Endgame with Gita Wirjawan - Yukka Harlanda: Indonesia Tolok Ukur Hasta Karya Dunia

Episode Date: September 2, 2022

CEO Brodo, Yukka Harlanda berbagi kisah mimpi menjadi CEO Nike dari kecil, pelajaran kepemimpinan dari buku Shoe Dog, sisi buruk bisnis fast-fashion, hingga pergeseran ekspektasi akan dunia sandang yang membuka celah bagi Indonesia untuk semakin dikenal dunia.  #Endgame #GitaWirjawan #YukkaHarlanda --------------------------  Pre-Order merchandise resmi Endgame: https://wa.me/628119182045 Berminat menjadi pemimpin visioner berikutnya? Hubungi SGPP Indonesia di: admissions.sgpp.ac.id [e-mail] https://wa.me/628111522504 Playlist episode "Endgame" lainnya: https://endgame.id/season2 https://endgame.id/season1 https://endgame.id/thetake

This is a fact of the world of the Spatta the Spatoole that's the sport of the ball that's with people are made up to make making this. There are many that I've got more good

marketing is more than we but not can't sustain they don't want to do the boring stuff they don't want to do the hard, unsexy stuff Advertising and discount that in industry we're like alcohol and drugs.

who I want to see because I'm a because I'm a lot of the industry we're as well, oh, Indonesia is the emerging coolest high craftsmanship, sustainable practice manufacturing country, which is world-class. Holy shit. This is end game.

Hello, we're coming Yucca Harlanda, CEO and co-founder from Brodo, Indonesia, Indonesia. Thank you, Yuka, you can come. It's an honor, sir, can be here.

I want to ask, you know, you know, why Yuka? And then what's late again, yeah? Bullan July. Yes.

11 July. So, long story, short, the old story, short, the old, was in Swedenia, like, in the Dinas,

theatualan, the duneas And when when I'm hamil I'm inspired to look how to make

name, how do be it's unique so unique. So, like arung-juram, the name the river's the river Yuka.

Pake J but, so it's in Indonesia in, so Yuka. And for the name the backang

yeah, be great, it's inspiration from the bandara in Stockholm. Nameda

Arlanda. But, but be Indonesia He did he gives Harlanda. Pesan from Bapa, you have a son, you'll have your landa.

This clan of your. So, what are you? The Rizal Gindo. It's very much. But, it's a bit creative, the box. Wow. But Swedea, is kind of innovation.

And you're, there, like, Yeah, and then. Relentions, yeah. And then, tell, yeah, when you're in, school, where, school, where,

until in SM-L-8, then, okay, okay, okay, I'm, uh, kind of, yeah,

we're, two, we're all, different one-year all-a-one because because of Minang,

always want to have a girl that's how it works so, the first, the first, the other, next,

the next, the other, next, and still, male, and then, chaw, she's,

bubar, and, and here, so we're four, we're all and we're all, and,

uh, and, uh, there's, maybe, character I, especially with the other,

my, I'm like I, my cowo, bernet, we're brantam, and, of the joy competitiveness is very big really.

From from, from, from, so, when we're playing ball, we're both, two, playing basketball, dolewond two. Playing PlayStation, we make group.

So, in the first, we need to be able to make uptickan, and, I'm, I, too, the middle. Okay,

number three. Number three. There, There's a little syndrome for the middle of people, they're a bit in-neglack.

Not in-negleg, yeah, treatment-n't-in-a- different. The child-pally-difal and the child, the most-in-present, the most-independent, the

alpha. So, we're in-tank-tank-a-half, this, kind of better, and maybe leadership skill the first, even di-a-saring with my-cac-a-cac-sha.

Because, because of the work The job is often, and they're going to be in the time, so, it's being, the other

with my name, the other kind of, there's all of each So, based,

the part, Farit Andika, the the doctor's, and the Deryl, Deryl, that's Nama,

if, if, gawgugunan, the, other, the other, the other, name's Audi Vialdo.

It's the most of the time we're going to Australia, in 1990. Because, hamil again, so Australia not-jad-a-jad-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a-a. And Vialdo, Vialdo, Nama of men-bole in the year. So, maybe, creativity is a drive with my

to give name. But, now, how that lineage-inage? If you've had have their children, like Harlanda. Mackamani. Masing,

Masing, melanchotan, yeah, making, make sure. Okay, nalik. But there's moment

of the small that's being life-changing, yeah. So, I'm going to get a Syracuse, gendipel informatics. That's in

1996, if not so, if not so, so, we're still, so, In there, it's got to be adaptation. I can't be able to say English, and in T-K, yeah, all, tibah, later,

it's, a bit of two-month, why, why are you guys'-cats-cice-ciss-cust with logat-logat language English? And, in there, I back to Indonesia, class two. Not-bis-bac-bac-tulis.

Not-in-Law-N-N-U-LIS. This is two-ST, yeah? Class 2, SD. So, at all of the beginning, to, maybe, maybe making shape creativity

like, yeah. Okay. So we're really, ethics is number one, not be able to not be too, but if you're like, it's okay.

And creativity is, it's really so, so, so, the a while, ASD I, so I'm going to

America, to Jakarta, to Bandung, So I've got never had a friend who's like upra upraff, so we're gonna to be able to adaptat and we're just to have been-patch, so, we're just to begaining.

So, my family's in the way-shap character, this, this, really, so, really. Who's dominant, Aya or Ibu, to shape character your kind? Because, at all-a-awal-hid-hid-hurt because, I'm not present,

because I'm just on the Sunday-s-Same-Jum-Mat, until jimat. So, interaction is always with the same, always with you. With me,

to belaj resilient, yeah, learn great, really, learn, learn, if you know, you're doing,

get to be to get, so, don't, pindah what you're about, but we're a bit

liberal, yeah, want to pursue what, but, but, but, I'm,

the, but, you're, why, what, If you're doing doctor? After the doctor. Okay.

So, the doctor orthopedic. So, probably, they're like, everyone with my mother's. The first, the economist. So, in finance, with with Adi, making startup.

If I'm going to run people who are still in engineering. From, I was in S.D., S&P, in Bekasi, at Al-Azar, It's just a bit of the SMA Ketreemah at the Bukit Duri.

And, again, maybe I can't say I'm under the shadow my kakakakas I'm, they've already in the Sama 8, had opened a jalur. So we're known Ler Sama 8 has a dynasty.

At every onkata, this is a day kaka, this, in every kakata there, and in the shadow, kak a little, this, yeah. Nolong? No, no long. No, there's.

No, there's. Man, there's. Where, there's been, where? Oh, that's right. I mean, I'm just, I'm just a little super power. Tement, tem, tem, people, me, why, tibba, and, up, up, up,

and, but, a little give pressure, because expectations of people, can, much, yeah. They're both, this, pinter, really, and, and, maybe, is ideal, I mean,

from the body high, athlete, the value good, and I'm, if I'm not can't be

to get in this, really, really stressful. So, life I'm a little bit trying to

come back from their back to see, so, so I'm getting less than than

the other I'm more more than than than other, I'm more a little bit than I'm

more, I'm more, discipline, I'm saying jesslingan just. And moments moment that important,

when we're importer to people are people with the parents. So, people are not sure if you're living in the world

it's life-changing. Cove, yeah? So, yeah? Yeah, same. Yeah, we're.

We're not. We're not. From Brazil. Yeah, a kaka, to be there. Two, two, two, do you

get to Brazil. If I want to be able to U.S. And... To where? Iowa, sir.

Unlucky. It's very unbunctu. Ames? Des Moines? Ames. From, from many people who I've got to meet, who've ever been

aubes, just about, not many who know Ames that, where. Ames, Iowa. There, Iowa State, University.

I mean, yeah. I'd like to LA, to Austin, to New York, San Francisco. Daputna, no, no one who's from there. But, really, no, no,er, really, nooker, but it's really, because Midwest, the real America, is there. Really, really, roots of America, that's there, family values, that's there.

