Endgame with Gita Wirjawan - Christin Djuarto: Genjot UMKM Tembus Pasar Global

Episode Date: December 22, 2021

Direktur Eksekutif Shopee Indonesia Christin Djuarto bicara mengenai peran digitalisasi dari e-commerce dalam membuka batasan-batasan yang sering dihadapi para pelaku UMKM, dari yang baru ingin memulai, hingga yang ingin naik kelas menggapai pasar global. Sebagai seorang ibu sekaligus pemimpin perempuan di e-commerce terbesar di Indonesia, Christin juga bercerita mengenai batasan-batasan tidak tampak yang seringkali menghambat keberhasilan talenta perempuan Indonesia maupun dunia. Sebuah kolaborasi dengan Shopee Indonesia. #Endgame #GitaWirjawan #ShopeeIndonesia #ShopeeAdaUntukUMKM Saksikan versi video dari episode ini: www.endgame.id/goglobal Pre-Order merchandise resmi Endgame: https://wa.me/6282133365263

It's that's a lot of that's great because of performance you're going to go out, so you're going to get in but I'm really madu too, if you're going to be to be able to get back to come back,

even to Singapore, and to come to Indonesia, so we're here, we're here, we've got more more than other people

education. So, so we have campus UMKM Shope Export in Solo, we have Campos UMKM

Shope Export in Bandung, and there's in Samarang, in Jakarta, I think we'll other people like, to the polo-poural-lainly, that's, I'm not the most of the people like other like what,

like, but the environment like what I see in the world, yeah, in Indonesia, in the it's, it's, it's, it's the end game. Hello,

Hello, my friend, today we're getting Kristyjordo, Director-Executive in Shopi, Indonesia. Christine, thank you for the coming of the coming from here. Thank you, thank you for our time. I'm going to ask, many questions, but, like, I'm going to ask about the background of Christine.

I'm not here in Medan. Yeah. Tohapan, oh, so, no, no. Not, too. Yeah, yeah, yeah, too. Tell you. How about in Shopify, yeah, the journey of the life.

Okay, okay. I'm even in the last in Medan, so I'm from where I'm coming from, too, where you know, in the area of the way. Now, if, maybe, in kylas-balik, maybe, the more interesting, that's the point of my life,

yeah, maybe, where. The most, for my time I was when I'm I'm at the last time I'm I'm getting lost SMP on the day the last I'd be ajaking with my friend's, that's, he might go, like to go to

Singapore? Now, I said, oh, there kiki-ut-a-kittuan, because I never heard, that's it, yeah, I'd get up at a get a place, get a place to get to get a job, and then, and then, I said, I said, I said,

If I'm like that's okay, so I'm gonna do after. So, actually, I'm not top student, like, not like, like, like, like, like, that's not, that's not, like, okay, that, but, yeah, yeah, a bit better baddened, like, juster, I'm also, I'm also, because I'm gonna be hucked with a guru, because of when you're in class,

not gonna get in matematica, yeah, so, yeah, so, yeah, so, I'm gonna, I'm not sure. I'm going to be inters, yeah, like, so. So, so, it's not that's about that with the guru's. But it's not, but it's not even though, it's not even though.

Yeah. But I don't know that I'd be able to be able to be able to, the name's, in the depen, in the before, a few time, it's in the time, so, I've been doing just, I've got to do. There's also, there's people who are talking about me, he's about people who said he's going to be here.

He said, he's going to be a senior who's going to be in the program. He's, that's because performance you have to be good, so. So, if you're going to get back. I'm thinking, it would be madu too, if if people to Jakarta just, before, even success, to come. He's malo.

Even if you're going to be back to Singapore, but it's going to be. what's what's, so that's it's, that's not only, that's not just, I'm not just, I'm not that, oh, ternata, if we're ready, we're, we're not, we can, it's, it's, sometimes, things that we can't even

can't, that's the way, that's the way, that's the first, the second, the second, that's, when I came in Singapore, yeah, I was, I was in Ashramah, and other than other than 20-a-old people, I think, I think, that's in Singapore. So there's...

In school, I'm at Methodist Girl School, but at Ashramah, it's a lot of school, but in Ashramah, there's a lot of people. There's from, sometimes, together in Asia, and other people. Okay, but all girls. Now, that's all girls. Ashramah, if it's, it's kept.

If girls, girls, girls, curfew, too, can't come back after the day of two-mala. So I was like that's like a little bit more than I'm because, wow, when the other than that's not just the, because I'm being able to be able to be it, the school, not even, so I'm making people who are school.

The English is also good, I'm not even if I'm not even. I'm not even if biologian, I'm not even. Dibbate in what, I'm being wrong, and then, and then, now, they're just, They're just I've got to learn music. I've never seen music, so I can't make music. And there's, I think,

there's a lot of the other than basketball. So they're having basketball. I think, oh, do you, this, why I'm being mean, this, like, an an annaq, ah, hebat, really, but, but I'm just to be something that's just to be something that's up my mind my eyes, so.

So I think, I'll see, oh, it's like this, we're just to learn. And I learned to play piano, like, I'm trying to tell you to my friend my, yeah, maybe not as Mozart, that can't. But, yeah, in my think, if it's it, if at least, I'm seeing, ah, t'etra, that we have to learn it, that's just, don't even before we're going to be a per rung,

try, do it, if you know, if you, if it's not about, that's all. But, if we try and it, it's just that we can't. Now that's the better better than in the city of the How long? How long? In Singapore, it, I think, 10-torn-a-half. Wow. Up to work?

