Drink Champs - #Throwback Episode - w/ Lyor Cohen and Kevin Liles | (Ep.41)

Episode Date: October 1, 2025

N.O.R.E. & DJ EFN are the Drink Champs and we're taking it back to some of the most legendary moments in Drink Champs history Classic interviews, unforgettable stories, and iconic guests who shaped the culture. In this classic throwback episode of Drink Champs, N.O.R.E. and DJ EFN chop it up with the legendary, Lyor Cohen and Kevin Liles. Two of hip hop’s most influential power players—Lyor Cohen and Kevin Liles sit down for a legendary conversation that pulls back the curtain on the business behind the culture. As executives who helped shape the rise of Def Jam, Roc-A-Fella, Murder Inc., and countless other movements, Lyor and Kevin bring decades of game, dropping stories that highlight how the industry’s biggest moments were built. From discovering raw talent to navigating the politics of the music business, the duo gives firsthand insight into the deals, risks, and strategies that changed the sound of an era. In true Drink Champs fashion, the drinks flow and the stories get bigger, with Lyor’s bold personality and Kevin’s smooth insight making for an unforgettable balance. The two discuss the challenges of breaking artists, staying relevant through hip hop’s evolution, and why culture will always be stronger than corporate. For fans of rap history, industry gems, and unfiltered honesty, this episode is a masterclass in how hip hop went from the streets to the boardroom. This episode proves once again why Drink Champs is the ultimate space where legends talk their truth. Make some noise for Lyor Cohen and Kevin Liles! 💐💐💐🏆🏆🏆 -Originally published on October 20th, 2016   *Listen and subscribe at https://www.drinkchamps.com Follow: Drink Champs https://www.drinkchamps.com https://www.instagram.com/drinkchamps https://www.twitter.com/drinkchamps https://www.facebook.com/drinkchamps   DJ EFN  https://www.crazyhood.com https://www.instagram.com/whoscrazy https://www.twitter.com/djefn https://www.facebook.com/crazyhoodproductions   N.O.R.E.  https://www.instagram.com/therealnoreaga https://www.twitter.com/noreagaSee omnystudio.com/listener for privacy information.

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Let's go! Yo, y'allah, y'allah, yo, this your boy, N-R-E. What up is DJEFN? And it's Drake Chats, Motherfucking Podcast. Make some no! And right now, I have to properly introduce these two icons in my eyes. Definitely.

One of the people who, the motivators of the culture, people who pushed the culture forward. People who stood by the artists. I remember being down with them. I had never sold under $100,000 my first week. They made sure your artists win. They get behind them. They're now calling themselves servants. and they rich as hell

how do you get richer and get more humble at the same time is something that me and you have to learn because you're a greedy bastard because I'm a greedy bastard because I'm a greedy bastard right now we got two of my favorite CEOs two people who helped made me a man when I was coming from boy

to being a man and having money and not knowing to do with the people who shape and mold me and told me go out there and bust your ass And it's only right. We're in a conference room right now. And we got a conference for executives. Let's make some noise for Lear Coles and Karen Lowell's motherfucketka. God damn.

God damn. God damn. And, Leol, you got one of the best hip-hop stories I ever in my life. And my whole luxurious 19 years was I remember when J-Rul was getting like kind of played out. And you didn't clear a record for Fat Joe. And I did a J-R-Roo video, right? And, you know, most executives, they want to meet with you. you and they say, you know, you come along.

But Leor said, bring your whole crew. He said, bring your whole crew. And he gets this Jaru video. And he comes and meets me at right track studio. And he has all my boys there. He puts the video in. And he goes, how do you like this video? I say, you know, I like myself. So I'm looking

at myself. I'm like, I think I'm this shit. He said, do you know what I think? I said, no. He said, I think it's popcorn. At the time, I like popcorn. So I was like, cool. Popcorn is cool. And he goes, Jaru won't exist in four months because of the records he's doing. Why would I invest in Nori for Nori to be like Jaro? So he said to me, Norri, if I cut you right now, what would you bleed?

And I said, blood. And he said, now, ask me the question, Norrie. So I said, Lee off, I cut you right now. What would you bleed? He said, run DMC, sucker MC. And then he asked me the question again. He said, so, Norrie. If I cut you right now, what would you bleed?

I said, Super Thug. And he said, exactly. The car service is downstairs. Go see Farrell right now. He did my jarroo video. Made me go see Farrell. And if it wasn't for that exact move, I wouldn't have one of the biggest hits of my life,

which is nothing. Homeboy, I came to party. Let's make some noise for you. Why do you keep it so real with your artist like that? Like, you could, you could have, you could have, um, you could have, like, said it to me like nicer but you didn't you so I want to do to you and to my artist to my comrades how I want to be done on the golden rule that wasn't that was in English

let's do that again yeah okay okay can someone help me what's the saying you try you do on to others how you would want to be done to yourself so I only want the truth I'm so tired of the cryptic language. I was telling people upstairs, there's this guy that I love and adored. His name is Joaquin. And he used to say to me, it's all good. And I used to say, what the fuck does that mean?

I want to shoot a DMX video tomorrow. He would say, it's all good. And I'm so exhausted trying to figure out what people mean. I just want people to tell me exactly how I'm doing. I just did a speech upstairs. I go to Kevin, I said, one to ten. He said four. I said, how do I get it to a ten next time?

Okay? That's it. He didn't say, oh, it's a 9.55. You know what I'm saying? He did show call. Because I just want to improve. So, you know, when you're on stage or when you're doing this, you want people around you that give you constructive criticism.

You want to be the biggest, the best podcast in the world. Oh, we are, we are, just case you ain't know. Number one. Number one, number one, number one. Here, go ahead. I'm sorry. So, anyhow, that's basically the reason why I keep it so gully is that that's how I want it done to me. Right.

Right. The reason why I never walked around with security guards is real thorough people have plan B, C, D, and E. You don't get in trouble with thorough people if you allow them the ability to go to their plan B. If you retard their ability to go to plan B, that's when you get in trouble. That's when you have to walk around with security guards, okay? But you can't be mad at me when I tell you, you're right. records are stiff. It's over. No one cares or spinning it. Because then they could go to plan B. But when you tell them a stiff record, oh, it's working. I need a few more weeks. And it just

gets deeper and deeper and you get colder and colder. That's when you get in trouble. So I've always kept it very, very honest and direct because that's just how I want it. That's a beautiful thing. Now, Kevin Lows. I remember me being on the label and you did something that was like so important you made us stay on the road like the red

man's, the method man's, the Noriegas, the Camrons, the Jewel Santana, the freeways at that time and like we wouldn't get like the artist I'd named we were like I want to say B-list but not B-list you know what I'm saying? Let's not say B-Lis

but on the rise on the rise and so we Everybody never got the $2 million budget, but we would make that $2 million, but we would earn that $2 million. And it was almost like, you felt better. Like, you know what, going out there? Why was that your approach? Like, the artist has to hit the road and touch them babies and kiss girlfriends. And other people's girlfriends.

I think what was important for me, man, being a former artist and being out on the road, If you don't touch it, how you know what the baggie feels like. How you know what it smell like? You know what I mean? So I wanted you guys to always touch your fans. We like baggies, nory. What's the new slogan? Fuck the cake.

We want the bag. Let's make the noise. Let's make it over. We hardly take it over. Okay. We don't got the champagne yet. All right. I'm sorry.

So, no, it was just all about you guys not being distorted. You know, sometimes you have a hit record, then you go buy the big house and you sit up in the house with your friends. and then you forget, you know, really what made it, you know what I mean, and what it felt like to have that fan. And even to this day is why the guys that you named, they can all go around the world and make a living. Exactly.

To that day, because you kept touching the fans, kept touching the baggie. And that was part of it. And that's us, it's a loss. You know, now you've got labels, they'll say, here's, we're not worried about your tour. We're not involved in that. You're just your money. Right. No, no, if you fuck up on that, you fucking our money up too.

So we got to make sure 360, 360 degree that you're always working. I never managed nor a, never manage any of the guys, but I always managed them. Yep, that's right. You know what I'm saying? When shit went down, I got the call. I don't get what was going down.

When it went down, I got that call. So we was always there in a row was a good friend to us. Okay, so now, how hard was it for you guys? Because at one point, when I thought Def Jam, I thought Lear, Kevin, Russell. So how hard was it when it was like, you know, I know you went to Atlantic first before you started 300, but how hard was that decision to say, I'm going to leave the place that you basically built? So let's be clear that I sold the company to Universal and I went to Island and Mercury and formed, we founded Island Def Jam. So before Atlantic there was five years, you conveniently forgot.

Okay, my back. A lot of it. So, um, listen, if you're not busy being born, you're busy dying. So that was beautiful. It's we make coffee table books. I flip through the pages. I see friendly faces and moments in time that I adore and love. But I'm about the present.

So, you know. That once was. It was a beautiful memory. It's nice that people recognize me and give me that for my contribution. But I don't live, I don't, you come to my house. There's no, FYI, this is who I once was. Okay. Don't live off the past.

No. So I'm only focused right here and right now. I want to continue to contribute, be a great partner to Kevin and my artist. And until I can't contribute, I'm going to be on the court. And when I'm on the court, and I go for that re, you're going to get tapped by my elbows. Okay? Simple as that. You know, it's funny.

How about you, it was funny, you know, I came, I was from Baltimore. So me coming And as an intern, you came in Yeah, me coming up We all started his interns Russell was a fucking intern You know what I was interested Before we get into

Was Mike Kaiser working at Radio Shack And then Russell Simmons hired him From Radio Shack? Tower Records Tower Records Okay All right, I'm back Shout out the Kyle

You know the thing with me All of us You cut us open We bled DeafCamp It was not even a thing And selling the company Didn't mean We didn't still love

and live for the company. Building a new company with knowledge after music didn't mean that we left hip-hop. Our responsibility and always totally are, I really only want to do this with him. You know what I mean? At the end of the day, but we've got to continue to build the pyramid so we can continue to get bigger and employ more people and keep the culture moving. So we never stopped. And I think right now what you're seeing is a servants of young people who are living in today,

because they're native to the internet. Sometimes we get caught up in our memories on what we did, and it impedes our possibilities. Because we, anything is possible, if anybody to be alive today and don't feel anything is possible. So when Lear said, yo, we wanna do it again, you wanna do another record company?

I said, hell yeah, because now? Well, people thought it was crazy to do it. I said, yeah, let's do it. So to me, if we're not reinventing ourselves every day, making ourselves better, putting more tools in our toolbox, I don't think we're going to build bigger houses and better houses and more places for people to live and growing. Kevin's always thinking about others, and I so appreciate that. I just gave a speech for a thousand people upstairs, and I made reference to the Cold Cush brothers,

and nobody knew what I was talking about to say, so bold, a smack a man with his gun, this is woman, this is mother, and don't even run. Now that's bold. And I had to hold that. Come on, they're going to see me rapping to explain who the Co-Card brothers are. I just did a panel with Charlie Chase, too. Oh, yeah, yeah, yeah. Unbelievable.

It's not one person. I remember this is one of the best days of my life, right? Me and you were trying to do business since 1998 when I was on penalty records, and you realized that I was the only one moving on penalty records. I think he was trying to buy penalty at first, and then you said, fuck it. I'm going to just get norry, which is some smart move on your bill. So we was trying to do business for years And then when I finally get to Def Jam

I signed the papers And I believe you had Christile there I believe you had some crystal there And I smoked a blunt in the war room It wasn't your office It was the war room I smoked the blunt I think you took like two hits And then I asked you Leo

What's that picture right there And it was you on the run DMC tour And your nose was bloody And I said you had a fight You said, no, I sniffed cocaine all night. Hey, listen, back in the disco fever. Dayday, right? Okay, my name.

