Drink Champs - Episode 81 "Industry Talk" (Part 2)

Episode Date: May 26, 2017

N.O.R.E. and DJ EFN are the Drink Champs. In part two of this two part episode the guys sit down with record promoters Shampoo (Def Jam, Capitol, etc.), Sweetness (Atlantic, Conglomerate Entertainment..., etc.) as well as producer Rated R. The group, joined by the Drink Champs family discuss working records, street teams, label execs, and dj's abilities to break records and a lot more! --- Support this podcast: https://anchor.fm/drinkchamps/support Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 This is an iHeart Podcast. to, yeah, banana pudding. If it's happening in business, our new podcast is on it. I'm Max Chastin. And I'm Stacey Vanek-Smith. So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The Medal of Honor is the highest military decoration in the United States. Recipients have done the improbable, the unexpected, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. On Medal of Honor,
Starting point is 00:00:52 Stories of Courage, you'll hear about these heroes and what their stories tell us about the nature of bravery. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hi, I'm Sarah Spain, host of Good Game with Sarah Spain, and the co-author of the new book Runs in the Family, an incredible true story of football, fatherhood, and belonging, written with and about Las Vegas Raiders running backs coach Dylan McCullough. It's the story of a football coach and father of four who sees his life forever changed by the unsealing of his adoption records. And it's got a twist you won't believe. Based on the viral ESPN story I did a few years ago,
Starting point is 00:01:34 this book will blow your mind and bring you to tears. Buy Runs in the Family wherever books are sold. This Pride Month, we are not just celebrating. We're fighting back. I'm George M. Johnson, author of the most banned book in America. On my podcast, Fighting Words, I sit down with voices that spark resistance and inspire change. This year, we are showing up and showing out. You need people being like, no, you're not what you tell us what to do. This huge need is coming down on us. And I don't want to just survive. I want to thrive. Fighting Words is where courage meets conversation.
Starting point is 00:02:05 Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Springtime tips and fun facts from Paul, Kristen, and Dexter at Total Wine & More. Everybody loves honey glazed carrots. A great side dish for your springtime celebration and a delicious compliment to a sweet, bright moscato. Wine is made in virtually every country in the world, and I'm ready to give you a tour to find the right one serving lamb this season try it with a bold cabernet from the trendy paso robles region whether you're hosting or just bringing the wine we'd love to share our always low prices and ridiculous selection this spring
Starting point is 00:02:38 at total wine and more cheers Cheers. The most professional, unprofessional podcast and your number one source for drunk facts. This is Drink Champ Radio, where every day is New Year's Eve. Let's go! What up, Drink Champs Army, Drink Champs family. It's your boy DJ EFN. I want to say a couple words before we get into part two of this industry talk episode. We definitely want to thank all y'all who've been supporting us through this transitional period. We're between our deals and we're going to come back bigger and stronger.
Starting point is 00:03:33 So, you know, thank you for bearing with us. But trust us, it's a lot of good things happening behind the scenes. And we're very, very excited to just hit the ground running with, you know, season two of Drink Champs with Revolt TV and our other partners. So thank you for supporting us, and thank you for rolling with us. Actually, in this episode, part two of Industry Talk, you know, we're covering a lot. We're talking about the street team stuff.
Starting point is 00:03:58 We're talking about working records. There's a couple people that, you know, I might have forgot. There's so many people that work behind the scenes. I definitely want to shout out a couple people that, you know, I might have forgot. There's so many people that work behind the scenes. I definitely want to shout out a couple people like On Point, my boy Bugha off the hook, Doc Fresh, rest in peace to my brother Doc Fresh, Fat Man Promotions, Payback Promotions, my boy Big Teach with Big Mouth Promotions. Shout out to Mike Monestine with Movement Marketing, Sam Crespo, Al Lindstrom, my boy Alfonso. And just basically, you know, there's a lot of people I'm forgetting,
Starting point is 00:04:25 but all the street teams from the regional guys to the national guys to the head of marketing from the labels or the guys who work the mix show at the record labels from, you know, from the top all the way to the bottom to that guy passing out flyers and, you know, in whatever small market. Each and one of y'all, shout out to y'all, man, because this industry is built on the back of the street teams and the DJs and everybody that plays their position behind the scenes. So I want to thank y'all. This whole two-part episode is dedicated to y'all.
Starting point is 00:04:58 From me and Nori, we really thank y'all, and we want to show y'all love. And I come from that, not just as a DJ, but also as a street team marketer. And, you know, I understand and I come from that. So thank you very much. So, you know, without further ado, let's get into this episode. Make sure you follow us, very important, at www.drinkchamps.com, at Drink Champs across the board.
Starting point is 00:05:21 Shout out to the whole team, Hazardous Sounds, Rich Blanco, AKZ, Big Drain, Dream Champs Sports, I mean, everybody, Mr. Lee, I mean, everybody out, Diego, Ali, Randy Acker, the whole team, Boris Beats in the Hood, Eddie the Ass Eater, Sonny DBT, just, you know, shout out to everybody in the team, Dream Champs family, and let's just get right into it. Let's go. So what is the worst thing of the music industry?
Starting point is 00:05:50 What is the worst thing? Completely went in. The worst thing about the industry is this. You work so hard. That's true. Net 60 sucks. That's real for That is true. Net 60 sucks. That's real for promotion. Right.
Starting point is 00:06:07 What the fuck is Net 60? I've never heard of it. I don't know what that is. Hold on, hold on, hold on. No, no, no. That's a record book. Let's explain to them. Let's explain to them.
Starting point is 00:06:15 All the people that are promoting your records, when you're on a major record label, they don't get paid until Net 60. Net 60 is an invoice. They get paid 60 days later.
Starting point is 00:06:23 60 days later. 60? When the? Nah. No, is an invoice. They get paid 60 days later. 60 days later. When the... No, no, no. I'm not getting paid. I'm on your page. I'm not going to name no labels. I'm not going to name no labels. Some people pay net one year.
Starting point is 00:06:40 Yo, Shampoo, when's the last time... I'm still waiting for checks. You feel me? So the guys that are working these records on these major labels, Yo, Shampoo, when's the last time? I'm still waiting for checks. You feel me? I'm still waiting on a check from three months ago. So the guys that are working these records on these ladies later. Nah, man, I never heard of this. I swear to God.
Starting point is 00:06:50 Look, we're all on the same page. Because you got to understand this. Nori's an artist, right? Nori's an artist. So as record label execs and reps, we don't tell the artists what we go through. We want to make sure the artists know you had a good time. Yeah.
Starting point is 00:07:09 This is fantastic. Absolutely. All the money is funded by the promoter. Absolutely. We don't even get our checks up three months later. They're funding their own money and they're getting paid back by the record label. They're not getting reimbursed Number one
Starting point is 00:07:25 They're just getting their Their check Net six And it's times And it's times That you're with an artist I've never heard of this And it's
Starting point is 00:07:34 It's times that you're with an artist And no legal fees For fucking sniping the rest It's times that you're with You know what The thing is The artist never knows You don't want to put your artist
Starting point is 00:07:43 In that state of mind Like don't worry about that bullshit. That's why they hire us. That's why we cost what we cost. We the front line. Exactly. We go through a storm. We going through all that because it's just to you and it don't need to be to you.
Starting point is 00:07:55 Sweetness, I want to ask y'all something because from our era of doing the street team stuff, y'all still signing the waiver for like putting up Snipes? No, no, but the Snipes Snipes is no more. They get fired. Back in the days, yes. We had to sign a waiver. No, back in the days. You know how you saw
Starting point is 00:08:14 your posters everywhere? Yeah. We had to sign a waiver that released the label from the obligation that we got to run the street team for that. And I have to give props
Starting point is 00:08:24 real quick to Echo because we worked for Echo Clothing. And Echo's a street dude that did the obligation. And I have to get props real quick to Echo because we worked for Echo Clothing and Echo's a street dude that did the graffiti and they came in, they made us sign the same waiver
Starting point is 00:08:31 but they flew me out to his headquarters. We signed the waiver and then his lawyer was there and when he walked away and then the lawyer came back and said,
Starting point is 00:08:39 y'all signed that, that's official but if anybody in your team gets locked up for that, here's my card, y'all call me, and I'm gonna bail them out. Not everybody do that, but one thing
Starting point is 00:08:49 artists don't... No, that's a good one thing artists don't realize. One thing artists don't realize, right? It was the era of, back in the day when I was working Ja Rule, Exodus album, and Fat Joe's album, right? And this is when The 50 Cent
Starting point is 00:09:05 And the Fat Joe shit And the Ja Rule shit Was going down The MTV Awards Y'all remember Y'all was there Of course It was going down
Starting point is 00:09:11 Like people don't understand They was there People don't understand The war On the street That's why I did The Border Di campaign For pumping
Starting point is 00:09:19 That's the first time I met these guys Right so hold on I don't want to cut your wisdom Right This is Talking about How the artists Don't understand The street teams Being that Like being that Scott. Right, so hold on. I don't want to cut your wisdom. This is talking about how the artist understands.
Starting point is 00:09:27 The street teams being that G unit. No, no, it was Violator. God bless them. Chris Leiter. Violator. Fat Joe was on Capital at that time, so they hired me to do Capital, and I was doing Def Jam also. And Lil' Lavin was running Capital at that time.
Starting point is 00:09:43 Right, so I'm doing I'm doing I'm doing Ja Rule's Exodus album and I'm doing and Shampoo or somebody else. Right, and I'm doing Terror Squad I mean Fat Joe's album.
Starting point is 00:09:53 Are we still doing Def Jam? Now Violator send out Now Violator Hold on. Violator is promoting 50 Cent. So Violator says
Starting point is 00:10:01 these two niggas can't live in the street. So now they're ripping down all the posters. So as you're working crazy, putting up the posters, you're out all night. You're out all night, 3, 4, 5 in the morning. Replenishing those. And these motherfuckers are ripping your shit down. But remind you, there was the Kachina hurricane that year.
Starting point is 00:10:21 Yeah. Because it was the empty awards. Yeah. So now I'm fighting all these niggas. Yes, remember? That's what I tell you. It was the war of the streets that year. Yeah. Because it was the Empty Awards. Yeah. So now I'm fighting all these niggas. Yes, remember? That's what I tell you. But this is the war of the streets
Starting point is 00:10:29 that year. But what I'm trying to explain to y'all is that the artists don't understand the war we go through. Because why? The label's like,
Starting point is 00:10:37 yo, we have to get Ja Rule's album Exodus moving. Right. We need Fat Joe's shit moving. Right. We need Fat Joe shit moving. Right. And Violet is like, anything shaking, tear it down.
Starting point is 00:10:51 Right, right, right. And I would be on it. So now I'm out here putting up this shit, and I'm going three blocks down, and I come back, all this shit's ripped down. So I'm like, yo, who the fuck is doing this shit? So I'm walking around, looking around, going around, and I see a violated truck going by. I'm like, there they go right there. So now you got to chase that motherfucking truck down and beat them niggas up. It's war. It's real life beef.
Starting point is 00:11:20 But remember, you don't know the artists. And we couldn't even go to the show. Yeah, they don't even let you. You don't even get in the club because why? They didn't give you a wristband. No, he's a street team guy. Stand outside. And now you battling for position.
Starting point is 00:11:37 So now Violator's ripping everything down. Exodus, Ja Rule's no good in the street. Fat Joe is no good in the street. These niggas gotta go. And 50 Cent is raining. So we gotta battle. Now it's beef. It's real life beef. So now we fighting these niggas.
