Endgame with Gita Wirjawan - Suksesi Kepemimpinan Tokopedia | Endgame ft. Leontinus Alpha Edison (Part 3)

Episode Date: October 18, 2020

Sudah 11 tahun berdiri, Tokopedia kini kokoh menjadi salah satu pemimpin dalam pemerataan ekonomi secara digital di Indonesia. Di part terakhir ini, co-founder dan vice chairman-nya, Leon bicara mengenai langkah-langkah menjaga keamanan data konsumen, menjaga roda perekonomian nasional selama pandemi, serta menjaga keberlangsungan Tokopedia agar tetap relevan untuk beberapa generasi mendatang.

Insidance cyber is kind of to bejacked, actually. So, I think I'm going to say, the main thing is, we're taking maligny. This is end-game. It's more, not as much, but more,

but more, more, the more than the marketplace. Keeping talent is not just not just, can. Yeah, ma'amang, too, you deal with that. Yeah. Yeah.

Yeah. Yeah. gives a tax percent. Yeah, that's if you're going to go about the if we know vulnerability our work our work, our, to colegation, that, too, is that too, there are some,

here, that. The first, the, the first, if, from the benefit, it's more more,

because we can't ask, can, we can benchmark. So, for me, But now, this, the company digital,

usually, you know-same-tow, if you're all about, because of the cost of the benefit. Not going to be there, like, the level if, if, if, if, , there's still,

the level that's still men-nengar, that's, the competition of their, not better, that's the kind, because it's,

now, is the way that we have tolarked. Now, what I think is, the most, I mean, I'm not in a jama again, one-way communication, yeah? So, only,

that's, that's not, not a common again, I mean, I know, I, but, more to be the vision. Yeah.

Visi, what we'll get to about how customer care to help users. Oh, visi, how much merchant relation we're helping people. Visiness, we're going to, we're going to, oh, we'll be like, we'll go, oh, we'll back, oh, there's more

maybe new, there's more new. Now, we have to give them to come back, and, and, so they can be be able to bebeck, They have to execute, and what's important, they have to have their process of their own, and they can't take the decision. If they're not, they're not being matured,

and, I think I'm not there are people who want to be in a place that they can't be be able. That's one of the most important, I think, and the last, and the last, this, this, I think, I mean, I think that talent is to be able to make uprolethan economic and digital? If they don't believe, there's a lot of people who are who, no, there are people who, no, we can't, merchant we have many who got tech,

Maybe he's more of the vision of the company eduttec, because, what, education, too, after education, it's, yeah, that, what, what, know what he's the other that, kind of, kind of, we're going to talk,

we're a discussion, it's always, it's already, they've got this, but we also, we've got, we're not, we're not, I'm very, we're being we're mempically like

university, you know, so universities, so you know, because of the university, not because of the character, right? But character, that, right? So, sometimes, when they're in universities A, that character is, they're like this, like, and university,

that's, it, and then, someone who's lullos from the university that. Now, Tokopediaaida, we're sering meriacan whether lullus internal, or lullus external. Lus internal, it's a lot of it, they're probably,

win-win, and they're more better and be better than they're in outside Tokopedia. We celebrate, just the way. We always say, oh, yeah, leadership this, well, actually, they're, they're, uh, graduate externally, we, we're umum can,

we're doing. And, you know, because, like, because everyone's together, because everyone will celebrate, but, after lullus and, make up-di to the campus,

too, and not-pap-a-pac-pac-a-pac-pac-it, so, so, One of one principle that's... Okay, we've got to becara about ganselan ganselan from the human capital, for we can be quantum leap to the front. Issue the two, this cyber security.

