Drink Champs - Episode 41 w/ Lyor Cohen & Kevin Liles

Episode Date: October 21, 2016

N.O.R.E. and DJ EFN are the Drink Champs. In this episode the guys set up shop at the Revolt Music Conference and sit down with hip hop powerhouse executives Lyor Cohen and Kevin Liles. The guys are also joined by Jadakiss and Shawn Prez of the Global Spin Awards and Power Moves inc. --- Support this podcast: https://anchor.fm/drinkchamps/support Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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He's a Miami hip hop pioneer. What up is DJ EFN together? They drink it up with some of the biggest players in music and sports. You know what I mean? The most professional unprofessional podcast and your number one source for drunk facts. This is Drinks Champ Radio, where every day is New Year's Eve. Let's go! Yo, y'all, y'all, yo.

This your boy NRE. What up? It's DJ EFN. And it's Drinks Champ's motherfucking podcast. Make some noise! And right now, I have to properly introduce these two icons in my eyes. Definitely. One of the people who are the motivators of the culture. People who push the culture forward.

People who stood by the artists. I remember being down with them. I had never sold under $100,000 my first week. They made sure your artists win. They get behind them. They're now calling themselves servants. And they rich as hell.

How do you get richer and get more humble at the same time is something that me and you have to learn. You're a greedy bastard, man. I'm a greedy bastard. Because I'm a greedy bastard is a fact. Right now, we got two of my favorite CEOs, two people who helped made me a man.

When I was coming from boy to being a man and having money and not knowing what to do with it, people who shape and mold me and told me, go out there and bust your ass. And it's only right we're in a conference room right now. We got a conference room for executives. Let's make some noise for Lior Coles and Karen Lyles, motherfuckers. God damn it.

God damn it. Lior, you got one of the best hip-hop stories I ever, in my life, in my whole luxurious 19 years

was, I remember when Ja Rule was getting like kind of played out and you didn't clear a record for Fat Joe. And I did a Ja Rule video, right? And most executives, they want to meet with you, and they say,

you know, you come along. But Lior said, bring your whole crew. He said, bring your whole crew. And he gets this Ja Rule video, and he comes and meets me at Right Track Studio, and he has all my boys there. He puts the video in, and he goes, how do you like this video? I say, you know, I like myself, so I'm looking at, how do you like this video? I say, you know, I like myself, so I'm looking at myself

I'm like, I think I'm the shit. He said, do you know what I think? I said, no. He said, I think it's popcorn. At the time, I liked popcorn, so I was like, alright, cool. Popcorn is cool. And he goes, Ja Rule won't exist in four months because of the

records he's doing. Why would I invest in Nori for Nori to be like Ja Rule? Right. So he said to me, Nori, if I cut you right now, what would you bleed? And I said, blood. And he said, now ask me the question, Nori. So I said, Leo, if I cut you right now, what would you bleed? He said, run DMC, sucker MC. And then he asked me the question again.

He said, so, Nori, if I cut you right now, what would you bleed? I said, super thug. And he said, exactly. The car service is downstairs. Go see Pharrell right now. He did my Jaro video. Made me go see Pharrell. And if it wasn't for that exact move, I wouldn't have one of the biggest hits of my life

which is nothing. Homeboy, I came to party. Let's make some noise for him. Why do you keep it so real with your artists like that? You could have said it to me nicer, but you didn't. So

I want to do to you and to my artists, to my comrades, how I want to be done on. The golden rule. That was in English. Let's do that again. Can someone help me?

What's the saying? You do unto others how you would want to be done to yourself. I only want the truth. I'm so tired of the cryptic language. I was telling people upstairs, there is this guy that I love and adore, and his name is Joaquin. And he used to say to me, it's all good. And I used to say, what the fuck does that mean?

I want to shoot a DMX video tomorrow. He would say, it's all good. And I'm so exhausted trying to figure out what people mean. I just want people to tell me exactly how I'm doing. I just did a speech upstairs. I go to Kevin. I said, one to ten. He said, four.

I said, how do I get it to a ten next time? Okay? That's it. He didn't say, oh, it's a 9.55. You know what I'm saying? He didn't show a call. Because I just want to improve.

When you're on stage or when you're doing this, you want people around you that give you constructive criticism. You want to be the biggest, the best podcast in the world. We are. Just in case you didn't know.

Number one. Number one. Number one. Sorry. Number one. Number one. Here, go ahead. I'm sorry. So anyhow, that's basically the reason why I keep it so gully is that's how I want it done to me. Right. The reason why I never walked around with security guards is real thorough people have plan B, C, D, and E.

You don't get in trouble with thorough people if you allow them the ability to go to their plan B. If you retard their ability to go to plan B, that's when you get in trouble. That's when you have to walk around with security guards. Okay? But you can't be mad at me when I tell you your records are stiff. It's over. no one cares or spinning it because then they could go to plan B

but when you tell them a stiff record, oh it's working I need a few more weeks and it just gets deeper and deeper and you get colder and colder that's when you get in trouble so I've always kept it very very honest and direct because that's just how I want it.

That's a beautiful thing. Now, Kevin Louse, Kev, I remember me being on a label and you did something that was like so important. You made us stay on the road. Like the Redmans, the Methodmans, the Noriegas, the Camrons, the Jewel Santana, the Freeways at that time. And like we wouldn't get like the artists I named, we were like, I want to say B-list, but not B-list. You know what I'm saying? Let's not say B-list. Let's say on the rise. On the rise.

And so we probably never got the $2 million budgets, but we would make that $2 million, but we would earn that $2 million. And it was almost like you felt better. Like, you know what, going out there, why was that your approach? Like the artist has to hit the road and touch them babies and kiss girlfriends. And other people's girlfriends. I think what was important for me,

man, being a former artist and being out on the road, if you don't touch it, how do you know what the baggy feels like? How do you know what it smells like? So I wanted you guys to always touch your fans. We like baggies, Nori. What's the new slogan? Fuck the cake,

we want the baggies. Let's make some noise. We had to take it over. We don't got the champagne yet? I'm sorry. It was just all about you guys not being distorted. Sometimes you have a hit record,

then you go by the big house and you sit up in the house with your friends. Then you forget really what made it. You know what I mean? And what it felt like to have that fan. And even to this day is why the guys that you named, they can all go around the world and make a living. To that day, because you kept touching the fans, kept touching the baggie.

And that was part of it. And that's us right now. It's a loss. You know, now you got labels, they'll say, here's, we're not worried about your tour. We're not involved in that. That's just your money. No, if you fuck up on that, you're fucking our money up too. So we got to make sure 360 degree that you're always working.

I never managed Nori, never managed any of the guys, but I always managed them. You know what I'm saying? When shit went down, I got the call. I don't care what was going down. When it went down, I got managed them. Right. You know what I'm saying? At the end, when shit went down, I got the call. I don't care what was going down. When it went down, I got that call. So we was always there, and the road was a good friend to us. Okay, so now, how hard was it for you guys? Because at one point, when I thought Def Jam,

I thought Lior, Kevin, Russell. So how hard was it when it was like, you know, I know you went to Atlantic first before you started 300. But how hard was that decision to say, I'm going to leave the place that you basically built? So let's be clear that I sold the company to Universal and I went to Island and Mercury and formed. And Mercury informed, we founded Island Def Jam. So before Atlantic, there was five years. You conveniently forgot. Okay, my bad. My bad.

My bad. So listen, if you're not busy being born, you're busy dying. So that was beautiful. We make coffee table books. I flip through the pages. I see friendly faces and moments in time that I adore and love. But I'm about the present. So, you know, that once was.

It was a beautiful memory. It's nice that people recognize me and give me that for my contribution. But I don't live. You come to my house. There's no FYI. This is who I once was. Okay. Don't live with the past. No. FYI, this is who I once was. Don't live with the past.

No. So I'm only focused right here and right now. I want to continue to contribute, be a great partner to Kevin and my artists. And until I can't contribute, I'm going to be on the court. And when I'm on the court and I go for that re, you're going to get tapped by my elbows. Okay? Simple as that. You know, it's funny. How about you, Kev?

It's funny. You know, I came, I was from Baltimore. So me coming. And as an intern, you came in. Yeah, me coming up. We all started as interns. Russell was a fucking intern. You know what I mean? And as an intern, you came in. Yeah, me coming up. We all started as interns. Russell was a fucking intern. You know what I mean?

Everybody was an intern. Was Mike Kaiser working at Radio Shack and then Russell Simmons hired him from Radio Shack? Tower Records. Tower Records. Okay. All right, all right. Cool. My bad.

Shout out to Kaiser. Shout out to Kaiser. You know, the thing with me, all of us, you cut us open, we bled Def Camp. It was not even a thing and selling the company didn't mean we didn't still love and live for the company building a new company with knowledge after music didn't mean that we left hip-hop our responsibility and always totally are i really only want to do this with him you know i what I mean, at the end of the day. But we've got to continue to build the pyramid so we can continue to get bigger and employ more people and keep the culture moving. So we never stopped.

And I think right now what you're seeing is a surgence of young people who are living in today because they're native to the Internet. Sometimes we get caught up in our memories of what we did and it impedes our possibilities. Because anything is possible. For anybody to be alive today and don't feel anything is possible. So when Leroy said, yo, we want to do it again? You want to do another record company?

I said, hell yeah. Now? People thought it was crazy to do it. I said, yeah, let's do it. So to me, if we're not reinventing ourselves every day, making ourselves better, putting more tools in our toolbox, I don't think we're going to build bigger houses and better houses and more places for people to live and grow in. Kevin's always thinking about others. And I so appreciate that. I just gave a speech for a thousand people upstairs, and I made reference to the Cold Crush Brothers,

and nobody knew what I was talking about. I was about to say, so bold, I smack a man with his gun, this is woman, this is mother, and don't even run. Now that's bold. And I had to hold that. Come on. They're going to see me rapping

to explain who the Cold Cuts brothers are. I just did a panel with Charlie Chase, too. Oh, yeah? Yeah, yeah, yeah. Unbelievable. Not one person. I remember this is one of the best days of my life, right? Me and you was trying to do business since 1998 when I was on Penalty Records,

and you realized that I was the only one moving on Penalty Records. I think you were trying to buy Penalty at first. That's very true. And then you said, fuck it, I'm going to just get Norrie, which was a smart move on your penalty. So we was trying to do business for years. And then when I finally get to Def Jam, I signed the papers. And I believe you had Chris Stile there.

I believe you had some Chris Stile there. And I smoked a blunt in the war room. It wasn't your office. It was the war room. I smoked a blunt. I believe you had some Chris Thau there. And I smoked a blunt in the war room. It wasn't your office. It was the war room. I smoked a blunt. I think you took like two hits. And then I asked you,

Leo, what's that picture right there? And it was you on the Run DMC tour and your nose was bloody. And I said, you had a fight? And you said,

no, I sniffed cocaine all night. I think so. You let him know it was Leo. Hey, listen. That picture's classic. Back in the disco fever Day Day right

I heard you got mad kids We got families to feed We got families to feed I heard that man You've been fucking So Nari Talking about the blow right So back in the disco fever, I don't think anybody actually knows about the Disco Fever.

169th and Jerome. And Sweet G was the doorman and host. We used to, there was no one that didn't have a $100 bill dancing. That's how we danced, like that. So, it wasn't because I was sniffing blow. We were all sniffing blow. We were part of the culture. I just thought

that story was ill because I'm sitting there expecting him to say, nah, I had a fight with Run DMC. He's like, nah. We didn't tell you to bring it all, but we're glad you're doing your job. We just want a cold one. Put it on ice. Please, come on, twin. You know he's your biggest fan, by the way. Thank you.

