Endgame with Gita Wirjawan - Tokopedia: Kuncinya Ada di DNA | Endgame ft. Leontinus Alpha Edison (Part 2)

Episode Date: October 16, 2020

Tokopedia punya misi besar mengurangi ketimpangan kesempatan bagi pedagang/pengusaha/konsumen di Indonesia. Penting bagi semua insan talenta untuk percaya pada “DNA” perusahaan yang direfleksikan melalui contoh-contoh positif karena pengalaman merupakan pembelajaran yang lebih penting daripada sekedar kerangka teoritis. Di samping itu, keterbukaan dan komunikasi yang baik kepada karyawan merupakan kunci utama dalam suksesnya suatu perusahaan.

If you're recruit, what's the So I'm going to get, so, I'm not sure, with him? Okay. Okay. This is N-GEN-GIN. When I'm about William,

that, if I was the concrete, in 2007, yeah, in Tokopedia, right? That, is, there, not, is, acuance to Larry Page and Sergei, that, in Google? There's a lot, so... There, so...

Maybe, I'm going to be that... Mm-hmm. But we've got to learn from the other, if we've seen, we've always very much of the one of the ones also, also, Jekma, yeah. So we're really much, baca, bach-baccharticle in the world.

We also, we just, but when when we were at that when we were pett, we just said, oh, ternata, success story Google is, they're they're trying the people. Oh, Trenata, Jengma, We also, we'll also.

Oh, if we're just, we're trying, so that's from there, we're going to try and we're trying. We're presentation, idea, sometimes, they're not being, but...

But, waddo, be a good, yeah, yeah. Yeah, Jaikma, if not get to Jeryang, he,

maybe, he's not got to, the idea. Yeah, because, because he did the tour guide. Right, ma'am. He came in Beijing, and there's a time of Jerry

who's who's who ranterin to Great Wall of China. Because he can't be a good year year, from 18-a-old, in Hongjohn. Sometimes random things happen, yeah. I, I, I think, with random.

Yeah, if I reflect, back, many random things happen, too, sir, yeah, yeah, but, pretty determined. Yeah, right.

To get up. Then, how much, when William, in the time of 2007, what's about what, gawingiddle, gimpie, or be imagination like, like, yeah, we're,

we're at the deadhannhanation because we know that mobile content company this, this is just to go to where just to go back. If, if there's some

some of the other, We're still trying to do, what we can do with it's just as well, so we're going to be, we're going to do, how we're going to do. From there, we're trying to

find out of the idea. The idea is that because the same of our in the city of the so, so we're not just a little people have resources,

can to the city so, They can't get to the national war distributor. Sole distributor in the city's Hsuitor, or sole distributor in the province of William. But there, not many people who can be like that. We're not really active in the cafe gaul, forum, like,

when there was social media. And from there, we're also We see how many of the transactions, because there's forum FJB from the FJB, the forum you'll buy, then we can connect just, oh, yeah,

this if there are people who because location or whatever that, but if they're manfired technology, it's actually, they actually have had kind of the same

so, the same with the people who more have more sub-suverdaya. From, from there's that we're making this platform. MISI is, yeah, we'll make platform,

where everyone can be able to make and can't really what's just. So we're making the mission is that, so much, our economy is our digital, so we want everyone have a different of the problem about from the problem, it's a start-up, like,

this, how, this, how this, Right. If I'm going to founders, founders start up line, from problems. Now, then it's going to one, two-two-time, until it's crystallization. The Founding of Tokopedia, 2009,

Right. Why? Because we're going to be bach-bac-bac-article in the Internet, we're trying inspiration. We're... Operational, we have a bit of a bit of a server, I know, I must buy server, or,

like, collocation, too, the biarrayn't quite not even with facilities in the can'tor, internet is good, and other people are other people, and, like, we're going to be the data's how much, and then, from the back of the article, we need to know, oh, what's many of the entrepreneurs success,

they're looking for the money. And actually, two-towns, we were I'm about the presentation, ma'amination. Yeah, presentations, get people, to know-in' to where we, presentation, and not-wound. How many who are you? Oh, many, sir.

