Endgame with Gita Wirjawan - Berimajinasi Dengan Teknologi Untuk Manusia | Endgame ft. Noni Purnomo (Part 3)

Episode Date: November 1, 2020

Menutup musim pertama video podcast Endgame, Noni Purnomo (CEO Blue Bird Group) berimajinasi tentang narasi mobilitas Indonesia di masa depan tanpa melupakan aspek manusianya. Seiring dengan tumbuhnya minat pada kendaraan listrik dan melihat asas Blue Bird sebagai perusahaan layanan mobilitas apapun mediumnya, inovasi rendah karbon bukan hanya baik untuk lingkungan tetapi juga cerdas dari sisi bisnis.

I've on one side, I've ever-kineable-renewable energy, like solar panels and so I'm very passionate in that. That's the end game. That's maybe alasan now, balles-dendam, maybe. I still don't have social life in comparison to other people. I'm still a nerd, basically. Now, then, but then, but I'm still a nerd, basically.

Now, then, but, but, you're not. But, if they're done. to work every day, until 12, 12, night. You know, I was still very young. Yeah, yeah, four hours. But from the little, not much to do, see.

Because my dad, that, tura, also, is a little. Okay. But, now, is a better, right? I try to get a lot of sleep every day. How many hours of sleep do you get? Six.

Six is good. Yeah. Better than that that was that. Yes. Eight on weekends. Good. Aid is perfect. Yeah.

So, then, so after that's, then I thought, okay, I need to learn something. So, finally, I'm going to be a MBA. But, because it's already to bea Newcastle, that's really the city-mattie, so I said to my parents this time, I really want to choose the place. And it's also, So it's not going to January that's just on January, that's just September.

So, so it's still up. So it's still, it's okay, the most important, San Francisco. Yeah. Yeah, so I was really happy. Now, t'idiness, can't just be two-taught-taught, can two-and-a-half-a-a-old, can, two-and-average, two-and-a-half-a-a-half-a-a-old,

like, if, when, I don't know why, it's the last year's like. Okay, though. Okay, okay, really. And I did a double major, I did a double major, right? Ambil finance and ambu marketing both. But, it's a good thing that I learned is active in per mias.

So, with active to per mias, and at the end, I was more active in sports, justru... Yeah. Oh, yeah? Yeah. What? What? Anything.

Oh, yeah? But it's a bit like that's a bit like that's a bit of a bit of Jimmy, Jimmy that. Then, wow, this is what, this is what? So I was the organizer and Jimmy, but we're the kind of uplit. Yeah, well, you're just, you're just, then, so it's all.

So, from badminton, basketball, all. It's, including, so that was a very interesting time, time, yeah, yeah, and then learning a lot of things. And then, what I heard, you, that's when you're got to lose, got a job in New York. But I don't know how to get back.

Yeah. Yeah. Yes. That was one of the down moment, because I was really proud. And we're in US, there's a career day that many of the lamaran, so I was helping. I was the arranger, actually, for that.

So I did not apply. Because I did not apply, because my late grandmother already wanti-wanty-wanty. Okay, if you're lulled, I'm going, lulose, I must back. Now, but somehow the recruiter, somehow at the end, after we're done three days, And then he said, why don't I interview you too? Okay, okay. Now, it's a very good for Johnson and Johnson.

Can you imagine? It's a very good company. Now, diderima, then, one week before I was supposed to move to New York, Nana said, you know, you should come back to Chicago. Duty calls. Yes, duty calls.

Yeah, then, that's with that, back to Jakarta. But now I realized that everything happens for a good reason. Right? ...termasu,

go to Newcastle is a very good reason. Otherwise, I wouldn't be who I am today. Then, then, I can contribute more. I could find my purpose better, that's because ofangue back. So, you know, it's like, so I just came back

and worked at Blue Ever since. Let's talk about Bluebird. Now, this, if I've got to be bluebird, kind of every era or every decade, it's always be able to beaute innovation. And Bluebird is the first that's the first

EV, electric vehicles. Talk about that. The cutusance of what, how, how, or what, Part of the vision from my late grandmother is prosperity for all stakeholders. And, my late grandmother is also,

and my father also, and my father, the father is the one who took over as a CEO. They always say that whatever we have, it's to really, to be the sustainability of the stakeholders, meaning not just shareholders,

but it has everything has everything, that's a basic vision. Now, from that's that's what's that. From that's the main reason, why we have we have a bank of it. Can many people who outsource just to bank of other because we want to make sure every single kind of the carer that's always in a period of prima.