And, there's... Ramah. Yes. Ramah, really. Yeah. You can imagine how nice, how nice, how, how, how, they're very, very warm, welcoming person and curious to learn

while it was a little bit like to Indonesia, where do you live in the trees? You live in the trees? It's right, yeah, in the middle. Then I'm going to get gulat there, because Iowa is the parapses

the good people, the people are the good news. There's legend, name's Dan Gable, I'm here in there. I'm going to work. I'm not, but when again, we can't, I can go let.

So, I'm the same, I'm a bit of getting, it's just, wow. Buh, man, srew-buck-a-tot-six-pack, the time-masa-dayaean. And interaction with people-orang-lawed America again, but with lens that's a little bit more

de-wasa, and then-known with people-or-distance. And, especially, host, parents, I'm there, they're, they're, what, yeah, One of one, maybe... Yeah, yes. Jasa, their, not can't be...

Not can't I'll forget. One question, we're going to where, we're liburant, we're going to come to? D.C., I want to look at the history America, like, how did give usurprice,

why we're not even mampir to Chicago, yeah? We're not doing basketball, we're, that... That's like, like, Na'i. How did? What, this?

In 2007, eh, sorry, 2006. Jordan, not even. Yeah, not mind. So, there's Vince Carter, at New Jersey Nets, Bulls' is like jeleck, but that. But there,

Patung Jordan, there. Now, I'm going to get because he's actually, man,

have a partner from the time of exchange that, Class 3. Class 3? Okay, you've got married from before it?

From class 1, we've got to be able to be chlam. Al-hmm, so, so-huh, so-huh. Exchange, back, we've, we have a cutusan to move on-lugue, gulangin again a year, or just school. Because when I'm more much be playing,

I'm going to get-lapalad in there, is there, is, really, want to make, maybe, maybe, there AP math, advanced physics, I'm going to

money's very really very very much. Maybe because standard we're really big really badmater yeah.

Whopper, I'm not smart-pinter but I'm matung, automotiv, gardening, vet, veterinary,

so, doctor-hewan, introduction. So, I'm make sure experience that's all.

Good, Yes, well. Awasance it's more. Yes, so, yes. So, yeah, it's about, in the back, SMA.

Okay, if at some, if there's a if not to FK, yeah, to ITB. I'm going to if you're going to start,

already, so, yeah, I'm going to, yeah, I'm saying, the one more due to, because,

I'm going to know what to do, But what's important, yeah, if people are expect for school set-in-tinger, yeah, yeah, yeah,

yeah, while, while while, while yeah, while I'm trying to try to be class three SED, I'm,

I'm asking with guru, and with people, who's great, what's the way to be what? It's a lot. You know,

basically, can, doctor. Pilot. Pilot. Astronot. Astronot. Ah. President.

I'm the job to be CEO, Nike, from the young, blah. That's... Kila, umu to...

I'm gonna'n't 10, 10 years. I'm gonna be a son of life. I'm gonna be a CEO Nike. Because I have... Why? Because, you know, because... ...that's... ...that...

...if Bezos, when I've said, you cannot choose your passion, but your passion chooses you. It's, it's not... ...itututut. ...tentunuch. ...tentunuch, Michael Jordan, that's my hero,

And that's impungerue really. I look at the clans. I see it can't even I can't even be able to be able to get to be able to get in. And, it's just so, it's just so I'm saying, "'K. A.a., yeah, buy in the

"'Spatu jordan, don't. "'Hargay $1,000, "'that's what, what, "'the, what's, ma'al? "'But, from class three, "'Ste, did not, not, "'pakey? "'I think not perna, yeah.

"'I always make, specific. "'And, "'and, I mean, "'we, "'we, It's actually, we're a bit of great for the Ukraine. Same, same. Yeah, we're up. We're doing, ma'am. So, it's hard, if you're going to.

This is brodo, here. Looks good, sir. Amin. Looks very good on you, ma'am. No. No. No. So, it's never,

it's never a market, and I'm specific, yeah, Naiki, but did buyin' it, it's the most of the most much moreh just. When I was in Bandung, SD, had to use a spatoo warrior.

I can not use a spatoo warrior, because there's no there's an upusorant. Right. So, there's obsesy to the brand that. And, it's rooted inside, and what,

what other about marketing, how they tell, they've never used to sell the spatue, not in campaign they've never in campaign they, they're about the

about the just do it. You can win, be the greatest of all time. That's right, it's from small. But not from Class III, guys. This, is just,

this is just out. Yes. After the book that's out of the book that, it's about, I'm coming up. Oh, it's true. Yeah. It's about 12-t-town-in-lake-old. But, when I was

think I'd be doing Nike. Penent, really. Profession line is, the pemaderm-ke-the-bac-bac-and-ke-matter. Then, I'm not-jade. I'm not so. I want CEO Nike. Realita,

it's going to, okay, Naiki, we're in here, we're in here, so, yeah, mimpie, you,

is going to be little, but then, to get realita, and then, it's up to engineering, technique civil.

Yes. In technique civil, that I've learned Cima F, I'm making, Mx A, that,

that, that's, the law, Kerm, that, because, because that, because that,

because, basis of all like a little bit of the H. Yeah, the Hucum Newton 1, but there, I'm not much. Newton, too, not even when

Newton, too, more 20, and. Because he founder. Then, learn physical, and, learn chemistry, well, that,

really, the, the rest of stress there's still, because, because, yeah, same,

more, more, yeah. The principle, can, not even being, the, the thing is,

182, or, yeah, Okay, that's almost three. Okay, that's... Yeah. When in US, you could varsity?

No. Okay. Junior varsity, not. Because they're not. They're not. Point guard that's, the time of 190, and can't dung. In this, I'm 183,

one of one of the most so, it's just, dung. Tengul. Yeah. I have a friend that one, two,

two, five, Wow. That's right? That's right. Yeah. Yeah. Genetics. It's...

Can't be able to be lathe. It's... Can, but... But, when, uh, the principle, can't even

be able to basketball, but I'm back to not even so, so we're playing basketball

and then the campus co-founder. partner I'm in my partner, our business, Uta, namain.

We're with from the school, faculty, but he's the same, but he took technique to the Aultan.

Cipil's in air. Memplage Galembang, that's more more, more nentrik. More nentricks.

But, but in moment we're, it's, not, but, not, but,

it's, so, it's very, so, But we're not because we're obsessed, we're always the plan on the oil gas.

In construction, oil and gas, work in Dubai, gaji dollar, and, yeah, it's about. You're talking about every day,

the day, the kids in TV. Yes. We're all to lumbah, how can be overshore, and, you know,

the technique of the kinkungungan to be injank career that very good. When, the time jaya-jay-in-

it was, So we, because of the Jalur NaGespot, you just, if we're going to keep in just, if we're going to work in Gets. Pengen's that. Sampet, one moment that's really, it's, made make make sure that made sure,

and, Tibertimore Lamaicke, pengeant to be Sio Nagi, to come up to trigger. Passion finds you. Tiber, tibba, from the Dosen, I, yeah. who's

who makesa we have to be able rapy at a presentation I'm never have

put up I've been put up like a pantofel. So, want to find a

handoffel, in Bandung, not there. I'm back to Jakarta. I'm also remember to Shenaian City.

Merkness I also remember, the price $2.2 Juta. Spatu-Culit Kerean,

size, 4,6. 2.2 Juta. Wancip. Yes. Kaki's Leba.

2.2 000 is in Bandung for the child to be living. The job being

blood. Yeah, I'm looking this, this is patu mahal very, yeah.

We've got independent, did jatahin. It's this, this is this one-ularan this,

this, this, this, two-two-juta. So, finally, with protest, not-m-

but not to buy, so, after a time when the Uta, this partner that's, why not to Chibaduit

just, bro. What's, it's, it's, too, sentra the spatoo- stata-per- in Asia-Tengara

at the time, that, the time y'clock if you, if you're, if you're,

that's, it's, that's, so, so, so we're to get- there,

first time, we're, there, there, but, the part of, But, it's right now, it's not there's a flyover.

