Drink Champs - Episode 88 w/ Gil Green and Spiff TV (Part 1)

Episode Date: July 7, 2017

N.O.R.E. and DJ EFN are the Drink Champs. In this part 1 of 2 the guys drink it up with famed music video directors Gil Green and Spiff tv. They discuss the importance of visuals in the music industry... and the various artist Gil and Spiff have worked with. --- Support this podcast: https://anchor.fm/drinkchamps/support Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 This is an iHeart Podcast. Taser Incorporated. I get right back there and it's bad. Listen to Absolute Season 1, Taser Incorporated, on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Why is a soap opera western like Yellowstone so wildly successful? The American West with Dan Flores is the latest show from the Meat Eater Podcast Network. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to the American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Clayton English.
Starting point is 00:01:06 I'm Greg Lott. And this is Season 2 of the War on Drugs podcast. Yes, sir. Last year, a lot of the problems of the drug war. This year, a lot of the biggest names in music and sports. This kind of starts that a little bit, man. We met them at their homes. We met them at their recording studios. Stories matter, and it brings a face to them.
Starting point is 00:01:24 It makes it real. It really does. It makes it real. It really does. It makes it real. Listen to new episodes of the War on Drugs podcast season two on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures, and your guide on good company. The podcast where I sit down with the boldest innovators,
Starting point is 00:01:42 shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi. We dive into the competitive world of streaming. What others dismiss as niche, we embrace as core. There are so many stories out there, and if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. And this is Drink Chats motherfucking podcast.
Starting point is 00:02:30 Make some noise! He's a legendary Queens rapper. Hey, hey, it's your boy N.O.R.E. He's a Miami hip-hop pioneer. One of his DJ EFN. Together, they drink it up with some of the biggest players. You know what I mean? In the most professional, unprofessional podcast
Starting point is 00:02:46 And your number one source for drunk facts It's Drink Champs motherfucking podcast Where every day is New Year's Eve It's time for Drink Champs Drink up motherfuckers What it could be, hopefully what it should be It's your boy N.O.R.E What up, it's DJ E.F.N
Starting point is 00:03:04 And this is Drink Champats motherfucking podcast. Make some noise! And today is a very special episode to me because this is something that I've been preaching for a long time. A lot of our youth and our people who follow in hip-hop, they think that they always have to be in front of the camera to make money and to feed their family and to live good and live a great life. They feel like it's always either the DJ they pick, the artist, or the producer. Very seldomly do you have people who say, you know what, I want to be behind the cameras. I'm going to be behind the cameras and I'm going to live my life like that. And this is the reason why we wanted to do you two together is because it's like, I don't want to call you old,
Starting point is 00:03:47 like the old, like the older, you know what I mean, old. The older you are, the more seasoned. That's the better word. The more seasoned as opposed to the young hot guy, you know what I'm saying? And I've seen both of you guys struggle, but the thing about it is I want to really tell you guys' story because I want to push you guys' lifestyle more than I want to push my lifestyle. Meaning, I know that a lot of people can't live how I live.
Starting point is 00:04:15 You work at McDonald's, and when you get off at McDonald's, nobody doesn't walk up to you and ask you for a cheeseburger. You know what I'm saying? Once you take off the thing. But when you're an artist, you know what I'm saying? It's 24-7. It's 24-7. I can remember, you know,
Starting point is 00:04:28 going to Pathmark at 4 o'clock in the morning and me seeing an artist, you know, going in there, I don't want to say the artist's name, going in there to get,
Starting point is 00:04:34 you know, some stuff for their face and somebody saying, can I take a picture with them? And they're like, no. And, you know,
Starting point is 00:04:40 that person is like, oh, this person's a dick. But you don't understand that they live a normal life. So me, I want to push this lifestyle even more than my lifestyle, even more than your lifestyle,
Starting point is 00:04:51 our lifestyle together that we're living now. I would like to push more of this because we need more directors. We need more engineers. And the visuals, it's so crucial to the industry. The visuals.
Starting point is 00:05:01 I just hung out with Pharrell and Pharrell told me that Happy was out eight months and it didn't work until he actually made a video for Happy You know what I'm saying So right now introducing We got the prolific One of the craziest two directors in our time
Starting point is 00:05:15 They should be saluted They should be respected They should be Their shoes should be tied If you ever see them walking down the street And their shoes is untied You make sure you tie their motherfucking shoelaces. My good friends, Gil Green and Swift TV is in the house.
Starting point is 00:05:30 Make some noise. And I'm dead serious about that because, you know, I speak to kids so much. Like, you know, and I ask them, you know, what you want to be? And they say, you know, the rapper. And it's like, all right. I remember one time one of my friends said i'm gonna be a rapper all right i said yeah let me hear your rap he said oh i ain't write a rhyme yet i was so offended and this is the expression it's crazy that you're here this is
Starting point is 00:05:57 the expression that he used he said i'm gonna be like a french montana type of rapper like and what they don't really realize is how much French has struggled and you know they just see that he's luxury and they see that his lyrics is kind of simple the lyrics is kind of simple they think that this is just easy like it's hard to live this lifestyle but let's just let's just take it from there like when you guys get a video right or you get a record from an artist or a label rather a label sends you a record Gil and you know you've never met this artist before how do you even come up with a treatment for that like for like just to say a new artist I mean for me it's the vibe I mean I'm I'm I'm a
Starting point is 00:06:44 hip-hop head. I'm old school all the way. I'm liking that. He was a rapper. I was going to get to that. I was going to get to that. I was waiting for how long. And we picked up both Floridians, too.
Starting point is 00:06:54 So we got to shout that out. They both Floridians. Before Eminem? I don't know. I heard this story. Yeah. We're going with that? We're going with that?
Starting point is 00:07:04 Go where you at that Go where you at Go where you at Alright Now I'm definitely Like I fell in love With the culture Of hip hop Growing up in Miami
Starting point is 00:07:11 So this is 80s And this is This is like We had We had Our own thing here With Luthe And you know
Starting point is 00:07:18 Luthe Campbell Bass music Bass music But we also appreciated What we was hearing up From New York as well And it was a very Very music, it was culture. But we also appreciated what we was hearing up from New York as well. Right. And it was a very,
Starting point is 00:07:26 very different time of like, it ain't mainstream, it ain't internet. It's like, to hear hip hop, either you're listening to Uncle Al,
Starting point is 00:07:34 you know, going to Flea Market USA to get some bass tapes, actually going on 15th Avenue. The pirate radio station. He get hype, he get hype.
Starting point is 00:07:41 We talk about real Miami shit, he get hype, he get rap, and that ain't it. No, that's straight up like And that's how it is And it wasn't like this
Starting point is 00:07:49 Kumbaya MTV mainstream This was before Kumbaya Cause it was Kumbaya That was Jay Z's slot He took a shot at his car Yeah He just wanna throw that out there
Starting point is 00:07:57 That was a flick I'm sorry Keep going Nah Miami Miami was really real And it was I was fortunate enough To be exposed to a lot of that stuff at an early age and fell in love with it, and fell in love with it within the essence
Starting point is 00:08:12 of it. And I'm talking about legendary places like Pac Jam and stuff. Yeah, a little different hype. I always bring up the Pac Jam stories. Yeah, the Pac Jam stories, Uncle Holloway, they DJ here. This is before Miami's cool, quote unquote. It was a rugged era in Miami. Yeah yeah other than other than Luke and them yeah say you know I mean like yeah there was always like the six borough they called
Starting point is 00:08:33 Miami Beach with Miami be uncool like me personally I don't I mean people wasn't reppin Miami at least in the hip-hop community remember everybody was reppin New York like people are fake in New York okay I remember they were like necessarily inner-city bass era they were up in New York. People were faking New York. Okay, I remember that. If they weren't necessarily inner city, bass era, they were repping New York, which I hated. That's things that I was fighting, and I'm sure you were fighting that stereotype as well. Yeah, you saw the divide because Miami wasn't necessarily known for its lyricists. And then a lot of serious hip hop heads were always fond of the lyricists. So, of course, New York had that.
Starting point is 00:09:04 They were lyrically driven, so a lot of the best lyricists were coming out of there. Not to knock the lyricists. Right. So like, of course, New York had like, that was lyrically driven. So a lot of the best lyricists were coming out of there. Not to knock the Miami rappers, but, but, you know, we was about more rhythm
Starting point is 00:09:11 and bass and moving and, and, you know, than, than necessarily like, like I loved cats like Kane and KRS and Rock Hammond.
Starting point is 00:09:18 But if you go to some of those two live crew records right now, they sound pretty damn lyrical compared to some people now. Yeah, yeah, yeah, yeah,
Starting point is 00:09:24 yeah. Well, yeah, they sound pretty damn lyrical. Yeah, people now yeah yeah yeah yeah well yeah they sound pretty damn lyrical yeah yeah i mean i mean how did you how did you what made you pick the camera if because we're gonna get into like you know the your mc career at one point but um what made you actually say i'm gonna get behind the camera because that's like it might have been your mc career was it it was my love for hip-hop because before even i'm seeing I was DJing. And I was the one selling you the mixtapes in the hallway. And then I was fortunate enough to be able to go to school. And I always, I was, in South Miami, I got into this broadcasting program.
Starting point is 00:09:56 It was a magnet school. So they used to bus me in. And they gave us a camera. And then I fell in love with visuals and music. Those are the two things. And we had a channel down here called the music video box yeah and like a fake video just a round from the game but yeah how would Daniels Yeah, yeah. That was in Miami Beach. No, no, it started in Miami. And Dressing Time was the pre-reported.
Starting point is 00:10:28 Oh, y'all got that one. Y'all got that one. Yeah, we got it. We got a lot. Come on. Okay, yeah. But let me tell you, before the box became national, it started in Miami. And so we would get these videos that MTV wouldn't get. Masters of Ceremony, you know, Graham Poole, all these guys.
Starting point is 00:10:42 And this is like 87. I remember that. Throw your guns. So they wouldn't let them have a video over there. If it wasn't BET, and BET was playing
Starting point is 00:10:51 maybe Houdini, you know, but like these cast were coming down to Miami and Luke was... And they were paying the box, and they would just
Starting point is 00:10:57 run those videos. And you had to pay for the order of video on the box. You had to pay, but then the labels, the cheat code was the labels would pay
Starting point is 00:11:03 in advance, and then you'd be watching Don't let the lawyers fool you. Listen, man. I was not. I was on ice. Because when it got to you guys. We're talking about when it got to you guys. All right, all right. He's lying about something. Maybe that's the lag when you ordered it. It took three or seven days to get to you. It's probably true.
