like myself black muslim masculine man with knowledge of self you understand me ethnically we don't get inclusion when they talk diversity and inclusion they're not talking about people like me no they talking about the effeminate version of those who believe the same things that they believe right so they can be black on the outside but white on the inside right in the movies and tvs entertainment there's no representation of my archetype right meaning the people the people who think like me, look like me, move like me. So when you talk about it being dangerous, you understand it's only dangerous because this is the primal solution, right? And everybody else gets defeated.

We make our people producers. We're producing our own goods and services. That means we don't have access to somebody who has a financial education that can give us advice on wealth and how to build business and how to maintain our assets right then we're going to always be the victims of some of everybody else culture who does have that knowledge everybody else eats off us the Asian man eat off us the Jewish man, the Mexican man, everybody, because we don't produce our own anything. So that means we have to go outside

our community. So when they see that 1.8 trillion and we say, no, let's circulate that amongst us, that's directly also us saying, let's take it off their table. But how do we do that? Like, let's just get straight to it. Let's not wait. Like, how do we like, I like, for instance, like, I love the fact like, uh, was it slutty vegan yeah whatever they like yeah yeah whether you were vegan or not you know what i mean um like how do we make more of that so i think it goes back to having a level of pride first and foremost like i feel like it's so crazy because like how i was raised i was brought up everything is black right so it's like i still carry that with me to this day. So my dentist is black.

My doctor is black. My lawyer is black. My accountant is black. And I'm not doing that because it's just natural. Why would I not do it? And I'm not compromising because they still qualify. I'm still like, you know, vetting, but it's like, why would I celebrate having somebody other than what,

that doesn't even make any sense. We the only people that do that. Like, you know what I'm saying? So it's like, I was, it's crazy. Cause I was just outside the hotel today

and this guy ran up on me. He's like, yo, I love y'all. He starts talking to the guy. He's like, yo, he's like,

I was talking to this Jewish guy one time and he told me, you see this dollar? He's like, yeah. He's like, you'll never have this dollar. And he was like,

he thought it was a racial thing, but then he broke it down to him he said look when i spend this dollar i'm spending it at a jewish restaurant and they're gonna go to a june drive clean they gonna put it in a jewish bank he's like you're never gonna see this because it's never gonna leave our community that's a fact and they say they say the black dog leaves the community i think within six minutes or something like some crazy Some crazy like stabbing. I think everyone knows what Kanye was saying wasn't too far fetched. I think it's how he delivered it. Yeah, yeah, yeah.

I think it was... Go ahead. The first part is, because we're going to talk about like building business infrastructure. Right. But the first part is you got to, how you view yourself is extremely important.

Like, you know what I'm saying? It's like if you don't view yourself as worthy, then you're not going to do business with each other. Because if you're looking at somebody like a nigga, you're going to treat them like a nigga. Right. If I'm looking at i'm going to like my brother right so it's like i if i see you in a certain light i'm gonna be enthusiastic about spending money with you and it's not charity like that's we gotta get out of that as well like we if i'm supporting a business it's because i genuinely want to support the business right because i have to tell you that you have to support Mercedes.

Right. I didn't tell you you had to, and it's like, yo, you know I brought that Gucci, now you owe me. Right. So we only do that with each other.

That's funny as hell. I went to Pharrell's Grand Opening, BBC. Okay. And I just went and I bought out, I bought out everything. He kind of leaned over

and was like, you know, I got you. I was like, no. I got to support this. That's what I bought out everything. And he kind of leaned over and was like, you know, I got you. I was like, no. Like, I got to support this. This is what I'm here for. Like, what the fuck do I need a hookup for? Exactly.

Nigga, what the fuck? I'm in the hall, motherfucker. Eat, nigga. I'm in the hall. I'm sorry, Corral. I need applause for you. But, you know, I wanted to support. And it's like, I forget what else.

Even Vintage Frames. Like, you know, a guy, Corey, like, he went and opened up and I just, I went and bought out everything and then it's like, you know, so many people, and it reminds me of that's how many people,

like, people think that they're supposed to get shit for free if that's your brother. That shit gotta stop. That's the mentality, though. But it goes back to you said, like, where are we supposed to learn it from?

That's why, like, this moment right here, like, us being our drink champs, this is important. Well, thank you. Make some noise for that. It's extremely important where are we supposed to learn it from? That's why this moment right here, us being our drink champs, this is important. Well, thank you, make some noise for that. It's extremely important, because for so long, especially our generation,

we grew up watching y'all. So we watched Puff, we watched Jay, we watched Cash Money, we watched all these examples. We saw it happening, we just didn't know how it was happening. And we only thought we could get it through a couple lanes. Like, if we ain't entertainers, it's going to be tough. All right, we got to be athletes. If we don't do those two things, it's going to be really tough, right?

Until you start seeing, like, wait, there's more to this. Like, we uncovered, like, yo, let's look at other people in other places of the world who are actually accumulating wealth, right? So you never hear about a legal Dan Goaty, but he's the wealthiest black man on the planet. Wow. Right? Nobody talks about that because Forbes is not putting him on the list. And what's his name?

Aliko Dangody. And he didn't get it from entertainment. He didn't get it from- But Mason Musa was like the richest of all time. Of all time. I'm talking about right now. Okay, right now. He's alive.

He's alive right now. He got it from natural resources. He got it from oil. He got it from construction, right? Like his best friend is building power plants. They can build their own city just from the resources that they have. His best friend is Davido's Pops. It's Davido's Pops, yeah.

You know Davido? The artist? Yeah, yeah. He's a billionaire. You know that? No, hell no. That's what I'm saying. It goes with that cooperation.

If they don't report to you, how do you know what they're really doing? But you got tons of billionaires who are not reporting and they're doing real things. It's just that when we look at America, we're like,

all right, Robert F. Smith, yes, wealthiest black man in America, but not in the world. There's no shame in that. What about the guy that owned BET? Bob Johnson? Yeah. Rob Johnson, he was a billionaire, too.

He got a divorce. Yeah, he lost $400 million after the divorce. Shit. Yeah, yeah, yeah. No class at that. Shit, I wasn't ready. That was the war of you on that one. It goes to the mindset, right?

Like, when Jay said that line, he was like, when he bought the Nets, oh, he was an owner in the Nets. They were like, he don't own it. But then he had to remind people, like, yo, 1% of a billion is more than people have ever seen. So we're going to treat it like it's an everyday thing. And then he sells 50% of Asia Spade. And it's like, well, he sold out. Like, bro, he's actually merging the company so it can expand.

He's now business partners with the wealthiest man in, quote, unquote, the world. Arno Arno. Arno Arno, who owns LVMH. Yes. And so it's a strategic partnership to help the brand grow. That's not hurting him, right? He's actually showing us

how to do it right now. The problem is like for so long we watched, we watched, we didn't get the instructions on how to do it. So that's why when we talk about

the most dangerous, that's what this is right here. So the fact that we got it from entertainers and now entertainment and music is now looking at us like, yo, those are the guys. This merger is important. My bad, but how important was it because, you know us like, yo, those are the guys. This merger is important.

My bad. But how important was it? Because, you know, like I said, you guys are cool. It's different from hearing from people that's always suited and booted and, you know, they're looking too good and they don't have no sins and shit like that. You know, it's different when you're human. You know what I mean?

But how important was it for y'all to, like, connect with entertainers and share y'all? I mean, that's what is ruining it. The first lesson I ever wrote on financial literacy was about Jay-Z. Oh, wow. Because we grew up with him. I saw you the other night. I'm like, yo, you know you was on my door when I was growing up.

Oh, wow. I got the pitch. I'm going to show you. Goddamn it. Make some noise for me. Goddamn it. I walked in. I said, yo, I love the BoJack.

It's an orange and blue. I need a beer. Because that's what you meant to me, right? I'm like, yo, this is my guy. And so, like, when I was thinking, like, me and him had this connection where it was like, we would hear lyrics, but we wasn't hearing them the same way everybody else was. We had the ability to decode the message. And so, the first lesson I wrote was All Black Sky Sports and Entertainment.

Like, he wrote that in 96, the first song on Reasonable Doubt. That was the first song. I'm like, yo, damn, in 2010, is he right? Like, if we look at the people who we think are successful, what avenues do they come from? Right. I'm like, yo, damn, was he profound enough to know that that was what we was going to see?

Right. 20 years later? Right. And then for him to change that? And so hip-hop has always been us. That's why I said this is really the evolution of hip-hop. Right? Like, we watch people entertain.

We've seen y'all become, like, look at this. This is business. And really, it's going back to the root of hip-hop. I didn't think hip-hop was going to get this smart. I'm so sorry. I didn't think it was going to get this dumb. You're talking about the music.

I ain't talking about the music. I'm talking about maybe in its totality, but I'm saying there's a lot of great businessmen that are doing a lot of great shit business that are doing a lot of great shit on a business wise now because, especially podcasts. Podcasts made it so we didn't need them. But you didn't think Russell back then, what he was doing

was insane? Yeah, yeah. I'm saying, I'm adding on to that. But even the Dame Dash's and things of that nature, there was always shining examples. It never became the predominant culture. But they was always trying to make sure that they did not become the predominant culture because now they can't eat off you.

In this country, right, we've always, like, if you look at the history of black people in America, we are some of the most inventive, innovative people that ever existed in the history of time. Like, it was a black man that created the doorknob to the stoplight, to the filament in a light bulb. But you don't think about black men and women in that respect, right? Because it's not narrated like that. Why? Because we don't own media and we don't own the education systems, right? If we educated each other based on what our actual contributions are and the things that we do

and the important people within our culture, that becomes our culture. Our thing is that we are the talent, but we don't own the talent, right? We are the culture. We don't own the culture. So somebody else is always managing our spirit and our energy and our bodies. I mean, but that shit just goes back to slavery, right? We were the talent.

We were the ones that was doing all the production. It was a brother that was creating the cotton gins and different inventions, but people were stealing the patents and utilizing your labor. It's the same thing with hip-hop. It's the same thing with the workforce, right? Spiritually, the essence of hip-hop

is the most influential on the planet Earth, right? But financially, we don't own nor control none of that shit, right? So if we can keep you uneducated, then we can control you right that's what we was talking about with the the contracts and the legalese for us don't know nothing about that but when you go back to hip-hop hip-hop started off the gods in the earth it started off peace guys instead of what's up nigga yep you understand me it started off with kings and queens

instead of niggas and bitches so it reverted and then that's when you was able to really control them because if it was based on knowledge then people want to learn if it's based on ignorance then people are satisfied with not knowing and they just get a look so people want to look successful but they never learn the actual business of success so now we at this point if you look at every other culture their wealth standard is steeped in education whether it's the Jewish they they look at education as the key the Asian community which has the highest you know grossing households in America specifically the East Indian education is the key the way the Hispanics are growing right now education so for black people in America and I'm not talking about that college education that

people are getting because that's never prepared us, right? We've given that a go. We've given millions and millions of dollars to these colleges, and we just told people to go. But we never really told them how to attain the skill sets for financial wealth, right? And what we're doing is saying that, all right, listen, you don't need to go four years to learn how to build wealth. You understand me? You can learn that just by listening, sitting down with a coach or educating yourself

on YouTube. The game is changing with artificial intelligence and all sorts of things. So we so behind even when we catch up, we're still behind. You understand me?

Because what we're catching up to is the shit that people are already pivoting from. Right. So we have to not only be educated, but we have to be efficient

with what we do. Right. With media and what we have right now, we have an opportunity to create a conglomerate to where, you know, the only thing that we listen to is the things that we report. Right. Outside the media is controlled by whatever forces, institutions and powers. But when it's people of the culture, we listen to that. We want somebody smart. We can find them in the culture. We want a scientist, an engineer, an intellect, whatever it is. We have all of that. And when I say the culture, I'm talking about that ethnic background of people who share those same common values,

who want that liberation, who want that wealth, who want that power. The people who don't want it, that's not my people. They just look like me, but they don't think like me, feel like me, and move like me. And we have to be able to concentrate our effort and our energy on those who are alike. is here to help without judgment. At Shatterproof, their goal is to help you find addiction care that meets your needs and leads to better health and long-term recovery. When you visit shatterproof.org, there's an entire section that helps you learn everything you need to know about alcohol and substance use disorder. There's also a find help section to help you find the support you may need. Get help today by visiting shatterproof.org. Again, get help today by visiting shatterproof.org.

And I think also like what you guys said as far as the packaging. The packaging was very important because it's like the messenger is more important than the message. We're not the first people to ever talk about financial literacy, but we're the first people that really, at scale, did it in a way that was so relatable. I remember me coming up and me seeing rich people. They used to have their sneakers fucked up. They didn't really care about showing money. But you also got to understand our background.

I always say I had to learn business, but I didn't have to learn culture. I am culture. I grew up in it. World Report, I could recite that album from first song Goddamn, make some noise for that. Yeah. That shit.

Even just coming here, I got a photographic memory. So it's like, gumbo. But I remember buying throwback jerseys on the 145th Street. Right, right, right. That's right. Right. Yes, yes. So it's like, right, right. That's right. Right. Yes, yes, yes. So it's like, nah, but that's really inside of us.

That's really inside of us. So you don't got to. But for a long time, we thought we had to compromise ourselves and be like, OK, in order to be taken serious, I got to change the way I talk. I have to put it. It's not wrong putting a suit on. But if we don't want to wear a suit,

we don't have to wear a suit. Like, you know what I'm saying? We can still have a very high level of intelligence, but not compromise who we are as people. So the hip hop, that's just us. So now what happens is that people see us and they like, damn, that's really relatable. I can actually achieve that.

So it's like now the sanitation worker is on his app trading stocks. Like, you know what I'm saying? The guy that's working a nine to five is giving inspiration. Cause it's like for a long time you thought, okay, you gotta go to Harvard saying? The guy that's working a nine-to-five, it's giving inspiration. Because it's like, for a long time, you thought, okay, you got to go to Harvard. It's over your head. You got to be a super, you know, IQ genius.

But we breaking all of those barriers. And it's worldwide. So, when we go to London and thousands of people come out because people have been disenfranchised for a long time all over the world. Jamaica, London, Nigeria, all of that. It's like a pyramid. Like, people at the top keep power to themselves, keep information to themselves, and they keep the people on the bottom ignorant,

and they keep them entertained. They keep them entertained with sports and entertainment and just, you know, everyday nonsense. But now it's like, okay, you can still have sports and entertainment, we love that as well, but we gonna have some education as well. And now you gotta take it seriously.

You're gonna miss something. He said we went to London. I don't think y'all missed that part. Talk to him, kid. At the Royal Albert Hall, which is one of the most prestigious venues in the world. And we talked about financial education and it was sold out with 3,000 plus people.

Make some noise for that. Yeah, yeah, yeah. Go home for that? Yeah, because they- We don't get no home for that? They trying to make it seem like- Get a home, get a home. Well, what we do is not normal,

but we normalizing it. You understand me? But we still want people to understand that this is the highest level of excellence that we're achieving as young black men. So when we're selling out different places and you have crowds of people, like it is a concert outside because we're changing the narrative around that. That has to be reported and respected and observed. That's the way you change it. You understand me? But if it's like, okay, they always doing something, right?

Then, therefore, people don't see it as special. They don't see it as obtainable. They don't see it as, damn, this is a blueprint that we setting across the planet Earth. You know, we may be some of the flyest young gentlemen that has ever been born. That don't mean it's your age. You know, being from Oakland, I feel like, you know, that has ever been born. That don't mean it. Go ahead. Go ahead.

You know, being from Oakland, I feel like, you know, Oakland, I feel like even the dirtiest person in Oakland, even the most ignorant person in Oakland is going to have some level of knowledge of itself because of the culture of Oakland and history. Everybody pop their comment. Yeah, no, everybody know how to move in certain ways. You understand me? And they know how to talk. Yeah, yeah.

Right? Because Oakland is one of the meccas of game. Right? in a certain way, you understand me? And they know how to talk, right? Because Oakland is one of the meccas of game, right? So you learn how to be able to communicate and how to speak and how to see through the bullshit, but also, you know, the home of the Panthers and all of the different movements. Crack came from Oakland, you understand me? So growing up in Oakland, you learn about this.

So it's very hard to be ignorant of the way that the world is and works and what's your position as a black man so whatever you take with that style the same way from brooklyn or new york these are very specific and different type of places you understand me that whatever is brewed from there it's going to have court and consciousness already in it right right and especially when you throw in being a muslim and being masculine where you show up and present yourself as gonna be with power i'm not trying to acquiesce to the way the standards have been before me i want to create something new so

those who look at me and be like yo if 19 keys can do it then i can do it right right like i've been through the streets i didn't have the cases i didn't did all of the things that will give you an excuse to be like well he had this that and the third no i've been through the streets. I didn't have the cases. I didn't did all of the things that will give you an excuse to be like, well, he had this, that, and the third. No. I've been through the same trappings, but it was the knowledge that got me out of it. The perspective, the experience. So, therefore, we're setting an example to say that

all black men on the planet Earth can stand up and be themselves without having to bow down to the power structure. Like, earlier, he was talking about sports and entertainment. This is something that's very hot on black Twitter. Black Twitter. Black Twitter. Black Twitter.

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Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. Black Twitter. And what does y'all take from that? We interviewed Deion Sanders at Jackson State, actually. You been down there? You been down to Jackson?

No. I see it. It's a vibe. I'll say this about Deion. I understand and I respect the move because at the end of the day, it's just business. But I understand why people are disappointed because how it was packaged. He might not have done this,

but how it was packaged was that it's more than business. When you take a job at Colorado, you know that's just a job yeah you take a job at Jackson State and it's sold as yo this is for the coach HSBC yeah and this is for the culture now athletes can come and play and we're going to support our own and now you start to build up steam and then Rick Ross is coming down there Gillian Wallow coming down there we coming down everybody's coming down and it's lit and now you got the top players in the country considering going to HBCUs and people donating money. And Diddy told me he's going to write a check for a million dollars,

and it's more than just a job. Right. You know what I'm saying? So people looked at it like, okay, Deion Sanders is the most popular coach in sports right now. Right. He's the most popular coach in sports. But he's supposed to –

No, no. I'm not mad at him. I'm not mad at him, but I'm just trying to show you how the other side is looking at us. Okay, how are you looking at us? Like, damn, for years we've been defunded. We never had credibility. We've been embarrassed, all of this.

So now we finally getting national recognition. We finally got pride. We finally can stand up. Because let's just throw it out there. Colorado is a white school. It's super white. Yeah, super white. Super white.

So it's like, as soon as we get to the top, now all of that's taken from us. So I'm not knocking him because he's just one person, but I'm just trying to just, I can understand some of that disappointment because it's more than just a job.

Like at HBCU, at that level, it's for the culture. What happens if he brings his starting players over to Colorado? That's part of it now, right? That's what he did at Jackson State,

right? The first thing he did was brought his family. He lives there, you know what I'm saying? So that's part of it. So his son is there. His daughter works on campus. His other son plays for the team. So he brought them to Colorado too. The thing with Deion is he's a trailblazer. Right. But the trailblazer has set a pace for people to now follow.

So yeah, he did his job. He was there one year, they was 500. The next year, they was 10 and 2. This year, they undefeated. They're going to play in a bowl game. He's done what he was supposed to do as a coach. He said, I'm not a leader of a school. I'm a leader of men, right, and young women who are trying to get their education.

He could do that anywhere. The fact that he chose Colorado, I get it. For everything he's saying, I get that standpoint. But does that stop him from now leading young men and women? Nah. Who's next now? Who fills those shoes? It's like us, right?

We kick down doors right now. We get into spaces. Like what you said about sports entertainment and it being that elite. There has to be a ladder in between. We became that ladder. Now who follows him? Who's the Hall of Fame athlete or football player that says, you know what? Deion paved the way.

Let me go take the reins from what he did. Warren Sapp? Warren Sapp could be one of them, right? Okay. There's a bunch of Hall of Fame. Mike Vick? You can go down the list of names, right? But it's like, who's going to do it?

I'm just thinking of niggas I got. They phoned up on you. Also, this is important for black Twitter and everybody that's criticizing to understand, right? We love criticizing. We love throwing rocks. We love talking about something. 99% of the people that criticize have never done anything productive.

So it's like instead of criticizing, he's actually done something for HBCU. You could have said he could have did more, but he did a lot. What have you done? So it's like us. We just did a free event at Howard University on Saturday, right? That's our way of giving back. If whoever if you in Howard or if you just in D.C. come learn education, learn about real estate, learn about credit. Chocolate City. Yeah. So it's like instead of instead of looking at this as an opportunity to criticize somebody. Why don't you look at this as an opportunity to actually do something? Give some money to HBCU.

Go to an event, some merchandise Like do something Tutor somebody You know what I'm saying It's like But that's Humanity's problem I don't want to say black people But that's humanity's problem

But especially black people Now stop doing that Stop doing that Because it happens all the time It happens when They don't like If Nori do an interview with Ye They gonna criticize it

They don't like Deion Center They gonna criticize it And it's like You spend your whole day Criticizing somebody And you have not done anything To contribute anything productive in anybody's lives. So that's something that's very detrimental, and we've got to call it out and encourage people to actually help.

And it's being reactive instead of proactive. Exactly. I would say as well, just to be God's advocate on that one, is that, you know, you can't market a revolution in a movement and then sell out for capitalism. I think that's what people are tired of. That's what they're thinking that is. Right, because a person's individual success don't matter to the culture. Individual success is you and your family.

When it was about the people in the movement and we felt like this was for HBCUs, that's why everybody cared. So when he made that decision, he took the movement with him. You understand me? He sold out the movement as well for his decision for himself. So I think that's very important that when we do things, you understand me? Let's not trap our people into this feeling like, yo, I'm doing this for black america i'm doing this to get us like you have to also so when people are disappointed because you raise their expectations the medal of honor is the highest military decoration in the united states recipients have done the improbable showing immense bravery and sacrifice in the name of

something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S. Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor, Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first black sailor to be awarded the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor, going above and beyond the call of duty.

You'll hear about what they did, what it meant, and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one.

The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek. I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives.

But guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing.

So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and

best-selling author and meat-eater founder Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here and I'll say it seems like the ice age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company,

the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there are so many stories out there, and if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing,

technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. And it's going to take us to heal us. It's Mental Health Awareness Month. And on a recent episode of Just Heal with Dr. J, the incomparable Taraji P. Henson stopped by to discuss how she's discovered peace on her journey. So what I'm hearing you saying is healing is a part of us also reconnecting to our childhood in some sort. You said I look how youthful I look because I never let that little girl inside of me die. I go outside and run outside with the dogs. I still play like a kid. I laugh. You know, I love jokes. I love funny. I love laughing.

I laugh at myself. I don't take myself too seriously. That's the stuff that keeps you young and stops you from being so hard. To hear this and more things on the journey of healing, you can listen to Just Heal with Dr. J from the Black Effect Podcast Network on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. AT&T. Connecting changes everything. So let me tell you one thing. I'm sorry to give a little deep. It's like, when we

in, we wanted to own our shit. So the reason why, one of the biggest reasons why we went to Revolt, Revolt was gonna let us own our shit. Shout out to Revolt. Shout out to Revolt. That's the family. Shout out to Revolt. They let us own our shit Shout out to Revolt That's the family Yeah shout out to Revolt They let us own our shit So But I'm gonna be honest with you

Yeah If Revolt sells tomorrow And they didn't tell me I kinda wouldn't be mad You know what I'm saying Even though I had a lot to do With probably their sales I probably wouldn't be mad

I feel like we should have Something You know That warns us Like yo you know Revolt has it As it's gonna be It's not gonna be the same And as long as it's going to be. It's not going to be the same.

And as long as it's that, because I realize now that most of this shit is not really friendship. Most of this shit is business, even when it's friendship. And you've got to learn how to take the punches with it. You understand what I'm trying to say? Like, it's been rumors all the time. Like, Revolt's selling over here. And I'm like, I don't even make the phone call and be like, yo, I'm a little heated.

Like, I don't even do that. I just be like, all right, cool, if that's the fact. Because that's what we kind of signed up for business. So isn't that the same when it comes to Dion? I know. Well, I think the difference between Dion is his, the movement around Dion. HBCUs, he's bringing these top athletes over here. You understand me?

And people's like, finally, that's dope. And the way that he pushed it out there, very inspirational movement. You thought he was going to be there for probably a couple more years. Him going to Colorado or white school, even if he's bringing talent to there, he's bringing money to there. You understand me? If it's an HBCU school, then we see that as a black thing. We see that as when we talk about wealth and circulating the black dollar educating ourselves to make that a better top-tier school So this is the idea of the mind of the people

Everybody's not even educated to know the nuance of the business structure and the deals So they're going to react emotionally of course because the way you got people involved was getting them emotionally involved, right? Right getting them inspired letting them see this and feel this like yo, we finally doing it over here So I think that the way people responded to dion was the only way that they knew how to respond to dion you understand me you went to a white school and got a great deal and for his career that's great before the idea of what he was doing to hbcus that has no value to it real quick because I like this. I like this. I like long-term shit. I feel like when you make money,

your God, they can always use money against you. And a lot of niggas always turn for money. And we can make any and every excuse, but if we did the same thing, we'd be sellouts. Now, I don't think there's nothing wrong with it. Give us an example. I mean, if I come out here and present myself as a thought leader and I care for the people,

you understand me? And then some white company hires me, Gucci, be like, yo, well, we want you to be our representative. And I make that decision. Well, it's Yaka Haya. Right? Crazy. Crazy. That's never going to happen.

Imagine that, though, right? I ain't going to lie. You had to see your own face, bro. They give me $19 million and be like, yo, we want you to be the face. I'm selling out So to me it's no difference When you making that same decision Now what he did was great And what he represented

I think the way we gotta communicate Is not bringing these expectations Like I'm a revolutionary When really I'm a capitalist Hold on real quick You said the word movement And so when I hear it Movements require just more than one movement and so when I hear it

Movements required just more than one person right and so when you think about the Dion situation is it a movement or is it a moment? Because it was a moment for Jackson State. Did it help Grambling? We don't know did it help Morgan State did it help out? We don't know because we never got to see the long-term effects of it And so it was a moment right, but it becomes a movement when somebody now carries that on right so that's that's how it's built so that's what i'm looking at it like all right there's so many of us and there's so many alumni who come from these schools that never give back like what he said like there's plenty there's plenty of prestigious alumni are they coming to support the schools are they becoming boosters for their schools or are they rooting for the school that they like on tv

you see what i'm saying and so like in order for it to be a movement, it has to be more than one. So if Deion's just the one, you take the head of the leader, the leader of the movement out, and now there's no movement. But that's the unit of one. You start it, you bring other people in so that it makes sure that it progresses. Now, whether he was somebody that kicked in the door and this was always his idea to go to one of these schools, then it was always a career move. It was never a movement.

Now, whether that relies on his shoulder or not is a different conversation. But when we're talking about creating a successful template, it has to be long-term. Anything a person does in the short term, yeah, a person can be inspired and do it, but that doesn't really make you the founder of the movement unless you are there to

usher it in for the next generation. How about people that's the founder of the movement of hip-hop? There's How about people that's the founders of the movement of hip-hop? There's so many people that's the founders of the movement of hip-hop who kept up them same thing, who didn't go commercial,

who didn't make these commercial records and they are not financially nothing. What is an example that you have for them? Let me rebuke what bro just said

because I'm going to use Which bro? 19. The God, okay. The God. Okay, you are a rebuke God. Okay. You are a revealed God. By the way, I love this. I love this.

I'm going to use some of his knowledge that he dropped on us a while back. He said, black people have a savior complex where we always look for one person. Right. Like the Jesus coming back. Yes. The black Jesus coming back to save us. You know what I'm saying? Whether it's Malcolm X, whether it's Marcus Garvey, whether it's whoever, right?

Right. And it's like, that's what I always tell people all the time. I'm not a leader. I'm a friend. Leaders never have to tell somebody that they're a leader. If you choose to follow somebody, then that's up to you to choose. It's too much pressure and too much responsibility with being a leader. I'm not a leader. I'm just here doing my responsibility

just like you're doing your responsibility. Everybody should be doing their responsibility. A race is run. It's a marathon. You have a baton. So sometimes every relationship ends, every relationship ends. Sometimes the relationship could be six months, sometimes the relationship could be 60 years, but at one point it's going to end. It's not about how long it lasts, it's about how impactful it was while it lasted. Deion Sanders three years was more impactful than 50 years of what most people have ever done for HBCU. And by the way, I don't

watch college football at all. That was the first time I started watching college football. Exactly. But I didn't know it was just he on. So what I'm saying is that he said, can you be a revolutionary or a capitalist? You can do both. We never apologize for making money. Right. Because we in a capitalistic society.