Thank you, thank you. You know Day Day, too, right? Yeah, yeah. Day Day. Day Day, who are you and what are you doing here? That's what Lee Hall be doing. So, and I remember you was the first person, Lee Hall, to tell me I had radio skills.

And I bring it back. I refresh your memory. It was a time at Def Jam where nobody was messing with Star and Buck Wild. Nobody would go up there. And he had this prodigy the week before. And when he had mentioned my name, I just was furious. So I did not abide to the Def Jam rules. And I went up there.

And I handled Star. Like, you know, I don't mean, like, handle him, but you know what I'm saying. Like, I destroyed the interview, and Lior called me and said, you must come to the office now. And I said, Lior, I'm mad tired. He's like, and I'm hungry. He goes. Say that again. He said, you must come to the office now.

And I said, I'm tired and I'm hungry. He said, first off, he said, you must eat the pink teacup. You referred me to pink teacup. Oh, my God. You said me and Russell used to sniff coke all night. We had to eat ourselves to sleep. I always remember your coke stories because I love them. Make some noise for that.

Make some noise for that. But you called me. Can you imagine? Hold on. Go ahead. Can you imagine that vegan eating yoga twist in Russell? He used to eat three meals a day at the Pink Teacup. He used to, what was it?

Pork? Pink knuckles. Pink knuckles. You told me. Pink knuckles. He said, I remember I used to sleep all, and then had to eat in a pig. But you told me, you said, because it was something that sparked in that interview where, you know, Star was the man in New York at the time, and he controlled the interview.

But it was something that I did when I flipped it back on Star, and you was like, I believe you said, I want you to start the artist development company. It was something like that. So this is what led to this. So Leo is responsible for Dream Team. Let's make some money. Come on. Let's make some money.

But we got Day Day here. You guys are evolving with these new artists. Now, how do you find these artists? Are they hot or do somebody bring them to you? So, let me explain to you how Day Day worked. Let's go. Day Day had a record in

a very specific and important club that was starting to work. And when our executive, very talented partner of ours, Salim, brought us the record, he said, I just want you to listen to the patience of how this man raps. And there was something so beautifully patient about how he held on to some of those phrases and those words. It was obvious that he was very talented.

And so, bow, bow, bow. Now, Day-Day, let me just tell you something, my man. You with two other people who, if you listen, you can be the most successful person ever but what's gonna happen is success is gonna fuck with you and it's gonna tell you you ain't gotta listen cuz we all go through it you got listen you gotta go crazy to know that you're not crazy you gotta go crazy once right you crazy Right. You went crazy already? You look like you already went. You there? You thinking about it? I've been going crazy sometimes, though. Yeah?

But where you from in Atlanta? Fourth Ward of Atlanta Boulevard. That sound rough. Go ahead. Continue. You know? It's real? Yeah.

Oh, that's what's up. That's what's up. So, Fourth Ward of Atlanta. Fourth Ward of Atlanta, man. Okay. And now, so, how did you get involved with 300? I had got involved with 300 through Nitty Beats. Shout out Nitty.

Shout out Nitty. You know, but Nitty had a strong relationship with Kevin. So shout out Kevin Lyle. So, you know, I guess they had a great relationship. And, you know, by my talent having with Nitty Beats I guess you know they linked up with Kevin

and you know how this situation happened but I appreciate them right you know and I appreciate the team for working hard

we're here it's so hard to have you here we don't even have a new artist here but Lior put his foot down and I can't say no shout out Lior I can't say no

you said the record was popping in one particular club. What club was that? LaCour. Shout out LaCour. Shout out LaCour. Okay. Okay.

That's for sure. Very important. Very important, man. I'm just telling you, man. Norton, Norton. Yes. Take over, Leo. Let me just explain something to you.

First of all, I'm humbled to be here. Oh, man. I'm always mesmerized when someone actually wants to hear my words. I'm humbled. He imitates you. That's how much we want to hear your words. I don't take it for granted, Nori. So bravo to you.

Thank you. Bravo to you. Bravo to your whole crew. Let's hear it. Come on. Let's make some noise. Yeah! to you. Bravo to you. Bravo to your whole crew. Let's make some noise. You also got Lord Jamal in the building. Yeah.

Jay Doe, go ahead. I must say you're busy being born. And the fact that you are understanding the new digital era. That this is a powerful radio station and you don't need a signal. You decided to get some fucking champagne and some liquor and get your man here and do a podcast. the amount of influence and power that you have by your voice,

your interviews, and your perspective is just fabulous. Because you know what it is, Leo? See, a lot of media has never been a part of the culture. So this is now people reporting the culture from inside the culture. It's like if Jordan, we're going to give ourselves to Jordan. It's okay. Yeah, okay. After Jordan plays the game, if Jordan is interviewing the artist, it's like

some people consider it cheating but it's about time real niggas found a way to cheat. Let's make some noise for that. I know the, I chose but listen, if I had a 19 career a 19 year career and I wasn't being cool with everybody, it all makes sense now.

I always kept great relationships. I like to tell people thank you. You know what I'm saying? Kevin Liles and you all helped change my life. Gracious. How about that? It's gracious. It's gracious.

And so you can come to us now. We know you did Rap Radar. It was a mistake. It was a mistake. They was boring. You almost fell asleep there. They boring guys. Don't worry about it. Let's make some noise for you being here.

We got Kevin Liles and Lior together. I'm sorry, Ellie. You know I just got to take it. You know they number three. They're down there. They mad that a guy who never went to college is running their job better. Who cares, though? But listen, man, you guys have been...

I love this DMX story where DMX's jaw was broke, and he rhymed for you, and you still knew he was a star with his jaw wired? You got see-through vision? Like, how you knew that? Every rapper.

So the real story was I drove up to Yonkers with Irv because he wanted us to hear him. By 2.30, he still wasn't there, and the Rough Riders were trying to present every Tom, Dick, and Perry. They had the pizza man spit 16. Don't worry, he's on his way. We got the pizza man spit 16. Don't worry, he's on his way. We got the pizza man here. Finally, X showed up. Mouth wired shut. Obviously in pain and started rapping.

And all the rappers, the pizza man, ran out the door. They left. They just got shook. And I like to say, if my mother was there with me, she would have said, that's the one. Why? It's that obvious. The air changed when he walked in the room. Even with the jaw wire?

Even with the jaw wire. It was special. Wow. It was special, special. Oh, I got The hair on the back of my neck just stood up. And then was it your idea to say, I'm going to drop

two albums this year? I think it was Kevin's idea. I'm not taking all the fucking doubt for that shit. It was definitely Lior's idea. And I'll tell a story for him. DMX didn't put out an album.

He changed culture. Yes, he did. That first album changed culture. Yes. So part of being a good person is to ride the wave. And so a lot of people don't know, X had 100 records. X felt rapping was his job. Right. X felt, I wake up every day and I'm going to do three or four songs, five or six songs.

He took it. A lot of people, X crazy. We know that's our guy. But his work ethic, when it came to doing music, he got a Bible. X got a Bible of good and bad, right and wrong. And so the world was ready for it. And Leo said, you know, let's do what, let's show them why we them. And they, they not us.

They can't do what we do. And X came out. But then a lot of artists tried, keep trying to, you know, kept trying to do it after that. Nobody was successful with it. It's Drake. Drake. I'm going to give you, I'm going to give you some real, you want the inside? Yeah, we want the inside. I'm going to give you some real... You want the inside? I'm going to give you the inside.

I was about to give up the game. I was about to retire. What, from X? No, just before X, I was about to retire. Puffy made everything Technicolor and shiny. And Bad Boy was running shit

on the shiny Technicolor shit and Def Jam represents black and white and shades of gray and I looked at my crew and I said man I don't think I can contribute anymore and then

I found X just when Puffy made the locks Technicolor. And that's when I knew I had to pull out on him and start shooting. I carried in my breast pocket a black and white photo of the album cover of Polaroid. It was X, black and white. Do you remember that? Yes.

And I said, this is the reason why I'm still going to do this. Because I was so infuriated of what they did to the locks. Remember? The locks are street motherfuckers. And they turned them into some high technicolor shit. And that was

when we said, enough is enough. And that's when X came on the scene. Because I remember even the video, the first video looked like nobody cared. It looked like Hype Williams messed it up. We cared so bad.

No, but what I'm saying, it was so authentic. It was like... At that time, you know, videos was costing. It was costing. And for them to have, like, the record was exploding, but the video was black and white.

I'm like, what the fuck you doing? They got a scheme, and then the whole thing came out. But that was awesome. That was amazing. He, X,

and shout out to Irv, guy, X, I remember he was doing 4-3-2-1. And Irv would say, yo, X got it going we was doing 4-3-2-1. And Irv would say, yo, X got it going on that record. You know, it was LL, Redman, Masterman.

And so I had to go talk to everybody. Sorry. And when he said, stay out the door! Everybody looked around and said, Jesus Christ! It was nothing you knew at that moment. You know what I mean?

He was the next. And you just imagine all those, Todd being the original B-boy, to Math at that time and Red at that time. They're just kids. Stay out. All right. And listen, Nori, we're going to have to do this under, you know, multiple sequences, man. Yeah, because we're bouncing. You've got a long career.

I got a long career here. Day Day's going to be in this spot for a long time. Kevin's not going anywhere. So invite us back, and we'll come back and chop it up with you and give you some more stories. Okay, Nori? Can I say one more thing? Are we cutting this short?

Is that short? Shit, what the fuck you want? You can't go nowhere. You want more? We didn't even drop a bottle yet. What? Don't hurry up. It's not a radio interview.

Come on, come on. It's not a radio interview. You said that Russell was an intern for someone. Who did he intern for? Russell, all of us started from the bottom. That's what you meant. Yeah, because him and Rick were partners and everything. But I wanted to say something you didn't even notice, Norton.

The first thing you said to Daddy was not about your record, not about how hot you are or anything. You said you got to listen. Got to listen. And to just add a little addendum to listening. You said redendum? I never heard that word. That's hot. That You said redendum? I never heard that word. That's hot.

I want to honestly say like when you find When you find an artist when you find an artist that does listen, you're willing to do anything. For it was nothing I

couldn't call you and get you to do. And it was nothing I couldn't call you and get you to do. That's right. And it was nothing that you can call me and get me to do. And this moment right here, Dada, let's appreciate it coming from somebody that had it every which way. You know what I mean? That you can have ups, downs, rounds.

I remember we were doing the Nothing record, and I was like, yo, we need to put more of that. Do-do-do-do. La-da-da That And I had to go Convince him You go to the Fucking studio And you convince him

To make You're right You're right That's it And that's the real Realness of it And I'm just You know

I wanna say this Um Go ahead Speaking of that quote You just What he was speaking on Like Kevin Lyle Told me that Right You remember that When we was in what he was speaking on, like Kevin Lyle told me that.

You remember that? When we was in the label? It was like, all you gotta do is listen. So, I tell all my friends from now, all my friends that be around me. Kevin Lyle's drinking, I'm sorry Day Day! I got my gold! Leo is drinking right now. Let me do the French way. Let me show you. I learned this in France.

You know what I'm saying? I got class. I got class. That's how rich people do it. Yeah, yeah. That's how they do it in France. I haven't been to France yet, but I will be. You already got a drink there?

Listen, listen. I want to propose a toast. Yes, please. I want to propose a toast to let's make sure that we get out and vote. Oh, hell yeah. Because you want to know about fucking up the game? If we don't go out and vote, it's going to be problematic. Okay?

