Ear Biscuits with Rhett & Link - Ep. 47 Elle and Blair Fowler- Ear Biscuits

Episode Date: August 29, 2014

Beauty/Fashion vloggers and real life sisters, Elle and Blair Fowler, who together pioneered the Style vertical on YouTube, join Rhett & Link this week to discuss how they deal with online hate, their... struggle to keep their private relationships out of the public eye, the psychology behind their relationship personally and professionally after all of their success, and why they disagree with critics who claim their content is superficial. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

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Starting point is 00:00:00 This is Mythical. Welcome to Ear Biscuits. I'm Link. And I'm Rhett. This week at the round table of dim lighting, we have Elle and Blair Fowler, beauty and fashion vloggers and real life sisters. Their main YouTube channels are AllThatGlitter21 and JuicyStar07, both started in 2008. They've got a combined subscriber base of over 3 million and over 400 million views. And I gotta say, I think that these sisters
Starting point is 00:00:31 are very, very much responsible for pioneering the style vertical on YouTube that attracts so many advertisers today. Yeah, their makeup tutorials and clothing hauls, among other related videos, keep viewers coming back weekly, but the girls have expanded their online personas to create their own makeup line, Skylark,
Starting point is 00:00:49 and handbag line with online retailer JustFab. They were featured on Teen Vogue, Seventeen, Marie Claire, I don't, you know, I'm speaking out of school here. I go with Marie, but I don't really know. I know Glamour, that's a magazine, as well as New York Times and Wall Street Journal. I mean, that's the kind of thing.
Starting point is 00:01:06 I'm speaking a little out of school here, so I was excited to get the backstory and to understand what makes them tick. You know, they're pioneers, they're helping shape a medium. Well, because this is a huge deal. I remember the first time I saw a makeup tutorial video. I didn't actually watch it personally, but I saw... Your makeup wasn't perfect afterwards?
Starting point is 00:01:30 I saw a thumbnail for it. I was like, that's weird. And it was probably either Blair or Elle. I don't remember. And then I started seeing more and more. And just to give you some perspective, if you watch YouTube videos on a regular basis, you already know that this is a huge slice of the audience. This is a huge slice of YouTube and online video in general,
Starting point is 00:01:49 is the beauty and fashion videos. But this is such a big thing that there are people like the Fowler sisters, like Michelle Phan, who have built empires around these videos that started as girls in their bedroom telling you how to put on makeup. Yeah, and as a listener, you may not be into this type of content, style halls, makeup, fashion, and the like, I mean, but it's still a great listen because, as I said, I feel like I really gained insight into two of the people
Starting point is 00:02:20 who are shaping an entire world of content. It's truly a phenomenon, and it's something to be reckoned with. Right. We talked to them about dealing with online hate. Do they get an unusual amount because of what they do? We talked about their relationships, you know, the struggle of being online for so long and being out there in the public eye, keeping those relationships private, and then what happens if they become very public?
Starting point is 00:02:47 And plus their relationship with each other. I mean, there's gotta be competition there. What are the similarities between the two of them, the differences? You know, it was fun to explore that, as well as answering critics who say that their content is too superficial. Should they be doing more?
Starting point is 00:03:02 Is there a sense of responsibility there? We'll get into all that and more. Here it is, our Ear Biscuit with the Fowler Sisters. Rhett and I, we do wear makeup in some of our videos. Quite a bit. Well, I wasn't going to say quite a bit. I. I was gonna say like, sometimes if we have to. I'm gonna be truthful. Like if I have a shaving accident and then we're shooting a GMM,
Starting point is 00:03:30 I'm like, the makeup has to happen. Oh, I'm gonna come right out and tell you, I wear makeup on every episode of Good Mythical Morning. You see how greasy my forehead and nose is? Well, you don't have to tell me. I was just gonna cover for you. I mean, I cover myself with makeup every time we get ready to film,
Starting point is 00:03:45 but I don't really know what I'm doing. So at this point, this is when you can say, guys, it's okay to wear makeup. Well, you know, it's totally fine if you'd like to wear makeup, but I can say that I have been around a lot of guys on YouTube that like to film wearing makeup. She has a
Starting point is 00:04:01 story. I don't. No, I don't. What do you think of that? And tell me the story that you're saying you don't all have. No, I think it's totally fine. I think, especially if you can joke about it, but then if someone comments and is like,
Starting point is 00:04:14 wow, you look like you're wearing makeup and you get all defensive and you're like, right. Oh my gosh, I would never do that. I would never do that. All that. I just sit there and I'm just like,
Starting point is 00:04:20 oh, you wouldn't. Why wouldn't you wear makeup on camera though? Like, I think it's completely normal for guys to wear it on camera. Now, in your everyday life, that's up to you. I don't do that. You get to make your own decisions.
Starting point is 00:04:31 I don't wear makeup in my everyday life. You don't look very shiny, so I'm questioning. He doesn't look shiny because he's wearing makeup. That's what I'm saying. No, you know, I mean, I don't know. Maybe I washed my face this afternoon or something. Now, I will say, I washed my face 10 minutes ago. Okay, sorry, go.
Starting point is 00:04:47 You did? Yeah, I did. You washed your face for us? I washed my face for you. You gotta understand something about Link, though. I wanna say, I think it's a habit. You can be flattered and you should be flattered, but Link will wash his face, like,
Starting point is 00:05:01 sometimes I'll be like, where is he? And then I'm like, oh, he's in the bathroom washing his face. I think he's addicted to it. And that's kind of- And tell him it's not good for his face to overwash his face. Y'all know this, right?
Starting point is 00:05:11 His face looks good though, I don't know. I don't know, maybe we should wash ours more. Yeah, I probably should. But I mean, you apply makeup. Yeah, okay, I wear some makeup in Good Mythical Morning if I'm like real shiny. But sometimes I'll, okay, every time. But I will also.
Starting point is 00:05:28 Just a little bit though. Just a little bit. Just a little bit. Just a little bit. It's not like, well, it's not like eyeliner. We love eyeliner. We don't wear lipstick and eyeliner. You look like a pirate.
Starting point is 00:05:36 Yeah, we can just turn it into a pirate show. Yeah, that's a good look. Because it is a mythical morning. It is. Pirates aren't mythical l they're real i would be like yeah i'd be like if you were like we're gonna turn you into a unicorn that would make sense well those types of pirates are a little bit i mean eyeliner pirates if you go to ethiopia off the coast of ethiopia they're not wearing eyeliner no i mean like captain jack
Starting point is 00:05:59 sparrow yeah i mean i understand in my dreams That's what they look like Tell me about the story of the guy who denied wearing makeup now that we've come clean I think if you l threw you under the bus. She was like No, um, I think it's Uh something that you're not gonna say who it was But you could probably I mean if I gave you three guesses and the first two didn't count You'd still probably be able to get it. So I get three guesses? This is dangerous.
Starting point is 00:06:28 Usually it doesn't, we don't put somebody this on the spot until later on. Yeah, this is kind of early. So we'll let you off the hook. We'll come back to that. But yeah, I mean, in all seriousness, I'm not ashamed of the fact that, yeah, we wear powder. I mean, I don't wear as much as an anchor, like a news anchor. But this is how we- I was thinking of an anchor in the ocean.
Starting point is 00:06:47 Yeah, because we were talking about pirates. This is our effort to try to connect with your content because, you know, it's- Oh. Because you talk about makeup. Well, we do a lot more than just makeup. Oh, really? Like fashion. I know you do.
Starting point is 00:07:00 I'm not being facetious. I know you do. I do book reviews sometimes. I do cooking videos sometimes. I make videos on my cat sometimes. I make not being facetious. I know you do. I do book reviews sometimes. I do cooking videos sometimes. I make videos on my cat sometimes. I make videos on my dog sometimes. This world is expanding very quickly. Yep.
Starting point is 00:07:11 But you don't have any... I do home decor videos sometimes. But if you have makeup advice for us, feel free to give it at any point. Well, what type of translucent powder? Well, are you using translucent? Yeah. Okay. Well, that's step one, which is pretty good.
