Drink Champs - Episode 81 "Industry Talk" (Part 2)
Episode Date: May 26, 2017N.O.R.E. and DJ EFN are the Drink Champs. In part two of this two part episode the guys sit down with record promoters Shampoo (Def Jam, Capitol, etc.), Sweetness (Atlantic, Conglomerate Entertainment..., etc.) as well as producer Rated R. The group, joined by the Drink Champs family discuss working records, street teams, label execs, and dj's abilities to break records and a lot more! --- Support this podcast: https://anchor.fm/drinkchamps/support Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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What up, Drink Champs Army, Drink Champs family.
It's your boy DJ EFN.
I want to say a couple words before we get into part two of this industry talk episode.
We definitely want to thank all y'all who've been supporting us through this transitional period.
We're between our deals and we're going to come back bigger and stronger.
So, you know, thank you for bearing with us.
But trust us, it's a lot of good things happening behind the scenes.
And we're very, very excited to just hit the ground running with, you know, season two of Drink Champs
with Revolt TV and our other partners.
So thank you for supporting us, and thank you for rolling with us.
Actually, in this episode, part two of Industry Talk, you know,
we're covering a lot.
We're talking about the street team stuff.
We're talking about working records.
There's a couple people that, you know, I might have forgot.
There's so many people that work behind the scenes.
I definitely want to shout out a couple people that, you know, I might have forgot. There's so many people that work behind the scenes. I definitely want to shout out a couple people like On Point, my boy Bugha off the hook,
Doc Fresh, rest in peace to my brother Doc Fresh, Fat Man Promotions, Payback Promotions,
my boy Big Teach with Big Mouth Promotions.
Shout out to Mike Monestine with Movement Marketing, Sam Crespo, Al Lindstrom, my boy Alfonso.
And just basically, you know, there's a lot of people I'm forgetting,
but all the street teams from the regional guys to the national guys to the head of marketing from the labels
or the guys who work the mix show at the record labels from, you know, from the top all the way to the bottom
to that guy passing out flyers and, you know, in whatever small market.
Each and one of y'all, shout out to y'all, man,
because this industry is built on the back of the street teams
and the DJs and everybody that plays their position behind the scenes.
So I want to thank y'all.
This whole two-part episode is dedicated to y'all.
From me and Nori, we really thank y'all,
and we want to show y'all love.
And I come from that, not just as a DJ, but also as a street team marketer.
And, you know, I understand and I come from that.
So thank you very much.
So, you know, without further ado, let's get into this episode.
Make sure you follow us, very important, at www.drinkchamps.com,
at Drink Champs across the board.
Shout out to the whole team, Hazardous Sounds, Rich Blanco, AKZ, Big Drain,
Dream Champs Sports, I mean, everybody, Mr. Lee, I mean, everybody out,
Diego, Ali, Randy Acker, the whole team, Boris Beats in the Hood,
Eddie the Ass Eater, Sonny DBT, just, you know,
shout out to everybody in the team, Dream Champs family,
and let's just get right into it.
Let's go.
So what is the worst thing of the music industry?
What is the worst thing?
Completely went in.
The worst thing about the industry is this.
You work so hard.
That's true.
Net 60 sucks. That's real for That is true. Net 60 sucks.
That's real for promotion.
Right.
What the fuck is Net 60?
I've never heard of it.
I don't know what that is.
Hold on, hold on, hold on.
No, no, no.
That's a record book.
Let's explain to them.
Let's explain to them.
All the people that are
promoting your records,
when you're on a major
record label,
they don't get paid
until Net 60.
Net 60 is an invoice.
They get paid 60 days later.
60 days later.
60? When the? Nah. No, is an invoice. They get paid 60 days later. 60 days later. When the...
No, no, no.
I'm not getting paid.
I'm on your page.
I'm not going to name no labels.
I'm not going to name no labels.
Some people pay net one year.
Yo, Shampoo,
when's the last time...
I'm still waiting for checks.
You feel me?
So the guys that are working these records on these major labels, Yo, Shampoo, when's the last time? I'm still waiting for checks. You feel me? I'm still waiting on a check from three months ago.
So the guys that are working these records on these ladies later.
Nah, man, I never heard of this.
I swear to God.
Look, we're all on the same page.
Because you got to understand this.
Nori's an artist, right?
Nori's an artist.
So as record label execs and reps, we don't tell the artists what we go through.
We want to make sure the artists
know you had a good time.
Yeah.
This is fantastic.
Absolutely. All the money is funded by the
promoter. Absolutely.
We don't even get our checks up three months later.
They're funding their own money
and they're getting paid back
by the record label.
They're not getting reimbursed Number one
They're just getting their
Their check
Net six
And it's times
And it's times
That you're with an artist
I've never heard of this
And it's
It's times that you're with an artist
And no legal fees
For fucking sniping the rest
It's times that you're with
You know what
The thing is
The artist never knows
You don't want to put your artist
In that state of mind
Like don't worry about that bullshit.
That's why they hire us.
That's why we cost what we cost.
We the front line.
Exactly.
We go through a storm.
We going through all that because it's just to you and it don't need to be to you.
Sweetness, I want to ask y'all something because from our era of doing the street team stuff,
y'all still signing the waiver for like putting up Snipes?
No, no, but the Snipes Snipes is no more.
They get fired.
Back in the days, yes.
We had to sign a waiver.
No, back in the days.
You know how you saw
your posters everywhere?
Yeah.
We had to sign a waiver
that released the label
from the obligation
that we got to run
the street team for that.
And I have to give props
real quick to Echo because we worked for Echo Clothing. And Echo's a street dude that did the obligation. And I have to get props real quick to Echo
because we worked
for Echo Clothing
and Echo's a street dude
that did the graffiti
and they came in,
they made us sign
the same waiver
but they flew me out
to his headquarters.
We signed the waiver
and then his lawyer
was there
and when he walked away
and then the lawyer
came back and said,
y'all signed that,
that's official
but if anybody
in your team
gets locked up for that,
here's my card, y'all
call me, and I'm gonna bail them out.
Not everybody do that, but one thing
artists don't... No, that's a good
one thing artists don't realize.
One thing artists don't realize, right?
It was the era of, back in the
day when I was working Ja Rule,
Exodus album, and
Fat Joe's album, right? And this
is when The 50 Cent
And the Fat Joe shit
And the Ja Rule shit
Was going down
The MTV Awards
Y'all remember
Y'all was there
Of course
It was going down
Like people don't understand
They was there
People don't understand
The war
On the street
That's why I did
The Border Di campaign
For pumping
That's the first time
I met these guys
Right so hold on
I don't want to cut your wisdom
Right
This is
Talking about How the artists Don't understand The street teams Being that Like being that Scott. Right, so hold on. I don't want to cut your wisdom. This is talking about
how the artist understands.
The street teams being that G unit.
No, no, it was Violator.
God bless them. Chris Leiter.
Violator.
Fat Joe was on Capital
at that time, so they hired me to do
Capital, and I was doing Def Jam
also. And Lil' Lavin was running Capital at that time.
Right, so I'm doing I'm doing
I'm doing Ja Rule's
Exodus album
and I'm doing
and Shampoo or somebody else.
Right, and I'm doing
Terror Squad
I mean Fat Joe's album.
Are we still doing
Def Jam?
Now Violator send out
Now Violator
Hold on.
Violator is promoting
50 Cent.
So Violator says
these two niggas
can't live in the street.
So now they're ripping down all the posters.
So as you're working crazy, putting up the posters, you're out all night.
You're out all night, 3, 4, 5 in the morning.
Replenishing those.
And these motherfuckers are ripping your shit down.
But remind you, there was the Kachina hurricane that year.
Yeah.
Because it was the empty awards.
Yeah.
So now I'm fighting all these niggas. Yes, remember? That's what I tell you. It was the war of the streets that year. Yeah. Because it was the Empty Awards. Yeah. So now I'm fighting all these niggas.
Yes, remember?
That's what I tell you.
But this is the
war of the streets
that year.
But what I'm trying
to explain to y'all
is that the artists
don't understand
the war we go through.
Because why?
The label's like,
yo,
we have to get
Ja Rule's album
Exodus moving.
Right.
We need Fat Joe's shit moving. Right. We need Fat Joe shit moving.
Right.
And Violet is like, anything shaking, tear it down.
Right, right, right.
And I would be on it.
So now I'm out here putting up this shit, and I'm going three blocks down, and I come back, all this shit's ripped down.
So I'm like, yo, who the fuck is doing this shit? So I'm walking around, looking around, going around, and I see a violated truck going by.
I'm like, there they go right there.
So now you got to chase that motherfucking truck down and beat them niggas up.
It's war.
It's real life beef.
But remember, you don't know the artists.
And we couldn't even go to the show.
Yeah, they don't even let you.
You don't even get in the club because why?
They didn't give you a wristband.
No, he's a street team guy.
Stand outside.
And now you battling for position.
So now Violator's ripping everything down.
Exodus, Ja Rule's no good in the street.
Fat Joe is no good in the street.
These niggas gotta go.
And 50 Cent is raining.
So we gotta battle.
Now it's beef. It's real life beef.
So now we fighting these niggas.
We scrapping. We like, this is real
blood. Niggas is spilling real blood in the street.
And then Sean Perez and
Pecos had to come together and be like,
we on Sean Perez's side at that time. Yeah, that era, we doing nothing. And they had had to come together and be like, we on Sean Perez's side at that time.
Yeah, that era, we doing nothing.
And they had to come to us and be like, yo, Jay-Z and Puffy hangs out.
Jay-Z and, you know, they go to fucking the Hamptons and have fucking martinis.
You know this, right?
Y'all niggas got to chill the fuck out.
Us in Miami, we had a good vibe with helping on with other teams.
We never dissed each other.
Nobody fucked with us.
It was foul.
Real talk, we had when out of town niggas came in.
Out of town motherfucking streets.
They were trying to fuck us up.
It was the battle of the streets.
That's what we had to fight them.
We always held each other down.
We always like, yo, get that block over there
sweetness, I'm way over here. We always helped each other down. We always like, yo, get that block over there, sweetness.
I'm way over here.
You know, we always helped each other.
But Ja Rule and Fat Joe didn't.
No, I'm sorry.
Fat Joe knew.
Ja Rule didn't know the battle we were going through on the street.
That was DJ Epps.
I had the Junior account, and you had that account.
