Drink Champs - Episode 59 w/ Swizz Beatz (Part 1)

Episode Date: February 2, 2017

N.O.R.E. and DJ EFN are the Drink Champs. In this episode the guys drink it up with super producer Swizz Beatz. In this two part episode the guys talk about DMX, Ruff Ryers, art, his involvement with Bacardi, how his career got started and a lot more! --- Support this podcast: https://anchor.fm/drinkchamps/support Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

This is an iHeart Podcast. down that day. On Medal of Honor, Stories of Courage, you'll hear about these heroes and what their stories tell us about the nature of bravery. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times big economic forces show up in our lives in small ways. Four days a week, I would buy two cups of banana pudding. But the price has gone up. So now I only buy one. Small but important ways. From tech billionaires to the bond market to, yeah, banana pudding. If it's happening in business, our new podcast is on it. I'm Max Chastain. And I'm Stacey Vanek-Smith. So listen to everybody's business on the iHeartRadio app,

Apple Podcasts, or wherever you get your podcasts. Why is a soap opera Western like Yellowstone so wildly successful? The American West with Dan Flores is the latest show from the Meat Eater Podcast Network. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to the American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Your gut microbiome and those healthy bacteria can actually have positive effects, your mental health, your immunity, your risk of cancer, almost any disease under the sun.

This week on Dope Labs, Titi and I dive into the world of probiotics, the hype, the science, and what your gut bacteria are really doing behind the scenes. From drinks and gummies to probiotic pillows. Yes, really, probiotic pillows. We're breaking down what's legit and what's just brilliant marketing. With expert insight from gastroenterologist Dr. Roshi Raj. probiotic pillows. We're breaking down what's legit and what's just brilliant marketing. With expert insight from gastroenterologist Dr. Roshi Raj. Listen to Dope Labs on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

Springtime tips and fun facts from Paul, Kristen, and Dexter at Total Wine & More. It's peak season for asparagus, which pairs perfectly with a light and crisp rosé. Many bottles of champagne and sparkling wines are perfect for adult Easter baskets. And they're really cute, too. My perfect brunch? Belgian waffles with extra whipped cream and a holiday pour of your sweetest rosé. Whether you're hosting or just bringing the wine, we love to share our always low prices and ridiculous selection this spring at Total Wine & More. Cheers! low prices and ridiculous selection this spring at total wine and more cheers yes indeed i go by

the name of dj butch rock represent for thug down military you're now tuned into the number one podcast in the motherfucking world the drink champs my brothers n-o-y-e and dj efn but before we get into that i want to blast this record off. The Drink Champs Anthem. That's right, the Drink Champs Anthem, produced by the homie Swiss Beats. This record is so motherfucking New York. Listen. What, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, what, I got a hundred likes. Super thug life. I bring it back like.

Hold up, hold up. Shout out to the Drink Champs Army. Shout out to the whole team. Hazardous Sam's, what up? Rich Blanco, what up? Gun blow. Suicide. The Drain, nigga, what up? Reverse, though.

Mr. Lee, where you at? Hit me, though. Everybody to the floor now. Pick it up now. She drop it downtown. See me on my clip. I got a hundred rounds. What, what, what, what, what?

Hit me, though. Drink, drink, champs. Kids, I drink a lot. I hit the 40, homie. Think, think a lot. Drink, drink, champs. Drink, drink, champs. me Let's go. I used to keep that Glock on me. I ain't think a lot. Hey, buddy. Just show now. Pick it up now. She drop it downtown. Send me on my pay. I got a hundred.

What, what, what, what, what, what? Oh, hey, man. Oh, hey, man. I'm on the drink champs. Because I drink a lot. I used to keep the 40 on me. I ain't think a lot. Yes, indeed.

I'm on the drink champs. Wow. Because I drink a lot. Pray for my nigga DC Twin one time. Come on. I'm on the drink champs. Because I drink a lot. I used to keep the 40 on me. I ain't think a lot. Yes, indeed. Pray for my nigga DC Twin one time. Come on. Yes, indeed.

Shout out to my nigga Sonny DBT. Let's go. Cause that shit is special Did it for a long time Always stayed genuine Never changed on you Still wore Timberlands Never changed on you My friends still Dominican I did it my way Asked for no permission The only dude smoking on trees And no commission

Everybody To the floor now Pick it up now She dropping downtown See me on my clip Super thug life Don't hit me though Hit on the drink champs Cause I drink a lot I what, what, what, what? Don't hit me though.

Don't hit me. I'm a drink champ. Because I drink a lot. I used to keep the 40 on me. I ain't drinking. Where you at? I'm on the champs. Wow. Because I drink a lot.

We all drink, nigga. Keep the 40 on me. Rock, come on. I'm on the drink champs. Because I drink a lot. Keep the 40 on me. I ain't drinking. I'm on the drink champs.

Keep the 40 on me. I ain't drinking. I'm on the drink champs. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. I ain't drinking. We'll be right back. Drink more for no reason. This is drink champ season. So go have a drink. Go ahead. Enjoy your evening. Come on.

Everybody. To the floor now. Pick it up now. Down, down. See me on my clip. I got a hundred. It's live. They don't hear me.

Where you at? I'm on the drink champs. Wow. Because I drink a lot. I used to keep the 40 on me. I ain't drink a lot. I'm on the drink champs. Because I drink a lot.

I used to keep the 40 on me. Yes ain't drink a lot. I'm on the drink champs. I used to keep the 40 on me. I'm on the drink champs. I used to drink a lot. Off that drunk uncle. Part two. Drunkle. I'm a drink champs. I got that. Yeah.

Another one. Drunkle. Swish, swish, it did. So New York. Macabre. Damn, Butch Rod. That's buttery. Y'all, what's going on, brother? Dream Chance Radio.

He's a legendary Queens rapper. Hey, Hank Segre, this your boy N-O-R-E. He's a Miami hip-hop pioneer. What up, it's DJ E-F-N. Together, they drink it up with some of the biggest players in music and sports. You know what I mean? The most professional, unprofessional podcast and your number one source for drunk facts. This is Drinkinks Champ Radio,

where every day is New Year's Eve. Let's go! Hey, hey, Sangria, hope you're South Via. It's your boy, N-O-R-E. What up, it's DJ E-F-N. And it's Drinks Champ's motherfucking podcast, Make Some Nuts! And right now, and right now, I gotta do the introduction. This is not only my brother

This is not only a person I knew for 20 years Kept it real, me and him never changed Always see each other, always smile Always proud of each other But not only that, top 5 producer of all times Damn All times, I'm talking about from the And I'm talking about from the beginning of the hip hop

Damn To right now Maybe top 3 Damn, shit from the beginning of hip hop to right now. Maybe top three. He's been here. He's made albums. He's made artists. He took artists from people from Justin Yonkers

to all over the world with the sound that he made. He continuously changed the sound of music with me when he made a record for me. We're going to get into that later. People started following our sound. Literally. This man has kept continuing going from the highest

up. He's worked with them all. Tonight, we have my brother, my good friend, top five, maybe top three, best producer of all time. Pressure. Music mogul. Beautiful life. Beautifulul. Beautiful life. Beautiful wife. Beautiful children.

You should look at his Instagram and inspire you to be that good with your kids. This is a fact. Make some noise for my brother, Twist Beats! Morning time. Drinks champ time. Show time. This is DJ EFN. This is Twist Beats. We keep it real hip-hop over here, Swiss. So as you know, we salute our legends.

We give our people their flowers when they can smell them and their trees when they can inhale them. This is a show that we celebrate our legends. You know, so many people... That was me. so many people... That was me. So many people... Busy, busy.

You know, once you get 10 years in this game, people say it's over for you and things like that. That's not what we do here, so I just wanted to explain that. But I wanted to let you know that tonight we are celebrating the legacy of Swiss motherfucking... Peace, peace and love once again! I want to take it from the beginning. I want to take it from the beginning

very early on because I believe the first time was it Rough Rider Anthem? was that the first time? no what was the first time people heard? the first time I think was this group called The Reaps

and The Reaps. Right? And the Reaps was signed. Who was they signed to? They were signed to, what's our brother that manages? He managed Usher. Big, big, big exec. I'm forgetting his name. Brother that had the stroke.

Shakir Stewart? Mm-mm. Okay. He's going to kill me for that. Y'all got to excuse me. I'm straight. I'm from Shanghai, Dubai, Texas. Let's make some noise for Shanghai and Dubai.

Let's make some noise for that. International thug. Mark, what's his name? Mark. Mark Pitts. Mark Pitts. Mark Pitts. Thank you. See, what's his name? Mark, um... Mark Pitts? Mark Pitts. Thank you. You work with Biggie too, right?

Yeah, Mark Pitts is legendary. Yes. And Mark Pitts had stop, drop, beat before everybody for about $3,000. He wanted to get it to $15,000. I was like, I'm cool. Thank God I said that. But I did the Reaps And then I did Flip Mo Squad

Run for cover And then I met this Fly dude N-R-E I know you gone That's right It was legend We

Disrespected a couple of things And was banned from TV Banned from TV. And then at that same time, Cam'ron, Glory, my brother N.R.E. Oh, I was on that. That's right. That's right. That's right.

And then Ted Rufoff came after that. Ted Rufoff. And then my Rough Rider family. Damn. All that before the Rough Rider. That's crazy. I always thought Rough Rider Anthem Came out first

No So you was on it before that Wow No I knew I was there This is Pun sleeping on the couch Word Nori telling me

Hold on We gotta get that Totally separate We gotta get that Totally separate Okay okay So now Your uncle is actually

Cause people People don't understand That's your real uncle. Like, people think when you say uncle, they think that you're saying, like, uncle, like, who raised you, but not really. This is your mother's brother, correct? My father's brother. Your father's brother. Yeah.

And he is? D and Y. Both of those fathers. D and Y founders of Rupert. Yeah, yeah. So, her heart, go ahead, come on. Her heart tatted on my arm is real life for real. Right.

And one thing that people don't understand, probably in 2017, is, you know, Rough Riders was in the streets before music. Right. You know, from the bikes, 200,000, 300,000 bikers, street respected. You know, before a lot of different names with logos and letters in front of them. You know, my family was literally in the streets. Like a street movement. And it was my grandfather that was running Harlem at that time, building up the buildings, you know, EMAM at that time, running the FOI at that time. And, you know, the movement that we had going was going against what my grandfather's movement was.

And so he made us make a choice. Y'all going to do that? If y'all going to do the street vibe and take away from the positivity that I'm putting in the community, y'all got to leave. Or y'all going to have a problem with us. And those are the triple OGs, right? And so My uncle Juan

He had this artist that he was talking about DMX, Harlem Nights A couple other artists And then we just Changed the whole direction into a positive way Still kept it street Now DMX was like the first artist that Rough Rider signed, correct?

Yes I mean that got signed to a major label. Yeah. Before the Lox? Yeah. No, no, no, no. They were. No, no, no, no.

