Endgame with Gita Wirjawan - Ira Noviarti: Kenapa Pemimpin Perempuan Masih Sedikit?

Episode Date: November 18, 2022

Narasi diversitas gender dalam organisasi kini lebih awam di telinga, namun apa potongan yang hilang sehingga translasinya belum nyata di pandangan mata? Ira Noviarti, Ketua B20 Women in Business Coun...cil (WiBAC) dan Presiden Direktur Unilever Indonesia, membahas makna sesungguhnya dari kesetaraan, bagaimana pemangku kebijakan dapat lebih mengambil peran, hingga apa yang harus kita persiapkan untuk menyambut komposisi penduduk perempuan di masa depan? Sebuah kolaborasi bersama Unilever Indonesia. #Endgame #GitaWirjawan #IraNoviarti ----------------------  Pre-Order merchandise resmi Endgame: https://wa.me/628119182045 Wujudkan mimpi menjadi pemimpin visioner berikutnya. Hubungi SGPP Indonesia di: admissions.sgpp.ac.id admissions@sgpp.ac.id https://wa.me/628111522504 Playlist episode "Endgame" lainnya: https://endgame.id/season2 https://endgame.id/season1 https://endgame.id/thetake Kunjungi dan subscribe:  @SGPP Indonesia   @Visinema Pictures 

Transcript
Discussion (0)
Starting point is 00:00:00 Why is why you are you're being ambitious? Nothing wrong about actually being ambitious as long as we're not mejatucked people like. You cannot assume that the company knows what you want. You know, and you cannot actually also believe that only hard work will get you where you want to go. Butto.
Starting point is 00:00:22 Hard work only keeps your job. Yeah, right? Right. You need to think beyond hard work. You need to say, what is the impact that you want to create? This is the end game. Hello, my friend, today we're in here.
Starting point is 00:00:46 Hiro, Novi-Rti, pimpenan from Juni River. Ma'Ira, thank you very, Bisa'i, thank you, thank you, Ms. Gita, we've done onondang. We're going to ask, we're going to be like a bit of life. From, from a little,
Starting point is 00:01:01 I'm in Jakarta, 28 November, Sagittarius. How much? How much? It's not yet. 7-1, yeah? Bratty, 28 November, buntar again,
Starting point is 00:01:19 must be able to get 51. 50 years. Yeah. Maybe. Maybe before you'd love, just to give you a bit of a background. I came from a very big family. Great family's great.
Starting point is 00:01:36 So if I'm from my mom, we're actually in the family. I'm number four. Okay. So I'm a kid, four, I'm three, yeah, I'm right there. I'm in the middle.
Starting point is 00:01:51 Bedany's, there's not many, like, two years, two years, two years, two years to beawe. I'm with my kak, I justro, justro,
Starting point is 00:01:58 I'm just to go, the next one. Many of the chauwee? Or chowel? Interestingly, it's actually 50-50, you know, then.
Starting point is 00:02:10 So, from my dad and my mom already understand the concept of diversity. 50% Cew, 50% Cawo, you know,
Starting point is 00:02:19 just, so balanced. But at the age of, what, 10, 11, my dad remarried. Okay. So I have a stepmom and there's five from my stepmom.
Starting point is 00:02:32 So, 8-tambal 5, 3-13. So you can imagine how do you live with the 13-kewarka, and... The 5th is, a chewe or a chow? The one-chew. Okay, wow, tilted. Yeah, tilted, that.
Starting point is 00:02:50 So, so, so. So, so, yeah, from the same I'm a bit of the I was like a bigasah because that's always had a different mom I treat them as the my brothers and sisters
Starting point is 00:03:04 so and my dad is coming from he was an army so so I'm my mom is actually a housewife so already from from muda that my dad's always nouged
Starting point is 00:03:16 me to mureus in the little, this So it's right, so. Yeah, yeah, yeah, yeah, yeah, yeah, what's, what I mean, uh, uh, uh, uh, program, uh, program, uh, program, uh, uh, a sign to me for me, uh, for a car car, uh, I'm too too too too too too too. So,
Starting point is 00:03:42 maybe that's what made me leadership, already be learning, get in, what's the name, character that's very different from,
Starting point is 00:03:53 that one, rachin, which is, and one, brutal, really, got, schooled,
Starting point is 00:03:59 where that? I'm, I, schooled, the, S.D. Krista. Okay.
Starting point is 00:04:04 S.D. Krishna. And then, SMP, The same P. Okay. Esemate's E. Okay.
Starting point is 00:04:10 Then, then I. Okay. Economy U.I. Lulus in 1995. Wow. Uh-huh. So, so.
Starting point is 00:04:20 So, from the SMA, I, I'm, I'm tilted to organizations, yeah. Okay. I love,
Starting point is 00:04:28 while the time, I'm in S.M.A. Okay, it's, this is, people are, people are
Starting point is 00:04:33 all right, yeah, Maybe just I'm good. Shorahua, you know, right? So I'm lucky that I was actually able to study the FAUI when that's also, I'm being taught by the people who aresteads. Yep. Yeah, Puck.
Starting point is 00:04:51 Yep. So, yeah, it's because naturally I'm thinking of it. Sorry, why economy? Why economy? So, actually, I'm going to move in the doctorate. Cuma, yeah, I said, I've already put up to doctoran. So, try, don't,
Starting point is 00:05:10 you don't get a doctorate. This is I'm going to say, my mom going to be good. Right. So, so, try, de, de, you know, to make economy. So I'm not actually really into economy at the time, but I'm just following what my dad's.
Starting point is 00:05:24 I say, I'm going to go to doctorate. So, he has a big influence on you. A very big influence. Okay. Yeah. He inspired me as well as disappoint me at the same time. Mm. Because he remarried.
Starting point is 00:05:39 Yeah. But inspirations just the right. Uh-huh. Yeah. Mm-hmm. Mm-hmm. So then I said, okay, he's pengine, like,
Starting point is 00:05:49 the son, so I said, fine, I'll do it. I'll do it. I'm going to do it. I'm put an acutancy. I'm sure you hated it. I'm sure, I'm a lot of I'm a lot of minderoying, yeah.
Starting point is 00:06:03 Because I'm a very visual person. As a person, I can memorize numbers easier than memorizing name. Okay. So, if I'm looking number it, I think, that's also give me a strong base, yeah, to work in business, so yeah. What's what? What's the U.I? Selwynne, to belajure.
