Drink Champs - Episode 494 w/ Ray Daniels
Episode Date: March 27, 2026N.O.R.E. & DJ EFN are the Drink Champs. In this episode we chop it up with the legendary, Ray Daniels! Ray Daniels pulls up and delivers game about the music business, sharing industry insight wit...h raw and unfiltered storytelling. Known for his role in shaping major careers and navigating the behind-the-scenes politics of the music industry, Ray sits down with N.O.R.E. and DJ EFN to break down what really goes on beyond the spotlight. From artist development to label negotiations, he speaks candidly about the moves that make or break careers—and the lessons he’s learned along the way. The episode dives deep into Ray’s journey, highlighting his evolution from hustler to respected executive, while also touching on the importance of ownership, branding, and understanding the business side of hip hop. He doesn’t hold back when discussing industry pitfalls, offering gems for both upcoming artists and seasoned veterans trying to stay relevant. As drinks flow and stories unfold, the conversation balances humor, honesty, and hard truths. Ray Daniels brings a different energy to Drink Champs—less about controversy and more about clarity—making this episode a must-watch for anyone serious about longevity in the music game. Make some noise for Ray Daniels!!! 💐💐💐🏆🏆🏆 Listen and subscribe at https://www.drinkchamps.com Follow: Drink Champs https://www.drinkchamps.com https://www.instagram.com/drinkchamps https://www.twitter.com/drinkchamps https://www.facebook.com/drinkchamps DJ EFN https://www.crazyhood.com https://www.instagram.com/whoscrazy https://www.twitter.com/djefn https://www.facebook.com/crazyhoodproductions N.O.R.E. https://www.instagram.com/therealnoreaga https://www.twitter.com/noreagaSee omnystudio.com/listener for privacy information.
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This is an I-Heart podcast.
Guaranteed Human.
I'm Lori Siegel, and on my new podcast, Mostly Human,
I'll take you to some wild corners of the tech world.
I'm about to go on a date with an AI companion
at a real-world cafe right here in New York City.
There's no playbook for what to do
when an AI model hallucinates a story about you.
Mostly Human is your playbook for how tech can work for you.
Anyone can now be an entrepreneur,
Anyone can build an app.
And it's very empowering.
Listen to mostly human on the Iheart radio app, Apple Podcasts,
or wherever you listen to your favorite shows.
Could this have happened in City Hall?
Somebody tell me that.
A shocking public murder.
This is one of the most dramatic events
that really ever happened in New York City politics.
I scream, get down, get down.
Those are shots.
A tragedy that's now forgotten.
End of mystery.
That may or may not have been political.
That may have been about.
sex. Listen to Roershack, murder at City Hall on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
In 2023, Bachelor star Clayton Eckerd was accused of fathering twins. But the pregnancy appeared to be a hoax.
You doctored this particular test twice, Ms. Owens, correct? I doctored the test ones.
It took an army of internet detectives to uncover a disturbing pattern.
Two more men who'd been through the same thing. Greg, a lesbian, Michael Mancini.
My mind was blown.
I'm Stephanie Young.
This is Love Trapped.
Laura, Scottsdale Police.
As the season continues, Laura Owens finally faces consequences.
Listen to Love Trapped podcast on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts.
If you're trying to keep up with everything happening on and off the court, we've got you covered on the podcast, flagrant and funny.
You want to start with the first pleasure for the Big Ten coach of the year?
Oh, whatever.
Would you like to?
Yeah, you know.
So you're a Spartan.
Is that what I'm getting?
So whether your bracket is busted or you just want the real talk on what's happening during the tournament.
Open your free IHeart Radio app.
Search Playground and Funny with Carrie Champion and Jamel Hill.
And listen now.
Presented by Capital One, founding partner of IHart Women's Sports.
On the Sino Show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption.
On a recent episode, I sit down with actor, cultural icon, Danny Trail, talk about addiction, transformation, and the power of second chances.
The entire season two is now available to Bench,
featuring powerful conversation
with the guests like Tiffany Addish, Johnny Knoxville, and more.
I'm an alcoholic.
And without this group, I'm going to die.
Listen to the Cino's show on the I-Hart Radio app,
Apple Podcasts, or wherever you get your podcast.
Straight Jets, motherfucking podcast, man.
He's a legendary Queens rapper.
Hey, Hank, Segree, this is your boy, N-O-R-E.
He's a Miami hip-hip pioneer.
What is DJ EFN?
Together, they drink it up with some of the biggest players.
in the most professional, unprofessional podcast
in your number one source for drunk facts.
This drink chance, motherfucker, where every day it's New Year's Eve.
It's time for drink champs.
Drink up, motherfucker.
You're hoping to see what to be this.
Your boy, N-O-R-E.
What up is DJ EF-N?
This military crazy wall, drink champs, y'ap, y'all,
make some name.
Who's our co-host today?
Yo, we have a co-host today.
This is N-R-E.
E-F-N.
Hey, what's up?
My name, Graf, baby.
That's right.
And what's the name of the show?
Oh, the members only show.
The other show.
We got a third introduction.
Let's go.
Let's go.
So this is N-R-E.
DJ EFN.
My name grab, bitch.
We're the members-only show.
With this brother here that we got today.
Thank you.
I'm going to be honest with you.
He has been a industry insider.
He has been giving y'all game, beyond game, beyond game, beyond game.
That's a fact.
I know a lot of y'all people might think, you know, you know, sometimes it,
If the person is not in front the camera, the person thinks that a person is capped, or they're like, oh, okay, we don't know.
I know this brother.
Right, right, right.
I know how much his work has he put in.
I know how much the industry respects him.
So today, we are going to give this brother his flowers.
He is going to receive exactly what y'all don't know about him in the industry.
And I'm going to, we are personally going to give him.
Give this brother his flowers.
He deserves it.
He's a legend.
He's an icon.
He's a, he, and we're going to continue.
We're going to make sure that he get his fucking flowers today.
Get me started off.
He started off and giving this flowers.
Oh, no.
Get started out of the game.
Because I know who, hold on.
Let me just get you.
Let me continue to give your flowers.
Right now.
Because I know exactly who you are.
Now I look at your comments and I look.
people was like oh okay so a lot of times people don't understand
that being in front the camera
sometimes it's not as important to being behind the camera right
right so I credit people like you
like you you were behind the camera
but you would like campaign for me being in front the camera
right we're advocates for the artist advocates for the artists
and so a lot of times when
And I see your clip, and I see you viral like a motherfucker,
and I'm looking, and I got to defend you.
Because I'm like, no, he's really.
Yeah, you're going to be knowing.
He's really.
Me too.
I'd be like, he's really like that.
He's really like the insider.
And a lot of people don't know that because it wasn't cool back then to be in front of the camera.
So let's take it from there.
Well, first of all, I just want to tell you, thank you, man.
I'm going to be honest with you.
I want to have nourished something.
So like, I don't think people understand.
Like, number one, I'm in the music business full time.
This podcast thing is like a side thing that it's like a passion for me.
So when I'm out and about and I see people, it's always interesting.
So no bullshit.
Like, I already knew it was a Virgo.
By the way, the two biggest, two of the biggest three podcasts was Virgo's,
Joe Butter and Norrie.
So I always like, I'm like, I'm coming.
I'm like, I see a Virgo.
So I'm walking through the BET Awards.
And I just see Norrie.
And he stopped me like, yo, bro, I wouldn't have made a video on my Instagram.
Like, God is real.
Yes.
That's how serious.
was like, yo, because I'm on
a fly now, I'm just going, I don't know what's going to happen.
I'm like, yo, Norrie know me.
I'm telling y'all the biggest podcaster know me.
He said, my name's real.
I just want to let you know that.
So when I got the car to do drinks at,
I said, I'm going to fuck Valentine's Day.
I'm on my way.
You know what's great?
This is when I know you're a warrior.
I'm sorry.
I deliberately said, this is the day before Valentine's Day.
I deliberately said that.
Right.
So, what's my man?
Big D.
Big D.
The weather man.
I said, yo, this is the day before
a Valentine's Day because me,
you know, I'm scared of my wife.
I'm being honest.
And I said that.
But yo, but let me just tell you something.
You have
online
curated a whole
different, a whole
different, I don't want to say
character, because it's who you are.
I know what you are.
But these people, these people,
People follow you.
And so let's just take it from there, right?
Let's take it.
There's so many people that want to crack into this industry and you talk to them.
So let's talk about that.
Well, because when you want to be in this, it's like a dream, right?
And I remember coming up, you know, I remember my first person I called this guy named Timmy Allen.
And I remember not knowing how to ask for him.
You know, like, you get somebody number.
I don't know.
I'm supposed to say, is this Miss Noriega?
I don't, I'm like, hey, is this Timmy Allen?
And he was like, who is this?
I saw like a bill collector.
Wow.
So once I got his name and I start understanding,
it was like David Gap said on this documentary,
I saw people bullshit.
When I seen people around Tim getting money and bullshit,
I said, I could do that, but I worked that Delta.
So I know niggas and I'm a nigga.
Delta Eil line.
Yes, nigga, I worked that Delta.
By the way, a lot of niggas have my name and their phone
as Ray from Delta for my first five years in the industry.
Okay.
Because I knew niggins that want to fuck with me.
I'm right from Delta.
I used to work in a travel agent originally?
No, I was running the bags.
Nigger, so you know when you go into Atlanta
and you're going to Atlanta to Miami
and you're going through New York,
I was a nigga that got your plane
and put it on Miami plane.
I was a nigga that put it there
so I was working at Delta.
You still a niggas work, huh?
Yeah, no, I ain't gonna lie, man.
I wasn't shit my whole life.
That's what I love the most about you.
Damn.
No, let me tell you why.
That sound crazy, but I want to tell him.
He's going to understand what I say it.
When I watched Nori talk,
Nori is just being Nori.
Like, you became popular being yourself.
Like, we came up in the industry
where you've got to talk a certain way.
You got to act in Nory.
Don't do that.
And I'm watching Nori.
say shit, do shit.
And it works.
So I'm like, nigga, we're living in the new world.
It's not the old world anymore.
Like, niggas have to leave from the front.
I remember coming up in the business,
you wanted to know, Shakir Stewart,
you wanted him to know your name.
You wanted K.P. to know your name.
You wanted Chris Hicks, L.A.
They knew your name.
That means you could eat in this business.
Right?
I remember when I came into the business
and I'm thinking like, I'm finally in this shit
and I walk in room and I'm like,
I'm seeing a vice president,
and nobody gave a fuck.
It was like, I'm chasing an artist.
now. So I'm like, man, I remember chasing the motherfuckers
that's in the game. Now I'm trying to get in the game now.
They're like, yo, I'm like, yo, graph is hard. Yeah, but EFN got the numbers.
Go get him. But no, but now, instead of me going to graph,
where I know I can build what, I got to build with you because you got the numbers.
So now I've got to sell myself to you. So now I feel lame.
Right. And now I'm coming to you like, yeah, because you know I'm only here.
It's like a girl I got a BBL. Once you get the motherfucking BBL, nigga.
I know you're on my ass now because I got a body.
Like it's like, I know why you're here now because I'm hot.
But when before that, so for me, my whole thing was.
And then I started noticing how people were just like making money talking about being in the business.
I'm like, he's not in the business.
Like, dog, I have the number one songwriter.
The biggest songwriter where my partner here, we had a number.
Look it up, APT by Bruno Mars and Rosie.
That was worried about my nigger.
We still in this shit every day.
So I see people, I'm like, I feel like a poor man.
It's like I'm controlling traffic.
It's like the club.
When you wait outside the club, you see it.
And you know, it's a long line.
And that's a trick sometimes.
Like, hey, yo, keep the line long.
Everybody inside.
So I'm the nigger walking out of the club.
Like, hey, oh.
It's empty.
It's empty in here, y'all.
They're tricky y'all.
And then I realized nobody listened.
Then I was like, oh, shit.
So for me, I just started, like, putting my shit out there.
And, like I said, it was really the industry that embraced me.
I didn't know that people fuck with me.
I really cared about Norrie.
I really cared about graph.
I didn't care about regular.
No disrespect.
I don't care about peons.
You don't understand what I'm doing.
You don't understand what's happening behind the scenes.
You're just a spectator.
So when I see Norrie and he gave me props,
nigger, that shit was an I made-it moment.
When I saw y'all at the EYL thing,
you were on a duty show, I called Mark.
I was like, they said it, man, but I just can't understand why they want to talk to a nigger like me.
Because I'm still trying to prove myself in this world.
But in the music world, when I walk into these labels, I'm that nigger.
They can't fuck me.
And I'm a legend now because I got blackball.
So now this is all.
People don't understand.
I got blackball.
That's why I did the podcast.
I wrote a letter.
We got to dig into that.
Yeah, yeah.
Yeah, usually we say wait till later on.
No, no, let's go.
Right into it right now.
Okay, so 2000.
For number one, I'm the number one nigger in the game.
number one nigga at my label.
In 2023,
former bachelor star Clayton Eckerd
found himself at the center of a paternity scandal.
The family court hearings that followed
revealed glaring inconsistencies in her story.
This began a years-long court battle
to prove the truth.
You doctored this particular test twice in someone, correct?
I doctored the test ones.
It took an army of internet detectives
to crack the case.
I wanted people to be able to see
what their tax dollars were being used.
used for.
Sunlight's the greatest disinfected.
They would uncover a disturbing pattern.
Two more men who'd been through the same thing.
Greg Alespian and Michael Marantini.
My mind was blown.
I'm Stephanie Young.
This is Love Trap.
Laura, Scottsdale Police.
As the season continues, Laura Owens finally faces consequences.
Ladies and gentlemen, breaking news at Americopa County as Laura Owens has been indicted on fraud charges.
This isn't over until.
justice is served in Arizona.
Listen to Love Trapped
podcast on the IHeart Radio app,
Apple Podcasts, or wherever you get your podcasts.
If you're trying to keep up with everything happening on and off the court,
we've got you covered on the podcast,
flagrant and funny.
You want to start with the first pleasure for the Big Ten Coach of the Year?
Oh, whatever.
Would you like to?
You're a Spartan, is that what I'm getting?
Exactly.
So whether your bracket is busted
or you just want the real talk on what's happening
during the tournament, open your free
iHeart radio app, search Plagrant.
and funny with Carrie Champion and Jamel Hill.
And listen now.
Presented by Capital One, founding partner of IHeart Women's Sports.
I'm Lori Siegel, a longtime tech journalist.
And consider my new podcast, mostly human, your bridge to the future.
Anyone can now be an entrepreneur.
Anyone can build an app.
And it's very empowering.
Each week, I'll speak to the people building that future.
And we're going to break down what all of this innovation actually means for you.
What I come to realize is that when people,
People think that they're dating these AI companion.
They're actually dating the companies that create this.
We're experiencing one of the greatest tech accelerations in human history.
And let's be honest, that can be messy.
There's no playbook for what to do when an AI model hallucinates a story about you.
But it's my belief that we should all benefit from this moment.
Mostly human will show you how.
My goal is to give you the playbook, so you can benefit.
The reason I say agency is because if we can give power back to people,
then I think that's probably the best thing we can do for your mental health.
Listen to mostly human on the IHeart radio app, Apple Podcasts, or wherever you listen to your favorite shows.
A silver 40 caliber handgun was recovered at the scene.
From IHeart podcasts and Best Case Studios.
This is Rorschach, murder at City Hall.
How could this have happened in City Hall?
Somebody tell me that.
Jeffrey who did it?
July 2003,
Councilman James E. Davis arrives at New York City Hall with a guest.
Both men are carrying concealed weapons.
And in less than 30 minutes, both of them will be dead.
Everybody in the chambers duct.
A shocking public murder.
I scream, get down, get down.
Those are shots.
Those are shots, get down.
A charismatic politician.
You know, he just bent the rules all the time.
I still have a weapon.
and I could shoot you.
And an outsider with a secret.
He alleged he was a victim of flat down.
That may or may not have been political.
That may have been about sex.
Listen to Rorschach, murder at City Hall,
on the IHeart Radio app, Apple Podcasts,
or wherever you get your podcasts.
I went and sat on the little ottoman in front of him.
I was, hi, dad.
And just when I said that, my mom comes out of the kitchen.
And she says, I have some cookies and milk.
This is a badass convict.
Right.
Just finished five years.
I'm going to have cookies and milk at mom.
Yeah.
On the senior show podcast, each episode invites you into a raw, unfiltered conversations
about recovery, resilience, and redemption.
On a recent episode, I sit down with actor, cultural icon, Danny Trail,
talk about addiction, transformation, and the power of second chances.
The entire season two is now.
available to bench featuring powerful conversations with the guests like Tiffany Addish, Johnny Knoxville, and more.
I'm an alcoholic.
And without this trouble, I'm going to die.
Open your free I-Heart radio app.
Search the Cito Show.
And listen now.
I got all the hits.
What label we're talking about?
We're on a record.
So I turned in Sweetie Record, Tapin, and Sweetie Record Best Friend is still hers.
I signed Annalie Choppah.
I signed this kid named Remble from the West Coast.
making a lot of noise.
And I was like the guy.
And then all of us...
So he was an A&R over there.
Yeah, senior vice president.
Then all of a sudden, the pandemic happens,
and the CEO does this thing where he does like an emergency call.