But at there, wow. So, there's center to make a spot. To be there, to bring the number of $2.2,000 to, get to

people, can't make shoes, not? Not can. Can't make spatoo? Not. MASSup,

and come, come, come just, come just to gang's it, too. There, there's, there, there, say,

just, want to make small, to make spout, and, want to make a few like this. A week

and then sample so it's great great, ma. Kren really. And then,

this is he want to make slu-sin just not? Why? Bia-lucin, more? No, more?

Yeah, I'd be three-lucin, yeah. What do you need to for a-passan? So, a-passan,

because it's a little, yeah, it's $250,000, so, and, and, and,

I also, I also, I'm just a good-upor-six, so, I've made variations. For we do you all? Okay, we're doing, sir. Maybe we're a little seniority, right? In the, sepil, too, seniority is, so I'm still a guy class in,

here, here? Do you? No. No. No. No. This is great, not? Krored, yeah? So, bang.

So, it's a bit more. It's a bit more. And then, and, you know. How do you? How do it? How do it? How do. How do?

How do it? How do. So, um, one of the $100,000, so we're doing $350,000. Then, first time I madegang

money, too, wow. Then, uh, time said, hey, there's, there's a,

this, there's a, I'm going to make, me, let's go, give, the bus, I mean,

the, I'm not saying, the, you know, that's, the, the, payer, the, , but we need, there,

brand, spatula, we go, we go, we're, we can, the result of the of the sale of it, we can't.

Now, there, I'd let's get $3.5.5. That's the duet that from S.D., S.M.A. If T.H.R., do I jazanin, dut. Then, if I'm going to I'm depositos, I think,

$100,000, ma. $3.5.0. This, it's not, you're not kayaking, kays. Decahapes, I'm able. If I. If I, I don't know, he'd be able money.

So, we'll get, let's. Let's make it a partnership, go 50-50, 3.5, 3.5, we make a spotter. We're doing spattel more. We'll in the USRE. Wow, rame. Rame, really. Abis, all of it.

I'm not even... I don't remember, maybe... Poulouhan, maybe. Poulouhan. Not until 100, but I remember I'm going to do with 12-an-juta. From $2.7. I mean, I put it, that's... The cost of making money with your own, that's a better.

So, so, wow, this really, we're doing we're doing something, you know, like here

like, bro, do you. Kornbara? In 2011. We're not so. So, yeah, so,

not jade to go back, not just to buy- money, now, not, no, no,

no, not, so, so, so, so, yeah, so,

so, that person, at BlackBerry, we're at BlackBerry, we'll talk in there. Transsaccy, that I'm going to begg BlackBerry 2, utah, megang BlackBerry 2, we have admin, weang BlackBerry 2. So we, we're doing, and because

when we're going to be school, yeah, so we're going to have fun just, so, maximizing the excitement just, not there, so, we're puter It's always, too, so, while we're still school. So, maybe that's

one of one luck we and one of the privilege we can't incubate business this in a time we save

the environment really. We still get cash flow from the people, so for the life,

so, so, so, that's money, we're putter, and not we're not we're not we're

backberry because, because, touch-chrein, and, the product gagal. So,

Yeah, iPhone out of 2007. Yes. You're the last, right? Aftern't? Last. Time? Past four years.

Okay. This is that's a jangy-in'amuita. I've got a pangilan for interview, who's interview, the first, tap two, tap three.

For the company Lengas. That's pretty Keece, gajy, gaj and we do we do we too I don't know see

well-you-you-you-could not even, you can't give you, can't give a lot, can't have been in the spot-a- yeah, but it's a brand-ne-old-old-old-old- -lumay-lumay-lumay-law,

but we can't see that can big-bant so. So, very simple and practical just, we think, oh, yeah, we, we'll just let's get-a-old, we'll just a-tourn. Toh, if not to comeana,

we'll still apply. So, we're going to get in a second and then you'll. Or we're taking to go ahead. It's about it.

It's been able to work out, but it's been to burrow, many people, school, a lot, making biackin, so,

so risk-ne-staking a little conservative. Yeah, we have a year, if we're getting sure we're spectacular.

So, okay, gaspoll, we're basalt, bro, we got, bro, we're gaspoll. Then, that, that's, that, really, that's really, that's really, that's being bro, doing, d'a-dain, but if, if, but if, if, that's, man, that's , because, because, because, we're, factor luck, we're, timeing, timeing. Timing's really, where, at that, at that, the planer online, to, we're going to be. So we're doing

a lot of no problem no consignment with a amount of we're doing we're in cost-cosan

product that product that's with my time my study to German in photo really

great so that's it's brand out of the brand out of I'm

saying you're saying people answer quality is good, like that much. So it's not mcine to be able to if there was no mobile phone,

internet penetration not too not big, no other, timeing too, really, really helps a lot. We're talking with, yeah, the time we're busy, sometimes,

they're talking, founder, founder, but who's who's underestimated, it's timing. Yes. Yeah, right? Timeing, it plays a role.

Sometimes, sometimes, you can be too visioner, but the perangat not. Infrastructuring still. Exactly, and,

and, and, good, well. Yes. Jualan, how much, the first,

the year, 2011, I don't remember. I remember. What that was, we did, we'd dolean three-pacang

a month, there, and, and, we'd, ta, the, that,

it, When the dollar and $1,000, a month, it's gonna be successful really. Now, we're almost $100,000 a month. But when it's been that so, oh, this, we're gonna, we still, like, ma'u,

so, so, so, so. So, so, so, so, so, it's, we have to be, about, we've just been about, this, this barrier-entry-in-n-try-in-n-necich- is very low. Why not,

not much, who want to come Or why not too much who want to be a person? Yes, yes. I'm saying it's here, because to start it's much, so, the first thing is really. Because it's start it's much, and to the end it's also much.

So, I'm going to find out of creative, there's a great-bentziness, amazing designers, amazing marketing, amazing creative people, they're kind of great. Not even at campus, In the world campus, too, that's really much. It's really,

that's really, and the cramely. Yeah, and the crime again, in Bandung, we're too, we're very, we're doing too, with seniors, senior,

so, not like, we're like, we're like, we're doing learn to buyout, and then, wow, say, yeah. Derepacus, that, that,

again, luck to play a role, so, so, we're really really, really, we're really, we're doing, this, this, this, this,

this, this, this, if, got to get the good, , so, so, So it's just to share. It's, I don't know, say,

it's not in the place, but in Bandung, in the way of all, the seniors, senior, we're, to, we're, who, and... Because they're not business, matto? Or because they're...

It's just... Because they're... ...cuey-neigh-grey-hmm. ...some people can participate. And, because, it, can, it's, it's... ...that's, it, too, stands for something, yeah?

Right. We can't be for... ...it's just to be made... ...it so... ...masting, we can't, to have a profit, that's able. So,

so, I have to share to junior junior to my when I'm going to help. And barrier-to-entry very low.

I'm going to start business $7,000. Yeah, and more more, so, so, the other, we're, like Disneyland,

in Bandong. Everyone, too, with model, idea, can get to vendor that can can't make

something that has It's really. That's the top of the first step. So, the first step is, actually, there's many, but second step in, it's, sometimes, it's a bit of the industry

that's really, starting, professional, that's, really, that's, really, the element. So, the time, with pure, sheer creativity just we can't,

now, it's, if it's, no offense, you, have to be boring, boring stuff. Finance. Finance. Forecast legal.

Mombonging cash flow. Gomungin supply chain. It's kind of baguion that's not sexy. Industry creative, industry fashion, foodwear, that's glamour. Audit. Yes. Audit.