Why? Because if engine that is good, then CO2s, so much more than the CO2s, so that's a lot more than that's the main reason why we're still maintain the engine to be in prime conditions. And we're always to make sure that if the mobile, so we're, when we're, when we were, when the engine analyzer, that's only 3rd, two have Astra, one has bluebird.

Because we're just invest, so every mobile, to check, that gas-buang-ne. So, it's from the old, actually, only at the time we're very passionate about sustainability. I'm on one side, I've been several times to investation in sustainable-renewable energy,

like solar panels and so baguagena. So I'm very passionate in that renewable energy. So that's because we've got a lot of the opportunity right away. It was a huge gamble in a way, but we can't look at it longer term, yeah. And, of t'tentousa' we're making a decision not only based on passion, but there has a per-hutonged it, so we've got to be it's long-term,

ROI's how long-term, what we can save, Then what we can saving? The example that we can saving, now, this maintenance costs to have revenue, that's about 9%. Okay. For the fossil fuel? For fossil fuel?

For combustion engine. Now, the other bar is about 23%. So, with using electric vehicle, maintenance cost is far back because there is no engine to maintain. Right. Spare parts, it's not just body parts just.

So the biggest spare part that's the the mahaledity is the $5,000, but it's the last time, but it's actually, we can't even 10 years. So it's actually, we calculate that, that we can saving, maintenance we can saving. But, the most of the most

the most of the price is, because now, the price is still high-so- that we're making to make up to help-loans, so we were actually starting to get attraction, Tautau, because now we still only have 30, in Jakarta.

30-10-a-rillion-riffu-a-lis. Yes, 30-dre-a-tribu-p. But by 2021, we're the renchanan-to-one, it's going to, so 2020, 2020, and we have already delivered, it was that's already in the $300,000 more than more than in 5 years. We have had to have at least half of our fleet, like 15,000.

So that was our intention. But because of this, we're re-prioritizing again. So if I'm... ...theirring, this, economics is, but it's actually it's up with EV, right? If that's not a lesson, don't, for regeneration,

all the fleet of the assuming post-COVID, scenario. Our biggest, this is, kind of per-hitungan ROI, it's, is also, the car-ne-the-car-ne. But there's a capricle that mobile-listriced,

not depreciation, though. Yeah, and we're We also also has a trajectory, the hectic trajectory, from the perkemangered battery. If lifetime battery, if it's 10-time battery, instead of five-time warranty, warranty 10-year-old,

we're sure that's more than better back. So we were actually betting on the technology, more mass production also. But on the other hand, actually, from the other hand, actually, from the government also that's right of the carmen that's even making cars with EV vehicles.

Now, that's what's more than can be able to get back again. Because I think as a public transportation, we have to take care of... Because the emission carbon is from public transportation. Yeah, but in a way, yeah. To be in a way, yeah. Yeah, but if the case Jakarta,

it's just from power plant, and public-public, right? So I don't know. But at least whatever it is, if we can't do whatever we can do it, then we should do it. Getsu-do-it-not-it-no-it-nung-it-no-it-nung-it. If we can do something, why not? So, it's really, why we should do this? It's a long game, if we look, if we're looking,

yeah, the number of mobile that's two-and-half-million. And, the penjualing or pemblyan-mobile-bable-brews, every year, it's 100,000 units, all the world. So if you want to replace all the pre-existing cars with EV, yeah, it'll take 25 years. But from 100, that production EV,

that's the product of the EVE, probably, BY, and be able to beaida, and be able to you have to think big, and we have to be a lot You said, like a hockey stick, and there exponentiality. Now, you're the pioneer in Indonesia, you know, who can, who is to provoke

a percapable, so people, to, oh, ternata, this, like, make sense. Not only for me, but my son, but my son's my son. And, it makes sense economically, too. Yes. Not only environmentally. Yes.

Yeah, right? So you are actually game-changing, the conversation. Yeah. And we wish to continue that, so we hope after this COVID situation is over, we can continue with our project. Because we still believe in a zero-emission program,

but, of it's not just so that's not even if because if it's more or less difficult. And there's incentive, too, I think, incentive is very important. Octu-tut-to-can-al-alue-al-an-eim, want incentive, then the people can't even if I'm not there's charging station, then there's just like that, that's much more than that's like that.