We talked about it last night with Jesus. Cheers. Cheers. Cheers. Vote. and vote, it's going to be problematic. Okay? We talked about it last night with Jesus. Cheers. What the fuck's up with you guys? We've got Trump supporters now. Not with me. Shout out to Ramon. This is something that's very important

to me because you guys are obviously where I want to be but how do you be careful for what you wish for but how do you guys make you know have a great career make this money but still have the same drive like i don't want to rap no more because i'm not doing it 100 no more so i've got to do other things. So I choose not to spit rhymes no more. For now. So if you see me in five months with an album, do it tomorrow.

I'm going to say it's my first love. It's my first love. But you guys seem like, I did a call with Lior recently, and I called him a mogul. And Lior said, the mogul is cool, but I like to be called a servant.

Like that thing, that struck our audience. Everybody kept hitting us and saying, Leo wants to be called a servant. But... Or something else, though. Humble servant. Humble servant. Like, how do you guys be so successful,

have these accolades, but still have the same drive? Mm. So, I love what I do. So, I have no no interest i remember when i sold def champ and i sold it for a big number the next week i was on a plane to a convention in miami and the whole plane was full of people going to convention and i walked down the hallway just dapping people up, saying, what up, what up, what up? And they all looked at me and said, didn't you just get papered up? What are you coming to this convention for? Aren't you supposed to go to a beach somewhere?

And I said, you know, when you think about a beach, it's just a hot, dusty, dirty place. You just want to know that you can go when you can go. But I love doing this shit. It's the thought process that you can go to the beach. I don't sit in the sun in that dusty, dirty beach. But it's a nice imagination to have. What I love doing is waking up every morning, working with my partner, Kevin, But it's a nice imagination to have. What I love doing is waking up every morning, working with my partner, Kevin, working and finding new, wonderful talent like Day Day.

I just love being inspired by Raina, who runs our marketing department there. Goddamn it, big up my name. Shout out to Raina. So it just, I guess it's a career versus a job. Right. And so I'd like to continue with this, doing this thing. And you too, Cal? Ditto, ditto. But it gets, like, a little bit more serious to me because like you got to understand i'm not raising rappers

or singers or these are men right to have kids that have to be influential in their lives and most of them don't have fathers and most guys so so you're you're yeah you know i don't mean i don't recall uncle dad all that kind of shit before. And so I look at it as with success comes more responsibility. So I wasn't raised by myself. So if I get money with you, you're going to have a different kind of respect for me when I tell you some grown man shit. You know what I mean? So to me, I think really our responsibility is to give you guys a platform and an opportunity and support and

conversation and just stewardship to be better people in life. I'm not a record exactor. I'm somebody who is a life changer. If you get with us, we're going to change your life. You're going to be a better man. I can us, we're going to change your life. Right.

You're going to be a better man. I can't say you're going to sell a million records, but you definitely will be a better man. I remember one point when Lior had left and went to Atlantic, and you were still kind of in Def Jam, and it was the L.A. Reid thing. I remember having a meeting with you, and you were like, no, everything's going to be all right.

Everything's going to be all right. But I knew you was lying. I knew you was lying to me I knew you was like lying to me, but like in a good way, like, look, Nori, we're going to get the fuck up out of here. I'm not working with this guy, but I can't say that to you. Like, I know that was a weird period for you. Was it? Because LA, LA is a, a, a, a friend. Um, now, but wasn't then? No, always was. Always was. I got an award for Song of the Year in 1996. For Milli Vanilli, right?

You wrote Milli Vanilli? Yeah, yeah. Let's make some noise for him. What song was it again? I don't want to go there. Why don't I go back? Please, please. Girl, you know it's true.

Girl, you know it's true. Girl, you know it's true. Yeah. I look at the audio every time I listen to the record now, I'm like, my nigga Kevin He wrote it So the thing was

And again, this was Grown Kevin I had the house When Leroy left I had the house, it's my house But the landlord gave him the keys. Now... Kev, it was always your house.

I like this talk. So, what I'm not going to do is allow an industry to put me in a position, or put L.A. in a position where the house would get destroyed and divided. I love Def Jam too much.

I love the people there too much. It was no way that I was going to let, oh, let's put them in a cage and see what happens. I ain't doing that. I ain't that guy. I just want to point out this is the most woman we ever had at Drink Champs. That lets you know Leon K. Lyle is still

out here. He's still out here doing the right thing. Doing the right thing. I'm sorry, Kev. Nah, shout out't be loud. It's still out there. It's still out there. Doing the right thing. Doing the right thing. I'm sorry, Kev. No, shout out to the women. Oh, no, no, sorry. I rang that and didn't say that. So what I felt was, and I said, L.A., listen, the best thing for us to do is to have one voice, one way, one mission.

And I would like that for it to be yours. I'm not going to do that to something we love. Now, a lot of people were like, you shouldn't have did that. You know, blah, blah, blah, this. And they wanted me to whatever. But I couldn't talk to my man. My man was non-compete, all that kind of shit going on with him. So to me, it was more so about

what's best for Def Jam. And I thought one way, one thought, you know, what's best for Def Jam. Right. And I thought one way, one thought, you know, what's best for Def Jam, and that's why I left. I never know it will. That's a falsehood. Me and L.A., even today, we all 100. You know what I mean?

All right. Now, how do y'all feel about Def Jam now? Do you ever look at it and be like, uh-huh? Or do you look at it and be like, that's what the fuck they get? How about this? How you look at it? And we leave it at that.

I look at y'all like y'all Def Jam still. Like, I'm caught in the time zone. Like, when I think Def Jam, I think you, Lior, Russell. Like, you know what? Let me tell you something. 170 Varick. Am I saying this correct? 160.

160 Varick saved so many rappers' lives. Let me tell y'all something. And this, I have never said this publicly, but 160 Varick was a place, it was Def Jam, it was when I first started going to Def Jam, but they had Rush Associated labels in there. They had the Violator. So you didn't have

to actually be on Def Jam, but you can roll dice in 160 Varick. You can get your hair cut in 160 Varick, and you can also buy weed in 160 Barrick. So artists didn't have to hang out in the streets. Like, yo, you think about it. When you first get signed, you get a check, but there's nothing that makes you that person that you just sold to them that you are. So you're still streets.

And that's why so many people get a check and then they catch a case. Because they catch a case because they're still in the streets. But that place right there gave artists a place to get the fuck out the hood, but still kind of be hood. Because you can buy weed there. Let's make some money for that. For the record,

in my next life as a politician, I don't know what he's talking about. But I want to say one of Leroy's points were let's create an environment that was about art. That environment was done on purpose? No, it wasn't done on purpose. The outlay, how everything was, the management, records, everything. You see Onyx right here. You see Method Man.

It was crazy. I remember a time it was me, Redman, LeBron James, Mello, Scarface, Ludacris. You never know. People came, no matter where they were, they just came

to hang out. Video game, Madden challenges, we'd have two or 3 in the morning. It's just a place where people, and that's just something Leroy has always wanted us to, not felt like we was working, but felt like we was communion, you know, being in a community. Because then when you went to the other building, it felt corporate. It was. We sold a company.

It was corporate. Oh, that's right. That's right. It makes sense. It was corporate. Oh, so when 160 Barrett, that was when it was still all independent. That makes sense. But I just want you guys to know, you saved a lot of rappers' lives, maybe indirectly

or straight up directly, because that was a hangout at one point. That was the place. I was on Violator. They would be like, yo, just come 160 Varick. And I'm talking about every artist. Wu-Tang would be up there. They was on loud, but they would still be up there. You know what I'm saying?

And it was like, and when I got older, I was like, yo, they curated the hood that was in Manhattan. It was in the city for us. That shit was an illicit vibe. We need to make a documentary about that. We'll cut you in. Let's do it. Let's do it. Let's do it. Let's do it. Let's do it. Let's do it.

Welcome to Play It, a new podcast network featuring radio and TV personalities talking business, sports, tech, entertainment, and more. Play it at play.it. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best-selling author and meat-eater founder Stephen Rinella. I'll correct my kids now and then where they'll say, when cave people were here.

And I'll say, it seems like the Ice Age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes.

But there's a company dedicated to a future where the answer will always be no. Across the country, cops call this taser the revolution. But not everyone was convinced it was that simple. Cops believed everything that Taser told them. From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multi-billion dollar company

dedicated itself to one visionary mission. This is Absolute Season 1, Taser Incorporated. I get right back there and it's bad. It's really, really, really bad. Listen to new episodes of Absolute Season 1, Taser Incorporated, on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st and episodes 4, 5, and 6 on June 4th. Add free at Lava for Good Plus

on Apple Podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on Good Company, the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there's so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen.

Get a front row seat to where media, marketing, technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This five months, we are not just celebrating. We're fighting back. I'm George M. Johnson, and my book, All Boys Aren't Blue, was just named the most banned book in America.

If the culture wars have taught me anything, it's that pride is protest. And on my podcast, Fighting Words, we talk to people who use their voices to resist, disrupt, and make our community stronger. This year, we are showing up and showing out. You need people being like, no, you're not going to tell us what to do. This regime is coming down on us. And I don't want to just survive.

I want to thrive. You'll hear from trailblazers like Bob the Drag Queen. To freedom! Angelica Ross. We ready to fight? I'm ready just survive. I want to thrive. You'll hear from trailblazers like Bob the Drag Queen. To freedom! Angelica Ross. We ready to fight? I'm ready to fight. And Gabrielle Union. Hi, George.

And storytellers with wisdom to spare. Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. We're back to Drink Champs Radio with rapper N.O.R.E. and DJ EFN. So, 300, I heard you guys' desks are in the middle of the whole, you guys, like that's front line shit. Why do you guys want to, was it motivation? So, here's the thing. We never felt like outwardly facing things were representative of our influence and our power. So we are very understated, period.

The office you referred to was comfortable but was understated. It was homey. So rock, paper, scissor, we go for the homey and not for the flashy. We want people to come in and recognize that work is getting done. Not that we're putting our feet up on very expensive desks. We want all the money to stay on the screen. We don't want to waste money by trying to act important because we have flashier offices or bigger cars.

We're past that. We're in the rubber band stage. Putting the money in the work. Rubber band stage. I'm taking that. That was good. So, now, Young Thug. I want to speak about Young Thug because at one point it kind of seemed like Young Thug was actually on babies, cash, money.

Then he seemed like he was with Gucci, man. And it was like when you stepped in, it kind of made him seem like he's whole now. It seemed like you was the right choice. Now, was he originally signed to 300 from the beginning? He was signed to Gucci. And Gucci signed his action to us. And we didn't feel that we needed to run around. And it wasn't critical to us that everybody knew and had to know.

You know, when I went to the Red Parrot. This is real old school New York shit. Continue. When Fat Cat came and he sat in that corner. Did you just bring up Fat Cat? He didn't advertise that he was Fat Cat. And it's more powerful. who's that guy in the corner that's fat cat so i like when people put their name our name in their mouth because of the

understated thing that we got going you know it's silly when I see people rolling with big security guys, big, big, stupid security guys. The first ones to run. The first ones to run. Okay? It's that little guy. It's that little guy you got to be worried about. Right, Jamal? Look at Twin.

It's the little guy that you got to be worried about. You're going to spill it now that you said that. Okay, all right. This is my friend Twin. He went to Vegas with $80 and came back with $20. He's the brokest. The little guy that you got to be worried about. You're going to spill it now that you said that. Okay, all right. This is my friend Twin. He went to Vegas with $80 and came back with $20. He's the brokest. Boy, he got a good heart.

He got a good heart. This is my nigga. Brokest, richest guy I know. I want to say they are big off famous decks and big off the bridge of kids. Thank you. They work very hard. Thank you. Yeah, they are. They are.

