El Podcast de Marco Antonio Regil - 403.- Trucos psicológicos en ventas: el lado oculto de las promociones que te hacen gastar - Ludivina Córdoba y Marina Armendares
Episode Date: November 10, 2025¿Has notado que entras “solo a ver” y terminas comprando mucho más de lo que ni necesitabas? 😅No es casualidad: hay toda una estrategia psicológica detrás de las ofertas “imperdibles”, ...los descuentos de temporada y ese famoso “solo por hoy”.En este episodio, Ludvina Córdoba, mentora en finanzas personales, y Marina Armendares, psicóloga y CEO de Capitelle Finance, nos explican cómo las marcas activan el FOMO, (miedo a quedarte fuera), la sensación de escasez y hasta la nostalgia del fin de año para hacerte gastar más sin darte cuenta.Descubre qué ocurre en tu mente cuando ves una promoción, cómo protegerte de las compras impulsivas y qué puedes hacer para que las ofertas trabajen para ti y no al revés. 💸Y si quieres aprender no solo a cuidar tu dinero, sino a multiplicarlo con calma y estrategia, te invito a mi masterclass gratuita “Cómo generar más ingresos con menos estrés.”👇🏻Inscríbete aquí: http://almamatters.com/dinero-audio*Importante: Nuestros invitados son expertos en sus temas y reflejan su conocimiento y su punto de vista, siendo conscientes de que cada una de las opiniones es totalmente personal. La información, datos, comentarios, estadísticas que se presenten en el Podcast de Marco Antonio Regil, son de exclusiva responsabilidad de quienes las emiten y no representan, necesariamente, el pensamiento de Marco Antonio Regil o de la producción del podcast.
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Episode 403.
Get in the fiestas
and gets the saccadera
of money.
There's a mechanism,
a machinaria
that's a new
money.
And this podcast
is it's just
to know what is
that machinery,
what are the techniques
that the great
companies
use them to
get your money,
literally.
So,
so today we
have a
experts for who
I'm a
applause with
all of the
little carino
Luddy Vina
Cordova
mentor in finances
personales
consultor
an business
very good
very well
really to
talk about
a lot of
a lot of
the other
and also
a applause
for Marina
Armendaris
to who
received
with a
great
psychologist
and president
of capital
finance
a company
a
specialized in
life
in life
in the
money
so much
thank you
Marko
thank
me
exactly
exactly
exactly
Well,
you know,
the name is
a good fin,
Black Friday,
Black Cyber Monday,
the offer of the day
of the mothers,
the offer of the
summer,
of the first,
we're all of the
problem is that
no,
the problem is
to be able
what we need
and quack us
the money.
That's a
thing completely
emotional.
It's completely
emotional.
And it's
emotional
at level
not more
what we're
doing that
we can't
do,
but a
level neurologic.
There's
a response
that
that's
under what
fabrica
this
machinari
that
active a
part of
our response
automatic
and that
we can't
we can't
respond intelligently
to these
offers,
like said
ludic,
with,
with,
you know,
pass and rationality.
The emotion
subes,
the
intelligence
back,
correct?
It's correct.
To me
it's important
to understand
just as
just how
you've
started
this podcast
understanding
that there
a
minding
that's
a
you understand
that you
know, what you
have you
know, what you've
said
you're going
a new next
time,
because basically
we're going to
we're going to
two or three
times a month.
There's where
you can't
get a little
a little
what they're
just what they're
just all the
last time
that will be
offers of the
room,
or not,
or the rope
of the
nightes,
no,
of these
places that
we're going,
and it's
you need,
if you need,
you're
you're just waiting,
you're cashing
the
offerter,
it's perfect.
For so we
have to
have to make
the offer
and the
but that the
benefit, but that
the benefit and the
thing.
And we're going to
some of the
secretos
with that's
these campaigns
of the market
technet
and some
some tricks
and some
some
some of
some of the
people,
that's
for me, for
me,
in the world
in the world in
the world in
the world in
the world
that's that
me makes
of the most
cruels,
Mark,
is this
this sense
of the
the
that's the
last time.
If you're not
act you're
in this instant
then you're
for that's
for that's
what is what he
does it's
adaptative and
that's adaptative and
we're able to
is that active
the system
limbicic
active a
level neurologic
that makes
that we're
our capacities
cognitive
our functions
executive.
It's the
scarcity and
the urgency.
The scarcity
and the
urgency and the
urgency and
they puten
to tope
to the
amygdola
and then
then they put
in this
state
of stress
of
response in
where respondentive
that's
that's a
way to be
pursuing a
tiger,
but not if
you've been
pursuing a
lot of an
offer to
know.
And so,
what is
we're going to
this
sense,
as we're
a way,
a capacity
to planer
and our
capacity to
control our
impulsus.
And they
are something
that is real.
If you
they're
not the
offeras,
if they
are the
inscriptions,
but here
they're
not because
it's real
that's
going to
it's
planned
but it's
absolutely.
And it's planned
and surely
it's always
we're going to
not that's
a year,
how they're
not that's
not that there's
because now
there's a
this thing like
to give you
to get to
that's a certain
point that this
is real
it's a
it's a sensation
fabricated
yeah
even when you
appear to
only there's
just a total
just there's
just there's
just
and you're
going to
get to
get them
and you're
so you
so exactly
and they're
so they're
two.
Here,
no,
we're not
prepared,
but the
offer
is more
or less
so on
so on
only,
only two
pieces,
or the
last time,
or the
time, and the
realh
and the
real.
Now,
o'clock,
this,
in some
vintas
and in
some
inscriptions,
is real.
Absolutely.
It's
real.
It's not
that every
that
ever that
ever
that may be
to make
to do
to be
people
to be
people,
is thinking,
is a
real
or not
only
is a
true. And if really
I want,
because if I
go to buy,
because only
there's,
although it's
the real,
it's the
best idea.
Exactly.
But what we
have to have
in mind is that
this is that
this is a
what you know
FOMO.
Fear of missing out.
Mied to
get me out.
I've heard
what you say
said, I'm
know what's
I'm doing a
FOMO, I'm
did a FI
don't know.
I have the
new tennis
that's got on.
I have
FOMO
no,
I don't have
the
No, no, I don't feel to the Formula One,
no, I don't feel to whatever,
and I'm going to do with,
and I think we've
seen a fombo,
of that, I,
I'm per'd, I per die,
that's a product.
I want to ask,
and what's past?
Nothing, here,
we're going to be
from, right?
From, from,
that decision?
If, from the fomom,
because, if,
I do, because,
I see, I do,
because you know,
because you're just
just a lot
to dock,
and then,
oh, because,
really,
I'm,
I'm,
I'm,
I'm going to
to take
the price
is better
and then
the motive of
the decision is
different.
Now,
psychologically we have
to understand
that we're
because,
you're saying
you're saying
with a chico,
no?
And then you
get a lot of
but a repent
you see that
it's a
one or not?
Or no?
It's that
all right.
Now,
now result it
doesn't it
doesn't
that you
like more?
Absolutely.
And we
we're called
so because
it's adaptatible
because when
we were
evolution and
there was
there was
there
or in some
places there's
but
the
scarcity of
because
you have to
get to pick
that's
because if you
know,
you're going to
you're
to get to
your tribe.
But
right what
is that
is that something
is that something
is that
is being
used to
a way
a mercenaria
for just
to get us
our money
for just
to manipulate
us to use
our money
to make
that not
necessarily
are the
necessarily are
the
thing to
have to
have to
The offerta
has been
to
have to be
a
cup
is
the
cup of the
lot of
the
people
the
problem
is when
it's a
really
and they
are
manipulating
your
psychology
and
they're
and
you're
making
to make
that
I'm
important
think
right
that you
know
that
you know
that
that's
that
is equal
to
not because
the other
it's
a
other
does it
good
no
and
And, of
a
point when we're
a lot of the
part more
the part of
not,
to be the
whole people
he's going to
say,
that I'm going
that I'm
that I'm going.
And there
there's a part
in where the
fact that I'm
not it's not
it's a
because a
other people
and I'm
saying to me,
I'm thinking
much at the
time of the
time of
I'm just
I'm very
associated to
that Tom
to come
a tele.
And you
and you're
well, this
TV
is this is
going to
and they're
going to
give them
a tele
I need a TV
One TV is the
best use of my
minute in this moment
And I think that
is important
We have this idea
of if it's
good
So,
so I'm
want to want to
I want to
I need and no less
I need
Like every
Every single
iPhone or the
new Samsung
or the new
whatever
the new what
the mark
Wewewee
Way
how we can
that's that
That's
That's
That's
That's
So that
So that
That's
So it's
And this
It's that
It's that
It's that
It's that
It's that
need the memory
and,
you need to the
new,
the new telephone
but the
campaign in
Mercado Technia
is designed
for that you
feel less
if no it
doesn't.