Starting point is 00:11:55 We scrapping. We like, this is real blood. Niggas is spilling real blood in the street. And then Sean Perez and Pecos had to come together and be like, we on Sean Perez's side at that time. Yeah, that era, we doing nothing. And they had had to come together and be like, we on Sean Perez's side at that time. Yeah, that era, we doing nothing. And they had to come to us and be like, yo, Jay-Z and Puffy hangs out. Jay-Z and, you know, they go to fucking the Hamptons and have fucking martinis.
Starting point is 00:12:18 You know this, right? Y'all niggas got to chill the fuck out. Us in Miami, we had a good vibe with helping on with other teams. We never dissed each other. Nobody fucked with us. It was foul. Real talk, we had when out of town niggas came in. Out of town motherfucking streets.
Starting point is 00:12:35 They were trying to fuck us up. It was the battle of the streets. That's what we had to fight them. We always held each other down. We always like, yo, get that block over there sweetness, I'm way over here. We always helped each other down. We always like, yo, get that block over there, sweetness. I'm way over here. You know, we always helped each other.
Starting point is 00:12:48 But Ja Rule and Fat Joe didn't. No, I'm sorry. Fat Joe knew. Ja Rule didn't know the battle we were going through on the street. That was DJ Epps. I had the Junior account, and you had that account. I didn't even talk about that. What are you talking about?
Starting point is 00:13:03 When Epps was G-Unit? Is that what you're talking about? Yeah, I remember. I was his assistant. Remember? We even met up in the corner. Eddie! No, no, no. The turnstile's coming. We started fighting, niggas.
Starting point is 00:13:18 I'm looking at Pooh. I'm like, holy shit. Pooh has no idea that was me. I'm looking at you right now. It was me. It was out. It was me. It was out. Yeah, it was war. Holy shit.
Starting point is 00:13:27 It was war. It was war. It was war on the streets. It was bad, but it was good. All those buildings that you see on Biscayne, right?
Starting point is 00:13:33 They were all being built when we were doing street teams. So it was nothing but gates. So all we did was put up our posters. But then when niggas left at 2 a.m., I was there at 3 a.m. And then this nigga
Starting point is 00:13:43 was there at 4 a.m. I'm out there. Taking out posters. Yes, you got to understand., I was there at 3 a.m. And then this nigga was there at 4 a.m. I'm out there. Taking out posters. Yes, you got to understand that it was a competition. It's war. And I don't know Ja Rule. I never met Ja Rule.
Starting point is 00:13:53 And the other point of the story is when the cops catch you, ain't no label coming to save you. No one. The label's not going to bail you out. Nobody. You're doing it for self. None of y The label's not going to bail you out. Nobody. You're doing it for self. I'm not going to get none of y'all niggas' niggas. Nope. Nope.
Starting point is 00:14:08 That's the artist. The artist don't give a fuck. No label has ever come to bail me out. We don't even know. We just find that they struggle today. That's why the street team stuff is a culture in itself. Right. Absolutely.
Starting point is 00:14:18 It is a culture. And that's why, look. Look at Pooh. He's known me for what? Two and a half years. Nah, 15 years. No, for a minute. No, I believe him.
Starting point is 00:14:28 I grew up under him. I looked up to him when I would be on conference calls, and I wasn't allowed to talk. You can't talk. Why? Why couldn't you talk? Because she's just starting. I was starting. She's just starting, so you don't deserve.
Starting point is 00:14:42 She wasn't the market leader from Miami, so I played my position. You in battle when the sheets hit. Yeah, but you are a Miami market leader. It don't matter. you don't deserve. She wasn't the market leader from Miami? No, you don't deserve. I'll play my position. You in battle when the sheets hit. Yeah, but you are Miami market leader. It don't matter. It don't matter. What do you mean it don't matter? Now, now. She was starting.
Starting point is 00:14:51 She was starting at that time. Wait, you guys are on conference call. Back then was Jax, Epps, Lex. No, no. Who were you working for at the time? For all those niggas that he just mentioned. But who? Were you the Miami rep?
Starting point is 00:15:06 No. No, she was just the part of the team. No, the student, you gotta think about the student. I'm on a conference call, I'm the Miami rep. I'm like, I'm talking my shit. No, with them, you gotta think about it like the student became the teacher. Right. Like, I played my position and did what I had to do to be able, I was like, I know what I want.
Starting point is 00:15:20 No, I know what you did. And the more of what I'm trying to explain is like what Nori told me when I was working his record before. He was like, yo, I didn't know you go through this shit. I didn't know you. I never knew you did this. My man, I'm banned from three clubs right now. You know that. You know, God bless.
Starting point is 00:15:38 Hold on, hold on, hold on. I definitely want to pick up. I definitely want to pick up. I definitely want to pick up Fat Joe because Fat Joe, when he was independent, he's still independent, but he had a capital deal, a battery records deal, and he put out his album. And we was going toe-to-toe war for everybody for Fat Joe. Fat Joe was like, yo, Shampoo, where you at?
Starting point is 00:16:01 I said, yo, I'm over here. He's like, yo, meet me here. And gave me $1,000 out of his pocket. He's like, yo, my nigga, I see what you're said yo I'm over here He's like yo meet me here And gave me a thousand dollars Out of his pocket Like yo my nigga I see what you're doing I appreciate you here Artists ain't
Starting point is 00:16:11 Niggas don't do that That goes a long way Niggas don't do that They don't understand The sacrifice that We put in To get them Their visibility
Starting point is 00:16:20 Because They wasn't hot They wasn't hot at that time Because they think All the money that they're giving us, we keep. But we don't. We keep less than half. Because we're taking care of the city because we don't leave.
Starting point is 00:16:31 First of all, let's be honest. The regular labor pays bullshit. Absolutely. Let's keep it honest, God damn it. All the way. The regular labor pays bullshit. They pay all of us as a company. And then we have employees. And that money gets diluted.
Starting point is 00:16:50 And I ain't looking for no regular label. Or no deal or nothing. But let's tell the truth. So how the fuck did they treat the street team? Or what is this perspective? No, they treated the street team disrespectful. It was always disrespectful. They treat us like shit.
Starting point is 00:17:03 And we make them look like some royalty. If you allowed it to be disrespected. And I'm not saying this because I'm on the show and I'm talking shit. I really promise you that I was always the person that was. Because you was the boss. No, no. I was always foul on the conference call. I was always argumentative.
Starting point is 00:17:18 But you was the boss. You know me. I was always talking back. You was hiring everybody. Yeah, but I was always talking back to the person running the conference call. I hated conference calls, number one. Because you had someone on the conference call from the label. And they talked shit.
Starting point is 00:17:31 And everybody in the sub markets were just listening. And this guy's barking on everybody. And it's like, yo, fuck this dude, man. Fuck this motherfucker. What the fuck? Who are you guys? And I'm not going to name no names, but one of those dudes came to Miami and barked on me.
Starting point is 00:17:49 I said, bro, where are you? Found blue. I'm coming. And when I saw him, he said, no,
Starting point is 00:17:54 I was just playing, bro. I was just playing. I was just kidding. Every time. And I'm not naming no names, but I worked for Def Jam at the time. That's the only thing I'm going to say.
Starting point is 00:18:03 Every time. Frank Johnson. Every time. Frank Johnson. Every time. And social media makes it even worse. No, Frank Johnson was a good guy. Social media makes it worse. Especially when DJs want to show their plaques and all this shit. Excuse me, I got a bathroom.
Starting point is 00:18:15 Bathroom break for me. Do we get a bathroom break? Yeah. Everybody gets a bathroom break. Hold on, hold on. Let's take a break. It's a cigarette break, too. Let everybody go to the bathroom on Let's take a break It's a cigarette break too Let everybody go to the bathroom
Starting point is 00:18:27 Let's go smoke Yo, roll up Yo, Mr. Lee Come over here Give me one A little bit of something I ain't smoke all day You got so many accounts.
Starting point is 00:18:46 Beckas told you to relax, too, right? Beckas? Beckas strong. Beckas? Beckas was the one. God bless him. Beckas left you, but. I know he did.
Starting point is 00:18:56 He left me. He went to Roc Nation and became the big guy. But Beckas was the guy, God bless him, when he fired Theo Brown. He came to me. Wow. No, he came to me. He came to me. Wow. No, he came to me. He came to me and was like, yo, Poo, come outside with me. And, like, whenever the senior VP tells you, yo, come take a walk with you,
Starting point is 00:19:15 like, you're like, oh, shit, he about to fire me. So he's like, yo, come walk with me. So I walk outside with him. He's like, yo, I know Theo brought you in, and that's your man, right? I'm like with him. He's like, yo, I know Theo brought you in, and that's your man, right? Yeah, I'm like, yeah. He's like, yo, but after 4th of July weekend, we about to let him go. I just want to let you know. You know what I mean?
Starting point is 00:19:33 I want to know what you going to do. I said, nigga, I'm with you, nigga. I'm with you, back out. I'm sorry. But me being a real nigga, I told Theo, yo, Theo, they going to fire you after 4th of July. I'm with you. I'm with you, back house. I'm sorry. But me being a real nigga, I told Theo, they're going to fire you. And Theo was like, nah, nigga, I got a contract. I got a contract.
Starting point is 00:19:55 I'm like, nah, I spoke the fact you out here. He was like, nah, they're not. And then he called me like, yo, man, this is bullshit. These niggas, fuck these niggas. They let me go. They let me go, pooter. I was like, nah, they not. And then he called me like, yo, man, this some bullshit. These niggas, fuck these niggas. They let me go. They let me go, poodle. They let me go. I was like, I told you.
Starting point is 00:20:10 Pekka told me. And then Pekka's a foul nigga. Pekka's like, yo, boo, come in the office. I want to talk to you. Yo. Did you tell? I want you to do Theo's job. Foul.
Starting point is 00:20:21 And I'm like, I'm in, nigga. What I gotta do You in charge of all these niggas Go go go go We got a new artist called Fucking the snowman We got a new nigga called Rick Ross He got a record called Hustler
Starting point is 00:20:36 And we got a new girl from Barbados That's called Rihanna That was a big movement We had like millions And we had the makeup. And it took a lot. They had the tour bus. Yo, look, you can relate.
Starting point is 00:20:49 And I'm going to give you something that Nori can relate to where he understands a little bit more. I can't relate to none of them. No, you will. You will. You can relate to it, by the way, when I was pushing Ciroc on you. He likes to throw this out there. No, I have to. I have to.
Starting point is 00:21:02 Because it makes sense to what we're talking about right now. He likes it. He likes it. I was the first person. I am the tastemaker. It's the beginning. It's the beginning. It's the beginning.
Starting point is 00:21:11 I pushed my job working for Prez and them. They didn't even have the Ciroc company pushing it yet. It was going through PMI, Power Moves, Inc., and Prez and them. They would send me a case, and they were like, yo, push this to the tastemakers. The tastemakers was like, I don't want it. I would push it to Noria. I'm good. I couldn't give it away.
Starting point is 00:21:35 I was a great goose guy at the time. You know what I'm saying? So what I'm trying to say, the point of this is, is that it's the same thing. Like, look at where it's at now. It takes so much blood, sweat and tears. A lot of rejection. That's what the street team world is. That's what the promotion world is. That at where it's at now. It takes so much blood, sweat, and tears. A lot of rejection. That's what the street team world is. That's what the promotion world is. That's what it takes. And that's why we don't have no more.