Shout out to them. Pour some. Shout out to Dex. Come on. QC. And now, 300, is it a 360-based company, or people can get down with 300 and have a grandfather deal? Like contractually, 360? We believe in 360. We want to be partners, partners.

We don't want to open up the barbecue restaurant, and then you start selling barbecue sauce out the back. You want to be involved in everything. We want to be involved in everything. But there is the negative connotation to the whole 360. We don't care about the connotation. We don't pay any attention to the connotation. Because we go to work. That's why it has a negative, because people will not do the work.

It has a negative connotation because no one did it before us. So that's why it has a negative connotation. And, you know, the reality is we want to be just partners. You know, if we're going to invest our capital, our sweat equity, if you ask me, I'm going to open up a restaurant and I need some capital. What do you think the capital usually represents? 50-50? 50-50, right?

Now imagine if I wasn't just capital, you came to me and said, you know, I don't know anything about the restaurant business. You know about the restaurant business, but I got this great idea. So not only am I putting up capital, I'm putting up sweat capital too. Time is money.

So I just want to be, if it's successful and everybody loves the barbecue, then we go together and say, let's make some barbecue sauce. We've been doing it, sorry to interrupt you, we've been doing it forever. With the

right artists, they always wanted us to be... Because essentially, it's like your management. It's not only like cooking. Listen, even a young boy, I care who he's opening for. What time

is he going on? That's not, most record people don't, by the way, most of them don't even show up. You know what I mean? Just you being here. So the reality of it is the conversations we have are seed funder, early conversations, but you have to want to be my partner. And the label's built to have different kinds of deals

for different kinds of people, whether you want to be an entrepreneur. And the label is built to have different kinds of deals for different kinds of people, whether you want to be an entrepreneur, start your own label, whether you want to be a straight artist, but we have to be involved in your life. Fuck rap. Fuck singing. We have to be involved in your life. When you wake up in the morning, we want to see that

at your fucking table. We want to be on your board of directors. Now, that involves movies. That involves anything. I don't care for what you're doing. What haven't we really done in any particular way? Business is business, but at the end of the day, if I'm going to invest

in you and you're going to invest in me, then we want to eat with each other. But LL comes to you right now and says, Kevin Louse, I want to put out a record. And I only trust you and Lee Hall. We talk about it. It would be an honor to put out his record. And I only trust you and Lee Hall. We talk about it. It'd be an honor to put out his record. A fucking honor.

Yeah, we talk about it too, Norris. Mm-hmm. He was going to get Norris. I was going in and Norris. I know where he was going. That was a love. I know where he was going. You know what?

It's not trust y'all. Hey, listen. Here's the thing. We live in a unique world of digital distribution. Yes. So I don't have to go so far on the limb to make a bunch of them and then spend a bunch of money to buy that real estate in the record store. So we could get it on in a very inexpensive way that you could test a market in a innocent, honest,

but effective way. I like this talk. This is my favorite one so far. I'm just saying, man. You know, these are my guys. I swear to God. We're big fans of you, too. A lot of CEOs, they talk indirect to me.

The reason why I appreciate our relationship with both of you guys is even when I didn't like it, even when I didn't like it. First of all, this is one of the funniest stories was Fat Joe is trying to clear a Ja Rule record, right? So Fat Joe calls me and goes, yo, I'm going to bring the gangsterous people up there, and I'm going to see Leo Collins, right? I'm like, don't do that, Fat Joe. But Fat Joe does it anyway, right? So he goes, I used to be Santa Claus

for Russell Simmons 10 years straight, his kids. So he said he goes to see Lior and he's like, Lior, you gotta clear the record. And Lior said, no. You forgot one other part of it. Okay. I tell people, listen, in all due respect, the answer is no.

Right. And when you open the window up and fling me out the window, and I'm just about to hit the concrete, the answer is still going to be no. So if it was going to be different, then I could understand you intimidating, but since it's not going to be, you're going to have to actually fling me out and find out. And then you're going to end up in jail and fucked up. It's going to be a sad day all the way around. And so they know, unbelievable.

It's not no to get a yes. It's a no because it's no, it's with respect, no. Right. You know? Right. And that's what makes you guys hands down. The longevity you guys are having is a direct effect through the realness. When you tell artists when they're younger, like, there's so much things that you guys both have taught me, and I probably acted like I didn't listen back then, but I apply to my everyday life.

Like, I don't apply math to my everyday life, but I apply things that you guys taught. Like, the first time when me and Leo tried to do business, he said to me, what are you doing today? I said, a pun video. He said, I'll be there. Hung up. Nigga never asked for no information. Nigga never asked which state, which city. He said, I'll be there.

And I was like, get the fuck out of here. An hour later, he pulled up, and you pulled up with Ja Rule. It's the first time I ever met Ja Rule, who's one of my best friends right now. And he pulled up with Ja Rule in the town. Say what up to Ja Rule. That's my man. But why, when you want something, you just find no way in the way. You get what the hell you want.

I don't know. That's a pretty obvious answer. You know? I think that I'm a hard worker. I was raised right. Shout out to my parents. Shout out to your parents. And my parents. Shout out to your parents. And my family. And I don't want to ever

embarrass them or embarrass my family. And let me put it to you this way. You're never going to go in the locker room and say, what the fuck happened to you? You didn't show up. I'm the right person.

If you have time, I'll tell you the real story. So you know how I'm the right person if you have time I'll tell you the real story so you know how funny my accent is and you know how my name is spelled so when I touched down in America and I was in a public school

an after school program they were choosing baseball teams and motherfuckers chose me last because of my funny name and my funny accent but I caught every fucking ball and I put everybody

out last time I was called last so that's why you know I just have to work harder I'm not that intelligent I'm not that you know I'm not that, you know, I don't have insane gift, but I'm ready to put it on people and work very, very hard. We need a Leo Combs movie, man. We just need a Leo Combs movie, man. I'm funding it, man.

Let's make something up. I can see it right now. I want to take it from the Run DMC days. Can you give us a Run DMC story? Because you was their road manager, right? They were never on DevChamp. I'm proud. I'm proud.

The thing that I use every single day, more than anything, was my road manager, my road experience. Like Kevin was referring to the road. My road experience separates me from all those other people I compete with every day. So we have so many stories from going up to Detroit and witnessing the young boys to Long Beach when all shit broke out. And we're on the nightly news, the live aid and performing in front of that historic show. So many, many beautiful stories, but I guess the biggest and most important story that tells you the fabric of who

I am and the fabric of what we represent, and remember, we represent the blue collar, the hard working, is when we were selling two Joe Louis' back-to-back, two Garnon's back-to-back, to back, the spectrum back to back, our click on the road was five.

That's it. Joey, D, J, Runny Ray and Lior. We didn't have an entourage, big security guards. We carried our own luggage and before the curtain dropped and the music was finished we're in the car on the way to the next city. So you know all when I look at all these new rappers with their you know 50 people entourage and these big security guards that all you have to say is boo in this, start running. It's like clowns.

We all got beef with security. I like that. I like that. I like that. And so that's the greatest story is we never missed a gig in three and a half years. You told me that once. I remember. One night we did five shows

in three different cities. Three different states. Five shows in three different states. We were mobile. We stayed out of trouble. And we were on to the next city. And that's, you know, we're ungrateful.

You remember the fish spot we used to eat at, La Pesca do? Absolutely. You remember that? Absolutely. Oh, man. That fish soup, man. That fish soup was the bomb, yo. Watch Nori's face when I first ordered the fish soup.

Yeah. I'm not doing that. I'm looking like, damn. And then I gave him a spoon. I gave him a spoon, and then, boy. I was turned out from the fish soup spot. Every meeting we had was around lunch. Why is Nori always booking my meeting around lunch?

Little French restaurant. Little pescado. No, no, this one time, right, I thought I was the man. Because when Leo walks into the door, they say, fish soup, man. It was like some big shit. So I started going there a lot. So I wanted to take Leo out one day. And I was like, yo.

And I took care of the bill. Leo flipped. I was like, yo, hold on. Who are you? Who are you? You gave him the bill? Call the boss. Yo, I realized when the person's the man, you got to let them be the man.

You can't try to creep up on me. I learned a life lesson that day. Leo was pissed. Not at me. He was mad at them. Like, this is my spot. I don't care how much he comes here. Remember, I'm the guy who brung the man.

All right? Show that respect. This is real. So, Nori, I'm going to say something before I leave. Okay. No problem. Thank you for coming. Kevin and Day-Day are going to stay. No problem. No, we're going to keep something before I leave. Okay, no problem. Kevin and Day Day are going to stay. No problem.

We'll keep it going. So here's my thing. So what's the year, 2016? Yes, I believe. Okay. I don't know. I don't even know. I only think about records.

I know this is, you know, I'm pre-Sucker MC. So that's how I think about time. Is that 82, 83? So I don't know if you read the recent report of the RIAA where for the first time in 18 years, the business has grown. I'm telling you and I'm telling everybody that listens. If you're an entrepreneur and you want to get into a great business, not a good business, and get papered up, get into the music business, the record business. For the last two decades, the business has been shrinking and consolidating. So there are no Def Jams, no Islands, no Motowns, no A&Ms, no Chrysalises, bout. Boutiques.

Boutiques. This is a time for you to cobble together a little capital, because it's not expensive, and find stunning talent and putting them out in the marketplace. This is the moment in time I've never seen a more fertile business environment as it is today. I do want to leave you and your viewership with the absolute clarity that what better business that you can go tonight and record someone, ship it the next day all around the world at zero cost. No manufacturing costs. No shipping costs. No obsolescence. No inventory. Everything. Digital and inexpensive and very efficient. Remember we used to make videos that

cost us money to promote our songs? Now there's a YouTube that you put the video... Let's make some noise for Lee Albee, the chairman. Let's get that out of there, too. You can put a video up and get paid for it. Wow.

So I'm just saying, man, I'm tired of the highly concentrated industry. Now is the time. You may be too late if you keep waiting to get this paper. There's a lot of paper out here. And this is a great business. And I want you and your consumers to recognize how great of a business this is. You enjoy streaming? You think streaming? Streaming is such a friendly and wonderful consumer proposition. All the world's music for $10 a month. And it's the first iteration. My daughter doesn't want to hear classical music or African music.

She likes the pop hits. Maybe as we iterate that business, her bill would be $3 a month and she only gets the top hits. So it's just the infancy. You know that streaming is only a 2-3% penetration? So just imagine when it's 50% penetration.

So don't have just Kevin and I be the only papered up motherfuckers out here. Okay, we don't want to be by ourselves. We-up motherfuckers out here. Okay, we don't want to be by ourselves. We want other people to hang out with. We want other people to seize the opportunity of this environment and start creating new, special companies that are culturally significant and healthy for artists and creators.

That's so beautiful, man. That's so beautiful. Thank you. Thank you, guys. You're in good hands with Kevvy Cav. Before you go, we've got to take a picture, though, before you go. Come on. Don't stop nothing.

Leave it. We're drained. Oh, okay. 300 crew. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories of the West.

I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best-selling author and meat-eater founder Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here and I'll say it seems like the ice age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes.

But there's a company dedicated to a future where the answer will always be no. Across the country, cops called this taser the revolution. But not everyone was convinced it was that simple. Cops believed everything that Taser told them. From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multibillion-dollar company dedicated itself to one visionary mission. This is Absolute Season 1.