Totally.
So if I'm
I'm going,
I'm going to
I'll,
and that's the
part in
where there's
another
trap that
is cruel,
no,
that is,
to what you
are you
to be
to be
and who
you're
to do?
Because that's
the sensation.
I mean,
I want to
be the
people
cool,
of the
people
of the
advanced
of the
people
innovator
that has
the telephone
before the
person who
has this
new,
or I want
to be of
the club
of the
people who
I don't know
I identify I
think that this
type of
a matter of
that you have
a product of
or it's a
thing that
we've been
a program
of radio
formula is
that these
markets
right we're
talking about
talking to
because we're
driving to
the market
for example
in cellular
or in
that we
know that
let us
let us
let's the example
of the
marcas
not in the
carisette
or that's
are you
are not
not created
for the
people of the
people
but not created
for the
people
or of class
media
that you
want to
get to
get yourself
and you
want to
you want to
you're
you're
that you
do you
and those
and those
boutiques
of lucho
not those
do they're
for the
people
but the
class
media
that's
trying to
to apparent
something and
to pertain to
pertain to
and the
market's,
and the
markets have
even the
different.
They're in the
number of
the people
that not
are not
that's all
and not
that's
not just a
really good
quality or
with a
good design
very good
design,
and then
the other
gama
that is like
a more
that is
for that
the people
that want
that is
that person
that person
that can
come to
and it
can be
and it
are two
lines
completely
distinct
for these
brands.
And that's
something that
when you
know that's
it's different.
It's different
to put a
markota
before and then
after after
to do that
what is what
is doing that
that's making
that market
the looko
that they have
the line of
outlet and
the line of
get into
even the
little bit of
you're
just going to
you're
going to
get to come
to come to
me.
A bit of
a lot of
a lot of
the famous
this
that's
that
that's
peininin a
the cabo
very
beautiful,
that for
a
way,
you know,
to see,
uh,
and,
uh,
and I'm
going to
this,
this,
this,
this,
this,
conscience
that's
this
dispeer to
get,
the
thing,
I'm,
I'm,
or for
what I
serve?
Uh,
a secador
does the
same the
thing,
me,
but a
me,
but a
me,
I'm,
you know,
for what
me serve
to me,
the time,
me,
it's
when it
when a
second
me,
I'm,
40 minutes
peinandom
with this
thing
I'm
about this
I'm a
there's a
very much
there's a
question.
Of course
to say,
me, I'm
mean,
not I'm
doing it's
not you're
doing it
and that's
so you're
so you know
when you
when you
sit in this
impulse
to ask
to you
to me
to be
to give
this benefit
and it
you want
you know
you know
it's
take you
but you're
you're
so you're
not there
there's
there's
the
Robert Sialdini, and confirmed in
studios of the Journal of Consumer Psychology,
demuestra, demuestra,
that the perception of
potential, I mean,
I'm going to be a pervert of this,
I'm going to get,
without the secador or
not going to enter in the
offer.
It's going to be
to accelerate the decisions
in form impulsive.
So, we're not
we're able to
abortions and
the scarcity.
Absolutely.
And if you see
fission, and this
I think, the
majority of us
have said,
you dole much
more,
to lose
a billet
of 200
that the
that the
do you
get to find out
to get
to get to
get to
we get to
we get to
we get to
we're going to
but we're
a good.
But if we're
going to get
to get to
six months
or one
of the day
that's
me call it
because
because it
motivates
much more
more the
the
because
to use
the
power
as a
mechanism
to
to
to promote
to promote
the
consumer
could
be a
questionable
but
it
very
effective
And, obviously,
all the
brands know this.
So,
what they're
doing to make us
feel like,
is incommoded,
is a dolor.
I'm dole
to not to
have done to
that I'm
doing.
I'm due to
think that
is it's a
time to be
and I'm
doing it
and they're
18 people
have done.
Unete to
the tantas
people who
do you know
I'm not
that you're
I'm not
some type of
because that
you can't
make a click
or that
passes the
target.
And there's
the
of the
etica,
because if you
you say,
I'm
this, you know,
you're a
problem that's a
problem
and it's a
thing, this
supplement or this
or this
medical,
you know,
you know,
you're doing,
you're doing,
but with ethics,
but if
you're making
a lot,
me's making
a little,
if not you
don't have this
telephone,
no,
you're part of
the,
not you're
a person
exitosa,
there's
the line of
the line of
the etic.
Sure,
because
you're
and so
you're
I'm
in my
house.
I'm
a day
marvellous
I'm a day
so much. I'm...
You do
It's,
because the
you know,
because the tuey
because the
only the time of the
thing you know,
and if you know,
it's not much
it's, just
about the auto
more new.
Dice Adobe
Analytics,
that the
promotions with
time,
augmenting the
rents in line
to a 35%
or so,
is a gattillo
that's a
thing in Latin America,
the FOMO,
the fear of missing
out,
MEDA
to Predict
to POMO
POMUES
of the
you have
come
during
events
of re-batches.
So,
the fomo
vending.
So what you
have to
understand is
that there
is that there
can't
that you
feel you
feel you
that you're
that you're
that you
want to
you're going to
you need
you know,
you
don't me
going to
get the
offer.
But the
most part of
the
time are
things
that we
need
to be
that you
think they're
like the
machine
like
we
know
there's a
make a
a machinari
that's,
I'm really
that's too
they're in
the word
about the
thing that's
the color of
the commercial
so when we
we're doing
we're doing
a machinari
a proposito
for me and then
then so
we can't
get us the
thing to put us
there's a
yombo
the yombo
you've been
the joy
of missing out
the joy
the joy
the joy of
the joy of
to have to be
And that's obviously
in contrapeas
Alfoam,
but what is
very interesting of
the Yomo,
and I like to
think about
because just what I do
Ludi is very important
is, well,
this machinari
no, this
not I'm going to
do you know,
I'm going to
then we're
so, in the personal
to say,
how I'm
also I'm
also, I'm
to make the
to the trapas
of this other
machinery.
And I'm
also I'm
much the concept
of Joy of Missing
Out, not
like lobotomisarmes
and say,
la la la la,
that's
not function.
But this is a
question that me
in the person
me really
to be much.
To what I'm
saying to
when I'm
to do?
Of the
when I'm
going to be
to be a balcony.
I don't know
because,
because it's
no, I'm
a little
I'm
a patincite
electric.
No,
I don't
have any
the ad,
nor the
reason,
but I'm
that's a
little.
What's the
thing is,
the thing is,
because it's like
a motor.
So,
so I don't want
to be,
I want to
I'm like,
I'm like,
like,
like your
secadora.
Like your
like a
but I've got to
justificing
it.
No,
no more
to be a
time,
if at a
case I'm
put a little
in the
cruis.
But what
what I
mean,
I'm
really,
me dole,
me dole,
I'm not
to have
I'm
when it
because
obviously the
algorithm
know,
and I
know,
and I'm
sell in
three
hundred
commerciales
of
patincito,
no.
So,
so what
I'm
to do
this,
what I'm
doing
I'm
doing
I'm going to
it's, what pleasure,
what desire,
I'm doing,
or I'm in
possibilities of
to do you
to this,
of this other,
of this other
thing,
or so,
all end up
the painc't
that I'm,
and the
truth of a
lot of possibilities,
because what are
the alternatives
and what other
things are possible
for me
for,
for enfrenting
and superar
the fomom.
And there's
the joy of
missing out.
Oh,
but,
let me,
let me,
if I'm,
I mean,
if,
I'm,
We're not so
We're
so I'm
so I'm
so I think
so I think
it would be
so it's a
it's a
it's a
it would be
it would be
it's a
you can't
you know
when you're in the
city of
the city of
where you
can't be
on the city where you
can't
you can't
you do that
you're
you're
you're
you're
you're
well is the
problem
the braunca
the
I'm
I'm quite
to give
a
more of
the
I'm
a motor
another
bike
another bike
the
the
really is
that
I'm
move with two
infancies.
I have a
son and a
one of a
little bit of
a lot of
my
patincite.
That's not
going to
get a
time.
And that I'm
a free of
the end of
the end of
25%
in one
something that
I know
that I'm
that's
that's
but that
is going to
formar in
the list of
the
I'm
that I
do really
and that
I'm
going to
do
the
abogado
of the
diablo. But you
you know
you're doing.
There's
there.
There's
there
people that's
there's
like they're
in the time
because so
we're doing
this is the
voice of a
conscience that you
see.