Was it Lox first? No, it was X first. I was turning into a bad boy and then DMX. Yeah, Lox had a deal first. Even Lox was signing a band. Lox had a deal first. Who was first with Rough Riders? Lox or DMX?

X has been first. Lox was X pups. You know what I'm saying? That's how X said it on here, too. Yeah. Who was first with Rough Riders? X has been first. Lox was ex-pups. You know what I'm saying? That's how X said it on here, too. That's how that went. But I can't say they was concurrent. I can't say that my Uncle Y had them in the studio at the same time.

I remember hearing more songs from the Lox studio done than X. X was more mixtape vibe at that particular time. And I love both of them. I wish I can get those beginning mixtapes that I heard from them because it was just, they was in a very authentic space at that time. But X being so authentic and X being like,

he's like, there's never be another X. But what I'm asking you is Did you know that from the beginning? Yes I did From the beginning Like even before Like he met with Lior With the jaw wide

X calling right there Who got that phone on? I got stomped out in the studio That's Mr. Lee Oh my god You're not Mr. Lee That's Mr. Lee Mr. Lee get it fast

You're not Mr. Lee Fab're not You're not Mr. Lee Fabio Fabio likes Mr. Lee Fabio Fabio Fabio You be killing that on Instagram But so

From the beginning you knew That this guy would change hip hop Let me tell you how much I knew that I knew it so much that I got kicked out of New York schools and had to move to Atlanta. I had that written down, by the way. You getting kicked out of school, but get out and make it. And, you know, after I got past all the different things I wasn't used to, the gang activity and all those different things, I eventually landed back on my music, right? And the way that I survived in that music ring was reciting X verses that nobody never

knew about. And X was out at this time or he wasn't out? He wasn't out. Okay. Nobody knew. But I just knew so much of his lyrics that I was living through him even in high school. And people were like, damn like and i'm like shit man they ain't gonna never know who x is so let me do my thing a little bit i know right and i just

he was really living in that street that's why you said that no because i just never thought that we would ever be uh as far as we got you know i, I never knew that we can get out that backyard that we was in. I never knew that we can get out that box that we was in, that mentality that we was in. So I was just having fun and kind of paying homage to X and freestyling because I'm like, he's not here to say it, so I'm going to say it. Right? And to this day, that's my dog.

And I got a lot of great news for him this year. His album is crazy. And I promise you, it's going to change the game. And I don't say that lightly. You know what I'm saying? I downplay everything. Right. But I'm going to tell you, what Dog got to say on this is,

it's going to go from the streets to the Grammys, inshallah. Because I go home... It's a perfect time right now. I go home to a very comfortable lifestyle that I worked hard for, slept on studio floors, everything. And to see my brother that I started with

not be where he should be, it fucks with me every night. So I didn't use all the excuses that I could have used not to. We heard Rune was a rock nation at first, but now we're hearing epic, epic, epic things are going on.

I mean, with the dog is. He's epic. He's an epic energy. He's an epic vibe. He's an epic inspiration. There's none before before none to come after and we got to protect that so by any means necessary and but i think the most important part is a relationship of two brothers it's like like the music the music the music comes later you know the fact that you can reach and pull your brother up with you and walk that same walk, to me, is more than the money, more than the deal, more than music.

I fuck with X right now because he's spiritually and mentally ready. He's always been lyrically ready. If you're not spiritually and mentally ready to go out to the world, then it's a waste of time. Everybody can want the return of him, but he gotta want the return for himself. It's like you were just saying, because everybody, you know, we see you on the gram and you have a luxurious life.

You don't really have to do a DMX album, so what really drives you? I think I do. I think I do. Break that down. Because money doesn't define you or your lifestyle doesn't define you. Break that down. Because money doesn't define you or your lifestyle. Make some noise for that guy. Damn it. Make some noise for that guy.

It's like, you know, when you go back and you look at the things that really make sense, it's brotherhood. You know, I know a lot of rich billionaires, and I call them poor kings. They got big boats, hookers on them, no family, no nothing. Is that really living life? They're not happy at all. I don't care about your money. I never even did

music for money. I did music for a feeling, for an expression, for an outlet that I couldn't express in an academic way that I figured out how to do in a creative way. I never, and I understood. I'm like, wow,

this kid that's being quiet in class is smarter than all of us. You understand? We just got to give that person a chance to identify that. X has a long history of a lot of different things that a lot of people are going to understand in this album and you understand like why he's who he is there's

a reason from that from birth right from the way he was treated from the way he was handled from the way he was delivered right that's the reason why x seemed like the way he is. It's not because he's just portraying a certain style. People like to say, yo, X is the closest thing to pop. I say X is the closest thing to nobody. Yeah, to nobody.

I seen that man with $30 million in the bank writing in the abandoned buildings with candles where we had to find them. X gave his money away. He didn't blow the final. He gave his money away. He didn't blow his money. He gave his money away to homeless people. I see this man take shoes off his feet, sit down like this,

and people in this room singing this part of this man. I can't leave that stranded. Right. Nah. Let's make some noise for that. Goddamn it. Goddamn it. The Medal of Honor is the highest military

decoration in the United States. Recipients have done the improbable, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it.

I'm J.R. Martinez. I'm a U.S. Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor, Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first Black sailor to be awarded the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor

going above and beyond the call of duty. You'll hear about what they did, what it meant, and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one.

The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek. I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. With guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even

the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing. So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests

such as Western historian, Dr. Randall Williams, and bestselling author and meat eater founder, Steven Rinella. I'll correct my kids now and then where they'll say when cave people were here. And I'll say, it seems like the ice age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes, but there's a company dedicated to

a future where the answer will always be no. Across the country, cops called this taser the revolution. But not everyone was convinced it was that simple. Cops believed everything that taser told them. From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multi-billion dollar company dedicated itself to one visionary mission. This is Absolute Season 1, Taser Incorporated. I get right back there and it's bad. It's really, really, really bad.

Listen to new episodes of Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st and episodes 4, 5, and 6 on June 4th. Add free at Lava for Good Plus on Apple Podcasts. Are we ready for that? Bacardi shot? Bacardi 8? Let's do it. Bacardi 8? Go ahead. Pour some ice in my shit. You want ice? Nah, you don't need no ice.

You don't need no ice with the egg. I'm in. Bacardi 8? That's the new shit? I got you. Let me tell you something about Bacardi 8. I'm in. In three, you know, I got an activation called no commissions.

And no commissions. For the artists. For the artists. Art people. We give 100% back to the artists Of what they sell And let me give you a number In the last three shows We gave back to the artists

Three million dollars So that's why we're going to take This Bacardi game shot You understand For giving back to the artists And the people in their pocket Cheers to that Cheers everybody to the artists and the people in their pocket. Cheers to that. Cheers, everybody.

Cheers. Cheers, man. Ooh, that's smooth. Mmm. Mmm. I'm not going to lie. Shout out to Facundo. It tastes like Puerto Rico.

Yeah. I respect that. But remember, via Cuba. From Puerto Rico. Via Cuba. Remember, I told you that one time. Come on, man.

Via Cuba. We're live. I told him. We're live. We made a name for Party Guy. He wouldn't believe me when we first met. I believe you. I've been believing you. I wouldn't believe me when we first met I believe you

I can't believe That I'm sitting in front of my brother At this table And this is his fucking show Me and my partner here We celebrate hip hop man And one of the craziest beats of all time to me was, Jigga, what's my motherfucking name?

Jigga. Oh, yeah. My Jigga. I can't curse on this show? You can curse. You can curse. I see where you're going. No, I was doing mumble rap.

Mumble rap got me fucked up. Mumble rap got me fucked up. So I'm like, you know. But listen, when I heard that, I want to say I thought you played it for me once. And it said Nori. But I'm bugging, right? I'm bugging. But in my mind, I'm like, that's junk facts.

But yo, that, do you remember that time? I'm going to tell you the original version of that. Rob's Cafe. Go ahead. Jimmy's Cafe. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. Go ahead. But, yo, that. Do you remember that time? Let me tell you the original version of that. Rob's Cafe. Go ahead. Jimmy's Cafe. I remember the first. It came out. Flex had dropped it.

Boom, right? Flex had it. And this is this time. If Flex play your record, which New York City should go back to. If Flex play your record, it should go. Flex is on that. Big up Flex. Shout out to Flex.

He on that right now. But let me just say something. He played it. We ain't never heard it. Flex on that. He on that right now. Flex is on that. Big up Flex. Shout out to Flex. He on that right now. But let me just say something. He played it. We ain't never heard it. Flex played it. And it was like the whole city knew the record already. I'm talking about that night. The nigga dropped it at 7 o'clock.

We went to the club. Everybody was like, damn it. We knew the lyrics. Do you know who sang in the hook, Jagger? I have no idea Eve No, I never knew that Listen to the record close

But the original record was Jada Wow That's what it was It wasn't Nori, it was Jada And he didn't want it He didn't want it And then Jigga came out And we got into some words

Shout out to Jada Yo Did he ever drop a verse on that? Yeah I feel like you want to finish that No he didn't He didn't drop a verse on that But you know what That's what I was

Shout out to Jada For giving back Those clothes to the homeless When I get back to New York They're going to give out Like and Even everybody Yeah I've just seen them do that

All this stuff that y'all got In your closet Pull up the truck Like I Shout out to Jada For that initiative For that initiative That was dope

I see that on the phone Jada had Jigga first That's what it was I think you played me Jada I think that's what it was And you know Most of my records

And I was like damn Most of my records When they come out They're not Who they were for Right Like Bring Him Out was When Beanie Siegel got out of jail

Bring Him Out Bring Him Out No Right Makes sense You know what I'm saying Makes sense But I thought

I thought it was handcrafted for T.I. Touch It Touch It was for Eve No I heard Busta told me that story You know what I'm saying Touch It was for Eve DMX didn't like

Stop Drive You know what I'm saying Like so You know None of my records Really went to The people that I thought they were supposed to

But do you know The impact of that What it did to the city Yeah That was like That was it It was like Swiss is it

If you ain't got a Swiss It'd be Like for real Like yeah It was like At that moment Like and I Trust me

I want to claim it Because I worked with him earlier Right Big time You see what I'm saying I want to But I remember that record Was just like

I feel like Nori discovered me In the Neptunes Oh let's make some noise Let's not play around When we're at this table Alright Thank you Swiss Swizz. When I say that,

I was producing other people, but Nori was spreading the word about who I was in a way I never seen an artist at his level doing that for me. He was the first artist that people came back and were like, yo, Nori said we should be

in the studio with you. So who are we doing? I'm like, damn. He was like... Nah, let me just tell you something in the studio with you. So what are we doing? I'm like, damn. He was like me. No, let me just tell you something about that. Let me go back to Big Amar. Because you was like 18, 17? Because I'm 39 now.

17. I'm 38. Okay, so yeah. Damn, I didn't even know we were that close. Yeah, I'm 39 now. Pretty ass mother nigga. So I looked, and it was like, you know, he a young nigga, but everybody thought I was older anyway. So this nigga paid me nothing.