So, at the time we've got scale, the urusance with supply chain, with the relationship, maybe either not want or not know, but it's just it's not so that. not scale up so that's

so that's so that we're good good, we're outciter I'm sorry I'm gonna be there,

there, there, some bad design can't be business, not, we can't

finance not be, so we're okay, if we're if we're we're just we're

doing from no. Whopun, I'm learn PNL, learn balance it not been balance,

but now why can't balance, balance, balance, Why, it's what this? No, no way. No, no balance.

No, it's not balanced. Why not balanced? And access finance, I think, that. Business we're good, growth. Selayakness of business that high growth, and it's important inventory, cash our never had. We always mutter to inventory.

Puter, puter, putter, and putter, we need extra financing, to, to be able to grow. At least, we have a buffer inventory inventory that's quite so we can't know ceiling sales we're going to

because of the sales we're going to go out of course because we're going to be back, when we're being asked, what we're doing

asset what? Asset inventory can be used to do you do do you? The name brand, brand

is it? The brand is followers in Facebook's many? No, no. No, there,

but there, but, not, not, not many. Yeah, And then, stuck just there. Dool, can't

many, who gave, what name, what name, what I mean, for a company payoutes, like, now PIR to P-TRA landing, V-C angel investor, to, don't have, so we're always be playing at that just.

Long story, short, and, many people, who, many, who I look, this product is more good, marketing is more great than we we're doing, but not able to sustain. Sorry, bang. Why?

Yeah, they don't want to do the boring stuff, They don't want to do the hard, unsexy stuff. If we don't have a choice, we have a choice. We have to, we have to be. One thing that drives us in the industry is, the fact that we're really, eye-opening. We're, industry of the spotoing,

is perinkat, four, in the world. Jarreang, we can top. Indonesia, Indonesia. Number one, two, three, is it, China, Vietnam, India. India? India. Wow.

More than all. Yes. We're three, four, to mutter, China, number one, Vietnam, because, maybe, government's, they have this, uh, did-dochistham, they're doing, they're doing, so.

India, I'm scared. India, I'm afraid. India, sir. There, is the statistic world food wear. Wow. Four percent of the spot who's in the world is, but that's,

but what's, Make it great. 4% is not product tier C, not product A. B.A. And it's the sold it in US, Europe, Japan. That's the LASA that's.

The tier-terting. So, to make the sport-cureen, we can, that's really, wow, okay, nice. And this, this is, maybe, fact, the fact of the world of the sport that I've just

That's the the the sport of the ball that's that's used to play in professional. Some of the people were made in here. I didn't know that. From Beckham, Messi, Paul Pogba. Ronaldo? Nike, there are there in Desk?

Buotanxed this. And many times, spaces, high technical, spaces ski, what other than, sepatical, it's made in here. So, it's...

So, it's... So, craftmanship, is, Our relationship, we're really for the problem productivity and cost, we can't get. But if we're about the work of craftsmanship, we're one of the best one of the best

and this is the conversation with one one of the public, he's making a football. I asked, why, why, Indonesia's the one of those top three. This is the people are Taiwan. This is we who can be able to to be jemmah

designers designers Herzano Gora, Adidas, from German, that first time it's got, and it's just and as well aspectation just from Indonesia,

something about their special instinct, special knowledge that's good. Yeah, that's not Indonesia doan, so for the high spec,

high tier, that we always feel like Indonesia. But for the more, more, productivity, Yeah, not here. Maybe we're productivity

about, yeah. If you're in the production Vietnam? If you're in TIRC? Or? China, China, there's all.

A, some of Z, from high technical, some of the very cheap. But, now, China, it's not cheap. Yeah. Yeah, they're not cheap. Yeah, well,

cost is going to be cost to be necks. How much? How percent? Dirtle-Digued, I don't know. We're not called, we're 4%. We're 4%.

Vietnam? Double-digit, but So, so China, it's really, really, really. So if you're going to be produced or is it already, or still in outsource? We're doing, we'll use. We're at least,

make sense, for we're outsource. Because, fabric-pabriced all, all, all. We're not even reinvent the wheel again. In two minutes, in two minutes,

jellasin process of the mottuaten if there's if there's fatuant be laughing, ma. So, please don't...

So, please, don't... Because it's... Okay, okay, okay. Spatul, the component there, upper. There's lining. Upper is the part of the

side of the bottom, the lineing, the back in-soul, that's the part we can't, there's out-sol, the out-soul,

or the way, or can be said soul. There, also, there, maybe, mid-sol, in the back-

the part-in- component-in- this, is the specialized. So there's a fabric that's, for the case

of the skin, that's upper, right? Cotton, yeah, for textile, upper, and then,

there's, there's, there's, lining, basically, from the skin, or from

textile also, and there also, the different, from TPU, from plastic, and many,

many, from rubber, natural rubber, TPU rubber, mace, and the, process it, this,

this, This is a lot of design, from design 2D, 3D, everything, then, it's it beceahed from pattern. So,

from the master pattern that's okay, there's a object called shulast, that's assets of the brand

spatoo, it's going to make a lotcog to make prototype. Yes. Shulast is asset aset

our set, we're, but, the set up, the, bent up, the stup, the stout,

So, from the pattern, then we're going to and then it's like, it's a bollah. Now, the polanding that, we'll, we'll use

the color, the polandes, there's, it's, there's, there's, there's, there's, some, there's, some, some, some, some,

some, there, some, the, so, it's, so, so, so, the, so, so, so, so,

so, so, so it's pattern, then the shoe, be assembled again, then after that shuless that was put in

pattern, then then process to start-in-ke-to-outsole. Nanty out-soul can make-machmachemps, there's a shape that

the shape, there's the form the sole that the jade, processes much-machem-machem. What's the real element is emitting carbon

is an over-biasel. Yeah. Talk about to go to, wow, that's that's really amazing. Yeah, you can't think, it's environmentally friendly. Yes.

Culturally enriching. And what's, what other? Yeah, one part, do something good, this is fact, it's really, in industry garment and footwear, if not the, if not the world,

70, 80, 80, 90, 90, 90, in industry this, 70% of the woman. And this industry that glamour, sexy, fashion. But, the people, people are the most underpaid workers. In one of the most harshest environment. And sometimes, treatment's not bad. You can see a case in Bangladesh, Rana, building, collapse, and

other than, what, yeah, there, there's something that, It's like not, not, not, not ming. Yeah, right? With glory Yeah, this, this, this,

why can't be like this? So, we're as a outsider can, be better, not, so, so, in our, so, we're, putting social good, it's also important, so,

we don't, too, dealing with vendors, vendor, and that's not, take care. And, and, so, so, from, from,

partner partner we're out-sourced. So the factory scale, that's public, that that's been doing great job. They're doing a great job. They're standardized. They've got certifications name ELO, ALS, sorry, from ILO, International Labor Standard,

from ILOPB, Amdall, it's all good, but, can, the more, the middle and, small, and small, MAM and Pop, UKUKM. This is 18,000, 18,000 ICM, industry

small-med-and-de-spatu. And we think how, so, they can't, alleviate. We'll try, and it works. Because as simple as they don't know a thing about agility, Kanban process, Toyota,

process Kaysen, they can't know. They can't know. So, we can apply. So, so the way to produce the shoes,

how much money, better than have raw material than than the same practice, practical practical

practice. We try to trypin in a scale micro, without investment, how productivity their productivity they're making.

But, but we must have a commitment between us and we're because the factory, can the most important

not the volume good, but the capatuation order. Not a problem, production 1,000,

but don't putus, So, don't. So with we can't guarantee, it's able to with financing from the external,

which was produced maybe 800, a month, tibetubes, two-three-five, without penamban anything, just to make

the way the work-a-carry that's a two. That's interesting. If in jewelry, that's difficult is sustainability the nambuant.

Because they're artists, right. Yeah. And, to make jewelry, it's not gampen. Begit-krent-baked, think, yeah, yeah, the month he, mancings a month. Hartle-n't.

Because artist, can? Artisan. There, not, is, unsur-un-sure like that? Because this, kind of craftsmanship, yeah, that, like, it's, need to beaughtistry, you. That's risk, right? Resico business, right?