And I'm
and the
real things
those days
those days,
those days
that I'm
like that
the day
I'm like
I'm like a
perro,
not like
other people
there's there
not like
but like
a per rome
and me
I'm meresco
all right
there's
where I'm
more
that's
also the
algorithm
it's
how you
know your
patin?
That's not
Scuder
has a number
special.
They have a number
special but
no me know
to start
appearing
offers.
I'm going to
be part of
the club
VIP.
No,
you get this
out of the
people that
you want to
you want to
you want it.
And you
know,
you know,
you know
you're not
you know
you're not.
But you
know,
but you're
not a
part of
you're doing
apart you're
being
me meresco
I'm
I'm
and I'm
and I
also
I'm sure
to make
that
the Naviad
in my
house
has all
the
conditions
and I'm
I'm
to make a
really to
my family
to come to
my family to
and I'm
like that's the
and I'm
and I'm
and I'm
I'm sure
much things
but no
me me
I'm
and the
things that
I'm
make sure
me make sure
that I'm
that I'm
that I'm
to make sure
that you're
to make you
eliz.
Elich.
So,
then you
then you're
so you
put this
the ballance,
my patin,
my scooter
me does
but
I'm a
the ballenas. And also,
I don't want the stress of the
credit. Because
right you're starting
with a credit.
Exactly.
I'm meresco
that I'm going to
the carder to get the
card.
And I'm going to
pay it.
And it was a
time time.
The stress
where I'm going to
get a little
money to get a
very intelligent.
Because it's just a
no, no, no.
Like, like me
I'm just like.
But also I'm
also my
pleasure.
And as well,
and as I'm
putt many
multi-millionary
and you're so
over the
money,
then you're over the
money,
But as
but as
so,
and you have
to choose,
because you
have two
kids,
you have two
you know,
you know,
you know,
I'm,
I'm,
I'm,
I'm,
I'm,
because this is
a premium.
You know,
you're a
end of an
intelligent.
For that
that's the
joy of missing out.
That's the joy
of missing out.
To what
I'm saying
that's saying
that if,
at decision
not to buy
this,
at decision
not go to
this place,
to decide,
privarm me,
that,
what I'm
that I'm
doing
to decide
privates
to what
I'm
to be
that's the
because of the
concept,
and I'm
this concept very
that's
that we're in
that we're
that we're
not going to
do something,
we're going to
do it's
limited to
there's little
there's
there,
there's little
to make sure
the sir
Carlos
Slim's can
get a
superer without
but
recording that
is in
where you
he's the
the
market
of the market
of the
car of
the car
How many?
How many?
Sure.
Sure.
You have
done
of that
trying to generate more
ingress
and you
is causing
more stress and
you're
extra, but
it's sufficient.
And your
life personal
is suffering.
Even
your
per rome
that's a
person and you
think that you
can't
more money
and have to
sacrifice your
time and energy.
Creeing me,
my plants
almost
me denunciable
I also,
I also,
working as a loco
in television, in radio,
until I did
know that the
clave not is
to work and
to work more,
but to
change your
mentality over the
money.
And if you're
doing the
same and you
would be
solution to
have a
master class
gratuit that
you can't
help.
I'm Mark
Antonio
Regilly,
since
more of
20 years,
my
conferences,
tarrers,
and courses in
line,
have helped
on millions
of people
in 27
countries
of the
world.
I've
learned of
mentors
like Robert
Kiyosaki
and Blair
Singer,
to change my mentality
over the money,
develop ability
is clave,
and as a consequence
to gain more
money.
And now I want
to share this
master class
gratuitous
is called how
generate more
more increases.
There I
will share
with the five
steps essential
that me
have served
for that you
can't
you can't
you can
make you
have done
are the
things that you
can serve
too to
create a
more plen and
equilibrium.
So,
your perro
not you
will be
a
extra and your
plantas
will be able
to grow.
Do click
in the
Liga or
link of
this publication
or
or in the
button that
also
to be
you know
you know
you're
for you
get to
get to
get us
and
our maximum
potential
without
we're
in
zombies
of
the
work.
Dese
the
the
University
of Harvard
that
that
that
to expect 72 hours
before before
to buy something
is a technique
very good
that reduces
more of the 40%
of the
comps impulsives.
I mean,
my patin,
I'm going to
get to be
seven and two
hours.
So,
about comps
small,
montos more
small.
Here we're
talking about
a conversion
of what
costs a
motorcycle.
But you
you have
talked about,
me it
with the
things of the
paddle and
I'm with
the trages of
the bao.
I remember
you said,
I've
I was in Cancun,
until
before me
was a
excuse,
I'm a
I'm going to
say, I'm
going to be in
I'm going to
but when
those met you
to your carrito
respirates,
you're going to
you're going to
and you
go back your
carito,
you say,
oh,
like I'm
like I'm
I'm going to
need to
other two
three
three years.
And there
there's a
and I'm
going to
be a
balcony and
certainly
too many
many
many people
do you
get to
you get to
you
don't,
sir,
there's
a packet
there's
a
I don't know what is.
No,
it's a surprise.
It's a surprise.
It's a surprise.
And so I'm
going to do
when I do
do you know,
and then you
do you do.
Peeed things and then
they're saying.
Aver, no, are,
uh,
the other day
I paid a,
a other day I said,
I'm going to decorate
my house of Halloween
and I'll get a
some morsealagitos
to put them in the
door.
So,
because just,
because just,
it's something
that I need
particularly that
I did in a
moment
brevet. And so
brief was the moment that what I did, that in
24 or 72 hours, that
I get the packet, I'm, I'm, I mean,
this is like Santa Claus
of the adult. I mean, I don't know
what will be able when I open this caja.
And that, evidently
it's, when you use this technique at the 72 hours, because
many times, for when they're going to
go, for what, decollowing?
So, I mean, no, just, no,
just, no, any who's going to do you
know, and, this, to, you know, that
to put that space
between the pulsion,
between that impulse and the action,
you can't assure you
that you're making
the mind
between the stimulus and the
response.
Yes,
for so many
times,
to get the carrito,
I don't know,
I'll add a carrito,
I don't know,
I'll adder to the carrito,
but no,
I don't know
I'll see, I'm
also I'm old the carrito.
Sure.
That's the
Mercado Technia
me gave a
email to
do you,
abandonaste your carrie?
No,
That no
you'll
forget what
you've got to
there's a
there's a
there's a
there's a
yeah,
there's a
little bit of
and then they're
the mail
and then they
always put it
they're all
they're very
very good
for sure
that's
I've got
many things
and put it
abandoned
the articles
in your
carito
and then
before
that someone
more so
all you
get a
form
yeah,
yeah
because
there were
there was
there was
there's a
carito
and I'm
they're
they're like
three, four emails to
but then then I go and check the carrito
and I go and I'm going to buy it.
But that's,
that is a sensation
electronic that you
can you can't
sacear this
necessity to buy
and you're in the
ching of a carrito
pente like that
just to get it
and then I'm
a little to go
and I'm going to
and I'll go to
and I'll go to
and then it
and so it's
my abuela
my abelua
my abelior
of many things
had grown
in the
time where he
had a lot
or gastar
money.
And then
I'm going to
talk about,
I'm going to
get to get to
this record
that's really.
We got to
get a super
of the super.
And in the
super,
it was a gigante,
the cadena
that's a
because that's
the palozoic.
And so,
and then we
said,
and the
man,
that I think
that was a
bigate,
what we
do you know,
that's a
little,
you're a
little,
you're doing,
you're doing
in what we
someone
comes to
to do you
you,
you'd
not you'd
like to
you know,
I'd like to
know, well,
I'm sure,
well,
then you're
so he prester
the time,
the super,
the senior giant,
you know,
you'll preste
his jugate,
but when
us go back us,
you know,
and I'd
like this
sensation, to
me, I'm,
I'm, you
just a
thing, and
that's a
thing, and
that's a
thing that's,
we'd have to
we'd have to
something,
we'd be able to
get a
a particular
to,
go to three or
four
tiendas
to find it,
and in
that time
we could
give time
to say,
really I'm
really I'm
really I'm
really I'm
there's a
there's much
friction in
the adquiry
a product.
Now what
what happens is
that's
that's a
carpare and
you're a
a click and
you're just
you know.
And the
disminus and
the diminution
of that
that friction
has that
we're not
we're
to be
resilientes
to complete
a company
and then
we're
we're not
to come
to put
to the
machinery,
fabricar
that friction.
I mean we
know we
never know that I'm
going to get 24
hours in the carrito.
I don't know
that's,
it's not going to
a lot of the
thing that's
a force,
you need to get
a minute.