And in the music business, they don't make...
What CEO were you talking about?
Aaron Bache.
He's the CEO, so he does a call.
Like, everybody gets on the call right now, 15 minutes.
I'm thinking when our artist got killed.
Right.
I'm like, I'm thinking, like, somebody is about to be...
I don't like that.
He was like, just wanted to check on the black folks from the George Floyd thing.
And I'm like, Nick, what the fuck is this?
And then he goes, like, any black people on the call?
want to speak up about their struggles.
And it was like 300 of us.
Everybody was quiet.
So this is my friend.
At least I'm thinking we friends.
I wrote him a letter.
Like, yo, it's hard being black in this shit.
I know what you're trying to do,
but it's hard being one of us.
So none of us are going to talk up.
And I wrote the letter.
And basically, I sent it to another black person at the company.
Like, yo, I think this would be good for us to all to put our name on it.
He was like, you're on your own.
By the way, he still got his job.
So he was smarter.
Right.
So I wrote the letter.
And then I sent it to Aaron.
I didn't send it to him because the lawyer was like,
it's a bad move.
So I sent to the Larry Jackson.
Shout out to Larry Jackson for a mega.
We took my Apple.
Apple.
So I sent to the Larry, and Larry calls me like,
yo, Ray, this letter changed my life.
I'm like, really?
And then he said it.
Is it a good way?
Yes, because he said that he sent it to,
he had a deal on the table.
A whole lot of money Apple was supposed to be giving him.
He sent my letter to the guy, top guy, and they signed it that day.
That's what up.
They signed it that day.
So he said, thank you.
I appreciate it.
So they signed it that day.
So now Larry is like, yo.
I sent it to this lady at Billboard.
They want to put it on the cover of Billboard.
I'm like, I'm doing a fuck.
I'm a nigga in Atlanta, bro.
I'm free.
It's like being a Latino in Miami.
You can't fuck with me in Atlanta.
I'm insulated.
You can't get to me, nigga.
I'm not afraid of white people like most people are.
I'm just unafraid of white folks.
So she was like, I don't want to put your name on this.
I'm going to put your name on this because I'm afraid.
You know, they're going to come after you.
And I'm like, who's going to come after me?
I'm telling the truth.
I'm just telling the black experience.
So I put the letter out.
It has changed my life.
It changed my whole career.
Was it out?
What you mean?
They put it on the cover billboard magazine.
It goes viral, but it's anonymous.
Right?
She didn't want to put my name.
That's what I put my name on it.
She said, I don't want to put your name on it because I'm afraid people going to come after you.
And I'm like, nigga, I'm not afraid of nobody.
I'm everything I do is with a good heart.
I might not always do the right thing at that time, but my heart was in the best place.
Right.
You stand behind it.
So I wrote the letter and went out anonymous, it goes crazy.
It's like they wrote a dear white.
It was called dear white execs.
They wrote a dear white exec for the Disney company.
It was like all these black people were speaking up.
So now here's what I want to tell everybody in the world, because this is the lesson I learned, because I'm a real name.
Number one, I wrote the letter in all my white friends, every white person I knew in the music industry, because I was on fire when I stepped out and said I did it.
They called me and said, they're going to ask you for something.
They're going to ask you what you want. Get paid.
All my niggas, my friends and black friends are calling me like, yo, thank you, bro.
That was some hero's shit you did.
So now I get on the call with Aaron and the guy, the other guy, Tom, and they're like, what do you want?
And I said nothing, man.
I just wanted, I didn't write the, that wasn't your intention.
My intention, that's why I'm okay with the outcome, but my intent wasn't that.
So they was like, what do you want?
I was like, I just want y'all to know how this to work with black people.
Right.
And then basically, now, this is when they did me dirty.
This basically what happens is in the music business, when you're under contract, anybody knows this, they give you six months.
So if Norie is my senior vice president, I know I'm not going to sign Norie.
I'm going to let Norrie and his lawyer know six months out.
Yo, Norie, I ain't getting a new contract, bro.
Take the next six months, go find some work.
That's not what they did to me.
They called me.
Yo, don't go nowhere.
You're the best guy we got.
I know I am, so I'm believing them.
They called my lawyer.
Where is our guy?
And what they was doing, they was lullabiding me to death to get to the second,
the two days before my contract was up.
I'm waiting on a new contract, thinking I'm still working.
Two days before my contract was like, nothing's coming.
Nigel, I went home.
This is why I love Kanye so much.
I went home and I cried every day listening to the Donda album
because I couldn't believe that I put my, I don't, I'm already good, bro.
I didn't need to write that letter, but I also felt like it needed to be said.
So once I saw that play out, I was like,
Think about my business now.
Now I don't have a job.
So what I got to do?
Call niggas, Nora.
I need a job.
What's going to say?
What happened to you?
So now I got to explain myself.
They put me on my heels.
So I said, I'm smarter than every nigga over there.
I'm better than every ann.
And I know how to talk.
So somebody asked me a question.
That's how I'm going to get my next job.
That was literally it.
Yo, Ray, what's the difference between your manager and the investor?
Ask me?
I answer, put that out.
I'm hoping to get a job.
That's why when you acknowledge me,
I'm like, y'all acknowledge.
I'm not, you don't understand.
Like, I'm really trying to still.
go run a company right now.
And that's what I'm really made to do.
But I start talking online and all of a sudden,
Puff posted my shit and it just changed everything for me.
Puff posted me and just left me on his page for three days.
It shot the info for that.
I know people like to kill people when they down,
but I'm always shout to the nigga out for change.
I'm always representing a nigga that did something for me.
So when Puff posting me, that's when it kind of getting hot.
But, nigga, I'm still in the music business full time.
So I don't even know what I'm really doing on the podcast space.
That's why I was like, when Norie recognized me,
I'm like, maybe this God telling me.
Yes.
Nika, that shit you're doing is working.
L.A. Reed calls me, that shit you do.
But for me, it was weird because I'm like,
that's like a nigga playing basketball his whole career.
He's the number one nigga.
Now you're trying baseball.
And everybody's like, you're doing good over there.
I'm like, nigga, I'm trying, though.
I'm trying to get paid to play a sport, though.
No, you look good right there swinging that bat.
Basketball ain't your sport.
So it's always been that.
So when I see people like Norrie, when Joe Budden,
people like Wallo that actually, like, I know you.
That shit made me feel, that shit is like all I need it.
From God, I'm lying to you.
And I wanted to say that to y'all because we all superheroes,
but sometimes we don't know, nor are he just being norio, I know you.
He don't know.
He confirmed what God needed me to hear that one, that I'm on the right path.
But you are.
Thank you, brother.
So I just want to say that.
So that's when I started talking online, and I was just talking to hopefully get a job
because I'm the best at doing that, but it was like they were scared of me.
Nobody called me.
But I still got more records.
I still got more hits.
I and that nigger right there, Teran Thomas, have more hits than everybody on the Warner Staff has half since I left.
There you go.
That's great.
And I just want to say that on red.
And I'm not saying to be disrespectful.
I'm saying that you would think they would call us.
They don't.
They'd rather fuck with the people who's easy.
So let me ask you real quick.
That's real.
Do you really, really, really think that Rock Nation...
Let's go.
Went to Joey Crack and said, shit on Jay Cole.
Do you think that?
No, this is what I think happened.
Because I do podcasts.
I think we all talk, you know, like cameras not rolling.
We talk about ideas.
So cameras are rolling.
Well, I'm saying.
Not before they roll.
And off-camera, d'ning's just like,
yo, what you want to talk about?
What you want to talk about?
And I can see Joe saying something like,
y'all really, like I really want to get that cold, man,
but I know he's family, you know what I'm saying?
So I might chill.
I can see him saying, nah.
Yeah.
He ain't family like that no more.
Release it.
And because of Joe said, I need that $100 million.
And in my mind, you know this, Norrie.
Norrie, you know you go to that place in our life.
You, not me, not you, but me or you.
Because you and DJ, it's different.
They want to talk to you, but you and me,
we have to go, we have to get in the room.
Your service is this.
So when Fat Joe says, I don't fuck with Jay Cole
Rather than I fuck with him, Fat Joe is picking Fat Joe to podcaster.
He's not thinking like Fat Joe, because Fat Joe, the artist will want a record with Cole.
But Fat Joe, so he picked the podcast.
So I'm like, by the way, I think he's amazing.
I think he's going to be so big at it.
But I do believe that somebody said, I think you should because I say shit out loud.
And then they'd be like, I don't think you should say that.
Or I think you should.
You want me to be honest?
Tell me.
Jay Cole and Kendrick.
could have left to some life-death.
Right.
Life-deafing.
Between Cole and Kendrick?
I don't think that would have gotten that for.
Not between them too.
EFN.
I don't think Kendrick and Cole had that.
But you're making my point.
What I'm trying to say is,
no, no, hear me out.
You're making my point is what I'm trying to say is
it's never them.
That's how you're about to say that.
It's the people that standing behind.
That part I understand.
And the people that standing behind them
wants to make a point.
No, that's true.
And they will kill.
Tupac's murderers and Biggie's murderers wasn't Biggie.
It was the people that were standing next to them.
They were trying to prove themselves.
So when Jay Cole did that, me as a black man, as an artist, I said, no.
That's terrible.
Got you.
But as a black man that's understood and understands what's going on in society,
that understands that I agree with J-Cope, bro.
I did.
I was like, yo, he took a stance.
Is it popular?
No, it's not popular.
Right.
No.
But was Tupac's popular?
Was Biggie?
Like, I know all of these guys.
Right.
From Biggie and Tupac's Murr.
I know all them all.
Wow.
Right.
I get it.
That's real shit.
So I understand Jay Coles.
So back to the Joe part of it, though, about him on the podcast.
But even then, like, the way Joe spoke about Jay Cole was like, he was mad.
He was speaking as a battle.
Just as a battle.
As an artist, that's what saying.
And so hit me out, Ray.
He was looking at him.
So hit me out, right?
Hit me out, right?
As in terms of hip hop and the culture and battle rapping, yeah, he didn't do the right thing.
But as a black man, if he wanted to protect himself or Kendrick, because where it could
go, I get it.
As a black man, they call it.
As an exam.
As an exam.
But I won't say this, though.
As an MC, you call my name.
I'm ripping your fucking head off.
But guess what?
Guess what?
Guess what?
As an emcee.
But I'm also a street nigger.
Listen, right, right, right.
As a MC, you don't claim no motherfucking nationality.
Right, right.
That's it.
That's a fact.
That's true.
You don't claim on that.
But if you really, I don't know, I'm sorry.
you really appreciate being who we are
and know where it can lead to.
I'm about to say that.
You got to be prepared for where it could go
because it can always go left.
And to say the truth,
the most likely event,
because we got such big egos
and be so sensitive about our art,
most likely it will go left.
You got to be prepared for that.
Yeah, go and go, go left.
And I think Jake Cole saw her was going.
He stepped out of the way.
He probably knew, like, I want to go back to L.A.
And whatever the fuck it is,
I want to go back down, like.
Or he probably just knew.
I'm like, I don't need this shit.
I don't need it.
But, think about it.
But, Ray, right, think about it.
Like, it was...
Nobody wants drama.
It's stressful.
You don't choose drama just, unless you just out of your fucking mind.
But if it come and you're ready to handle the situation, you got to do that.
It's still like the MC and him was ready to do some MC hip-pop shit.
But then he saw...
It's not going to stay there.
He read his comment.
He's like, let's go step out.
He's like, I'm with him because I'm not battling nobody.
Like, if me and Grave got a problem, I want to call him.
Yeah.
What if he say so?
Like, that's how you really felt?
Right, right.
And I'm in the
bitch-ass nigga.
I'm in the house like,
did this nigga really feel that way?
Like,
I'm just too real
but human being.
I'm just like,
yo,
that's why I feel J.
Cole,
because I really think
that Drake and Kendrick
was doing this
on some fun play shit.
Like,
let's do it for the culture
and it got ugly.
I don't think so.
Nah,
I was it for you.
I didn't lie.
I didn't,
I'm going to laugh.
No, no.
I ain't go back.
I'm with you,
I don't think.
I don't think.
I don't,
I don't think.
I think that they thought it was going to go that far.
It was friendly.
I don't believe it.
I probably knew that.
I think they were ready for it to go that far, but I think they were ready for it to go that far.
As an MC, it's never friendly.
It's a rumor.
It's never friendly.
No, you're correct to.
You're not wrong.
But you're not wrong.
But what I'm saying is, as they were friends.
Right.
That shit was bubbling as they were in friends.
It was bubbling for a minute.
But that's my point, but that's my thing.
But they never said it.
Right.
That's what I mean, when you battle me and you say some shit.
I'm like, correct me if I'm wrong.
Wasn't Kendrick.
a freestyle on a fucking BT award years ago.
Wasn't he talking to Drake with all the high five?
I got it.
Wasn't I like a little minute.
Let me explain.
I got you.
That is the MC world, bro.
And the MC world, I hear bars different than regular people.
I don't think you talk about nobody.
Even when he said ain't a big three is just big me.
I didn't know.
Oh, no, yeah.
Until I heard Drake saying, we're the big three.
I'm like, but that was a direct shot.
That was a shot.
So it's like.
And the emcees that know each other, they know, they're talking in code to each other.
That's my point.
So they was taking shots for a minute.
I won't battle about it.
Can you say some shit?
I can't forgive you for shit.
I always say I'm a break up.
I can't.
I hold on this shit, bro.
Let me tell you something.
Let me say something.
Let me say one day.
Dick Cole, I respect every move that you made.
And let me just say this.
This is me.
Y'all can refute me.
I knew when he engaged into the battle.
And then I knew when he got,
out of the battle.
When he got out of the battle was,
I did see, you know,
the Luxor Hotel
where Tupac drove off.
And I saw that.
And for that, you know, Tupac,
that was September 3rd.
I'm born September 6th.
I always look at that,
like a downfall for hip-hop.
Me too.
Hip-hop hasn't recovered since.
We have not.
And hasn't learned a lesson.
And hip hop is recovered since the Drake Kendrick thing either.
Like, we can't, like, we are not the place.
Like, hip hop is in the worst place ever because of the giants fought each other.
Yes.
Giants usually have, it's like, you know what they are?
Let me tell you they are.
They rolling out.
They are rolling loud.
Friday night cold, Saturday night, Drake, Sunday night, Kendrick.
Think about that.
That means that every, at the top, you know the little names under?
All those little names benefited from that day.
Right, right.
Because I'm on the same ticket.
it's Kendrick. We don't have none of that shit no more. So in my opinion, I think that
like, I think that it was playing. They thought it was like, do it for the culture.
They grew up in hip hop different. I'm, I'm, I'm, I was 16 with Pock Dog.
So I grew up knowing how serious. I remember watching the social wars when Dre said it.
So I think that they got to this place where it's like, yo, let's do it for the culture.
Like those other guys there, we're friends. What's the worst that could happen?
I don't think, I don't think. I don't think that's the way with it. I personally don't
believe that. Let me tell you why I'm on this size and y'all.
I don't know. I'm not. I'm not. I'm not. I'm not.
I would like it to be that.
Let me tell you, because I'm an MC and a street guy, right?
So I look at it in two ways.
I understand why J-Co did what he did.
And I actually, I was telling my man this of the day,
the street part of my brain,
I wish that Drake did that in the beginning too.
I was to first say that because I was like,
when you battle somebody, right, let me tell you why.
Let me tell you why.
When you battling somebody in the hip-hop shit, right,
we street niggas, so we know it can always go left
and most likely it will.
Yeah.
You got to look at this scenario and say, is this rap?
No.
Is this street?
Yes.
If it goes too far, can I handle it?
Am I ready for what comes after I put this verse out?
If you know in the back of your mind, it's a fight that you might not win or you don't really want to engage in, you got to play chess and figure out of that shit.
If you're not ready for that smoke, because shit could get physical.
So I'm asking you this.
That's why I look at it different.
Like, if I'm going to go there, I'm ready to go all the way.
So you mean, Tim, you know what I'm saying?
The way Drake's taking it, like the seriousness, the lawsuit.
You think in his mind, he knew he was going to do all that going.
I don't think he thought that.
Nah, he thought he was going to win.
Hold on.
Hold on.
But when you go into a battle, now you got to think about how far I'm willing to go.
That's my point.
That's why right when Holt was battling on Nod's.
And he said, Carmen, that was a, oh, you went too far saying somebody named, bro.
It was like you learned the rules.
I disagree with that.
I don't feel like there's no rules in war.
Because you were an MC.
That was the brainline from Jay-Z.
But you're an, I'm bad than you.
And I, and I smash your baby moms, that's the first ball.
But not.
But you can't.
That's the thing.
I won't get killed.
But you understand you're right and wrong.
You can't battle.
You're wrong.
You're wrong.
You think so?
Yeah, because in the art of battle, like, it should be art.
But there's no rules.
There's battle emcees, and then there's the artists that engage in battling.
That's two different worlds.
Yeah, that's what I'm trying to do.
They don't understand the rules.
That's true.
When it's a street, when it can get street and it most likely will, the rules is gone.
Only rules there's no women and kids in terms of physical shit.
Okay.
But if we're rapping, if I'm battling you and I smash it baby moms, it's going in the first four balls.