Starting point is 00:06:35 I'm going to try to describe my timing, 100%, 30% learner. Okay. 70% is organization. What in Senate? I'm going to. I'm ever, I'm going to. Okay.
Starting point is 00:06:52 Isaq is the, what name is economic student associations, can, that's in the world, and he has been representation in Indonesia. And I was going to, he was the people and I'm going to be able to leave the
Starting point is 00:07:11 people in the organizations. Because this is, it's, it's, this is a profit organization. So we ship the profit to the people, to the members of the organization. And it's allowing me to do many programs like student exchange, career days where we're We've got to resa'a'uels
Starting point is 00:07:36 and student from many different countries. We've sent people to many different countries. This is how much? Tinkat two. Wow. And this
Starting point is 00:07:50 this is the woman the first? No. There's been. Before. Okay. Okay. Cren.
Starting point is 00:07:59 Then how much how to be president? Hasel. So, About two-a-a-a-a-a-a-a-a-a-tas-a-a-tas-a-a-tas-a-tas-a-a-tas-a-tas-a-a-tas-a-loss. So, concentrate on my thesis, lullos. Then I've been... Because I actually tried to work in an accountant company first, accounting company.
Starting point is 00:08:24 When that's the name was... I don't know whether you remember, Hans Tuanopota. You know, though, well. After six months, I said I give up. Because I'm back. I'm like, you know, like, I don't think I can do it. So I, so I, I, say,
Starting point is 00:08:47 daftar to Unlever. We got to see, this. Baru-one, long-checkout. Check-out, I, yeah. I'm not tithe. So it's like, oh, you're dealing, you, I love dealing with people, I love to be, you know, you know, work with people, lead the team. And then you suddenly actually have to deal with numbers, you know.
Starting point is 00:09:11 Reaction from the people, how to come from? They're not know, see, I'm going to. So, yeah. Okay. So, I'm going to, I dafter. Then I was after, but when I was after it, I was afterernernerner, I'm going to make finance, you know, finance, the bank of finance. So I'm
Starting point is 00:09:30 so I'mo-Marit interviewerisang, interview I'manafia Jayu-inata and I'm with Busri Uriip too. Uh-huh Uh-huh
Starting point is 00:09:42 been to beo there So after interview, they said I don't think you are actually fit for the finance you should go to marketing
Starting point is 00:09:52 Oh, marketing And because somehow they're I like, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I'm sure. They, I'm, yeah, I'm saying, perthewing. What do you think of this advertising? Why do you think that brand can grow like that, like that, you know? Sorry, backtrack a bit.
Starting point is 00:10:15 Why? Can't be uniliver. Not, can, not, can't be a lot of person that can be in-trax. There, there are two people, I think, I'm not inspiring for me. One city bank, at the time, as a company, and I don't think you will, I think it's like, this is actually the company that has been,
Starting point is 00:10:40 at the time that's been, yeah, it's long long. Then you will find in every houses in Indonesia uniliver product, so it's kind of like... From back in the morning to night. Bener, that's... I know that.
Starting point is 00:10:55 The company is big and I want to be part of that company. Okay. Did you... Seppet up to pickpickering, not the time? No, not so. So, if at the time we're making, we're brand manager just, it's just, that's right?
Starting point is 00:11:10 Yeah. Manor manager is good. Yeah, but I don't know why, yeah. It's like, that's probably the magic of the company, like, like, like, because you are not, because you are moving from one role to other role, yeah, and they have a huge number of brands. And 15 categories. So, it's, so, pinded from one category to category and other than, like,
Starting point is 00:11:38 beleger new like, you're, so you don't feel like you are, you always see a different insight, a different knowledge, And then suddenly, wow. And career I was at that, al-hmmulah, so much of course, so they're like, yeah, and like it must be... Has to beerday-khan.
Starting point is 00:12:03 Has to beurday-kirk-a-kerson, and to give-assi challenge that's just up, because, if, if, if, again, I'm not, I've been bosen, and I've been, like, this is, this, this, this? There, is, there's a person, is it's like a bita? At that's a bit of the
Starting point is 00:12:27 it feels strange for the people that woman has ambitions, so you know, the boy, you know, the cow-cow-cow or... Yeah, it's a sin, like, like, it's a sin, if, if, if, if, if, if, yeah, it's ambitious,
Starting point is 00:12:40 right? Yeah, and that is a bit awkward for me. actually feels a shit. And I'm just about the people of the same. Why, why do you have to shy away from being ambitious, you know, nothing wrong of actually being ambitious
Starting point is 00:12:57 as long as we don't be jatucked people like, shall we, yeah, can, and we, we, we,
Starting point is 00:13:04 we, we, we, we, and help the company to actually grow and help ourselves to grow. But at that, they're looking at a different, like, yeah, like, in the year-old, in the year-old,
Starting point is 00:13:19 in 2009-a-old, yeah, right? And I... No, I... Not as far, it's... Now, but, maybe, more... More... ...were, more... ...adda...
Starting point is 00:13:32 ...bant. But, but... ...buttere... ...tere... ...the... ...the... ...how did you cope... ... ... ... ...the...
Starting point is 00:13:40 a lottaping, like that's like that's yeah, yeah, so on the way to... Yeah, actually, actually, at the same time awal-awal-a-wale-madd. Yeah. Apalagy, at least that,
Starting point is 00:13:54 that's the concept diversity, concept gender balance, it's not, that, but, but, but,
Starting point is 00:14:02 that's really, is, it was, I think you remember that I'mu-Sri-Uri-Rib also the woman's CEO in 2007. So we already know, we already kind of like acknowledge that
Starting point is 00:14:17 a smart bright woman can actually be the CEO of the company. So, and in position, the position, position, position, the Unlever, also, we're not balanced, maybe, maybe, maybe, maybe 60% of women, 70% of the young,
Starting point is 00:14:33 so-soewe, so-wek, so-wek, so-wek, so-suit, So it's as-as-hmm, if I'm like if I'm going to the government. Because that's the name is if I was meeting with, like, like, I'm hearing just, that I was past to New York. I met, I'm from the people who are from other people from from from Indonesia, back. One from six, right?