Yeah, after work. Yeah, after college, after. Now, then, then, what? When did you, when you're going to go to college? When that's... Still, still, man, can't? No, no, no. Because I was, I was at the law.

So, I thought, I don't want to be able to be able to chatur, you know? I'm like that, I was like that. There's a film that's coming on the main catur, Queen's Gambit. Oh, that's I'm going to. That's great. Keren't really, yeah. So, I'm going to do with you. And then.

And then, what? Curious. Economy. I like, I like, I'm going to be like, I'm going to be a business. If business, it's, it's, but it's, better than, more macro.

like we can't move on the more than more than more than more than more than more than more than we're more than economic, I'm going to be able to see how about now, not, not just like to see what, but not enough to be it. But not enough with technology, so then. And then, I'm not in 2012. Okay, right to see.

Yeah, right to see. So I was trying to do so, when we first we're trying. When we're hit, that's the banking, so. Banking, so. Now, now, not going to hit it. But maybe technology on it. Garang, because now. It's not going to be able to banking, to consulting,

not like the start-up, technology, and, that. It's. It's. 80s and that's more than that's good. Yeah, yeah. That's good. But it's,

I'm actually, somehow I applied to bank, I applied to the company in Singapore. This I don't even say, I'm, but I'm saying many of my, but the last I looked

when I saw this group this, the name was Garena, I was, I was just, but I was when interview I took the can'tons, people are the other than technology, like, not know if I'm not just, I'm like,

like, it's like, it's like, it's like the technology. Now, I'm going to join technology, and then I'm going to be booming, so, and then, yeah. And then, games.

Yeah. So, if you were stuck in there, that, but I'm going to be there? Oh, no, no, no, no, I wanted to be there. Oh, yeah, yeah, yeah, yeah, So yeah, yeah. So I'm going to play.

I'm going to be game. Yeah. Bede. Bede. Bede. So I'm also, when I applied to work, oh, I think I'm going to get in, that, it's interesting, that.

When I'm going to be able to be it, wow, I'm going to go and just so-sure it all again. Because when I was playing game, I'm thinking, how to make the way to do product, yeah, that, it's, that's a better mindset, but you can't do coding? I'm coding, I've got coding. Okay.

I'm not coding, so I'm going to get it. Okay. So, but I'm not coding, so I'm not coding, but if you're doing basic, you're, I think, I'm going to, if I'm going to be from

the other from, it's from 7, you're going to be able to be able to learn, concept that, because it's shape the way we're with problem solving,

that. And then, how long that, in Divisie for games? In gaming, it's about years, I think it's three-tawn-and, three-tawn-le-old. Now, after Shopee, that's when I was going to start. When I was, I was in Singapore. Because, I'm, after after the school, I have to dolea, to work in Singapore. Bonn's done, I said, I said, I said,

if there's a couple of Indonesia, give me back to come, don't, that. And it's not just, because there's not, there's not, there's been, and there's, there, there, there's been, there, I don't. I'm going, I don't. Because I think, we've got,

we've got, we've learned. We've, many, I've seen, I've seen, I can't bring back, in here. We can apply again to the people to more people just, in the team, in where. And so in Indonesia,

kind of, like, like, it's just, it's just, it's just the technology, digitalization to, like, past the time. So, that's really, timeing. Time it's,

2015, yeah, back. Okay. So far, so good. Very good. Very good. So how? Why?

Yeah. So, if I did, so, I'm, I'm trying to tell you why I'm very good, for me, so far, and if you're going to

actually, we're, we're, we've been building with mission, that we want

to be being with technology, under-served through technology, technology. Now, when I look at the this I'm back there's been

coming up to join in a lot of camp UMP on-km, we'll see. We're there, kind of, I'm going to lag digital, but, but don't know how it. Now, from there, we're going to look, we'll see, oh, this is a caseopan that's good, we can, from shoppy,

from here, can make a plan, to make a plan, to help digitalization, that. So, that's the that's the last time after several years, we can be able to be more more than 5 million people

who are active, yeah, we can see, we can help, we're doing, to build a economy digital and new.

Now, economic digital new, the economy of shopping this is that's about the the people who are the different to the market to the world of the United. So, go digital, that's the step first.

Now, in here, there's a example, there's a penjubat in Paranjan Batik, in the SLO. So, before they've done, this product is good, but maybe he can't be mansarked in the sector,

just to get around, so, and, there's a lot to disbussi, but there's shoppy today, be uploaded, click, click, and then, it's just can't sell in Indonesia. That's what I think

making economy this is very, you know, be bekembal. Limit that's going to go back. And, for the money, it's also, it was too, look, oh, it's just to look

back from Solo, like, right now, economy, the cost of all of all of the bigot, so this is the first, the Geo Digital. Step the second step in the year that's going to go, next step again,

how we can go global, that's going to, we're going to, we have program Explor Shopping, we're going to help the job and the people in a few clicks, just not just in Indonesia,

but to be able to be in the national, Even to Brazil? To be able to bring, Africa, amin, then. Yeah, I'm in a day. Now, there's not. There's still there. There's, there, don't know,

right? Right, right to the Philippines, even. Yeah. To be there. Yeah. Yeah, data is, if we're not,

if we're going to, there's 50 to 60, 60,000 to 10, Pungus of OMKM. And if I'm going to, under $5.5 million, it's just $1.50 million, the upside's kind of the way that's

just how we can educate the rest of the literacy, and then, proficiency, efficiency, efficiency, effectiveness, for go digital. So, it's right, so, it's, it's,