This is what they put us in. I ain't choose to be in America. This is what I was born in. Someone make the most of the opportunity that's provided for me. They demonize wealth and say, oh, you got to be poor. And, you know, somebody said on the other day, they said, Jesus said that you have a rich man has the odds of a needle in a haystack of making it to heaven. Something like that. I said, what's the odds of a poor person? That's what they never told you. You know what I'm saying? said, what's the odds of a poor person? That's what they never told you.

You know what I'm saying? Like, what's the odds of a poor person? Probably the same. Like, you know what I'm saying? They make it cool to be poor and broke and be, but like you said, nobody's coming to help you. When you a poor revolutionary and when you a poor founder and now you need to get your teeth fixed,

all they're going to say is, nah, bro, your time is passed. Oh, you're looking bad out here. You can't look at it from that standpoint because I look at it like Deion Sanders came. He added a lot of value. He added a lot of attention. He sparked the movement. Now, whose turn is it next? He never signed up for a lifelong contract to be Eddie Robinson, the coach, for 70 years.

He did his three years. He said it from day one. It's all about the money. That's his first song. That's his first song money that's the first song the argument that people should have been throwing a bunch of money into that situation to keep them there exactly i think it was it was still it's still no three years is not a long time it depends how you look at it three years is a short time to a nigga Or is he talking about a rich man living out his dreams? Tell that to somebody who's living in Jackson, Mississippi.

You understand me? Yeah, you're right. But you got to look at it like this, because all the men that I've ever respected throughout history, they stood on what they stood on for a lifelong mission once they started it. You understand me now? I don't know what the rest of his life is going to be. The question that you first arose was about the way that people felt about it.

Yes, yes. Right? And I believe that the way people felt about it was the way that he positioned it he created the atmosphere that if i leave abruptly to a white school then black america is going to feel this way because i got black america hopes up by the change that i was making so i don't think that it's controversial for people to react in a manner when you position their emotions into hope. You understand me? This is how they're supposed to react.

LeBron decision had nothing to do personally with Blackfriars. Who Deion always said he was. He is who he said he is. That's what I said. He said, he said, he said, it's all about the money. I went to Craig's He told us that.

He wasn't an HBCU He never even went to an HBCU. He went to Craig's. I went to Craig's. He told us that. He wasn't an HBCU. He's not much of a player. He never even went to an HBCU. He went to Florida State. You know what I'm saying? So 2022, we talk about black wealth. And he was in there with his new wife and babyface with his new girl. And he was with babyface's old wife. Tracy Evans.

And they were all together. And I was like, this is gangsta. I was like, this is, I walked in. I was like, you know, usually like, yeah, this was like, you know, this is Craig's and Ellen's. This is Craig's and Ellen's. We get Craig's and Ellen's props. But yeah, because the way you broke it down and the way you guys said it,

I didn't look at it like that. I kind of looked at it like the LeBron decision as opposed to looking at it as a historical black college. What LeBron decision? You know, when LeBron, everyone was just as mad. Oh, the decision?

Yeah, yeah, the decision. The regular decision. The decision? Yeah, yeah, the decision. The regular decision. The decision. Yeah, yeah, yeah. But, hold on, let's give them their flowers. Yeah, yeah. Let's give them their flowers. Yeah, yeah. You know, our show is about giving y'all y'all flowers. That was a breakdown. Yes, yes, yes. If you gonna

rebuke the guys, you gotta do it like that. Yes, yes. Wow, wow, wow. Yes, yes. Wow. Come on, we gonna get y'all actual flowers. Come on, y' Yes, yes. Wow. Come on, we're going to get you an actual clap. Come on, you guys deserve it. Okay. Yes, sir. That's right. Thank you.

You guys deserve it, my brother. Appreciate that. We like that. So moving on, right? Shout out to Dion, by the way. Oh, shout out to Dion, yeah. I also believe that it's always dangerous when we criticize black men who do any good. He hasn't done any wrong. He hasn't done anything

evil. It's just perspectives, opinions, and emotions around the moves he's making because they're public. But him as a black man, the work that he's done, the inspiration that he showed, he deserves his flowers for that. You understand me? Yes. I respect that.

So one thing I all notice as soon as you walk in, all of y'all got on the rollie, right? All of y'all got on the rollie. Some people will say, depending on who you ask, they'll say, watch, this is an investment that's going down. It's an investment that goes up. It's a roller coaster. What do you guys say to people who's never probably had a watch?

Yeah. And this is a fad right now. You know, just having a little watch, just, you know, looking good, feeling good. Some of these watches is going up. See, how's that Richie Millie team? Yeah, that's pretty good. I'm pretty cool with it.

Some of these watches is going up and some of them are staying still. Yeah. The watch market is doing great right now. Okay. If you look right now, of course, you know, they haven't announced it, of course, but we're in a recession, right? Wow.

Some things, we're going through some of the highest points of inflation in the nation right now. They just hiked it up again? Right. Plane tickets, food prices, health care, a multitude of different things are very high. And a lot of the different assets that people was holding on to have lost value, right? This is a point in time where a lot of people have over leveraged bought too many assets and they end up selling but rolex's specifically has been a nice special case they even through all of this up and down with inflation and recession news and stocks being down and crypto being down the rolex's have held their value and increased in value. Right. Right? And so right now- But is it Rolexes from Rolex store?

Yeah, yeah. So we don't have any Rolexes in there. That's important. They only have display Rolexes that's not working. Those are not- No Rolex stores actually have Rolex in them right now. But you know what's so crazy is that there's a whole education with these watches.

Yes. That I didn't even know until- Nobody knows until you're actually in the space. So it's like, you know, with the watches, what I realized realize is that hey all rolexes aren't made the same right and all rolexes don't have the same appreciation right so like uh like the sky dweller right that's the most complicated movement so it's crazy the most heaviest are rolex yeah so it's like that's one of the watches that appreciate over the court the sky dweller appreciates more than this is a presidential right i have a skydweller sky dweller will appreciate over time more than the presidential.

Okay. So it's interesting. Which presidency? The diamonds? Well. Okay. I'm just saying. I got gumbo on this.

Are you ready? No, no. We bringing you in. We bringing you in. That's the new way to give out flowers. I like that. That's not the way to give out flowers. I like that. That's not the Rolex. Rolex.

What the Rolex is, is like, you know what's so crazy, bro? Because Troy will break it down, but this is the good analogy of life. And it's like, when you really start to understand watches, you see your watch. It's like probably $300,000. Yes. With no diamonds. No gold. Titanium.

Yes. And it's like. Thank you for throwing that out there. Yeah, I have. With no diamonds. No gold. Titanium, yes, yes. And it's like- Thank you for throwing that out there. Yeah, I had to. You got like the sky dwelling. Yeah, yeah. And it's like, the watch value, you would think it would be done by diamonds and gold.

Right, yup. The most important thing of a watch is the movement. Right. So it's like, that's a metaphor for life as well, right? Like, your movement has to always be on point. That's the most, the exterior is what people look at. The interior is the most important thing. So understanding watches is like, this is real time pieces.

It's art. You know what I'm saying? It's like, we're not just. It's art. Yeah, it's not just going in and just saying, I just want the most craziest, whatever. It's like understanding and being educated on it. is the education that i never received we never received this education right and even like you say even purchasing it's like you got to go on a waiting

list yeah and then you got to purchase a watch to get another watch yes build up your credibility no it's gay it's gay culture that's it it's gay. And then it's like even jewelry. You got to put it in a body to get work, to get another body. You got to sacrifice a body first. It's like even jewelers, like no disrespect to any jewelers here, but I don't trust jewelers. Right. So it's like I only buy it from either the Rolex store or authorized dealer. Authorized, yeah, dealer, yes. Authorized dealer is extremely important because it's like even Quavo.

Right. Oh, we had him here. Yeah, he brought a watch there. It wasn't real. But it's like even Quavo. Right. Oh, we had him here. Yeah, he brought a watch there. It wasn't real. Yeah. But it's like he. No, no. It was made.

It was put together. It was put together. It was real. It was like that face with my man. Yeah, but when they did the knowledge on it. Yeah. It ain't. You know what I'm saying?

So it was like. That's too much speculation for $400,000. For $400,000. Yeah. I need to know. We got to know. They were saying that it was supposed to be a million. Like he bought it for $400,000, For $400,000. Yeah. I need to know. They were saying that it was supposed

to be a million. He bought it for $400,000 but it was worth a million. That exact watch that hadn't been real. Yeah. But it's an asset over the course of time.

It goes up in value as long as you buy it correctly. You know, factory diamonds is always better. Right. Even no diamonds is good. Right. You know what I mean?

These are things how you look at a watch. And you can look at it either way. You can look at it just from that how you look at a watch and you can look at it either way. You can look at it just from like I just want to shine or you can look at it from an investment standpoint. I got to tell you part of me

I tell you this crazy shit about Richard when I went with him it's the only thing I ask Pharrell for. I ask Pharrell for a favor. I don't ask Pharrell for nothing. You know what I mean?

You go back motherfucker. But I say listen I don't want to buy I want to buy from them. And the craziest shit, this is the only watch company I've ever dealt with that did not want my money. They wanted to explain to me why the watch is worth money. They wanted to show to me the complication. They wanted to show to me, like, look, look, this is a real watch.

You see the shit in the background. You're supposed to always see it in the back. You're supposed to always see that. That's why Paddocks and all, and then, you know, obviously he shit it on Rolex. He was like, Rolex is one movement.

You know, he's a French guy. But what I'm trying to say is, like, it was always bugged out to me because, like, Rolex, sometimes it's an investment, and then sometimes it'll just stay the same. Is it always an investment? It depends on what you got to get what you like. Have you ever bought something that you, investment and then sometimes it'll just stay the same yeah is it always an investment it depends

on what you got to get what you like have you ever bought something that you you because they said buy it and then it just yeah so it goes back to building that portfolio right so like in order to build my portfolio at a dealer i had to get a watch so i got like a c-dweller okay i barely wear it but i had to build my portfolio so the next time i come to the store and i'm like yo i really want that daytona if that daytona comes in i need that right and so now i got the portfolio and people like this is knowledge like you got to learn right so i get to see dweller and then finally they're like oh i got the daytona now i bought the daytona this is true story like it was 33 000 right right i bought it three months ago it's appreciated 252

in three months wow so the 33 000 watch is now $110,000. Wow. Right? So it just depends on which watch you're getting. Which Daytona is that? It's the Oysterflex. It's the white gold Oysterflex. Okay. Yeah. Definitely.

I don't got it on me, y'all. Yeah, yeah. I definitely can see that. Yeah, but you know what I'm saying? Appreciation like that. Like what you said with Quavo was like, yeah, even when I watched that segment, like a week later he was talking about not putting diamonds in his watch anymore. Right.

He's over that. That's why I said the education is poor. Because you said something earlier. This is, what it is is, what we don't know.

You can actually go to a Richard Milley, you can go to a Paddock, and you can just get on a list. Right? But it's going to be six months.

It's going to be... Or longer. Yeah, or longer. Or longer, yeah. But, no, I'm just saying, if you want retail, retail. Yeah.

Like, what happens is we want to skip that line. You want the jeweler. You want the, yeah. Pay the markup, but you start going at jewelers. Once you, when I realized what jewelers is that, you don't know. You could tell me, yo, this diamond is da-da-da-da. I don't really know. Right.

I don't know. Yeah, because they're selling you at the end of the day. They're selling you at the end of the day. How do you really know? Rolex, if you go straight to Rolex, you go straight to Paddock, you go straight to Richard, this watch is going to sell anyway. So, you know what I mean? So, why?

Tell a layman who doesn't know anything about these watches what gives these things the value that they have. Because you can't get them. Yeah, exactly. Because you can't get them. Exclusivity. Exclusivity. Value.

The rarity of it. I think one of the greater lessons in it, though, is that they put out the report about in 2053, black people have 0% wealth. And the idea was that we had zero assets to our name. You understand me? The idea when most people, we talk about assets versus liabilities. Buying something that's an asset versus buying something that's a liability. One increases your net worth.

One decreases your net worth. Let's give an example of both. Right? So a watch can be an asset. Okay. Right? Where... A car.

A car. A regular car. But that same watch, if you bust it down, could be a liability. A car could be an asset now, though. Historically, a car depreciates the moment you get off the lot. Guns are assets. I know people that invest in guns. I'm just saying the way people spend money.

So let's say a person going to booby trap or two seats, they're spending money. You understand me? With a stripper throwing tens of thousands of dollars, that's a liability. You understand me? That money is not coming back. Yeah, it's not coming back. Yeah, let's go. That asset.

We're in Miami, so I got to use relative analysis. You know what he said. You know what he said. You know what he said. Let's go. But think about how much money,

how much money is spent at the strip club. But if that money was went and put into our assets, it goes to increasing your net worth because your net worth

is going to be your assets minus your liabilities. Right. You understand me? So your earned income, your assets minus your debt, right? And so when you're spending money on something that doesn't give you a return, that's a liability or doesn't hold any value, right?

So when we're talking about buying watches or buying land or buying houses or stocks or crypto or gold, we're talking about the accumulation of wealth through assets. So when you're talking about liquidation events like with Kanye West and we're talking about evaluation, your true value is going to be based on your assets, right? The things you own. Then the evaluation is saying that this is what it's worth or possibly could be worth, right? So with black America, the goal everybody should be thinking about daily is how can I take the money that I'm getting and put it in an asset class right most people don't think about that because we've never been educated about asset classes we only know liabilities I believe that we over audit assets and under audit

liabilities meaning that if I tell you about investment opportunity you gonna overthink it but if I say let's go to the strip club you say let's go you understand me so you would throw your money easily you would spend your money easily but I'm saying like when we don't buy brands probably the brands is probably the biggest liabilities that we spend money on right right when we buy the Balenciaga the pedal brand when you don't know when you don't know, the pedal brand. But you know why though? And everything else. But you know why? Because it's like, when you don't know what to do, you do what you know. Exactly.

When you don't know what to do, you do what you know. So we know how to spend money on jewelry. We know how to spend money in strip clubs. We know how to, we know, because that's familiar to us. We don't historically know how to invest in real estate, how to invest in stocks, how to invest in crypto. That's foreign. So when you have a lack of education, what comes into fear,

and especially when it comes to the money, you become frozen. You're not going to do anything if you, this is why education is extremely important. So education is actually the most important thing in life. Because when you realize that in this job market right now, no matter what, you can't even go outside and try to get a job. Like, you know what I mean?

Like, people are not hiring. They're firing people at a bigger level. So it's like when you realize at the end of the day, the education is the only thing that can save you. And like he said, not just a formal education as far as college, but what are you learning? This is what we've been able to provide is like real-time education where you can actually learn something, go outside and make money tomorrow. Whether you have a college degree or not, whether you have a felony degree or not whether you have a felony or not whether you have you know whatever or not this is something that's extremely powerful and like you said it's also extremely dangerous that's why i gotta come in y'all like to your face we were bumping into each other and

i will always be like what's up y'all but in my mind i'm like man i want to be like yo be careful because y'all holding the same importance as a martin or malcolm i know that we don't have these nowadays but it's holding the same importance because what we have always missed is us being financially aware and like like for instance most of us spend money before we have it and what it is is we get the money and we think that it's actually there. And then we start spending and then we forget that, one, we got to pay taxes on that. And then, two, you know, it wasn't actually there. It was just there temporarily and you just spent the money. So how do you stop people from doing that?

Like you said, it's education. So when we see that, even having a conversation about Rolex, that's important. But you come from education where I was a teacher, right? education. So when we see that, even having a conversation about Rolex, that's important. But we come from education where I was a teacher, right? And so I know in schools this isn't happening. So what we got to do,

we got to create systems, we got to create... In the Bronx, right? I was in the Bronx, yeah. So we created... By the way, you're teaching in the Bronx. Oh, I ain't going to lie.

I ain't going to lie. That's like surviving Vietnam. I ain't going to be... You went through World War II. Yeah. He's talking real fast. That's the part. So when we can look inside the system and know there's nothing there to help our people,

then we got to create it. And so we just got to have the courage to do it. But then we lead by example by actually showing people. And so when he's talking about, hey, we got to create investments in asset classes, most people are like, well, what is that? They don't even know that they're doing that. They just realize that they're consumers and they spend the money. So we spend it on all these brands we talk about.

We spend it in the strip club, but we never know that we can own. You see what I'm saying? That's the mind shift change that we have to have. So when we come up here to talk about that, that's what we represent, ownership. Like the dude hustling on the block doesn't know that he could probably buy that house. That's what I'm saying. That he's hustling, that he could probably buy that house. He don't. That's what I'm saying. If he had the money. He's hustling. He's stashing his shit.

You know what's so crazy is like, so my cousin is in jail right now. He's in the feds. And a few of my friends. But they tell me like, yo, y'all got a large following inside of here. Like people have really tapped in. And then I found out like there's guys that's trading crypto on cell phones, stuff like that. Like they really tapped in because I feel like you have an entrepreneurial spirit. That's it.

You're just making the wrong decision. But you're making the wrong decision because you're ill-informed. Yeah, you didn't know. If you have the proper education, this is why it's a life or death matter as far as financial literacy is concerned. Because it's like, if you realize

that you can make the same amount of money or even more money legally, I don't think anybody really wants to be a drug dealer but that's something that's attainable it's it's relatively easy you know you don't have to have a college degree and you can go outside tomorrow and begin there's some people that want to be drunk no i'm just saying i'm not thinking about it i have to think about it some don't got no hope no listen listen listen no no no but they want to be it because a few things right the money the the lifestyle, all of that. What if you can get all of those legally?

Without having to risk your freedom, without having to look over your shoulders, without having to risk doing 20 years in jail, what if you could do all of that legally? So this is why when we go to Dykeman and it's like we on the floor, and they're giving it like that's important for people to see because now it's like okay now you don't have

to be a drug dealer to get that same level of hood admiration because it's important that hood love is important like you know what I'm saying so it's like

this was the disconnect before this corporate but the corporate people nobody ever saw them nobody ever saw the suits they never saw it's not attainable

they see us they gonna see us not attainable. They see us. They gonna see us at some point. They might see us at Booby Trap. You never know. You gotta see us. Pick up the Booby Trap. You ain't been there twice. You never know.

Nah, we support black business. But you go, that's the thing. We attainable, right? And so the person who sat in the suit or was on the TV, it's like, all right, this school, this is entertainment. But you turn the channel off and they disappear. Us, we gonna show up at every place that we supposed to be.

So if there's an event going on, you gonna see us there why because we made from the people and we want them to see like this is relatable like you said i got students who looking at me like yo that was my gym teacher that was hard so you see what i'm saying so they they looking at it like yo that's hard yo he can do it i just wanted them to go with like yo this is a career that you can do right so like what we drive what we wear all that's very important right it's they the first thing they're going to do is see us like all the kids all the kids that are our area like they all try to be entrepreneurs they all they all got merch lines they making hoodies they doing this they trying to do that because now we are the people that they're looking up to they're not

looking up to the drug dealer because they didn't really that mean successful drug dealers to even look up to like right right. So now it's like, damn, they got it right now. That's why I said nobody inherently wants to be a drug dealer. They want to be it because of the environment that they're in and what they're seeing in their options. And they make deductive reasonings and they say, okay, this is the best option for me at this time.

But now they're seeing us on social media with 1.2 million followers. They're seeing us. We're on drink chants. We're wearing whatever we want to wear. We're going to the games. We're getting a chance. God million followers. They've seen us. We're on drink chairs. We're wearing whatever we want to wear. We're going to the games. We're going to the gym. We're going to fly as hell. God damn it.

We're going to fly. Think about that. But that's important for them to see. So now the admiration changes. Right. And the aspiration changes. And that's something. They're trying to figure out how they can do it on the entrepreneurial side.

Not to cut your wisdom. But that's something that's been our responsibility here, right? We know that number one the drug dealer is the old troop like trope rather like youtubers are making more than drug dealers and rappers you understand me so even being an aspiring rapper or drug dealer that's the old idea of success in the courtroom when we didn't have as much exposure right now we don't have a youtuber is making more than a YouTuber? Yeah, YouTubers and TikTokers. They dancing while these cats is out there risking their life

and getting more money. They may be doing Airbnb. They may be doing Turo or doing credit and they're making more money. Right now, there's so many different ways to create different streams of income. You have to be lazy not to pick one up. You understand me? So now we are living in a time

where we don't have excuses. You understand me? It's's like and it also goes towards when you talk about being dangerous and educating our people and picking up entrepreneurship i don't care if you're in the streets you're in the trap it's a mindset thing right it's 80 mindset 20 skill set right mindset you can master any skill set if you can teach young men right how to develop the mind of a man because a man is his mind right your ability to take ideas out your head and bring them into reality that's I know if you're a real man you understand me otherwise I can't tell of your mind working at all you just chasing women against some dollars that's low level activity that's easy though hey slow hanging fruit right but what is the vision that we have

for black america we was just we went through little haiti we went to carroll city right and we were just walking around and we was asking like what is the vision y'all got for y'all neighborhood though when we get mad at gentrification they come in and beautify and make the neighborhood better and bring in businesses but gentrification is not a bad thing right if we gentrify our own hoods, we are taking value and we're bringing style into it. We open up black bucks. Exactly. Starbucks.

I killed that. I killed that. Angela E. got her shit over there. Somebody trademarked it. Angela E. got her business over there, right? Like, you would look at that business if it wasn't black owned and say, yo, this is a sign of gentrification, right?

That's not a bad thing, though. So, like, what we're doing, we got an event in Chicago, and it's about rebuilding chicago like reimagining what is your vision you have for your neighborhood how can you see it better and then how can the people collectively in those neighborhoods put money together to own it even when we're owning businesses we don't own the building we're paying rent to a landlord that's not from our community right so they have the longevity, but our businesses come and go, come and go. And if they want to kick us out to somebody

that doesn't look like us, they have that power. So not only do we have to become men where we want to take ownership in our environments, have control because it ain't your hood if you don't own it. Right. You understand me? It's not. That's your plantation. Let's make some noise for that. Rest in peace to Nip. Shout out to Nip. That was a type of time he was on. And that's when I think of things like that. It's inspiring to see him have that whole strip mall. You know what I'm saying? That's what we really

got to focus more on is the entrepreneurship, the ownership because it's like I don't care how good you rap, at some point in time people are going to get tired of you. I don't care how fast you are, at some point in time

your handle's not going to be the same. Using Nip as an example, he went back to his own hood. Reinvested in his own hood but that's where he died. So a lot of us is turned off by that. Some of us are saying yo, he did the right thing. Some of us are saying listen, the that's where he died. So a lot of us is turned off by that. Some of us are saying, yo, he did the right thing.

Some of us are saying, listen, the right thing to do it here. Well, I think there's a way you go about it. It's always the right thing, but you have to do it in the right way. You understand me? Because I'll be honest with you. Some people don't want to be saved. Yeah. Some people are like, I don't care how much they want to say it.

And they be like, yeah, yeah, yeah. But you put a person in a position, you send a person a boat, they want a yacht. But also, I think it's important for us to gentrify other people's neighborhood as well. Like, why not have a restaurant in a white neighborhood? Like, they do it to us. Like, you know what I mean? So it's like, why not? Like, we got to think bigger than just the neighborhood. Well, yeah. I mean, America. Not to us, you know what I mean? So it's like why not? We gotta think bigger than just the neighborhood.

The whole world. Not to say that you said that. But we often do that though. We often do that. We do that at restaurants in every other place but our own. That's why I said gentrify ours as well. We really don't though because most of our neighborhoods is in a couple mile radius.

That's why when we do an event, we did an event in London at Royal Albert Hall. We're not gonna be in a community center. We're gonna be in the most prestigious venue in Europe. Not Brixton. They colonized us, so we're going to be first in favor. You know what I'm saying? So I feel like we should be able to stand anywhere.

We should be able to be in Harlem. We should be able to be in Times Square. Don't just marginalize us in just one area and one community because nobody else is marginalized. I do want to say that, though, because when I went out there to Brownsville and stuff, one thing I did notice, right? You got all these young – we walking through the streets with the bro Rube, Amir, Fahim,

you understand me, and some other people. And the young people is coming up asking us questions like, bro, what can I do, blah, blah, blah. You have people in that neighborhood that are community organizers. They have programs that can teach and educate people financial literacy but most people don't know nothing about it you understand me you go through those same neighborhoods and everybody wants to tell you the stories of all the crimes and the issues that have happened there and an opportunity that they had where they could have bought this house and it would have been worth this much right and so the idea of owning our neighborhoods is just that, like there's assets and there's value there that we walk past every day and we depreciate it with criminality.

You understand me? So this is idea of looking around and saying that, damn, can I own my home? Can I own my environment? And that's something that I think is obtainable to the average person. Giving them a vision of why you grind and giving you a vision of why you hustling in the first place. It's to own everything around. When you go outside, you traveling through Miami, how many buildings you look at and be like, that's a black person that look like me that own that. When I go through anywhere in the world, whether we traveling through Europe,

whether we traveling through the islands or throughout America, when I look at skyscrapers, they're not owned by black men and women. We don't own the world. And that's why it's important to not just think locally. Don Peebles is the only black real estate... No, I'm just saying, but Don Peebles... Don Peebles is the only black real estate developer that had a hotel in South Beach.

A lot of people don't even know it. The Royal Palm. Remember that hotel? Yeah, I remember. The Royal Palm. That was owned by a black real estate developer. Oh, wow. So it's like, that's important because it's like, we got to be, see what they do. That shit, man. You're too old. Great.

Okay. Thanks, Mr. Lee. All right. Thank you, man. Thank you. Drink chat facts from the back. What they do is they love to, I used to be a financial advisor, right? So there's different levels of racism. So it's like, they'll put you in a box that's like,

you're the black financial advisor. You're working with black people, or you're the black agent. All of your clients are black people. When every other person can work with any single person that they want. So why is it always segregated for us to only stay in one box with our people in our neighborhood? Like, nah, like if I'm, I wanna be able to work

with Taylor Swift and whoever, like, you know what I'm saying, because nah, like, if I want to be able to work with Taylor Swift and whoever, like, you know what I'm saying? Because it's like, if you're the most educated and you're the best person, then why are you relegated to just a small percentage of the population? That only happens with black people. If you see an Indian person, he could be a CEO of a company. Nobody even thinks about it. Right?

It only happens with black people when black people have to stay within a small box, work with your own. That's it. Now you should be able to expand all over the world. If the world is yours and the world really should be. It goes to aspiration. Right. So if you look at the neighborhoods like he's talking about, even inside of our neighborhoods, do we what do we own? Right. If we look at anything in the beautician area, we don't own that. Cosmetics, we don't own that. If you think about the idea of the

project, no one owns the project. Somebody does own the project. No one's an individual that lives there. An individual that lives there. The city might own it or you know, like Left Rack, I've just met the person that owns Left Rack. I'm in college party and he walks up to me.

He was like, you've been repping my family forever. And I didn't know whether to take that. I was going to say, like, what the hell? Think about that. It felt. His name was Left Rack? Yes. Was it really?

Seriously. Yeah. This is the heirs. Like, this is, like, and he's sitting there. We had a great time. We sat there. We had drinks. But it was just, like, it was just, like, hearing that, like, wow. That's incredible. And he just met you. We had a great time. We sat there. We had drinks. But it was just like hearing that, like, wow.

That's incredible. And he just met you. Yeah, yeah. This was like the grandson of the person that actually owns it. But like, because we're not city owned. Yeah, yeah, yeah. It's like co-op city. Yeah, like co-op city.

So I actually met him. It's like, wow. But when you look at Queensbridge, like, I remember me hanging out in Queensbridge. This was back in the days, and Donald Trump had a letter in front of everyone's door and was like, yo, I'm paying everyone $10,000 to move out. Because he wanted to knock down Queensbridge and he wanted to make the Trump Towers in Queensbridge.

I don't know if y'all remember this. This is- What happened? What happened? The city ain't like it. I mean, it's prime real estate, right? If you think about it, I mean, the views- Queensbridge is definitely prime real estate. you look about it I mean the views It's definitely prime real estate

It's right on the river You see what I'm saying Can't get much better than that You see Manhattan From outside your window So you looking at it Like an opportunity But we're looking at it

Like yo I rep here But I don't own that here That's why Long Island City Is so kind of nice right there Exactly Because they couldn't Actually fix Greensbridge

Not to say they can't fix it But they couldn't get What they wanted Out of that deal So they made everything Around it nice And they left that shit That they wanted out of that deal. So they made everything around it nice, and they left that shit. That's fucked up.