I'm sorry.
Yeah, yeah, yeah.
We started with that.
We had Irv Gotti.
Carl's in the baby.
See, it's going to happen.
I love that.
Heroddy, one million percent.
The first four seconds he would say it was like, I was wrong.
But he's talking about, that's not a battle rap.
That's different.
I'm talking about somebody you're actually dated.
I'm talking about this is the battle rap.
Nah, no, no, no.
No, no.
No, no.
No, let me tell you.
That was like a dating.
You're making it about, so let me tell you.
When you fucking somebody, that's a secret.
No matter what happens.
We fucking, it's a secret.
Like, if I seen somebody fucking before, like, 20 years ago,
I'm like, we got a secret together.
We ain't going to tell nobody.
So, Jay, I think, with the non-sting,
the reason why everybody was mad,
because he followed him and her relationship.
Well, I agree with that part.
That part, yeah.
So I'm saying, like, as a human, nigga,
it's like, we learn our lessons.
I don't, I'm just saying, I don't think,
like, the big and pop thing,
they were, they were going to kill each other.
I think when these guys went into battle,
they was like, let's do it for the culture.
I think Cole probably got word.
I think Cole probably got word that it was going to go a little deep.
It was like, you know what?
Both of y'all nickets are my friends.
I'm going to chill and he chill.
I don't think they did.
I think he's not, it's my opinion,
because it's not like I spoke to him about it,
but I think he chilled because he realized what could.
He ran the implications of the shit.
And the stress that beef in general brings,
nobody wants beef.
I don't think that was beef, though.
I thought that was a battle.
It wasn't the beef, it was a battle.
He saw where it could go.
Where it could go.
I agree with him again.
I don't think it was beef.
But where it could go.
What it could go is...
That's what I mean.
I think he saw it like,
this can get ugly and I don't want that.
I'm friends with this man in real life.
I don't want it to go where it could go and it might go.
He might know what he's been in the right.
He was like,
then what if son say this back,
I got to pay this back.
It could go left in two seconds.
It almost felt like two artists
that grew up seeing what happened to Big and Pock
and said we could take it that far,
but not that far.
Exactly.
Like, hopefully they were the ones that learned the lesson.
And I think that they probably said, we ain't going to hurt each other.
But I might say some motherfucking words you ain't going to like today.
Right.
And when he says pedophile, Drake is like, hold on, bro.
You went too fucking far now.
We're probably friends.
That is never a joke.
You're no longer joking on me, bro.
You went too far by calling me a...
That is different.
And he said, I'm not your fucking friend anymore.
And that's what happened.
I don't think he said, I'm going to sue universal because y'all are letting them say this pet.
Like, he don't understand.
It was a joke.
It was just how we talk in the streets.
And the rules and walking.
But didn't it start with him saying he beat his character,
I'm trying to tell you,
yo, the battle rap brain, there's no rules and war.
Niggas is not playing nice.
And truthfully, Drake is a fan of battle rap.
And in the, EF, I was about to tell you,
he's missing is Drake nor Kendrick nor J-Cola battle rappers.
They are artists that can really rap.
And they know.
Inside they sold, they are.
No, they are.
I just realized, Drake is a big fan of battle rap.
It is impossible for Drake to be a battle rap.
But what way he's acting right now?
He started out of battle.
Well, he's acting right now.
He's not a battle rapper.
Well, Sue and all that is.
That's not personal.
That's not battle rap.
Battle rap is, you touch me, I'm gonna fuck you up.
You say whatever you want, though.
Say whatever you want.
I don't care.
But this nigga's taking it personal.
I'm telling you, he's taking it personal
because that was really his friend.
And he was like, bro, if you took it too fucking far, man.
He's a Canadian.
I got a Canadian artist me.
I got a Canadian artist.
That's how they talk.
That's how they talk.
No, the Canadian's like, oh, no.
You're like...
You're okay, bro.
Yeah, that's UK.
You're right. Listen. Listen.
Listen.
The drink is kicked in, my big.
It's kicked in.
I'm like there. I'm like there's some flake shit right now.
I'm telling you all that's me shit right now.
The drink is in.
No, no, no. I'm going to be honest.
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I love, I love Drake and Kendrick's battle.
Me too.
Being honest.
Me too.
This might have been the best battle.
That was a good, yeah.
Period.
Period.
They both kept it thorough.
Especially when they were going back and forth, dropping songs by the hour.
I was like, this shit is.
Bro, that was the peak of hip-hop.
That was, to me, it was incredible.
It was like, I don't know.
And the first battles that we saw on social media as well in real time.
In fact, I'm in Vegas for my birthday.
I'm in Vegas for my birthday.
And my son calls me.
It's 12, it's 9 o'clock our time.
He's 16.
Dad, you ain't here Drake.
Drake's drop because my son is a drink.
Stan.
Right.
He likes it.
You can't tell him shit.
He thinks Drake is God.
He's like, you didn't hear the record, Drake drop.
And I'm like, son, son, you need some doctor to you, son.
I'm like, yo, my dad, you're a little nigger in you, son.
He was like, no.
By the way, my son took that shit personal.
People really took it personally when Drake lost the battle.
Like my son really is, they ain't got over that shit.
But that was the peak.
That was the moment.
It was a Saturday.
If I was a fucking sad, niggins.
I'm on a night.
I'm eating dinner at Nashville.
My favorite restaurant.
We can't say Drake lost the battle.
This took each zone.
I mean.
Right?
No, no, no.
Fuck y'all.
I'm a Drake fan.
He lost that shit, though, gone.
I got nothing against Drake, play.
That's right.
As soon as I heard, they not like us, let me tell you what's crazy.
It just goes back to my statement about rules and war.
When I first heard they not like us, right?
Check it.
I heard what he was doing besides the pedophile shit.
That's what stood out the most to everybody else.
Me as a street nigger, I heard him turning Cali against the nigger.
And Atlanta.
Let me finish this.
I said, you let him turn.
Check it, check it, check it.
Check it is important.
You let him turn the battle from Drake versus Kendrick to Drake versus Callie.
I was like, my nigger, if I was you, when I heard this song,
I would probably make a video talking like, I fuck with Cali.
I just ain't fucking with a boy.
Let's not, let's not, let's not, let's not, I don't want to lose a state.
I'm battling a dude, a rapper, not a state.
He, that was a chess move.
He took his whole state with you.
He, he, he, he turned Atlanta on you.
He called names.
Right.
Like, he, like, that was, that was the biggest chest moves.
That was a chess move on top of this.
Even the whole United States against Canada, basically.
My nigga.
That was such a chess move.
I'm like, bro, you don't hear what he doing?
I have a Canadian artist signed to me.
When I, he was in Atlanta with me when this shit was, like, I saw.
Like, I swear the guy in the car, me 11-11.
My artist, he's like, yo, bro.
He beat a nigga up in the club that night when we was in front of the club.
I'm lying, I ain't lying, babe.
My girl right there.
He beat a nigga in the club up because he was like,
I'm tired of people thinking Toronto soft, bro.
Bro.
I'm like, no, nobody thinks Toronto soft.
But let me just say this.
Drake, you should have known better.
I got so many Cardinal officials my brother.
Shout out.
All my Canadian friends are nice-ass guys that I would let stay in my house.
They could bring their kids stay in my house.
Callie niggas do burpees on the fucking block.
They fuck it.
It's all they do, bro.
You shouldn't have battled him, bro.
Like, this other thing was like,
by the way, I personally think
Drake has a better cataloged than Kendrick.
I think Kendrick is more gifted as an artist,
but I listen to Drake music more,
so I'm more of a Drake fan,
but I respect what Kendrick does.
So I'm, I'm like, yo, I don't think you should fight that.
I don't think you should do that, bro.
Plus, you got to go to Canada.
Right.
You got to go to L.A.
You get your money in L.A.
He don't get no money in Canada.
That's what I meant by the Shoeh.
When y' y'all land on the plane,
don't think that them niggas don't got
niggas at TSA like, yo, such and such,
from Drake crew.
Nigger, it's LA.
They got a whole network out there.
They three hours behind us.
That's what I mean.
They kept you enough.
There's no, the rules in war.
If you think like that, if he was thinking like that in the beginning,
he might have been like, I'm not going to entertain this battle because I got to go to Cali.
Unless you want to go to war, you got to think all the way left.
You can't just be like, oh, it's a battle.
We're friends.
Nah, fuck all that.
We're from the street.
He could have battled by ignoring and just putting out a hit record.
Oh, he got a bit.
He heard the big three lines and said, it's not good enough.
It's not good enough.
It's not good enough.
and just left her like that.
Then it would have been away,
and you would have still been a nigga.
Yeah.
You're right.
Play chess back.
He outsmarted you.
But as hip hop heads,
we appreciate that they engage each other.
I'm a toxic nigga.
I love it.
Honestly,
you said there was nothing positive.
I think one of the main positive things
that came out of is that
hip hop,
the youth,
they engaged in lyrics again.
They were picking apart the lyrics
and deciphering them.
I love that as an older hip-hop.
I'm like,
yo, now y'all,
we're doing what we was doing.
You know what I'm saying?
I hadn't seen that in a long time.
And then after it dropped, think about it, when have we had anything good?
The last thing exciting to hip hop, Cole just dropped the album.
He's about to do 300,000 plus.
We've been having a niggins-plus.
Yes, we've been having niggins do under 100,000 our stars right now.
So to me, we kind of tricked ourselves out of opposition, if you ask me.
Like, hip-hop got to stop being so competitive.
We got to start being a little bit more collaborative, like pop artists.
But hip-hip is competitive.
I mean, I don't know what you're saying, but he hit that.
No, it has true.
It's like black folks.
When we walk into the room, we're trying to figure out, like, we don't need each other.
And what I'm telling is that, we got to start thinking more group economics, more group, like,
Nick, nigger, I say good shit about everybody.
Even now, I don't think I said nothing.
People talk about how controversy am.
I don't think I'm saying nothing controversy.
I'm thinking I'm saying what I'll see as a coach.
Like, I'm like, Fadjo said, yo, y'all want a hundred million.
Fuck it.
And I was like, I wish you didn't say that.
I'm listening, nigga.
I just heard you say, you basically say, I want a hundred million.
So fuck another artist, a fellow artist.
Right.
That can go against you as a podcast.
But he's showing us where his head is at, and I think he should be there because he's just as good, if not better as a podcast, I mean, it's an artist.
Right.
And by the way, we, for the record, we had Fat Joe last single with Anita and DJ Callet.
That's up.
I bet Fat Joe didn't know that.
That was on the phone with his people working out the splits last year when he dropped the record.
Taran wrote that shit.
That's what so.
So I want to see everybody win, but you got to ask Taran.
Like, when I'm in the room, Norrie, I remember this.
I'm going to say this.
I never said this on record.
I remember being in the room with no ID and Cardinal Officier.
No idea.
And Drake just dropped.
And I was like, gone.
I'm like, this thing gonna be the biggest artist in the world.
It was like, he just dropped one.
I'm like, nigger, he's a cheat code.
He's beige.
I'm raising beige kids, my nigger, so are you.
Your kids ain't got all.
Are your kids, huh?
Our kids ain't hood.
My kids are beige.
They're a little bit of black, a little bit of white.
My daughter's, my daughter is nine.
She's a K-pop demon hunter.
She's beige.
My daughter, too.
My daughter's the K-Bage kids.
So I'm looking at a joke.
I'm like, you have Jewish, you have black.
Your dad's from the state.
States. Nigga, you can do anything. Drake can do one dance. You literally had nothing to stand in front of you
the world in your face, but hip hop caught you. The culture caught you. And I wish I was in the
room as American to say, we don't need that shit. What's the worst? Let's look at the best thing
that can happen in the worst. Right. Yeah. Okay, do we think you're going to get more popular after
this battle? Them little white girls that love you don't give a fuck about Kendrick? They don't
give a fuck about what he's saying. You give it his words powers why they care, nigger. That's what I
I'd be wishing I was these niggas.
I'll be one, though.
You know how many artists call me?
Everybody calls me for information.
Like, yo, Ray, what should I do?
This is my scenario.
I wish you would call me.
I would tell him, hey, bro.
Number one, Kendra, I think Kendra could beat you because he's going to play dirty than you.
You're a Canadian.
You're going to play clean.
Then niggas going to play dirty.
Right.
So, nigga, don't battle a nigga.
And Kendra might be a good kid, but he said a good kid from what y'all?
A mad shit.
The mad niggas is around.
And you got to think about this.
If you're a nigga that ain't been cool with a nigga, like, think about this.
If you were a nigga that ain't been cool with Kendrick
because he don't answer your phone
because you begging for $5,000 six months ago
and you need another end
and you heard an OVO nigger somewhere,
I might just go take that change
just to show Kendrick, you know, look, bro, I'm still cool with you.
That's why you got to think.
I'm thinking like a war fucking a general
when I'm in here.
That's what I was saying.
It's war.
But that's why, you see the points you made
when you said to him, if you was cool with him,
you would have said, what do you gain from this battle?
That's what I would have said.
Respect.
Yeah, it's respect.
But look, let's say Drake won.
he probably would have beef and cali.
So are you winning?
You don't win.
Are you actually winning?
You lose.
Listen to me, he was on a double, like a back-to-back tall.
You already won.
You didn't get to celebrate that shit shit and he jumped in his back.
Grabber, I want to tell you something.
So that's how I look at it.
You're a cold.
Graph, I want to tell you something to see you the cold.
Let me ask you a question, Graeme.
Love just being honest with you.
My whole thing is this, is that is...
I forgot my question.
I forgot my question. Y'all, I forgot my question.
Y'all nigg is know what it is.
Nigga, I'm a rap for real.
I'm a fucking rapper, y'all.
This ain't what I normally do.
Leave me the fuck alone, all right?
I bet y'all's not right,
are we filming yet?
That's hilarious.
Bro, I really wanted to give you your flowers, bro.
Thank you, because you know why?
There's a lot of people who don't understand
what you've been through in this industry.
Bro.
I sorry.
Chill, chill, let me give you your flowers.
Let me get you your flowers.
I hold my flowers to be.
I'm sorry.
I know who you are.
I know and
I know the fact that you know a lot more that you even...
Don't put out.
Don't put out.
I know this.
And I would be remorse.
I would be a fake person to not say, like, I always wanted to give you a flowers.
I always wanted to tell you how much that happened.
Because, you know why?
In the industry, we need to give people flowers that's behind the scene.
I'm glad you said that
You know, it's so many times
that there's people
that don't get
You know what I'm saying?
Like they're over there
And there's people like you
Who you know the industry
Yeah
Right
So I don't agree with every single thing you say
But I agree with 99% of the city
Thank you bro
I appreciate you bro
And by the way thank you for real
And I'm sitting there and I'm liking your likes, but then I have to say to myself and I got to say, man, I can't like his like secretly.
I have to do this publicly.
That's real shit.
So this is the reason why I wanted you to be here because I really want you to know, like, you're the secret beliefs of the industry.
Thank you.
Like, there's so many people that's like him.
Right.
That is amongst the industry.
because the industry has nothing to do
with the people that's in front the camera, bro.
Right, that's a fact.
That's a fact.
It's mostly the rays of the business
that really makes it show mold.
And I remember what I was going to say.
I'm on the number one hip-hop podcast
in the world I'm going to say this.
It's important for black men to listen.
All men, minority men, too.
The number one thing holding us all back from being great
is the words, emotional discipline.
That's a fact.
You have to be emotionally disciplined in this world
to be successful as a black man.
That's why I'm just looking like this.
When we're in the club and we all black,
we all been in the club,
and when the fight break out in the club,
usually been naked his ass,
what are he going to go do?
You know, probably work.
Yeah, you see bar fights all the time.
White men who just walk out their eyes bloody
and like, oh, he got me that day.
But they have the emotional discipline to understand.
If I go to the car and do something,
this might end my life.
If I do something stupid,
and to me, that's the one thing holding us back.
Like, even me, like,
I've never said this story.
of being blackballed until now.
I was waiting to get on the biggest motherfucking platform
to say their names, nigga.
I want you to be scared when y'all see because, you know what?
They don't expect it.
They see a nigga like me and they count niggas like me out.
Like, where that nigger going to go?
Nigger, I'm from this shit, bro.
I never had a teacher.
My nigga, I learned everything watching.
I learned everything watching.
So for me, you know, when I saw this shit,
I was waiting to get on here to say what I was thinking.
To say, yeah, they blackball.
I've never said I was blackball, but I was.
And, nigga, they can't blackball greatness, nigga.
That's a fact.
I'll tell everybody, instead of worry about what they think about you,
focus on being fucking great.
You can't stop greatness.
You can stop a nigga that's trying, though.
But, nigga, greatness, we've seen.
I'm a Knicks fan.
Nick, I'm a New York Knicks fan, nigga.
I see Michael Jordan kick.
We kicked out.
I cried every time we lost.
I know when you see greatness, sometimes you've got to just fold to it.
I got to apologize for everybody else who's watching this.
When you say you're a Knicks fan, that means you're not proud.
Not proud.
Not proud.
I'm going to tell you something.
I'm out of the next video.
No, listen, I'm saying, the new.