This is more, ah-dh, not-cetawan from how it, how much and how scale-a-and-public knowledge, like, somepot-tout-sunt-hand, can? Talk about it. How does how to mitigate risk? Yeah. I mean, I think, many, many people who are

who, maybe a bit of a bad, with me or with us, with us. This, here, man, many people who say, oh, if we've done a, if we've got to standardization A, B, C, we're not, that, we're not, that, Well, actually,

too, ma'am, so, we're not that's the way that's can't even be able to. So, so the partying is mitigation what we're going to do. Now, usually, the most thing is, we're, the,

the polo of our thinking, we have always said, this is it's been able to be able to. So, if I'm going to do. What, what? Protection the two, what? proxies the three of the third. So,

I think I'maumannment perlapis, it's one of the way of mitigation that I'm think I'm good to do than just

we're going to standardization A, standardization B. Inscripts as a good, whatever, the yearnepan, there's already

technology new. Apoppupu, there, there's, there's technology, and sometimes the leavens not in the he has technist, but in the some of the other, some, there,

kind of there, there. Now, this is important. So, the mindset is we are we're going to keep keep on the technology that, so we always know, oh, there's hall, but there patched baru. Oh, there method of encryption that new, oh, there's a new, oh, there's a new

All right, we have to doble, and we always have always been able to beaubble. We'll just, we think, okay, and we'll just be it's going to, so we're just what we're doing. But, don't that user and user-friendly, okay, and we're just to be able to, we must be what we're going. And we must be able to be what we're going. So, that's the one of the last one.

That's the one. And that's the one thing, I think, about the law, yeah. Yeah. I'm not about issue that's not too, but many people who are not, many who are saying we're not having, we don't have the Undang of the Laws,

that's right, that's right. But what I'm going to take on, but here, but incident of the cyber is, actually, is the fact that, so, I think, What's the thing is that we're

taking maligny. So, what's the name is, we don't have, UNUANGER PPDP, the PURindunging data private. But if we have on the law and GDR, like GDPR, that is

the PR, that is the part of the but if we have under the Unang of the Cyber, it's actually is one one way that's a

that's more than a lot of people, we look at a article, in Nigeria, there's a law. If people who are in the United States, it's a crime of life, if in the Newgeria. In English, it's, even the humankind is for a life. So, the one thing is one thing, but I think the most, this is, this is,

the person is the person's the person. And the person, I think I think, also not quite important to we're not at the other than the other than the other than other than the otherginess analogies is this, this, this, we can we have a room, kind we've got, we've got to seec,

gembo, and sometimes, it's just, it's just to ryan, but we also have to know Not everyone who have had the room that, they can't the plencapance that's all that. Maybe many people who are just can't just,

there's just, no, no, there's CCTV, no alarm, there, no, no, if the window that can't be able, but we're all around them all,

both who have resource to make amazement, and who don't not only not only standard. So I think, that's one of the one of the things. With the other than that's important, unlaw and unung, it's more than better.

The third, maybe the last, I think that's important to be partiked is this is a problem of the task and the responsibility, so we don't be able to be it, because we're not being able to beaunted to a person, or in the business where. So, so, for each of the— because to make the security

in the world digital, can collaboration with, same, yeah. It's from the ISP and Telco also, has from the side we platform, from from the system, from the government, from the other,

such, much, so. So, the job of the job of the job, if it can clear, what, standards we can't the standard that's the same, not just platform that standard the standard is up, but it's all that's been better, that's better, like,

and Maling, not from outside just, but from from, from the down. Right, right. That's kind of, we're less, with risk, like, with the risk, with the number of people that's more more, it's more, but it's just enough. This is this?

This is going to be? Yeah, if in the business, anything can happen, but I think it's going to happen. But I think it's going to be, I think, I'm going to be that consolidation, the possibility that's been a big, but,

it's, it, it, like it's not one, but there's still still there are two or three big players, because it's also for competition, and good for users, not there's monopoly, and so many things. If I think consolidation,

consolidation, maybe not all of sexy to be-li-li-pud by media, but it's just to be But if consolidation level of giant, maybe not, ma'a, ma'a. So, yeah, so, yeah, yeah, I think,

but in Indonesia, so, yeah, in Indonesia, can be able to be a person technology besar, yeah, yeah, there's the powertas in transportation, there's the,

there's the power in, service, there's the power in, where, that's alling-and-services. Yeah, but, but, but, but. But, but, I still look at, even though, even if it's important for consumers, is that's just to

do you, it's democratization, or disaggregation, so that's the payanan and pricing all be part-javent. So, the more consolidations, it's more difficult, we're making up to repartanguroped, yeah, or, is, is, is, is, is,

is, is, okay, like, If we can actually, there's a bit subsidization, this is that's a good for consumer, but to the next to the cost of the scale that we've seen still, okay, fair, but don't even the pendulum from here to the same to the same, we have to find that reasonable, right? That's that if I see if the GMV

Tokoppedia, it's still, like, as a percentage as a PDAB, a small as percent of the number of consumption that 55-60 percent of P. The future is bright. Yeah, right? I'm not? I'm not.