That's how they play the game. Just think about what I just said. They tried to buy it. They couldn't get it. And they said, you know what? I'll build around it. And they left it. There's nothing upgraded from Queens Bridge

other than the cameras for the police station. But think about it, though, because it's like, all right, the favelas in Brazil, a lot of these places is prime real estate, right? So it's like, okay, it's going to be difficult

to knock down, what is it, 96 buildings? It's difficult to knock down 96 buildings, right? But you really can't get much better prime real estate. It's right on the water. So it's like, okay.

And then they got the Pepsi factory right up the fucking road. So if we could just build around it, and then you put police all around it it so you make it a safe neighborhood now yeah it's just dangerous in queensburg just in that area so it's like all right just keep it at a minimum don't disturb the outside situation and we can keep this thing going and that's and that's what happens all over the world but it's you know, ultimately people understand that nothing is going to

stop the money from being made. Right. Right? Like nothing's going to stop the money from being made. This is what people got to understand. Like we're in America. That's why I don't really get into like this capitalistic conversation and all that because this is America at the end of the day.

Of course we're going to be capitalists. Right. This is what this country is built on. This is what this whole world is built on. Right. Like, you know what I'm saying? So at the end of the day, you either participate or you become a victim. But how much we have to also understand that we're still suffering the effects of colonialism to this day. Colonialism, slavery, black and white.

Which is all really colonialism. All of that is colonialism. I believe in being rich and righteous. Donable Minter Lewis Farrakhan said something to the tune about being righteous capitalists, right? To where the idea of having wealth and obtaining economic power, you understand me, is key. That's always been something that all of our leaders throughout time have talked about.

But it's making sure that there's integrity in what we do, right? And making sure that there's righteousness and morals in everything that we do otherwise we will move just for the money you understand me when you move just for the money you have to sell yourself you will sell your people out right and this is what we've seen throughout time we haven't seen righteous capital to what we're talking about making money but attached to a social good right like there's many different types of entrepreneurship and ways to make money. And with us being some of the most creative people on the planet Earth, you understand me?

Like, what we do, and we have products of health and financial literacy, and we're throwing events, and we're creating shows. All of these are attached to social goods, but we're making money. Right. You understand me? Why? Because we have knowledge of marketing, knowledge of branding, right? We have knowledge of sales, knowledge of design, knowledge of financial literacy and media and content creation. So we can utilize our knowledge and creativity,

but it's also going to be projected to where our character is as well. And where my passion is, which for me particularly is for our people. so i believe that there's an easy way to where your people can benefit off the goods that you do but also you can do global business as my brother said when we're talking about starting locally there's so many people who may never go outside the country so just giving them a vision of owning their neighborhood is for the people that's not leaving their neighborhood you understand me then you have people that's not leaving their neighborhood. You understand me? Then you have people that excel beyond those and be like, well, I want to own restaurants and I want to franchise or I want to do global real estate and have property in Africa

and property in these different islands, right? That's a different type of game. So, you know, with us, it always feels like we're starting from scratch. You understand me? Where we are right now, but really we don't have to, we're living in the greatest time of having the greatest resources and technology on the planet earth.

And it takes a few good men to do it. If we look at the culture right now, there's somebody that can take a check and be like, I can buy every major podcast in the culture. Right. And that check ain't go cross over a billion. You understand me which means that they can own all the black media at a snap of their fingers if they wanted to the

question is how much is black media worth right because we get to control the ideas the narratives the belief systems the imaging that is put out there in front of our people it's a reason that they control it because they understand if i can project that into your mind into your woman's mind then y'all gonna give birth to whatever reality that i tell y'all is real wow you understand me so now it's up to us to where thank you all for having us on we having high level conversations right before i started high level conversations and we getting millions of views people were saying that that's not gonna work people not gonna want to sit for long term and listen to high level, in-depth intellectual conversations. But lo and behold, we have to show them how to do it the right way.

So we take consciousness and education as a luxury. So instead, OK, well, let's present it in a luxurious manner. Let's make it aspirational. Let's make it something you want to obtain, right? Because most men don't see being a man, standing up for yourself, getting money, right? Having social influence and power as their true goal. They just want some money and some hoes and they happy. So the integrity and the character is missing in our culture. So you're not going to get us as a people. Ain't nothing wrong with that. But the reality, you're not going to get us as a people to make any real strides.

The type that we innately want to see. Like, there's a spirit. I don't care who you are. There's a spirit of us that just wish we just came together. That just wish we did that. They don't have to be wishes if you have real men and women. You understand me? That's real.

Like, a wish is you know a goal without work you understand me if we put that work in then there's no more wishes they're just reality so what we're talking about is educating you on how to do it once you have the knowledge how you're now accountable for either being lazy or giving birth right a man's mind is his womb, right? If you have an idea here, you don't give birth to it, that's because you aborted it. Procrastination is the abortion clinic of ideas, right?

You have an idea, but do you have the willfulness? Do you have the intent? Do you have the knowledge to go bring that into reality? I ain't saying whether it's hard or not. A man is meant to go through challenges. He is meant to go through the darkness. He is meant to go through all of that and still project his reality because look at every other man and woman they've done it you don't think they had challenges you don't think that

they went through some of the hardest routes in the world no but each one of these ideas is small to who we are right our power as guys our power men and women, as kings and queens on this planet Earth. That means that you can't tell me if we believe that we were the comedic people that built the pyramids and the Masa Musa's. You understand me? And the Hannibal Barker's, the father of military genius and the two saints around the world. Come on. Something like owning our neighborhood and owning some skyscrapers. That should be a snappable finger before people who know who they are yeah but that goes to the exposure right so the exposure plus the education when you put those two things together they see it now they educate on it now it becomes something that's super

attainable that's why like we they have to see us do it they gotta see y'all do it because it's like wait we sold them in one avenue but now we're seeing them doing this. It's a complete evolution. The Medal of Honor is the highest military decoration in the United States. Recipients have done the improbable, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S.

Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first Black sailor to be awarded the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor, going above and beyond the call of duty. You'll hear about what they did, what it meant,

and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one. The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek.

I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. But guests like Business Week editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing. So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network,

hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian, Dr. Randall Williams, and best-selling author and meat eater founder, Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here. And I'll say, it seems like the Ice Age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today.

Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company, the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood,

CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there's so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing, technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things

up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. And it's going to take us to heal us. It's Mental Health Awareness Month. And on a recent episode of Just Heal with Dr. J, the incomparable Taraji P. Henson stopped by to discuss how she's discovered peace on her journey. So what I'm hearing you saying is healing is a part of us also reconnecting to our childhood in some sort. You said I look how youthful i look because i never let that little girl inside of me die i go outside and run outside with the dogs i still play like a kid i laugh you know i love jokes i love funny i love laughing i laugh at myself i

don't take myself too seriously that's the stuff that keeps you young and stops you from being so hard. To hear this and more things on the journey of healing, you can listen to Just Heal with Dr. J from the Black Effect Podcast Network on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. AT&T, connecting changes everything. Well, Ye. Ye, let's talk about Ye. Ye said that he wanted to build a community that was fully self-sufficient, that nothing outside would come in the community or go out of the community.

It sounded like a good idea back then. Let me ask you this, because I watched the whole interview. I watched the whole interview. What was your thoughts reflecting on that situation? What's your thoughts on that situation? The George Floyd part went over my head.

Okay. Because most of the time, that was like in the first 15 minutes of the interview. It was like first five minutes, I think. It might be even the first five minutes.

And one of the things that I always get critiqued about is like cutting people off. So I was sitting there just trying to let him kind of talk, but I realized that that's the time I should have cut him off. I mean, I should have cut him off. But I didn't see that until the next day. The next day, because it was like, yo, he basically asked,

can we film today and throw it out tomorrow? But by the way way there's a lot we can make a documentary everything that happened with this by the way when that's a documentary

by itself but when his name was brought up that was the least of our concern because like he had compared to

to Martin Luther King at one point and it was just and it was just all over the place. Had I been able to sit back and analyze it a little bit more, because really what it was, I'm being honest, this is the first time I've been addressing this question and I would love to do so. We kind of kind of, like, felt snubbed a little bit. Well, let me say me. Let me not throw you in there.

Like, how are we going to win the BET Award, God bless, with somebody who just got six episodes? You know? Oh, Carisha? Yeah, so God bless. God bless Shorty. God bless Shorty. Because that's not her.

That's not her fault at all. Yeah, yeah, yeah. But it's the same token. It was like, all right, cool. We won it. So I was supposed to, when I got the phone call, I was like, let me relax. Because it was something about his energy that wasn't like the same.

Low off. But he didn't warn me. He didn't say, yo, I'm going to say this. He didn't say, I'm going to do this. But we already knew what time it was. Nah, I knew. But I wasn't thinking it. So that's my take on it, was like, after looking at it and after seeing it. Because the thing is, I'm not into hurting people.

When I was, you know, y'all both brought up the war report. You know, that was a time in my life. You know, I grew that, and I love who I am right now. I make people happy. People see me, what's up, Nori? People think they know me. I grew that and I love who I am right now. I make people happy. People see me, what's up, Dory? People think they know me. Most people who meet me, they never even met me.

They just see me and be like, yo, what's up, bro? And I like to remain that person. And that took away. And what a lot of people don't know was it was him who told me to take it down. Oh, yeah? Yes. It was him who told me to take it down. Oh yeah? Yes. Yeah. It was him who told me to take it down. Oh yeah?

I mean, I didn't feel like that should have been public information because it wasn't like he said, yo, take it down and then tell everyone to be public about it. But he was like, yo, I was like, yo, I want to take the George Floyd part out and I want to take out the such and such part out. And he was like, well, if you got to take it out, then take it all down. I was just like, all right, cool. And by the way, we could have been assholes. We could have still made money off of this.

That interview is still all over the place, but we didn't want to make money because the fact is the word got back that George Floyd family said that we said it. Like, you know, as a journalist, I've seen Oprah interview Ku Klux Klan. She ain't put her interview down. You know what I'm saying? I've seen that., as a journalist, I've seen Oprah interview Ku Klux Klan. She ain't pull her interview down. You know what I'm saying?

I've seen that. So as a journalist. Doesn't have to mean you agree with everything. As a journalist, I did nothing wrong. As a person who has morals, a person that stands with my black community, I felt like I let them down. So I felt like, you know, this. Something like that, brother. I feel like deep this is deep it's the first time

we talk about it let's go god damn it let's go let's go then we're gonna do shots we're gonna learn this shit up that moment was historical regardless right everything that transpired from that moment was historical yes i think it's a it's a key lesson in that though because the reason kanye came to y' is because he wanted a media platform. Yep. You understand me? He specifically wanted a black media platform. It's not easy for when a black man does do something that goes against the grain to also have a platform.

Right. Right? So it's very important that black media exists. And the vote didn't tell me to take it down, by the way. Right. The vote didn't tell us. But they laughed at us. Yeah.

Because they told us, don't put it up. And then we put it up. And I said, take it down. And they said, really? That's key for everybody to know that Revolt didn't tell y'all to take it down. Because a lot of people blame Revolt when Revolt still put it out there. Because the idea was to give a voice. You understand me?

And a platform. Whether you agree with it or not. He went on Piers Morgan's show. No one cared about Piers Morgan. He went on all of the other shows. Tucker Tarson. There was no. That was the last Black Media platform. Back glass from none of those people because to them that's regular traditional media.

Giving voices. Right. You understand me? In Black Media, everybody wants to control our voice. Right. Right? We try to bully each other. Right. Even getting the suit, wants to control our voice. Right. Right. We try to bully each other. Right. Even get in the suit. That's bullying each other. Right. Because

we don't try to bully other people because we know they got backup in power. Right. And we do that. Let's make some noise for that. They definitely tried to bully me, but go ahead. We do that within our own neighborhoods, right? Yes. We'll bully each other because we know you ain't got backup. But you're not going to touch that white boy or touch that cop

because they got backup. Yeah, the police coming to be right. It's the same thing with everybody else in their networks. So I think that in that moment

we have to understand that black media is still in an infatial stage as far as us having these platforms. So moments like that were historical and set precedents.

Right. That no, we can have conversations even when we are of disagreement. We can make mistakes on our platform, right? But we don't have to be counseled. You understand me? It seems like we're being criminalized and shunned and crucified. No. Black men have the right to have their voice whether you disagree or agree with it.

And that's something that America ain't never let us have. I think to add my two cents to it, sometimes I think in that documentary, Kanye's mom said it's hard for a giant to see himself in the mirror. Something to that effect. And I feel like it's hard for us to fully understand how powerful we are because we're in it. So, like, for you guys. Right. I don't even think you might not even fully understand how important your platform is. Right.

Definitely don't now. You know I'm just saying. I was ignoring it then. I'll tell you that. What I'm saying is that when I looked at the interview, I looked at it like he was coming to you guys to talk about a lot of serious issues. Right. And I feel like it was a little lighthearted sometimes, even with the shots or like the hip hop conversations.

Right. And I feel like, cause you probably was looking at it as just a regular interview. Yeah. Yeah. I mean, this is Drink Champs. Yeah. At the end of the day, I want y'all to be as comfortable as y'all can be, but at the end of the day, I'm still going to try to get y'all.

Sometimes it's Drink Champs, sometimes it's Think Champs. Now I've got to be, you've got Think Champs. But you said a key word, you said journalist. Yeah. I was just gonna touch on that. That's what you are. So it's like. I don't like saying that, I don't like considering that. But you are a journalist.

Yeah, but we are, we are to a certain extent. I'm gonna go there, I'm gonna go there. We are to a certain extent. So I feel like, so when Ye comes on, he's looking at, okay, this is a platform where I can reach millions of people, and it's hip hop culture, it's my peers. Here's my thing, here's my thing our last interview he kind of like warned me of what he wanted to talk about so I was prepared for that had he

would have said yo you know boom boom boom I would have hit 19 keys I would have hit you know what I'm saying like I would have heard some of the there, that is knowledgeable on this political. Better prepared. Yeah, because when it goes political and it goes deep, it's a little bit too much for me. You know what I mean? That's BCU, though, right? Because in a certain sense, like, I know my strengths. Right.

But I feel like when he came, he looked at it like, this is a safe place for me. That's definitely right. And it was. And it doesn't mean that it's. Before you finish, let me just tell you something. Let me just tell you something. this is a safe place for me. That's definitely right. And it was. And it doesn't mean that it's... Before you finish, let me just tell you something. Let me just tell you something.

One of the biggest compliments I've ever had was after I interviewed Kanye the first time and we went to Prime 112 and all the black women came up to him and said hi. And he was like,

this is the first time black women have said hi to me. And I was just like, what? This is like, I was blown away because he was like, yo, this is what you gave to me and i was just like what this was like i i was blown away because he was like yo this is what you gave to me so i was like holy shit he was like you gave me my people back exactly i'm gonna say gave it back so so he just kept like and then this time i felt like before you finish your point there's something to appreciate about that interview as well, because the George Floyd thing, that happened in the first five minutes.

And I feel like that was an easy, low hanging fruit to serve to the population while ignoring the other 95 percent of the interview. Right. Because now you don't have to have real discussions on the point of points, truth and facts that he actually brought up. And the reason that he was happy that he came on there and you gave him a platform to speak truth, be revolutionary in his thought, unfiltered, and his people loved him for that. So he wanted to come back and do the same thing. In his mind, he was doing that. And so in the rest of the interview, whether you agree with that part or disagree, that doesn't matter. We have to get to a point as a people where we part or disagree that doesn't matter we have to get to

a point as a people where we're not distracted by the things that we disagree with but we have commonality on the things that we do agree with like like sorry to cut you off but he said i can say some such and such things yeah but he never actually said it he did he was just like the one and that was his goal wasn wasn't it? Right. His goal was to get out of the contract. I think that people make it seem like Adidas just dropped him. He said weeks before, I'm trying to get out this deal. They doing me wrong.

So for me, it looks like a strategy, right? You can call it crazy. Right. But the reality of it is you have a goal, you do something, and then you you successfully get that and then everybody call you a failure for it that doesn't make sense to me because if you can't control the narrative of what just happened everybody else puts they spin on it that's what he was Tom I was want to go back to that point about journalism because that's how y'all got like when people said that about us at first I'm like nah bro like I'm just educated bro I'm just doing my job. But you're actually creating a platform where this is journalism.

When he came here, it was for a safe space. He said some things that you may not agree with, but you allow him the space to say it. And so inside of it, it was like, well, what is your job now to do? Are you supposed to, hey, rebuke him or let him speak? Because that's what a journalist will do. A trained journalist has the tools to rebuttal. Yeah, but the strength is knowing that might not be my strength. Right.

You see what I'm saying? It's like, I can't interview R. Kelly. Come on, man. R. Kelly said, where's the camera? Where's the camera? I would have walked out. Like, come on. Like, that's not my strength.

You know what I'm saying? I'm sorry. That's what I'm saying. I think you can talk to anybody. Yeah, yeah. You you can talk to anybody. Yeah, yeah. You probably can talk to anybody. But the part was, what you said, and I was going to allude to it, it was like, to get my people back.

Right. Right? So for so long, he's been in that space where it feels like, yo, he's talking ridiculous. This is what he's saying. He doesn't like, he doesn't support black people. But where's the one place I can go where I can get them back like this? And that was you. Right.

Right? And so it was like it's interesting that you said that part like when you went outside and it was like he felt that because he knew intentionally like this is the place I got to see it myself yeah yeah and and it wasn't just regular black woman it was a couple of the big black women and that's you know that's real black woman when you got you know what I mean have you said black woman that's mamas right there like he was like that's what he said to me he was like mamas all right cool you know what I mean? Have you seen a black woman? That's mamas right there. Like, he was like, that's what he said to me. He was like, mamas?

I said, black, all right, cool. You know, since Kim, black woman hasn't really fucked with me. Talk to her. But then when I seen the mamas, I was like, holy shit. Because I'm like, they hardly fuck with me. They fuck with me because of loving hip hop. They're like, I see you're loving hip hop, boy. Like, all right, cool.

That's a lot of power. Yeah, yeah. That's a lot of power. But see, there was only two platforms he could have came. Drink Champs. Now, he didn't know he could have came to high-level conversations. God damn it.

God damn it. God damn it. Don't let anybody know. Don't let anybody know. And you know, to a couple of y'all journalists, Ken, I'm sorry. This might fuck us up. We review it.

To a couple of y'all journalists, like, no, man, he a finna sign a line. Why would they let Kanye? us up. We review it to a couple of our journalists. Like, no, Ian. Ian Finn is out of line. Why would they let Kanye? Shut up. He ain't calling you. That's a fact. He ain't calling you. Right.

Let's just keep it 100. He ain't called you since, neither. So relax. You know, people always criticize. My bad. I had to say that for a long time. Ian Finn, you stay out of it. No, I can serve people.

I ain't going to lie. They was critiquing me and I'm looking like they're like, no, he's out of line for taking con. No, I'm not. This is still one of the most,

regardless if you believe in his views or you believe in his ideology, which I didn't know until he got here. A lot of the people that criticize

and don't own their platform. Yes, they don't. They couldn't take him on. Not which I didn't know until he got here. A lot of the people that criticize him don't own their platform. Yes, they don't own their platform. They couldn't take him on. Not because they didn't want to, but because they couldn't. It's like we got to be careful with criticizing if we're not in a position to criticize. Like there's workers and there's bosses. Bosses and workers aren't in the same conversation. But how about Nike with Kyrie?

No, but let me just finish that. Okay, let's go. Because that's important. Ownership is real big for us. Yes. You know what I'm saying? So it's like we have to be, and there's nothing wrong with being a worker, but conduct yourself as so. Problem is that a lot of times we're workers and we talk to each other as we're bosses.

We have to be extremely careful of how we speak to each other because language is important. So it's like just be careful because you wouldn't talk to somebody else in that same manner. Because I haven't seen you talking to anybody else in that same manner. You ain't talk to Tucker Carson in that manner, you ain't talk to Piers Morrison in that manner, you ain't talk to anybody in that manner.

Alex Jones. Alex Jones, yeah. Let's talk them all, throw them all out there. Come outside! Except for the person that you deem as your peer. Yeah. But we're not peers. Mm-hmm. Mm-hmm.

Like, you know what I'm saying? So that's important for people to understand because I feel like it's gotten so comfortable with Twitter, even with the Deion Sanders. Like, we got so comfortable disrespecting each other. Each other. It's so easy. You know what I'm saying? It's so easy.

It's so easy. But it's like, like I said, be careful how we speak to each other because words are important. And you can say something that could end your life, or end somebody else's life. And it's like a lot of times, people end up in a penitentiary, or they end up dead, based off of emotions, based off of words. But then when you really look at it, it wasn't even that serious.

But conflict resolution, how do we disagree with somebody in an honorable manner? How do we disagree with somebody without trying to publicly embarrass them? Because now you publicly embarrass them, nobody wins, because now it's only gonna escalate, it going to escalate, escalate, escalate, escalate to the point where it might not even lead to violence, but it's so much disrespect that

the relationship is completely over. There's no reconciliation. Him and Meek Mills, no one actually knows what they're beefing over. Or if they're even beefing. Like, we know that he said Meek Mills. I don't think they're really beefing. He said him a couple of times.

And Meek just responded, well, he didn't add him or nothing like that. But the fact is, like, none of us know that. Yeah. And that's why I think publicly, and that's one thing, and I love Ye. Ye ain't one of my favorites of all time. Meek just responded Well he didn't add him Or nothing like that But the fact is None of us know that Yeah And that's why I think Public That's one thing And I love Ye

Ye ain't one of my favorites Of all time But I just wish that Some of the times He would just stop talking so much You know what I'm saying That's how I was brought up I don't talk

I feel like You heard the record He put on Instagram A new one Yeah It's like a snippet right Yeah a snippet People like that one

I feel like It's kind of fly actually How I was raised Is like men don't talk like that. This is a new era where men just feel so comfortable speaking about other men, about other men's money, about other men. That's not- That's a great question towards you, because-

That's not how I was brought up. Is that money? Are we blaming that on money? Are we blaming- Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah.

Nah. Nah. Nah. Nah. Nah. Nah. Nah. Nah But let me just finish that because it's important. It's a code of ethics from childhood where you understand that, okay, some things you don't speak about. You don't speak about somebody else like publicly. You don't discredit somebody. You don't talk about somebody else's money. Especially if you don't have a complete understanding of knowledge.

Like you're looking crazy out here. Like Dr. Umar said that. Why are you laughing? 100 lashes. No, no. 100 lashes. But even before your point. laughing? 100 lashes. No, no, 100 lashes. But even before your point, 5,000 lashes.

5,000 lashes. You had a good point I'm sure you about to say about Omar and Kyrie, but when it comes to speaking, you understand me, it's because my brother is right on code of ethics, but it's also men are afraid to speak truth nowadays as well. Right, right. So the refreshing aspect of Kanye

Was that he's speaking a lot of truth Whether you believe he stood or lived for that truth That doesn't matter What he said true And we know that most of us will agree Right? But not publicly Right

Like Dave Chappelle agreed on Saturday Night Live Yeah But I'm saying like people with platforms don't speak truth Right? But not publicly. Right. Like Dave Chappelle agreed on Saturday Night Live. Yeah. But I'm saying like people with platforms don't speak the truth. In his way. In his way. You afraid of being deplatformed. You afraid of being demonetized. And I didn't see anything that Dave Chappelle said offensive.

No, he didn't say shout out to Dave Chappelle. He did it the greatest to ever do it. That's what I'm saying. The way he did it was. He didn't say nothing offensive. It was in jest, but it was light. But it was heavy at the same time. Because what he was saying was pretty much what Ye was saying.

And he was kind of taking shots at Kanye on the low, in my opinion. It was well thought out. It was well thought out. Ye has these thoughts, and it's just from my opinion. He has these thoughts, and yes, some of them make sense, but the delivery all the time is like, ah. It ain't what you're saying. It's how you say it.

Or he heard something. He got a source of information that was like, yo, I just got this new information, and I know. It's like, it ain't what you say, it's how you say it. Or he heard something, he got a source of information that was like, yo, I just got this new information and I know what that's like. When you get information, you want to share it.

But you, did you do the death of research on that information that you got? Or did you just take the source and be like, all right, that's it,

I'm running with it. And it feels like sometimes it's like, yo, I got it, I'm out of here with it and now let me go do the research on it.

And then also society acts like they don't know what you were trying to say. Right, right. You understand what I mean? That's the other part. So people demonize you for what you said, exactly how you said it, the way you said it. But come on now, you know what he was trying to say.

You know what the context was behind it. So even if you get somebody that's ignorant on a subject, but they speaking on something that's real, they may not know. And the way you can attack them is try to get them to go more in depth and detail on that, knowing that it's true. But, you know, you can attack them on the weaknesses of them not being able to fully be defensible on that point. You understand me? And that's how the media does it. And that's how society does it to deceptively manipulate people. You understand me that that's always been the way. So for me, I'm one of those people that, well, I know what you were trying to say. Here's the context behind it. There's truth behind it. There's facts behind it.

And a lot of black men are afraid to speak up and to speak a truth because of look at what happened. You understand me like we know that the business world has been taxing and playing black men and women for years, that the industry has always been unfair based on whoever owns it but when we speak up on that we can never be direct and when you do it's because you're already in the pocket of the people that you're trying to speak up against so therefore you can never truly speak your mind when you're owned by the people you're speaking against you understand me and so that's the most dangerous thing that we have to get to a point where we're growing now black men are having these conferences whether it's us or

whether it's people just being inspired that no we own our voice that's it right we can say what we want to say when we want to say it and you goddamn know what the fuck I meant that's the part of it so like even when we saying like yeah we got to own our voice we got to create our own platforms yeah that's true right because after y'all that's the last black platform he's been on if you look at it system like everyone has never been led by us but if it's only y'all then if i do y'all and there's a backlash now where do i go yeah well high level conversations but that's only two right you know i'm saying like shout out the eyl network but it's the number one but it's the number one but i'm just saying like you know i'm

saying if we only got two options right then i might have to go to different outlets my thing with him is just like and i've always said this this, is like right now, I mean, we've seen his career. We've seen how it's played out. We know Ye goes through these times in his life. And it's like at some point, it's like who's going to stop putting the mic in front of him? No, I don't even know if it's about not putting it. I think that what we have in our culture is, you know, because I don't think sometimes just shutting up is the answer. Getting to the point and the crux of it, because everything that he talks about is bigger than him.

Right. So at some point in time, we got to stop trying to blame the messenger. And we talk about the message. Right. Because that's where the actual change in impacts come. Kanye West is a voice for the message that everybody agrees with, but they can't agree with it publicly. But the thing with Kanye is that, and I love Kanye, but the messenger and the message is tied closely

together. And the message is changed. But from here to then it's changed. The message changes almost daily. So it's like it's hard to follow a message when the message is here one day and here the next day. I don't know if you remember, at one point, he was like, yo, I don't have no industry friends. And I was like, why? He was like, no one contacted him when Kim took the babies.

And I was like, yo, if I had the address, I'm not sure if I would have. Well, the thing about this, that's like saying people go to child support every day. Like, nobody's going, as a man, like, you're going to go through that. Like, that's part of it. Like, you know what I'm saying? So it's like, but once again, I don't. He blamed the whole industry for that. Yeah, yeah, yeah.

Like, yeah, he blamed everyone. I don't think that was the part of his message that mattered. You understand me? That's why when you see some people champion it, it's because they're taking a part that does matter. Right. And they're having a conversation on that. Right. And that's the equity and the control of our power. You understand me? Our intellectual property, our talents, our skills, our gifts.

Right. That's the part that mattered the most. And the truth is, we don't own that. So I feel like Kanye West is going to always be Kanye West. You can have conversations about him until you turn blue. But the reality of it is that he gave us an opportunity to talk about something that's real that we really do need to own and change. But the whole thing about it is like we spend too much time talking about problems and other people. We got to start talking about the future and solutions. So it's like right now we in the future and we got solutions. So when we talk about collaboration, it's like high level conversation. He referenced his show a few different times.

And that's a collaborative effort between us, EYL Network, and his show, High Level Conversations. We come together and we didn't have to green light. We didn't have to ask for permission. Now he gets to put his voice out. We have a platform. He has a voice. We work together.

This is something that's happening in real time. So many times we highlight the problem but not the solution and not what's actually happening in real time. So many times we highlight the problem but not the solution and not what's actually happening in real time. And that's something that is very detrimental because it's like we'll spend so much time speaking about what's wrong, what we don't have. Yeah, we already know that. We come to this country as slaves, of course we're going to have a tremendous disadvantage, but we are making progress. So we could spend years talking about the shit that we don't own, the things that are fucked up, our culture that's dysfunctional,

but why don't we spend more time highlighting what's going right, the direction that we're headed in, and what are the solutions to fix the problem. That's what I said. That's what I said. I started by saying,

this is important. You know what I'm saying? Podcast, podcast space, this is actually media. It's a show. It's a show, I started by saying, like, this is important. You know what I'm saying? Like, podcast, podcast space, media. This is actually media. You're a journalist. It's a show. It's a show. No, I'm just saying it started as that.

