Do Go On - Earnings Season: Episode 8 - The Path of the Maverick w/ @BrandoAttacks

Episode Date: October 3, 2019

This week Randy (@RTRowe) and Danhai (@HDanhai) have a chat with the former CEO of Muse360 Andre Burnett (@BrandoAttacks). Muse360 was one of the 3 original companies that Venture Capital company $SSLV.ja invested in. Since that initial launch and investment, Muse360 has gone through multiple changes, including Andre's resignation as CEO. We touch on this, his history, his overall time there, and more importantly his next steps with his new company Fren and Company Ltd in this interview.Show NotesThe Start  - http://bit.ly/2praAqi http://bit.ly/2nVaPJMThe Story - http://bit.ly/2nUisA7The Split  - http://bit.ly/2oC893wFren & Company - http://bit.ly/2nUcbV7Andreessen Horowitz - http://bit.ly/2pv6T2SShoutouts: @5Solae, @CallTyrone_W, @FranzWeathers, @PeterBuntingMP, @tristanwalker's @bevel.. ★ Support this podcast ★

Hi guys, welcome to another episode of Erding Season. I'm Randy at RT Euro on Twitter. And I'm Danai at HDanai. Also on Twitter. Are you on anything else as HDanai, Danai? No. You're not? Alright, that's cool, that's cool. That's a dangerous name. And this week, we have another guest i know people like when we have guests we've had some really good guests i just wanted to amp up the pressure on this guest so that they know how high the expectations are um i think our most

listened to episode or second to most listened to episode certainly the fastest riser has been our episode with with i guess with ryan yeah with ryan strong five silly on Twitter big up ran again but I just want to know that the bar set really really high so that we can't bring on our next guest who knows how high the expectations are and that is what I call you proper name or you are you to the name I mean you have to start with my proper name name all right the government name the government name I'd like to I'd like to introduce sir Andre a mister Andre burn it CEO of friend and company limited you know abolish them kind of titles oh god I'm into abolishment let's go but I mean friend and company it is I like that

company name so brand attacks on Twitter that's right at brand attacks on Twitter yeah it's the bandit from balaclava all right but happy to be here like i really i'm impressed by what you have going here randy i mean i for one hate on you a lot um yeah i mean registered here to 101. like haters ball number one yeah like i'm just there like i'll i'll hate I'm just there, like I'll hate on Randy to my friends, I'll hate on him to his face. But I'm impressed because it's one thing I know. Once Randy knows what he's talking about, it's very hard for him to get his teeth out of it.

Yeah, that's true. And if he didn't know what he was talking about, somebody would have mushed him down long time. Oh, they have tried. Yeah, so I mean, i'm happy to see because i think you've been talking about this podcasting for about two three years now a while now yeah i've been talking about it yeah big up bam productions again yeah yeah yeah man big up the guys here because you know yes it's been it's been good to be able to say

a lot of things more from talking about it to it being in front of us and not even me because big up bam in my own dream bam build this is from little to nothing a laptop with friends i think well yeah well two things i mean i hadn't met danae before today so i mean it's a pleasure to meet you the other thing is ryan is not a bar for me you understand that man bam wow i mean we have to understand that you have different leagues I mean everybody's playing ball

but some people are playing on a different league you know so while I respect Mr. Strahan you know yeah I just wouldn't put him on my ball

for the best in the world oh wow I just wouldn't but I joke I joke yeah man I do that I do that I can sign the haters contract too I do that wow wow i just wouldn't but i joke i joke i'll do that right if i can sign the haters contract too i do that oh my god thank you for having me guys i appreciate it yeah yeah and for people who don't get it before i start seeing so

you guys have a war i should point out that we're all friends right dre does know ryan ryan does know dre i mean they laugh it's over a drink I'm sure but please don't say I don't want to see no incorrect news

about that for sure yeah please I like when people get the news accurate so we're all we're all good people

who know each other there's no animosity there but yeah you've had a hell of a journey I wanted to introduce you as Dre well you know what do you call yourself for your company friend and company I mean honestly You've had a hell of a journey. I wanted to introduce you as Dre.

What do you call yourself for your company, Friend and Company? I mean, honestly, what I've been doing since the summer is really just taking a step back. Because even the Friend and Company thing, that's an inside joke for me and my family. Because my grandmother used to say that my downfall would always be Friend and Company. Yeah, yeah yeah yeah and it's a it's a it's it's probably the one company that i'm going to own 100 percent of oh wow forever you're really shooting this all right let me stop yeah man no

no i mean like it is my holding company your person that's your family yeah so that's my family um even the board that we set up will be my best friends on the board and we treat it like a family company because we want to control the kind of

investment going forward because what I've learned from my past two years is I mean there's no real predicting what happens you have to think

on your feet I mean they always say you have to play chess but I think when they're poor you have to think on your feet. I mean, they always say you have to play chess, but I think when they're poor, you have to play draft. You have to understand, there's no way that you're going to make it through this without taking some licks. And that's what checkers and draft is, as opposed to, I mean, in chess, like you're trying to probably win with the stylish kill in draft as long as i have one more person than you i'm good ah he's accounted by the count yeah it's a count so i like i've been i've been trying to grow at an unprecedented rate and that has to have some

blowback from a health perspective from a relationship perspective so we're just taking the time right now to set the structures in place i think the network is strong enough that we can take a few months off um my wife is venturing off into other things um i'm able to sit down for a little bit might as well i mean I've never had a vacation so I think once this is the actual vacation you take in the summer so you're gonna give people some context I know people out here so to some context to Dre I think about a proper start Dre, I give the professional Dre was the ex, I don't want to say ex

but you were a CEO of, not CEO and founder, because you founded it, CEO and founder of Muse, what's the proper company name, I don't want to scrape your company name Muse 360 Integrated Limited which we put out to the market

as a full service agency because that's what we needed to understand i don't want you going to the south people some backdrop so yeah so it was new 360 people do their homework with music was one of the companies that was bought into by venture capital companies sslvc at the time in late 2018 late 2018. um so one of three one was muse other one was the other two i don't want let me avoid any legal trouble i'm not sure yeah so it was one of the companies that you bought it was bought into he took a stake in the company there for a while i mean ssl's stories are story that people can go into it you can check it out it's out there for people to see but the point is i know what people remember because you recently up to this year in 2019 you left so you resigned from that company and that's just to bring people up to speed so you resign

take some time for yourself start it out your own thing which i like i know you mentioned some ventures um i know this because i read it in the press like everybody's here you're buried on my bedroom we can't see him all the time so i'm looking at clean up a scene but yeah you know so read it in the press um so you left you started your own thing and that's where we are so i just wanted to bring the people up to speed so they weren't lost for sure for sure for sure but um i mean it seems weird to people and my personality is one of I mean I don't complain so people generally don't have any indication that anything is wrong until something's off until I just say all right this doesn't serve me or what I had agreed to in the first place and I mean there's a lot of blowback from doing something like that because people don't expect you to get up and

leave the company you found it but i remember when the notice came out on the jsc everybody in the room started looking around and saying why you leave ari your money was a big thing yeah it was it was a big thing i think for a lot of people big surprise yeah yeah and i i mean it wasn't like there wasn't means to make it not be that big of a surprise or not structure another way but um i'm an aggressive businessman everybody knows that um i stand very strongly by my principles in terms of what was agreed to stuff like that but once you i will say that the one thing that drove my decision more than anything else um and that's probably the only thing i speak about was i mean we saw financials in the news um and soft financials yeah i mean like we saw financials in the news you know and

i said yo john i can't really deal with this because listen means a young youth will have a business where most people think is nebulous at best marketing marketing and generally intangible and empty you can't afford for people to say yo this youth is just like a terrible businessman you see me and in that sense it became remember we already gave up 51 of this company to make it work 51 51 yeah so therefore there's a huge sense of emotional detachment that it takes to do that in the first place and that's because of the same thing meaning you know it's a risk but yes vc everything is a risk you understand so the deals go the deals but the deals go the deals but the company and i are just not a good fit um in terms of a long-term solution for what we wanted to do and we made a lot of promises to the people who we brought in some were broke some people don't talk to me anymore because we had to fire them and stuff

like that yeah man holy people oh well i mean that's the ceo's dilemma right that's where it go you have to make the hard decisions people are the ones who are ceos at the top where i drive the big car under the ac the breeze in the inner office and they're coming nine o'clock and coming 12 then they don't realize that you don't unlike everybody else you don't get to go home yeah i'll find my cousin man wow straight wow you know i mean it comes down to the shout because You know, I mean, it comes down to the shout because we knew that this is something that we wanted to do in a particular way. But the conditions of how the deal went changed up some parameters. And we said, Jesse, I know the one thing we can't do, I lose a big client.