I'm a Knicks fan, you've been doing some shit
The Knicks taught me about love
The Knicks taught me what love is
As a Knicks fan
I'm not lying to you bro
I've said a hundred times
Like every time the season start
Fuck these niggas
Man fuck these niggas
I'm tired these niggas
I don't want to watch them
I want to be a Laker fan
I want to go for the fucking champions
And then I'll see a nigga trying
Running the ball
Keep going, nigga
I can't help it
I can't help it
I can't help it
That's the only thing I took from New York
Nick I got it
I built a nigga
a $60,000 New York basketball court
at my crib, nigga. I love the Knicks, bro.
I can't help it since I was a kid. I loved them.
That's all I had New York as a kid was the Knicks.
Right, right.
We didn't play a fucking touch football on the parks,
nigga. Touch a nigga in New York in the park tagline.
You might get your ass killed.
That's more you can play, though.
So, yeah, so I learned a lot of love.
I learned a lot about love from the Knicks
because every year I cheer for them, but we good this year.
So hopefully we go far.
Yeah, get up to the fucking Knicks.
Let's go.
Let's go.
Let's up for the Knicks.
We have to rec clap, but we cool with that.
He's just in Miami.
Go Miami Heat.
Only one nigga clap with you guys.
In Miami, it's all good.
But yeah, I just say, man, greatness is.
So for me, I'll just focus on this greatness, bro.
And that's what I look at this shit.
So even when I talk, like, and I've said things that I regret,
I've said things that I know.
I only said one thing I regret,
and that was about Ashanti.
I didn't like that one because they edited it up.
Well, we were talking about Irv Gotti.
And basically, see, what people don't understand about me is that I'm a nigger.
I'm a real nigger.
So I talk like a real nigger.
So they said, why do you think Ashanti got to
Irv Gotti the way she did.
Like, Irv is that nigga.
He was that nigga.
He had all the bitches.
Why did that one get to him?
That's what they asked me.
And I said, because he gave her his one cheat code.
I got one cheek code.
I know I'm a marry one motherfucker.
I'm a man.
I'm going to take somebody to do the merry process.
I'm going to give him remakes.
And he picked Ashanti.
And she didn't stay lower to him in his eyes.
So that's what made him hurt.
But it came off.
But I said basically he gave her the biggest cheat coat of all time.
So it came up like I was disrespecting her, but I wasn't.
I was really saying, you know how this is when you were a nigga graft.
He was like, yo.
Somebody tell Nora, yo, I got an opportunity for some of my female artists.
It's like, I'm going to give it to who I want to.
If you give it to somebody and they don't repay you, that shit hurts you more than anybody.
Because Irv couldn't create another Shanti because if he could, he would have.
Right.
My only chance to create that Shanti was with you and now you're not with me.
So, I know how that feel to give your whole thing to somebody
and they don't love you the way you think they should.
So that's what I was saying, but it came out wrong.
But everything I say, I pretty much back, I support because I'm speaking from a good place.
And I also admit I'm wrong.
I was wrong about the dang shit, I said.
But I want to make a, I have a brilliant point take.
wanted to say to y'all at the table.
Let's see what y'all think.
I think that the reason why we're fucked up in black music
is because of one moment in history.
Exactly.
No, I'm serious.
Hit me out.
When Dame Dash cursed out Kevin Lows.
And Randy,
Andy Acker who works with us.
I didn't know what Randy Acker was.
Yeah, Brandi A lot was.
I'm saying, I didn't know.
I knew who Kevin Liles was.
And I think at that moment when he cursed out Kevin Lous
and we saw a president of a company getting talked to like that,
nobody wanted to be in the executive no more.
Everybody went to be Dane.
And that was in the movie.
That was in the show.
That was in backstage.
Back stage.
I was in high school when I saw that shit.
I was like, I want to be, dang.
I didn't want to be Kevin.
But look at Kevin is great.
Kevin sold company for $330 million.
He's still here.
So you just start learning.
But I think that because when I,
nobody black wants to be in the business.
Everybody wants labels they want to own.
That's our shit.
I don't want to work for the way.
I'm going to own my shit.
Right.
But if anybody working in there,
how are we going to get people to own shit?
Right.
No, yeah, for sure.
You got to have a friend in there.
When Joey A.E.
When Joey A.E. does his deal with Todd.
My school is Todd.
He looked out for Todd.
That's why Todd had that buy sell.
They look out for each other.
So we need a nigga in the building to tell us like I do.
Like, yo, this is what they're trying to do, get your money.
We don't have that.
Absolutely right.
Yeah.
Right, right.
And it's a ladder.
Not everybody's at the top of the ladder.
You got to keep going on.
I'm going to disagreeing with not even.
But you know what is that shit called?
A half a second, millisecond.
Not even a millisecond.
You all absolutely right.
Because when I was in the building, what I started realizing was.
Hold on.
I'm sorry.
Go, please.
Can I say something?
You know who, you know who was the biggest fan?
I am of Adam Sama.
Adam Sama, you said?
Really?
Adam Sama.
I love him too.
Okay.
He's a Virgo.
Did you?
I don't know.
He a Virgo.
I know.
I know.
I know.
But let me just tell you something.
You know who's in Adam Sanna's movie?
Who that?
His people.
All his friends.
Oh, yeah.
He just.
All the time.
I respect that, too.
Hell yeah.
You know who's in every one of my movies?
Ecosystem with his friends.
Yeah, yeah.
Facts.
I want to be.
Because that's going to
sound a little crazy, say, I want to be the black Adam Sandler, because I don't want to be,
I get it though.
I want to be norie.
Right.
But you're so about empowering your people and keeping them in public.
I want to be that.
Yeah, yeah, yeah.
I feel it.
I think like that.
I looked at Adam Sandler's movies.
Mm.
Every one of his movies.
Every one of his people.
Same crew.
From his wife.
Mm.
Yep.
Even if he's playing his enemy.
In the actual movie.
Right.
His wife.
Then you got all his.
children. So when you see the thing where his daughter walks in Chanel and she walks in Chanel and she
has, that shit is put together. Yeah. Yeah. And if we as people can do the same thing, we would be the
most powerful creatures on the planet. On the planet, right. That's a fact. We don't put each other on.
We do take each other, Dan.
When I had that mentality.
But let me say something.
When I work, Chubby Baby, rest in peace, Chubby Baby.
I got Chubby Baby's job at Epic.
I did that.
I walked him in the room.
I flew him up.
Annie, I get everybody.
I look out for everybody and get them jobs because it's like they tell us that's lame.
No, having the job is cool as fuck, especially if you've needed people.
I took Big U to the CEO of Warner.
It was the whole staff was nervous.
I heard Big U was coming.
I'm like, why are you scared for?
Like, I just want to, I want to be in business with him.
Like, he got the streets.
We want the streets.
y'all keep telling me try to sign these street artists
who the fuck you think I'm calling
and get to their people to tell them I'm legit
this nigga let's get this nigga a deal
let him put out a couple records
I'm the nigga I'm the nigga
when I get into a building
if I'm in a building I am the opportunity zone
for everybody I want to see everybody
eat that is what I'm here for
I'm only here to help my people eat
and sometimes people think of helping me
and saying yo Nora let me peace you all
sometimes helping a nigga eat saying go that way
instead of that way that's a fact
Yeah that's sometimes it's helping the nigga eat
That's how I see it so
Yeah you know I think that at my
with Kevin Liles because I was like, why don't nobody want to be an exec no more?
Everybody want to be Puff J. Dame.
Nobody wants to be Kevin Lows.
And he was the biggest one.
Why?
Because he got cursed out on camera and made fun of on camera.
Nobody wants to be that nigga.
I'd rather be the nigger that.
And by the way, not only did he be cursed out, he took it.
So let me ask you this, right?
That was emotional discipline, by the way, Kevin Louss.
Because, oh, real.
He do handle it.
Yeah.
Huh?
That was emotional discipline.
That's important to say.
He handled his shit, and now he's worth $100 million.
$300.
I'm saying, but he pieced other people off.
I'm giving him one-third.
Yeah, yeah.
He handled his business.
He exited.
He's on the golf course.
Right.
You know what I'm saying?
He did it right.
So sometimes as black folks, we don't have enough of that in our society.
Like, nigger, we are only 50 years old.
Right.
But you also, you also.
And not everything's in front of the camera.
Everybody got to realize that.
Not everything's in front of the camera.
Then God bless me because God bless you because you said this.
But then you also said.
You said, damn, man.
Jerry, she kind of look out.
That's how I lost a little respect.
That's why I said I was wrong.
Dame called me and cursed me out.
Wait.
What, nigga, Dame, that's what saying.
Like, I'm not, Dame is my nigga.
Dame is my nigga.
Dan called me and said, nigga, that shit wasn't cool.
And he was right.
It was like, somebody asked me and they said that he,
it was like in the moment, like we filming right now.
Somebody said, breaking news, Dame has lost it all.
Right.
So I'm like, I love the nigga.
That's my nigga.
I love him.
I'm like, damn.
And if this true, man, in the art of war, you know how this shit.
a war, sometimes you've got to crush your enemy totally.
I'm like, Jay, he's crushed totally now.
Now is the time to lift him back up
because that's what others do for each other.
You'll go bankrupt. They say, yo, Mori,
one of my items is Jerry Wynchrop. You won't break up.
Bankrupt. All his friends rally around.
You know, take my boat. Take my plane. Take my house.
Take three months to go figure it out.
We don't do that to each other. When one of us lose, we laugh.
That's why we ain't got shit.
I want to be the person that changes the fucking narrative
and talking shit. And another thing,
I also think we look at successful people
like they know it all.
they just like us.
They'll say the same thing to get a check.
Just like a regular nigger
will say the same thing and get a check.
So sometimes you just need a nigger
in the room with perspective.
My father wasn't around.
So because my father went around,
I never had perspective.
So I teach it to niggas
because I'm like, man,
if my father's in my life,
I'd be worth a hundred million right now.
Don't get me wrong, Toronto.
I'm good.
You know, all my shit,
I'm pretty good.
But I'm like, if I had a dad to tell me
don't believe what they're saying,
you could do it.
I would have did it.
From early on, too.
That's my point.
So I always look back in revisionist history.
You're like, why?
Why don't about it?
Because ain't no black people in them buildings.
And if they are, they are docile.
That's a fact.
They are doing what they are told to do.
That's a super fact.
I was in the, ask LA reader, but I'm asked any, Nick.
I don't tell, fire me if this shit don't work.
I want to win more than I want to be here, y'all.
I don't just want to be here.
That's another reason why these labels suck
because they got people in there that just want to keep their job.
Most of them is like that.
Think about if you in the NBA, you just want to keep your job.
Nick, you ain't going to make it.
You're not going to make it.
If you want to play ball, though, play ball
and let the fucking chips fall where they make.
That's a big fact.
They're not risking it all,
they want to keep a job.
Yeah.
They do what's safe.
And if you were taking on risk,
you can't win big.
Bro, bro, when I was in the companies,
bro, I was a spook that's coach.
I was literally in there to learn to teach us.
Because I hate giving another motherfucker power over us.
I hate making it feel like because that nigga got something.
Because what I'm going to tell my kids.
Imagine me telling my kid, man, I can't eat because Norrie said so.
I got to kill Norrie before I let that tell my kid.
I'm not saying.
In general, Nora, I'm saying that's how I see the world.
That's your job's a provider.
That's my job.
If something is in my way, I'm going to get around it or I'm going to run through it.
My kids, I have never once went home and told my family we ain't make no money today.
That's a fact.
Nick, I'll take the check home, so I'm big on, like, focus on, just doing what you got to do.
Yeah, I agree that.
No, that's real.
That's real.
That's the reason why when I see your shit, and I'm like, this motherfucker has been holding back for a long time.
Man.
Man.
Man.
He do give jewels, though, because even when I did his podcast, right?
He gave me mad jewels and I took him with me.
But I tell everybody.
You told me, the one thing I took with me, you said, the barber.
But the way you said it, you was like, okay, what do you find out what you represent.
Grabba.
I said, well, I represent the culture in New York City and his lyricism.
You was like, well, take that and put building blocks on top of it.
You got to take your base and build on top of it.
So maybe you should do like a bar.
I said, you said, who the best lyrics?
Or do a show.
Barber Olympics.
You said, do a show about some rap shit.
Shortly after that, Norrie said, you want your own.
show? I was like, yes.
You know what I'm saying? And I did that. I had it in my mind
already. So you put that jewel there. I didn't know
what to do with it when you told me. I said, I didn't keep this jewel in my head.
And you said, you want to show? I was like, yeah.
If anybody went to... If anybody knows
I was different. I'm going to tell you how I see the world. We used to be to leave
from the back. You can't leave from the back no more.
You got to leave from the front. Right, right.
Combine every car company in the world.
You don't know the CEO of Mercedes, BNW, Honda.
Honda, but everybody knows the CEO of Tesla.
That's why Tesla's worth more than all of them put together.
With all the crazy shit you talk. Who's the only crazy.
Who's the owner?
What's the most famous?
Who's the most successful football team, money-wise, in the game?
Jerry Jones, we know the owner.
Everybody who leads from the front, take their shit far.
Those niggas that lead from the back, they're usually the piece of shit guys.
Those are the guys in the Epstein file.
That's why I don't see anybody worried about that.
But the people that leave from the front, because you got to, like me now, dog, I love what I love.
But I'm leaning from the front now, so I can't put it on the- Right, right.
Sometimes I just walk the other way, man.
I want to have fun, but, nah, this might go bad for the team.
Right, I get it.
I got niggives in my hand right now.
I can't afford to make no mistakes.
I'm leading from the front, but I'm from the back.
I'm like, look that shit and all that shit back here, nigga.
Right.
Send that shit back here.
That's what we sit there.
That's some email.
That's some Epstein file emails.
Like, that's leading from the back.
Like, I can't let everybody know what I'm doing.
But I'll leave from the front.
That's what my shit working.
And I think transparency is going to be the key for anybody that leaves from the front.
And that's why these labels suck because nobody, no, the CEO of a label should be talking like I am right now.
Right.
Like a fucking, like, yo, my company just here what makes us different.
No, they wait for the fucking artists to get hot, come in the room,
and they give the same.
speech to give everybody.
You know how I signed an elite chopper?
I told his mother straight up. I said, look, I know you got a lot of people
want to sign him and you're a mother. I talked to like a mother.
I said, I promise you, or my dead father,
I will never tell your son to do something that I wouldn't tell my son to do.
And I think that that was important because I'm going to see him as a man first
before I see him as an artist that makes money.
So for me, it's like it's big on just being human and leading from the front.
We don't have enough of that.
We don't want none of that. So I salute to you for that.
That's what Norrie's doing.
That's what y'all doing.
By the way, let me tell what y'all doing by having me here,
Norie pulled me to the front.
EFN, y'all pulled me to the front.
That niggas'all put me to the front.
That's what we're supposed to do for each other.
And think about it, if we do that for each other,
dog, Dame Dash is never going to fail.
He might have a lot of problems with people that he knew,
but he's never going to fail because he's been the inspiration
to so many others.
So, yeah, he might be down,
but somebody's going to say, put your name on my bowling alley,
nigger.
Because you're Dame Das because he led from the front.
He wasn't the CEO, stealing money.
He was always there.
So I think that that's what we are in society now.
You got to leave from the front.
And that's why I's fucked up.
because everybody want to hide their hands.
Right.
Nigger my hands is showing and I'm still winning.
That's because I'm good at what I do.
Not like I'm,
niggas that hodd is usually not good.
And by the way,
it's so much shit I would go on
but I'll just be respectful because, you know,
you got to get people a chance to like
the people to see and get mad first.
But I know what's happening in the music business.
They're killing it, bro.
But you said transparency and that's a big thing too.
Transparency in the music business do not go ahead.
Doesn't exist.
They don't exist.
They too, though.
They have to, though.
They have to.
I mean,
that's all the way they're cool.
But the artist is not in favor of the artist.
It's a bad loan, nigga.
So it's like if you're going to do bad business with somebody,
you got to hide in the back.
Yeah.
Not my fault.
Legal did that.
The accountant did that.
Nah, it's you, nigga,
because they can't do nothing without coming to your office
and making sure you cool with it.
That's a fact.
They can't do nothing without us co-signing that.
That's a fact.
We are the coaching without us.
I'm a, like, I'm a fucking artist that actually signed those deals.
Right.
And it was horrible.
Once.
More than once.
More than that.
It was horrible for me.
So.
Yeah.
That's a big fact.
Terrible.
I remember when I first got in the business, right,
my first three deals I had on the table,
all three of them were bad,
but I couldn't afford to pay my lawyer.
So he'd get a percentage of the deal.
They told you take it.
So look, the worst deal was the one
with the biggest bread on it.
He told me to sign that one
because he gets paid the most.
I'm fucking 19 years old.
I'm like, all right.
And all those lawyers are in cahoots with each other.
It's a dirty game, bro.
Dirty game.
I'm going to hold my tongue.
In 2023, former bachelor star Clayton Eckerd found himself at the center of a paternity scandal.
The family court hearings that followed revealed glaring inconsistencies in her story.
This began a years-long court battle to prove the truth.
You doctored this particular test twice in so much, correct?
I doctored the test ones.
It took an army of internet detectives to crack the case.
I wanted people to be able to see what their tax dollars were being used for.
Sunlight's the greatest disinfected.