Starting point is 00:11:37 So, Smith TV, how did you decide that? You know what I'm saying? Because you've been around rappers. How did you decide that the camera was the place that you wanted to be? Well, I started taking pictures first for Ozone Magazine. So I was with Julia Beverly. Julia Beverly. I've just seen her on the cruise too. Oh, yeah? She's on the
Starting point is 00:11:53 Thotty Cruise. Okay, let's go. No, I know that's what Swift told me. He told me it's the Thotty Cruise. I'm saying Julia Beverly's in Thotty. We need Julia on here too. I've been talking to her about it. So you started taking pictures of Ozone. Before the mixtapes? You was doing the mix a yes started, you know By the way, it's the best to kill in the world pop daddy's
Starting point is 00:12:22 Today I said man you get a album I said, we got to start supporting each other more. He said, word up. I said, I need you to do my full show. Yes. For that kid. For that kid. So I started taking pictures with Julia. I went around taking pictures, you know,
Starting point is 00:12:37 so now I started, you know, getting access to all this backstage stuff. So I'm like, man, I want to pick up a, you know, I picked up a little HD camera, and I'm getting access, hanging out with all these artists. So I wanted to do a smack DVD, all access, like how French did the Coke Wave DVD. So I was like, I'm going to do my own DVD. I remember you following anybody that came to Orlando. One time he followed me and Charlie around, and we had like, Diesel got that?
Starting point is 00:12:59 What the heck? He was. He was. He was. Because I'm always like. Let me ask both you guys a question real quick, right? Is it a cheat code when the guy's on fire? Like right now, Drake, right? Yeah.
Starting point is 00:13:13 Drake could be on fire. Like is that a cheat code? Like even if he sends you a trash record, like, you know what I'm saying? Do you just jump on it immediately or what do you do? Like me, it's whatever. I fuck with everything, you know what I'm saying? And we go after the bag. Right, right.
Starting point is 00:13:30 With bag chasers. I'm going to tell you what. Nick Queston, who actually put me on it. Right. Nick Queston. Make some noise for Nick. Set a moment. Yeah, yeah.
Starting point is 00:13:38 I got the only DVD company. Nick told me before I even started, he said, never let a bad song prevent you from making a good video. And I always follow that. I always follow that. That's real. That's real. OG knowledge.
Starting point is 00:13:50 Yeah. I love it. And you can take, like, back to when we used to shoot videos, we had to do it on film. I remember film. It was a cost. Like, there was a cost to it. It was like carrying around a dwarf. Right.
Starting point is 00:14:00 So, Subway's talking about giving you an opportunity to film with film. Right. And this is before digital and all of that. And the budgets were way different. Everything was way different. You're going to take the opportunity. But that's the legend, too, because if the song is whack, you make a legendary visual, it boosts it up.
Starting point is 00:14:16 It boosts it up. Yeah. Right. Cool. So, now, an artist comes. You like the record. He gets on set, immediately he's on some I'm the big man shit, and you work for him. He doesn't know your history, he doesn't know how much you grind.
Starting point is 00:14:35 I know that, I've never experienced that. You've never experienced that? I've experienced that with new artists just saying hi to me, they be like, yeah, I'm the shit. I'm like, whoa, it's wrong, nigga? They be like, hold on, I'm the shit. I'm like, whoa, it's wrong, nigga. Like, hold on. He's like, yeah, I kid you not. Yeah, maybe one.
Starting point is 00:14:52 He got a story. No, because the thing about it is, when you get into like the 12, 13, 14, 15 years in your life and you're doing the same thing. You have a career. And when there's certain people that got six months here and they just think like the world is the kiss they ask. Like, I can't say that's what happened
Starting point is 00:15:13 with Migos and Joe Buttons, but it pretty much looked like that. It pretty much looked like Joe Buttons was asking questions and they were just like, yeah, whatever. And it's just like, nah, dude. Like, you know, Joe put in his time like he might not
Starting point is 00:15:25 be a legend to everybody but he's a lyricist and he held it so but that walk away was disrespectful the walk away was 100 disrespectful but at the end of the day like at the end of the day and i'm not trying to get into some crazy but we had artist development remember before like people who used to know how to do an interview and say yo boom you answer it like right now the labels are just taking money latest and so I'm saying have you ever had experience with like the artists came off as a dick head but you still had to remain professional yeah absolutely okay but the thing is one video and it wasn't the artist was Keep it going. We're going to put some tequila in the milk, man. Come on. We got to talk about this milky snack over here.
Starting point is 00:16:05 No, no, no. We're going to tell us what's good. Tell us what's good. No, there was this one video. It wasn't that the artist was disrespectful. He was just in a zone in a whole different world. That's a polite way of saying this. Was he high?
Starting point is 00:16:15 I don't know what he was on. And I don't even know where he is these days. Because I find out the humble ones have the career. The ones that get put on quick, they didn't see it coming. They didn't put the work ethic in. They're like in and out. And this was an artist that Swiss Beats put on quick and they didn't see it coming, they didn't put the work ethic in, they're like in and out. And this was an artist that Swizz Beatz put on. Oh shit, you know him now.
Starting point is 00:16:30 And Swizz opened up the like... Cassidy? Everything for him. No, no, no. It was a rapper out of Atlanta and he got everyone on the track. DMX. Don't remember that. Was it David Banner? Mm-hmm. And everything. Anyways, we did this dope, we had this idea to get this dope-ass video
Starting point is 00:16:48 and had the marching band and everything and old boy didn't want to get in his own video. So that's why he was like bugging it. It wasn't drag on. No.
Starting point is 00:16:55 Okay. It wasn't drag on. Yeah, yeah. Yeah, I remember this artist though. But you know, because that's what bugged out.
Starting point is 00:17:02 No, but that's what's real about Swizz. Because Swizz clocked him right in the face. Oh, oh, he slid right in front of camera I was like action and oh boy gave the performance that's like some because he was so angry when The thing about being an artist they don't tell you that this is your money, you idiot. Yeah. You know what? The one thing that I noticed about both of you,
Starting point is 00:17:29 we actually planned for this at 9, and y'all both showed up at 8.27. You showed up at 8.25. You showed up at 8.27. It's like, this is the exact thing that we got to install because these people, I know artists that I've seen them uptown. I'm like, yo, Def Jam just called me to go to your video. These niggas like, oh, yeah, I'll be there.
Starting point is 00:17:48 Like, no, idiot. This is your budget. I don't think these people understand that. I'll tell you the crazy shit that Hype Williams did to me, but we'll get into that later. I know that one. I studied all of those. We'll get into that one. That's when the budget was crazy.
Starting point is 00:18:02 Have you ever worked with a million dollars? Never. You know how many videos I do with a million right now? That's very true. Crazy times back then. You can only do two movies with a million right now. But back then, hype was like, oh, man, you had to spend that budget. What was the biggest budget you worked with, Gil?
Starting point is 00:18:18 About that. A million? Yeah. He came from that era. Oh, this was a great video. It was. It was a horrible video. This is Stax Barker from Miami.
Starting point is 00:18:28 Nobody never saw him. Show me your famous dance. Oh, millions. I'm going to tell you. Let me tell you the story about this. Big back. And I like Stax. He's a nice kid.
Starting point is 00:18:35 You know what the thing about Stax was? He's a good kid. He's a good kid. He's got good music, but his money outshadowed him. So people never cared. See, hip-hop got to be about struggle. That's the one you can and maybe cut we couldn't have a Roy's convertible video because he came out in one of his lyrics he's saying I'm driving the drop top rolls and and he's like man you know if you don't rap about
Starting point is 00:19:00 that you got a habit right so there's no problem for them they got a lot because these lots of them so be live now you know it was hoping yeah he also be like they gave us that club like yeah yeah no they were going to tell you I think that's a great access rate or yeah I just think that once you get his story and use his father invented numerology whatever they do know it's just like we know you're not struggling it's different kind of money that there's a super rich so big them up so his money got out like sometimes your record will have a bigger record than you like sometimes you can have a record that like I have an omegando I see people all the time they'd like oh and maybe ice cream with me but it's real that record is bigger
Starting point is 00:19:53 than me but so you had a million dollars I wrote in that Phantom the lights didn't work now he picked me up one shit everything after they cut it off like the wiring that shit was like a hoopty afterwards. But this was just for the video. Oh, man, we had choppers, boats, mansions, two clubs. His pops was bringing in Victoria's Secret models. His pops is a G. I bet.
Starting point is 00:20:17 His pops is a G. Legend. Yeah, he's a G. Like, don't let the NASA thing fool you. He's a G. He was a NASA game shit. I'm a NASA game shit. I'm NASA gig shit. Yeah.
Starting point is 00:20:27 What's the biggest budget you work with, Spender? Like a quarter million. Quarter million? That's $250, right? Oh, man. But that's like, but I'm saying that's like the now. That's almost like a million dollars in Gil's,
Starting point is 00:20:38 you know, Gil's big. No, a million dollars is a million dollars back then, Gil. Especially for us, Gil. Come on. A little bit. A little bit. But the hype is flying Mr. Chow's in a jet. a million dollars back there Gil let's make some more let's make some more for us Gil come on let's make some more for now but the hype is flying
Starting point is 00:20:48 Mr. Charles in a jet you had a couple million dollar joints how dumb is that two figures going in front of a camera yeah
Starting point is 00:20:55 how legit is that though nothing wasn't a million no that was like that was like 875 like 700 or 500 I mean that's damn near a million
Starting point is 00:21:03 but hype was 800 one that went to like 1.2. Like, easy. Like, easy. Like, he'd be filmed. That was all no, right? Yeah, we filmed one scene for three days. That's disrespectful.
Starting point is 00:21:15 Listen, Nori, this is how I work. I was like, at the time, did you know you was recouping that? Nah, listen, listen. I knew from the Mr. Child something wasn't right. But tell them how you found it. It's the best. All right, cool. I want to get into the middle because I want to go more.
Starting point is 00:21:33 So listen, we'll get into it later because I want to get more about y'all. Because it's a long story. But I got jerks. It's a great story. And it's my most played video ever. So I guess it was worth it. Because it was like at the time where just hype, you just have hype name. Like it could have been a piece of shit.
Starting point is 00:21:51 But they said hype Williams name. It was like theatrical shit. And it was just like, you know what I mean? Like Scorsese videos. It was just that air. But do you remember those times? I was PA-ing on those videos. On the hype videos.
Starting point is 00:22:01 That's how I got, you know, I came up like from the bottom of the ladder. Hold on, hold on. We needed to describe what hype videos. That's how I got, you know, I came up from the bottom of the ladder. Hold on, hold on. We needed to describe what P-A-A is. That's a do-boy. What about production assistant? Production assistant.
Starting point is 00:22:13 You get the water, you get whatever. Like an intern in the studio. Right. But on set. Benny Boone was also a PA. Oh, but we all came up in the same,
Starting point is 00:22:21 you know, Nick Quest had put out all them cast songs. How about that? I'm sorry to change subjects because we want to get back to the PA thing because that's very important because these brothers think that they're going to just pick up a camera and they're going to shoot for, you know what I'm saying, 21 Savage. You know what I'm saying? They got to relax. Maybe.
