Endgame with Gita Wirjawan - Mimpi Kopi Kenangan Jadi Pemain Global | #Endgame ft. Edward Tirtanata (Part 3)

Episode Date: September 6, 2020

Bisnis makanan dan minuman di era digital merupakan amalgamasi usaha berbasis atom dan inovasi yang berbasiskan bita. Dengan dukungan data dan bimbingan pendana, Kopi Kenangan ingin turut memancarkan narasi positif baru mengenai Indonesia, tidak hanya dengan mengekspor kopi sebagai komoditas tapi juga sebagai brand.

I'm not that's not so much. Access to the only true benchmark is order. This is end game. If we think, there's a new, there's a problem that if you're going to success, it's to be monopoly. Yeah, right? When I was in school,

it's we did didig on perfect competition. Or competition that's the perfect competition is more than in the world in the economy, but now, can, the young people are young people, if you look at Google, search engine number two, is what, not there? And then,

if you look, Amazon, e-commerce, the two, okay, like, there Alibaba, and other, but in benact the men, it's, like,

more good if we're perilacu-notic. Is that the real-and-a-pollosy-pollosy. Is that the right? Right, thinking, to the right thinking, and, and, and, that's in the context of copy-kenangan, being monopoly in coffee?

Just curious what your views are. So, there's two types of business. One, is, utility. In the artian, what, like, we say, we're going to be able to pay-l-n-2. If we're morehue, we're to PLN, we're going to PLN2. It's utility,

In the right healing and e-commerce, in e-commerce, jolinghsum, S-pullo. E-commerce the other morea, yeah, I'm going to bea-lilitas, in the retellin, it's also at the time, they're, yeah, all,

they're both of the only grab with me, go-jerk, where, this, more, that, because it's business utility- but, if in business that we're like,

that, that's, that, we're not too much. Not too much. Not too, not too. Because we're in family mart, to Alfa Mart, coffee is 10,000.

If we're more than more than instant coffee, $1,000. So we're not going to be the term-murrake. Starbucks, $100 billion over company, it's a mahal the coffee. But it's revenue of 200 million, every year, man, to sell coffee,

mahal, sorry, 20 billion, sorry, 20 billion revenue every year. Because he's in the business that like, feeling, what's the same, and, also, what, not have to be zero-sum game,

not have to be monopolistic, because in US, also copy, yeah, but Starbucks has had revenue 20 billion. Okay, I'm going to push the envelope a bit. Because if I think, prospect of the kobi-kenangan 2.0, that's not 0, yeah, right?

But if I'm as founder of your, I have got to be a great-upendtingan, for you more than than than the other. To the extent, you'll outspend, who will compete with you for research and development, to roll-out, for whatever

so that's the barriers to entry is making great yeah, right? Yeah, right. And that, the end-ugging-you-bye to who's who actually the most

like to be the most to be able to be making a copy-kenangan 2.0. But logically, they're, t'n'tunctu-maw-d-mend don't, to-pac-nagued-0.

Yeah, if we look two polys that that's about the two pedant that's one, in Japan, one, the one, the basis in mancha negara.

Yeah, can? They have been the same, but also, often, but, also, I don't see that could be in copy,

sogampang it. Now, what do you think? Um, okay, so, um, if, um,

to create mode, mode, that's a barrier to entry, that's important for us, one, to invest in brand equity. Why, why, why we're, we're, we, actually, do Kantar or Nielsen Research. Because we have to know, we're going to the equity as high as high, because, if we have copy cat,

canang, it's very, maybe there's 30 over, like, there, there copy Jani-Jewa, there copy of What, There's a copy of my IP lawyer. I think every month to give me, this is there's a copy of a copy of anangan. You call yourself BAPERista. Yeah, BAPRista. So BAPRista, 99% menang, one person,

menedoo. So, more than menhut. So, um, uh, so, so, we do, we do, we improve our quality every year, improve our service, and we do measure NPS, because if people who are super, people are too, so much more than that we're going to move on. So we're going to invest in equity.

So we're still looking at our investors. And mode the two, the main thing we are technology, so much more people, because we're going to app our app, it's more than it's it's justa to move on to brand line. So, stickinesses'n't too, too, too, yeah. Okay.

Okay, we're going to be about how the people who can't make up the people of people, in copy canangan. This, can't be a. For example, right? Or, I.E.O.

When, is it, it, It's actually. Okay. Tadding the IPO 2002. Okay. But, maybe because COVID, so, it's more tricky, for we don't know when.