Now we're going to get into the band from TV for nothing but fire. And I'm talking about that's, you know, I'm going to get into a story. It's going to sound crazy, but look, I developed what? Because think about Nas' style at that time. He was cool. Think about Prodigy's style at the time. He was cool. Think about Prodigy's style at the time. He was cool. Havoc's style, cool.

Capone, my own partner, they were cool. And I was like, I'm not really cool. Like, I mean, I'm cool, but I'm not like, I'm like a hyper guy. It suits you. It makes sense now. So I developed a what what. So I needed somebody to complement that with the energy. So I went there.

We don't know. Band From TV was an original record. It was supposed to be me and Nature, remember? Wow. And Nature, I had laid a verse, and Nature couldn't get with the, he had, like, wrote to some other song, and he couldn't write the verse. Wasn't he on it? No, no, no, no.

He's on Band From TV, but I'm saying this is the original. It wasn't banned from TV. It was some other shit. Got it, got it, got it. I've never been to that. Yeah. This is all you. That's related.

This is all you. Damn. And then, like the last hour, I was like, yo, Nate, I can't just stay here. He was like,

let me try another beat. And he was still on banned from TV and from that moment on, I'd never seen a person write a verse so fast Nature wrote that shit in five minutes He said it right didn't he say it I told him all that shit was electric

Like I'm like and I mind you I wrote a murder verse I was mad at all of them Because they didn't even let the beat play They just had to drive me to the intro I don't understand like The Banff on TV I don't understand. The band from TV.

The beat I heard from the band from TV is just the intro to the beat. They didn't even let the beat drop. They're not going to let the beat play like that. This is it right here. So they just got looped? The intro got looped. That's band from TV. It was a beat that came after that. Right.

You understand? Like, I never understood it. Like, God. Because, look. It was a word. It was a word. It hurt my heart. Let me tell you how I remember it, right?

That's funny as shit. I had called Pun, because I figured, let me finish. I had already laid my verse for Nature on a different Swiss beat. So I had called Pun just to hang out. Like, yo, come hang out. Because Pun never asked to get on the record by the way but we'll get to that so I just called him just to hang out so when nature came around to the beat we Swiss swished it nature wrote to it real fast pun is in the couch the lounge he's like I'm going to use the bathroom the lounge

laying on the couch with a uzi next to him oh yeah yeah that's not getting twisted yeah that was in the beginning that's wild nature's laying his verse so his nature finished laying his verse pun went in and snuck in and just lay the first i'm like yo i'm not the smartest guy in the world. He just kept looking at me. You want to erase that shit? You want to erase that shit? I'm like, ah, nah. And I called. Rest in peace to Pun. He bodied that thing.

And who was next? It's Pun. Cam. Cam didn't come that night. Jada and Styles. No, Cam did come that night. I got Jada and Styles. Styles was on that talk.

Yeah, Jada and Styles. Yeah, Jada. And Cam must have came then The only people I didn't get was Jada and Cam Jada and Styles I got to play that song again That was so

Do you remember what that record did to the tunnel It was dangerous You know I had a A order of protection from you on the tunnel Because in the mouth Dangerous An order of protection From you on the tunnel Because of the band From TV Seriously An order of protection

You got an order Of protection The tunnel took An order of protection No no no You don't understand That's how crazy It was

That Razor game Was crazy When that band From TV hit I was I was I was with the Bronx At that time

And it was dancing, you know. It was dancing. And listen, pun being whoa, whoa, whoa. That's pun. That's pun. God bless you, baby. God bless you, pun. God bless you.

Let's talk about that. What was your closest memories of Pun? Just being on that couch in Sony Studios. Yeah, no, it was Electric Lady. Electric Lady. With the Uzi. But mine's last one was in Sony Studios, in the East Studio where I was. Because I remember, because he was the only person I would let use it.

Oh. Because it was easy to get to. Yeah, you owned Sony Studio at one time. I remember that. They built me a room. You know, they... It was good. And you had the room under the ground.

Yeah, that was the... Your phones don't work. That was the room. Your phones don't work. That was the jigger. It's like kidnap. Swiss kidnapper. You're going to do a hit.

When you came downstairs, I put the... Your phone can't work, asshole. When you came downstairs, I put the vo. That was you. Swiss kidnapper. You gonna do a hit. When you came downstairs, I put the voodoo on you. As soon as you walked in there, you know what I'm saying? Steven Seagal. You had the dust on you coming out of E-Room. I was selling you the track.

I was charging you crazy money. And you was going to be happy with a crazy hit. That was the track. It was 300,000 tracks. Let's make some noise. I just want to tell you, man, I'm just so proud of you. I've seen you from the beginning.

Now, this is a question I wanted to ask you because, like you said, your uncles was these guys that's in the streets, they start this music business. How was your first approach coming to them and saying, you know what, I'm a producer? Well, I didn't come to them. They came to me because they was doing something positive and they knew I was doing music. And they was like, yo, my aunt was like, your uncles are starting this positive movement called Rough Riders.

And you should come up for the summer and be a part of it and I went up that summer and never went back to where I and I went back to Atlanta from that point. This before was a record like music movement? This is when it was becoming a label okay and my Aunt Siobhan was like yo you know you're the only one in the family taking music serious you should come up for the summer and see what it's about. I went up for that summer. It was over.

I'm still moving off that plane ticket to New York right now. You know what I'm saying? At the end of the day, we all got opportunities. We all got chances. We all got chances. We all got opportunities. It's got chances. We all got opportunities.

It's what we do with it. You understand? We can take opportunities for granted, or we can understand that it's a once-in-a-lifetime chance to be great. Are you willing to take that chance?

Are you willing to go that far? I was sleeping on floors i had bruises on my face my shoulders my elbows because i was down hungry to get to where i'm at today and i still work like i have nothing today you understand like i've been in meetings since 9 a.m which is the reason why i got my shades on in another business i'm in harvard business school right now i see that accelerating my craft and accelerating my mental capacity because this all came to me early.

I didn't know what I was doing back then. So I'm like, I'm just starting now because I know what I'm doing now. So I done gave y'all 350 million records sold worth of not knowing what I'm doing. So imagine what you're doing. Imagine what I'm ready to do right now.

And I tell people, like, sky's not the limit. It's just a view. And, you know, the thing is, like, the hood, we always want excuses of, like, why are we not in position? They got me like this. They got me like that. And they want me like this. Don't, like, man, figure it out.

That same person complaining about something, didn't look for a job that day, didn't pick up a book that day, didn't look for no inspiration that day, they want to sit on that stoop like the pot of gold going to fall on their lap. I'm not messing with none of those type of people. Anybody that's around me,

they better have vision, they better have a goal, and it's not just to lean on me because I'm not, we not doing, I'm a grown ass man. You're a grown man. You're healthy. Get out there and feed your family on your own. Goddamn, make some noise for that.

I got it. I also see you and Cassidy, y'all, y'all back together. That is dope. Explain that. Well, you know, I put Cassidy on punishment for a little bit because you know i come from a place where there's protocol and you know there's consequences and there's different things that you know uh can fly and can't fly you know i don't act tough in this music thing i never came off as a threat.

But we could be a serious problem. You understand? I'm in here with my Bacardi family. Space and Lois and Bacardi family. You know what I'm saying? I'm going to take a little Bacardi shot. I'm in. You know what I'm saying? I'm not in here with a bunch of goons, a bunch of nothing.

I'm comfortable in my skin. And I come with great energy. I come with positive intentions. I don't come in here to front on nobody, stunt on nobody. I'm in here dressed just like everybody in here. Because, you know what? You got the Haitian hat. We respect you.

I caught the Haitian hat right up there. And we a little Haiti right now. We a little Haiti right now. Shout out to my Haitian crew. I went out there to Haiti. I did a great initiative there. I did the biggest event there for free for the people 300,000 people showed up and I noticed didn't make the news but there wasn't one stabbing one shooting one fight all love and I just hate that

that didn't make the news. Let's make it drink champs news. Make some noise. I'm in. What's up, boss? What's up, boss? I'm in. I'm not going to lie. It's good, man. I'm a cold shot guy.

Let's get some ice in this shit. Let's get some ice in it. Look at the Swiss on Let's get some ice in the room. Look, look, look. Swiss is on his business. That is... That is good, man. That's hot. Hit me later. You know, but like for me, one thing about Bacardi is like, you know, running all 300 brands in the company as the global creative director, I'm not paying nobody to hold up

no bottles. I don't even like that for our culture. You know, and no disrespect to no other brand. Everybody got to do it how they do it. But one thing that we're doing at Bacardi is we're investing directly into the people. By the artists, for the artists, with the people.

You know, the fact that we can say in three shows, we gave back three million dollars. That's like, that's for real paper. Let's make a difference paper. Let's make a difference paper. The fact that we're interacting

and... Go ahead, boy. It's that juvenile shirt. But this is an educational platform as well. I never thought that the creatives and a brand could mix together because they're two selfish things. The artists want to be selfish on their side and the brand want to be selfish on their

side. But the thing that we created with my partnership with Bacardi is an equal agenda of just doing great things. And this is artist based? So like, I mean, like paintings and things like that? Yeah, no commissions, it's global. You know, we just, our last show was in London. Yeah, we got

Berlin this year, Dubai. You know, we're going to LA. You know, we're coming back to Miami. You know, we're looking at Shanghai. You know, this is a global Tribute to Now let me ask you something right If I want to buy art

How do I go about buying art Call your brother I'm just saying to the people Not me per se But me per se but not now But like let's suppose a dude Wants to invest into some art. What should he look for?

What should he do? First and foremost, you know, a lot of people think that art is just for rich people. And that's why no commissions is great because we created the entry point. You know, there was people that was able to come to no commissions and get things for a couple of hundred dollars, a couple of thousand, or a couple of hundred thousand.

You understand? And so, you know, we created the entry point. So, you know, the miscommunication with art is how am I a part of that? If I go in a gallery and everything is $20,000, but I got $4,000. So being that I don't got that $20,000, you don't want to talk to me? I can't be a part of this? I don't got that $20,000 You don't want to talk to me I can't be a part of this I don't like that story So we created a new story to where

You can be living with your mother and participate In no commissions You can be on your way up and just trying to figure it out And participate You can be the biggest of the biggest and participate And the key thing is the entry point For the millennials because Art is something that saves people's lives

art is a different type of communication you understand everybody can't communicate on an academic level but you might have that person right there that can paint something so amazing that can be a videographer a photographer and just create something

and bring something extra to the world. That's the platform that I built that made me very dangerous to the art business and the galleries and different things like that because I created the entry point. I took away the stigmatism of... So you're saying, because I remember

Kanye sort of saying he was trying to migrate from being just an artist to this clothing field. He felt like he was trying to, you know, migrate from being like just an artist to like to this clothing field. Like he felt like he wasn't being respected. You're saying that's the opposite with you when you go into the art field because you're just basically giving. You know, when you look at art and artists, we come from an industry called music. Art.