But at least
that it's a
emergency real and
concrete,
no,
I'm not
that's a
not that's in
my carrit.
Because part
of the anxiety
that you
can, for
example, in
the market
live in
Amazon,
these platforms
that you say,
and you put
in a relogito.
It's
a day.
So,
you order
in the
next 15
minutes or
it's
in the next
you're in
it's a
yeah,
you know,
you know,
you're
put in a
little bit
a
little bit of
the process of
logistic
if you know
if you
come back
the night
before it
before it
before the
night but
the fact
that you
they're
that you
know that
you can't
you know
that's
that's
generally you
generally
that's
yeah.
The university
of Stanford
also
also says
that the
stress
and the
nostalgia
that gets
at
the
end of
especially,
active regions of the
cerebring
with the busk
with the
business of the
unbiated.
The
trestice
Navidea,
that the
more gets more
because more
people get to
you have gone,
and it's
going to,
until you
you're going to.
My Marko.
Well,
is the
real.
The cycle
of the
thing that's
not,
it's not,
every year
every year
every
past, if you
see,
I've been
to have been
to be
to be
to be
a list,
and me
Entre a nostalgia horrible, and every year that
passes, it's me va, someone new.
A man, an friend, an amiga,
and he's going to be worse
until I'm going to go.
So, you know, I'm extrañer to me.
But if it's that I'm extraign.
But, so, every day there's more nostalgia,
and there's more trustee.
So, it's a new bonita,
the end of year, very beautiful.
Or the day of the mothers,
and the feches that were the most
a fiesta of children,
they're starting to become in nostalgia and tristesse.
And then we go and we're saying,
we're saying
here the
statistics,
the university
of Stanford
and there's
there's
there's a
machinaries
that's
that's
there's
and what
is not just
not more
the stress
and the
nostalgia.
The euphoria
and the
thing
also
also
it's
so for
where
you see
the
the state
that we
have done
in the
fiestas
and we
we're
we're less
conscientious
of
we're
and also
the
end of
the end of
the end of
the end of
the
end of
About
of the other
technique
and of the
machinari
know,
the profecate,
the profic
procururubria
the Federal
of the consumer
in Mexico,
so the year
last,
he found it
fielsen,
fission
that four
of every
four of the
half,
the best of
the good
fin,
for example,
not represent
rebarkas
reales.
In some
cases,
the prices
are,
and then
to put them
to put them
a discount.
For example,
it's
would be
so.
there's the offer.
The antes and the
price tached
now.
But that before
not really
before.
It was a
year,
after two
a few
a month,
it's a
that's a
that's a
this is a
minute,
and the
profeco,
the fact is
of the
fact of the
time in this
aspect,
until the
year,
the fact is
that I've
not revised
and they're
not done
this tool
to be this
thing
this
they're
what they're
in the
people,
and the
And then they're
an investigation
La Profecco
has a
investigation
about all of
products
electronics and
these things
they're going
to investigate to
the commerce
days before
they're in the
price
the most
the most
time the most
times, the
more time and
they're
really there
there's a
big thing
and they're
to them
and they're
to them
but they're
but only
we're
only we
don't know
but
only the
period of
the impartial in
Mexico
says that
in the
fine
in the
year past,
79.4% of
the compras
corresponded
just to
just to
get to get to
it's...
It's...
Altissive.
It's
there.
And there is
where
they're
this themeita
to do the
price to
then go to
do the
thing.
There's a
application.
One's called
Camel, Camel
and other
Kepa
with 2 S
and with
K.
This only
only works
for Amazon
but you
put the
product
for number
or
this
code
and
And you teach,
in a graphic
the price
historical of
the product.
So,
this product,
in the last
costed is 10,
and the most
high is 15,
and right it's
in 14.
And when
when you see,
that's,
that's,
that's,
that's,
that's,
that's,
they're,
they're,
they're,
there's,
there's,
there's a
offer,
but that
offer is much
than the
real,
of the
price,
the price
historical of
the product.
And when you
know,
just you know
just to go ahead.
You know,
just the
only can't
get a lot of
the technique that's
an anchorage.
You're ankl
anclion
anclure
for that
that's a
great discount.
And if you do
do you do
do this
your investigation,
if you want to
knowces the
price,
you can't
get a
cut out.
If you're
there,
I can't
exactly.
Fords Latin America
report that
in the
year,
is the
the year,
pardon,
is the
the month,
is the
month,
precisely for the excesses of
December.
You know,
you're not just
end up as
you're in deutating
in January.
Not just
you're more
in December,
but you're
more in January.
It's that
is that impressive
to me,
to me,
in this
time of Thanksgiving,
Black Friday
and all these
things that
come in
all the
thing.
I'm preoccupy
a fact
to do
a lot of
the money
that comes
in the end
of year,
to the
fund of
the money,
and why
he's a
effect of
a buls
Rota?
Because like
if you
if you were
a
bulsarot
to make
you
get the
money
but you
and this
this is
a much
people who
we're going to
get a credit
in the Nero
because that
we're getting
extra,
you know,
it's going to
the
time and so
where now
now we're
not only
we're
we're
we're not
it's too
we're
and we're
and then
in Nero
I'm
so I'm
so I'm
so much
we're going to
because
every time
every time
you say
the night
I'm
you'll
see what I'm
you're
you're
a bit of
It's that I'm
I've done.
I've done.
But why culpable?
If I, for example,
when I moved my
apartment, I know
I'm going to move up
my apartment,
so if I go to
the night of the
palace and me
do they're
two months without
and it's a
cost of a corroboro
that is
some disconts and
all,
then it's all right.
The problem
would be to
do something
I'm going to
my camera if
it was in my
car, if it's
in what in this
if you're in
that's in
that we're
we're not
we're not
we need us.
And for that
us
auto-justificamos
saying that
all the
and for that
I'm sure that
I remember
of this election
of her,
what is the
difference
between necessities
and desires
to get to
get to
get to get us.
Ludi and I
have many many
questions about this.
But the difference
between desires
I,
what I feel
is neutrality.
If I'm
like a lot,
no,
no I'm
that delicious,
yeah, that pleasure.
I mean, I get it
I'm a little
and I'm sorry,
I'm going to
my day.
I don't know.
But if I'm
a want to go to
a sushi
delicious, and I'm
going to eat a
delicious, I'm
going to be a
pleasure.
And what we
also is a
trap of this
same system
consumista and
capitalist, is
that we're
all the time, we're
we're just
to put uphors
and thencees.
If I'm systematically
can't
give a
decision, what
I do is that
the etiquette
like,
if I go
all the
sushi. What
what will
pass is that
the sushi
now will
be to
produce
pleasure.
Exactly.
And what
happens to
is that when
we're
we're going to
use us
what we're
doing is robandons
to us
to us
of the pleasure
that we're
doing a
and that's
very important.
Because as
Ludie,
Ludie has
finances personal
and see
many many
presuppos
and we're
in capital we
know all
time when
they're
doing the
time when
you've been
your
column of
the
necessities
and
the
ujas, the
hair, the sushi,
30 streamings,
because I like the NFL,
but also I like the
Formula 1,
but I'm going to
move the basketball.
30 streaming.
No, Chathis.
Those are your
necessities.
Those are the
desires that
are you
are the
things that's
important that we're
not going to be
we're just
we're just here
we're just
we're just
we're doing
we're doing
in saying,
this is a
necessity or
is a need to
you're not
a camera
to do you
in the
piece.
And you're
a little
and a
but you
buy you
you're gonna
you're in the
you're in
this is
delicious.
No,
the sillion
well,
that's more
bad at the
money, but
it's important
that you
understand that
you know,
that's an
necessity,
it's a necessity
that's a
desire that
that's a
good, that's
when you're
you're doing,
it's
badest you
that's
good,
I'm
that I'm
that's
my
this
sillon
and that
I'm
going to be
a
second in the
signion
because
to have
this
a single
because of the
thing that
it's a
correct about.
I don't
do you
need to
so I'm
I need to
I need
I need
food, I
need a
I'm a
example of my
house.
I live in
a
house very
a house
that's okay, I'm, you know, I'm, you, I'm, you, and I'm, you, and
70% of what I
pay it's the
I'm in a
little bit of
a house perfectly
adequate for that
month.
And the other 30
I'm cataloged
as I'm in my
house,
not all the days
that's not much
many times that I
think I'm
that I'm
that I'm really that
I'm going to
live in this
house.
What's a fortune.
That's a
feeling different.
But you
but you can't
do it.
I'm just kidding.
I'm just kidding.
I'm sorry.