Got a big client, give it a little stability there. And we hold on, hold on until we realize, boy, this big client thing, you know because we big client give it a little stability there and we hold on hold on until we realize why this big client thing you know it's it's funny but a retainer supposed to give you some sense of security but what it does is that it kind of hold a hostage in our way because everybody is trying to make some kind of margin. Yeah. So the person's inside a corporation, and no particular corporation, of course, is trying to save money as they should on their budgets. So therefore, by spending less on something which,

remember, most marketing budgets were top out, that was 8%, if so much. Of revenue? Yeah. I mean, probably go more in like foreign countries put more emphasis on brand but in Jamaica it's advertising industry that is feeding on the scraps everything else that works around me can be CEO of a company of advertising company but your bridging who are only castax I take home more than you. Yeah, I mean, generally.

You can fling that stone my way. Yeah, man. Yeah, sure. Okay. I'm sorry I'm good at what I do. Yeah, man. So, I mean, you know,

I might curse right here, but you know what? Let me not. Because the truth is, you know, it's hard to run a company. There's no going around. It's hard to be manager and be manager and founder.

You carry the idea from nothing you bring the people up it's hard and you don't get to go home you go home but it's still up on you still at work it's still in your head yeah and because of the kind of business too because like even the creative yeah even on Twitter I can't help but work meaning say I'll be on Twitter and like like I'm working because I'm seeing what moves people's communication methods i want to see what goes viral i want to see and how and why yeah yeah yeah i mean aspect of twitter probably that i don't really talk about much yes constant market research i love it

constant market research i love it you see me so like i made a concerted effort to go back onto twitter to kind of be on on the button when it comes to understanding what communication and persuasion is really all about because that is my thing and i mean i can go back a little bit just to frame it for people as how we get to start a advertising company um i grew up in balaclava saint elizabeth biggest city in the world um but small town meds and I went to Monroe which kind of exploded because let me tell you something like you're not ready to leave balaclava and go to Monroe College you see me like to understand like the different levels of society that were not apparent to you before because it's almost like you're living in like a little bubble and then oh shoot like people are

really rich yeah that's what I'm gonna say I remember say and in Monroe carries the really rich awesome yeah guys top the guys the whole spectrum everybody I mean like the dirt dirt poor to the to the body with who in parents not nothing else to do with him so just boarding school is the man you know how we go in in high school once you show some academic them say well is that a lot of our medicine yeah so i got medicine so i did sciences i remember having to choose between geo and it and i thought that was really dumb you know i mean like that should never be a choice. I mean, like, you had to tell me, say, geography and IT are never going to intersect at some point.

Yeah, well, they will, but you'll have to pick one. Yeah, bro, like, it was a stick-up, you understand? Yeah, the high school choices are really where they go back at it. Weird, weird, weird. I had to choose either business or the sciences. Yeah, like, why? I chose business because it was easy. Oh, yeah, whoa.

Yo. That was a thing, no? I said, I've been a doctor, you can learn to do what I do by yourself. There's nothing really. Oh yeah. Whoa. Yo. That was a thing though. I said I've been a doctor you can learn to do what I do by yourself. There's nothing really special about it. No man.

You could do this. You deny what I mean you did numbers not really business but it comes to you. Yeah what did you do? You did this one. I started engineering

at first. Yeah man. Yeah yeah. But you just apparently really like the numbers. No I mean like engineering is really

applied numbers like applied theory in our way so actually an engineering similar in that thing yeah then he's an actor yeah i mean he's not an actor i'm sorry let me not get a man in trouble he's not an actor he just knows he just knows the math i love numbers you see me because like me the numbers man to like kate mattson and everything there we used to mash up, but all right. I tried to sneak out of the medicine thing. You know, I applied for Karmak, um, this, or they had this course called

science and technology or something. And I didn't know that you had to do a Karmak entrance exam. So I got the UAS like crap, still have to do med. So I did med for like six months. And then like, I was like, like yeah I just like deported into something environmental biology like somebody say you you spend 60 percent of the time in water bro you get to go on trips yo I'm just like yo I'm done for that because at this point I have no idea what I'm gonna do because the doctor thing don't work out. So that was the only thing that we had been building up to for the past, what, 13 years?

So, what up? So when I left school, you know, my first job interview, my two demonstrators, like the demonstrator is the people who administer your labs. My two demonstrators, they might apply for the same job. So me say, well, this get knock. Yeah man, like this get proper knock so

at that point no way start keep party i think um i got a job as a med rep which was i think the best thing for me at the time because the med rep had to get up every day put on like my nice shirt and my pants and go sell some Egyptian like generic drugs yo you know no sales until you have to try and sell something in English bro it is like it's Arab like Jamaican man to dig that like off the bat like that you see me especially for pharmaceuticals yeah yeah but I ran that hot bro like, for a company called Airtans. Like, love them to death. Like, down on Beachwood Avenue.

So, I'm going to go to Bombson and go from there. Tyrone Wilson, that scoundrel. Big up Tyrone. Yeah, man, big up Tyrone. Anyway, Tyrone Wilson saw me writing a note about something on Facebook. And I'm going to say, say Burns you can write you know and I said yeah I know that and I said no man you can't really write and I said well from ever since because I mean like I never have tv in my house till I'm about nine so

I mean you better read it so Tyrone call and say yo I want a writer for my magazine because them time they hear something easy yes yeah man and immediately like Tyrone called and said, yo, I want a writer for my magazine. Because at that time, he had something called E-Zines Limited. Yes. Yeah, man. And immediately, like, I wanted a man that was sure. So, something, it's not something I wanted to do for a very long time. The Med Rep thing, all right, I know the island pretty well now. The next thing.

So, I was with Tyrone for a good while, like about a year. We grew that. I was writing all the magazines um you know them time there it was hot because i'm telling tyrone i sell like crazy and i think that actually got me a lot of start you know we're talking to rich people and not being intimidated by rich people because a from school monroe rich people you're used to them secondly tyrone's thing was called your money easy which i think is a precursor to this thing you know like tyrone was the first person to put out content

yeah tyron was putting out a whole heap of content he had a business show he had a he had a he had a business magazine he did some stuff with proven everything i do is what i want to do like five years prior like i'm just doing later than him cause time catch up like I tell Matt all the time like him as the canary in the mine you see me like so shit I Tyrone first get investment remember from San Jacinto yeah yeah yeah yeah yeah I Tyrone had a real like precursor yeah man everything yeah man he was first in yeah for sure so um them time they everything hot like me i keep a party name french kiss them time um and like my time split come here promote you see my facebook everything one day everyone come to me but like you know things tights and so like me i've i've him up for some something i don't know what he my pre-me because he must

see my tweet and things now come out and man say, yo, Berends have to pull up your socks now. I'm say, yo, you have to pull up your socks now. I'm just cut at the same time. So you're going to see a trend here guys. Oh my God. But a far man Tyrone will come by. You see me like fire.

So like Tyrone understand me. So fire. Meaning that me, you can ask him this. Me come up with a tagline, call Tyrone for, what was it? Guild treasure? I think it was. Oh my God. A long time me had a campaigning like that, brother.

You see me? So I think Kimala called,ala bennett from the lab anyway um so kimala called her and said she needs somebody to write a documentary for her and him say well i know a guy that can write anything and kimala is like no that's crazy yeah yeah kimala's like no that's crazy. Nobody can write anything. I said, well, try. So she met me and I ended up writing her second book, The Young Entrepreneur's Handbook. Oh, yes, The How to Do a Business. Yeah.