Starting point is 00:15:02 Or a guy. And I, team my team of three, I'm at least, my operation VP, and I are director, three people. Cewatismu. Chavez me. Has sick. Yes. So, so I, again, I actually believe in the concept of,
Starting point is 00:15:27 that's not that to be run by women it has to be run by a diverse... Hasar Chengli Ah, has to be rangly Yeah, fair. Yeah, right. Asal they give up.
Starting point is 00:15:40 Yeah, if qualified, it's not given. Right, because... Because if, if, if, because if there's too many women, it's too much a certain dominant logic, yeah, right? Dominant logic.
Starting point is 00:15:53 To be it's a little meeting, But I'm saying, I do, I do, guys. But if you must have to be... We require balance, like, although balance is actually perfect ideal in. But at least, this is really perfect ideal in. From the same combination. There is, there is,
Starting point is 00:16:17 that in 20-liver, in the I'mpetheless, me. Sempet not? N'gaput? There's been 20-town. I've been 27 years? Yeah, 27 years. So, not there's a lot of time that,
Starting point is 00:16:36 oh, this, ma, too male-dominated, hopeless, me. There's been. There. How many? There's a lot. So, there, so. So, so, so, I think, I thought, I was ready to be the board of directors,
Starting point is 00:16:55 so I was, what, what, yeah, and, and I was actually, like, tripling the size of the skincare business in two years' time. In five years time, we're triple the size, I'm the team of the beauty and skin care products, right? Right, right? Yeah, beto. But, but that's right? So, it's given to look after skincare business
Starting point is 00:17:24 in 2015, if I'm not wrong. And, at that time it, the challenge is that we're going to be hantam with competitors, you know, international competitors, Then, then, then in the last month, got up to get 20% market share, and then, like, it, they'd be called with my chairman, said, how do you bring this share to
Starting point is 00:17:50 less than 5%? I said, okay. And I'm, and I'm if they're given, if they're saying, like that, I'm so, I'm really, so we brought the growth rate, that's like, like, like, like, like, like that's like that's like that. The same year.
Starting point is 00:18:17 Masso, I said, waddy, don't know, yeah. 2009, if you're not so, okay. So, we're going to be able to, this. Okay. I think I'm going to, this, you know. Then, then. So, so I'd be brought from out to the world to the
Starting point is 00:18:37 Cawo'pulah, like to be. I'm saying, Adieu, this is, it's, like, it's justa. Not sure whether, you know, the company is actually get my aspirations,
Starting point is 00:18:49 that's, that. That's, maybe it's timing where... How did you deal with it? How do I deal with it? I come and met the CEO. Okay. and said, what do I need to do?
Starting point is 00:19:06 Yeah. Because I think playing victims is not going to get you anywhere. Yeah. I cannot like, oh, feel sad and, you know. ...d, be commas, so, the naddalen is constructive. Right. That's, good.
Starting point is 00:19:20 And then the question I need to do more in order to be the Board of Directors of University. Because of Board of Directors of University of English, It's something, right? And, what is actually making, the CEO is actually realized that, you know, okay, I guess, you know, I should have probably really think this carefully because I'm actually missing losing her, but I'm not saying that, but I'm not saying that, oh, you're going to lose work, if, you know, misgely, like, yeah, yeah, yeah. Enoch, elegant, penjampayanaelagant. That's.
Starting point is 00:19:58 Bye, bye, lo. You not maratine me, you know, backal of the law, yeah, right? One time after that, I'm just, I'd be given role board of director.
Starting point is 00:20:09 But at least I know what do I need to actually work on? There's realignan, if, Mbak, not, Mbak, it, maybe bablesas
Starting point is 00:20:18 again. Yeah, and that also pesan, I, to the parents young,
Starting point is 00:20:23 yeah. I'm mentoring many young women. in Unilever Indonesia and outside of the United and let them know that you need to speak up you cannot assume that the company knows what you want you know and you cannot actually
Starting point is 00:20:46 also believe that only hard work will get you where you want to go that's right. Because hard work is I said to say that hard work only keeps you keeps your job. Right. You need to think beyond hard work. You need to think, what is the impact that you want to create?
Starting point is 00:21:08 This is not for, for the cewey only, for the child also. Yeah, right. Yeah, but... Don't, just maybe that... Cuey-itue is more quiet. And they assume, and then they don't... They feel like if I come to you, if you are actually my boss, right? I come to you, and I say, I'm to you, and I'm...
Starting point is 00:21:27 I have this, Patigua, I have these aspirations, you know, this is my aspiration, and this is what I can actually be. Feels like, not proper, that's, but it's not. It's... This is... It's... It's... It's...
Starting point is 00:21:45 ...is because buddaya... ...isdibur or buddya Indonesia, or buddaya cewe? ...butyatimur and buddya cewecue, because, because, I'm... ...with my compositions, with my compositions, with my my out of the other,
Starting point is 00:21:59 you know, we actually had a chance to, to puttellate with UNILAver when Alan Job is, it's my sponsor, that,
Starting point is 00:22:09 yeah. To send me into a program where I have a time, where I have had a chance to get to get to
Starting point is 00:22:14 with 20 senior leaders across the globe, you know, the clop, you know. So, either China, even U. that's, you know, you've been able to be able to give up
Starting point is 00:22:30 advanced, you know, they're making a good thing... And they assume that hard work only will get them where they want. But there's, there can, right? If we're making up to be promosy or not, do you speak out in a meeting? Do you voice out your thinking? That's a factor that can
Starting point is 00:22:57 also can't be able to miss as a guy and the people and people people not brandy speak up
Starting point is 00:23:08 thaning people from people from other other than the content is badgues yeah yeah,
Starting point is 00:23:15 yeah, not cala, yeah, but quite not cala and kind of more than, but maybe but,
Starting point is 00:23:19 but, but, I'm too, I'm, I'm just tell you I was a lot of people. Yeah, right?
Starting point is 00:23:27 Yeah, right? Yeah, it's gonna bea-monged-chap-ne-you-git-you-lomong. Framing-na, yeah, geppin-it-up, you know, jago. Now, one that I'm going to be able to tell you, because I also have passions that really making sure that we have talent in Indonesia that is competitive globally. Yeah.