Put in the
etiquette
correct to
live in this
house is a desire. My renta
no, my renta
no, my renta no,
is a need to be a
dreamer to be.
And if you
going to buy
a month and
interest is that
is a desire
to do you,
I'm concerned
of that's a
complete and no
a necessity.
And elige your
desos
complete,
and I'm
know, I'm
can't do
all the
decisions,
I need to do this,
I need to
you, no,
no, no
you need to do
but I'm,
I'm going to do
do huts,
which I'm going
to do,
for that,
for the 12
for the time,
and the
and those pays
those,
And those pagers with gusto.
When you get to your
mensuality of the sillon,
you know,
delisia,
I'm sitting here.
With what pleasure
I'm saying.
Well,
look,
simply has been
it's a sense
because, for example,
in my case,
that I'moebby
my department
of a hallon,
no would have
been able to
do a hallon
if you've had
to have to
have been to
a month.
So,
then I'm
a year,
I've had to
pay all my
mubles,
and I'm
paying a
money,
it would have been
the equivalent
to buy me,
I'm going to
the car
in the sillon,
tomorrow the
commoer,
tomorrow the
the television,
but no
I'm not the
time,
so you're going to
you know,
you're going to
you know, but
it's part of necessity
and part of,
part of a luxury.
Exactly.
Exactly.
So,
so then just
it's,
not it's,
not you know,
I mean,
I want to,
I want to,
all the time.
And plan,
on those
meses
without the
money without,
so I've seen
so much,
that the
companies
that come in
the money,
so, you know,
and there's,
and there's
yeah,
there's a
problem,
It's the planed very well.
This,
we've mentioned
also in another episode,
preferably we'll
make months without
for those articles
that are going to
more than than
more than the time
that we pass us
paying the article.
Exactly.
And,
and it's be
conscious of that
our brain
our brain
the cost of the
market technia
of the ventas
and the recompense
inmediate,
what we say,
you know,
I'm here,
I'll do you
and do it
and I'm gonna
get it now,
list,
in the piece
for you
to do you
you get it's right
even.
Incluso,
there what they're
doing is that,
again,
what he's
going to be doing
is eliminate the
friction.
Because if you
you're going to
you're going to
have to targeter
already,
10.
And they say,
no, no,
no, no.
Right,
not you're going to
give to
give us.
Damn, 499.
Right.
Dissus,
ay,
it's, hey,
so, right
I'm going to
feel like a
pleasure and
nothing more,
a percentage of
a lot,
that's a
this is less
mercenario.
This is,
pay it
a minute,
I'm,
this month
without you
this is
you know
and it's
in February
in February.
Cereo
no dolor,
pure pleasure
or so,
who they give
pan
that you're
that's delicious
that plan.
The thing is
that February
will get.
And dole
less with
a target
and we've
been able to
have been
so much
it's worth
to pay
in a credit
to pay in effective.
I've seen
I've seen
that much
people me say
that's
that's 499
if those
10,000
that I would
I don't
I don't know,
but as this
I don't
I'm in
the friction and
you put it
what is the
problem?
What is the
problem?
What do you
do you guarantee
that you're
to have to
get four
99
the next
two months?
Or do
you planes
to guarantee
to get
to be
to be
much,
the recordar
how it
is a
recordar how
I'm
that you're
making
that you
remember,
that we're
we're
what we're
what we're
and the
passives
that
we
have we
even
I'm going to
I'm going to
I'm in my
passives.
A lot of
then I'm
a lot of much
to be it
like a lot of
a good about
a good thing.
Now the
the thing of
the dopamine,
no, the
the company
immediate.
I mean, there
a rush.
I had a
one, a
friend that
our producer
when we
did we're
doing to
make the
person
people,
she said,
she was
the
producer
international and
she had
she got
his money
so
his marid
his marid
he was
very well.
But then
so,
never
we never,
Pamela,
she was a marius
producer,
never we've
never seen
a quarrel.
And in
New York
had a hwar
distinctly
combined and
never repet
a roppa.
How did it?
No,
I know.
And wow,
exactly.
And he
was, the
marital
was really
and he
basically
paid to
all the
money that
was to be
for her.
So,
so,
so,
so, so,
so,
when we were,
he said,
it would be a
better than you
would be a
a little bit more
a thing is a
when we need to
when we need to
this change of paradigm
is a change
that's a change
to do you know
to make a
your situation
financial.
The money
that you're not
you're using
to survive
not you don't
it's over
because that's
a thing we've
in Capitel
that we've
we've done
particularly with
people we
do this
my money is for my
chickles and sobara, because I don't
maintain the house. And if I
can't 10 and only gasto
$8, no, no, no, me sobran
two. That money, there is
to intentionar it. I mean, she,
she was, she was not for therapy.
But who knows how much
took the decision of that
all of his money is in roba? And what
was that he was going to do you know
in a lot of New York? Planet Mark.
So, it's difficult not coming
for New York and to create some
and try to be. And to attack
and you're atascans and things, well, is
So, it's almost like the style of
life.
Absolutely.
So, that's where you can't
be able to be able,
but in New York,
in Milan,
no, you know,
certain places where
the onda is
be being,
being made up
and to be able to
go to
get being in
every parador
10 things that
you want to.
And you
know,
that's,
we know,
is, We're not
thanks for
for a company
during those
40 years of
career.
Singam,
we're going to
come back
back.
But,
we're going to
we're going to
the months
without
the
money's,
I'm,
the pay
those,
the payos
chiquities,
it's the
publicity,
no,
but also
there's
some of the
money,
they say,
they're
making,
and it's
cost me
more the
pay for the
pay for
money,
so,
a total
do,
but there
payos
little
the article,
the
refrigerator,
or what
that's
the cost
to the
cost to
because it
because you
don't have
because you
don't
because
you're
a
a trap
too
very
very
very
have
heard
you
have
pay later?
Yes.
No?
It's a
car now.
Compraver to
pay after
after
after.
It's,
now are
applications.
Cuski,
a plas
or some
numbers
of the
marcas
that are
working.
It's
for people
that don't
have
not paytas
and
don't put
to be
a
lot of
finances.
I'm not
I'm going
to be
that.
For default
when
when you
you're
you want to
you want to
make
the
last long
of 15%
Just only they're paying $12.
When you do you
click,
there's interest.
If you eligees
after four
quincenas,
but if you know
because you put
for default,
12 quincenas,
only that they
say those 12thensens
if you tryen
if you're
even if you'll
you can't be
that's all right
in letters
chiquittes
like,
and I'm
really, and I'm
really, and I'm
trying to be arming
like the machinari
contra machinari.
The contra machinari.
The contra-maquinaria.
This is one of the things important to read the letters
and we know, we know, we're just
that we know, the famous pagos semianals or pagos chiquotos.
That at the moment of multiplicarly,
you know, you're doing that you're doing 30-40%.
That's a thing important,
because Lodi is a person who loves the numbers and the mathematics.
But what's the people that not amamble the numbers
and the mathematics and not have that mental.
I was of those that not checkable the accounts.
To me me, they'd have made the account in a restaurant
and said, perfecto, and pagra-a-law-lawed.
and me
I was
much with
this type
of
things.
I said,
a pay,
a pay,
two pagos,
three pagos,
four
pagos,
and I
had,
and I
said,
well,
more or
more or
kind of,
like,
more or
that is
a six
months,
it costs
more or
less
equal
that
I'm
to do the
money,
and I'm
doing my
cellular,
I'm in the
time,
I'm in the
practice of
I'm doing
that much
many times
those
pagos,
when I
do the
mathematics
is represent an 25 or a 30%
more in the value total of the product.
But when you see in cachitos,
you say,
like more or less
if I'm not the math.
Sure,
no is much the interest.
Because in no one
where they put the interest
explicit.
Not as they put,
how is of each of
how you're going to pay.
Yes,
and there are many
models of a business
that are justly in
that,
in vending refrigerators,
stufas,
there are people
that even
prestes money
and they present
to the people
more
humilde, with less
money,
with less
education
financial,
with less resources
and it's a
people who are
they're more
them.
So, they're saying,
you're saying,
you're going to
get to
$30, 40,
50%
more more.
Imagine you
your model
of the
new newties
to the
money.
The business is
the credit
that's going.
There are
banks that
are so,
so they're
middle rural
and that
they're
they're not
tases of
interest to
alticicicis
and that's
a business.
And that's
a good
the people
more
poor
because
no
it's a
much
years
I'm a
a house
for a
for children
in risk
of the
for kids in
and kids
in years
in risk
of the
and there
a
when you
when you
18 years
that you
had you
there's a
process
of preparation
very
important
and
robust
no
of preparation
emotional
of
preparation
practice
life
independent
etc
you
know
what
was
the
major
am
the most?