They would uncover a disturbing pattern.
Two more men who'd been through the same thing.
Gregalespian and Michael Marantini.
My mind was blown.
I'm Stephanie Young.
This is Love Trap.
Laura, Scottsdale Police.
As the season continues, Laura Owens finally faces consequences.
Ladies and gentlemen, breaking news at Maricopa County as Laura Owens has been indicted on fraud charges.
This isn't over until justice is served in Arizona.
Listen to Love Trapped podcast on the IHeart Radio app,
Apple Podcasts, or wherever you get your podcasts.
If you're trying to keep up with everything happening on and off the court,
we've got you covered on the podcast, Blagrant and Funny.
You want to start with the first special for the Big Ten Coach of the year?
Oh, whatever.
Would you like to?
So you're a Spartan, is that what I'm getting?
Exactly.
So whether your bracket is busted or you just want the real talk on what's happening during the tournament,
open your free IHeart Radio app,
search Plagrant and Funny with Carrie Champion and Jamel.
Hill and listen now.
Presented by Capital One, founding partner of IHart Women's Sports.
10, 10, shots, five, City Hall building.
A silver 40-caliber handgun was recovered at the scene.
From IHart Podcasts and Best Case Studios, this is Worshack, murder at City Hall.
How could this have happened in City Hall?
Somebody tell me that.
July 2003, Councilman James E. Davis arrives at New York City Hall with a
Both men are carrying concealed weapons.
And in less than 30 minutes,
both of them will be dead.
Now, everybody in the chamber's duct.
A shocking public murder.
I scream, get down, get down.
Those are shots.
Those are shots, get down.
A charismatic politician.
You know, he just bent the rules all the time.
I still have a weapon, and I could shoot you.
And an outsider with a secret.
He alleged he was a victim of...
flat down. That may or may not have been political. That may have been about sex.
Listen to Roershack, murder at City Hall on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
I'm Lori Siegel, a longtime tech journalist. And consider my new podcast, mostly human, your bridge to the future.
Anyone can now be an entrepreneur. Anyone can build an app. And it's very empowering.
Each week, I'll speak to the people building that future. And we're going to break down what all of this innovation actually means for you.
What I come to realize is that when people think that they're dating these AI companion,
they're actually dating the companies that create this.
We're experiencing one of the greatest tech accelerations in human history.
And let's be honest, that can be messy.
There's no playbook for what to do when an AI model hallucinates a story about you.
But it's my belief that we should all benefit from this moment.
Mostly human will show you how.
My goal is to give you the playbook.
you can benefit.
The reason I say agency is because, like, if we can give power back to people,
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Listen to mostly human on the IHeart Radio app, Apple Podcasts,
or wherever you listen to your favorite shows.
I went and sat on the little ottoman in front of him.
I said, hi, Dad.
And just when I said that, my mom comes out of the kitchen.
She says, I have some cookies and milk.
This is this badass convict.
You're right.
Just finished five years.
I'm going to have cookies and milk at mom.
Yeah.
On the Ceno Show podcast, each episode invites you into a raw, unfiltered conversations
about recovery, resilience, and redemption.
On a recent episode, I sit down with actor, cultural icon, Danny Trail,
talk about addiction, transformation, and the power of second chances.
The entire season two is now available to binge,
featuring powerful conversations with the guests like Tiffany Addish,
Johnny Knoxville and more
I'm an alcoholic
and without this trouble
I'm gonna die
open your free I-Heart radio app
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No it all you're all friends
Get a drink
Give a drink
They all
They're all
They're all friends
They all work together
I'm with you let's go
They all work together
They all together
And they all cussing together
They all friends
That's what it will
It kill me
When you think about this, let's just talk real.
If you're a young guy, let's say you 21.
Hold on.
Let me say you why I want you to talk.
Because me, Graf, we need people like you.
Yeah, 100%.
We actually scope out people like you to help us.
So now that you're here, I actually...
Oh, yeah, I'll take a shot.
Come on.
I don't even drink like that, but I'm going to drink in a way.
Let's go.
There you go.
It goes out.
But you know why?
Drink jam.
We actually salo, salo.
Salu.
Salu.
Salu.
Let go.
We still got the drinking game, so hold that.
What is that?
What is that?
That's a killer.
I want to tell you out something important.
I just know, this is important, because I just saw him.
So obviously, I'm in Atlanta.
I'm connected to the streets.
I know a lot.
I'm from the streets, right?
I just don't.
I speak, though, I speak.
So this kid right here with me, this kid Frato, he works with me, right?
Fredo comes to me as like a street dude
and he comes to me, swear to God.
And he's like, yo, Ray, I just want to tell you,
I got 10 for you.
I was like, all right, cool, my nigga, like,
I don't need no money.
He was like, I'm like, what?
10, what, what you mean?
He was like, I'll do 10 years for you today
if I have to.
Oh, God, I go, why the fuck would you do that?
I said, no, he's right there.
I said, bro, I'm your OG.
That's the problem.
O.G. is making young niggice sacrifice their time.
That's a big problem.
I'm like, bro.
My job is to put you on.
My job is to protect you.
And by the way, the Sierra Chris Brown, Howie Roe Record, he wrote that.
He got a platinum record on this thing.
John Titrar from making that happen.
But my point is that he's a, now he's a street dude.
He wrote for Sierra, yeah.
I can show you how to do this because you just need someone to lead.
You know, let me show you.
I'm leading front of front now.
Come up here with me.
Let me show you could do this shit too.
That's what happens when.
Now, imagine if I was a piece of shit, nigga.
Imagine if I had a little dick and I was just walking out, I dare somebody fuck me.
I dare somebody trying me.
I got a little nigga going to put.
No. I'm a real
nigga, bro. I do what a real nigga should do.
I'm going to lead my people, bro.
I want, and I say this on record,
I know labels ain't doing it because they ain't called me yet.
The label that, why wouldn't you call me?
L.A. Reid said something to me one day.
He said, when you talk, every artist listens.
Cardinal official called me and say,
you are the manager of everybody in the music business.
Every manager, their network is yours.
If you was a label, why, I'm the head of a label?
I'm like, get that nigga in here.
But they know when I come in there,
I'm going to be like, what y'all doing to these people?
Right.
I'm not for sale, my nigga.
I want to work with you, but I'm just not for sale.
Open up the books.
I want to go home.
Make some noise for this thing.
Thank you, brother.
I want to go home.
I want to see my niggas.
I don't want to see Norie or see you.
And I know y'all with me and y'all.
My mom lives good because of music.
My mom drives a rain.
My mom was a school bus driver.
My mom was a busher school bus driver.
My mom was a school bus driver for Fulton County Schools.
And now she lives in a mansion.
He jobs a range, and it's all paid to fuck off because of music.
This shit can change your life if you treat it like greatness.
Music became a hustle.
Like sports is still about greatness left, and now it's all about how can make some money.
Michael Jackson while making thrill and thinking, how can I make a billion dollars?
He was like, I'm going to make some shit that's going to shut the fucking world down.
And nobody's aiming for that no more.
Everybody's just trying to get some money.
Hip hop became low-hanging fruit because it's easy access.
You don't have to have talent to do it.
Yeah, you don't.
I can graph can rap.
I just get a nigga to dope voice.
You write his rap.
Now he's famous.
Right, that's all go.
But that was by design, too, I believe.
It was.
Oh, let go, let go.
What is this?
Hold on.
My girl, that's my lady right there.
She's telling you.
They know I get started.
What is this?
Yo, we ain't even doing quick time.
What is this?
Hey, let's do quick time.
You're going to start doing these shots.
You know what?
I'm with Noriega, nigga, nigga, I'm going to have it.
I was Friday.
I got to tell you this.
I was Friday.
I was having a bad day last Friday.
Today is a Friday.
I was having a bad day.
I was ready to quit, my nigga.
Quit what?
Just the game.
Sometimes it's hard, bro, because it's hard leading people that don't get it.
You too, get a guy.
And then I got to fucking text from Big D.
I had a whole trip plan this weekend
saying, yo, no worry what you do the show?
I said, nigga, I booked my flight already.
He said, I said,
nigga, I will drive there if I have to.
I know what opportunity brings.
That's how we got to train it.
Think about this, if I'm the C over-label,
and Ray is my artist, I'm like, Ray, go down there and kill it.
You need people to tell you right from wrong.
We don't have that.
And now, the game sucks now because none of the people
lead Nick give a fuck about the game.
They give a fuck about their pockets.
I care about the game because I want my son.
I want our kids to be able to run this shit.
And when I start real like that,
clap, nigga, let's clap.
I'm drunk, nigga.
But you know what that is?
And high.
That's integrity.
An high.
We need integrity.
Because you know why?
Let me give you your flowers.
Let me get your flowers, though.
Let me get your flowers, though.
That St. Night's going in.
Let me be honest with you.
I just need some lemonade or some juice.
I really watch you.
I really scope in.
And I know what you're saying.
is real shit.
And that shit is hard to say.
So that's the reason why.
I'm like, yo, I got to get his guy as flowers.
Because, holy shit.
Right.
A lot of the shit is you be saying, I'm sitting back and I'm saying yes.
He's right.
But a lot of that shit is...
Right.
Yeah.
It's real.
Those people are like, oh, yeah, they don't want to hear the truth.
No, no, no, no, no, no.
It's not that we don't move, but we finally got someone to the inside of saying it.
It's not they don't want to hear the truth.
They don't want it, they don't want to expose.
They don't want no one to say it.
That's what I mean, yeah.
They don't, they know what they're doing.
It's like robbing the bank.
It's like, you robbing the bank.
You need to tear all your whole crew.
Shut the fuck up.
Right.
And I'm like, yeah, but, nigger, when we get our money, you go to that neighborhood,
you go to that neighborhood, and I go back to Atlanta.
Nigga, I'm like a fucking celebrity in my city.
There where I go. People look at me as an opportunity.
I'm going to feel like a sellout if I don't fucking make sure people have an opportunity.
Right.
I have to make sure that I send the elevator down.
That is our fucking, that is our right.
We have to do that for each other.
Black folks, Latinos, everybody.
We send the elevator fucking down.
Stop making your kids walk up the stairs.
I walk up the stairs, but my kids don't have to.
That was amazing.
Nick, I'm giving every last one of my kids $100,000 on their birthday.
On the 18th birthday.
That's real shit.
Now I'm giving my son.
He's 17.
18,000, I get $100,000 in his pocket.
nigga, hey, I want my kids to be better.
We're supposed to make it easier.
Why, I'm going to say, I'm going to hold it back.
I'd rather than fuck up $100,000 or $18,
so when he gets to $25 and he really focused,
he know what to do now.
Right.
That's how I look at this shit.
That's a real shit.
That's all right.
That's real.
If I give me $100,000, I'm fucking it up.
That's good.
I'm glad he gets to learn.
You all definitely fucking that up.
I know.
When I saw it with Sony, I was like,
not too far off him 18.
I was probably 20 or whatever the fuck it was.
I was a kid.
Fuck it up.
75,000.
Gone.
Fuck it up.
And it's funny because I didn't even ball out.
I was like, but you know, we weren't taught as minority is what to do with money in school.
They don't teach you money.
They don't teach you money.
You don't teach you finance.
You don't learn that you have to learn as a grown man on your own.
At least when you're black.
Do experience.
We learn from a lot.
Listen, Toronto always say the first million and a half, we did a deal.
A million and a half dollars shit was gone in six months.
Nobody taught us how to handle money.
Right.
One thing that we never stopped doing, we just never stopped working.
Right.
So, when most things that one, we did that one, we did you know, we just never stopped working.
Right.
So, right.
Well, when most things are that 1.5, they're happy.
I'm thinking, like, I got to get this money back,
so I can get some more money from these folks,
not knowing that we was going to be in this shit.
I'm 21 years later, I'm in this business.
I can't believe I'm eating in this shit.
Niggas get sent home when they get gray.
When a nigga, you don't go on building,
you see a lot of gray old white men.
You don't see no gray black man, unless he's a lawyer.
Niggers get sent home in this business.
So for me, I just feel like we got to start changing that narrative.
We've got to teach our people.
We got to stay there.
That's why shit fucked up right now.
And by the way, I still want to be in this shit.
I just know too much, so it's hard to be in it because I know.
You know, it's like, it's like, you want to be fair with it.
You know, it's like, it's like you want to respect the person you work for.
Right.
Like, if I tell somebody in my team to run through the wall, they're going to do it.
Why?
Because they see me run through the wall for them.
Right.
I just feel like these guys, they ain't running through the wall.
They're like, you run through the wall.
It's like, that's why we ain't winning.
Oh, I want to run through that bitch first.
That's real.
That's my goal.
My goal is, listen, bro, I want to shit my whole life, bro.
I can't believe I'm here.
That's real shit.
Nobody thought I was smart.
Nobody told me I could be something.
Nobody.
I just one day woke him like, I'm a fucking loser.
How the fuck did this happen?
I got to change this shit around, and I changed it.
That's real.
The one thing you said that, I mean, you said a bunch of jokes that I appreciated,
but the one thing that really I'm like that I took from was you like to put your people on.
That's so important to me.
Same thing you said by Adam Sandler.
I'm so big and putting my people on.
I want to make money with my people.
Like, nobody wants to bet.
top by themselves. At least not a real nigga, you don't even be at the top alone.
We want to empower your folks.
They're so strong with you fall off.
They can put you on. Or when you're at the top, we're all looking good.
You can't tell who the superstars.
I want you to know what it feels like to take care of the people that took care of you.
Yeah, real shit.
My mom ain't worked in 13 years.
I love that.
I love saying that on record.
My mom made 2,000 a month driving school buses.
That's what she made.
That's what we lived off.
I'm going to get out here and fucking get it.
And then when you start to stop me, it's weird for me because, nigga, I'm not doing it for hoes.
Like most niggas that want to be in, this is a secret, I guess.
Most niggas don't want to be in the music business executive.
They just want to do it for bitches.
I don't know if y'all know this or not.
Yeah, yeah.
Most problems that men have in the music business is women.
They want women.
They don't want niggas around that can get women.
They don't want you around the women like you.
That's the whole point.
I've been getting chicks that I was 16, 17.
I don't need that.
And mind of that, I don't want to fuck nobody in the music business because I want to fuck my career,
I'm fucking her head up.
I don't got no problems.
I'm only here to get rich.
I'm not here to get pussy.
I did not pray to God to give me the music business so I'll get ass.
I pray to God to give me here so I'll get some money.
That's what I'm here for.
And one thing we don't want to confuse people because people will hear what you're saying about putting your people on.
And they think, oh, just because I'm around you.
Bro Rilla.
It's about creating opportunities for your people.
And they have to meet that opportunity.
It's not just putting people on.
You know, I said, you can't.
You can't tell you.
You know what I said, you know what I said, I was talking to Polo to Dado.
Polo, my brother.
And Polo, I would always go see his family.
And Polo had family members that want to do music.
And I remember one day I was just asking, I'm like,
why are you going to put your family on?
And he was like, I said, why don't help your family?
He was like, the real question is why don't help me?
Think about that.
It was like, when he said that, that shit, fuck, man.
I was like, I didn't know like, he said that 10 years ago.
I was like, this nigga arrogant.
When you think about it, look at the Bezos family.
That's a lot of them, motherfuckers.
The first investors in Amazon was Jeff Bezos brothers and sisters.
Like, look how they living.
So for me, when he said that, I'm like, yeah, if you have to plan,
Follow the man with the plan, but I think siblings think they have to have a plan.
Because it's like, no, bro, just get with your brother or get with your sister.
So I always say to help the person.
Don't the same person to help you.
I need help right now.
I always need help.
Right.
Bro, Willa out here, serious.
Let me stop.
Let me stop.
Ready for quick time with slime?
Yeah.
Ari.
I don't know about you, but I think we can do it.
I think you can do it, buddy.
Can I tell you something?
I swear to God.
I'm just tell you this.
I swear to God, I will watch
I love a quick time in slime.
I will watch it and I always said,
I'll be the one nigga.
I promise you,
I'm going to answer every motherfucking question
no matter how hard it is.
All right, I, I'm trying to do that.
So you don't need the rules.
You know the rules.
Nica, I am a fan,
nigga, I would have been weird.
So who, who was your, um, um, uh...
No, he's drinking.
What you mean?
He already drinking?
Yeah, I'm not to drink.
You need to drink it?
You need a, you drink it or you need a designated drinker?
Nah, nah, no, give me some more liquor.
Shit.
My shit.
Let's do that.
Tastes a little bit what I gave you.
Just take it.
Just taste a...
It's like the weed drink, right?
Just take a little bit.
All right.
Let's go.
Yeah, you want that?
Grab, just take a little bit.
You're all in the show?
We're doing it now?
We're doing it out.
I bet.
Yeah, yeah.
Let go.
Hold on, you just pull it up.
Jeez, you get a motherfuckers.
Now, I ain't saying I'm going to ask everyone flat out.
But my goal right now is to answer everyone flat the fuck out.
Because when I see people doing that, why you just don't answer?
Did I answer all the questions flat out?
I did, right?
Not today.
Chill.
Chill.
Well, we kind of drinking, well, it depends.
I don't think I ran from nothing.
Yeah, I like that.
All right, ready?
Let go.
All right.
Jay Cole or Drake.