Starting point is 00:22:37 Maybe. It could happen. It could happen nowadays. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall
Starting point is 00:23:05 Williams and best-selling author and Meat Eater founder Stephen Ranella. I'll correct my kids now and then where they'll say when cave people were here and I'll say it seems like the Ice Age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future
Starting point is 00:23:52 where the answer will always be no. Across the country, cops called this taser the revolution. But not everyone was convinced it was that simple. Cops believed everything that Taser told them. From Lava for Good and the team that brought you Bone Valley comes a story about what happened when a multi-billion dollar company dedicated itself to one visionary mission. This is Absolute Season One, Taser Incorporated. I get right back there and it's bad. It's really, really, really bad.
Starting point is 00:24:27 Listen to new episodes of Absolute Season 1, Taser Incorporated, on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st and episodes 4, 5, and 6 on June 4th. Ad-free at Lava for Good Plus on Apple Podcasts. I'm Clayton English. I'm Greg Glod.
Starting point is 00:24:51 And this is season two of the War on Drugs podcast. Yes, sir. We are back. In a big way. In a very big way. Real people, real perspectives. This is kind of star-studded
Starting point is 00:25:00 a little bit, man. We got Ricky Williams, NFL player, Heisman Trophy winner. It's just a compassionate choice to allow players all reasonable means to care for themselves. Music stars Marcus King, John Osborne from Brothers Osborne. We have this misunderstanding of what this quote-unquote drug thing is. Benny the Butcher.
Starting point is 00:25:21 Brent Smith from Shinedown. We got B-Real from Cypress Hill. NHL enforcer Riley Cote. Marine Corps vet. MMA fighter Liz Caramouch. What we're doing now isn't working, and we need to change things. Stories matter, and it brings a face to them. It makes it real.
Starting point is 00:25:35 It really does. It makes it real. Listen to new episodes of the War on Drugs podcast season two on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. And to hear episodes one week early and ad-free with exclusive content, subscribe to Lava for Good Plus on Apple Podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on Good Company, the podcast where I sit down with the boldest innovators shaping what's next.
Starting point is 00:26:10 In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen. What others dismiss as niche, we embrace as core. It's this idea that there are so many stories out there, and if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing, technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the
Starting point is 00:26:56 most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. So, what did I say I was going back to? Benny Boom. No, Benny Boom. Benny Boom. Did you see the Tupac story yet? Not yet. I've just been watching the controversy with him and John Singleton.
Starting point is 00:27:22 Oh, I love it. Yeah, it's great. We had John Singleton. John Singleton and Benny boom. Did you see the Tupac? Yeah, I went to the premiere. Okay. I was dead to that night I can't get in the fire But guys tell me about the movie tell us about It was cool. Like... What? Translation.
Starting point is 00:27:47 It didn't really... I mean, come on. We can keep it real. We're on a different channel. I kept telling you. I said I was disappointed, personally. Yeah, like, come on. Like, even though F. Gary Gage is a friend of mine, you know what I'm saying?
Starting point is 00:27:55 Yes, I've seen Charlie Gellar in New York. He's a friend of mine, too. You know what I'm saying? But, like, I don't know. It's just the way the Straight Outta Compton came out was just... And no disrespect to anybody involved in the movie. The actors, you know, and everybody. But it's just, I felt like that's Pac's story.
Starting point is 00:28:09 I felt like we needed something just way more up there. I'm just saying, when they did, I said, walk the line as an example. Why can't hip-hop have that standard? It was cool. When are you going to see it? I haven't got a chance to see it yet. I am 100% going to go out and support because I don't like hearing mixed reviews. No, support it and have your own opinion for sure.
Starting point is 00:28:28 Absolutely. Everybody should go and check it out. I like having my own opinion. But I thought it was big because who filmed Big's movie? Who was the director? And I was disappointed in that one too. He was ahead of his time. It was a better quality movie in my opinion,
Starting point is 00:28:44 like production-wise, but I think it lacked what it needed as well, personally. It kept it in that universe. I felt the fact that it was Benny Boom, like coming from video, coming from being a PA. But I like Next Day Air. That joint you did? Oh, yeah.
Starting point is 00:28:57 I liked that too, but you didn't appreciate the pop train. It was cool. Come on, you got to take a shot. Come on, bro. You got to take one too. Yeah, I've been taking shots. This is all about it, baby. Let's go. Come on, you gotta take a shot. Come on, brother. You gotta take one too. Yeah, yeah, I've been taking shots. This is all about it, baby. Let's go.
Starting point is 00:29:06 Come on, baby. I've been, I've been, I've been. You gotta take one Tiger Bowl later. Let me get it, let me get it. Oh, man. He's taking a shot of the quick. Tiger, you don't take a bowl. There must be something in here that we don't know about.
Starting point is 00:29:14 What you're making there? Well, yeah, the quick. We gotta get to the quick. Let me get some, uh, aqua hydrate. Aqua hydrate. We don't got the aqua hydrate. We don't have the water. We don't have the, Pop Daddy is slipping.
Starting point is 00:29:24 Has it in South Street? We got some special water Back there I just want to I want to say A big respect up to Benny Because I saw that
Starting point is 00:29:29 Come up And we were all Coming up together Department of Film Nick Quest Eric White Danny Boone Nick Quest
Starting point is 00:29:36 Was an established Director in a time When there probably Was only 10 hip hop Directors And he grabbed All y'all And put y'all
Starting point is 00:29:41 On the other type shit Nick was the type Of person that Passed on his knowledge That's why So he didn't sign You say I'm gonna Sign Gil I'm gonna sign Benny Put y'all And put y'all on the other type shit Nick was the type of person That passed on his knowledge That's why So he didn't sign you Say I'm gonna sign Gil I'm gonna sign Ben
Starting point is 00:29:48 Put y'all under my production He sees what you're working And it's like If you were walking into like Rockets back in the days Everyone's in there Everyone All the rappers are in there
Starting point is 00:29:56 All the young directors Wanted to be there And he would give you a camera Like I don't even know if you knew Like on phone time Yo phone time's gonna bring that up later Yeah I was Like I was like
Starting point is 00:30:04 Shooting second unit Like I was like Shooting second unit Like I was just coming up You know Phone Time is a CNN Capone and Noriega video For the youngies That don't know Kinty That's dope
Starting point is 00:30:11 There's like a second unit Like And so much talent Came out of that He had a company Called Department of Film It was Benny Boom Eric White
Starting point is 00:30:20 Myself Nick And Nick was the OG Who basically Co-signed every one of those guys to get that first big video. Because the label was nervous. Did he take a percentage?
Starting point is 00:30:30 Yeah, it was his company. He was Nick from Australia. He got the ill accent. He was like, I can't do it. What the hell accent? I was going to do it. I was going to do it. He had been drinking Ciroc, supporting the team. That's what I'm talking about, god damn it. You know, Norrie did a movie, Nick's first movie, dude, hold up. I was like, dude, hold up. Look at me and Ben drinking Ciroc, supporting the team.
Starting point is 00:30:45 That's what I'm talking about, god damn it. You know Norrie did a movie, like Nick's first movie, I think it was, called Seven Mummies. I stole the DVD. I have it in my house. There's only one DVD ever. You stole his DVD. I stole his DVD. It's terrible.
Starting point is 00:30:57 It's terrible. I like it. I like it. You see, how did you be honest about your movie? Norrie gets his head cut off. Yeah. He cut my head off. I made a black guy. I fucking get my head cut off. Yeah. He cut my head off.
Starting point is 00:31:05 I made a black guy. I fucking get my head cut off. That's what I did. The black guy. The guy in the first 12 minutes of the movie. You know that's the black role in a horror film. So I was satisfied. This is my first.
Starting point is 00:31:15 When I got this scene, I got to experience Hollywood. Because I always heard about these stories, about these Hollywood actors. They are method actors. Yeah. One guy was a method actor. So he wouldn't... Who was that, the white dude? Yeah, from Fast and Furious.
Starting point is 00:31:28 So he wouldn't let nobody talk to him if they wasn't calling him the character. He stayed in the role the whole time. The whole time! Jared Leto vibes. Like, dude, I see him at night at the hotel. He be like, hey, what's up, man? I'm like, oh, shit, who are you right now?
Starting point is 00:31:40 I don't know what to say to you. The dude, you know, Jared Leto, that played the Joker He stayed in character The whole time Oh yeah He was sitting like Condom filled with
Starting point is 00:31:48 Whatever it was To people's doors Like Yo listen This was scary to me Cause they like You know the people Keep coming up to me
Starting point is 00:31:55 They're like Yo he's a method actor So he's gonna act like How he's supposed to act In the movie So I was like Alright cool I didn't know what that meant
Starting point is 00:32:02 But then I seen him Walking around And he'll come to lunch And you like movies like where the fuck is my shit this is crazy I was like cuz you know I'm laying a nigga easy I don't need to matter that guy I'm sorry man This is true So then I had heard these stories
Starting point is 00:32:26 And then I had also heard that All of these actors Get coked the fuck up So Mad stereotypes Mad stereotypes Trust me
Starting point is 00:32:35 I didn't want to see it And they're living up to it I didn't want to see it I went in the wrong trailer And everybody was like Nothing went I was like What's up man
Starting point is 00:32:43 Snow White and the Sergius. I was like, hey. And I knew I just could just walk out. I had to be like, hey, everything good? I had to say something. I was like, what the? I don't think I'm going to take a whole one. I don't think I'm going to fucking chew tobacco and shit.
Starting point is 00:32:58 You good? Finish it. No, you can't do it. That's blasphemy. I'm going to hunt, man. I got this business deck. Nick Queston gave me that. Nick Queston also directed our first video, LA LA. That's good. Very first time I got on film and I stopped being a drug dealer my very first film was Nick question la la and he also did my second video that's big t-o-m-y I think my
Starting point is 00:33:30 first video was your video with true life no shit we was just bullshit you were just bullshit I think he was over in a camera in a camper from Orlando with sway all the way to New York I'm proud of you and it's way still together I got you guys you know you got to keep that Dominican spirit. Just like you have your producer go-to, everybody has it. Is that important? Like, how important is that? That's your team.
Starting point is 00:33:51 Because you can't do it like this. Filmmaking is teamwork. There's no one person that's going to do it. And that's why cats don't understand. Why do you cost so much money? What kind of sport is it? Is it basketball or football? Because football is like 20 niggas.
Starting point is 00:34:03 Why can't it be soccer? Basketball is like 10. Football is like, you got like a 26 nigga crew. You need your producer. You know, there's too much going on. Okay, let me ask you something, right? Now, when you have to cut costs, you got to fly to Morocco. I got to fly to Morocco.
Starting point is 00:34:22 Cut that right there. Let's make sure the noise is clear. Make it look like Morocco. You got to fly to Morocco. You got your set crew this is your crew but you gotta cut budget what do you do you ride out for 25 ways I spit we can't go shoot this for 25 in Morocco the Morocco producer guys is already saying $75. The Morocco producer? Yeah. Oh, so you hire the local producer?
