Endless Thread - Anti-fans, online hate, and Caroline Calloway

Episode Date: October 21, 2022

This week, we investigate the rise and fall of online influencer Caroline Calloway and the bigger question: Why do some people love to hate? ****** Credits: This episode was written and produced by ...Grace Tatter. Mixing and sound design by Emily Jankowski. Ben Brock Johnson and Amory Sivertson are the co-hosts.

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Starting point is 00:00:00 Support for endless thread comes from MathWorks, creator of MATLAB and Simulink Software, to design and develop engineered systems, accelerating the pace of discovery in engineering and science. Learn more at Mathworks.com. Support for WBUR comes from Is Business Broken, a podcast from the Marotra Institute at Boston University that explores questions like, why is innovation in healthcare so hard? Is ESG just greenwashing? of course, is business broken? Listen, wherever you get your podcasts. WBUR Podcasts, Boston. Our story starts today with some viral pictures of a very dirty apartment. It's not mine, I swear. It's not mine. The first picture that I'm looking at, it just looks like a trashed, really like an abandoned
Starting point is 00:00:59 house. One of our producers, Grace Tatter, sent us these photos when they were making the rounds on Twitter and Reddit earlier this year. It is just filthy. There are papers all around. There are dirty garbage bags. These pictures were attached to a lawsuit, filed by a property management company in New York City. And they were suing the tenant of the apartment, a woman named Caroline Callaway. According to the lawsuit, Caroline owed her landlords more than $40,000. She hadn't paid rent in more than two years.
Starting point is 00:01:33 Looking at these photos, it was hard to believe anyone lived there. The floors and refrigerator were covered in grime. The bathtub was filled with murky water. There were piles of dust and dirt everywhere. There's one of the oven open, and there are a bunch of books inside, little red notebook-looking things, which is very puzzling. And the fridge, yeah, this is just very simple. sad. But while these pictures bummed me out, I seemed to be an outlier. Show me a Reddit page as obsessed with someone as D-list famous as I am. And like, I will,
Starting point is 00:02:19 I will Venmo you $5. Caroline Calloway is an Instagram influencer. Maybe you've heard of her. That's her speaking on a podcast called Going Mental last year. And she's alluding to the small bean snark subreddit, which describes itself. as a lightly moderated forum devoted to Caroline Callaway. It has more than 14,000 members. You've probably heard about fan clubs, but have you ever heard of anti-fan clubs? Small bean snark, which I feel like I have to pronounce it that way, Ben,
Starting point is 00:02:54 because it's spelled S-M-O-L-Been Snark. Small-Bin-Snark definitely falls into this latter category of anti-fan clubs. A thread about this lawsuit against Caroline on the small. all being snark subreddit, quickly racked up hundreds of comments. Of course, Caroline isn't the only person with a subreddit devoted to snarking about her. It's a whole genre of subreddits about bloggers, Instagram influencers, YouTubers, Amory. Yeah, yeah. Anyway, there are tons of these. There's one for Hilaria Baldwin, Alec Baldwin's wife, who infamously pretended to be Spanish
Starting point is 00:03:32 and has been called an identity hoaxer. One for the TV Baptist family with 19 kids. There's one for bloggers that has over 100,000 members, and posts featured snark threads about all kinds of famous people. But we're going to focus on Caroline, who first began her journey into D-List Celebrity in 2012, when she was a student at Cambridge University in the UK. Back then, she posted lots of pictures of her mid-leap in floral dresses or with flowers in her hair, talking about how amazing everything is in Cambridge.
Starting point is 00:04:10 This is a whole zone of Instagram, right? One that over time has inspired its own referential art, like the 2020 song by comedian and songwriter Bo Burnham. You can hear some of that energy in this clip from a daily male profile of Caroline in 2015. 23-year-old New Yorker Caroline Calloway moved to prestigious Downer, in college a year ago and has found herself swept up in the thrill of her new life.
Starting point is 00:04:56 Oh my gosh, I live in a constant state of like embarrassing excitement here. Like my British friends have been forced to get used to it at this point because it's clear that this isn't going away, that this wasn't like a temporary freshers weak condition. During her Cambridge days, most of Caroline's followers seemed to really like her. I think the strange thing about my followers in particular, is that since I'm writing these really personal things about my own life, in the comments, and especially the emails, they'll send me these really personal stories about them, too. I mean, I don't think I could write about such intimate stuff if I didn't think about them as friends.
Starting point is 00:05:39 In the early 2010s, this kind of influencing wasn't just friendly, though. It was making influencers rich and bringing them from the new media world into the establishment. media world. Caroline signed a book deal with a major publisher, McMillan. It was going to be called and we were like, and it was going to be based on her long, effusive Instagram captions. It was worth half a million dollars. She started putting together events for her legions of social media followers to hang out with her. She was on the upswing. But at some point, Caroline's comment section began to curdle. More and more people seem to be clicking, followed just to make fun of her.
Starting point is 00:06:28 You know, they hate follow. And they found a home on these snark subreddits. First, there was just a thread about Caroline in a sub called Blog Snark. Then her threads got so popular, people had to create subs totally devoted to her. And thus, Smolbeen Snark was born. So called because someone once called Caroline Smolbeen in an Instagram caption and she tried to reclaim it. Can I just admit I don't know what that is? It sounds like...