I heard you got mad kids. We got families to feed. We got families to feed. I heard that, man. You've been fucking. So, sorry, talking about the blow, right? So back in the disco fever days, I don't think anybody.

actually knows about the disco fever 169th in Jerome and Sweet G was the doorman and host we used to there was no one that didn't have a hundred dollar bill dancing that's how we danced like that so it wasn't because I was sniffing blow we're all sniffing blow we're part of the culture this I just thought that story was ill because I'm sitting there expecting him to say no I had a fight with run DMC he's like nah

We didn't tell you to bring it at all, but we're glad you're doing a cold one. We want it on ice. Please, come on, twin. You know he's your biggest fan, by the way. Thank you. Thank you. You know Day Day Day, too, right? Day Day Day, who are you, and what are you doing here?

That's what Leighaw will be doing. So, and I remember you was the first person, Lear, to tell me I had radio skills, and I bring it back. I refresh your memory. It was a time at Def Jam. where nobody was messing with Starr and Buckwild. Nobody would go up there. And he had this prodigy the week before. And when he had mentioned my name, I just was furious.

So I did not abide to the death gam rules. And I went up there. And I handled Star. Like, you know, I don't mean like handling, but you know what I'm saying? Like, I destroyed the interview. And Lear called me and said, you must come to the office now. And I said, Lear, I'm mad tired. He's like, and I'm hungry.

He goes, say that again. You said, you must come to the office now. And I said, I'm tired and I'm hungry. He said, first of all, you say you must eat the pink teacup. You refer me to pink teacup. You said, me and Russ used to sniff coke all night. We had to eat ourselves to sleep. I always remember your Coke stories because I love them.

Make some noise for that. Make some noise for that. But you called me and I got. Can you imagine, hold on. Can you imagine that vegan eating yoga, twist in Russell used to eat three meals a day at the pink teacup he used to what was um um pork pink knuckles you said pink knuckles you told me he said him and he said he said it but you told me you said because it was something that

sparked in that interview with you know star was the man in new york at the time and he controlled the interview but it was something that i did when i controlled when i flipped it back on Star and you was like, I believe you said, I want you to start the artist development company. It was something like that, but this, so this would lead to this. So Leo's responsible for a dreamtales. Come on, come on, but how, like, we got Day Day Day here. You guys are involved, evolving with these new artists. Now, how do you find these artists? Are they hot, or

do somebody bring them to you? So let me explain to you how Day Day work. Let's go. Day Day had a record in a very specific and important club that was starting to work. And when our A&R executive, very talented partner of our, Selim, brought us the record, he said, I just want you to listen to the patient. of how this man raps

and there was something so beautifully patient about how he held on to some of those phrases and those words it was obvious that he was very talented and so bow bow bow bow now let me just tell you something

my man you would two of the people who if you listen you can be the most successful person ever. But what's going to happen is success is going to fuck with you. And it's going to tell you

you ain't got to listen. Because we all go through it. You got to listen. You got to go crazy to know that you're not crazy. You got to go crazy once. Right. You went crazy already. You look like you already. You're thinking about it. I've been going to crazy sometimes, though.

Yeah? But where are you from in Atlanta? Fourth Ward of Atlanta Boulevard. That's how I'm rough. Go ahead. You know? It's real? Oh, that's what's up. That's a fourth world of Atlanta, man. Okay, and now, so how did you get, how did you get involved with 300?

Um, I had got involved with 300 through Nitty beats, no, shout out Nitty. You know, um, but Nitty had a strong relationship with, um, Kevin. No, um, so shout out Kevin Lyle, you know, um, so, you know, I guess they had a great relationship and, you know, by my talent, having with nitty beats I guess you know they linked up with Kevin and you know how this situation happened but I appreciate them right you know and I appreciate the team for working hard you know we're here they fall hard to have you here we don't even have a new artist here but Leol put his foot down and I can't say no I can't say no that's right you said the record was popping in one particular club what club was that yeah La Corro

shout out La Coro okay okay that's what's up very important very important man I'm just telling you, ma'am. Nori. Yes. Take over your. Let me just explain something to you. First of all, I'm humbled to be here. Oh, ma'am.

I'm always mesmerized when someone actually wants to hear my words. I'm humbled. He imitates you. That's how much we want to hear your words. I don't take it for granted, Norie. So, bravo to you. Thank you. Bravo to you.

Yes. Bravo to your whole crew. Let's hear. That's why. Let's make some noise. You also got Lord Jamar in the building. Yeah. We got history.

Jay Doe. Go ahead. I must say, you're busy being born. And the fact that you are understanding the new digital era. That's right. That this is a powerful radio station and you don't need a signal. Exactly. You decided to get some fucking champagne and some liquor and get your man here and do a podcast.

The amount of influence and power that you have by your voice, your interviews, and your perspective is just fabulous. Because you know what it is, Leo? See, a lot of media has never been a part of the culture. So this is now people reporting the culture from inside the culture. It's like if Jordan, well, you know, giving ourselves to Jordan, but it's okay. Yeah, okay, maybe after Jordan plays the game,

if Jordan is interviewing the artist, it's like, some people consider it cheating, but it's about time real niggas found a way to cheat. Let's make some more than that. Yeah, it is cheating. I know the, I chose, but listen, if I had a 19-year career, a 19-year career, and I wasn't being cool with everybody,

like, it all makes sense now. Like, I always kept great relationships. I always, I like to tell people, Definitely. You know what I'm saying? Like Kevin Lous and we all helped change my heart, my life. Gracious. How about that?

You know what I'm saying? It's gracious. And so you can come to us now. We know you did Rap Radar. It was a mistake. It was a mistake. They was boring. They were boring guys.

Don't worry about it. Let's make some noise for you being here because we got it. We got Kevin Lousse and Leon together. I'm sorry, Ellie. You know, I just got to take it. You know, they're number three. They're down there. You know, they're mad that, you know, a guy who never,

went to college is running their job better but who cares though but listen man you guys have been i love this dmx story where dmx jaw was broke and you he rhymed for you and you still knew he was a star with his jaw wired yeah you got see through vision like how you knew that every every rapper so the the real story was i drove up to yonkers with irv because he wanted us to hear him. By 2.30, he still wasn't there, and the rough riders were trying to present every calm dick and parrot. They had the pizza man spit 16.

Don't worry, he's on his way. We got the pizza man here. Finally, X showed up. Mouthwired shut, obviously in pain and started rapping and all the rappers, the pizza man, ran out the door. They left. They just got shook. And I like to say, if my mother was there with me, she would have said, that's the one.

Why? It's that obvious. The air changed when he walked in the room. Even with the jaw wire. Even with the jaw wire. It was special. Wow. It was special, special.

Oh, I got the hair on my back of my neck just stood up. And then was it? Your idea to say, I'm going to drop two albums this year? I think it was Kevin's idea. I'm not taking all the fucking down for that shit. No, it was definitely your idea. And I'll tell a story for him. DMX didn't put out an album.

He changed culture. Yes, he did. That first album changed culture. Yes. So part of being a good person is to ride the wave. and so and a lot of people ex had 100 records

ex felt rapping was his job right ex felt i wake up every day and i'm gonna do three or four songs five or six songs he took it a lot of people the ex crazy we know that's our guy

you know what he's his work ethic when it came to him doing music he got a bable ex got a baffle of good and bad right or wrong and so the world was ready for it And Leo said, you know, let's do what, let's throw them while we did them, and they not us. They can't do what we do.

And X came out, but then a lot of artists tried, keep trying to, you know, kept trying to do it after that. Nobody, nobody was successful with it, it's Drake, Drake. I'm going to give you, I'm going to give you some real, you want the inside inside. Yeah, we want the inside. I'm going to give you the inside. I was about to give up the game. Just do it. I was about to retire.

What, from an X? No, just before X, I was about to retire. tire, Puffy made everything technicolor and shiny and bad boy was running shit on the shiny technicolor shit.

And Def Jam represents black and white and shades of gray. And I looked at my crew and I said, man, I don't think I can contribute anymore. And then I found

X. Just when Puffy made the locks Technicolor. And that's when I knew I had to pull out on him and start shooting. Okay? I carried in my breast pocket a black and white photo of the

album cover, a Polaroid. It was X black and white. You remember that? Yes, yes. And I said, this is the reason why I'm still going to do this. Because I was so infuriated of what they did to the locks. Remember?

The locks are street motherfuckers And they turned them into some High Technicolor shit And that was when We said enough is enough And that's when X came on the scene Because I remember even the video The first video looked like

Nobody cared It looked like Hype Williams messed it up We cared so much No, but what I'm saying It was so authentic It was like At that time, you know, videos was costing.

It was costing. And for them to have, like, the record was exploding, but the video was black and white. I'm like, what's that you're doing? They got a scheme, and then the whole thing came out. But that was, that was awesome. That was amazing. He, uh, ex, and, you know, shout out to Irv, guy, X. I remember we was doing four, three, two, one.

Mm-hmm. And Erb would say, yo, X got to go on that record. You know, it was LL, Red Man, Master Man. Right. And so I had to go talk to everybody. Mm-hmm. Sorry. and when he said stay out the door

everybody looked around and said Jesus Christ it was nothing you knew at that moment you know what I mean he was the next and you just imagine all those Todd being the original V-boy to math at that time and read at the time and just the kids stay out the dog

and listen Norrie we're going to have to do this under you know multiple sequences man Yeah, because we're bouncing. You've got a long career. I got a long career here. Day Day is going to be in the spot for a long time. Kevin's not going anywhere. So invite us back and we'll come back and chop it up with you

and give you some more stories. Okay, Norrie? Can I say one more thing before we go? Is that short? Is that short? What the fuck you want, then? You can't go to a little more? We didn't even drop a bottle yet.

What? Don't hurry up. Is that a radio? Go, go, come on. Not a radio interview. You said that Russell was an intern for someone. Who did he intern for? Russell, all of us started from the bottom.

That's what you're going on. Yeah, you know, because him and Rick were partners and everything. But I wanted to say, some of you didn't even notice, nor it. The first thing you said to Daddy was not about your record, not about how hot you are anything. You said you got to listen. Got to listen. And to just add a little add a little addendum to listen.

You said redendum? I never heard that word. That's hot. I'm a lot. I want to honestly say, like, when you find an artist, when you find an artist, when you find an artist, that does listen, you're willing to do anything. It was nothing I couldn't call you and get you to do. That's right. And it was nothing that you can call me and get me to do.

And this moment right here, day there, let's appreciate it coming from something. somebody that had it every which way. You know what I mean? That you can have ups, downs, rounds. I remember we were doing the nothing record and I said, yo, we need to put more that do-d-do-do-do. And I had to go convince him.

You go to the fucking studio and you convince him to make you. You're right. You're right. And that's the realness of something. And I'm just, you know. I want to say this. Speaking of that quote, you just what he was speaking on like Kevin loud told me that right you remember that when

we was in the label you know it was like um all you got to do is listen so like i tell all my friends from now like all my friends that be around leo i was drinking i'm sorry day day i got my goal leo is drinking right now oh you let me do the french way here on let me show let me say this in France. You know what I'm saying? I got class. I got class. Rich people.

Yeah, yeah. That's what they do it in France. I haven't been a friend's yet, but I will be. You already got to drink that? Listen, listen, listen, I want to propose a toast. Yes, please. I want to propose a toast to, let's make sure that we get out and vote. Oh, hell yeah.