Starting point is 00:21:50 We don't have any more. And then when it's all said and done, nobody remembers the person that was on the battlefield in the beginning. And that's fine, but we know that. Absolutely. We don't need anybody to recognize that but ourselves. To be fair, there's only a small group of us.
Starting point is 00:22:05 So is there anybody that... If you hire shampoo, you got to hire sweetness. If you hire sweetness... All right, but is there anybody that you personally felt like you did so much for their career? Hell yeah. All of them. And they don't recognize you personally. All of them.
Starting point is 00:22:20 But you know what it is? It's not... Who? Jason Derulo. That's the R&B nigga, right? Yeah. He from Miramar? He's from Miramar.
Starting point is 00:22:29 He's from Miami. He slept on my motherfucking couch, yes. Oh, facts. We can talk about that. He's like, damn, your couch is pissed. Yeah. But you know what? Like I said, I'm in hip-hop.
Starting point is 00:22:41 He turned pop, which I knew he would. Who wants to work with the person that soothes? At the end of the day, I'm in hip-hop. He turned pop, which I knew he would. Who wants to work with the person that soothes? At the end of the day, I'm in hip-hop. I'm not in the pop world. I don't want to be in the pop world. I don't want to do country. I don't want to do nothing. I'm in hip-hop.
Starting point is 00:22:53 That's what I want to be a part of. I want to be a part of hip-hop history. So, yeah, that's fine. Like I said, I will take that L. Because at the end of the day, I am who I am. And I got so much more going on. Facts. The Medal of Honor is the highest military decoration in the United States.
Starting point is 00:23:10 Recipients have done the improbable, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S. Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first Black sailor to be awarded the medal, to Daniel Daly, one of only 19 people
Starting point is 00:23:45 to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor, going above and beyond the call of duty. You'll hear about what they did, what it meant, and what their stories tell us about the nature of courage and sacrifice.
Starting point is 00:24:04 Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one. The demand curve in action. And that's just one of the things we'll be covering on Everybody's Business from Bloomberg Businessweek.
Starting point is 00:24:33 I'm Max Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. But guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain.
Starting point is 00:25:00 I want to buy some blockchain or whatever it is that they're doing. So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This Pride Month, we are not just celebrating. We're fighting back. I'm George M. Johnson, and my book, All Boys Aren't Blue, was just named the most banned book in America. If the culture wars have taught me anything, it's that pride is protest. And on my podcast, Fighting Words,
Starting point is 00:25:30 we talk to people who use their voices to resist, disrupt, and make our community stronger. This year, we are showing up and showing out. You need people being like,
Starting point is 00:25:41 no, you're not going to tell us what to do. This regime is coming down on us. And I don't want to just survive. I want to thrive. You'll hear from trailblazers like Bob the Drag Queen. To freedom! Angelica Ross.
Starting point is 00:25:54 We ready to fight? I'm ready to fight. And Gabrielle Yoon. Hi, George. And storytellers with wisdom to spare. Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories of the West.
Starting point is 00:26:34 I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best-selling author and meat-eater founder Stephen Ranella. I'll correct my kids now and then where they'll say, when cave people were here. And I'll say, it seems like the Ice Age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today.
Starting point is 00:27:00 Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you become a threat. Now you're aggressive. Now you're aggressive. I'm a female. I'm a female. And I'm a woman. And you bitter.
Starting point is 00:27:31 And you bitter. So what they do, what they do, what they do. Okay, I'm bitter. Yeah, but what they do, they fire you and hire your underlings. No, and they've done that. Yeah. But you know what you do? Then you remix your fucking career.
Starting point is 00:27:44 And you keep it moving.com. But then it's hard for you to get back in. No, my man. No, no. I don't want to go back in. I elevated. I moved forward. But not everybody's that fortunate.
Starting point is 00:27:53 We worked. Look. Well, I don't know if Sweetness remembers or knows or remembers. I worked just like you. I worked every. We worked. We worked, actually. Come on.
Starting point is 00:28:01 The whole company. The whole company. We had every account Under the sun I admire that Y'all niggas are still together And then you guys know I'm sure you understand this
Starting point is 00:28:10 I see it As the industry changed This is team right here As the industry changed The different underlings Changed Turned to undercut Yeah
Starting point is 00:28:18 So if you did it for A thousand or fifteen hundred a month They did it for Eight hundred a month Facts And then it And then it started shifting. Absolutely. And the people that you kind of
Starting point is 00:28:27 trained and helped them and showed them the way were jacking your accounts. Facts. So what do you do? It's either one, which I wanted to beat all the asses, and then you just keep it moving and just remix it into another career, do other things, do other things. You know what I'm saying? We still kept
Starting point is 00:28:44 other accounts, but that's the type of career that we chose. That's the path we chose. Hold on, hold on. I want to ask you a question. When did you stop and say, you know what, I can't do that no more? Because in our world, we still fighting that wall. Yeah, and we're still figuring it out. What made you say, like, yo, I can't do that?
Starting point is 00:29:03 You don't even know that. I've transitioned from being a record promoter to, now I'm a DJ manager, and I know you had a conversation with one of my DJs, and he was like, yo, he actually thinks it's a great idea.
Starting point is 00:29:15 I was like, absolutely. It was natural for us because we've known each other for so long. But let's be real and let's be business with us. We know that I'm only as strong as you, and you're only as strong as me as we keep our positions together.
Starting point is 00:29:27 So I'm going to use you and use me, but let's be real with each other. I'm lost with what you're asking me right now. Back to my question. What made you say, I don't want to work these records no more? Right. It was never about not. It was that we were doing something. It made money.
Starting point is 00:29:45 We had a recession in the United States. When the recession happened, you have to look at it economically-wise. It's not just the industry. The industry was suffering. Then the recession happened. And you're still a DJ at this time. Yeah. Well, I mean, I'm always a DJ.
Starting point is 00:29:57 Right. Forever. I paid my dues as a DJ. So I'm a motherfucking DJ. You know what I'm saying? I've been in the clubs every fucking day for mad years. But you've been through the recession. At the end of the day, we were the only people
Starting point is 00:30:07 that you could hire. We made it a point that when you come into this market, when you come into this lane, when you come into this label and the music business, and in this city, the only people you can hire is this person or that person. But to what he's asking me, though, not to cut you off, but
Starting point is 00:30:23 to what he's asking me, the recession started to make people, the underlings, like you mentioned, undercutting the people in the market. And I'm sure this is happening market-wise, nationally. So the young dudes that were the interns or whatever of all the promoters started saying, you make a G, I'll do it for 500. Facts. So what happened was I can do it for 500. And then there was a shift of the guard. People from the label started moving around because of the recession or because of some other shit started shifting.
Starting point is 00:31:01 They were leaving their positions. And when people leave positions, they start looking for other people who are going to be loyal to them. And so all that shifting that happened started changing the money, changing the accounts that were coming to us, and then we all had to make a decision. What was the year that you just said, nah, no more working records? No.
Starting point is 00:31:21 If you call me right now and say, E, will you work on records? You still in. You still in You still in What are you paying Yo Eddie What are we doing son That's what I'm saying Yo Eddie
Starting point is 00:31:30 Let's go 70-30 my brother But see that's what I'm saying But E But to be fair Can you really deliver What you delivered five years ago And that's why my point I will
Starting point is 00:31:39 I will never That was my point As to what I was saying before I will never do anything That I cannot do Honestly I get it You know what I'm saying?
Starting point is 00:31:45 We've cornered the market to the point it's like, if you want to go that route, we're the only motherfuckers that can do it, and that's why you got to pass where you pass. At the end of the day. Point blank. We've got to go, and we're going to be the only ones to keep it going. No, what happened was, what happened was, the street team guys became executives. So they forgot about the beginning of it.
Starting point is 00:32:07 Absolutely. The conversation of the DJ. Now their conversation is with the PD and the MD. It's not about, yo, did you hit his record yet? Right. Now it's,
Starting point is 00:32:18 I need these slots. What's going to cost me? So it's a different conversation with the guys that started all the guerrilla marketing. They're gone. There's only a few of us that still believe in the beginning of the roots of this shit.
Starting point is 00:32:34 I know Sweden is going to hate this, but we need to start beating up DJs again. You can't. Why would I hate them when I'm the one who does it? You can't. But you're blaming the wrong people. You're blaming the wrong people. You're blaming the wrong people. No, you can't do that. Hold on.
Starting point is 00:32:47 You're blaming the wrong people. You can't beat up DJs. You can't do that. No, you can't do that. First of all, been there, done that. And second of all, I learned.
Starting point is 00:32:53 I'm going to play it or I got you. Because look, as a businessman, we work. That is the problem though. We work. Just don't say I got you.
Starting point is 00:32:59 No, but as a businessman, we work multiple artists. So you have to pick and choose your battles. So I'm working for Def Jam. I'm working for Epic. I'm working for Universal. Epic got a hot-ass record right now.
Starting point is 00:33:11 But Def Jam is cold. I can't beat you up because you're not fucking with Def Jam records. But say, yo, y'all niggas is fine right now. I'm fucking with these niggas. But that's the game. You can't do that. You can't do that. But I'm not mad at you. But don't tell me, yo, niggas. But that's the game. You can't do that. You can't do that. But I'm not mad at you.
Starting point is 00:33:25 But don't tell me, yo, I got you, dog. No, but Eddie. No, but Eddie. But Eddie. But that's why you gotta have tough skin. No, but that's why.
Starting point is 00:33:33 The wine. The wine. But that's why, like he said, we're in the front line. I'm like, you scared though, I'm bitter, bitter. Oh, you gonna plug my artisan?
Starting point is 00:33:41 You gonna plug my artisan? But you can't do that. I'm good for you. That's relationship. But that's relationship right there. You're proving my point. Fuck whether it be MDs or PDs, being honest. Just be honest.
Starting point is 00:33:54 There's something that I call the industry talk. They will tell you whatever the fuck they need to tell you to get you the fuck out their back for that 1.5 seconds. I got you. I got you, my dog, whatever. Call Sweetness. She got you. I got you, my dog, whatever. Call Sweetness. She got me. Whatever, whoever. I got you.
Starting point is 00:34:07 But what you do is... You know my favorite line is, poof. When you're trying to get around a record, you know my favorite line is, yo, I like the beat. Yo, but this is the thing. I'm good.
Starting point is 00:34:17 This is the thing about it. As a music executive, you have to keep working the records. No matter the ups and downs side because you can't get caught up in the label bullshit. You have to keep going.
Starting point is 00:34:34 Not even psychologically. But if you think psychologically, I bet you I can ask everybody in this room and they know one radio commercial. 1-800-411-PAIN Consistency They're killing the game, yo. That's what I'm saying. Like, if you consistently
Starting point is 00:34:47 hear something, even if it's just a chorus, that's what we're important. That's called programming. That's what I'm saying. That's programming in the brain, but that's what we do. Even if the DJ just plays
Starting point is 00:34:56 the chorus, and that's all they fucking recognize when they hear the radio, that's what we're there for. And like Shampoo said, sometimes DJs... Yo, props to Sweetness on what she's saying right now.