Because supply side of the supply side of the need, if you're going to stop production a month because to gamin or what, what, what, what, whosing. Yeah, yeah, yeah. Yeah, right if it's in the world, robotization, fabric and, and, and, if we're going to get in the small,

but if we don't know, say, how much the way. Hello, my, and, thank you, so, has been a setia endgame. Check release the new from Future Narrator's merchandise collection and docung to continue

to make idea the idea of the other narrator, narator, narrator, kren, and link the masonan is in description. Now back to the show. Terestranged, I don't know,

because it's been issue with this, yeah. Why, industry that's great, It's really, at least in the area Bandung, it's

not able to be not big stay at the same stage just. So, even what we're kind of a little sadenka,

generation muddain't the generation this, this, this, butahel, hardly preserved.

So, the son, man Bitcoin. Nigh, BAPA, seven-gime every day, wow.

Or, or playing Or something. Yeah, yeah. Okay, la, this we're just to cupas, let's gopas, I'm going to golly about productivity.

You, do you only just a pull-a-pastang per-bun. Now, it's done about 100,000, pass-a-buck, a-gut-a-tall. Total, the number of pasang-spat-o

or produced 70-jute. Right, right? You know, it's just 1 per 70 or 700? 700, right? 1 per 200,000. So, this, can, upside potential is this,

gila, really? Yeah, and this, and this isar that'ser very balcanization. Ibarred kata, if we're going to play in this, people are going to play in the colam,

right? Yeah. Yeah, right? Yeah. Segmenting is, it's already, yeah. How much for you

we can scale up from 1 per 700 to 4. Now, that's, cost is to jagged, productivity has to get into it. This, if I'm uncouthicitiveness in Indonesia, rata-rata, only $24,000 per-one per-one,

for $2,000 per year, 24,000? Singapore,000. Singapore has $170,000. Yeah, from that, we've got to look at, In there, we can look at we can be productive. Upside is still too? Yeah.

Yes. If we're as productive Singapore, we can make five, six, in the same time in the same. Dibanding one of the one of the time in the same. Now, that's, it's been better, from one-juta to five-juta-spatue. Yes.

Only with the up productivity. Only with the increase of productivity. Yeah. No, it's not in the Pansa Pasar. This is domestic. It's not to international. And if we can beaute in that productivity

our productivity, than Vietnam and Tionk, our gregnative, our more competitive. We're more ungul. We can be able to be in segment A and B. How that that's the dream, that's the dream.

Step by step. We have to do it strategically, step by step. number one, I'm some people some people, this is how much to make sure in the industry

from the industry the palacu, we're the brand, and the industry the penchipana, because we're in brand it. So, really,

we're going to optimize in the baguance as efficient maybe, at the end up the demand too. At the end up.

At the end up, the brand new, brand new, production, that we can make in productivity, so we can make sure, so we have secure in demand it, and if you look at trajectory,

it's actually, if I see how I can't look at, if we're going to commit, so long, if it's been so momentum it's already, we outsource to the way that more more. To be true, if you're making, we can make in there, we can make a spot, cost, cost $30,000.

In here, how about? Yeah, I can. Yeah, more than. More than that. More than 5 times, lipped. Masha-oh. With quality that's just same, maybe.

Okay, now I want to ask. You're going to sell is, do you know, is the unit of the part of the demand? Dimmine's already, right, if it's like if you're

if it's one-gutte-up, if you're going to get-tanked all, right? Right, right? Right, right? Yeah, right? Brand, there?

No, there? No, there? No, it's been part of export. And, that's one of the statement, and, that's one of a brand local, one day, to be

man, that's nother, that's moment moment that I'm going but, but, s'gaj we stop, don't, because?

Market, we're sexy really, I'm going to make up. Yes, we're going to win. We're going to, we're still, we still. We're still, we're still. What, thresholds?

That's $700,000,000 pass. Number one, market share leader from statistics that I've seen, just not own 2% from market. So, market leader. Market leader only only only only only 2%. Not like automotive, that's itung, won 30%.

No, no. Inherently, brand that, I mean, inherently, industry is fragmented. It's just per 7% of 1%. We're still... We're not about it.

I mean, I mean, it's still, it's really, we're really, we're maybe we're gonna be some, we're gonna befriendly, we're, there's a amount,

when we're gonna, we're gonna, uh, uh, uh, uh, uh, uh,

uh, the end, segment we, we're, the, Priya 25-35, work in in the

city of public, urban, internet-enabled, and the 30-juta. That's the par parer-d-

pro-do, specific, that we have we have to people, is 20-0-200 million? Or 2%

from model foodware? 2% from market value. Not, right.

So, market foodware in Indonesia is 5 billion US. Okay. with fashion, with apparel, to be 15 billion.

So, the main the main thing, only, it's really, only, it's really, we've been the other times, this industry that's fragmented, everybody can participate, everybody can win.

It's not winner takes all. Like search or right-healing. So, this is, so this, it's a chance for people, to, go-in, to, join, together. It's doable.

It's doable. Everyone can do it. Lusian Technics, if you know. But, 2% of $5 million dollars 100,000 dollars. Yeah, it's one of the... You know, kind of the...

You know, yeah, like, yeah, like, you, within reach, the tipping point is there's a... Garis finish-neem-in'n't. Yeah. Cuman...

Yeah. Don't... Don't mat-in, too, HP. Don't man-man. ...baru, after we came to... ...that we're...

...how do we explore Southeast Asian market, how do we explore Asian market, Because if you're model for production, for high-spec just we're all. So, for quality, that, not really, not really, there's not, there's not people who, maybe, uh, a bit more p-de-near-ne-ne-he,

like we're, who we can, we can, so one day, we can't, just be able, so, you know, it's, but, um, am I have to bring, barren, so, ma'am. Let me ask you a philosophical question. What makes you happy? What makes you happy?

Can you answer me philosophy, yeah? Well, happiness is a skill. It's a state of mind. It's not something that's something to be achieved. Happiness is, so, I guess, 2020,

makes me make me more wise. When I'm going to be mad at 2020, we panic, right? Say no more. I think we all. I saw the webinar of Pagita. You need chief worry officer. Okay, who who are chief worry officers?

All right. Wow, that's I'm too. Tuva, too, two years. Yeah. But, we're more in the way that. But, they're going to be in Dever Network. So, we have many mentors, who, who,

great entrepreneurs, then there, and that. This, this, how, this, man, And we've ever had ever ever seen this. So this is a test for us all, we're, let's enjoy the right. Let's emerge stronger.

What's important, live just don't even die. That's just, it's just so much, it's a lot. So, it's a lot of, so. Al-hmm, we can ex-us and can rebound, now.

It makes us... So, so, so, so, if, if, it's a state of mind. That's that there moment we're not happy, there moment we're happy. But there moment that's really fulfilling. Maybe that's it, it's really, well, again,

the family is matter really, for me, so I think about family really rooted deep in my heart. There are some moments that's really fulfilling, really, that's fulfilling, really. The first, regarding my crew, my team, I love them very much. rather than I'm nothing.

They're people who can be able to say not be employed unemployable gang gang, gang, young,

people, people, if work other than other, maybe not long. Fiercely, highly independent

thinker, very creative. It's not not easy. That's, maybe, culture we're that's, maybe,

culture we're, We're who We're in leif, some people who are We're not doing culture Not for everyone, but if you like, if you like, If you like, if you're like,

if you're like, we're Netsune, we're gnatum, we have animals, we say, yeah. We have baddak. We have got, we have Gorilla, we have much, so, even spirit's different.