Which is art. And we just bring it down to the basic levels. When everybody deal with us, no matter how good the deal seems, there's always somebody handing out pockets. Absolutely. Left, right, back, side, there's a hand in our pockets. So we might feel that we have the freedom. You know, in Harvard, the professor said,

the illest, I was like like i couldn't believe that the way we're being done the way that the art the industry is being dealt with they was actually taught to do that the professor said if you want them to work harder make them feel like they own something i I was like, hmm. He said, example, you know you have $2. Give them $1. But you know you got $2 in your budget. Give them $1 first. Here go your $1.

Do your job. Let them work for a week. After that week, you walk up to him. He's walking in the yard or wherever he's walking. You walk up to him and say, man, you've been doing a great job. Here goes another dollar. What he already owned

or was supposed to be given. The second dollar was in the budget. But what are you going to do after the boss tell you you was on your A game, here go another dollar. You going to work harder. You going to be like, oh, I'm on my A game, here go another dollar. You're going to work harder. You're going to be like,

oh, I'm on my grind. I'm on my, I'm ready to go. The boss came up to me. He told me, I might run this company. So you're going to go harder just because the way that was done.

And I was like, damn, that sounds like the label deal. Give them a label, bring in the artist cheaper, make them feel like they own something because if you own something you're going to say, I got this artist here, but he can't charge me too much

because I'm a partner in this and this is my label. But are you a partner? Do you have veto rights? Are you on the board meetings? Are you really a part of this industry? No. Get the fuck out of here. Those are fake.

Those are smoking mirrors. Nick, tell me a person that had a label that had been to a major label board meeting. If you're in a board meeting, then we're talking about ownership. And when you're talking about that, are you saying like the Rockefellers, the Rothschilds? Subsidiaries of the labels. Those type of labels. I'm talking about everybody. Cash, money. Imprint deals.

I'm talking about everybody. I'm talking about, you know, if you were universal, are you at the board meeting at Vivendi? With the distributors? The board meetings. Yeah. The board meetings. The people that say, if you agree with this, say aye. Aye. Are you a part of those meetings? I'm a part of those you agree with this, say aye. Aye.

Are you a part of those meetings? I'm a part of those meetings now, so I know how they go. All right. But if we're not a part of those meetings, then the ownership doesn't mean anything. It's a smoke and mirror. Make them feel like they own something, and they'll work harder. You understand? Why no musicians have their own yachts or their own 757s?

And then you look at other industries of people that's doing 5% of the work that they're doing because this business is not set up for artists to win. So you have to understand when it's your time to get off the titty and go live your own dream. Like, we want to be pacified and want to be rewarded at the same time. It doesn't work like that i retired from music when i made on to the next one i wrote that song as my retirement song which was my last grammy because i was mentally on to a next platform let's make some noise for that grammy god damn it. Continue. And I just think that we got to be mentally ready to make any step that we feel is life changing to ourselves.

I don't care about the fear. I don't care about the politics. Because, like, look, man, life is full of politics. Look who our president is. Look who we're dealing with right now. But the truth of the matter is, We had to deal with something with every president Since Reagan Since Reaganomics

This ain't nothing new This ain't nothing but a recycling Of the system But how you treat your own system Mentally and spiritually Is on you We prepare for any war That's why we still around to even talk about this shit We've been where we're supposed to be going mentally and spiritually is on you. We prepare for any war.

That's why we still around to even talk about this shit. We've been where it's supposed to be going. Everybody in this room. Right. You understand? You think the digital age, though, leveled the playing field as far as what you're talking about?

Yeah. Just in general. Yeah, I would like to hear. Artists circumventing the labels and just straight to consumer. Well, the reason why I like the digital aspect of

where we're at today is because it gives the independent life. Life. And before we was trapped into one way or nothing. You know, now if you really got your hustle on

Like my brother and you guys here You can go viral and start something Imagine if this Forum that we're on right now Didn't exist Let me stop you for one second Because I understand exactly where you're going But if you're an older artist

I'm talking about with just music Does the streaming Level the playing field Because just think about it Like when you're an older artist, I'm talking about with just music, does the streaming level the playing field? Because just think about it. Like when you're a new artist, you can drop a record and not pay for radio, not pay for nothing. And the new artist buzz is going to get people to play a record because they don't want to be late on the new shit. But when you're an artist that's been around for 15, 20 years and you drop something, you might not get the same... You know what I'm saying?

Does streaming, like on the radio, does streaming level the playing field or does it flatline it? That depends on the artist. Yeah, straight up. You understand? A lot of artists are not real with themselves. You understand? A lot of artists are not real with themselves.

You understand? They're going to put something out that's just not that time to put what they're putting out. So the results that they're getting out is what it is. I don't care who you are, where you're from. You got a hot show. It's popping. It's on. Right.

Right decisions. Right. If you are an artist, no matter who you are, if you got that record and you got that right direction, you don't have to do no work. A hit song requires no work. It goes organically and the people feel that and that resurgent of that spreads. But if you're Disgruntled And jealous And living in a time That we know we're not in

And you're not gauging your views And your vibes are right And you don't get the results you want Who's fault is that? Yours, not the people Because the people just want to have fun They're not even caring who's saying what and what It could be whoever, whoever.

Especially right now. As long as, yep. You know what I'm saying? Hussein Boat could put out a song with the right dance and the right beat and it could go. That's all.

So nobody have an excuse. Hussein, sign the drink chant in case you're thinking about that. Click clap. You know, that's... I think also the definition of a hit record is changing because there's artists

that you will never, you might not even know that have successful careers. Because they go and direct a consumer. Because like right now. Like right now. And they're making bread. You know, you've worked with the greats. Eminem, Jay-Z, DMX, Nori. I can't even.

Like Kanye. Kanye. 550 songs. You know, so now a new guy comes on your beat. Pause. The way I said that. That wasn't right. The way I just said it.

Say it again. We're not. We're not. That's the end of our take. I put my own stuff on. I put my own stuff on. But now, guy, you know, somebody calls you, he gets on your beat,

he like, that's a hot verse. That's it, right there, right there. But he killing it, but you don't even know what he's saying. How the fuck is he killing it and you can't understand what he's doing?

He's killing it. No, but there's niggas out there that's killing it. I don't understand what they're saying, but to me, they still killing it. I'll be like, what the fuck? it. I don't understand what they're saying, but to me, they still killing it. I'll be like, what? You just like the rhythm of what they're saying?

I dig something up in rap. Let me tell you something. When you hear my record, those people you're talking about, watch how I check their passports at the door. And it was a breath of fresh air because I

witnessed that People are doing what they're doing Because of a fad I'm like you're hiding all of this talent Because you think that's what they want to hear I couldn't When you hear these verses Clearly that you're going to hear

I was like bro You mean you could have done this the whole time? You're going... There's really talented people in that space of what we feel that's not talent. I've witnessed it and you're going to witness it too very soon.

You're going to be like, that's who? Yeah, that's him. And that's who? Yeah, that's him too Because I just wanted to challenge people to do something different Because What they apply in their life is great

But the challenge that I'm I want to challenge them to apply Just in the atmosphere Is different, like I don't want what you have already I dare you to do this And when I dare them to do that, 100 points on the board. You know what Tiger Bone is?

You know how much time I spend in Jamaica? I just feel like... He knows exactly what it is. China and Jamaica. I just don't need it. I got five kids, bro. I'm nice already. We drink that because we're celebrating you tonight. Tonight, we got 20 years work ahead.

Come on, you do the honors. Motherfucker. Listen, do we got to deal with Tiger Home? What are we doing? No, no, no. We're supposed to make our own joint. The fuck is they doing? No, no, no.

This is what we're doing. Because you know why? Because I know I got to check from Bacardi right now. We're going to dance. Tiger Home, Bacardi in this joint. This is not Bacardi's competition in no way. No, it's not. It's not.

It's nobody's competition. But I know that you be tag a bone in this thing out in here. Yeah, because it's a beautiful thing. How? Because it levels spell backwards. It's level. You got to balance it. Makahaya bing bong.

It's an herb. What kind of herb? Here you go, buddy. Where's the gugong chew? I got to bring the gugong chew. the show. We need to have Goo Gong. I fuck with Goo Gong. Yeah. I'm going to take off and pick up the veggies that I like.

You got to take off your jacket. Nah, I always take off my jacket for the title. It's hot. It's hot. If you ain't get the LOX album, get the LOX album right now. Yeah, yeah, yeah. The LOX album. Style fire.

Hold on. Jadakisshi, Luciano. What do you need me to do? It's fire. Wait until I hit the other LOX album. Another LOX album. Another LOX album. Jada Kitsch She on her eyes She's fire What did you need me to do? She's fire Wait till I hear The other Lox album Another Lox?

Another Lox album Coming Okay But Cause I heard When you said The Lox album Came out on

Rock Nation You was cool with it You just didn't wanna Select your copy You just didn't wanna See them throwing up The Rock side I got in a lot of trouble

For that Why? What happened? You know I was No no no You just didn't want to see them throwing up the rock sign I got in a lot of trouble for that Why? What happened? You know Who was you? I was No, no, no I was honestly With all due respect

I was wrong I was wrong for saying that On a national broadcast about my brother's Why would you say that? No, I was a little I was talking a little reckless but where did I

it was on Shade 4-5 on Shade 4-5 let's toast come and get in I need to get into that hold on hold on yeah take off your glasses

for that no no no for this what happened to the apron this guy this guy this guy this is a tradition off the situation.

I like that you got a tan, though. This nigga got a tan. I got a permanent Miami tan. Yeah, yeah. I got a permanent Miami tan, Swiss. I don't know if you know. I like you in Miami.

And you look good, bro. Yo, he went to Kendall. Remember from the video shoot? He came to my office in Kendall, my studio. Yeah, yeah. What was the song? What was it? Set It Off. Set It Off. Set It Off office and Kendall, my studio. Yeah, yeah. What was the song? What was it?

Set It Off. Set It Off, Set It Off. Set It Off. Yeah. Oh, yeah. He produced. But when Norrie hit his new thing

I made for him. Oh. That's what I'm talking about God damn right now. Let's keep it simple. I'm going to follow that. I'm going to get it. Yeah.

Yo. So, so. Yeah. I got in trouble. Uh-huh. Stylespeed called me because, you know, he's a savage of the group. Don't ever talk our name like that. Wait, when you said, oh, wait. Damn, man.

What would you do like this shit? Yo, but, yo, I swear to God, in my mind, my hand was up there. Like, I don't know why. It felt like I just violated myself. I'm sorry. Continue, Swiss. Styles, be cool. Because I was, as a man, I can admit when I'm wrong.