Telling it. There's a lot of people, is. There, ma'am. There's many, sir, there's one of many, there's who, why I have to website I can't,

I can't do you get Google, whatever I can get. How that's that? How do you know, I'm not, I'm saying, Papa, Google is crawling website of people. So, if you're going to Google, then you'll click the website my website.

But maybe because he's a senior, I mean, I mean, generation in the atas, so he's not that kind of so. Then there's one other who who, there's one who people who want to buy online? I said, I must be able to fiting, I'm going to be able to say,

because of it, how do you know, but we're going to be able to, yeah, we don't know. When I was thinking, in the forum for a you'll buy, that's the usual-belies, yeah, it's a good-asance, yeah, cause, can be a little, it's not-pah-pah-pah, but... But, 2007, that, Amazon, Alibaba,

commonplace? Does it? Does. Does? Yeah. Of that? Yeah. It's quite, quite high.

And we're a lot of this, we're in case of people, but for other, but for other, that's what we're making us too, that's what makes us too. There's one that, more, more, more, more, more, more, more, more, more, more, more, more,

Because, because of the time, they said, hey, you know, 26, 26? Yeah, I mean, Maksukurberg, that's one of its kind, he said, you don't know, don't even pietal too big, try, if there's who want to buy, you just, you know, you can get to get, you can get money, can do something like doing other, that.

Wow, so. Discarriageing really? Yeah, so, yeah, that's, that's right, Right. Right. Yeah, right. Yeah, well, William, maybe matured. Yeah, if I'm, I'm—havened to be made sure,

that the discussion is wrong, that's so, so, the discussion is more than, oh, yeah, you know, if you're going to be able to be able to bea-many-mahmah so it's not productive, that's. Yeah, right. What's the first time has the Dana? Oh, my own my

my, okay. Tell you. Why? Because he's about you, or he's about you? To be, truth of that, but,

that, that we, you, yeah, he, he, people, he,

he's, people, So it's not so much mindset, so it's mindset, investor, like that. Now, he's, while not even if he didn't say yeah in the front, but he'd give him,

article, I'm still, backberry, so he'd beckymery, so this is there's article about Rackutent, there's article about Alibaba, there's article about,

but this business model like you're going to make, let's just soxas story so we've got success story Rakuten, success story Gekma and Alibaba

Zabba, success stories of all kinds of sometimes, we know, but we've got to but we need story behind it, right,

oh, they're like this, oh, they're beginning, oh, they're beginning, and that's what that's what that's not fatas really,

so, so, after presentation, it's, we're at all Then I remember this, all the people who are who are not going to go to the people, we think about to the company, we think, okay, this, this is we

saying, oh, or are you saying that, you're saying, if you're not, if it's not to come? If you're not, there's a guarantee, there's after sale, or something, or something, and we think it, so, so, so, so we make it, so we make escrow, the data-in'-dahned-d-dough, before the people before the people,

so we're... ...beardasurred-based... Yeah, because of the people are not to-totter, but we're saying, oh, yeah, if they're not going to because they're not going to pay, so. So, we're perkyed then,

so the feature that. How long, the modality he, abys? I'm still remember, we said, we said, We want to take two years, so so when the three that's the same-sustain. When it's the dreamy.

When it was bombastis. So we're going to, we're free-tile-free, free, free, free, but we're going to generate traffic, and, such as well as much, so that we're commercialization in the in the end of the 3, we can't even self-sustain.

We're going to bea just that just that just. Then, what's the casea? No, ma. No. The story, don't. So, sales page is, you're always,

optimist, very, right? Yeah, when we, after we're going, we'll launch, yeah. 17 Augustus, 2009. Yeah, 2009.

