Endgame with Gita Wirjawan - Shinta Nurfauzia: Sehatkan Indonesia dengan Mi Instan?

Episode Date: October 31, 2022

Menyelesaikan tantangan mendasar generasi produktif dimulai dari produk yang punya tempat tersendiri di hati masyarakat Indonesia. Co-Founder dan Co-CEO Lemonilo, Shinta Nurfauzia, bicara demokratisasi gaya hidup sehat di Indonesia, serta menciptakan dampak tanpa mengesampingkan keberlanjutan dan angka. #Endgame #GitaWirjawan #SetiapLangkahBerarti ------------------------  Pre-Order merchandise resmi Endgame: https://wa.me/628119182045 Berminat menjadi pemimpin visioner berikutnya? Hubungi SGPP Indonesia di: admissions.sgpp.ac.id [e-mail] https://wa.me/628111522504 Playlist episode "Endgame" lainnya: https://endgame.id/season2 https://endgame.id/season1 https://endgame.id/thetake Dengarkan juga di Spotify:  https://open.spotify.com/show/72q1XjiuFViF2tx7IbQ5X5?si=B-l7hi7ET7uYmu6kbyhs7w Kunjungi dan subscribe: https://www.youtube.com/channel/UCu8fHdbHwJ1MFqf7Uz95aFw https://www.youtube.com/c/VisinemaPictures

Now, startup that's not unicorn, but camel. Camel, meaning, it's been much, that's, the way it's being long, but it's not, without minimum. So, it's a process in the, the different thing, this magical creature, where, yeah, oh, the way, it's instant just, so, magic, that.

If camel, can, bad. Padang, but they can't keep up, what's the time, and they're just down, you know,

so, this is endgame. Hello, my, time, we're coming Shinta Nourfausia, founder of Lemonilo.

Shinta, thank you really, can't, can't. My pleasure, sir, my pleasure, is green.

This, this PR, from, From the worda. From the wordalant, too. Same. Butulant, I'm also. Sure.

Telling, yeah. Perjalan in the future. Lakhir, last 18, 28, 18. 13 June. Yeah, Gemini. So, era

the time of the un-ahirate I'm not too fast-paced like now, so now, so, so,

the, not-packed- too, yeah, that, yeah, that, that's,

that, that, that's, that's, So, I'm formally, educated-ca, can, in the bidegutement. Why? What's the, for me, it's always about the impact potential, is, so, really.

So, from, from the, I mean, greg-gobrol, the people, too, very, very liberal, about belial, yeah, to be able to live. Kri-a-a-kri-centric? Um, it, so, so,

so, right, can't be right about what we but if you're but if you're for the

life, the same simply, you have to be the best at whatever you choose. Actually,

from the person that because yeah, yeah, tip, the, first,

I'm, I'm, I'm, my life is very, very difficult. If not cinta with what's done, this is like you're going to be able to be so much, so much, so much. So very, very honest,

so. Um, I'm thinking, what's what you're, it's just, it's just upstruct, yeah, what's what is like. So,

by the way, S. S.D. S. S.D. S. S.D. D. D. SMA, S&S M-S-S-P, S-D-S-P-P-Lazer-Kemang,

S-M-A-Lizar. So, so, so, so, so, so, really. Now, but,

it's, when, when I'm-N-N-P-P-I-P-I-P-to, I'm, I'm, I'm not the type of, what, you know, what, pa, if I'm in terms of my story my book I'm, so, yeah,

well, you know, if you're not be able to beafertilmna as a aga-a-a-dial, as a child. Okay. If, if you're supposed

be prestation, the way-garing-in-a-gird-a-git. So, for, for my-bu-sai, the-kevary-old-it-achment-y-eachment-equal-reve-reve-reve-reve-. them, that's the So,

so, the fact achievement. Maybe there someone who you're kind of kind of

maybe, that's important, yeah, but maybe the I'm across,

if I'm able to if you're not beab, so you and what's the way? I'm like this with any, this is common family in India.

But, Ibu, past, who's not so... Now, then, when it was the... Al-Azhar Kemang, the S-D, is there that there's a lot... Wachito, but there class berbacca. I remember, too, I first time, I know effect from malice-belajar,

that's when S-D. So, S-D-K-1, class 2, class 2, class 2, if they al-Azar-Kemang, it's right, there's class ber-bacat, or class not-l-lapot. It's not quite, yeah, if in context of the time-sec-C-a-N-Kal-Kang, it's not-boh. But, if I was in-A-Lazard-Kemang, there's kind of... So, I'm going to be-a-a-a-lac-a-lac-lac-a-nil-a-nil-a-nil-nil-a-lars.

Then, class-n't, I'm-ke-lare, I'm-rereqqqqqq-rein-re. Because because, because of the legal right? Because of the last, really, not too much of the time. The fact is, the effect of it, because of the way that, the way that's the way, I'm not like, you have to be cast of a class of a bacat, but not, not like that, but, you know what,

you know what, you know what, you know what, you know what, you know what, you know, you know what, now, why, oh, yeah, Like, like, oh, Currusha or more than just like, yeah, biasalas, like,

but then, that's the freedom of, bias, main. So, if you're gonna do-as-a-gap-a-gap-in. So, can't bea-bebas, so, therebelengue. So, actually, working hard, was back, too,

class five-necath. A-old-de-taparer, the year from there. From there, I'm not quite. I'm quite quite. Because simply, I've been used to bewarement is similar to freedom.

To beableness. Now, when SMP, like that's also. When SMP, justro, it's quite lucied, it's notarer, to pass accolation.

Discussed with the world, it's justru, just don't move class acceleration. Because, for my parents'n't important for my my life's the way that's the way.

So, so I never be sure, I'm justly, I'm not what's going to be quick, so much in, what I'm going to, so much. Taked, not. Yeah, yeah. Yeah, that's now, I'm not sure. Well, if now, I'm not the world of the school, so much the school, so.

So for my family, let kids be kids, I think that's the message. So, that's the achievement not even though even if we're not even that's siksa. What's the most

making we can't make us and be able to expressly. Now, from that, SMP, MEC, MECC,

I think PAN Pindindinded, yeah, I think, to, KENKKKKK when that, want to be

back. But, So for the people's the people's there's a goodying, if in Indonesia, just-jured-jur-jur-an-a-jure. So, when,

after, after, you know, after from Al-Zar, when that, you know, that's, you know, that's going to make-muck-n-you-n,

now, I'm-n-n-you-n-mac-n't-you-mac-n't-you-in-massucum, and I'm-n't-massuc-u-i. Now, I'm not... Or what I'm not what I'm not. Usahed, I'm not to get, that's what I'm trying. I'm too lucky. There are people who are in life,

so, not-us-us-us-a-us-a-a-a-a-a-a-mete, like, yeah, d'apes-a-a-a-a-lap-a-lap-a-a-laped. If I'm not-us-usah-a-old. So, just-just-ro-pign-e, if you just-skeptus-UI, can't, yeah? There, can't, can't the way? -the-lure frust-frest-ee. So I was just because of being so pussing,

apache enough, to be able to get along the way of the way. I'm going to go from. From there. Then, Well, I like. Enjoy, yeah? Enjoy, enjoy.