And out of 20-something years with the locks, it was the first time I was wrong. Right. the first time i was wrong right i i was i spoke about i spoke about the incident on shade 45 spoke about what the incident oh i spoke about how i felt about kids throwing up the rock sign and why you saw kids throw the rocker sign yeah i witnessed him throw it up oh i never knew that all right yeah i've seen him throw it up. Oh, I never knew that. I've seen him throw it up. It's public information. And the reason why I had a problem with it was because you know, I was around

for I was around for everything. And I knew that how hard it was to fight for what we had. And I knew that my great friend Jay would never throw up a Rough Riders sign

no matter what deal he would ever do. Because of early on. Just because, like, you know, you know, my uncles and them put a lot of time into changing people's lives. They put a lot of time into changing people's lives,

and they put their lives on the line for changing people's lives. So naturally I'm going to be emotional when I see something that's other than where it all comes from. Naturally. So naturally I overreacted when that question was brought up to me. I was like, what was the question asked of you? What do you think about the locks with Rockefeller? And I said,

I think that it's a great deal, which I do, because they work hard to even have this type of outlet. What the fuck is they doing? There's a bad shit going on behind us.

What's up? Yeah, Mr. Lee, you got no control. That's not even Mr. Lee. That's Mr. Chee. Yeah. You know what I'm saying? Because they got their masters. Because from what I hear, they got their masters.

They worked hard to even be able to put out that type of album in 2016 slash 17. And I was wrong for expressing that on that public outlet, even though I called a couple of group members a couple of times. If I couldn't reach them, I should have deaded it. I was a little nice, like I am now. We got you. We in control. But I'm the most honest when I'm nice. It just is what it is.

Smith TV told me you had wall paint on your face when they tried to get a verse from you. Because I don't really be on that other shit, Nori. You know what? I'm not scared to express it. I'm into the art life. So sometimes I paint my face. And sometimes I just throw the shades on and just be on my coolie. It's real shit.

You know, when you see that hat, I got on set by say. But styles and you worked it out. Of course we worked it out. Because at the end of the day, Stiles had every right to call me and be on that vibe. And I listened to him. I was in the airport in Shanghai

and he texted me the foulest message ever. I was laughing. Let me not make it a joke because this is something serious. And I listened to what he said. And he had good points. And as a man, anybody watching this, as a man, if you're in the wrong, you got to take that charge. Take that charge.

Apologize. I was wrong. I won't do that charge. Take that charge. Apologize. I was wrong. I won't do that again. My bad. You know, a lot of the ego is the killer. A lot of people let the ego mislead them in life. I know that I could never go to war with the locks, even though their first name was the Warlocks. Right?

Those are my brothers We never gonna have a confrontation For the industry to sit back and watch The legacy that we worked hard for Burn because of some Small time thing We really was in these streets For real

I love them We Are The Streets was the first It just turned 17. I know. On my wife's birthday. Yeah. Wow. Let's make some noise for God damn it.

It's We Are The Streets' birthday, and it's We Are The Streets' birthday. Yeah, you're turning dirty. You better put your headphones on. He violated me. He didn't even know. He didn't know. So you saw it? Bam!

Yo, listen. You know how you saw it. It was seven seconds. Bam! That's how you know I'm so used to it. It was seven seconds later, and I said, oh, I see. That's how you know I'm so used to it. Yo, well, listen. Shout out to Styles P, Jadakiss, Sheik Luciano. I love y'all. That's right.

We never going to have no problems. No, never. And some of the realest dudes we had on Drink Champs as well. Welcome to Play It, a new podcast network featuring radio and TV personalities talking business, sports, tech, entertainment, and more. Play it at play.it. The Medal of Honor is the highest military decoration in the United States. Recipients have done the improbable,

showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S. Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor, Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first black sailor to be awarded the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor,

going above and beyond the call of duty. You'll hear about what they did, what it meant, and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one.

The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek. I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. But guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing.

So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser known histories of the West. I'll then be joined in conversation by guests such as Western historian, Dr. Randall Williams, and bestselling author and meat eater founder, Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here. And I'll say, it seems like the ice age people that were here didn't have a real affinity for caves.

So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to the American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I know a lot of cops and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes, but there's a company dedicated to a future where the answer will always be no. Across the country, cops called this taser the revolution. But not everyone was convinced it was that simple.

Cops believed everything that taser told them. From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multi-billion dollar company dedicated itself to one visionary mission. This is Absolute Season 1, Taser Incorporated. I get right back there and it's bad. It's really, really, really bad. Listen to new episodes of Absolute Season 1,

Taser Incorporated on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st and episodes 4, 5, and 6 on June 4th. Ad-free at Lava for Good Plus on Apple Podcasts. We're back to Drink Champs Radio with rapper N.O.R.E. and DJ EFN. Ask me some real questions. Let's get into some real. Are you ready?

Let's turn up. Conduce a question. Whatever we want to do. Let's go. I'm here to make the ratings go up. All right, I'm going. What the fuck is they talking about? So when you and Kanye West battled on stage.

Damn. Straight for you. Summer Jam. I love that moment. Describe that moment. Was that put together? Was that like spirit of moment? You and Kanye.

This is the craziest nigga in life. In his life. But this is before he got crazy. He was like sane at this time. I respect Kanye for taking that battle because, you know, a lot of producers I asked turned down that battle. Oh, wait, wait, wait. Tom, Tom, Tom, Tom.

So you're saying this was your whole idea? Yeah, yeah, yeah. Oh, in New York City. I was leading Summer Jam. Of course. Oh, so this was orchestrated. I've never knew this. I was leading Summer Jam. Of course. Oh, so this was orchestrated. Yes. I've never knew this. You didn't know that?

I've never knew this. I called these people. So you've asked people to do this before. Time is running out. No, no, no. We don't have time. We don't have time. We're not ready.

We just started. We just got a special message. I'm going to make this go. No, that's not. You want to know the sound of Bacardi? No, though. We're not ready. We just started. All right, go. We just got a special message. I'm going to make this go. No, let's go. You want another shot of Bacardi? No, I got my cup right here. This is Bacardi 8. Great.

Right here, too. All right, let's do shots. I don't do, like, one of these. Drink it like us, man. You got to do weed, bro. Like, I mean. All right, all right. Cool.

Did that Bacardi niggas doubling up on me? So, okay. So, you had this idea for a producer. You know, because when I look at Summer Jam, I notice that a lot of the performing artists musically got to shine. And the producers was always behind those big hit records that these artists was able to go on stage and do their thing to. So I said, you know what, let's play homage to the producers.

And Summer Jam is very controversial. So I said, you know what, let's make it a battle where I'm talking shit and then whoever come out and challenge me to me talking shit with their greatest couple of hits.

And I give them my greatest couple of hits. we gave this to the people a show that was respectable and in and it paid hummus to produce it everybody turned down the request except for Kanye and I give him no names that you could say that turn it down who else would you name him did premier Premier turn it down? I'm not challenging Premier. You're not. I'm just saying. I'm just saying. Oh, fuck. He dropped it.

Beep, beep, beep. Like, he dropped that New York State of Mind. I'm just saying. I'm just saying. Like, one track. Like, Premier. Just Blaze. He's in there.

Pete Rock. But just Blaze. Nah, you know Nah you're going way too far Why am I going way too far man Pete All Pete drop reminisce on me What the fuck am I gonna do

Stop No Who said Just Blaze Someone Nah he said Just Blaze Just Blaze He definitely turned I reached out to Just Blaze

Nah nah He didn't definitely Just Blaze is talented I think I think Just Blaze Could probably beat me today In the battle Because I'm not really

thinking about it but if I thought about it I'd probably give him a little bit of a run for his money. Now when you're saying battle when you're saying battle are you saying

hits? Y'all. At that time it was hits. Right? So imagine he came with How the crowd reacts to it. Allow me to read the news.

Like the whole staff. Yeah. Mmm, Canada. But I got something for that, too. I got something for that. People got to understand, like, I used to make... What are we doing? Okay, okay, okay, okay, okay.

Listen, let me just tell you something. It's good. It's good. Oh, man. Love, love, love, love, love. Love, love, love, love, love. Love. Love. Let's make some noise for Twin.

Twin! Twin! Man, welcome back, Twin. You know what I'm saying? Twin got that fade. I need you to bother his numbers. Let me tell you something, man. You come in here with this pretty boy shit.

Come on, let me tell you something, man. You know what I'm saying? Moving in on us all crazy. Let me tell you something. Twin was the star, one of the stars of this show. You know, some, a fatal, I don't know. Something unfortunate happened. Unfortunate accident happened.

But it's not unfortunate. He's here today, so it's fortunate. And you know what? We are so proud to see Twin here right now. I'm dead loud. Yo, somebody give Twin a mic, please And just let him Give him a shot of that egg, too

Nah, nah, nah Nah, nah, nah Nah, nah, nah Nah, nah, nah Nah, nah, nah Nah, nah, nah Nah, nah, nah Nah, nah, nah

Nah, nah, nah Nah, nah, nah Nah, nah, nah Nah, nah, nah Two weeks ago Yo, Drink Champs family Army, thank you for all the prayers I appreciate it, man

Appreciate all the love All the support And prayers been working Cause I'm getting better And I'm alive I'm here Army, thank you for all the prayers. I appreciate it, man. I appreciate all the love, all the support. The prayers been working because I'm getting better and I'm alive. I'm here. I could have been six feet under, but I'm here. And I can keep moving forward. And even though if I don't walk again, I'm still living.

You know what I mean? I still hope, man. You know what I'm saying? I'm here. You're going to walk again, motherfucker. I'm here. Are you crazy? Are you crazy Let's hold hands

And give a little Blessings We thank you for twin being here With us today In life form In real form We thank you for protecting him and guiding him And getting him to this level

Of being conscious and being loved and we never forget all the prayers all the deeds that has been done today him waking up this morning is just a plus in your name we pray amen amen that was real right there. I got emotional and shit. Yeah, me too. Nah, because that's 20. That's our little brother right here, man. That's our little brother, motherfucker. That's my brother, too.

But listen, because we're very scared. You sure you want to stay right there? He's good. He's good. But, you know, usually I ask you To take a shot For somebody That's not today We're gonna stay healthy today

We love Twin Peaks There's a shot right now Yeah that's right Motherfucker But okay So now Swiss I'm ready What's up

So we're gonna take it But you was getting Into the battles And you was talking about Yeah that battle We gotta complete that Story So he said We're trying to find out Who he asked He said Just Blaze Yeah who he asked Yeah, that battle. We got to complete that story.

So he says, we're trying to find out who he asked. He said, just Blaze. Yeah, who he asked? I asked Timbaland. I asked Pharrell. Oh, Timbaland. Oh, okay. I battle any one of them today, too. That's life work.

That's dance. So Kanye stepped up? Kanye stepped up to the plate. Okay. He was a gangster. Describe this moment. You know, he was like. What Kanye is this now?

He definitely don't got blonde hair. Let's keep moving. Got the backpack on? No, he had a backpack. The backpack Kanye. That's backpack Kanye. I know. Like, what was his?