Starting point is 00:07:24 It's rice powder. Oh, he you using translucent? Yeah. Okay. Well, that's step one, which is pretty good. It's rice powder. Oh, he's like unique. Yeah. Okay, what do you use? Rice powder? I use his makeup. Oh, you guys share. Is it loose or is it pressed? Is it loose or pressed? Loose. It's loose. Is that? Use a
Starting point is 00:07:39 brush? I don't, I use some sort of little, it's like a pad of kind, something. Okay. What is the, uh would I would are questionable? Yeah, I would use a brush Yeah, same but a different brush. You should use a different brush than him Yeah, because his oil will go onto your face and then you guys will both be oily. That's already happening Yeah, he gets my all the time. That's been happening for three to five years That's why he's three to five years as it turns out, I guess. That's why he's addicted
Starting point is 00:08:05 to washing his face. I did notice that if we make a video where we hire a makeup artist, you know, like some narrative video where we're in music video
Starting point is 00:08:14 or whatever and they do other stuff with brushes. But then if we're doing GMM, I'm like, I don't want to just be Mr. Shiny Man so I'm just like,
Starting point is 00:08:21 but I'm patting it down a little bit. How often do you change that pad, though? When the makeup runs out. It comes with the makeup. Okay, yeah, I know that. The amount of bacteria that is harvested on that pad is a lot.
Starting point is 00:08:36 Like, a lot. We don't harvest it. We leave it on the pad. I promise you it's harvesting itself. It's harvesting itself. But it's good bacteria, right? No, no. Like the kind that's in yogurt. But like their skin is clearer than ours. Yeah, I know. That's why I'm like, well, what are you doing right?
Starting point is 00:08:50 They're using rice paper powder. We are using rice powder, yeah. Rice paper is a MAC eyeshadow color. Yeah. That's the same color as rice powder. Yeah. So I need to be using a brush. You need a brush and you, yeah,
Starting point is 00:09:05 you need to not use that pad. We should just throw it away. Remember when Julian Smith gave us this really long tutorial on wearing makeup and he said,
Starting point is 00:09:13 my aunt told me you're supposed to wash your face, moisturize your face thoroughly, and then put rice powder on top of that.
Starting point is 00:09:21 And that's why you use it. I feel like aunts use rice powder. Like our aunts do. Probably, yeah. I And that's why you use it. I feel like ants use rice powder. Like our ants do. Probably, yeah. I don't know why I use it. I mean, I think it's just because I just went and bought it.
Starting point is 00:09:31 To take the sheen off, man. No, I know that, but I don't know why I chose that. Because I was like, I don't want something with color on it because I don't want it to look like I have makeup on. Right. And it seemed like it was translucent. We could talk about this all night. Actually, we can.
Starting point is 00:09:46 I've pretty much run out. Okay, all right. Can we instead talk about, I think our other point of connection is the South. Now, y'all are from Tennessee, right? We sure are. So whereabouts? And where do you live now? We live in LA.
Starting point is 00:10:01 Okay. Yeah. Do you live together? We live in the same building, different units. We used to live together. It was a little too close to be in LA. Okay. Yeah. Do you live together? We live in the same building, different units. We used to live together. It was a little too close to be in the same apartment. We weren't very good roommates. We tried so hard.
Starting point is 00:10:11 We just, we didn't make it. Yeah. If we were a couple, we would have broken up. Okay. Hashtag divorce. Explain that. Tell me that conversation. We're just very different people.
Starting point is 00:10:21 As like girly as we both are, we're just incredibly different. You know what it is? We both are OCD with neatness but only with like the way we want to keep things neat. So we constantly were arguing over like the same type of thing because we wanted to keep things organized differently. Like we just
Starting point is 00:10:38 like are very different on so many things. We just, we needed our own space. So we got our own space and now I love it. And now we're like best friends again. Sometimes that's the way it works. How bad did it get? We like screamed at each other. We never screamed at each other. I screamed at you. Maybe I screamed at me. Yeah, maybe
Starting point is 00:10:54 I screamed at you in my mind. So that's another difference. You're a screamer. I'm not a screamer. Elle is not a screamer. Do I ever scream? Have you ever hit each other? No. So what was the fight over that broke the camel's back? It was probably over that little cabinet in our hallway in between our bedrooms that I wanted to turn into a coffee bar and you wanted to hold our towels there. That was so stupid.
Starting point is 00:11:17 Why do you need a coffee bar upstairs when there's one downstairs? Can you not walk down a flight of stairs? It's like the perfect little corner for it. It would make no sense to have the coffee upstairs. We would have had to buy another coffee maker. It would have been so cute. I do think that would be a little excessive. It would have been cute.
Starting point is 00:11:33 We needed a place for our coffee mug collection that we both collect. So it's half your problem. Okay, but we had a place in the kitchen cabinet above the coffee maker. Who moved out? Me. Okay. So does that mean you were wrong? No, it means I was very right.
Starting point is 00:11:47 Well, technically we both moved out because our lease ended. But it was her, she's the one that was like, I'm moving. I mean, our lease was ended for a while and we were doing like month to month because we can't get our stuff together. But the conversation to let's not continue to live together, was it your idea you know what though i have to say it kind of the chips fell into our lap yeah to do that because we were kind of discussing getting our own places but we were also at the same time looking for condos together
Starting point is 00:12:16 like we were still going to buy a place together and then we just happened to find a building that had two individual condos within our price budget in the same building. It just kind of happened. But the being in the same building, that's pretty cool. Yeah, we can still have coffee together every morning. We have coffee together all the time. I was going to say, how often are you in each other's apartments? We got our nails done today together. Yeah, look at my nails. It's better than ours, I'll tell you that much. None of them are the same and they all have a character on them. Yes, and did you make a video about this? Not yet. We got him in honor of Teen Choice Awards. See if we have little TCA bubbles. Were you nominated? Yeah. Congratulations.
Starting point is 00:12:52 Thank you. And when did when did that happen? That was just like okay. Well, they're this Sunday. They're this Sunday. Oh, the awards are this Sunday. They just a few days ago. We found out yeah recently Like last weekend Four days ago Or Monday Yeah So does the The red carpet Now first of all For women versus men I mean the red carpet
Starting point is 00:13:11 Is a Dudes just wear A suit right You know And for girls it's like It's a big deal Everybody's gonna be Looking at you
Starting point is 00:13:18 The pressure is on I mean this is like Heightened expectations So how do you meet Those expectations We took risks Yeah With our dress Our dresses this year I mean, this is like heightened expectations. So how do you meet those expectations? We meet risks with our dresses this year. They're risky. They're a risk.
Starting point is 00:13:31 They're not quite. In what way? They're not quite team choice. Like it might fall off? No. I mean, maybe. Well, yeah, yours might. Yeah.
Starting point is 00:13:39 No, it's just every red carpet event has a style. They all have like a reputation for the type of dresses you're going to see on the carpet. Like the range that you should be in. Yeah, exactly. Like the Oscars are everyone's going to be in a full length ball gown. Right. And then the Teen Choice typically you wear a shorter summery dress. Kind of casual.
Starting point is 00:13:58 Billboard Awards you can get away with anything you want. It's a whole range. So we kind of went a little bit outside of what would typically be seen at Teen Choice. Now, I will tell you one thing. By the time people are listening to this, it will have happened. They're Googling right now. So I would love to go and judging. And we're not going to tell anybody any details from this. So I would love to know the approach that you're bringing to this and how you think people responded to it. So we, well, we, I'll pull up your picture so they can see it and help describe.
Starting point is 00:14:29 So we are being dressed by a really awesome designer, Michael Costello. So we went into his showroom and tried on a ton of different dresses. And we walked in, we were driving there together and we said, we have to, we can do anything we want, but we have to pick short dresses. Like you don't see long dresses at Teen Choice. It's a summery event. It's casual, and it's teens. A lot of teens are young and youthful. They don't wear gowns. You're not doing short dresses. No. You're doing tight dresses. They are tight. Well, we're a little bit known for our bodycon tight dresses. We pretty much always wear tight dresses. So mine is like a hot neon yellow with a really low back and an awesome like train that then goes into this black fishnet.
Starting point is 00:15:12 And it's so cool. So that's why my nails are neon yellow. You've got like neon yellow and then Elle's got like hot pink. It's kind of like you got to squint when you look directly at the dress. Is there glue involved in this? Yeah. I'm going to have to have tape on the sides because when I lean forward, it looks like it's really tight, but it actually, this area just kind of, and I can't wear anything under
Starting point is 00:15:35 it because it doesn't have a back. What is this glue stuff? We actually were just talking about this the other day. Double-sided fashion tape. Yeah, fashion tape. So it's basically like that double-sided tape you can buy at the store. For Christmas presents? Okay. It's basically like that. It's not glue. It'ssided fashion tape. Yeah, fashion tape. So it's basically, you know like that double-sided tape you can buy at the store? For like Christmas presents? Okay.