Starting point is 00:23:49 I think, too, more of the Indonesian, That's out of out of Indonesia, not just in Indonesia and it's competitive too. One of one of I looked and I observed, and this is one thing I'm coaching to kids, in Indonesia, is the ability to articulate what is your one of you, because it's a resounder, because it's a remehm,
Starting point is 00:24:19 because of the way, but it's not remeat. Butal, that's the name's just voicing in that's like that, that's like that. Now, that's what I'm going to talk, content's
Starting point is 00:24:37 really good. If you're badinging in maybe India or Philippines, I mean. Yeah, right? Yeah, I'd say Gems. And if I'm I'm in fact that's the
Starting point is 00:24:49 problem of structural, that's it, it's a lot of and not brandy. Yeah, but maybe not brandy because he's not menguasai bahasa. But if he's macketka, yeah, there's perkechualian, not mousy
Starting point is 00:25:02 but dihantam just, you know, you know. You know. Yeah, but. And, and, that's the point, you know, the person. And, and that, yeah, I'm going to beaulal
Starting point is 00:25:14 about this. But, I'm going to, if I'm going to look, there's a lot, the same way, the same, university, that is the people,
Starting point is 00:25:28 that's the way. And, and it's more, it's more. I'm just, I used, I'm don't know, from the way.
Starting point is 00:25:35 Yeah. Yeah. And, now, more. I juster, I'm juster, I'm sure, I'm not
Starting point is 00:25:39 there, I'm not sure, I'm will bea, we're going to 20, 30 years to the other than. Yeah, right? If they're even peck with gender diversity.
Starting point is 00:25:52 Apolagy if they're becali with proficiency of phasas. Apalagi if they're mentorin some of people like you, and the kind of other. This, this, the profession, that career in chow. Is that risk?
Starting point is 00:26:09 The first. The other I'm going to talk about about people. This is impiris that the company that's the general diversity
Starting point is 00:26:19 more than that's significantly much more more than than that's not gender diversity. I think it's a stark observation.
Starting point is 00:26:37 And this guys, boys and girls. I think it's going to be clear where it's heading. I think it's good, yeah. Because it's good in the sense that, actually,
Starting point is 00:26:48 it actually creating a perfect competition. Right. Right. When the perfect competition is happening, automatically, the cowoky also, so, because if you're not step up, right?
Starting point is 00:26:59 Because if the cowlok not step up, he'll probably will gettingalan. Yeah. Yeah. Yeah. If, if, if, with the quality of 70% you can get into where you want
Starting point is 00:27:11 for the child. Now, you have to go into 90% in order to actually get into the same level. Yeah, right? So, so, I think I, with more many people that success, it will be a quality of the overall
Starting point is 00:27:29 inin-in-in-in-in-a, because chow-o-law-maw-gaw-gaw-a-moh. Well, I better, yeah. I better get shape up, to be up, so that I'm part, because, if we're still still be able to say, the number can't, maybe,
Starting point is 00:27:46 may, must be much more than, if we're looking. Maybe if we're from Unilever, because we've got much much, right, right.
Starting point is 00:27:57 I'm, I'm being the chairman of the Diversity and Inclusion Board that's the 8-a-lawed-a-lossil. So, at the, what I'm-my-missions is about the diversity agenda this?
Starting point is 00:28:13 Apak, it's from recruitment, from program, from what, we're now 50% at the board, the board level. Cren. One level below board, it's 50% too. So, so it's 85%.
Starting point is 00:28:29 Minas-1% is, 50%? Minas-1%. it's 50% minus 2% it's still 45% and we need to get into 50%. But I can imagine in other companies
Starting point is 00:28:42 that's kind of timang. Timbang very if we if we can look at Russell 3000 index that still,
Starting point is 00:28:51 it's 7% from the board's 50% yeah so. So, if it's if it's
Starting point is 00:28:59 even if But, but pipa-a-a-a-a-a-a-a-a-a-a-a-a-a-a-pipa-a-a-a-a-pipa-a-a-a-a-a-a-pac-a-a-a-pipa-a-a-pipa-a-up-a-a-a-pipa-a-up. Pipa, I think, I think we also have a problem as the pipa. I think we also have a chat before because because of the name's the name's the name's the female, the power of class, pinter, all the same kinder, all the same, to juster, but problem's the problem is that
Starting point is 00:29:41 when they're developed their career, they are actually facing the stage where, basically, basically, facing the stage, too, in that stage. And I'm just, I'm not saying that. So, it's a number of, between roomatangue and career. Right.
Starting point is 00:29:59 Okay, what advice do you have for the aspiring girls out there? First advice, if I had two advice, the first advice I mean, the first they often doesn't know the real capacity of their until they try it. Because they tend to give up before they try. But then, actually, when they try, why don't, I mean, I say, why don't, I mean, I ask them to have you tried first? Before you are giving up, you don't know that you're real, you know, strength and capacity to probably do both. Maybe you have the capacity to actually do both.
Starting point is 00:30:42 Why don't you try it first? Yeah. If, maybe, you know, then, probably you need to, this, what's the name,
Starting point is 00:30:55 the, istraht, choose the choice that you're comfortable with. comfortable with. But, the other the other the other
Starting point is 00:31:05 to actually work have you considered other support system to be able to you? That's, and then
Starting point is 00:31:16 the third is, maybe also explore with the company. There are options other,
Starting point is 00:31:21 not, instead of actually, just, I'd just, I'd just, I'd be
Starting point is 00:31:25 I'm for three-four-go my dad-go-a-old, then I'm going to be able to bea-old. Decision, it's a big decision, though, four-town, five-torn, not-terge, but-all, we're still-mood, still productive, and all-machem.
Starting point is 00:31:41 And it's out something, you know? And it's, and it's not. Bisha. Bissue. ...muffilitization. Right, right. Yeah, right. So the advice that I gave to them is that
Starting point is 00:31:53 it might surprise you, of the capacity that you have. You might be surprised yourself. And the person like Unilever, this, the cutterbukance is big, to find options or alternative that's workable.
Starting point is 00:32:08 Yeah, like, like, would you actually consider two or three days in a week? Is that? Yeah, right. Yeah, this is better, reward system is better.
Starting point is 00:32:19 Pasti, right. But if you're not, zero-sum game, that. Yeah. Would you consider, for example, project-based, right-cuit-cuit,
Starting point is 00:32:28 we're-coulding, the day-care free, with other who's-in-an-a-luck-up for all of the employees. We give them how much,
Starting point is 00:32:43 now we're maternity leave to? Four months, yeah? Yeah, four months. And then, for the wominess, we also, we can give maternity leave.