When we're launching, moment's good, that way of that. Because not just the day of the Geregarten, but when that, in the Bummey, there, BOMMARIA, that M.U, battle, and then, when we're at the people's up high-ting-ting-big-banked. So, all communities,

made chaos, we're not afraid, and so much, and we're doing to doggopede. So, we're doing to dokopedia. So, when we first time launching, to August, Well, that's the most of it. So, the moment's right. It's right.

So, we're going to come from East Ventures. Okay. And... Awal 2010, yeah? No, it was 2009. The end 2009, last in December. That's the first time we got to get email.

Okay. Then they're talking from Japan. All the partners came from Japan. It's in January. At least we're meeting on the first, the day the 2nd, then it was a salaman. So that, that was...

That's before the om's your abyss? No. No. No. What we impiqued after 2-year, yeah, not the other growth.

Because we're... Because we've learned much. We're more. We're more. We're better. Yeah, we're doing, oh, yeah, because of the internet is there,

many from the internet that's very much. Because, because we're in mentoring, this is conversion rate. In the world, conversion rate is kind of so,

maximum, so it's not really, if in Indonesia, anomaly, the same, on that, it's not even. Oh, so, yeah, right, so we're traffic that's just like this,

we're making kind of growth hack, the traffic with marketing free and marketing that's been paid. And, what we've got to do not have to be, but, but when we're going to be, what we're going to be in two to three months, but it's a good problem. But it's a good problem.

Because it's always ahead of the curve. Yeah, right. So we think William, the last when you'd make projection. Salam you, sorry. Because, yeah, it's been in two months, it's not going to, it's going to be able, but not because the proxioning is the

because of the actuality is this, but just because it's too too too too much. Yeah. So, right, now, cloud, what I'd have got more than we've got, they're getting more,

so that's the capacity planning that we're wrong, that's the thing is, it's wrong, it's right, and then it's all right. What, what, funding the best when, maybe, Secoa, most of the soft bank, too?

Barreng, pa, co-invest. So, it's one of one It's in 2014. Okay, that's 14. That's, that's, so we're talking about raised fund, it's, small, just to live one, one, one, one,

so every time we raise fun. But, but in 2014, we're about October, we all of it, it's just, so, so we,

we've got resources that more so we're more flexible for for many to have that we can actually we can do better. Now, this, you know, grow GMV's 10 trillion, and 1st-awn, from 0. Yeah, right? We talk about the next

about the next, but I want I'm... I'm going to... Now, I'm just in the landassan, if you're in the world tech, idulah is what's the idea now? Iskma, toponima, or Steve Jobs, al-marhumarhum, or Jeff Bezos, or Zuckerberg, or or who?

If in tech, sir, yeah, the idolat, I actually, I'm not specific, the title of detect that's what, I'm saying, I'm from everything just, if I'm really, I'm looking at, each person has a stutup handang, they've got, oh, I have, I'm going to, I have to,

I'm going, I'm going, yeah, that we're just, sir, from everyone. This is, for example, the story Jeff Bezos also, One of the story is, he said, he said, B.Sos, lewonged up to find out how.

Then, until not yet retentue, he, had already executor to help him think about it, he'd try what. But, but, but then, now,

They said, now I'm trying people who I'm going to work what's what that what. So, that's what, business model new, there Kindle, there prime, prime is also many much, then there cloud, AWS, Blue Origin, yeah, IoT device, from there, many also,

because there, maybe, there are other than other than other than other than but they're not even with shopping and and more to the other than software and applications can't make up with AIOT that's very,

that's also quite, inspirational, so, other. Who? I think, Jack Ma, is also the most

because philosophy is good, he's very philosophy that's great, philosophy in philosophy in operational, in how in how how how how how how how how how how

how, what, what, how name, how many of them, see, that we're going to, is that one of one of the one of the that we, that is really, is they're saying, we have to be to be able to be a group, but we also have to be able to be

a good to be able to be a moret. And it's really, very important and I'm going to say, in Tokoppedia, when we start to be coming, we can't make perkerjacking people who's more pinter, and more more hebrate, and the more much more than we than we're.