Starting point is 00:34:48 You need someone on the ground. You need somebody over there. You know, he's probably finessing putting his money on top of it. Who knows? You feel me? Because they told me that artists have gone to Morocco, and ASAP told me on the cruise. He was like, yo, we went to Morocco to film Be Careful. They thought we were spies.
Starting point is 00:35:03 They took our cameras. They erased our footage. I heard a couple artists go through that. So, you know what I'm saying? But I'm like. Don't get it twisted. It sounds nice, but it's still North Africa, Middle East. No, South.
Starting point is 00:35:13 South. No, that's North Africa. Yeah, Morocco's North Africa. Okay, my bad. I'd just like to say I'm Moroccan, too, by the way. Word? It's North Africa. Why?
Starting point is 00:35:22 That's the Middle East as well. Yeah. You got worldwide. You from Morocco? My mother's Moroccan. That's dope. You been to Morocco? Never been.
Starting point is 00:35:33 Oh, OK. It's pretty dangerous nowadays. I want to go to Morocco. I love Morocco. I don't know where this is. It's a great way to describe it. Out of all the places, it's dope. No, no, it's pretty dangerous.
Starting point is 00:35:41 I don't know about dangerous, but it's dope. It depends on where you go, but I'm going to go hang out and bear cash in the street. I want to go. I don't know about dangerous, but it's dope. It depends on where you go, but I'm going to go hang out and bear cash in the street. I want to go. I'm down. I'll go to Morocco right now. Casablanca is beautiful. It's chill.
Starting point is 00:35:52 They got nice places. But I probably won't go to a nice place. Okay, all right. But like, not luxurious. Did you see EFN? He tries to get killed. Every documentary he's in, he's getting killed. Has he been to a film festival?
Starting point is 00:36:01 I'll go see my sister's hip hop. Has he been to a mainstream? Yo, he's never been to Morocco. You've never been to Morocco? You gotta go. Let's go. Let's go for'll go see my sister's hip hop. Have you been to a film festival? I've never been to Morocco. You've never been to Morocco? You've got to go. Let's go. Let's go for a coming home. Let's do it.
Starting point is 00:36:09 I've been to a part of France. It was just like Morocco. I smoked the same exact hash. Well, they were fantastic. They colonized Morocco, so it would make sense. I did the film festival. That's the best hash in the world, by the way. Moroccan hash?
Starting point is 00:36:21 Dead serious. No, dead serious. Not even racist. Do you mix that with... No, Moroccan hash. You could hit it straight up. Were you raised with the hash? Dead serious. No, dead serious. Not even racist. Do you mix that with... No, I'm rocking the hash. You could hit it. You could hit it straight up. Were you raised with the culture?
Starting point is 00:36:29 You know, I was raised in Miami. I know some of the bad words that when my moms got mad and the shoes came off and we got thrown and stuff. But you're Jamaican too, though, right? Yeah. I told them that you were like,
Starting point is 00:36:43 damn, you're Jamaican now. Yeah, you got the irie vibes. Irie, baby. Wag-wag. Wag-wag on everything. You Jamaican too though, right? I told them that you were like damn you're Jamaican now. You got the irie vibes, irie baby. Wagwan and stuff, wagwan. Everything Crispin Curry. I remember Superdome. Everything Crispin Curry. Everything Crispin Curry, Curry, never fried a freaking seed.
Starting point is 00:36:57 See him? I remember Superdome was like the number one record in Jamaica. They was like, yo, they're going to do something when you go on stage. Don't react. I was like, all right, cool. And the nigga was like, I got to react. What the fuck? It was just normal.
Starting point is 00:37:10 Nobody moved. I was like, oh, shit. They was like, that's what they do. They show love. And it's 98. So I don't know if they can still do that now. But back then, the police didn't even move. But I'm like, look, they can do something.
Starting point is 00:37:22 I'm scared to death for a change. And I finished Yankee Boy. What was your first official music video for an established artist? That'd be Trick Daddy, America, 1999. Society. Class Society, yeah. Great, great track. Classical.
Starting point is 00:37:37 That's a great track. Now, did that mean a lot to you? Because him being Miami homebred. Absolutely. And it was dropping knowledge on the track. I was Zulu Nation, so anything that was like positive. Zulu Nation, too? Damn. We had Zulu Nation in Miami?bred absolutely and it was and it was dropping knowledge on the track so anything it was like I did that's how I got into how did you feel about the applicant very bad in the news? I was crushed All right, I ain't here news man. I'm gonna go what?
Starting point is 00:38:10 That was good Nah, come on I'm gonna change the subject. But yeah, he was accused. Sorry, sorry. You can't do it again. You can tell someone at Zoonation, they don't know it's crazy. He was accused of child molestation. Oh, wow. Yeah, and everybody from Zoonation actually made him step down. Yeah, actually made him step down. I thought that was the right thing to do because with all due respect for everything he did for hip-hop,
Starting point is 00:38:41 even him, he's not bigger than the movement. You know what I'm saying? So if he had to to step down i thought that was the right thing to do and they continue moving and that's crazy yeah it's dope for the younger guys what is it well see that's what i'm saying you want to explain that let them explain i mean like when i got into it they were setting up different chapters in different cities and i actually joined in dc at the time um but you know africaataa was always instilling positivity in hip-hop. And that was his thing. And if you're in Zulu,
Starting point is 00:39:09 you have infinity lessons where it's basically, they give you a bunch of books to read. And so, like, it was really getting you cultured about Malcolm, about, I mean, it could be everything. It could be as five percenters.
Starting point is 00:39:20 It could be, you know, just expanding your mind on understanding positivity. It's a very well-respected crew. You know what I'm saying? It's from the foundation of hip-hop. It's from the foundation of hip-hop. And whenever you say, if somebody say you Zulu Nation, it could be all over the world.
Starting point is 00:39:33 I'm talking about, you could be in Switzerland. You could be in Dusseldorf, Germany. You could be in... They got chapters in there. It's a beautiful movement. Who initiates it? It was African-American. It's a beautiful movement. Who initiates it? No, it was African-American. It's a beautiful movement.
Starting point is 00:39:45 So I just don't want the movement to be torn by one person's actions, whether he's guilty or not. So the fact that they made him step down or he stepped down, I thought it was dope because I don't want the movement to stop for one person's actions. Even though he's the Godfather. I believe so. Because he brought, like, tell me if I'm wrong and I'm going to say what I know. But they brought the infamous gangs in the Bronx and in New York together, which is the birth of hip-hop, you know, the beat. Like the Warriors?
Starting point is 00:40:10 Yeah, instead of fighting, they started having B-boy battles. Legend. You know what I'm saying? MC battles and DJ battles, and that's kind of like the gist of how Zulu Nation was created. If you want to see a really good documentary on it, actually Nick Quest was a part of it, Rumble Kings. Rumble Kings is amazing. Amazing. And then watch the other, the fashion one. What's the one that, what Nick Quest was a part of it. Rumble Kings. Rumble Kings is amazing. Amazing.
Starting point is 00:40:25 And then watch the other, the fashion one. What's the one that, what's the, how old is that Rumble Kings? No, no, no, the fashion one that Thurston did. It just came out? Oh, yeah. It's Massapelle. But that, that's like right after Rumble Kings, it almost goes, it's like a segue into that. Oh, yeah.
Starting point is 00:40:37 There's a dude named Carlos Karate something, right? I like that. Yeah, Rumble Kings is amazing. I watch it. I gotta finish that. I start watching it. It's amazing. And there's a fashion one, which I can't think of.
Starting point is 00:40:48 Fresh Dress I think? Fresh Dress. Yeah. You can watch that right after Rumble Kings and it almost feels like it's a continuation but it's about the fashion in hip hop and how it evolves. Sisley Rick is in there. Yeah. Dapper Dan.
Starting point is 00:41:01 Yeah. I saw Dapper Dan. And it's legendary. That's Nick Queston Nick Queston produced Rumble Kings And some of those guys In Rumble Kings Are in his fresh dress
Starting point is 00:41:09 At the fresh dress party He might have something To do that too I see Nick And Stretch Armstrong At the fresh He's strong They got a big company
Starting point is 00:41:16 They fund mad movies Mass Appeal No no Nick Queston Nick Queston You might just have to Get Nick on your show I need Nick I need Nick.
Starting point is 00:41:25 I need Nick. And I need him to direct a new video. It's an old time thing. Out of retirement. It's always a double time thing. The funny thing about Nick is like,
Starting point is 00:41:34 you'd be like, when you hear him, he's this Englishman. You'd be like, yo, how does an Englishman get into hip hop and everything? And he's hip hop.
Starting point is 00:41:40 Yo, this dude just filmed a documentary. It's on National Geographic about Syria. Wow. Them cats were in Geographic about Syria. Wow. Them cats were in the heart of Syria. So when you say, like, yo, he was in the heart of India.
Starting point is 00:41:50 He was definitely realer than me. I ain't going to Syria. I keep about it. I keep about it. What's it about? It's about what happened in Syria right now with all the. Uganda. Oh, I heard about that.
Starting point is 00:41:59 I ain't going there. I had lots. I went to Jamaica. I did a hot shot unforgettable in Uganda. Oh, I know that's why It was like a 25 hour trip To get there first Listen
Starting point is 00:42:10 I have my version Of third world countries I'm out of it It's not for me no more I'm doing it You gotta do one One of one One coming on
Starting point is 00:42:20 One coming on I'm gonna go to the one That's in like the city Like the city No I'm still staying here You go to Puerto going to watch you. I'm going to go to the one that said, like, the city. Like, the city. No. I'm still staying here. You go to Puerto Rico, y la verdad.
Starting point is 00:42:28 That's it. Y la verdad. So, unforgettable, right? I'm like, yo, I need blank guns. We don't have blank guns here. All right. They're using real AKs. Of course. Shooting blanks.
Starting point is 00:42:38 Right. Which is horrible. Like, the cops provided 100 AKs for me. We have guns. What do you need? All right. Want this one? All right.
Starting point is 00:42:44 I can use this one. I can. All right. I can't. I'm like, okay. So, we're using blanks. And, you know, when you, some blanks, there's like full blanks, it's louder. And they cycle the gun, you know, when the round goes off. It'll put the next round in the chamber. So, these blanks are on the real gun.
Starting point is 00:42:59 So, after they go one time, they got to go. So, it was like just scary about, you know, safety. Y'all pointing blanks at each other? The guns with the blanks? We didn't point at you. You're not even pointing. That sounded like the same story when we shot Yes Sir. Yes Sir.
Starting point is 00:43:13 Oh, your cops came and shut us down, right? That was shooting blanks too? Oh, no, they were shooting real joints. That was a real joint. Yo, can I tell you this? Tell us about it. Tell us about it. This is one of the craziest video stories ever of all time.
Starting point is 00:43:28 Give it to us. And it was early in my career. And big up for giving me a blight actually shooting a music video with you. Of course. Let's do it. So we're in the Bronx and it's the coldest day. No, we was by the stadium. Oh, okay.