Starting point is 00:32:51 So, so... Soam-it-lis-l-oh, for the shalak, like that's like that. And there's, I mean, I mean, we're trying, we're trying to minimize barrier because he didn't move forward, we minimize barrier. We're going to from there, yeah, right?
Starting point is 00:33:09 That, so. Selma 27 years, there's, there's, things that mayerah, maybe, can be doing a bit more. So in this
Starting point is 00:33:21 anything you could have done or would have done differently? In my career or? Yeah, in your career. I mean, you've done pretty well. But there, not is, that maybe just can't be be able to be able to before before. Yeah.
Starting point is 00:33:37 I, if I could actually like, turn back the time, yeah. I would actually probably start my work with the government's Indonesia government's Indonesia is more early on. Okay. Uh, you know what I'm going to be able to be a bit shy, yeah, for more upfront,
Starting point is 00:33:59 like, to, what, um, work with the government to ship the policy, that's, uh, I'm not why, I'm at the time,
Starting point is 00:34:08 I'ma-sinta, I'm going to be 20 chair, woman in business, Ikeson, cancel. I, yeah, I'ma'u'u'a Cinta Cimdani.
Starting point is 00:34:19 Cinta Cimdani, Citha Cimdani, I'ma. I'm saying, I'm Cidna, but I'm, this, how do you? But I know that I think as the for myself, as a leader
Starting point is 00:34:33 in the big company, should have actually do that probably more. Yeah. So, that's what I wish I could actually start that maybe 10 years. years back, but
Starting point is 00:34:47 but there are many people who, people who'm impinged, women's in a few people, yeah, right, Neng, to grab, Dian, in the Xcel, Manda, in Deliver. And...
Starting point is 00:34:57 Indonesia, is quite when it's even than other like in India, Indonesia, to certain extent, culture is, ... ...betta,
Starting point is 00:35:08 ... ...be too, because we've got to ... ...cant of... ...a what's the macklewan in Indonesia president, yeah, in Indonesia.
Starting point is 00:35:17 And also we're... President of womenita. So, I don't know. Like, even if we compare back back to India, yeah, maybe, more than,
Starting point is 00:35:27 more close, yeah, if, if, if, women, be career, that, yeah. Like,
Starting point is 00:35:35 in Indonesia, I, think I, think, I'm not much more permissive, is. Okay.
Starting point is 00:35:40 We've got over about uniliver, What's What's the What's the other? Yeah, I mean, you're doing so well in, many much vertical.
Starting point is 00:35:57 If there's one vertical that's really, really, want to be gaspoll. That's what, what? Yeah, maybe before I said to give us a little bit of case, I'll give you guys on what we face in the pandemic, yeah? because of 2020,
Starting point is 00:36:14 that's really. Gila. You went through a pretty interesting, bad episode. Yeah. And... Want to tell you? Bole. Yeah.
Starting point is 00:36:28 Because it's actually really the period that, which, I'm actually impacting me professionally and also personally, yeah? Yeah. So, we're going to, 20, we have we have we're still,
Starting point is 00:36:42 Haemann Baxi. In 2020, February, March, we're actually impacted by COVID, that that's at times that's amazing, because for the company that big, and then you suddenly
Starting point is 00:36:58 have to do everything virtual. You have 6,000 people all over the place, all over Indonesia. And at that, that's right there's that's actually that's that's like that's that's really shift
Starting point is 00:37:20 and change the strategy totally and by the time that October 2020, still in the midst of the pandemic I was telephone with the CEO of Unilever, Mittin Paransmi and he said, I have a good news for you. You will be appointed as the CEO of the
Starting point is 00:37:43 Un delivered Indonesia. I said, okay. Thank you for the good news. In the heart of my hearty say, addu, this is the end-tendangued pandemic how I'm going to be doing it. What, it's the name, this, this is the perusiaan,
Starting point is 00:37:57 you know? Because juster, like, pick-pick-neat-october, like that October, so it really forced me to think how should I run the company where everything got to be virtual where I still have to make sure that the, you know,
Starting point is 00:38:17 what's the name of, some of the distributions we're doing, supply chain can't do you know, every month I'm actually leading the, what we're, we're going to,
Starting point is 00:38:30 what we're going to, uh, meeting. Yeah. So every week, every week, like, how many hundreds of people get COVID? And then people die and all of that. So that is actually really give me the insight that I need to lead differently. I need to lead with so much compassion. I need to actually make sure that people first, safety first, before anything else.
Starting point is 00:39:05 So, yeah, it's not an easy situation. Al-a-a-a-situation is actually getting better in 2021. But, at the time I decided that this is probably the time for us to really strengthen all the fundamentals of the company. Because if not now, when again? Right. Your distribution is actually,
Starting point is 00:39:33 Distributors we have 150. 18% of the 20% 20%%%% because there's no growth in the GITI. Not that's distribution. Not able to distribute. Distribusi is too, and then,
Starting point is 00:39:49 profitability, because growths people are actually not buying anymore. Who? It's. Out. It's out of malice.
Starting point is 00:40:00 Like that. I use that opportunity to really, really strength and the fundamentals of the company. From the mulay, from the distributors consolidations, from the profitability of the distributors, to look at the portfolio we,
Starting point is 00:40:19 cut the SKU's y'ang-tale. How many? In-Lever, to, have, how much percent. SKU, we're, 500-on, yeah. So, I'm mutuskan to, okay, let's clean up. So we've got to open we can
Starting point is 00:40:38 grow more healthy that's down to what that? How about that? 25%? Wow. More or less. Now, now, now, more than normalization. So, the result of
Starting point is 00:40:51 , the resisive, it, hasil from fixing the fundamentals, it al-ahmululah, we're going to be with growth that's good Gt that's minus, then it's double-digit growths.
Starting point is 00:41:06 What? What do you know? So we are actually really confident so earning costs quarter one, quarter two. Senium. Bagous.
Starting point is 00:41:17 So, share price also already already quite hopeful. Now, to the depotally. But, you know, this, this kind of it's the longka-a-langue that's-dhist-20-20-1.