Because you want to know about fucking up the game. if we don't go out and vote, it's going to be problematic, okay? We talked about it last night with Jesus. Cheers, cheers, cheers, cheers, cheers, cheers. So, vote. What the fuck's up with you guys? We've got Trump supporters now.

No, no, no, no, no, no, no, not with me. Shout out to Ramon, what up, Ramon? Well, listen, because this is something that's very important to me, because, you know, you guys are obviously where I want to be, but how do you Be careful for what you wish for But how do you guys make You know

Have a great career Make this money But still have the same drive Like I don't want to rap no more Because I'm not doing it 100% no more So I've got to do other things So I choose not to spit rhymes no more For now

So if you see me in five months with an album Do it tomorrow I'm to say it's my first love But you guys seem like Like, I did a call with Lear recently, and I called him a mogul. And Lear said, the mogul was cool, but I like to be called a servant. Like, that thing, that struck our audience. Everybody kept hitting us and saying, Lear wants to be called a servant.

But something else, though. Humble servant. Like, how do you guys be so successful, have these accolades but still have the same drive? Mm. So, I love what I do. So I have no interest I remember when I sold Defchamp And I sold it for a big number

The next week I was on a plane To a convention in Miami And the whole plane was full of people Going to Convention And I walked down the hallway Just dapping people up saying What up, what up, what up?

And they all looked at me and said Didn't you just get papered up? What are you coming to this convention for? You're supposed to go to a beach somewhere? And I said, you know, when you think about a beach, it's just a hot, dusty, dirty place. You just want to know that you could go when you can go. But I love doing this shit. It's the thought process that you can go to the beach.

I don't sit in the sun in that dusty, dirty beach. But it's a nice imagination to have. What I love doing is waking up every morning, working with my partner, Kevin, working and finding new, wonderful talent like Day Day. I just love being inspired by Raina, who runs our marketing department there. So I guess it's a career versus a job. Right. And so I like to continue with this doing this thing. And you too, Cal? Ditto, ditto. But it gets like a little bit more serious to me because, like, you got to understand.

I'm not raising rappers or singers or these are men to have kids that have to be influential in their lives. And most of them don't have fathers. And most of them. So you're, you know, I don't make, I don't make call. Uncle, dad, all that kind of shit before. And so I look at it as, with success comes more responsibility. So I wasn't raised by myself. So anything, anybody, if I get money with you, you're going to have a different kind of respect for me when I tell you some grown man shit. You know what I mean?

So to me, I think really our responsibility is to give you guys a platform and an opportunity and support and conversation and, just stewardship to be better people, you know, in life. So it's not, how can, I'm not a record exam. I'm just somebody who is a life changer. You know, I really, if you get with us, we're going to change your life. Right. You're going to be a better man. I can't say you can sell a million records.

Right. But you definitely will be a better man. But I remember one point when Lear had left and went to Atlantic, and you were still kind of like in Def Jam, and it was like the L.A. read thing. And I remember having a meeting with you, And I was saying, like, no, everything's going to be all right. Everything's going to be all right.

But I knew you was lying. Like, I knew you was, like, lying to me, but like in a good way. Like, look, Norrie, we're going to get the fuck up out of him. I'm not working with this guy. But I can't say that to you. Like, I know that was a weird period from you, was it? Because L.A. L.A. is a friend.

Now, but wasn't then? No, always was it. I got an award for Song of the Year in 1996. For Millie Vanilli, right? You wrote Millie Vanilli? Let's make some noise right. Oh, shit. What was it again?

I want to go there. Why don't want to go back? Girl, you know it's true. Yeah. I look at the, you know, every time I listen to the record now. I'm like, oh, my nigga, Kevin. There ain't shit. He wrote it.

But I'm sorry, I guess. So the thing was, and again, this was grown Kevin. I had the house. When Lear left, I had the house. It's my house. Right. But the landlord gave him the keys. Now.

Kev, it was always your house. I like this talk. So what I'm not going to do is allow an industry to put me in a position or put L.A. in a position where the house would get destroyed and divided. I love Def Jam too much. I love the people there too much. it was no way that I was going to let oh let's put them in a cage and see what happens

I ain't doing that I ain't that guy I just want to point out this is the most women we ever had at drink champ that let you know Leon Krilyle and still doing the right thing

doing the right thing I'm sorry Kyle shout out to women oh no I'm sorry I just ring that and say that

so what I felt was and I said L.A. Listen the best thing for us to do is to have one voice, one way, one mission. And I would like that for it to be yours. I'm not going to do that something we love. Now, a lot of people were like, you shouldn't have did that.

You know, blah, blah, this, and they wanted me to whatever. But I couldn't talk to my man. My man was non-compete, all that kind of shit going on with him. So to me, it was more so about what's best for Def Jam. And I thought one way, one thought, you know, what's best for Def Jam. I mean, that's why I left. I never know it will. That's a falsehood.

Me and L.A., even today, we all 100. You know me? All right. Now, how do you feel about Def Jam now? Do you ever look at it and be like, uh-huh? Or do you look at it and be like, that's what the fuck they get? How about this? How you look at it?

And we leave it at that. I look at y'all like your Def Jam still. Like, I'm caught in the time zone. Like, when I think Def Jam, I think you, Lear, Russell, like, you know what? Let me tell you something. 170 Varick. Am I saying this correct? 160 Varick saved so many rappers' lives.

Let me tell you all something. And this, I have never said this publicly. But 160 Varick was a place where it was Def Jam. It was when I first got to start going to Def Jam, but they had Rush Associated labels in there. They had the violator. So you didn't have to actually be on Def Jam, but you can roll dice in 160 Varick.

You can get your hair cut in 160 Varick, and you can also buy weed. in 160 barrack. So artists didn't have to hang out on the streets. Like, yo, you think about it. When you first get signed, they'll get a check,

but there's nothing that makes you that person that you just sold to them that you are. So you're still streets. And that's why so many people get a check and then they catch a case because they catch a case because they still in the streets.

But that place right there gave artists a place to get the fuck out the hood but still kind of beat hood. Because you can buy a weed there. Let's make some wood. For the record In my next life as a politician

I don't know what he's talking about But I want to say One of the Lero's points were Let's create an environment that was About art We always That environment was done on purpose No, was it done on purpose?

The outlay, how everything was The management records, everything was the guy You see onics right here You see it, man It was great I remember a time it was me, Redman, LeBron James, Mello, Scarface, Ludacris. You never know. People came, no matter where they were, they just came to hang out.

To hang out. I mean, video that we're madden challenges. We're there at two or three in the morning. It was just a place where people, and that's just something that literally that's always wanted us to not felt like we was working, but it felt like we was communion, you know, being in a community, you know? Because then when you went to the other building, it felt corporate. Like, do you, it was, we sold a company, it was corporate. Oh, that's right, that makes sense.

Also, when 160 VARIC, that was when it was still all independent. That makes sense. But I just want you guys to know, you saved a lot of rappers' lives maybe indirectly or not, or straight up directly, because that was a hangout at one point. That was the place, like, I was on violator. They would be like, yo, you know, just come 160 VARIC. and I'm talking about every artist Wu-Tang would be up there

They was on loud But they would still be up there You know what I'm saying And it was like And when I got older I was like yo they curated the hood That was in Manhattan It was in the city for us

That shit was an illicit vibe We need to make a documentary About that We'll cut you in Let's do it Let's do it Let's do it Let's do it

Garcia, and on Burn Sage, Burn Bridges, we aimed to explore that culture. It was a huge honor to become a television writer because it does feel oddly, like, very traditional. It feels like Bob Dylan going electric, that this is something we've been doing for a hundreds of years. You carry with you a sense of purpose and confidence. That's Sierra Taylor Ornellis, who with Rutherford Falls became the first native showrunner in television history.

On the podcast, Burn Sage, Burn Bridges, we explore her story along the with other Native stories, such as the creation of the first Native Comic-Con or the importance of reservation basketball. Every day, Native people are striving to keep traditions alive while navigating the modern world, influencing and bringing our culture into the mainstream. Listen to Burn Sage Burn Bridges on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Dr. Scott Barry Kaufman, host of the Psychology Podcast. Here's a clip from an upcoming conversation about exploring human potential.

I was going to schools to try to teach kids these skills, and I get eye rolling from teachers or I get students who would be like, it's easier to punch someone in the face. When you think about emotion regulation, like, you're not going to choose an adapted strategy which is more effortful to use unless you think there's a good outcome as a result of it, if it's going to be beneficial to you. Because it's easy to say, like, go you go blank yourself, right? It's easy. It's easy to just drink the extra.

It's easy to ignore, to suppress, seeing a colleague who's bothering you and just, like, walk the other way. Avoidance is easier. Ignoring is easier. Denials is easier. Drinking is easier. Yelling, screaming is easy. Complex problem solving, meditating, you know, takes effort. Listen to the psychology podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. The internet is something we make, not just something that happens to us. I'm Bridget Todd. host of the Tech and Culture podcast, There Are No Grows on the Internet. There Are No Grows on the Internet is not just about tech.

It's about culture and policy and art and expression and how we as humans exist and fit with one another. In our new season, I'm talking to people like Emile Dash, an OG entrepreneur and writer who refuses to be cynical about the Internet. I love tech. You know, I've been a nerd my whole life, but it does have to be for something. Like, it's not just for its own sake. It's a fascinating exploration about the power of the Internet for both good and bad. They use WhatsApp to get the price of rice at the market that is often 12 hours away. They're not going to be like, we don't like the terms of service.

Therefore, we're not trading rice this season. It's an inspiring story that focuses on people as the core building blocks of the Internet. Platforms exist because of the regular people on them. And I think that's a real important story to keep repeating. I created There Are No Girls on the Internet because the future belongs to all of us. New episodes every Tuesday and Friday. Listen to There Are No Girls on the Internet on the IHeart Radio app, Apple Podcast, or wherever you get your podcast. Hello, Puzzlers. Let's start with a quick puzzle. The answer is Ken Jennings' appearance on The Puzzler with A.J. Jacobs. The question is,

what is the most entertaining listening experience in podcast land? Jeopardy truthers who say that you were given all the answers believe in... I guess they would be conspiracy theorists. That's right. Are there Jeopardy Truthers, are there people who say that it was rigged? Yeah, ever since I was first on, people are like, they gave you the answers, right? And then there's the other ones which are like, they gave you the answers, and you still blew it.

Don't miss Jeopardy legend, Ken Jennings, on our special game show week of The Puzzler podcast. The Puzzler is the best place to get your daily word puzzle fix. Listen on the IHeart Radio app, Apple podcasts, or wherever you

you get your podcasts. So 300. I heard you guys' desks are in the middle of the whole, you guys, like that's front line shit. Why do you guys want to, was it motivation? So here's the thing. We never felt like outwardly facing things were representative of our influence and our power.

So we are very understated, period. The office you referred to was comfortable, but was understated. It was homie. So rock, paper, scissors, we go for the homie and not for the flashy. We want people to come in and recognize that work is getting done. Not that we're putting our feet up on very expensive desk. We want all the money to stay on the screen. We don't want to waste money by, you know, trying to act important because we have flashier offices or bigger cars.

We're past that. We're in the rubber band stage. Putting the money into work. Yeah, put in the street. stage. I'm taking that. That was good. So, now, Young Doug, I want to speak about Young Doug, because

at one point it kind of seemed like Young Thug was actually on babies, cash money, then he seemed like he was with Gucci Man, and then he seemed like, and it was like, when you stepped in, it kind of made him it seemed like he's whole now. It seemed like you was the

right choice. Now, was he originally signed to 300 from the beginning? He was signed to Gucci. And Gucci signed his action to us. And we didn't feel that we needed to run around. And it wasn't critical to us that everybody knew and had to know. You know, when I went to the Red Parenthood, this is real old school New Yorkshire.