Taser Incorporated. I get right back there and it's bad. It's really, really, really bad. Listen to new episodes of Absolute Season 1, Taser Incorporated, on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st, and episodes 4, 5, and 6 on June 4th. Ad-free at Lava for Good Plus on Apple Podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures

and your guide on Good Company, the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche,

we embrace as core. It's this idea that there are so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing, technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This Pride Month, we are not just celebrating. We're fighting back. I'm George M. Johnson, and my book, All Boys Aren't Blue,

was just named the most banned book in America. If the culture wars have taught me anything, it's that pride is protest. And on my podcast, Fighting Words, we talk to people who use their voices to resist, disrupt, and make our community stronger. This year, we are showing people who use their voices to resist, disrupt, and make our community stronger. This year, we are showing up and showing out. You need people being like, no, you're not

going to tell us what to do. This regime is coming down on us, and I don't want to just survive. I want to thrive. You'll hear from trailblazers like Bob the Drag Queen, Angelica Ross, and Gabrielle Yoon, you'll hear from trailblazers like bob the drag queen to freedom angelica ross we're ready to

fight i'm ready to fight and gabrielle yun hi george and storytellers with wisdom to spare listen on the iheart radio app apple podcast or wherever you get your podcasts all right okay thank you. Thank you. Thank you so much. Of course. My people, you know what I mean? Of course. Yeah, they're people. It's reopening. It's reopening. They're people, you know what I mean?

That's like picking up a trailer. I'm sorry. I'm sorry. I'm sorry. I'm sorry. Ten more minutes. Come on. Come on.

Come on. Thank you, Kev. Come on. I need to get myself anyway. You know you brought Rap Radar out to Dirk. You know, they was dead before you got on their podcast. You helped them out to Dirk. Stop it.

Stop it. Stop it. You did. You did. That's why I called you got on their podcast. You helped them out to dirt. Stop it, stop it, stop it. You did, you did. That's why I called you immediately in the morning. I said, hold up, hold up, hold up. So Kevin Lyles, my man, Baltimore's finest. So, Kev, and I know we touched on it a little bit earlier. Can you move to this one? Yeah, I can do whatever.

Yeah. But the love for the game has to. Lord Jamar bounce? Yeah. Oh, damn. I was about to tell him to come in. But how many years have you been in the game, Kev? 32.

And you still love it the same way? Or sometimes you wake up and be like, this ain't it. You gotta want to take a break sometimes. When I, my critical moment was when I left Def Jam. You know

that. And then when in 2009 when I said, yo, the business is about to change and y'all making decisions. There's the chairman. I'm said, yo, the business is about to change and y'all making decisions. There's the chairman. I'm saying, yo, the decisions that we're making, I don't know if I could continue it the same way. You know what I mean?

And I said, so I had to go hug some trees. I had to go hug some trees, walk on the dirty sand. And I said, I'm out. People don't know I left in 2009. I said, you know what? I'm out. People don't know I left in 2009. I said, you know what? I'm good. But then, you know, the whole Trey thing happened. And, you know, his manager was one of my interns.

You're talking about Trey Songz. Yes. And he said, yo, I got to fire my manager. I said, yo, that's my man. Why are you going to fire him? You should really work it out. He said, yo, I need you to do a man. I said, yo, I'm not doing that.

You like that groundwork more, like management? Do you enjoy it? You got to understand, Nori, I enjoy being beside talent. I enjoy being beside brothers. When shit go down, it go down. I just enjoy being around and next to people. You know what I mean? So to me, I don't know how to. I really was, where I got lost, I'm sitting in the ivory tower.

All I had to do was go around the country and fix problems. But I tell you, we should sign this artist named Chris Brown. And you say he's not going to be a star. I don't know what the hell you're talking about. I remember because Tina Davis. I said no name. I remember. But my girl manager, I said we should

sign him and you don't want to sign him. Then I tell you yo, Rick, shout out to Rick Ross. Rick is one of those. Oh, you had Rick Ross too early? Y'all, you don't want to continue with, no. At that moment, and you want me to stand next to motherfuckers putting their feet over their head. I don't know that shit.

I don't know that shit. That shit I don't do. So my thing was I wanted to be with art. And so when I left, it was like I had to find myself. And really, at the end of the day, I can't go anywhere. Right. Because even to this day, I still talk to Todd. I still talk to Hov.

I still talk to X. I still talk to Jock. I still talk to your silly ass. That's right. That's right. I'm your nigga. At the end of the day, so I don't know how to get out of it because it's in me. You understand what I'm saying?

I'm a former artist, a DJ. When I was the president of Def Jam, I had 1200s in my office. Everybody knows, so we used to fuck around and just hang out, and I'm just blessed, Pop. I'm just blessed. Gotta be twin.

Can't even be mad when you find out it's twin. You're like this. He got $80 in his pocket. He fucked up. He good. You got $20? All right. But he up. He good. You got $20? All right. But he got a good heart.

All right, good. We'll give him a tip. We'll give him a tip. Yo, Kevin Lyles, man, I really appreciate you coming, hanging out with us because you guys are so important to the culture. I love what you guys are doing at 300 because I just love the fact that you guys can make all this money, have all this success, and then still want to be the people that helps the artists push forward. And that's because at the end of the day, it could have been like, oh, it's just all about us. Fuck y'all.

But it's like you guys is like, like, I know these artists don't know who you are. And that's what would it like, for instance, like if Melly Mel put me on or Care Restaurant put me on, it's like, all right, cool. You know exactly who he is, whatever. But Kev's history is so rich. Lior's history is so rich. And they don't really bring it up.

It's not like they go to the artist and be like, you know, I made such and such and such and such. They don't really live on the past, like they said. So I know that's why I gave that love to Day Day, because I'm like, yo, listen. If you listen, because there's going to come a time, like, I'm just keeping it real. I don't give a fuck who you are.

Nobody, there's not a book that says, yeah, you got zero account in your account today, and then tomorrow you got 420,000. And how to act after that 420,000 clears. Like, you know, when it's pending, you're looking like, oh, shit. Like, is it coming? But when it fucking pending, you're looking like, oh shit, is it coming? But when it fucking really clears, you're like, I got 400. I could really do some shit and then you stop listening to them because you think

you did it on your own. I mean, that's artist syndrome 101. You know what I'm saying? And it's crazy because it might happen to you two or three times. It happened to me two or three times. You know what I'm saying? I've been fucking up.

You know what I mean? Penalty, then Tommy Boy, then Def Jam. You know what I mean? And Def Jam was like playing for the Yankees at that time. Like, it was truly like playing for the Yankees. It was like, like I said, like I never went on tour that many times. Like, Kevin Lyles came to me and was like, look, motherfucker, we here, but we need to be here. And you might not see your family for the next two months.

You can fly them out, though. Fly them out. But does that still exist in hip hop? I'm glad you brought it up. Every year we put out a new artist tour. We put out Young Hustle tour last year. Now we're dropping Birth of a New Nation tour with Shot Glizzy, Day Day, and PNB Rock goes out in November. Pick a PNB Rock.

We always going to invest in the street because what I hope to find in the city is the next Norrie, the next PNB Rock, the next Shag Lizzy, the next Day Day. And we go to every city. I don't just invite fans. I invite hustlers. I invite artists. I invite whoever making noise in the town. Come out and hang out with us. But you're going to look at my shit and you're going to tell me how I'm going to break my shit in your marketplace and we're going to get money together.

And that, to me, you can't, you get no better than that because again, like Day Day's still growing so he don't really know how to engage like Nori. I want Nori to fuck with him more. I want to go in your artist development department. Give me a job at 300.

You don't have to ask nobody. I ain't asked nobody for nothing since 84. But I'm saying to me, I want people, the reason we do this tour, because I want young artists to know that we believe that through touching your fans, you become art, not just a record. And that's the difference.

We're not pop music like that. We got to get out on the street. We have to be on the street. Because I feel like that, too. Because I feel like a lot of times these artists don't have training. They don't have somebody like me. I remember seeing Young Thug go to

Sirius Satellite. I remember seeing him saying, yo, I'm going to play the record and then Lee all going to Sway and going to his ear. I was just like, people don't care that much no more. Y'all the only company that fucking cares like that.

You know, shout out to Atlantic Records. I think Kaz and Julie cares. We give them a pass, but fuck it. All right. Welcome to Play It, a new podcast network featuring radio and TV personalities talking business, sports, tech, entertainment, and more. Play it at play.it. We're back to Drink Champs Radio with rapper N.O.R.E. and DJ EFN. What's up, man? Yo, Kevin Louse. What's up?

Oh, J.K. Kaven. Look, you straight from the gym. Look at this nigga. Yo, hold on. How do in. Look, you straight from the gym. Look at this nigga. Jadakiss, duh. Yo, hold on. How you look like you coming from the gym and you drunk? How you both, Jadakiss? Yo, Jadakiss is both.

Come over here on the mic, Jadakiss. Yo, yo, Jadakiss out of control now, eh? Jadakiss. Sorry, I can pass out. Hold on, I want to say something about Kiss real quick. So part of our culture, even if you weren't signed to Def Jam or 300 or any of that shit going on, if you hip-hop, you respect hip-hop. I could call Kiss and say, yo, this is what I'm thinking.

This is what I need. But he can call me too, and he can check me and say, yo, why y'all do that? And that, to me, is when you talk about true motherfuckers, real people, this dude right here,

he knew it. And by the way, show up. You ain't got to worry about homeboy. And remember I told you about Evolution? He's not a rapper, he's a man. Y'all got to stop giving titles to real people like that. This guy's a man.

He's going to go around and influence lots of people through his music, through his love, through his art, and that to me, he belongs in the Smithsonian Institute. My nigga. That's Jules. That's love right there.

That was love. That was love. Yeah, we got to do a show called. Did you know he wrote the Milli Vanilli song? Yeah, yeah, we got to do it. I didn't know that. He wrote the Milli Vanilli song. I don't know that.

I'll see you later. We'll be out here, right? I'll get you a blend. Yo, kids, kids, kids. Hold on, hold on. We out here, right? I'll get you over there. Yo, kids, kids, kids. Hold on, hold on. Where you going, man? Oh, you're going to flick? Okay, all right.

My bad. You're doing rock. You see we kind of in the executive room. We have the executives. You know what I mean? Kids, jump in, kids. Yes. All right.

All right, I need it right here, please. One, two, three. Got it. Yeah, oh, that's a lot. All right, yo, it right here, please. One, two, three. Got it. All right, yo. One more time. Where's the last one? Got it. One, two, three.

Got it. All right. Yo, love. Thank you so much, brother. So classy. Thank you. Jay, the motherfucking kiss. What's going on, my brother?

What's up, baby? Did we just rob beats together? No, you went for the real robbing. He said he got a couple bags. Yo, you had a... Listen, I came back with a bag. He came back with bags and the plug. And Lee's trying to hold it.

Lee, don't get too attached to my bag. Yo, you got my... Yo, Hash, you got my shit. I'm watching you. Yo, what's going on, Kiss? Yo, you know what I yo, you got my shit. I'm watching you. Yo, what's going on, Kiss? Yo, you know what I thought about the other day? I said, we gotta do a, not a

reality show, but like a scripted show. Everybody loves Jadakiss. Set it up. You got the connects right now. No, I know. Let's keep that on the line. We're with the deal, baby. Let's keep that on the line. Oh, yeah, yeah, yeah.

I like it. Okay. This is Twin. You know Twin, Jada King? I've seen him. He's seen me everywhere. He's a broken snigger that we got down with us, but he got a good heart. No.

He got a good heart. Hold on. You want to do an instant snap? I've seen Jada and Nori on TV to being here in person. Now, I consider her my friends, and I'm drunk. You know you hear loud on my mic, nigga. All about your mic. I'm kicking out the mic every episode.

Let's get your life together, man. Let's get your life together. Yo, Jadon Kish, man, you just got off the Bad Boy Tour. Yeah, yeah, I just came off the Bad Boy Tour. It was a great family reunion. You know what I mean? Everybody's in a great space.