Starting point is 00:41:33 What do you know-longed-you-mobile the people that's tough? I believe, yeah. Did you have the right team around you that's really, support? See, my team
Starting point is 00:41:50 has actually been the biggest anchor for me. My team that because and I'm sure. that's justro it's justro made team that's more
Starting point is 00:42:05 more quite like, more more than we're more vulnerable to each other because we're really, that's on our knee that's like not on your back
Starting point is 00:42:20 already, it's like, what's like, What? We lost the people, we musted the people, we mustik. We mustik, we're doing distribution with good. Fabric has to keep in 24-year-not-year-not-jamb-jamb-jamb. Ice cream, imagine. Ice-cream factory, where the name is COVID, it's kind, it's retent-bent-bent-bent.
Starting point is 00:42:48 And it's how much the way. Oh, dood, oh, duh. But again, team is actually one thing that is quite my core team. And then one team level in the above we're just, I'm sure
Starting point is 00:43:07 and to make sure that we overdoing it when it comes into communication. We overdoing it when it comes into engagement. We almost like talk have a kind of like, every other week. because you want to make sure that people are feeling okay, they feel secure, yeah, right company,
Starting point is 00:43:34 so. So that's what happened. And, what's what happened. And, what, what, I believe, yeah. I always believe whenever there is a tough decision to make, I always ask two questions to myself. Is this the right thing for the people? If the answer is yes,
Starting point is 00:43:57 I go to the next question. Is this the right thing for the business? If two of that questions, the answer is yes. Then, while upon not popular and it will cost me my positions, I will lose my job, I'm going to do it. So, that's just. I'm going to ask you. If you're the predecessor, she Hammond,
Starting point is 00:44:24 why he has been, how many years? The unilever, the answer is there three. The first, integrity. Unilever, to operates on integrity,
Starting point is 00:44:39 and he, too, embankhacking personal integrity yeah. The second is, diversity. Yeah, Right.
Starting point is 00:44:49 Divers. And, she's more diverse. And, even yeah, right? Yeah. And then, the third, he gets free ice cream.
Starting point is 00:45:02 Yeah, right? I want to tell me, what, is, what, the, or two, or three, alasan, or three, alasan utama? for a ira
Starting point is 00:45:13 to be a while a and shu-sucer-sucur, can't be 10-town like to the time. One thing maybe two, yeah, which I can share
Starting point is 00:45:28 this is here. The company has a lot of respect to its people. And it's not only the people that is working, directly with the company. Also, also the company is impacting indirectly so. So, we have got value chain is large. From the money chain is there's supply
Starting point is 00:45:57 party and stuff like that's the number of the stores that we are actually serving. The sheer of the respect of the company to its employee and the partner that is actually stakeholders, that's out of course. That's not a lot of the life being. Because the first thing that they have, they think, and I think as a leader in the company, because it's even a uniliver values, yeah,
Starting point is 00:46:32 is first make sure people say first, before anything else, just make sure That's like, that makes me actually stay in this company for so many, many years. Empathy's the thingy. Yeah, empathy's too, impotiny's too, like. Okay. That's about, if we're going to, let's off people, yeah. That's, we thinkerun it's, not.
Starting point is 00:47:00 And we have to think, okay, this is how, this is how, this is how? Life being, it's, how, yeah. So, yeah, okay, I'll fire you, and you go to, not like that's not party, petan-pit, petanee, store that we serve. I'mgota the people are the part of the part of the landor, supplier, distributor, to.
Starting point is 00:47:22 That's... And that's not just in Indonesia. But also, you know, how Alan Job is so surrender uniliver, that. The other? The other, the second, again, this is one of one of the other than I'm actually, I need to actually give back,
Starting point is 00:47:42 so I think the company has actually grown me to where I am today. And I owe not, I owe to the company to give back. And making sure that I can develop and create more me for the future. So, I'm first time di-ancted the CEO. That was my next question. So I'm the first, I'm going to start, my next successor. Don't even until, it's been to be in company,
Starting point is 00:48:20 and then, who's who's who's going to be in the company, who's going to be? And the name of, successor, it's not, it's not gamping. And who will be the board of direct, the next generation of the board directors, after this. So the intillard is, I need to give back to the company, and make sure that the company can actually be the growth powerhouse again.
Starting point is 00:48:43 And this I'm going, inshallahua, I'll try to back again. And the second is, I'm going to be a lot of Indonesia also, how much how can we can give you impact positive, can to Indonesia? Because, you know,
Starting point is 00:49:00 the company is living and breathing for 88 years in Indonesia. Who else else this country, if not the prosan people good day, like New York, Indonesia, telcom, sell, mandir, you know?
Starting point is 00:49:16 It's a... So, apacca lewate small entrepreneurs, apacqawebate prempuan, or the program that we create the petanies, petalai, it's anything, that if you can, that can't, it can make impact to Indonesia.
Starting point is 00:49:36 What can be done, so, yeah, we can replicate Irano VRT with a scale that massive for the women, with a with a year's with a scale
Starting point is 00:49:51 yeah, I'm gonna'uels. Yeah, la. I'm gonna say that again, yeah, what I'm doing is the beginning, is the starting point,
Starting point is 00:50:07 because what is what we're doing in there? We're trying to propose a certain policy recommendations that we're I'm notherap, that's up, that's in Indonesia, if I'm not
Starting point is 00:50:25 in the world, I'm going to be able to make upengue, that they're doing, that people, to make sure, to make sure, to make sure, action that's tangible, because, because if I've been government gaping yet, from the government leadership, yeah, the person in Indonesia first, there, mas, that was still, it's,
Starting point is 00:50:51 it's, what, what, the gaping. What, see, the gaping. Now, from, from, we can actually start from making sure that the pipeline is actually there. Yeah. Making sure that the program is actually there. is a partnership.
Starting point is 00:51:09 Apaka is the program is the support the support system. Like, having the nursing, what, the name name, facility in the company.