You know?
And so
his
dream to go
to buy
your
motor.
So,
they'd
get to be
independent in
where
when they're
to get a
little,
yeah,
with a
little,
and that
that motor
a plasos
they'd
during
years,
so,
so the most
most dangerous
for these
chavos
was the
motor to
and all the
normal
majority,
the day
they'd
get to
get to
a target,
the same
to the same
on
when they were
to
buy the
and they were
to
with the motorplaces,
as a lot of place,
as a first act
of adultess
independent in the
life.
In the States
in the United
and other
countries in
Mexico,
I know how
that's the
thing,
because no,
we don't know
we're in
the United
the education.
It's a
thing of
the
highsions
for the
education.
You know,
you know,
I'll be
a debt
enormous,
no,
that the democrats
has been
quite to
get to do that.
No, no,
they've done.
It's not
done.
They've done.
They've done
have been
intended,
but imagine
the
student,
it's
with a debt
of $200,
300,000
$300,000
of the university.
So, you
do it?
To pay the debt.
Degasmelo to
me.
That's what I
do.
That's what I
did.
I studied with
credit and
here in Mexico.
Ah,
well,
I was
I was doing
what you
value of
the luxury of
the university,
for the
and with
taxes of
interesting
yes.
I said,
but if
not are
not they're
a school,
because
they're
because they're
because
they're
and here,
yeah,
here the
what
what you
what
in
that
then
that's,
like,
the problem is
that no
a credit
impotero?
Like a credit
impotacary?
That's not
we don't
understand the
interest.
We're going to
what we're
talking.
Ah,
do you know,
I'm going to
pay?
Well,
so if they're
going to
pay, but
no, you can't
you know,
you can't
you know,
how that's
it's going to be
making the
kind of the
contra-maquinar
that we're
making more,
is to
understand
more the
credit.
Ah,
of course,
obviously.
Obviously
less culture
financial,
less credit
you know,
less entient of the
creditors,
more interest,
you know,
the people that
the people more
poor, the
people more
humiliation.
So,
say, you know,
there's
there's
there can,
there are
there,
there are people,
but there
can't,
but there
don't know,
and they're
we're just,
we're just
money, to
make a
money,
so,
yeah,
but you're
you're
much more
more interests
than a
bank
established,
no,
that BV,
or that
BV,
and all.
Because as
because as
they're going to
they're doing,
because no
you're not
a creditis.
Those are you.
Those
they're present
but they,
so they,
but they're,
but they're
they're,
they're not
a good organization
and we're
we're doing,
and to the
people, and
the people,
and it's where
they're doing
their,
there's,
there are,
there's,
there are,
there's,
they're,
they're,
so,
they're disfrasan
to impact
social and
do,
so,
we're,
we're,
we're,
we're,
for so,
for so,
Because, yes, it's
certain.
There's microfinancial
and there's
a lot of people.
It's a lot of,
it's an assault.
No, yeah,
be, about
of the
creditors, a
reason is
not to understand
the interests,
is not to
understand the
time of the
credit.
Yeah.
That's something
that's a
lot of the
money.
Passing the
targetas on
a target of
credit, but
not they're
not sure you
that they're
they're
a moment in the
moment to
pay.
And many
times resulta
that the
aginaldo or
the fund
of the
money or
the
after the
moment of
We're going to suppose that you
you're going to
in your court
of 30 to
you have to
pay your card
the 15
and resulta
that the Aginal
you can't
you're going to
get to be
going to be
you're going to
pay your
interest.
And the error
was not
to understand
the time of
your target,
not to
not come to
get in the
expense, no,
well,
you're going to
do it's
not going to
do with the
planiation
to buy it
when to
do you're
going to
back.
Exactly.
Oh, and
you're going to
the state of
your sofa,
12 months
without,
without
but the
state of
account,
it's a
minimum.
The pay
minimum is
a little
other
other thing.
And if you
think you
get a
minimum,
it's a
minimum,
so I guess,
but I'm
that's a
percent of
interest,
oh, no,
I'm,
I'm,
I'm,
I'm,
I'm,
so,
they're
they're
so,
they're in
the
money,
and then you
know,
and then you
pay,
minimum for no
generate interests,
and that's the
money,
you're,
you're,
you're,
you're,
you're,
you can't
in the
Pago
minimum
that's
a
a
times you're
at the
it's
the
about
the
people of
the
things.
And there
other
to be
to
all the
people
to be
people
there
there
there
is a
person
that
you
know
that
so
it's
not
not
not
not
not because
that's
so
so
so
you
know
you
you
know
not
the time
not the
not just
the system
like
a
manner, with these
truquitos,
to be how
you pay you
do you
do you have to
do that's
to say,
I have to
have to have a
information and
put a attention
and dedicating
to make to
make the less
possible,
having what I
mean, merciending
me,
me, I'm
making the
things that
I'm doing the
things that
I'm going to
the things that
I'm going to
get to
and I'm
another more of
other of the
truthos
that here
we're the
problem
social,
no?
The proof
social
I mean, there's more
10,000 people
that have been
there are more
than 10,000
students that
have been,
and it's
really,
it's all,
it's not,
but also,
it's not
a,
with a,
with a,
with a,
that's
that's,
literally,
they can't
mean,
they're,
so,
if you're
trying to
someone
that's,
you're not,
you're,
you're
you're really,
10,000
people,
you're
because what
we're
we're saying,
so,
is to,
we're,
to be
to be
that people,
that's,
that they
Or they put in testimonial.
Well, not all those testimonials
are really.
There's certain.
There are some of those photos
have got to...
Yeah, of a stock
of a stock of a base of data.
And they put in there
testimoniales and strellitas and
all.
That's all right.
That's what you have to be
with the credibility
and to who you
are you trying?
Totally.
If you're a
company decent,
a company
not you're going to
mean.
No,
it needs to
make you,
because it has
marvellousous
programs social.
But when
when you're
trying,
so in line,
to the brutto,
whatever
of the
founts that you know
because,
obviously there's
because apart
not it's a
legalized,
nobody's
like the,
you imagine
to the profecco
verifying
every,
every,
every,
every,
yeah,
I'm really,
my life
champion,
this,
Maria,
no,
yeah,
yeah,
well,
I think the
problem
social
can be
a good,
when it's
real,
if when it's
real,
when it's
when not
it can
confunding, but when it's real,
it's very good.
So,
because in this
time it's a much
fraud in ventas
for their social.
It's so
so easy to
open to a
account of Instagram,
to Facebook,
subir the photos
of some boxes and
say that's
and then you're
and then
nobody can't
and then you
and you're
to come to
you're going to
get to
get to get
in many of those
frauds.
The point of
having to
get to
the problem
to be that
the comments
are that
are participating
people who
are reales,
profiles
real,
be that
know-to-
they're seeing
that question
to ask a
person,
you know,
yeah,
you know,
the problem
to use to
your favor
when it's
a little
part of your
contra-man.
But,
but,
this is,
it's a
thing of
responsibility.
So,
here,
this is,
is like,
it's like,
okay,
perfect,
I'm,
we're talking,
we're talking,
we're
a little
about a
little,
Mark, and
you,
in a
conversation
previa,
no,
if you
you have
a product
that
is good
and
you,
And you're,
you do you do
do the
responsibility and
you put the
problem and you're
incredible.
But of all
the person
that's the person
that's the
responsibility to investigate
to,
a little what
does,
see the,
to get the
and see what
you're doing,
what you're
what you actually
need to be,
and if you
have the
possibility,
even,
you know,
I'm just
here,
and I can
tell,
what is the
value
that he did.
And that
is good
because,
that,
that's
to help us
that we're
doing the things that
really we need
and we're in
not the other
other side,
also also to
get in the
that's put in hake
and that you
as you as a
person,
that you as a
person who offers a
product or
a service,
you're being
very good
to do that
you know
to do you know
to do you
other of the
truitos
the things
that are at
that are in
cars,
that we're
doing with
with TEMU
and with
all these
things that
come in
things that come
very beautiful
and they're
they're
quality,
even
you use
to use the
use the word
demu
like a lot of
a lot of
the other
day,
one invite
us said,
no,
then they're
to go to
their
them to
someone,
who are people,
that's a
person who
to get a
therapy
at Tymu
in TikTok,
a blogger
that you
know,
a psychologist,
so you
know,
so it's
also,
it's a
nonimimim of
chaffa,
of a
quality.
So,
for example,
there are
markers
that,
because one of
one of the
one of the
one of the
cost for the
times that
really you
are going to
use.