Starting point is 00:15:46 It's basically like that. It's not glue. It's not butt glue. No. What's butt glue? Butt glue is what you spray on, yeah. Oh, hairspray.
Starting point is 00:15:53 No, it's a spray they actually have called butt glue for pageants. And it keeps your underwear from going up your crack. It keeps your, during the swimsuit competition
Starting point is 00:16:02 part of the pageants, it keeps it from going up a crack. I don't know if you could spray that on dresses, though. It might, like, mess it up. So, fashion tape works perfectly. You'd have, like, a wet spot. You don't want a wet spot. No.
Starting point is 00:16:15 You know, you just. Well, and I also don't know if it'd be strong enough. No, we need some hardcore fashion tape to hold this on. Yeah, our fashion tape, like, it hurts to peel it off your skin. Like, it peels my spray tan off afterwards. Because her dress has these, like, little tiny straps that are the only thing holding on her dress. And the way her dress is is that she slips into the straps with her arms straight. So if she leaned forward, her entire dress would just come off this way. If I, like, let my shoulders slouch, it literally just, like, falls.
Starting point is 00:16:43 It's not like a sleeve, like a typical sleeve where it comes from your back. How are you going to keep track of that all night? I'm just going to keep using Fashion Tape. Yeah. I'm going to keep my shoulders back, chest out, you know. Fashion Tape stuck. Fashion Tape. And what happens when you win and you have to go up there?
Starting point is 00:17:01 Well, we've been nominated for three years and we haven't won yet. We've never won, so. So chances are, you know, who's to say, but chances are we're not. Who are you up against in this category? Michelle Thon.
Starting point is 00:17:11 Bethany Moda. Graveyard Girl. Miss Glamorazzi. Miss Glamorazzi. Zoella. Yeah. Okay. So good competition.
Starting point is 00:17:18 Amazing competition. We've never been up against other beauty gurus before. It's only ever been. We've always been like random web stars. And they put you. Rebecca Black beat us the first year. Yes.
Starting point is 00:17:30 Really? But they put you two together. Yeah. Yeah. We've always been nominated together as a duo, which is great. Because then one of us can't win. Well, neither of us have ever. We've never won.
Starting point is 00:17:39 So even together. Yeah, but maybe if we weren't together, one of us would have won. Oh. I didn't say me. I said one of us. Uh-huh. Okay. All right. Well, we'll let you guys't together, one of us would have won. Oh. I didn't say me. I said one of us. Uh-huh. Okay. All right.
Starting point is 00:17:46 Well, we'll let you guys work on that later when you figure out the coffee bar. So let's go back to Tennessee. Okay. And continue the thread of being individuals, but then also having lived life together. So how did it all start? Well, we were born in Georgia. Okay. So was I.
Starting point is 00:18:02 What part? This is not about you. No way. We're from Augusta. We're from Augusta. Okay. Yeah, Georgia. Yeah. Where was I. What part? This is not about you. No way. We're from Augusta. We're from Augusta. Okay. Yeah, Georgia. Yeah.
Starting point is 00:18:08 Where are you at, brother? Huh? Not Georgia. I'm interested in their story. Okay. Well, I got to tell them I was born in the same state. Yeah, that's so cool. You can't expect me to hold that kind of stuff back, man.
Starting point is 00:18:18 Yeah, no. That's so cool. We were born in Georgia. We lived there until I was in fifth grade. And then we moved to New Orleans for a year and then we moved to Tennessee. So we weren't until we weren't in Tennessee till I was in middle school. And then we went over to Tennessee and then Elle went to college. And when she came back, it was between her sophomore and junior year. Sophomore and junior year of college. I started YouTube. I was so bored. I was so bored. So I was home from college
Starting point is 00:18:46 and I was bored out of my mind. You know, I had been in college for two years. I was in a sorority. I was living my life, like thinking my life was just the best thing ever. And then I came back for the summer and there was just nothing for me to do all summer. So I was like, I need a hobby. And so I decided to film myself putting on makeup. And now this was before that that was a cool thing to do. I mean, this really like wasn't, it wasn't really a thing. It was summer of 2008 and there weren't, you know, really other people doing it. Okay, so two years into YouTube-ish, but no one was. There were a few girls.
Starting point is 00:19:17 We were not the very first girls. But in terms of it being a community. You didn't see them doing it. It wasn't really yet. Okay. Yeah. The beauty community the way it is now wasn't a thing back then. Wasn't existent.
Starting point is 00:19:27 Yeah. Why was that what you did? What made you say, I'm going to make this type of video? Well, I've always been in love with beauty and fashion. Our mom is really girly. So mom taught us to wear makeup when we were really young. She wasn't like a pageant mom. She just was very girly.
Starting point is 00:19:42 They actually wouldn't let me be in a pageant. She's like the anti-pageant mom. I begged my entire, from like as young as I can remember until I was like 16, I begged them to let me be in pageants. And they always said no. And now looking back, I'm fine with it. But at the time, I was very upset. Yeah. Anyway, so they weren't pageant parents.
Starting point is 00:19:58 No. But I wish they had been. I wanted them to be. But you were schooled in the ways of makeup from a very young age. Yes. Like on special occasions, she would put a little blush on us. I was wearing a full face of makeup to school every day by the time I was in sixth grade and curling my hair for school every single morning. I was that girl.
Starting point is 00:20:16 Really? I would have hair rollers like in my hair every morning when I was like 11. Yeah. I look back on that and I'm like, what kind of 11-year-old was I? Well, I mean, and what's the answer? The kind that turns into a beauty guru when she grows up. Yeah. The kind that comes home from college and doesn't really have anything to do. And she's like, I'm going to film videos of myself putting on makeup. Were you trying to be somebody or were you just, was it, you were just really into it? I definitely wasn't trying to be somebody. In fact,
Starting point is 00:20:41 I didn't know at that point that you could be somebody i mean this was before i was even aware of the youtube partner even amongst your friends i mean like no none of our friends our friends didn't know for a year for a long time yeah took us a year to tell them and we didn't tell them because at the time it was a bit weirder than it is now well i actually i i was asking the question as an 11 year old i was still back there asking when you would put your hair in curlers and invest that amount of time in makeup and curlers. And you're asking yourself, what kind of 11-year-old was I? Do you have an answer now as to what your motives were then? Was it, I'm just really into this as a hobby? Or was it you were after the results?
Starting point is 00:21:18 She wanted to look pretty for the boys at school. Did you want to look pretty for the boys at school? I think that actually was it. Yeah, it was. I think it was. That's why I started wearing makeup. I mean, I didn't really start wearing at school? I think that actually was it. Yeah, it was. I think it was. I think I started wearing makeup. I mean, I didn't really start wearing makeup,
Starting point is 00:21:27 but I was also really into it. Yeah. I liked it, and I didn't resent the process. I mean, I liked getting up early in order to do it, but at the end of the day, it was because I had a crush.
Starting point is 00:21:36 Yeah. Who was this? Yeah, who was it? His name was Josh, and if my friend Teddy is listening to this, she's going to die. You know what, though?
Starting point is 00:21:44 Can I just say that my first, first crush of life, the crush I had in kindergarten, the first boy I ever liked in this world, I'm still friends with. What's his name? His name is Stone, and he's one of my best friends still. Of course you liked him. Yeah. Yeah. He's one of my best friends still.
Starting point is 00:22:00 But when you Facebook Josh, it's nice. You know, all of my crushes. It's nice. Except my college crushes. Because by then they're, I mean, by the time you're in college, you're pretty much an adult. I mean, you're kind of who you're going to be. Yeah. But like the crushes I had when I was really small, with the exception of Stone, he's still really cute.
Starting point is 00:22:17 Hi, Stone. He's probably listening. But other than him, they're all weird. Every single one of them. Every single one of them. So your judgment was clouded. No, I think it goes to show that you don't want to peek in middle or high school. They're all weird. Every single one of them. Every single one of them. So your judgment was clouded. No, I think it goes to show that you don't want to peak in middle or high school.