I didn't even talk about that.
What are you talking about?
When Epps was G-Unit?
Is that what you're talking about?
Yeah, I remember. I was his assistant.
Remember? We even met up in the corner.
Eddie!
No, no, no.
The turnstile's coming.
We started fighting, niggas.
I'm looking at Pooh. I'm like, holy shit.
Pooh has no idea that was me.
I'm looking at you right now.
It was me. It was out. It was me.
It was out.
Yeah,
it was war.
Holy shit.
It was war.
It was war.
It was war on the streets.
It was bad,
but it was good.
All those buildings
that you see on Biscayne,
right?
They were all being built
when we were doing street teams.
So it was nothing but gates.
So all we did
was put up our posters.
But then when niggas left at 2 a.m.,
I was there at 3 a.m.
And then this nigga
was there at 4 a.m.
I'm out there.
Taking out posters. Yes, you got to understand., I was there at 3 a.m. And then this nigga was there at 4 a.m. I'm out there.
Taking out posters.
Yes, you got to understand that it was a competition.
It's war.
And I don't know Ja Rule.
I never met Ja Rule.
And the other point of the story is when the cops catch you,
ain't no label coming to save you.
No one.
The label's not going to bail you out.
Nobody. You're doing it for self. None of y The label's not going to bail you out. Nobody.
You're doing it for self.
I'm not going to get none of y'all niggas' niggas. Nope.
Nope.
That's the artist.
The artist don't give a fuck.
No label has ever come to bail me out.
We don't even know.
We just find that they struggle today.
That's why the street team stuff is a culture in itself.
Right.
Absolutely.
It is a culture.
And that's why, look.
Look at Pooh.
He's known me for what?
Two and a half years.
Nah, 15 years.
No, for a minute.
No, I believe him.
I grew up under him.
I looked up to him when I would be on conference calls, and I wasn't allowed to talk.
You can't talk.
Why?
Why couldn't you talk?
Because she's just starting.
I was starting.
She's just starting, so you don't deserve.
She wasn't the market leader from Miami, so I played my position.
You in battle when the sheets hit. Yeah, but you are a Miami market leader. It don't matter. you don't deserve. She wasn't the market leader from Miami? No, you don't deserve. I'll play my position. You in battle when the sheets hit.
Yeah, but you are Miami market leader.
It don't matter.
It don't matter.
What do you mean it don't matter?
Now, now.
She was starting.
She was starting at that time.
Wait, you guys are on conference call.
Back then was Jax, Epps, Lex.
No, no.
Who were you working for at the time?
For all those niggas that he just mentioned.
But who?
Were you the Miami rep?
No.
No, she was just the part of the team.
No, the student, you gotta think about the student.
I'm on a conference call, I'm the Miami rep.
I'm like, I'm talking my shit.
No, with them, you gotta think about it like the student became the teacher.
Right.
Like, I played my position and did what I had to do to be able, I was like, I know what I want.
No, I know what you did.
And the more of what I'm trying to explain is like what Nori told me when I was working his record before.
He was like, yo, I didn't know you go through this shit.
I didn't know you.
I never knew you did this.
My man, I'm banned from three clubs right now.
You know that.
You know, God bless.
Hold on, hold on, hold on.
I definitely want to pick up.
I definitely want to pick up.
I definitely want to pick up Fat Joe because Fat Joe, when he was independent,
he's still independent, but he had a capital deal, a battery records deal,
and he put out his album.
And we was going toe-to-toe war for everybody for Fat Joe.
Fat Joe was like, yo, Shampoo, where you at?
I said, yo, I'm over here.
He's like, yo, meet me here.
And gave me $1,000 out of his pocket. He's like, yo, my nigga, I see what you're said yo I'm over here He's like yo meet me here And gave me a thousand dollars
Out of his pocket
Like yo my nigga
I see what you're doing
I appreciate you here
Artists ain't
Niggas don't do that
That goes a long way
Niggas don't do that
They don't understand
The sacrifice that
We put in
To get them
Their visibility
Because
They wasn't hot
They wasn't hot at that time
Because they think
All the money that they're giving us, we keep.
But we don't.
We keep less than half.
Because we're taking care of the city because we don't leave.
First of all, let's be honest. The regular labor pays
bullshit. Absolutely.
Let's keep it honest,
God damn it. All the way.
The regular labor pays bullshit.
They pay all of us as a
company. And then we have employees.
And that money gets diluted.
And I ain't looking for no regular label.
Or no deal or nothing.
But let's tell the truth.
So how the fuck did they treat the street team?
Or what is this perspective?
No, they treated the street team disrespectful.
It was always disrespectful.
They treat us like shit.
And we make them look like some royalty.
If you allowed it to be disrespected.
And I'm not saying this because I'm on the show and I'm talking shit.
I really promise you that I was always the person that was.
Because you was the boss.
No, no.
I was always foul on the conference call.
I was always argumentative.
But you was the boss.
You know me.
I was always talking back.
You was hiring everybody.
Yeah, but I was always talking back to the person running the conference call.
I hated conference calls, number one.
Because you had someone on the conference call from the label.
And they talked shit.
And everybody in the sub markets were just listening.
And this guy's barking on everybody.
And it's like, yo, fuck this dude, man.
Fuck this motherfucker.
What the fuck?
Who are you guys?
And I'm not going to name no names,
but one of those dudes came to Miami and barked on me.
I said,
bro,
where are you?
Found blue.
I'm coming.
And when I saw him,
he said,
no,
I was just playing,
bro.
I was just playing.
I was just kidding.
Every time.
And I'm not naming no names,
but I worked for Def Jam at the time.
That's the only thing I'm going to say.
Every time.
Frank Johnson. Every time. Frank Johnson.
Every time.
And social media makes it even worse.
No, Frank Johnson was a good guy.
Social media makes it worse.
Especially when DJs want to show their plaques and all this shit.
Excuse me, I got a bathroom.
Bathroom break for me.
Do we get a bathroom break?
Yeah.
Everybody gets a bathroom break.
Hold on, hold on.
Let's take a break.
It's a cigarette break, too. Let everybody go to the bathroom on Let's take a break It's a cigarette break too
Let everybody go to the bathroom
Let's go smoke
Yo, roll up
Yo, Mr. Lee
Come over here
Give me one
A little bit of something
I ain't smoke all day
You got so many accounts.
Beckas told you to relax, too, right?
Beckas?
Beckas strong.
Beckas?
Beckas was the one.
God bless him.
Beckas left you, but.
I know he did.
He left me.
He went to Roc Nation and became the big guy.
But Beckas was the guy, God bless him, when he fired Theo Brown.
He came to me.
Wow.
No, he came to me. He came to me. Wow. No, he came to me.
He came to me and was like, yo, Poo, come outside with me.
And, like, whenever the senior VP tells you, yo, come take a walk with you,
like, you're like, oh, shit, he about to fire me.
So he's like, yo, come walk with me.
So I walk outside with him.
He's like, yo, I know Theo brought you in, and that's your man, right?
I'm like with him. He's like, yo, I know Theo brought you in, and that's your man, right? Yeah, I'm like, yeah.
He's like, yo, but after 4th of July weekend, we about to let him go.
I just want to let you know.
You know what I mean?
I want to know what you going to do.
I said, nigga, I'm with you, nigga.
I'm with you, back out.
I'm sorry.
But me being a real nigga, I told Theo, yo, Theo, they going to fire you after 4th of July. I'm with you. I'm with you, back house. I'm sorry. But me being a real nigga, I told Theo,
they're going to fire you.
And Theo was like, nah, nigga, I got a contract.
I got a contract.
I'm like, nah, I spoke the fact you out here.
He was like, nah, they're not.
And then he called me like, yo, man, this is bullshit.
These niggas, fuck these niggas. They let me go. They let me go, pooter. I was like, nah, they not. And then he called me like, yo, man, this some bullshit. These niggas, fuck these niggas.
They let me go.
They let me go, poodle.
They let me go.
I was like, I told you.
Pekka told me.
And then Pekka's a foul nigga.
Pekka's like, yo, boo, come in the office.
I want to talk to you.
Yo.
Did you tell?
I want you to do Theo's job.
Foul.
And I'm like, I'm in, nigga.
What I gotta do
You in charge of all these niggas
Go go go go
We got a new artist called
Fucking the snowman
We got a new nigga called Rick Ross
He got a record called Hustler
And we got a new girl from Barbados
That's called Rihanna
That was a big movement
We had like millions
And we had the makeup.
And it took a lot.
They had the tour bus.
Yo, look, you can relate.
And I'm going to give you something that Nori can relate to where he understands a little bit more.
I can't relate to none of them.
No, you will.
You will.
You can relate to it, by the way, when I was pushing Ciroc on you.
He likes to throw this out there.
No, I have to.
I have to.
Because it makes sense to what we're talking about right now.
He likes it.
He likes it.
I was the first person.
I am the tastemaker.
It's the beginning.
It's the beginning.
It's the beginning.
I pushed my job working for Prez and them.
They didn't even have the Ciroc company pushing it yet.
It was going through PMI, Power Moves, Inc., and Prez and them.
They would send me a case, and they were like, yo, push this to the tastemakers.
The tastemakers was like, I don't want it.
I would push it to Noria.
I'm good.
I couldn't give it away.
I was a great goose guy at the time.
You know what I'm saying?
So what I'm trying to say, the point of this is, is that it's the same thing.
Like, look at where it's at now.
It takes so much blood, sweat and tears.
A lot of rejection. That's what the street team world is. That's what the promotion world is. That at where it's at now. It takes so much blood, sweat, and tears. A lot of rejection. That's what
the street team world is. That's what the promotion
world is. That's what it takes. And that's why we don't have no more.
We don't have any more.
And then when it's all said and done,
nobody remembers the person that was on the
battlefield in the beginning.
And that's fine, but we know that.
Absolutely. We don't need anybody to
recognize that but ourselves.
To be fair, there's only a small group of us.
So is there anybody that...
If you hire shampoo, you got to hire sweetness.
If you hire sweetness...
All right, but is there anybody that you personally felt like you did so much for their career?
Hell yeah.
All of them.
And they don't recognize you personally.
All of them.
But you know what it is?
It's not...
Who?
Jason Derulo.
That's the R&B nigga, right?
Yeah.
He from Miramar?
He's from Miramar.
He's from Miami.
He slept on my motherfucking couch, yes.