It started as that. It's a show, but that's why this is so important. Right? We own these things. Like, we didn't grow up seeing that. We didn't have a, you know what I'm saying? Like, our news was coming from Rap City. You know what I'm saying?

Nobody. I remember. And Video Music Box. Me and E doing this, and people would just give away their YouTube, and me and E was like, we ain't never putting our shit on YouTube without getting paid. Like, we were like, we went through so much shit

in the music industry, that we was like, uh-uh. We were dicks, everyone who did deals with us, they was probably like, they dickheads. And we were like, well, that's just good business. Exactly, but you learn in the business, so that's something we had to learn too like we don't

like he's a financial advisor I come from education but like we didn't think this was going to be a business as we started realizing like

yo what's happening here I'm like oh wait this is actually a business oh we're going to have to create something

we're going to have to learn the space but while we're learning it which is key we're teaching people about it

which is the other part you know what I'm saying like so as he talked about the solution the solution of collaboration right because mostly none of us have everything but each person has a part of it you understand me one person has idea maybe the other person has the funding right when we talk about the solution number one of like you can give millions of dollars to HBCUs

But we also have organizations to where we independently educate our people directly on the skill sets so that they can produce assets Right that's key. That's that's something that we haven't even addressed whatsoever in our community no donation. You understand me Welcome to drink tip I just want to say something. Hold on, let me finish the point real quick. We'll just finish, we'll go up from here. Not to knock. We like cutting up. Not to knock, not to knock, not to knock. Welcome to Drink Tip. No, man, man, man, man, man, man, man, man, man, man, man. We rub it off on y'all. I learned from Norrie.

Yes. Oh, we not asking for no donations. No, no, that's why you gotta let me finish. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no. We not going that route. We not going that route. We not asking for donations. you gotta let me finish when i'm giving people a solution about how we funnel our money and where we the way we look at things there's this old standard of looking at education as the model

for saviorism right you get educated you understand you become the one in the family that can take it to the trajectory when we have millionaires billionaires organizations institutions they don't look at our show the same way that they look at other things. They don't look at our platform the same way, but we're the new replacement. We're the newer version of that. When you talk about, all right, how can this family get the assets and the education inside that family so that that last name has the value? Well, we teach those sort of things, right? So you can big up at HBCU, but you can also big up EYL University. You can also big up Black World Order, my space, right? So you can big up at HBCU, but you can also big up EYL University. You can also big up Black World Order, MySpace,

right? So when you're talking about that, it's saying that, yes, we are the new solution. Yes, we are creating a new institution, right, for us, that is by us as well. So it's retraining people even how to look at us and what we're doing, because they got all

these old frameworks of thinking. They don't know how to properly see us for what we're doing because they got all these old frameworks of thinking. They don't know how to properly see us for who we are and what we've done. It's not easy to create multiple organizations and institutions and education platforms, travel around the world and reach millions of people with the type of messaging that we've done. You see the results, but behind the scenes is genius. You understand me behind the scenes is us developing Ourselves to produce something that's Never been done so that means

That that has to be given a special place in the Culture that everybody has to come Together and put they stamp on this shit Not just some people because we Go easily project a nigga for getting on the beat And rapping about some bullshit But if we can travel around the world and teach Our people how to get themselves

out the pulpit, then you gotta tap in. And the thing about it is, like, everything... Make some noise for that. Come on, man. I ain't no lie. Get the shots ready. Where the shots at? Where we drinking? Everything he said was... Everything he said was true, but also it's like,

you know, just looking back on it, whether people champion it or not, it don't really even matter. In my thing, I'm not even telling somebody you got to do this, you got to do that, because ultimately you do whatever you want to do, bro. Like, you know what I'm saying? But it's like, for too long, we look at black businesses as charities. And then we look at like donations as a way to building wealth. That's not true. Because it's like how much money has been given to Africa, and it hasn't changed the condition of the people in that situation. So it's like when we're doing business, this is real business that we're standing on.

We're offering a product that's worth every single bit that we're actually charging for. If you don't think that it is worth it, then don't pay for it. But we're not asking for a donation, and we're not asking for handouts. We're doing real business, and we're standing on it, and we're not asking for a donation and we're not asking for handouts. We're doing real business and we're standing on it and we're providing a service and not just here in America globally, whether it's in Abu Dhabi, whether it's in London, whether it's in Africa, whatever. So these are things that we got to start looking at ourselves in a whole different light, where it's like, no, we're not comparing ourselves to rappers because we're not rappers. We're not telling you that you got to stamp this because you don't have to stamp it. We're not

asking you for anything because you don't got to give us nothing. But at the end of the day, we're still going to prosper. So it's like this is a level of confidence that we got to have. And too often we don't have that level of confidence because we're still looking at ourselves as charity victims. Like we're not victims. So that's extremely

important for people to understand, especially for the entrepreneurs. Yeah, yeah, yeah. I'll look at it as you're either Enemy or a friend Let me finish this last It's complimentary You're either

Enemy or a friend In our culture We got a lot of enemies Right You understand me Some people claim To be a part of the culture Right

But every single thing That they put out Is some nigga shit And ain't none of it Progressive whatsoever Right You understand me But they claim

That they a part of it And we give them Accreditation And things of that nature And we allow people To come up there And say yo of it progressive whatsoever you understand me but they claim that they are part of it and we give them accreditation and things of that nature and we allow people to come up there and say yo we black we are part of the culture no we got to start snatching that card away you not because most of the things that they do are anti-black right you understand me most of the music you make is anti-black most of the products that you make are anti-black everything about your whole foundation and what you build is anti-black everything about your whole foundation and what you build is anti-black right and what we're doing you understand me is pro-black or pro-good because when we say

anti-black it means that the things that you're putting out are not good for us right right but we will still champion you so i feel like we gotta have soldiers in the culture there are some people that you gotta give orders to because otherwise they don't know to do it. Like we've done this without, I ain't got a donation or accreditation, none of that. I believe that validation comes from within. And your accreditation is the work and the resources that you do. But at the same time, if you don't retrain the culture, because we've been programmed to do what we do. This ain't happened by accident.

We've been programmed in every instance from school to music to entertainment to the preachers, right? To people who then sold us out. Everything about our culture has been intentionally programmed for us to think and do what we do now. There's not going to be no accidental movement of getting us in the right direction. People

have to be trained to do right. You understand me? It's easy to get the Honorable Elijah Muhammad said it's easy to get people to go in the wrong direction. It's hard to get them to go in to do right. You understand me? It's easy to get, the Honorable Elijah Muhammad said that it's easy to get people to go in the wrong direction. It's hard to get them to go in the right direction. That means that we have to do

10 times more work. That means that we have to make sure that the organizations are just people. You understand me? They watch this show. They see what we do. They're hearing the impact. We're talking about

financial intelligence. We're talking about creating social programs and solutions. And yeah, another holiday where people are going to buy mostly liabilities. But if we can change the rhythm of the cycles that we are, we produce different results. So I am a firm believer of giving people orders, whether you take that order or not. That's on you. But for those who consider themselves to be on the side of good, then rock with good.

But if you consider yourself to be good and you do sucking shit, then you are what you do. You're fake. Fake pop. You want to explain the game? Can we talk hip hop before it's over? Then we're going to talk some hip hop. Yeah, before it's over.

All right, we're going to give you two choices. Pick one. Quick time on the slide. If you pick one, listen, two choices. Yeah, before it's over. All right, we're gonna give you two choices. Pick one. Quick time with Sly. If you pick one, listen, listen, two choices. You pick one, nobody drinks. If you say both or neither, we drinking. All right. We drink with you, though. We don't need y'all.

All right, where the Ciroc at? All right, yes, right. I'm taking gold. What's this? What's this? That's Ciroc, too. Okay, okay. Own by a black man.

Own by a black man. How much fine about it? That's that Ace of Spades, too, that y'all drinking, too. Nobody want Dominican Mama Juana, Obaya Dominican. Obaya Dominican will make that in Kindle tall. Obaya Dominican is black. Oh, yeah, I got y'all some hats, too. Oh, okay.

Hell yeah. Got some healthy stuff going on. He put it on. Yeah, I put it on. It's the last time I put on a Kanye 2024 hat. It didn't work out for me. Just letting you know. Run it back.

Run it back. Run it back. Just letting you know. Just letting you know. Just letting you know. I want me to put this shit on, man. Now, let's play. Tupac or DMX? I'm going to go with Pac.

I'm from Oakland. Wait, one got to go? No, you pick one? Who's your favorite? Who's your favorite? If you say both or neither, like the political. I mean, I'm going to say DMX. He's from pretty much our neighborhood,

and he gave a whole different level of pride to us when he came out, so I got to go with DMX. I'm going to take DMX, too. 914 is just a bond that we're going to have forever. Usually we make y'all drink because y'all not together, because y'all all together. But we're going to let y'all live. I'm on the best cause. He from Oakland.

Yeah, I respect that. Okay, now this one. No, man. Come on, Mr. Lee. Get out of here. They picked out they're supposed to pick. That's very true. Podcast or radio?

Podcast. Yes, okay. Ready? You take this one. Jay-Z or Nas? Jay. Business-wise. Oh, Jay. Jay-Z or Nas? Jay. Business-wise. Oh, Jay.

Business-wise? Jay. Don't even play yourself. Yeah, Jay. Nas is incredible. Shout out Nas. Shout out Nas. Nas is incredible.

My son's name is Nasir. Oh, wow. So I'm partial in that. Nas is my favorite of all time. But, of course, Hove is the billy goat, especially when it comes to business. Yeah, but Nas is incredible, too, in the venture capital space. We shouldn't discount that. Yes.

I've been telling him to give me an investment for years. NWA or Wu-Tang Clan? Wu-Tang. Wu-Tang. I'm NWA. Yeah, I ain't going to lie. You got to take a shot now. Are you really?

West Coast, man. West Coast. Now you got to take a shot. Fine. Fine. I didn't grow up listening to that. You didn't grow up listening to NWA. There's no way. It's impossible. West Coast. Now you got to take a shot. Fine. Fine. I didn't grow up listening to that. You didn't grow up listening to NWA.

There's no way. It's impossible. I did. How? He wasn't even old enough. My older brother played it. You know what I'm saying? You was like five years old.

You was like five years old. He played all that gangster shit. All that gangster shit. That's a fact. That would be my older brother. I remember asking for Eazy-E's album When I was like seven years old I didn't get it but That's all I play now

Or Pharrell Production And business You said who? I go with yeah Shout out to Pharrell Shout out to Pharrell Good Hotel what's it called?

Yeah, Good Times Hotel. Good Times Hotel, yeah. That's a big move. That's a big move. I got to relax. I stayed in the room one time. Small as hell. I felt like I was Will Chamberlain.

I heard about that. They say it's like a French hotel. My feet were supposed to be. I felt like the tallest nigga in the world. I felt like 6'9". I know I'm 5'9". You lay in the bed, your feet in the bathroom. Yeah, yeah. And by the way, I'm like the tallest nigga in the world. I'm like 6'9". I know I'm 5'9". You lay in the bed, your feet in the bathroom. Yeah, yeah.

And by the way, I was laying the wrong way. I woke up in the morning. My wife was like, you're supposed to stay this way. I was like, you going to tell me now? Like, all right. Start with you, sir. Malcolm O'Marie. I'm going to go with Malcolm. I'm going to take the shot because I believe. I'm gonna go with Malcolm. I'm gonna take the shot cause I believe

you're gonna go with that. No but what you you know what's interesting is we didn't I didn't grow up with Malcolm as a hero in the household though you understand me growing up in a black Muslim household. You know Malcolm from Queens. Yeah but I'm just saying. You from Queens? Yeah from Queens. Detroit. Detroit. Detroit. Detroit. When he moved to New York, he moved to Queens, East Amherst. I gained to have respect for both as an adult on my own, but he wasn't celebrated in my household.

You understand? Me growing up in a black Muslim household because we grew up in a nation. And Elijah Muhammad. Yeah. So it wasn't until I studied him for myself and Martin for myself that I was able to gain respect for them as a grown man. Okay. Ali or Tyson?

Ali. Ali. Ali. Ali. Shout out to Mike, though. All right, Mike. Yeah. All right, Mike.

Mike, close your ears when you hear this. We don't have no problem. All right, Mike, legendary. Yeah, shout out to him. Michael Jordan or LeBron? Oh, you know, I'm LeBron James all day. The greatest to ever do this shit. Michael. The greatest to ever do this shit. Michael.

The greatest to ever do this shit. 20 years. Michael. Y'all disagree. Michael. It's Michael. They got to drink anyway. It don't matter what you say.

I think he inspired me more when I was a kid. Who? Mike. Mike? Yeah. From a business standpoint, though? LeBron is the best. From a basketball standpoint, too.

From a business standpoint, though, Bron is the best. From a basketball standpoint, too. From a business standpoint. I was so proud of Bron in that media meeting. Jerry Jones? Yes. Where he just sat there and was like, wait a minute. You're not going to ask me about this? You're not going to ask me about this? Like, to me.

We needed that. To me. Because as an athlete, you know, I seen every Michael Jordan game Yeah But as the times that we live in I don't think Jordan would have did that Not even

If it was back then Not even a thought He definitely not He definitely not done Back then Or if Jordan was living now Yeah But the reality is

Even from a media standpoint Nobody's really still Pressed him hard about that That picture Even after Even after Even after he said that Even after LeBron said that

But even from LeBron's standpoint It was like It felt like That was honorable On LeBron's behalf Well yeah They pressed him about Kyrie I was just gonna say that

It felt like Shout out to Kyrie man When the Kyrie situation happened We didn't hear from him In the way we thought we was He made up right then and there And then it was like Oh oh, we needed that. Yeah, because he let it down.

Yeah, but I mean, we. Shout out LeBron. LeBron. Big up Mav Carter. Shout out to Mav. Shout out to Rich. Rich Paul. I just spoke to Rich Paul the other day.

That's crazy. Good dude. Solid. Good dude. Good. The whole team is solid. Oof. Going to you.

Scarface or Ice Cube? Ice Cube. I got to take a shot, because I knew he was going to take that. He really a West Coast dude. He changing the rules just to take shots right now. I grew up in Oakland, but I used to go back

and forth to St. Louis. I was born in St. Louis. I left when I was two, then raised in Oakland. But I remember going, when I went back to high school in St. Louis

and they was asking us our favorite rappers, I'm naming Dub C, Ice Cube, Too Short. Nobody knew who the fuck they is. Man, they start laughing at me. Yeah, nobody know.

You had Dub C, Lewis? Yeah, yeah. I was listening to West Coast Connection. Who was the motherfucker? There was a man in St. Louis at that time.

I don't think it really went over. I mean, you had Nelly still. Nelly was not. Can I ask you a question? Yeah, yeah. The Lunatics. The top five Queens

artists from Queens. Me. Me. Nah, nah, nah, nah. Me. And me. yeah the lunatics the top five queens artists from queen me my top five queens artists changed every time but definitely nas uh who's you rap mob deep core mega rory flush large professor lord uh sally that's seven people that's it yeah yeah yeah yeah cheeks cheeks boys you know what i mean you're not sticking to a five no no no Yeah, yeah, yeah. I got DJ. He cheated. Cheeks, cheeks. He just named me. Lost voice.

Lost voice. You know what I mean? So you're not sticking to a five? No, no, no. Not going to come to Queens. We the best borough. Can I get one? Can I get one?

We got the best rappers ever in Queens. I don't know if you got to just give it to us. That's a fact. Y'all invented it. Y'all invented it. But you know what I mean? Queens definitely got the best rappers for sure. KRS fucked up by saying the bridge is over,

and then we just never been over since then. Yeah, we just kept going. Nas, then Nas. And then Nas saved us. Nas saved everything. Okay, but let's just stick with Greek time or slime. All right. I like this.

Because you like the smoothest nigga here right now. Drake a little way. Drizzy. Drizzy. Drizzy Drizzy Drizzy the best That ever do this shit Alright okay Ready to tell

We drinking Cause you do not agree Nah I'm a huge Huge Wayne fan But Drake has He has to pass him He has to pass him

So in the verses You going with Drake Drake got a hundred missiles I love Wayne He got a hundred missiles Like But Drake just got Too many of them

Drake got a hundred Don't tell me You going with Drake too Drake got a hundred missiles 100. Don't tell me you're going with Drake, too. Drake got 100 missions. You're going with the Drake. I love Drake. You're going with the Drake. Man, that's tough.

Mixtape Wayne growing up, they just sound different. They're just different. Just monsters. So you're going with Wayne. In the Versus. Even the God, no. Even the God, no. Drizzy.

In the Versus. Drizzy reigns supreme. In the Versus, this is a different element, though. You know when they went on tour? So that was like five years ago. Yeah. Drizzy Drizzy reigns supreme In the verses This is a different element though You know when they went on tour So that was like five years ago Yeah Drizzy Wayne

It was like back and forth Every night it was a different winner Yeah But since that time He's still putting out hits Drake's still putting out bombs He's still putting out hits bro He just did 15 million

12 years Great point But why you trying to Change this man's decision I'm just giving him more Let him be Let him be an independent thinker In-depth research about the situation.

Independent thinking. No, in the verse, I hear what y'all are saying. Y'all talking about hits and stuff like that. But it's different when you get on that stage and people going that nostalgia. When Wayne starts shaking them dracks. Because it's just Drake and Wayne. It's not hits. It's not all of that.

It's just what I like and what I dislike. Who you going with? I'm going to have to go with Wayne right now. You got to take a shot. You take a shot. Yeah, yeah, yeah Yeah, yeah, yeah Oh man, this is beautiful

He's just being opposite Nah, nah, listen Opposition right here Wayne is different, alright Nah, Wayne is my guy Ooh, this is a good one Shout out to Weezy This is a good one

Dame Dash or Russell Simmons? I know, we know Dame personal So that's I just Dame Dame just called me today So I got to go with Dane. Shout out to Russell though.

But Dane. Yeah, we met him. Dane's the motivation. Okay. He's the motivation for the whole financial literacy move. Changed my life. That Breakfast Club interview.

2015. That changed my life. Which one, with Murder Mook? Yep. Oh yeah. Do you work? Yeah.

Can you get fired? Exactly. Okay, this is a good one. Yeah, yeah, yeah. It's for all three. Starting with you. Because I feel like I know who you're going to pick. MJ or Prince?

Talking about Michael Jackson. Hey, Michael Jackson, man. I'm wrong. Ass-chat Prince over Michael Jackson. No, I thought the independent part. Him owning his own madness. I don't know Prince songs besides Purple Rain. Purple Rain. I've been watching Michael Jackson all day long. I'm Mike. I grew up on Mike. That's the first album I ever had as a kid was Thriller. Was Thriller?

Like four years old. By the way, this is a new rule. I'm taking a shot for me being wrong. Take that shot. I thought the independent part You brought up the chaps part I didn't think of that I didn't think of the ass out Prince

I didn't think of that part I feel like Moe Wimps That's Domins and Pearls I don't know any man That was like Prince fans I know women That were Prince fans Prince

Prince Prince is a legend though Prince is a better artist Than Michael Jackson No but when I go back Played instruments Played instruments I listen to Prince's speeches Technically yeah I'd be. No, but when I go back... Played instruments. Played instruments. Now listen to Prince's speech.

Technically, yeah. I'd be like, whoa. He was so woke back then. This guy had slave on his face. Yeah, like... That's Michael Jackson. He was? Mike did it too.

It was ladder in his years. Yeah, that's a fact. It was ladder. Prince was early and he changed his name to artist and came out and did shit on his name. I think he wanted

the masses with his masses. But still, he brung his ass out though. That Diamonds and Pearls Prince was different. And then people be telling me he was really nice his name. I think he wanted the masses with his masses. But still, he brung his ass out though. That Diamonds and Pearls Prince was different. And then people be telling me he was really nice in basketball. I be like,

yo, stop. That was the first thing I asked Dave. Are you sure? He said yes. He said yeah. It was facts. Okay.

Queen Latifah or MC Lyte? Queen. I'm going to go with Queen. I just met MC though, but I'm going to go with Queen. Yeah, I go with Queen Latifah. She, though, but I'm going to go with Queen. Yeah, I'll go with Queen. She's a legend. Both legends.

And she acts, too. She got the Grammy. She got the Tony. She got the Oscar. Yeah, she did everything. She's one of those. What, at Queen? Yeah, yeah, yeah. The Chicago joint went crazy for her.

She did everything. Okay. Rolex or Patek? I only got a Rolex. I only got a Rolex. So we can go with Rolex. I got a collection of Rolexes, so I'm going to go with the Rolexes. We're staying Roley.

Staying Roley. Yeah. Staying Roley. Staying Roley. Put your Roleys in the sky. All right, all right. Put your Roleys in the sky. Right beside the star.

New Jack City or King of New York? New Jack. New Jack. New Jack. New Jack City. Legendary. Yeah. Okay.

Shout out to Frank White. Frank White. I like this one. wanna take this one or Nike or Adidas They trying to get us canceled Mike Sawd Don't listen I'm trying to represent

Oh shit Nah I think it's not even close man As far as cultural impact how we grew up nike yeah i'm a nike head i ain't with you yeah it oh damn man we're gonna keep it going hold on yeah your broke yeah i went too fast too many shots yeah oh yeah the whole leg came out yeah the whole leg grab another one look there you go you got the fold out okay that's a row in church here oh yeah man that's crazy let's go what was the question nike thank you thank you thank you joe's checks over stripes

i ain't i ain't really rocking with neither. But you got to give an answer. It's going to be Nike. It's going to be Nike. No, if I got to give an answer, it got to be Adidas. Not because I like them. Because of Ye? You understand me? No, but because of how blood did Kyrie.

No, no, I'm saying Nike right now. Oakland jumped out of them. That's not no gang shit. You call somebody your blood, yeah. We're going to have to take a shot. I think he's trying to intentionally do this. No, I'm not. That's not no gang shit. You call somebody your blood, yeah. We're going to have to take a shot. I think he's trying to intentionally do this. No, I'm not. I'm not. I'm just saying that's where my energy is still.

They just dropped Adidas. They just dropped Ye. I know, but. They still got Pharrell, right? I'll take the Kyrie more personally. Adidas still got Pharrell. Pharrell careful out there. Pharrell not putting himself in that.

Got a few of his joys. Ah, Emil. That was one of the best calls I got a few of his joys That was one of the Best calls I got When I was going through it Was Pharrell Yeah But as he called me I was like

You did nothing wrong You know Boom boom boom And I was like So what do you think He was like Just don't profit off of it Man

Just don't what Profit off of it Don't go away I sent you a DM. I don't know if you remember. I think you sent me a DM. I sent you a DM. I responded to you or no? Yeah, you responded.

Like I said, I watched it. And I don't really watch a lot of interviews, but I actually watched that whole interview. So I thought that it was... You're always going to have critics, man. Great interview, by the way. I wish I had more knowledge of what I have now. And I know it's only like

a couple months ago. But it's like, I learned so much from that moment. It definitely was a learning experience. Yeah, I definitely, I definitely,

everybody who sent me a link on Twitter, everybody who sent me a link on Instagram, usually be like, whatever. I have to hit every link. I was like,

all right, cool. More information. And I learned so much. Yeah. And it's a lot of things that I wish I would have did different. But let's finish Quick Time with Slam, right? Quick Time with Slam. Okay, Big E or Big L?

Big E or Big L. I'm going to go Big E. Yeah, Big. Got to go with Big, but Big L is one of the illest of all time. Yeah, yeah, yeah, yeah. Definitely. Definitely. Okay. Kodak or 21 Savage?

I would go with Kodak Black. I'll go with Kodak. I'm going to go with Yacht. I feel like Yacht got some bars, actually. Yo, you know, he surprised me on the Kendrick album. I'll be honest with you. On the Kodak album, it caught me off guard, because I was like, yo, he's really spitting. On whose album?

Kedrick's album. On Kedrick's album. Kodak's own verses? He got two verses. Kodak's vibe is just super authentic. Also, being from Florida, we know the Florida vibe. 21, he's cool. Remember, he was sharing a room right next to us in BET Awards.

21, cool. I like 21. Yeah, the Hurt Laws, I'm listening to it. I'm like alright This is cool We got some joints I like 21 because He's actually 21

He's talking about What he's doing Outside of music though Like he's talking about Financial literacy He built a whole Institution inside Atlanta for kids

I like him from that standpoint From a music standpoint I might take Kodak I'm gonna take Kodak What you think about that line That 21 can you do something for me I don't know what he's talking about. I didn't know why. No I was just singing it because that's what they sing. I know what I'm saying. It's meaning behind that? You feel a way saying it?

Yeah, yeah, yeah. Because I've never heard another man do something for me. I'm saying so it was like a little conversation around it. Oh! You taking that shit? I don't wanna know. I'm just so it was like A little conversation around it Oh So you got to take that You're taking that as hip hop I don't want to know I'm just asking Wait wait wait Are you trying to say He's trying to say 21 Can you do

No no no I'm just saying It's very flamboyant Or feminine He's asking him a question He's singing it as As a Damn I ain't gonna lie

I think you're over thinking it Respective Right I think you're over thinking it Nah That's what I'm saying Yeah yeah I think he's like

Can you do something Can you Right but Like you said He's singing it In a feminine perspective That's something like The girl would usually say

So I was just asking Because hip hop has become So open I just take it that way There's no It's It's blended It's no longer like masculine

Right Because I see people with purses It fucks with me sometimes The satchel I don't think that part is it Does it fuck you sometimes No no cause I see people With purses It fucks me sometimes The satchel I don't think that part is it The first one sometimes No no no I see some purses out there

Oh yeah yeah yeah It's that part It's not that part I'm just saying man Hip hop is different these days It's the do your thing 21 Do your thing Rappers are different

It's whatever Yeah shout out to Drizzy Shout out to Drizzy man I didn't take it I didn't take it that way I can see how you take it But when you said it that way It sounded that way

It sounds crazy If you look at it like that. Yeah. A little bit. I'm going to give him the benefit of the doubt. Shout out to the six-year-old. Y'all just like Dre. Y'all don't want to be like that. I was about to say 21.

I just caught myself. Like, wait a minute. Hold up. Wait a minute. Now, okay, cool. You got the next one? Puff or Dre? Puff or Dre?

Puff. Dre. Dr. Dre. Dr. Dre. Puff. Puff. Shout out to Puff or Dre? Puff or Dre? Puff. Dre. Dre. Dr. Dre. Dr. Dre. Puff. Puff. Shout out to Puff.

Shout out to Diddy. Shout out to Revolve. Shout out to Surrat. Black Season. As in what? Like, as greater? Whatever. Come on.

We know you going with the West Coast. We know you going with the West Coast. I gotta know what when we asking. They gotta tell me to do whatever. Whatever criteria. They just Puff or Dre. Just as people. Iconic.

Iconic. Music, business, whatever. We know you going with Dre. Don't worry about it. I'm not actually. Iconic. Iconic. It could be music, it could be business, whatever. We know you're going with Dre. Don't worry about it. I'm not actually. I'm going to go with. This is interesting. I want you to recall back to last weekend.

Has Dre ever invited you? No, no, no. That's not the point. That's not the point, though. I'll be looking at, like, all right, who inspired me the most? Who would have actually had some kind of impact in life? Dre, as a human being, I would say no. You understand me?

But like the work ethic of Puff, of like get anything done by any means, that has inspired me. You understand me? Dre, I would have to think about his legacy music, West Coast shit that came from him. You understand me? But as a human being, if we just picking just all blank, I'm going to have to go with Puff based on that criteria this time we taking a shot for that shout out to Puff man

Black Caesar in the flesh ODB or Biz Markie ODB rest in peace to both rest in peace to both um old Dirty Bassett though you ever met Ernie Dirty nah never met him either both of them. Rest in peace to both. Old Dirty Bastard, though. You ever met Ernie Dirty? Nah. Never met him. Neither one of them. Yeah, he passed him. But I remember when that, no, no, Brooklyn Zoo,

when we sat down with Angie, I told her, like, I was the kid that was voting for Brooklyn Zoo on Battle of the Beats. Oh, wow. Like, yo, this got to win. This got to win. The first time I met Old Dirty Bastard,

he digged in his nose right in here. And then tried to give me a handshake okay Robert Smith or Tyler Perry that might be the toughest question right brother now you talking um Wow one, brother. Now you talking. Wow. I'm going to go with Robert. I'm going to throw out my cards. Yeah?