That's actually a great book. It's still in. Yeah, man. No, that's her first one, Starting a Business in Jamaica. Yes. The second one was The Young Entrepreneur's Handbook. Oh, okay. Okay.

Yeah. But it's the same thing the process of yeah man same thing but from a kid's perspective yes yeah it's a great book actually especially for kids nowadays exactly so them time that's in a kimara kimara's thing at the time was like education yeah like she had this thing called the business still is yeah man i mean she wanted to teach her with like billions you know you know the best teachers are always the ones that did it for the yeah man for sure for sure for sure so yeah so kimala got it into her head one day i said bum she need to start an agency because right now she's on the end

of the production line yeah and this can't work for her so she say she started taking on some more little things like bring up like me I write radio ads and them something there. So bam, I get a call to be in a, because them times I think, things tough. You see me? Like me, I write a book, brother. You know, like you know how to get consistent money. You see me? So me take a job to be a talent in a commercial.

And while on the commercial, me complain, like complain, like this ad sucks. So this guy, Colin Wheeler, who got called,, man said, what, say you can't do it any better? I said, of course. The man said, yo, see, write something. The man gave me a piece of paper and I go, shhh. The man looked at it and laughed and crushed it up. Garbage.

And fling it in the bin. And like two weeks later he called me and offered me a job, you see me? Kimala now said, boy, her plan was to start an agency. This thing, I'd show her rent, she didn't fear her plan, no. But Kimala said, yo, here I go, do your thing. That married body woman, they're still not using me. She had gone, she had think far. She said, yo, go do your thing.

Always long term. Yeah, man, go do your thing. And if, when you're ready, one year from now, me call it and me make you an offer for the creative director for me new agency. Let me say, all right. So, me go to OJ, man, me shut it, man. Like, it just come naturally to me, you see me?

And them tell me they watch Mad Men. So, you know, I was really into it, you see me? That's how me start smoking. Good show, good show. Yeah. Negative, the marketing work yeah yeah man some countries like i'm gonna start drinking canadian club whiskey and them foolishness yeah man bro like bro you know what i said what me get cleaning that spokes are and I spoke to the other guy. I told him. You didn't say you wanted to think about that. No, I can't give it away. For sure, they'll hook you up.

So, like, at that point now, Kimala just called me one year from the dot, brother. Yeah. First time, like, she had this uncanny ability to meet her. She said something happened and then she did it. One year from the dot, she called me, brother, and she said, yo, bam, so I'm going to my boss now, my immediate boss. The man said, well, all right, cool. The bigger. I say, yo, so I go to my boss now,

my immediate boss. The man say, well, all right, cool. The bigger boss now say, eh, how about a double salary? At that time, I get fixed.

I say, what do you mean? He say, you can double my salary all this time. I have my beat. Sorry, you can edit that out. Oh, man, I don't know if I edit that, but hold on,

hold on, hold on, you know what I like? You know what I like about that i like the mindset i love the mindset whole lot of people that are here double salary what but they are used to the right thing yeah so i mean them time the bro like we all live some weird money life because like them time remember the the the marley road yeah man like on marley road like we're never sure how bad do these things bro like we live on marley road so right now that we have brand new civic yeah you see me but any little video come up and them time that yo like let me just train my voice kfc so good so many work that one thousand second you understand amazing so so we are beat that so when kimala call now we say yo profile drum person a

creative director straight up yeah man and bum like on the ground me and kimala upon the ground in time there so ramp up from there now like six seven clients later god no me tired at that point yo yo i'm done like at that point middle banking food telecoms yeah rum there's no other big something to do at that point except politics and i'm have politics in my head but I can't get to it. So I said, yo, Kimala, can I do this no more?

Kimala said, great. So I handed her a resignation. She's frightened. I said, you're serious? I said, yo, I can't take it no more.

I don't want to do advertising anymore. I'm a cut. And of course, that strained the relationship somewhat because I had a plan but at that point what the lab needed was not my kind of inspiration like my kind of inspiration is what you want in a year one to three after that like you need some structure because if I'm in business mode I'm in business morning if I'm in creative mode I'm in business mode if I'm in creative mode I'm in creative mode

and creative mode is business but budget and them something that is true one of the biggest there is the constant fight between marketing and finance

yeah man in corporate constant fight so I don't think there has to be a fight but no there doesn't have to be a fight but

they don't trust people like me who can think out the two side of my brain yeah because that means I have to pay two fees yeah so

so it rough right there so like i say yo i'm gonna do something different so i took on like a road project to market something named adrenaline power i was running flow super cup administration at same time so that's when i realized that i like the idea of things that I have to figure out for the first time. So, like, the first match, I was like, I'd see. You see me? I had, like, three walkie-talkies. I had, like, a bunch of little kids running up and down.

By the last match, all right, I can do it now. A man say, you want to do it next year? No. Like, hell no. So... Why you leave that? So why you leave that? I mean, that's... Stress level's it's not practical for my mindset i

mean i have my mind around like me come out of the hot production days you know like me come out of the clara versus digital days when you have produced four commercials a day you know it's a mess because you never know when somebody might change the price you have to shoot three commercials just in case you you know what's the amount of unused commercials that we have on them thing there, isn't it? So we want something long-term now. So Campari called, well, I think Sky Vodka called, and I did a project for them in the Caribbean,

and them say, yo, you want a bid for Campari? And them say, so I'm saying Campari, because I've been working on Campari for a little bit now so they said yeah man national project I said national what so I said I'm incorporating a company at the same time like immediately because I think I did do the sky thing as a sole trader yeah incorporate as as Muse360 and pitch for that you see me pick up that I like that again the mindset you get a good idea you get a proper also the first thing the man go do structure structure

yeah man yeah so you know you get it it's business yeah like i know it all come to that you know so i mean like randy like i present myself um a particular way for a particular way isn't it like for a particular reason but when it comes to understanding just what make things go forward like you know when the man them come to you and say you want your contract but you you don't have a business you don't have a tcc like you know nothing like that no man you're in trouble at that point man so the idea was simple i understand advertising like down to a t meaning say me i'm a scientist like me can't turn that off. So when me come in our system, me start try, figure out how the ecosystem work.

So I see the big problem from OGM days is turnover and not enough new input of talent. There's no school or there's no advertising school in the country. OGM is the advertising school. You bring, yeah, like you bring a illustrator exactly so that's why i mean training exactly like i'm still gonna write a whole article say why you should buy i create and then people still seem to be funny about it like like when i understand say the advertising industry is the only industry that makes graphic designers drive audio and them something.

There is no other outlet for creative people to make consistent money except advertising and its associated things like branding and product development. So why is there an Edna Manley not just an entire advertising school? And then iCreate come up and do this now. It seems weird, but it shouldn't seem weird to people like there is an underserved market anybody can tell you that you cannot find a copywriter in jamaica yeah it's hard to find i don't know people know that's how i actually started working with a lot of the first time you introduced me to kimala well you know my table was kimala and just give me a test for that and say it's a creativity test so i was like what is this is that do it that's where let me do it i did it

and i guess it was good enough that's what i meant and that's how i got to the lab so big up jury for that um and and i mean everything after that is the story but you you are responsible then for it's a couple of people named molly car for this company is Tyrone of course yeah you mentioned who also have a listed company and doing something else like Tyrone just launched Kintyre yeah I invited Tyrone here so it's all right I don't want you to talk about Kintyre I want Tyrone to talk about Kintyre for sure for sure but big up Tyrone for that so it is just like how Kymala is a whole lot of people you know same way as a whole lot of people I see you the same thing. I see you carrying

a whole heap of people. And that was a part of the stress for me though. Go to the art show and see them and hire them on the spot. You know, stuff like that.