Oh, facts.
We can talk about that.
He's like, damn, your couch is pissed.
Yeah.
But you know what?
Like I said, I'm in hip-hop.
He turned pop, which I knew he would.
Who wants to work with the person that soothes? At the end of the day, I'm in hip-hop. He turned pop, which I knew he would. Who wants to work with the person that soothes?
At the end of the day, I'm in hip-hop.
I'm not in the pop world.
I don't want to be in the pop world.
I don't want to do country.
I don't want to do nothing.
I'm in hip-hop.
That's what I want to be a part of.
I want to be a part of hip-hop history.
So, yeah, that's fine.
Like I said, I will take that L.
Because at the end of the day, I am who I am.
And I got so much more going on.
Facts.
The Medal of Honor is the highest military decoration in the United States.
Recipients have done the improbable,
showing immense bravery and sacrifice in the name of something much bigger than themselves.
This medal is for the men who went down that day.
It's for the families of those who didn't make it.
I'm J.R. Martinez. I'm a U.S.
Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of
Medal of Honor Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake,
the first Black sailor to be awarded the medal, to Daniel Daly, one of only 19 people
to have received the Medal of Honor twice.
These are stories about people
who have distinguished themselves by acts of valor,
going above and beyond the call of duty.
You'll hear about what they did,
what it meant,
and what their stories tell us
about the nature of courage and sacrifice.
Listen to Medal of Honor on the iHeartRadio app,
Apple Podcasts, or wherever you get your podcasts.
A lot of times the big economic forces we hear about on the news
show up in our lives in small ways.
Three or four days a week, I would buy two cups of banana pudding.
But the price has gone up, so now I only buy one.
The demand curve in action.
And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek.
I'm Max Chavkin.
And I'm Stacey Vanek-Smith.
Every Friday, we will be diving into the biggest stories in business,
taking a look at what's going on, why it matters, and how it shows up in our everyday lives.
But guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer
spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even
the signal chats that make our economy tick.
Hey, I want to learn about VeChain.
I want to buy some blockchain or whatever it is that they're doing.
So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
This Pride Month, we are not just celebrating.
We're fighting back.
I'm George M. Johnson, and my book, All Boys Aren't Blue, was just named the most banned book in America.
If the culture wars have taught me anything, it's that pride is protest.
And on my podcast,
Fighting Words,
we talk to people
who use their voices
to resist, disrupt,
and make our community stronger.
This year,
we are showing up
and showing out.
You need people being like,
no, you're not going to tell us
what to do.
This regime is coming down on us.
And I don't want to just survive.
I want to thrive.
You'll hear from trailblazers like Bob the Drag Queen.
To freedom!
Angelica Ross.
We ready to fight? I'm ready to fight.
And Gabrielle Yoon.
Hi, George.
And storytellers with wisdom to spare.
Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
The American West with Dan Flores is the latest show from the Meat Eater Podcast Network,
hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck.
This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories of the West.
I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best-selling author and meat-eater founder Stephen Ranella.
I'll correct my kids now and then where they'll say, when cave people were here.
And I'll say, it seems like the Ice Age people that were here
didn't have a real affinity for caves.
So join me starting Tuesday, May 6th,
where we'll delve into stories of the West
and come to understand how it helps inform the ways
in which we experience the region today.
Listen to The American West with Dan Flores
on the iHeartRadio app, Apple Podcasts, or wherever you become a threat.
Now you're aggressive.
Now you're aggressive.
I'm a female.
I'm a female.
And I'm a woman.
And you bitter.
And you bitter.
So what they do, what they do, what they do.
Okay, I'm bitter.
Yeah, but what they do, they fire you and hire your underlings.
No, and they've done that.
Yeah.
But you know what you do?
Then you remix your fucking career.
And you keep it moving.com.
But then it's hard for you to get back in.
No, my man.
No, no.
I don't want to go back in.
I elevated.
I moved forward.
But not everybody's that fortunate.
We worked.
Look.
Well, I don't know if Sweetness remembers or knows or remembers.
I worked just like you.
I worked every.
We worked.
We worked, actually.
Come on.
The whole company.
The whole company.
We had every account
Under the sun
I admire that
Y'all niggas are still together
And then you guys know
I'm sure you understand this
I see it
As the industry changed
This is team right here
As the industry changed
The different underlings
Changed
Turned to undercut
Yeah
So if you did it for
A thousand or fifteen hundred a month
They did it for
Eight hundred a month
Facts
And then it
And then it started shifting. Absolutely.
And the people that you kind of
trained and helped them
and showed them the way were jacking
your accounts. Facts.
So what do you do? It's either one, which I wanted
to beat all the asses,
and then you just keep it moving and just
remix it into another career, do other things,
do other things. You know what I'm saying? We still kept
other accounts, but that's the type of career that we chose.
That's the path we chose.
Hold on, hold on.
I want to ask you a question.
When did you stop and say, you know what, I can't do that no more?
Because in our world, we still fighting that wall.
Yeah, and we're still figuring it out.
What made you say, like, yo, I can't do that?
You don't even know that.
I've transitioned from being
a record promoter to,
now I'm a DJ manager,
and I know you had a conversation
with one of my DJs,
and he was like, yo,
he actually thinks it's a great idea.
I was like, absolutely.
It was natural for us
because we've known each other
for so long.
But let's be real
and let's be business with us.
We know that I'm only as strong as you,
and you're only as strong as me as we keep our positions together.
So I'm going to use you and use me, but let's be real with each other.
I'm lost with what you're asking me right now.
Back to my question.
What made you say, I don't want to work these records no more?
Right.
It was never about not.
It was that we were doing something.
It made money.
We had a recession in the United States.
When the recession happened, you have to look at it economically-wise.
It's not just the industry.
The industry was suffering.
Then the recession happened.
And you're still a DJ at this time.
Yeah.
Well, I mean, I'm always a DJ.
Right.
Forever.
I paid my dues as a DJ.
So I'm a motherfucking DJ.
You know what I'm saying?
I've been in the clubs every fucking day for mad years.
But you've been through the recession.
At the end of the day, we were the only people
that you could hire.
We made it a point that when you come into this
market, when you come into this lane, when you come
into this label and the music business, and in
this city, the only people you can hire
is this person or that person.
But to what he's asking me, though,
not to cut you off, but
to what he's asking me, the recession started to make people, the underlings, like you mentioned, undercutting the people in the market.
And I'm sure this is happening market-wise, nationally.
So the young dudes that were the interns or whatever of all the promoters started saying, you make a G, I'll do it for 500.
Facts.
So what happened was I can do it for 500.
And then there was a shift of the guard.
People from the label started moving around because of the recession
or because of some other shit started shifting.
They were leaving their positions.
And when people leave positions,
they start looking for other people who are going to be loyal to them.
And so all that shifting that happened started changing the money,
changing the accounts that were coming to us,
and then we all had to make a decision.
What was the year that you just said, nah, no more working records?
No.
If you call me right now and say, E, will you work on records?
You still in.
You still in You still in
What are you paying
Yo Eddie
What are we doing son
That's what I'm saying
Yo Eddie
Let's go 70-30 my brother
But see that's what I'm saying
But E
But to be fair
Can you really deliver
What you delivered five years ago
And that's why my point
I will
I will never
That was my point
As to what I was saying before
I will never do anything
That I cannot do
Honestly
I get it
You know what I'm saying?
We've cornered the market to the point it's like, if you want to go that route, we're
the only motherfuckers that can do it, and that's why you got to pass where you pass.
At the end of the day.
Point blank.
We've got to go, and we're going to be the only ones to keep it going.
No, what happened was, what happened was, the street team guys became executives.
So they forgot about
the beginning of it.
Absolutely.
The conversation of the DJ.
Now their conversation
is with the PD and the MD.
It's not about,
yo, did you hit his record yet?
Right.
Now it's,
I need these slots.
What's going to cost me?
So it's a different conversation
with the guys that started all the
guerrilla marketing. They're gone.
There's only a few
of us that still believe in
the beginning of the roots of this shit.
I know Sweden is going to hate this, but we need
to start beating up DJs again.
You can't. Why would I hate them when I'm the one who does it?
You can't.
But you're blaming the wrong people.
You're blaming the wrong people. You're blaming the wrong people.
No, you can't do that.
Hold on.
You're blaming the wrong people.
You can't beat up DJs.
You can't do that.
No, you can't do that.
First of all,
been there, done that.
And second of all,
I learned.
I'm going to play it
or I got you.
Because look,
as a businessman,
we work.
That is the problem though.
We work.
Just don't say I got you.
No, but as a businessman,
we work multiple artists.
So you have to pick
and choose your battles.
So I'm working for Def Jam.
I'm working for Epic.
I'm working for Universal.
Epic got a hot-ass record right now.
But Def Jam is cold.
I can't beat you up because you're not fucking with Def Jam records.
But say, yo, y'all niggas is fine right now.
I'm fucking with these niggas.
But that's the game.
You can't do that.
You can't do that.
But I'm not mad at you. But don't tell me, yo, niggas. But that's the game. You can't do that. You can't do that. But I'm not mad at you.
But don't tell me,
yo, I got you, dog.
No, but Eddie.
No, but Eddie.
But Eddie.
But that's why
you gotta have tough skin.
No, but that's why.
The wine.
The wine.
But that's why,
like he said,
we're in the front line.
I'm like, you scared
though, I'm bitter, bitter.
Oh, you gonna plug my artisan?
You gonna plug my artisan?
But you can't do that.
I'm good for you.
That's relationship.
But that's relationship right there.
You're proving my point.
Fuck whether it be MDs or PDs, being honest.
Just be honest.
There's something that I call the industry talk.
They will tell you whatever the fuck they need to tell you to get you the fuck out their back for that 1.5 seconds.
I got you.
I got you, my dog, whatever.
Call Sweetness. She got you. I got you, my dog, whatever. Call Sweetness.
She got me.
Whatever, whoever.
I got you.
But what you do is...
You know my favorite line is,
poof.
When you're trying to get around a record,
you know my favorite line is,
yo, I like the beat.
Yo, but this is the thing.
I'm good.
This is the thing about it.
As a music executive,
you have to keep working the records.
No matter the ups and downs side
because you can't get caught
up in the label
bullshit.
You have to keep going.
Not even psychologically.