Yeah. I'm going to have to take a draw on that. That's a shot. Just fill me up. I'm going to say both. Yeah, that could be a shot. We sat down with both of them. We had the privilege to sit down with both of them. And you sat down with Steve Harvey as well. Oh privilege To sit down with both of them And you sat down

With Steve Harvey as well That's our business partner That's our guy Oh I didn't know that That's the bro Yeah It was crazy Steve Harvey

LeBron Rest in peace Takeoff And me was the only People who had the Pearl Master presidential. Pearl Master and Steve Harvey. On your interview, I was like, I just kept zooming in. I was like, fuck, he got you. I was like, you know.

His watch collection? No, his watch collection. That's crazy. He's different, bro. He in the Middle East, so he's different out there. He's different, bro. No, no, it's crazy. That Sage is no joke, shout out to him.

So this is the last one. Loyalty or respect? Loyalty or respect? Sheesh. I'm taking loyalty. I'll take loyalty. They don't go hand in hand? Yeah, I'm trying to see.

I'm trying to see what's the difference. Yeah, it's hard to be loyal to somebody you don't respect. And it's hard to respect somebody that you're not going to have some level of loyalty to. Yeah, respect builds loyalty. You're taking both? I mean, this is the only way you technically build a stick of time. Like, technically, you're supposed to go whichever way you want, but loyalty and respect, it's both. But if you get respect, then I think it comes with loyalty.

You understand me? But I wouldn't want to have a bunch of people loyal to me that don't respect me. I'll say this, I'll say loyalty because you can have respect for somebody off of intimidation. That you not really have no real loyalty to. So it's like, exactly. Or you can have respect for somebody

because of their position. But if you loyal to somebody, there's something deeper than that. So I'm gonna take loyal. I'm gonna take loyal look i'm gonna go with both i'm going with both both we ain't sacrificing let's do it no can i get one question for you as i'm ready to go turn around say one thing remember your question remember your question because this is uh this is this is something that's written down. They say that black and brown people follow every trend

besides us sticking together. Is that true? I'd like to hear from all three of y'all. I think it's changing. I think that what we embarking on is a financial revolution. Say that again, I'm sorry. I said what we embarking on right now is a financial revolution. And that again, I'm sorry. I said what we embarking on right now is a financial revolution.

And so when you see us come to the forefront with education and leading by example, but more importantly, leading by demonstration, right? So when we find out information and we give it back to people, but we actually implement it at the same time that they doing it, it changes the mindset.

It's like, yo, it's aspirational. I could do this. So I think that there's a shift that's happening. And I think up here in the corporate level, they don't really understand it yet. But on the surface, they can feel it. By the time they catch on, I mean, we gonna be bubbling to a point where it's like, yo, things have shifted so crazy

and they gonna try to figure out where it came from. And that goes back to the part with like leaders, right? Like I like what Shadi said. He's like, I'm not a leader. I'm a friend to you, right? Because if you, what happens when you chop the leader off, right? Then the movement stops. Right.

But with us, what's leading is information. It's education. Right. Which you can't stop, right? Like information. Empowering. It's empowering. Like if I give you information, you're liable to share it with your friends.

You're liable to share it with your family. Make everyone a leader. It makes everybody a leader. So you really can't stop this movement. So I think, like, right now, this time that we're in, like what Key said, it's the most pivotal time right now. Especially since we came out of a pandemic where we had an economic downturn. People really gravitated toward information, which has catapulted us. They looked at us from the forefront.

But there's leaders that's been created from the information all throughout the world. And we see it. Like, when we went to London, when we go to Lagos, Nigeria, we're seeing it happen. So it's happening right now. I think we're embarking on it right now. I think it's a false narrative. We got to be careful with repeating false narratives because we start to believe it that we don't stick together.

We don't work together. It's like saying, like, black we don't stick together. That we don't work together. It's like saying like black men don't take care of their kids. That might have been true for a generation but like all the black people that I know my age

are in their kids' lives. I don't really know, I may even know one or two but I don't really know that many deadbeats. You know what I'm saying? So it's like when I'm looking at this room right here,

I'm seeing you're Cuban, you're Puerto Rican black. That's right. Y'all coming together. Y'all created the biggest platform that we have in our culture. Goddamn, make some noise for that. But it doesn't stop there. You partner with Revolt.

Yes, right. Which is black-owned, right? Every single person in here I see is black Latino. Like I said, we got Gumbo. Yeah, that's right. Black-owned. Support black-owned business. Support black Latino. Like I said we got gumbo, black-owned, support black-owned business. You got us on. We got the Ciroc, Ace of Spades. You got Ciroc, you got Ace of Spades, you got the Dominican liquor, you got Nicaraguan rum, you got Nicaraguan rum. And then like I said, if you look at- National Nations. So who- Fact. Is that Rugs?

Yeah, we got Rugs. Shout out to Rugs. We ain't playing around. We ain't playing around. I just look, I'm like- Shout out to Rugs. Shout out to Rugs. All our people, yeah. So then it's like, okay, now you got us on as guests, right?

And you're helping us elevate our platform by communicating to an audience that may not be familiar with us. Right. And we're a black-owned media platform. We partner with 19 Keys. He's black. So what does that tell you? Every single person in here is collaborating with each other on a certain level.

Absolutely. So it's like that narrative is just not even really, of course we can do better, of course. We can always do better. But it just shows you What we're able to accomplish When we do work together Alright So I think that We are working together

We need to do more of it But Let's be careful With that narrative Because the more we repeat it The more we start to believe it Let's hear it Let me just tell y'all something

All three of y'all brothers And I started this interview By saying this And the reason why Is because I've never really seen this before. Like, I've been, I'm 45 years old. I've been famous 25.

It's kind of crazy, right? Like, so I've been more famous than I've been poor. I noticed I didn't say financially good. I said famous. But when I've seen you brothers and I seen you telling people how to do this, a certain thing and accumulate wealth

and get that, I was like, man, I said, man, this is crazy because I don't really see people and I said,

I know I said that earlier. I don't really see people that came before y'all that look like y'all. And you know, some of the best advice you could ever get is from like a crackhead, right? Cr, some of the best advice you could ever get is from a crackhead.

Crackhead got the best advice. It's just that you can't really take him serious because he made it nowhere in life. You know what I'm saying? So you sitting here, he telling you the realest shit ever. He like, yo man, it ain't about the journey. It's about the destination and how you get there.

And you sitting there like, whatever. And you sitting there and you not really understanding that he giving you real science he giving you real reality but it's like damn when you look at him

you can't really take him serious because it's like damn he gonna ask you for five dollars at the end of the conversation so he giving you the realest shit

but then he gonna say yo let me give you five dollars you gotta give it and then once you give him the five dollars his whole conversation actually deteriorates out

so what I'm saying is we don't have because the crackhead will be speaking And then once you give him the $5, his whole conversation actually deteriorates out. So what I'm saying is we don't have, because. The crackhead would be speaking that financial shit too. Like, nigga, you better save your money. Yeah, you like, maybe I should listen to him because clearly he didn't save his. Right? Right? But we don't take that knowledge because guess what?

He's looking fucked up. The presentation. He's telling us the total advice That we should be listening to And we should be following But the presentation But his presentation Is so fucked up That's why it's so important

For y'all To be though Be rolling up Be looking clean And you talking about Financial freedom And financial wealth And all this

But it's not like They can't see it in y'all Right right right You know what I mean And that's very important Because our people, like one thing about becoming old school

is if you become old school in this game and you ain't got no paper, them young dudes ain't listening to you. That's a fact. I don't give a fuck who you is.

They don't respect you. Whatever. The minute you become old and you got this couple gray hairs, I ain't have gray hairs until Kanye came here, by the way.

I got gray hairs now. But by the way,. I ain't have gray hairs until Kanye came here, by the way. I got gray hairs now. But by the way, if I ain't pulling up in a Phantom, a Culinary, a Maybach, you know, I don't know how to pronounce shit. You know, they laugh. They get the joke. They get the joke. But if I ain't pulling up in that. They don't respect it.

And that's what's fucked up about our youth. Because I remember you kept saying that. You got to remember, like, Clarence 13X, he realized that the older homies wasn't the people to save. He realized that he had to go back and save the youth. But you got to be cool to the youth. That's a fact. You can't go to the youth. You got to stay relevant with them.

And be like, yo, man, don't drink that OE. You got to actually drink the OE with them sometimes to let them know you would yeah you did and then you take them out of that world it's easier to reach the people when you're in arms reach of the people yes you know there was a time when frederick douglas was the most photographed man on earth right and he's one of the greatest abolitionists to exist So he was teaching People freedom You understand me And fighting for Political freedom

Just freedom Yeah just That's hard Just freedom Just Let's just take a shot Of Frederick Douglass Just come

That's just hard On drink chance And we're gonna repeat This on Black History Month For Frederick Douglass No but think about that though Why was he the most photographed It was because How he presented himself right he never smiled because he said that it was nothing

to smile about you understand me because he was fighting for freedom and this was serious but he knew that his appearance was the way that he was going to be projected to the people around the world so every time you've seen him he was clean. You understand me? So he showed the appearance of what it's like to be free. Right, so if we're going to teach people financial freedom, then we have to show up looking financially free. Right, and at the same time. What you talking about this right here? What's that?

Oh man, that's the Elijah Muhammad piece right there, man. Get that close up on that. Get that close up. Oh okay, you got it, I'll buy it. Yes, yes, yes, just you know. More rings than Eriza. No, but even when we did the crowns, right? I was in the airport with a US antenna telling them about this. This is when I kind of knew Ye.

How did he have something with what the minister said? The minister said nothing against him. The minister actually kind of praised him. Did he really have that $2 billion? I think Ye takes personal when you try to target his money. He's very sensitive about his finance. I noticed. Like he takes his money very serious. Like even Forbes,

he keeps going back and forth like, they misquoted me, they did this, they did that. I think he really wants that validation of finances. Like I'm worth this amount of money. And if you question that, he takes it personal. He wants a lot. I think the minister questioned that. I'm going this amount of money. And if you question that, he takes it personal. He wants a lot. I mean, I think the minister questioned that.

I'm going to say something very serious as well on that particular subject, because if you notice, nobody came out from the nation and slandered Kanye West after that. And that's a lesson that black America needs to take. Because everything doesn't have to be a war. He could have. You understand me? Because even when he said it's a conversation that needs to be had, and it is. But what we go around with is the conflict, not the conversation.

Right? And so I think that the presentation of the Honorable Minister Louis Farrakhan and everybody that follows him, not coming out against him, not creating an issue out of it was a lesson for how we need to handle those type of things. Right. And the reality of it is, is we speaking about the same thing we speak about evaluations. Is it really there? Right. Or it doesn't come with terms of agreement based on a contract that you made that say you can maintain your position you can maintain your evaluation you can say you are who you are as long as you follow what we say right and this is probably the terms and agreement of all top people that we see within our culture how many people can get their wealth snatched away like this if they say the wrong thing? Is that wealth?

Is that power? Is that really billions? Is that really millions? So but when you do that to a people, same way where, you know, during COVID-19, all the countries realized they had an over dependence on China. Right. For supply chains and countries now want to make their own so they're not seen as weak during those type of times. Black America is realizing that as well, that if we ever want to be free, speak free, move free, then we have to not have a dependence on somebody else that can control our freedom.

Anything that controls your will, you are a slave to. Right. And so rich slaves exist. Right. And so rich slaves exist. Right. Wealthy slaves exist because you're given liberty, which means that you are giving a range of things you can do, but not true freedom to do whatever you want to do. So that's the difference between liberty and freedom. Most of the people that have wealth in our society, in our culture, they have liberty and they wish they had true freedom to where, I want to do this project. I want to say what I want to say. I want to make this move this way. But I can't. Because even if I want to do this to appease my people, I have to appease them people. But how about Tyler

Perry, right? Tyler Perry is one of the most richest people here, right? But in our community, he always gets critiqued for playing Madea. I think sometimes... Like, let me just finish my point. All right, my bad, my bad. And then people say, oh, okay, yeah, he made this billion.

He did all this. He did this great thing. But guess what? He had to get there by wearing a dress. You know, Minister Farrakhan says something about that. And this is what made me change my mind on it. On Tyler Perry? On Tyler Perry.

Because he said, I love Tyler Perry movies because of the lessons that he put in them. You understand me? And I think that was another lesson that he was teaching us is that we don't always need to critique everything. Right? Because he does play the grandmother. I will say this though. Probably a grandmother can play a grandmother.

I will say this though. Tyler Perry is in a unique position. You know? And that's one of those things where some people kick down the door, then the next generation are the ones who rush in the house and take over everything. Right? And I don't think it's going to be on him to do it, but it's an example.

Because think about the type of movies we would like to see made. Right? But can you make those movies? Right? There's so many historical figures. There's no Marcus Garvey movies, no Noble Drew Ali movies, no Unable Elijah Muhammad movies, no Toussaint movies, no Mansa Musa movies, no Hannibal Barca movies,

John Horse movies. None of those movies about any of our real historical figures have been made. There's a movie about Rich Paul and Al Paul. Huh? Rich Paul and Al Paul. We got to come up now. We're going to keep making drug dealing movies. And I'm Paul and Al Paul? We got enough. We got come on now. We're going to keep making drug deals.

And you win it. My bad. What happens when we own our media and we can green light our own films and control our own narratives? That's when we appreciate the legacy of somebody, you know, based on what they built and what they did with it

and the doors they kicked down. But I also think that sometimes we don't allow a person to fully develop into the legacy that they're going to bring about before we criticize it. You seen Will Smith Emancipation? I have not seen it. But let me say that one thing about Tyler Perry because we actually got to speak with him and we got to go to his studio which is actually which is crazy yeah restroom go ahead. So it's like i think that people everybody you've been to his studio no no you gotta do it i've been doing it on instagram no no no you gotta yeah yeah you gotta see it dope dope dope have to see it first it'll be dope to have him on drinks yeah there's five there's five um hollywood studios i believe right sony like

paramount all of them like you could fit all of those hollywood studios on his campus in atlanta in atlanta wow that's how big it is. They said at any given day there's 5,000 people that's working. He employs, I forgot how much, millions, over $100 million, 95% of the people are black people. Per year? $150 million a year in salary. 95% of black people.

So it's like sometimes the means justifies the ends. And I feel like, once again, going back to being critical, yeah, we can criticize the situation, but what he's been able to accomplish, nobody in 100 years has built a studio. Never. No, this is something that people need to understand. Spike Lee.

The last studio was like Warner Brothers 100 years ago. I'm not talking about black. I'm talking about any person. Yeah. The last studio was like Warner Brothers. A hundred years ago. I'm not talking about black. I'm talking about any person. Yeah. He's been able to accomplish what no other person has been able to accomplish in 100 years. And then all those studios have been in the same place. So, like, think about what he's done, right?

Not only did he take it out of Hollywood, he put it in Atlanta, Georgia. Right. Black Hollywood. Black Hollywood, right? Like, you create a whole genre, and then you create lots, right? And not only do you create your own space to create content. You're giving lots to Obama. You're creating an economy there. Yo, listen, you got Marvel renting out your studio to shoot Black Panther 2, right?

And on top of it, you're creating your own content. And a state that the taxes are favorable for filmmakers. When we were there, like I said, you've got to see it. People are building economies outside of the studio. It was an old military base that used to home slaves. Think about what he's done here historically. But outside of those...

It was an old military base. It was a military base. Confederate base. It was a Confederate... He said it a Confederate military base. He said it in his speech. He talked about it. They're building economies outside of it. So outside the barriers of the wall, you see houses and developments being built. He's creating a city outside of his studio. You see what I'm saying? It's completely different. Not only is he doing that, but who is he employing? If you look at all the shows, who is he employing? People that

look like us. Who else is doing that? Right. And he'sing? If you look at all the shows, who is he employing? People that look like us. Who else is doing that? And he's been able to, the illest part about this, like I said, you gotta actually go there to get a full appreciation because they give you a whole tour. It takes about an hour. It's really a real estate play because he has more land than any Hollywood studio. So what happens

is that now he's leasing the land back to the Hollywood studio. Exactly. So they film some Black Panther at his studio. So Warner Brothers is paying him. Disney, Disney. Disney is paying him to film their movie at his studio. Like, you know what I'm saying? So that's the real play behind it is, like, he got so much land, and he's created different

sets. He got a set for the White House. He got a set that looks like Mississippi. He got a set that looks like New York City. All on this big campus in Atlanta. So now he's, it's really a real estate play, isn't it?

So it's like when people just look on the surface, yeah, he put on a dress. Yeah, I wouldn't have put on a dress. I'm not saying that you might not agree with that, but...

They say every black man that's successful kind of like have to do that. Every black man. Except Chappelle. But look at, but, but, but, all right.

And you don't have to do that unless you want to sell out. But let me, but let but, but, alright. And you don't have to do that unless you want to sell out. But let me, but let me, you gotta be careful with the word sell out. Not for me. That's sell out. If you put on that dress to me, and regardless of however we contextualize it, you are a sell out. Don't say it to me. Okay, but let me finish though.

Because we got nobody talking about drinking lean. We got nobody, we got a problem with nobody talking about popping pills. We got nobody talking about pimping women, killing another black man. What's worse? Killing another black man? That's anti-black shit. So what I'm saying is that we got to be extremely careful about always criticizing.

Right. Because you criticizing somebody, but are you helping or are you hurting? You talking about drinking permethazine that's killing people. It's liquid heroin. You turning a whole culture into drug addicts. These kids is itching. Have you ever seen somebody when they get off of that shit, it's like heroin. It's the same effect. When you start nodding and

dozing, when you go off of withdrawals, you start scratching, you're looking like a fucking rodent. So it's like we got to be extremely careful because it's like you promoting gang culture and you killing other black young boys 14 years old

that's dying over a flag. They don't even understand what they killing each other for. So it's like, just be careful. Be careful criticizing and because we do that too much

and we throw around that word sellout and da-da-da-da and there's somebody that's employing 5,000 people. Like, you know what I'm saying? So it's like there's levels

and there's layers. But in perspective. There's layers. 150 million. There's complexity to life. There's complexity to life. People like we create

150 we create businesses and most times black businesses there's only one employee inside of that right as entrepreneurs but you talk about

a man who's paying 150 million in salary 95% go to black people. 95% of the $150 million. That's different. We've never seen anything like that. That's why I said you have to actually see it. When you see the man's vision, it changes your mindset.

Like being on the property and understanding like, yo, this is crazy. Like when he's talking about building the White House. Now, if somebody is creating a movie and they need a White House scene, who do you think they're calling? They're calling him. And how many movies is like that? How many shows is like that? Did you do that? Nah, I mean, it's Tyler Perry. It's Tyler Perry. Be careful how you speak on that, man.

We was always taught to settle on the best part. You understand me? It's not about what you don't like. Look for what we do like. You understand me? That's the commonality of how we build. So, you know, I'm learning now that even if it's somebody I disagree with, but what are the things that I do agree with?

Because you've been saying this whole time, you're a Muslim that's a masculine. Yeah. So obviously you can't agree with him wearing a dress. Well, I don't think about that too much. I don't agree with no men wearing dresses. So I don't personalize it to Tyler Perry, but I'll just look at the effeminate agenda

of black men, period. A lot of, you know, when he's talking about people doing lean, that effeminates you. You understand me? Like, the brother's soft as hell, sweaty handshakes. Ain't no point. You understand me? So, you know, all of it to me, I'm looking at it as the same characteristics.

Right? The person that's... You have the choice right now. Wear lean, drink lean, or wear a dress. I'm doing neither. Take a shot. Take a shot. right now we're lean I'm doing neither because think about it though when we talk about anti blackness right so promoting violence death culture to our people is anti black promoting unhealthy products promoting drugs and promoting the feminization of black men to our people is unhealthy-black promoting unhealthy products promoting drugs and promoting the feminization of black men to our people is unhealthy black men have it the worst in america statistically right

we have it the worst health wise financial wise prison however you want to slice them statistics we have it the worst i'm talking about from cancer to everything yet there are no movements around sensitivity towards black men and true mental health programs that's not what they everybody uses the black man and his body for their agenda even when we die everybody else benefits and they start creating all these programs and all these movements out of it but part of that is the effeminization when you don't have your mind and your will when i'm saying masculine masculine just means the trace typical of a man. So you don't wear skinny jeans? No, no, sir.

No, sir. No, sir. No, I'm good on that. You know, mine be tailored. They be tailored, though. They be precise to my measurements. But just to that point, though, right? They be exact.

We just get them exact, you know? No, but, you know, growing up, I grew up in a suit and bow tie. You understand? We grew up, we used? Right. No, but, you know, growing up, I grew up in a suit and bow tie. You understand? We grew up, we used to drill every day, right? I've seen the example of real men with ownership and power growing up in Oakland, California. So my disposition of seeing a man in a dress is based on how I grew up and my perception of that, right? And then when we look at Dave Chappelle, Dave Chappelle spoke about that industry, where they specifically want you to do things That rob you of your integrity

How many times you done seen people They go to parties They go to these places in the industry Things that typically will go against their integrity They still do because in that space It's judgment free But when they get home they judging themselves They killing themselves

They have to constantly drink, constantly socialize So they don't have to think about the things that they're doing. Most of these men die while they're living. You understand me? Their soul and their spirit ain't there no more. And that's what they do a lot of times when they put prominent black men in position. They've killed them. They've destroyed them. So they don't have that same

will and that same spark to do something powerful or dangerous. Well, that's what you, your key word that you just said is they put you in position. This is the good thing about us. We had no gatekeeper. We didn't have nobody that passed us a torch and say, okay,

we're going to green light a show for you. We're going to give you a media company. Everything that we did, we had to actually figure out for ourselves and we was powered by the people.

So that gives us a tremendous amount of leverage, not only financially, but integrity. God damn it, make some noise for that. AJ, oh, I got a shout. I got a shout.

Shaloo. Shout out to the club. Shout out to Claude. Shout out to Claude. Well, our show is about giving people out. The flowers. That's just crazy. All three of you brothers. Hold on. I gotta take it.

This is crazy. Yeah. The yalla. The yalla. All three of y'all brothers really deserve this. Nah, real talk. because teaching a culture or teaching people to have financial freedom

to know that it doesn't matter if you started out broke you can come you can invest like I seen I forget what's this

Asian realtor and he was like yo my first he's like my first shit I bought was 18,000. So he said he bought it and then he lived in it.

And then he rented the other two units. And it's like, every one thing you got to have 800,000 or whatever. Like, it's just like, and then when I seen that,

I was like, all right, cool. There's no people. And then it's y'all guys, right? And it's like, y'all of us. You smell like us, you look like us, y'all talk like us, and y'all fucking financial gurus. Like I wanna salute y'all, I wanna praise y'all,

I wanna say that this is the first time I've ever seen this, I've ever seen people talking, what's the other dude, Tony Roberts? Tony Roberts. Yeah, yeah, yeah. Money Masters again. I don't relate to this guy. Yeah, yeah, yeah.

I'm not going to his seminar. He ain't listen to the War Report. You know what I'm saying? I can guarantee you. Like, the closest thing I'm like, I hit Ebro by mistake and then he's hit me back. But, you know, closest thing that came was like Envy and Caesar.

Yeah, they important. And I was like, okay. I love the fact that caesar always you know was looking the same yeah but what you guys are doing especially with the crypto we ain't speaking about the crypto yet crypto crypto what's the crypto crypto dollar he's talking about the shit you clean your sneakers with. And we got to decipher the FTX situation. What's the shit? What's the shit? What's the shit that we, Ethereum?

It ain't working out for me. No, no, no. Hold it. Hold it. Hold that shit. I'm telling that. I'm ready to sell. Don't sell. Don't sell.

You sell your law. Nah. Ethereum is the law. I'm ready to give up. Ethereum is the one. Hey, you weak. I't sell it. You sell your law. Nah. Ethereum is the law. I'm ready to give up. Ethereum is the one. Every week, I'm looking like, what? Stop looking. Stop looking.

You got to let that go. I got to let it go? Stop looking. I'm ready. You got to go crazy. You got to go crazy. I'm ready to be like, yo. I want money back.

It's the only fucking password code I know. Like seven words. What's your password? Don't forget that. Don't do that. Don't do that. Yeah, Vince's beard is great. That's the best. It's the best. Don't do that. Don't do that. The FFH period is great. That's the best.

It's the best. God is great. It's the best one. Yo, but it's not working out for me. Guys, it's not working out for anybody right now. Relax. Hold it. And let's turn.

Out of. He thinks it's just him going through it. He's like, damn. My Ethereum is going down. I remember when we first got something, I called him. I said, do they got access to my account? And then he goes, what?

He thought, oh yeah. He thought somebody robbed you. He thought it was, he thought someone was stealing the Ethereum. 50% lower, what the fuck?

The market was changing. He thought people were hacking him. They hacked me. They stole my shit. I've been hacked. I was like, what are you talking about?

By the way, I said it way dumber than I just said it just now. I've been hacked. And he was like. The only people that's making money right now in crypto

is the people that's trading crypto. You understand me? So as it's fluctuating and going up and down, they buying, they selling, they buying, they selling. Right? So even when you talk about the SBF thing, that's what he's doing.

He was an arbitrage trader, right? FTX. What's his name? Sam, make me free. So that's why I say FBF, right? Because I've been seeing the SBF more than anything. That's great. Yeah, that's fact.

And when you talk about the media, the way they've been portraying him, right? Because he's given so much money to media and so much money to these political parties. Taking care of him. Man, they praising him almost. Why are they talking about his situation like it's just a downfall?

Not the fact that he lost billions of dollars and the people have lost hundreds and hundreds that he lost billions of dollars and the people hundreds and hundreds and hundreds of millions he was worth 28 we don't even get the opportunity to make he's a crypto guy 29 billion exchange but the with that is that it was centralized exchange arena was called MiamiX Arena. Miami Heat. Miami Heat Arena. FTX Arena. Oh he from here.

No he's not from here. He got the name. No no. He out here. He out here? That's why I smell so we be talking about this shit.

He paid $140 million for a 10 year contract for American Airlines Arena. American Airlines that's the reason why it changed to FTX Arena. He's the person

that owns FTX. And then who got the crypto arena? That's crypto.com. That's the old Staples Center. Those are crypto crypto arena that's crypto.com that's the old Staples Center those are crypto exchanges but what do you guys

think happened in that situation what do you think really what they saying is that and like I said it's alleged

but they saying that pretty much he was using money from investors to fund other projects what happened was that

on some pyramid style that's what they said. Some fraud shit. Pyramid scheme? You in this space, so you know Binance. Yeah. So a report was published that was unfavorable to FTX, their native token.

So Binance had a lot of their coins. Binance pulled their money out. Once Binance pulled their money out, it made all the investors scared. And now it was a rush on the bank. So now a lot of people started to pull their money out. Once Binance pulled their money out, it made all the investors scared. And now it was a rush on the bank. Now a lot of people started to pull their money out. They didn't have enough money to pay back every single person that wanted to put their money out.

And it collapsed overnight. It's like, um. Within one day, they wanted five billion back. So think about that. It's like some Wolf of Wall Street. Five billion, right? It's like, worse. Here's the illest part, right?

So Binance, right, ceo of binance is like oh we might you know what we'll help you out we'll buy your exchange right before we buy your exchange we need to see the paperwork on your finances so when they look at the the finances they're looking at it like yo this is this this ain't real like they don't really have no legit business so they pull out of the deal now like on top of one to five billion they've seen that binance which could have rescued them said no, no, we're not doing this. They don't even have legit paperwork. You got a guy who goes from $29 billion net worth, right, what they're saying, to, like, $900,000 within 48 hours.

Wait, you're talking about what? Yeah. He was like, what? You said $29 billion? No, no, it was not $800 million. He was still worth $800 million. Not $800. Not even, allegedly. It was not $800 million. He was still worth $800 million. Not $800. Not even, allegedly.

He was still worth $800. He lost about $28 billion, though. In $48. I thought it was just $8 billion he lost, which is a lot. They said he was worth $28 billion, and a day later, he's worth like $800 million. That he lost, but what about people's money? Oh, yeah. A bunch.

Everybody. Lawsuit Tom Brady's involved in that steph curry's involved in that all of them but one of the biggest keys on that though is that everything that happened with his change is like centralized issues still is when one person actually owns the pot and controls the pot the it wasn't crypto that failed it was the exchange the banks the investments the over leveraging all the standard stuff that happens with regular banks. It's just brought into the crypto space. Right. So most people were thinking like, oh, there's a crypto that failed. No, it was Sam Bankman Freed. It was

the regular white man and they could balls of institutions of banks over leveraging, trusting him. And that's what failed. And people lost their money the same way like any other Ponzi scheme with a bank. So now everybody is saying that if you go on crypto, don't have it on an exchange. Right? Because if something happens to that exchange, they can't pay you out. Right? So that's why I think crypto.com...