Enjoy, so I explored a lot of things in FHAOE. And this is the power of people, because he can be law. Beto. Pengue, even though, even though, I'm not practice, so, so she's a entrepreneur, but he'll entrepreneur, but he'll know, you know,

that's actually, what's what's being given? I'm sure, justro, I'm justro, if I'm going to be interpener, formalness, what's just, what, yeah? That's, the schooler is, not a job, so-belug-jalan,

actually, that's that's something that's that's just a lot of people who's just to not like that if I'm juster in it.

So, the FHAOI that justru I'm doing back a lot of from the organization which standard standard,

yeah, BEM, if at U. there's what the NAMA, Asian Law Student, then what-hmm.

so-it-it-it-it-it-it-you-t. So-I-D-D-D-D-D. So-I-D-D-D-D. Okay. Lumpan-bany-old-old, see, that's-cumpt-cobu-usaha-usah-usah-usususdhi-dus-a. I'm a lot. it's about it's about it's about it's about it's well, it's beenjoling

too? So, um, it's, um, um, um, um, um,

uh, it's not get to um, what yeah, founders, yeah, if I, I'm doing

that's, that's the focusing that's the focus on. If the focus if it's still automatically, ultimately,

uh, uh, uh, uh, uh, uh, uh, So I'm focused.

Yeah. I'm sure that focus is really important. Although focus can be multi-stop focus, but there should be one priority. Priority of the priority of my school, so, so business is not so-jave-jaddy-jad, right, we're going to be.

We're doing it, but at the end-un-un-un-num-num-ne, they're picking entrepreneurship-nial, which is very, very valid. But for me, for me, I was still-pilat-pilat. because I've got to school. Oh, da, sir, that's that's from, I think,

oh, I'm, in Faculty of Law, lulled, and lus, you know, the way. Okay.

Not maloing, like, mulling, so, so, from the, from the Singapore,

to work in Singapore, to be in Chicago, and, while, while, I'm,

doing, business, so, so, so, so, so, so,

there, But I was like that's class. When I'm at first time at handker, like, jowling what, like, because I'm going to, but if I'm going to be, while I'm doing, I'm going to be fashion. Just as I'm put in fashion

also, I'm going to sellan fashion too. Now, the time that's the stuiliting is I just know, that handle it's quite tricky

so. So, so, to make a commitment, too, but, uh, photo, when that was the brand

I mean, and there's, there's line. Tibba, the, it's not not much, she'll come

coming to come up. Kushingan. So, so. Now, just because I'm just

hard, too, Pugitita. I'm going to. I'm going to. If I'm, when I'm when that,

Oh, well, wow, like that's again, it's not so priority. Intingia, see, galaw, see, maybe. In My Tuannism, to be what's going to be what? Then, there's in. In America. Beto, bettow. After how many years? Five-tawn.

So, five-tawnan. So, I'm going to be lawyering. Five-tawn. Right. And there's no longer. There's a lot more. Because galah. So I'm

So I'm So that I'm In the It's far as far as It's far as I'm from what I'm target-can For me

I always I'm Impak it's to be maderix Utama my Although, so,

so, impact it's, what is, what is, But to be very honest, for a lot of people, it's also abstract. But we're like, we're looking at least. What if we're going to be able to be able to be sure. But we're going to be sure, but we're going to connect, me, feeling it's,

if it's more far. When I was, there, bell, that, ringed. Like it's more from the potency impact that I'm going to bejure in the life of my life. But you're going to be able bidang on the same too

when you're going to be able to be sure, yeah. Ha ha ha. Okay. I'm glad you confessed. Gini. Indonesia is brand-centric.

School is brand-sendry. Right, right, so. So, right, but I'm just to be very realistic. If I want to do master, it has to be in the best world. So, so the potency that I can't get in, it's maximal. From the master's my name. Yeah, the point-a-jailant, what's. I'm not-to-it-gut-gut-gut-a-wact-a-wact-a-wact-vente.

But what the main... Validation, bbuck-pintu. But it's the point not the goblok. Because of that, but that's right, but I'm going to think, it's just thinking, I'm just, I've got to be good,

credentials. I've got to, what? The most of the most, the most of the most, that's the most, if I'm gonna be, not be able,

but maybe I have to postpone another year, that's got to get back, yeah, and, I'm gonna'u'gmaloing allot-a-but-bott-bott- That's,

2000- Yeah, in 2014. Okay. So, okay. So, so, okay, after that

did, I'm-a- -aw-a- -d-a-a- – to be- -le-le-le- -le-le-le-

-le-le- So, so, so, so, so, the, thing-a-

is- independent. So, so, so, so, the un-e- -n---

Then I'm the question is, can I make it more independent? The other is the-pd-pawak-up. Yeah, you know, d'apest, too, well, thank you, thank you. Tengal, can, if LPD-B-balikened it to the country, kind of how we've got a plopan-kerja or we'll do something for Indonesia. Although LPDP,

also one of the program because he's at least in time I've never said, not pern't say, that you've always back to Indo. Not ever, not, like that's clear, that's the clear, that's the hope you do something for the country. Masuk in law

but when it's to, it's the way, it's more to business law. I'm going to, but I'mmimum a bit, time. Faktu'A. So, you're going to do,

What's the last. Now, we can't cliling. Yeah, can, if we're going to we can't go ahead. So, I'm going to

about venture capital, blagentangangang capital, baggianang marketing, I'm going to be and know how to finder my founder I justrued right, right?

We're into we're doing at the sameba, I'ma bachan-up so, you know, I'm at least, so, I'm going to bea better, man, you know,

too, I'm better, if, you, that, yeah, pa, reading material my, if, you're, really, reading material, so, so, so, I have stayed in. The one, yeah,

being, the H-KS, too, yeah, yeah, sir, there's that's every day, to stay in the library. like, maybe after after,

then, then, to, with the kids'an to make material lomba, tomb of business we're,

from that's really, really, if, if you're making company, or, execution of business

idea, but there's founders that we're still as much, respect and very competent, too, and it's the feel-neaping. That's it was, I'm going to bea-lucked-nawomenuad that, I'm coming to Indonesia. Not a lawyer, but I want to be an entrepreneur. Then I'm going to be an entrepreneur.

Languong. Languong. So, like, it's the longuonging is. Idele-le-le-lowe, Oh, of the sameo. Oh, of course. T'Ot'emone-Loll. Likul, like.

So, so, he'd ajakin. Right, actually, startup founders in Indo, it,

can, many, uh, can't, yeah, Cambridge, yeah, and we,

and we know, one of them. Really, in-a-g-old. Uh, so, like, yeah,

make business I mean start-up barren. Now, I'm at least-you-lawed-law in-sha-Joh-Nus, that we're the two the most, like, yeah, yeah, yeah, yeah, yeah.

Because, yeah, because we're both both got to do-toward-carriage-a-oh-kajuner, mick-en-lank-lank, or mickr-jank-dank-lank? Mikir-janked, but mick-a-old, but mick-sac-lap-nation-you-cuh. Because as a... Soxanability,

entrepreneur is, what? Successes? How about what? Successing, man. We're just thinking, don't, from we're lus, no income, then, make business.

If success, there's a duet. If not success, interim that's, that's, that's, that's, we're in to decide, we need to bea

we're not even married, that's true, that's true. And, first, before we can't make sure, meekin'cum, mayhinked mehinked it, because if, for, the contact I, you know, we're both already got to be a part of the worker's work.