Now, if I'm going to talk with a friend who's or what they buy caran from tocopedia. Yeah, right? Not buy... ...buca like this, or what, that's more... ...and, and, and, people, too, about with COVID.

COVID, this, can, it's not-long-long-long-long-long-longed to... ...ascar online. Now, in logic, you know, yeah, topoppedia must be un-untung-can, but, after-ar-a-earned

Economics is how much, it's just about about it's just about the metrics. Yeah, we're... We're looking, we're making technology that's itself, sir. When the pandemic, it's made up to be

down to be in the home, we as a company technology, we can beoperation still 100%. We also, we also, partners, part of the other than

also per-operation so, so that both people, both, same, still, so,

people can keep mending their people, still can be productive to get up sales, yeah. Now,

There's many people who have made with a lot of the way that's not bad. Many of the money-end-barang. Now, that's also proactive to blocker them. So, when the first of COVID, it's, the theme of our agenda is, the economy of Indonesia. Now, then, now, we're looking,

So it's not just about, is it more important, or even more than the other than the economy, but it's both of the two and we're important, and we're going to be better, progress in the business also, well, and vaccine also has begun to do-choburned, but progress in the economy,

also, I look, I've used to be used by the government. Now, when the Tokopovede allong-tawn, 17 Augustus, that last one last month, we also... For 11 years, yeah? Yeah, 11-tallon, we're going to use the time that we're raya-can-smang-baru.

So, we've got to have taken up taken up, but we're going to make sure to raray-can-smang-baru. So, we can back again. Now, the example is there are many people, entrepreneurs, our firsts we have been offline.

But now they can't move o2 o'2 o'an with very. One of one of the conton is Big Bad Wolf. They're bazaar offline, can? Imagine that, that, ramey-comit, has already been allowed. But, they're, we've asked. We've made Big Bad Wolf, maybe, it's three-k-kali, in Tokopede,

and that's... This is the most of what, What's the way that is? That's really. Wow. Wow. Big Bad Wolf is that great. And the other, we're also with the government.

We make campaigns one in coffee, that's many people who are people who are people whoop the coffee shop is to put up, but we're making event online. They make themas-comasant, and then, they're still, the last time this is, is that's about about it's about it's about online,

to the time for pandemic this, can be made upacking by some of the people, Tokopedia, or other, um, UMPM,

we're, also, with online, we can be in-dook the Pomerintang, and, to make-mattian

to make sure the public not too There's more than PSBB, then we're going to be trans-bb-transition, but even while P-S-BB-B-be-web, we still can, minimal, the need not be a curranan.

The pen-jual, still up. So, we'll see, positive, many. But, but... The amount of transsaccy, ...minked, yes, so, ...the number sellers,

the number of buyers, that's higher, it's more than it's quite big. Now, but we have some, we've got some of the other people, there's many of the policies now are things that are important, many of things that might be able tounded, there's been a down,

even there's a very, that's just in the room, For example of our people in the fashion, we also don't even if we're trying to help us, we make it to make there, there's jacket clothes, we also make it, it's brand local, right? We've also, we can also online.

Then, there Jakarta Snickers Day. We help them make, so. So, yeah, we just do, Even though, but even though, although it's still still there's a lot of it. I want to ask, to the other than, I'm going to be in the last year before

to 2004. How, Leon, that's already umur 64. Yeah. Yeah, right? Talkopedia,

He's been as big as big as big. Because, we just don't even remember about this big as far as I think, one of the investors, you know, you have to beaing you know,

you're going to be able to people, now, now, now, five times lipet. So, if I,

maybe I can see, maybe I can see, perhaps, I'm not much as well as much, my mission our digital,

problem statement in the awallel when I was saying that sometimes that's not same I'm going to the time

