Endgame with Gita Wirjawan - Jebakan Rasa Cepat Puas | #Endgame ft. Edward Tirtanata (Part 2)

Episode Date: September 4, 2020

Digadang-gadang menjadi “unicorn” berikutnya dari Indonesia justru membuat Kopi Kenangan menjadi semakin paranoid. Menurut Edward rasa puas yang datang terlalu cepat justru seringkali berujung keteledoran dan kegagalan. Dia percaya “Day 1 Mentality” (Jeff Bezos) harus terus ada dalam mengembangkan usaha.

If you're soxas, it's to be monopoly. Do you code? I don't. Okay. I don't quote and I don't make coffee. Oh, man, what a life. This is an end game. Okay, we're switched to business, yeah?

Yeah. This, if we can, if we look, this, many people think, this atom. And this, can, that's going to dashat from atom to bits and bytes. And, and, and, and, and, and, this is there's been

many, can, what, intensification, ranculling, ranculling, the paradigm digital that bits and bytes. The possibility of disrupts to, whatever,

in the next, that's in the past different. Are you prepared? I think, compared to Compared to coffee shop, yeah, we've got already, we're pretty,

that's already we're having engineering team. We actually have office in Beijing. Engineering team we're in Beijing. Why? In Beijing, there? Because this is one of one problem that there in Indonesia,

yeah. Indonesia is just really engineer that's really and good, but under-supply. That's what, that's the concerned about founders of startup, if I'm saying that's about some of the other than other than other than other than other than

other than other than other fine, finite, they're only- They're- To Bangalore, to China, even to Silicon Valley also Yeah, because in there,

graduate engineer each time, it's a hundred-a-bous-a-bous Yeah. here from the university as well as engineers, that's a computer engineer, it's just a lot of thousands. It's rather, it's booming, because there's talent war.

So, bidding for salary is, not so not, not so bad, but that's besides the point, what, what, what, because we're, because we're, it's not, it's not,

it's not, so, so, in human resource in Beijing. This is a bigian of strategy to make up to prospect disrupts. And digitalization is kind of in korean korean kofi korek,

and so you see this more as a bits and bytes as opposed to atomic type of business. Yeah. Okay. New retail, right? Bits and bytes. Yeah. And, maybe if we're taking,

this is more than human capital, and with the other than underbatasance, sumber of the day manusia, what, is it all that can't do, and, in, in, exactly, maybe, copy-kenangan? Apaca there baguaghaned to do the success transfer

from people who've been put-pendidican or in the world to people who that is here, that's, that's, part of the people, yeah? So, um, so, what I'm the name-naw, uh, we're actually

think beyond, see, when we're talking about with people, people, funder startup, we're, we're we're going to,

maybe there's good, for it actually, um, um, um, what, um,

because, uh, using engineer, to be pickup coding pretty quickly, that, but, um,

best practice, that global back-practic's that's about about that's about aboutchaing not much. So, why we're in fact that we're same as well, where we can't make a lot of people who are meant

to learn to that. Even, as a particular that's aple academy. Actually, my principal engineer is actually from Apple Academy that in Surabaya, from in BSD. It's good,

what, from there's been. It's just, too. It's just about, but, but, but, but over the product but, but, but, but, but, but, but, it's, it's, it's a little, can be produced, dibed can't, depending on the number of startup that there. So, we're not gonna be able,

we're gonna be better, more, more, we've got, what, yeah, try, what, yeah, time, and, you can be, um, maybe, um, maybe, maybe, maybe, um, maybe, uh, maybe, uh,

maybe, uh, maybe, we're, uh, maybe, Maybe, maybe 50, 50. Yeah, all day, then, what, 33% of the graduidate's gives to give, to you, to you, like, misalue, so. So, there's give and take it too.

So, we can be able to be mediguan manusia. Two, we also can't be able to help us in company, that, yeah. This is co-active effort. Not just just can't just be it, So now, the cariawan there's a total. Because total

there are 3,000, pa. Wow. 3,000 for 300-and-outoutout, yeah. And then if you're the rencana you want ramp up to 1,000, that's what, cariawana? We're puto to, 8. So, so, total, 8, so, yeah, total,

8,000, but, but, we, we're always to, what, what, for some, or there's who's who's lost probation. So we're always always always on the so long-being, so to be safe, we're just 10 just 1,000,

like, okay. Now, from 100% that's what, that's what can be coding? Or, or, everyone has to make copy, or,

even they focus in coding. Or, yeah, gambarant just. Um, for the coding, I think, 30, 40 people. Okay.