Actually, only the virus knows when. What? What? We know when we are ready. We know we have to get on-set and we know we have to be in the And in general, if we want IPO, if I'm saying that is regional story, asia-Tengera,

it's something that's very interesting for investors, so. So total-adestable market is not more. And to, if I see, I'm going to make brands best like McDonald, Starbucks, they're all global brand. And I want to become a global brand, even, from the time Lewis and Carroll, I'm like this, they're like this,

I'm saying, I'm going to be. We're impenered export commodity, but we can't export brand. So, power. Yeah, so because there's that, not there's margin it's too, because, again, commodity is like Batu Barat, too, and market dictates the hargain.

I noticed you hate talking about Batu Barra. It's a problem about Batu Barra. It resonates. It resonates. So from that, I'm not saying that we have to we have to export Indonesian commodity as a brand.

From we're going to do with us and Keral and, because of coffee, because of our coffee, today, to, copy Indonesia, all 100%. IPO, this, after regionalization

or, or, it's already It's not just talk, right? Okay. Like we talked in the Awelled, math is, you can't argue with math.

I like that. Yeah, uh-huh, not juop-cub. Okay, now, now, now, now, now, I'm going to pass about IPO this if there's there's been, there's been before, or as soon, or asesudah, and then-as-udorne-you-korn?

Okay, um, I'm, I'm just as-sudor, yeah, if from project our... There's amana, no, from funder, funder? has unicorn, but IPO? Not so. So, if you know, valuations,

or what? Or, maybe there's timeline that's predefined in X, X, month, X, time, have used IPO, or what?

So, they're going to invest to founder, yeah, so, so, when we're going to invests CREASC, B, we don't have target revenue,

we're not a target to-co, not target also IPO, when, yeah, there, there exit close, like, because, they're exit close,

like, there, typical, small van, kind, That's right, like, because of course, they're going to be the same way to you,

it's all right, that's really, I'm just being a unicorn, I have to be a regional player, then we're IPO, if not, size not not really, I'm not sure, I think, I'm not.

I, I, I, like, because passion you You know, to try scalability, to try profitability, but you care about Indonesia. Yeah, right? And you care to, you know, so, that's the name of copy-kenangan this

can't what, what, see, aura that positive for Indonesia. Because we're, sometimes, what, see, the, what, the country that's being different attributes,

too much by the other. Now, this I'm not unprecedented. There are some unprecedented. There are some other than to help Indonesia to be more than I think it's important to be a big of the strategy you Of course.

Like Gojee Kethek, Tevlocca, they're not to be able to name. No, no, no, you have the right to mention those names. So, like, So the two brands that's the best OTA app even compared to the US.

That's, it's really, you're really. I'm glad you said it, not me. So that's, I think, it's, I'm bangagascar-can. Tech ecosystem Indonesia is cool, that's great. So, we can't even give us,

oh, Koppinessia, it's enough, yeah, ternata. Okay, the last about business. I know you don't like this, but I'm going to push it. So, Indonesia, too, jago, really, in production coffee. Yeah, can?

We actually, we've got to do notary to get in other, especially Vietnam, in the 70s and 80s, we're to come down. But, I know how, now, now, production coffee, our productivity,

coffee, it's just in the back, the places that, where we could give them can give you know. Now, that, yeah, I see, Look at this demand pushed.

Demand pushed to supply. Supplyneying, this can, yeah, in hululun, there's not, is, there's not, or in penack you, or in the time, in, in, Koppel of Koppelangang, you talk about execution, right?

There's always going to be a temptation if executioner is flawless. Temptation for to hulunus. Temptation to hulunuchess, to the hilirn't more I'm curious just. Is there? There, is there?

There's not, so we can provocation production and provocation productivity? Okay. We definitely definitely more interested to healer, yeah.

Because, because, because, we're just commitment to copy Indonesia only. So, whatever we're doing in hilly,

yeah, it's effect of Hulu, don't, you because, because of the people buying coffee more than much, so, it's really there's been, there's

some people who are people, maybe not, I'm not too, get to be Mr. Joe Koi, and ask you, so, you know, how can I can't

help, so, oh, don't, though, the import, the import, it's, it's more more than, sohating,

more, so much, yeah. Evener, actually, that's, we're, focus to hilly, direct to consumer,

Then, then we can make up production the Hulu's, because I think business in Hulu is not undifferentiated. One, and two, business in Hulu it also, um, what, yeah, make supply chain we're dangerous. Because, I'm just, I, I, make, one, we can't, there's a hamma,

normal, though, that's what's happening, Even, even the good good, even if you can't hama or whatever, or there can't be a lot of, like, okay, not, coffee, so. So, we'll always have resources that we buy from there. Security of supply, and soagery.