But if you think psychologically, I bet you I can
ask everybody in this room and they know one radio
commercial. 1-800-411-PAIN
Consistency
They're killing the game, yo.
That's what I'm saying.
Like, if you consistently
hear something,
even if it's just a chorus,
that's what we're important.
That's called programming.
That's what I'm saying.
That's programming in the brain,
but that's what we do.
Even if the DJ just plays
the chorus,
and that's all they
fucking recognize
when they hear the radio,
that's what we're there for.
And like Shampoo said,
sometimes DJs...
Yo, props to Sweetness on what she's saying right now.
That's real talk. That's real talk
right now, Sweetness. I give you props for that.
That's real talk.
It's facts.
That's science. What you saying is science?
Which is why
I know for a fact, like if I know if this DJ
plays it at this... That's why I tell them, I say,
all I need is 30 seconds. I don't care.
On the radio, we only need a minute and 30 seconds for it to
register. But I only need 30 seconds for
somebody to be like, I just heard this
in the club last night. Wait, hold on.
Where the fuck you get a wand? Open that.
You have it in your pocket? He has a gun?
This nigga was doing...
You had that shit in your pocket the whole time?
Nah, you just got patience.
I'm sorry. No, I do have patience. I'm in the club.
That's why you don't work VE. That's why you don't work records no more.
No, but I've been in the club since I was 18 years old.
Time out.
Listen, I've been in the club.
If you want to hear about patience, when I started working 10 years ago with y'all.
Can we say, no, let's speak from spirit.
Eddie, Eddie was your mentor?
No, he was my competition
Was he foul?
No but he showed
He was also my teacher
He was my
We had
I love her
He was your sensei
I love her
He was my sensei
Sensei
But mind you
I had to be in the club
I had to be at the club
40 pounds of vinyl
On my back
At 10 o'clock
Damn
What are you a fucking
That was a good day
That was a good day
You had five vinyls That was a good day. That was a good day. You have five vinyls a DJ.
Those were the good days.
Those five DJs.
She worked the vinyl days.
Exactly.
That was a good day.
That's it.
I'm good.
That's the difference.
No, you came down and worked the vinyl days.
No, but that's the difference between.
I don't mean to cut your wisdom, sweetness.
She's an alpaca.
No, but this is the difference between then and now.
Yeah, no, no.
Back then, DJs appreciated when you was the record promoter.
When you showed up with new records.
And you gave that nigga that vinyl.
We were God, remember?
When you gave him that vinyl.
You know what I remember?
I used to do that meet and greets at Oxygen.
I used to put my little post-its on your vinyl.
Like, thank you for holding me down.
Love you.
I have my post-its.
Back in the days, we used to do that cream.
It was a different time.
She's a girl.
She's a girl.
Don't forget. Don't forget she's a girl. Yo, but tell them the truth. Like, for real. Like, a different time. She's a girl. She's a girl. Don't forget.
Don't forget she's a girl.
But tell them the truth. Like, for real. Like, you was there.
No, you was. Stephen, you was there.
I'm sorry. You was there.
No, no. What you're talking about is absolutely correct.
I was there in my mind, for sure.
You was smoking in the trailer.
You was in the trailer.
He was in the trailer.
I'm going to tell you something. For the sake of a segue,
for the sake of a segue, we used to have the DJ meet and greets at Cream back in the days.
All of us, Khaled included, would have to come there and pick up records.
And for the sake of a segue, Khaled and Eddie caught beef that started a massive beef.
People appreciated that.
That's when the G-Unit and Terrence Scott, that's when Khaled and Epps had the biggest beef. This a massive beef. And that's when Calvin and Epps that's when the G unit
in Terrence Scott
that's when Calvin and Epps
had the biggest beef.
This is super way before that.
My man in Coconut Girl?
No, no, no.
This is super way before that.
I have to dress
the elephant in the room.
You have to dress
the elephant in the room?
You're going to dress
the elephant with what?
What's the elephant in the room?
Gucci?
Uh-uh.
Fedora.
A fedora, okay.
A hat?
Is there a problem with Khaled?
And who?
DJ EFN.
No, man.
No, no.
What there is is there's history.
So I want to address it when we come on the show with Khaled,
not to address it on some negative shit,
just to laugh about it because there's laughable history.
Laughable history.
And it had to do with you.
And it had to do with you. And it had to do with you.
That's what I think is hilarious.
Again.
You are the common denominator of the history with Khaled.
I feel like I got to relax.
Enough or nothing.
Because we're putting way too much on it.
There's so much history with Khaled.
And even despite what Luke has been saying lately.
There's a magazine cover with you, Khaled, and DJ.
Epps and Irie.
Epps was there too.
Epps and Irie.
Epps and Irie.
Yeah, Epps always been there.
Epps was supposed to be the key.
That's my guy.
A lot of people don't know that.
Epps used to do a lot.
Epps took me out to strip club.
I'll keep it 100.
Wait, wait, wait.
You were stripping?
You were stripping.
Check off that pole, daddy. You know stripping? You were stripping. Wait, wait, wait. Chuckle off that pole, daddy.
You know, fuck that tiger shit.
Whatever.
Yeah.
Tiger shit.
Tiger shit.
Tiger shit.
I never knew you was on the pole.
I never knew sweetness was on the pole.
Sweetness, you was on the pole.
Is that how you got the name sweetness?
I was about to say Like wait
Y'all didn't say sweetness
Like where did it come from
Did Eddie give you that name
No
And he said
Licky lick
I slay
All right
No
Sorry
That's sexual harassment
That's sexual harassment
Sorry
Let's get back to music
Sexual harassment
It's not sexual harassment
No
It's nothing
He changed my life He kept it real He changed my life I For me, it's not sexual harassment. No, it's nothing. He changed my life.
He kept it real.
He changed my life.
I'll give him that credit.
So what?
The apps knock it down?
Let's just throw that out there.
Okay.
Wait, wait, wait.
But how did he change your life?
How did he change your life?
He was like, if you really want to know the story.
Yes, yes, yes.
We do, we do, we do.
There's a story behind it.
I love Miami stories.
I'm going to try to keep it as short as I can.
I got into a car accident a senior year, right?
One of my homegirls, I was working at another job, Sun Surveys, if anybody's from Kendall.
Kendall?
Everybody had a job there, right?
That was my senior year.
I learned I could get work experience.
I got into a car accident.
One of the girls that was working there, she was on probation.
She was like, yo, I know how you can get your car fixed for $2,000 real quick in one or two nights.
Mind you, that day job was going to take me three, four months.
I needed my car, right?
I went to the club.
I figured, oh, I could do this.
He was like, yo, what do you want to do with your name?
What club?
What club?
You have to.
You have to.
Start crazy.
Yeah! What club? You have to. You have to. They're crazy.
I've been there.
I've been there.
I've been there.
Don't you know I'm local?
And I went in there and I did my dance and I had a better body.
Don't get it twisted.
So when I went in there, I was like, holy shit, they threw so much money. I was like, holy shit a better body Don't get it twisted So when I went in there I was like holy shit They threw so much money
I was like holy shit
I could probably pay
My card tonight
So then when I get off stage
Nigga's like
What's your name
I'm like yo sweetheart
He was like
We already have a bitch
Named sweetheart
I was like alright
Who said that
DJ Epps
Huh
Who
No not yet
Epps is not in this
It's not there yet
He's not in this
It's not in this
That's what I'm trying to go
As fast as I can
So that you can get to the point
You know I'm like Alright fuck Let's do in this moment. It's not in this. That's why I'm trying to go as fast as I can so that you can get to the point.
You know, I'm like,
all right, fuck, let's do sweetness.
We did sweetness.
So I'm in that bitch. I'm making stupid money.
I move out of my mom's crib.
I'm like, all right,
I can get my own place.
I'm 18 years old.
I'm doing work experience
because I get out at 12 o'clock.
Right?
So now all of a sudden,
I'm going to Oxygen on Tuesday nights.
That shit is popping.
I'm buying, exactly.
I'm buying bottles.
Coconut Grove, right?
Yeah!
Coconut Grove, baby.
I remember.
305, baby.
Absolutely. I'm walking in there with all my stripper
friends. Coconut Grove. Right.
And we're all buying bottles. At Oxygen
at that time, buying bottles was like $100.
$120, baby.
Yeah!
New York niggas like me was like.
We ended up making a movie.
We ended up making a movie.
Then finally, one of the promoters, his name is Asa.
He's still around.
Asa was like, yo, we've been looking for a female promoter.
Do you think you'd be down?
He sounds African.
He likes skin, curly hair.
I don't know if that's African.
Is he African-ish?
I wouldn't say. I would say more Jamaican. Haitian? No, Jamaican. I don't know if that's... Is he African-ish? I wouldn't say.
I would say more Jamaican.
Haitian?
No, Jamaican.
No, wait.
Jamaican.
Jamaican with a Y.
Jamaican.
We got the drain in the building.
Go ahead, continue.
We buying bodies?
He's like, yo, we're looking for a female porn.
I'm like, what does that have to do?
Female what?
A female Pomona.
They said porn.
I said porn.
100% make sure.
Make sure.
Make sure.
I'm clarifying it for the listeners.
If you're strictly audio podcast, it's porn.
It's porn.
You know what?
I just want everybody in the podcast to know that I am the only female in this motherfucking
building.
No, there's one other female.
Any gigs?
Make some noise for them.
Hey, no, man.
I'm not co-signing.
And I haven't told this story in motherfucking 10 years.
So everybody.
Whoa, so it's been hurting you.
So listen, Amber Rose is not the only one.
Whoa, whoa, chill.
Whoa.
Like this started out as a stripper.
No, she gave us a stripper story.
I'm not famous.
We can't talk about that.
I've made it a point not to be famous. I've made it a point not to be famous.
I've made it a point not to be famous.
I'm locally famous and it's done now.
Chi Chi, don't get the chance.
You're famous.
Let's make some noise for that.
We're making you famous tonight.
Tonight.
Tonight.
This is coming out tomorrow.
Audio.
What's your Instagram status?
She is weakness.
She is weakness.
Go YMVS.
Free follow shampoo at YMVS.
What is yours, Joy?
I don't know.
Come on.
Let's finish this story.
No, no, wait.
Before you do it, do your social real quick.
All right.
If I get like a thousand followers tomorrow, I'll be mad.
This is what we do.
We do this promotion.
Tomorrow, we're not putting this out right now.
This is called promotion.