If we look at least, if we're looking at least, it's like many more than it's more. I'm also, I used to get around, to be able to get around to to other than in the other than in the world, or there's also, that's been producing,

it's still that much, digital. So, so the time to to educate this is many much. So, we'll look this

if the time in the years, Two years, because of pandemic, actually, um,kM, for good digital, is more up. We can't get more than, but we can't be able to do the way. And, ragged or talk. So, we're in here, so we've got more than we're going to be more than the bussau-cusa-education.

So we have campus UMKM-Shopi export in Solo. We have a campus UMKM shop expoed in Bandung, and there's like we can't be in Jakarta. And then we can't we go to the other like, so much, yeah. Now, in this, in the campus, so it's just it's just to walk-in, when they're

can't, can, when, so, so, no, so, so, no, like, or not know what's about. It's not, right? Right, right. Right, there, too, we can't do we can't

team that can be educas, we're doing, we're doing, level, level. So, we can't do level. So we can't do you from the hooler. From the way to look at the acun, we can't do we can't dole of the company,

the commasional of the marketer, and export. Yeah. Now, at the campus UAMCCharm Shop in, we can look how we can give a gambarant to UAMMKAMI. So we've got... just, just, simulation gudang online is like what?

Yeah. And we also, We also also, okay, live streaming, because people who like streaming, to give them to be able to like that. Wow, interesting. Because many of the things, if they're not even if they're not to know how to the way.

Not even if you're like, or if it's like, if it's like what, it's like what, more just as, we're also. We can't even when just, just, free. So, so they're booking it, so, this is the places where we can't help to be able to be able to be able to, so really,

really, menhrap that want to digital, that's, that's, maybe it's just what is what is the through the cacemata shoppy, or the producer, garris-miring, if he wants to make exportation.

If this is more complicated if they want to do you want to do you know, to the province or the city in the other or the other? Pasty, past, so, from the process, before program export shoppy,

it's more complicated for the people. For the producer, what's more, they're more sub-productive, if they're doing this if they're going to work in this like,

capacity that's a lot. For the process, it's the, It's the other how much. How much more? Mammar it's also the language-a-sohn. Then, the other,

logistic for the for the penitemann. Usually, export is only to make-em-be-be-be-be-be-be-besan. Because we have to be able to export and making process like that. Now, why program export-shop-in this is because of two-belar-backer-barker,

is because we're just, we're just making Soapes, so that's The first, shopping, that's already, from partnership shoppy with the other. So, the people are the can't by shoppy,

and then come to shopper. So, it's not easy in Shopping. If you're selling in Shopin, Indonesia, the important, the product,

product will we can help to copy-kopen, because we'll be able to talk about it, even we can't trymakan, actually has been technology,

and also, also, by the company, so we're going to we're going to be able too, that's the

part of the the other this is this is this is the we're going we can

we can be together together so, so long as making making booket, me better in the language that's

So we can't workah, we can't use with us with us with and we're exporned with the same. It's more than they're going to be able to be able to be very long. Now, process logistic this also is also by Shopify. So, really, bener, benjamin, it's really gawalant in Indonesia and to Brazil, to Malaysia, to Singapore, all the same. So, even, the people are the personerimation, in system it, he's

it's, they're process of the same thing. Usually in Jakarta, to Medan, to Solow, to Surabaya, to to Manjarmacin, to Brazil, to to this, same, that. After they're getting they're getting, we're doing. We're going to, we're going to,

we can't export for them. So, it's making friction for export to be very very much more than who are you can join to the bulk of our export we So we can't get more of UMKM and more than more than more

more than we can be able to be able to be able to be able to be across the UMPKM to here. This is here. If we look, the energy of UMKM, or micro-UMKM, this is 125, you know, if there are

people who are umkam that's just in 10 passas of the or 10 to meja batik a day. Because digitalization, this is be be able to be come back. This in logic just, 125,000, it's just to be able to be coming, right? Yeah.

If, he's also, he can export. I see, this is gila, this, potensiness. If literacy digital is, he's gendot, education in digital, degenjot. I'm going to take back a little. If we look, if we have COVID since February, March, time this is, it's a casean, that's the umkm,

or micro-UMKM, because of the strenicaasant mobility physical. Bede, not, with the crises before 2008, or in 2009-8. Lulue, no, there, there,

that, that, You know, how much how much a company micro-un-o-M-K-KM can do adaptation, but maybe there's a friend who can't do adaptation? How, how that's the panang of you? If you're in the pandemic,

it's almost two years, that I witnessed, that, maybe, the impact to UMKM from the digital, there, maybe two, that's significant, I see how I think I'm. One, that's when we had that,

we're seeing many women that offset that's actually there's apak, so, it's right, and they're almost, they're most of the top of the market. So, when they're being, it's usually, they're rosot, they're also,

they're not, not being, so they're more in it, so they're more in it, so. Now, this, but I see, I see that's very fast.