Drake, easy.
Fat Joe or French Montana?
Hold on.
I want to drink just because he said, Drake so fast.
Oh, no, I'm going to get you.
I got it's easy.
Let's go ahead.
Go ahead drink if you want to drink.
That's your rule.
Home you say?
French Montana or Fat Joe.
Fat Joe, easy.
And I love French, but let me say something.
My grandmother, rest of peace, my grandmother.
the only rapper my grandmother knew was Fat Joe
because the Bronx, we all from the Bronx.
He was the only person represented, so I love Joe forever.
Like, he's like, you know, like Jesus and Fat Joe like in my house
because he's from the Bronx and he don't even, I made it out.
It was like a big deal.
And he would come to all the reunions and shit.
So my grandmother would see him and be like, put your pants up.
He pulled his pants up and love him.
So Fat Joe, let's go.
My brother, Fat Joe. Thank you.
That was hard.
All right.
Tupac, D.M.X.
Rest and peace.
Pock.
And I like X, but I'm going to say Pock because when I was 16 years old and I was lost,
Pock has a song called Me Against the World.
And he says on that song, even the genius asks question, be grateful for blessings.
And as a man, when I became a man, that line I held on to.
Even the genius asked questions.
Don't be afraid to ask.
Because, you know, most of the time, we just don't get in the way because we keep my mouth shut.
So I just start asking more so.
I'm going to give it to Pock.
That's real.
Warner Brothers are epic.
You already know where to look?
I thought you were looking at the guy.
I thought the guys that wrote me.
No, no, no.
I'm going to say, I'm going to say, I'm going to say epic.
I'm going to say epic.
Epic was black.
Epic cared about what black folks started.
I can't say completely that Warner Brothers, the Warner Records that I worked for cared about that.
Like, they like black artists, but I don't think they cared about the plight of black artists.
Like what we face every day is not just music.
We got to go home.
So I'm going to give it to Epic because L.A. Reed was my greatest teacher.
I'm hearing because of him.
That's real.
So I'm going to give it to him.
Lizzo or Sierra?
Now, that's a motherfucker hard one.
I'm going to say Sierra.
And I'm going to say Sierra because I've been on Sierra since she was 14.
We've been on Lizzo too, but Sierra to me, I'm going to give it to her because, honestly, because if I FaceTime, though, call to her right now, she'll answer.
So I'm always giving it to Sierra.
So Lizzo, we cool, but my relationship is usually with Tehran doing her music, but Sierra.
Man, you are answering all these motherfuckers.
They ain't playing.
Great fucking answers.
Yeah, he slammed up with them.
I watch y'all shit, man.
I love this shit.
Let's go.
This is slam dunk answers, bro.
You got to make a dream
one of these questions.
Let's go.
The source of double XL.
Woo.
I think that's easy.
I want to say the source
because of the 95 Source Awards,
but I'm on the cover of the double XL.
And I got it framed in my house,
so double Xcel.
Shout to Vanessa.
Let's go.
That was a dream come true.
I'm not to be on a couple of double Xcells,
so they got to have it.
That's a good reason.
That's a great reason.
That's a great reason.
Jay to Kiss or Nas?
Oh, that's easy.
Kiss.
I think Kiss is the, I think Kiss is the, the, the, the, the, the, I put him as the third best
rapper, lyric rapper in New York history to me.
Behind Big and, um, Jay.
What I will say about, no, I was just to, because I was just gifted, but I'm, I want
to listen to a Nas album, like, 100%.
But I just wanted, I wanted to say this before and I didn't.
When you were saying about people need to be more collaborative.
Yeah.
I think what he's doing with mass appeal and, and, and the, the,
Legend run is a collaborative.
Brilliant.
Amazing.
Shout out to not.
Man, by the way, I love what he's doing, but I just, you know.
Jay to Kiss, when Kisses that nigger, bro.
I just, I wish I could A&R album for him, bro, because he can rap better and everybody.
He just needs mathematics.
He just needs mathematics on point.
Yeah, because the man.
EPMD or Run DMC?
I got Eric Sherman name on my phone.
Eric Sherman was like you.
He said he had my lawyer called me like, I love you.
And I'm like, nigger.
Sixth grade, IS 1883, Bronx.
They filming juice.
Remember the Blue Flame Lounge, Eric, where they was like,
I'm about to rob this motherfucker.
Yeah, yeah, yeah.
That was a half a block from my middle school.
We heard Eric Sermon, an EPMD was at the Blue Flame Lounge.
Fucking 1,200 kids ran.
Wow.
From Patterson Projects to get to them.
And Eric Sermon signed every autograph.
I love Red Rund, but Sermin in my phone.
I'm always giving it to Eric Sermin.
That's real.
That's dope.
That was good.
Yeah, that was cool.
Rock Kim or Karras one?
Karis one from the Bronx.
Nick, I remember riding the car leaving that White Stone.
What's that movie theater in the Bronx?
White Stone Theater.
And my uncle was a big dope boy.
He playing, nah, nah, they know it down with us.
I'm number one.
I remember just being a kid, and we just left Robocop.
And for some reason, he said, we just seen Robocop.
And for some reason, Carroweus one says, Robocop, you know, he's down.
And my uncle's, and my uncle's got, and my uncle's got rid of course.
So I love them, niggas.
They was like, he said Robocop, niggas.
So I got to give him the Caravis one.
He from the Bronx, Nick.
Shout out to Robocop.
He said Robocop on the phone.
That's weird.
Future or young thug?
Future.
I work with Future.
I did Future's second album on it, so move that dope.
And I just wanted to take you out to show you.
I did those records with Future, so I'm going to give it a future of a Thug.
Nice.
Yom TV Raps or Video Music Box?
Your MTV Raps.
I like Yon TV Raps because I like that they was outside.
The scene where my man, Frat Fie Fide Fretti was on the back of the truck.
We just had Fy Fy Fridy.
Yeah, like that scene like, these are iconic moments that just make you want to be in this shit.
Right.
I want to be in this shit.
In hip-hop.
Yeah, it's like, I got, like, I think most black men at my age, it was either you're going to be in hip-hop,
or you're going to go to the regular world.
And I want to be in this shit, so, yeah.
NL.E. Chapper or NBA Young Boy?
I signed NL.L.L. Chopper.
So I'm going to give it to him.
I'm gonna give him to Enali.
I signed him.
And Enali is a good kid, man.
Shout to Enali, bro.
Like, I love that kid.
I wish I could have still worked with him
because I feel like if I was still with him,
things would be a little different.
I just feel like he needed the right people
in the room to talk to him.
And when I see Enali to this day,
it's when I see him,
he always compliment me on how fresh I am.
And he always compliment me on like the shit I'm saying.
Like, yo, bro, you, bro, I fuck with you.
But Enali chopper, man.
Hope you get it together, but Enali chopper.
That's my nigger.
I love love.
Biggie or Bigel?
Rest and peace of both.
This might be embarrassing to say,
I don't even know more than one Bigel songs.
I think Biggie is the most gifted rapper
in the history of rap music.
I don't think there's nobody that has ever wrapped
that is better gifted,
like the tangibles are rap than big.
So he's over everybody to me.
I agree.
That's real.
Yeah.
He can make words rhyme like nobody could.
He could do a girl record,
a street record, a storytelling.
And it was just gifted.
And he did all that shit in three years.
years. Yeah, that's great.
I don't understand.
Yeah, that's a fact.
Salome to that. A tribe
called Quest or De La Sov.
Tribe. But
I will say this. What's that
De La Searle? The stakes is high.
They got Kenny Anderson in the video
and he's playing against him. Yeah, yeah, exactly.
Stakes is high. I love De La Soe.
But I just think tribe, we need
a new tribe. We need a tribe right now.
Like, just somebody making, like,
dope beats and rapping about dope shit.
So I'll give it a tribe.
Usher or Chris Brown?
This is kind of easy for me.
It's weird because me and my partner, Alexa, we're talking about this.
I've known Chris Brown so he was 16.
So I've known since he was a kid.
I was always a fan of Usher.
I know Usher, but we're cool.
But like, when I was in high school, you know, I was playing,
can you get with it to the chicks trying to get some ass, right?
So I'm going to give it to Usher because,
and there's another reason I'm going to give it to Usher over CB is because Usher has one classic.
And I feel like the one thing Chris needs,
the one thing Chris is missing is one classic.
Now, that everybody says,
like Michael Jackson Thriller, Usher Confessions.
I think people might say the first album,
the third album, Indigo,
but I think Chris needs to need one good 12-15 song album
produced by one person to have that classic.
But I'm going to give it to Usher.
Rihanna or Beyonce?
Shit.
Rihanna.
Rihanna has
Do hold on
What we got?
Man down
Poured up
What else we did with Rihanna
Man?
I can play you
The demo
I can play the demo
With them shit right now
So I'm gonna always go to Rihanna
And by the way we did
We're gonna give it to Rihanna
Because we got three Rihanna hits
And we got one would be
So I'm gonna give it to Rhee for that reason
That's real
We did Beyonce all night
Shout to you
To you
It's good
No, I'm just talking about
You gotta flex
You gotta flexed
He's flexed
He's flexed
He's flacced
I believe
Yeah
Now's the time to do it
Yeah, yeah, yeah, yeah. Thank you, Ray.
Continue, continue.
Walker or Fetty?
Waka Flok or Fetty Wark or Fetty Wap?
Oh, that's easy.
Waka's from Atlanta.
And he did my show.
And I don't think Fetty Wop got no line better than I fuck my money up.
Damn, now I can re-up.
Running to a spot just to get my stacks up.
Now I'm back on deck.
The Shardie, what the fuck?
He didn't know the rap, nigger.
The nigger heard him talking shit.
Digger, when that shit dropped in Atlanta,
that shit was like,
I remember the DJ after just played that part back seven times.
Just because of what he said, so I got to give it to Walker.
Say it one more time.
I fuck my money up.
Damn, now I can read up, ran into his spot,
just to drink my stacks up.
Now I'm back on deck.
In 2023, former Bachelor star Clayton Eckerd
found himself at the center of a paternity scandal.
The family court hearings that followed revealed
glaring inconsistencies in her story.
This began a years-long court battle to prove the truth.
You doctored this particular test twice in so-ins, correct?
I doctored the test ones.
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Sunlight's the greatest disinfected.
They would uncover a disturbing pattern.
Two more men who'd been through the same thing.
Greg, a lesbian, Michael Marantini.
My mind was blown.
I'm Stephanie Young.
This is Love Trap.
Laura, Scottsdale Police.
As the season continues,
Laura Owens finally faces consequences.
Ladies and gentlemen, breaking news
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This isn't over
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Listen to Love Trapped podcast
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If you're trying to keep up with everything
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We've got you covered on the podcast,
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You want to start with the first pleasure
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Oh, whatever.
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Yeah, she doesn't know.
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So whether your bracket is busted
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And shots five, city hall building.
A silver 40-caliber handgun was recovered at the scene.
From I-Heart podcasts and Best Case Studios, this is Worshack, murder at City Hall.
How could this have happened in City Hall?
Somebody tell me that.
July 2003, Councilman James E. Davis arrives at New York City Hall with a guest.
Both men are carrying concealed weapons.
And in less than 30 minutes, both of them will be dead.
Everybody in the chambers ducts.
A shocking public murder.
I scream, get down, get down.
Those are shots.
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A charismatic politician.
You know, he just bent the rules all the time.
I still have a weapon.
And I could shoot you.
And an outsider with a secret.
He alleged he was a victim of flat down.
That may or may not have been political.
That may have been about sex.
Listen to Rorschach, murder at City Hall,
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I'm Lori Siegel, a long-time tech journalist.
And consider my new podcast, mostly human, your bridge to the future.
Anyone can now be an entrepreneur.
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And it's very empowering.
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I went and sat on the little ottoman in front of him.
I was, hi, dad.
And just when I said that, my mom comes out of the kitchen.
She says, I have some cookies and milk.
This is his badass convict.
Right.
Just finished five years.
I'm going to have cookies and milk at him all.
Yeah.
On the senior show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption.
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So, shoddy, what the fuck you want?
Heardy talking shit.
But this ain't what the fuck he want.
Not my C.O.
Nigger, Wachka, that nigga.
Let's go, Wausa.
That's my nigga.
Shout out to Waka.
Waka.
For Queens.
By the way, we can play him Queens.
Shout to you.
Shout to Queens.
Please Atlanta this motherfucker.
He is.
Definitely claim.
He definitely is Queens.
I love it.
Like a matter of fact.
Queens Atlanta.
Real quick.
I did a song on the last part he says I'm from Jamaica Queens.
He shot that out on the songs.
The niggas nose.
I got to go to Waka.
Waka.
I can have no.
It's cool.
Jesus.
We share.
Joe Bunner, a million dollars worth the game.
Budding.
And always I'm going to say,
but getting me my nigger.
We talk, wallow my nigger.
But Bud and had me on the show three motherfucking times.
And listen, y'all, if I hit Joe Button right now, I'm in New York.
He's like, what time are you pulling up to the show?
Like, that's what people don't understand.
Like, Joe Button is the first podcaster to co-sign me in the biggest way and ways when I'm doing this shit and I'm lost.
And I'm trying to figure this shit out.
And somebody sent me Joe Button talking about something that I said.
So I got to get to Joe, but shout out to Gillian Wallo.
Because Wallo is, Wallo the reason why I made money.
Because Wallo came to my show and was like, nigga, you know who you are?
He was like, nigga, I was in jail.
Since 2017, I was in jail.
You was making hits.
How am I ahead of you in this shit?
I'm like, damn, nigga, let me get my motherfucking shit together.
So, but I still have to give it the joke.
Yeah, seriously.
That's real.
Shout to wild off for motivating the nigga.
Yeah.
80s or 90s rap?
90s.
I think 90s is the peak of music.
I just think I like 80s, but like I don't think the niggas in the, okay, so my favorite
rapper from the 80s is, not care of this one is Raq Kim.
I remember being in Patterson Projects.
Rock Kim is the first artist that I ever heard.
In the Bronx?
Yeah, I'm from Patterson Projects.
I remember the first nigger that when we was in the park,
when I heard I came in the door, I said it before,
I knew that wasn't for my mother.
I knew that wasn't for my mother.
As an eight-year-old kid, I was like, this for me.
Right.
That ain't for my mother.
My mother listened to Luther Vandross.
My mother listened to Freddie Jackson.
This is for me.
Like, that shit fucked my head up.
So, yeah.
But I'm going to still give it to 90s because the 90s is when niggas got rich.
The 80s laid the platform,
but the 90s is when niggas got hundreds of millions of dollars.
So I'd rather go there.
That's real.
All right.
Last one, go for it.
Loyity or respect?
I'm going to just say this.
I've been wanting you to ask me to answer this.
I feel like I'm about to give the best answer ever.
Respect.
Because respect don't cost me.
Loyalty does.
But niggas loyal to me, he expects me to do shit for him,
think, I'm loyal to you, give me, get me.
Nick, I didn't ask you for that loyalty.
Respect don't cost me.
Loarity does.
I'm going to always take respect because it's a mutual thing.
loyalty you got to earn that shit around here
and the nigger thing because they're loyal to you
you're supposed to give them half your check nigger that's not how
it goes you got to be working and loyal
so I'm gonna give it to respect
I was the jewel right there too
Rayford kick an ass
remember Kanye won their ward and he was like
they said well what happened and you'll never know
this is my moment for that because I don't drink champs
nigga and I'm drinking let's go
you're drinking on drink champs I'm drinking I'm drinking with norie
y'all can't tell me shit
these flowers are going home with me nigga
He might be the first person that did Quicktime to slam all the way through without.
I'm a fan, man, I'd be like, why y'all fucking trippling?
So we got to drink something to that.
Let's go.
Let's go.
Thank you, though, brother.
Because you know what?
Okay, you want to say something?
Whatever kind of brown lookie I got.
You know, you want some mama Juan, man?
You know you want some Mama Juan, man.
What is this?
What is this?
Mama Juan, man.
Joyson.
Fuck, hey, why not.
For the Dominican labor, man.
Hey, let's do it.
There you go.
You don't have to pour that much, man.
Relax.
Let's not the real shit, though, but, but,
You're going to see what's up.
That's real.
It is?
Nigel, we're on a drink chance.
Let's see if it takes that shit.
Let me see if it tastes that shit is all.
The real shit's just made homemade.
All right, fuck it.
Let's go.
It counts.
By the way, it's kicking full time.
Let's go.
Let's kick the fuck in.
But, all right.
So let me, do you think Rock Nation runs the podcast area?
No.
The podcast.
Why would you think that?
No.
I think Rock Nation is, I think Jay-Z is,
the smartest man in, I think he one of the smartest men in the world.
I think he understands emotional discipline.
Yeah, I think he understands, but his biggest thing he understands is emotional discipline.
Right, that's for sure.
How not to react, how not to do this.
I think Jay-Z understands the quiet, the more quiet I am, the more loud is going to get,
and the less I talk, the more powerful I am.
So I don't think they run that podcast business at all.
I think that they understand that when they show up, though, because who they
wit, everybody stops and says, what do you guys want?
And they get what they want.
And by the way, that's my motherfucking goal for myself.
So there ain't no hate for me.
I love that hove to do that.
Shout out to Hove.