Okay, not many. Yeah, not much coffee. Do you code? I don't, I don't code and I don't make coffee. Oh, man, what a life. Okay. I want to do that. Do something successfully that I don't know how to do. But do it some other way.

Yeah, right? That's great, that, not just, not can't coding, not can't make coffee. But you, you know, ramwant how, that's how much? Yeah. So, yeah. So, that's allocation, right?

At the while, it's important about, we can allocate this human capital. And so far, I think I've been picking the right people to run the coffee side and engineering side of the business. And if KPEX per to co-tecs per to co-tok, is about $40,000. But actually, the toko first one of $150 million. Okay, well.

But, but there's a learning curve. So that, because we're not the modality because we're not the most money or second, like. Is it really not, is it, like, okay, container? Oh, container second outlet in Maya Pada Tower.

Oh, that actually, it's because of the successful in that container, we've been so much about with with the container. Yeah, I've seen that. In Shia, atasari, there, in some of the... Yes, it's... It's...

...itemas back. ...it cut, then, done, and done-in. Yeah, it's... K-KKKKKKKKKKKKKK. Contents is only $30,000. And you're using ACA in the down. And ACA in the outdoor-n't-n't-lake-upon-lake-back-y, so. So, very simple.

And, dingin-it-in-you-ha-ha-hapy. It's-itungan how we're going tolaught-five-five-five-a-old-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-t. Then if that's profitable at store level, is profitable in corporate level, we're as per December, we're double-digit percentage ebidda as a result of the public-report from PWC. Okay, okay. You've done fantastically, from some of the other

sysi, which is the last, this, that's the people that's large, is fundraising. Yeah. Yeah, right namannam-naman, it's blue chip, Alloos, Koonloon, Horizon, Severin, Sequoia. How?

How did you do that? Okay. Mojoa what I mean, so when I said to people, in any fundraise, or more money, or more than what's math, you never pitch with English.

Because English is open for argument. In fact that in English also open for argument. Yeah, or in English, or in Chinese, So that's If you can't can't can't, so use math. Okay, we're going to grow from Q1 2019

to Q4, 2019 is that's kind of 1,000% but SSSG's also 82% so. So we're not just grow as horizontally, but vertically vertically,

on for all end, we can be able to SSSG, for for, for, for, same store sales growth. So, we like,

make a big of making, bikinan-a-a-kind-a-a-cone, one to-to-do-bis 100-juta, we'll to-to-to-beast $182,000 at the 4, that so we'll say that we'll always make grow in two things

of the two things, and also, revenue per-tok-tok-and-you-per-tok, and we'll also, also okay, in 2020, we're going to 2021, we're going to this. Assumption is like this, that's very conservative,

and because they're looking that's quite conservative, they're also, they're, they're giving investation to, because they're going to that we're not only only only only the

but we're there's there's many business line in the future. We are tech enabled, of course, Of course, what's not from there, because of them kind of, because of they can't even give us the investment in.

Ration from what didmooin in, that's what you have, you've got to people who people, or

you've got to people, who's in the round in the round in this? Mugin we can't maybe

maximum, maybe 30 people, 30 people, then the $7, if I'm not wrong. Wow. Okay, so it's 20, 30% hit rate, like. Cren really? The amount of people who gettemus 1,000 people,

d'gapet just 1. Yeah, right? And that, if I can't know, that's not so. Alessan is what? There's two types. There's a lot of themagued. Because we're making sure that philosophy

better. Philosophy is better or there's added value, from all investors our series B, I can give us to addet value from everything. Somewit is there, there's purpose of each-mast. Because we're not good investment. Talk about it. Talk about that.

Sure. Edit value of what? So quite capital, can maybe from series A, yeah. So, and he's very, very helpful. From the first, can't be able to say, we can't as tech savvy that, but we have vision in tech the tech to do. So what they're doing is,

they're, they're, the, talent acquisition team's good. They're both. They're doing we hire and set up an engineering team. They've got tech director also. Help set up everything. We've got a tech team that we're not quite confident that this is pretty strong. And recently, we'll make feature in MIT Tech Review.