Yeah, yeah, yeah. That causes two problems. There is a climatization period that your client is not willing to accept. Second part of it is generally, you feel beholden to these people like and they are your people you gather your troops and you tell them when you get them up every disappointment that

you have to carry back to them is you have to carry disappointment back let's build out i want to carry my wife i have right i know same way i mean that's what changed but oh oh that's what you're saying that's what you mean you're talking about you jump around during time yeah I was going to say this is after Muse

yeah yeah yeah so you said you're not an investment with Muse because Muse did go ahead and get yeah yeah but I mean

you still manage yeah well manage the money sensibly so let me jump back in time I mean in terms of Kampar gave us that platform because they had a thing that they they wanted to call it show your style or something like that. And I'm listening to Drake in the bathroom and I said, all I want does pop style mean so even though it's a completely jamaican term everybody's still on so we said wait this must happen so that's how compare pop style came out

and we said all right so basically my legend as you know started to grow along with compare so it was a nice little segue at that point. But at that point we had two employees and mid year we're going like 40, 50 million already. Because I was saying, if I'm not gonna do work, I'm not gonna work for no $1 million job. It better be someone who works for some $10 million job. All I have to do is just be the booking agency. So two employees at the top

and we just use the freelancers. Because remember, we have the same problem where some man just don't want to work in an agency. Some men just don't even like the sight of an agency because they're traumatized. So my system was just remote in a way or getting a co-working space like in Barbican at the time and so everybody just followed.

And that's how it worked. And that kind of volume attracted two things i mean at the time we had interest from about three parties for investment why why why the one that we took was most interested was because it was a segue for me to get into pe because that is my goal because i start focus on private equity yeah i start focus on pe when like i realized that these guys um from andreessen harvitz where like their key thing was to work on the brands themselves you know like they would come in and i mean them have all of them analysts and whatnot you know but what i'm coming sometime and fire the ceo but them come in and change the brand and make sure this thing becomes sellable become really product oriented and that's

what them leverage as their equity holdings their knowledge of growing a big brand so mess about me i grow a big brand every day i mean like we are talking about so why we couldn't do that for a larger chunks like why am i working eight work for the 8% of the pie? Why can't I fight every other man and step on like a grapevine? Big up Alex anyway. Why can't I step on Alex? Because like that's what the system fosters. And I try never to do that. Like everybody like me stick on them and they will try to be at least be

cordial and fair when it comes to that market. But that's not where I want to be, bro be cordial and fair when it comes to that market but that's not where i want to be bro is a man like if you tell me something i forgot to campaign for the rest of my life man it better go back to country and they go teach me nothing like straight because like that that segue into pe is where because i mean enough disrespect will get us creative you know once money say you're, he'll take you serious again. Straight up and down. That's what you mean.

Straight up and down. And it's particularly offensive to me because he's a trained scientist. So, when a man is going to say, you're not being logical strictly because you're a creative. Not because of what you're saying. Good luck with that. you're not being logical strictly because you're created not because of what you're saying you know them yeah man so that's a segway and as we said coming back up to time right now if the segway is being hampered by what i consider to just be i mean just my just never work it just didn't work and everybody have different reasons to stay put,

but they just don't match mine. So I may seem like, wow, he really did that, but it just doesn't serve me. And I mean, if the new guys in are new guys, then we'll see and the door is open for do anything you want to do with that company as is but and i did it on emancipation day so i don't know if that shit was like ah wow oh wow august one yeah yeah yeah i get that but i mean at the end of the day on two points me like i believe as a bridge i believe in in people i mean at the end of the day on two points me like i believe as a bridge i believe in in people's happiness at the end of the day you know i don't believe in building something that make you unhappy yeah because of attachment yeah because then it's not it's not something it's not it's not a job it's a job you get me yeah and if something was becoming a job and you

don't feel like you're happy they're doing it and it's something that won't take so much of your time because running a company is stressful it requires love in order to do it the way that it needs to be done so if you take the big step that's a step i hope a man might be afraid of no i mean it's what people really afraid of is a man say oh yeah i mean people i look for my word from it. Like, I was saying, oh, I heard them tweet, so Jamaica needs a unicorn. And this brother tweet me, I say,

oh, I should lay off the weed. So, man, I say, on a serious note, like, me don't know if me should be disappointed by a fuck, so you don't know what a unicorn is in a business. Or maybe offended, say, things, say, oh, like, I mean, it's a weed that I was talking about. disappointed by a you don't know what a unicorn is in our business i really often did say things like i mean that we did i watched let me help people let me bring everybody up to speed but from from the back to the front so the unicorn is like one of those companies and the us market that grows over a thousand percent you know yeah yeah yeah yeah so start up to so from nothing something yeah i call them unicorn companies um

i should also say andre scene horowitz because some people just to cut down their water games after getting yeah that's a private equity firm in america they do a lot of tech work so they own everything from i think pieces of facebook to to the skype deal yes to to their own arm that that shaving company that the black guy owns dollar shave no that's the white one oh yeah the other one yeah the one that the big boys bought out the other day yo so i mean bro like it's not like i have malice or anything with people it's just especially summer because summer is when like i got i got the opportunity to do the bunting campaign and as myself i always wanted to do a political campaign so this is the chance that you got to

okay so you see the dream workout yeah you get to do your work and you worked on so this is beat up bunting's internal campaign yeah yeah yeah i mean like that one because i'm not telling a lie randy like when i met the man, I didn't even know what I was expecting bro, but the man is an engineer, like you and I. So the man has brought down some things. And also gone into finance, like you and I. Yeah, yeah. So the man has brought down some concepts and the man has reasoned with me for three

hours. The man come down to the office to talk to my team, end up spending like three, four hours. So every week I have a good bunting story yeah yeah yeah boy no one no one is the opposite around right because we recorded around on the day when when that election happened but even before that election i think what's important is to talk about what went into that election because a lot of people don't know that a lot of people however are impressed by how energized and how energized the the the campaign that campaign got the pnp the young people especially with the party i mean and revitalize it within the party and it was a new way of communicating

there was a new way of of presenting leadership to the people for sure he did a big deal i think by moving away from some of the old ideas that don't necessarily fit no i mean he's a very practical man you know so like nikisha birchall who is um his chief of staff like she is i'm like 30 i i don't even know i wouldn't presume but she's young like us so she brought us in i mean like she took a big gamble because we came in backpack shots and and stuff because like i saw where they get militant from them time they you know be a shots where we're and so i'm not happy yeah and they take us they took a chance but brad pascal right who is trump's um communication chief right most people don't know him, but Brad Pascal

is one of the two people that tweets from Donald Trump's account. So, even that layer of surrealism, really, that people think that it's always Trump tweeting, but there's another guy there, that kind of messes with me a little bit.

That guy... I don't want to go down... I that's that's that's that that guy i don't want to go down i can't go down that road that guy has he he makes typos yeah like trump exactly every single thing like the the voice has to be on point so not sorry well i obviously i don't know yeah but he has to it is thought of that there are mistakes that aren't mistakes yeah so he deliberately makes a mistake for sure they speak in a certain way to send a certain message for sure bro like so even the all caps thing so brad pascal had never done any political work before trump so he was like there's fundamentally no difference between selling a product and a person so that emboldened me to say fundamentally especially the fact that what we're trying to sell is or create is a movement of you know like

change so symbolism becomes important you know the rise the arrow all that stuff design plays a big part in it and why it was important for us now is because we can show that creative can change the future of your country meaning say a poor campaign don't make you stand up and take notice because oh we did it in a dinner i don't randy what we did in a bro like and you can see it you know like nikisha from the front because she's a social media guru yeah and you know so me is more of a traditional media kind of leaning kind of guy you cut your teeth yeah so of course we love billboards so you have to put up a billboard out

out um something there highway i think i't even remember whose idea was that. Because at the time, I think, you know, I don't care where the good idea comes from. Once I hear the idea, there is nothing that I come up with in that campaign. In terms of the name of it, the slogan, nothing that me actually come up with. Well, you acted like,

you acted like the creative lead for a company. I guess it's in your blood, yeah. So you did the same. You put together the good ideas to form a good creative. That's it. Time-wise, how much time you get to do that? Because usually you get a lot of time to work on campaigns.