Continue. you. When Fat Cat came and he sat in that corner, he didn't, just bring a Fat Cat from that. He didn't, he didn't, he didn't, he didn't advertise that he was Fat Cat, but the, and it's more powerful. Who's that guy in the corner? That's Fat Cat. So I like when people put their name, our name in their mouth because of the understated thing that we got good.

going. You know, it's silly when I see people rolling with big security guys, big, big stupid security guys. The first ones to run. The first ones to run. Okay? It's that little guy. It's that little guy you've got to be worried about, right? Jamo? Look at twin. It's a little guy that you got to be worried about. You're going to spill it now that you said that. Okay, all right. This is my friend twin. He went to Vegas with $80 and came back with 20. He's the brokeest. Well, he got a good heart. He got a good heart. This mom-naker, broke his richest guy, I know. I want to say they were big off famous decks and big those British a kid. Thank you.

Thank you. Yeah, they are. They are. Shout out the rich. Pause on, pause on. Shout out the text. Come on. QC.

So, um, and now 300 is, is it 360-based company or people can, you know, get down with 300 and have a grandfather deal? Like, contractually, 360? Like, um, we believe in 360. We want to be partners, partners, not. you know, we don't want to open up the barbecue restaurant and then you start selling barbecue sauce out the back. You want to be involved in everything.

We want to be involved in everything, you know. But there is the negative connotation to the whole... We don't care about the connotation. We don't pay any attention to the connotations. Because we go to work. That's why it has a negative because people will not do the work. No, no, it has a negative

connotation because no one did it before us. Right. So that's why. has negative connotation and and you know the the reality is we want to be just partners you know if we're going to invest our capital our sweat equity if you ask me I'm going to open up a restaurant and I need some capital what do you think the capital usually represents 50 50 50 right now imagine if I wasn't just

capital you came to me and said you know I don't know anything about the restaurant business you know about the restaurant business but I got this great idea so not only am I putting up capital I'm putting a sweat capital too time is money you know so I just I want to be if you if it's successful and and everybody loves the barbecue then we go together and say let's make some barbecue sauce and we've been doing it for sorry to interrupt you we've been doing it forever with the right artists they always wanted us to be

because essentially it's like your management it's not only like booking, man, everything. Listen, even a young boy I care who he's opening for.

What time is he going on? That's not, most reckon people don't by the way, most of them don't he show up. Right, you know what I mean? Just you've been here.

It's a part of that. So the reality of it is the conversations we have in seed funder early conversations but you have to want to be my partner and the label's built

to have different kinds of deals for different kinds of people whether you want to be an entrepreneur start your own label whether you want to be a straight artist but we have to be involved in your life fuck rap fucking singing we have to be involved in your life

when you wake up in the morning we want to see that at your fucking table we want to be on your board of directors now that involves movies that involves anything I don't get for what you're doing we didn't do it what What haven't we really done in any particular way? Business is business. But at the end of the day, if I'm going to invest in you and you're going to invest in me,

then we want to eat with each other. But L.L. comes to you right now and says, Kevin Lows, I want to put out a record. And I only trust you and Leol. We talk about it. It'll be an honor to put out his record. A fucking honor. Yeah, we talk about it too, Nora. Mm-hmm.

It's going into Norris. I was going into Norris. we know where he was going. That was a love. I know where he was going. You know, I trust you. Hey, listen, here's the thing. We live in a unique world of digital distribution. Yes. So I don't have to go

so far on the limb to make a bunch of them and then spend a bunch of money to buy that real estate in the record store. So we could get it on in a very inexpensive way that you could test a market

in an innocent, honest, but effective way. I like this talk. This is my favorite one so far. I'm just saying, man. You know, these are you my guys. I swear to God, because we're big fans of you. A lot of CEOs, they talked indirect to me. The reason why I appreciate our relationship with both of you guys is you, even when I didn't like it.

Even when I didn't like, first of all, this is one of the funniest stories was, Fat Joe is trying to clear a Jaru record, right? So Fadjo calls me and goes, yo, I'm going to bring the gangsterist people off there and I'm going to see Lear Kahn's, right? I'm like, don't do that, Fat Joe. But Fad Joe doesn't anyway, right? So he goes, I used to be Santa Claus for Russell Simmons

10 years straight, his kids. So he said he goes to see Leon. And he's like, Lear, you got to clear the record. And Lear said, no. You forgot one other part of it. Okay. I tell people, listen, in all due respect, the answer is no. Right.

And when you open the window up and fling me out the window, and I'm just about to hit the concrete, the answer is still going to be no. So if it was going to be different than I could understand you intimidating, but since it's not going to be, you're going to have to actually fling me out and find out, and then you're going to end up in jail and fucked up. It's going to be a sad day all the way around. It doesn't worry either way. And so they know unbelievable.

It's not no to get a yes. It's a no because it's no. It's with respect, no. Right. You know? Right. And that's what makes you guys hands down. That's what the longevity you guys are having is a direct effect through the realness that when artists, when you tell artists when they're younger, like, there's so much things that you guys both have taught me.

And I probably acted like I didn't. listened back then, but I applied to my everyday life. Like, I don't apply math to my everyday life, but I apply things that you guys taught. Like, the first time when me and Leo all tried to do business, he said to me, what are you doing

today? I said, a pun video. He said, I'll be there. Hung up. Nick, I never asked for no information. Nick, never asked which state, with city. He said, I'll be there. And I was like, let the fuck out of head. An hour later, he pulled up,

and you pulled up with Jaru. It's the first time I ever met Javu, who's one of my best friends right now, and he pulled up with Javu, Jarlow, and the town car. Say what up to Javu. That's my man. But why when you want something, you just, you, you find no way in the way, you

get with the hell you want? I don't know, that's pretty obvious answer. You know, it's, I think that I'm a hard worker. I was raised right. Shout out to my parents. Shout out to your parents.

my family and I don't want to ever embarrass them or embarrass my family and let me put it to you this way you're never going to go in the locker room and say what the fuck happened to you you didn't show up I'm the I'm the right person if you have time I'll tell you the real story so you know how I'm funny my accent is and you know how my name is spelled So when I touched down in America And I was in a public school An after school program They're choosing baseball teams

And Motherfuckers chose me last Because of my funny name and my funny accent But I caught every fucking ball And I put everybody out Last time I was called last So that's why

I just have to work harder I'm not that intelligent. I'm not that, you know, I don't have insane gift, but I'm ready to put it on people and work very, very hard. We need a Leo Colmes movie, man.

We just need the Leo Colm's movie, man. I'm funding it, man. Let's make some of it. I can see it right now. I want to take it from the run DMC days. Because, like, can you give us a run DMC story? Because you was a road manager. They were never on DevChang.

I'm proud. I'm proud. I'm proud. The thing that I use every single day, more than anything, was my road manager, my road experience.

Like Kevin was referring to the road, my road experience separates me from all those other people I compete with every day. So we have so many stories from going up to Detroit and witnessing the young boys to Long Beach when all shit broke out and we're on the nightly news, the live

aid and performing in front of that historic show. So many, many beautiful stories, but I guess the biggest and most important story that tells you the fabric of who I am and the fabric of what we represent. And remember, we represent the blue collar, the hard working, is when we were selling two Joe Lewis's back to back,

two gardens back to back, the spectrum back to back, our click on the road was five. That's it. Joey, D., J, Roney Ray, and Leor. We didn't have an entourage,

big security guards, We carried our own luggage, and before the curtain dropped and the music was finished, we're in the car on the way to the next city. So, you know, when I look at all these new rappers with their, you know, 50 people entourage and these big security guards that all you have to say is booing there, start running. It's like clowns We all got beef and security I like that I like that And so

That's the greatest story is We never missed a gig In three and a half years He told me that once Okay One night we did five shows In three different cities Three different states

Five shows in three different states We are mobile We stayed out of trouble and we were on to the next city. And that's, you know, you know, we were, and grateful. You remember the fish spot? We used to eat that, La Pascadu?

Absolutely. You remember that? Absolutely. That fish soup, man. That fish soup is so healthy. Watch Norrie's face when I first ordered the fish shoot. I'm not doing that. I'm looking like, damn.

And then I gave him a spoon. I gave him a spoon, and then, boy. I was turned out from the fish soup spot. Every meeting we had was around lunch. Why is Noree always booking my meeting around? Little French restaurant. Lepesca do. No, no, this one time, right?

I thought I was the man. Because when Leo walks into the door, they say, Fishoo, man. It was like some big shit. So I started going there a lot. So I wanted to take Leo out one day. And I was like, yo, and I took care of the bill. Leo flip.

Hold on. Who are you? You gave him the bill? Call the boss. You know, I realize when the person's the man, you've got to let them be the man. You can't try to creep up on me. I learned their life lesson that day. Leo was pissed. Not at me.

He was mad at them. Like, this is my spot. I don't care how much he comes here. Remember, I'm the guy who brung him there. You know, right? Show that respect. This is real true. So, Norie, I'm going to say something before I leave.

Okay, no problem. Thank you for coming. Kevin and Day, they are going to stay. No way to keep it going. So here's my thing. So what's the year, 2016? Yes, I believe. Okay.

I don't know. I don't even know yet. I only think about records. I know this is, you know, I'm pre-sucker MC. So that's how I think about time. Is that 82, 83? You know. So I don't know if you read the recent report.

of the R-I-W-A where for the first time in 18 years the business has grown I'm telling you and I'm telling everybody that listens if you're an entrepreneur and you want to get into a great business not a good business and get papered up

get into the music business the record business For the last two decades, the business has been shrinking and consolidating. So there are no deaf jams, no islands, no Motowns, no A&Ms, no chrysalises, boutiques. This is a time for you to cobble together a little capital because it's not expensive. and find stunning talent and putting them out in the marketplace. This is the moment in time I've never seen a more fertile business environment as it is today. So your listeners, I know they love the nostalgia and the fun that you guys have,

but all jokes aside, I do want to leave you and your viewership. With the absolute clarity that what better business that you can go tonight and record someone, ship it the next day all around the world at zero cost. No manufacturing costs, no shipping costs, no obsolescence, no inventory, no everything. Digital and inexpensive and very efficient. remember we used to make videos that cost us money to promote our songs now there's a YouTube

that you put the video let's make some noise with Lee or being the chairman you can get that out of there too you can put a video up and get paid for it so I'm just saying man I'm tired of the highly concentrated

industry now is the time you You may be too late if you keep waiting to get this paper. There's a lot of paper out here. And this is a great business. And I want you and your consumers to recognize how great of a business this is. You enjoy streaming? You think streaming is such a friendly and wonderful consumer proposition.

All the world's music for $10 a month. And it's the first iteration. My daughter doesn't want to hear classical music or African music. She likes the pop hits. Maybe as we iterate that business, her bill would be three bucks a month and she only gets the top hits. So it's just the infancy. You know that streaming is only at 2, 3% penetration? So just imagine when it's 50% penetration.

So don't have just Kevin. and I be the only papered up motherfuckers out here. Okay, we don't want to be by ourselves. We want other people to hang out with. We want other people to seize the opportunity of this environment and start creating new

special companies that, you know, are culturally significant and healthy for artists and creators. That's so beautiful, man. That's so beautiful for me, well. Thank you. Thank you, guys.

You're in good hands with Kevin Kav. Before you go, we've got to take a picture, though, before you go. Okay, come on. Minute interview, don't stop nothing. Leave it. Okay. It's a minute interview. We're drained.