Starting point is 00:35:06 That's real talk. That's real talk right now, Sweetness. I give you props for that. That's real talk. It's facts. That's science. What you saying is science? Which is why I know for a fact, like if I know if this DJ plays it at this... That's why I tell them, I say,
Starting point is 00:35:21 all I need is 30 seconds. I don't care. On the radio, we only need a minute and 30 seconds for it to register. But I only need 30 seconds for somebody to be like, I just heard this in the club last night. Wait, hold on. Where the fuck you get a wand? Open that. You have it in your pocket? He has a gun? This nigga was doing...
Starting point is 00:35:37 You had that shit in your pocket the whole time? Nah, you just got patience. I'm sorry. No, I do have patience. I'm in the club. That's why you don't work VE. That's why you don't work records no more. No, but I've been in the club since I was 18 years old. Time out. Listen, I've been in the club. If you want to hear about patience, when I started working 10 years ago with y'all.
Starting point is 00:35:59 Can we say, no, let's speak from spirit. Eddie, Eddie was your mentor? No, he was my competition Was he foul? No but he showed He was also my teacher He was my We had
Starting point is 00:36:10 I love her He was your sensei I love her He was my sensei Sensei But mind you I had to be in the club I had to be at the club
Starting point is 00:36:17 40 pounds of vinyl On my back At 10 o'clock Damn What are you a fucking That was a good day That was a good day You had five vinyls That was a good day. That was a good day. You have five vinyls a DJ.
Starting point is 00:36:25 Those were the good days. Those five DJs. She worked the vinyl days. Exactly. That was a good day. That's it. I'm good. That's the difference.
Starting point is 00:36:32 No, you came down and worked the vinyl days. No, but that's the difference between. I don't mean to cut your wisdom, sweetness. She's an alpaca. No, but this is the difference between then and now. Yeah, no, no. Back then, DJs appreciated when you was the record promoter. When you showed up with new records.
Starting point is 00:36:44 And you gave that nigga that vinyl. We were God, remember? When you gave him that vinyl. You know what I remember? I used to do that meet and greets at Oxygen. I used to put my little post-its on your vinyl. Like, thank you for holding me down. Love you.
Starting point is 00:36:56 I have my post-its. Back in the days, we used to do that cream. It was a different time. She's a girl. She's a girl. Don't forget. Don't forget she's a girl. Yo, but tell them the truth. Like, for real. Like, a different time. She's a girl. She's a girl. Don't forget. Don't forget she's a girl. But tell them the truth. Like, for real. Like, you was there.
Starting point is 00:37:09 No, you was. Stephen, you was there. I'm sorry. You was there. No, no. What you're talking about is absolutely correct. I was there in my mind, for sure. You was smoking in the trailer. You was in the trailer. He was in the trailer. I'm going to tell you something. For the sake of a segue,
Starting point is 00:37:28 for the sake of a segue, we used to have the DJ meet and greets at Cream back in the days. All of us, Khaled included, would have to come there and pick up records. And for the sake of a segue, Khaled and Eddie caught beef that started a massive beef. People appreciated that. That's when the G-Unit and Terrence Scott, that's when Khaled and Epps had the biggest beef. This a massive beef. And that's when Calvin and Epps that's when the G unit in Terrence Scott that's when Calvin and Epps had the biggest beef.
Starting point is 00:37:48 This is super way before that. My man in Coconut Girl? No, no, no. This is super way before that. I have to dress the elephant in the room. You have to dress the elephant in the room?
Starting point is 00:37:56 You're going to dress the elephant with what? What's the elephant in the room? Gucci? Uh-uh. Fedora. A fedora, okay. A hat?
Starting point is 00:38:05 Is there a problem with Khaled? And who? DJ EFN. No, man. No, no. What there is is there's history. So I want to address it when we come on the show with Khaled, not to address it on some negative shit,
Starting point is 00:38:19 just to laugh about it because there's laughable history. Laughable history. And it had to do with you. And it had to do with you. And it had to do with you. That's what I think is hilarious. Again. You are the common denominator of the history with Khaled. I feel like I got to relax.
Starting point is 00:38:33 Enough or nothing. Because we're putting way too much on it. There's so much history with Khaled. And even despite what Luke has been saying lately. There's a magazine cover with you, Khaled, and DJ. Epps and Irie. Epps was there too. Epps and Irie.
Starting point is 00:38:49 Epps and Irie. Yeah, Epps always been there. Epps was supposed to be the key. That's my guy. A lot of people don't know that. Epps used to do a lot. Epps took me out to strip club. I'll keep it 100.
Starting point is 00:38:59 Wait, wait, wait. You were stripping? You were stripping. Check off that pole, daddy. You know stripping? You were stripping. Wait, wait, wait. Chuckle off that pole, daddy. You know, fuck that tiger shit. Whatever. Yeah. Tiger shit.
Starting point is 00:39:13 Tiger shit. Tiger shit. I never knew you was on the pole. I never knew sweetness was on the pole. Sweetness, you was on the pole. Is that how you got the name sweetness? I was about to say Like wait Y'all didn't say sweetness
Starting point is 00:39:26 Like where did it come from Did Eddie give you that name No And he said Licky lick I slay All right No
Starting point is 00:39:36 Sorry That's sexual harassment That's sexual harassment Sorry Let's get back to music Sexual harassment It's not sexual harassment No
Starting point is 00:39:43 It's nothing He changed my life He kept it real He changed my life I For me, it's not sexual harassment. No, it's nothing. He changed my life. He kept it real. He changed my life. I'll give him that credit. So what? The apps knock it down? Let's just throw that out there.
Starting point is 00:39:52 Okay. Wait, wait, wait. But how did he change your life? How did he change your life? He was like, if you really want to know the story. Yes, yes, yes. We do, we do, we do. There's a story behind it.
Starting point is 00:40:04 I love Miami stories. I'm going to try to keep it as short as I can. I got into a car accident a senior year, right? One of my homegirls, I was working at another job, Sun Surveys, if anybody's from Kendall. Kendall? Everybody had a job there, right? That was my senior year. I learned I could get work experience.
Starting point is 00:40:21 I got into a car accident. One of the girls that was working there, she was on probation. She was like, yo, I know how you can get your car fixed for $2,000 real quick in one or two nights. Mind you, that day job was going to take me three, four months. I needed my car, right? I went to the club. I figured, oh, I could do this. He was like, yo, what do you want to do with your name?
Starting point is 00:40:40 What club? What club? You have to. You have to. Start crazy. Yeah! What club? You have to. You have to. They're crazy. I've been there. I've been there.
Starting point is 00:40:53 I've been there. Don't you know I'm local? And I went in there and I did my dance and I had a better body. Don't get it twisted. So when I went in there, I was like, holy shit, they threw so much money. I was like, holy shit a better body Don't get it twisted So when I went in there I was like holy shit They threw so much money I was like holy shit I could probably pay My card tonight
Starting point is 00:41:09 So then when I get off stage Nigga's like What's your name I'm like yo sweetheart He was like We already have a bitch Named sweetheart I was like alright
Starting point is 00:41:15 Who said that DJ Epps Huh Who No not yet Epps is not in this It's not there yet He's not in this
Starting point is 00:41:21 It's not in this That's what I'm trying to go As fast as I can So that you can get to the point You know I'm like Alright fuck Let's do in this moment. It's not in this. That's why I'm trying to go as fast as I can so that you can get to the point. You know, I'm like, all right, fuck, let's do sweetness. We did sweetness.
Starting point is 00:41:29 So I'm in that bitch. I'm making stupid money. I move out of my mom's crib. I'm like, all right, I can get my own place. I'm 18 years old. I'm doing work experience because I get out at 12 o'clock. Right?
Starting point is 00:41:38 So now all of a sudden, I'm going to Oxygen on Tuesday nights. That shit is popping. I'm buying, exactly. I'm buying bottles. Coconut Grove, right? Yeah! Coconut Grove, baby.
Starting point is 00:41:49 I remember. 305, baby. Absolutely. I'm walking in there with all my stripper friends. Coconut Grove. Right. And we're all buying bottles. At Oxygen at that time, buying bottles was like $100. $120, baby. Yeah!
Starting point is 00:42:06 New York niggas like me was like. We ended up making a movie. We ended up making a movie. Then finally, one of the promoters, his name is Asa. He's still around. Asa was like, yo, we've been looking for a female promoter. Do you think you'd be down? He sounds African.
Starting point is 00:42:20 He likes skin, curly hair. I don't know if that's African. Is he African-ish? I wouldn't say. I would say more Jamaican. Haitian? No, Jamaican. I don't know if that's... Is he African-ish? I wouldn't say. I would say more Jamaican. Haitian? No, Jamaican. No, wait.
Starting point is 00:42:29 Jamaican. Jamaican with a Y. Jamaican. We got the drain in the building. Go ahead, continue. We buying bodies? He's like, yo, we're looking for a female porn. I'm like, what does that have to do?
Starting point is 00:42:41 Female what? A female Pomona. They said porn. I said porn. 100% make sure. Make sure. Make sure. I'm clarifying it for the listeners.
Starting point is 00:42:51 If you're strictly audio podcast, it's porn. It's porn. You know what? I just want everybody in the podcast to know that I am the only female in this motherfucking building. No, there's one other female. Any gigs? Make some noise for them.
Starting point is 00:43:04 Hey, no, man. I'm not co-signing. And I haven't told this story in motherfucking 10 years. So everybody. Whoa, so it's been hurting you. So listen, Amber Rose is not the only one. Whoa, whoa, chill. Whoa.
Starting point is 00:43:19 Like this started out as a stripper. No, she gave us a stripper story. I'm not famous. We can't talk about that. I've made it a point not to be famous. I've made it a point not to be famous. I've made it a point not to be famous. I'm locally famous and it's done now. Chi Chi, don't get the chance.
Starting point is 00:43:31 You're famous. Let's make some noise for that. We're making you famous tonight. Tonight. Tonight. This is coming out tomorrow. Audio. What's your Instagram status?
Starting point is 00:43:43 She is weakness. She is weakness. Go YMVS. Free follow shampoo at YMVS. What is yours, Joy? I don't know. Come on. Let's finish this story.
Starting point is 00:43:53 No, no, wait. Before you do it, do your social real quick. All right. If I get like a thousand followers tomorrow, I'll be mad. This is what we do. We do this promotion. Tomorrow, we're not putting this out right now. This is called promotion.
Starting point is 00:44:04 It's DA Real Sweetness. Coño. Ay out right now. This promotion is DA Real Sweetness. Coño. Let's make some noise for DA Real Sweetness. All right, so go on. Shampoo Y and B essence, motherfucker. Please. Bring it on. Shout your shit out.
Starting point is 00:44:15 Absolutely. Please. My shit is a few good men productions, LLC. Yeah. That's your Instagram, nigga? You got a L-O-C on you. All right, nigga, why you giving the company?
Starting point is 00:44:29 I'm just throwing them out there. One more drink, one more drink for you. Man, I'm going to say it's your rating at Instagram. Your rating. You have something Eddie the Ass Eater?
Starting point is 00:44:38 Eddie the Ass Eater. Eddie the Ass Eater. You'll follow Eddie the Ass Eater. One thing I know we can all agree on. One thing I know we can all agree on One thing I know we can all agree on At the end of the day
Starting point is 00:44:48 All you artists All you artists coming up Hold on, hold on, hold on Hold on I know one thing we all can agree on All you artists coming up And all you artists that's out there Don't forget
Starting point is 00:45:01 Yo, so laugh a lot Calm down, buddy You still in Memphis? I'm still in Memphis with the nigga. I'm still there on Main Street. Wait up for giggles to stop laughing over here. Oh, my God. Are you crying?