Starting point is 00:43:40 That's right. By the stadium. Coldest day in New York. And we're in the middle of shooting and we set up this whole scene and in the middle of our shot, this dude tackles another dude in the frame. While you're shooting. While we're shooting. We're shooting this.
Starting point is 00:43:56 So somebody's doing a performance and then this is happening. Oh yeah, and now he pulls out his piece like, get the fuck out of here. Get down motherfucker. We're like, yo, we didn't rehearse this shit. Where this coming from who got the footage who got the footage oh so then
Starting point is 00:44:09 the dude was undercover and was watching this guy who was on your video set wow so they cuff him up they put him in the back of the car but they don't close the door alright
Starting point is 00:44:19 so old boy squirms out the car right and he's running down the block he trips on the concrete bust his mouth on the concrete now he's running down the block. He trips on the concrete. Busts his mouth on the concrete. So now he's bloodied with cuffs
Starting point is 00:44:29 and ten cops around him. So neighborhood is not having it because it just doesn't look right, right? Yo, this shit turned into some like do the right thing shit where people were throwing shit out their windows, radio, shit like. Oh, you had a performance. Oh man, they shut us down and we had to go downtown
Starting point is 00:44:45 and finish it remember it we had to go downtown which was even crazier which was even crazier company move they got the word they got the word
Starting point is 00:44:52 yeah that shit was crazy yeah damn damn yeah I was crazy damn I forgot I forgot that give him a round of applause for that
Starting point is 00:44:58 I think it's tiger bone time yeah dude tiger bone come on one tiger bone taste this this is earth. Let's go. Come on, one tiger bone. Taste this. This is earth. This is Chinese. Is there any reason you don't drink?
Starting point is 00:45:10 Is there a specific reason? No, no, no specific. I just never, never drank. In your life? In my whole life. Oh, that's got to be it. So yeah, I got a good track record. I don't know if Drink Champs wants that on there.
Starting point is 00:45:18 This is like a wine, though. You never had wine? It actually is. You've had wine, though? No, I haven't. Chinese shit. Wow. That's the real deal. Champs wants that on there. This is what I'm talking about. This is like a wine though. You never had wine? It actually is. You had wine though?
Starting point is 00:45:26 Chinese shit. No, 100%. Wow. Come on. You want to eat a fan first. You want to eat a fan. You better be a part of this. You better be a part of this.
Starting point is 00:45:34 I ain't drinking this. You got to finish that gummy bear and another piece. And he wants you to have a gummy bear while you at it. We got gummy bears and quick milk. Strawberry quick milk. This is the most awkwardest drink Champs ever. We got strawberry milk on the table. We've never had this before.
Starting point is 00:45:42 We got strawberry milk on the table. We got strawberry milk on the table. We got strawberry milk on the table. We got strawberry milk on the table. We got strawberry milk on the table. We got strawberry milk on the table. We got strawberry milk and quick milk. Strawberry quick milk. This is the most awkwardest drink chance ever. We got strawberry milk on the table. We've never had this before. Gummy bears. Gummy bears. Tiger bone.
Starting point is 00:45:53 Tiger bone. And, uh, what the hell? How'd it work tonight? It was a sour patch. Yeah. You want one? No, no, no, no. I'm good.
Starting point is 00:46:01 Tooth pulled and all that. You know what I'm saying? The blue green. Yo. Motherfuckers. Swift TV. Yo, there's a picture. Hold on, hold on, hold on. Hold on. We need this as a picture right here.
Starting point is 00:46:10 Salute it. We need this in high definition. Got it. Salute it. Cheers. The American West with Dan Flores is the latest show from the Meat Eater Podcast Network, hosted by me, writer and historian Dan Flores, and brought to you by Velvet Buck. This podcast looks at a West available nowhere else. Each episode, I'll be diving into some of the lesser-known histories
Starting point is 00:46:38 of the West. I'll then be joined in conversation by guests such as Western historian Dr. Randall Williams and best-selling author and Meat Eater founder Stephen Rinella. I'll correct my kids now and then where they'll say when cave people were here and I'll say it seems like the Ice Age people that were here didn't have a real affinity for caves. So join me starting Tuesday, May 6th where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Starting point is 00:47:19 I know a lot of cops, and they get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no. Across the country, cops called this taser the revolution. But not everyone was convinced it was that simple. Cops believed everything that taser told them. From Lava for Good
Starting point is 00:47:45 and the team that brought you Bone Valley comes a story about what happened when a multi-billion dollar company dedicated itself to one visionary mission. This is Absolute Season 1.
Starting point is 00:47:56 Taser Incorporated. I get right back there and it's bad. It's really, really, really bad. Listen to new episodes of Absolute Season 1, Taser Incorporated, on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Binge episodes 1, 2, and 3 on May 21st and episodes 4, 5, and 6 on June 4th.
Starting point is 00:48:20 Add free at Lava for Good Plus on Apple Podcasts. I'm Clayton English. I'm Greg Glott. And this is season two of the War on Drugs podcast. Yes, sir. We are back. In a big way. In a very big way. Real people, real perspectives.
Starting point is 00:48:37 This is kind of star-studded a little bit, man. We got Ricky Williams, NFL player, Heisman Trophy winner. It's just a compassionate choice to allow players all reasonable means to care for themselves. Music stars Marcus King, John Osborne from Brothers Osborne. We have this misunderstanding of what this quote-unquote drug thing is. Benny the Butcher. Brent Smith from Shinedown. We got B-Real from Cypress Hill.
Starting point is 00:49:03 NHL enforcer Riley Cote. Marine Corvette. MMA fighter Liz Karamush. Brent Smith from Shinedown. We got B-Real from Cypress Hill. NHL enforcer Riley Cote. Marine Corps vet. MMA fighter Liz Karamush. What we're doing now isn't working, and we need to change things. Stories matter, and it brings a face to them. It makes it real. It really does.
Starting point is 00:49:16 It makes it real. Listen to new episodes of the War on Drugs podcast season two on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. And to hear episodes one week early and ad-free with exclusive content, subscribe to Lava for Good Plus on Apple Podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company, the podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi, for a conversation that's anything but ordinary. We dive into the competitive world of streaming, how she's turning so-called niche into mainstream gold, connecting audiences with stories that truly make them feel seen.
Starting point is 00:50:06 What others dismiss as niche, we embrace as core. It's this idea that there are so many stories out there, and if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Get a front row seat to where media, marketing, technology, entertainment, and sports collide. And hear how leaders like Anjali are carving out space and shaking things up a bit in the most crowded of markets. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I hate you.
Starting point is 00:50:54 Billy, your life has changed. Now, what's your favorite video you ever directed? I'm going off the limb and I'm saying French Montana and Drake in Dominican Republic. I don't know. I was definitely a fun one because it happened're gonna shoot that in in LA okay and then this was right before it was gonna go on tour and straight so fucking tickling 40 40s like yo you know 40 a vacation set up for Drake and everybody they go to DR have fun so yo, let's shoot in DR.
Starting point is 00:51:26 Hold on, hold on. You see what kind of friends Drake got? He got a friend that set up a vaca—I don't got those type of friends. I'm fucking jealous as fuck. Hold on, I forgot the story you're trying to tell. Hold on. What, you're trying to say we're bad friends over here? Yeah!
Starting point is 00:51:41 Throwing it out there, man. I said we went to Universal Studios. You forgot? It's not like Dominican Republic. That's how I wanted my friendship to be. He's throwing it out there. So he's like, yo, can you do it in DR? I was like, of course. My producer, Sway Mendes.
Starting point is 00:51:57 And I seen y'all in the plane. That was like a United plane like y'all had. It was like United. I'm talking about like private, though. That was a big plane. I had a mad drama because my passport was expired I did I didn't go on that and you look like al Qaeda to sign leave with them side of do a passport mission on yesterday Isis is today so I had to get my passport boom I had to fly my mom
Starting point is 00:52:22 and so she can come from that she had to sign some paperwork. Yeah, sign some paperwork to say I've known this guy for 30 years. In the Dominican Republic? No, no. In LA to get my passport. Boom, they gave me the passport. Jumped on a flight, went there. You know Sway's Dominican? He has that on Smash over there. And it was just like fun.
Starting point is 00:52:40 That was a fun one. Was that Putacanta? What was that? Putacanta, yeah. Putacanta? Putacanta? He Was that Putacanta? What was that? Putacanta, yeah. Putacanta? It's called Putacanta. He's a Putacanta. That nigga said Putacanta. He said Putacanta. You know what you're saying?
Starting point is 00:52:53 Tomato tomato. No, no, that's not the same thing. Tomato tomato. Is that a Putacanta? No, you just said a bitch saying it. Take a bone and turn it over. Yeah, yeah, yeah. Yeah, yeah, yeah.
Starting point is 00:53:01 No, but it's called Casa de Campo. Casa de Campo. Is it Casa de Campo? Yeah. Is it like that? It's Casa de Campo. No, but that's what it's called. The place is called Casa de Campo. Casa de Campo. Is it Casa de Campo? Yeah. Is it like that? It's Casa de Campo. Is it legend? No, but that's what it's called.
Starting point is 00:53:08 The place is called Casa de Campo. And buta. Buta. Point, meaning point. Not O, but meaning point. Yeah, I was mad for it. But that shit, yeah. That shit was fucking legend.
Starting point is 00:53:18 Legend. No, but Gil, when we went to Columbia, was legend. That's when Dumbbelly snuffed Sniff the Coke on the joint? Legend. Oh, you directed that joint. You directed that video. I directed the joint in front of Pablo's crib with Ross. I did the Avery Storm record with Ross.
Starting point is 00:53:35 You know, Gorilla style. Gil Green with the big budget. I got the... Can we tell them what he used to call you? Baby Gil. Let's make some noise for Baby Gil. How much is that? They're probably going to call me Steven Spielberg.
Starting point is 00:53:52 It's better than Baby Gil. That was a come on right there. Come on, you did that. Nigga, I'm not on that shit. How is it seeing like, you know, Spips come on? Oh man, I feel great. It's all about passing the torch. Like I said, I give so much props to Nick Quest for putting me on.
Starting point is 00:54:08 And when people give you your first opportunity, you never forget that, man, because people don't have to do that. No, but that was just dope because there was a director giving you the thing. Me, gunpoint, like, yo, I'm shooting videos. I can do this video. I can cut it for you in the same day. I can do this. You know what I'm saying? I come from the 5D era. I was do this video. I can cut it for you in the same day. I can do this. You know what I'm saying? I come from the 5D era.
Starting point is 00:54:27 I was one of the first ones with the 5D. Like, yo, Ross, this shit looks good. Let's jump out in this lobby of this hotel and film. No permits. Gorilla. Real gorilla style. Bowfinger. You know, straight bowfinger.