Starting point is 00:22:30 No, seriously. I know what you mean. No, I'm being dead serious. All the kids that were, like, so popular and you wanted nothing more than to be, like, their best friend and stuff. Like, have you looked them up? Slash their girlfriend. Yeah, have you looked them up on Facebook? Like, it goes to show it's okay not to be like the most popular kid in middle and high school because you might be sitting in los angeles
Starting point is 00:22:51 doing a podcast and be cool one day so you so blair you're saying you were not popular blair was always like so pretty though she doesn't even know what she's talking about except when she was two but then she was really cute she had a little bowl cut i did no teeth some reason, my mother thought it was a good idea to give me a bowl cut. You had the cutest bowl cut. They put the bowl on your head and shave up to the bowl. It was so cute. Like a legit boy bowl cut. Maybe she got confused.
Starting point is 00:23:14 Maybe. Maybe. It's a possibility. I think the little boy in front of me got it done. And my mom was like, oh, it's so cute. They put a bowl on your head. And I was like, I want a bowl on my head. And that's probably how it happened. So back to junior year in college or before junior
Starting point is 00:23:28 year yeah you come back home you're still you still have a love for putting on the makeup and so that was your first instinct to the type of youtube video you were going to make well and she also we live in such a small town there wasn't a sephora or anything like that we had drugstore makeup that's it but if you wanted to invest in higher end makeup, like Chanel or something like that, you had to order it online. But when you would go read the reviews, you never really knew who was reviewing it. It could have been a salesperson for the company. And I mean, I wasn't thinking that deep. I probably didn't know enough about the process to think it was a salesperson. I just didn't think there was a really good way to order products online. But your first video.
Starting point is 00:24:05 Was a tutorial. It was so bad. It's not up anymore. It's a yellow eyeshadow tutorial. Who wears yellow on their eyes, honestly? I mean, you've done a couple yellow eyeshadow tutorials. You know what? Bringing a full circle.
Starting point is 00:24:16 I used the color rice paper. I'm not even kidding. And that's the color that I used in that tutorial. Really? Yep. And I didn't talk. It was a silent video. Oh, really?
Starting point is 00:24:24 Yeah. And there was like no music or anything. It was literally... This was back when YouTube videos were bad, though. I mean, the quality of videos back then... Well, there wasn't sound, but the sound was not... The audio wasn't taken down to zero.
Starting point is 00:24:35 It was just... It was just like... It was just what was recorded. The silence. Okay. You didn't just like... It's very slight brushing sounds and stuff like that.
Starting point is 00:24:43 Like me, like living my life. Like breathing. Yeah. Maybe a cough here or there. No. It's like you didn't know stuff like that. Yeah, just like me living my life. Like breathing. Yeah. Maybe a cough here or there. No, it's like you didn't know the webcam was running. Exactly. And I wasn't looking at the webcam. I don't look at it at all.
Starting point is 00:24:52 It's almost like someone put a hidden camera in. Except it was me. I put a hidden camera in. And then she uploaded it to the internet. And then I put it up. And I got 10 subscribers overnight. And I'm like, people are are weird and how long until you made your first YouTube video she didn't tell me about it for maybe like a week that she had put
Starting point is 00:25:11 up a video and then I remember she came into my room at like 3 a.m she was like I need to make you a username and I was like what and she was like I'm gonna make you a YouTube account and I was like okay this was after your video posted you got 10 subscribers you're like you're getting in on this I was like it's the most fun thing ever I'm gonna film you putting on makeup and she goes um excuse me no I was like you can post videos of you doing things in your bedroom by yourself on the internet but I'm not going to so she made my my username juicy star zero seven I have her to thank for that which now now looking back on it. I thought it sounded good. What was the thought process behind that?
Starting point is 00:25:47 She asked me. She was like, well, what do you want for your username? And she was sitting on the end of my bed, and right behind her was my coat rack with my Juicy Couture purse. And I was like, I like Juicy Couture. And she was like, okay, Juicy, Juicy Star. And Juicy Star was taken, so we added Juicy Star. But not 07. So you go back to college. Well, yeah, and I didn't have a computer anyway to film videos.
Starting point is 00:26:12 So for the first year or for the first six months, I would only film like Elle came back for fall break and then Thanksgiving break. And so I filmed a couple videos. And then she edited and uploaded them for me, like spaced them out a little bit so that it looked like I could have been doing it. I'm a good big sister. I'm responsible for her channel. Yeah. But what are your parents thinking at this point? My mom knew about it from the first night.
Starting point is 00:26:33 Blair didn't, but my mom did. Like she was in on it. She watched the little yellow eyeshadow look the night I put it up. She thought it was weird, but she was supportive. Our parents have been supportive since the very, very beginning. Yeah. Like weirdly supportive. Like it's a weird thing your kids are doing, especially back supportive since the very, very beginning. Yeah. Like weirdly supportive. Like it's a weird thing
Starting point is 00:26:46 your kids are doing. Especially back then because it wasn't a thing. Right. There was no reference point. It's a thing now. Exactly. It wasn't back then.
Starting point is 00:26:52 It was just weird. How did it start to catch on? It was slow? Slow growth or something? It was slow but you know it wasn't that slow. Like looking back on it
Starting point is 00:26:59 it wasn't that slow. Yeah. Well I was working at a fast food restaurant this whole time. She was on Wieners. I was. I was the star
Starting point is 00:27:07 of the Wiener Grill. What restaurant? It's called Pals. It's like basically like the In-N-Out Burger of Tennessee. But they make hot dogs. And we have hot dogs.
Starting point is 00:27:16 But yeah, when you order it, when you're like on loudspeaker, you have to call out like, Wiener. And like, she was the Wiener girl. What does that do
Starting point is 00:27:22 for your reputation in a small town to be the Wiener girl? You know, something she likes. And, like, she was the wiener girl. What does that do for your reputation in a small town to be the wiener girl? You know. Something she liked. No, I mean, really, online were my only, like, friends. That sounds so sad to say, but, like, seriously. Like, I didn't really have anyone in town that I was, like, talking to except the people that worked at Powell's with me.
Starting point is 00:27:40 And they were awesome. They were, like, yeah. So I was working at the fast food restaurant and I saved up money over the course of the summer and up until Christmas for half of like the price of a MacBook. So then for Christmas, my parents paid the additional money. And so I got my own computer and was able to start making my own videos, which was really exciting. And for some reason, I was like. You got really addicted. Really addicted. You put up a video every single day for like 90 days, which was like unheard of at this point.
Starting point is 00:28:06 And they were all like, I look back at it. 90 days? Yeah, they were all really good videos. They were all like how to give yourself a French manicure. And I look back and I can't do it to myself anymore. It's still like the best how to do a French manicure video that exists, like that I've ever seen. Yeah, and I was waking up. But it wasn't immediate traction with those.
Starting point is 00:28:24 It was just, I mean, it wasn't like the views were going through the roof or were they? Yeah, that's when they started to get like excited. That's when Juicy Star became Juicy Star was that during that 90 day time period. That was when she had her rainbow room. And a lot of times when people think of Juicy Star 07,
Starting point is 00:28:38 they think of like her in that time period. Yeah. And what were you thinking? Not to say you peaked too young or anything like that. And Elle, what were you thinking when this started taking off? Were you like, well, hold on now a second. I mean, I got you started, but. Well, I was still like, cause I had been doing it for six months before her. So even when this was happening, I was still way above her. She ended up passing me later on, but at this point it was still like, she was now also, we didn't mention, we hadn't
Starting point is 00:29:03 told anyone we were sisters at this point. Oh, yeah. You two didn't know that we were related. Looking back on it, I don't remember why we did that. Part of me thinks maybe we were trying to be, like, safe on the internet. We were. Is that what it was? It wasn't any reason other than just – also, we didn't think it was going to be a big thing.
Starting point is 00:29:19 So we didn't tell people, and then there was a conspiracy that came out and it was like Elle and Blair Fowler are the new lonely girl. They're the same person. That's what it was. This was right around the time of the lonely girl thing. Did you address it? Yeah. And we were like, we're not the same person. People would be watching my videos and be like, last time I saw you, you had blonde hair.
Starting point is 00:29:41 And I was like, well, that wasn't me. That wasn't my channel. That wasn't my video. But you didn't say that was my sister. Not yet. No, not yet. But then people started. They found out.