Starting point is 00:45:17 Chi-Chi get the yay-o. He's so fast. He's so strong. That tiger bomb. Tiger bomb? Yo, it's not the time to... No false flag, please. What's fire-ton?
Starting point is 00:45:38 Fire-ton. It got real. All right, guys. Please, calm down. Sorry about my friends here. They're horrible. All right, guys, guys, please, come down. Like what I was saying, one thing. Sorry about my friends here. They're horrible. It's okay, it's fantastic. It's what we do.
Starting point is 00:45:49 One thing. This is ridiculous. Chi-Chi. He got the only dose. He got the only dose. Here we go. One thing that I just want to make clear for everybody And all the artists coming up
Starting point is 00:46:06 And all the artists out there It's always the guys that's on the bottom That works the hardest for you And a lot of times you don't understand the sacrifice That these people are putting out for you So for all you artists coming up Give love man Because these people that you see on the way
Starting point is 00:46:23 Coming up you see on the way down So always remember that You know what I mean Just always respect Everybody that's always At the front line for you Just because you know He ain't eating that
Starting point is 00:46:34 Mr. Chow's And everything with you Don't mean that he's Not putting in that work Oh how about Respect everybody You come across Facts
Starting point is 00:46:42 Yeah that's true You know what I'm saying Cause you don't know Who that person is That's right You want some wine what I'm saying? Because you don't know who that person is. That's right. You want some wine? No, I'm good. Taste some wine.
Starting point is 00:46:48 It's not Tiger. No, I'm good. It's wine. You can relax. It's lighter than that. I'm doing it. I had Tiger Ball. I had vodka.
Starting point is 00:46:55 I'm going to be a tester right now. Come on, man. You can come across. Say it to the people. Say it to the people. I'm just saying, yeah, you can respect everybody you come across. No, no. You should be careful.
Starting point is 00:47:04 Point the logo at them. Where are you going to talk? Where are you going to talk? I'll tell you. This is drink, yeah, you can respect everyone who come across. No, no. You should be careful. Point the logo at her. Where are you going to talk? Where are you going to talk? I'll tell you. This is drink, chance, shampoo. Tell them. Tell them. What artist?
Starting point is 00:47:12 I feel like you got something. I'm coming right back. I'm coming right back. Promise. I'm promise. I just had some shit to eat. Yo, look, look. Now, y'all got old school.
Starting point is 00:47:21 Y'all got old school beef. Yeah, I mean. She can come in and use like mean, you was ripping down her posters when she was trying to come out. No, no, no. She was ripping down his posters. What the fuck? You wasn't ripping them.
Starting point is 00:47:32 Ripping our posters? Let's be clear. Sweetness did not rip none of our posters down. Even better. That's fact. Let's be clear. She said she did.
Starting point is 00:47:43 No, I didn't. Mad bitch. Eddie beat her up. No, I didn't. I'm confusing that with something else. I've never seen her rip down another poster. Never. I clear. Don't stop. She said she did. No, I didn't. Mad bitch. Eddie beat her up. No, I didn't. I'm confusing that with something else. I've never seen her rip down on the person. Never. I don't remember that shit. I don't want your shit down. And at that time, it was cool.
Starting point is 00:47:55 I'm calling it back. At that time, it was a different time. I'm calling it back. At that time, it was a different type of time, baby. I always said your sweetness. You just said you ripped them down. No. You're not lying. You just said you ripped them down. No. You know, that was the Tiger Balm.
Starting point is 00:48:07 She was like a bomb. You not lying. You lying. You not lying, right? Exactly. The Tiger Balm make you think like, yo, that was me. No, it was not me. Never. I think you told me you caught her one time.
Starting point is 00:48:19 Oh, quarter one. Quarter one. Quarter one. What the fuck going on? Oh. Look, she turned red. She turned red. She turned red.
Starting point is 00:48:27 Ten years ago. I remember. I remember. I remember when Nori. And he was like, I'm so hurt that she did this to me. She talks to my homeboy. I ain't never seen that. He's making that one up, but I'm going to roll with the story.
Starting point is 00:48:39 I never see that. What story? What story? For the sake of entertainment. That's a new story that just came up in this show. Yeah, for the sake of entertainment. At the end of the day, came up in this show. Yeah, for the sake of it. At the end of the day, man, for all you artists, niggas, these are the motherfuckers that's on the front line, man.
Starting point is 00:48:50 Respect the game. The Medal of Honor is the highest military decoration in the United States. Recipients have done the improbable, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. It's for the families of those who didn't make it. I'm J.R. Martinez. I'm a U.S. Army veteran myself, and I'm honored to tell you the stories of these heroes on the new season of Medal of Honor Stories of Courage from Pushkin Industries and iHeart Podcast. From Robert Blake, the first black sailor to be awarded
Starting point is 00:49:32 the medal, to Daniel Daly, one of only 19 people to have received the Medal of Honor twice. These are stories about people who have distinguished themselves by acts of valor going above and beyond the call of duty. You'll hear about what they did, what it meant, and what their stories tell us about the nature of courage and sacrifice. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. A lot of times the big economic forces we hear about on the news show up in our lives in small ways. Three or four days a week, I would buy two cups of banana pudding, but the price has gone up. So now I only buy one. The demand curve in action. And that's just one of the things we'll be covering on everybody's business from Bloomberg Businessweek. I'm Max
Starting point is 00:50:25 Chavkin. And I'm Stacey Vanek-Smith. Every Friday, we will be diving into the biggest stories in business, taking a look at what's going on, why it matters, and how it shows up in our everyday lives. But guests like Businessweek editor Brad Stone, sports reporter Randall Williams, and consumer spending expert Amanda Mull will take you inside the boardrooms, the backrooms, even the signal chats that make our economy tick. Hey, I want to learn about VeChain. I want to buy some blockchain or whatever it is that they're doing. So listen to everybody's business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. This five months, we are not just celebrating. We're fighting back. I'm George M. Johnson,
Starting point is 00:51:07 and my book, All Boys Aren't Blue, was just named the most banned book in America. If the culture wars have taught me anything, it's that pride is protest. And on my podcast, Fighting Words, we talk to people who use their voices to resist, disrupt, and make our community stronger. This year, we are showing up and showing out.
Starting point is 00:51:30 You need people being like, no, you're not going to tell us what to do. This regime is coming down on us. And I don't want to just survive. I want to thrive. You'll hear from trailblazers like Bob the Drag Queen. To freedom! Angelica Ross. We ready to fight. I'm ready to fight. And Gabrie hear from trailblazers like Bob the Drag Queen. To freedom! Angelica Ross. We ready to fight? I'm ready to fight.
Starting point is 00:51:47 And Gabrielle Yoon. Hi, George. And storytellers with wisdom to spare. Listen on iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams
Starting point is 00:52:25 and best-selling author and meat-eater founder Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here. And I'll say it seems like the Ice Age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Welcome to Play It, a new podcast network featuring radio and TV personalities talking business, sports, tech, entertainment, and more. Play it at play.it. We're back to Drink Champs Radio with rapper N.O.R.E. and DJ EFN.
Starting point is 00:53:17 To name other street team people that's out there that's doing it or other people that's behind the scenes that's doing it. How about this? How about fuck that I'm gonna name a couple of people That's not stars But that work behind the scenes From various different labels Various
Starting point is 00:53:36 Various I like the various people Various is my word Yeah them niggas is alright Spanglish don't forget it That's it Alright Alright
Starting point is 00:53:43 So you want me to start Go for it. Let's go. All right, so when I say the name, you point to the person, okay, E? Okay, I'm with it. Oh, this is like a seance. Death. And he's alive.
Starting point is 00:54:04 Russell Simmons Two thumbs up The beginning The godfather of everything Anybody else? You're in the game Just one person Let the one person go in
Starting point is 00:54:23 Julie Okay, okay, okay. Let the one person go in. Julie Greenwall. Oh, no. Since you fucking slapped and snacked. Go for it, buddy. I think you cocked, yo. What she did for you. Nah, nah, nah.
Starting point is 00:54:43 What she did for you. She never cut the checkers. Never cut the checkers. Cut nah, nah. What she did for you. She never cut the chicken. Never cut the chicken or cut the fucking cheese. What's going on? I don't know what he's talking about. She's a very serious person. I think we should pass the question. I think we should pass the question. I don't know if he's the right one.
Starting point is 00:54:58 It's complicated. Next one, next one, next one. He gave a thumbs up. Next one, next one. No, let thumbs up. Next one, next one. No, let him go. We got to let him go. This is a drink chance. We got to let him go.
Starting point is 00:55:10 We got to let him go. All right, go, go. All right. You got some? So one of the greats in the game. I love Julie Guerrero, myself. Me too. You too?
Starting point is 00:55:24 Come on, guy. I don't know who that is. One of the greats in the game. Julie Guerrero myself. Me too. You too? Come on, guy. One of the greats in the game. Okay. Go ahead, go ahead. Let's go with another one. Sean Pratt. Real. Go, Eddie. Sean Pratt's real. One of the best in the game. Respect to Sean Pratt.
Starting point is 00:55:39 Sweetness. Boss. Super, super respect. Great at all. On the music tip? On the girl tip. I don't know, whatever you want to give me. I don't know, I see a lot of like,
Starting point is 00:55:51 people like, I respect more like, Jaspo, Rock Nation. Wait, wait, wait, wait. We talking about Sean Perez. We talking about Sean Perez. Yeah, just Sean Perez.
Starting point is 00:56:00 Definitely Sean. Okay, okay. Sean, Sean, where did he get what you said? You see my... This nigga salutes the DJs. Like, if anything, that nigga true. Okay, okay. Sean Pratt? Yeah, what you saying? Well, it's been a while. This nigga salutes the DJs. Yeah.
Starting point is 00:56:07 Sean Pratt. Big up Sean Pratt. Big up Sean Pratt. Shout out to him. Shout out. Sean Pratt's the truth, man. That nigga should
Starting point is 00:56:14 be working records. Like, what are you doing? One of the best in the game. And he's involved. Oh, wait, hold up. Boss.
Starting point is 00:56:19 I got one. Kevin Black. No, no, no. It's not the way it works. It's not your turn to do any of that. Hold you in the game. This is not the way it works. This's not the way it works. It's not your turn to do any of that.
Starting point is 00:56:26 It's not the way it works. It's not the way it works. You gotta relax. This is called drink jazz. You gotta relax. Okay. I had a good one. You fucked me up. Damn!
Starting point is 00:56:43 Oh, I got one. Ready? Oh, hold on. I picked the person. You picked the person. I said the name. All right. Rob Love. Oh, wow. My uncle.
Starting point is 00:56:52 That's my uncle in the game. You can't say no. Stop talking, bro. I want to get everybody. Okay, y'all got to remember that. There's an age difference. Okay, I'm going to start with Shampoo there. One of the greats, the person that always wanted to copycat,
Starting point is 00:57:07 the person that always made me go hard, he's the first guy that I came to Miami, he had 50 young little motherfuckers pushing a scooter, tearing up South Beach. What are you talking about? With orange jeans. That was you? See, hired by who?
Starting point is 00:57:23 And we was never young. Rob Love. Facts. Rob Love was the one. Who was he talking about? hired by who? Rob Love. Facts. Who came up with the idea? Us. Who came up with the idea? Exactly. And that's what goes to show the protocol.