So, we're still infrastructure has to be able to work with PLN to build study, titic-tit-tit-many to passang. Because we're reddered, can't randomly, so we can't make study to be the catalyst. We can't be the catalyst. We, we have to say that's about people who want to be

making EV come to us. And we want to be able to collaborate, because at the end of the day, we can't give significant impact if only bluebird. It has to be bigger. Not just only bluebird just, because in the in total, our fleet

just around, just 16,000-an. So it's not significant, so if it's so if you can, if private vehicle, too, so, significantly. Now, we can, we can't learn, from the other countries in the world, that's can, there's no emission zone, it's, there, can,

so, so, so, maybe, probably, I'm going to, see, in China, that's, what, political will and economic construction, yeah, that's to be able to scalability. It's like it's more than,

while in America, innovation that's the plopor by Tesla, it's just good, but scalability not, but still like we've seen in China. I want to talk about disruptions, or dislocation. If, if, if there's political will to have to do it,

autonomous driving, yeah, right? Game plan of Blubert, is how about 10,000 of cariwomen? That's the up here, you've been, it's been, it's been, there's a time, to, in the Mastaird, where they're re-skill or repurpose,

How does that? If we're from other than other than other than that's more advanced, like, in autonomous driving, what will make game changer is actually, economic is not, in a way. So, autonomous driving is

very much and impact that really can be able to be really be able to justro, at the time the life of the the more than the more than the because the main driver, right?

That's one of the main drivers, right? Pengemoudiness is much it's from the negathe's from Germany and it's because it's more expensive. So it's more expensive. So, in Indonesia, if, in Indonesia, if, nanty, in political willness

to say that also means our GDP is already, we're still, we're still, So that, because there's not even the driver's because there's not a person who's going to be a man who is going to beaumudi again.

Because if we're going to beaille to driverless. Because if only from technology just per se, what is the real point, that? That's because economic, right? That's because of security, it's debatable.

Yeah, still debatable. Yeah. that if we can manage people who are the responsibility, actually there's no big issue. But at the time that the money the money money is much more than more than to use an autonomous car,

then that will be the game changer, I think. So you see this as a process of incrementalism, where transformation that's still can manage, or the perubahannage I don't think the government will make such changes that's massive in the near future. In the near future. Maybe, for example, if we have new capital,

then in there really, want, everything sort of automatic, and so on a secluded area, it's maybe, it's maybe, but for mass, I think, you really need to nimbang-nimbang, this is the most efficient. Not only economic, but in political, right? If we're not going to be made to where,

if people still not have a skill to have an more advanced job, want to be pinnade to where? But, but it doesn't mean that it is going to be still very long. because now with advancement technology, maybe more people, what more than people,

who's not even more, because it's not attractive anymore. So, GDP is just one of the factor. But, the inton is, if not any other people who are more than maybe that's the time. It's not cool to be a driver in the future. But, maybe in the conversation, that's really, it's going to be in the most of the moment.

It is real. So that's true. So when... Because if you can't from business point of view, it is very efficient. It is actually very good economically, yeah. Because, there's cost-costs tambbahan. Same, like we'd from combustion engine to electric vehicle, right?

So there's cost-cost that we can save from there, Also, if the AI is more advanced, so that safety factor is more than human. I think we'll get there. Yes. And it can be very soon. So, so that's like this, so economic, can make sense faster than the social readiness. So we're always must see that factor that.

And it's, that's why we invest we have to AI that we have to learn about demand supply, and learning about routing, habit, and sogain. So, yeah, at the time we have switched to autonomous driving, we have had to the platform for using system that. So we're just up-siap-as-a-just-as-a-as-as-a-as-tap-a-as-tare business, but we're not going to do it if the social factor is not ready.

Now, what we can do in the places that's part of the piloting, new capital, is actually one of the, the, that is the campus that's good-gris, like U.I, that's in-de-de-po. It's really, it's in depot. Yeah. It's for piloting, autonomous driving, zero emission,

if we're going to, if we're going to, then, it's still, this time. also can also in the perkebunan. Perkebunan, can't even in piloting. So it's in certain areas, it can be used even now. Or in the airport.