Starting point is 00:29:51 I mean, we lived in the same house like with the same animals. But you know what's funny? With the same little sister. The same animals is funny. But we never showed anything outside of our own individual bedrooms. So you wouldn't have known it was the same house necessarily. And really, I only showed the cats and you only showed the dogs. I mean, we could have kept it secret,
Starting point is 00:30:09 except for the fact that we have the exact same voice and we sometimes look like we're wearing a wig in each other's color. Well, this is an interesting thing because having just started to express yourself on YouTube and then finding that you have an audience and finding that you're becoming really popular and that you're starting to become scrutinized, you know, and this is a good example of it. I think it goes even further in terms of criticism, which we want to talk about, but figuring out what's the line of privacy. Like even a quick Wikipedia search, you can kind of see, okay, people talk about what are their real names. I mean, you tell the story, but there's question about, well, those aren't their real names.
Starting point is 00:30:48 Their legal names are different. And at some point, you have to make a decision. Are we going to address this? When we first started, I wanted to be incredibly private. Elle's always been a super private person. I'm a private person, but I never did this seeking celebrity in any sense of the word. I wanted to keep my online persona completely separate from my real life persona. And when I started, I didn't know that was unrealistic. I mean, I didn't know what path
Starting point is 00:31:15 my channel was going to take. Blair wasn't like that at all. If she hadn't been my sister, I probably would have been able to keep a lot more things private. A lot of the things that came out about us happened because this one here did interviews where she was like, we're from Kingsport, Tennessee. And our moms are Scott and Melissa Fowler and like all this stuff that like I would have never put out there. If people don't know how to track you, they can't track you. Well, this one here made it real easy to track us. I mean, you could find our address because of this one here doing interviews. So Elle and Blair, the names. So Elle was my nickname anyway. That was the name I was going by in college. It was short for Elle, for Lisa. And I've talked about how Lisa is my legal name
Starting point is 00:31:55 in like a video a very long time ago. I don't bring it up a lot anymore because at this point, it's controversy that's followed us for six years. But that's how it started. And I thought, you know what? I'm doing this channel. I'm not putting my last name out there. I'm just going to go by my nickname. Like, why go by Lisa when I'm going by Elle anyway? And when, for privacy reasons, it makes more sense regardless. So I went by Elle. And I'm glad I did because that's what I go by. Since she had gone by a nickname, I was like, well, I'm going to go by a different name. And Blair was not my nickname before this, just throwing it out there. But I never had gone by a nickname, I was like, well, I'm going to go by a different name. And Blair was not my
Starting point is 00:32:25 nickname before this, just throwing it out there. But I never had gone by my first name, Laura. I'd always gone by my middle name, Elizabeth. So I've always just had a very odd name. She has because when she decided to go by Elizabeth, which she was a couple years old when this happened. Yeah. And I told him I would only respond to Elizabeth. I still called her Laura for a really long time, but I was the only person that did it. And so she always had a weird— So you let her through with Laura. Only her.
Starting point is 00:32:51 But I think I just—I don't think we actually talked enough for me to care. We weren't close growing up. Yeah. Which, you know, we were five years apart. We were never in the same school at the same time. We didn't have any friends that overlapped. And honestly, our personalities weren't ones that made us get along easily. The funny thing is, though,
Starting point is 00:33:07 she slept in the same bed as me her entire life. Like you slept together? Yeah. She had her own bedroom, but she would come and get in bed with me every single night until I went to college. But when you were awake, you were not friends. But isn't that weird? A little bit.
Starting point is 00:33:24 Mom brings that up now, and she's like, that's how I always knew that you guys had potential to be friends one day, is you guys clearly loved each other as sisters. Oh, I was just scared of the dark. But the fact that I let you sleep with me every night when I was in high school. So was the first relationship initiative when you said, I'm making a YouTube account for you, and I did this, now you need to do it. Is that when you guys started to be friends?
Starting point is 00:33:47 Yeah, YouTube, but it wasn't until, so we started being friends. She filmed my first couple videos and edited them for me and stuff like that. But we still didn't get along at all. But we still, even, I wish we had kept the raw footage of those videos, because it probably would have been me
Starting point is 00:34:02 rolling my eyes at you, and we still weren't really friends, but then. but then well we put up a sister video together and you can tell if you watch it now like we can tell looking back on it we were not close we weren't we weren't even like friends we didn't even have fun filming that video that video was hard to film but back to the name thing whenever you were going by Elle, then you were like, well, I'm going to go by Blair. Yeah, well, and she was older. She had lived off for two years
Starting point is 00:34:33 from our parents. I had just turned 15. So when I was starting it, my parents were like, you know, you are still very young. Yeah, our parents told her she needed to go by. They were like, just go by a nickname or a screen name. Just go by Juicy Star then. And I was like, guys,
Starting point is 00:34:48 I'm going to go by Blair because I'm cool. What was the transition personally? Because, well, online, as that started to grow, you were only known as Blair. Right. But personally, I called you Blair from the day you started your YouTube. Like I switched from like Laura to Blair. Yeah. And she had never called me. And skipped Elizabeth entirely. I never felt comfortable calling her Elizabeth, but I was the only person. She went by Elizabeth and everyone else in her life at this point. But everyone now calls you Blair. Yeah. Personally, like your parents. Everyone. And it's funny because I actually took a guy home like maybe a year ago and he ended up
Starting point is 00:35:21 like after he had like met my parents and stuff we were just like sitting watching a movie or something and he was like you know I have to say I didn't believe you when you told me that your parents called you Blair and I was like it kind of made her mad I was like why would I lie about that like I would have told you're my boyfriend I would have told you if like you know you know I'll tell you this I think for some people they can look at our name story and think it's weird as heck and be like, I don't understand. There's no way they go by those names in real life. They're not their names. But the thing is, they are, first of all.
Starting point is 00:35:52 And second of all, our family, like I said, have always been weird with names. We're a huge nickname family. Like our youngest sister, I've only called her Jellybean since before she was born. only called her Jellybean since before she was born. Well, the interesting thing for me is the challenge of having to deal with this perceived controversy. It was hard at first
Starting point is 00:36:13 because people were saying that we were lying to our viewers, that we were trying to be someone we weren't. And that's not what it was. So that's why it made us upset at first. In retrospect, did you handle it correctly? No, I didn't address it for like four years just because I was like. I did.
Starting point is 00:36:29 Maybe I did. I don't remember. I addressed it that first summer. The summer after we started, summer 2009, I was interning for Seventeen Magazine in New York City. And that's the summer that hate started. Like we didn't have it before then. Because I remember I was living in New York when this hate bubble started. And when it started, it just like exploded.
Starting point is 00:36:49 Characterize that hate bubble. What do you mean? Up until that point, we had a really amazing, amazing community of people. Like we might have had one comment that was like, you're ugly. Get off the internet. And that was like it for like a year and a half. I don't think I got a single comment like that for the first year I was doing videos. I think I got one.
Starting point is 00:37:04 Yeah. Like I didn't get any. a single comment like that for the first year I was doing videos. I think I got one. Yeah. Like I didn't get any. Like every comment was so nice and we had never been exposed to hate. And it was that summer. I was living in New York and I remember starting to get the little trickles of mean comments. And once they started, they just exploded. It exploded. It exploded. Like it turned into this, this thing where like everyone who ever wanted to say something mean to me saw someone else do it and said, I'm going to say something mean too.