So, even when we're deciding... For, for lawyering, too. If I was... If I, for you, Pat. So I'm going to bea. So it's still because of course of the time and even even to have been

to the time after to makeinsey. If law firm, just the borgant not even though, but it's not going to be not going to be a lawyer. So, yeah. So, yeah.

So, so the thinger is how can be able to get can't get to the if I'm the if I'm from the partner he's already in Korea even being consultant in Pee

so so we've got better a other then we're we're we're going

Zoom like Skype so we're so we're talking about talk about discuss business idea when that

after that actually long story short we can't our first company together that with Ronald also my co-founder.

That's the US, Joa in Korea, Ronald in Indonesia. We're both, I'm with Jo, that we're both, we need to put up partner that's in India, that, who, who, who, to set-up, this,

now, how, because, we've got, long, not do you know, and we want to find out, even there's been there's there's been around, you know, with, and then, even, when, when, that, at school, I think, about, maybe, six-bun-and-a-month-a-month-a-

, I think it's just a lot more than, intensitist's more more than I'm going to make. Aftering, if I'm not a while, if I'm going to say, it's 26 Augustus. Let's go. Let's see.

So, if I'm not sure. So, yeah, we're back. We'll do it. So, so, so, back, specific, to make startup. We know,

we're going to be able to we're going to we can't, isa, ishastis in the reality. And in the thesis of what? Tassis for what, consula, this is the gist. We're going to, maybe, maybe start back first, we're three, sector agnostic.

We're not, we're looking at least. We're not going to be able in Indonesia, that's a sector that's real that's real we're talking about it. we're looking at sector transportation, oh,

this is this is thinking. Sector what, who don't have who don't have been that make sure in, but impact potentials are good, oh, sector health. Now, we're three

that, it's passionate. There are reasons each-masing, we're really, we're really we're really real. We're going to look hanging fruit now. We're going to go to be in the world keseatat. If we're doing

people who's going to run people who's sick. When we're going to do do you're going to do with. So, M. V.P. It just-you-biky-in' doctor's directory. There's modeling, that was.

We think, we can, there's a kind of there's a lot of, that's in Indonesia. So it has to start somewhere. Dulu, I'm thinking,

like, to be a directory of every professional, but we think, ah, it's focus, so,

so, so, so, so, the directory, now, make consula it's

very, first time entrepreneur, always, when it's when it's like that's worth invests when it's like that'sal entrepreneur that first time. Investor first time?

Investor first it's not. Not, well, well, if the first one, it's money, it's not, it's not, but if it's,

institutional investor, uh, under, that we got to get the product market fit that. Director our marketer we have to make, until now, legacies we must we have to take it, because many of them are making SEOs also much,

but, solusiness, it's not just good because it's making people make people have to find our source of income. If, if we're not,

we're not sustainable. Yeah, yeah, we think, can't be transformed. Spent, too, uh, for teleconsultation also,

that's at least. But, then we're not passionate enough. On that particular solution. Yeah. Right. Right. Exactly.

But, anachronistic. Timing only. Yeah, right? Yeah. Now, I see, percaya,

that's the same but we, but we're just as a goodpenter, we're the best people, not see, to do that? And, it's really, skill's,

it's over time, but are we going to be very, very passionate about that, because, because, it's, if, people,

time, now, I'm going to, yeah, do, passion, it's no more skien. But, if, for we think, we're, I think,

we're, But three, passion is just to drive everywhere. Because for some period, as an entrepreneur, you won't have any money coming in. So, so that's the drive, really, is passion and the potential impact just, that we're trying. It's like, like, yeah,

wow, gila, when's the time? It's like, yeah. Like, it's just, but not the end up. We're thinking, okay, let's regroup, yeah. If we want to the world what other than we can't in the world of the world of casheaval pivot?

Pivot. After what years? A year. 2016. 2016. 2016, pivot into what would be, like, money you today.

So, we justro, it's justro, the first, the Awebop-N-C-P-N-N-C-P-N-P-N-T-Begu-T-G-G-G-G-G-G-G-G-G-G-G-G-G-G-G-G-G-G-G-G. So from the world, graphic, we've got to the world, what's the thesising,

what's the basis. We're looking at that, if we're talking about, if we're in the field of health, one of the one of the, we can, we can, we know, the number of the humatial in Indonesia, what, is it, that's the source.

Trenata, 60% of the peniacet, not even more than PATM is what, oh, ternetop, oh, ternetop, panes, diabetes, stroke. It all correlates to the lifestyle. So,

so what, we can, we can't, we can't bring in Indonesia from the healthier lifestyle. Oh, it's a education,

awareness, also, important. But awareness is, if we, is it's like,

how sustainable is. The second, that's when that's about democratization when it's product that product healthy, it's all import only very, very top population, like,

which is rich down. We think, oh, de, we're, we're, we can't, we can't give in the income from there. We're doing education yet, but we're doing also product. But, we're back to, we're not

we're like that's about the product. Now, we're not a good good for making product, right? So, so. You're not vocation only. Right. Right. So, what we're doing, actually, yeah, we can't work website, then.

And then we look, is, there's, yeah, that's making product that closer to what we want? Closer. So, next to, over time, if we can't becky-in with the men, UKM, that product new KU, that's up to make up, then, maybe we can't make up to make up,

now, make sure they're making sure that to make sure that website lemonylo.com. When that, MVPN1,000, that's actually, bickin website, curation, from the first we're all, we've got to know what? Because, again, sehat is abstract. Brand lemunilo's, it's, that's already

2016? It's already, back inamele. Nama also being wrong, right? Finally, you know,

like, survey. Kallas. How much? That's, how much? It's, kind,

like down-bottott first, gaggle. I think we'll maybe name just, down. Yeah, what?

Yeah, being-bun- We're making survey, simple with Google Google Forms. We're talking- We've got to talk to the time.

That's it's the time. What's the product or what you're in, what you're, that's a lot of, so, get lemon, ginger, olive. This,

in people of Indonesia, that's the same-sambung in with match, ya-ud-a-lemon-nol, ginger-lemon, janean, java-lemon, Lemon's a unique, like a lot. The lemon nilo.

Nilo, it's, the, uh, asal-nall from the language Celtic, but it's actually, if it's the other, Nilo, Nama-a-a-a-a-nack-cow-crow, which is victorious.

So, Lemo Nilo, it's a warrior of health, if we're a warrior of health, if we're saying. But, but, it's really, it's from survey, Pake, lemoniloh.com.

Jualan product of the product, we've got to know, product which is the product we could only focus at one step at a time. Now, actually, top ten product we've been abunging one, one, UKM's. Now, the uniqueness UKM is, at least, they're maybe, be thinking like this. Because product I've done, do you? Why, I'd be sure, betuling?

Who's what I'm, why I'm just to do you? We've got to know, oh, this packaginginging can be improved like this. Muckin'emonger, like, gina, can't be able to get C.OGSs'n, so we can't see. Of course, they're not going to, maybe. But, actually, in the way it's not, you know, to helpin, from branding. And then, actually, business model, LeMone.

You, first, all, it, like, that we want to be able to be able to be able to do. We want to help in UK.S. It's up to the more long scalal it's more than increased. So, not even people. No, there's

who's not even but we have all that data. Number one is instant noodle. So actually our first product, Lehmoneilu is by accident because a lot of people say no to us. But, but

the bentook first instant noodle, to do. Jove very, can, better, with than what's now that's going to dole-it-back loop.