So, maybe they've got, like they said today, they've seen, they've been digital, why can't be able to sell. Now, there's not much more than, so I see, we're doing so many, we're doing. We're going to put in, we also, we also give program.

At the time, we're going to be able to we're going to be able to get to one-m-commie-mliar, the money for UMKM to people to be able to be able to make up digitalization. In there, what we're using, it's usually, in a model of work for money.

So to be able to be able to make money from shopping first. Now, this we're looking, finally, there's many UMKUKMM is that digitalization, and, like, we talked, sharing, yeah,

he's brought, and it's not evenerap the energy, so. So, there's a example, there's one of the people the people that I've seen, that's now, because pandemic this,

he's already, he's already, he's going, I'm saying, but I'm, but it's been, but it's been, but it's just,

but it's the people who's for the staff, that's up to almost 100. Only in the time, time this,

and this is also to the people who can't be the people, before. So, so the impact digitalization and shoppy, this I've seen to UMKM's pandemic, this really,

really, really, and I'm also very much we're doing the work of the day that, it's actually, that's the other that I've got that I've got to get in the work on the other than the other.

In other, there's also, people from from the other people from, but they're from, So much the same is Pah Yousuf in Bandung. He was, actually, is a pegglers of wasaastat. But because pandemic, there's a perforaylorian,

now, he's... ...healangu, yeah, so he's income. Now, from there, he, he's giddish, too. He'd like, if he'd be able to bea-usaharan to the URAUSA. Now, he'd come to campus UAMBandong, we did come back in the program. And then, we're having to dole-and-lain.

It's, it's not even for a while he's up to sell-seller at Shopee. So, if I see, in pandemic, justro, the more than, that's before, for the work-tack-m, that's already for Google Digital, and,

and don't know, to be an entrepreneur-brew to be a new-m-barm-b-bary-gum that's-a-lust-jut, I think, might be more than more, Yes. Yes, I can get to 150, 160,000,

from 125 million. So, while literacy digital, that's done, or, or, it's the inclusion of the money, that's been thinking about what you can't about what you can do or what you've done about the peningattingotan inclusion of the money.

If you're from inclusion, money, from Shopify's from the company, we have also, sister company, we're also, there's also shoppy pay, there's other products

other thanjamae now, this I see, it's very much for inclusion of digital. So, maybe I'll just

from the first from shopping it Shopping, this actually, we're still digitalization, it's down to the community that's even even in-accustomed in fact that's not in-pacaned.

So, the story is that when, awa-aw at allot shop-jual-an, we usually, many who'd buy through bank transfer, or credit. Bank transfer, the most. Now, now, if we're looking, the trend in shopy,

is why shop-y popular? Because we're just to to the bank. So there's been a lot of, and that's popular, they're now, they're now, they're now, they're now, and also can cash on delivery,

COD. Now, COD, this is very much because, the before before there before, it's even in the per-banked it, they also can just digital,

launch just to launch it to e-commerce. So, it's not always to move to step that one, So that's the other than the inclusions of digitalization that we're doing from e-commerce. In other than that, in group we, Shopify Pay, it's also, with program QRS with Bank Indonesia.

We can, we can also be much to make money that cashless. And it's more than we're taking cashed. And it's more than we're taking cash, that program QRS this is, we're doing, we can look, this can't help digitalization, From inclusion to the money, there,

there's many people who can't even where, that we're usually, to make upingingan, training, for who, who really, inclusion to the money in digital, they can be able to be dameen to be able to be. For WMKM in Shopee, the last for doing Shopee,

they're, because they need for for money-capital to what's like what? Because they're doing the first not-a-a-a-a-a-a-a-pahed-a-poh-cadent. But when it's been-a-poh-a-poh-ceneck, got-a-a-a-a-could-a-cuh. He has idea-a-a-poh-a-cuh. Now, this we're also with partners-partar-bank, but from the sister-cita-cccccccc, we have product-purned for UM-CM-in-a-i-mina-i- so. So, they can payem-a-a-cich-a-mach, they can make a payment-cash,

or they're also they're also they also they also can't make escrow their more quick, so from the market they can't even before they've got to buy them buy, they can't, they can't be able to put up withalance as a modality. So, if from inclusion of the money, maybe from the role of Shopify, we can't, yeah,

it's as far as to-asurer. This is that's about China, digital payment, it's over two-kali from PDB of China, two-kally from economy of the Hong Kong. GDP or economy of their, $13 trillion, so digital payment is $26 trillion in a year. Killing, that's great, right, right.

That's great, right. In this, it's not more than 10%. So it's just, yeah, it's a better than, this is the future trajectory. Right, right. So it's really, it's been able to beckle for, not only shoppy, but

pangu of the importance, or consumer, or anyone who's in the time of it the time. I'm going to talk about competitive landscape. I'm not too I'm not too much of the people because market is great great, right?

That's right, is the intuition? Right, right. If from Shopify's, we're not star, we're the user, in customer. So we're not too care of competitors or other people, we're also we have to know what's at the market.

Now, we also have to beaure like in the market, there's more, we also want to beaure better better. But, but, usually, we're more focused on our customer our, because we're more focused, so, so we're more. So, we're going to be able to get more than.

If we're going to work, what's what they need to be able to be. So, so they can be more than more than, more than we can't even more than, it's more than, well, they need, oh, they need to system like this. They're supposed to work with the work for the barangue, inventory, and all the other. It's just, this is that.