It went real very successful yesterday I seen something very interesting we was at the college big up the college he got his own champs

inside the studio and I walked into a conversation it was you and Mace there and Mace was like I'll do your shit but I ain't going to the breakfast club

and I was like he was like cause I be wanting to fight did Mace say he be wanting to fight that was his act words his act, because I be wanting to fight. Did Mace say he be wanting to fight? That was his exact words. His exact words was, I be wanting to fight, and niggas don't be wanting to fight. Niggas don't be wanting to fight.

I ain't going to fight. I said, hold up. I said, Mace is crazy. I think Mace. Oh, he bought that life on the low. You think so? Mace? Mace?

What? Him and Charlamagne got beef or something? I don't even know what that's on. It probably was, they probably don't talk too kindly of him up there or something. I don't really know what his breakfast club discrepancy is, but we heard him say he'll do the drink champs, though. That's right. Pick up Mace.

We want you here. You can fight whoever you want over here. It's okay. We don't mind. I'm just playing, Mace. You know, I you want over here. It's okay. We don't mind. I'm just playing, Mace. You know, I seen him at STK the other day. We sat there, chopped it up. It was awkward because I did offer him a drink.

Not out of disrespect. That's what you do. That's what I do. He just looked at me like, no. And I was like, oh, shit, I forgot the whole thing. But I want to big up Mace. I want to big up the Bad bad boy uh reunion tour because i went to see y'all out in vegas um and you guys were very professional like i'm talking about

everybody i was on time that was there before there was a prayer that happened like i that was flawless yeah nah diddy big shout out to Diddy Big shout out to the whole staff They It was really like A theatrical play That tour You know what I mean It was a

It was a 90's Hip hop Medley of You know the hits That was made back then But The structure And the format of it

Like he said Was like It's like a play Like everybody on time Everybody backstage Getting mic'd up It went very successful. It was a good...

I actually want to do some more because I'm trying to furnish this new house. Let's make some noise for that guy. J the motherfucking kid. Yo, listen, my nigga K. K in the building. Listen. Now I'm in need. There's a cigarette.

There's a cigarette. Listen. Oh, for shit. And ain't nobody credit card on this room right it's Revolt credit card we're going to charge we're going to smoke and charge it to Revolt let's make some noise for that Ramon trying to act like I don't see him Ramon trying to act like I don't see him

I see you nigga it's going down listen Revolt I just want to big up Revolt this this conference, because since Mixed Show Power Summit, even if there has been fake conferences, I haven't been a part of them. And when I was a part of them, Arcane, it was not put together. Like last night, I just walked through the lobby. I got to see you.

I got to see Jim Jones. I got to see Tahere. I got to see DJ Quik, Quik Silva. I got to see SNS. I got to see jim jones uh i got to see tahiri i got to see dj quick uh quick silver i got to see uh sns i got to see clark kent clark kent big clark kent scared because when i'm out i know clark kent stories you know i'm sad he's a little he's a little nervous at the drink chat but we're getting your ass on here um but big up to everybody because that's what the music business you know you know one of the um know, one of the best nights I ever had in my life

was when Hot 97 had something called Hot Night Jamaica. You always tell me that. And they flew out there and we had no choice. Like, Hov, this is a true story.

Hov, the other rooms was booked, so Hov had to stay in the same hotel as us. Jermaine Dupri had to stay in the same hotel. We were all in one hotel, and it just got a chance for people to meet each other. Like, all right, cool, I want you on the record.

You ain't answer, or you wanted me on record, and I ain't answer. Now we're just sitting down drinking Red Stripes. You know what I'm saying? And you're like, oh. And that's what this reminded me of, this music conference. It was like, you know, I spoke to Ja Rule. Ja Rule had Flew out here. DMX was out here.

And it's like, I think what Revolt is doing is an awesome thing. It's an awesome thing. They're bringing it back to the essence. You think that's important for us? Definitely important for us. It's not even important for us. It's not even important for us. It's important for the culture. It's important for the new artists to know what we went through and how to structure it and how to network it,

the bigger picture of this hip-hop industry, you know what I mean, than just being an artist or being a producer, how to get longevity, how to be in it for years, how to set up your, build your brand and get your revenue right. You know what I mean? So when I got to New York and I pulled up to the room, we had Jairo and Jadakiss in the same room. But I'm going to have to cut you off because nobody asked you.

I won't. I won't. I won't. I didn't know what was going on. I didn't know neither. But for the record, let me just explain this. What happened was, we were supposed to do Ja Rule earlier, and we were supposed to do Kiss at that time. We were supposed to do...

This would really happen. No, you didn't do Ja Rule. You did the locks. You did the locks. Yeah, you're right. I missed it because I had something to do. Yeah, it did. Right.

Yeah, he was supposed to do Ja, then he like, yo, I'm going to do you and Ja. That's how it happened. And that's how it happened. And because of that episode, we got Dog Pound with Tony Yeo.

We mixing people. We mixing shit together. That was the birth of the collab. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration.

It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration.

It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration.

It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration.

It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration.

It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration. It's a collaboration.

It's a collaboration. It's a collaboration. It's a collaboration. collab with Drink Chance. Can we just... You know what, Kiss? You know what the crazy thing is? I want to thank you. I want to thank all the artists because at the end of the day, you know, Style Chic, I mean, just everybody who participated in Drink Chance because me and my partner,

DJ EFN, we had an idea of what we was going to do, but we freestyled everything. And y'all could have shut us down. Y'all could have been like, nigga, whatever. You know what I'm saying? And, you know, Fat Joe was our first episode that we put out. It wasn't the first one we recorded.

Kenny Anderson was the first one we recorded. The first one we recorded was Kenny Anderson. And then, like, I really call my friends. Like, you know what I'm saying? So, you know, like, when I ask people if they eat ass or how many abortions they had. Like, a lot of people can't. It got weird. It got weird. That's when we lose all our advertising.

We lose all our advertising. But a lot of people, they can't ask Fat Joe that. You know what I'm saying? They can't. Freddie B's. Freddie B's? Jason? Who's that?

Versus Jason. Oh, Freddie versus Jason. Okay. Yo, yo, yo, yo, you're Dominican. You writing Dominican. You Texas, man. yo, you're Dominican. You writing Dominican. No, I ain't. Nigga, he texts. He's got Spangles. He texts.

That's what I do. That's what I do. Ah, this kid. Oh, shit. That nigga drew it. He texted Dominican. Oh, shit. Oh, shit.

Oh, shit. I think he wrote it. He wrote it. I think he wrote it in the video. He wrote it. I ain't would have said it. That's a special gift. You got to be special to me, all right? In Dominican. Now you're Spanish.

In Dominican. Hold on, hold on, hold on. I ain't tell you pop that. No, no, no. Leave it there. Let it get cold. You can't do that to JD Kiss, man. He's a important nigga. You notice we, no. Leave it there. Let it get cold. You can't do that to J.D. Kiss, man. He's a important nigga.

You notice we got the exclusive MIA bottles. I'm going to big y'all up. Hold on, DJ F. I'm going to big y'all up from the Drink Champs Barbecue. Because somehow the Moet people came to the studio. They gave me the big joint. Yeah, they gave me the cash. We don't know how that happened.

I charge it to y'all. That's the first way I saw one of them. Here's the thing. Midgets don't want to be called midgets no more. Small people. Little people. But I don't want that word to just go away. Does that be unclear?

That be unclear. So those bottles of Moet was called midgets. No disrespect to the midget community. I don't mean that no more for you. I don't mean that no more. You know what I'm saying? On YouTube, I saw that nigga took your bottle. He had to get you another one the next day.

He brought you a new one. Oh, yeah, on Yonkers. Yeah, yeah, that was my man. We just finished winning. That was because there was a tournament on my block that I thought called the Midnight Basketball Tournament. And we had just finished winning. Y'all played basketball at midnight?

Yeah, they got a... And then niggas get shot. Yonkers. Basketball and bullets. I heard of this tournament. We won the chip, though. And I was over there talking to one of my mans, and he just popped my bottle. I mean, the bottle was already popped, but somebody that don't even drink just started indulging in it.

Yeah, he my man, though, White Mark. He actually got famous off that. He got about 10 million. Big up White Mark. My moms called me one day and said, he pulled out a bat on this white boy on the block. I said, man, I'm waiting on that. Mom, the block? I said, man, I'm going to go. Okay. Oh, no.

So, mom, you're a good assistant. Just not getting paid this week. I got to teach you. I got to teach you balance. Level spelled backwards is level. You got to balance it. You know what I mean? But, Kiss, what's going on in hip-hop?

Would you ever think that what's going on in Philly was even possible? Right? Because it's kind of sad when you think about it, on all sides. Anything's possible, though, with this fucking fucked up business here. Fucked up game, yeah. I mean, anything could happen. But, yeah. That was actually the only discrepancy of the tour, that incident in Philly.

That's the only thing that ever happened. Oh, that's right. It happened on the Bad Boy tour. That was the only thing that happened. So what happened? So what happened, in your opinion? I mean, I was in my room. I didn't actually see it, but I guess it was some type of altercation with somebody from Meeks Camping, Segal.

Right. Yeah, so it's like, you know, when y'all was battling the rock. somebody from Meeks camping in Segal. Right. It's like, you know, when y'all was battling the rock and even battling the state property or even G-Unit, it felt like there was no hands that, you know what I'm saying? It was put on anybody.

So as bad... Not to cut you off, those times was realer though If you ask me Exactly Cause it was When those Somebody could've really got

It felt like that Put down Back then Know what I mean So it was It was like more intense If you ask me Right

Now with the internet Right Cause before when you had a problem You had to see a nigga Right Or go to the studio Now you can just go on Twitter You can stay in the crib

And fight your shit from behind the keyboard So it's different And they fighting for the camera As long as it stays on wax It's therapeutic for hip hop Once it gets hands on And people start getting Struck vigorously

It can go a different way. That's a great word. I love that word, vigorously. You're going to add it to your repertoire. No, no. I got that already. Vigorously and enthusiastic. That shit been in my catalog.

It's been in my, what's it called? Vernacular. Was that three big words I used together? Use them all right now. What's the other word Tax Stone told us? No. Conscrued? No.

What? Corroborate. Corroborate. Corroborate. You know we learn words on this podcast, kids. Correlate. Correlate. Correlate.

Correlate. Correlate. Correlate. Let me hear Lee say that. Correlate. Hit me. Correlate. Correlate. Correl uh, uh, uh, Corley. Uh, co, co, co? Corley. Corley.

Corley. Corley. Yo. In Spanish, that means run. Just for y'all that don't know, that is Mr. Lee from Star Rock Clothing. You know what I'm saying? I'm here, baby. I'm here.

I'm telling Pharrell and them they should buy his clothesline. Just put him on. His clothesline is hard. Yeah, let's do it. Let's do it, baby. You got some juice bars, though, Kiss. You just opened up Brooklyn, too? Yeah, shout out to BK.

We opened one on Malcolm X. Yeah, we working. Can we get that in Miami? We need to do that in Miami. Definitely. No reason. No reason. No reason.

I was going to get in, but then we started drink camps. I was like, it might not relate. No, it's perfect. You need to detox the next day. We juice up in the morning. Yeah, we juice up in the but then we started drink champs. I was like, it might not relate. No, it's perfect. You need to detox the next day. We juice up in the morning. Yeah, we juice up in the morning and we get drunk at night. We get mad healthy in the morning and we not at night. Now, you know what we fuck up?

If we open up a juice, a drink champs for life, right? A drink champs for life. A drink champs for life. So in the daytime, you juice up. Right. You will get a little tiger. But then at nighttime, just tiger, gugong, bhaji. All of this.