For example,
Ropa
Deportiva,
that now we
want to
use a
sportive,
but we can't
to use
to use a
sportive,
not only
only to
go to
get to the
tup,
what you want,
and you
do it,
we'll put
five
more car.
But you
will be
over 12
years and
you're going
to be
to get to
the gymnasio and
to come
the
domino and
to
do you
and to
be in the
car and
you lavas
and you
do you
it's,
you know,
you're just
you're going to,
you know,
because it's
not because you
aren't, and you
don't.
So,
it was car.
No, it was
car.
And I think
the Ropa
Deportiva is one of
the things
that is a
great example,
because the
sportive is
one of those
other other
articles,
that between the
better quality
and the
of the quality,
there's a
huge.
Enormerer of
you.
You can't
get some
leggings,
I use
some of
the things,
because they're
of the
things, that's,
and they
they're
You see how the costures
to decoscent
and the
of the ballitas.
And then
here is it
very clear.
But that
same idea
that we can
apply to
many other
products and
to many
other things
that we
that's this
that it's
more for the
environment
because
we're
to say,
if I have
a spectative
because I
know
about how
it's my
way,
of how much
things,
for how much
we use this,
all, and
we've got to,
maximum.
You got it
was very
very much.
Yeah.
You know
you put this
for 15,
20,
30 events.
Well,
it's the
piece of the
car of your
closet.
But how
it's a
work and it
is a
great
inversion.
It's a
great thing.
And then you
were your
tally.
I don't
and they're
my tally.
Yeah,
so it's
but it's
badissing and
it's a
part of the
last three
years,
never me
to put to
that's
that's
that's
carissimo.
Yeah.
Yes,
yes,
yes,
if it's
It's really. I mean,
the camisettes
me the camisettes
all the time.
All the time.
It's used for what casual.
It's used for the
time.
It's used to do a
conference.
It's used to be a
carmissed in the
quality.
It's a lot of
time and not
it's a green
to get gris.
A last three lavations.
It's an
great, a
great inversion.
In other
you can buy you
you're a
carmisa,
that you have
certain colors and
you don't you
don't you can't
put so much
because it's
the same
because it's the
In this
me can't put
20,000
people,
nobody's
nobody's
this is a
question.
This
this
this case
a cost much
more
more than a
carmisa
of cooel
that has
really
ralithes
and a
and a
very idea
when we're
doing
when we're
that we
are saying
we're saying
we're
we're saying
we're
almost
but in
these
times
more is
to have
a planiation
like
let's
let's
I'm going to
want to
I need
or I need
I need
four
camisas
negras, two jeans of these characteristics.
Why? Because are the ones that used. And then
this is too, to make us a little
of spontaneity in this video of
planning. It's saying, me going to give a
a present of what it's me pegged.
But it has to be in my alcance.
Because if I'm going to go to get to
the website of paddle, paddle, paddle,
and I'm going to, this, no? I'm going to
give me a presupport. I'm going to say,
10, 15, 20, 100, what you can't
and that's be in the list, is
for if I see something that
in the list and that if I'm a plan, but I have a plan
flexible. Always the best plan is the plan that has a certain
level of flexibility. I'm going to do a present way to be
for what to be able to do. And that presupposte to be that
gratification instantanea and spontaneity that's
that's a rich in the moment of the company.
Here I've got all the framework or the regla of the 70-20-10.
It's a...
It's a application more realist for...
It's a guide, not a regla.
Ludy always
I always
I always
I feel like
I'm
a good
I'm sure
I'm sure
this probably
the
probably the
probably the
that's
you have
to say
is the
adaptated
plus more
to the
Latin American
America
and what is
50%
necessities
30%
of
and 20%
a
or future
or 20%
or
70%
necessities
20
10
future
exactly
and
with
the aginald
can
do the
if you
have
You can you say...
You can't distribute it
I'm going to
get to get a 60
or the 70%
of what I determined
in the
fiestas.
In the
compras of the
offertas.
That's what for
you is important.
That's not a
necessity.
No, but
I'm going to
put the
the mess of
New Year's
and the
gift and the
and the
other 30
I can't
or 40 or 50
or 50
what you guys
I'm going to
an part
for a
part to
do you
and I'm
like to
put a
more to put
a category
extra
that can
be the
10 or
20%
And it's for what you
emotion or what you're
planning to
to make sure in the
next year.
If you want to
put you
to get to the
gymnasia,
your two first
mensualities of the
gymnasia.
If you want to
get to a
time to start
Taekwando,
for your class
Taekwanda,
if you want to
learn to
learn to learn
for your
class of
because what
does,
much times
we have this
sense of
that the end of
the end of
the end of
the world.
So,
like if
it's
and borrone
and
no,
Chattis.
you, the person
that's the first
of the ender
and it's a way
to pointeer
your finances of this
year with the
year that's
that's the year
part of what I'm
to do to do
this money
to get a
I'm going to
give to me
to the year of
and that year.
And that
you and that
person are the
same person.
It's a
way to get
to January
with money.
Sure,
clear,
yeah,
the fact of the
money
yeah,
for October,
novue,
and then,
and it's
as in my
Presuppost
we'll
go to
we're going to
and the
people are the
we're going to
do this.
A,
end of
the year is
when more
me going to
get to get
to get to
the end of
the end of the
thing of the
end of the
need to be
a necessity,
a necessity
that's
that's the
money,
liquiden
the debts
that they're
that's
that's not
much.
That's,
that is a
need to
liquidar
deudas that
are cost
much or
deuds that
you're
that you're
to
that maybe
are
months
without
some
I'm sure
to write
me says
no,
I'm going
to liquid
my
my
my
my
my
we're going to
we're
in the
I'm
my name
I'm
better than
I'm
better
better than
I'm
exactly.
Exactly.
So,
so it
I'm
I'm
how I
resolve
these
things
that
I'm
that's
that's
that we
know
we're
to get a
to
me you
to present
to me
to the
things
and the
Lude Divina
has a
with that
we're going to
to start.
But not is
for that
we're in
the way of the
things.
In Mexico,
the good
end of the
year past
the camera
of commerce
in Mexico
says that
they gott
more compared
with a year
before the
the ventas
the 15%
more
so 15% more
so that
the economy
not creas
15%
no.
The
world's
the
money
of the
people
don't
not
not grew
15%
the economy
the
economy of
not
we're going to get 15% more.
DEM.
In the States,
Black Friday
went to a record
historic.
In a moment
in the States
United
not is in
their best
economy, in
that they're
in their
moment.
In Chile,
the Cama
of Commerce
of Chile
of Chile,
says that
in the Cyber Monday
or Cyber Monday,
Ciber Monday,
Ciber Lunes
gastarunest
$447
million
of dollars
in three
days.
In three
days.
And that for Chile is a record.
In Argentina,
also,
another record in the Cyber Monday,
$493,000 million.
It's just in Argentina,
that's also,
and also,
it's a crisis
very strong.
And where's the crisis?
They're going to
much.
In Brazil,
the year
past,
the Black Friday
subio
18.7%.
They're more.
And in Peru,
there's called
CyberWau.
That's a good name.
Campations
with increment
of the year
past
of 230
percent.
Peru?
Peru?
Wow.
Dice peru
CyberWau
of 24.
For that's
about wow.
Yes,
because how
they're going
campaigns with increments
reportals of
230%
and a
strong expansion
in markets
participants.
And the
economy of
Peru no
no,
it's a
30%
that we know
so we
know,
so we
just understand
that we
just
we're
getting
more fast.
Every
every
is more
fast.
Every way
there's
less friction,
less
resistance,
every
is more
easy to do
the targette.
There's
to put to
condos.
I,
I have a
cargetta
that's of
the company
and are
compas
that are
100
deduables
but
but my
personal
I put
an auto
condado
that I
to buy
with that
personal
I have
to send
a
code
of verification
and
I'm
don't
I'm
I'm
I don't
I have to get to
get to get a
a cell phone
is a telephone
a little bit of
a line of the
United
that's not even
and then I'm
to use the
code that's
to use the
phone to be
to order to
the company
so that
that's the
so I'm
I'm in
the United
and when the
targette is
gringa
when I'm
when I'm
when I'm
I'm
I'm
so I'm
so I'm
so I'm
so I'm
I'm
so how
fabric I
that
Yeah, there's
no. And so,
all the
targetas,
for example,
those are you
can't be
and desactivar.
Disactivin
their
chargettes.
Yeah,
just to make
to the application
and put your
code and
activate the
target, yeah,
in those
minutes,
even you say,
uh,
better and no,
are things
are things
things.
But the
fabricing the
faction is
a way
to help out of
you're not
you're not
or you're
to be used,
to make
to make a pause
to say,
and not
I don't know
I need
exactly.