Now, philosophy is very important, because we have as a as a good as a good as to help our new team our new to gettertingalant with more than when they've got to

have been very many other than them as they're intang what we've done that we've that we have we have

oh yeah this is this this is not It's not, not even, this is more, more than the more than, that's up- That's not easy, that's not, ma'among.

To, To-unuching the open-upac-and. Yeah, right. You know, not say to be the name, they're in a real-shavenor, vice-chairman, and then,

you know what, you know what, you'll just, amana from me? But if you, if you and William, can be more of more can learn from people we're recruit.

Maybe that's the recipe for success that sustained. Maybe, ma'am. So, I mean I think that's, I'm actually, I'm thinking, that's, so, so, the, the, the, the,

the, I think, yeah, I think, when we're, when we were making talkoppedia, I'm not, I'm going to do with anything, I'm going to be able to nimbrum, because, there's just two, right, but there's not, there's not a person

who's working on, but still, but we're both. But, long and I'm also sadder, I, it, turned the, not like things like this, like this, I, too, not good for things like this. That we must be, I'm sure, sir,

that's because if I'm not sadder, it's, I mean, I'm in a way, so we're always, uh, in a situation of mara, right? We're always, why, what I've made not ever good, yeah, that? Why, I'm, uh,

always be challenged with people, always be like, and I can't put up to be able to be able to be able to be. That it's making us emotional, we can't, we're not good, that's, if I'm running again, I'm really just because the topic topic tersevue

not fortee our people. So I'm not can't give you can't alasance that's a good, bring up in the way, because, yeah, because, yeah, not the quatowning that. So, every I rarely, I'd rather becaught about topic that, I'm not going to talk show about topic that, but it's because we've done

done for a person. Yeah. Now, if we have nafusu's big, but, what, it's not that's the way that's that's not going to

come from where, that's, I'm going to start, so, so I'm, I'm learning very, and, actually, we're doing best, because,

because, the end-jung-in-jue-n-n-st-er-a-characterer. Like I'm, like I like, runyong, like I like, like I'm like, like I'm saying like this. Yeah. Toping that's like I'm per-dolum-trues, like, that's like William, he's complimentary of my.

I feel like I'm not sure. I'm not sure I'm not sure leaders in Tochopedia, they're notombeda. They're not. Yeah. Yeah. Skill's better. Yeah.

Yeah. Um, um, um, what's the best. Yeah. Yeah. So I'm very kind of discussion with leaders of our DMD, I'm just like, oh, that's? I'm going to be able to learn many. They're doing, oh, that's going to be like,

so, so, so, so, so, something, marketing, kind of operations, kind of technology, some government relations, kind of financial, and about financial, and of the money, so. So I'm, oh,

manta, I'm sorry, party, that, that, that, so, if, if, if, what's, Yeah, maybe one's different, if I'm here,

I'm going to recruit, I'm going to recruit, if I, if I was going to interview, I used to go bro with candidates as a kind of he, who's just working with me. So, I think, like, problem solving with him. So, I mean, so I'm going to be it with, like, so. Yeah, that's not just like this,

not that's not as much as well as well as much, if he's not saying, he has to be able to beaumong. So, I usually, I like a candidate that, wow, better, yeah. He, I'm not so. Well, that, monovina.

Now, this, I'm very much more than if you're going to be able to be able to, if I'm going to be able to I'm going to be like to continue. While even if at Tokopedia, not the decision I'm William's just a lot. We have a committee.

Yeah, no, no, committee. So, while we hire engineering, but the interview, the person product, or business, because what, the product and business, will be. Yeah, it's going to be a business.