In the way, how much, like, how long-a-up what you can't-amble, sikap what you can't be. For one, t'n't accelerate the loop, to be it, so, this, the, and,

with the producer, so that he can really, really, really, Yeah. So, the lemonilo is that's always go to the original manufacturer supplier. Because it is commitment. But if the manufacturer keeps on saying no, and we know that people need it, and then we figure it out.

But the bottom line is we have to be very, very honest, to each other. then we have we have we have we're like that's whener's when you know for the first one of the last one product say that's the product catick, make it just product, so, not kidding. Githerto, so. So, so, so. Why not? Okay.

We'll do it. So, we can't make the product with the product with all the feedback loop that we had to have been. Oh, they're gigged jari, too. Hello, pa, if you're noton.

From feedback loop that's who'd already know, right? 2016, we've launched Lemonilo, 2017, is the first time we

launch our instant noodle. So it takes us a year before we finally decide. And who want and make product Okay, that's up kind of,

okay, uh, UKM, is it, uh, awal in, wakened. One, or some of

what's been there's, but yeah, that's at the time. People, I, and partner

my, I'm, must be bussing and with we're using, we're using, we're using, we're doing,

but we're, but we're, we're not, It's also, you know, buyer-bri-pacquitin. So, we've got to buy stickers. But from the way to do you, if you're going to make product, the end up the way now,

it's the way, it's the way, yeah, MVP. MVP's what, okay, what's important, one, barang-na, you know, insulin,

the color we've got to need, we want to bea the color of the same. What's the difference? It's also we discuss. for the same-Noodlea for the most of limoniloh. For us, for the whole-natural. So, the healthy-lemonilo,

from the time 2016, even when we've got curated UKM, we've already puttuss of ingredients that we commit as a company we will never use. If we're not going to bea-marketing, sometimes 3P, penguadrassas, penguad, pewarna-buotam. But, actually, internally, we have hundreds of lists. that we've got no.

And, um, we're even, visioning. Weakly like that. We're... Daring, you know. Well, when we're going to get in a noodle.

Aga-a-necat, yeah. Yeah. Yeah, right. Yeah. And... Gila. Yeah.

And... Bain't... Yeah. ...you're crazy, guys. It's insenudel, the insin'nudel, it's the...

Macat cap's big, see. Okay, the leapsed from it, but... But, I mean... But, I mean... But, I mean...

To cutal to get to bea-existing attributes. I'm not. I'm supposed to make instant noddle to who's that's that's going to be able to bea-lawful-le-lawful-greens. Like, like, U-K.M. Or three-in-us-an, what's-making? Not can't be it,

like, the modality, the modality, the money. Where can, the context's it, gill-in. So, so.

So, so, so, we think, we're, we can be able to, we can be able to, we can, We've got from list.

We've got humbing supplier that was uproar that's a scale. Of course, scale-out-kechil. We've got baked. Has-tan-tri-p. But, actually, hundreds of ingredients that we're larang. But, actually, there's limitations, limitation, right? Because if we, if we're going to packaging it's super-bagged,

to have invest-mesin. Yeah, just, we don't know. We've got to get. So, yeah, yeah, there's-dye-dye-dye-dye-a-a-a-a-a-mise-material. So we'll be able the material of limonilow, it's like that. We're going to be like that.

Because it's because of the because of the commuliaan. Because of the first Lemonilo incidental product is sticker-run, that, who, that if we'll buy,

it's already sticker-runn. That's I'm going to make upal and psalmobile to be with partner, partner, I'm like that. Also. And, still. like that.

And then, like that's like that's kind of different because now it's not because of it's not, it's not

even if we're not even though we're not so, we're not feedback that we're just until we're

time we're more than we're doing that. It's that's to get to make sure

to make sure to make sure this this narration that's right. Or in the time to becked

to get to kithu, this, I'm not too, not know. Aged-agued like this, probably, yeah, right? Right, right.

But when it's like, glissar too. But you've got to keep reminding yourself. This is the right thing, this is the right thing. Now, that collective or more individual? Collective, you know,

keep reminding each other. Keren't. We're not as well. Yeah, even from the first it's really. Very, very honest. And we are our biggest critic, I think, to each other. But we know we shared the same passion,

that's the visioning that's from Indonesia, for, you know, to... Yeah, well, it's... Yeah, well, it's... ...itemann... ...the world, dula, if we're... ...the world, if... So what?

Co-founders, too-futors, too-agreary to disagree? And as-penting what to each-mash-a-pacitist to be able to make-lesaicant disagreement-tersebut? How that? If I, who I'm, who I'm sure, agree-to-disagre-to-disagre is actually very, very healthy. Yeah. But we must never lose our respect.

to each other. So, it's not-pahed, but respect not-bue yet. Even we have to be respectful towards each other. And, actually, because we're between, awa-awal-nawale-it-it-as, like, it's like,

so, it's like, it's like, has to have to one but, but we've got to make sure, so, if we're just to make focus each-masing. So, if, if you're focused the part of the same-since-shing-s-sinta,

the NC-N-C-shing-s-sinta. If the focus on-Ron-Ot, N-C-n-n-n-T. That's how we manage agree to disagree. At the end of the day, we have to trust the other person, that this person will make the best decision

for that particular problem. And the frequency to make surests the big, that's big? So, so yeah,

it's more more. It's always, yeah? We're, we're, we're, we're,

we're having, we're the founders' meeting, and that we're three we're always caste-touin- -opin-s-opin-s-

But, but, if, if, okay, if, that's like, and sometimes, sometimes sometimes, or sometimes if I look at, the keighan entrepreneurship,

that is a capacity to make make suretanking peran. With a resangation to just to say the devil's side of that. So, so, gini, lo?

Divergency in the people, and the reacquipan, to be a point. I'm going to say, yeah, if I'm going to be a perchaquapotent that's not a conformist and conformist is not too

is good, I'm not because we can't see blind spot, we can't anticipate blind spot. Pleasette. I think the

habit, of being the devil's advocate, it starts from the founder, but even to dilemma you now, everybody is like

that. We have put policy in the can't cantor, um, not be that's

some people, with Ronell, with Donald, with Joe. You got to democratize it. Exactly. So, we're creating a system

where, um, people are people have to be given the outlook, bugue,

to be given the outlook, too, to realize, right? Cereen. Um, and you have we just, if,

um, There's something that we'll get. Orpun just to challenge, that's, right not, not, that's, that's, that's,

why, this. Yeah. Okay. Then, then, the time, joling about? How about bungus?

Chita-an, I mean, I mean, I mean, it's a bit. Torn part, a, and,

yeah, Ribuant. Yeah, Ribuant. Yeah, legit a 1. So, we have a lot of it'sy-warked-a-karton, it's it's still, like,

maybe 1,000, well, we're just brany 1,000 pieces sold out, in the time, we're going to look. Kere-kirae maybe,

$1,000 pieces awol. Because we're no-marketing budget too, at that time. So, really, lemur, so,

really community-based that, She's people, actually community our own community we're. Yeah. So, so, so, it's the only-one, co-business.