Okay. Okay. Enough of business. Yeah. Yeah. to the session or the other than the next this is more than the next-ahue-magnet. I want to know,

you know, where do you see yourself when you're 50? Okay. Yeah, right do you see copy of the canangan in 2004-5? That, can coincide with 100-tawn of the same yeah, yeah, yeah,

I'm gonna go, but yeah, we're definitely already, not just regional just, but global brand, that's number one, we're gonna be in America,

in the UK, and so again, we have to go and hopefully by then we've got maybe 25, 30,000 outlet, because last time I checked, Starbucks has 32,000,

and, And because of $3.00. Why is the barrax? Why not at it? Because it's not in the Yeah, because it's a franchise. Because it's more than fully owned.

Oh, you're not really on. I don't think of franchise. Okay. Because, we're not really on, because, and I'm only on, and in 2045, this revolution of digital also, like I'm going to

to Beijing, that's like I'm going to go to order is not look at the menu, scan QR, present, that's also what we want to copy can't happen, coffee, coffee, then you're also, then you're convenient, like, contactless,

which, where, in the time COVID, is more important, so contactless, so if you're going to pick up, so, so, adoption, invests we're getting digital,

it's more, we're making, we're, we're trying to one of the other than the digital we're taking to look for investations in the best of this. So, in the world that's the most

the most of the company that's the other, that's what? Yeah. Yeah. Brand coffee what? Actually, Starbucks. Starbucks? If you notice, he's not the CEO,

yeah. First, Mr. Howard. I met him. Oh, nice. Yeah. Twice. Nice. I've been made him.

Anyway, let's talk about you. Yeah. So he stepped down, right? He got to Mr. Kevin. Kevin is Microsoft. So, what's like that's like to get coffee, which is positive. Because, because of from,

because of from from from, from, from from, from, from, so why Mr. Howard, he's, he, because he's going to, the, to, because of digital. And so,

because of the person customer, that's, you've got to use app. That's the mode of their. That's the company that's a good idea of my idea of my godoo-lake-banced, it's a global brand, pretty much an atom business, so, both atom and bits,

so that's impressive, you're a big fan of Microsoft? I know you're a big fan of Bezos, but not with Microsoft? Not that's not really, actually, with Microsoft. More of... There's a book that's been out of... Oh, there's great, okay.

Codewan really? Codewan, okay. He's a great CEO, by the minute. Oh, do you know. Yeah, so I think Bill Gates stepped down, ganti-jointed the LA Clippers owner, and then Satya Mandela came. And, even Windows product was good,

so. Balmer, yeah. Bus, barme, Rata, yeah. Now, product is, so, since he's been big, So we didn't touch, a new interesting thing as well, that we didn't touch

a company, if we look at top 10 company in the world, 10 years ago by market cap, only Microsoft stays. Yeah. All companies have gone, right down from the top 10, and even in the back, since Satya Nadela Mimpin, that's double, market cap.

And he's, it's lucu-you-you-you-a-degreced a little. digress a bit. But in the book he's not about what, but he only about what, but he only evenedpankan one. Empathy. Empathy. How we can empathize with the same, not only the same cariawan, but stakeholders as far as well-one. Gatow how that productivatisman and

and I think you should read that book. Okay, I read that book. Yeah. And the other than, he's humble, simple, and, and, and, and, and, well, I think she, he's, he's, he's already, uh, man, transform Microsoft.

Now, this, maybe, back to the question about in the 2004-5. In 25 years' in the what, is, what, there's one, two, or three things that, that, in-changing? Okay. In general, or specifically,

specifically on copy. Okay. In the future, definitely, the game changing is the most the adoption digital to the other than what's the maybe wechats, or maybe we can order by WhatsApp,

I don't know, maybe we can order by WhatsApp. I don't know, maybe we can be in-app. I think it's real. Because, because the benchmark for messaging app is Whitchat, man, say, not WhatsApp.

Because Wichat is literally the super app The only through the world is just we chat from chatting, Tatao can'to be paid payment, but Tata also order KFC or coffee, through the app, so hopefully in the future, it's like that, going forward, I think, customization will be

more kinder again, so, maybe if people like coffee in the before, maybe just double shot or single shot espresso, maybe in the future, oh, maybe 90%, 70% and then you can maybe track your preference, which is going more and more towards machine learning and soagrenaut. So maybe in the future, it's not just software but but if you're hardware

too, maybe in the future, you don't know, that's not just about perista, you know, in the future, maybe just just the machine only, it's something very, very possible in the future. And going forward, oh yeah, we didn't, not touch this, but even right now, copy- There's a lot of things we didn't touch. Yeah.

