Endgame with Gita Wirjawan - Tumbuh Pesat Dengan Akar Yang Kuat | Endgame ft. Noni Purnomo (Part 1)

Episode Date: October 28, 2020

Direktur Utama PT Blue Bird Tbk., Noni Purnomo punya misi mempersiapkan bisnis yang didirikan neneknya tersebut menghadapi revolusi industri 4.0 dengan tetap berakar pada nilai-nilai humanis agar tetap selaras dengan filosofi “blue bird” yang berarti pemberi kebahagiaan. Di samping itu, Noni menekankan bahwa kedisiplinan, ketekunan, dan kompetisi yang sehat adalah kunci utama merawat kepercayaan pelanggan.

So we're really, really, from below. Soing the first thing I'm taking everyone. Hello, teman, time. Hi, this is we're coming Noni Purnomo, the Pimpinan from Bluebird, TBK, and, this is one of one person that's very well in Indonesia, that's in sector, not only transportation,

but also in technology. Noni, thank you. Can you. Can you be here. Thank you. We can't be here. Okay. We're going to go about many.

Maybe in the a while I want to ask what, what, see, the massac-kechil-nit-N-N-I. Dulu, can do you teller-canita? Yeah. But, is it's about, that's what, what, what, what, that's about what's about what's about?

Noni, too, but, so, how about it's how about? If you're very interesting, from it's very interesting, from the small, because Bluebird, it's from from garacy room. So, in the room, it, also, as... ...toe, in 2007, yeah?

And I was already big enough to understand... Three years old. Three years old. Three years old, yes. By the way, you're a Gemini. Yes, I am. Tangal 20 June, can? Oh, this is it?

Oh, yeah, Google, dude. Tau know that's the day? Who, who's... ...cephemyrds. Nicole Kidman? Oh, okay. I didn't know that. Yeah.

Okay, well, then... Something to think about. If not... If not's not to think about, so, that's good to know. So, so, so, I was... is that's always to beaughan,

because in the house, we're in garasie, so my first ever job, because because I always gunggagued gung-wamundi, it's all the money commissingingingingingemudi. I did it when I was five years old. It was duduk in atas meja, then, gulung, gulung, jepret, that's all, that's all, so that was my first job,

so there's there's there's there's there's there's gratis-a-gat-a-gat-a-gat-a-a-gat-a-a-a-a-a-a-a-a-a-a-a-a-a-cccccccccccccouped. So, it's just a lot, so I grew up with everyone and, in-sit-a-a-lmar-humas, and then, respecting... You're the founder of Loubert, my late-grand-grand-old. mother. That's also because my late grandfather passed away in 65, then my late grandmother, it, has to make sure how much more than

to make sure to make sure to be ableangooning economy, so. So, so much business from the dole of, dualan batik, and sogaining. So... So, after after the government agency, because of jasa jasasah al-marhumed Professor Jokosono. Now, because the family that's surbaed, so Nenei al-Martan, so we said, this we have two mobile, for what? We're not, we're going to go to becha.

So that's how it all started. Mobileing up, the two. Opel and Mersey. Now, from there, before we had business BEMO, so where, al-marhumed my man, my man, my my my my my, and Paman my, my, was my son-old, was a teenager, so to, and I was a teenager, so to, so necked-necked-ne. So, so we're really, really, from from from from,

So, so much the first is respecting everyone. So we don't believe-beda-beda-can between the owner and soaguening. Because we owe one. Every night, we also make up with one with a major-bearing, with work-cariawain, with work-a-mood, so the koregarean it's really, to be from the first

so that's my lesson learned now, from there's my ranjerk, belajave, to Tarakanita. In that I'm in Puloraya? My sister went there. Oh, yeah. Yeah, yeah.

And then, then, you're going to be able to, now, okay, that, be able to, and after after, abas, after, after, from, from there's very disciplined. So, really, really, so, learn, it's a very important factor,

that we have to be very important factor, that we're from being disciplined. Mendolynic-kind of the most of the most of the same that I've learned when I'm actually working band in Tarakanita. We're having to come to where, where, there, world championships, yeah, yeah,

and, yeah, Yeah, yeah. There was a guru-band. Maskir? Yeah. Almarhum. Oh, okay. He was really good.

So, he was really good. And then, and we also like to do latimata mater. So, so I think, like, so I think, like, I'm going to be able to be in there. How can't gruropo, not can't be it. But, you know, all of those, it's built connectors. So I think that it's important, yeah.