They can freeze you out. Coinbase won't pay out, right? That's one of the rumors I've been hearing. There's some terms in the agreement, but not specifically that they won't pay you out. You understand me? In incre increments if you want to pull out a certain if they don't have it but what they're saying is they that's like i said that they have enough right asset per asset so if they said they got one bitcoin they actually have a bitcoin so therefore if everybody wants to take it out then everybody can that's a difference but if you get crypto and you

hold it in your own what they call a cold, then it don't matter what happens to the exchange. And that was the whole point of cryptocurrency. It's to not have it under centralized authority where one person has control or if something happens to that institution, the money goes down and you lose favor. No, it's saying that you got your money, put it in your wallet. So no matter what happens, you good. That's the whole point. A lot of people, whether it's the crypto or the NFT, it goes back to education. If you don't educate yourself, you're ignorantly going into another asset class where you're going to fail the same way you did in the previously one. Right. So we have to get educated on every single thing that happens because it could be beneficial to us. We could use it for a tool. But if we don't get educated and we're ignorant, then we're left up to the people who

are educated and hoping that they don't play a scheme on us like they've always done. The part about the decentralization is that where's the regulation, right? So like, if I look for a balance sheet and you can't provide it for me, I don't have to provide you with that. That's a fact. That's part of it. Let's talk about

the average person in the hood. Yeah. Average person in the hood. Got a couple dollars. W average person in the hood. Yeah. Average person in the hood. You know, got a couple dollars. Yeah. Wants to leave the hood. Uh-huh. Doesn't know how to invest. Right.

Is crypto something? I'm going to say educate yourself first. Yeah. First thing you should invest in is your mind. That's the greatest asset. Yeah, I wouldn't say crypto. You understand me? But let's suppose.

But if you answer that question, I'm going to give you a whole blueprint. Because people say that all the time. Like, if I got $1,000, what should I do? I'm trying to flip $1,000. Yeah. So, here, here. And not get an A ball. Don't get the A ball.

Salute. Don't get the A ball. Don't get the A ball. Salute. Salute for not getting the A ball. Salute for no A ball. Yo, yo, yo, yo. Salute.

Salute for not getting the A ball, y'all. Salute. All right. Don't get the A ball. No A balls. Here's the thing. It's important to have. Let's talk to the guy who's wanting the A ball right y'all. Salud. All right, don't get the A ball. No A balls. Here's the thing. It's important to have. Let's talk to the guy who's wanting the A ball right now.

I'm going to talk to him. Okay, let's talk to him. It's important to have realistic expectations. Because when you have false expectations, that's when things go left. You think you got $1,000, you're going to make a million dollars tomorrow. You know what I'm saying? You're going to do things that's going to be a human thing. I see a lot of, yes. So what I always tell people is like,

right now we're on an investing wave right now. Everybody wants to be an investor. But investing goes hand in hand with making money. That's why we got to talk about business. I like to talk about business even more than investing. Because it's like if you don't have money to invest, then you can't invest. Talk to him.

So it's like for us, like we started a cash flowing positive business. Start a business with low overhead that has ability to scale that you can actually produce revenue within 12 to 18 months.

That's Sage? Uh, Palo Santo. Yes. Don't go with the Palo Santo. Sage. I got that at my office.

What is Palo Santo? That cleans us. It's like Sage. It's like Sage. It's like Sage. I'm keeping 19 key close to me. So before you invest in another business, why don't you invest in your own business?

The business you're talking about, is it the trucking business? Any business. We started this business, a little podcast business. That was the business that we started. So that's what works for us. But what's your business?

Is it going to be merch? Is it going to be selling products? You know what I'm saying? Figure that out. That's what we got to figure out before you invest in any other business, invest in your own business first. So what's the $1,000?

What's that recommendation for the $1,000? I can only tell you- That's not a lot of money in today's- It's a lot of money. We started Earn Your Leisure with $100. No money. Yeah, not even. Like, you know what I'm saying?

Yeah, I got some more gifts. My brother. It depends on how you look at it. You're getting me smarter as the minute goes. You're getting smarter just smarter as the minute goes you're getting smarter every time he passed me so here's a few businesses that you can start with with a thousand dollars right you can start a podcast yeah which is we we started a podcast i'm not just speaking from you know we actually started a podcast and now we're growing from a media company we ain't start with any money we started with iphones and we started with shotgun mics that we had somebody else that lent us the microphones.

Wow. That's not hard to do. You put the content on social media. You produce it. You put it on YouTube. The platforms are there. They're free to use. That's all there.

You can start a merch company with no money. Right. We talked about before how you have- On-demand printing. What's that company that we- Printful. Printful. Printful.

I used to love Printful. Printful is a company that is free where you actually, somebody orders a t-shirt, you give them a design. Now, when they order it, then they print it up and they ship it for you. They take a lot of the margin, but it's not costing you any money. Now, once you get enough money, now you can go directly to the manufacturer. It's just not having overhead from the beginning. Exactly. Just getting started.

We don't take on any inventory. You know what I'm saying? We don't take on any return. They do all that. All we did overhead from the beginning. Exactly. Just getting started. We don't take on any inventory. You know what I'm saying? We don't take on any return. They do all that. All we did was create the design, created the community that wanted the design, and they ship it out for us. And it's learning skill sets that become businesses.

Do you sell those? Yeah, I sell these. This is my Crown Society business. So we got these. We got the hats. We got clothing. You know what I mean? We got a bunch of different things.

We got the health products we got clothing. You know what I mean? We got a bunch of different things. That, we got the health products, right? I do coaching. So it's like everything that I do, I teach. Right, this is a family business. One that I hired my whole family. Oh, this right here. Oh, this the Goldwater right here. You ever heard of colloidal silver?

Yep. So this is colloidal gold. Yeah, it's holy. It's holy water. Go ahead and take some. Holy water. So we born with 0.02% of gold within our body so we're born with all these different minerals within our body we have gold within our body i've been trying to tell you that

yeah we do but when you increase certain minerals within the body they have effects right magnesium zinc all these different things same thing with silver and gold gold is a superconductor of electricity it was the ancient egyptians that used to utilize it back in the day they believed Elysium, zinc, all of these different things. Same thing with silver and gold. Gold is a superconductor of electricity. It was the ancient Egyptians that used to utilize it back in the day. They believed it was the elixir of immortality. So they believed that because it's the only element that doesn't rust, that if you continue to drink it, then you won't rust, essentially. But they used to take it in a powder form.

You're telling me I'm drinking gold. Yeah, you're drinking gold. It's in small parts. It's not Goldschlager, relax. Yeah. gold yeah you're drinking gold so it's in small yeah so historically it's been known to be good for anti-inflammation 36 ounces a day you know electrifying your nerve ending some people report having like super lucid dreams because you got all this electrical activity in the mind so there's multiple benefits we got that we got smart moss yeah we got nootropics that one is like

that's a vitamin c moss you understand me so we need that during different seasonal cycles so it has c moss in there it has vitamin c in there um that one also has a few other different ones we just named it moss because it has that's the base of it but it's like we got sports moss when it has like cordyceps because we got shrooms in there. So these are medicinal shrooms that we put in there. Same thing with smart moss. Got his attention.

They have some that, we got the smart moss that has the lion's mane. She's like, I got the shroom shroom. She raised her hand like, wait, what? Shrooms? No, because think about it. I'll have two of them. We got the liquor culture. Now imagine if the liquor culture go hand in hand with the health culture, though.

It needs to. Imagine if the liquor was made from shrooms. That's innovative. That's very innovative. Imagine that. But we got to, that's another conversation, though, because most of the mental health issues in the black community are brain health issues. You understand me?

We over-chemicalize and under-mineralize. You trying to get somebody in the hood to focus, to learn? They can't. They can't focus more than eight seconds like a fish. And there's an Adderall shortage. But if you bring something like sports muscle, what we have is allowing you to sit there and focus. We go through different P cycles throughout the day.

So there's cycles where we can focus, cycles where we can't. But when we eat wrong and our gut health is bad and our body is bad, then we're losing that focus. We can't concentrate. So we can never get into that flow state. You understand me? And so when you're talking about black people doing business, you know, wealth comes from health. You're talking about health. You're talking about being financially healthy when you're talking about wealth. So we first in our neighborhoods, we got food deserts where you don't have access to nutrient-available food. Same thing, why I call it a financial desert, because you don't have access, right, to somebody who can give you financial education or give you financial advice.

So if we want to change anything, we have to start with the diets of our people, the way we eat, what we intake. And then look at the food deserts. Look at, specifically, the type of restaurants in our neighborhoods. You got the Jack in the Boxes. You got the Wendy's. You got the Murder Donald's. Look at, specifically, the type of restaurants in our neighborhoods. You got the Jack in the Boxes. You got the Wendy's. You got the Murder Donald's. All of these different ones, they're there to kill us. Ronald McDonald looked crazy to me right now when he said that. But I'm just saying, there's no nutrient in that, and it's a desert, and that kills us.

So, the sperm count is decreasing. He put on his hood. Yeah, no, it's serious, though. Y'all got the hood on. Because during COVID-19, they said that we had the highest predisposition, right, to the higher rates of illnesses. But nobody addressed that fact at all. Nobody is talking about the fact that we will talk about business and then we will put the same things that kill us in our neighborhoods in the name of capitalism. Right.

So that's why I talk about social entrepreneurship and social good. If we're going to do it, do it like my bro in the locks. You understand me? To where he's putting something, Stouse P, to where he's putting up a juice bar in his neighborhood. That's a good. I don't really care about if you just do business. You have to do good business. A business that is good for us.

So our people suffer from a lack of being able to focus right entertainment so it is a fight between entertainment and education this is why we make an edutainment so that is educational entertaining so we can actually get your attention the greatest fight right now is for black people's attention black people's attention is worth 1.6 trillion dollars that's why you understand me so we can get your attention to products that will actually help you that's healthy for you that'll get you thinking about vision long-term thinking business education and you develop any skills black people smart moss smart moss is black people's adderall black people yeah so i know how my white people get down white people can take it, too.

We take white dollars. The Addys. They all great. Nuri, Nuri, Nuri, before I forget. The skill sets for assets is the only. You asked about that $1,000. I want to finish that because I didn't get a chance to finish it. Okay.

I said clothing. I said media with podcasts. Vending machine. Talk about it. $1,000? Absolutely. Close to it. Absolutely. If not, a used vending machine. Talk about it. $1,000? Absolutely. Close to it. Absolutely.

That's what I'm saying. A used vending machine, right? A used vending machine. So, like, you think about it, like, you put it in places, like, obviously, we went back to our old high school,

right? And we looked at it, and we're like, yo, there's no vending machines in here. This is an opportune place, right? You put condoms in the vending machine? No, we ain't put, not in the high school.

No, no, no, not in the high school. Not in the high school, but you could do that in college. College, college, college. But college, college makes the high school. No, no, no, not in the high school. Not in the high school, but you could do that. They might need it though. College, college, college. But college, college makes sense. High school need it too. High school, well.

Yeah, they do. They having sex and they have a baby. It might be controversial if we put it in a high school, but colleges, that's definitely an absolute, a perfect place.

A perfect place. Like in LA, they put marijuana inside the vending machines, but most people, they use the vending machines, but they don't look at it as a business opportunity.

We looked at it like, yo, there's no vending machines in our high school. There's kids that are transporting every day. I know they're not eating breakfast. We got healthy options that we can put inside these vending machines. On top of it, we can put water inside the other vending machines. So we're looking at it like, this is a business opportunity. Not only are we helping our community, but

we're helping the economy inside of the school, right? Instead of having bake sales, instead of having fundraisers, we can actually help them create their own economy. And on top of it, we can help the senior class by donating the proceeds from what they're already putting in. So it's a self-efficient economy. Not only are we doing that, but we're like, yo, look, let's employ some of the people

who are in the school, right? So we hired the seniors that are in the school to now run the machines and have them as part of the business. We got our young boy here, Abdullah, who's running that business. And we think of it like, oh, it's a vending machine, don't make no money. But like, yo, our vending machines is generating $3,500 a month. Right?

Just on an ecosystem like, oh, I'm going to stop there, I'm going to get a beverage, I'm going to get something to eat before I go to class. It's self-sufficient. And so you think about $3,500. You tell me a business that's generating $3,500 for an 18-year-old right now with a $1,000 investment. Right? After you pay that $1,000, you tell me a business that's generating $3,500 for an 18-year-old right now with a $1,000 investment, right?

After you pay that $1,000, after the first two months, you've already got return on your investment. Now everything is just profit. You see what I'm saying? And this is something that's so simple because people use it all the time. What we're starting to see is people taking that episode and that information, and they putting it in college campuses. But we're seeing people in the entertainment industry like, yo, I'm going to put that in

my studio. Because guess what? What people do when they come to the studio? They smoke. They're going to be hungry, right? Are they putting it on college campuses, but we've seen people in the entertainment industry like, yo, I'm going to put that in my studio. Because guess what? What people do when they come to the studio? They smoke. They're going to be hungry. Right? Are they putting on college campuses? They're going to need condoms.

We've seen a vending machine that had champagne inside, Ace of Spades inside in LA. Right? And so you think about the bottle and the upcharge, and the thing about the vending machine is that you get to set the price. Price, yeah. Right? And so we know the margins. And so we're going to make sure that it's profitable, that we make money, but we're also going to service our community as well.

And so these are the type of businesses that when people, we pass them every day, we never think that this is money. It's like what you said with the trucking. We live in New York City. You from New York, right? We see trucks passing us every day. We're not thinking like, yo, that's a business that's passing us. That's actually somebody's business that's going to a place. I've seen a documentary on Netflix where John Gotti and them actually looked at a truck that drove through Manhattan that didn't have their sign on them.

And I was just like, they were like, who has the balls to drive to New York City without having our sign on them? That's a fact. And it's like, one of the things you never think about, so it's like,

you grew up, have you ever seen anybody take money out of a vending machine before? Yeah, I have. Have you? No. I have.

I've never seen it before. And the reason being is because they come at odd hours, two o'clock in the morning, because they don't want you to think it's a business. Growing up, I've seen vending machines my whole entire life. I never looked at it as a business opportunity.

I looked at it as an opportunity to spend a dollar and a dollar and fifty to buy something. Because the original vending machines was 25 cents. You twist this shit and a bubble gum comes in. The gumball machine. Yeah, gumball. If you do that long enough, that's like $600 in a month off of gum.

I have to say, once you change your mindset, everything becomes an opportunity. You see trucks drive every single day. 99% of the population never look at it like somebody owns that truck. They just looking at it like that's a truck driving by. You see a house on the street that's messed up, you just thinking it's a band-all.

You're not looking at it like, oh, that's a distressed property. I can buy that for under market value, fix it up and then sell it for a 50% profit. But once you start to look at things in an investor, everything around you becomes a business opportunity. Now you're like, who owns this restaurant? Who owns this liquor?

Who owns these microphones? Who's making these microphones? How can I manufacture? How can I actually- How can we get them to sponsor? I know that. How can I have a How can I actually get them to sponsor? I know that. How can I have a podcast studio so now people can rent my studio and

come in? Everything becomes an opportunity. There's opportunities all around you. You're talking about that $1,000. I can go on and on and on about businesses. First, you got to look at your mindset. Once again, it goes back to not being a victim. You got to look at yourself as somebody that's in a world where there's opportunity all around you. Are you going to take advantage of the opportunity or are you got to look at yourself as somebody that's in a world where there's opportunity

all around you. Are you going to take advantage of the opportunity or are you going to complain? You can't do both. You have to pick a side. Create something. When you walk outside, what are you seeing? Are you seeing opportunity? And be willing to fail miserably and pick it up and do it again.

Failure is the key to success. That's what stops most people. They'll try something, they'll fail, and that's it. That's my sense too. I don't even look at that as a failure, right? It's either... A lesson. You learn.

That's part of the process. The process is better than the taste. That's what I said. Language is better than the taste. I'm gonna wash my hands. I'm about to sign. Be right back. You can keep going.

You know, one of the things I teach my students... This is better than the taste. This is smell way better. One of the things I teach my students is how to write books, right? You can't oversaturate the market on books, right? Even e-books, right? Everybody, even if you got a podcast, you can take that podcast and you can pay somebody to edit that,

type it down, transcribe it, and turn it into a book for you. You can pay somebody on Fiverr. You understand me? You can go to $48 books. Fiverr is untapped. Come on now. I can't believe people don't know about Fiverr like that. And that's a marketplace of skills.

If you develop any one of those skills, you give yourself a job. Right. You understand me? I taught the homie that got out of jail how to utilize an AI program to where he created art by just texting in props. Then he threw an art show and he sold a painting for $1,000. Right? So it's like learning these skill sets mean that you have a skill set where you never going to go broke. Because there's always going to be value in it. But that's why it goes back to education that the best thing you can do with

a thousand dollars to educate yourself that's gonna give you a return for the rest of your life right like all these products i have i designed every single last one of them you understand me i built the positions in the family the books i was the one who ordered it who designed it who put everything out in there every program that we, we're showing you what can be done with little to no money. But you can't do nothing without knowledge. You understand me? That's why the quickest way to add value to yourself is to learn something new. The quickest way to add value to somebody else is to teach them something they didn't know.

You understand me? And the thing is, too, not to cut you off, but the thing about it is, like you said, failure. You know what changed my life, bro? When I realized that I'm going gonna die one day right and at the end of the day it doesn't really matter with someone because it's like we get hung up on public perception what people are going to think about us right you know if if it doesn't work out i'm gonna be embarrassed this is a finite life like it doesn't matter in the grand scheme of things right what does that really matter nothing right and it's like ultimately you're gonna die so you're either gonna die with regret you're gonna die with failure or you're

gonna die with accomplishment right so it's like i could take having failure on my on my jacket but i don't want to have regret so that was like even like what we do now like i had the vision of what we're doing now in 2012 and it took me seven years to actually actually do it because i'm like you know self-doubt and people going to think a certain way. Then when I realized that people going to think something about you anyway, regardless. And it's like people will go to 10 different job trainings and job opportunities and try to get all of these positions. And, you know, they'll add a 15 different job interviews. They might get one.

They never look at it like I failed 15 times. But you start a business one time, it doesn't work out, and then you say, this is not for me. What if you went to one job interview, you didn't get hired, and you say, this isn't for me? You know what I'm saying? It's like just a mindset. So I feel like when you understand that ultimately,

no matter what you do in this world, it's not going to be the end of it. You know what I'm saying? Even if you fail, you can always come back. Is there businesses that have invested in it and failed? Yeah, for sure. We started a music app. Yeah. You cannot be a part of the world.

You cannot be a part of the world. For businessmen, exactly. It's part of it. It's a learning experience. I kind of, I like failure. You understand me? I don't like the idea of perfection. Even when people try to cast you as a leader,

they want to hold up this image of perfection so if they find any flaws, they feel like they're exposing you. Somebody wrote that in the comments. One day, 19 keys, you're going to be exposed. I said, I hope so. Because the more that I'm exposed to the world, the more I grow.

The more I'm exposed to myself, the more that I grow. I'm not afraid of my own flaws and failures that's where I become a man that by learning myself and developing myself in those areas society has become so hypocritical that we will demonize somebody for the same flaws that we have right in public so I've gotten to this part where you know seeing somebody start a business the results is cool. Like seeing the flying is the watches, all of that. But what I look at is the process in between.

So are you telling me that you went through all of them nights of stress? You went through those different times of failure. You went through that lack and that sacrifice and that fasting and you still made it through. And you still kept pushing to higher levels and you haven't settled yet. I look at a person and I see them going through the darkness to bring it to light. I don't look at the light and saying that, oh, I want that. Most people want the results, but they don't want the process. So therefore, they never achieve it. That journey.

This shit smell way better than the stage. Come on, man. Listen, listen. Come on, man. You got to put me on. What the fuck is this? And does it do the same shit as stage? Yeah, it does the same thing.

You mean, you wasn't confident? It's slightly different reasons. You sure? You got this? You ain't never claimed this. Come on, man. Yeah? Don't play DJ.

What is this called? What is this called? Palo Santo. Palo Santo. Palo Santo. Palo Santo. Palo Santo. Palo Santo. Palo Santo. Yo.

Palo Santo. This shit smell good. Sage. Sage be having a motherfucker smell different. That's why I don't be bringing sage everywhere. Palo Santo. And what do you call this? Palo Santo.

Palo Santo. Palo Santo. Reset the energy. You said what you said. Cleansing. Palo Santo. Where'd it come from? I mean Reset the energy. Cleansing. Palo Santo. Where'd that come from? I mean, I know Cubans use it. I can't say.

I'm sure. This smells like cocaína. I just wrote another post about this. Hold up. Coconut. That's what I mean by that. They thought I was smoking weed, but I was lying. Palo Santo.

Yeah, nah. This shit smell good. I ain't going to lie. And look, Sage. Palo Malo, he said? Sage don't smell good, but I can tell sage bring the devils away from you. Palo Santo

is a tree that's native to Peru, Ecuador, and other South America countries. It grows in tropical dry forests. It produces fragrant resin. In Spanish, Palo Santo means holy wood. So that's holy wood you smoking over there, right? No, I'm not smoking it.

No, you're lying. It's smoking. Right? No, I'm not smoking it. No, you're not smoking it. No, no, no. You lighting it, it's smoking. Okay, all right, all right. I'm fucking with you. I'm fucking with you. Everybody see this. I'm fucking with you.

It's in the atmosphere. But for thousands of years, the wood, the resin, and the oil has been used for medicinal purposes. It has been mainly used to treat pain and stress,

but it's also used to clear negative energy. You understand? Like sage. Like sage. It's like sage. It's key. Right.

Yeah. So do y'all believe... Different ceremonies, they use different things. Do y'all believe in Dr. Sebi? Like sage. Like sage. It's like sage. It's key. Right. Yeah. So do y'all believe? Different ceremonies, they use different things. Do y'all believe in Dr. Sabey? You know what's so crazy about Dr. Sabey? So you know Dr. Sabey.

Let's take a shot for no reason. Let's take a shot. Let's take a shot for no reason. Because I feel like you're about to get deep with Dr. Sabey. You know, a lot of people heard

about Dr. Sabey with Nipsey Hussle, rest in peace to Nip. Right. And recently. I remember with Left Eye. I heard. Left Eye Eye. Left Eye first. Even Left Eye, that was like in the 2000s.

So my mom, in like mid-90s, my mom had some health issues. She was kind of overweight or whatever. And she went to Dr. Sebi in like 95. In Nicaragua? In Brooklyn. Oh, good. He had a shop in Brooklyn. And she lost 30 pounds in one month and transformed the whole life. In Nicaragua? In Brooklyn. Oh, good. He had a shop in Brooklyn.

And she lost 30 pounds in one month and transformed the whole life. She's been vegetarian ever since. So that's the first time I heard about Dr. Sebi was in the 90s. Wow. When my mom went to him. You had no idea. Yeah, I had no idea. So it was like, and then ever since then, I had one of my friends, he's in a wheelchair.

He went to the compound. And not Costa Rica. No, Nicaragua. No. Was it Nicaragua? No. It's not Nicaragua. Honduras. Honduras.

Honduras. It's right there. Honduras. Honduras. His name was. It's not the same. So, you know, it's a lot of controversy But I know from first hand experience Cause like I said my mom

Was like going to him Isaiah you know I fuck with you And I seen I seen the effects First hand As a little kid How it changed her And she never went back

She hasn't She hasn't eaten meat In 30 years Like you know what I'm saying She hasn't eaten meat in 30 years And you eat meat?'m saying? She hasn't eaten meat in 30 years. And you eat meat? I'm a pescatarian. Me too. Dr. Sebbies, my business partner on the Goldwater Company I got,

one of his step-sons, that's my business partner. You understand me? So his mother was the one who helped found the Orisha Clinic that he had. It used to be right there where the Brooklyn Center is, where the Netset, he used to have that clinic there. That's when he first made the claim of curing AIDS, right?

Do you eat meat? No, no. I'm pescatarian. Sometimes I like some lamb. Sometimes. Sometimes. That's extreme. I'm just saying, this year, because I've been working out, I'm on my job

right now. Fish and lamb. Lamb and a little homie. I've been throwing a. I'm on my job. You're talking about they're going to want to take you to school. That's extreme. Fish and lamb. And lamb and a little homie. I've been throwing a little lamby fish. Slaughter the lamb occasionally. Dr. Sebi, you know, he was in a nation of Islam.

He first learned about health science from the Honorable Elijah Muhammad. Honorable Elijah Muhammad had one of the how to eat and live. And it was also about eating one meal a day.

Yep. And he sat at the dinner table with him. You understand me? Say be, well, Elijah Muhammad. I didn't know this. Yeah, that's where he first got his discipline from being an FOI. Oh, really? Oh, yes.

So, you know, I've talked to his wife about this, his ex-wife, of course. You understand me? And she was giving us the breakdown. But even he tells you that you can go on YouTube and he'll give the breakdown. He said the Honorable Elijah Muhammad was the only person I've seen talking to black people in America about health and food. Right. And of course, the Honorable Elijah Muhammad don't get nowhere near enough credit for the impact that he's had on the entire globe. Right. If you remove the Honorable Elijah Muhammad from history, how many things do you remove from history? The whole entire world has to change.

Hip-hop is not hip-hop. You understand me? Dr. Sebi is not Dr. Sebi. There's no Black Panthers. There's no Malcolm X. No Public Enemy. There's so many consciousness as we know it. There's no 125th and Harlem.

You understand me? Exactly. So, you know, the lineage that he left behind was a lineage. And that's why, that's like somebody I look up to. That's why I got it right here, because I look at what he did. That was tangible. He had businesses. Right.

He had imported. Yeah. He had his own plane. He had a fish imported export business directly from Peru. Right. He had trust. He had like a college institution set up. He had barbershops.

He had a lot of chicks, too. Huh? A lot of chicks. Well, you know, you are wild. I imagine you've had a lot of chicks too huh a lot of chicks well you know you are wild i imagine you've had a lot of chicks too nor back then yeah back then that was back there too you understand me well i'm just saying man this was a man who had a third grade education and he took a knowledge that he was taught and he changed the world with it. That's right. Right? So, you know, we look at many different men in history and we don't ever look at the root. But if you go to the root, what he was doing, everything that we've done, he talked about. He had an economic blueprint.

Right? It was a full breakdown of how we can give like five to ten cents a day and how we can create our own. He talked about separation. He talked about do for self. So everything that I'm doing right now is based on the lineage of my ancestors. You understand me? And the goal is to stand on the side of them or go further.

And until we've reached that plateau that they've reached and we go further, we haven't done enough yet. And we can't say that we have. Right? Marcus Garvey, he had multiple businesses. He started the Black Star Line because there was a White Star Line. He had stock certificates for all of the people, and he had 25 chapters around the world before social media. Frederick Douglass had his own media company.

He had his own newspaper, the North Star, that would circulate. The most successful leaders of all time controlled their own media. So when you look at Malcolm X, you look at the Honorable Elijah Muhammad, you look at Minister Farrakhan, you look at Minister Farrakhan, you look at Frederick Douglass, you look, right? You look at Marcus Garvey,

the final call, and before that it was Muhammad Speaks. The final call back then, the paper was the internet. Right, that's what I'm saying. The paper was the internet because it was hand to hand.

Controlling that media though is key to leadership. They didn't do no news unless they got the paper but the question that you asked to kind of bring this full circle

remember when I said about the watch having the movements and that was the most important thing that financial literacy financial intelligence money

and physical health go hand in hand your life has to be in line so from your relationships to your health all of that's extremely important because it's hard to you know have a financial you know well-being if you're out of shape like you know what i'm saying if you just if you just focus on your health you can't even focus on trying to

invest like you know what i'm saying if you're having trouble breathing right that's that's more important than anything you know what i'm saying So this is extremely important as far as what we eat is extremely important. Working out is extremely important. So having healthy relationships is extremely important. And we talk about finance and money, but it's 360. All of that goes into play because just having one area and having all the other areas dysfunctional, it's not gonna work.

You gotta have a movement, just like a watch, where everything is moving efficiently. Yeah, it's not going to work. You got to have a movement, just like a watch, where everything is moving efficiently. Yeah, it's how you do one thing is how you do everything. Right. I mean, we literally watched you, right? Like, we watched Noriega to N-O-R-E. Goddamn it.