Starting point is 00:51:23 Yeah. Yeah. Yeah. Beto. Beto. Butto. That's really giving the access of the leadership program
Starting point is 00:51:32 for more women, that's, And it's also, and also, I've got co-colaborses with a very tangible program to be able to make access that more more than people
Starting point is 00:51:49 to people, people to, to be in Indonesia. Innsia. You have to go on a road show to the link Indonesia. Indonesia. I'mong just did a little bit of
Starting point is 00:52:04 or give you about about women yeah right right and and and that's that's like if I'm really
Starting point is 00:52:16 if you're making to give back to the banks and the country yeah the living three of four provinces mowbril over
Starting point is 00:52:24 in the people the life yeah That's true. I haven't think of that. Happy to support you in any way, possible. But if, if I'm in front
Starting point is 00:52:40 it, if I'm going to be prospective for women, to more be perpern in corporate governance, or any leadership position in the pillar of whatever, if I'm in I'm more than I'm more than I'm just as much more socept what you're actually can set the speed at which you can make this happen along with the other women leaders in Indonesia and beyond yeah that's interesting yeah that's what I'm very interesting
Starting point is 00:53:18 yeah, this, every time I'm, every every time I'm from from the leaders from the other, the company in Indonesia, that I always try a casepaten
Starting point is 00:53:29 to make sure about their in women, what the name, and give them a bit of a tangible because they're really, because they're
Starting point is 00:53:41 paying, but they're not know from where, so. So. So. So. So.
Starting point is 00:53:46 So. that, that's a lot of example of something that's like, it's not, how much, yeah, that's more than, it's more,
Starting point is 00:53:59 like, I'm going to, like I said, make, de, the name-in-your-company, there not, D. D.N.I. Board this is, that, you know,
Starting point is 00:54:10 to be able to facilitate, facilitation. Facilitation. Lally, And then, what's? He's like, he's going to give him. He can't give him. That's, try just to create, that.
Starting point is 00:54:26 Two, this, three, this. Coba, this. Nanty, if, if, if, if you actually find any difficulties, we'll go bro again, that's simple advocacy like that, for me, for me, for me, for I'm going to say. at least what I can do. And then, and the gender diversity this, the more can back up
Starting point is 00:54:48 with real performance. Yeah, it's more than it's being partanguroped. And the same can, this is being partanguroped, and it's more than it's scale. Yeah. Don't even this only, what, yeah, virtue-signaling, only for the importance of emancipation,
Starting point is 00:55:04 but it can't be part-in-jolpani. Yeah, but not. Sering-cally-it-it-you-tackleaping. And so on top of the answer to be it. Yeah, right? Yeah, yeah, you know, but you're not backup BS, you know, and I'm. And I've got, I've got, I'm sure, like, yeah, this virtue signaling that can't really, really,
Starting point is 00:55:29 corroboration with Kinnerjah. Maybe, I believe that, that can't get-teming point, yeah. Yeah, yeah. get-tipping point in the same with Unilever also, you're getting, get-taping point that you are accelerating. Right. Now, now, can, pandemic, can, make gap
Starting point is 00:55:51 the gaping be big, right. And then, it's just demulay again, have to advocate again, has to remind again, so... Yeah. Okay. product product of the liver I'm going to look at data
Starting point is 00:56:09 about the casehatan people Indonesia from the same thing like malnutrition and otherin, this is siky, right? I'm sorry, I'm just, I'm concerned just, sikap and longcah from the business
Starting point is 00:56:27 best like Unilever is like how, how much. And the other, then the other than the problem, the claim. Yeah, right? This, can, gimmick, gimmick,
Starting point is 00:56:36 ISG, ESG, this, like, yeah, phew-th very, can't. But,
Starting point is 00:56:44 kind of, you're real, not, see? Or, you just co-op-p-a-a-e-a-e just,
Starting point is 00:56:49 that's-a- micropon. Now, this, how, this? How, how, If we're notarerating, yeah.
Starting point is 00:57:00 This is we're talking about nutrition, like, Indonesia, again, still has still got issues, like that. Although, even, a credit to the government. I think our poverty level is actually improved. Oh, it's a lot more.
Starting point is 00:57:19 Wow, gila, that's so much. And now, now, now. Now, now mongingy, got more than than before the way that's the last. Yeah. Uh-uh. And I think there is a substantial progress that you are actually seeing, that nevertheless, we actually still see that,
Starting point is 00:57:36 the name is malnutrition, it's, still, still, is that we're still being, um, we're having, with, with more aggressive, like. Now, nutrition, we're, we're still, what, our name, we're from food's division, so, nutrition divisions.
Starting point is 00:57:54 Wow. So, agenda how we're not just in Indonesia, how we can't help the other nations that's even making-hadaping malnutrition it,
Starting point is 00:58:07 to be an agenda at the heart of the nutrition divisions. This, the president of Nutrition Unilever will come to Indonesia, and we will talk about
Starting point is 00:58:18 the real actions that we can do to help in the malnutrition this. Because I'm not that we're looking at the skill still still is still being about Unilever. I'm talking about Unilever. Skill we're still not going to bonging jutaan rich, we're trying to try to help from the same
Starting point is 00:58:42 the menu creation, and mustylus, in the most of the book of roikou, it's, there's ingredients that can be able to also, the parents'a-i-bunee,
Starting point is 00:58:58 with, with money that's little, he can make make sure that it that's just it's just-cuped nutrition-y.
Starting point is 00:59:08 Like, Tempe, that's very very saderhanna, yeah. Cempe-combe-s-same-same-same-same-same-same, that's like that's like that's like that's like sorry because I'ma again camehameh got tempe gore and
Starting point is 00:59:21 bango thenpangu thenprens it's going so yeah so basically how we can't
Starting point is 00:59:31 we can equip the low income consumers to be able to get up asupan that okay that
Starting point is 00:59:38 we're not actually like donating not not over donating but market education, and I'm and I'm really, and I'm really can't be able to be able to be able to be
Starting point is 00:59:49 up, and how we can't build up with who we have to collaborate because if we're not, I'm not that's susset to the task, so so we're collaborate with what, we collaborate with, uh, what namany,
Starting point is 01:00:05 and then collaborate, maybe with other parties that, um, that, um, yeah, which is, uh, for us. you can reach as many people as possible in Indonesia. Tempe, that's, come from the people. It's the thing, gala, many-unit basis. There are people in Indonesia who amper-carsay-Thamee movement
Starting point is 01:00:32 and how this can be scaled, but the kind of structurality is the laymen. Right, that's the import. Now, that's the only thing. That's also. Yeah. That's not, but we're going to, we have more than 3,000 petamie
Starting point is 01:00:51 that we know. So, not long-address nutrition. Right, what, more nutrition. But, in fact, we're notherst not-long-out-out-out-out-out-y-bina. This is growing through, this, numbers here. to be more productive, more even more than the other than the other than the good. Then we can't give, what is, what,
Starting point is 01:01:19 is the money, that's free of charge to them. Wow. So again, I'm thinking is scaling up. How can actually reach 10,000, 15,000 of the pet, the, If you're the people, if you're going to be climate change, how much? Climate change, this,
Starting point is 01:01:41 uh, actually, if you're looking at the agenda that Alan Job is a passionate about, but, right, this, climate change, it's, this, this, yeah,
Starting point is 01:01:54 big, uh, bagian, baggian. That, now, that if, the tangible,
Starting point is 01:02:00 that, that can't be that can't be be it's like, how much how much how we're going to the field
Starting point is 01:02:09 how we can having the energy that we're now it's what now what now that we
Starting point is 01:02:19 can we're through how we can actually reduce by half by by getting the
Starting point is 01:02:29 power from the sun That's the factory we basically is actually the first starting point for us. Okay. This is, this, it's been in the last, we're going to be able to. Weasenna, Indonesia, 2045. Taddy we've got got got yentoo about it. Okay, yeah.