the time to be more and more than more more than I'm more I think, this is, ma'am. I'm really, I'm really,

talent in Indonesia, the mindset is creator. They're, they're making something, making something. I mean, I think, I, d'u-dural, I got not got a place,

like, For example, in the technology, in the time that's very, like we're being in the technology is that we're making something. We're making a application, with characteristics that new, but we're making something,

but if you were consultative. If you were more consultative. And this, what, what, we're, what, we're sales channel from principle. So they're going to jayet. Yeah, right. So, engineers that mindset is makers,

they're not just not put in the same. So we've seen, many people who are the technology but career, actually, the history, the engineering skill is, to be used to learn the product that's

then, he's, he, he, he, If you're like this, if you're like this product is the right, oh, if you're just like this, but they don't have a new to, you know, that, to build. Now, if I'm in the way,

to be more than the opportunity for people who, who's the passion, creation, yeah. That's, whatever, can, music, film,

can, can, software, can manufacture, much, because. Yeah, I'm because, because the education can more much more people Indonesia who can be in order for more than

people who are people who are doing the process production, to learn from from the business. But how do we can, but how we can, like what we can see what we look at in the India, the scale of it is still in the below? But I'm sure that we'll get there. Yeah, we'll get there. And we'll get there.

And we're going to be called, like, right. Well, maybe from the topopedia is this, I'm saying, I mean, that's a catalyst to recruit people who more

more quality to that's that, right, yeah, yeah, yeah, so, yeah,

so. So, to capture all of total consumption in Indonesia? Or to capture some of the big part? It's a bit more than it's a bit more than, but I can't see. There's, maybe there are two things I can't say, the first we see,

we're seeing, in the country that's more major, there is a generation of the first, the generation of success story they were, by the

mentor, for the generation the new generation that's very people that's popular, that's many people, they're being

a, for the generation for the generation the next. We're also we're also talkopedia with

the sameang we university we're thinking people who graduate from the topopedia and they can be career more than more than that's one,

that's one, that's the other, I'm over-obroarant with William, William, also very, very, very, I'm also, when I heard of the way of his idea, I also,

I'm agam, and I said with what he's just to say, that, that, in Indonesia, we still have one stigma that, if, want to success, to be a small

but if a small up, but if people are the level level of a little. But we look, in the country that's more majeu, being professional fun, it's very,

and very good-achy- and very high-harky. Now, I'm think, Tokopedia, we're not family business, ma.

We're, we've been with mindset. We want to-O-Pedia can be We're going to be able to success in the people's sufficiency of the people,

and we're going to be able and not haram and statuses not redacted when they're going to bekerja, they're being a good, as a professional in Tokopedia. This William, I've just said, who has been in other, and I've made it's just that's right, that's right that's right in Indonesia,

there's actually, um, success story like that. Maybe there's one, yeah, the company that's very, very, very, uh, the national and international, success in the people, the people, and the people,

yeah, topopedia, can't be like that, so, but, but not only other than we're going to be able tocopedia. It will still relevant with the time of the time. And it will still be able to be able to

keep up to exist. I want to talk about our conversation with some of our conversation rapid fire questions. But what is the answer, So, I'm-a-crapes that I'm doing buy-eat or do you sell? Yeah, right?

If you're... Susa, no, no, I'm going to get it. Gapaghani-a-companed, let's consolidation marketplace. Buy or do you sell, concept? If I, I said. Okay, I'd agree. Yeah. The two, singularity.

Is that concept that's a concept that you'll be able to buy or to do you know, Ma? You're more to the sky-net scenario, yeah? Yeah. More negative, yeah, if there's a pertemone between machine and human.

The third, the peran marketplace to propang circular economy or sustainable development. or do you buy or do you? Buy. Bally, yeah? Bally, yeah.

Bally, yeah. Peran marketplace to to make-dai-can-en-em-bensur-a-m-mk-m. Oh, I'm-Belig-Beggall. Okay. Thank you, sir. Thank you, sir.

Thank you, sir, sir. On, sir, sir, and stay healthy. Yeah. Same, sir, sir, sir, stay healthy. That's that's Leon Thomas Alpha Edison, co-founder of Tokopedia. It's very interesting,

thank you. This is an endgame.