Starting point is 00:57:36 But that was memorable for me. He got the money. That made me be like, that made me be, Rob Love is one of them guys, that made me be like, yo, I want to do that. That's dope.
Starting point is 00:57:46 That was when you was on Death Jet. Why you throwing me in this shit? Because you was on Death Jet. I'm the behind the scene guy. I'm bigging up the behind the scene guys. I'm an in front of the scene guy. Actually, no, no, no. It's dope.
Starting point is 00:57:59 I got to say something. You got Rob Love? No, no, I got to say something about Rob Love real quick. Went to the office. We worked Tommy Boy when he was on Tommy Boy. From the beginning. Yeah, from the beginning. Before Def Jam.
Starting point is 00:58:11 And when Eno went to Def Jam, he actually suggested you need to get these guys in Miami. Make some noise for that. When he signed to Def Jam, I don't know how, I mean, it's real to a degree because I saw the fucking picture framed in Rob Love's office. He's there wearing a CHP Crazy Hood shirt. Signed in the papers. God damn it. Real talk. Real talk.
Starting point is 00:58:38 God damn it. God damn it. God damn it. God damn it. Part of my life. Real talk. Now, so anybody else Rob Love? I got a Rob Love story.
Starting point is 00:58:49 When I went to Def Jam, he was like, yo, we're going somewhere. And I was like, what you talking about? He was like, nah, nah, we gotta be out. I said, I'm a producer. I ain't trying to... I gotta show you how radio is. I gotta show you how... It was Keith Murray, I'll never forget. And we went out to Philly. So as soon as we entered... Did you smoke dust? Nah. Alright, my bad. It was just Murray, I'll never forget. And we went out to Philly. Did you smoke dust?
Starting point is 00:59:05 Nah. Okay. All right, my bad. It was just natural high, the music. So then we go to Philly, and we enter this radio station. So me and Rob Love go in, and Keith Murray's in there, and we walk in, we see nobody. And we're like, what the fuck?
Starting point is 00:59:20 Where's everybody? But we're hitting gunshots outside in Philly. Pow, pow, pow. Then all of a sudden, this little midget comes, yo, what's up? And I'm like, what the fuck where's everybody but we hitting gunshots outside in Philly bop bop bop then all of a sudden this little midget comes yo what's up and I'm like what the fuck's going on Keith's like
Starting point is 00:59:29 yo what's up dude and it was a fucking midget and he just taught me he just taught me a midget I don't think you can say that can't you say midget well we say midget all the time no no I mean little people
Starting point is 00:59:42 I didn't mean that we don't stand by his words at drink champs at all he made my free for all I'm like I'm with what I'm just saying No, no, I mean little people. We don't stand by his words at drink champs at all. He said he's a creeper. I'm like, what did I just say? What did we say, little midgets? No, little people.
Starting point is 00:59:53 It's little people. I'm just saying, he just taught me that you don't just focus on making records. You know what I'm saying? They're not mad at it. No. I mean, lots of things. Next one. You got to be careful. He took it to the next level
Starting point is 01:00:08 and taught me like, this is not all about just producing. I need you to see how to work records. I need you to, these artists go, so you can relate
Starting point is 01:00:15 when you create. So he went the extra step. You know what I'm saying? Out of strength and you know what I'm saying? So we can't say, executives don't do that. You got to say little people.
Starting point is 01:00:23 Shout out to Rob. Oh, you're going in again? He's saying it. Oh, you're putting it back. Next time we can't say gay. Next So we can't say that. Executors don't do that. You got to say little people. Oh, you're going in again? He's saying it. Oh, you're putting it back. Next time we can't say gay. Next time we can't say this. You want some wine? Take a glass of wine.
Starting point is 01:00:32 I can't say spit. I'm going to spit. All right. Next one. Next one. Next one. So Sean Peckos. BX.
Starting point is 01:00:40 The godfather. BX. One of the best in the... The star of the three teams. One that did it the best. Absolutely. I wish he would have not left music. I asked him one time about,
Starting point is 01:00:53 yo, what you think about this? He's like, Shampoo, if you don't got a wicked jump shot or a left hook, don't talk to me no more. What do you mean by that? I mean, there's no more music. He's the Godfather of the three teams.
Starting point is 01:01:05 Yeah, he is. Pecos was the original, music. He's a godfather of three teams. Yeah, he is. Pecos was the original, man. He's the original. He understood it. Let me show y'all what it is. That's why, man, Pecos, man, God bless, man. When Pecos was in the game, niggas was getting money because Pecos was employing niggas. There was real budget.
Starting point is 01:01:19 Pecos was putting hood niggas on to show them niggas how to get money in the corporate world. Like, niggas wasn't doing that. Petcoz was doing that. Like, I was meeting motherfuckers on conference calls like,
Starting point is 01:01:31 who are you? Yeah, nigga, I'm from Soundview. That's it. You know what I'm saying? Like, Petcoz was one of them dudes,
Starting point is 01:01:39 man, that understood that you need the streets. You know what I mean? And that's why we lost the hip hop. And he still sticks to it. And he still sticks to it. And he still sticks to it.
Starting point is 01:01:46 Now, let me ask you this question. Backhouse? Backhouse, of course. BX Native. You know what I'm saying? That's another thing, too. Like, he went up. He worked his butt off, you know,
Starting point is 01:01:56 asked to do what he had to do. And, like, every time he came up, he'd take two people with him. Then he'd go back and take another two people. So he created his own destiny. And the kid is still alive. And he'd go back and take another two people. So he created his own destiny. And the kid is still alive and he's still rocking with one of the best. So shout out to Sean Packers on the real tip.
Starting point is 01:02:11 And sweetness. I mean, he called me to make sure with shampoo that I got my job at Def Jam. I will always be grateful. Because I worked for 10 years to get to Def Jam. I remember seeing LL Cool J, Rihanna,
Starting point is 01:02:27 and I'd be like, Dustin, I want to get in the music business. I don't know what I'm going to do, but I want to be in the music business. I don't want to be famous, but I want to be behind the business. And Shampoo and him, they gave me... So you took Lex's spot here?
Starting point is 01:02:40 I did. Yeah. No, no, no. Because Lex was after us No no What happened was Can I be honest I said it earlier
Starting point is 01:02:48 Wait wait wait We were Rob Love Wait time out Can I be honest Lex was always king No time out No time out No no
Starting point is 01:02:56 We were Rob Love Wait Lex was rocking and rolling All due respect to Lex Can I be honest We were Rob Love Right right right Lex right, right. Lex came later.
Starting point is 01:03:07 All right, so nobody's going to... All right. Nah, I don't know what that means. Nah, I'll let you know. That sounds horrible. I won't. Whatever. Nah, Lex was rocking.
Starting point is 01:03:15 But the thing was, like I was saying earlier, Lex... I was talking about Lex. Yeah, Lex promotion. Yeah, shout out to Lex. What happened with Lex... He's my dude. Nah, Lex is always like a... He has a large family. Lex is that nigga. What I was Lex? He's my dude. No, Lex is always like that.
Starting point is 01:03:25 He has a large family. Lex is that nigga. What I was telling, what we were talking about earlier, Lex wasn't focused on the beach no more. He was moving on. The beach is not Miami, number one. But I'm just saying. That's what I'm saying.
Starting point is 01:03:37 It's not. It's not. It's the labels. It's not. It's the label. They look at the label. You have to move on, too. No, of course you don't.
Starting point is 01:03:44 You are moving on now. She's been moving. She's you don't She's been moving She's been moving She's been moving Nobody gonna help me out? Come on They can take a stab right now I'm gonna wait till y'all let me speak
Starting point is 01:03:53 No but I'm saying that What happened was Lex is still doing his numbers What I'm saying is that Lex was doing other shit Is he doing radio numbers? I know that But I'm just saying that
Starting point is 01:04:02 Is he doing radio numbers? Oh Oh South France go What happened? Shots fired Is he doing radio numbers? I know that, but I'm just saying that. Is he doing radio numbers? Whoa, whoa, whoa. South Branch, go. What happened? Shots fired. Ba, ba, ba, ba, ba.
Starting point is 01:04:10 Lex is that nigga, man. Is Lex doing radio numbers? Lex is that nigga. What I'm saying is that sweetness is doing other things that Lex wasn't, what was in the point. No, no, it wasn't camp. Oh. I'm trying to explain shit.
Starting point is 01:04:28 I want to get so real right now. Because that's how dirty this is. That's how dirty it is. And wait, with all due respect, you're coming from the New York angle. This is the streets in Miami. So this is different. This is different.
Starting point is 01:04:44 I brought up Lex. Streets in Miami. Streets the streets in Miami talking. So this is different. This is different. I brought up Lex, streets in Miami. Streets in Miami right here. That's my button. He know that. Nah, Lex is fam. Lex is cool. But it's streets in Miami talking right now. He's so cool until you need until you need answers.
Starting point is 01:04:59 Until you need, yeah. He's so cool. Until you're wondering, like, why isn't my record doing what it's supposed to be doing? I don't know where we at, but I know we in the deep sea, baby. I don't know since my nigga, man. But can I say something real quick? I want to say something real quick. He's doing shit like Haiti and doing other shit.
Starting point is 01:05:23 And I'm in Haiti too, my brother. And I'm not even Haitian. With all due respect to everybody involved. This is so cute. Y'all are like, oh my God, I don't want to get you mad. Sweetness, calm down. Relax, relax. And you co-sign me or not, I'm going to say right now.
Starting point is 01:05:39 We were doing the streets in Miami. CHP Marketing Promotions. I love FAU. And Eddie Giggs right here, because I want to give him his props while he's right next to me. We were doing the streets in Miami. Crazy. CHP Marketing Promotions. I see you. And Eddie Giggs right here, because I want to give him his props while he's right next to me. He helped the Sweetnesses and the Lexuses of the world. Absolutely. They all were the people that were under him in terms of learning the street game. Absolutely.
Starting point is 01:06:03 And I give homage to all that shit. When Eddie calls me, first ring, I pick up. I know where I'm at. No, it's not where you're at, but I'm just saying we've got to pay homage to where I'm at. And don't I? If Eddie calls me and talks to me, don't ever listen. See, legs can't get into half of these clubs. And we learned from the, what's the old street team games?
Starting point is 01:06:26 Alfonso and that I like that though Lex promotion, man I'm going to take advantage I've never done this before Shout out to Kiko and that Next one, next one, Nory I'm going to let y'all go in
Starting point is 01:06:44 Next one, next one. Next one. I'm going to let y'all go in. No, no. Next one. Next one, Nari. Come on. Let's be real. Me, Fatboy, and Kiko. Oh, name, name. I had a name. I had a name.
Starting point is 01:06:50 I had a name. All right. Keep it going. This might show age or maybe not because everybody might be down. I'm going to have to say the record label just to not confuse the name. Loud Records, Buddha. Oh, nah. That's right. Big pun. Big pun. Was the name. Loud Records, Buddha. Oh, nah. That's right.
Starting point is 01:07:05 Big Pun. Big Pun. Was the dude. Big Pun. That was one of the dudes that, yo, Buddha, Buddha was one of the dudes, man.