Big Jesus piece. Okay. College dropout Kanye? Louis Vuitton. Louis Vuitton sneaker Kanye walks college dropout guys before Jesus was hot Kanye Kanye but I respect that I gave him the concept, and he was just like, all right, let's make it fresh. And the craziest part was, like, he came, I told him my playlist,

he told me his playlist, I kept my playlist, and he changed his playlist. I was like, you sure you don't want to? Because, like, it wasn't about no big eyes and little youth. No, but at what point did he change his playlist? Oh, when it was showtime. Oh, right before the show. When it was showtime, I heard songs that he didn't present.

I was like. So y'all both knew what songs y'all was going to play, each of y'all. I told him I never changed what I was going to play because i just wanted to play what i was going to play and the songs that he picked before i thought was stronger you know because i didn't want it to be like um a big i little you thing i wanted i wanted him to be great and i wanted me to be great and he was great but you know i think the selection um that we first had was better, you know, right? Because it's not like, you know, me going on the Summer Jam stage and showing off on another person because that man is talented. He's a genius.

You know, he amasses of his craft. Just like Timberland, Dr. Dre, Pharrell, Just Blaze, all the producers, they master their own crafts. And the one thing I do miss about music is that we all had different things to bring to the table. When you heard our sound, it was a different sound totally.

Not about a bounce. We came where we felt like we wanted to come with. There's a couple of new producers that's doing that and I respect them all. Like a signature sound? Yeah, there's a couple of producers owning it. There's a couple of people that's taking advantage of the technology.

But Swiss Beats is about to make an album right now. It's done. I'm asking. That shit done. And the label says, we'll go hire some new dudes Who are Swiss Beats going to hire

Producer wise I'm not scared of new dudes I got new dudes on my team I respect new dudes You know what I'm saying Let me rephrase the question They're saying Go get some

The producers that's Trending right now Who is Swiss gonna say You know what What producers you like now But if you making an album Cause you know let's be honest You're an artist too

There's a lot of new producers that I like You know I'm not stuck in my past You know a lot of producers get stuck in their past And they don't really respect Somebody need a god damn fix Relax Relax This is the noisiest I think episode ever

You can't smoke it We got construction in the background But my headphones done blocked them out already It's not like we building something back there Who is We got construction in the background. But my headphones done blocked them out already. It's not like we building something. Who is, if they say, now we say, you got three people. No, no, no. Let's say five.

Say you got five people to pay other than you to finish your album right now. You know, Noriega, I love you. I'm bad with names, bro. I admit to it. I'm bad with names. I like Mike Will. I like Metro Boomin. You could say the song that you like. I like Mike Will.

I like Metro Boomin. I like Boy Wonder. You know what I'm saying? Avery. You know, it's a lot of, you know, Ty Snaggs. I like everybody that's being creative. You know, you got to think about this, like, right? Right. There's a lot of people that's doing music that could have been robbing our kids and our mothers and our brothers and our cousins.

As long as we were doing something positive. Kind of like what DMX said too. He kind of said the same thing. Shout to the dog. So you're not going to call Dr. Dre? That's not a new producer. Yeah, man. You just switched it up on him.

I'm calling Dr. Dre for the DMX album. Might as well call Premier too, man. Come on. I'm out of line with my question. Yeah, you were here. You said you. You were going right

and you said new producer. I'm sorry. My bad. Let's continue with the new producer. I respect all the new producers. Anybody that's doing something positive with music

is just like art. It's an expression. You can relate to it or you can't. That's why there's different genres in music, different genres's why there's different genres in music different genres in art and different genres and everything that we uh face in this world you know i'm not going to sit here and play around with none of those producers because

you know um they all got a little bit of influence and myself timberland whoever you want to name uh we are part of their dna whether we like it or not they took a part of what we did and created themselves it's a foundation so if i diss them i'm technically dissing myself right now they just they're just on another platform and and see another stage that they got to perform on that doesn't deplete my stage that just like it's a compliment of each other You understand and what I have to do The things that I don't like I have to fix

So in my album I'm like bars What's the name of the album Let's make a public service announcement I don't know the name of the album I didn't even think about no name I just thought about like fucking up everything That's the name of the album I didn't even think about no name. I just thought about fucking up everything.

That's the name of the album. But now, let's take it to the first Rough Rider album. The first Rough Rider compilation? Yeah. Okay. That was hard. Why? Is there a difference between the compilation and the album?

Because it wasn't an artist. The first Rough Riders was a compilation. The first Rough Riders album was DMX. So the first Rough Riders album was a conglomerate of multiple artists, up and coming, known, not known. That's when people heard Beanie's first hard verse. It was on that album. That's when people heard Infrared and Cross. That's when people heard, you know, Eve.

That's when people heard Drag On. That's when people got exposed to a lot of things that wasn't really out there yet. You know what I'm saying? And so, you know, what y'all niggas want. That first album. What was it? Because they were all separate entities You had all these separate groups But now they're saying a compilation album

Well we had them separate groups And I never even knew what a compilation was Before I did that album I just knew that we was making an album With the family And we was taking everybody's verses And putting outsiders on them To fill up the space You know we was taking everybody's verses and putting outsiders on them uh to fill up the space you know i was too young to understand what was a compilation not a compilation i didn't

give a fuck what it was i just wanted to produce the best shit as long as it's coming out and make the people feel good and i was hungry i was thirsty i was going up against greece i was going up against pk i was going up against you know uh young lord i was going up against PK I was going up against Young Lord I was going up against a lot of producers At that time that Spunk Bigga A lot of producers that had a lot of recognition And I just wanted to make

The best music I could make And when I looked up I had like 90% of that done And then I looked up I had 90% of the Lox album done 90% of E done 90 was setting up X next album done And and you know, I just wanted to go hard You know saying now why are you in Greece saying that we're like work together? That's a touchy situation, you know

We grow men now I never knew why Greece had a problem with me. Because, you know, my uncle, when I went to Atlanta, my uncle was like, you know, I got a couple of producers that I want to continue the movement while you're gone. And he took me to Young Lord's house and he took me to Grease house. And when he took me to Young Lord's house I seen like a real stable environment and I was like nah Young Lord got like a great he got a great foundation

I went to Grease we in this abandoned building and I'm like damn he might need it more than Young Lord so I picked Grease to be the producer at that time when I wasn't available and competition naturally turns into what it turns

into. You know what I'm saying? But you know, I'm going to just keep it positive. I didn't do a lot of things. He didn't do a lot of things. He hasn't spoken by my name since I handled the last situation. And I'm going to just

say blessings to him and thank you for what he contributed to the Ruff Outta family. No sucky shit, you know what I'm saying? You know, his block no... Let me stop. Easy. I don't know where it went.

No, no, let's keep it positive. Let's keep it positive. I'm going to keep it positive. It's positive. It's all positive. I just always, you know, I always just notice always, you know, I always just notice that, you know,

your brothers was there from the very, very, very beginning. That's all. I always just thought. We, uh, I kind of like the me and Grease back and forth. You know, because...

That's competition. It just felt good Production wise You talking about Every Whatever Whatever was You know my dog Had a fight with his dog

Oh you talking about Real dogs Nah we really had We really had We really had power Oh you talking about Real people People or dogs

Animals Dogs Pit bulls Me and Me and Grease Went back to like His dog had a You know

Dogs have problems too God damn They don't get no Riddin' that And then you know I still don't know What we talking about People

Animals Unless I'm wrong I'm talking Let him tell you You know I don't know Now I'm lost I'm fucked up too Let him tell you let him tell you, you know. I don't know. I don't know. I'll fuck though, too.

Let him tell you. Let him tell you. And then we eventually got into it, and we had to handle it like men. And I respect him as a man. Why? And I respect him and respect me as a man. I agree to never talk on his name negative, and he agreed never to talk on my name negative.

And if that was done, then we'd just deal with the consequences. But that was the deal that we made. So I can't be even here on this show today and talk about that man negative. I respect him. He made a lot of hits for Dog. He's a great producer. He put Harlem on the map. He put a lot of people on the map. You were with Big L as well, right?

All that. My dad managed Big L, you understand? Big L's one of my favorite rappers. My dad is serious. My dad started hip-hop with Kool Herc. Him and Kool Herc was neighbors upstairs, downstairs. So those were beginning parties. My dad was a part of those parties. I never even said that shit publicly. Oh, now you did. Andre Champs.

Seriously. You're lenient. Start a hip hop. That was hard. Let's just make some noise for that. Let's go. TD. Lamb Louie.

So now, so now, when is the moment where Swiss is like I'm I'm I'm that nigga Cause we all went crazy I went crazy

Mine is 1998 I think it's probably Cause of Banff TV But I'm not gonna say mine Because It's your interview Like when is

Like when is the Like I mean Not crazy I'm just saying When is the part Where you said, damn, I made it? Because the thing about. I don't know exactly when that was. Go ahead, tell us, tell us, tell us.

You know, when I got into music, I never understood that it was a business. I never understood that it made billions. I never understand that it saved so many people from the street life that we was living. It was just something that I lived and seen every day growing up in the South Bronx and then migrating back and forth to Harlem. You know, it was something that we were playing on MPVs, Land Cruisers, you know, Nautica vans. It was just a way of life, naturally.

And, you know, when I was doing music, you know, I was already counting millions on the weekends, you know, and I hated money because it was messing up my fun. You know, I was counting money on the weekends, millions of dollars, because of the business that half my team was in. And so I never really cared

about the money thing like that. All the iceberg, Jaco Bajor, Nautica, all those things that was being passed down to me, I never had to really buy those things. Pascal Wuschak. Yeah, all of that. I don't speak it. I had a couple of them. So, you know, I was brought up fresh.

I grew up in the hood, Jackson Avenue, 700 Department 2E. I can't say that I had a bad time. 5E. You know what I'm saying? I can't. What borough is this? I'm not from. I'm 2E.

He's 5E. Okay, but what borough is this? It's all the same shit. Don't mess with me. He's from the Bronx. He's from the Bronx. Okay, so I'm asking, bro. I? I'm not from. I'm a 2E. He's 5E. Okay, but what borough is this? It's all the same shit. Don't ask me. He's from the Bronx. He's from the Bronx. Okay, so I'm asking, Bronx. I know where you're from.

I can't say that I had a bad time in the hood. As bad as the hood was, like, I never had a bad time. Like, I really had, like, a lot of fun. Right. I really miss all my friends that are not here to celebrate drink champs with us today or not able to see their freedom. Is that another Bacardi shot? I feel like it's another Bacardi shot. Let's do it. Let's do it.

Let's celebrate all the niggas that are not here. Great. Shout out to everybody that's not here to celebrate tonight. Yo, I can't believe a Bacardi. Listen, I drank the whole bottle with y'all. We're going to finish the bottle. I'm supposed to go to 11 after this. 11?