And then, after that, we're going to be capital. B capital, so, when I was going to know with Edward Severin, co-founder from Facebook. So, when he said, oh, okay, I, too, I was experienced very first at the time I'm going tojagan on Facebook. And inside-in-out-certained-out technology. So, he's got, okay, what,

the engineering team, let me help you build the product. To make something that's a product to market fit, then, Kunlun, Kuhnilun is an investor from grinder, from Oprah, he has a unicorn in Africa, the name's OPE, and it actually,

growth theme that, even for Chinese standard, it's maybe, can be able to top two, top three. Especially in TikTok. And I'm not as powerful as Instagram and Facebook. Gila, like, like, private company, Valuation above 100 billion, that's really. So, we're not saying if we're not getting up, we're getting to get taken,

so they're going to gawking the time to TikTok and so again. Sanking gillan the band in India. Yeah, really. Ressingalda, even in the band in India. Mawn't. But yeah. Yeah. And there's also,

the last is Horizon, they're kind of by Likashing. So, they're saying, oh, so far you want to work RTV, this is the same with VerlInvest, yeah. Verl Invest, can,

what, owner of the biggest beer company in the world, AB in Bev, so they're both said, okay, say, very, you've got

brand, you're not onerjan RTD. Bearkerkan we, let's give you insight. How's, we can't

make sure how, um, what, it's not right, that's the right to the so that's added value. If only, hand-cutip, do it's, it's, it's, it's,

because, since then, in the world, excess liquidity, too, yeah, so much, so much,

so much, money, yeah, don't know what he'd to mind in. Yeah. So, yeah,

so, yeah, so, so, with, what, um, um,

So that's actually that's really, that's not really, if we're not really, if we're going to reject, it's because, because, maybe, not, uh, because of the halleh.

Yeah, it's also, down the life, yeah. You lose some, you gain some. You gain some, yeah. This, if, if it's,

angupla, t'a, or, can be a 2nd,000-200-doubt-top line. Should be more, see. More, can't. Run-rate-wise, it should be a lot more, actually. And, yeah, it's already there's a bayang-a-dangeloan, or hailing.

This, like, it's a little-unicorn status. Yeah, right? Or, methodology, but if we're hailed, but if we're hailed, don't. And how does it feel to be that close? To being a unicorn, barring aberracea, yeah? Yeah. Yeah.

For me, yeah, for me, what's the way, because, what, what, is it paranoid positive or paranoid negative? Well, I'm positive, yeah. Paranoid, in artian, I'm so, so I'm trying, you know, so... Mr. Groove, who, what, he's CEO from Intel, he always said, success is breeds complacency. Because success, to, people, so I'm sorry, like, mousan, that, yeah. What, what's the complaisency, it's, at least,

only can't make sure can't getagal. If you're not, we're going, but only the paranoid survive, they're saying, so, because we're even though grosser the much,

we're always not all what, we're always always always paranoid, that's always paranoid, that if we're, however we're

even being unicorn, we're still on the journey the unicorn that what's we work, best example, so in business

in life in life there's no there's going to guarantee success that's the same paranoid so paranoid

that we can be enduring company but but it's like it's about the other than we're doing

and we're and then to be people like people like we're who maybe not even if we can't add value. Yeah, mom or while we're going to do, when we're doing the plan. Is that in the work or in the plan?

Of course. IPO, so I've been like this, the goal is from a manton, right, right, right, naman namar romanties, name namas, namas, love,

and it's really, men, market, so we've said, from from to IPO and beyond. So, like Jeff Bezos, when IPO, it's like share price, just about $10,000, that's already, so I'm gonna $1,000.

And he, too, great, man and kind of, and sometimes, and sometimes, a little, yeah, yeah, reckless, yeah, right? Yeah, that, how that, the, of them two,

in context of the power of the copy-enang-a. Okay. So if two-doen is, great-billioner. But the difference is, what's what made them make sure. If Elon Musk, has been vision and have been having engineering excellence

that's great-bant-at-bott-gillan, that's true. Yeah. If Jeff Bezos... Salon. Yeah. Now, if Bezos, he has made idea gila

and it's because good execution. So, execution that's really out of this world, I think, because e-commerce is zero-sum game, in my opinion, in my opinion, in the idea, in copy, it's gumpang, that's, I mean, for many, there's many e-commerce,

but in America, because executioner too heabat, it's really like monopoly. In my opinion, it's already monopoly, yeah, e-commerce in Amazon, in U.S., that, so... So because of the, because of it's more than 10 years.

It's more than 10 years. It's really amazing, now, this, this, this, if we think, there's kind of, there's a people that there's a commingeran,

that if you're going to success, it's just to be monopoly. Yeah, right? When I was in school that, we did dig in the perfect competition or competition that's the best for everyone in the world ofsaha

and in tatanan economy, but now, can, people can't men, people look at Google, search engine number two, is what, is what, not there? And then, and then, and if you're not. And then, what's the other, okay, like, there Alibaba, and other,

but in benact, that's the people, like it's more than the right thinging to, monopolistic. Is that the right thinking to the and, and, that's, then,

in jelma, in context, copy, in the context in copy? Just curious what your views are. Um, this is end game.

The episode...