It's DA Real Sweetness. Coño. Ay out right now. This promotion is DA Real Sweetness.
Coño.
Let's make some noise for DA Real Sweetness.
All right, so go on.
Shampoo Y and B essence, motherfucker.
Please.
Bring it on.
Shout your shit out.
Absolutely.
Please.
My shit is a few good men productions, LLC.
Yeah.
That's your Instagram, nigga?
You got a L-O-C on you.
All right, nigga,
why you giving the company?
I'm just throwing them out there.
One more drink,
one more drink for you.
Man, I'm going to say
it's your rating at Instagram.
Your rating.
You have something
Eddie the Ass Eater?
Eddie the Ass Eater.
Eddie the Ass Eater.
You'll follow
Eddie the Ass Eater.
One thing I know
we can all agree on. One thing I know we can all agree on
One thing I know we can all agree on
At the end of the day
All you artists
All you artists coming up
Hold on, hold on, hold on
Hold on
I know one thing we all can agree on
All you artists coming up
And all you artists that's out there
Don't forget
Yo, so laugh a lot
Calm down, buddy
You still in Memphis?
I'm still in Memphis with the nigga.
I'm still there on Main Street.
Wait up for giggles to stop laughing over here.
Oh, my God.
Are you crying?
Chi-Chi get the yay-o.
He's so fast.
He's so strong.
That tiger bomb.
Tiger bomb?
Yo, it's not the time to...
No false flag, please.
What's fire-ton?
Fire-ton.
It got real.
All right, guys.
Please, calm down.
Sorry about my friends here. They're horrible. All right, guys, guys, please, come down. Like what I was saying, one thing.
Sorry about my friends here.
They're horrible. It's okay, it's fantastic.
It's what we do.
One thing.
This is ridiculous.
Chi-Chi.
He got the only dose.
He got the only dose.
Here we go.
One thing that I just want to make clear for everybody
And all the artists coming up
And all the artists out there
It's always the guys that's on the bottom
That works the hardest for you
And a lot of times you don't understand the sacrifice
That these people are putting out for you
So for all you artists coming up
Give love man
Because these people that you see on the way
Coming up you see on the way down
So always remember that
You know what I mean
Just always respect
Everybody that's always
At the front line for you
Just because you know
He ain't eating that
Mr. Chow's
And everything with you
Don't mean that he's
Not putting in that work
Oh how about
Respect everybody
You come across
Facts
Yeah that's true
You know what I'm saying
Cause you don't know
Who that person is That's right You want some wine what I'm saying? Because you don't know who that person is.
That's right.
You want some wine?
No, I'm good.
Taste some wine.
It's not Tiger.
No, I'm good.
It's wine.
You can relax.
It's lighter than that.
I'm doing it.
I had Tiger Ball.
I had vodka.
I'm going to be a tester right now.
Come on, man.
You can come across.
Say it to the people.
Say it to the people.
I'm just saying, yeah, you can respect everybody you come across.
No, no.
You should be careful.
Point the logo at them. Where are you going to talk? Where are you going to talk? I'll tell you. This is drink, yeah, you can respect everyone who come across. No, no. You should be careful. Point the logo at her.
Where are you going to talk?
Where are you going to talk?
I'll tell you.
This is drink, chance, shampoo.
Tell them.
Tell them.
What artist?
I feel like you got something.
I'm coming right back.
I'm coming right back.
Promise.
I'm promise.
I just had some shit to eat.
Yo, look, look.
Now, y'all got old school.
Y'all got old school beef.
Yeah, I mean.
She can come in and use like mean, you was ripping down her posters
when she was trying to come out.
No, no, no.
She was ripping down his posters.
What the fuck?
You wasn't ripping them.
Ripping our posters?
Let's be clear.
Sweetness did not rip
none of our posters down.
Even better.
That's fact.
Let's be clear.
She said she did.
No, I didn't.
Mad bitch.
Eddie beat her up. No, I didn't. I'm confusing that with something else. I've never seen her rip down another poster. Never. I clear. Don't stop. She said she did. No, I didn't. Mad bitch. Eddie beat her up.
No, I didn't. I'm confusing that with something else.
I've never seen her rip down on the person. Never.
I don't remember that shit.
I don't want your shit down.
And at that time, it was cool.
I'm calling it back.
At that time, it was a different time.
I'm calling it back.
At that time, it was a different type of time, baby.
I always said your sweetness.
You just said you ripped them down.
No.
You're not lying. You just said you ripped them down. No. You know, that was the Tiger Balm.
She was like a bomb.
You not lying.
You lying.
You not lying, right?
Exactly. The Tiger Balm make you think like, yo, that was me.
No, it was not me.
Never.
I think you told me you caught her one time.
Oh, quarter one.
Quarter one.
Quarter one.
What the fuck going on?
Oh.
Look, she turned red.
She turned red.
She turned red.
Ten years ago.
I remember.
I remember.
I remember when Nori.
And he was like, I'm so hurt that she did this to me.
She talks to my homeboy.
I ain't never seen that.
He's making that one up, but I'm going to roll with the story.
I never see that.
What story?
What story?
For the sake of entertainment.
That's a new story that just came up in this show.
Yeah, for the sake of entertainment. At the end of the day, came up in this show. Yeah, for the sake of it.
At the end of the day, man, for all you artists, niggas,
these are the motherfuckers that's on the front line, man.
Respect the game.
The Medal of Honor is the highest military decoration in the United States.
Recipients have done the improbable,
showing immense bravery and sacrifice in the name
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It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S. Army veteran myself,
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This five months, we are not just celebrating. We're fighting back.
I'm George M. Johnson,
and my book, All Boys Aren't Blue,
was just named the most banned book in America.
If the culture wars have taught me anything,
it's that pride is protest.
And on my podcast, Fighting Words,
we talk to people who use their voices
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This year, we are showing up and showing out.
You need people being like, no, you're not going to tell us what to do.
This regime is coming down on us.
And I don't want to just survive.
I want to thrive.
You'll hear from trailblazers like Bob the Drag Queen.
To freedom!
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Hi, George.
And storytellers with wisdom to spare.
Listen on iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me,
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We're back to Drink Champs Radio with rapper N.O.R.E. and DJ EFN.
To name other street team people that's out there that's doing it
or other people that's behind the scenes that's doing it.
How about this?
How about fuck that I'm gonna name a couple of people
That's not stars
But that work behind the scenes
From various different labels
Various
Various
I like the various people
Various is my word
Yeah them niggas is alright
Spanglish don't forget it
That's it
Alright
Alright
So you want me to start
Go for it.
Let's go.
All right, so when I say the name, you point to the person, okay, E?
Okay, I'm with it.
Oh, this is like a seance.
Death.
And he's alive.
Russell Simmons
Two thumbs up
The beginning
The godfather of everything
Anybody else?
You're in the game
Just one person
Let the one person go in
Julie Okay, okay, okay. Let the one person go in.
Julie Greenwall.
Oh, no.
Since you fucking slapped and snacked.
Go for it, buddy.
I think you cocked, yo.
What she did for you.
Nah, nah, nah.
What she did for you.
She never cut the checkers. Never cut the checkers. Cut nah, nah. What she did for you. She never cut the chicken.
Never cut the chicken or cut the fucking cheese.
What's going on?
I don't know what he's talking about. She's a very serious person.
I think we should pass the question.
I think we should pass the question.
I don't know if he's the right one.
It's complicated.
Next one, next one, next one.
He gave a thumbs up.
Next one, next one. No, let thumbs up. Next one, next one.
No, let him go.
We got to let him go.
This is a drink chance.
We got to let him go.
We got to let him go.
All right, go, go.
All right.
You got some?
So one of the greats in the game.
I love Julie Guerrero, myself.
Me too.
You too?
Come on, guy. I don't know who that is. One of the greats in the game. Julie Guerrero myself. Me too. You too? Come on, guy.
One of the greats in the game.
Okay. Go ahead, go ahead. Let's go
with another one. Sean Pratt.
Real. Go, Eddie.
Sean Pratt's real.
One of the best in the game.
Respect to Sean Pratt.
Sweetness. Boss.
Super, super respect.
Great at all. On the music tip?
On the girl tip.
I don't know,
whatever you want to give me.
I don't know,
I see a lot of like,
people like,
I respect more like,
Jaspo,
Rock Nation.
Wait, wait, wait, wait.
We talking about Sean Perez.
We talking about Sean Perez.
Yeah, just Sean Perez.
Definitely Sean.
Okay, okay.
Sean, Sean,
where did he get what you said?
You see my...
This nigga salutes the DJs. Like, if anything, that nigga true. Okay, okay. Sean Pratt? Yeah, what you saying? Well, it's been a while. This nigga salutes
the DJs.
Yeah.
Sean Pratt.
Big up Sean Pratt.
Big up Sean Pratt.
Shout out to him.
Shout out.
Sean Pratt's the
truth, man.
That nigga should
be working records.
Like, what are you
doing?
One of the best
in the game.
And he's involved.
Oh, wait, hold up.
Boss.
I got one.
Kevin Black.
No, no, no.
It's not the way
it works.
It's not your turn
to do any of that.
Hold you in the game. This is not the way it works. This's not the way it works. It's not your turn to do any of that.
It's not the way it works.
It's not the way it works.
You gotta relax.
This is called drink jazz.
You gotta relax.
Okay.
I had a good one. You fucked me up.
Damn!
Oh, I got one. Ready?
Oh, hold on. I picked the person.
You picked the person.
I said the name.
All right.
Rob Love.
Oh, wow.
My uncle.
That's my uncle in the game.
You can't say no.
Stop talking, bro.
I want to get everybody.
Okay, y'all got to remember that.
There's an age difference.
Okay, I'm going to start with Shampoo there.
One of the greats, the person that always wanted to copycat,
the person that always made me go hard,
he's the first guy that I came to Miami,
he had 50 young little motherfuckers pushing a scooter,
tearing up South Beach.
What are you talking about?
With orange jeans.
That was you?
See, hired by who?
And we was never young.
Rob Love.
Facts. Rob Love was the one. Who was he talking about? hired by who? Rob Love. Facts.
Who came up with the idea?
Us.
Who came up with the idea?
Exactly.
And that's what goes to show the protocol.
But that was memorable for me.
He got the money.
That made me be like,
that made me be,
Rob Love is one of them guys,
that made me be like,
yo, I want to do that.