Yeah, turn it up. He's going to put it down? My brother. 11? You know... That's the remix of Macabaya Big Mom I'm going to be honest I don't know

This is a problem right now You're going to be honest I'm going to be honest It tastes like Puerto Rico But it comes from Cuba At least your tan match It is from Puerto Rico It is from Puerto Rico now

I'm going to tell you why Because every time I eat French fries in Puerto Rico. It is from Puerto Rico now. I'm going to tell you why. Because every time I eat French fries in Puerto Rico, there's a little bird that's come over. Yo, what's up with French fries in Puerto Rico, man? I went to Taco Bell and they had French fries. I ain't never eaten no French fries in Puerto Rico. You went to Taco Bell in Puerto Rico. And they had French fries.

They robbed them. They went to fucking Taco Bell. No, I'm just saying. Yo, come on. Everybody tell them not to go to Taco Bell in Puerto Rico. I'm nice in Puerto Rico I ain't never eaten No fries in Puerto Rico

We can't have that No They have mad fries In Puerto Rico In Puerto Rico This is little black birds You know these little birds? They're fucking nuisance

I know what you're talking about Them niggas is gangsters And that's why I'm standing Right next to you I'm on the call I'm standing right next to you Like You ain't fucking with that

But Where was we at Where did we end off I was really I was really about to Get into some shit You was man Get into some shit

This is where Dreamchamps fucks up This is where Dreamchamps fuck up This is our downfall right now But this is You know why Because we salute

The legends We salute what we gotta do So now Now you were talking about Where you grew up Yeah The apartment Mmm

You were Cause we were going off of Yeah Bacardi be fucking you up Your family And Cool Hurricane and all that That's what we were I'm not gonna lie I just burped some shit

I was like That's all Bacardi Nah that was a If it's a Bacardi burp No It was great Your breath smells amazing right now I can't

My breath did smell good When I burped Listen I said It's nice You were like I like it It's nice Just Fabio Fabio Your breath smells amazing right now. My breath did smell good when I breathed. I said, oh. You were like, I like it. It's nice. It's Fabio. Fabio.

Fabio. I'm holy. Shout out to Busta Rhymes right now. I am holy. Busta Rhymes hit me like, are you on the show yet? Yes. Shout out to Busta Rhymes. We need Busta back, man.

We had him for 2.5 seconds. Yeah. Did that quit? No, no, no. It was quite long. It was a tribe album. Got it. Hit number one It was quite long. The Tribe album hit number one. Congratulations. So we need just Busta.

Congratulations. You know what I'm saying? Oh, you need Busta. He wanted to. Yeah, yeah, yeah. He ready to go. And that's what we want to do, Swiss. We want to continue to salute the people that's been out here doing it.

And a lot of people criticize us sometimes. They say, why you don't interview The new niggas And I say I got love for the new niggas I listen to their shit But I don't got new stories Like when I sit here And we talking about

Banff and TV right now You told me Your own perspective Of Banff and TV Or did you Did you fully get into Your own perspective Of Banff and TV

I'm going to say something on that Go ahead You know We got to always be students I'm student again of the game. I would love to see you challenge the new people at this show. Start in March when we

renew the contract. Did I say that out loud? Get the cat out the bag quick. CTC, cut the check. Cut the check. After March. You want it? The new niggas? Absolutely. I've been ready for this. You know, Fat Joe tried to have a secret conversation Cut the check At the mark Yo you want it The new niggas Absolutely

I've been ready For this Fat Joe tried to have A secret conversation About me To Tomar He got interviewed With the new niggas

Continue Swiss I'm so sorry I just like that You know what It's not about New old this and that It's about content Content kings

It's about content kings But good content Good content Yeah but it's curated So when they come here Y'all gonna make But good content Good content Yeah but it's curated So when they come here Y'all gonna make the good content Right

So With this platform Y'all have Y'all can change everything That you might disagree with But you just called us curated Are we curated Y'all curated

Let's make some noise For us being curated I never knew I ain't gonna lie That's some fly shit When a nigga say You curated That's That means You put When a nigga say you're curated, that means you put together, nigga.

You know what I'm saying? Slug. In my mind, that's what that means. Right? What does that mean to you? Drink, chant, sports. Come over here. What does that mean to you?

Drink, chant, sports. Yeah, drink, chant, sports. You know what I mean tonight? You're thinking about it on your own mind. I definitely don't believe you Let me ask you something How much of this interview is going to be shown? Everything Everything

Your fucking style That's how we do it Don't hold nothing out No, no, nothing It's just go It's go, everything I hate wasting my time No, no, nothing. It's just go? It's go. Everything. I hate wasting my time.

No, no, no. None of it will be wasted. None of it. Let me tell you something about Swiss. I think Swiss is crazy. He is 100%. Let me tell you something. He was probably one of the first producers I said I want I want something like this

And he just makes it like that Like Premier will make it But you gotta give Premier a ride Premier would do the same thing I want to be like this And then Premier would be like give me the ride But I'd be like I want something like this And Swiss'd be like Give me the rock I'd be like But I'd be like Yo Swiss I want some shit like this

And Swiss would be like Me like that And just be looking at you Ah ah ah You ready You ready Is this it And then like

I'm like I'm ready Yo Like Are you still like that Like where Like I I remember

I used to beatbox shit to you And you used to be like, what? You know what? I just have fun doing what I'm doing. Anybody want to pop them? Come dance. We could dance all night. When I was making 50 beats a night and keeping six.

Literally deleted the rest. You know, it's all about your work ethic and it's all about your dedication. Don't play around with something that you don't feel. Don't worry about what nobody else feels. If you don't feel it, it don't go. You understand? And when I was making those beats for you and everybody else in the world, which I was blessed to get out my hood from and provide my family a lifestyle from,

it came from a non-fair. You understand? I don't know what that means. A non-fair meaning not faring the results of failing. Like a lot of people are scared of what this one thinks or that one thinks. But it's like, you know what? I give a fuck about what my family think.

A lot of those people that want to judge you on what they think, they just want you for the fake ride. Let something not go down right. They're going to be gone. Fake friends. Family is important. If you don't got family around you, you might be in trouble. Family is everything.

I was protected to own my rights and publishing and things like that because the Rough Rider family was literally my family. And I watched a lot of people come up and do the biggest things that history can never repeat again. Roman noodles might be their meal. Just because of that false trust. And just because of that false judgment. Listen, man. You know, sky's not the limit. It's just a view.

What song I said that on? I texted him. I told him I bid it for him I remember that song Yeah Sky's not the limit It's just the view Why should skies be our limits

That's right There's Billions Every star we see There's millions of galaxies Around that Definitely Just because we can't see past the sky

Why is that Why should the skies be our limits When there's footprints on Mars around that. Definitely. Just because we can't see past the sky, why is that? Why should the skies be our limits when there's footprints on Mars? Don't box us in. Sky's not the limits, it's just our view. Because we know that there's life in a billionth of forms beyond that.

And once you start getting that mentality, you just got to go. You understand? Like, you know, I'd rather help people Than hurt people Let me ask you something Absolutely

1998 is the best year Of my life Damn I think 2017 is The game No no no This is the best year Of my new life

New life Okay I like that That's a clean New life I like that But the best year Of my first life

Like I had 97 Because of the War Report. You had a couple of them. The War Report, but I was still selling drugs during the War Report. And it was terrible because people told me my album was classic, but I was selling three for five. On that little sidewalk. It didn't identify with me. But 1998, best year of my life.

Because of? We had the craziest records, and you, describe that year for you. I mean, it's the best year of my life. 1998. It birthed me. 1998 was the beginning of my madness. I was young, no facial hairs, no hope,

no guidance. You didn't drink back then, neither. I started drinking at 30 and smoking at 30. Cigars, weed, that is.

Me too. I've been drinking weed the whole time. I didn't want to... You had Bacardi people with you and shit. I don't smoke weed every day. I smoke weed and cigars

On occasional vacations This is a gold cigar I have to be in a very festive mood He's got gold weed And a boat with water And jet skis in front of me It's a gold cigar No I'm good

Alright I'm good I'm sorry Continue Matter of fact give me a hit I'm good Let me tell you something I drank with this nigga before.

I've never smoked with him before. Let's make some noise. 20 years of history. Ali, what is this gold paper? What is this gold paper, Ali? Right here. What is it called? Shine.

First and foremost, shout out to Ali. Yeah, big up to Ali. Let me tell you something about Ali. He's a conscious guy. I watched him protect the dog in a way nobody might not ever do that again. Right? I watched him put in his hard work, dedication. I watched him support Nori.

That's right. That man is anointed in a way That's just different Ali is just different And they don't make him If you don't understand him you can look past him But you need to look at him Shout out to Ali Big up Ali

That was a beautiful It's the truth I want to fucking let's now Let's go I wanna fucking Let's go Let's take us to Let's make the ratings go Let's take us to this Rock Friday era I remember hearing stories

That you and Jabbar Just beat niggas up What? You said El Jabbar? Jabbar I like El Jabbar Jabbar

He was on NRD And he was thugs out too Chico Jabbar Just on But you I remember Like Like you be fighting too, Swiss. What's going on? Back it in.

This is your past life. I still fight. God damn it. Relax. He just came from a fight. No, no, no, no, no. I fight for what's right. I fight for what's right.

For the power. Let's fight for the power. Anybody, a dummy could be physical. A dummy could be physical. A genius can be mental. Strategic. So my fight now is with greatness. Like, let's kill them with positivity. Let's kill them with great ideas. Let's kill them with positivity Let's kill them with Great ideas

Let's kill them with culture movement You understand like You know I used to couldn't take words Like a lot of people talk a lot of words When they influence all these things On that table But I'm like you know what

I know you don't even know what you're doing I got people that call me everyday Wishing I had a problem with other people I know somebody's bothering you Let's go I don't got nobody bothering me Let's enjoy our shit Like you know what

There's enough of us hurting us going on today We gotta stop it We have to stop it But it have to stop it, but it's like we got to develop a patience within our own circle. You understand? We might think that a person know better, but based on that person's upbringing, they might not know better. You might be an OG. You might be a general. He might be a pawn.

And the pawn's gonna make the most mistakes. We gotta guide that pawn into being a future general or OG. It's our job if we know better. You understand? So it's like, there could have been, I could have abused my power

and 20 of my homies could have been doing a bunch of time and I would have took care of their family just because that was the protocol. But it's like, if we can help people more than we can hurt people, then we're doing a justice

in our ecosystem. You know what I'm saying? The easiest thing for me to do is to do something disrespectful. It don't take no thinking to do something disrespectful. But the most respectful thing to do is something respectful.

Right. Listen, bro. Let me talk to you right now. That was hard. I know you feel like this, but why you really having a problem with me? Because I ain't never even really say that. Most of the beef and death's over miscommunication.

If you really listen to the conversation, it's miscommunication. You understand? And we got to have a tolerance to understand the dialogue of the communication to indicate if it's a violation or miscommunication.

A violation, we got to deal with accordingly. Miscommunication, which is most of the times, you go home to your family, I go home to my family, I give you a hug, man, I'm happy to meet you. If you ever need something on your inner side, let me know. If I'm on that side, I'm going to call you and let you know. I met a lot of OGs, real official authentic OGs, are for miscommunication.