Oh, okay. Okay. Thank you. Let me. Let me give a ball. What? Yeah, yeah. Thank you so much.

Of course. Of course. Yeah, there's people. It's real open. My people, you know what I mean? That's like picking up. I'm sorry. I'm sorry.

I'm sorry. Let's have a 10 more minutes. Come on. Come on. Come on. I need to buy yourself anyway. You know you brought rat radar after out the dirt. You know, they was dead before you got on their podcast.

You helped them out the dirt. Stop it. Stop it. You did. You did. That's why I caused you immediately in the morning. I said, hold up. Hold on. Hold on.

So, Kevin Liles, my man, Baltimore's finest. So, Kevin, and I know we touched on it a little bit earlier. Can you move to this one? Yeah, I can do whatever. Yeah. But the love for the game has to. Lord Jamar bounce? Yeah.

Oh, damn. I was about to tell him. but um how many years have you been in the game cat 32 and you still love it the same way or sometimes you wake up and be like this just you got to want to take a break sometimes when i when i my critical moment was uh when i left deaf jam you know that and then when uh in 2009 when i said um yo the business is about to change and y'all y'all making decision. You know, there's the chairman.

I'm saying, yo, the decisions that we're making, I don't know if I could continue it the same way. You know what I mean? And I said, so I had to go hug some trees. I had to go hug some trees, walk on the dirty sand, and I said, I'm out. I let people don't know I left in 2009.

I said, you know what? I'm good. But then, you know, the whole tray thing happened, and you know, his, his, His manager was one of my interns. You talked about Tray songs. Yes. And he said,

yo, I got to fire my manager. I said, yo, that's my man. Why are you going to fire him? You should really work it out. And so he said, y'all, I need you to do a man. I said, yo, I'm not doing that.

And you like that groundwork more, like management? Do you enjoy it? No, you got to understand. Norrie, I enjoy being beside talent. I enjoy being beside brothers. When shit go down, you know, go down. And I just enjoy being around and next to people.

You know what I mean? So to me, I don't know how to, I really was where I got lost. I'm sitting in the ivory tower. All I had to do was go around the country and fix problems. But I tell you we should sign this artist named Chris Brown. And you say he's not going to be a stop. I can't do. I don't know what the hell you're talking about.

I remember. I remember. I said, no name. I love me. I remember. But my girl manager. If I said, you we should sign him, and you don't want to sign him. Then I tell you, yo, Rick, shout out to Rick Rob.

Rick, is one of those. Oh, you had Rick Ross too early? Y'all, you don't want to continue with, no. At that moment, and you want me to stand next to the motherfuckers, putting their feet over the head, and I don't know that in the shit. I don't know what that. That shit I don't do. So my thing was I wanted to be with art, and so when I left, it was like, um, I was, um, I had to find myself, and really, at the end of the day, I can't go anywhere.

Right. Because even to this day, I still talk to Todd. I still talk to Hove. I still talk to X. I still talk to your silly ass. I still talk to your silly ass. That's right. That's right. That's right. I'm your niggins. At the end of the day, so I don't know how to get out of it because it's in me. You understand what I'm a former artist, a DJ.

When I was the president of death jam, I had $1,200 in my office. Everybody knows. So we used to fuck around and just hang out and, look, and I'm going to bless pop. I miss blessed Gotta be twin Can't even be mad When you find out his twin You're like this He got $80 in his pocket

He fucked up He's good You got 20 All right But he's a good heart We give a tip We give him a tip Yeah

Yo Kevin Liles man I really appreciate you coming Hanging out with us Because you guys are so important To the culture I love what you guys are doing At 300 because I just love the fact

That you guys can make All this money Have all this success and then still want to be the people that helps the artist push forward. And that's, that could, because at the end of the day, it could have been like, oh, it's just all about us, fuck y'all. But it's like, you guys, it's like, like, I know these artists don't know who you are. And that's what would it, like, for instance, like if Melly Mow put me on or Kare restaurant put me on,

it's like, all right, cool. You know exactly who he is, whatever. But Kev's history is so rich. your history is so rich, and they don't really bring it up. It's not like they go to the artist and be like, you know, I made such and such and such. They don't really live on the past, like they said. So I know that's why I gave that love to day day because I'm like, yo, listen, if you listen, because it's going to come a time, like, I'm just keeping it real.

I don't get for who you are. Nobody, there's not a book that say, yeah, you got zero account in your account today, and then tomorrow you got $420,000 and how to act after that $420,000 clears. Like, you know, when it's pending, you're looking like, like oh shit like is it coming but when it fucking really clears you like I got 400 and I could really do some shit and then you start you stop listening to them because you think you did it on your own right I mean that's art syndrome one or one-on-one you know what I'm saying like and it's crazy because it might happen to you

two or three times it happened to me you were three times you know what I've been fucking up you know what I mean penalty then oh sorry boy then then death jam you know to me? And Def Jam was like playing for the Yankees at that time. Like, it was truly like playing for the Yankees. It was like, like I said, like I never went on tour that many times. Like Kevin Liles came to me and was like, look, motherfucker, we, we hear, but we need to be here. And you might not see your family for the next two months. You can fly them out, though. Fly them out. But that, that, that, that, does that still exist in hip hop? I'm glad you, but every year we put out a new.

artist tour. We put out Young Hustle Tour last year. Now we're dropping Birth of a New Nation tour with Shoglizzi, Day Day Day, and P&B Rock goes out in November. Pick a P&B Rock, it's my mind. We always going to invest in the street because what I hope to find in the city is the next story, the next P&B Rock, the next Shag Lizzie, the next day day. And we go to every city. I don't just invite fans. I invite hustlers. I invite artists. I'm like, whoever making noise in the town, come out and hang out with us, but you're going to look at my shit and you're going to tell me how I'm going to break my shit in your marketplace and we're going to get money together. And that, to me, you can't, you get no better than that because, again, like, Dayday's still grown. So he don't really know how to engage like Norrie.

Like, I want Norrie to fuck with him more. You know what I want him to. I want him to join your artist development apartment. You know what I'm saying? You don't have to act. You don't have to act. You don't have to act nobody since 84. Let's do it.

But I'm saying, like, to me, I want people, the reason we do this tour because I want young artists to know that we believe that through touching your fans, you become art, not just a record. Right. And that's the difference. We're not, we're not pop music like that. You know what I mean, we got out on the street. We have to be the street. Because I feel like, I feel like that, too, because I feel like a lot of times these artists don't have training. Like, they don't have somebody like me.

Like, I remember seeing young thug go to serious satellite. And I remember seeing, like, him saying, y'all, I'm going to play the record, and then Lee all going to Sway and going to his ear. And I was just like, people don't care that much no more. Like, you're the only company that fucking cares like that. Like, you know, shout out to Atlantic Records. I think, I think Kaiz and Julie cares. Okay, yeah.

We give them a pass, but fuck it, all. It may look different, but Native College. culture is very alive. My name is Nicole Garcia, and on Burn Sage, Burn Bridges, we aim to explore that culture. It was a huge honor to become a television writer because it does feel oddly, like very traditional. It feels like Bob Dylan going electric, that this is something we've been doing for a hundred years. You carry with you a sense of purpose and confidence. That's Sierra Taylor Ornellis, who with Rutherford Falls became the first native showrunner in television history. On the podcast Burn Sage Burn Bridges, we explore her story, along with other Native stories, such as the creation of the first Native Comic-Con or the importance of reservation basketball.

Every day, Native people are striving to keep traditions alive while navigating the modern world, influencing and bringing our culture into the mainstream. Listen to Burn Sage, Burn Bridges on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Dr. Scott Barry Kaufman, host of the psychology podcast. Here's a clip from an upcoming conversation about exploring human potential. I was going to schools to try to teach kids these skills, and I get eye rolling from teachers or I get students who would be like, it's easier to punch someone in the face. When you think about emotion regulation, like you're not going to choose an adaptive strategy which is more effortful to use unless you think there's a good outcome as a result of it

if it's going to be beneficial to you. Because it's easy to say, like, go you, go blank yourself, right? It's easy. It's easy to just drink the extra beer. It's easy to ignore, to suppress, seeing a colleague who's bothering you and just, like, walk the other way. Avoidance is easier. Ignoring is easier.

Denials is easier. Drinking is easier. Yelling, screaming is easy. Complex problem solving, meditating, you know, takes effort. Listen to the psychology podcast on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. The internet is something we make, not just something that happens to us. I'm Bridget Todd, host of the Tech and Culture Podcast, There Are No Girls on the Internet.

There Are No Gros on the Internet is not just about tech. It's about culture and policy and art and expression and how we as humans exist and fit with one another. In our new season, I'm talking to people like Emile Dash, an OG entrepreneur and writer who refuses to be cynical about the Internet. I love tech. You know, I've been a nerd my whole life, but it does have to be for something. Like, it's not just for its own sake. It's a fascinating exploration about the power of the internet for both good and bad.

They use WhatsApp to get the price of rice at the market that is often 12 hours away. They're not going to be like, we don't like the terms of service, therefore we're not trading rice this season. It's an inspiring story that focuses on people as the core building blocks of the internet. Platforms exist because of the regular people on them, and I think that's a real important story to keep repeating. I created there are no girls on the internet because the future belongs to all of us. New episodes every Tuesday and Friday. Listen to There are No Girls on the Internet on the IHeartRadio app, Apple Podcasts, or wherever you get your podcast. Hello, Puzzlers.

Let's start with a quick puzzle. The answer is Ken Jennings' appearance on The Puzzler with A.J. Jacobs. The question is, what is the most entertaining listening experience in podcast land? Jeopardy Truthers, who say that you are given all the answers, believe in, I guess they would be Ken Spiracy theorists That's right Are there Jeopardy Truthers

Are there people who say that it was rigged? Yeah, ever since I was first on People are like They gave you the answers right And then there's the other ones which are like They gave you the answers And you still blew it Don't miss

Jeopardy legend Ken Jennings On our special game show week Of the Puzzler podcast The Puzzler is the best place To get your daily word puzzle fix Listen on the iHeart radio app, Apple Podcasts, or wherever you get your podcasts. So, man, you're Kevin Loudos. What's up?

Oh, Jay and Kiss came in. Look, you straight from the gym. Look at this thing. Yo, hold on. How you look like you're coming from the gym and you drunk? How are you both, Jay and Kiss? Yo, Jay and Kiss is both. Come over here on the mic, Jay and Gil.

Yo, yo, you know, kids are out of control. I can pass up. Hold, I'm going to say something about Kiss real quick. So part of our culture, even if you weren't signed a deaf jam or 300 or any of that shit, any of that shit going on, if you hip hop, you respect hip-hop, I could call kiss and say, yo, this is what I'm thinking. This is what, this is what I need. But he can call me too. He can check me and say, yo, why y'all do that? And that, to me, is when you talk about true motherfuckers, real people, this dude right here, he knew. And by the way, show up.

They ain't got to worry about Homeboy. And remember I told you about evolution, he's not a rapper. He's a man. Y'all got to stop giving titles to real people like that. You know, this guy's a man. he's going to go around and influence lots of people through his music, through his love, through his art and that to me

he belongs in a Smithsonian Institute my nigga That's jokes That's love right there That was love That was love Yeah we gotta do a show called Did you know you wrote the Millie Vanilla show?

Yeah, yeah we got to I didn't know that I don't know that You wrote the Millie Vanilli show, baby I'm like, I don't know that I see you like you're going to be out here right I'll hit you up there. Yo, kiss, kiss,

hold on, where you're going, man? Oh, you can flick. Okay, all right, my bad. You do a lot. You see we got up in the executive room. We had the executives, you know what I mean? Kiss, jump in, Cass. Yes.