I'm going to get a lot of Nore to read. We saw all that, but also we saw, like, yo, I remember I'm watching Norie run eight miles. Right. I'm like, yo, damn. On top of that, I'm watching him now. I got the balance. Exactly. I'm watching him as a husband. So, like, people discount damn. On top of that, I'm watching him now. I got the balance.

Exactly. I'm watching him as a husband. So, like, people discount that fact. They don't want to talk about that fact. But every time I've seen you, I've seen your wife with you. Yep. You see what I'm saying?

Like, all of it encompasses. That's real shit, right? That's real shit. Come on. Let's get some more of that. Let's get some more of that. That's real shit. That's real shit.

I've seen her with you, but it goes into that point of like, yo, it's a balance between everything. Uh-huh. Like, I hate when people come to me and they judge me for what they know me from. People come to me like, what, what, what? This ain't the Melvin Flynn LP. That was like 78.

But then also people remember you for moments in time. Like I said, I know it was 20 years ago, but it's like I still play the war report to this day because I remember what that meant to me at that moment in time. No, no, and that's beautiful. Like, you know what I'm saying? Like, I remember it was written. And I love that, but I just also wanna live in this day. Nah, nah, nah, shut the fuck up.

I don't know, Nas' new album, Nas' new album, he keeps saying, he keeps saying, King of the Three, he keeps saying, no problem. Yeah, but this is you now. I love the fact that you love Illmatic, but I'm living right now. I think there's a generation of people

who weren't alive for that war report. They weren't alive for Illmatic. All they know you for is this. Yeah, listen. That's incredible. There's people that look at me and say, you rap? For a whole generation, they might not even know you rap. And that's dope.

Dope and horrible. No, no, no. know you rap. And that's dope. That's dope and horrible. That's dope. It's like, look at these Jordans that we got on. Look at these Bo Jackson's that we got on. Not a kid alive

that's wearing these right now knew what Bo Jackson played. They knew what Michael Jordan played. But guess what? They went and researched that. But they're getting millions of dollars off of hip hop and they won't research hip hop. That's what I'm saying.

That's fucked up. When I told you that, I'm like, yo, look, I remember you, cannabis. Did you just hear what I just said? Some people research it, though. Some people research it. They don't. A small percentage. It depends on who they're around.

A lot don't care. A lot don't care. Early on in hip hop, everybody, you had to be a student of hip hop. Yeah, and you had to show. Hip hop was a community. I used to tell people it was like the gothic kids in school. Like you had to like. Hip hop was a cultural movement at that time, though, too.

The thing about it is like I sit there and I always look at these kids and they be like, you know, Jordan was better. And I'm looking at them like, how do you know Jordan? You never see them. You're telling me Jay-Z's not relevant. You're telling me Jay-Z's not relevant. You're telling me Jay-Z's not relevant. We didn't research music. You never listened to John Coltrane.

Kind of did. You wasn't listening to John Coltrane. Nah, nah. I'm talking to the wrong guy. I'm talking to the wrong guy. But keep going. Keep going. I was a global music.

But why are you saying that? But why are you saying that? Let's put that in perspective. It's always going to be the youth is going to be dominating on what's happening right now in this moment in time. Right. Because even me. But why they wearing Jordans and it's not this moment in time? But let me.

I'm going to tell you why. I never listened to Topp Dogg. For completely different reasons. You never did? I never listened to him. I did. Because that's before my era. My era was like Nas and then big and then jay well i

mean if your error is nas then it would be but no no no it comes from a chocolate he knows that what's like 92. yeah now it's like no it goes right into it i mean q-tip produces yeah that's true but i'm saying when they when they had their run he told him like he like like i love this hip hop let's go i love this it's crazy because like he's not that far like he's two years younger than me but his hip-hop starts a little different for me like i'm born in the south bronx right i'm listening to krs his i'm listening to tropical quest i'm listening to pub gaming it starts with like the golden arrow like it is naz and it's big and oh so he's for the gold it's a little story I can see how he sees that

I found your love for this evening it's that help me find my way it's not like can I kick it Tropical Quest it's a different one it's like now this is good hip hop shit it's like

it's Fife but see that becomes generational because all of it bleeds into each other you see what I'm saying yeah they do bleed into each other but you can't appreciate it you can't fully appreciate it unless you're each other. It's like three members of ChocoQuest by the time you listen. You see what I'm saying? Yeah, they do bleed into each other. But you can't appreciate it. You can't fully appreciate it. Unless you're a certain age.

That's his ChocoQuest. And, you know, I had an argument with my barber the other day. He's telling me about Biggie and Jay and whatever. We're having an argument. And I said, hold up, how old are you? And his age was five years younger. So he had a different appreciation. So I understand now where we're just connected.

Here's why we are connected, right? So when we did Madison Square Garden, we put on the minks. And it wasn't because we just wanted to put on minks. We wanted to pay homage to Pucks and Nas. We came out like, yo, this is hate me now. So even if they didn't know hate me now,

they're going to know it now. It's like I did with you. I'm like, yo, bro, I got to wear these orange these... This is the illest part, right? I'm like, yo, bro, I gotta wear these orange, these- That's right. Goddamn, makes me mad. The orange and blue BoJack. Goddamn it. Goddamn it, come on. This is the illest part, right? Yeah.

I remember I taped that when it was you, it was X, rest in peace. And cannabis. And it was cannabis on Hot 97. Freestyle. Legendary. And I'm recording that and I'm listening to it every day. Everybody, everybody.

Let me tell y'all. Let me tell y'all. 45. Make you do the pump dance to perfection. Let me tell y'all something that y'all don't know. You know what I'm saying? Let me tell y'all something that y'all don't know. That was a fabulous freestyle.

That's another one. Let me tell you something that y'all don't know. What? I showed up, but Punn was supposed to meet me. So it was supposed to be me and Punn, because I thought Cannabis and DMX was going at us. So it was supposed to be me and Punn. Oh, like a two-on-two?

Yeah, that's the first I didn't know. That's crazy. That's crazy. Punn showed up so late late i had to go up dolo that's crazy you spent the whole album oh he came no they wouldn't let pun up once i came up so he came up eventually he came he was there he was downstairs but by the time he's hitting me like this yeah this wasn't like you know my phone's red i'm spinning my rhyme man as i'm spinning my rhyme he can still call me like I had to wait to spit my whole shit.

And if you listen to that freestyle, Cannabis and DMX is jumping me. You think so? Yeah, they jumping me. I never thought that. Yeah, that's why I'm going crazy. Like, yo, what the fuck? Let me up.

And I just had to hold it down. Cannabis, one of the illest lyricists. Yo, he went crazy on that. That was like a 45-minute album. And Cannabis, I don't know where you get this fucking rumor that we sent him

a fucking car service that didn't show up. Remember? You didn't see this? For J Champs? I'll leave it alone. No, but even when you say that, though,

when you look at two of the greatest, like, platforms that revitalize a lot of hip-hop artists is Versus and his Drink Champs. Fat. You understand me? So, like, even revitalize a lot of hip-hop artists is Versus and it's Drink Champs. You understand me? So like even you created a platform to give yourself a new image in today's time and with a lot of artists because when I first started listening to Drink Champs when you was having all the artists come in like it was allowing me to re-appreciate them in their stories

right and I got invested into it the same thing thing with Versus, you got reinvested into their catalogs, you know? And then it reintroduced a completely new generation to this music in today's time, but without the context. Right? Because you appreciate Jay-Z because of the context of who Jay-Z is today.

Not even just his catalog. So it's hard for somebody else to appreciate an artist the same way if you didn't grow up in those moments that you feel that's connected to the music of who they are

like Nipsey Hussle appreciating Nipsey Hussle after his death and while he's living it's two different things and for the next generation they may only have his music to listen to

they won't be connected to the feeling of that time that's what I said like when I seen I seen Korn Mega I'm'm like, yo, damn. We started thinking, yo, damn, remember when Mega, that firm album, how we felt? You had Shaheem on here. I'm like, yo, this is great.

I seen Black Sheep on here. I'm like, these people don't even understand what that record meant in 92. It was crazy. That's why I told y'all, I'm so sorry. I'm so sorry to take your compliment that you gave me and then put it back on y'all. That's the reason why I look at what we're doing and I say, this is so beautiful

because we're helping people replenish their careers. But what y'all doing is something totally different. Well, that's what Puff told me. Hold on, let me finish. Let me give y'all your flowers. Let me give y'all your flowers.

Do not stop me from giving y'all y'all flowers. What y'all doing is saying, yo, listen, y'all can be next to Nori. You can live next yo, listen, y'all can be next to Norrie. You can live next to Norrie. You can live next to Paul. You can live next to such and such.

And you don't got to be an entertainer. Fact. You don't got to be a ball player. You don't got to be none of that. Maybe you selling bud. Maybe whatever. But y'all can be next to these same people in the same regard. Yeah.

With the same respect. That's why I tell y'all, your job is way more dangerous than mine. I appreciate that. I appreciate y'all. They say rappers is the most dangerous job. I'm being honest. Being financial advisors might be more dangerous. Because the collaboration.

Because even with rappers, even with rappers, there's not people who's going to tell us, yo, invest into this. Like invest into the burger spot. Go over there and do over there. Do the game on it. But y'all are doing that. So I just want y'all to be careful.

I was thinking that. We did the Roots picnic. Yeah, that's what Puff told us, too. We was at Puff's house careful yeah i was thinking that's what we did the roost picnic yeah that's what puff told us so we was at puff's house and he was like yo he's like we telling him like yo you the inspiration like he was like nah nah y'all the tipping point y'all the first people in history that we said this i was trying to say this yeah yeah all right cool all right so it's a staff it's okay all right'all the first people To actually Show Get money Get fly

And not have to cool Not have to rap Not have to dance And y'all just getting money And y'all doing it Through business And y'all showing other people He's like

Y'all the tipping point bro Like y'all really Changed the whole dynamic In this shit So thank you for that brother I appreciate it Nah nah nah Thank you for having us

Thank you for having us Thank you for having us Yeah Come on, everybody. Everybody. Everybody. Yo, I'm sorry to keep reiterating this. It's because if I show a kid right now in the hood how to hold a gun. I might be

one of the most dangerous dudes in the world. Show him how to do this. But if I show him how to never hold a gun, I might be one of the most people who gives a fuck about him. And that part is not cool.

And that part is whack. I heard somebody say, if your OG is telling you to go outside, then your OG ain't your OG. We have to spread the rhetoric, the facts that being a drug dealer or being on the block or doing that, that's not the only way.

That's all we had back then. We had athlete. What does Big say? You either have a jump shot or you had a wicked jump shot. You either sing Clack Rock or you got a wicked jump shot. No, we way past that now. We passed. I think the key there, what you're saying.

But I'm from here for a whole nother diablo. You know what I'm saying? We way past that now as well. It's like the og culture is so lost because being it ain't no more gangsters in hip-hop it ain't nothing because but even just the idea of a gangster like we took the worst parts of like the italian mob culture right we didn't take the parts about family right protection right we didn't take the codes we didn't take that we took the worst parts of bullying

each other and criminality against each other, not creating protected covenants of families in different orders and establishing that community. Sunday, they will get all of them to be with their wives. That's family and communion and standards and culture.

We took the worst parts of everything that we see and then we glorify that. So we kill you if you violate. Right. So an OG or a gangster got to be somebody that has the ability to protect the neighborhood, to employ the neighborhood, to be able to educate and teach. It's just the fact that we got a backwards culture. Everything that's good for us, we glorify. I mean, everything that's bad for us, we glorify.

Everything that's good for us, you understand, we look at it like it's lame okay but how do we do that then how do we start that's what we represent so like by you know a man is his intellect that's what makes a man really a man not his physical prowess anybody can go in the gym workout anybody can pull the trigger but what makes the real man that's remembered as legends in time that we really look up to is the way they use their mind. You understand me? And changing the narrative of the ones that's smart, you understand me, are the ones that should be followed. Right? Not the ones that got issues and anger and they always want to fight everybody and kill and shoot their brother or sis.

And they get strikes for doing some dumb shit that didn't matter and it started off something that didn't matter. Like right now, my problem. Like if they offered you the $500,000 or the jay-z meeting what would you take what you mean i'm taking 500,000 i mean and so you gotta look at the context is a person and what a person spent 500,000 to get next to jay-z because they want to leverage it so they can have a relationship with him to build off that. Now, if he sat there and he do an interview with me on high-level conversations, that's more worth it than a five-minute meeting. You understand me? I'm going to leverage that way past $500,000. So I think the context in your strategy and how you're going to leverage it matters the most. Leverage is everything. You understand me? So it can't

always be simple as black and white it say that okay do i have a strategy on how i'm gonna utilize this connection and relationship or am i there to get inspiration during a five-minute meeting no because in that case if i already got a business plan where i can use a five hundred thousand dollars i don't know let's say it's dinner but if i got a business already and I can use a $500,000 infusion And investment into that business And that's going to take me further than talking with Jay-Z You understand me? I'm going to do that

Maybe flip that to $5 million And see if I can take $500,000 and get a dinner with Jay-Z Let me tell you why I take the dinner Because this isn't theoretic This is real life When we met Steve Harvey And we spent time with him, we interviewed him,

we talked to him, whatever, and that relationship's worth more than money. That sounds cliche, but that's real. So when we met him, he took a liking to us.

Jesus, he could have been in my DMs. He said, yo, he said, yo, I like y'all. We're going to make

a lot of money together. Shortly after, we became business partners. We did an event called Invest Fest. We have 14,000 people in Atlanta. He just invited us to Abu Dhabi. We was in Abu Dhabi. It looks like we're going to be doing stuff in the Middle East.

So it's like that relationship is going to be worth way more than $500,000. Yeah, that's leverage. So it's like you're looking at short term as opposed to looking at long term. Invest in people. Like your life is worth more than $500,000. I can't put a price tag on your life. I can't put a price tag on the information in relationships that we could potentially do.

Like, let's do real business. We don't need money right now. Fortunately, through the grace of God, we're not hurting for money. So when you're not hurting for money, then you start to use your intelligence. The problem with not having money is that you're in survival mode. You got to be very careful about people that's in

survival mode because they'll do anything for a short lick. This ain't a lick. This is a long-term wealth. There's a difference. You got to be in position to leverage that meeting too because if a person ain't got nothing, they can't do nothing with it. Two days with Jay-Z.

In our communities, we're so used to that. Like what you said, like, yo, shout out to you for teaching the Bronx. I'm watching survival mode, right, while I'm trying to get to the next space, which is that thrival mode. Because when you get to thrival mode, then you see the world differently. Now you see everything as an opportunity. Now I'm not taking the 500. I'd rather take the meeting because it's going to lead to other opportunities. Now I'm looking at the meeting because, yo, wait, he said something that I could create a business off of.

It's a different mindset. We got to go back to that. The mindset is the key. When we make that shift from survival to thrive, your life changes because now you see the pathway to freedom. And everybody has a different freedom level, freedom threshold. But when you're in that thrival, it's like, yo, this is obtainable. I have access to my time.able I have access to my time and once I have access

to my time now I'm free to think once you're free to think it opens up the door for you right while you're in that nine to five when you're survival mode

and I've come from that I'm teaching every day I'm watching nine to three every day I'm doing the same thing it's like yo I'm working

and then I start coaching I'm working from seven o'clock to seven o'clock I'm just trying to get dinner make sure my kids are good my wife right, and I'm going to do the same thing the next day. I don't have time to think or create anything else. I don't have time to thrive, right? But as soon as that time frees up, it's like, oh, wait, I got space now.

I got opportunity. My mind can now expand. And now I can create opportunities for myself. Or I can see ways to create opportunities, which we don't see in our community. Most people are just trying to survive on a day to day. Like, yeah, I'm gonna make it. You know, tomorrow I'm gonna do the next thing. I can't wait for Friday.

How many people are like, yo, I can't wait for Friday. Every day is Friday for us. Every day is Friday. I think we all just said the same things as far as just how to leverage that. What is your strategy? If as long as you're thinking in that manner, I think you're thinking in the right way you understand me and therefore everything you do in life is strategic to your means and your vision right like for me I can't do anything unless I have a clear vision for it right and some people don't have a clear vision like he said if you think in a

survival mode your vision only goes past your paycheck understand me I'm thinking of next week or what I can do with that money. You don't actually play in the playground of your imagination. Right? My hope, there's a thought experiment. If you tell the average person, think of what you think is impossible, then I want you to imagine yourself doing it. Right? So you start to stretch your limits.

Right? It was something you was talking about with the billionaires about thinking bigger. Right. Like sometimes we think based on what we can see instead of what we can envision. Right. The imagination is so powerful. The most powerful thing on the planet Earth, because you can literally imagine things that you may not have the resources for in your environment. But as long as you can imagine it, then you conjure it you can create it right so for me it's about imagining things having a vision all right now what's my steps to getting there all right well I don't know how to do it all right first step let me get the knowledge now that I have the knowledge now let me write down the steps on what do I need to do and I start knocking it out step by step and anytime I get to a step I don't know what to do next

the next step is always learn what to do, then execute. So if you start to think in an execution manner, there is no blocks, right? It's educate yourself when you get to something you don't know and then execute once you know, and then repeat that path forever.

Right? So for me, I don't never have a point in life where it's like, yo, you'll accomplish this, that, and the third. So what?

That wasn't the bigger vision. That was the steps to climb up to where I want to be. Yeah. That was one of the things Tyler Perry told us. He was like, yo, dream big, dream more. And I'm like, yo, what? Like, how do you dream more? But that comes with exposure.

You put yourself in positions and inside rooms where it's like, yo, the things that you thought were impossible are now possible. It's a fact. The thing Puff told us when he met us was like, yo, tell me your wildest dream right now so I can show you I can blow that shit out the water

so you can create more. I want y'all to see more. I want to show you how to do more. I want to show you that anything is achievable because he's seeing things at his level, right? A lot of people looking at us are like, yo, they're super successful. I love what they're doing. Yo, they changed my life. He's at a different level. He's seeing things at this level, right?

We got to get to that point so we can see the barriers that he's facing. Because we're kicking down barriers here, right? We didn't get to that level yet. We didn't get to that level. But he's seeing things at his level. How many people at his? He's new to it. Like, for as great as we think he is and as great as we think Tyler is, they're new to it.

We're talking about, when you talk about the Walton family, we're talking about generations of just wealth, right? We're talking about one of the wealthiest families in the history of the country. Everybody here that looks like us is new. So they're still learning and they're facing barriers, right? And so like as we climb,

it's like, all right, well, who gets to tell their story? Who gets to tell like, yo, what are the things you're facing at this level? Because as we're trying to climb to it, we need to know so that when we get there, oh, it's going to be a smoother process for us. That's the key.

It's like, yo, you're kicking down doors so that it's going to be easier for us. Right. You see what I'm saying? Like, that's why I think this is the most unique time. Like, when I say it's a financial evolution, it really is. Because it really is. Being financially inclined is something that's never been preached in our community. I've had 10 record deals. There's not one person I've ever signed

that somebody said, let me help you out, sir. Let me make sure you invest into the right properties. Let me make sure you take your money and give it

to this accountant. Or help you understand your contract and how your money is being given to you. 25 years. It's not one person. I had to go,

like I said, I think you said that earlier. I had to go and seek these people But the thing about it is It's like That's fucked up Where's

Where's the book That's ever gonna be written Like Yo This is how You go from You know Black and brown

Pornists To You know There's books that's out there We just gotta read more It's coming But also It's coming

This is Also like As far as You know how the NBA and NFL have a rookie symposium? We've been talking about doing that for the music industry. I'm sorry. A rookie symposium is like when rookies When rookies

first get drafted, a couple months after they go to Vegas, they go to different places, and they have a whole weekend of events. Like where they train them. This is how you talk to the media. This is how you deal with these relationship situations. This is how you deal with money.

So I feel like it needs to be a training camp for record artists. But that's... Let me just stop you. That's why we're so dumb in hip-hop. Because we don't have that well i just told you that's what we're working on yeah we're right yeah that's who we're working on artist development because you know why you gotta you gotta help a like me where i could go fly and help a

that's what you do about the up because you help somebody i can about to fuck up. Cause you help somebody. I can say, I'm up, nigga. We help you, you help somebody else, you help each one, reach one. Yeah, each one,

each one teach. And for the artists that sign and the artists that's not sign, like the independent artists, like, one of the huge things

is now, I know everybody wants to be independent, but don't really know how. You understand me? I have, Vic Menson was asking me about how to create a discord,

right, so that you can put your community in there and so you can have access to your own community. One thing I ask people all the time is like, you have your favorite artists, but how much money have you spent with that artist over a lifetime? Average person, probably $5 based on streaming, right? Artists nowadays stream. Back then we had physical streaming. You were selling it. It was a product. You were selling it. It was your business.

You understand me? But they changed it to the streaming companies, and a lot of artists didn't know how to adapt that. Like slimes, wherever you at, I got you for life. So learning business. You get creative. You get creative on every album. You get creative.

I never even knew. I forgot. And new face. You get creative on how to package your product, number one. You understand me? Otherwise, you always going to be looking for somebody else that tells you how to manage yourself, how to put the product out. Right? It's like social media.

We sign a contract once we go on these sites. Right? That says that they own all of our intellectual property. Right? And essentially, it's like signing over the masters to all your IP. Right? And that you can make money off social media, but you have to leverage it the same way

artists have to leverage doing concerts rather than getting a direct benefit of monetization, right? But we don't think about these things as business models. We just hand them over so we can get access. So the new world that's coming in when people talk about Web3 and things of that nature is figuring out how to be independent and how to own your own community,

how to own your own IP, how to generate a business around that that's a different game i want artists i don't know what the average rapper makes on google it say 70 000 and i think it's that's way too high yeah right but the reality of it is is that i'm just saying if if there's a lot of people that want to be rappers and i know some of them they're not making no money off of their actual career because rap is a career it's like a job it's a business like anything else no units no benefits no dental but they don't know how to package it how to create a product exactly how to run a concert how to build a marketing plan distribution around any of what they're doing so it's okay to be the artist in the creative community, but you have to learn the business that coincides with it. Otherwise, you can't complain about the contract.

I'm going to give Oakland some credit. I'm going to give Oakland some credit. Oh, give us a lot. Oprah? Oakland. Oakland. Oakland. Because one of our alumni from EYL, LaRussell. Yeah, yeah, yeah.

Shout out to LaRussell. He's incredible. You had him on here? No, no no but he's incredible you got everything that he just spoke about he has figured it out his mastering you know and we not we gonna do some stuff with him too but he's figured out how to monetize his audience whereas when most times people just buy tickets it's like oh there's no relationship between he

has figured out like yo how do i maximize knowing my audience knowing my and making sure that they get exactly what they need but also incentivizing the things that he's given and you pay you pay you pay what you want he really has figured out like like nip kind of glorified the yeah yeah yeah proud to pay proud to pay but he is really taking it to the next level where it's like yo you can pay anything you want so his album you could pay a500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it.

He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it.

He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. He's like, I'm going to pay $500 for it. And he's building up a core audience. Straight front, like, and you,

LaRussell, utilizing it to the sense where it's like, from a math standpoint, it's like, all right, well, if I pay a dollar and he pays $500

and if enough people do that, on average, I'm going to make about $27. If everybody pays a dollar or 10 and a couple people are like that, and you think about it,

right? Like, if you put out an album today, are you making $27 per album? No way, right? I'm not even thinking about putting out an album. Not that you, right? Like, if you put out an album today, are you making $27 per album? No way, right? I'm not even thinking about putting out an album. Not that you were.

Not that you were. No, you looked at me. Now I am. $27? Now imagine that. And he's doing shows at his house. Exactly. So he's direct to consumer.

Leveraging everything. Most people put out an album, and they're going to get, like, points on the album. So it's like, yo, you might make $0.09. Right. He might sell $10,000, but he's making's making 27 each time you know what i'm saying you gotta give credit though to the history of the bay area in general from being independent from the get makes a lot of things down south too though down south pine absolutely But, no, actually, I would say. I would say. Yeah, the Bay.

Down south. Of course. Of course. I'm getting all y'all flowers. No, but Houston, New Orleans, all that. You know what I'm saying? Independence. But everybody can reach independence now, man.

Yeah, I mean, but, you know, independence is key. Let me ask. This is going to be, like, probably the last question. Let's do it. This is going to be, like, cut head. Anybody who wants to answer it, do it. This is going to be like cut head. Anybody who wants to answer it, answer it. But murder and hip hop. Murder?

Yeah. Let's talk about it. Like the lyrics about murder and killing people? I'm just going to let you take it. The death culture of hip hop. Right now, it feels like death culture. Oh, murder. People getting killed.

People getting killed. I feel like it's energy. And I feel like Right now it feels like Deaf culture Oh murder People getting killed People getting killed I feel like I feel like it's energy And I feel like You know you gotta be Extremely careful Like I said Words have power The energy and the persona

That you put out Has power So you know When you put out A persona of Certain type of things Sometimes it comes back to you And when you're in an environment

Like you never hear about The J. Coles of the world But you never hear about The J. Coles of the world the kendrick lamar's of the world you never hear about these people talib quality you never hear about these people getting killed if you think about it right you never hear about no conscious rappers quote-unquote conscious rappers getting killed and it's like why why they're still black they're still rappers about anybody in another culture getting killed huh you don't hear about anybody in another culture getting killed. Huh? You don't hear about anybody in another culture getting killed, period.

Well, that's true, too. I'm just saying just within our culture. Yeah. How many conscious rappers have ever been killed? Yeah, that's what I'm saying. No, no, no, no, no. I'm with you. Just think about it.

How many conscious rappers? I was kind of a conscious rapper. Nah, pick off the street. Street, street, street. I was going to say, comments from the same city where we think about a lot of death, right? He's from Chicago. Yeah, he's from death capital. But how many conscious rappers

in the history of rap have ever been killed? Think about it. I can't think of anything. Yeah, I can't argue with you. Not one. I don't think I can argue with you. Not one.

How many quote unquote gangster rappers have been killed? Right. Hundreds. Pick them up. Every month. I think we...

So are we blaming the music or are we blaming the vibe? Tupac was borderline conscious but but towards the end of his career, he chose a persona of a gangster and a gangbanger. Right. I agree with you. You know what I'm saying? So it's like, I feel like, A, we got to be careful of what we champion

and what kind of energy we put out there, because ultimately whatever energy you put out there is going to come back to you. And ultimately, we got to be more careful about how we value each other. Like I said, just going back to conflict resolution is extremely important. And this is a good thing to end it with. Like, you know, what does it take to understand, like, to say, okay, I hurt you. I'm sorry. I'm sorry.

I'm sorry. Like, you know what I'm saying? Like, that's one of the hardest things to do as a man is to say, I'm sorry. And that's whack sorry Like you know what I'm saying Like that's one of the hardest Things to do as a man Is to say I'm sorry And that's whack It's easier to kill somebody Than to say

It's easier to kill somebody Than it is to say I'm sorry Think about that Like most people It's easier to Physically harm somebody I could punch you in your face And slap you

With no I gotta think about Saying sorry Right It's gonna hurt me It's gonna bring down myself It's gonna like Humble me Like I could rather just spit in your face than say I'm

sorry how do I don't how do you go on let you how do we how do we know how to talk to each other how do we know to apologize when we hurt each other how do we know how to communicate to be like your bro I wasn't feeling that without it escalating to the point where we got to talk it out. That goes back to children. Conflict resolution is the biggest issue in our community. There's people that's doing 30 years in jail as people that's underground because of conflict resolution. They wasn't able to communicate their problems. And they thought that the way to solve the problems was through violence and through aggression. Ultimately, that only kills two different people.

It's going to kill the person that's dead, and it's going to kill the person that's going to do 40 years of life, and it's going to kill their kid that's going to grow up without a father. It destroys the whole family. A whole community, right? So it's like, once again, going back to financial literacy, extremely important. Health, extremely important. You know, mental health, extremely important. Conflict resolution, extremely important. Health, extremely important. You know, mental health, extremely important.

Conflict resolution, extremely important. Communication, extremely important. Like, we really got to master the art of communication. We really got to understand how to control our emotions. We really got to understand how to talk to each other as men. And this is things that's going to really save and uplift our community. If we don't, we're going to be in a continuous cycle of violence and people dying and ultimately

nobody's winning from that. Nobody's winning from that. So it's like, learn how to deal with your emotions, learn how to communicate effectively, and hopefully this can change. But we have to get on a higher level of frequency

and I think the music plays a big part and this is extremely important because this is a music platform ultimately even though you had us on and we thank you for that but music is one of the most is probably the most important thing it's not your first time appreciate that this is your first time music is the most important thing in our culture so Another bottle has popped. That was a good sign. We got to be careful about the messages that we put in the music. Because the messages that we put in the music definitely, they impact the lives of the people that are listening to it.