Yeah. And all of the foulest liquors in the world. It just bring you under the table. The bong bongs. Yeah. You just got to get under the. It's a snap. All right.

All right. All right. All right. All right. All right, twin. I like you. Do your job. Go ahead.

Do your job. It's a snap. So Jadakiss, man. Yeah. What's going on? So are y'all doing um a juice bar reality show i heard i heard something like mtv or something they greenlit some you and cameron cameron got some and then also the y'all got a juice bar i think we got one in the um i think we got we in talks we in talks for mtv to make something happen oh really lit lit up. I thought y'all was playing.

Ramon, I ain't got nothing to do with this. I thought they was playing, too. Look, nigga, I ain't smoking. It's like like it's Snoop. It's Jada Carey. Yo, Snoop get that bass in the middle. Yo, Snoop get that bass. Yo, Snoop.

Yo, Snoop gets the... They said that? Yeah, y'all motherfuckers. This is loud, nigga. That shit ain't doing nothing. That covering, that shit. Fuck it, this is... We smoking live on Revolt, man.

Fuck it. About to get the sprinklers. Uh-huh. Oh, man. Hey, yo, so look, I just want to throw this out there. The bogey nominees are Mac Miller, Joe Butt,

Post Malone, N-O-R-E, and my nigga K. Rouse, Rouse. Rouse, Rouse. And listen, a lot of people don't know who K is, but he the bogey nigga of the year.

I'm going to throw that out there Come on shout out to Instagram and all that Come on K Rosewood baby You know what I'm saying I stopped smoking for like six months And K didn't talk to me That was the new Nori

I wasn't feeling that K was like I like you. I wasn't feeling that. K was like, I like you, but I love the other nigga. Where the other nigga at? You know what I'm saying? That's my nigga K, man. Yo, K, you been. You know, that's his first nominee for anything.

Nah. We nominating him in the Drink Champs Award. You know we giving Puff. Puff is also nominated for Ass Eater of the Year. We're going to eat. You didn't put Eddie Giggs in there, man. Eddie Giggs is nominated for Ass Eater of the Year. We're going to eat pizza. You didn't put Eddie Giggs in there, man. Eddie Giggs is nominated for Ass Eater of the Year. But, K, you know, I feel like... Ass Eater of the Year is a crazy award.

Yeah, I ain't going to front. A lot of niggas been hitting me. Like, Jack Dillard been hitting me like, yo, what's up? Yeah, he like, yo, come on. You know Puff can't win that award over me. And I'm like, whoever nicer to me that night, nigga, you know, we might give it to them.

But look, K, K's a real bogey nigga of the year. For years, I've been seeing this nigga. Listen, and you know why I want to promote you more? Because I see you and Jada together. Y'all loyalty is serious. That's really your friend from the beginning. Third grade. Third grade shit. Miss E-Bank's class. Yeah, that's what it's about, though.

A lot of people don't have that nowadays. You know what I'm saying? That's how we're going to get blown up. Niggas got to put the towel under the door and be quiet. But go ahead, K. Yeah, that's how it is, though. You know, loyalty is everything. Let me tell you something about his bogeyness, though.

Because he's working out. He's looking good right now. Yeah, yeah, I got to get back on my feet. The only thing you see on the tread with the bogeys. Yeah, I keep my bogeys next to me. When the water's supposed to go on the treadmill. As soon as I get off the treadmill, I got to light one up. It's bad.

Light? Got the bogeys on the treadmill? I did smoke a bogey at the Runyon Canyon. I smoked a bogey at the Runyon Canyon. I smoked a bogey during Runyon Canyon. Going up? After I got up, I was like, hit a bogeyman. Me too. I do the same thing.

I played basketball. Come on, Ali. That's all I got. Check it out. Let me get a like. Yo. Yo, so K-'s okay, man. I want to honor you because you coming up.

We're still doing the Drink Champs Awards January 2nd for all the people. That's the Hangover Awards. It's the day after New Year's. So we're trying to catch everybody that's in Puff House. When y'all leave Puff House, come to the Drink Champs, and we're going to broadcast this. We're dead serious. Oh, I forgot. Buster's a bogey.

Or a nominee. We're going to have to ask either. Eddie Giggs thinks he got it, but we're not sure. I'm just saying. I'm just saying. I'm going to keep it real. Because I want to give it to Puff because Puff got bad bitches.

He proposed it to Angelina. We had Angelina on the other day. We was like, this Eddie the ass eater. Angelina started getting red. He's like, I'll eat your ass. Your offense. Yo, they got weird.

They got weird. They got weird. Yo, we found niggas over here. Oh, shit. That look like the police. Oh, man. You know me. I'm so much in the world come on man

I thought it was Ernie's TNT yo sit down now we put you on the broadcast come on show up fresh you know how much history you got nah, nah Sean Press Oh lord Derek, what you give me?

Yeah, yeah Oh, he from Revolt He know what he doing He know what he running You can't even do this Yeah, I know the CEO of Revolt Sit down, no, no Sean Press, come on

This is industry shit This is Sean Press, everybody Ran bad boy for 18 years. Still running bad boy. He do what he do like he does what he got to do. Run the corner, keep it percolating, percolating. I hydrate that egg with water. That nigga sitting here dressed in all white like he's down with Santaria.

Let's go on. Sean Press, tell these people what's going on, man. We having a good weekend Down here I love what you brothers Is doing man I love it If I didn't get a chance

To say if And we go back so far Knowing we go back so far I love what y'all doing Yeah man We appreciate you But we want to show We like to interview people

Behind the scenes Okay Because that's who you are And you make a lot of things Shake and bake Just give these people A little bit of history of you and how you perform. Okay, real quick. Who's Sean Pratt?

Sean Pratt's go back intern, bad boy. Put that work in. He put a lot of work in, ladies and gentlemen, a lot. Moved on, started my company, Power Moves. It's instrumental, and Puff is a wonderful person because as long as you're down with Puff and you're a hard worker, you're always going to be part of the system. And that's 100%. Even if you leave. Oh, even if you leave, 100%.

You can leave and still can't leave. Yeah, exactly. You're always going to have a foot in the door. So when we started Power Moves, that was the account. So Power Moves is a marketing company? Marketing company. We were the account in Miami. Yeah, in Miami.

This is my guy right here, Eddie. He's the ass eater now. He's not Eddie the emotional guy anymore. Understand something. I said, what's up to Eddie? I said, Ed, you looking young. I said, we got all the gray hair. You black? He was like, Ed, you looking young. I said, we got all the gray hair. You black?

He was like, because I'm eating ass. He's eating ass. He's eating ass. He's eating ass. Can I get my award now? No, listen. Sean Pratt. Look, we're doing a foul award show.

It's called the foulest award show ever, right? So we're going to mock all the awards, right? So I never spoke to Puff about this at all. Okay. But, I mean, obviously he might hear about it now. But he thinks he should win ass eater of the year over Puff. I just feel like Puff is an ass. The bad bitches he got, he an ass at mountains.

At mountains. At mountains. He an ass. Pres' face is a price of things. I'm like, what? Yo, but who you think should get the ass of you in a year? I mean, if he want to get it, then like, if you want my ass. Hold on.

100%, Ed, I think you should get that one. I'm getting the stuff from Puff. Does Sean Presley ask? I don't know. What are we doing here? Like, I'm not up for no awards. Like, let's turn this over to the Global Spin Awards. We had the nominations.

Yeah, Global Spin Awards. That is your shit. That's right. That's a lot of people know Global Spin Awards, a war show dedicated to the DJs. We got the war show dedicated to foul shit. But I'm dedicated to speak about that. Global Spin Awards, we recognize the unrecognized,

which are the DJs, the most influential guys in the game, you know, who never really got their shot, who never were put up on that platform. So the Global Spin Awards is the Grammys for the DJs. We did the nominations yesterday. Real big. So all the DJs around the country right now celebrating.

Social media is going crazy. My man Kiss, you was there last year when y'all came and we had Swiss Beats host last year and gave them, I think it was 50 million records sold. So everybody from Rough Riders came. So it was easy. I mean, it's a love

fest, but it's recognizing to me the most important influences in the game, which are the DJs. I'm ready for my award. Oh yeah, you need to get the Great Beard Award or something. Something. But y'all knew each other a long time. Sean Perez, you're a very

instrumental person in this industry. And, you know, that's what a podcast, that's what we're trying to do here is we want to keep our legends alive. Our music so much, the minute somebody does something or somebody, you know, they find out this,

we just kill our own legends. That is so bad in our culture. So what we want to do, the purpose of our podcast is to keep our legends alive. I love it. Especially the people that's behind the scenes because yeah we're the forefront as artists but you know what an artist ain't shit without five people behind him and sometimes people don't recognize those five people behind them and those positions so that's why we interviewed leo and kevin lyles earlier because a lot of people you know they just think that they're

just the check writers when they're a lot more to it. And the same thing with you. It's like, you know, we appreciate you people like that. You know what I'm saying? We appreciate it. And we want to, look at Jay the Kid trying to slide. We've seen you. That's your assistant? You got a nice assistant, man. Listen, you ain't

from Yonkers at all. Let's keep it real. You from Dykeman like a motherfucker, right? Come on, my nigga. These niggas got good assistants. Yo, I ain't gonna lie. Leo Combs and Kevin Lyles brung the most females. Is that not accurate? Yeah. I mean,

they brought the most money, too, so it only makes sense. Let's make some noise for that. So, Sean Prez, how did you get started with Bad Boy? Intern I did it the way it should be done You start at the bottom

Yeah like Anything that's handed to you You don't appreciate it When Bad Boy in the early days I mean it's 19th street The office was the size of this room right here Everybody was working their ass off though. You know, and big shout out, if

y'all don't mind, to some of the Day One cast, June Balloon, Shannon Butcher, RC, Super Mario, there you go, Super Mario, where you at? Man, like those are the guys who brought me in and gave me my platform.

Then, you know, moving forward, we had guys like Malcolm Miles. All these dudes who really put work in the game to get Bad Boy to where he was at. The old day. There you go. Capricorn Clark, she was there in the beginning. No, not in the beginning. Cap came later. Cap came later.

That's my homegirl. Jeff Burrows. Jeff Burrows. Jay be around here somewhere. That's who y'all should snatch up. But Jay might be too smooth because, you know, Jeff is extra smooth. Hold on. Oh,B. around here somewhere. That's who y'all should snatch up. But J. might be too smooth because you know J. Jeff is extra smooth. Hold on. Oh, no, no, no.

I thought that was Jeff Burrows walking in. Oh, shit. My nigga here. Little Da Vinci. BMF done walked in the building. God damn. We did Jeezy yesterday, too. That was great. What up, my nigga? That was great. We did Jeezy yesterday. We got a shout out to all the street team cats out there, too, that we rapped for.

Oh, yeah. I mean, you know, I come from the street team days. I come from handing out flags, waving flags. Saying that, is that possible for the street team to exist again? Mm-mm. Because of the online marketing. There's a way that it would. No, it's definitely a lane for it but the labels artists gotta formulate

their own streets they want you to just go there go in the conference room sit in front of the screen and that's the new street team like you know I'm saying that's the new shit like but, but it's nothing like touching the people on the ground. And that's what the street team was. Put it this way. It be albums coming out now, I don't even know when. They just here. Back in the days, you'd drive down.

You had awareness when something was coming. Yeah, you knew. You was getting on the train. We was hitting you. You know, you driving down the West Side Highway, it knew. You was ready for a release. You was getting on the train. We was hitting you. You know, you driving down the West Side Highway, poster boards up. It's crazy. And when you had the team in each market,

you had the pulse of that market. And that's what it was. That's what it was. I could call you E. I could call at any given moment. You know, what's going on in Miami? Or I need to know who's coming down. So you think the internet killed the street team?