All right, I need it right here, please. One, two, three. Got it. All right, yo. All right, yo. One more time. Oh, shit. Where's the last one?

Got it, one. Two, two. All right. Yo, love, stay safe. Yeah. Thank you so much, brother. So classic, why. Thank you, God.

Yeah. Good. Jake the motherfucker kiss, what's going on? My brother. Did we just rob beats together? No, you, you went for the real robber. He came back with the block. You had a...

Listen, I came back with a bag. He came back with bags and the plug. And Lee is trying to hold it. Lee, don't get too attached to my bag. Yo, world, you got my... You got my... You got my shit. I'm watching you.

You are... Yo, what's going on, Kiss? Why, yo, you know what I thought about the other day? I said, we got to do a, not a reality show, but like a scripted show. Everybody loves Jada Kiss. Set it up. You got the connects right now. No, I know.

Let's keep that on the door, baby. Let's keep that on the door right there. Oh, yeah, yeah, yeah. I like it. Yeah, okay. This is twin. You know twin, Jada Kiss? I see them.

He's seen me everywhere. He the broken's nigger that we got down with us, but he got. You got a good heart. No. You got a good heart. Hold on you want to do this now? I'm seeing Jaden or we on TV to be in here in person. I'm not.

Consider it with my friends and I'm drunk. You know you're out on my mic, nigger. All about your mic. Let's get your life together, man. Let's get your life together, man. Let's get your life together. You just got off the bad boy tour. Yeah, yeah, you just came off the bad boy tour.

Uh-huh. It was a great, great family reunion, great, you know what I mean? Everybody's in a great space. It went real, very successful. Yesterday, I've seen something very interesting. We was at the college, big up the collet. He got his own champs inside the studio. And I walked into a conversation.

It was you and Mace there. And Mace is like, I'll do your shit, but I ain't going to the breakfast club. And I was like, he was like, because I'll be wanting to fight. Did Mace say he be wanting to fight? That was exact words. Exact words was I be wanting to fight and niggas don't be winning to fight. And niggas don't be wanting to fight. I ain't going to fight.

I say, hold up. I say, Mace is crazy. I think Mace. Oh, he bought that life. One of the law. You think so? Mace. Mace. What? Him and Sallelma ain't got beef or something? I don't even know what that. Oh, okay. It probably was, they probably don't talk too kindly of him up there or something.

I don't really know what his breakfast club. Right. Disrepancy is. We heard him say he'd do the drink champs, though. That's right. Big up Mace. We want you here. Then you can fight whoever you want over here. We don't mind. I was just playing, Mace. You know, I seen him in SCK the other day.

We sat there, chopped it up. It was awkward because I did offer him a drink. Not of disrespect. That's what you do. That's what I do. And he just looked at me like, no. And I was like, oh, shit, I forgot, you know, the whole thing. But I want to big up, Mace.

I want to pick up the bad boy reunion tour because I went to see y'all out in Vegas. Yeah, we had a nice time. And you guys were very professional. like I'm talking about everybody y'all was on time y'all was there before there was a prayer that happened like I that shit was flawless yeah not did he big shout out to diddy big shout out to the whole staff day it was really like a theatrical play that tour you know what I mean was a it was a 90s hip hop medley of you know the hits that was made back then but the structure and the format of it like he said was like it's like a play like everybody on top Everybody backstage getting miced up. It went very successful. It was a good... I actually wanted to do some more

because I'm trying to furnish this new house. I just... Let's make them noise for that. Jay the motherfucking kid. Yo, listen, my nigga Kay, K in the building. Listen. Nominy? Is it a cigarette?

Listen. Listen. Oh, shit. And there's nobody credit card on this room, right? It's a vault credit card. We're going to charge... We're going to smoke and charge it to a vault. Let's make some of it.

Roy is, Ramon trying to act like I don't see him. Ramon trying to act like I don't see him. I see you, niggum. It's going down. Listen, Revolt, you know, man, I just want to big up a vote this conference because definitely, since, like, mixed show power summit, I haven't, even if there has been, like, fake conferences, I haven't been a part of them. And when I was a part of them, or arcane, it was not put together.

Like, last night, I just walked through a lobby. I got to see you. I got to see Jim Jones. I got to see Tahrir, I got to see DJ Quick, Quick Silva, I got to see S&S, I got to see Clark Kent, Clark Kent. I got to see Clark Kent. I got to see it. I know Clark Kent stories, you know what I'm saying. He's a little nervous of the drink champ, but we're getting your ass on here, Clark. But big up to everybody because that's what the music business, you know, you know, one of the best nights I ever had in my life was when Hot 97 had something called Hot Night Jamaica. You always tell me that. They flew out there, they flew out there, and we had no choice. Like, Hove, like, this is a true story. Hope, the other rooms was booked, so Hove had to stay in the same hotel as us. Germain DePree had to stay in the same hotel.

Like, we were all in one hotel, and they just got a chance for people to meet each other. Like, all right, cool, I want you on the record, you ain't answer, or you wanted me on a record, and I ain't answered. Now we're just sitting down drinking red stripes. You know what I'm saying? And you're like, oh. But, and that's what this reminded me of, this music conference. It was like, you know, I spoke to Jai Roo. Jarlu had flew out here.

DMX is out here. And it's like, I think what Vold is doing is an awesome thing. It's an awesome thing. They're bringing it back to the essence. You think that's important for us? Definitely important for us. It's not even important for us. It's important for the culture.

It's important for the new artists to know how, how, What we went through and how to structure it and the networking, the bigger picture of this hip-hop industry, you know what I mean, than just being an artist or being a producer, how to get longevity, how to be in it for years, how to set up your, build your brand and get your revenue right, you know what I mean? So when I got to New York and I pulled up to the room, we had Jarrow and Jay and Jason just in the same room. But I'm going to have to cut you off because nobody asked you. You know, I didn't know what's going on. I didn't know neither.

But for the record, let me just explain this. What happened was we were supposed to do Jaru earlier. And we were supposed to do kiss at that time. So he was supposed to do. This would really happen. No, you did the lot. Yeah, you're right. I missed it because that had something to do.

Yeah, didn't. Yeah, he was supposed to do Jail. Then he like, yo, I'm going to do you and Jha. That's how I happened. And that's how I happened. And because of that episode, we got. dog pound with Tony Yeo. We're mixing matching people.

We're mixing shit together. That was the birth for the collabo. It's a collaborative drink chance. And you still want to collaborate a drink chance. Can we just interview with us? Yeah, yeah. But you know what? You know what the crazy thing is?

You know, I want to thank you. I want to thank all the artists because at the end of the day, you know, style chic. I mean, just everybody who participated in drink chance. Because me and my partner, DJ, EFN, we had an idea of what we was going to do, but we freestyled everything. thing. And y'all could have shut us down.

Y'all could have been like, nigger, whatever. You know what I'm saying? And, you know, Fat Joe was our first episode that we put out. It wasn't the first one we recorded. It was the first one we recorded. The first one recorded was Kenny Anderson. And then, like, I really call my friends. Like, you know what I'm saying? So, you know, like when I ask people if they eat ass or how many abortions they had,

like a lot of people can't. Got weird? That's what we lose all our advertisement. But a lot of people, they can't ask Fat Joe that. You know what I'm saying? They can't, Freddie B's. Freddie B's Jason? Who's that?

Oh, Freddy versus Jason. Okay. Yo, yo, you're Dominican. You right in Dominican. He's right. He didn't text. He's got Spangling, Spragies. That's what I do.

That's what I do. Ah, he's kidding. Oh, he's kidding. Oh, see the d'a, he texted Dominican. Oh shit! Oh shit! I think it wrote it in a bitch. He wrote it, I ain't would have said it.

That's a special gift. You got to be special in me, right? In Dominican. Don't know that, man, in Spanish. In Dominican. Hold on, hold on, hold. I ain't tell you pop that. No, no, no, leave it there. Let me get cold. You can't do that to JD Kiss, man.

He's a port liquor. You notice we got the exclusive MIA bottles. I want to be able to be. I got a big y'all up. Oh, on DJ Affin. I got the big y'all up from the Drink Chim's barbecue because somehow the Moet people came to the studio. They gave me the big juice. Yeah, they gave me the cash.

We don't know how that happened by I charge it to y'all from. That's the first way I saw one of them joined that. Here's the thing. Like, because midgets don't want to be called midgets no more. So I don't want to, little people. But I don't want that word to just go away. So, um. Yo, does that be unfair?

That'd be unclear. So, so those bottles of my way was called midgets. No justice to do with the way. No disrespect to the midget community. They don't mean that no more for you. You don't mean that no more.

You know what I'm saying? You know what I saw that nigga took your bottle and he had to get you another one the next day. He brought you on. Oh, yeah, on Yonkers and Yonker. Yeah, yeah, that was my man. We just finished winning. That was a, because there was a tournament on my block

that I thought. called a midnight basketball tournament and we had just finished winning basketball at midnight yeah they got a niggas get shot yon basketball and bullets I heard this tournament

we won the chip though and I was over there talking to one of my men's and he just popped my bottle I mean the bottle was already popper somebody that don't even drink just started indulging in yeah he's my man though

white mark he actually got famous off that he got about big up white mark my mom's called me one thing said why did you pull out the bat on this white boy on the blood said mine oh no you're a good assistant just not getting paid this week i got to teach you balance level spelled backwards level you got to balance you know what's going on to hip-hop have you what's going on to hip-hop have you ever would you ever think that what's going on like in Philly was even possible right

because it's kind of sad when you think about it on all sides anything's possible though with this fucking fucked up business yeah I mean anything can happen but um yeah that was actually the only

discrepancy of the tour that incident in Philly that's the only thing that happened on the bad boy tour that was the only thing to happen so what happened in your opinion like I mean I was in my room I ain't actually said, but I guess it was some type of altercation with somebody from

Meeks camping, Segal. Right. Yeah, so it's like, you know, when y'all was battling the rock and even battling the state property, or even G-Unit, it felt like there was no hands

that, you know what I'm saying, it was put on anybody, so as bad not to cut you off, those those times was real, though, if you actually because it was when those somebody could have really got put down back then don't mean so it was it was like more intensive you asked me then right now with the internet right because before when you had a problem you had to see a nigger right or go to the

studio right now you can just go on Twitter and you can stay in the crib and you stay in the crib and fight your shit from behind the keyboard so it's a different it's different but you know and they're fighting for the camera now too long as it stays on wax, it's therapeutic for hip hop. Once it gets hands on and people start getting struck vigorously, it can go a different way. It's a great word. I love that word

vigorous. You're going to add it to your repertoire. No, no, I got that already. Vigurously and enthusiastic. I've been on, it's been in my catalog. It's been in my what's it called? Venacular. Was that three big words are used together? Use them all right now. What's the other

word? Tax Stone told us. No, conscrued? No. Conced. What? No, we can't, corroborate. Corroborate. Corroborate.

You know we learn words on this podcast, kiss. Correlate. Correlate. Correlate. Correlate. Correle. So, let me hear Lee say that. Uh, uh, uh, uh, corle.

Coal. Coal. Coal. Coal. Yeah. Expanish, that means run. Just for y'all that don't know, that is, that is Mr. Lee from Star Rock. Colvin.

That is Mr. I'm here, baby, I'm telling. I'm telling Farrell and them they should buy his clothesline. Let's put him on. His clothes line is hard. Yeah, let's do it. You got some juice bars, though, K. You just opened up Brooklyn, too.