If it's the best, if we're not going to, we'll be able to. But if I, I like that, I'm just part of the team. So I just discussion just there's problem. So, if I'm having function if I hired financial, I'm going to just about financial.

If we hire people fraud, we just go just about fraud. If we're complains, we're going to be with compliance. Now, from there, we can't get to get some, there's a, oh, this, this, oh, this is authoritative. He's like I'm like to read my book just like, like, like I'm like to read a book just like, like, I like, like,

so I'm like, so, you know, so, so, you know, so, so, the experience of the program's before me, the experience of, the experience, there, is, there, is, like,

to detects, if, if you're going to be, I'm, here, maybe, Maybe there's research about that. Maybe there, ma'am, if there's,

maybe people in psychology, there's, kind of, what, what, what, what? The question is, the answer for the two types. If the type of here, maybe the cedonging a, if this is the cedroneruneruner of B.

But, because I didn't have done it, I'm just, ma'am of it, Just like that's just, ma'am. It's just, yeah? Yeah. Yeah. And then I'm kind of I'm kind of

with feeling, if... Yeah. If... Yeah. Yeah. And then, many...

...and many of the examples, fact, I'm feeling not too okay. ...it Paxed. Yeah, Right.

Right. Right. Right. Sometimes, God's or intuition, instinct, too. Yeah. Yeah. Yeah, I can't replicate it. Maybe there, ma'am, but if I'm just, if I'm going to be it's going to be it

if we're doing it, if we're doing it, and then, after we're doing A-B-C, then, and then, it's not a couple of months like this, We're not, we can't. And we also, we also, and the result of the result of the results we're having to be used,

oh, that's I've been talking about ESRG, oh, next time we have to be this, oh, next time, we're performance performance peresal, because we're not saying these people are not going to be able to be a few times, but there are variations other, there are variations of, If I read what, what about interview in Google, or in SpaceX, or in Google,

you know, it's really, really gila, is really ill-mya-al-almagnap. Angap just you, you're gung-a-muck, that's knangut in the Blander. Now, you're trying to come from blender that, and, some time again, blender this will be inelain, to be able to beinced. How did test, to cognizy, and scientific. scientific that's also, right?

Yeah, yeah. Maybe they're even trying profile like that. Right, yeah. Maybe there's probably there, still, I think there is a little bit more than if, if you're not saying like that, they're not knowing what, they're not knowing what,

science of what, but, right? But if they're, but, but, but, but, but, even though it's just right, but it's right, yeah, all right, right. Yeah, right. Then, what's not the important,

we're going to recruit the right, not only only the people who are... Yeah, right. And hockey. It's just... It's... But, right, right.

But if Elon Musk, when he, if they're, when I hear, that's every person, to interview with him, sometimes he interviews just only only one can't just a half a minute, but he's not not looking atop's just, but if he's not

intelligent, so-seh. But if you're not enough, you know, want to be able to good-looking or bad-looking or what, but if he can answer the question that ill-ylam, that's a good thing, that's a lot. If I'm not that's important, talent what's the human capital. I've been talking about human capital with people with start-up or non-startap. Because to the other than Indonesia, we can we have to build human capital with scale,

and with the cedroning automaity. This is more grie, it's more re-gooking, Sokohephilling or upskilling. Now, Tokopedia, can, the time of the future to be sure to be correct. So they're... Tokopedia, to recruit, the people who are more mutu to the front.

Now, it's been up but to the front it must. So I'm thinking, I think, think, now, competitive landscape is more There are many of the players and the people who are not small in the backang. Talk about that. How do you see that?

This, like this. Competition, to, because we're getting percue. We're getting pericperation from what's what is done by the competitor. Yeah. as well, direct, right? But we're not direct, but we can't

go back. What I'm saying, what I'm saying, if we're looking at the company in the world, that DNA is important, ma'am, core value, vision, mission,

is very important. Because business model, There are many methodologies that we can try to, but in the in the heart that the most, the the most of the... The way of the... ...theiruain that's made,

if we're looking the success, they're, it's really, the realan really, the giovannes, to make the idea, the company that makes iOS and Android. If we're just the phone's just same, but what they're that's what they're making them better.