No, no, no. That was quick, bro. That hit the ground running. You did this while you were supposed to be also going through the stress of the SSL. Yeah, man. At the time, I would have draft up the initials emails and because i had offered to buy back um shares and stuff and in in news yeah so you offered to buy about the 51 yeah yeah yeah but yeah 51 they have full they have control in yeah and board control and all kind of things so it was more of a symbolic thing because we're like if listen man

it's simple if may give up 51 percent make you and i worry about the same thing what we don't worry about we may have 100 percent it's that simple as it make you and i worry about 100 and i take 100 at the risk remember say even when even when we got the investment you know like it was a struggle between you pay these bills or put on some money and save but remember bro everybody here say you get investment so everybody i come knocking every man i say yo i remember these are contractors that sometimes you even pay cash so you kind of know what kind of transactions them that we are dealing with right it's a bad money you see me like the the industry that we're in requires people that understand the industry and understand the nuances that you just

it's people-based bro what you put into people is where you get out and you see if you put in uncertainty and them thing that then you get out uncertainty and i am just more decisive than other people but i even mentioned the percentages how because we did have had 51 which i left you 49 no that would have left me because we had another partner so like i was down to like 20 something isn't it wow so associate yeah so that's why i said there's not much incentive for me to go through the pain I said there's not much incentive for me to go through the pain and I mean it got to the point where your company anymore I mean that was always the agreement it's not like me I tell anybody said me change my mind but may I say the circumstances yeah it's like a job yeah just like a high stress high paycheck job yeah and i mean that's how i would see yes

yeah to me to me 25 percent of something you're almost locked in do you still own the 25 percent yeah i still do but like i'm willing to i'm willing to go back there and create an agency hire structure and leave it alone that's how much we disagree we disagree fundamentally on on what the business should do to make money. What do you think it should do? Products. What's your vision? Products.

Hard products. Yeah, man. When you say products, what do you mean? What kind of products? Products and services. Because, all right, the deal is for them to get back security. Because remember, you're investing in pure people. That's dangerous, as you can see.

Yeah. I remember you're investing in pure people. That's dangerous, as you can see. The only way to reduce your risk is to use the power of those people inside you to leverage hard things that people, general people, like to see. You see what I mean? So let's narrow it down as far as T-shirts.

If you're going to get them to design T-shirts and sell them, that's even a better plan long-term than trying to get clients. You will always run into the same roadblock after a while people just don't want to work on the same client over and over again there is a limit ah that's the the curse of the creative so i didn't air quotes but yeah the curse of the creative at some point you just need to move away from that yeah but if you only have a finite amount of people inside of the industry because there's no addition of new influx because there's no school, then you have a problem. So like products, and I'm telling you why products is the end part of it, because how

we structured the entire pitch to even get investment in the first place was Tyrone's model, content. A content move products in so set up a content network get the attention and leverage the attention so that's why we bought a stake in night to fix because night to fix have over a hundred thousand subscribers on YouTube then be and most of those are from the diaspora so already my mind said well if the money I talked to foreign who else want to have to find great grace most want to have to find so that's all my mind working because again I'm a biologist

my office is the ecosystem is him like an engineer see the structure the chemists see the particles are holding something he's a biologist may look on the ecosystem whoever eat from what and how it will flow back on to me the problem is it's hard to explain that shit to people well I can understand the secret is to care heavily about product heavily about the site the part of the product cycle that you are involved in our pushing but also ensure that on the back end you of the product cycle that you are involved in our pushing but also ensure that on the back end you handle the business because you're right after a certain point it does require a lot of good faith it does require pumping money into something hoping it work yeah man so that's

why i like for example which is why it's important who is behind it so for you to be doing that seeing that as your vision for the thing and then somebody who is pumping money to you and then pumping money to that they might have if they're not on the same page and trust me it's not on the same page because i say generally bro and even it happened to my friends your brain just lock off when you're marketing can you feel like say oh it's some hearing theory thing that oh yeah you thing that you pull out of your hat or something like that. So like, I'm going to pitch already brother. It is.

It's just that that's how it's made. No, but I don't own that thing, but like, all right. It's not just pull out a hat. Well, you and I work differently. So it's very funny. We work similarly, but we work differently. I'll let you go. Yeah.

So like, Bukam is a... Alright, so environmental biology have a whole heap of data collection. You have to just look on books and call them foolishness. I know foolishness. I really love it. What do you mean, man? So, that amount of data collection

give me a good appreciation for data, but also when for this, I say, you know what? We can find out what people really are saying. So, for example, if you're going out on a bar and do a survey and line up 100 people and say,

why you drink dragon hot? Some of them might tell you they don't like it. Some of them might tell you they like whatever. But you sit down with a man in a bar ten times. Don't stop at ten different bars by yourself. Buy a craving, light it, ask a man a question and buy him a drink. And say, what do you want, hot or cool? And he'll say buy him a drink i said what you want hot or cool i didn't say hot i said why you drink your hat then you find out say you know say time's hard

and the drink lasts longer when you're hot that changed your whole marketing scheme you know completely because if you go there a hop and taste man if we don't have money we're not drinking cool man i want to you but and that's an example because like we're not sure how that skill go but you see how that can cost you millions of dollars on a run campaign yeah so i mean i like how guy like i say you know like anything and i make sense on a larger scale we understand say if our principle is if we can grow a small brand into a big brand why we can't take a good decent company with a little brand create a big brand out there and say come guys we'll go into the market because i know your brand match your product but there has to be a little part

in which the brand gets involved and that's where i want to come in that was the structure of all these things because when we come in and the brother me I say we are reduced risk mega by a piece of our in fact events company quick but let me tell us something there's nothing you want to lose in business like credibility you know I go to a man I say yo 30% the man agree handshake yeah I come back a yard and say well me need 20 20,000 us us for this thing that we have report well you make a deal like you make several deals bro like dog like last year i have this thread on my twitter of stuff that we did last year yes i remember that yeah the man made me feel bad

like just things that we're doing while doing agency work meaning separately because that was our mandate brother we hired people for side projects meaning say call it so call it so we forget cabbage january we'll get cabbage august wow so therefore that changes outlook so we are on a hot brother man i thought i'm me hire someone to do some long-term things, but they end up doing some short-term things.

My client, I say, yo, we're going to fire you. I said, just so you know, me and work three times, we are losing money upon foolishness because those people is not brought up.

We are working with our own house in New Kingston, brother. Them time there. Like, my virgin could have paid, like, my virgin lost his roommate and we just move in and run the office out

of the right of the house. Right? So, we'll keep things low and tight, brother. Because half of our rent is much cheaper than an average car. Yes, he managed it expensively.

And the internet was super fast, bro. Isn't it? And there was like a mango tree out back there. It was crazy. So, we run through the year but i had like by time investment come on like like now it's time to fix this back now restructure fire half a bag of people and that rough got them same people that you work with man yo like someone call me some

things brother you see me i say like um remember like i have some money for a certain supplier virgin still but as a man here so we get investments a man a man said i invite like we couldn't rag him still for his take i haven't we haven't been a while for him still as the man said the investment one goes up remember my thing here so yeah so you know this is a year i know in a brother like my attack best of times the worst of times because when the personal side like like let me talk tragedy like people are dead left right and center like you see me like family and friends yeah man like so like at the end of the year you know that i'm going like about 30 cigarettes a day you see me yeah man you know bomb hospital like lungs collapse all kind of food yeah man just lay down and the stress seven day brother so like so my doctor goes out and

she like she hold my chest and she says, yo, stand up and walk around the room. So she put the stethoscope so I can't pronounce the word. And she said, yo, how are you walking around?

She said, yo, you have the chest of a 60-year-old, man. I said, well, I guess it's time for lie down. And like, my wife jumped in, brother. And my wife... Yo and my wife because she

big up management yeah man real management big up management so management just go work isn't me like management

quit her work because she used to work at Toucan another agency and she go run the agency and she get it for run like a

real agency because them time there so she she hire restructure and by the time I come back now

there's a bag of things man you see me like little little things board this board that and I said to them say

well because of that I'm going to talk to them because of that I'm emotional and only emotional people talk about

their feelings well they said that about women also yeah so I mean fuck it but like I said to myself, say, well, as me say,

it just don't make any sense. 25% I profit, 100% I work on them stuff, man. Plus, additional foolishness on the side, bold and beautiful on them, like. Like, me, me not have time for that party. You see me? Yeah, yeah, yeah. You can check my records. Like, it's very hard for that party. You see me? Yeah, yeah, yeah.