And as a lot of Indonesia, because, especially my nennet's from Ibu, that's really far away. That's really hard-in-bigh, and, you're still talking about kromo-ingil. And so, tatak ramah, it's really de-ajured from little. So, respecting to-hap culture, it's very important for us,

even, even we're did-dick in-modern, yeah. But, root-nia, it's still has to be jeked-ne-ne-jek-ne-ne-de-le. That's part of the thing that's built character and we're also in the carerga percied that we are giving equal opportunity for everyone, want people, or lanky-lake-lucky,

that's all equal opportunity. Equal opportunity, it comes with not only opportunity, but with challenges, don't, because, yeah, yeah, not be given privilege, too, so. So, it has fight the same way. Now, this is actually, we're actually to look at a person as a person,

instead of to look at the same genders, misal. So, many of the character building's that's built just through from family. Now, from, that, actually, that's... It's going to...

...that's the subpire, because Bluebird, the first impression that, in the society-loas, gill-lac-lac-cliability, the ability of the dompet of the it's about how much, or how to give-it-notic that's the code of the etiq

that's in the cariwagon, to super-supir and cariwans, who is the bridge of communication? In the beginning, it was my late grandmother. She was that hands-on, yeah? Yeah, very, very, so, so, recruitment pengemudi even by the body, so the recruiter from the people

the early-auling of the time, you know-cimobu-you-ca, if you can, every mobile has always in the kind of primal. So, if it's just tibu-sub-it-bub-it-bizhut, even not in-ruma-lacky, even we've got a couple

cabang, like, neney my alma-huma, that's like to come to come to-sub-sub-sue, to checkin, if the mobile not-bersy, out. So it really really really roll up the sleeves

and men's just very important that everyone cares. Nama bluebird is from bird of happiness. But there's so many different types of happiness. Now, this, Nenesey, is actually a pegged humum, yeah? So she really didn't know anything about business. So it's out of the necessity, So that's because of business.

So, so if we talk about, especially from my neney my, and my it's about philosophy, about philosophy. Examples? So every decision is there philosophy. The one,

that he always said, why is he'd name Bluebird. Even though it's a bird of happiness, but happiness it's a muchmachm. So what kind of happiness

that she wants to be embedded as a value of the company, that is the happiness of giving. So that is very important. Yeah, because it's from the story of it, that's what I think, that's really, really, that's in the world that's in Bluebird's in so everything that we do,

it's, giving factor. Now, then I also said that only happy people can make other people happy. So that's the first time that we have made happy is our own, so that we really need to take care of ourselves, meaning internal bluebird, so automatically we can take care of others and genuinely care.

There's a per-bearing, yeah, that's because you genuinely care because it's part of your value, that's what's actually that's the beginning the other part is we can't have value we can't have system and procedure that's good, but if not there's control that good, the value is not going to be sustainable, too,

that's another thing that I learned, from my late grandmother, from my father, that for, to have purpose is good, to have a purpose beyond a business purpose, I think is very important, if we're going to have a crisis, if we're not a purpose that is bigger than the business purpose, we're certainly,

so that's the lesson learned, too. But what's the lesson learned, how do we control integrity? It's, can be from the first, selection of the first, bluebird from the first, it's always,

why, it's repot, why, I'm going to selectsie chalon-pon-punee-a-ejo with a psychologist, like, for what, that's, right, even if you can't screening the whole psychology, can't, not be everyday, early warning signal, yeah,

then we're always being, why, we're still to ask, why, we're just to askin, the family in the campung, alamat campung, like that, that's, to make,

to make sure we have connection. If we have connection, that to do that's something that's with value, they're more reluctant, because connection is too deep to the family in the campung. So, so there's a basis. Not just saying, we have to have a high integrity,

have to have an integrity, not only got into, but it's really from recruitment. Then, from how we're making pelathing, also. Now, the question would be, can, a big bigumbollah we have very short-term vision. Right in, here, right in, and before, urusan-beso, that's right?

Semi-term, this is the long-term vision. So how do we close the gap? So we're ajarraising, the training, for them for mimpies. So what, what, is, next, you know, that's the most of the most, that's the most, that's the most, that's the most the most, that's the most, that's the most, then, more than, if we're going to be pension.

Many also, we're getting to get hajee, that's all right, that it's all right to do-jolankan. So, we have a Biasisysu of education, for the kids, we have soft loan, for housing, we also, we're giving-kind of the people, like not because COVID, but every time we're giving for hajee and when hajee has been made

so hard, we're giving uproh, because we're really gathering the dreams from the people and we're helping them to be able to get long-term dreams that. So this culture

that can't be born in one night, yeah. So it takes a lot of... Years, decades. Yeah, that's decades. Then, persistency. That's the integrity part. So that's the integrity part.