So, when we're looking them, they're, from we're from, we're from, from, It's very, like, like, it's like, like, it's like,

it's like, it's kind of one, one, can handle warehouse that's that's really moment that can't

be used to it's very fulfilling for me. The second, maybe, you know, very egoist at a side, we have had

idea, idea creative, we're, we're, we're musician, have idea creative, tarot in the gambar, meeting in, siang malem,

really passionate about project in it, put our heart and soul, jowal, dole, jala, some, that's happiness. That's a feeling,

that's happiness. Dibayer, brawant, I don't want to nuker. Because I like, "'Man, I like, "'Mas, that's bro, I mean, I work really, because I like that, it's really

moaned on the women who's happy, really. I used to gamin, when when, when, when, when, people, they're going to put,

maybe $5, can, sometimes, $50. OK, okay, but that's not that can't be calahed, that if, when when they're not going to

do, oh, that's not there, yeah, yeah, right? It's different. That's not it's not to

do want to yes yes and I'm what the chankirn't because godosome or

god bodeo am but there but there there's there yeah yeah

that's yeah that's yeah but but this I'm like I'm that I'm

discussing you with with partner or with with that

kind of different not too not too convergent I know. I know from the first of COVID,

you've got to give a lot of webinars. Yeah, many of the pesans that I try socialization. But I see, that, organization that's great, that's not at level of the Pimpinpinpinan, but also in the middle and in the bottom. It's conversation, too, to where, divergent. Okay.

It's more than it can't where, it's more than to bring upheqan, or creativity, or innovation. Banyar, many of the other convergent, so conformist. Okay. Tuan-o-law-a-cichan-a-lawful. That's there. Okay, understood.

To see, if the way that's the way that's the right but if the direction, yeah, nungs-sup, yeah, because not there's divergency. What do you think about that? We're doing that.

We're doing from someone, I'm I'm not really what I'm, but, especially in the industry creative. I think the best leader is like playing, being a jazz musician. Yeah, yeah. Not being in orchestra.

That's all Miles Davis, man. Miles Davis, exactly. That, that, we're, we're both, maybe, from our from our school, I'm not the alpha, we're not the typical leader.

We're not the typical leader. We're not been reorganization. Jabbatan the highest is the headst, class one, SMP, that's just. So we're two type of, that maybe, if there's people, yeah, there are the type of this, that we're partisipan,

just, we're just, we're, we're, who's who, we're who mubed it. We, that's the job. So, so, we're the organization, we're not there's no same. So, we're just getting jailed in the organization. We're just like to harmonization and things.

So, at the time we're giving, what, yeah, the time, to, what, yeah, to be able to, for, man, to be given, not there's no, the buck stops here, okay, I'm the decision maker. What kind of leader I want to be, you know?

Oh, my shit, how much, yeah, right? Yeah, right. Yeah, right. Yeah, right. It's just the only one, it's a learning journey, it's a transformative journey. I'm going to be able to be it. It's just, it's just a little bit more than it's just a little bit more the power of collectiveness, and we're just to decentralization.

The people, people who, not want to do not just do, not want to be really, did dictate. We give them, okay, this is our vision, this is our big vision. This is how we do things. Please make a lot of mistakes. That's how you learn. I don't know anything. We don't know anything. We're also not too.

Wow, yeah. Decentralization. Yes. You've been bached, right of lifetime. Right, old lifetime. Yes. Yes. Because.

The other thing, it's kind of back to centralization. Oh, my God. The main thing. The new. I don't know. Update. Oh, this I have to say, reference I have checked back.

But, it's, it's, this, this industry, can moving very fast. Creative industry, technology advancement, and it's moving very fast. We're not know, sometimes. The ones who are really, the ones who are the same in the labang who know. They're team my in the fabric,

who are there with customers right, in retail, or even in online, in where, everywhere, all, team marketing, they're who are more who are more than, they're more, I'm going to be, and asal, first,

the skill has to be able, yeah, potensiness has had to be. So, it's really, so active, first we're at least in, but, after that, give-upacquashity, and, give, what, yeah, can't be able to beck,

I make millions of rupee, and that's why I'm here, so, I'm here, so. So, um... What about me, man. A lot more. That's how you learn, Gantan. That's the best way to learn.

So I believe, I'ma. Jazz Musician. Let's make mistakes. Decentralize. Bring all the creativity. I don't know anything. Let's make a harmony out of this chaos. Out of this mess.

Let's make a beautiful music. That's how we operate. So, the, people who we recruit, and it's up, and it's true here, and it's true it, and not-tahed, not like,

with it's like in a lot of usually in there. Sometimes, Kekovini, it's, be orchestrasican, so,

so, yeah, can, yeah, it, it's, how, harmonization,

in, one, and one, And okay, we have, there, there's one book we've got, that we've got to becha, Shudok. We try to cupas,

what's the meaning of Shudog that you see that are manifestation in Brodo? Yeah, yeah, yeah. It's a must read in the company, we're, every C-level, it's to have to be each time.

That, it's, Manifestation, what, yeah, mimpie, mimpie, parahs, too. Shoo dog, it's like, uh, manusia, manusia,

that's been interested and passion to have the of the spot. And living his life on the art of selling shoes and making shoes, it's a different type of human.

It's like, this is my cult, first, that, that's, maybe, the, maybe, there, I'm, I'm, I'm, I'm,

, I'm, I'm not even remember, like what that's paragraph, but there's a moment Phil Knight, CEO, co-founder Nike, it's very much very low-draud, stress,

and they're looking atidas, and Puma is like a giant that they cannot never touch. Look at them now, number one. So there's process that you, philosophy just do it, You can achieve anything.

Luck, there's been kaki it's, like, we all know, luck is preparation and opportunity. If,

if Nitsuka not nekat them... Bad, the nashik. He's been... He gave exclusive. Yes. Trenata, he's

boonged. That's... But, but... But, you... Filna, you, ... ...you're...

... ...you... Or executive? He's, he's pragmatic kind of, he's a accountant. But,

he's not, he's when he was already lullus? Serving in Hawaii. Yeah, yeah. To be Bali, to Thailand, then to Japan.

Yeah, like, like, like, like, like, a personiman, like, maybe,

yeah, maybe, yeah, maybe, yeah, he's, maybe, he's,

and that's, that's, that makes Nike maybe can survive So, so the combination process and artistry. Yes. He can balance.

And, bercalikaze, it's not about me. It's all about these Mitzfits, four or five people in the awl and it's based on Nike. It's, uh, I'm, it's still far away, but... Yeah, never say never.

Never say never. It's very inspiring, really, really, uh, We see, we see, we're sadder that it's never an instant process. That process, they're not able to pay supplier, can't lawsuit, not can't payer gage, that, it's, we're really. It's really, it's really.

So it's really, we're not really, we're. And, yeah, it's one of life-changing books, wow. And every time, the level has to be able to be. It's always wadip, because we're there's bucco that required really, oh, bache again, watch again. We're saying, this classics that are probably relevant,

and I'm going to be able to, man. Buccoing that, sir, yeah? We've got, oh, why, the, macknainty bit, kind of. There, there. Bucco that I've already, maybe 10 years ago, 10 years, I'm going, I'm going to, I'm

take it, I'm back, I'm the fursirn't. Yeah, yeah. For what we're Shudog, it's a mess. What book what other?

What's Kna? The book? With the GEROD. There's a name name is delivering happiness.

Tony Shea, al-mar-hum. Orang-smat-com. CEO Zappos. He, Jolansmato acquired by Amazon,

but what's interesting, he's, the customer service and company culture. That's also really good. profit, passion, purpose

that's, it's, it's, it's, it's, in the first, the while, it's always,

it's, something that's something that's something that, we can't do, we're both, Ike,

competition, entrepreneurship, not ever a job, yeah, who's who want buy the

money, so, so, so, there, there, there, we're,

we can get into the client customer we develop relationship through customer service

that's people, that's people, people, this brand from bandu, not jettas

with look, just, just, this, this, money, they trust us,

we'll back in. But to be able customer service this, we have got to be

the company culture. Yeah, that really, it's really make it's going to get back.