Android, they're more open. The result we can see, many times, and the result is, oh, all people can use Android. Although if you want to use service of Google, there commercial agreement. But if only only open source,

it's got to be able. So, it's a lot of it. But iOS that's more top, they're, yeah, they're also, we can't see. As well, as a mobile app developer, the first time IOS app

that has to go two weeks, to review, if you're using. If Android, But it's just, it's more quickly, we can't even be able to getathing. But it's kind of a bit more than the positive of the moreware or what application that's more than in the Play Store, it's more than in Play Store. Not so, because that's character.

So I also think that. I think I think of Tocoppedia, we can't believe, but the vision-missin-missing Topoppedia, core value of our DNA's that that will make a different. How to be able to

be sure to bea-tea-jewan or to bequey-a-jewan? Yeah, this, it's a part-o-pangang-a-pang-a-a-woh-al But we're going to be the way, we're not going to be a example. So we're always, when we're going to, this is this, this is this, this is this like, oh, customer care, you must be this. If, if we're not, we're going to, like, if we're going to be the course of our

course, the topopedea that's wrong, we're going to compensated. That's the principle from the old, but, the time, d'u-old is a little. Every meeting, in a small, all just all just all we're going to be made up. Now, when we're getting more than we're, we're giving advice also by some of our investors. Oh, you have to use in. One of our investors, even,

they've even, this is the country in Japan, so they've got to visit, mish, and DNA, did tempel-in-toilet. So, it's said I was to say I've got to say If I'm looking at the CERMISI, at the front of urinal. Or in the front of urinal. We also, yeah.

Well, it's up to sit at least that we've got to write. Now, since that we've got to use. We've got, what, we've always, we've always, we've got to be able. Catern't, yeah, that if if you're being baca, it's just encouraging. So, we're talking, so we've got, the vision mission,

we've, we've, we've, Can't get? We can't. We can't tell us. We're talking about the When we're doing a book we can't, ma'am. So we're making book we're in a saku, we can. That's also, it's also made a problem.

Sometimes, it's not relevant. We have, we have two, there are five, we've got to be three. Actually, it's more than, but more than just kind of, so, we need to be able to beaure. And if I'm I'm from me too,

but I'm from we're making more onboarding there's training reminder that's the way but still

I think I'm giving example that one of one one one that's one the second is we

have been we have always always to help them because tocopedia, when they're not much more than we can't get to meet Sam William. They're kind of,

like, just go-lboro just, anything, like. This is a good-harmatant, ma, I'm sure, with Mr. Gita. So, I also like a good-o-harmatant, we're talking to you, so I'm sorry,

so, the team Esanahs our team our children So we had like birthday treat. Wow. Because of Tokoptera, we're not so we're going to be around. We've got to come together. But, but there's management to Kovedia, so that's me anything.

Now, we're, sometimes we're still we're not going to be where, we're two, with with William, from where we're going to, now we're going to, because we're making, because we're going to be. But I always have been shepherds, sir, sir, so every birthday treat,

until before COVID, yeah, I'm, I'm going to come. And I'm open, let's ask. If you're more, I'm going to, if I'm going to, then, there's town hall, I'm going to,

I'm going to be happy, like, tebacabar, I'm going to say, I go. I go. Maybe closing with, with, there,

there, we still can't be saying that so, so we're saying mission. Don't look, yeah,

character that we're we're going to like, because I'm mingled with different divisions, I kind of I'm taking

example of the specific to them. This is Endgame. Episode endgame The next thing we're like this, this is this is this is this this is going to be like customer care, you must be this. If, if we're not, we're going to be called for us.

If we're trying, the route course is the topopedia that's we're going to be compensated. That's the principle from the first.