That's dope.
That was when you was on Death Jet.
Why you throwing me in this shit?
Because you was on Death Jet.
I'm the behind the scene guy.
I'm bigging up the behind the scene guys.
I'm an in front of the scene guy.
Actually, no, no, no.
It's dope.
I got to say something.
You got Rob Love?
No, no, I got to say something about Rob Love real quick.
Went to the office.
We worked Tommy Boy when he was on Tommy Boy.
From the beginning.
Yeah, from the beginning.
Before Def Jam.
And when Eno went to Def Jam, he actually suggested you need to get these guys in Miami.
Make some noise for that.
When he signed to Def Jam, I don't know how, I mean, it's real to a degree because I saw the fucking picture framed in Rob Love's office.
He's there wearing a CHP Crazy Hood shirt.
Signed in the papers.
God damn it.
Real talk.
Real talk.
God damn it.
God damn it.
God damn it.
God damn it.
Part of my life.
Real talk.
Now, so anybody else
Rob Love? I got a Rob Love story.
When I went to Def Jam, he was
like, yo, we're going somewhere. And I was like, what you
talking about? He was like, nah, nah, we gotta be out.
I said, I'm a producer. I ain't trying to...
I gotta show you how radio is.
I gotta show you how... It was Keith Murray, I'll never forget.
And we went out to Philly.
So as soon as we entered... Did you smoke dust? Nah. Alright, my bad. It was just Murray, I'll never forget. And we went out to Philly. Did you smoke dust?
Nah.
Okay.
All right, my bad.
It was just natural high, the music.
So then we go to Philly, and we enter this radio station.
So me and Rob Love go in, and Keith Murray's in there,
and we walk in, we see nobody.
And we're like, what the fuck?
Where's everybody?
But we're hitting gunshots outside in Philly.
Pow, pow, pow.
Then all of a sudden, this little midget comes, yo, what's up? And I'm like, what the fuck where's everybody but we hitting gunshots outside in Philly bop bop bop then all of a sudden this little midget comes
yo what's up
and I'm like
what the fuck's going on
Keith's like
yo what's up dude
and it was a fucking midget
and he just taught me
he just taught me a midget
I don't think you can say that
can't you say midget
well we say midget all the time
no no I mean little people
I didn't mean that
we don't stand by his words
at drink champs at all
he made my free for all I'm like I'm with what I'm just saying No, no, I mean little people. We don't stand by his words at drink champs at all.
He said he's a creeper.
I'm like, what did I just say?
What did we say, little midgets?
No, little people.
It's little people.
I'm just saying, he just taught me that you don't just focus on making records.
You know what I'm saying?
They're not mad at it.
No.
I mean, lots of things.
Next one.
You got to be careful. He took it to the next level
and taught me like,
this is not all about
just producing.
I need you to see
how to work records.
I need you to,
these artists go,
so you can relate
when you create.
So he went the extra step.
You know what I'm saying?
Out of strength
and you know what I'm saying?
So we can't say,
executives don't do that.
You got to say little people.
Shout out to Rob.
Oh, you're going in again?
He's saying it. Oh, you're putting it back. Next time we can't say gay. Next So we can't say that. Executors don't do that. You got to say little people. Oh, you're going in again? He's saying it.
Oh, you're putting it back.
Next time we can't say gay.
Next time we can't say this.
You want some wine?
Take a glass of wine.
I can't say spit.
I'm going to spit.
All right.
Next one.
Next one.
Next one.
So Sean Peckos.
BX.
The godfather.
BX.
One of the best in the...
The star of the three teams.
One that did it the best.
Absolutely.
I wish he would have not left music.
I asked him one time about,
yo, what you think about this?
He's like, Shampoo,
if you don't got a wicked jump shot
or a left hook,
don't talk to me no more.
What do you mean by that?
I mean, there's no more music.
He's the Godfather of the three teams.
Yeah, he is. Pecos was the original, music. He's a godfather of three teams. Yeah, he is.
Pecos was the original, man.
He's the original.
He understood it.
Let me show y'all what it is.
That's why, man, Pecos, man, God bless, man.
When Pecos was in the game, niggas was getting money because Pecos was employing niggas.
There was real budget.
Pecos was putting hood niggas on to show them niggas how to get money in the corporate world.
Like,
niggas wasn't doing that.
Petcoz was doing that.
Like,
I was meeting motherfuckers
on conference calls
like,
who are you?
Yeah,
nigga,
I'm from Soundview.
That's it.
You know what I'm saying?
Like,
Petcoz was one of them dudes,
man,
that understood that
you need the streets.
You know what I mean?
And that's why we lost
the hip hop.
And he still sticks to it. And he still sticks to it.
And he still sticks to it.
Now, let me ask you this question.
Backhouse?
Backhouse, of course.
BX Native.
You know what I'm saying?
That's another thing, too.
Like, he went up.
He worked his butt off, you know,
asked to do what he had to do.
And, like, every time he came up,
he'd take two people with him.
Then he'd go back and take another two people.
So he created his own destiny.
And the kid is still alive. And he'd go back and take another two people. So he created his own destiny. And the kid is still alive and he's still rocking
with one of the best. So shout out to
Sean Packers on the real tip.
And sweetness.
I mean,
he called me to make sure with
shampoo that I got my job at Def Jam.
I will always be grateful.
Because I worked for 10 years
to get to Def Jam.
I remember seeing LL Cool J, Rihanna,
and I'd be like,
Dustin, I want to get in the music business.
I don't know what I'm going to do,
but I want to be in the music business.
I don't want to be famous,
but I want to be behind the business.
And Shampoo and him, they gave me...
So you took Lex's spot here?
I did.
Yeah.
No, no, no.
Because Lex was after us
No no
What happened was
Can I be honest
I said it earlier
Wait wait wait
We were Rob Love
Wait time out
Can I be honest
Lex was always king
No time out
No time out
No no
We were Rob Love
Wait
Lex was rocking and rolling
All due respect to Lex
Can I be honest
We were Rob Love
Right right right Lex right, right.
Lex came later.
All right, so nobody's going to...
All right.
Nah, I don't know what that means.
Nah, I'll let you know.
That sounds horrible.
I won't.
Whatever.
Nah, Lex was rocking.
But the thing was, like I was saying earlier, Lex...
I was talking about Lex.
Yeah, Lex promotion.
Yeah, shout out to Lex.
What happened with Lex...
He's my dude.
Nah, Lex is always like a...
He has a large family. Lex is that nigga. What I was Lex? He's my dude. No, Lex is always like that.
He has a large family.
Lex is that nigga.
What I was telling, what we were talking about earlier,
Lex wasn't focused on the beach no more.
He was moving on.
The beach is not Miami, number one.
But I'm just saying.
That's what I'm saying.
It's not.
It's not.
It's the labels.
It's not.
It's the label.
They look at the label.
You have to move on, too.
No, of course you don't.
You are moving on now.
She's been moving. She's you don't She's been moving
She's been moving
She's been moving
Nobody gonna help me out?
Come on
They can take a stab right now
I'm gonna wait till y'all let me speak
No but I'm saying that
What happened was
Lex is still doing his numbers
What I'm saying is that
Lex was doing other shit
Is he doing radio numbers?
I know that
But I'm just saying that
Is he doing radio numbers?
Oh
Oh
South France go What happened? Shots fired Is he doing radio numbers? I know that, but I'm just saying that. Is he doing radio numbers? Whoa, whoa, whoa.
South Branch, go.
What happened?
Shots fired.
Ba, ba, ba, ba, ba.
Lex is that nigga, man.
Is Lex doing radio numbers?
Lex is that nigga.
What I'm saying is that sweetness is doing other things that Lex wasn't, what was in
the point.
No, no, it wasn't camp.
Oh.
I'm trying to explain shit.
I want to get so real right now.
Because that's how dirty this is.
That's how dirty it is.
And wait, with all due respect,
you're coming from the New York angle.
This is the streets in Miami.
So this is different.
This is different.
I brought up Lex. Streets in Miami. Streets the streets in Miami talking. So this is different. This is different. I brought up
Lex, streets in Miami. Streets in Miami
right here. That's my
button. He know that. Nah, Lex
is fam. Lex is cool. But it's
streets in Miami talking right now. He's
so cool until you need
until you need answers.
Until you need, yeah.
He's so cool. Until you're
wondering, like, why isn't my record doing what it's supposed to be doing?
I don't know where we at, but I know we in the deep sea, baby.
I don't know since my nigga, man.
But can I say something real quick?
I want to say something real quick.
He's doing shit like Haiti and doing other shit.
And I'm in Haiti too, my brother.
And I'm not even Haitian.
With all due respect to everybody involved.
This is so cute.
Y'all are like, oh my God, I don't want to get you mad.
Sweetness, calm down.
Relax, relax.
And you co-sign me or not, I'm going to say right now.
We were doing the streets in Miami.
CHP Marketing Promotions.
I love FAU. And Eddie Giggs right here, because I want to give him his props while he's right next to me. We were doing the streets in Miami. Crazy. CHP Marketing Promotions. I see you.
And Eddie Giggs right here, because I want to give him his props while he's right next to me.
He helped the Sweetnesses and the Lexuses of the world.
Absolutely.
They all were the people that were under him in terms of learning the street game.
Absolutely.
And I give homage to all that shit.
When Eddie calls me, first ring, I pick up.
I know where I'm at.
No, it's not where you're at, but I'm just saying we've got to pay homage to where I'm at.
And don't I?
If Eddie calls me and talks to me, don't ever listen.
See, legs can't get into half of these clubs.
And we learned from the, what's the old street team games?
Alfonso and that
I like that though
Lex promotion, man
I'm going to take advantage
I've never done this before
Shout out to Kiko and that
Next one, next one, Nory
I'm going to let y'all go in
Next one, next one. Next one. I'm going to let y'all go in. No, no. Next one.
Next one, Nari.
Come on.
Let's be real.
Me, Fatboy, and Kiko.
Oh, name, name.
I had a name.
I had a name.
I had a name.
All right.
Keep it going.
This might show age or maybe not because everybody might be down.
I'm going to have to say the record label just to not confuse the name.
Loud Records, Buddha.
Oh, nah. That's right. Big pun. Big pun. Was the name. Loud Records, Buddha. Oh, nah.
That's right.
Big Pun.
Big Pun.
Was the dude.
Big Pun.