Starting point is 00:54:37 Bowfinger. You got the torch passed on to you. You see me. You show me love. Everybody show love. It's not like, hey, Spiff, I got a everybody show love it's not like hey Spiff I got a video I want you to shoot this out I got a bag for you
Starting point is 00:54:47 have you grew out of videos without permits have you grew out of that of course I'd like to think so yeah yeah yeah I'd like to think so
Starting point is 00:54:56 I'm not gonna lie but it gets they don't understand that so when you shoot guerrilla shit but when you get police on set you have to have all this extra stuff
Starting point is 00:55:04 and the budget goes up I gotta film permits I can't I just shot up a French French Montana featuring Weekend and Max B
Starting point is 00:55:11 in New York so when you got we gotta get permits Weekend this is like you know big video so once you guys
Starting point is 00:55:17 you gotta get the permits they can't drive in the car I gotta get a process trailer so process trailer is putting the car on a trailer and then they're pulling it through the city and it looks like they're driving but they're not if I did not get a process trailer So process trailer Is putting the car On a trailer And then they're pulling it Through the city
Starting point is 00:55:25 And it looks like They're driving But they're not If I did not get a gorilla That threw a minivan And saved Matt Bread And shot it You know
Starting point is 00:55:33 But did you ever feel That was a cheat code The gorilla style Just real talk Like you know I think any filmmaker Because you know People was mad
Starting point is 00:55:40 It was a different era It was a new thing It was a social media era Like people are That haters are gonna hate That's just their temperament I love the young kids It was a different era. 5,000. It was a social media era. The haters are going to hate. That's just your temperament. I love the young kids with the 5D. Because to me, that's how I came up.
Starting point is 00:55:52 We did it on film. You save six months before you can shoot. You save $5,000 to buy three rolls of film. But I love anyone that's self-motivated. And you grab your iPhone and go film. The best filmmakers are going to be some kid that's in the basement with some great ideas, and now he's got the tools to do it. Years ago, like I said, it was 10 directors.
Starting point is 00:56:16 And if someone gave you that 11th slot, it was a big deal. That's true. That's why BET Awards always have the same five guys on there. That's very true. That's very true. Soon come. But does it ever feel like the quality suffers, and then everybody just adjusts and say, yeah, that's dope, even though it's not really dope? I mean. Do you understand what I'm saying?
Starting point is 00:56:33 Yeah, yeah. I mean, you see, like, it's a crapshoot, you know? Like, you'd be like, like an artist has 10 grand or whatever and they like. Because you'll do storyboards, you'll do this, you'll have everything set up. And I'm not talking about The run and gun guy But just in general They'll make up by doing Cheesy effects
Starting point is 00:56:48 This and that And then it becomes like a trend The cheesy effect Becomes a trend I think if you don't have the money To do the polish video Then you need to step out the box And think of an idea
Starting point is 00:56:56 That's a little different Creative Different yeah Out the box But like I came I was a nigga that 1500 2500
Starting point is 00:57:03 5000 Would make it happen. But when you get to a certain level, when I have my certain team, my certain DP, the guy that sets up my lights, he's expensive. He costs $4,500 just to be on set. You feel what I'm saying? So I have a certain look. So if you want that look, you got to pay for that look.
Starting point is 00:57:19 I can't do it cheap. And describe to people why lights is important. Lights is everything. You see the hair. Everybody come up to you. Yo, you know, you've seen the era. Everybody come up to you, oh, I got a RED cam. Let's shoot a video. I got a RED cam. Everybody got a RED cam now.
Starting point is 00:57:30 It don't matter. You can shoot the RED cam and look like you shot it with your iPhone. You need the DP. It's going to get that lighting of what you need to make that look, that movie look. You feel me? You can't do that. I got a 5D. I said, okay, cool.
Starting point is 00:57:43 Look at your video. It looks like you did it With a VHS camera You know what I'm saying And someone will be like But that's the new trend That's just hot No they didn't
Starting point is 00:57:51 And that's what it goes bad It's like how many videos You seen shitty lit red It's like yeah this red Maybe sometimes If the song is popping Cast don't even give a damn But that's what happens
Starting point is 00:58:01 The song pops And that video goes viral Bobby Schmurda's video And then everybody be like That's the new look right there And everybody wants The professional look The professional guy in me him. But that's what happens. The song pops, and that video goes viral. Like Bobby Shmurda. Bobby Shmurda's video. And then everybody be like, that's the new look right there. And everybody wants the professional look. The professional guy in me was like, oh, that's not right. Like, looking at the video. But then the hood guy in me was like, I'm with it.
Starting point is 00:58:13 I get it. Fuck it. I love the song. Let's go. That's hip hop. But you know, I've been in the game 20 years. I'm like, damn, nigga. Like, you were supposed to reshoot that video.
Starting point is 00:58:23 Let it rock. Let it rock. Let it go in. Reshoot that. Yeah, reshoot that.. Let it rock. Let it rock. Yeah, reshoot that. That was the original. This is the remix. But it's not even the remix. It's the original. I got a question. How many videos that had a guy like
Starting point is 00:58:36 canned, like shelved? I know like he's experienced that. That's the worst thing ever. I've never, in this era, niggas ain't showing better. Niggas ain't canning shit. That's true because content is king. Yeah, but in that time, the hip-hop time, they're shelving your...
Starting point is 00:58:53 Oh yeah, it's not coming out. They shelved the Usher video for a million dollars. What'd you say? They shelved the Usher video that was like a million dollars. Now when you say a million, they gave $500? No, it wasn't me. I didn't do it. This was a legendary story because I've seen the rough cut of the video. But that's pop status.
Starting point is 00:59:11 I imagine that would still happen. No, but what are you doing? You're still losing money. There's no way to fix this. Back then, that was the CD era when cats were coming out the gate, selling platinum. So a mil was like, they just throwing money at you. Didn't they shelve one of your videos? You shot it in Circle House. You shot it in Circle House. were coming out the gate seven platinum like so a mill was like they just money and it was crazy
Starting point is 00:59:32 cuz I remember this like it was yesterday we also this is you know usually executives they want to come meet you and they be like you know come by yourself he's like where you at you at the studio I'm like yeah he's like make sure all of your at the studio? I'm like, yeah. He's like, make sure all of your friends are there. So I'm like, cool. I've never heard of Zachary,
Starting point is 00:59:50 because I don't know what to expect. So he comes in, he got the rough draft for the Ja Rule video. So he puts it in. I'm looking, you know,
Starting point is 00:59:58 I see myself. Was it on tape or DVD? It was VHS. For sure. For sure. I'm old school, I'm sorry.
Starting point is 01:00:03 So he put it in. Pause. I know he was confused, buddy. He puts the VHS cassette in the VHS player. Pause. And I sit back, I see myself. I'm my very first fan. Let's just be clear.
Starting point is 01:00:21 I'm my first fan. I can't nobody say they was always first man So I see myself Yeah, they look at the video they see their themselves they like yeah, we all this the whole video play And then he stops and he goes It was popcorn it was popcorn and I was like man it hurt but I live next door to jar or the time I got six cars but his six cars is different from mine they got a May. I got a 500. He got a Maybach. I got a Lex Coupe.
Starting point is 01:01:07 He got a drop. You know. Oh, so anyway, I tried to wreck it. You know, I tried to do this shit. And Leo said,
Starting point is 01:01:15 I invested into Nori, not pop. Nori wants to be like Jaro. And I couldn't see it He was 100%
Starting point is 01:01:26 Right at the time But you know You love yourself man It's hard to look at yourself And say This is whack But it's hard That power
Starting point is 01:01:34 It was a good record It was a good record We should have done The record Like it was We did the record Like we was balling Yeah
Starting point is 01:01:42 Instead of saying You know I'm gonna live my life And do shit like that It's like doing regular shit We did the record like we was falling. Yeah, instead of saying, you know, I'm gonna live my life Like regular shit. We did the exact opposite is little X. It's two times me a little X I think the Lexus is very creative. He's very dope. I just think me him is vodka and milk. They just don't mix milk They just don't Because you know He messed up videos in that video the one that you we always yeah so I'm I'm bad for TV to show the other we they showed he's like it's not coming out oh
Starting point is 01:02:16 no um straight up you know he gave me a choice he said listen this is this is legendary so he said on dream Dream Camp like three million times. But he says, so I was like, yo, I'll make a deal with you right now. If you can it, I won't let you eat up this budget. I'm going to charge you to such and such. Oh, nice. But you must make another record right now. So I'm like, okay, what's up?
Starting point is 01:02:43 He said, if I cut you what would you please so me like you know of course I said I bleed blood he said now ask me that question I said if I cut you what would you bleed he said I would bleed run DMC sucker and he said now I'm gonna ask you this question again if I cut you what would you bleed I said super though he said exactly the car service is downstairs And the rest is just me. And that's how, homeboy, I came to party. Yo girl, if it wasn't for that, yeah, let's make some noise for that. It's one of my favorite hip-hop stories, because I've never seen a gang of thugs.
Starting point is 01:03:34 Like, I was just with the tough guys. Everybody was in Miami? No, no, this wasn't Miami. When Leo came to the studio, this was New York. This is Right Track Recorder Studio. And I seen him come in by himself like look everybody up and down Dolo he's like yo hit the weed I think and everything's like yeah I know y'all okay cuz he's been you know he's been on the tour since Run DMC LL Cool J like we're
Starting point is 01:04:00 not showing him nothing new we're just showing the new version of that but anyway that's one of my favorite hip-hop stories. I don't even know why we went there. Why did we go there? I don't know. We went about canned videos. Oh, about the canned videos. So he...
Starting point is 01:04:12 Canned it. Did it ever come... It came out, didn't it? Yeah, it got bootlegged. How soon? What year? Yeah, it got bootlegged like years later. Like years later.
Starting point is 01:04:20 Like I knew... Like once online, you couldn't have nothing. You know, like at the time time everybody had to stop sitting dick pics I finished it, don't worry bro, I'm just taking a little shot. Man, you're pressuring you. It is. Let me find out, let me find out. You know, listen, I goes in. I goes in. I got my tooth pulled the other day. Yeah, yeah, no, no. He's going light right now, he's going light right now.
Starting point is 01:04:52 I'm not even, I'm drinking with you, because I want you to do that. So you said your favorite video, but you didn't say your most fun. You know, you said your most fun. That was, yeah. That was your fun and favorite. Yeah.