Then we're percéelle. That's a lot of success that we're going to build by brick. So, so it's really, it's really, be born with work with discipline tingue, not we can't, we don't want

work, but we're going to result that's good value that's really, from the people that extend to the group. From there, that's just to, that's kind of, caring for the family. Mackany, we extend too. They're not only to the kids'anauting a few years ago, we launched the Women's Empowerment Program,

so, really kind of a family-besarer, that's. What would have been some of the red flags if we were looking recruit, or your grandma, your other executives, that's like in process to recruit, what's the reflex? So, so, the recruitment we're doing done by two, one that's the psychologist. The one is a senior driver. Now, if you're the psychologist,

the first screen, is the tendency emotionalness. That's the first screen. Because, people who have tendency gampang emotion, it's, usually there's backgrounding there backer on. So, so we first screened first screened. Now, after the theory screening, it's screened again by senior driver our Okay. What's the other than the chalunuch is,

the question is, the most important is, the other way to bring the car because it relates so much with the commonan but what's most important is the reaction of the other on the road. Okay. It is very important.

Okay. If you were, like, okay, like, this is not gambang-emotie. But when they're just on the motor, tibbuttipo boughed gendala marra-marra. That's a no-no. So, what we're all of these, we're very, very, very,

we're also from attitude on the time he comes. Because, can, we can see whether the person, is really, really want to work, so that's also one of the way to work, that's one that's the way that's from the first. If now, if we're just the following people,

that's actually a tax-savie. That's one additional criteria, but the most the more sub-sulid to be bentuc, is habit-nawit, character-near. That's as-missor-muchinged, we're asking in the awallness. But but the way of the way is important, so that's about in the early 90s, so they'd be like, oh, BlueBert, not really, that's not true.

So if we're not true. So if we look from data, it's we have all of the suco. There's people who are bickarerat-bentac, it doesn't matter where they come from, but from from from from because we're from, because we want,

that's like we're not can't make customer our customer's to be able to be able to becara pomew our driver have to adjust to the majority of the customer's needs. So, things like that are very particular, can actually, so little, little, so many, so many,

the crithil, really, the dupurns, it's a lot of, this, this, there's been, there manual, We have documentation, but we're training the trainers. Yeah, it's it's. We have a training documentation, all of like that, we have a training center that's at the Sotojo.

It's a building that's a building center. But what is important is, daily, it's we're making group. So, so we're 20, 25 penguidi, it's to make group. If we're in reality circles, but in reality, this is actually, this is actually, so, they're being able to

control and saling mendook. So within the groups, they're like, besieing, like, who can get the payout people who can't get complaint, things like that,

things like, competition. So healthy competition is there. So, so, so, so, how to recruit, but what's the more than how much, the kind of

of the control of the sustainable, our value, to really, really, de-implementation, in back, in the land. Because, like, with fabric, we can, we can't look,

there's 20,000 people, but can be seen all, but this, can't beck-cliat-cliat-cliat-in, just it's just when they're coming from they out, and, in the middle-mallem-wark to be able. Yeah, so-lebien-ne-lieter.

Yeah, so-lebeen-it-it-it-it-it is very important, that if we're just the last three-hary training, it's the darhrahings, so the darhain so that's been what would have been, what would have been, what would have been, what, what's about garis or in the world, or in the water, or two examples?

Give me one or two examples. I think at one point of time, time when I'm still at all the way, that's the I said, yeah, yeah, biasal, like, people are people, sometimes creative in a negative way. Now, when the first, detentucing the taxi,

that's called the taxi-glap, that not-passang-argo. So, we're, there, to complotan, when, not-passing argo. Okay. Now, at that, we have to determine,

we want, If we have to integrity means, every single person has this is extremely important for us. So, at that time I guess my mom have made a decision, has been out of,

that's when we're about 300-a-month-a-one, 1-3,000, that's been out of. Because it, it's quite, so it was a tough decision. Amputation. Yes. Now, I think that's the first drama that I heard. But in the time in the 80s?

Late 70s. Okay. You were still 10 years old. Yeah, still... Yes, it's still... ...and, like you know, this is a tough business. So, if we're going to go to the bankalan where, there's premen that neggat, so we have those stories.

And... And... ...and, what I involved, long-sung-sung-sendary, is that's where we're in the places in the different places that's in a way, it's did demo by taxis-dacks-glab, I had experienced those, I had to go to several cities

that have a discussion with them, talk to them, negotiate in a way, how? How about, how to get a solution to get a solution? This is Endgame. The episode Endgame Because we always

always believe that we can't even even if we can't even if we make sure that, we've made with our so-called competitor, so-called competitor, so, so, so that's every era that we always collaborate, because we're just because we're not we can't live on, and the market is so big.