And by the way, shout out to Rock Nation.
I'm going to say this.
When I left my last job, y'all, and I needed a check
because I ain't know how I was going to pay all my shit.
Omar and Shari from Rock Nation gave me a check.
They paid me a check, and they looked out for me for three fucking years.
Three years.
So I'm a shout out of Rock Nation for that because I think people get construed
with what I be saying.
But shout out to Rock Nation for paying the nigga for three years.
Shout out to y'all.
That's it up.
I wouldn't survive them days.
You know, I got a question for you, too.
Like, coming out of the Super Bowl,
I was watching what you said about the bad funny scenario.
Yeah, I saw some of the comments.
Yeah, people's mad at me.
I know when you was going point-wise,
but we could probably elaborate on the show.
What you feel about the bad bunny thing in the football?
My thing is that, number one,
I care about my culture more than I care about anything.
The way I was raised was that if my son is fighting a kid in the streets,
I'm checking my son first.
We're going to go deal with the street shit,
but, hey, what did you do?
So let's get that other way.
So the bad money thing is I was just being accountable to my friends.
I'm like, I remember what he was doing.
I was like, that's dope.
Do half and half, though.
Like, it was like when Maroon 5 came to Atlanta, it was a big hoopel out.
They need black people.
This is a black city, Maroon 5.
They caught that shit and brought outcast.
So I was just hoping that in the midst of all of this, that he would have went with the, like,
I'm going to be inclusive rather than just celebrating only my culture.
And that was my only thing.
By the way, I said that before he did it.
I'm like, I hope he does that.
And he didn't.
So I was like, man, I just don't know what's going to happen long term.
I don't know if this is Jay-Z's last year producing the Super Bowl.
Because you got to remember, I pay attention to this shit.
Nothing is leaked in the press unless they want it there.
People be thinking the press or something.
The press is really the spread, like the plant stories, the spread shit.
So when I saw that this was Rock Nation's fifth year contract, I'm like, he went out with a bang.
I don't know if we get that another time.
It's like when we were swag surfing in the White House.
I was mad as fuck.
I wasn't there that day.
Right.
Because I know
niggas ain't gonna never
be the swag
surfing the White House
again.
That's how I'm trying to say
it's like
you know we celebrate
you know
I got that swag
nigga white folks
looking back
like they're swag
surfing in a white house
quiet
and by the way
white people are very
passive aggressive
I know that
look how they handle me
they tell you
until the last day
and then they cut your
fucking throat
so I'm just saying
that I know how they do
and by the way
and I was just
hoping that
he had an inclusive
thing
because what they
he didn't
and what they said
was what they saying
he didn't
have nobody. It was in English.
But you're saying
the exclusivity was
the language part. The language part, because my thing is
racially, it's inclusive. I know,
but I wouldn't think my racially. That's what I'm saying.
I wasn't thinking about, and I think people
made it up, like, let me tell you something. I love
Latino women. Listen, tell you something.
I don't live in Miami for a reason.
It might fuck my life up.
I left the Bronx, nigga. It was
nothing but Dominican women.
That was the only woman I like, but
I want to protect my people. So I'm like,
let me tell me what they're going to say about you.
if you don't do this.
Right.
So that's what I was really saying,
and he didn't,
and it's cool,
but I don't know if they let us,
I don't know if they're going to let control that.
Because remember,
the NFL is not like the NBA.
The NBA is controlled by niggas.
So you probably were talking from the business side of thing.
Just the business side.
Like, though,
the most important thing to me is us eating and surviving.
People are always worrying about winning.
That's the problem with our culture.
Everybody want to win.
It's not about winning.
It's about surviving.
Because let's be clear,
when Dame cursed out Kevin Lowe's,
he was winning.
But Kevin Lowe survived.
And that's why Kevin Lise
is worth $300 million.
I get what you, Jane.
And sometimes we'd be so busy
trying to win
that we fuck our shit up
because we're so busy trying to get
it's my moment,
I'm gonna take it.
Yeah, but what if you shared it?
What if you didn't take the moment
and you shared it?
Next time they have a moment,
you could say, look what I did with mine.
I know you say in long time.
I can see that.
But I'll say this though
because it's a double-edged soil
because you do have a good point
so I can't even disagree with none of that.
But I did appreciate the fact
that the bad bunny moment
was truly authentic to his culture and what he presented
because when they gave Kendrick to stage,
it was truly authentic.
I said that, by the way.
His culture as well.
I feel like it was important.
Yes.
I feel like it was dope.
He took it from Kendrick and went on.
I feel like it was dope that it was purely authentically him
and represented as culture in that way.
So when Kendry did his show, I said the same thing.
I said, I loved it.
You said it split it too.
But I think, no, I think he should have performed the hits.
I said that all day.
I think he made a worry about Drake too much.
You got to remember what I do for a letter, my nigga.
I don't think people understand what I do.
Me and this nigga right here got to go on the room with someone who we don't know.
Figure out how to write a speech that's going to change your life in the song form.
Right.
You know how hard it is when Tehran was juice?
When Tehran was like with Lizzo with juice, she's a big girl.
How the fuck can we make this cool?
Blame it on my juice.
I can't help it that I'm losing.
And, nigga, my favorite line Tehran ever wrote words when he wrote for Lizzo,
I'm a thick bitch.
I need tempo.
Fuck it up for the tempo.
Fuck it up.
Put Missy on it.
Like, nigga, I write speeches for a fucking living, bro.
So when you take what I say person who's weird to me
because, like, nigga, I love everybody.
I don't want to see nobody hurt.
Oh, he's selling like them people
because my manager's Puerto Rican.
And that's my nigger.
Like, I love, like, but I'm like, hey, nigga,
I would still tell you, it's like if I brought my Puerto Rican friend
into a racist room.
Hey, yo, don't put that shirt on.
Right, right.
Yeah, fuck that, Ray.
I want them.
No, nigga, we're trying to survive.
Right, right.
I don't want to die today, nigga, let's survive.
Let's get in the room, learn the game and take that shit from them.
Rather than going to go in the room to make a statement,
I don't believe in making statements.
I may want to look what it did to my career.
So I always like,
nigga, political statements might feel good in the moment.
It's an emotional win.
It felt good in the moment.
But what happens eight months from now
or nine months in September
when they are now, Chenaya Twain's performing?
Right.
What are we going to say then?
What happened?
Nigel you know what happened.
We went too far.
The same way they're going too far right now
and Trump's going to fuck it up for them.
That's my point.
That's my point.
We're going so far.
I'm in the middle.
I'm in the middle.
If you love, love, come to the middle.
That's how I feel.
And that's what I'm saying.
That's what I'm saying, bro.
Can't argue with that.
I can't argue with that.
But if we're thinking about the NFL's business mind,
I mean, I'm assuming, because I don't know.
They're thinking internationally.
They're trying to become FIFA or whatever,
the fucking soccer shit.
So they, that's why I feel that they do.
I agree.
I don't think they gave a fuck about Bad Bunny.
They were looking at international.
But I'm trying to tell you, the NFL is,
ain't like the NBA.
The NBA is controlled by us.
LeBron said, I ain't doing it.
The reason, that, that 2020 shit,
and they was trying to figure out
they was going to keep the league going
LeBron said I want to play
Leagues going
LeBron said it you understand
who those powerful people are in the room
that control this shit
so when he said we're doing it
Right I get you
So my only thing is like
My only thing is like when you're a leader
Like I feel like I say this
I'm gonna tell you nothing
I don't think Donald Trump
is no different than any of our favorite rappers
He's the same as our favorite rapper
You want me break it down for y'all niggas
I can break it down
Okay cool
Okay cool
This is the problem we don't understand
This is why I speak
the way I do. Because I knew Trump was going to win.
I knew he's going to be powerful
because that's the first time that side had a nigger
talking like Hove talks for us,
for them. You know what I'm trying
to say? Let's talk about it.
2005, 2012, 13,
they put out a statement. They put out, like I said,
the press leads us, y'all.
By 2040, America's going to be a majority of Latino.
Niggas was happy as fuck. I love Latino women. Bring it on.
Let's go. And then here come Trump.
he's the fucking great white hope to stop that shit
what was the first bold thing he said
I'm gonna build a wall
that's what the motherfucking people
that was afraid of being a minority wanted
he was speaking their language
the same way when if Hove is on stage
and he says some shit like
Hove so crack and niggas is like
he's a crack dealer for us
we like nigga he's doing what we gotta do
niggins stop hating on our nigger
Trump is the same thing
he's doing what he got to do
to get what he wants for his people
my only thing is that sometimes
when you go against him you were like Gene
what was that nigga named Gene Simmons
that just went against hip hop
You're stupid, bro.
You could have kept that shit to yourself.
Right, right, that's a fact.
By the way, you know what I tell people, Kiss?
You know, anybody know what KISS stands for?
Okay, I'm going to tell you.
You know what they have a famous thing in that?
That when you're up, that's when the devil shows up, right?
Kiss stands for Kings and Satan service.
Oh, shit.
Why the fuck do we care what he's saying?
I ain't know that.
Niggins, that's what it's sad.
That's crazy.
I don't know that.
I don't give a fuck what you say.
I don't want to be knowing you at anywhere.
You're going to hell, nigga.
I'm still trying to figure out to get the heaven.
Every rap niggas trying to get the head of it right now.
You don't need a nigga tomorrow.
I'm with Satan.
Stay right there, nigga.
We don't want to be where you at, nigga.
I ain't super bad.
People misconstrue what I'm saying.
I'm a dad.
I talk like a dad.
I act like a father.
Like when your father is different, like in the house,
mama makes you feel comfortable.
Right.
Dad needs to get you ready.
Mom loves you.
Dad prepares you.
I didn't have that in the house.
But I'm not going to try.
I'm a bump my head.
So I bump my head so many times in one that I'm like,
What they said ain't really true, y'all.
Right.
But they said ain't really true, y'all.
This is another way to win.
When me and Tehran came into business, bro,
when you hit 30, you was done if you were black.
Taran is 40 fucking three.
I can say that proud.
And ain't no black writer hotter than that nigga right now.
You know why, nigga?
Because why everybody was working on winning nor do you know what me and Tehran was doing?
Planning our survival.
Yo, Taran, you go work with Dr.
Every other nigga getting in room with Luke,
they're trying to figure out to get a big hit.
Tehran didn't want to hit.
Taran didn't want to learn what Luke knew.
Me in Toronto, 2012, we sat down with each other.
I said, yo, bro, here's the plan.
I'm going to go work for L.A. for three years, and I'm going to treat that like college,
and you're going to work for Luke for three years.
You treat that like college.
We're going to come back up, and we're going to build our shit.
That's why he's hot in his grades, got gray hair on his face.
And he still, he wrote the biggest song of the year last year, guys.
That's all I want to say.
We're great hair in his face.
My only thing I tell niggas is, while we weren't about winning,
so I weren't about winning.
Survive the game.
Survive the game.
Learn the game.
Everybody's so busy trying to come in to win.
I'm trying to take over.
Don't take over yet.
I'm a Virgoal.
I want to do it right before I do it.
I don't want to do it.
Nigger, I could be making money
for my podcast.
Nikes know my face.
But my name would be bad right now
because I took money
not knowing what I was doing.
Let me learn this shit.
Plus, I make a million dollars a year
in music if I get out the bed or not
because I manage the greatest nigga of life.
And it's a marketing.
Let's not for the greatest nigga life.
That's the thing I make my money with.
True shit.
Yeah.
It's a real shit, though.
You're dropping jewels, nigga.
Bro, I just want to help my people do you, bro.
I just want to see niggas eat, bro.
And niggers that are eating
don't want to see niggas eating.
And that's what the truth.
That's why they don't say.
That's why we play each other.
That's how we don't want each other in the room.
Barry Gordy had a statement where he said,
when he was a kid, he used to be a door-to-door salesman.
He made so much money his first day.
He brought his little brother the second day.
He ain't make no money.
The lesson you learned was two niggas is bad for the room.
I disagree.
You should teach the nigger how to act like you.
He just didn't know how to act in the room.
That's a fact.
That's all it is.
So you should have taught the nigger how to rack.
So now they got two smiling niggas.
Rather than one smiling a nigger
and another nigga, I ain't smile.
Oh, he's smiling for these white folks,
nigger because I'm trying to get paid, nigga.
You sometimes need that nigger in the rule, right?
That's what I'm saying.
We just got to get back to, like, helping each other.
And I don't think black folks trust each other.
I don't trust each other.
Unfortunately, it's the truth.
We don't.
Swack, bro.
I'm trying to build.
We see us as our own enemy.
It happens every day.
When you walk down the street,
you see a black man, you act defensive.
You see what you're going to go to the side of the white guys's at.
It's a sad, sad truth.
It changed my whole life.
You know what somebody told me?
They said, every time a black man gets successful,
when he gets to the table,
the people at the table make him feel like
you're different from the others.
That's why you're here.
It's a mental thing.
It's like.
Super mental.
It's a fact.
You're here because you're not like them.
If I'm here because I'm not like them,
the one thing I want to be more than anything is not like them.
So that's why we let them manage us,
their lawyers, their thing.
That's how you got to.
Bro.
They brainwashed us to feel like everything black
is discounted of the cheap.
You don't go for the black lawyer.
You don't go for the black executive.
No.
You take the deal from the white man
and think it's right
because it's coming from that side.
Brainwashing.
I'm telling you,
we've been fucked up a long time ago.
I had to learn that,
but I learned that as an adult.
We was not taught that as a kid.
Yo, great genius, man.
Thank you, brother.
You tell you something.
Mm.
I'm going to be honest with you.
You need to be celebrated, bro.
Thank you, bro.
You know why?
It's because of everything you just said.
Everything you just said is like
kind of curse.
is because we need to understand what you just said.
Bro.
Bro.
My nigga sake you.
Salo.
I want to tell y'all in a story.
This is one of the moments that fuck my life up in music.
I'm in the middle of a deal.
Never told the story publicly.
I'm in the middle of a deal.
Big deal.
Their deal.
Fuck it.
Their deal.
They want to leave Universal to go to another company.
I'm already at Universal because I got a deal.
This is your writer.
This is to write.
and this is my writers.
They want to sign.
They'll give the manager a deal
as long as the writers are there.
So they gave me my deal.
My deal ended in April,
his shit came up in September.
Okay.
So I read up.
Like, all right,
his shit, time to read up.
He's like,
I don't know if I want to stay.
So we're in the middle of the deal
and we're losing, right?
So we're about to go to another company,
but who cares if you lose a deal?
The CEO of Universal
calls me and tells me you're done.
You're blackballed.
You never could come in my building again.
Why?
Because your guys don't want to be here.
Yeah, but that...
I looked out for your motherfucking
son.
Your son was hanging.
My nigga wrote for your son when he was trying to come up.
Now of a sudden, because he don't want to be with you.
That's how they see us, bro.
So they tell us this.
So now I get on the phone with his lawyer.
His lawyer.
I'm like, yo, bro, I just got cursed out by her.
She told me I'm banned from the building.
And I know it's not my fault.
So he was like, oh, it's crazy.
She said that it's really her lawyer fault because he didn't send the deal over in time.
So they felt like these niggas.
They won us while we didn't get the deal.
So I tell the lawyer, yo, bro, we should tell her then.
Because I just got banned.
my nigger, this is my life.
He literally goes.
If I tell her that, that lawyer going to get fired.
Okay.
His exact words.
A Jew getting another Jew fired?
No, my brother.
I got to talk to my rabbi first.
He changed the way I saw the world.
Why don't niggas do that for each other?
Why don't, you want me to get a nigger?
Nah, you want a nigger, I'm not doing that to him.
And we did that, think about, like,
like, by the way, that dude, we got fired.
And he didn't want to make that happen.
I got to talk to my rabbi first.
We got to be like that as black folks.
We got to be able to say,
I got to go talk to my mentor, my pastor,
my somebody to just get their,
because I'm not going to throw another black person under the bus
for myself to survive.
And we do that to each other.
So when I saw that, I was like, man,
I didn't ever think that was possible.
So I like that now.
Oh, you want to do what the black person?
I ain't doing that shit.
I ain't doing that shit.
I ain't lying to no nigger for you.
I ain't stealing for no nigga.
If you do something to him, I'm telling him.
Because why the fuck would you put me in the middle of that?
Because there's a rule in this business we never talk about.
You know the rule.
they don't touch, the gangsters don't touch white men.
They only touch black men.
That's the truth.
We know that's the rule.
I don't know it's the rule, but it's the truth.
No, nigger, that's a street rule.
You don't touch us.
They tell you that.
You touch us.
You might never get a check again.
You touch each other.
We're cool with that.
It's crazy.
It's just the game, bro.
I just had to learn this shit.
Once I learned it was set up for us to lose,
I start teaching my niggas how to win.
If you listen to me, I will say this on record.
Taran's my witness.
There ain't no nigger on God that ever listened to me
that didn't get rich with me.
That's real shit.
Because I only got one goal
that's to get rich
with me and my people.
So I talk like,
and that's another thing.
Norie, you know what I mean?
Niggas I gave game to
that would call me
for game and I'll tell them what to do
and they shit took off
and they didn't call me.
God damn, nigga.
But I know why you ain't call me?
Because you know why I didn't call me?
Because you know why I ain't call me?