Starting point is 01:07:14 Buddha is the dude. Hold up. I worked Loud Records at the time with Buddha. That, I never knew you could put up that many stickers
Starting point is 01:07:21 in the world. Yeah. Buddha was one of the niggas, man, that blew a big pun by putting up stickers. Yep. And that he was the original one of them niggas that was like, yo. Shout out to Eddie also.
Starting point is 01:07:33 I watched them niggas, man. Him, his brother, you know, Gabi. Gabi. All them niggas, man. Gabi. All them niggas, man. Gabi's so mad. You know what I mean?
Starting point is 01:07:42 My nigga Rick. Gabi's the hell. All them niggas. Rick. All of them. Puerto Rico Rock. Like, Puerto Rico. Gabi. Buddha. A lot mad. You know what I mean? My nigga Rick. Gabi's the head. All them niggas, Rick. Rob and them. All of them. Puerto Rico, Rob. Like, like, Puerto Rico, Robby.
Starting point is 01:07:48 A lot of people don't know him. Nelson. How about Nelson? Nelson as well. Yes, sir. And Nelson's still shaking out here. He's killing it. I used to work with Buddha
Starting point is 01:07:55 at VIP Record Put with Al Pizarro. Wow. We used to, check this out, me and Buddha used to go take cabs with Fugees,
Starting point is 01:08:04 the Fugees. Everybody would promote their damn record and jumping in there. Matter of fact, I'll even take it more back. We was at Summer Jam and we snuck in Wyclef with me and Fat Joe. So everybody needs assistance back then. And that's what it's about. But
Starting point is 01:08:18 what we're saying is we don't have those type of execs anymore. Those execs put other niggas on. And we're not paying enough respect to those people that did what they did. Those execs put niggas on. These new niggas, they ain't looking out for nobody but themselves. They not like, yo, I see what you're doing. And that's fine.
Starting point is 01:08:41 Because in two years, nowhere to be fucking found. What we do is we just keep working. Because we're the pimps of the block and every artist is a hoe on the block. I'm going to stop this. I'm going to tell y'all. Think about that, right? Me and Shampoo are the pimps.
Starting point is 01:08:55 Shampoo is the pimp of motherfucking New York. I'm the pimp of Miami. And there's a fucking artist on every block like a hoe. Sweetness is breaking. Let's be real. Let's be real. We'll always have a job because we're connected
Starting point is 01:09:06 to our city because we don't fucking leave. We feed our city. It don't have to be a fucking charity. It don't have to be nothing. We keep motherfuckers alive. We pay their rent.
Starting point is 01:09:16 We help them do everything they can do and be better men. The words of sweetness are not by a drink jammer. No, be better businessmen. No, that's real talk. I don't want my DJ
Starting point is 01:09:24 just to be better. I want him to be a businessman. I want him to be like an ice cream shop like DJ Effect. Shout out to him. And I'm going to plug that in. Mr. Cream and Woodward.
Starting point is 01:09:33 Bigger Mr. Cream and Woodward. Yeah, exactly. So it's not just about being a DJ. It's about being a businessman. Like DJ EFN doing drink jam. Yeah.
Starting point is 01:09:44 Exactly. Exactly. Exactly. Because I've been fucking with you for 10 years. You feel me? Look where you at. Support your mans even when they're nothing to something. I don't want to be at Live on Sunday every fucking Sunday. I'll see Stevie Jam on Tuesday.
Starting point is 01:10:00 But to say that, what I was saying earlier, just with y'all, you come from the old school executive mind. Like, I come up, my man is still with me. Yeah. You know what I mean? That's what I'm talking about. We don't have that no more. No more, man. It ain't about, like, yo, I'm moving.
Starting point is 01:10:19 Yo, they got this position right here. Yo, let me put my man in there. Yeah, but we always been like, we still got our team. Yeah, but that's what I'm talking about. It's never easy. Let's just be 100%. Let's be 100%. It's never easy.
Starting point is 01:10:32 Look, this is beautiful. This is what hip-hop is about. If you win, your team win. But these new generation, they skipping steps. They think social media, so they cut everybody off because they don't know what it is to be loyal to somebody. They don't know what it is to be loved because they don't know nobody. It's social media.
Starting point is 01:10:49 They skip steps. So fuck them. And because I don't want to do a record, and in two years, you're nobody because I'm not going to sit here and tell you, oh, this is the next great idea. Fuck you. You're an artist. Tell me what the next great idea is, and let me tell you what I can do with it. That's the point of being a marketing director director That's the point of being in the streets That's the point of keeping you connected to the streets
Starting point is 01:11:10 So you want to keep social media Let's make some noise But wait, I want to segue this to something else Hold up, hold up, sweeties. Whoa! Whoa! Whoa! Whoa! Whoa! Whoa! Whoa!
Starting point is 01:11:28 Whoa! Whoa! There's your Tiger Ball, dude! All right! You get a little Tiger Ball! Eat that ass! Eat that ass! Eat that ass!
Starting point is 01:11:38 Eat that ass! Eat that ass! Eat that ass! Eat that ass! Eat that ass! Eat that ass! Eat that ass! Eat that ass, eat that ass, eat that ass. Now watch this social media. Watch this social media.
Starting point is 01:11:52 Take this viral, baby. This is drink chance. This is what we do. This is what we promote. Get this out there. Let this party be my ass. Go for it. Put this out there. Get this out there. I'm really waiting for you. Go, go. Get this out there. Get this out there.
Starting point is 01:12:08 Get this out there. Get this out there. Get this out there. Get this out there. Yeah, but you don't really think. Let's use these motherfuckers. I didn't expect that. Let me show you.
Starting point is 01:12:18 That's going crazy. Exactly. Let me show you social media. That's going crazy out there. Let me show you people how lonely. Let me show you this. No, I see me, guys. Let me show you street media. Let me show you people how lonely. Let me show you this. Let me show you street prolongations at his new age. Facts.
Starting point is 01:12:30 Eat my ass, nigga. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go.
Starting point is 01:12:33 Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go.
Starting point is 01:12:33 Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go.
Starting point is 01:12:33 Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go.
Starting point is 01:12:34 Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Let's go. Eat that ass. Eat that ass. No, no, no. Eat that ass. Eat that ass.
Starting point is 01:12:49 You don't use it or what? No, no, no. Please. No, please. Better yet. Better yet. Let's call it. Call it.
Starting point is 01:12:56 What? Call it. Let's call it. Eat that ass. No, eat that ass. Let's call it. No, call it. Eat that ass.
Starting point is 01:13:04 Let's use this media plug, my nigga. That's your street team. I was trying to go serious and y'all went down, yo. But to you, it's the end of it. Let's go. Absolutely. No, guys. Calm down. Relax, buddy. Wait, wait, wait. Wait. This is the point.
Starting point is 01:13:20 You just turned me on right now. If you want it to be trashed, then you got to relax for five minutes. And you wanted to beat your ass. We need to relax for five minutes. What do you want? We need to relax right now. What do you want? His plan to beat your ass? Everybody needs to relax.
Starting point is 01:13:33 I don't know where we went. Why they can't? We just got canceled. Everybody got to relax right now, please. Why did Kona get brought in today? I don't know. I don't know what happened. Obviously, she wants that to be nasty.
Starting point is 01:13:49 As a father, I'm like, no, he's not here yet! He's not here yet! He's not here yet! Come back tomorrow! Come back tomorrow! Not Conan! Not Conan!
Starting point is 01:14:00 No, no, no, no, no, no, no! When you're 30, you don't have to be one, my nigga., no, no. When you're 30, you don't ask me what, my nigga. No, no, no, no, no, no. Don't ruin him. He's still working. No, no, no. He trabaja, baby.
Starting point is 01:14:12 Come conmigo later, bro. Un poquito. De piso. Y ahí de eso, tal. Right, man? Shout out to Jobs. We at work again. We love it.
Starting point is 01:14:21 Where do you work? You fly. You AT&T. Fly, nigga. Fly, fly.? You foul. You AT&T. Foul ass nigga. Foul. Foul. So, big up Def Jam.
Starting point is 01:14:29 Yep. Epic Records. EP, what up nigga? Oh yeah. Hi EP. Big up, big up. And conglomerate too, right?
Starting point is 01:14:36 Conglomerate, yeah. Busta, what up? I'm not Def Jam. I'm not Def Jam. No? No. She's conglomerate. Busta Rhymes, what up nigga?
Starting point is 01:14:47 Conglomerate. Happy birthday Busta Rhymes I saw the picture Liv how was Liv Happy birthday Busta Happy birthday Biggie Fantastic times My brother Happy birthday Busta Once again
Starting point is 01:14:56 You know what I mean We're There's a couple other people Birthday too Uncle Wise Biggie Uncle Wise My birthday
Starting point is 01:15:04 Eddie's birthday coming up Biggie's birthday as well But Uncle Wise Happy birthday And his birthday coming up Biggie's birthday as well Happy 50th birthday We flew out to Virginia All our people We spent his 50th birthday with him So happy birthday My Uncle Wise
Starting point is 01:15:18 Wait what? What's going on? Frankie Avalon You don't know about me? No. Who's Frankie Avalon? So, you know, happy birthday tomorrow on Good Wives. You roll two more?
Starting point is 01:15:30 I don't got no more weed, right? This is it. This is it. Nigga's incredible right there. He's incredible. Yo, bro, I just keep seeing more rolled lunch coming this week. I know. This is an incredible show in the world.
Starting point is 01:15:43 I don't want to let you know. Good. And we had you on the I don't want to let you know. Good. And we had you on the Icy episode. Yo, thank you. And we had you on the Pop Daddy episode. I want to thank both of you guys. You've been shining for a long time. Congratulations to y'all.
Starting point is 01:15:53 Keep motherfucking winning. Y'all can't believe the record that you just... And again, and again, and as real motherfuckers, Nori, keep putting on for the city. Call me. He call me. He call Sweetness. He call my nigga Rated motherfucking all. That's a word.
Starting point is 01:16:11 And I appreciate it, man. Because a lot of people like us, we don't get that proper shine. So you know what I'm saying? Sometimes we need the behind the scenes of the behind the scenes. And Nori's up. He don't tell you. He was like, yo, come through to my radio show. 8, 8, 8 o'clock.
Starting point is 01:16:27 Be there. He told me three hours ago. So I'm like, all right, I'm coming through. I'm not even thinking. He ain't telling me, yo, I'm out of here. And to be fair,
Starting point is 01:16:33 it was just on the couch over there just hanging out. She called me and was like, yo, I want to come with you to Nori because I got to speak to Nori about something. Because I want to talk to you about a birthday.
Starting point is 01:16:42 Well, look, Chi Chi, before we get out of here, I have one thing. I wanted to get this out. I got a pee-pee. Go pee-pee. No, no, no. I'll keep talking. I'm holding it down. I wanted to hear something from these guys right here. An experience when you was promoting.
Starting point is 01:16:57 I'm going to tell you something. I'm going to give you the example. When Pun died, he just died. He just passed. I was about to take a piss. Now I got to stay. We were working for Echo Clothing. Right?
Starting point is 01:17:11 They flew us out to the Puerto Rican Day Parade in New York. Right? And they had a float. And they played 100% for the first time to everybody there. And then they had us passing out the pun towels. And it was on the float was Fat Joe, Remy Ma, and who else? Anybody else? Cuba Link.
Starting point is 01:17:36 Cuba Link. That was, I can't, I will never forget the energy that I felt. Yo, they played 100% like 100 times. Real talk. And every time it played, it was like the first time I ever heard it. That was the energy that was popping right there. We was throwing the pun. Yeah, we was giving.