That was one of the dudes
that,
yo, Buddha,
Buddha was one of the dudes, man.
Buddha is the dude.
Hold up.
I worked Loud Records
at the time with Buddha.
That,
I never knew
you could put up
that many stickers
in the world.
Yeah.
Buddha was one of the niggas, man,
that blew a big pun by putting up stickers.
Yep.
And that he was the original one of them niggas
that was like, yo.
Shout out to Eddie also.
I watched them niggas, man.
Him, his brother, you know, Gabi.
Gabi.
All them niggas, man.
Gabi.
All them niggas, man.
Gabi's so mad.
You know what I mean?
My nigga Rick.
Gabi's the hell.
All them niggas.
Rick.
All of them. Puerto Rico Rock. Like, Puerto Rico. Gabi. Buddha. A lot mad. You know what I mean? My nigga Rick. Gabi's the head. All them niggas, Rick. Rob and them.
All of them. Puerto Rico, Rob.
Like, like,
Puerto Rico, Robby.
A lot of people don't know him.
Nelson.
How about Nelson?
Nelson as well.
Yes, sir.
And Nelson's still shaking out here.
He's killing it.
I used to work with Buddha
at VIP Record Put
with Al Pizarro.
Wow.
We used to,
check this out,
me and Buddha
used to go take cabs
with Fugees,
the Fugees.
Everybody would promote their damn record and jumping in there.
Matter of fact, I'll even take it more back.
We was at Summer Jam and we snuck in
Wyclef with me and Fat Joe.
So everybody needs assistance
back then. And that's what it's about.
But
what we're saying is
we don't have those type of execs anymore.
Those execs put other niggas on.
And we're not paying enough respect to those people that did what they did.
Those execs put niggas on.
These new niggas, they ain't looking out for nobody but themselves.
They not like, yo, I see what you're doing.
And that's fine.
Because in two years, nowhere to be fucking found.
What we do is we just keep working.
Because we're the pimps of the block
and every artist is a hoe on the block.
I'm going to stop this.
I'm going to tell y'all.
Think about that, right?
Me and Shampoo are the pimps.
Shampoo is the pimp of motherfucking New York.
I'm the pimp of Miami.
And there's a fucking artist on every block like a hoe.
Sweetness is breaking.
Let's be real.
Let's be real.
We'll always have a job
because we're connected
to our city
because we don't fucking leave.
We feed our city.
It don't have to be
a fucking charity.
It don't have to be nothing.
We keep motherfuckers alive.
We pay their rent.
We help them do
everything they can do
and be better men.
The words of sweetness
are not by a drink jammer.
No, be better businessmen.
No, that's real talk.
I don't want my DJ
just to be better.
I want him to be a businessman.
I want him to be like
an ice cream shop
like DJ Effect.
Shout out to him.
And I'm going to plug that in.
Mr. Cream and Woodward.
Bigger Mr. Cream and Woodward.
Yeah, exactly.
So it's not just about
being a DJ.
It's about being a businessman.
Like DJ EFN
doing drink jam.
Yeah.
Exactly. Exactly.
Exactly.
Because I've been fucking with you for 10 years.
You feel me?
Look where you at.
Support your mans even when they're nothing to something.
I don't want to be at Live on Sunday every fucking Sunday.
I'll see Stevie Jam on Tuesday.
But to say that, what I was saying earlier, just with y'all,
you come from the old school executive mind.
Like, I come up, my man is still with me.
Yeah.
You know what I mean?
That's what I'm talking about.
We don't have that no more.
No more, man. It ain't about, like, yo, I'm moving.
Yo, they got this position right here.
Yo, let me put my man in there.
Yeah, but we always been like, we still got our team.
Yeah, but that's what I'm talking about.
It's never easy.
Let's just be 100%.
Let's be 100%.
It's never easy.
Look, this is beautiful.
This is what hip-hop is about.
If you win, your team win.
But these new generation, they skipping steps.
They think social media, so they cut everybody off
because they don't know what it is to be loyal to somebody.
They don't know what it is to be loved because they don't know nobody.
It's social media.
They skip steps.
So fuck them.
And because I don't want to do a record, and in two years, you're nobody because I'm not going to sit here and tell you, oh, this is the next great idea.
Fuck you.
You're an artist.
Tell me what the next great idea is, and let me tell you what I can do with it.
That's the point of being a marketing director director That's the point of being in the streets
That's the point of keeping you connected to the streets
So you want to keep social media
Let's make some noise
But wait, I want to segue this to something else
Hold up, hold up, sweeties. Whoa! Whoa! Whoa!
Whoa!
Whoa!
Whoa!
Whoa!
Whoa!
Whoa!
There's your Tiger Ball, dude!
All right!
You get a little Tiger Ball!
Eat that ass!
Eat that ass!
Eat that ass!
Eat that ass!
Eat that ass!
Eat that ass!
Eat that ass!
Eat that ass!
Eat that ass! Eat that ass! Eat that ass, eat that ass, eat that ass.
Now watch this social media.
Watch this social media.
Take this viral, baby.
This is drink chance.
This is what we do.
This is what we promote.
Get this out there.
Let this party be my ass.
Go for it. Put this out there. Get this out there. I'm really waiting for you. Go, go. Get this out there.
Get this out there.
Get this out there.
Get this out there.
Get this out there.
Get this out there.
Yeah, but you don't really think.
Let's use these motherfuckers.
I didn't expect that.
Let me show you.
That's going crazy.
Exactly.
Let me show you social media.
That's going crazy out there.
Let me show you people how lonely. Let me show you this. No, I see me, guys. Let me show you street media. Let me show you people how lonely.
Let me show you this.
Let me show you street prolongations at his new age.
Facts.
Eat my ass, nigga.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go.
Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Eat that ass. Eat that ass.
No, no, no.
Eat that ass.
Eat that ass.
You don't use it or what?
No, no, no.
Please.
No, please.
Better yet.
Better yet.
Let's call it.
Call it.
What?
Call it.
Let's call it.
Eat that ass.
No, eat that ass.
Let's call it.
No, call it.
Eat that ass.
Let's use this media plug, my nigga. That's your street team. I was trying to go serious
and y'all went down, yo.
But to you, it's the end of it. Let's go.
Absolutely.
No, guys. Calm down. Relax, buddy.
Wait, wait, wait.
Wait.
This is the point.
You just turned me on right now.
If you want it to be trashed,
then you got to relax for five minutes. And you wanted to beat your ass.
We need to relax for five minutes.
What do you want?
We need to relax right now. What do you want?
His plan to beat your ass?
Everybody needs to relax.
I don't know where we went.
Why they can't?
We just got canceled.
Everybody got to relax right now, please.
Why did Kona get brought in today?
I don't know.
I don't know what happened.
Obviously, she wants that to be nasty.
As a father, I'm like,
no, he's not here yet!
He's not here yet!
He's not here yet!
Come back tomorrow!
Come back tomorrow!
Not Conan!
Not Conan!
No, no, no, no, no, no, no!
When you're 30,
you don't have to be one, my nigga., no, no. When you're 30, you don't ask me what, my nigga.
No, no, no, no, no, no.
Don't ruin him.
He's still working.
No, no, no.
He trabaja, baby.
Come conmigo later, bro.
Un poquito.
De piso.
Y ahí de eso, tal.
Right, man?
Shout out to Jobs.
We at work again.
We love it.
Where do you work?
You fly.
You AT&T.
Fly, nigga. Fly, fly.? You foul. You AT&T. Foul ass nigga.
Foul.
Foul.
So,
big up Def Jam.
Yep.
Epic Records.
EP, what up nigga?
Oh yeah.
Hi EP.
Big up, big up.
And conglomerate too,
right?
Conglomerate, yeah.
Busta, what up?
I'm not Def Jam.
I'm not Def Jam.
No?
No.
She's conglomerate.
Busta Rhymes, what up nigga?
Conglomerate. Happy birthday Busta Rhymes I saw the picture
Liv how was Liv
Happy birthday Busta
Happy birthday Biggie
Fantastic times
My brother
Happy birthday Busta
Once again
You know what I mean
We're
There's a couple other people
Birthday too
Uncle Wise
Biggie
Uncle Wise
My birthday
Eddie's birthday coming up Biggie's birthday as well But Uncle Wise Happy birthday And his birthday coming up
Biggie's birthday as well
Happy 50th birthday
We flew out to Virginia
All our people
We spent his 50th birthday with him
So happy birthday
My Uncle Wise
Wait what?
What's going on?
Frankie Avalon
You don't know about me?
No.
Who's Frankie Avalon?
So, you know, happy birthday tomorrow on Good Wives.
You roll two more?
I don't got no more weed, right?
This is it.
This is it.
Nigga's incredible right there.
He's incredible.
Yo, bro, I just keep seeing more rolled lunch coming this week.
I know.
This is an incredible show in the world.
I don't want to let you know.
Good. And we had you on the I don't want to let you know. Good.
And we had you on the Icy episode.
Yo, thank you.
And we had you on the Pop Daddy episode.
I want to thank both of you guys.
You've been shining for a long time.
Congratulations to y'all.
Keep motherfucking winning.
Y'all can't believe the record that you just...
And again, and again, and as real motherfuckers,
Nori, keep putting on for the city.
Call me. He call me.
He call Sweetness.
He call my nigga Rated motherfucking all.
That's a word.
And I appreciate it, man.
Because a lot of people like us, we don't get that proper shine.
So you know what I'm saying?
Sometimes we need the behind the scenes of the behind the scenes.
And Nori's up.
He don't tell you.
He was like, yo, come through to my radio show.
8, 8, 8 o'clock.
Be there.
He told me three hours ago.
So I'm like,
all right, I'm coming through.
I'm not even thinking.
He ain't telling me,
yo, I'm out of here.
And to be fair,
it was just on the couch
over there just hanging out.
She called me and was like,
yo, I want to come with you
to Nori because I got to
speak to Nori about something.
Because I want to talk to you
about a birthday.
Well, look, Chi Chi,
before we get out of here,
I have one thing. I wanted to get this out.
I got a pee-pee. Go pee-pee.
No, no, no. I'll keep talking.
I'm holding it down.
I wanted to hear something from these guys right here.
An experience when you was promoting.
I'm going to tell you something. I'm going to give you the example.
When Pun died,
he just died.
He just passed.
I was about to take a piss.
Now I got to stay.
We were working for Echo Clothing.