This is I'm going to be a example. Nowing Amazon. What that's making them success, that's been many, but if I'm three things that make them success. The first is customer-centricity. Yeah, right? The costumann's, what, so that's

was-wag-like-like, right? The other, is innovation. They're always making innovations. The other, how they can't make the cost of the value. I'm going to be about the point of this. Howe shoppy, to,

will do you do innovation? For, so, yeah, user experience is more great to the but also to be able to

attribute the three, that's for the money for operational. Let's tell you. If you're not even if we're actually, we're even one of the focus on our company our company. Now, and innovation, we're looking at it from all the department

to, really, is innovation. And, even, from the talk to me who's about to me about what are the other, I said, yeah, we're going to focus on the innovation, so on the, from the most of the marketing,

marketing, from the way of marketing, it's always a bit better. Yeah. And we're still. Yeah, that's pretty much. Shoppy's EOD. That's also, that's right. So we're being sure we're successful.

If we're not saying, our kids, they're saying, J.O, Jod, so. And then, before that, even, when shop is shak, that's one of one of innovation of marketing from TV commercial,

yeah. Now, t'n'tuiting that's about innovation for our customer our. Now, it's really, from the first we've got to, social and engagement. We're going to, we just too, many sellers, buyers,

the buyer who are people who are people who who are using, right. Now, it was, it was like that. Now, now maybe not many of the other than to beauses every day. But you can't, because if you're going to ask, you can, you know, that's going to ask for it,

and, now, we're taking from there. And, now, we're taking engagement to come back, that's going to be it's up to the time, now, so, it's like, it's also, communication, yeah, but, so it's been innovation, but we've been innovating,

and we've got to show, have had games like Shopify-Tanam, that's innovation, so from playing game, shopping, every day, can't go to Shopi, application's here, but then, we're gonna'bred, so after we're getting,

the actual to the room. That's experience very different. This is from the innovation marketing. But if, if, from the other, from the infrastructure, and things, we're also to be doing innovathe, to be innovating. Because it's more complex,

and it's more than more than more. Like COD, it's actually, by the time it's innovation that's more new, how we can build the experience is more good, so this one innovation from the way of the payers. Now, this is a friction where people who've never been able to try, but also doesn't have bank account,

that's all solved problem with COD. If from logistic, we used, actually, the plopor, innovation, cashless. So, for the people who, if you're not to sell, maybe, if you're not familiar, but if the people were,

because they had to cut the onkirn't. Then, then, then, then, it's probably, back, that's really, that's about that we're working with 3PL partner we at that, we've got made system cashless, so the the money is more than the money is more than more than to be able to,

for the model of the job, so much. So, so many innovations, innovations that we'll do. In all the department our department, the two-one is always that. We focus, how we can make experience better better than and more than it, like,

it's more than it, like, to start designate cost and other than it, like, to get into e-commerce, like. Wow. Cobrae about the career-one. If profile supplier, that's, if not the same,

if you're about 30-town, right? Yeah, well-in-bain, which is good. Because, demography we're, And that's good for the important for the more entrepreneurial to the people. If you're doing the people,

why I'm going to get if I tell you, if I'm saying I'm just about 25. Wow. Umu-lata-lata, if I'm atopat-rata-lata-oh. If I'm not qualified, if I'm not qualified. If I'm not qualified. You're in Kuala-lipa.

So, it's been much in the bottom. You're in the upper end, yeah? So, so I'm really, I'm about, wow, that's the age of all right? Yeshally. 40-on, there. 40-on, 50, there.

But, many more than 20-an, in the more than 24-hand. The most of the most. But I like, actually, with demography, like that because the idea, and the sameagate is very different. Yeah. Yeah. and updated, even, even it's even not in 20-a-good-ish,

I'm going to be updated, so now I'm going to get, oh, I'm going to get up to update, too, if midian-a-old-a-old-old, in 24, right? Yeah, because, it's, I mean, it's better up over 10-torn-le-le-le-le-le-old-le-old.

I just got there, oh, to-lade 10-year. But how much, How does it's how to be intense? Yeah. Interaction is intense. For the other than we're doing especially, if we're doing our passion

we're same. Technology, that's the same. That's, from like I and the other, to be, to be that's just, to be in the market, we're doing, the only that's what. So, I also,

I see, trend of video, check, what, I'm going to, I just like, like that's like that's like, oh, it's still. Now, for the more than I think,

maybe, something like they also. So they're also, they're also, they're just from the time, so we're going to be in the middle, the background is what? The background is what? So,

the majority of engineer, oh, no, sarjana, pertanan, per-ikan, what, what, and we're, so.

If we're not that. If we're not that, with diversity like that. Because they're not different. Because of the other than other, can't bring up to the path of the other. Good. I'm going to say,

I'm going to be divergency of the that's... ...itiveness. Yeah, right? And, of, the divergency of the meironsing from diversities. Now, if... If from the gender,

that's how to the composition? So, so, unique. Because it's so much that, and not only the team's, but from management team, it's also, that's also, I'm also really very passionate about how we can't

make more than women's career, more. And then, if you're in the world career, if I see, if I'm not very many entrepreneurs, or nother, woman, too, that's very much. And I personally believe, we actually, we believe, we're doing different. The way of the way of the way.