Yeah, shout out to BK. We opened one on Malcolm X. All right. Yeah, we're working. Can we get that in Miami? We need to do that in Miami. Definitely. No, no reason.

I was going to get in, but then we started drinking camps. I was like, I may not, it might not relate. It's perfect. You need a detox. We juice up at the next day. In the morning, yeah, if we juice up in the morning, we get drunk at night. If we open up in the morning and we're not at night. No, you don't be fucking up.

If we open up a juice, a drink champs for life, right? A drink champs for life. So in the daytime, you juice up. Right. You get a little tiger. But then at nighttime, just tiger, gung, baji, all of the sh-yeah. And all of the foulest liquor's in the world. It just bring you under the table.

The bong-bongs. Yeah, you just got to get under the. All right, all right, all right, all right, all right, all right, all right, twin. I like, I like you do your job. Go ahead, do your job. It's a snap. So, Jada Kiss, man.

Yeah. What, what, what's going on? So are you doing a juice bar reality show? I heard, I heard something like MTV or something, they greenlit some shit. You on Cameron, got some shit, and then also the, y'all got a juice bar shit? I think we got one in the, um, I think we got, we didn't talks. We didn't talk for MTV to make something happen. Oh, niggas really lit up.

Oh, me? I thought y'all was playing Ramon I ain't got nothing to do with this I thought they were playing too Look I ain't look like I ain't smoking It's like it's Snoop It's Jay to care Yo Snoop in the mouth

Yeah You know You Snoop gets the watch They said that Yeah y'all motherfuckers This is loud Knicker That shit ain't doing nothing

That cover in that shit Fuckin this is We're smoking live on revolt man Fuck it About to get to Hey, yo, so look, I just want to throw this out there. The bogey nominees are Mac Miller, Joe Buck, Post Malone, N-O-R-E, and my nigger, K, Rout, Rout, and listen, a lot of people don't know who K is, but he's the bogey-nigger of the year. I'm going to throw that out there.

Come on, shout out to Instagram and all that. Come on. Kay Rosewood, baby. You know what I'm saying? Yo, I stopped smoking. I stopped smoking for like six months, and Kay didn't talk to me that of those six months. Yeah, that was the new, that was the new norie.

I wasn't feeling that. Kay was like, I like you, but I love the other nigger. Where the other nigga at? You know what I'm saying? That's my nigga, Kay, man. Yo, Kay, you've been, you know, that's his first nominee. for anything. No.

We're not married in him and the drink champs award. You know we're giving Puff. Puff is also nominated for um, ass eater of the year. We're gonna eat for this. You didn't put any gins in that,

man. He didn't put any gings in them, man. Eddie Gags is nominated for ass eat of the year. Um, but Kay, you know, I feel like, assy of the year's a crazy award. Yeah, I'm fighting a lot of niggas been hitting me. Like, Jack Dilliver have been hitting me like,

yo, what's up? Yeah, he's like, yo, come on. You know, you know, you know, Pup can't win that award over me. And I'm like, Whoever nicer to me that night, nigga, you know, we might give it to him. But look, Kay, Kay's a real bogey nigger of the year. For years, I've been seeing this, nigga, listen.

And we know what I want to, why I want to promote you more, because I see you and Jada together. Y'all loyalty is serious. That's really your friend from the, from getting me seeing. Third grade, shit, Miss Ebang's class. Yeah, that's what it's about, though. A lot of people don't have that nowadays. And keep it a buck.

That's how we're going to get blown up. Niggas got to put the tower on the door and be quiet. But go ahead, Kay, come on. Yeah, yeah, that's how it is, though. You know, loyalty is everything. You know what I'm saying? It's boginess, though. Because he's working out.

He's looking good right there. Yeah, yeah, I got to get back on my head. The only name you see on the tread with the bogey. Yeah, I keep my boogies next to me. When the water's supposed to go on the treadmill, soon as I get off the treadmill, I got a light one up. It's bad, man, dude. Top the boogies on it.

I did smoke a bogey at the Runyon Canyon. I smoked a bogey during running in Canyon. Going up? After I got up, I was like, hit a boge of me too. I do the same thing. Basketball. Come on, Ali.

That's all the last. Check it up. Me in a lot. Yeah. Yo. Yo, so Kay, man, I want to honor you because you coming up, we're still doing the Drink Champs Awards, January 2nd for all the people that's the Hangover Awards.

It's a day after New Year's. So we're trying to catch everybody that's in Puff House. When y'all leave Puff House, come to the drink champs, and we're going to broadcast this. We're dead serious. Oh, I forgot. Bustler's a bogey or a nominee. We had to ask either Eddie Giggs thinks he got it, but we're not sure.

I'm just saying, look. I'm just saying, I'm going to keep it real. Because he's claiming that. I want to give it to Puck. Puff got bad. Didn't he just, he proposed it to Angelique. Yo, yo, yo, we had Angela Lee on the other day. We was like, this Eddie the ass eater.

Angelique started getting red. He's like, I'll eat your ass. Like, you're off at all. He got weird. He got weird. He got weird. Yeah, we found niggas over there. Oh, shit.

That looked like the police. Oh, no. Oh, right. You know me, I'm so much in the world. I was looking for a guy. Come on, man. Come on there. He's a T&D.

Oh, come. Hey, sit down with Mr. Mia. Now, we put you on the podcast. Come on. Sean Brad's, you know how much history you got? No, no, no, no, Sean Braves. Oh, Lord. Derek, what did you give me here to?

Yeah, yeah. Oh, he's from a vote. He know what he's doing. He know he brought. You can't even do this. Yeah, I know the CEO. I know. Sit down.

No, no, no. Sharp Brad's, come on. This is Sharp Brad's. This is Sharp Brands, everybody. Oh, Lord. ran bad boy for 18 years. Still running bad boy. He's doing what he do like he does what he got to do around the corner of the

percolated, keeping the percolator, percolated, high hydrant that ain't water. That nigga sitting here dressed it all right like he's down with Santaria. Let's go on. Show up, press. Tell these people what's going on, man. Oh, we're having a good weekend down here. I love what you brothers is doing, man. I love it.

If I didn't get a chance to say if we go back so far, knowing we go. back so far I love what y'all doing yeah man we appreciate you but we want to show we want to we like to interview people behind the scenes okay because that's who you are and you make a lot of things shake and bake just give me these people a little bit of history of you and how you

perform okay um real quick who's showing press show and press go back interned bad boy 90s he put a lot of work in ladies and gentlemen a lot um moved on started my company palm moves you know it's instrumental

you know and Puff is a wonderful person because as long as you down with Puff and you're a hard worker you always gonna be part of the system and that's 100%. Even if you leave. Oh even if you leave 100%.

Like when I said you can leave You can leave and still can't leave You're always going to have a foot in the door So when we started Power Moos like that was the account it was a marketing company Marketing company? We were doing the account in Miami. Yeah in Miami

He's like, this is my guy right here, Eddie, like, my God. You know, he's the ass eater now. He's not Eddie, he's not Eddie, the emotional guy no more. Understand something. I said, what's up to Eddie? I said, Ed, you looking young. I said, we got all the gray hair. You black?

And he was like, because I'm eating ass. Ass. He was eating ass. Hey, big up to ass eat the ass. Can I get my award now? No, let's talk. Sean Brack. Look, look, look, we're doing a foul award.

show. It's called the foulest awards show ever, right? So we're going to mock all the awards, right? So I've never spoke to Puff about this at all. Okay, but I mean, obviously, he might hear about it now. But he thinks he should win ass either of the year or the year over Puff. I just feel like Puff is an ass. The bad bitches he got, he'd, he'd ass at mountains. At Mountain.

And, Melvins. He'd have, what? I'm like, what? Yo, but who do you think should get that assing of a year? I don't know if he wanted to get it. Like, like, 100%, Ed, I think you should get that over.

I'm getting to step. Does Sean Presley ask? I don't know. Like, what are we doing there? Like, I'm not up for no awards. Like, let's turn us off into the Global Spin Awards. We have the nominations. Yes, yeah.

Global Spin Awards. Yeah. That is your shit. That's right. That's a lot of the people who know Global Spinner Awards, award show dedicated to the DJs. We got the awards show dedicated to foul shit. But the dedicated to speak about that.

Global Spin Awards, we recognize the unrecognized with y'all the DJs. The most influential guys in the game, you know, who never really got their shot, who never would put up on that platform. So the Global Spin Awards is the Grammys for the DJs. And we did the nominations yesterday. real big so all the DJs around the country right now celebrating social media is going crazy

my man Kiss you was there last year when y'all came and we had Swiss beats host last year and gave them I think it was 50 million records sold so everybody from Rough Riders came so it I mean it's a love fest but it's recognizing

to me the most important influences in the game which are the DJs I'm ready for my order oh yeah you need to get You need to get the Great Beard Award or something. Something or something. But y'all knew each other a long time. John Prez, you're a very instrumental person in this industry.

And, you know, that's what a podcast, that's what we're trying to do here is we want to keep our legends alive. Our music so much the minute somebody does something or somebody, you know, they find out this. We just kill our own legends. That is so bad in our culture. So what we want to do, the purpose of our podcast is to keep our legends alive. I love it. I love it. Especially the people that's behind the scenes.

Because, yeah, we're the forefronts as artists, but you know what? Our artist ain't shit without five people behind him. And sometimes people don't recognize those five people behind him and those positions. So that's why we interviewed Leon and Kevin Liles earlier because a lot of people, you know, they just think that they're just the checkwriters when they're a lot more to it. And the same thing with you. It's like, you know, we appreciate you people like that. You know what I'm saying? We appreciate it.

And we want to, look at Jay the kids trying to slide. We've seen you when they. No, okay. That's your sister? You got a nice assistant, man. Listen, you ain't from Yonkers at all. Let's keep it real. You're from Dykeman like a motherfucker, right?

Come on. Come on, my, nigga. These dink you got good assistants. Yo, I ain't gonna lie. Leo Combs and Kevin Liles brought the most females. Is that not accurate? Yeah.

I mean, they bought the most money, too, so it only makes sense. Let's make some noise for that. Let's make some noise for that. So, Sean Perez, how did you get started with Bad Boy? Intern. I did it the way it should be done.

You start at the bottom. Yeah, like anything that's handed to you, you don't appreciate it. And when Bad Boy in the early days, I mean, it's 19th Street. The office was the size of this room right here. Everybody was working their ass off, though. You know, and big shout,

if y'all don't mind to some of the day one cast June balloons, sharing the butcher, The whole crew, R.C. Super Mario. There you go. Super Mario. Where you at? Yeah, like those are the guys who bought me in and gave me my platform. Then, you know, moving forward, we had guys like Malcolm Miles. All these dudes who really put work in the game to get bad boy to where it was at.

There you go. Capricorn Clark. She was there in the beginning? No, not the beginning. Not Cap Can related. That's my home girl. Jeff Burroughs. Jeff Burroughs. Jay, be around here somewhere.

That's who y'all should snatch up. But Jay might be too smooth Because, you know, Jay's, Jeff is extra smooth Hold up Oh, no, no, no, no, I thought that was Jeff Burroughs walking in. I'm like, he- Oh, shit, my nigga here. Ludo Vinci, B-MF don't walk in the building. God damn, we did Jeezy yesterday, too.

That was great. That was great, we did Jesus yesterday. We, yeah, yeah. President, we got a shout out all the street team cats out there, too, that we rap for it, man. Oh, yeah, like, I mean, and you know, I come from the street team days. I come from handing out flies, waving flags. Saying that, is there possible for the street team to exist again?