Starting point is 00:37:31 And how did you deal with that? Oh, it was awful. It was awful. Like I almost quit that summer. How bad did it get? What did you do? I mean, you cried a lot. Yeah. Oh yeah. We've cried a lot and really considered quitting. Um, you have to remember, especially when it wasn't a career at this point, we weren't really making money off of it. I mean, there was no reason to stay other than that. We loved it. But it was fun. That's the only reason. And I remember I would say like I would go to school and I was being bullied at school because of it because I hadn't told anyone about it. would go to school and I was being bullied at school because of it because I hadn't told anyone about it and then 17 magazine did an article on us that came out like two months before I before summer for my sophomore year of high school and I just I hadn't told anyone because I
Starting point is 00:38:16 in my mind I thought that they were going to think I was like trying to brag about it or something like oh like you know I'm doing this and well and also but they found out anyway well they don't want to talk about it until it happens too because it's like well what if it doesn't happen yeah and then i was like what if i'm that girl that's like i'm gonna be in a magazine and then it doesn't happen and then i was like i don't want to brag about it anyways but they ended up finding out and i remember the day i walked into school and like this huge group of girls came up to me and they were like, you know, we're going to like beat your ass in the lunchroom. And I was like, why? I'm that's so scary. I was like, okay, like, I'll see you there. What's going on? Anyway, they tried. Yeah. But they I put my hands up like this. And then I ran away. And then I ended up I didn't go back to the lunchroom the entire rest of the two months. I
Starting point is 00:39:02 ended up sitting in my fringe teacher's classroom. So I just ate alone in the classroom for the rest of the two months. And then I was allowed to come in five minutes late and leave five minutes early to go get in my car because then they would start waiting at my car. Is that what eventually led to you dropping out of high school? Was that related? Yeah, well, I didn't drop out of high school. I became homeschooled. Okay. So yeah, my parents would have never let me drop out of high school and I wouldn't have wanted to, you know, just for personal reasons, but I became homeschooled because of that. Yes. But also. For junior and senior year. Junior and senior year of high school. Yeah. But she finished in one year. Yeah. What component of it was, I'm going to make this a
Starting point is 00:39:40 career. Was that even on the table yet? Or was it just, I cannot be in school. No, it was just? It was just the amount of like anxiety and fear that I had. And it's funny because actually Elle had, she wasn't living there at the time. She wasn't experiencing this with me. My mom was, but then we ended up going out to a dinner like two years later with, we have an online shop called Glitzy Glam and we have like 10 employees for it. And we ended up taking everyone out for dinner like two years later. And our server ended up like being one of the bullies. And we have like 10 employees for it. And we ended up taking everyone out for dinner like two years later. And our server ended up like being one of the bullies. And we ended up – we left because I just like – just being in her presence was just scary to me. And I'm not a physical person.
Starting point is 00:40:22 Like I remember when I came home and I was like, yeah, tomorrow if they come back up to me, I'm going to like go like this. And my dad was like, well, if you do that, you're going to break your thumb. So I suggest you like don't try to hit anyone. First of all, everybody, everybody on the internet is a target of criticism. But do you think there's something especially about being a beauty vlogger? Yes. And that's what they said. And what is it specifically that you think brings that extra criticism? They were saying, who do you think you are trying to teach us how we should be doing like our hair and makeup? Do you think you're that pretty?
Starting point is 00:40:48 Do you think you're that cool? Like all that stuff. And I was like, no, I just like it. Like, you know. But I do think that that putting yourself in that marketplace and stuff, I think that's definitely why you can get more hate for it. Completely. I believe that. And for some reason, I think Blair and I are still like some of the biggest hate targets in the beauty community.
Starting point is 00:41:07 And the only reason I can really think why is because we were one of the first ones and we have been easy to hate on for years. We've been easy to hate on. We're an easy target. Yeah. I mean, I would probably hate you if you weren't my sister. Thanks, Blair. And it wasn't my life. Do you think there's a difference in the way you
Starting point is 00:41:26 come across that invites it more if you feel like you're getting more hate is that is that true i mean in your when talking to if you talk to michelle or if you talk to the you know the other names that you mentioned can you are you able to gauge i wouldn't know what we could do differently because we don't do anything you know everyone says that they get it and stuff like that, like when we talk to them about it. But I think that just personally looking, I just feel like. I feel like we're bigger targets. I get it more. Maybe there's two of us.
Starting point is 00:41:56 Maybe it's, I don't know. I think Blair gets it more than me, but I think we get it more than anyone else really in the community. Well, how do you deal with it? And is it worth it? It's so worth it, which is why we're still doing it six years later. I just had my sixth YouTube birthday. Woo! Me too.
Starting point is 00:42:11 Yeah, she did too. I've noticed with prank channels, they seem to be getting laughs at people's expense. You'll see that they start to do the type of pranks that say, see, I'm not that bad of a person. See how I help this person? pranks that say, see, I'm not that bad of a person. See how I help this person? Do you feel like that there's some sort of PR thing that you could do to say, I'm, you know, just kind of put yourself out there more?
Starting point is 00:42:39 If you cried in a vlog and people knew how it hurt you, would they lay off? No, because we've kind of done that before. We've mentioned that it's hard before. And they're like, well, then why are you still doing it? Get off of it. If you can't take the heat, get out of the kitchen. You clearly hate it. Is it worth it? Yes. Absolutely.
Starting point is 00:42:52 Without a doubt. It's worth it. Our lives would be so different. But that aside, I think the question really comes down to that first summer, 2009, when we first started getting hate. We weren't being paid yet. So we didn't have like, it's my career and this is my livelihood and all that argument backing it up. It was purely a question of do we like this enough to deal with all of this hate? And we did.
Starting point is 00:43:13 We stuck with it. What has been the net effect of dealing with that type of criticism? It's just now you've got a perspective that this is just part of the deal. If we're going to do this, this is part of it. And you seem to be in a good place with how you deal with that. But it obviously has affected you in some way. How do you think you're different because of the criticism that you've received over the years? We've grown a really thick skin.
Starting point is 00:43:41 We've grown a thick skin, and I think it also we are really good at pepping each other up if we see the other one needs it. Like we might joke about how like, you know, we don't live together anymore and like stuff like that. We're like we joke about how we were bad roommates. But living together is what bonded us so much. It is. Yeah. And then we can be joking. And if she's like, I just don't feel like filming today, stuff like that. And, you know, there are times where I'm like, then don't. Just go get in the bubble bath. Sit here and watch a movie. Go get a tattoo with me.
Starting point is 00:44:07 Let's get drunk. But I can also tell when there are times that we do need to push each other. And she's a really good pep talk giver. She'll come over. She'll be like, you're still pretty. I could be an inspirational speaker. One of the things that we've noticed is that the vast majority of YouTube comments can be just frustrating. But then every once in a while, there's something that you read and you're like,
Starting point is 00:44:29 I don't like that. But you know what? There's some truth in that. Mainly ones that obviously the ones that are like, you should go kill yourself and you're so ugly, all those sort of things. Like, I'm not obviously going to listen to those. But I get a lot of constructive criticism. Like, you shouldn't pump your mascara wand like that before you put your mascara on. It puts bacteria, like, back into the tube. Like, things like that. A lot of people are like, then we'll jump on them and be like, that's so mean. Why would you say that?
Starting point is 00:44:56 But then I look at it and I'm like, thank you for telling me that. So, like, constructive criticism, I definitely take away, like, a lot of good things from. But it's just the straight out mean comments. But I've also like a lot of good things from, but it's just the straight out mean comments. But I've also said a lot of times, I don't actually think that we should call them haters. There are haters out there, but for the most part, I feel like a lot of mean comments on YouTube are just people with different opinions that have a rude way of saying it. Or they're just having really bad days. Yeah. Or they're just unhappy people. Sprinkle of Glitter was talking to us recently and she made a really good point. She was saying, you know, when you're
Starting point is 00:45:29 having a great day and you are just like so happy and everything's going so well in your life, you don't find the need to be hateful. But if you're just having a really crappy day. Or if you're just a very unhappy person. And you're sitting there and you're watching and you're like, that's wrong and that's wrong and that person like is doing this wrong and stuff. Like you want to expel it. Tear someone down to build yourself up. Exactly. And it is true.
Starting point is 00:45:57 As a result. So it's almost sad when you read those comments because you have to think, like, what are they going through? Yeah, you don't know what they're going through. You never know someone's family life and stuff. You know what? Six years ago when we got a mean comment it was the end of the world and now we can read 30 of the meanest comments in a row and i yeah like it's kind of sad that our skin
Starting point is 00:46:14 has gotten so tough with it because it's almost like it means we've been exposed to so much hate that we're like numb to it now which is actually kind of sad but it works in our favor because we have to deal with it all the time. By virtue of the type of content you create, I mean, a lot of it is focused on how you present yourself to other people. So it's, I mean, it's by definition external in a lot of ways. How do you think your content contributes
Starting point is 00:46:37 to how girls think about their self image? We're very open with our viewers. I mean, we talk about, we have bad days and, you know, we're definitely trying to show confidence on the inside and the outside that we aren't doing these like makeup videos to show you how you can be prettier or something like that. We want to show you how you can enhance your natural features and feel better like walk with a little more confidence step and if that doesn't give you an extra pep in your step then you don't need to spend an extra 30 minutes an hour and a half early because i certainly wouldn't
Starting point is 00:47:13 yeah i feel better when i'm wearing but i yeah like it genuinely makes me like just have a better day it does yeah yeah and that might be we want to like teach people how to say but like think it's a personality thing. Not every girl that exists out there is going to watch our videos and feel like, if I spend an hour doing that every day, I feel like my life would be happier. But it really does make every aspect of my day happier. I, like, love getting up in the morning and making a cup of coffee and, like, doing my hair and makeup. It's my hour of, like. Well, the hair and makeup is fun, first of all. But then you feel confident all day. Even if you don't look that good that day. I mean, sometimes we do our makeup and we still don't look that good.