Starting point is 01:05:03 OK, fun and favorite. Yeah. Fun and favorite. You remember which one you said? One of my favorites is Mafia music. Ross. That was in the house? Yeah, because that time I had the Panasonic camera and I would buy this
Starting point is 01:05:20 lettuce adapter. You put it where you could put thumb lettuce on it. Did you say lettuce? Yeah. That's hard. I'm going to take that and make that slant. a lettuce adapter you put it where you can put film lenses on it you say lettuce yeah that's his name lettuce adapter I'm going to take that and make that slant
Starting point is 01:05:29 is that the name of it lettuce adapter that's a lettuce adapter watch I got that so I have the adapter so this is before so you can put film lens stuff
Starting point is 01:05:36 on the camera so they make the camera this big so you know low light and all that so Ross had the photo shoot with Mannion and at the crib
Starting point is 01:05:45 and this one y'all did Mannion speak him up legend photographer you know what I'm saying so he's doing the photo shoot and we like Ross like
Starting point is 01:05:50 shit let's shoot the video too that's when before niggas was piggybacking like oh I'm doing a photo shoot let's shoot a music video the same style you rented this house we can piggyback off of it
Starting point is 01:06:00 so I shot that video and that's probably what kicked it off and I gave him the beat too you know what I'm saying cause you A&R as well let's put that out there as well So I shot that video that's what probably what kicked it off and I gave him the beat too So like it's different because from you from you rain treatments I'm there cuz I'm giving Ross the beat and I'm watching them right and run and ride on the song So I'm already like yo, what is it? You can do this so you could see it's like it's a cheat code for me Yeah, that's Ross. I'm giving him the beat, you can do this. So you can see it's a cheat code for me.
Starting point is 01:06:26 I'm with Ross. I'm giving him the beat. He's making the music right there. I'm there when he first cuts it. So I already have the idea, OK, this is what we're going to do. And you're there for it. You know what I'm saying? So a lot of records end up like that.
Starting point is 01:06:36 There's a lot of kids right now. They write the music. They produce the music. And shoot the videos. Shoot the videos. Baby Gil Greene's for real. You know what I'm saying? Right, right, right. And what do you think about that Gil?
Starting point is 01:06:48 I think it's great man Like I'm saying It's like It's why you got so many like Talented artists now Because they have access You remember probably back in the days You probably had to save a lot of money Just to get in the studio
Starting point is 01:06:57 Yeah no it was Yeah now you cast You know you can set up shop On your computer And you can cut everything A million dollars But the thing about it is I I think it lowers the quality. I think that, you know, back then,
Starting point is 01:07:10 like, I couldn't do a song with Busta Rhymes unless he actually came to the studio. Like, there wasn't no email. It's a different experience altogether. So, like, me and Nas, Body in the Trunk, could you imagine if anybody heard Body in the Trunk, and I had to do it in New York, and he would do it in California? everything I wish I want to shoot a
Starting point is 01:07:27 video to that now we go big up the knives and mass appeal we got some things going together baby great idea that's a great idea mass That's a great idea. It's mad cinematic. How about Irv Gotti? Did you guys get a chance to see the tales? Do you understand the concept of tales? He hasn't even heard. Irv is taking a rap
Starting point is 01:07:56 story, a music, let's say, Fuck the Police. And he's doing a whole hour film about Fuck the Police. About one song. One song. But it's like 80% of it. But is it like the making of the song?
Starting point is 01:08:09 No, no, no, no. It's like a story of the song. I've been busy, man. And I haven't seen it officially either. So the wheat brownie hitting me. The gummy thing. You don't know the element of brownie. You had a brownie?
Starting point is 01:08:19 I don't know what the fuck this shit gave me. You know it's good. That shit is like a neon green gummy. You know it's good. That shit is good. Come on. You know it's good when it would change from a gummy to a bread. He said this gummy is amazing brownie. I think this is lean, man. He's high back there, too, Mr. Lee. This guy's a brownie right now. So explain what towels is, yeah.
Starting point is 01:08:43 I just told you. I didn't seen it either So we did one on Nori Would it be about the song? Or is it about From what I know From what I know Which sounds amazing
Starting point is 01:08:50 I haven't seen it That they just take the song And then he creates a story A story around it A visual story We did Homeboy It doesn't have to be It's not the making of
Starting point is 01:08:58 But I'm saying We did Homeboy No no no Cause it's like Deeper songs It's like Like you know Like Fuck the Police
Starting point is 01:09:04 Has a thing. Like a pop song or something. I don't know if he did pop. Has anybody here seen it? Geez, all of us? He did track. We're horrible hip-hop fans, man. So, like, so from what I heard, right?
Starting point is 01:09:13 So why we can't do homeboy if they did track? Yeah, because that, I mean, we ain't, we ain't, we ain't, like, let her play. I'm not saying that. Which is the one that he's the judge in it? Like, what? Fuck the Police. So, okay, So there you see it His whole concept was
Starting point is 01:09:26 Oh you said it He had turned it around So instead of Like black officers Killing I mean excuse me White officers Killing black kids
Starting point is 01:09:33 It was black officers Killing white kids And like the white kids Are the kids in the neighborhood And the black kids Are the people of privilege So I have That's you know
Starting point is 01:09:42 I've seen I've seen clips on What I have on Instagram I just haven't had a chance to sit down I haven't even watched loved in hip-hop man and I'm a big fan they sold popper baby I love it I'm gonna throw that out there I don't care no it's not real who cares who cares man I'm with you learn so you're the storylines as long as I'm not there, I'm great.
Starting point is 01:10:07 You know what it is? It's like Jerry Springer. Which is a horrible example. I was entertaining. Listen, I don't care. I don't care about these people's real lives. But people believe it. That's the problem.
Starting point is 01:10:19 I'm talking about Jerry Springer. And they believe that, too. Yeah. I was saying it, too. This is my daughter thing. And they get money out there so big of everybody's on Like a cinematic universe they use all the love and hip-hop people from LA and they come together This is a lean beer.
Starting point is 01:10:48 This is a lean beer right there. So now, a new kid starts up. What is your advice for these kids coming up? Kids in the kitchen. A kid asked me today, he's like, yo, what do you do? I said, get with the artists and stick with them. And just build your catalog with the artists. You believe in somebody, just link your You know Build your catalog With the artists You believe in somebody Just link with them
Starting point is 01:11:07 And I said If you see somebody's pop And just run up to them And be like I can shoot your video In a day I can shoot your vlog I can edit
Starting point is 01:11:13 I can do IG videos I can do graphics And I'm going to stop I stop and get kids numbers All the time I say yo DM me Boom I go I follow them back
Starting point is 01:11:21 They send me reels And I go through shit That's hard Yeah I mean I think there's two kids me reels and I go through shit that's hard yeah I mean I think there's two kids there's two type of kids that come up to
Starting point is 01:11:29 about being a director one they want to be that lifestyle of the director they're not serious about a craft because there was a time when but that's your time
Starting point is 01:11:37 there was legends like the director I remember Dave Myers was on Cribs on an episode of Cribs because he was so big and large and every time their name came on like on the, on episode of Cribs. The director's a celebrity in that era, yeah. Because he was so big and large, and every time their name came on, like, on the bottom, on the credits. So they were, at one point, they were, like, mini superstars.
Starting point is 01:11:52 And so there's this. Mike Williams. Yeah. Paul Hunter. And a lot of the cast in that era just liked being. Anthony Manley. That lifestyle. Versus, like, really studying the craft and, like, how to take it up to the next level.
Starting point is 01:12:05 And so, you know, I always tell kids, follow the passion. Right. Don't follow the money. Yeah. Because y'all two are very different styles. It's like you put it all on screen. You're laid back. You're not too much around.
Starting point is 01:12:18 You're in every Grammy show. Yeah, because remember, I do music too now. I got an album coming out of them so he nominated as well because he's a and are in the proud assume for we say if you're in grand I'm just saying like you know you're getting a grand out of his game so you know it's not just or not it's not just wrecked in from the house and aren't executive producing and then you know not working on my own records you know like how you did with the Latin and, you know, Americans together.
Starting point is 01:12:47 Nobody was doing it really. Nobody did it before that. Maybe one CD that did like Nas, I think Boricua Guerrero, I think that was. But yours was like, I wasn't for that era. I was for yours. So being around that, being your hype man on stage, like nobody knows a Norris hype man on stage, you know. And then, you know and then you know just cry
Starting point is 01:13:07 that's real shit right there that's real shit right there but that's what I'm saying like y'all styles are like different but how about this is legend when I first seen this
Starting point is 01:13:15 I never seen I seen Puff's Dirty Money video Hype was directing it it was I think the second maybe the first time I seen him directing a video
Starting point is 01:13:23 he's nowhere on set they're shooting upstairs downstairs there's a blue tent It was, I think, maybe the first time I seen him directing a video. He's nowhere on set. They're shooting upstairs. Downstairs, there's a blue tent. I walk inside this blue tent. There's a 70-inch HD TV playing Avatar, and he's sitting there. That's hype, though. How legendary is that?
Starting point is 01:13:44 I wish I could do some shit. And then I seen another video. I forget, but he's got a big ass stereo system. And it's a rap video. And he's playing whatever he wants. I'm playing Snoop Dogg right now. And you just like blasting this music. You're like, how am I getting the vibe? If I'm the artist.
Starting point is 01:14:00 You just got to, I'm hype. Y'all, I'm going to tell you a story. Cavitar bro Khaled had that record With um Khaled had that record With um Oh was it Kanye
Starting point is 01:14:12 Oh yeah yeah yeah I was there for that video And um The Grammy family joint That thing go hard Go hard Go hard Yeah
Starting point is 01:14:19 We had like the um 5500 tank top Yeah it was go hard They shot it on a set And they did You and they built shit. So at the time, me and Khaled's family, we came up, shot all his come-up videos. By the way, Gil has his own film studio that you can go rent vibes.
Starting point is 01:14:37 But at certain times when you're working with a feature artist, that feature artist is big enough to tell the artist, we're working with this director. True. So I think Kanye demanded that we want, for this Khaled video, Hype has to be the director.
Starting point is 01:14:50 Right. So Khaled would call me on the other line not knowing, like Hype had no idea that I was on the line. At the time, Gil was shooting
Starting point is 01:14:57 all Khaled's videos. So you're like, that's your man. He's like, now Gil, you're getting this Kanye video. You're like,
Starting point is 01:15:02 damn, that's what's up. And then if a nigga be like, no. I want to hear nigga be like, no. I want to hear what happens. Keep going. Cal had no idea what hype was talking because he'd be like, there was no treatment.
Starting point is 01:15:11 And hype is in that rare era. He set the trend for so many other directors. And I have so much respect for him and what he did. So he just doesn't send in a treatment. And Cal is nervous because he's spending his own money. And so he asked me to be on the line and you know he's spending his own money and ah and so he asked me to be on the line and interpret
Starting point is 01:15:27 what he's saying on the line and you know and then for what I heard like he just shows up and plays whatever music like you said it don't even have to be
Starting point is 01:15:35 the track but he's such an innovative thinker and sometimes it's hit or miss sometimes people watch hype videos and be like
Starting point is 01:15:41 I don't get it but then every once in a while he raises the bar and does another thing that's crazy. They built like a tunnel. It was black. And you just stood there in the middle, Kanye. And this is hype directing.
Starting point is 01:15:52 Hype directing. Yeah, but as an artist, when Ross gets a set or French gets a set or artists get a set, they want to hear their verse. Or you want to hear your verse because you don't even remember doing the feature. You don't remember playing loop it. Imagine you're coming. your first cuz you remember doing the future you play a loop it I'm a good girl. You just got that's crazy. That's no fan of the That would have been a must set a precedent That's great that hurt my Don't fuck with sound like that. Don't play no other nigga shit like that, man.