So it's like the musicians, it's not just art. It's not just people say like, yo, you can make a movie. Music is different from movies. Because I never watched a movie and thought it was real life. But I listened to Prodigy And I actually thought That that was real life When I was 12 When I was 12

When I made the war report I didn't know That people were Exaggerating rhymes So the next album It was like You don't gotta do nothing Like just

Yeah And I was like Wait a minute So That's fucked up Yeah I'm talking You know

The honorable Minister Lou Farrakhan says something. He say, one rap song is worth a thousand sermons. Right? Sermons. Sermons. Like a thousand speeches, I believe. From preachers. Yeah, yeah.

For anybody, almost. I'm just saying a sermon is preaching. Well, I think the actual quote was speeches. I might have misquoted. But sermons or speeches. Because Vlad TV misquoted. Think about the power. You're going to skip over this?

We know who that is. That's a whole other conversation. But when we talk about hip-hop and the death culture around hip-hop, most people make music that is a soundtrack to their death, though, North. You understand me? And let me ask all three of y'all is this the first time we ever had music entitled death no but listen though let me let me finish this that's crazy when i went to nwa said let me finish my point real quick when i went to empire

music they had a uh party for empire i forgot what they call like every year they have one and they invited me to come by, right? Because I was speaking to some of the artists at BET, like Money Man, things of that nature. As I'm speaking to it, I'm sitting in the front, and mostly all of the rappers, everybody that's coming in, they come in, they stop, and they're paying homage and showing love. And then some of them will stop and be like,

Keys, you know, we talk this gangster shit, but I would actually rather talk about something else. But I don't know how to switch. I don't know how to change. You understand me? And so the way you come in the door often is the way you have to stay because you lose your audience. So it's a lot of times it's teaching them how you can make that pivot in music as well, because they'd rather make party music rather than talk about killing and murdering all of the time, because every rapper makes the soundtrack to their death you can go back to their lyrics and it looks like the description of how

they died like he talked about music is a frequency it can control the mind our bodies are water that music gets trapped into our subconscious and we're always thinking those lyrics over and over then we jump into the environments as well. So you talking about cats robbing and killing, then you got cats around you that rob and kill. So for you to get caught into the mix of your own lyrics only makes sense. When we talk about Greek, you know, from the hood we always talk about, listen,

we can make music that reflects the environment we see, or we can make music that reflects the environment we want to see. These are two different things. Can I refute you once, a second? No, no, refute you. Oh man, that's twice the guy I can't refute. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, Never heard of Omar Korshinego. That's that point. It's Scarface. Look, look. A problem in the hood.

Scarface the movie, then more Scarface the rap. Nicolas Cage. But let me, let me, let me. Nicolas Cage. These guys got, I took them all. 300 million in Watts collection. No security. But they're not in the, and they're not from the environment.

They're not in the environment. And nobody believes that that's actually, like I said, I'm speaking from firsthand experience, bro. Right. When I was... I got into a... I almost got into a fight about... At one point, I thought Prodigy was the best rapper of all time. I was there.

And you could not convince me that... I almost fought a dude. All right. Over Prodigy. In middle school. Rest in peace. He did or he did? He was about to fight.

I was there. I was in middle school about to fight. There was argument like, yo, Prodigy's the best rapper. He's about to fight somebody. No, Prodigy, like, you know what I'm saying?

So it's like, at that time, you couldn't tell me that every single word he's saying is not reality. Oh, you couldn't convince me

that it wasn't reality because that's how emotionally invested I was. I was never emotionally invested like that in any actor ever. I never,

I never watched a movie and thought, I'm going to fight over Denzel Washington. You know what I'm saying? You know what I'm saying? So it's like, we got to be honest.

Yeah, it's a good argument to say, but in reality, our culture, our children, are looking at rappers way different than they're looking at actors. And music is spiritual.

It's different. When I heard Body in the Trunk, bro, I had to question, is this a real story? Real shit. Great record. Great record Body in the Trunk, bro, I had to question, is this a real story? Real shit. Great record. Great record, by the way.

I mean, I really want to know why there was never a video. I want to know why there was never a video. It's not a real story. It's not an interrogation. I'm like, yo, this is true. Let me stop this real quick

before any investigation starts happening. The statute of limitations has inspired all that. No, no. Not in the body. It's never a body. That was in the trunk. Not in the body. Not in the body Not in the body Never in the trunk

Not in the body Not in the body That's a fact That's a fact That never happened There's no statue But that was just A fictional story

It's beautiful I'm listening to like Nas I'm listening to you I'm like yo This shit Yo what the fuck Nas beautiful

I'm like who's known Yeah yeah It's beautiful Said he hates you And the firm Yeah yeah yeah Yeah yeah yeah That's beautiful

We made it all up On the spot But when the gods Stopped being in rap And hip hop Cause you know It started off that That's what fucked it up

When there was no longer No knowledge of self in it No culture No principles No value Then it was just All in fire East coast

West coast You understand me Drill music Hunting music Killing each other Lean Drugs Fast sex Fast death

Everything about Culture now Is about how to Die quicker You understand me It's not how to Live longer That's why they

Call it deaf music Now Yeah Cause it's Surrounded by Deaf culture Ever remember And all of us

Is well into our age Yeah I've never Remember hip hop Nicknamed Deaf culture And it's like My son Till now My son is 12 Hold on Never remember hip hop. Nickname. Def. And it's like my son. Till now.

My son is 12. Hold on. Did you understand what I said? Nah, it's real. Even with N.W.A., they said, fuck the police. They said, yo, all this shit, they never labeled that. They called it gangster music. Gangster rap.

Yeah, gangster rap. Gangster rap. Because that was going against the established order. That wasn't going against each other. The level. What did y'all call it? Def? Anti-black. Because that was going against the established order. That wasn't going against each other. What did y'all call it? Anti-black. The level of violence that's celebrated now in drill rap is a height that's never been seen before.

When you smoking on somebody that's dead, when you laughing. Making dances on somebody's pants. I seen one person, they took the person's tombstone and brought it to his block yeah like like you know what i'm saying like this is like casters getting carried through the streets this is this is a level this is a level of of disrespect for dead people that we've never seen before never seen before no i'm saying so this this this like i said this is influencing younger generations like i I said, my son is 11 years old. He don't know anything about street life. You know what I'm saying?

But it's like he's listening to Trill music. So he's educating me on like Diddy Osama and different kids. He gets 30? He gets 30 all the time. But it's like ultimately, no matter what. No, you're not really sturdy. But it's no matter what, when you listen to it, it's going to have some level of effect on you. It's going to have some level. You don't even have to be able to live that.

You know, after a while, when you listen to it, he's telling me about Sugar Hill. I'm like, what you know about Sugar Hill? He's like, Diddy Osama from Sugar Hill. Sugar Hill, I'm thinking AZ. Right. Like, you know what I'm saying? In the movie Sugar Hill, that was an aspirational Sugar Hill from Harlem that's one of the that was one of the richest blocks in the Harlem Renaissance

when AZ made Sugar Hill AZ from Brooklyn but it was like that was aspirational like you know I'm saying it was like I made it to Sugar Hill he likes Sugar Hill's the hood and he's telling me about all of this drill rap and all this that's coming out of that but I'm just saying like that's the effect that is having on young people where it's like you celebrating your ops getting killed and you dancing on their graves and you smoking smoking on them their packs and all of that at some point in time we got to understand that's going to come back to you that's demon time shit that's like that's what that ain't it ain't no god in it no more like they don't even believe in God for the most part. They really act and say, I'm on demon time.

That's somebody who's a minion for the devil. You understand me? So all they lower thoughts and ideas, they don't have no ideas towards life. I apologize for cutting you off, but a lot of times people be saying, why don't you reach out to the younger generation? Sometimes I'm like, man. Well, it's a lot of younger It's a lot of younger generation To reach out to I was dim before

You gotta make it a norm though It ain't just about No no no Disrespectful Yeah But I was on that level Of disrespect Like

Like I didn't like That older niggas Didn't give me love That I wanted And that's real shit Who did you look up to At that time There's a lot of people

When you was 20 you made world report you said black on black crime it's swan we both sinking no back on back crime you swan

you're both sinking you're both sinking so it's like you got something you got something but what I'm saying is you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something

you got something you got something you got something you got something you got something you got something you got something you got something you got something you got something It's going to always come back to knowledge yourself. And they ain't got none. That's beautiful. And they don't got none. If you don't know, you can't call yourself a version of a yalla. Even culture, you can call yourself a demon, but you can't call yourself a god. You understand me? And that's a serious point. Knowledge yourself.

I don't care who you are, where you come from, what's your culture, what's your background. There ain't never been no greater man than where knowledge itself has taught me and how to become you understand me i'm talking about like when you're talking about people love malcolm x people love minister farrakhan and the nation of islam because that was his foundations you understand me to let you know who you are they out here at navigating lost so they go fall in love with the money they go fall in love with the drugs they go fall in love with the sex the influence the partying the industry the most dangerous thing for a young mind is to be impressed when you're impressed by something that changes the integrity of who you are when you already don't have that thinking that confidence of knowing who you are then something

else you can look at is greater than yourself and they can use that to manipulate and control you in any facet of way so these young boys they, oh, he talked about murder and death. He talked about his ops. I'm impressed by that. He got likes. He got money off of it. I'm going to do the same thing. Can we denounce that right now?

Can we look at every young person? Anything anti-black, I denounce. I tell y'all that y'all dissing the dead. That's wicked. Y'all denouncing the dead. This is wicked. That's wicked. This is corny. We denounce that. Yeah, it's wicked y'all denouncing the dead this is wicked that's wicked this is corny

we denounce that yeah it's weird absolutely that's that's that's that's that's that's devil time and it's not what's not your opposition yeah these are these are the people that look like your brother what i want to talk about yours is like from if you listen to like i'm thinking because when you said that i'm like yo damn closer like you literally started the song by saying I started out and I racked the wrong route you already knew I already knew you already knew yes

but there's aspiration in the next few lines like trying to go from Penny Lovers to Ming Sofas yeah I'm trying to get to that point yes you see what I'm saying

like we busy talking about nah bro like yo this is the circumstances that we in and the real how are we going to exactly we not trying to stay here.

We trying to go here with it. That's not your opposition. That's your brother, man. I'm really your brother. You see what I'm saying? Like, at 20, so think about that. You doing that at 20, pulling part of that, too. But it's like, yo, y'all can see it.

Y'all started from it. But, yo, this is the aspiration to get to here. Whereas now, it's like, how can I be as disrespectful as possible is the paramount. What did Nipsey Hussle say? He say, when you look at the guys in the hood, often when they go looking for somebody, looking for somebody that look like them. You looking to go kill yourself. Let me ask you something. That's what happens.

Let me change the subject real quick because this is what everybody think. Do you think Nipsey Hussle being killed was a conspiracy theory? I mean, a conspiracy theory is just people having a theory that was a conspiracy you understand me set up for him to be killed i have no facts around it so i don't want to theorize i know that nipsey hustle life was probably one of the greatest lessons in hip-hop ever you understand me and i don't want people to be fearful of the legacy that he left behind you understand me many people would die on the route to change. Right? But you honor

you honor their life by going further or doing the same thing that they did. You don't honor it by saying well now I don't want to do that. That's not how you honor

a man that lived his life trying to change his environment and the circumstances of his family. What if you looking at that life and saying

this is how he failed let me do something different. Exactly. That's the point. You learn the lessons from it. You always got to learn from revolutionaries. Every revolutionary makes mistakes. But it's like, Che Guevara.

He's a revolutionary, and he ended up dying for the cause. But ultimately, they won. You know what I'm saying? Take a shot for that? I'll just. Never. I don't know if you're going to. I'm Cuban, so you got that shot. I ain't running without i don't know if you're going i'm cuban so yeah

i respect i respect chase what like like everything kind of did it in a sense but yeah i mean i know it's deeper with for cash on all of that but i'm just saying as far as the original intent no the intent to free themselves from the oppression I respect the intent and to have other people control it the proactiveness but what

we don't know what that man became but I'm just saying just the revolution that's exactly why it's called Marathon you can tie it into Dion you can tie it to anything

the reason it's called the Marathon is because the baton needs to be passed and so when we look at Nipsey's legacy we are Nipsey's legacy we don't look at it like yo that's his no we look at Nipsey's legacy, we are Nipsey's legacy.

We don't look at it like, yo, that's his. No, we look at it like that's ours. Right, like the marathon continues. Like we really live in that. He's citizen of Smith's. It's in us. You know what's so crazy about Nip? We was actually real Nip fans.

We went to his concert and all of that. Like we really supported Nip. And we knew that we was going to get an interview with him. But after he died, every single person, we haven't met Black Sam yet, but every single person from Jay Stone to Dave Groves. Sam, his sister. To his sister, to damn Steve-O.

Steve-O, shout out, bro. I love y'all. Call me in the middle of the night, bro. Nip would have loved y'all. He called me in the middle of the night. Every one of them, like, yo, Nip would have loved y'all. Because y'all doing exactly what he wanted to do. Yeah, unfortunately, he had an untimely demise.

But it's up to us to carry the torch. That's the torch. And to keep the race going. So this is actually my last question. And I know I asked y'all this again. I asked y'all this earlier. And I want to re-ask this again. So many of us want to invest in our own hood.

But we can, you know, it's chinks. Edit that out. I'm trying to save you. No, chinks. Edit that out. Chinks is that? No, it's not politically correct. No, no, you talking about the Asian population? I thought he was talking about somebody's not politically correct No no you talking about

The Asian population Asian population No No no No No no He took drugs He took drugs

He took drugs He took drugs I thought you were talking about No I thought you were talking about These people Yo wow Yo I took it to another level

How do I get canceled today? He said edit that out. He said. Whoa, whoa. I didn't speak with y'all. Smoking the gumball. God, I'm gone. He said the chinks.

I said, yeah, shit. I didn't even let you finish. I'm looking at y'all faces like, wait a minute. Why? You can pause long on that one. He like, no, we definitely had it in that house. I mean, so many people. Chink drugs.

Chink drugs. Chink drugs. So many people. Chink drugs. So many people, when you look at, what's my man name? Young Dolph. Yeah, Young Dolph. Rest in peace.

So many people get murdered at home. In the hood, yeah. In their own hood. They'll stay home. They try to invest in their hood. Or if they don't try to invest in their hood, what they try to do is invest into the investment that's already invested. And then they'll go and try to support that investment.

But then they die. And I understand what you guys are saying. Go back and invest. But there's so many cases of rappers going home to invest into their own hood and then trying to build that financial wealth, and then they're dying. But there's also so many cases like T.I., Gucci, not Gucci, but Jeezy. You understand me? They invested into Atlanta heavily.

I think that if you focus on the cases where things went wrong, you magnify that. But there are so many black men and women that do invest in commercial real estate in their neighborhoods and real estate. And there's no God's advocate. God's advocate. But Jeezy won't

promote that. I mean, the only reason I know it is because he said it. T.. I mean you talking about The exact location I get what you're saying You're saying I mean I think You have to be intelligent

Yeah You have to be intelligent Right And you have to We have to look at Full circumstances as well That wasn't just a random Act of violence

When Nipsey Hussle Right I mean you know Ultimately I love Nipsey Hussle In my opinion I kind of feel like that But I'm just saying I love Nipsey Hussle

Yeah me too I love everything about him And I love his music But Hussle In my opinion I kind of feel like that But I'm just saying I love Nipsey Hussle I love everything about him And I love his music But ultimately You're still a gang member And it's a conflict Between another gang member But once a gang member makes it Isn't it a certain past

But it's still a gang What I'm saying is that We gotta look at the whole picture And be truthful about it right It's not just a random act He just opened up a business In his neighborhood and he got killed for no reason it's like these are different activities that take place within gang culture so it's like now we got to look at the bigger picture of gang culture where we look we know that most crips

are not killed by bloods most crips are killed by crips most bloods are killed by bloods this is internal conflict that's been happening for a long time nipsey hustle not the first person he's not the first rolling 60 to get killed by rolling 60. that has been happening for a long time okay like you know what i'm saying so it's like it's not necessarily i don't think that it's because nipsey hustle opened a business in his neighborhood he got killed it's probably because of internal what i'm saying is how do we defer people from saying that how do we tell gumbo, listen, you met him on 145th Street. Gumbo wants to put Madison Square, Gumbo, on 145th Street,

right where Copeland's used to be. But guess what? There's 16 people who just got killed up the block or down the block or around the block. And then why would we invest into these communities that is actually sabotaged how do they do it when when you look at gentrification what is the process that happens a lot of times they move out a lot of people before they invest into that neighborhood okay you understand me this is how they control it so you start to see a bunch of people that get priced out

or just get kicked out of that neighborhood then they start to bring in the starbucks then they start to bring in right all of the they start to bring in, right, all of the different type of businesses. Because let me stop you for a second. Which is not a particularly bad thing if you did the same thing. Because gentrification kind of started in like the barely white neighborhoods at first.

And they was like, all right, cool. It's like 12% of black people, let's get them out of here. It's very easy. Let me tell you a story. It's about how you do it though, right? Okay. Magic Johnson has a theater in 125th Street.

Yes, he does. Somewhere in Harlem, right? Harlem, too. Yeah. It's 125th, right? 125th, yeah. He got a theater on 125th Street, right? It's how you do it.

You don't necessarily have to be hanging out in front of there every single day. I never see Magic there. You don't necessarily have to be involved in the neighborhood politics. So it's about being intelligent at the end of the day as well and how you carry it. It's like we could do good business, but let's do good business. Unfortunately, sometimes, most of the times, we mix business and neighborhood,

and we don't know how to separate the two. Business is business, and the neighborhood politics is neighborhood politics. If you're a business owner in that neighborhood, you're a business owner in the neighborhood, you don't necessarily need to be deeply rooted in neighborhood politics. Separate yourself. Because you could be a business owner

and uplift the community and make money, but when you are deep rooted in neighborhood politics, neighborhood issues is going to happen to you. That's the natural progression. It's like when there's elevation, there's going to be separation. But you got to know that, right? There's certain things that you're not going to be able to partake in. But how does a person invest into the hood and then not try to be a part of it?

So I'll tell you one thing that we're doing with some good brothers at Oasis. Suppose I invest in Newark, right? And then Newark has a baseball game. Why wouldn't I want to go out there? I mean, if you want to go, you go, but I think that's separate in your investment. Like you can invest, like our idea is like investing into black America. It could be anywhere in America, but it's black America. Investing into our communities and having businesses that's owned by us, right? Like one thing that we're doing is having a fund to where anybody can invest in their neighborhood, right right you go look at all of the abandoned houses that's in the neighborhood

and abandoned buildings then you go buy those buildings up you put business there and the people that live in that environment that invested into that fund or just those families they're all going to support that business and now they also have equity in that business as well or that company there's there's a multitude of different ways that you can go about investing. It's about what is your strategy and how you want to go about doing it. Now, somebody like you that has some money, you can invest all throughout America. Nobody has to know, right? If you want to go to that game, you're going to go to that game whether you invested into

that community or not. So that has nothing to do with your investment portfolio. The thing is, the people that own our shops and own our communities are not in them. You don't see them ever. So you can own your whole block and everybody could be paying you rent

and nobody has to ever see you. That's my whole point. And you can still be active on a certain level, but it's like, there's a difference between being active, coming through,

showing love, and being active, like on the corner In the barbershop Having conversations And you said it The crazy part is that You actually lived this Right

You've been repping Repping left rack Yeah Since I first heard you Yes I rack Like we That's all I know

Then I met the person That owned it You never 30 years later Crazy Maybe 35 35 You know what I'm saying Yeah And like I know you From left rack Then I met the person that owned it. 30 years later. Crazy. He be 35. 35.

You know what I'm saying? Yeah. And I know you from Left Rack. And by default. To me, you are Left Rack. Yeah, and by default. I'm sitting there at Collin's house, and he's sitting there. He's waiting to get your change. Yeah, he waited.

He waited to speak to me. Yeah. What change you have on? What's the change? No on what was the change no no no no no no he got he got just a little bit confused what it was is he he seen my chain then really showed him his chain when it had a left rack city on it you know what i'm saying so um but what it was was like he he sat there he waited and he was like yo you know you've been repping my family forever and it was, it was a bittersweet moment.

He owns the business. That's black America. We repped everybody else's family. He owns the business, and you never knew who he was. But to me. What is he, Italian or something? God. Yeah.

What do you want to do here? Come on. I mean, I think it's okay to say Jewish. All right, cool. I'm Jewish. But. But. You can't grow up.

I want to say this is important when we was going down in Brownsville and throughout New York and we having conversations with the business owner most of them was Middle Eastern

or Jewish you can't have a conversation about black America without having a conversation with or about Jewish people because we're intertwined most people landlords are going to be Jewish

most of the stores that we support are going to be Jewish so what we're doing is we looking at the same models that they built and said we want to do that for ourselves that's right thank you for showing us now it's time for us to be able to do that and we should and so when you say what's the blueprint that's the blueprint that's the Asian community

is the blueprint you understand me they shown us how to do it all we have to do is follow those same models that we complain about. Instead, utilize them as solutions and strategies. That's it. That's crazy. Like how that just came around. All right. Yo, I'm not going to lie. I appreciate y'all, man.

Man, thank y'all so much. I'm being honest. This is it. But I'm being honest. Your job is way more dangerous than our job because you are teaching people to get up and stay out. Like if you like, because that's that's what we're used to in the hood. The Ponzi scheme, right?

Like you go, you come by Italian, I see this Italian, I see guess that this Italian, I see this Italian, I see. And then by the time you get to the big Italian icy, no one gets to Italian icy, right? Yeah. That's the Ponzi schemes that we're used to in New York, right? Yeah. This is how it is.

But there's no Ponzi scheme. This is real shit. You're telling people this, you do A, B, and C, and you're going to get to E, F, G. That's right. And nothing else goes with it. Just fucking follow the rules, Bozo. That's it.

That's it, bro. That's it. It sounds simple. That's why I was way more dangerous than mine. Yeah. All I'm doing is bringing you back to life. If you're an old school rapper just come here i don't need to spread that dust on y'all y'all dust is spreading on me

but that's what I have to do. I have to spread this dust on these people. This is a dangerous conversation, a dangerous collaboration. Yeah. And now they are back. Man, I'm always here to be a resource to anybody. You got to relax. This is your final word?

Yeah, man. All right, we're going to use you. You got to relax the whole time. That was my favorite thing of your podcast. All right, all right, all right. You understand me? So, listen, let me just say. We got to edit this.

I really enjoy, appreciate you guys. You guys deserve here. You guys are beautiful. No, no, no, no, no. No, I'm not getting over that. It's real shit. No, it's real. You're a legend.

You're a legend. This is real shit. And I want to say thank y'all. Thank you. Because there's no one before y'all, and we don't know who's going to be after y'all. Just like Deion Sanders. Just like Deion Sanders.

Trailblazer. All right, Deion did what he had to do. That was great. And he went on. He got his paycheck. Some of us are going to disagree. Some of us are going to agree. Yeah.

But what y'all doing is different y'all teaching us how to be stable and how to continue this and not only that teach other people how to do it it's not a secret y'all could be saying take take a seminar me you and five people you're not doing that you know what I'm saying? Yeah, yeah These people is gonna be like Oh, cool They got mansions

They got big boy rollies I'm gonna pay that No, y'all doing this for the world That's a beautiful thing We appreciate that Stop This is the last question Y'all

Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y'all Y Yalla Yalla Last question Because Because Yalla All of the people

That I know When this man Was president When this man Was president Everybody I know Was rich Oh man

Uh oh Is Trump good for us Or bad for us Let me just say this Let me just keep it real Let me start this Then I'm gonna go to the bathroom Come on

Let's give it another shot I got Come on. Give him another shot. I got an easy one. I don't know. I'm going to shot, bro. Donald Trump. Donald Trump. Donald Trump is definitely, he seems like a racist.

Yes. He's a very ignorant person when it comes to a variety of different things. Yes. But he is a businessman. And at the end of the day... Did you know broke people when he was in the office?

That's the one thing I got to give him. So I'll say this. But was he a good businessman? Well, I'll say this. Is he a good businessman? You don't reach that level of success by just being

an accident or being dumb. And I'm not even a dumb... I mean, having a family that finances you helps a lot. Even if you have a family, there's plenty of people that have families that have up they so we got to give some level of credit when credit is due he is he is he is a

good businessman he's a great marketer marketing yeah one of the that i would say he's a great and that's that's probably the most important part of business um but as as a person of course he's done so many different things that he has no integrity. Black people going to vote for him? Not in majority, because they didn't vote for him last time in majority. There's a lot of black Republicans. No, there's not. Even when it comes to the whole politics and voting.

I'll be beating these motherfuckers. My whole thing has always been vote for myself. It don't matter who's president If we rely on who's the president For our economic opportunities We always lose The only person you need to vote for Every season is yourself

You understand me I've been wanting to vote for me forever Write yourself in the ballot There wasn't no politician that gave you drink champs You know what I'm saying? I got you, Newark. But we create campaigns. What we doing when we travel around the world, people are voting for us.

You understand me? They're championing this. Yeah. The campaign is the education. The campaign is the trail that we on. We teaching our people how to do for self rather than wait somebody to do for you. So when you teach your people how to be self-sufficient and they don't have to wait on a savior, they're not waiting to vote on the next old rich white man.

You understand me? They voting for themselves saying that I'm going to take, and then we vote with our dollars, right? So when I'm investing into a black business, I'm supporting the black business, I'm voting for you to circulate my dollar into that community so we can have economic upliftment so more of us are at the top, right?

And less of us are at the bottom. We've tried politics for a very long time. People can have their conversation about politics but it's nothing if you don't have the capital structure behind it. You understand me? So when you talk on politics if you don't

buy the politician and put them into place, because voting is for poor people, lobbying is for the rich. You rich, so you got to get into the game of lobbying lobbying is creating the economic infrastructure to say look this is what we stand for and we need this to happen right right and so when we we don't really have too many back lobbies and so like the nra lobbyist standing on the second floor well that's that's lobby boys but the lobbyist so that's where it comes from right we're going to stand in the middle of of congress and we're going to say look we're going to be outside the center

and say look these are the things we want and if you don't do it we're not voting for you right and you need their backing so the nra has a lobby jewish community has a lot we don't have a lobby right and so we spoke about this on an episode. It was like, yo, when do we create our lobby? Foreign countries have lobbies. They have lobbies. When are we going to create our lobby to say, like, these are the things that we want. We're not voting for you unless these needs are met.

The problem is that there's so many needs that we can't conform to say, like, yo, these are the things that we want. There's so many things we want, but we haven't figured out what are the things that we're going to put to the paramount or the forefront to say like this is it and if you don't do these things we're not voting what does every candidate need what does every candidate need that runs for office hold on this is money say it again say it again say it again why do you feel so confident saying that yeah Because all black people vote for Democrat regardless of his good or bad. And most of the so-called activists

and community leaders and people are in the pockets of the lobbying groups and of the Democratic Party regardless if they have tangible force or not. So the new thing is this generation don't believe in that shit. We don't believe in blindly voting just to participate in politics. We want to actually make everything that we do count.

If our ancestors didn't just die for us the right to vote, they died for us to have ownership and control and power. You understand me? But we utilize these old tropes and old sayings over and over and over, but we get nothing, nothing, and nothing. So my whole thing is, like you said nope no politician can even run office not even win without money you understand me so gives them that money are the people that they owe when they get into office right so if they owe us then they have to do what we say exactly that's that's a lobby I gotta take a pee-pee. Man, you and me, bro.

That's Drink Champs. Yo, that's been Drink Champs, EYL. Yeah, this is me closing it out. No, it's me and 19K. Hey, yo. Hey, yo. Before we leave. Before we leave, we're coming back.

We got props, pictures. Anybody got a marker? I need them to sign these blowjacks. Thanks for joining us for another episode of Drink Champs, hosted by yours truly DJ EFN and NORE. Please make sure to follow us on all our socials. It's at Drink Champs across all platforms at the real Noriega on IG, at Noriega on Twitter.

Mine is at who's crazy on IG, at Noriega on Twitter. Mine is at Who's Crazy on IG, at DJEFN on Twitter. And most importantly, stay up to date with the latest releases, news, and merch by going to drinkchamps.com. For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. The Medal of Honor is the highest military decoration in the United States.

Recipients have done the improbable, the unexpected, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. On Medal of Honor, Stories of Courage, you'll hear about these heroes and what their stories tell us about the nature of bravery. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times, big economic forces

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Yes, really, probiotic pillows. We're breaking down what's legit and what's just brilliant marketing. With expert insight from gastroenterologist, Dr. Roshi Raj. Listen to Dope Labs on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This is an iHeart Podcast.