Now, this, okay, la, this is it, you know, to be in-gueshearten. The most, yeah, yeah, that's the

, like, diabetes. That, can, I'm, I'm, like, in,

the, gulahing, gulah, I'm, kind of, it's not too be-re- -tri-in-

, from the population that's that's exposed to with diabetes, that's not too, that's exposed to prediabetes, also not, yeah, diabetes,

maybe 8-10% maybe. If the pre-diabics, yeah, it's more bigger than, if the, maybe, rations of you've been got to.

Now, this, what, the viad of product lemonin-lo that can be be pertimankan non-consumant. So,

I said I said that has been two education and the product that we sell as a company. For Lemonello Nilo, we never see ourselves as an instant noodle company. We're never, we are never meant to be

just an instant noodle company and until now, visioning is not that. What we can't really instant noodle-lemonilu is the moment we all know I think awareness, that we have had to live-sehat

in Indonesia, it's already in speed-up with the pandemic. Now, now the problem the problem-sumper-same, from now, is translating that awareness into real action.

Yeah. But, what? Buktina, now. if we look at the case of Indonesia, 60% of the cancer, because of the heart, diabetes, stroke. Weakness, the bebanes, the bebanes, the burden of the same from that's all.

So it all correlates to the healthy lifestyle, or unhealthy lifestyle. If we can be healthier as an individual, as a community, as a nation, and it's easier for us to be more productive. So it's all domino effect, actually, ma'ameter. So, even for lemon, even for lemon, this is a bridge.

We surely know that not everyone's not even though that's fine. Right? We can, I mean, that's a lot of people indolence, that's indulgence. If we're going to say,

I'm going to be able to be suret, that's a set-sehat amet. But, it's a conversation starter. If there's one product that's bad-bid-bant in market,

at the very least, the industry will react. At the very least, people will react. And from that's that's different conversation how to healthier lifestyle that we want. If we're looking up, the impact of the result of the moment that will

not be able to look. At the very macro, yeah? At the time is not? Source is from where? Awareness. Source is from where? Oh, healthy lifestyle, active lifestyle

the active lifestyle is minkled. Maybe it's run-noted again. active lifestyle, point first is the point of the first thing because of the people, like, testimony, example, to us, that's, I'm going to,

I'm going to start from consumption this, but as a company, we never say that the thing that you have to do as a person to start healthy lifestyle is not just

with this, or not even has to be from this, like, and I think that's the role of Lemo Nilo in the society. We are a conversation starter. Mookourn't how much. Mook the dampakna.

By the way, you ever thought of this as the Tesla of Instant rules? Have you? Yeah, so... This is like Tesla. This is like... Yeah, right? It's a bit... Not only game changing, but life changing.

Now, this can't think of how... Product proposition is to make up to make. It's the same to looker. The plurusanne, you can branch out into so many different products that encompassing the juan utomination, y'itoung, that's a good, like, like

like the world, Naliyadh. Naliyathe's really like this, if we are successful in doing this, in educating the importance of healthy lifestyle, just through, maybe the paradox is we are not going to be the only player

in this industry, right? And that's what we want. And justro, that's basically and the effect. and justro, it's not quite we're making better. So, but, that's right.

So, because awarenesses are doing together with-barrang, with all players. And then we have, hopefully we can be the best, you know, so, yeah,

so we're, so we realize that this notion, this movement is too big. to be handled or to support by only one company. So, actually, we're really, we're looking at, like, the impact of what, like, today, pagina. We're now, so far impartial, internally,

we're going to be able, to be able to work organizations, and can't help us, look, impact. That's, really? Yeah, that's, for us, that's really? For us, for our education, we've got to pay for the country. And this is an ongoing process. Because now, we're going to make sure. As a company, again, we have the freedom to do whatever we want.

If we can't prove that there's sustainable income, So that's it's So that's the company it's not worth if we're going to get impact, then revenue not be important. So then we become independent.

We can do whatever we want. And then we can focus on the impact. It helps to have money. If and when you need to propagate certain values into others. It doesn't help if you don't have any money. So if you know-hawes, ma, not-hawomong, yeah, right. Appelag, more than to try impose.

But, I'm going to look, I'm going to see how much the way that's that's the product of, it's, there, in the baguism of their own work for gusinesseshurt their health. Apaka it's VO2 max, ke, K, H2C, like,

cholesterol-ke, or what? And it's been So much. So in Lemonilo, we're actually Heltometer. We're called it. So we're talking about

product that's really, very, very half-oriented is what, the value-notioner or claim-in-ya, if the basis of the producer, claim-in-harmes,

the example, like, Tadke, we talked, if we're talking, if we're talking, you know, of course, lemak.

genu, that's not just, we're just control, so, the lotometer lemonylo, me instant, we're in the middle. It really is a bridge.

We have also more munder, but we're also other more more much. So, so every lemonelo product for us

will play a different role, different part of society also, different age bracket, too. So that's how we view the company move forward.

Right. We have to start somewhere. We start the democratization from, the most 100% penetration just. We're just, we're not sure, and it's not sure,

and it's not. It's very important job. Testimony from his and son. Thank you. That's a ring very much. Thank you.

But with that, But honestly, we know, can we make the sugar content lower? Yes. But will people accept? No. We did tests, actually. Oh, that's course. Oh, so that's a threshold it's got to-a-oh-oh.

Trash-holted, can, we've got to know. We've got to be able to bring product, we've got test. We have put together, which is, which is the same market, with value-value-value-hmm. And, and the same-hmm,

the product-y-amonged-hast-n't-n-noblast. And that's the health-a-law-in-jol-drawn. Yes, in terms of all-naturalness. All-natural-natured yes. But, maybe it's not a diet product. Yeah, that's that one-le-lomon-louin-Noodle, the role is not diet product. We also have something.

If that role is a direct product. The role is indulgence, but all natural, that's also-natural, that's also-natural. Nice. So, so... So, let's see. ...theircimassan is...

...maseable? Yes, until now. But... We also, you know, gold standard-in-it-it-it-it-a-to-capustable. So, let's say, we want to move to compostable. Because if we're going to... That's recyclable.

Partagnan is, does it? That's a lot of saddh. It's been dead. Because, yeah, come back on the end. Gila.

It's, it's below 1% that can be dowry-ulang. In allure-unia, 99% it, can't be daug-ulang and numpuked

every year, imagine. Now, circularity, but but butchlearity, but but that. But don't even if virtue signaling is too, too, though, than the capacity to make the virtue doings.

Yeah, right? There virtue signaling and virtue doing. If you can't buy us, this is, it's just, yeah, really, systemic, yeah, because, if we're going to be single use of plastic. Yeah.

As a company, we can choose what we can do, right? For example, let me like the plastic that's start from, you know, the plastic that's the recycle. But then we're question too,

from there, effect is what, is what, is it, there not we're facilitation for recyclen? Two,

there not awareness our to muller plastic. Because one component in the success-action this is,

awareness of the society to emilah plastic. And, the third, if, if,

if, we're, we're not that this is more good. And we move to the more better. Contonable. Okay, yeah, like,

we don't have, this awareness. For the malay-nilah, it's like, ribbid, education 260 people. Yeah, so we'll get it's

compostable. And then, and then, we're going to the brand-owner is, want not gap price

the market with the consumer? Apaka? Is it, the, the same thing, the, just,

just, From the endowment, like the plastic that's Say, as long as well, bettering, perik. Mavow, not 1,000 perakening to make. Yeah. Same concern. Start little, boss. Elasticitystitess is a big.