Time is off. Yeah. About what's about what? About what's about expansion, that's kind of, maybe, if we'd expansion, we'd like, once in one of one, let's get traffic in per hour, and then, and then, there's,

there's been back or not, there's a computer or not, if you know, no, we're really, we're really, there's a hit map, using the customer we know customer where we can make as the maybe with them. And in the future, maybe,

not making to-co-lago, but we're making un-maned coffee store, so we're making, so we're having always adoptive from the purbhanes. That's head map, the algorithming,

do, do it's actually as simple as, okay, maybe, Pa Gita, order copy. Now, we know, or if we put the data, so we see, we see, oh, in the decamata, what, name, the decamata men tank,

we're looking, oh, there 50,000 customers order, but we're not to-no, we're gonna go, we're gonna one, right. Apaca, is. Apocas, is. Not because we're, we're making delivery. 50% of all the business delivery.

And that's, So you're going to be densities population in there? No. Does it's... Not even, be correlated. The problem is,

tricky. If we're, sometimes with Ducal, maybe people are in Depok, but the work in SCB, yeah, coffee order, not, like, there,

so the only true benchmark is, order, that is order in there is Densapang or not and that's not recog since COVID this.

Because, Now, now that's not not from the other than hit map not, getser, not? Getser, yeah. Gesser, that's what we can't get us being because we're looking at least bd, all that's drop 90%. Yeah, all work from home,

not there's who are in office, can. Now, as well, we're looking, like, some, we're at one day, we're at one, before COVID, probably, yeah, uh, two jute-year, so now, it's about 30, you know, and we're not at it,

not's not because of the other also, the quality of service is a speed of service per-curang. Because we're trying to open to go to the other than it's ascephat more more. So, it's all of all over the other. If we can invest in there, it's also

too, it's also, it's not, but it's back again, how it's, so many challenges, like, yeah, that's not. Yeah, yeah, that's very, yeah, that's going to be there. Ed, there's other, What we'll be that's about miss.

I have one question but I'm going to ask you. I'm going to ask you. This is maybe a bit of a stretch a little, but I'm curious, I'm curious, you're talking about machine learning. This is often

this is called the stilah the termination. Yeah, right? That's the intonation combination between machines. This is a bit more than, yeah, not? Where, if we're to America or the Hongok,

that's a commonplace? How do you see that unfolding? In Indonesia and how, we're, we can, the penitigntingan is to to be able to be able to be able to But if robotization, it's really really that's going to be very important.

Okay, now, because of the education is very important. Sure, I think, Mr. Mr. I'm saying, I'm talking, I'm not from background education, but why I'm being because I know to the people, we need to educate the manusiness as like what,

so. So, that's singularity. We're, we don't know talk. Tuckuble to the time, to bring us to where, so it's not like that's like that.

So, yeah, the name's a film, yeah. That's a bit perfect, yeah, but we're gonna go broil 2005, you know, yeah. 25 years from here, people are doing

people, think, whether it be, because AI or robotization, it's, it's very, for the, for the,

we're, not just, only labor job doon. Maybe 20 years ago, we'd mat to people, so that's just to make up to come and can, what's the matter of, and then, now,

it's for what? Lama'amma, it's been replaced, so, so, so, we're, we're, revokes, total.

If we're, we're, we're, we're, we're, we're, we're, that's more than before before.

But maybe, maybe even more than even more more than even more than it's more. And that's, I think, if we're going to be able to for we more than to be more than and also, I'm seeing digitalization this can very be able to include inlussi to the Uwangan, that's still in Indonesia. Access to the other model is renders

and you're underkhani because you have access to model. But, but, you mayangin, people in plosok, which are brilliant, but they can't have access to money, not have access to people who have access to model.

I think it needs to be fixed. Yeah. Yeah, right. Now, maybe, in the our talk about kind of, I'm going to

lemper a rapid fire, yeah, or can be answer with one or two words. You can either answer buy or sell. You can either answer long or short.

Okay, that's gampang, okay, that's gampang-loult, copy. Okay. Would you buy or would you sell? Buy. Okay. Jeff Bezos.

Long or short? Long. Teh. Louis and carol. Buy or short? Buy or sell? Oh, okay. Tea, long, and buy.

Long is more compared to coffee? More far than coffee. Okay. Okay. Investment banking. Would you long or short the stock? Would you buy or sell the stock?

Short. Short. And sell, I think. Okay. Elon Mas. Elon Mas. Do you buy the stock or short the stock? Buy.

Okay. Batu Barra. Short, sell everything. Clothing. Clothing, yeah. Tinky, is. Fast fashion, definitely long and buy. But...

But it's... from fast-faxed used. I don't see that yet, to be honest, but what? Five years? Five years? Five years? Five time, the smaller one, the slow fashion, I think we'll die for sure. Yeah.

Then consulting. Would you buy the stock or sell the stock? Long or short? I know you did consulting. Consulting, yeah? That's... Bye. Bye.

Sorry, if you're in some of it's okay. It's okay. It's good, it's good. Let's continue. Ed, it's been fascinating. It's been fascinating. Yeah. Likewise.

Thank you. Thank you. Thank you, very, can be had here in the