Because the online marketing. There's a way that it was. No, it's definitely a lane for it, but the labels, I think the artists got to formulate their own street team. Right, yeah, they want you to just go there, go in the conference room, sit in front of the screen, and that's the new street team. Like, you know what I'm saying? That's the new shit. Yeah, but it's nothing like touching the people on the ground. And that's what the street team was.

Like, let's put it this way. It'd be albums coming out now. I don't even know when that they just hear. Back in the days, you drive down. You had a weirdness when something was coming. Yeah, you knew. You knew you was getting on the train. We was hitting you.

You know, you driving down the west side highway, it's poster boards up. It's crazy. And when you had the team in each market, you had the, pulse of that market. And that's what it was. That's what it was. I could call U.E. I could call at any given moment. You know, what's going on in Miami?

I need to know who's talking about it. So you take the internet killed the street team? No. I think it made it. It made them save money. There you go. It was a budgetary thing. It was giving out different breads. The N-O-R-E and the kiss the game of all

them budgets, these new niggies have never known them kind of budget. There's a noise for the budgets. Yeah. Makes a noise for the budget. I'm looking at these niggins budget right now. They started taking the hit. They dead it.

If I can just send an artist to the office and do an internet blast, that's way cheaper than paying a group of dudes that go in a van or go up to East Coast or hit the whole highway, hit the subway, hit. I see my man shampoo out there. He's still doing it. Sham is like the last. The last man standing. He's about to die in a minute.

He's my nigga. I see him out here five deep. I'm going to tell you for all your artists up and coming, get your boys together because I'm, you know, I'm a firm believer in grassroots. I'm a firm believer in touching the people. I'm a firm believer in the DJs. Get out there, put your hustle in.

I know this social media. Everybody working on a million followers. Go hands on. Go hands on. You got to. No, we do. We did the poster boards in L.A. Remember?

That was you. That was you. That was you. I don't want the street team to die. No, man. He was one of the best you ever did it. I don't think people understand. Yeah, look at stickers.

Like, that's all him. Like, EF. It comes from that, and he's pure. He's still a guy who wants to play vinyl. He's a hip-hop purist. That's what I, that's what I was to call him, a hip-hop purist. And, you know, that's different from these people. Like, these people just know a computer.

Like, he, he, what's going on? You're taking batteries, right? All right, so he's the type of guy, like, he appreciates the old school, what would happen with the old school presented. You know what I mean? That's our phone. The niggas is a panel? Niggas got, we get in Hollywood and drink, Chad. They got no three panel starts in one hour.

We have to end this. And I don't know what word that is right there. 515. That wasn't you, Mr. Lee? What time is it? I don't know to tell Tom. What time? 5.08.

All right, cool. We got to 5. We're going to use every goddamn minute. it up it. God damn I'm coming to support you on the panel because you on the panel, correct? You should be on the panel too. I'm not, I got ADD. At a certain

point, I got a, like, if I'm sitting around and there's nothing to happen, I'm just I need Thursday. Real. Like, you know, that's what they gave me in up north. They gave me Thursday and said, that nigger, he got too much energy. Let's calm him down. My mom's came to see me one day. I'm on Thursday.

same in jail that's how you'd be yo you know what I'm talking about my mom's is talking to me and I'm talking back just my mouth didn't move I'm like mom good what you're talking about

my mom's called the warden whatever that take a more yeah I'm getting I'm calling Al Sharpton that's not my son I just met you know you think if you fight too much nigga hit you that thirazine that's it real i don't want no thirazine i'm sorry i went somewhere

a dog he's about the bottle of it's the yorkest niggas the yorkers is just jail niggers it's got jail my nigger right here got just jail written all over what's my nigga name again this my niggie my nigger he just got locked down and he just feel like like and it felt like the and it feel like the niggas i would hang out with in the yard both him and k both bogey niggas like that that'd have been my section in the yard The buggy section in the... Oh, we had the buggy section in Las Vegas. Yeah, we had a boogie section.

Yo, they do us in the showers. You remember they say, yo, you got to smoke them cigarettes in the showers. That's about... Yeah, that's about... Yeah, that's fine. You know, listen, Sean Perez. I can't thank you more than enough. Let's make some...

Hell, yeah. Let's make some... We want you to shout out. We want you to shout out to your Instagram, your company, because we want the people to follow you. Because we want people to know how important that this behind the seat. Because the artists are great. but an artist

can't be great by himself Now that's 100% Honestly I'll be remiss If I don't know what that word You know what I mean It's just a big word That I felt it was necessary to say at the moment But if I didn't mention my man

Harpier, y'all need to get Harpier On this show Like me Like that's my mentor right there So y'all need Harpier y'all can find me at global spin 365 at global spend 365 follow the movement shout out to all of the DJs who were just nominated for this year's global spin awards shout out to um the whole revolt staff i've seen remand dukes in here yeah my man aubrey

derrick ferguson just dragged me into something over there everybody you have a vote thank and thanks for having me much love kiss you love Sean you know all right cool we got about four more minutes yo Sean thank you so much man we need a flick with them right quick right Let's get a flick. Here, here. Come on, where drain? All right, cool. Fast on the camera.

I feel like a boss. Someone's sitting down in the chair. All right. I'm trying to let Jay the kids smell on the bogey. This thing is nuts. You're the only nigga that get a bogey patch with me. Yeah. I ain't in front.

Ray Kwan let me smoke bogies on this tour bus too. I was like, everybody was looking at me like, damn, that's fucked up. Yeah. I'm like, yo, I'm like. You get a boogie. I get a bogey pad because like Newport owe me money like in real

light like I really had a new port chain them niggas say you know what the crazy shit is Newport could have just sent me a carton and I would have been like I fuck with you them niggas ain't even send me a carton they ain't even say my nigga you holding us down so I switched I smoke Camel Crush now Yo sky

They send you shit Nah I'm putting it out there right now Camel crush it now Camel Crush, N-R-E, and the drink chance. I'm sorry, I'm throwing out. I'm not with none of that shit. Camel crush. Nah, you know why?

Because, yo, my throat, the nigga Method man told me a long time ago. He was like, I would perform one night. He was like, your shit is fucked up, right? I was like, yeah, he's like, new poise. I said, oh, shit, he said, for your voice, always smoke white people's cigarettes. That's real. Camel. So, you know Camel?

Mep smoke camels? No, Mepf smoked Marlboro lights. No, he even, that's, no, I ain't going to front. The lights are actually good. Like, especially if you drinking, you drinking light, because a lot of white girls drink, smoke it as well. So they're going to always be around if you hang out in the white, white sections. You've got to be in the right, white section.

If you were in a white section and they smoke in Newport, get the fuck out of it. Get out of there. Get out of there. Who wants a white person that wants to be black? Like, uh-uh. I want a white person that want to be white. That shit works for me. I'm sorry, man.

Here, Finn, we're going to go end this. We're going to go support you in the podcast. You know, my ADD, but I'm, and I might, like, this is my thing. My thing is I want to get kicked out. So I'm going to go. What the fuck are you talking about, man? I'm going to just go to the panel. Make some good.

You will do that shit. And listen, man, this. This was a classic episode, by the way. We had Lear Coles. We had Kevin Liles. We had Day Day. You know, Day Day got 17 kids and he's 22. It's a fact.

The dude, Day Day Day. Who's good? You just, man, that's a drug fact because you don't know none of that. No, he got five kids. Come on, man. You don't know if he exaggerate. Come on. Let's pop that bottle because we've got to get ready for EFN.

DJ EFF. It's the first panel. You're a panel. nigga. Rich is a panel nigga. Has is a panel nigger. But it's the first time I'm going to watch y'all on the panel. And I want to make panel watcher. I'm a panel watcher. I'm a watcher. And you know what? Jada kiss, thank you

for being on the drink champs again. But you know, we got to do a special Jada kiss drink champs edition where we go through all your bars. So it's going to be like a thousand hour interview. It'll be 48 hours. We'll take this breaks. We go on. We go on.

We're going to do, like, a marathon. It's going to be, like, a thousand Jada Kids' bars. Because, you know what Tack Stone said? He said, you could raise kids off of Jada Kiss balls. That was the hardest compliment I ever heard in my life. I should have called you that moment. I don't know why I didn't. But I'm calling you now.

Like, in my mind, it just happened yesterday. In my mind, it just, like, in my mind, it happened yesterday. So I'm like, you didn't hear the phone. You didn't pick up, kiss me. You don't pick up his car. This thing is nuts. But, yo, you, that is the biggest.

I'm calling you now. Calling you now. The way my memory is set up. But Jay to Kiss, man, I can't thank you or no. Because, again, you was one of the second episodes we ever did.

You and John Roole. We got fucked up. John Cade fucked up. Yeah. It got more. Nigger had me in the I-8 ready to throw up. He was like,

it's like, yo, I want you to see this shit. I'm like, digger, I don't even want to be here. You got me ready to Earl. Like, I'm on Great Adventure screen machine. But Jay to Kiss, you my, let me just say this before we get up out of here. There ain't a lot of people that I consider my brothers. There ain't a lot of people I consider my friends.

There ain't a lot of people I consider family and the locks. All of them. You know, I might be close to the kids or closer to styles, but I'm all of them. I represent all of them, you know, chic as well. And there ain't a lot of people who's pure, genuine, and sincere like they are. We went to Yonkers. It was a little scary. Because they, the elevators weren't even working.

But we did it. Yeah, that studio looks crazy. Yeah, yeah. That building looks like saw. That building is in Syria. That building is in Syria. Yo, yo, like, saw. That's how you know.

For a nigger, do a record. y'all and they go to your studio like they gotta trust y'all as soon as you roll up you're like I'm telling you a study by a studio I love Ross I'm rosé my brother he pulled up and did a song uh-huh he got

to like the second flower Swiss yo kiss this email me this email we'll join you got out of it let's pick up their Rick Roth from leaving all right one love drink chance thanks oh

let's take this play yeah your hat's got my headphones right Don't do me like that. I'm the homeguard that knows a little bit about everything and everybody. Let me know. Lauren La Rosa. Do you hear that exclusive?

Lauren came in. I came in telling the truth. Every day, I'm bringing you the latest in entertainment. Breaking down the headlines you can't stop talking about and giving you my very unfiltered tape on the biggest stories in the industry. from exclusive news, and y'all know I got it, to us breaking down the interviews because y'all are my co-host now.

I'm giving you the deep dives on some of the biggest moments in pop culture. Oh, my God. Listen to the latest with Lauren the Rosa weekdays on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast. Betrayal Weekly is back for season two with brand new stories.

The detective comes driving up fast and just like screeches right in the parking lot. I swear I'm not crazy, but I think he's, poisoned me. I feel trapped. My breathing changes. I realize, wow, like he is not a mentor. He's pretty much a monster. But these aren't just stories of destruction. They're stories of survival. I'm going to tell my story and I'm going to hold my head up. Listen to Betrayal Weekly on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Dr. Scott Barry Kaufman,

host of the psychology podcast. Here's a clip from an upcoming conversation about how to be a better you. When you think about emotion regulation, you're not going to choose an adaptive strategy which is more effortful to use unless you think there's a good outcome. Avoidance is easier. Ignoring is easier. Denials easier. Complex problem solving takes effort. Listen to the psychology podcast on the iHeart radio app, Apple Podcasts, or wherever you get your podcasts. From tips for healthy living to the medical breakthroughs, WebMD's Health Discovered podcast keeps you up to date on today's most important health issues. Through in-depth conversations with experts from across the health care community, WebMD reveals how today's health news will impact your life tomorrow.

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