The industry
the
machinari
of
the
thing,
that's
that's
they're doing,
and we're
doing it.
So,
do you know,
no, no,
no,
no,
no,
no,
no,
no,
there's
a malo.
There's
you,
you're
you're
the frision.
The
friction that
you're
to do you
do you
to do you
know,
just the
time of the
thing of
the time,
I'm in the
case,
I'm in the
little,
a palita of
a,
a car,
or a
something,
and then just
I'm just
I'm going to
do,
and everything, but as I'm going to
send out the code
and the telephone
is to be in a cajum
that's in my
car.
I'm going to be
and I'm.
And yeah,
I don't know.
That's,
that's, that's
put you to puttion.
And what you
is very important.
No, it's not
to buy the
economy global.
It's not.
It's not.
It's not.
It's not.
It's,
you can't
do you know,
but the
numbers don't
mean it's
not a
that Mexico
vending a
more every
every year
when the economy
of the country
and the
country is.
And you're
to grow to
Two, no?
Some of the
cresements
more of the
things we
we're in America
Latina,
no,
2% and we
we're getting
15% more.
My hack
for this is not
to get the
target.
I'm just
I'm going to
buy to buy.
All the
other cards,
the palace
or the
if I'm
going to
buy a
because I'm
not going to
get a
got a
got a
out of it.
It's
got a guardadita.
Well,
let's
let's
we're all
things,
we're
revisal the
revises if really is an offerta.
Your palita of paddle
says that's in offer
in $5,000.
To be a be.
To be,
really,
it's never,
I'm in $7,000
and they're
to be in
$5,000,
and just it
just a month.
In fact,
it's a list,
no,
it's a lot
offer,
if you're not
your list of
what you
need to,
you know,
what we said
in the use,
the use
that I'm going to
do it.
It's car
or not
it's barato,
depending
when it
use the framework
that's the framework that
said you're
the guide of
70%
of necessities
20%
of desires,
10% of
minimum.
If you
can't
make sure that
the regla at
the 72 hours
not to
not come
immediately
to put in the
carito
to increase
I mean
I'm more
more
difficult
more.
Dravs
put me
more
more travas
for
to put more
to my
Cerever
to my
no me defum.
In fin,
some hacks,
but you have your
pizarrooncito.
What's going to
do you know?
Rapidism.
The danger
of that they're
a lot of
a lot of,
I don't know
a lot of it's
to explain to you.
A bit of
if you just
you know,
you're going to
you're going to
get to
you're going to
do that
you know,
you know,
you know,
you know,
you know,
you know,
you know,
you're not
sometimes,
you're,
they're,
they're in three
thousand people,
and now
they're
supposed to
that's,
uh,
you know,
You know, an
Reloge,
a smart wash
that's
that's
$499
$12
$12 months
and
a lot of
you know
that's
that's
$2,000
to $1,000
to
you're doing
you
do that
your
car
today.
Today,
you're going to
pay in your
$1,000.
$4,100,000,
which are
the $4,0,000.
Or so, is the
what I pay
today versus the
gas real.
It's what you
are doing,
summandole
the compromise,
the compromise
you know it's
done it.
You know,
even you have to
have to take it.
You know,
they've seen,
have heard,
that the people
millionaires
us say,
if you know
that you're
not you
don't know what
they're not,
they're talking,
they're
so you
sumas,
what you
do you
do you're
to pay
in your
second
court and
and all the
compromise
that you
did you
over the
$10,000
$10,000,
$0,000,
Pes,
you know,
you've got to Aguinaldo.
Yeah,
you know,
you know,
but the problem is
that not only
you're doing this
no,
in your mind
you say,
ah, I've
gott $4,100,
no gastre,
$10,08.
Exactly.
And then the
next month,
you'll be
to do it,
and the
next month,
you'll
do it,
and the
formula of the
poverty.
And always,
and you
always,
you're going,
you're,
and when
you're not,
so,
So obviously,
the good companies
that are credit
to pay us
accessible,
not to give
credit, because
you're going to
not going to
get a time,
you're going to
you're going to
and thencees
credit, you're
going to have to
you're going.
So,
you know,
you know,
you know,
to get a credit
well,
to do you,
something
to give us,
and that
give us
and that's
money in
this end of
year or in
the end of
this thing to
this,
this is this in
market,
this in market
that we
we did we did
like
to machinaria
contra machinaria
or say,
how do I
do you do
make a lot of
and that
you know that's
like a lot of
not going to
to make a
question,
what I'm going to
make a
kind of a
critical and I
go to be a
about how
I'm going to
get to
I'm a
good I'm
I think you
think you
think you
know that
you're
going to be
much more
factible
that you
can't
you can't
try to
try to
try to
try to
try to
we have to
have to
the time.
Exactly.
Some advice
final?
Well, I just
remember them
that prepare
your anti-maquinaria
not only
for this
this epoch
because as a
rato,
today you think
on what you
want to
you're doing.
I think these
these,
these tips
that we did
this contra
machinaria
that we're
not only
for this
mark in
that we're
not going to
all what
will continue
going to
the company
and then.
All right.
All right.
All right.
All right.
All right.
All right.
And,
and record
that the
usencia
of education
financial
is very
car.
Also,
the absence
of education
emotional,
carisima.
The absence of
education
is very
car.
And with education
we refering us
to memorize
the time of
the battle
period of the
elements,
a less
that's
a chemical
biologist,
then you
know,
but we
refer to that
education,
we referridden
to the
education
practical,
the
that we use
all the
days,
that no
they did
in the
school.
At the
most
some,
but the
majority
of
us
not educar us
it's
really car
because we
we're vulnerable
under the
machinaries
that are
there's not
you're
when you
get your
cellar's
you're
you're
you
against a
team
professional
of a
lot of
people of
people
that are
working
to you
do you
do
to do
to
you
to do
you
against
you
against
you
against
a
system
of
statistics
So, you're your contra Goliath.
Yes.
And you're more
chiquito
as much
your education
you have.
For so the
inversion in
your education is
important.
Today we have the
privilege of
to have been
podcast that
before you had
to have these
conversations
that were
and then this
and today
we could
get them
here,
but not you
get this
here just
not more,
we're
going to
the people
the people
that want
to study
to do you
to do you
to find
to do you
to find
Ludi,
Arrova, Finances with Ludie in Instagram,
Finances with Ludie in Facebook,
and Capitel as formator.
Very well.
My dear Marina Armendaris,
neuropsychologist,
and where can't
find you to learn to
do courses?
It's called Capiteel Finance.
It's written
Capitele finance,
and there can
find things of
formation,
also of
psychology,
the money,
because the education
financial is education
emotional,
and also
can find a Ludi
that is one
of our
formators most
spectacular
and consentied.
Marivios.
Marivos.
Thank you.
And we remember
that,
about education,
that we
have a master
class
gratuitous
that's
called how
generate
more
more
interest and that's
a class
gratuitouser
that is the
precursor of
a course
that's
about the
communications
and leadership,
activities
that you
produce
more money.
One
thing is
I always
do like
three parts
one.
One
is,
learn to
learn
more
more,
obviously.
Then,
learn to
learn to
conserve
to do
to get
to get
your
money,
and the
other
and more
sophisticated is,
learn to
multiply your
money.
And are the
three parts
distincts of
the education.
Garnartel,
conserve it,
and then
to multiply it.
And it's like
the tripé,
no?
The tripo,
it's in
many of the
tripea of the
education
financial.
We're not
we're going
to help
you know
the
things of
the
communication
to gain
more
more.
If you
go to
Marcononor
Ruihiel
dot com
diagonal
Diner,
the class
is
gratuit
and it
It's just how
generate more
ingress with
and if you
like that class
there's a
there justly
there's an offer
for that you
inscrib
to the course
yeah completeito
and if they
are in the
places.
For time
limited.
A meces
without
no,
but not are
no,
the class
is abirta
all the time.
Abirted
all the time
is gratuit
Marcontononor
norgli dot com
to agonal
the money.
Thank you
to you.
A me
to make
a message.
We have
the option
of the
fact if you
do you
Click.
Without
Without.
Without.
No,
no, we're
not we're doing
us to say the
card.
Exactly.
Because there's
in Colombia,
in Mexico and
everything.
No, no,
for what I
do you use.
For what
I really
to serve.
I'm not.
I'm super
use.
Yeah.
Let's go.
You know,
the episode?
Yes.
Let's have
an applause
to our experts.
Thank you.
Thank you.
Thank you.
Thank you.
To our community
to alma
com.
Until the
the next.
The last
the league
of the
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