You can check my records. It's very hard for me to talk about myself from a biographical point of view. But you can check your record. Anything you ever see me do, biggest campaign, run campaign, Guyana from Jamaica. Biggest campaign ever. GTT, go look it up. Yeah. You understand?

I have the receipt. campaign ever though gtt go look it up yeah you understand like we have the receipt them so like but they even understand how some people like i make it seem like me get weird all of a sudden i've always been this disagreeable that is true that is true he's the man start the podcast you know that because subtlety him says i sigh up let me tell you the side you know i started to say if he hate me i'm gonna miss. You know what I'm doing? He will cover himself. So if the next person I say, yo, so you're going to run the thing.

You know what I'm saying? I listen to the thing I hear first, you know what I'm saying? Right? Man, he's tricky, you know? And then if say, so you can say what I'm saying to him first. So he knows too. Right? And then me, so if none of them see me apart,

they can say, no Dre, don't tell me what's going on. People in the arena that disagree, but I think just want to be friends With everybody Just live good And live good And that's the thing I have right now

But I'm not like that The thing I have right now is Just live good And we live good There's no sense in being angry With anybody I'm like that You free up yourself like that

I'm like say you free up yourself You free up the company Yeah man like me I prefer as I say I'm okay with everybody Thinking to me I'm a crook I'm going back to country

because we are fine, you know. Yeah, but that's just that. Because for us, all people live in a country and a crook. No, no, no, no, no, no. More crook than town and country. No, no, for sure. But when I say me, it would be a crook

if I borrowed them cheap and they had them something. Oh, God. But I'm saying to you, bro, like, business just seems to run by the same thing where everything else runs

by the same thing in everything else runs in Jamaica. Badness. Some business, not everybody, but I get you. Yeah, not, not, not badness as in

stab your badness, you know, or something, you know, meaning to posturing. Yeah. Power moves. You don't have to,

but. Other kind of something. And. I think it's where you were. Exactly. I mean. I think it's where you were. And,

that kind of aggression Randy You know me from FIFA That is aggression If you tell me I can't play FIFA Yeah We're going to have Nights of playing

Of me beating That interview To make it better than you You understand what I'm saying Like Big facts Yeah man You remember

I can say something Within what I'm calling Finance Twitter finance Whatever I am sure That I am the best At FIFA like big facts yeah you remember pause for a second say something within what they call it finance twitter finance whatever i have i'm i'm i am sure that i am the best at fifa anybody have a problem with that dmm no me show you all gone big man thing right people waste money i waste my money on fifa all right if you think you're better than me at fifa link me let me know i'll

show you that you're wrong if you're in finance i'm definitely the best within the finance the jamaican circle definitely they're probably too busy to play fifa anyway i mean i'm at the time i had to sell something at the playstation at one point but you know like when i was over here like listening to the previous podcast yeah yeah yeah what i realized is that twitter doesn't work for me to follow like when you guys talking about it it's much easier for me to follow you see me when you're not about the the flow of or like what are the ramifications of the of the access sale and whatnot ah yes so that so people listen what i heard from the other episode i was talking about the access episode but you'd have also figured out if you're sensible that dre

was here then yeah so we recorded right after yeah but like me goss up hommison and so you don't follow it that way on twitter but you get to say yeah because like on twitter you just have certain conversations that are designed not to be productive like somehow meaning it's almost like you have some people who say you know say we're on the up to something I like it you know I'm sure so bum we're gonna try figure this thing out and it's the figuring out that slows down shit yeah the worst part you know what you know it is what I think I must be annoying to people it keeps looking like what I say I'm doing is what I'm doing. And we can't figure out what the thing I'm doing is.

Like him say, if I'm doing something for pay, I'm doing it for pay. If I'm doing it for free, I'm doing it for free. If I'm doing it for charity, I'm doing it for charity. But we can't figure out what the thing underneath is where I'm trying to get money from. It looks like I'm really doing what I'm saying. It's fooling them so much. I can't figure it out. If I knew all along

that this would work, I'd do it long ago. Here's's a secret i'm literally doing exactly what i say i'm doing yeah but i'm not hiding anything i don't hidden the same thing but you're right people i said that to set at a point that you brought up when you hear us talking is one of the things that i am doing i'm literally taking a conversation that people have that used to be a different world and I'm turning it into the world everybody else live I don't think a lot of people on Twitter who talk about finance realize that they naturally speak in a way that alienates everybody yeah I know that because well because a lot of the work that you and me do see me back in the day the same you have a bring it down you have to break it down for the market so that's all I'm able to happen

to know what I'm talking about so the next thing I get get beaten all the time is, you don't know the reason why I'm talking about. No, you would know because you know me that I actually do know what I'm talking about. But yo, the truth is, what me not like about the finance twitter part though, because I remember saying me as a blackjack man from back in the day. Like in my 20s Blackjack I might think money becomes tokenized once it is loaded into a framework like Blackjack

and like the stock market and once it becomes oh no those two things are not the same no no no not on this podcast no no no of course

but I understand what you mean like once it goes into a system other than what you are familiar with it becomes something other to you almost like a game yeah so if you think people are good at it you see me the same way you see a man so them think there's some magic that randy is applying and that magic thinking is dangerous

you understand what i mean i say so yeah if it was magic it would be yeah so that's why me use the blackjack thing because it's uncomfortable for people to think about it in that way true versus money which is a natural taboo so it's uncomfortable so immediately people kind of get on edge about it but then you can have the real conversation which is if you think about money not like money anymore are you making these decisions correctly like are you following your normal kind of something are you being we can remember you know crowd pull is a hell of a thing you know and people hate to talk about their losses but then promote them wins a lot although i think people think that i i hide losses so so it there has to be that side the conversation that yo listen man we are in a

prosperous oh you can't say prosperity you know because of the bonding come on no no no no no no i am not more intelligent than that this is not about something that this is about that that that word me say whichever agency came up with came up with that man me say brother because I hate that you know literally was a true brother in our say I because you can't propagate it you listen to that song by. There's a song by Junagang. When a man say, no more suffering at all. And he says prosperity in there, brother.

Like, I mean, I say, so I wait. Like, Junagang, they put him on them side too. Look how he said the word. So that is how, that's why I keep saying that it is dangerous how we are being programmed to be polar.

Yes, but you, you,, but you're perpetrating it. No, no, no. I do it jokingly. No, no. That's how you perpetrate ideas, through jokes. You're not going to fool me. Yeah, but I'm not going to say it. Yeah, say it. Say it. Say, show me some power. No. What did I say? Your name right? No, none of them. That's the thing. I can literally just say yeah yeah

yeah I mean here's the orange thing which say the orange is this which Peter is this I mean I will say congrats in my view as a British I can say publicly since you have said it I was proud to know that my brethren is working on a campaign like that and to see it energize that party right the people i know who

are labor rights talk very who are staunch blood devil labor right all the people within the party looking at it i didn't know they were worried because it was it was a new face to i well i don't want to say i don't understand a familiar face no it was a new face on something that needed a new face badly but but of course i think i mean it's me looking at an external person i know the danger the danger in quotations of image but i know the power of image also and i know that historically at least i mean i was born in the 80s grew up in the 90s just like you yeah we we we know say we're born come here about black man time now and we're here to see it says evil so we know the power

of of an image of suggestion right and bunting i think was framed in such a way to bring youth vigor but sense but business like which was i think a match to what the jlp has been bringing in terms of that right with the prosperity thing not just yeah with prosperity but not just that with also the look of how yeah no yeah everything has been clean everything has been up you know even the things that are bad are handled in a way that we haven't seen before so i don't i don't really bro like yeah i don't see i don't see right now anything coming out like that right what you brought i say to the burden so i have to tell you officially congrats because that campaign and putting it together anyone and having it having it delivered in such a way because yo menace menace you want adp on tv you know i