Yeah. Yeah. Because of the background. And from the experience, I, myself, after I'm having, when I'm coming, I, I got a new idea of, I got a new. And then, so I'm so that's different.

If I'm over, with the bapapha, with the other than, I'm not so on. There's a new, another, the idea of the other that can't get from demographic that diverse, like this. What's the interesting in Shopify, that we also have a team logistic

that's in the position in the gudang. There are also women there, more now. I also say, this, we want to support, I really, I'm really, I'm also one of my personal mission I also, yeah, that I'm going to be more than that I'm going to be in Indonesia, this, can make in the economy,

too, right. And, even there study in the venture capital, the more diversitassness, It's more than the gender, that's return on equity, or return on investment, more than meaningfully,

more than more than, but what's the lucuously investations in start-up, the founder, that's the woman, it's, still, and it's not even with,

and that's like, I'm not the theory, but even thesis, that diversity is to correlates with one, productivity, two, yeah,

the and kineerja that's more that, that's, to, to be able to bembagued,

to play, just to stop or how. Yeah. If from, from personally, yeah, that I really believe in the way, right, I mean, basically, and game that, game, also, is the game, the game, but game, we're specific, more conundle to the other people. Environment of the workinger,

even more, and more than, more, that, that, that, that, but, after I was working on that, that's really, I think that's the most of the other people's like what, that's not the problem like other like what, but the environment of what I see in the world, in Indonesia, in the world,

it's made gas ceiling, for them. For them, they're making it, they're doing. Now, gas sealing that's actually because they're who, who are who's who discriminates, and they're so, they're just, so, when I'm getting in gaming it,

I finally, oh, so, there are other people with people, like, okay, okay, just we can't, not, to not get to get in one-gotaking we, we're just, and we don't have gillings it, but I'm not having see if, if I'm still in a little that's really sadden-sap,

because in town hall, where I was given to ask the question and And they're not as how, as well, as she can be be able to be up or not in the gengrain of the career. And then, as well, how to be it as well as being a woman career? How can, how can't, and other. But I see, actually, from the question that, that's just that, that is that he'd be made up to be.

That's there, that, that's, that's. That's it was to pathack. Yeah. Because, like, lank, I can't ask. If he's like, if he's like, if he's like he's going to, the back again, that, that is there.

But the other, guy, the other, garagher up the head, oh, do you. Oh, do you. Yeah, he's got. Has to be able to be assing.

But this, this, for the women's in the world. Yeah, right. Yeah. How, I'm going, see, the first, just, just, if it's been looking, if it's not there's,

that's going to see if it's really, it's only in the first, the first, the right in the mindset we're doing first, in the mindset we're doing. So, that's our mindset we can, we can, let's ask you,

that's about the other people. So, it's really, if I'm going to think through again, I'm just, I've got, but I'm not having a woman who has been

so much more than they're going to be able tous an so, it's just, it's just a lot, so it's not too, the most of the mindset that, first, don't even make a difference, that's the first, that's the other,

just, to be more than we're just, to, if we can't, we can't, and, women, women, people, all,

not the gender, that's the so that's what we can bring to the table. Now, this is, I mean, I think, I think, I think, and, um, I'm, I'm, I'm also, I think,

with we have community to discuss it, it will be more, it will be more, the thinking, that's, right. So,

so, so, I also also, I'm also initi community club women at SHOP, so we can more discussion this. We can be sharing like this. So, people can see, oh, it's not that's what I'm going to push too, so, I'm going to be the next to the competition. One of one of the competitors,

now, one other, the one other, the renchanan who will go to the past of the model. when the parent company's Shopify, shoppy, has been in the context in what's what's been doing what's done, or action corporate, that's done by competitors or

and the other things. Nothing to worry, or business as usual. Business as usual. We're usually, we're focus to focus to user our user our user. So if you're

kind of melembarked the saiped to service new, it's, it's, it's, it's, it's, user needs. And that there opportunity for we can make sure to be better, or there's a problem to solve, like, so, so, so, so far, that. Vertical, what is,

that's what are you can bekembanked in a two, two, If for this, in the year, and in the year in the other, that's a lot of new, that's from shopping, we're also, also, also,

shopy food, yeah, we're going to be doing there, before, people, but because because,

because of the pandemic, demand food, ready to eat to get, we're going to be able to make sure for shopy food.

shop-y-food. Now, in there, the sender-and-it-to-it-it-it-l more be serviced, with better. Now, to be able to be able to help the ecosystem to be more than more. We're more than more. So, we can also to make-per-en-per-en-comers. So, we're still many who haven't been

to try and what's like. What I'm fishing for more. If you're bocure in some, then not sure like, one or two, like. If from shopper, maybe that's, if from group, maybe, there's... But from food just, it's been much, yeah.

Food, it's, well, because pandemic this, it's really, we're really, we've, in, in, almost 1, 1,000-t-t-tallon-traked,

more, mesen. We go about about the more than the more more, to go about in the middle, or more, we're going to go to about in Indonesia until in 2004-5.