Mm-hmm. I'm much more complex than that. Mm-hmm. But, I'm going to, you know, you've got, been aghacken. And, gregal, this can be able to be energize. Right. And educations, and education is,

not-putlaken to make-one to do you. But, education is the the way to the way. It's great,

if it's got to gaspolled and how we can givang the people, not only to make things things natural,

but who shuck-s-s-cour, more than succour-s-cour-n-luck- they can make the end-a-lund-ru-cult. Bantu, in the long view.

And that's what I see in the big number of people to make sure. Make up the same long. Focus on a main course. Not deserts with appetizers just. And what you're doing

is, if, if I'm really, to main course. Yeah, right? Now, this, if I'm trying, what's, what, see,

$213, million miret m'amomcans to be consummation in Indonesia every year. Per week,

per household consume we're at 17 packs Yeah. Rata rata'n't 48 per year per time. I'm, I'm just one.

And it's a ritual that's because I'm not going Consumsy, what, what, what I'm maybe, or not as a lot of I'm consuming, see what I'm going to,

but I'm not near, the people are people who are a lot of people. That's staggering, no? I mean, it's to your benefit. Well, we're, we're not? it's, market potential. So, we're going to look,

what's the product what, is, the first time we need, simple, we'll look at the market cap in the world retail. Yeah, can, the most big category, is what, is what? Yeah, it's a very, very big market in Indonesia, meaning we need it.

Yeah. So, really, translation from the bestarned is, the people needyush, you know, product this. It's a solution for us.

And, you can, not, with a keyakinant that's to say, that this is more more than to eat? If,

what? Lemonilu, lemon l'u, lemonil, same with nassi. Okay. So, So, we're gina, we're going to

make, we're making, like how much as a process food that's natural form. For example, if we're talking, like, we're talking about carbohydrates. Equal, that's, if you're in Indonesia, nasi,

that, we can. Now, we can't as close maybe with the humane. Of course, there's there's a biterer, the, natrium-in-ya, but, but, it's the,

thought process of lemony why? Because we know process food is a problem of its own, how to make it less problematic, you know, as a process food. So that's the ongoing conversation, if you're company.

Now, market share you've got, been what? Yeah, well, a single digit just. Okay. But it's pretty damn good. for the world,

yeah. Market share that's really, yeah, you can't be mumu, in Indonesia, we can be able to look, for us,

it's important because, in a way, it's just way, it's just the way we can't impact, But, how we're not only good.

But, we know what, yeah, we know, we're doing, so, why I'm going to, because if we're

really about, with market share, means, it's kind of, gang, that's, you know. Yeah,

no, I, I don't mean it. I, not, not, it's not, but, but,

to, to, to, to look, just, yeah, , the scale

of, And and you have and the same you have you have the way that product

that you make in the best yeah right so set yeah right

that is that I think the most that's the palpacin like part Pans

B' B'i or Pansaq bottom line or what I'm that that's seconder The primary is, this is the product that's the product of us.

To puttuck to the health and the country. Now, a little, we'llik about the hulululung. How many people who amk the bestiak? Hmm. And the energy of the worker. Gassizabeth. Gaparant. Andkhani, if the...

the manufacturer of our biguards, right, right, right? Ribuans. And, and each masing, and the amount of the power of not small, not because,

because, if at the fabric, there's a brewer of the fabric that we can do we work to make something

like this instant, and then the chips lemony you also. So, so indirectly,

because we I'm not a partner manufacturer and there's also manufacturer but directly in and directly rippoan people that are you. What do you're doing? What do you're doing? What do you're not? Tenagher carja, yeah,

pa. Ribuant, why? I'm still going to say, because, because, can, now, now, there's optimization in technology manufacturing, right? So, so. So, so.

So, so. So, so. So, so. Okay. Gobrol many. To the before, this, this is the end of the end uprole

on the way. Visiness how much? In 2004, in Indonesia, we're going to mons, we're gonging generation

that productive, genera generation that's, educative, so, we're the top four, be'i, point of the point in there,

if we're optimisation potency we're, you know, the body mental. If we're, it's not even, it's not possible, it's productive.

Now, if we're going to be healthy, then that's one one thing is important, is from asupan,

the lifestyle. So, awareness about the usupan asupant. And translation and hasubley actually action about

that'supon that's the probably one of what's the lemonin leo to be. It's from whether

they're consumption the low product or not. Yeah, hopefully not socept this. Penicenton

just the speed that's not so fast I think we're going to be very happy as a company. Healthy space if Indonesia if Indonesia

more healthy better than hopefully one one player that's one is that one of money low. Amen.

From Indonesia we're, we're sure can't make sure We're nothouted by Yeah, right? Yeah, but, can,

hopefully, more than, that's more than that. Now, if we're going to office, actually, only the U.S. But, the U.S.

Wow. Why? Because awareness is already there. Okay, because they're more health-conscious, that's, because,

actually, awareness is is one of the marketing that's the most of So we're hairlessing that's yeah, we're just about producting. But, um, that's not resumny,

we've got seen, that lemony low there's in Australia. That's how about copper? I think he bought copper. I think he bought copper. Because trading we don't get to emas? Um,

but... Um, don't. Trading, we're juster. But, So it's about the Uppah. Yeah, that's on the way, that's the more conscious. There's a need not, to protein?

This, can non-protein. Sorry, yeah, I'm sorry, yeah, if I'm notrissing people Indonesia, that's, to beauching gula, then, it's not, is a good, there's a good consumption,

consumption, there's there? Yeah, replacer, yeah, so that's the plan-based, I mean, Bap. Yeah, tempe, pecipir. There, there'sameh. It's kind of free from buying that biging that mahal. Deging, consummings, it's just three kilo per hour per year.

Solid, like, for ketchup, with German, Brazil, that's consumption, 50 kilo per person per year. Sapi, yeah, d'agin. There's it's, if we're resett, we're like investment we're doing. There's one of one-based alternative company that's like I said said,

that's about, this is great-bent-again, and plan-based alternative, particularly protein, can one of the other than it's. Now, we're looking at it, this is something we're doing this, or there's people that people who's just a lot of this.

So, we're just a little investment on this. Because we're looking at, yeah, well, yeah, it's, but for the package food, we're also,

we're just, maybe, like, how can move to plan-based, too. But I'm Okay. You can

by the institution that's debunk with the school two years. Yeah, right? D'amana, sometimes,

the percapapant tabrackan, because you've been made sure jang-pani jang-pang-pang-pang-pang-pang-tang-cang-dust-old than to-a-tou-tttah-old.

How much to Howarthes What's about? Penting and philosophy And ideology We've got We're really Pretty much

Pa Gita That's the Inalmone Lerlo I'm really Many term Because if we Mourn

Because if we're brand It's really Bucin'n't It's been Pouin'Lingit It's Pouu-Han The Best Brands in the World

Actually The creation and maintenance happened long time. And we're still to do that. Usia, can't just also, even, before, last year, can't, if you're in a lot,

that's short, basically, we mean to get extension, like, don't, don't, don't two-tut-old. J-Gen-a-old, yeah? J-Gas-Taltern, don't, not-eight-tawn. So if it's the last year's exit plan we're still, we're going to be like I'm going to direct to sit here

I'm going to try to set up maybe, like. But that's not, you know, that's right. But I think people, you'll be very surprised. The turbuckiness is. Yeah, because

I'm not, let me be very direct. Yeah. If you're board meeting The other Wadu Tiber Tiber There's

there that they're Navarin, item in the Item to be Theit not Jeleak

really You, why not Telen just, that That's kind

agataprackan With ideology I've Right, Right, right. And And what's nowar, maybe,

that's good-hmm, that we don't know. Theenaned to the way. It's about it. Maybe the most important, what is the point of it? Okay, the answer to the nuchamp, the tuities is mulia-as-cali.