If we're a gaser, guesser, we're going to get sales and profit, cutting costs, bach again,

okay, get again. It's okay. So, okay. So, okay. So, we're in to stay true. I'm still

still, I'm still. I don't know. I don't know how much. Psychie-n't too, there,

98% of shoes transacted on in Indonesia. Has to try offline. We're still 2%. How much? How much we're doing it, how Brodow to do you can dole can do without advertising, without marketing, a Tesla,

yeah, right? Elon Musk. Zero, advertising budget. GM, Ford, Chrysler, each of each one, between hundreds of a million, and million dollars, a year.

Wow. Hany on marketing and advertising. You ever think about that? This, maybe, we've got segment we've got to go on the market, okay, okay. How, this, to the front? How, Brodo,

can make the payalance from 1,000 pass-a-to-month to 1,000 to 15,000? Mm. Passing. And then-marketing, marketing, but.

Wow, that's really hard. But it's really, so... Yeah, maybe you need more active on Twitter.

Has many people. On the Twitter. Yeah. Talk. I'm going to say, I don't know. This is industry that

must be pushed. Marketing to be element industry this, because it's brand building. Brand takes a lot of time.

But brand brand new, I'm not know, I've got to test, I'm random just. Yeah, yeah. 100%, people know. Not every one is a buyer. But,

10 people I check, and I'm just making me happy, but. I'm not trying to make you happy, but, you know, by saying that, but, this is fact. Yes. I'm... Awareness, it's really not

hard. Mn'tciptaken awareness, not too. What else? What else? Yeah. Game changing. Pagita, do you? No.

Please make one, but... Ha, ha, ha. Ampun. Spend one hour a day. Just to get the feel of... I'm out of... ...I'm matty-matian to ...nellipathean,

...notes... ...their... ...the other than... ...the ...and-in-g... menungu TikTok of you, this. This is a little bit about social media.

Because that's the only opportunity I see how Tesla became this big with, again, social media. And the amplification with old media. Because we can't get hangout a lot of people

cross-border instantly. Grat. Gratis. Dibayer by advertiser, of the business model is an icon, but if we

we're even putting content great, content is zero. Now, the difference Instagram with TikTok is, and social media and one,

using social graph, one, using, name, interest graph. Social graph is, followers you're what? Followers you

what? What? What? What? People are, rebukes? People are rubekut-rebutt-an to have followers.

This social media new, not peduli followers not not have followers while content's

good and algorithm and the algorithm and the algorithm that's okay, can be three people. It's,

because, that's, that's, that's, that's, exciting, excited about with

TikTok, and that's why meta-stock a bit of a little too, but, but, but,

but, but, there's also, the issue, also, amplification, the algorithm that's more good,

manhance behavior that's good. But, the way I'm how we have skill the same way that's

badot. Skill storytelling that's amazing. The first, have a product good, the thing, are cool.

Tesla, the barang, even, really, and it's delivered with different. Not can't

do the way traditional. With an email, that can't. Brodo, can be partang-javent.

Just, yeah, it's more na cappeda, maybe, be can't know can't paralleling proletop. Yes. Can, social media is... But, budget for advertising or marketing are what? Yeah, we're not too,

not, we're going to get into our 10% from gross sales. Yeah, if you can eliminate, 10%, yeah, bottom line is even, even, even, even, even, even, even, even, even, can, for R&D or what.

Yes. Yes. That's the dream. More it's more than democratization either. Yes. We're looking the basis

I got, agga, get over, yeah? No, about, advertising and discount that in industry

we're like alcohol and drugs. Dopamine that can't be hindery. Yes, yes. So, so,

To, naik in budget advertising, sales night. Naiking discount, sales night. Like drugs and alcohol. Nanty, it's addicted. If too addicted, many brands that used, now, now, now, not there. Because addicted to discount and sales.

And they're blind spot there's much. They're not going to keep trend. And then, it's the pleasure. Not, not back. Disrupsi, dislocation. Like codoc that's

So that's slow-la-lan, but there's that's over-night to pass it. Oh, yeah, yeah, yeah. And that to makeurangy

the intergantunging to the discount to, but need to work. I must agree, we're not who's not that's

but at least have been plan, plan, step by step. If we're If it's just to be changed, shift it, then, sales is not up, pa. Plans, but that's a dream.

Ilang can prove it. Yeah, he's a planet that's... Yeah, it's a planet that, for me. But okay, now, 2004-5, how, I'm gonna ask, two, so, how Brodo, impositioning her,

to do you, to your, or you and co-founder you, and then, So, in the way of the industry creative, this is how to how you can be able to put on the industry creative

so that this is more much more than more than in 2004. Yeah. Maybe from brother-dur-dur-dur-dur, yeah. During the pandemic moment, there's one moment that, like, eye-opening for us, very stressful.

We're very stressful. We're so much be contemplation, many of talk, and this it's really to think that, what kind of legacy that we'll give,

when we're not here again? When we're not here again, when we're not in here, we're going to dishing, and that's, we're not just for, economically just,

not just sales and profit, and payshadow, good, expansy, but, but, We're not really that's It's really that's

important for us to be able to be able to be. Especially, yeah, the time, eight, and six, then, the world like what we'll take to them to, at least. And,

if we talk, climate change, and, and, there's, where's the role in foot, wear and fashion? Yeah.

So, we're a lot. Trenata, contribution industry is quite big, 8% for emission for the foodware for the data

the data the time, I think 300 million metric 300 million tons of carbon dioxide emitted by the foodware industry.

That's a year. That's 20% from 8% that. And, And we talked about supply chain, all of the process is emitting carbon. It's kind of thing, but in context, a year, 135 million tons that's terminated.

35 gigatons. Gigatons. That's a lot, right, right? It's a lot of carbon. And we have boom-warkto, this. So, role in fashion and apparel industry

are in the manner and we control what we can control just because there are an energy, so on the industry fashion is what like what?

So, there are points of course we're going to be important. That's important. That's, we can give contribution positive,

to the world at least we're merangangang brand, brand local, and, we're trying to try,

we're trying to, so, The first, we try as possible create lesser harm for the Earth. How do you curation the barqueen? First, we always have to explore alternative. The spathing I've got to make, this is from jamur. Wow.

100%? This is from mycelium. This is from soul, soul, brodo, that we grind and we've done soul again. Okay, recycle. Recycle. or the basing up cycle, the bassetre.

Yes. Still prototype. This is a prototype. This is, in theory, can't ganteen leather. The emitting carbon is also many,

industry peternacle. It's more eminent. Yes. Okay. So, it's more ringan. Ha, ha, ha. Yeah, ma. This is one of one

One of one we try to do. This innovation from friends. Okay, so theoretically, it's been. It's a trending from fast fashion. From fast fashion. Yes. So, yeah. So, it's...

So, it's... Yeah. ...atashnya, you can be able to be able... Yeah, it's a lot of... ...dary jamour. ...and it's been many people, junior junior in ITB. There's...

There's many, yeah, which... ...manying, yeah, that's actually a little underground, they're more more than more than than this. So,

this, we're in the next three, five years, we can see this happen. This, this, this, the country has really, with this concept, and they're willing to, market's willing to buy, we're charged, this $300.

Easy. It's... Costs is $3. Consent rasea. It's just, really important. So, we're trying to... At the back of Cibaduid. No,

as if we can't, we can, we'll, backy, back, like. Then, maybe, industry, mostly, from the side, we think, dampac, as far as,

what name, sustainable, it's, that, it's, it's, the end-pendix, simply, simple, and this can be done by

people, by many people, and many brand, back. Has, must make makeir- making, fast-fashioned

is a, It's a new innovation business that's an net negative for environment too, really. Fast, yeah. But use, it's already used, it's really, right. I was, yeah,

I'm going to, the young, people, with my own, with my own, the kids' my own, to be their, they're not not the abatown, but I'm going to buy used.