Mayanan you, how I think, if I think it's – Umum just much, digital, to, how,

or from the market place, how, If we look, if we can, 55% is consumptive, domestic, right? From there, it's still, it, that's still that did do with it digital. Must it's just from there, this upside's just, but I'm not looking at, we have to look,

until in 2004-5, to actual actualization, to, realization of the potential, 55% of the PDB, or 50% of the PDB, that's consumptive. Even 55% can't even 50% or 65% so long demographically it's buddak, what do you think? If I'd like, if I'd like,

but maybe, even 4,000, even 404-5. Yeah, 5-10-torn to the depot. And I think that digitalization is to desa-desa, to the prosop-plosok that in other countries, the other people from the world, all of the world, all of all that's all about,

and the gambarant is this, economy digital is going to be very core, in Indonesia. And, now the policy economy digital, we're still, we can't see, in Jakarta, it's too,

capital, if it's not quite, but if we don't use it, many who don't try e-commerce, many who haven't tried e-commerce, many who haven't yet, now, to the other. Now, to the other than with the e-commerce, like shoppy, we can

make digital economy to, the market, it will be very because, so it can very much much for UMKM or production of the

the policy of the new even to the world, even to the world. I'm, so, I'm sure, now, I'm going to be able to shop-pulloos to be able to bea-bondon-buner again, that's it. Now, in there, I see, this can only be able to be able to focus

to digitalization of AMKM is more quickly. Now, with the other commerce and digital, I mean, I think, I think, Indonesia, economy can be able to launch. And there's a chance to Indonesia that can really, even more than to tier of developed country,

like, if I'm going to be the other than other, in other than other than other, e-commerce, for, for the first, from from from the computer, all back on the computer, then, back, back, to the smartphone, phone. And in Indonesia, we're almost quite on-cad.

Era PC is not long. Even shopping, actually, not even not even not have the era PC. We're going to be in the era mobile. And so, the puttubuant that's very quick. Now, I think, if in 2004-5, Indonesia, because digital, it's, really,

to be able to top in the world, melewati, many of the other other. I want to ask about. this is this, we've got digitalization, there's much of the good, but there's just like that. Which, which content content

that's on the phone, that's button, right? Yeah, right? That, maybe, it's not only literation, but hygiene, digital.

Maybe you can can't make narration or about the campus-campus. This is good, this, that's been in the Jayao-Barrat, then in Jayao-Tenna. To the deputies, this,

how many of the things of the things, one of the literati digital. And the two, maybe hygiene digital. I'm just too, I'm not quite if you're looking at the kids to look at 8, 9-7-jamb.

I don't know what you'll get in If you're not to beaute. But the sysan what's the other than what's in? Yeah, and that's many content content that's I'm going to be more educative. And that's how, how do you know, so we can gongong the next more than the next to 2040, 45?

Maybe there are two big in, if for the part of the Umkan, digital, campus UMKM is to we have to be able to more the more than the other places, that's the way to get in the area of different. Because it's just to get in,

it's just to get back. It's going to be able to beacepat, you're going to be able. The other campus UMKM is actually we're also to shopy center, this, concept

mini-campu-Campu-Copi, soi, Soaping center, if you're campus in small, in the city of the city, if we're going to be able to bea-desa. This project will just as we're going to be sure in Jawa-Baradad, we'll give us a facility laptop and pedamping for training how to make e-commerce,

it's to come to the desa-desa-desa. Now, now we're going to bea-barked in Jawa-Barat. So we can help to be able to be it. So if we're going to talk about in 2005, it should in all the desasasasan is digital too. It's on. Tanam coffee,

can't packing, so then it's going to go. Right, right. Right, right. So, it's going to, so, right. So, this will be very transformational. Yeah.

Now, topic two about the to the security, this is really very interesting. For shopy, or e-commerce, especially, the security, is there in the more of the security. There's actually, what we can't do we can't do. Now, in here, what we can do we can't.

There's be a bit of the platform. If from shopper, the top of the, the partmation is how we can make sure the platform we have from the shopping also, we've got ISO-certification and we're very much

that, safety transactions, and what we're having, that's we're having, that's we're taking, but that's not that I'm not for me, which is very bad-uh-i-in-y-n-lawy-in-y-pani here,

now, many many times modus monos penipu-puan that actually actually, because the Not even getting digital. Now, for the penipuant that's the most of the most of the only that I'm seeing, people who are people who are people who are people,

to the onlypunee, that's, like, to the people, this is, maybe if in the other, we know, but, but, sometimes, even if we're talking, we're doing, people, looking, and they're looking at work, and, he's getting, he's called, Now, this is really a problem that,

I think, we have to beaccared about, so this is that it can be a huge. Now, this is that with, mis-hubbinging about pinjol that illegal. If, if, the people are more educated about what, the legal or illegal,

they can be able to certifications, UJK or not, and other than that, that's really, it's more than many. So, So if I'm from the way to make it to make sure to make sure to make sure to make sure, the problem that's from the platform that's

from the company that we have to make sure security. But from the society also, we must think, how we can we can educate them. So we're not just to be too, with what's as far as well responsibility and they're just to be able to be able to be able to be able to be. But if you can, it's at the end of the operator or you can

for you, for you, for you're repositor for data data that massive, or maybe it's a thousand-jutton, this is just to be able to if it's... it, it's, it, the risko-it-a-mone,

it's that can't, and, very sensitive. And I, if I'm about with because of the other than things increasingly, it's been a topic that's really more robust to be cawal to the world,

even from 5,000, 10,000, 20,000, 30,000, and many, and other. There are, data data that's related with manusia that sensitive. You are a woman

a woman in a position of leadership. Yeah, can? Tentoenutu'an, it's inspiration for, many people, women, women, in shoppe and in the outside. Indonesia,

now, has been the president of the woman, to, to, hypothetically, or, Upapu-upon, until in 2005,

how much, what we can see, President, oneita, that we can see again to see, I think,

overall, woman power, woman empowerment, that, well, if president, why not?