But you have no control. Well, if we have no control, how can we control that? Yeah, but, the it's very muchuring because I'm sure because I'm making sure

that we still have the control over the future of the company okay well, good, that's what I'm going to be able to

that. But don't don't even bea-buyar. Yeah, can? Gila, you, you know, you've got

sent to get kerry, yeah, right, pivot, bootstrap, like, people gila,

and then, now, now, it's not enough, it's about it's about. She's been a bit of course. Yeah, that's the warrensinging. Right. Yeah, siap,

siap, like, like, that's, like, episode, episode, like that. Now, what other, menugue

2045, Indonesia. Oh, so, so, so, so, so,

so, we're going to be limonio. Tadino effect. Tentangue. I think as a woman, I also want to talk about women empowerment. For me, for me, for me, that's important.

This, this is, this is obviously. 60% of the jurorke-SMP, SMA, university, is, that's a chewe. I have a theory for that, but anyway. Apopun the theory. But, this, Bahia, why is in the way of the way of the way. Mastly, I'm going to look at risk.

I don't know, no, no, no, no, no, no, no, no, no, I don't know, this, this, this, no, bouldal jangue panang, 4, 2004, not 2,000. Okay. Okay. So, yeah, if it's, like, like, like, beginning, where, that's been, sinar in school, in the gender.

And, empirish, the work from the different there's different there, impiris, me.

Returns more than than that no gender diversity. The young they better be careful because it's going to

be salip, yeah, yeah, yeah, and, And what's, even after-a-a-a-h, with the same-a-hap-h, in the seriastity,

to the way that's stressed. I thinking he has to be sure to be able to work-tangue, must be in a job, not-biscagare-l again. Eh, ternata, I can't be able to-urusin anap. I can't? I can't? So, the optionalities is more. Now, this, this is great,

for women's empowerment. You're a manifestation of a successful, gender, diverse proposition. Yeah, right? And this can inspiration for the cheweeweeer in there, in the world. And if this,

really, wadu, wadu. Oh, you know, that's just to be able to be able to bea class. Yeah, right. And, now, you've got to beapline.

More than czech. Yeah, right? In the prubleuant. Don't look at it's just. The top of it, yeah, not there's gender diversity or don't yetan.

But, this, I think, 10, 20, 25 years to the time to the time. I think it could be starkly different. How about? Okay. First, we'll get from reality Indonesia, 50%

women, 50% of male-l-lake. Yeah. Still, think. Will more? If I'm more, yeah. If I'm not wrong, talking about 2000 and 22 context, I've got to be in 2004-but-but-but-so.

So, if we're, now we thinker it for what's what? If for Indonesia, if we focus on a lot of gender, there's a very big percentage of population that potentials are un-tapped. So, if for me, from kacamata, I'm not, I like equal competition,

I mean, the people, yeah, like, like the way that'ser if you're not quite, zero-sum game, the other than, but it's two-due.

But, but now, the kind, the position not equal. Position not equal as in, it's not

more much more for the lucky, in terms of in-cap-up-up- -up-up-a- if, you know, if you're,

because, because, because, because, we're-c-tack- we know, the company also, we've got to be.

so, yeah, so that's what we're doing. So, justru, it's true, the step first to be accelerates productivity in both gender, position that's not equal this, has to equaled.

Meaning, it's, but, you know, policy. Sure. Policy that, there's, there, no, policy? Policy,

more than the gregulation, that's more than the government-gratian, for the context of productivity. Now, why, actually, like, like, we're talking about, you know, why, the woman this, like, now, being there's kind of ranking, like, like, the, like, the, like,

but, if, now, now, can't be able to, but, now, can seem to be much, I think with the transparency of information as a woman we know that the road it's more bumpy for the person. Because of the position that.

So, so, like, So, like that, yeah, yeah, they're more than, yeah, because, you know, let's say, what's the reality's being, like, so. So, I think, translasing,

after it's, oh, it's, it's going to, like, yeah, it's more, more, more, more, ambitious,

like, even, though, we've been, the thing is, women, is, women, to know,

core-ne- that, that's, women, to have, people, and that, and it's,

that's not there is that's not a lot of the other. But I can't be like in the laki-lakey-lakey not. Because maybe lanky-lake-lake-you-law, if, if you're not-a-lake-law, if you're not-buttuburned-a-kid-a-k. But if the woman, we know. Mm-hmm. Pushing-nia has, tarickinging also, and it's also.

So, because just because we're just to be position that's too, so hard-hmm-hmm-hmm. So, I think, the the message, that's the people are the top, is how much how it's, maybe, the level

organization we're we're, we're making equal-neousal that, from us, from from from from from we're not disagreeing here. I think you're actually echoing, you're not punctuating my point.

Yeah, right? That's the biggiguan caesquoise. Now, right? And, and the decadernardance to work more crass and men recruit women too. More than than the chowel. Yeah, right?

In the last talent universal opportunities were not now opportunities are much more universal and talent

will always be universal but with trend demographic that I see now and the population will probably more people

to the way like topacques, people. even with the way more than people like toponged that's up on the way that's

more than be able to work with bumpiness that'ssiccan this while this isacquite that's actually that's the tendency

more to recruit the way. Seltang for Lacki? I mean, this is a message for the women and the men,

that we have to the matter. I don't like the word. Selessai. I'm not, I mean, the perdebatantane is self. Oh, perdebatan is self. That's what I meant. Nothing more.

Yeah, right? We're, we're going to be a point that same. And to the this, I think it's good. And I think it's good.

I'm not saying it's bad. You're not, if you know, if I'm not being inspired for many people. You know, yeah,

right? Now, is there anything you would have done differently? Hmm. With I'm learning,

yeah, learn wukum, like, pivot, or what? What, in hindsight? For me, for me can't be able to be, personally,

so. So, there's not that's not that I have to be able to? If I think that I did my best, to be this position this. But, but point that, that's a point that is very important. I think we know. as a human being,

but we're really too sadder, like, awareness-as-na-a-a-a-tot, but action-not-gut-gut-gut, so I will be more cautious, of time, and I am very cautious right now with time, you know, what is,

the impact of, like, not doing X stuff, that, that's very, very important. because gratification, yeah, in Indonesia, like, entar you, and then t'er you, and t'n'tr you, and then, like, yeah,

and, actually, it's really, that's, really, it's, that's, many things I look at, in, the organization, in individual, in the Permanentahan,

I think that's all be able to beangue endang, so, postponing, actually, there, there,

systemic effect. So, to the young Shinta, I will say, be cautious of time. To the future Shinta, I will say, be cautious of time. Gito. When we're like tabungan. We start small.