Starting point is 00:47:51 But it's not about how you look as much as like you feel like, okay. And it's like a routine. I put my hour in and now I look the best I can. I'm like Superman with my little costume on. I would imagine that you get criticism on what you're focusing so much on the external. What about what about the inside? Yeah. You know, I don't really get that. I don't I don't really get that either. And, you know, we could do videos where we talk about like the charities that we donate to and stuff like that. We don't because that is something that we feel like if you were
Starting point is 00:48:22 to do that, like it's just kind of showing like, oh, look how good of a person I am. I actually don't really get criticism for that. Yeah, and I really – yeah, I don't really get that. Having established yourself with the type of content that you do, do you ever feel like trapped by the genre? Do you want to try other things? No, because we can't do anything. Yeah, because we do do what we want to do. Like if we want a daily vlog, we daily vlog. If we want to do a book review, we we can. No, because we can't do anything. Because we do do what we want to do. Like if we want a daily vlog, we daily vlog.
Starting point is 00:48:47 If we want to do a book review, we do that. If we want to do a video that's 30 seconds long on my cat running around, I put that on the internet. And how do people respond to that? They love it. Yeah. Because from the very beginning we've done that, though. We've never put ourselves just in a makeup box. We've never pigeonholed ourselves into one type of video.
Starting point is 00:49:03 We've always been a little bit more like just anything in Ellen Blair's world that we want to put on there, we do. So you do have the freedom to create different types of content or different types of videos that you can connect with your audience in different ways.
Starting point is 00:49:16 Oh, you said earlier, I could be a motivational speaker. You know, when you were talking about when Blair needs that pep talk and you're there for each other to deal with that, has anyone prescribed to you, you know what, you should also make videos when Blair needs that pep talk and you're there for each other to deal with that. Has anyone prescribed to you,
Starting point is 00:49:29 you know what, you should also make videos that address the internal. I've been requested to do advice videos before. And the reason that I haven't done them is because I just feel like, who am I to really give them advice on the inside? I don't know. It's kind of one of those like, who am I to give them advice on the outside either? I don't know. But if they want to learn from me how I put on
Starting point is 00:49:48 my makeup, like I'll teach them that. I just feel like giving advice on how someone should live their life, I almost feel like I don't have the authority to do that unless I knew them in real life and I knew their situation. But that's why I've never done it. I just feel like who am I to sit there and be giving advice. We've also been really careful from the very beginning. We've always said, you know, we've never had any sort of professional training on this or anything. Like this is how we do it. This isn't maybe how you're supposed to do it. We might do it really wrong.
Starting point is 00:50:14 Yeah. And we're not the best. We've never been the best. We've never claimed to be the best. We never will be the best. No. On the internet, there's this value of being transparent. And the more you can connect with your audience, the more people eat that type of stuff up.
Starting point is 00:50:28 There's certainly people of all ages who are just gushing about whatever their opinions are and their perspectives. But there may be people who are thinking, when you give advice about the external, there is an opportunity to be honest about what's going on on the inside too. If your self-image is not tied up totally in how effective your makeup makes you happy, I'm not saying there's anything wrong with that. But I guess I'm asking the question, is there more to the picture of what makes up your personal self-image that there might be potential for you to share that with your audience just as food for thought. Not, okay, here's my advice of how you should view yourself. I mean, we try to put a little bit of that in our videos, but I think as of now, we're not doing like full videos focused on that. We could, but we just haven't yet. I guess it would require a
Starting point is 00:51:19 number of things, not the least of which is a vulnerability that is your right to not have to go there. Yeah. I guess I was curious if you ever got that feedback because, well, you've got these girls watching you and they're eating up all your advice related to makeup. Anything you say, they're going to take it to heart. So give me that motivational speech about what matters is what's matters is what's on the inside i've talked to them before kind of loosely about like the bullying thing and i gave a little bit of advice on that and i did get a good feedback of people saying like i didn't even realize i was a
Starting point is 00:51:55 bully that like what i was saying could be hurting someone in that way and stuff so i think we do little things like that but i mean yeah, we haven't done like full videos. Yeah. And I think you bring up a good point with the privacy thing for me is I've never really I've never talked about relationships. I've never really brought friendships into my YouTube channel. And I would have never brought my family into it. Was it not for this one doing it first?
Starting point is 00:52:22 It's hard because it's like if I was just beauty and fashion, then I could say, well, I've always just said I'm only going to do beauty and fashion, but that's not true because I kind of do anything I want. If I want to put up a video of my cat, it's hard. I don't really know where the line is, even for myself. I've always just kind of been a little bit of an open book. Yeah. Except lately, I haven't been putting relationships online
Starting point is 00:52:40 because after I did that the first time, yeah, I told her not to. Relationships. Yes, with Sawyer, well, let's talk about that. Relationships. Yes, with Sawyer. That's what you're referring to. So in retrospect, what would you have done differently? What happened? Well, Sawyer wasn't a YouTuber when they first started dating, first of all. I mean, I didn't even tell him I was a YouTuber.
Starting point is 00:52:58 I told him I worked in beauty marketing because it was— That's kind of our go-to if someone's not in the YouTube space. So you started dating him and then you got—so you him you got sawyer harman into youtube yes oh yeah well he hadn't done it for like the first six months of us dating or something so you're still friends yeah oh or okay i mean yeah we we just did a collab video together where he right he spit a lot of water in my face how was was that? I was sick for a week afterwards. Gross. Yeah, it wasn't.
Starting point is 00:53:30 From him. I mean, I don't know if it was from him, but I was sick for a week after. Yeah, draw your own conclusion. Mine was gross. Yeah, so He was carrying something. That's what I thought. El told me be careful putting a relationship like that online.
Starting point is 00:53:46 I'll tell you this. I've never openly talked about any relationship I've been in in the six years I've been on YouTube. In fact, a lot of my viewers are convinced I've never had a boyfriend. Or a lesbian. Which is very – Yeah. Yeah, which is very untrue. Just a little bit of searching.
Starting point is 00:54:00 I find that, okay, they say you've got a boyfriend. I do have a boyfriend. And you're in his videos. I mean, she tries to be very private about her. Okay, that's a weird exception because he's also public. But I will say that we kept things very hush-hush for a very, very long time. I don't know. Anyway, but I'm talking about back when she was with Sawyer.
Starting point is 00:54:21 At this point, I had had three boyfriends in that time period, none of which I had breathed a word about on YouTube. So when she started dating Sawyer. At this point, I had had three boyfriends in that time period, none of which I had breathed a word about on YouTube. So when she started dating Sawyer, he wasn't a YouTuber. He wasn't in the world. Well, and I did not tell YouTuber Twitter about him.
Starting point is 00:54:33 He did. So I'll just throw that out there. I don't remember that. All I remember is giving her advice to keep it off the internet because that's how I had done it. And that was just my big sister advice. And it was really my first
Starting point is 00:54:43 real relationship. And now you're trying to take that advice now, but it's difficult. Okay, but the music video thing was done as a— Yeah, that was just a friend thing. That was just a friend thing. It's complicated. Oh, and that turned into a relationship. We've been friends for a very long time.
Starting point is 00:54:54 You make a music video with somebody, and next thing you know, it's more serious. We have a really long history, me and him. We've been friends for a very, very long time. I was in his music video as a friend. As a maid. Yeah, as a maid. As a maid that makes out with him. We've been friends for a very, very long time. I was in his music video as a friend. As a maid. Yeah. As a maid. As a maid that makes out with him.