Yeah. But that's , it's, the most of the overall, there's government in here.

Yeah. We can't really from government. Yeah. Because there are representative and there's there's perspectives, new that can be brought by women. The second, that's more familiar, is from working professional. Working professional, in Indonesia,

it's a little, woman in leadership, depending on the other countries. In the world, it's relatively little, if I mean. In Indonesia, maybe, more than. Yeah, more than, like. Now, this, I'm here's we're still more than I'm going to be able to be able to be from Shopify's first.

We all have to make up to make up to do. From Shopify's, we have many women leaders. From manager, senior, manager, director, director, other, yeah. And I see, actually, Shopi, you're quite balanced, in, than with other person other. But, but,

this, I think, I have started from top. I'm more than that there, there's more vocal in Indonesia, more sharing. Because, actually, the other one is maybe inspiration, then, it's more, and then, you'll get inspiration, and the third,

for women can bring impact, I'm thinking to be entrepreneurship. And this, this, can be more big more. And I think the three, this, many of the things I see for Jopo-Jopi, for shopi, that's why, you know, like, a woman, like,

and if you're a woman, and if you're, if I'm going to be there, the wife's who's who's going to do with him. Aftering him. After she's been doing. So, and it's interesting, I see, wow, this is a great way to beaerbue, and,

and, really sharp, going to go-law business. Then, I'm going to be with him, the other, and he's still there, It's just to be able to be able to be able to be able to be able to be able to see somebody who can be able to be able to be able to be able to be able to be able to. But if I'm going to say, maybe, maybe this is also, that's right, you know,

right, right, from working power more, the government more, so it's more, so it's more, so if it's more. If you're not even if you're just, yeah, tip-pang and it's just. If you're like in social enterprise, the women's there's been a lot in position of the people. Private enterprise has been making more exponential.

The last, public enterprise. But if social enterprise, private enterprise, it's been with a scale that's where it's... Yes, it'scaya. public enterprise, it will be more than female leaders or leaderships. Yeah, right? Right, right.

And this is it takes time, so we need to take time. So we also more proactive. I also hope that all leaders in Indonesia that moment that will be proactive. So the generation will be better. I think that's the different again, it will be better again, and we're going to be better. And we as a democracy, three in the population

that's the most of the number of the four. Yeah, if we're more than we're going to be democracies to be able to diversities, so we can we're up and mupuked and to control the process democracy or democratization to the front with good. We've got to talk about, we've got to be able to be a lot.

If, maybe, the last, this, This is, not, for the people of the U. UmkM is more, not,

but more, or, more, in context, how they can be, not only not only

and to produce and do it, but not just in but with a scale that's more than what we've seen. In the tradeangang, we can we look at ratio

the value of the PDAB our not more than maybe 30, 35%. I can't, if you've been able to beaamomelym, that's been making upturned from UMKM. It's already making upkeepacted productivity, It's not just on topang with technology, with inclusion of the economy. They can't even to ASEAN,

but to Asia Pacific, Timur-Tenrake, Africa, Europe, America, America Latin. This ratio of the trade-aaghanes can be up 30-35% to, imagine. Singapore, the, ratio of the trade-paghaned to up 100%, so it's the inspiration, This is inspiration, right?

Yeah, right? Because if we look up to look it, and I'm going to come in context 20, 24, 24 years, kiela. Kareen, really? Is that the right thinking? Yeah, I'm not sure.

If I, from the gembang in it, actually, there are two where digitalization is really, can be better than the other. The other than, the other than, the first, is that from

how digital, can be able to bea-usahed-a-usahed new-upon-a-u-u-a-u-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a. Now, this, This is... I see, I look like, like, in the same when you're going to comegakalis.

Yeah. So, you can actually get up with one arach buddha, the name's Ashror. And he, really, has been, he's been, he's going to, he said, he's going to export. He said, he's like that. Now, I see, the smangu' like that,

is really, very much. How can we be tumbled like that like that more than more than I'm not it's more than I'm not sure I'm not in where how we can't move up to and we can't become a world of a new so. So, umkm,

the other than becoming beck, yep, now, example like the astronomy, can, we've got to we've got to come

umkaan, so we're, we're just, how much the when it's, so, that we can't really help us, because as well-is-old is,

because they're better than the other that we've seen in the campus omp-comca. The country of our own company, that's actually, we've got to do you guyshast. We're doing so we're still making ayeshares. What's usually in the product of products in the area and things like that, so that he's looking at it,

and he's just to learn to be thinking, to build up to a newar-usahed. We're looking, this is the amazer very much. Shopping also, it's also not much. But if we could try, if we can, like, to be really,

can be able, belipat-lipat from now, I think, it's it, to come how we can can make we can make like this is being able to bea-usaha-usaha-bara-that-that-you-usahed-a-usah that's the most of the same thing I see yeah that's

wow, inspirative thank you atas the coming, yeah. Um-uhu-hman, Tristin Juarto, director-executive from Shopping Indonesia. Thank you. This is Endgame.