You think it's not important. T'on, now, I know, now, now, people, too, people, too, has been making high time preference, Dibundinged What I mean by that is

Cicenrungan our, especially generation of mud, it's to menonguhka, meduffer the sikap or

lackah that more minging with investasasies they're more more more consumptive

not investas for something that's a more than the time preference it's too too too, because of the more than the pastime. Now, this is terminifestation in many things. Polar manusia

to make an investation. Polar manusia to build a good. Pola manusia meloak fast fashion

which, I think, is very good for the environment. Yeah, yeah,

yeah, there, yeah, that's, you know, with statement you, that,

that, that's, cautious, me, on the allocation work, yeah,

and, and, to not cautious to make-alocati for things that's about, this is not this is true, tercermine in

time preference that's big more, prefer to kinien than what that's better. Yeah? Yeah.

Okay. So you would not have done anything differently. There's there, there's there. I'm not, I'm very thankful. Whatever I'm very thankful. And running curve really, if you're really,

if you're glaredurenaut, it's not in the life I'm sorry. For example, if I, not be lajure hukum, like, actually a lot of things that happened in Lemoneluilu, I think, good things happen, because I'm really,

the problem. And, and I've got spent a time that's quite, quite, uh, long, yeah,

in the bidang, uh, the point of, um, then, so, straightforward answer would be, if,

if I was, I was trying to, MBA, I, I, could, say, I,

could have done anything, but, but, but I mean, I could have majored in aeronautical engineering. And you could have done okay. But then the trajectory would be different.

And I don't know, that I think to say that I want to change something, it's like, not, what, yeah, not, not, not, not, that I did,

in the past, then, and so, still, but then I focused on time. Is there anything? that I could be more efficient at, but, but, but... But, maybe, um, maybe, um,

maybe, um, maybe, um, maybe, that's the feedback looping. Yeah. That's, can, make sure that. Maybe, maybe, maybe, I, I, don't know, like, I'd be a, I'd be a bit more than, like, yeah, like, there's more than, like, is more quick, like, it's more quick.

But, I'm sure, really, when I say, be cautious of time, it's not, that's not, it's, but that. But, just, but, just, It's not-it-dustra. So, just-in-fas-d-d-d-a-fuset-a-a-fas-d-d-a-fas-d-d-a-a-i-a-old. Even in the context of company, when we do branding,

branding is the most important job of any CEO in the world, is to sell, right? Whatever you are selling. That's honest, that's straightforward, from business-book, like, I mean, yeah, yeah, yeah, yeah, yeah, without-a-mac-a-cum-a-it-intin-a-old, the end up, so, so the other than marketing and sales. Now, if we're talking about marketing and sales,

justro, we know that brand building, too, just so if we're wasting time. So you have to build the fundamentals, and I think this, what, what, yeah, this wise, what, like, like, Haman that's about in the startup, we're trying to talk catac. I'm not as well as far as a cutak

but we're not as well as well as well. Contonial to the world consumer gods. Maybe Nemonilu is one of one that's one that's the time to this, we're still the termuda. And many of my friends I do this startup that's doing, but could be be wiser, of course, you know, pasty there's a plajaran that we don't want to be but one-upon, but one's actually,

where, actually, really, not perlough so quick that. Because as a quick at what cost? Could we be more patient? Yes, we could. And,

and this, actually, what the market is trying to tell us in this context, yeah? You know what? Actually, now we've in a virtue, that's like, like, like,

that's about it's like that. they're saying, now, start-up that's not unicorn, but camel. Camel, meaning many, it's, so, the way, it's,

so, the way, can't, without minimum. Tantan, so, so, it's a process that, the,

different, the, unikourn, this magical creature, you, where, you know, the poet, just the way to get you know magic.

If camel, can't bad, padang, pasir, minimums just once every single. But, he can't, what, what, the way of it, and it's just, with more sustainable. So, the market, you know, actually, our stakeholders now told us, it's, wow, it's the moment,

from, from, jump, jump, cheap, to be, to be meepas. But, but you've got to be able to get up and when not just to give you just to get it's just. I'm going to lick one again. I'm going to lick one again.

You're going to make a cutusan to stop making lawyering because with the sadarant that this is not not inambung

with impact that you profession that. A little bit better. Yeah, right? I'm sorry, I'm sorry, I'm a digress a little, but this is interesting, because you're lawyer. I've been a few times

talk about model is important, and model it's to go to where destination that's not

based on ideology, not based geography, not based on the other or not a sumber dyeshaal. Or there or not a d'aedia. So, it's a lot of. But, more than there or not there's not, the unlawfulful in the form.

Illustration that's in-nated-in-lawfulern-investment. To Thailand, Filipino and Indonesia. In each-mash-mash-nagra, it's per-o-a-one-dollar. And in Singapore, it's $19,000. Singapore is consistent to beauteing to the world, that they're a nation of law.

Sayangly, the nation of lawyers. Do you have any views on this? I'm I'm I'm really I'm sure that I'm that's a certain

that's a certain capital basic fundamental to a country and it's even Indonesia be able to I think we

better than years before but it's where it's where yeah but in Indiana just

it's just to be very fair that it's still there there's there's there

But it's the world, that's the time. And I'm like that's hard, that's the systemic change. And we have to talk about that too, if we're going to be able capstan the humphum. I always ask you with me with meyre

I was like that's why, you can't, get it, people, people, and to be hard, get to the country people,

even, yeah, know philosophy too, can, when S-D-Lang, the law-re- not theory

again, but why, there, there's, the theory this, what, the story, what,

the story, what, uh, uh, uh, uh, and I'm, and I'm just

that, that's something, that's, Inundation context, I honestly believe the culmination is not in my generation. Ooh. I am in my 30 right now. I always ask the best productive time, you know, when's sick, like, if we're, if we're, if we're, of course,

we have people who are people who still bekerge until 70 years. but when we're 70-bate, it's better, it's the energy level. With people who are still 20-han. So, I always look at, too, umur 20-some-um-year-old. So 30 years.

So in 30 years, if I have to focus my passion, my energy in a sector, what it would be that would be, impact potential, that's good. If I was focused, when I think,

in the hook up, what is, what I'm actually, that's, I'm using, got, got, the model? So, I'm just thinker that,

the end of it? Oh, the end of, if, if, if, if, if, the end, BAPA,

said, oh, must be, SDI's, the GAN BAKEN MAKES, the word, the sameplen

the sameplen, Indonesia ishaestra yeah, but that's nothered, but it's the end of course, if granular level, more than, the level of miskinance, in the down the kinskinean, it's, because if we're going to, as wellen class, it's the, composition of,

middle-near-bara-law-nawraper, there's, many, you know, and the rentilance. But I think, if it's the thing, penagued the the back, back to the time to the time 26, you know,

if you're not true, what I'm should have I have been I'm still in my same.

I'm agar people, so I know there's a some of some things that's fundamental

that is not I'm not I'm not I'm that's start. If I

start at the I don't say about about that's actually not in the 30-you-you-you-so-i-decide no. That's the same... Game-neal-panyed more than-a-man-a-y-a-ma-you-a-a-migerned.

If you know, if it's like to say, like a lot of people. But for every person, the mission of life is different. It comes down to how you grew up, what you saw in your life. And for me, I value sustainability in life, including financial freedom. But it's not the end game, for me, it's not the end game. I wanted you to say that's good. I think you should go around and inspire deal. Thank you.

Thank you, Pa. And... Tintanurvasia Founder from Lemonyx Thank you. This is endgain.