Starting point is 00:55:09 I was his friend in that music video. I thought it was a documentary. I'm sorry. But now it's interesting because we have talked to many people at this table about this issue, right? This whole relationships and YouTube. about this issue, right? This whole relationships and YouTube. And there's this weird thing because as YouTubers,
Starting point is 00:55:27 we're all more open with our personal lives than a typical celebrity would be, right? Right. But at the same time, you usually know more about celebrity relationships than you do with YouTubers because they tend to be more restrictive about that particular part of their lives.
Starting point is 00:55:45 Do you feel like there is, I mean, just like Link said, I mean, a little bit of searching and you can find out what everybody is saying about your current relationship. Yeah, and that's the first time that you've ever been able to really do that with Elle with the exception of like one person. Because I have always dated people completely out of the public eye. So it's very easy to keep it completely secretive when the other person isn't a YouTuber or a celebrity. Yes.
Starting point is 00:56:11 They're just normal people. Every single boyfriend I've had in the past, you can't find any pictures because I have a personal Facebook that's private. Are you concerned about that relationship now that it's public? I mean, it's public, but it's public but it's still very private like they don't really know i've never confirmed it yeah i think you just confirmed it i'm sorry okay you haven't confirmed it i've never that's fair that's fair we'll go with that well and then i think like with sawyer he kind of claimed himself i remember when he tweeted something that was like yes for those asking i am, I am dating at JuicyStar007. And I remember thinking, you have like seven followers and not a
Starting point is 00:56:50 single one asked you that. So I don't know. I looked at all of their Twitter pages. I was like, no one asked you that. I'm pretty sure no one had any idea. But then he did decide to start a YouTube channel and he's done very well with it. I will say he has worked very hard to get it where it is. Yeah. But since – because I've had that public relationship since trying to date then and I'm single right now painfully. And so if you guys like know anyone, like I'm single and ready to mingle, you know. We get it, Blair. Noted.
Starting point is 00:57:24 Fertile. I'm very fertile. Uh-oh very fertile i think i don't know you might get a few tweets for that oh i have childbearing hips i mean i'm just saying like i would you want to start a family i do yeah immediately yeah i do yesterday but anyways trying to do you really do then yeah yeah she like. Yeah, she can't think straight right now. It's really odd that I honestly believe I was put on this earth to be a mother. You want to get pregnant? Oh, yeah, she does.
Starting point is 00:57:51 I mean, yeah, I want to be married first. She's wanted to be pregnant for years. When my mom got pregnant, I was only nine years old, and I remember being really jealous. I'm not sure I knew where babies came from, but like I was really upset that she was pregnant and I wasn't. Like the store hadn't brought her a baby? Right.
Starting point is 00:58:08 You're still getting a lot of tweets at this point, but they're from a different demo. Yeah. Okay, all I'm saying is that You might have some volunteers. That's all I'm saying.
Starting point is 00:58:15 If you guys know anyone single that is actually a good person, we'll talk after. Good father? Anyways. Yeah, like would be a good father. Or like cute. That's like my number.
Starting point is 00:58:24 That's like my number one thing Like when I go on a first date I scare so many guys away Because I ask them I'm like do you want kids And then she says when do you want kids And they're like you realize you're 21 and I'm like Let's say you met you went on a date Blind date with someone tomorrow night Give me a timeline
Starting point is 00:58:38 I can't figure out if you're being serious yet It's not on a chalkboard Give me the for reals. It's on a whiteboard in her bedroom. Timeline. First date tomorrow night with Jake. First date with Jake. Let's call him Jake.
Starting point is 00:58:51 Okay. You know, it would probably be a little while until we became boyfriend-girlfriend. Like, probably like two months is right, right? Less for you. Are you kidding? So say like two months. This is going to be really creepy. Then I want to date for about two years before we get engaged.
Starting point is 00:59:08 So say it's August 1st. So two months will be, it's not August 1st, let's say it is. Okay. October. Okay. October 1st. October 1st. So then we could get engaged like fall of 2016. And then I need a year to be engaged, but I could take it down a couple months if I wanted to get married in seven. And then nine months after that. No, no, I don't want a honeymoon baby. I would want to be married for seven. And then nine months after that. No, no, I don't want a honeymoon baby. I would want to be married for at least a year before I get pregnant and just like travel
Starting point is 00:59:28 with my husband and stuff. So realistically. You're going to be like 30. Yeah, no, realistically I'm not going to be having my first baby until like 26 if I met someone tomorrow night. So that's why I'm saying
Starting point is 00:59:37 like I really need to get on this because it's already been since I was like nine years old. You should just go on married at first sight. So Elle, how do you feel?
Starting point is 00:59:45 Yeah. How do you feel? Yeah. How do you relate to this? What's your baby making plan? I definitely want kids. I want like three or four. But I don't have a timeline like she does. Okay. You're going to just let it happen.
Starting point is 00:59:58 Yeah. I've never been that kind of person. She's always been that kind of person. I've always been that kind of person. I mean, it'll happen. Like I've had my life planned since I was like nine. Yeah. I just think it will happen.
Starting point is 01:00:06 And this was not in the cards, guys. Like, I should be married by now, actually. Well, listen, we wish you the best in that and in general. Your quest.
Starting point is 01:00:14 You know, it's been really cool getting to know you and being left behind the curtain of beauty vlogging guru-dom. Is it weird having us on here? No, it's great.
Starting point is 01:00:26 We had the double-sided tape pulled back. Oh, did you? The double-sided tape doesn't pull back. And now you need to sign the table. Thanks for coming in. Awesome. Thank you. Thank you.
Starting point is 01:00:51 There it was, our conversation with the Fowler sisters, Elle and Blair. I've got to say, I'm not feeling too good about this makeup situation. I'm talking about our personal makeup situation. Oh, you're still back there. Yeah, the whole time we talked to them, after they mentioned the bacteria-laden pad that we've been applying to each other's faces, not just to our faces, but we've been sharing it. Well, I've been applying it to my own face.
Starting point is 01:01:12 We don't reach across and apply it to each other's face. I'm not your makeup artist and vice versa. But I think it's important to note that we've been doing that for years, not with the same makeup. I mean, this particular pad that we've been sharing for, this is probably a three- or four-month pad that we've been sharing for, this is probably a three or four month pad. Could have been a year, man.
Starting point is 01:01:29 Maybe, I don't know. But I'm saying even back in the early days of high digital eight cameras when we knew that we weren't supposed to be shiny and we went to car drug or Rite Aid and got some makeup, we've been sharing some makeup, brother. Yeah, we might need to rethink that.
Starting point is 01:01:48 And I remember going there to have to buy a replacement. It's like, well, what shade do you get? Well, I got the tan summer shade, and then I got the winter paler shade. Yeah, right. But I still cannot make sense. And what do you do? Because you're in the women's section.
Starting point is 01:02:03 You put your face up next to it and guess if you match? Yeah. We know so little. And there's not a men's makeup section. You know, for like hair dye, there's a just for men section. There needs to be a man's makeup section. And it probably works no different than the women's hair dye, but they just market it to men and they put it on a different aisle so that men don't crap their pants
Starting point is 01:02:25 when they have to make a decision about coloring their hair. For men, it needs to be, the makeup section needs to be way smaller, and it just needs to be, it needs to be this machine that you walk up to and it takes a picture of your face and then it just tells you what you're supposed to get. That should be in LA.
Starting point is 01:02:41 I mean, with all the guys wearing makeup out here, there should be like a red box for men's makeup. I don't think you can justify more than that, but it's like a photo booth. But it needs to be a booth that you can't see a guy in there because it'd be ashamed. It's like going to a strip club or something. There's like a wall that you have to park behind or something.
Starting point is 01:03:01 Yeah, right, yeah. So you park behind a wall and then you get in a booth and get makeup. Okay, well, we'll continue to work on that. The Fowler sisters are gonna continue to work on this beauty and fashion empire that they have created. Yeah, let them know what you think of the Ear Biscuit. Tweet at them, L Fowler, and Blair's is JuicyStar007.
Starting point is 01:03:23 So let them know what you think. Hashtag Ear Biscuits. Also let us know. Yes, and we look forward to you being with us next week. We do not wear makeup while we do Ear Biscuits. I do want to make that clear because you don't see us. And I have not an ounce of makeup on right now. Proud to say it and proud to say I won't next week.

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