Starting point is 01:02:51 Indonesia, how, so, from the uniliver or era as, as a new-frey-frey-frey-frey-frey-frey-frey-frey-frey-frey-frey-you-all. Again, I'm actually very excited coming back from the investors' meeting in London and UK last week, like that's yet like, now. I'm still going to be. But what, but what they're, it's very passionate, like, So, because, because of the time now,
Starting point is 01:03:28 Indonesia justu, there's in the upper hand. I think, you know, our inflation is that 4. and the U.S. that's the double digit. U.K. U.K.
Starting point is 01:03:38 double digit. Yeah, right. Growth our $5.4. GDP, we're 5.4. So it's really a good place to be. Yeah. Unilever Indonesia, we have turnover,
Starting point is 01:03:50 $2.8 billion U.S. We are the fourth largest in the world. Bayangin, within Unilever. The fourth largest, within Unilever. The one of the United States. The most billion U.S. Okay.
Starting point is 01:04:07 Number two. Number two is India. Six billion U.S. dollar. The third is China. Wow. China. Kala? Kama.
Starting point is 01:04:24 Kama, the four, is Indonesia. 2.8. But look at the potentials. Narrick. Households in the whole Indonesia, there are about, 69 million households. Every household in Indonesia just spent $40
Starting point is 01:04:40 a year. America? 10 times. Wow. Amper 500. India? In the bottom? Oh, we can't.
Starting point is 01:04:51 China? China, wow. It's about 8xaliki. No kidding. Yeah. Amperaerica. Yeah. So,
Starting point is 01:05:02 if we look, $40 $40 per-tacoon per household. Yeah, right? market's market's this market in the market in Indonesia spending of what?
Starting point is 01:05:24 $100 dollar per household per year. That's the headspacenance is kind of gila, can't? Beallang not if I want every houses in Indonesia? Okay, then you control 40% of the market and upside from the set upslide in the
Starting point is 01:05:40 $100,000,000, 500. Yeah. gila, so... It's just from FMCG just to beaing from perspective other.
Starting point is 01:05:53 The consumption level we're still as per-empat from consumption level Thailand, if it's so much and it's correlations with
Starting point is 01:06:02 the people. Beto. Prosperity. Lifting up. Right. Yeah. ...miscan from the humiskinan
Starting point is 01:06:11 middle class, upper middle class, upper class, to upper class, that's. Right. That's the market, yeah, but unilever. Okay. Okay.
Starting point is 01:06:22 It's a different... So, so. So, so. And so... But Indonesia is number four in the world. Number four in the world. Within Unilever. Within Unilever.
Starting point is 01:06:32 So... So... So... America, India, China, Indonesia. Indonesia. Okay. Indonesia, Indonesia, and Brazil,
Starting point is 01:06:37 is... Balapal-a. Okay. Brazil, what? Brazil, it's... Anyway, below 2.8-1. He, he's, it's depreciation,
Starting point is 01:06:47 right? Yeah, yeah. So, if we've got... Yeah, we're more... ...that, we have... Now, we have economy, can, more take-jaga, 5, 6%,
Starting point is 01:06:57 inflation also, more... Yeah. ...lologue, I would expect that is actually more stable. So... You can imagine the potential of this country
Starting point is 01:07:08 by 2030, like 2045, that's that's wow. So again, my reflection is that how me and my board can actually really prepare us,
Starting point is 01:07:22 to be in that state, that. Same too, so, we're also, we have to be, we're going to be the fourth largest economy
Starting point is 01:07:34 in the world, by 2045, even probably faster than that. So from now, from now, how can we future fit our organization? How we can future fit our people and our portfolio, our route to market, so it's not just not just being
Starting point is 01:07:53 just going to be the real destinations for us. Merit. So it's, this, this, uh, but 2005 composition
Starting point is 01:08:06 the government of directors the Pemimbingenant in Unilever at least 50-50 yeah yeah even people even more
Starting point is 01:08:19 dominant yeah yeah supply yeah yeah that's making that's making bejiboon
Starting point is 01:08:27 yeah right then And then Prospects for Consumption for barang-barang household That's the limit So it's a limit
Starting point is 01:08:39 So it's a limit Exactly So it's gonna So it's gonna be So it's just for you deliver But for anyone Who's been playing in FMCC Yeah, right
Starting point is 01:08:49 Yeah, right And the third Intingingia If we're we're we're good well learn of the world
Starting point is 01:08:58 there's a lot there's a lot of for Indonesia as the economy the best of number four to as and the country
Starting point is 01:09:06 and per-economian that relevant yeah right and by then you would have seen
Starting point is 01:09:14 thousands if not hundreds of thousands of iras yeah running around Indonesia running around
Starting point is 01:09:22 Indonesia and outside Indonesia. Amin. There's there. Baira? I can't again, I believe in
Starting point is 01:09:35 the, I mean, imagine when the world is actually having equal participation between men and women. Yeah. Imagine when... Loud and clear. Yeah.
Starting point is 01:09:47 You actually have that gender balance is actually happening in every company in Indonesia including the government. So you can imagine what is the potential that can actually deliver to the country and to the economy. And I believe that will actually happen sooner than later. Thank you, thank you very. Thank you.
Starting point is 01:10:12 It's a pleasure, Ms. Gita. And then that's Ira Nofiarti, the pinpinan from Unilever. Thank you. This is endgame.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.