heard it was there and i hear the things i did but everything i see through my phone whatsapp twitter so like that's the power of like the framework i say yeah no no exactly the power the framework you know because as i say the boss he trusts his staff and his staff trust we because if even though i'm not calling my people maybe they're not too comfortable with something but like the people who work on this like my attack them go all out in terms of trying to see if them could have really influenced it. Because, you know, I mean, I found it so, even the man them,

like, when they set up for the show, them man they start talk politics. And I think that's important. I think the middle class don't talk politics and it's silly. Yes. In Jamaica, the poor people and rich people talk politics yeah alteration ultra poor yeah i mean like that doesn't make any sense so i was glad when my team

took part and i'm yo and i say whatever result i just think so i just kind of happy say nothing no big riff or anything like that everything is good yeah it's good i like that i like that yeah like big people bro yeah i like that i like that so i like that new face that things has been happening like i said i was really proud to see you yeah and then and to know that that's something that you do to me i can't tell it's a successful campaign so yeah so to to see that to see to see that him get that sort of effect and that's coming right after you would have finished right after you would have finished a rough time with the exit no i mean we're just doing it all right but that's the thing you know i keep going back to the fact

that we can run wholly for multiple things because of how we're cultured to run different campaigns so i mean and just to kind of show like where we are right now are where i am this friend on company company thing as i said inside dropper cars my grandmother thing but can we apply this creative power to some other industries that's the question i ask myself you know all right but then let me ask you some hard questions so let me let me ask you the hard questions can you take the lessons that you've learned from the Muse 360 experience and apply it to this? So for example, I know that when it comes to creativity,

you have it down low. So that's a big lesson that we're going to take from that. All right, but not just now, but that's a lesson that you're already good at, right? And I also know that you're good at running multiple projects simultaneously, getting right people inspired and putting them together what about the hard side of things the numbers because you started by saying that you were like you woke up on a city numbers that

frank to me here say you and me find the number same time and you're within the company so how what lessons have you think from that in terms of looking more on the hard part of the company because at the end of the day the financials are the company yeah so that's where went wrong because you give up the hard part because you say that's the deal a bigger entity comes in to manage the stuff so you can go do what you need to do so that's the first thing that and it's not like give up like we don't know what's going on. There's no responsibility that I would absolve myself of. I see how you can do that. But there's no way that I would agree to not me picking who is my accountant.

For example. So one of the lessons you've learned is you're more more direct control over who handles yeah man i mean and and the bigger thing is that i don't think i will act as a ceo for any of the ventures i don't think i'll go act i see you i mean in any future venture no but if you're leading you're leading it don't matter what you call yourself it doesn't matter what you call yourself exactly so what's the issue with with the title then no no it's it's not a title you know it's like i keep selling i'm gonna say it on air too you see me like shoddy powell and my perfect foil my perfect counter yeah big up shoddy powell anyway you see me like if it's a sports and then we're not calling it um tampering

yeah i don't recall it tampering but shadi powell no bank a bank she grew up in a yeah really but she understands say yo sometimes the creative youth i mean if it go bum bum bum so my goal in these companies nowadays is start up with the idea get the people together put them on the framework get the infrastructure together i mean i have a really our paper to sign um that would start out the legal part of things considerably so what i want is the same thing i've always wanted a network you see me so all of these companies that we're associated with now all the things that we're doing is all a network people have specific functions i have a post-production company lined up that we start funding um almost two months now and post-production for people who don't understand is video production.

Yeah. But the reason we start there is because that's what we want to leverage first. Meaning say, oh, so you own a real estate company that have 17 different

or something. Oh, sure. So we'll start filming them for you and put them up on Airbnb for you. Ah, so you're like, you're almost being a gap company

where you're bringing offline companies online. Quick marketing, but you're... Any... In other words, using the skills that you perfected using the bunting no over the over from kimala oh yeah the decades without me i'd have seen we'd have seen some elements of it there you built a brand essentially in weeks so like strongly so that's what people and um need to understand that because of the speed of pickup. You could bring an event company to us,

a farm company, an agri-tech company, stuff like that, and we start rolling out how we plan to rebrand these things, how we plan to bam, bam, bam. I don't... So, for example, I tell people, say, we have 600 acres of farmland that we plant.

Yeah, people are really freaked out by that Gleaner article. Like, people are like, what the fuck? Yeah, they're trying to understand why you're doing it because it seemed very confused. Like, what are you going to do? I know that that was a poorly, I shouldn't say poorly written. Let me say that it looked to me, because I don't know anything about it. I don't know what I read. I read it the same time like everybody else.

And what it looked to me was like, you know, somebody it other than what i read i read it seems like everybody else and what it looked to me was like you know somebody write a full article and then it gets edited by somebody else pieces don't really fit together you're not making sense like that's the risk you run i mean like kind of doing those kind of interviews but prayer mercy tell you yeah tell about the 600 acres and and what you're saying how it fits in yeah so remember guys my thing is has always been we don't get the respect we need because hard for a bank can't even borrow the money as a creative agents yes so yes yes yes the creative side of things need it's hard to get money so we need some tangibilities so when me got to now and we have 100 acres where we already been supposed to go start work because the farm is already there.

Livestock. You have a next 200 that's been run already. You have a next 200 up in Mavis Bay that's been run already. And you say to yourself, all right, how do I get creative to get a piece of this? And it's kind of easy like efficiency for example you get one company and i won't call a name no but we contract one company as farm management i'm talking when you put these guys up on the up on a slide then money i do agriculture greenhouse everything for years and you say you guys I am going to broker 30% of your company

in order to run all my farms. In return for that, your farm management company starts to manage, as opposed to 100 acres, starts to manage up to 10,000 acres. Potentially. So that's the incentive for them to come on board. And all of a sudden, I still don't know anything about farming, but my farming get done. Because the

goal is, if there's an acre of land and the value is X, if I'm able to add the efficiency, the technology, we can improve the yield and the efficiency and the conservation by 7X. So all of a sudden, we're already up 7X. But can I the technology we can improve the yield and the efficiency and the conservation by 7x so i have a certain way of setting this but can i know create a different product from the crop that was being produced instead of the produce so can i create a product instead of a produce

so on top of the on top of the existing revenue line you have something else so it's like i'm a farmer but i also have a farming show precisely i understand you completely so and god bless me now you know all right the universe or whatever you believe you know because somehow the universe has said yo see some youth they was perform but as they come out for tours with them gone for them farm since a young businessman i will start up our next two acres. Here's a guy from Ghana. Like, I met him on Twitter, bro.

Who, Monroe guy, funny enough, I met him on Twitter. The man I show him, I say, yo, we might have X amount. Ghana or Guyana?

Ghana. I don't want Joe Biden. Yeah. Yo, big up Joe Biden. Not at all. Not at all. I don't rate him.

So that guy goes on out and show me, say some permaculture. I'll leave something there. He might produce these little, I was telling four boys over there, some of these little alfalfa and kale and stuff like that. Yeah, yeah, yeah.

Quick. Yeah. But watch me. If I can drop it into the people's mind in a way that makes sense. Yeah. I can drop it into the people's mind in a way that makes sense.