No. It made them save money. There you go. It was a budgetary thing. They was giving out different breads. The N.O.R.E. and the Kiss the Game, all them budgets, these new niggas will never know them. That was kind of beautiful.

Make some noise for the budgets. Yeah, make some noise for the budgets. I ain't giving budgets. So I guess they started taking it. That was kind of beautiful. Make some noise for the budget. Yeah, make some noise for the budget. How you doing? Make some noise for the budget. So I'm looking at these niggas' budget right now. I guess they started taking a hit. They did it. If I can just send an artist to the office and do an internet blast,

that's way cheaper than paying a group of dudes that go in a van or go up the East Coast or hit the whole highway, hit the subway. I see my man Sham Poo out there. He's still doing it. in a van or go up the east coast or hit the whole highway, hit the subway. I see my man Shampoo out there. He's still doing it. Sham is like the last man standing. He's about to die in a minute. He's my nigga. I see him out here 5D.

I'm going to tell you, for all y'all artists up and coming, get your boys together. I'm a firm believer in grassroots. I'm a firm believer in touching the people. I'm a firm believer in the DJs. Get out there. Put your hustle in. I know this social media everybody working on. A million followers. Do that too, but go hands on.

Go hands on. You got to. We did the poster boards in LA, remember? That was you. That was you. That was you. He ain't been no one to street team or die. He was one of the best who ever did it. It ain't been no one the street team would die. No, man. He was one of the best who ever did it.

I don't think people understand. Yeah, look at stickers. Like, that's all him. Like, EFN comes from that and he's pure. He's still a guy who wants to play vinyl. He's a pure...

He's a hip-hop purist. That's what I... That's what I call him. A hip-hop purist. And, you know, that's different from these people. Like, these people just know a computer. Like, he, he, he, what's going on?

You're taking batteries, bro? All right, so he's the type of guy, like, he appreciates the old school, what happened with the old school presented. You know what I mean? That's how fun it is. Wait, niggas in the panel. Niggas got, niggas get, we get in Hollywood and drink champagne. We got no three panels starts in one hour.

We have to end this. And I don't know what word that is right there. 515. 515. That wasn't you, Mr. Lee? What time is it? I don't know the tell time. What time is it?

508. All right, cool. We got to five. We're going to use every goddamn minute of it. Goddamn. Oh, I'm coming to support you on the panel. Let's go. Because you on the panel, correct?

You should be on the panel too I got ADD At a certain point If I'm sitting around And there's nothing happening I'm just I need Thurazine That's what they gave me up north

They gave me Thurazine That nigga, he got too much energy Let's calm him down. My moms came to see me one day. I'm on Thursday in jail. You want that shit right now? In jail. That's how you be.

Yo, you know what I'm talking about. My moms is talking to me. And I'm talking back, just my mouth didn't move. I'm like, mom, good, what are you talking about? My mom's called the warden, whatever that... Yo, I'm getting... I'm calling Al Sharpton.

That's not my son. You know, you fight too much, that therazine, that's it. I don't want no therazine. I'm sorry, I went somewhere dark. He's about to bottle up. It's the Yonkers niggas. The Yonkers niggas is just jail niggas.

My nigga right here got just jail written all over him. What's my nigga name again? That's my nigga. LD. My nigga, he just got locked down. LD just feel like, and it feel like the niggas I would hang out with in the yard. Him and K, both bogey niggas. Like, ah, that would have been my section in the yard. Him and K, both bogey niggas. Like, ah, that would have been my section in the yard.

Didn't they have the bogey section in the back? Oh, we had the bogey section in Las Vegas. Yeah, we had a bogey section. They threw us in the showers. You remember they said, yo, you got to smoke them cigarettes in the showers. That's right. Yeah, that's right. Yo, listen, Sean Perez, I can't thank you more than enough.

Let's make some money. Hell yeah. Let's make some money. We want you to shout out to your Instagram Your company Because we want the people to follow you Because we want people to know how important That this behind the scenes

Because artists are great But an artist can't be great by himself Nah that's 100% Honestly I'd be remiss If I didn't mention I don't know what, I'd be remiss if I didn't mention. I don't know what that word means. What does remiss mean? I don't know.

I mean, it's just a big word that I felt it was necessary to say at the moment. Okay. But if I didn't mention my man, Harpierre, y'all need to get Harpierre on this show. Like, me. Like, that's my mentor right there. So y'all need Harpier Y'all can find me at Global Spin 365 At Global Spin 365

Follow the movement Shout out to all of the DJs who were just nominated For this year's Global Spin Awards Shout out to the whole Revolt staff I seen Ramon Dukes in here My man Aubrey, Derrick Ferguson Just dragged me into something over here Everybody at Revolt, thanks And thanks for having me, much love, kiss Love Sean, you know in here. My man Aubrey, Derek Ferguson just dragged me into something over here. Everybody have a vote.

Thanks for having me. Much love. Kiss. Love, Sean. All right, cool. We got about four more minutes. Sean, thank you so much. We need to flick with him right quick, right? Let's get a flick. Come on. Come on. Where's Drain? All right, cool. Fast on the camera. I feel like a boss. I'm going to sit down in the chair.

All right. I'm trying to let Jada Kiss smell the bogey. This nigga's nuts. You the only nigga that get a bogey pass with me. Yeah. I ain't going to front. I ain't going to front. Ray Kwan let me smoke bogeys on his tour bus, too.

I was like, everybody was looking at me like, damn, that's fucked up. I'm like, yo, I'm like. You get a bogey pass. I get a bogey pass I get a bogey pass Cause like Like Newport owe me money Like in real life Like I really

Had a Newport chain Them niggas say Yo you know what the crazy shit is Newport could've just sent me A carton And I would've I would've been like I fuck with you

Them niggas ain't even Send me a carton They ain't even say My nigga You holding us down. So I switched. I smoke Camel Crush now. Yo, Sky.

They send you to. Nah, I'm putting it out there right now. Camel Crush. Camel Crush, N-R-E, and the drink chance. I'm sorry. Don't throw me out. I'm not with none of that shit. Camel Crush.

Nah, nah. You know why? Because, yo, my throat. The nigga Method Man told me a long time ago He was like, I was performing one night He was like, your shit is fucked up, right? I was like, yeah, he's like, new poise I said, oh, shit, he said, for your voice

Always smoke white people's cigarettes That's real Camel You know Camel? Meth smoke Camel? No, meth smoke Marlboro Lights. No, I ain't going to front. The lights are actually good.

Like, especially if you're drinking, you're drinking light. Because a lot of white girls smoke it as well. So, it's going to always be around if you hang out in the white, white sections. You got to be in the white, white sections. If you're in the white section and they smoking Newports, get the fuck out of there. Get out of there. Get out of there.

Who wants a white person that wants to be black? Like, uh-uh. I want a white person that want to be white. That shit works for me. I'm sorry, man. Here, fam, we're going to end this. We're going to go support you in the podcast. You know my ADD, but I'm, and I might,

like, this is my thing. My thing is, I want to get kicked out. So I'm going to... What the fuck is that? What the fuck are you talking about, man? I'm going to just go to the panel and be like, make some noise! Make some noise, man.

You will do that shit. Listen, man, this was a classic episode, by the way. We had Leo Combs. We had Kevin Lyles. We had Day Day. You know Day Day got 17 kids and he 22. It's a fact.

The dude, Day Day. Who's that? That's a drunk fact because you don't know none of that. He got five kids. Come on, man. You don't know none of that. Nah, he got five kids. Come on, man. You don't know we exaggerate. Come on. Let's pop that bottle because we got to get ready for EFF.

DJ EFF, it's the first panel. You're a panel nigga. Rich is a panel nigga. Haz is a panel nigga. But it's the first time I'm going to watch y'all on the panel. So you're a panel watcher. I'm a panel watcher. I'm a watcher.

And you know what? Jadakiss, thank you for being on the Drink Champs again. But you know, we got to do a special Jadakiss Drink Champs edition where we go through all your bars. So it's going to be

like a thousand hour interview. It'll be 48 hours. We'll take fist breaks. We're going to do like a marathon. It's going to be like a thousand Jada Kiss bars. Because, yo, you know what Tack Stone said? He said you could raise kids off of Jada Kiss bars. That's it.

That was the hardest compliment I ever heard in my life. I should have called you that moment. I don't know why I didn't. But I'm calling you now. Like in my mind, it just happened yesterday. In my mind, it just happened yesterday. In my mind, it just happened yesterday. So I'm like, you didn't pick up, Kirsten. I didn't call you in my mind.

This thing is nuts. But, yo, that is the biggest. I'm calling you now. I'm calling you now because of the way my memory is set up. But Jadakiss man I can't thank you enough Cause again You was one of the second episodes

We ever did You and Ja Rule We got fucked up We got fucked up Ja came fucked up Yeah And got more fucked up And got more fucked up

Nigga had me in the I-8 Ready to throw up He was like He was like Yo I want you to see this shit So I'm like Nigga I don't even wanna be here Like

You got me ready to Earl. Like, I'm on Great Adventures Scream Machine. But, Jada Kiss, you my boy. Let me just say this before we get up out of here. There ain't a lot of people that I consider my brothers. There ain't a lot of people I consider my friends. There ain't a lot of people I consider family. And the locks.

All of them. You know, I might be closer to Kiss or closer to Styles, but I'm all of them. I represent all of them. You know, Sheik as well. And there ain't a lot of people who's pure, genuine, and sincere like they are. We went to Yonkers. It was a little scary because the elevators weren't even working.

But we did it. That studio looks crazy. That building looks like Saw 3 in Syria. That building's in Syria. Yo, yo, yo, listen. That's how you know if a nigga do a record

with y'all and they go to y'all's studio, they got to trust y'all. As soon as you roll up, you're like, I'm telling you, I a nigga do a record with y'all And they go to y'all studio They gotta trust y'all As soon as you roll up I love Ross, Rosé my brother He pulled up and left He got to like the second floor Swiss yo kiss

This email me This email me Let's pick up the Rick Ross from leaving Alright one love drink chance Thanks y'all Let's pick up Derek Roth from leaving Alright One love Drink Chess Thanks Let's take this

Play bro Yeah Yo hats You got my headphones Don't do me like that I'm kidding I'm kidding I'm kidding

I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding

I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding

I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding

I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding

I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding

I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding I'm kidding We'll be right back. shows faster with Xfinity. Just speak into the excellent voice remote to search across live TV, on demand, even Netflix and Prime Video. Now that's simple, easy, awesome. Go to Xfinity.com, call 1-800-XFINITY or visit a store today. Restrictions apply.

Why is a soap opera Western like Yellowstone so wildly successful? The American West with Dan Flores is the latest show from the Meat Eater Podcast Network. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to the American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Your gut microbiome and those healthy bacteria can actually have positive effects. Your mental health, your immunity, your risk of cancer, almost any disease under the sun. This week on Dope Labs, Titi and I dive into the world of probiotics, the hype, the science, and what your gut bacteria are really doing behind the scenes.

From drinks and gummies to probiotic pillows. Yes, really, probiotic pillows. We're breaking down what's legit and what's just brilliant marketing. With expert insight from gastroenterologist Dr. Roshi Raj. Listen to Dope Labs on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. My name is Brendan Patrick Hughes, host of Divine Intervention. app, Apple Podcasts, or wherever you get your podcasts. furious. He was out of his mind, and he wanted to bring the Catholic left to its knees. You can now binge all 10 episodes of Divine Intervention on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

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