But the intentions of non-violation. You know what I'm saying? It's a difference. Like a lot of people, I can't even, they don't even know the code. They don't know the codes. And it takes a lot of OGs to explain the codes. You know what I'm saying? There's lot of OGs to explain the codes. You know what I'm saying?

There's not many OGs anymore. There is. Not that are being examples. But what is Swiss favorite era in hip-hop, period? My favorite era in hip-hop is the 90s. And the reason I'm going to say that is because... 90s period? Because that's broad.

Yeah, because that's 10 years. All 90s. All 90s period? Because that's broad. Yeah, because that's 10 years. All 90s. All 90s. The whole decade. And then because... Cardiac break. You know, I just feel like we were very experimental. We was very experimental.

Everybody wanted to sound different. Everybody's... The goal was to be as far left as right as possible. Absolutely. You understand? Creatively, yep. Nowadays, it sounds like one producer. And respect to all those producers, but nowadays, it's an easy fix.

It's like when before we had to like this table, right? To get the fix. You understand? It was a process and now it's like a program process and no disrespect to the technology or the people using technology i use this technology but you know um be as diverse as you can how are you going to be the producer that you want to be if people think you're three people? When I was Swiss, I was only Swiss. The only thing I can say was I was so Swiss that they thought it was Swiss beats was a group. I used to be in the airport like, yo, where's the rest of Swiss beats? They over here. And I used to fucking fuck around

with them. They over here. This one's coming in here being later. It was like, yo, where's the rest of the Swiss Beats? They over here. And I just fucking, fucking around with it. I'm like, they over here. This one's coming in here being later. It was like, you know, the music that you was making was so big that they thought you was. It's five of you. You was like many a people. Yeah. You know. And my thing that I say to producers is like, yo.

That was deep. You know, challenge yourself to be greater than the radio. All right. And I'm sorry. This is crazy. challenge yourself to be greater than the radio. Alright. And I'm sorry, this is crazy, but is there any producer that you hate? Like, yo man, this nigga gotta stop.

There's a lot of producers that's fake, but I can't say that. You know, hate is a big word. Not hate like You don't want him to succeed But like damn This This nigga

Sloppy Joe's Is not correct Like you know I don't need to get those people To time and date To know who they are You know what I'm saying Like my head's so authentic

To culture And to what's right I listen to Fela Kuti Bob Marley Sade Noriega Different different things That you know I gotta to culture and to what's right. I listen to Fela Kuti, Bob Marley, Sade, Noriega,

different things that, you know, I got a variety of the sound cloud in my own brain to even know somebody that's like

being on those lines of fake and this and that. Did you ever, were you ever sample, like heavy,

like sampling old records Cause I don't I don't Yeah I hate when people Sample a band from TV Let's just get to it Come on guys Don't change the subject

People keep trying This motherfucker Can we still say this Right here right now Leave band from TV That's why I'm asking him this And he just changed The whole fucking subject

Please Go back Back to your subject Go right back to my I like when people try to rhyme with a man from TV. Let's tell niggas

to stop that. Yeah, you got a little man from TV alone. Tell them, please, please. Everybody have fun with that right now. If you sample a man from TV, it's a violation.

We'll come and see you for a big check. All right, thank you, thank you, thank you very much. Make it work out. Yeah, yeah, please. Leave me alone. I'm sorry.

Relax. I hear what you're saying. But for real, I don't know what you're talking about. Damn! He got me that time. He got me. Were you ever, did you ever sample?

Were you ever sample heavy on old records? I never was sample heavy out of the 550 songs I produced. No, I know that for a fact. That's why I'm asking if you ever did it. Yeah, I like samples. So, as my ignorance, I'm a DJ, he's a producer. So, this might be an ignorant question on my end. But do you think that you ushered in the production wave of not sampling?

100,000%. Because it changed the game. You know, Pharrell thanked me and Jess Blaze thanked me because, you know, imagine before I started not sampling, Puff Daddy had the James Brown samples, Total, and all these different groups on Smash, and I came with these non-samples. And the reason why I came with the non-samples was because everything I was sampling, I felt like somebody was stealing something from me.

I'm like, I just sampled. It's like, hi. And he stole my sound. I'm like, nah, that's not your sound. And then I got a Yamaha M1 or whatever, the Korg M1. Korg M1. And I just started playing what I felt was good. And, you know, rest in peace to Kev, you know, and Harlem, Nori Noem.

Kev Koss. You know, Kev Koss, you know what I'm saying? And I just was using the core one and doing my thing. And the reason why I liked it was because what I came with was unpredictable. And so I knew that nobody could come out with it. And I also knew that there's no samples to clear. So what you heard right now, you could put out tomorrow. And that was like my marketing plan at that time.

Plus, you don't have to share the publishing at all. I've gained a lot of publishing off of it. Right. That's what I'm saying. It changed the game. Yeah, I never even knew about publishing until I got the checks. I never knew the process of a publishing check. I never knew a process of royalties, mechanicals, all those things.

Where do we learn that? Who teach us that? Where do we go? The ASCAP school? They don't teach us shit. Nobody don't teach us anything. You know, we just are part of this environment, and we're creative beings, and we do what we feel that's right. Nobody never talk to us about the business. And that's why in 2017 on forward, I'm going to teach the business.

I went to Harvard just so I can teach the people the business. I want to teach you art. I want to teach you business for free. Education should be free. Knowledge should be free. You understand? They hold these things back from us. And then how are we going to get to the next level?

How are we going to succeed to the next level? We don't know what we're doing. We're just happy to make a sound. You understand? What's the parameters of that sound to make our families live in a better life other than the ghetto that we was brought up in? You understand? Like, my whole hood is dead. I don't know nobody in my

hood right now. You understand? It's just like, damn. I go back to my streets. I want to build parks. All these different things. I don't know nobody in my hood right now. It's just like, damn, I go back to my streets. I want to build parks, all these different things. I don't know these motherfuckers. You wasn't around. Who is this? He might dance on me. I'm in my hood with a bunch of things.

I shouldn't be over here like this, but it's the reality of reality. We got to face it and we got to change it everybody want to uh talk about change but the only change that we're going to have is within we got to change with each other you understand what's going on in chicago got to change what's going on in new york got to change what's going on in the world got to change and that's going to come within and we got to be smart enough to change those barriers and those rules.

Put them guns away and think more. That's why I was crying. Let your mind be. The Women's March. You know what I'm saying? The Women's March. Yeah, she got up. I was crying.

My wife got up at 7 a.m. in the morning and was like, I'm going to the Women's March. I'll be back at 3 o'clock. I'm like, seriously? She didn't even tell me about it. She just did it. And we got to be, as men, the women is more powerful than us. I believe so. No, I know so.

When they stick together. No, period. The women is more powerful than us because I agree with you. The devotion to realism is different. Like, we're like, we're trapped in a lot of different things. Ego, this manpower. That shit don't mean nothing.

Like, the women, if your wife tell you she don't mess with nobody, don't mess with that person. She's going to see something that you don't see. And we think we got all the answers, but she was like, yo, I don't like him in the house. Don't let him in that house. Because the reason why you let him in that house, she's seeing why she don't like him in that house.

He went to the bathroom, went to the toilet and washed his hands of flushed toilet. That's disrespectful shit. She's going to tell you that. I'm going to go to your house, wash my hands, flush the toilet, make sure the seat down. Respectful shit.

The enemy is going to come in and disrespect your home. Piss on the toilet seat. On the floor. And he's going to wiggle on the rug. The rug is for second to John. He's going to wiggle on the floor. And he's gonna wiggle on the rug. The rug. The rug is protected. He's gonna wiggle on the rug.

So you're telling me I gotta check my rugs? When a nigga wiggle on the rug, nigga, yo, you wiggle outside. I'm gonna tell you, you piss on my rug. You got my dog on that. You ain't been there a long time. You don't come outside.

You don't even outside. This guy. You don't leave kids in. Okay. Hey, yo, before we get out of here, I got to bring this record back one more motherfucking time. This record is so motherfucking New York. It's so hip-hop. Drink Champ's Anthem.

My brother N-O-R-E. Produced by my nigga Swiss Beats. Check it out. Oh. What, what, what, what, what, what, what, what, what, what, what, what. N-O-R-E. N-O-R-E. What is N-O-R-E? Deuce by my nigga Swizz Beatz. Check it out. Shout out my nigga Tank. You don't hear me though Everybody To the store Pick it up now Drop it down Shout my nigga Tank

See me in my clip I got a hundred It's like Super thug life A super thug life You don't hear me though I'm on the drink champs I drink a lot

I used to keep the 40 I ain't thinkin' I'm on the drink champs. Because I drink a lot. I used to keep the 40 on me. God damn. Why? Because I drink a lot.

Swizzy, come on. I'm on the drink champs. Because I drink a lot. I used to keep the 40 on me. I ain't think a lot. EFM, what up? Rocket Mortgage. Come on.

Yo, yeah, I'm on some new shit. Yeah, I'm on some new shit. You talking like you killers, but you don't ever do shit. I told my nigga Swiss, yo, I'm back at it. They slept on slime, gave him a craftmatic. Used to sell crack, I ain't drink a lot. Now in the wintertime, see me with a bank a lot. I made the drink champs, cause I drink a lot. I'm a drink champ. Cause I drink a lot. I used to keep the 40 on me. I ain't drink a lot.

He made the drink champs. Cause he hit the lot. I used to keep the 40 on me. Come on, come on. I'm a drink champ. Cause I drink a lot. I used to keep the 40 on me. I ain't drink a lot.

I used to keep the 40 on me. I'm a drink champ. See, all I want to do is be successful. Think about the money second. That shit be successful. Think about the money second. That shit is stressful. Think about the fan love, because that shit is special. Did it for a long time. Always gave it away.

Still wore Timberlands. Never changed on you. My friend's still Dominican. I did it my way. Asked for no permission. The only dude smoking on trees and no commission. Hey, buddy. To the floor now

Pick it up now She dropping down Yes, it did See me in my clip If this don't feel like New York, I do not know what to tell you Let's go I'm a drink champ Cause I drink a lot

I used to keep the 40 on me I ain't thinkin' less I'm a drink champ Cause I drink a lot I used to keep the 40 on me I drink a lot I'm a drink-a-lot. You see, I celebrate life. I could have been in jail and had life. Yeah, that's what I'm here for a reason.

So I'm going to celebrate, drink more for no reason. This is drink champ season. So go have a drink. Go ahead, enjoy your evening. Everybody, to the floor now. Pick it up now. She dropping downtown. See me in my clip.

I got a super thug. Come on, come on. One more time, like. Come on. Wow. That's right. Where we at? Wow.

Butch. Rock. Swizzy. Come on. We'll be right back. Find all your favorite movies and shows faster with Xfinity. Just speak into the excellent voice remote to search across live TV, on demand, even Netflix and Prime Video. Now that's simple, easy, awesome. Go to Xfinity.com, call 1-800-XFINITY or visit a store today. Restrictions apply.

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