Yeah. So, what we're talking about mass, it's kind of mass, yeah. But if in some places, business and certain, it's like, within five years, it can be done. Now, I want to ask you, if we look, to look, at the time,

Blubert, too, men'synchewka, adaptive capacity that's more than that manifested in the way it embraced technological innovations. Do you see Bluebird 20 to 25 years from today as a transportation company, or more as a technological company,

or technology company? I think we see ourselves more as a mobility as a service company. Okay. Because technology is the enabler. What we give to our customers are the service itself. Because we've got to becerous, right? If, if 20 years from now,

everyone is, actually, we're going to deliver the mobility as a service with the autonomous vehicle. If that's not the drone, then we will deliver the service. So it's not about the product, it's about the service. Mobility as a service. Because that is that's what is always be able to be able to.

So, of course, mobility as a service is, the technology part and the human part. A lot of times, if we talk future, that's often we're the human part. Yeah, right? But the human is real. And we still need touchy-feely. Like, now many people stress,

because not because salaman just, can stress, that's right? Soasana batin's there. Has it's. Now, that we think, the service part is very important. And that's the strength point, the bluebird, yeah?

That we can extend the service. Now, how we have agile. The way we have to give line-an-lainan with how we're making layenal now, can better. If we rely, we rely on the back on the down and pangalan.

Now we have to invest a lot in our application. So, it's just a better, with chatbots, that we're going to depend on the technology So we always will embrace the new technology. But the idea is that we can give the way of the service as a service, we can't have the same,

human, and personalized. So as undel as possible. So, the factor safety is also there is because, sometimes, launching app, but data is it's about where we're very strict with that. Data our not did dole again to where, so safety factor is important.

Technology is enabler and it changes all the time. And the perkemanguant is more than the the other than the other human behavior that's the same. You can actually do, you can science it up. Because you have the map of where people go and how frequently they go from one place to another. You can predict the un-predictive economics.

Then you can venture into something else. Where you can monetize better. Yeah, right? Yes. That's why I think. we're looking into that opportunity, because we're we're not just pattern, but also tendency, and it's also, and it can be

be a bit of a new bada-upper-upahed, so that's what we're learning at this moment. And don't forget, the percapation of panguiting with the people. That's data point that's influential. Actually, that is a great idea that we're going to be. Yeah. Sometimes we've got bocouran, like, as about about what,

about what about policy shiapah, or what? Yeah, that's, if I'm just... Look, I know you've got to run, but we're going to go, where do you see in Indonesia, in 2004, 5? Indonesia,

is a very rich country, resources-wise. How many women presidents will we have seen by 2045? Well, we're half of the population, so hopefully half. I like that. Because we're half of the population. If I see that, if we're talking about women's empowerment,

it's being imposed or forced into. But if I see it just we should look at it from a different point of view. 50% of the population of the people are people, Indonesia is a country's loss. Do you think it's a country's loss if 50% population is just to be able to beerdayaka? It's not about women and men. It is really about empowering everyone

and to be able to build Indonesia this if we want to compete with the other countries. So it is not about women and men anymore, if I see it's not about women and men anymore, we all have to fight together as one, as one. So hopefully it's half, but that's just because of the ratio of the population. And if I'm not only the countries that are the people

that are kind of great, right? Maybe because the queuebua'an that's the that's just, right? Yeah, so... Yeah, maybe, but I think it's higher than probability. I think it's deterministic. Hey, I want to end this with rapid fire questions. Okay.

Aga-agra, we'll start easy. You answer, buy the stock or you sell the stock. And I don't even play in the market. No, no, this concept. And, and agapagpani the concept is stock. Would you buy the stock? Would you long the stock? Yeah, right? Buy.

Of course. It's easy, right? It's too easy. I'm going to push it. BYD or Tesla? We have both. What do I do? Okay, I'll make it easy. BYD or Volkswagen? BYD.

Okay. But you don't know that Volkswagen will beaV in a massive way? I do believe. Okay. But BYD was started as a battery. So the core is battery. They're ahead of the curve. Yes.

So Volkswagen have to find a partner that is really good in developing that. Yeah. Okay. Sending a kid out to a school that's in the middle of nowhere. Buy or sell the concept? This is rapid. Oh, no. Bye. Because you went through that. Yeah.

You did okay. Terus women president. Bye. Buy or so. Okay. I had to say bye. That's too easy for you. Okay.

How about education? Bye. It's the basis for everything. I like it. Yeah. I like it. Okay. One last one.

Singularity. Bye. Because I'm a strong believer in that assimilation, if we can say, between technology and human part. And I think that is very important. Good. No. No. Thank you, thank you.

Thank you. So it's a great conversation. Likewise. Teman-Temann, that's Noni Purnomo, the Pimpinan Blubert. Enjoyable. Thanks. This is Endgame.