It's a trend. It's a trend. Yeah. I'm going to the thrift store. Yes, true. Yeah, right. But, now, it, and the name's not

a trip store, like, to, make the name, what, like, yeah. Oh, there's brand. Yeah, yeah. Yeah, or what, or what, or, or what,

but, they're, they've been able to buy, branded, but that's been used for the month or or several and, and properly curated. It's one of the future

is there. Backal to that. Yes. Seto very. Yeah, right. I agree. So, yeah, if you're going to industrialists, industrialists

that's big, they're just, percapance is, circularity. Yeah, right? Circular economy, yeah, that, if, I'm in terms of,

use fashion. Yes. Memang of, that, sir, with fast fashion. There's a startup from China, name's Xi'en.

100 billion U.S.T. Valission. Use fashion? No, fast fashion. Wow. That's, that's,

not an musu, yeah. On one side, we want industry, used fashion, recycled sustainable fashion to Nike. There's this

startup that's been innovas it, they're not fast fashion, they're real-time fashion. That's not negative for environment, so, so the issue is

actually, the CEO of Patagonia said, the most sustainable fashion item you can buy is the one that you already have. That's right. Right me.

By better, we're longer. So as a bit more, we're longer. So, that's why we're doing people who, yeah, this brother I'm doing, this brother my, I'm 10 years, bro, do you two years, that's the future

that I want to see. Okay, pesan about the lingquanguang, yes. Pesan about budaia? Yes. How about? Pillar brand is one of the

cultural preservation how we can make sure we can make sure that's the element Indonesia and the culture in not just in

product but in all of our attitude Indonesian hospitality and all the element brand we have always there are

really very from Indonesia again about talking about timing that timing that timeing that

this generation we're really really really hashtag local pride. Not, not,

who's not, oh, this brand local, it's more, but it's kind of like brand local, it's good, that's, it's, it's, it's,

that's, it's, really, so, it's, so, there, some, there's some of the characters that we're partankan.

Conto, in one of one of one design we, develop out-soul our, because at the, Rode,

really, so, so, so, so, so, so, so, so, How did it?

I don't know. Oh, yeah? It's not about. To market place. Search Brodo is the new more than more. We've got to have a lomba in internal team. How much of the design this is to try. Three-bun-two-bulan.

The most of the week, the most of the week. So we've got to bring up to design, two months, there's a false. But, like, design is the same. The brand not Brodo, but the design is mirro. First, is, I'm sorry, but it's so. But it's... Flattering.

Blatring, gila, you. Blatring, gila, you. Barang we're doing kwein. Yeah, it's, it's, uh, it's, uh, it's, uh, for segment, too, but for segment, brodo. So, yeah, if it can make, uh,

those brands, I mean, it's okay, like, and that, yeah, one is, how we can have original design, so we can develop, uh, Batik, we need to develop, uh,

intellectual property protection. That's, right? Intellectual property protection. Think about it. Yes. Oh, we talk about NFT, we can't about four-jamb, it's a thing. Okay, not the future.

It's the future, especially for brands. Yeah. The environment, and social. Social. What? What? What?

The first, how, we don't just go away, alleviate our partners. Poverty. Naikin. Kassi them, give them mindset that different,

uh, and give them mimpy that, eh, we're, we're, we're,

guys, who's, yeah, what's the they're making, this I'm making, yeah, they're not

they're not, they're doing that and not be able to and these people, they're not

numbers that this is, this is, they're not making up, and they're people, they're,

Now that's what keeps me at night. This is many that we can't get to. So, we're not going to go jow-jew-jew-bagnet. We'll look at all right. We'll look at our skills that we can't touch, partners, our partners, let's alleviate them. And the second, we're trying to try to make sure

to make sure that's shoe donation. So, it's the men, in the time in the Timur, it's still many people who have been 15 kilos, go back back,

not to pay spatoo. As simple as as, give a lot to them, not from their spatting.

But from the feeling of, okay, now I'm a student. Gear go, lenkap, me, got used seragam, using,

I'm proper, now I'm there's, so I'm, there's a reason for put to school. So,

So we can, we can't even make-en-masa-masa-mast. But simple of donating a shoe just can make the matter. So it's, it's a bit too much because how do we donate, how do we make this scalable, how do we make the business model works,

it's challenging, but, yeah, this, this is interesting, this is really, it's really, making we're getting a realer again. Social, the other, we're gonna What's a lot. It's very. The last, globalization.

Nike didirical, about 80 and 90s and 90s and that's global, right? Yeah, right 20-a-town, like, you know, exist, 11-town. In 200045, it's 33-3-tall.

There's no alesan, brodo, can buy by Miami, in Manchester. Manchester, in Stockholm, your hometown. But if you're going global, if you're not, if you're not inevitably, you have to have presence in the past that's not Japan, not in America or in Europe,

especially if you can exist in Japan that's very competitive. Yes. Many who's more competitive in the American. If you can exist in there, can survive, can thrive,

sky is the limit. Leave that. Yeah. When will come out from Indonesia? When will come? After the joling, in Indonesia? In fact,

we've got. We've got to be discussed. Can I keep it a secret? Okay. But the intinia, not long, like. We can't look, so, like, finish line is still. If we're like, we're gonna'clock.

Oh, yeah? I'm, I'm gonna'n. Mast, but, I'm gonna be able to-as-a. So, it's, it's already in domestic market, yeah? Domestic market, that's already can't, okay, like, okay, the racemesanagely,

challenge is, like this. Scaling, production, manufacturing, it's one of the hardest thing. And it makes it interesting for us. It's not like scaling software. But this scaling manufacturing is too hard. That's why Elon, until now, still still stressed, like,

the life. Upscale manufacturing, it's hard. But, first, we're simple just, because we're just a reverse engineer a little. Market is there. Market growing. capability to make

product that's not not a narration that we're we're looking with fact that we can so,

so not jargon just. So, don't buy, but I'm about, it's just being,

just take time just just the challenge is business model how we make it works, how we scale, how do we finance the company,

how do we finance the company, how do you know, but it it's already we've already clear we're seeing we'll see

we'll start we're going to explore we're going to go back to be in from zero

again to see that's acting like a startup like a slow-plan and we're making

dream we're a market partungan $7 $7 $000 yeah not

important how we we can't be able to be able to get to get to talk in Jember,

in Rote, in Ambon. We want to, we're going to be there? We're there? No, no, no. There's been. There's a day of it.

I'm going to be able to beaer. We're going to beaer. We're going to, one of the one of the one. Never, do you? Not ever. NTT? Papua.

In the Pulau Seru. We've ever. We've ever given to that? Wow. Onkos kirmen is 180,000. That's the power of internet. But we think there's there, there's to-kones. And, really,

have product that's as far as pricing, and as far as pricing, as far as, what. Mimpy our tip of Indonesia, there, there, and we're putting, we know. We want to see what,

industry, spot. Indonesia, is it's a world-class is to know in the world global. There's industry like German, with engineering and everything, China, with, whatever, U.S., with all the same, which I want to see,

because I'm a person-spatoo, industry we're known as to, oh, Indonesia, it's the emerging coolest high craftsmanship, sustainable practice, manufacturing country, which is world-class, so, so, so,

branding industry, there element that. Oh, yeah, this is great, yeah. And potensiness is there. Because I've been here 12-tawn, and I see this, this I'm looking at this, this, is that. Yeah, it's just, I'm going to be able to join, just, I'm going to be more than more brodo,

in here, in Indonesia. I'm not, I can't even, so on. Yeah. It's kind of. Barreng, barang. You'll get there. Amen. And we'll doa in.

We know, we'll doa-in'amogh, I mean, we can. Yeah, not just too ambitious, but if it's been in the pastar international, maybe, start with dutas, dutas,

dutas, we're in all the country. Mm-hmm. Spatto it. Nanty, we'll be, we'll bisikin. Yeah, right?

Yeah, right. Yeah, yeah, yeah. I wish you luck. I wish you luck. Thank you, good. Thank you. Upward and onward with Brodo. Teman,

that's Yucca Harlanda, CEO and co-founder from Brodo. Thank you. This is Endgame.