Starting point is 01:17:58 I'm telling you right now, me, myself, I was out there promoting myself. And it was the best experience in my life. So as a marketer and a promoter, what experience like that did you guys ever have? My experience was once Theo Brown got, you know what I mean, salute to Theo Brown. When we was at TBT, he got the job at Def Jam, and he was like, yo, we got this new artist named Jewel Santana, new artist from Atlanta called the Snowman, another guy called Rick Ross
Starting point is 01:18:32 and his girl named Rihanna, and we have poster boards. He was like, yo, we need to go on this. We need to move crazy. I took it upon myself to buy a shopping cart, and we hit the whole one and nine. This is what we're talking about, Jersey.
Starting point is 01:18:47 1 and 9, Route 3, all the way to Summer Jam. The next morning, Hot 97 said, Yo, if you don't know how to get to Summer Jam, just follow the poster boards. That was a moment because they was like, Yo, my nigga, they just said follow the poster boards. And as a street team dude, we get up early to put in that work. Of course.
Starting point is 01:19:16 And never get that acknowledgement. Never. But that was one moment for me that nobody knew it was a moment. You know, the personality just said it naturally. Like, yo, if you're trying to find out how to get to Summer Jam, follow the poster boys. That's dope. But to you, you're like, yo! I told you, nigga! I killed these niggas!
Starting point is 01:19:39 I told you! They can't fuck with us! That's the excitement that we don't have no more. But that was a moment. Sweetness, what you got? Te fuite. You all right? No, I'm sorry.
Starting point is 01:19:52 I was listening to him because I was reminiscing. You were looking at the posters. I was reminiscing. I'm like, damn, spring bling. I remember when it was like 12 posters up the pole. You weren't all black. like, it's like a whole, like, scheme, like, you gotta, like, you know what I mean? You was asking him, like, the best moment of his record promoter. Yeah, what's your moment? What's your moment?
Starting point is 01:20:15 My moment? My moment was... The time you met Eddie? Eat that ass! My baby Eddie I love you Wherever you at I don't see him in the room Listen
Starting point is 01:20:30 Eddie's my guy My best moment in hip hop It's gotta be when Busta called me Like You gotta understand like When Busta called me I Like, you gotta understand, like, when Buster called me, I was about three years? Seven, yeah.
Starting point is 01:20:51 No, no. No, no. No, three years from now, and it's been almost 12, so nine years in the game. And I was called by a record label rep who does the whole nationality. His name is Shadow. And he was like, yo.
Starting point is 01:21:06 Shout out to Shadow. Yeah, shout out to Shadow. One of my biggest mentors. My guy, Shadow, what up? Yeah, like, Busta's about to call you. And I was like, for what? Like, what's going on? And this was actually about a week and a half before Revolve.
Starting point is 01:21:23 The first Revolve. Not just Revolve. The first Revolve. not just Revolve, the first Revolve. Revolve the network? Yeah, like the whole Miami. Yeah, Revolve. Oh, the conference. Yeah, the conference. All right.
Starting point is 01:21:32 Yeah. And it's like, it's going to be in Miami. And Shadow was like, I've called two other people and they're the one, they represent, they said that you're the one. He's like, but I don't know how Buster's going to feel about a female you know, trying to get a record played in the standing aisle. I was like, just have him call me. So when Buster calls me,
Starting point is 01:21:56 honestly, I didn't believe it. I hung up on him. I was like, alright, Shadow. Y'all cute. Hung up. Calls me back. He's like, all right, Shadow. Y'all cute. Hung up. Calls me back. He's like, yo, you Sweetness from Miami, you work records? I was like, yeah. I was like, yeah.
Starting point is 01:22:11 He's like, this is Busta Rhymes. Like, all right. All right, I hung up on you on the first time, so talk to me. He's like, so I got this new artist. His name is OT Genesis. We got this Coco record. I was like, all right. He's like, so I've never really hired a female before to work records,
Starting point is 01:22:30 guerrilla-wise or whatever. You know, I hear from Shadow that you're the one. I was like, all right, yeah. I obviously talked a lot. He let me speak, and he was like, all right. So the check came in the next day OT came into the market
Starting point is 01:22:49 with Busta and Busta was like whatever I gotta do to make this nigga poppin I'll do and I was like does that mean that you're gonna get
Starting point is 01:22:56 on the mic and the same like mind you this is a living legend this is somebody that's had the hits for years like for him to say
Starting point is 01:23:04 I'll do whatever I can I'll do whatever I can. I'll do whatever I can for my artist was a big deal to me. Because I've had artists that have been signed to other, like Ludacris. I've had other, Small World, signed to other big artists. Like Ludacris? Like Ludacris? You said Ludacris. I've had other artists that they want me to work certain records and they're signed to bigger artists
Starting point is 01:23:25 like Ludacris you said like Ludacris and then what you was going to say about that Busta put out a lot more effort than other bigger artists what it did for their artists
Starting point is 01:23:35 and that was a big thing with me I was like yeah you're signed to this person but what is they doing like let's be real Zoe Dallas future like
Starting point is 01:23:43 what does future Really good for And then And we completed The Drake Jam shows But my point is My point is The best part The best part
Starting point is 01:23:53 The best part for me Was The best part In hip hop for me Was When No no We good
Starting point is 01:24:01 When a living legend When a living legend Says to me I want to do Whatever I can To put this person When Busta Entrusted you to me I want to do whatever I can To put this person out Somebody that I used to do Choreographed dances to in middle school And calls my phone personally
Starting point is 01:24:14 And tells me Whatever you need me to do To make this happen, I will do I stare crazy, right? What was that? We're like 10 years forward. There's two different clubs. I went way back.
Starting point is 01:24:29 I knew you were going to say that, though. It's fine. You left me hanging? Yo, listen. We had fun tonight. It was fantastic. I want to thank you, man. Listen.
Starting point is 01:24:41 This is the behind the scenes of the behind the scenes. Of the behind the scenes. The remix to the remix. scenes The remix to the remix Of the remix to the remixer I like it And the other remix After that I like it
Starting point is 01:24:51 I'm going to buy a big bomb Times two Times 17,000 Maybe one million guys You look like you took a little piece No You sure I had
Starting point is 01:25:02 A lot of ticket ball And a lot of vodka Let's clarify what a little piece is, because in case people think you taking the 101. Molly. Molly. I was going to say two of these. He said Molly.
Starting point is 01:25:13 Molly. Molly. Molly. Molly Ringwald. Molly Ringwald. Molly Ringwald, that bitch boy. Molly. That was the good old days, back in the days.
Starting point is 01:25:22 Yeah, good old days. That was the good old days. It's in a bag. I'm too old to do that now. I don't know what my left leg is going to do. It's in a bag, man. All right. I don't even know how to end this one.
Starting point is 01:25:36 Peace. Tabitha. I love it. All my stuff is in my bag. Asmat Studios. Yo, Sweetness. Shout out. Hey.
Starting point is 01:25:43 Hold on. Hold on. Sweetness, ain't you like conglomerate? I'm not. I'm a senior marketing director. Senior marketing director. Goddamn it. Ready to go.
Starting point is 01:25:56 What you doing right now? Submitting like crazy. You know what I'm saying? Fighting with this war. Submitting like crazy. You're talking about submitting records. Records. Submitting beats like crazy.'re talking about submitting records. Beats. Submitting beats like crazy.
Starting point is 01:26:06 Putting on younger niggas, not front. Like, I did the beat. You know what I'm saying? Trying to be a big MC. So you got to give back. And you know what I'm saying? And, you know, at the end of the day, I learned in this game, and my father always told me, how they pay you is how they respect you.
Starting point is 01:26:21 So if they ain't paying you, they ain't respecting you. Word up. Shampoo. G-word. Still working records. Got Conan. New artists. Pay attention. Look out for them. We got my nigga TB, Dot Dollars, female artists, Brooklyn. And we just working, man. YMVS Records, man.
Starting point is 01:26:37 Just keep on the lookout. We working. And I'm still working records with Def Jam, Epic, E1, Warner, Atlantic, same old, same old. E1's still working records with Def Jam, Epic, E1, Warner, Atlantic, same old, same old. E1 still working. That check is lovely. Big shout out to Gabby. Gabby, because she used to be at Def Jam.
Starting point is 01:26:56 What's her last name, Gabby? I don't remember. Yeah, yeah. E1 is lovely. Because she's married to Skane. Yeah, that's my penis. I got love for her. And Skane. And Skane Dollar. And big up Sk that's my penis. I got love for her. And Skane.
Starting point is 01:27:05 And Skane Dollar. And big up Skane Dollar. Yeah, I got love for her. White girl, correct? Yeah, she used to run Def Jam. She used to be the jam at Def Jam. At Def Jam, yeah. That's my penis.
Starting point is 01:27:16 And now she's the big boss at E1. At E1, yeah, man. Big up, man. I wish when I did business with E1, she was there. But hopefully, we continue. Because me and Alan grew up,
Starting point is 01:27:27 I owe him something. So I got him. You know what I mean? You got to do one record. You got a timmy? No. One album? You got to relax.
Starting point is 01:27:36 Give a little peace. A little peace for later. A little peace. And you got to, and you always, listen, even when you take a little peace for now,
Starting point is 01:27:43 you got to always remember, save a little piss for later. Save a little piss for later. You got to close out like that. One love, one love. Drink, chat, space. Peace. Find all your favorite movies and shows faster with Xfinity. Just speak into the excellent voice remote to search across live TV, on demand, even Netflix and Prime Video. A lot of times, big economic forces show up in our lives in small ways. Four days a week, I would buy two cups of banana pudding.
Starting point is 01:28:44 But the price has gone up, so now I only buy one. Small but important ways. Four days a week, I would buy two cups of banana pudding. But the price has gone up, so now I only buy one. Small but important ways. From tech billionaires to the bond market to, yeah, banana pudding. If it's happening in business, our new podcast is on it. I'm Max Chastin. And I'm Stacey Vanek-Smith. So listen to Everybody's Business on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. The Medal of Honor is the highest military decoration in the United States.
Starting point is 01:29:10 Recipients have done the improbable, the unexpected, showing immense bravery and sacrifice in the name of something much bigger than themselves. This medal is for the men who went down that day. On Medal of Honor, Stories of Courage, you'll hear about these heroes and what their stories tell us about the nature of bravery. Listen to Medal of Honor on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hi, I'm Sarah Spain, host of Good Game with Sarah Spain, and the co-author of the new book, Runs in the Family,
Starting point is 01:29:42 an incredible true story of football, fatherhood, and belonging, written with and about Las Vegas Raiders running backs coach, Dillon McCullough. It's the story of a football coach and father of four who sees his life forever changed by the unsealing of his adoption records. And it's got a twist you won't believe. Based on the viral ESPN story I did a few years ago, this book will blow your mind and bring you to tears. Buy Runs in the Family wherever books are sold. This Pride Month, we are not just celebrating. We're fighting
Starting point is 01:30:10 back. I'm George M. Johnson, author of the most banned book in America. On my podcast, Fighting Words, I sit down with voices that spark resistance and inspire change. This year, we are showing up and showing out. You need people being like, no, you're not going to tell us what to do
Starting point is 01:30:26 This regime is coming down on us And I don't want to just survive I want to thrive Fighting Words is where courage meets conversation Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts This is an iHeart Podcast

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