It's pretty much like them people, everybody like your acre country people are working on this right now i'm a one year old girl my granny has this essentially they can literally contact you and you can get a farm management company in to say yo as long as you can show me so you own the land and you can allow us to set up there i have someone who wants to grow a certain crop in this place if it's in the mountain i have somebody who can do coffee if it's so if it's in the plane somebody want the peppers or the alfalfa or the kale or whatever so like there's a guy as i said like hold on you don't see a 600 mafiga credit yeah when the cleaner article came out the people in that thought your 600 acre idea was rubbish i wonder what them feel now because richard hasn't

just announced how many he wants the thousand acres in clarendon and nobody thought richard has an is crazy and i'm sure people know that richard has an is not going to know i hope i know mr has an yeah is going to is not going to be down on the farm every day himself so obviously he's going to have farm management but i'm sure they didn't look at him and go what the hell is this versus you when you said it so let me get no let me give credit as somebody who thought what the hell is this apologies bigger you were ahead of the thing keep going that's why you have to keep it yeah no so immediately randy as i saw the thing i'm gonna say yo i'm sure some is on used to go monroe ah i'm a i'm a reach out to them um or the monroe old boys association

and that's why if you do service you think i want time to drive from town go monroe go speak or go like just do things at the school and them something like last year i was the mc at the hall of fame them like a thing that because you call a man and a man i'm saying at least now as a youth would do something they will at least listen to what you're saying yeah plus you've done a lot let's not be fooled you build a company from nothing you got you went into an acquisition game you still own your shares are you building something else you run a campaign that i believe it was left to the whole of jamaica

at all of the pnp within jamaica to vote you are definitely one in my view um so yeah i cannot that i cannot that so yeah i cannot i cannot that you put work in i like that you put work in as a youth that that i used to get trouble in school no i mean my issue is that i've never learned to look like i'm working i have the same thing i talk like i don't know what i'm talking about so and the tattoos don't help i don't have any tattoos give the people some tattoos before we go. What does that mean? Is that, as you have a tattoo, people are not looking.

There's nobody for them to see. Yeah. And your inside palm, that look like, is that in time? That Justin Timberlake movie? Yes. All right. All right. So, here we are going, brother.

I want to know, bud, man. I'm most important. So, to tell people, it looks like a digital clock, but all of the digits are the same. Eight. Like when a clock totally maxed out yeah man so in that movie your time is stored on your hand yes and the functional thing the functional thing that i took from that movie every poor man i move fast too fast every poor man i move fast every rich man i walk slow you know what i took from that movie time is money yeah yeah watch this that movie's real life

right now yeah it's such a good metaphor but but the rich people are moving fast okay they take the time to slow down but they are moving fast yeah but like they're moving fast mentally in a way or like making every second count they use all the time heavily and they've been present you understand that so like even even that message and i say i am okay with the repercussions that i get for acting a certain way or behaving a certain way not using the queen's english whenever i feel like and everything because me remember one time i go over a client and i have my nice little boots and a t-shirt and some ripped jeans. A lady pulled me, well-meaning lady, don't get me wrong. And she said, you think you're fucking Kanye West?

Wow. Come on, man. These people need to see you. You're a young man from a country I represent. And for like three years, I wore a nice button-up shirt. And then one day, I said, you know, I feel like I'm rich. And then I started wearing shorts and them something about money yeah and it wasn't even like like after wearing like lighter clothes yesterday i said but we live in a tropics you know why the hell why them have be that yeah

like me i said tropics living there and as me say like don't get me wrong you know it's not like me don't know something i wear to people you people my mother finds it very very weird my mother complained all the time is it so we understand that we present a particular way and we're okay with that where i mean i like how when me sit down in a boardroom now and me i do my slide them and you're still not take me serious ah because they're my judges looking at the sense yeah yeah yeah so yeah i know say i'm inside of it i get it so therefore me go farm them because yeah because even a farming if i some aboriginal have a brilliant idea for real estate right now where him say oh if you can raise 600 000 who cut you in if you can raise it sir jamaican you're mad oh let me tell you something if you can read 600 000 don't get cut into anything else do something on your own no man i mean like the raise because the thing is with my thing, the friend and company thing.

Yeah. My grandmother, them always say it, and it was always true. Friends hold me back. You see me? Hold you back? Yeah, man. And it's not like a bad hold back. Oh, because that's kind of hurt.

No, like, they keep me in check. Like, if I was a single-minded youth, I'd be in here a long time, man. But some boy get crushed. Yeah, man. Some boy get get crushed. Yeah, man. Some boy get caught wicked. You see what I mean? I'm not really, I mean, like in business.

You see what I mean? I say because, like, bro, remember some time we're in with the clients, like, I get you,

I get you, I get you. Because the quality where you're known for is hard to pull back. I said the same thing to your public on Twitter. When your thing came out publicly, say,

you stepped away from SSLVC I said at the end of the day what they've lost is the brain of the company anybody can have a body but very few of us seem to use our brains and that's the leverage

that and it might sound I mean anybody can take it but that's the leverage I had in my head knowing when I sign over 51% I know it's the worst come the worst. You still need it.

No, and if it still needs me, the worst come the worst, I cannot leave. I get you, yeah. Yeah, like worst case scenario, everything goes to hell. I can just go and sit down in my room and write some articles and survive half or something. And remember, know brother i'll have money to eat sardine and everything just to practice you know look one way no matter what yeah man manage the lifestyle that's the most important guys

who have been listening to this episode you haven't heard any investing info let me give you some investment input today there's one tip you get from this manage the lifestyle and everything else can matter it don't matter how much money you make how much you spend is what dictates how rich you are yes sir every now and then i take a picture inside the bus to show my friends that you i'm taking the bus today i'm absorbing the poor oh my god you're sounding very privileged it's only very privileged it's already very privileged yeah constantly yeah never tried to be too far away from anybody yeah no but i don't even own my own car but i mean the car too much to say boy if you take boss i'll take the bus sometimes for us remember so you know you know

regional well it's like yeah i'm not a countryman so i'm gonna deal with the bus thing you know yeah like and my parents never said me come out of town for tech boss you understand oh yeah boss when you leave town sometime, you hear them talk about return switch? Yeah, man. If you actually get some money, it's easy to start to feel like you're switched. So it's always good to maybe

learn yourself. So nothing wrong with that. No, man. Let me tell you something bad, man. Well, you said the same thing. You said you're out of the world because you're not going to teach. Right now.

All right. Right now, bro. I said like a CEO of a big thing and ex-CEO and current, I don't know what you call it, a friend and company. Man, hear what I'm saying, man. Randy, we have figured out that us, men, women, coming up right now, yeah, like, we are here generally now,

say, in a little space where it it weird because the value change the value systems change yeah what has matters back in the yeah yeah it's weird even though my mother i can't explain to her no it's impossible brother so franz with us i've bigger friends every every time you see me like france say um in the state one day said the value of real estate was 80 percent in the 50s i know it's 51 percent right like just the sheer like the world economy like how much like real estate take up it's going down so you might say what's taking the space you might say ip like yeah ip is a killer it's a killer game as i'm underclassing IP is an unfair game. I'm on record saying IP is an unfair game.

Yo, like, the IP game is where it's going up. And guess what happened? And if I wrap soon, this will come across. Yeah, so actually, that's a good point. So let me say thank you

to the listeners. We're going to wrap this one up. But I want, I mean, I've been around the RT row. And I'm done. I aged an eye. Yeah, this has been

the earning season. But Dre, who is, Dre, tell me your username first. Brando Attacks on Twitter. twitter there we go i don't want any badly i want you and the people you i like where you're carrying it naturally yeah there's one thing that people remember from listening to this video you can give me a closing idea what you feel like all right ip if we believe so like i like to do things like a scientist, if and then. If we believe that IP is as valuable as everybody in the world thinks, then we have to realize that Jamaica is like a one in a million opportunity.

Because we seem to be able to generate such love and attention around our brands that don't make the mistake that happened to us with coffee happened to weed you understand don't make we have the best ginger in the world you can test it on a spectrometer or whatever you want to test it on yep the highest quality highest quality bro don't make that pass away funny you know even cotton yes man everything so i'm saying to you that the ip game it requires some trust and that's why i'm on earning season because where i say yeah we understand that one of my money from stocks and anything there but a couple look about designable place could i use that one camera could i use that one drone yeah make us start some passion investing yeah i didn't i didn't

design the logo myself i don't produce it myself they got bad productions again production i can tell you this in terms of me agreeing with you yeah and everybody agreeing well i do things scientifically i met the numbers match it and the fact that somebody's listening to us right now to hear this idea shows what i think about ip and digital media it's been a good podcast i appreciate it no problem big up brando attacks straight attacking team four three three yeah method of counter-attacking my light that's not bad bro all right guys thank you Thank you.