Starting point is 01:16:26 I don't know. That's crazy. That hurt my feelings just now. But Avatar was a legend, like, okay. Yeah, Avatar was a legend, man. I might have let him get away with Avatar. Come on, bro. You would have walked in and seen Avatar. You ever been in a set with a million dollars?
Starting point is 01:16:35 If it was out two months before, I would have been like, ah, man. You would have been like, let me watch it. Let me watch it with you, and then we can talk. You know I'm smoking it. Hey, let's order them wings, dude. Let's order them wings. Let's order them wings. You still got to tell the hype story. Is it time?
Starting point is 01:16:50 Okay, we could get into it. But basically, the first day we on the set, he just orders. He's like, yo, Laurie, you want a drink, right? I'm like, yeah. He's like, alright, cool. Fucking case of Chris style. I'm like, aw man, this is how I need to be working with you. This is how I should be like oh, man. This is how I need to be working You know cognac guy
Starting point is 01:17:16 Six bottles Louis 13 Mind you I'm fucking what 24 26 Louis around that time. I don't know what the fuck Louisa 13 I'm a Hennessy kid so I might give me the Pepsi all the people on set oh my god you know you guys was the mixing of fucking Pepsi Pepsi and ice I'm just And these are old OGs, they looking like, oh my God. Like, they holding their hearts. How expensive is a Louis bottle? That's at $1,300 a piece. For like a shot?
Starting point is 01:17:50 No, no, no, no, no, no, no. The bottle was $1,300. Boy, a shot. A shot's like $500. I had a shot of that. It was $500. A drink. It was like $500.
Starting point is 01:17:59 Wow. Yeah, real shit. So, mind you, I don't know I'm paying for all this. All right? Yo, come on. You let that out too early. no I'm saying yeah yeah but I don't know I'm paying for this so everything just repeated it just keeps whatever I want I just got it's at my disposal but I'm just like I cool so the last year the last one was like first of all things he has to listen to a hotel and I know the budget so when they
Starting point is 01:18:25 send us to this hotel it was like it was the closest hotel that was next to Death Valley ever shot Death Valley in Las Vegas yeah yeah we shot in there Valley in Las Vegas well the funny shit is when we went there they said oh yeah we got to take these these these vitamins because our masterpiece DP died yesterday and they just said it like it was normal I wait a minute what the fuck did you just say that's how hot it was in the desert but even when we move on we had the motherfucking the hotel so I go in I gotta take a shit you know the hotel is fucked up this is a little town right I know what we started with $850,000 I was being a walk at my hotel
Starting point is 01:19:01 right this is the only this is the fourth day of shooting by the way mind you we shot two three days in our life this is after the crystal remember the crystal was one day the Louis 13 was the next day that's two days of a boxing scene yeah we had it the first two takes oh no oh no anyway I get to the joint I'm like so I'm taking a shit I'm trying to suck it up but I'm taking the shit I just feel somebody looking at me but I'm looking I'm like damn and it's a big-ass spider right here so no no I got the fuck about it crazy she was mad at about niggas there was already knocked out sleep I was like we cannot do this so we jumped in a car we went back to
Starting point is 01:19:51 Vegas boom medium a home and then when you know when you go in the casino, you know there's air that pumps in your oxygen that it just keeps you up. So even if you're dead tired, like if you still halfway up and you sit there, that oxygen's gonna hit you, you gonna wake the fuck back up. So we woke up, got drinks, went back to the set. Now we finally go to the set.
Starting point is 01:20:21 We go to the set. So at first, this is at first what happened we went to do buggy's cuz we in you know so you know we city boys my boys on the water the doom buggy scratch this what i knew the desert is real we crashed like so we're like oh the set is right there we kept walking and walking and walking you know that mirage is real like yo that look right there we walk in like 10 minutes they all know no no when they finally come get us you know you couldn't you know so they come get us we come back and then I see you know the chicken saute this is a very distinctive at the time remember at
Starting point is 01:21:29 this time there's no there's no there's only two minutes a child my first all today's only there's only two mr. Charles at the time there's New York and LA it's not a funny house there's not these other you know red sticks these other people who make these, you know, these chicken sausages. Yeah, they ain't resisting no more. They out there. They got another spot that's just sautés. That's just sautés.
Starting point is 01:21:50 I mean, but, so I see this chick. So I'm like, yo, excuse me. Like, where'd you get the, because they got us eating craft food. You know, they got us eating what the production is eating. And you know that production food don't got no type of sauce. There's no flavor. There's no type of seasoning. even and you know that food oh god no type of sauce seasoning don't taste boys yeah LA okay flavor the only one recently Spanish people I even know I could do that you know I really hyped strella he had a whole thing full of mr. Jack like I'm talking about that shit
Starting point is 01:22:36 smelled like the restaurant when you walked in you like oh you expect that nigga to come over to you and be like, what do you want, sir? I'm like, yo, hi. I said, yo, hi. Mr. Chow, he said, yeah, this is for us. Meanwhile, we out there. He's like, yeah, this is for us. You and your boys. I said, yo, where? He said, I said, yo, oh, hi. You had
Starting point is 01:22:59 them driving up from L.A.? He said, what? The L.A. one is trash. Ha, ha, ha. The LA one is trash. Floating from New York. No! I had no idea I'm paying for this. Yo, but listen.
Starting point is 01:23:15 A commercial flight? I didn't ask that. I was so hungry, I just walked like 14 New York City blocks, and then I was walking two. So I was just so hungry, I was like, I called my boys and oh, we were mad. We wanted to be like, you bitch ass motherfuckers, but we were like, we hungry though, too.
Starting point is 01:23:31 I was like, no, no, no, we just tore it up. We left with half of that shit. Yo, we know we taking this shit to Arthur. Go ahead, Norrie, it's for us. He's good. Yeah, right, dude. I swear to God, we were just sick. As an artist, at what point, what's the point you realized that I just paid for that in your career?
Starting point is 01:23:48 No, I didn't realize it. See, Neil Levine, that was it. That was that moment. See, I knew the studio had to be reimbursed, so I was always a cost-effective guy. Meaning, to this day, I won't go to the studio unless I do four records. Because I come from an era where it was no punching like you had to tape shit back together like when you messed up and you had everything but one piece old school they had to take that to go back yeah so it takes so long to do that tape that you like you
Starting point is 01:24:32 just want to get it at the first take so what like I used to just so I came from that you know I mean I want to know like when you realize that the million dollar video that was your bank loan You ran a million dollar video. That was your bank loan from them. When we came back, because even Neil Levine, Neil Levine was there on set with us. That's the good thing about Neil Levine. Penalty records.
Starting point is 01:24:54 He's an NRL. No, no, no. He owns penalty records. He owns penalty records. Which is our Tommy boy. He was co-signing with me. Because initially, he had to pay the money back, too. This was Tommy boy front end of the money.
Starting point is 01:25:05 So him being there, you would think he'd be like, yo, we're not buying. I would think he would say, but he lived the moment. That's why I had to salute him. He's almost in the same boat as you because he's in the same boat
Starting point is 01:25:14 because he's getting along with Tommy Boy. That's why I had, and I'm talking about the hype laid it out. I was talking about the room I had was like,
Starting point is 01:25:22 it was like four of these offices. Bro. Like, it was spaces in the room I didn't even see. Like, it was like four of these offices, bro. Like, I didn't, it was spaces in the room I didn't even see. Like, it was no need. I didn't even go over there. You know what I mean?
Starting point is 01:25:34 Like, for real, they rented some crazy shit for me. This was the time when they was spending money like crazy. Let's God bless the 90s budgets. Let's have a moment of silence for the 90s, 2000 budgets. Please, everybody just be quiet for the budgets. Let them rest in peace. Oh, man. To the budget, man. The budgets don't exist no more, right?
Starting point is 01:25:54 Smith, you said the budgets don't exist no more. Those budgets are dried the fuck up right now. There's some that exist like that. It's like, you're like ultra pop stars and shit. Like Juanito? Panch cheeto don't cheat oh they're like oh I'm gonna make this a drug dealer niggas that would just be like a little hit go 300 right do you take out a paper bag Joe I never I didn't get I got the small small I never got a brown The Browns, baby! The Browns! That's like a hundred years ago.
Starting point is 01:26:26 How about that, like the BMF era? They were shooting videos. Who was shooting all the BMF videos? Oh, shit! I don't know though. Did you do any? Nah, nah. I did the Jamaican dudes. I did both. The Jamaican face looked like he said,
Starting point is 01:26:42 I might as well do it. They were a legend, though. Somebody did it. I think it's one of the classic dudes. Everything those guys did was a legend, you know? So they were shooting real big budget videos. Everything they did, promo, everything. So your OGs are Nick.
Starting point is 01:26:57 That whole era. Like if you had a freshman class, who was in your cover? I mean, like Hype Williams. Paul Hunter. Paul Hunter. You know, Nick Quested. Okay. I see the cover in my cover? Yeah. I mean, like Hype Williams. Right. Paul Hunter. Paul Hunter. You know, Nick Quested. Okay.
Starting point is 01:27:07 I see the cover in my head right now. I mean, you know, Dave Myers, you know, he was real creative. He got to enjoy the 90s the best. I think he was killing it. People don't realize how much money these cats was baking. Yeah. Why is a soap opera Western like Yellowstone so wildly successful?
Starting point is 01:27:28 The American West with Dan Flores is the latest show from the Meat Eater Podcast Network. So join me starting Tuesday, May 6th, where we'll delve into stories of the West and come to understand how it helps inform the ways in which we experience the region today. Listen to The American West with Dan Flores on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Starting point is 01:27:53 I know a lot of cops. They get asked all the time, have you ever had to shoot your gun? Sometimes the answer is yes. But there's a company dedicated to a future where the answer will always be no. This is Absolute Season 1, Taser Incorporated. I get right back there and it's bad. Listen to Absolute Season 1, Taser Incorporated on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Clayton English. I'm Greg Lott.
Starting point is 01:28:25 And this is season two of the War on Drugs podcast. Yes, sir. Last year, a lot of the problems of the drug war. This year, a lot of the biggest names in music and sports. This kind of star-studded
Starting point is 01:28:35 a little bit, man. We met them at their homes. We met them at their recording studios. Stories matter, and it brings a face to them. It makes it real. It really does. It makes it real. Listen to does. It makes it real.
Starting point is 01:28:45 Listen to new episodes of the War on Drugs podcast season two on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. I'm Michael Kassin, founder and CEO of 3C Ventures and your guide on good company. The podcast where I sit down with the boldest innovators shaping what's next. In this episode, I'm joined by Anjali Sood, CEO of Tubi. We dive into the competitive world of streaming. What others dismiss as niche, we embrace as core. There are so many stories out there. And if you can find a way to curate and help the right person discover the right content, the term that we always hear from our audience is that they feel seen. Listen to Good Company on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Starting point is 01:29:35 This is an iHeart Podcast.

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