Because you're afraid I'm gonna take your bitches.
Oh, sure.
Y'all think I'm playing my nigga?
This is about bitches.
Because he's the man in the room.
He's the man now.
I did this, I'm the king.
And I walk in the room.
and I ain't going to treat him like the king.
I'm going to treat him like he my nigger.
And the bitch is going to like me,
and he ain't going to want me around.
So you stay your ass at home, nigga.
I'll be a big...
I'm telling you, niggas.
You wouldn't believe how many niggas don't eat
because of women in this game.
What?
That's real shit.
It's a serious thing.
Well, I want to get your props for dropping jewels
because you definitely gave me some jewels
that I took with me.
Thank you, and I want to give you, say thank you to you.
In 2023,
former bachelor star Clayton Eckerd
found himself at the center of a paternity scandal.
The family court hearings that followed
revealed glaring inconsistencies in her story.
This began a years-long court battle to prove the truth.
You doctored this particular test twice in so-ins, correct?
I doctored the test ones.
It took an army of internet detectives to crack the case.
I wanted people to be able to see what their tax dollars were being used for.
Sunlight's the greatest disinfected.
They would uncover a disturbing pattern.
Two more men who'd been through the same thing.
Greg Alespian and Michael Marincini.
My mind was blown.
I'm Stephanie Young.
This is Love Trap.
Laura, Scottsdale Police.
As the season continues, Laura Owens finally faces consequences.
Ladies and gentlemen, breaking news at Maricopa County as Laura Owens has been indicted on fraud charges.
This isn't over until justice is served in Arizona.
Listen to Love Trapped podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.
If you're trying to keep up with everything happening on and off the court,
we've got you covered on the podcast, Plagrant and Funny.
You want to start with the first pleasure for the Big Ten coach of the year?
Oh, whatever.
Would you like to?
Yeah, she don't know.
So you're a Spartan, is that what I'm getting?
Exactly.
So whether your bracket is busted or you just want the real talk on what's happening during the tournament,
open your free IHeart Radio app.
Search Plagrant and Funny with Carrie Champion and Jamel Hill.
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Presented by Capital One, founding partner of IHeart Women's Sports.
I'm Lori Siegel, a long-time tech journalist.
And consider my new podcast, mostly human, your bridge to the future.
Anyone can now be an entrepreneur.
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A silver 40-caliber handgun was recovered at the scene.
From I-Heart podcasts and Best Case Studios, this is Worshack, murder at City Hall.
How could this have happened in City Hall?
Somebody tell me that.
July 2003, Councilman James E. Davis arrives at New York City Hall with a guest.
Both men are carrying concealed weapons.
And in less than 30 minutes, both of them will be dead.
Now, everybody in the chambers ducts.
A shocking public murder.
I scream, get down, get down.
Those are shots.
Those are shots, get down.
A charismatic politician.
You know, he just bent the rules all the time.
I still have a weapon, and I could shoot you.
And an outsider was a secret.
He alleged he was a victim of flat down.
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Listen to Rorschach, murder at City Hall,
on the Iheart radio app,
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I went and sat on the little ottoman in front of him.
I said, hi, dad.
And just when I said that,
my mom comes out of the kitchen,
and she says,
I have some cookies and milk.
This is a badass convict.
Right.
Just finished five years.
I'm going to have cookies and milk at my mom.
Yeah.
On the senior show podcast, each episode invites you into a raw, unfiltered conversations about recovery, resilience, and redemption.
On a recent episode, I sit down with actor, cultural icon Danny Trail to talk about addiction, transformation, and the power of second chances.
The entire season two is now available to bench featuring powerful conversations with the guests like Tiffany Addish, Johnny Knoxville, and more.
I'm an alcoholic.
and without this truth, I'm gonna die.
Open your free I-Heart radio app.
Search the Cino Show and listen now.
Give me the opportunity both of y'all.
Can we talk about the show?
Please, I want to know what it's about.
They gave me a show.
Can we talk about this?
You gave me a dope opportunity.
Tell me about it.
I came to drink champs.
I said, hey, we fuck with you.
You want your own show?
I was nervous at first, but I said, yeah, Nick.
And I ain't know what to do.
I was mad nervous.
I didn't know what to do.
He gave me the best jewel up.
He said, don't overthink it.
Just shoot what you want to see.
Yeah.
And I was like, oh shit, say less.
Good, man.
So tell me about it.
So I'm doing my own version of Rap City.
I feel like it doesn't exist.
So it's not a pod.
It's a TV show.
I'm doing Rap City.
Shout out the big ticker for Lane and Foundation.
It's my version of Rap City.
So I sit down with the artist.
We talk, kick it, kick it, kick it.
But instead of them rapping in the booth,
they're going to rap with my live band.
Nigger, you out of it.
I got a dope as live band so they spit.
You can do whatever song you want to do.
But really, I just want you to do.
or dumb out and go crazy.
Whatever you want to spit,
it's got to be classic.
My show ain't the show for.
I got a promo run.
Let me go promote the single.
I don't even fuck about that.
I want to make classic moments in time.
That's it.
I don't care about content and all that.
I don't go fuck about that.
I want whatever we create the last ever.
Spit your best verse that you never spit no way.
It's your favorite verse.
Whatever the fuck.
Norie can come on the show,
do what, what?
Go crazy.
Do some CNN shit?
Whatever the fuck.
Just classic shit that niggas want to hear
with the live band.
And we talk about some real shit.
So it's my version of rap city, man.
I'm a cut for that.
That's hard.
And it's coming out of big chance.
They know what they're doing, man.
I've seen what Norrie is doing.
Thank you, Norah.
I'm a student.
I'm a student.
I watch y'all.
I was like.
No, but we want to end this with you
because I'm going to be honest with you, man.
You're one of, like, you know.
Thank you.
Still, something ice.
Legendary.
industry people.
My motherfucker on.
Done it, man.
You've done it.
We want to respect you.
Same bad.
Whatever it is working.
And that shit is dope, bro.
Thank you, bro.
Like, really what you did.
And really what you're doing.
Thank you.
And I'm still doing it.
And you're still doing it.
And I just want to give you your flowers, brother.
Thank you, bro.
Indeed.
So, hold on.
Where's it?
All right, let's go.
My dogs.
I got a toast with you, my brother.
Sorry.
Yeah.
Cheers, cheers.
Indeed.
Real quick, though, before we end anything, I do have a serious industry question.
It's not that serious.
That's anything.
It's pretty vague.
From the sound of it, you feel that writing today is more important than the recording artist?
No, no, no, no, no.
I think the...
Sorry, before you...
Okay, I'm sorry.
Because we've all know that the days of physicals
that made a ton of money for everybody
changed with streaming and we're all complaining.
Everybody's complaining about streaming
and not making money from it.
So it feels like the economics of being the writer
is more valuable in streaming.
No, hell no.
What?
So no, that's what I'm saying.
The reason is why we making money
because we got radio records.
Streaming don't pay writers shit.
That's a fact.
Right?
I mean, you could be a platinum songwriter of a song
and you made $24,000 of a song
that went platinum, 150 million streams.
You made, what, 24,000 songwriters,
they get treated with.
And when you say radio, you mean terrestrial radio.
Yes.
Like, shout out to DeMisa also,
is also talking about this all the time.
Yes, you have to have radio to win,
and you have to, like, that's how we eat.
We, like, we make radio records.
We make, like, I don't, let me say something,
I don't even go in the room with people.
You guys, that's our rule.
We're all at in the project right now.
We y'all at the project.
Okay, so, like, what's y'all doing with the project?
Y'all going out?
Y'all, like, going to radio.
Like, no, no, no, we just working.
the streets. All right, cool. All right, cool.
Let me see what I got for you. I'm not saying I won't give you
something that I got, but I'm not stopping my day.
Right. For you? You ain't even trying to go to radio, niggum, like, what are you talking about?
So we eat because of radio. My thoughts on the music business is music sucks because
some people from the tech world came in and zoomed on artists on artists alone.
It was like they focused on the artist. Like, artists, why are you giving up so much?
Because they didn't value people like us. Now people like us and gone, and music sucks.
So my only thing is to say is that the artist is the meal
But we are the chefs
The A&R's a chef
The producer's the chef
The songwriter's chef
And some artists don't know how to cook
Whitney Houston never wrote a lyric in her life
She was still the biggest artist on earth
Right
Right
Like it's like sometimes I think artists
And his time is so business
It's so zoomed in on us right now
Own your masters
On you this, on you that
My thing is make a fucking hit first
Learn how to make a hit
That's like walking in the room
You're worried about the business
It's like, man, I want to come here and do some business with y'all.
I got to learn the room first.
I can't just say, no, get your contracts out, let's talk about the business.
Nigger, we don't know you.
We might not even like you.
Nigger, can you sit down and let us get to know you for a minute and get to know you?
We don't have that no more.
We don't have, though.
Tehran is successful and nobody does this.
I do this.
Somebody want to meet with Tehran?
Want to work with my artists?
They got to meet me first.
So you as manager.
You managed.
You know what's dope?
Shout out to Tehran, too.
What's dope is that you're a person that shares jewels, protect the artist and then take.
of things and help God.
Because as a writer, I wrote
a bunch of shit too, but I never had the guidance.
I got jerked out of a million situations.
You know what? I did, because I didn't know the business early.
I wrote on so many records that I got
bad deal because I didn't know no better.
So he got the guidance, a partnership
from you rather, and that shit is important.
You know what I feel like I'm the nigger?
I don't feel like I'm a nigger for a lot of reasons. I feel like I'm the
nigga if my family loved me. But you know what I really feel like
I'm the nigger? Because I'm here,
every nigga that's here that do what I do,
they manage Tom Brady.
I manage the nigger that block for him.
I managed the offensive line.
I managed the senator that gives him the ball
and make sure nobody hits them.
Thank you, brother.
But let me tell why I'm important, too.
Let me tell you why that's important.
Let me tell you why that's important.
Because now, if you're in the NFL,
you know the offensive line, then.
But if you were just a fan of football,
you know Tom Brady.
So I come in and run with the nigger
that don't even want to be known by y'all niggas.
And I come in here and I make a name for myself
because I served everybody.
me and Toronto Master P
we serve the whole business my nigga
Now we're here to get our own shit
And my shit is media
We got we got the label
We got the label we got the label
To majors not like sitting at home waiting
Like everybody signed
Because we do this shit
And we really coaching
So for me I just
I hate to not see niggas eat man
I swear to God y'all
If anybody watch this shit
The one thing I care about more than anything
It's niggas eating
Because of a nigger eat
When you eat and nor you notice
When a nigger start eating
he'd become a better person.
That's a fact.
He starts spending out better messages.
Look at you, nigga.
I would have been scared of CNN, Nori.
Watch your motherfucking bad,
that nigga might rob me.
But, nigga, this Norg,
because you understand now.
I understand.
I heard about the niggas too.
Come on, gross.
CNN Nory.
And I'll tell you, I'll say this,
I'll say the last thing, it's important.
And you?
Here's why we're going to win.
And this is what I'm going to tell y'all,
this is my advice to y'all on real shit.
That's real shit.
Because what y'all doing is fire,
because that's kind of leans in it.
Hip hop for the first time
when I was a kid, when my mom was listening to,
and I'm pretty sure all y'all could relate,
our parents were listening to their music.
Hip hop was our music.
But the first time in history, hip hop is our music
and our kids' music.
So that means there's a huge opportunity
to bring the dinner table together.
Other than K-pop.
Hey-pop demoniac out.
But even K-pop Deem Hunters, that's like fake Nikki Minaj.
No.
Like, they're rapping like Nikki.
And it's hip-hop adjacent.
People in hip-hip are writing those records.
My sister, my daughter, rap that shit,
like, body, and body, da-da-da-di.
And she'd be doing it.
I'm like, that sounds like Nicky Menard.
We do it.
Golden, nigga.
What?
I got to listen to everyone.
I was done, done, done.
My thing, run the time.
I'm obviously to my dog.
This shit is so laughing.
This shit sounds like some Kanye records.
I was like, yo, Kanye did this.
That's my point.
But my thing I'm trying to tell us in the hip-hop community is our problem why we're not rich is because we're running from everything hip-hop.
Right.
Hip-hip-hop has matured.
50 years is 50 years of stories.
It runs the world.
You don't think there should be a TV show on CNN?
Not the fucking TV channel, nigga.
Capone Noriega, nigga, a TV show
Because now you're here.
Think about it, it was a TV show on Wu Tang.
We got so many stories to tell.
You got Meach.
Meach was one of the biggest dope boys.
His son is playing him.
That's what we are.
And why is the son playing him?
Because the show is ran by a nigga and hip hop.
I feel like the reason why we're so fucked up out here
is because we don't want to be everything but hip hop.
Nigel, we got 50 years, 50 stories,
nigga, we need a...
We got so many opportunities to bring the family together.
And I want to say something.
That's important.
I think might fly over a lot of people's heads.
Bad Bunny at the Super Bowl?
That's a hip-hop story.
That's a hip-hop story.
That doesn't happen.
Hip-hop doesn't happen.
And it's hip-hop addiction.
It is a part of hip-hop.
And I think Bad Bunny, and he won out of the year.
They're all originally emcees that couldn't make it as emcees in Puerto Rico that started to do regettone.
You know what I tell people?
Every artist is a bottle water.
You're a water in a cup.
You got to package yourself up.
If I took a fucking essential bottle water
and a cheap bottle water
and I poured them in a fucking bowl,
you don't know which one is which, my nigga.
They look the same.
Why do you know to pay $3 for that one
and $0.50 for that one?
Because the fucking packaging.
That's it.
Naga, it could be the same water
for all we know.
It's the packaging so artists don't package themselves.
They're so busy showing up saying,
look at my water.
We don't care, nigga.
Get with a producer,
get with a manager, get with a songwriter.
Get with a whole bunch of motherfuckers.
Let them put that package together
and get money, nigger.
Sorry.
I'm tired.
You're right.
You're right.
You're right.
We don't care, nigga.
Yeah, we don't care.
And Bad Bunny missed two nods in his performance.
Oeemicanto should have had a nod.
Mm-hmm.
And El Generad should have had a mention at the very least.
I'm going to be honest with you.
Because he paid homage.
He paid homage.
If anybody that was paying attention...
I like the Bad Bunny shit, I'm outside.
It was dope.
It was dope.
It was dope.
And for a Latino...
I'm incredible.
I'm a proud of Spanish.
And for the Caribbean, the Americas, everything.
I know five words.
My manager Mike had a whole, it was about 500 people watching.
They didn't give a fuck about the game.
Right.
They was like, that was their Super Bowl.
It was amazing.
It was a big ball.
It was a real thing.
It was in a game.
And just like the Kenri's thing.
Everybody was picking it apart.
And that's what, that's what the thing.
Because it was so culture.
Yeah.
I personally appreciated it because of that reason, the same reason why I appreciated
the Kendry shit.
You know.
Because it was so, even though it was the best performance or not,
I like the fact that it was true to his culture.
You just gave me.
Sunday.
That's what we got to say this.
I'm going to say this.
NFL, because I ain't ever looked at the camera.
Hit me out.
The NFL.
I want you to understand.
There's no one podcast in the world.
We're talking about the Super Bowl.
If Shania Twain or anybody with that mayonnaise, vanilla performs,
you're not going to have that four, six weeks of conversation around this.
Yeah, we're giving it more.
I'm trying to tell you, as much as you think of y'all sitting around right now saying,
where we can go, stay with us.
They're going to watch the game.
They're going to complain about us, nigger.
Stay with the niggas.
Let's go.
I don't think there's anything else to say.
You're going to take it a picture?
Cheers to that.
Cheers.
Take it to the picture.
Hey, man.
I love y'all, niggas.
This shit was like one of the greatest days of my life
because it was about what I was doing.
Thank you.
Let's go.
No, no, no, no.
Thank you, bro.
No, no, hold on.
Go ahead.
Let's give him.
Let's give him his fucking flowers.
Give it to him.
By the way, this is like my motherfucking Grammy.
That is a Grammy.
It means so much more coming from your own people.
That's the fucking grabbing you right there.
No, no, you understand.
Y'all, y'all don't understand, nigga.
I'm going to be taking photos walking in my office with this, nigga.
We're coming to your office.
Let me change something, noise.
I tell me this.
You know what I'm talking about, girl?
I say, I have to do it because this is the only place that they can't deny.
If you sit in this chair I'm sitting in, you are officially a legend.
Vax.
I can tell my son, I'm a, people say it.
I can say it now.
And here's my motherfucking poop.
Let's go.
And then get me.
I guess you'll never know what I'd say about I didn't get these motherfuckabler fathers.
Now I already got them. Let's go.
That's a fact.
That's a fact.
Yo, thank you.
Damn, bro.
Come do my show too, man.
I'll just about you.
We're going to fuck your show up.
Drink Champs is a Drink Champs L-L-C production,
hosts and executive producers, N-O-R-E, and DJEFN.
Listen to Drink Champs on Apple Podcast, Amazon Music, Spotify,
or wherever you get your podcasts.
Thanks for joining us for another episode of Drink Champs,
hosted by yours truly DJ EFN and NORE.
Please make sure to follow us on all our socials.
That's at DrinkChamps across all platforms.
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by going to Drinkchamps.com.
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