Right?
They flew us out to the Puerto Rican Day Parade in New York.
Right?
And they had a float.
And they played 100% for the first time to everybody there.
And then they had us passing out the pun towels.
And it was on the float was Fat Joe, Remy Ma, and who else?
Anybody else?
Cuba Link.
Cuba Link.
That was, I can't, I will never forget the energy that I felt.
Yo, they played 100% like 100 times.
Real talk.
And every time it played, it was like the first time I ever heard it.
That was the energy that was popping right there.
We was throwing the pun.
Yeah, we was giving.
I'm telling you right now, me, myself, I was out there promoting myself.
And it was the best experience in my life.
So as a marketer and a promoter, what experience like that did you guys ever have?
My experience was once Theo Brown got, you know what I mean, salute to Theo Brown.
When we was at TBT, he got the job at Def Jam, and he was like, yo, we got this new artist named
Jewel Santana,
new artist from Atlanta called the Snowman,
another guy called Rick Ross
and his girl named Rihanna,
and we have poster boards.
He was like, yo, we need to go on this.
We need to move crazy.
I took it upon myself to buy
a shopping cart, and we hit the
whole one and nine.
This is what we're talking about, Jersey.
1 and 9, Route 3, all the way to Summer Jam.
The next morning, Hot 97 said,
Yo, if you don't know how to get to Summer Jam, just follow the poster boards.
That was a moment because they was like,
Yo, my nigga,
they just said follow the poster boards.
And as a street team dude, we get up early to put in that work.
Of course.
And never get that acknowledgement.
Never. But that was one moment for me that nobody knew it was a moment.
You know, the personality just said it naturally.
Like, yo, if you're trying to find out how to get to Summer Jam, follow the poster boys.
That's dope.
But to you, you're like, yo!
I told you, nigga!
I killed these niggas!
I told you!
They can't fuck with us!
That's the excitement that we don't have no more.
But that was a moment.
Sweetness, what you got?
Te fuite.
You all right?
No, I'm sorry.
I was listening to him because I was reminiscing.
You were looking at the posters.
I was reminiscing.
I'm like, damn, spring bling.
I remember when it was like 12 posters up the pole.
You weren't all black. like, it's like a whole, like, scheme, like, you gotta, like, you know what I mean?
You was asking him, like, the best moment of his record promoter.
Yeah, what's your moment? What's your moment?
My moment? My moment was...
The time you met Eddie?
Eat that ass!
My baby
Eddie I love you
Wherever you at
I don't see him in the room
Listen
Eddie's my guy
My best moment in hip hop
It's gotta be when Busta called me
Like
You gotta understand like When Busta called me I Like, you gotta understand, like, when
Buster called me, I was about
three years?
Seven, yeah.
No, no. No, no.
No, three years from now,
and it's been almost 12, so
nine years in the game.
And I was called by
a record label rep who does the
whole nationality. His name is Shadow.
And he was like, yo.
Shout out to Shadow.
Yeah, shout out to Shadow.
One of my biggest mentors.
My guy, Shadow, what up?
Yeah, like, Busta's about to call you.
And I was like, for what?
Like, what's going on?
And this was actually about a week and a half before Revolve.
The first Revolve.
Not just Revolve. The first Revolve. not just Revolve, the first Revolve.
Revolve the network?
Yeah, like the whole Miami.
Yeah, Revolve.
Oh, the conference.
Yeah, the conference.
All right.
Yeah.
And it's like, it's going to be in Miami.
And Shadow was like, I've called two other people and they're the one, they represent, they said that you're the one. He's like, but I don't know how
Buster's going to feel about a female
you know, trying to
get a record played in the standing aisle.
I was like, just have him call me.
So when Buster calls me,
honestly, I didn't believe it.
I hung up on him.
I was like, alright, Shadow.
Y'all cute.
Hung up. Calls me back. He's like, all right, Shadow. Y'all cute. Hung up. Calls me back.
He's like, yo, you Sweetness from Miami, you work records?
I was like, yeah.
I was like, yeah.
He's like, this is Busta Rhymes.
Like, all right.
All right, I hung up on you on the first time, so talk to me.
He's like, so I got this new artist.
His name is OT Genesis.
We got this Coco record.
I was like, all right.
He's like, so I've never really hired a female before to work records,
guerrilla-wise or whatever.
You know, I hear from Shadow that you're the one.
I was like, all right, yeah.
I obviously talked a lot.
He let me speak, and he was like, all right.
So the check came in the next day
OT
came into the market
with Busta
and Busta was like
whatever I gotta do
to make this nigga poppin
I'll do
and I was like
does that mean
that you're gonna get
on the mic
and the same
like mind you
this is a living legend
this is somebody
that's had the hits
for years
like for him to say
I'll do whatever I can I'll do whatever I can.
I'll do whatever I can for my artist was a big deal to me.
Because I've had artists that have been signed to other, like Ludacris.
I've had other, Small World, signed to other big artists.
Like Ludacris?
Like Ludacris?
You said Ludacris.
I've had other artists that they want me to work certain records and they're signed to bigger artists
like Ludacris you said
like Ludacris
and then what you
was going to say about that
Busta put out
a lot more effort
than other bigger artists
what it did for their artists
and that was a big thing with me
I was like
yeah you're signed
to this person
but what is they doing
like let's be real
Zoe Dallas
future like
what does future Really good for
And then
And we completed
The Drake Jam shows
But my point is
My point is
The best part
The best part
The best part for me
Was
The best part
In hip hop for me
Was
When
No no
We good
When a living legend
When a living legend
Says to me
I want to do Whatever I can To put this person When Busta Entrusted you to me I want to do whatever I can
To put this person out
Somebody that I used to do
Choreographed dances to in middle school
And calls my phone personally
And tells me
Whatever you need me to do
To make this happen, I will do
I stare crazy, right?
What was that?
We're like 10 years forward.
There's two different clubs.
I went way back.
I knew you were going to say that, though.
It's fine.
You left me hanging?
Yo, listen.
We had fun tonight.
It was fantastic.
I want to thank you, man.
Listen.
This is the behind the scenes of the behind the scenes.
Of the behind the scenes.
The remix to the remix. scenes The remix to the remix
Of the remix to the remixer
I like it
And the other remix
After that
I like it
I'm going to buy a big bomb
Times two
Times 17,000
Maybe one million guys
You look like you took a little piece
No
You sure
I had
A lot of ticket ball
And a lot of vodka
Let's clarify what a little piece is,
because in case people think you taking the 101.
Molly.
Molly.
I was going to say two of these.
He said Molly.
Molly.
Molly.
Molly.
Molly Ringwald.
Molly Ringwald.
Molly Ringwald, that bitch boy.
Molly.
That was the good old days, back in the days.
Yeah, good old days.
That was the good old days.
It's in a bag.
I'm too old to do that now.
I don't know what my left leg is going to do.
It's in a bag, man.
All right.
I don't even know how to end this one.
Peace.
Tabitha.
I love it.
All my stuff is in my bag.
Asmat Studios.
Yo, Sweetness.
Shout out.
Hey.
Hold on.
Hold on.
Sweetness, ain't you like conglomerate?
I'm not.
I'm a senior marketing director.
Senior marketing director.
Goddamn it.
Ready to go.
What you doing right now?
Submitting like crazy.
You know what I'm saying?
Fighting with this war.
Submitting like crazy.
You're talking about submitting records.
Records. Submitting beats like crazy.'re talking about submitting records. Beats.
Submitting beats like crazy.
Putting on younger niggas, not front.
Like, I did the beat.
You know what I'm saying?
Trying to be a big MC.
So you got to give back.
And you know what I'm saying?
And, you know, at the end of the day, I learned in this game,
and my father always told me, how they pay you is how they respect you.
So if they ain't paying you, they ain't respecting you.
Word up.
Shampoo. G-word. Still working records. Got Conan.
New artists. Pay attention.
Look out for them. We got my nigga
TB, Dot Dollars,
female artists, Brooklyn. And we just
working, man. YMVS Records, man.
Just keep on the lookout. We working.
And I'm still working records with
Def Jam, Epic, E1,
Warner, Atlantic, same old, same old. E1's still working records with Def Jam, Epic, E1, Warner, Atlantic, same old, same old.
E1 still working.
That check is lovely.
Big shout out to Gabby.
Gabby, because she used to be at Def Jam.
What's her last name, Gabby?
I don't remember.
Yeah, yeah.
E1 is lovely.
Because she's married to Skane.
Yeah, that's my penis.
I got love for her. And Skane. And Skane Dollar. And big up Sk that's my penis. I got love for her.
And Skane.
And Skane Dollar.
And big up Skane Dollar.
Yeah, I got love for her.
White girl, correct?
Yeah, she used to run Def Jam.
She used to be the jam at Def Jam.
At Def Jam, yeah.
That's my penis.
And now she's the big boss at E1.
At E1, yeah, man.
Big up, man.
I wish when I did business with E1, she was there.
But hopefully,
we continue.
Because me and Alan
grew up,
I owe him something.
So I got him.
You know what I mean?
You got to do one record.
You got a timmy?
No.
One album?
You got to relax.
Give a little peace.
A little peace for later.
A little peace.
And you got to,
and you always,
listen,
even when you take
a little peace for now,
you got to always remember, save a little piss for later.
Save a little piss for later.
You got to close out like that.
One love, one love.
Drink, chat, space.
Peace. Find all your favorite movies and shows faster with Xfinity.
Just speak into the excellent voice remote to search across live TV, on demand, even Netflix and Prime Video. A lot of times, big economic forces show up in our lives in small ways.
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Small but important ways.
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If it's happening in business, our new podcast is on it.
I'm Max Chastin.
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So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
The Medal of Honor is the highest military decoration in the United States.
Recipients have done the improbable, the unexpected, showing immense bravery and sacrifice in the name of something much bigger than themselves.
This medal is for the men who went down that day. On Medal of Honor, Stories of Courage,
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Hi, I'm Sarah Spain, host of Good Game with Sarah Spain,
and the co-author of the new book, Runs in the Family,
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we are not just celebrating. We're fighting
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author of the most banned book in
America. On my podcast, Fighting
Words, I sit down with voices that spark
resistance and inspire change.
This year, we are showing up
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like, no, you're not going to tell us what to do
This regime is coming down on us
And I don't want to just survive
I want to thrive
Fighting Words is where courage meets conversation
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