Starting point is 00:06:58 It's just like small being, but it's small because the internet talks weird. Is it like people who think that they're adorable? That's what... That's where my head goes. Yeah, yeah. Okay. All right, cool. We're on the same page.
Starting point is 00:07:12 Yeah. So anyway, the negative posts started to roll in. She's got Homer Simpson beat in the lazy department. How did she go downhill so fast? My soul has departed my body after being... squeezed out by the cringe of reading these texts. This all culminated in the thread about her apartment, which was posted just this past March.
Starting point is 00:07:40 It's one of the most popular threads on the sub of all time. The title of this thread is, It's Happening! This lawsuit seemed to represent some long-awaited come-uppance for Caroline. But come-upins for what exactly? What makes Caroline Calloway such a villain? Besides trashing this apartment,
Starting point is 00:08:03 what did she do for so many people to take pleasure in her legal woes? What was her scam? I'm Ben not Smolbeen Johnson. I'm Amory just learned what Smolbeen means Siebertson. And you're listening to Endless Thread. Coming to you from WBUR, Boston's NPR station. And today we're asking, why have so many people spent so much time snarking about Caroline Callaway?
Starting point is 00:08:36 And how do these online communities built on snark bleed into life off the internet for better or worse? So Amory, I don't think you knew who Caroline Calloway was until we started working on this episode. Is that right? No. It sounds like a fictional character in a, you know, like Caroline Calloway goes to tea. Yes. Yes, it's true. I sort of clocked the drama around her. Years ago now, there was like one week where everyone was talking about her. Like everyone, except for me. Except for you. I'm not sure where you were that week, but maybe you were on vacation.
Starting point is 00:09:33 I was off the grid. While Amory was off the grid, Caroline's one of those people who went so internet famous, so hard that she almost became a meme. For a few days in 2019, after years of building herself up into an internet influencer's celebrity, she basically flamed out. And if you're extremely online, you've probably heard of this flame out. Because those who have been paying attention have found a lot of issues with Caroline's rise to internet stardom. It's definitely part of her brand to just leap into something without any thought or work and kind of just say something is going to happen and then assume that it's, It will just because she's spoken into existence.
Starting point is 00:10:22 That's one of the moderators of the Small Bean Snark subreddit devoted to Caroline Calloway Snark. Her username is... Dun dun... Dun, dun... Dun, dun... Dun, dun, dun, dun, dun, all right.
Starting point is 00:10:36 In the future, we need to at least degree on a key. Nah. Her username is Jaws theme song plays. Jaws for short. I am 27. I live on the East Coast. In real life, I'm just a normal person with really weird hobbies. Chief among those hobbies, snark. Jaws stumbled into Caroline in 2019. It's kind of hard for you to remember when you first discovered her, right? Yeah, I mean, it was definitely the Twitter thread. the original Twitter thread from
Starting point is 00:11:19 I want to say her it's Kaylee something Donaldson Kaylee Donaldson is a Scottish journalist who hate followed Caroline and in January of 2019 wrote a very viral Twitter thread about how Caroline's quote
Starting point is 00:11:33 creativity workshop tour fell apart Caroline had put together these workshops for her followers that you could pay for but then things went very sideways When Caroline first sold the tickets to these workshops, she promised homemade salads, personalized handwritten letters for every attendee, little mason jar gardens, and orchid flower crowns. Yeah, this is the part that I remember, Amory, this moment when it all fell apart.
Starting point is 00:12:05 She ended up selling the tickets before she booked venues for her events, and she also didn't realize how hard it would be to make all of those salads. in all of those little mason jar gardens. Salads, man. They get you. Anyway, Caroline ended up having to cancel several of the tour dates at the last minute. And for the dates she kept, she asked people to bring their own salads. Not a great look. And apparently attendees didn't get orchid crowns.
Starting point is 00:12:38 They just got one flower for their hair. Oh, boy. I was told there would be orchid crowns. Caroline wasn't the only one flaming out. Scammers were a hot topic in 2019, especially scammers and influencers combined. Remember the dumpster fire tropical music and influencer event, Fire Fest, and the documentaries about it?
Starting point is 00:13:04 Guests who paid thousands of dollars for the ultimate luxury getaway, instead were stranded in waterlog tents, eating songy cheese sandwiches, not a model or musical act in sight. As the discourse about an empty, messy, scammy influencer economy erupted, Caroline was briefly a main character. A close friend wrote a tell-all for New York Magazine's The Cut about how she ghost wrote many of Caroline's captions
Starting point is 00:13:34 and was supposed to write her memoir. Caroline had supposedly lied to get her book deal, too. Other, she'll do anything to be famous, kinds of details started to come out, which made her perfect fodder for people like Jaws. I've been on the internet for a long time. I had unfettered internet access from too young of an age. So I honestly think I just like started reading Gawker when I was like 12 or something. And it really all went downhill from there.
Starting point is 00:14:11 Gocker is an interesting example because it's sort of this middle step in the evolution of celebrity gossip. The site, which trafficked in seriously great writing as well as internet gossip stuff and sometimes both at the same time, wasn't old-fashioned newspaper gossip columns, right? And it also wasn't the user-generated hive mind of a sub-reddit. It was often more of a conversation between journalists and users commenting. But it was also feeding a need for people like Jaws to stay on top of the latest updates about people like Caroline. Gawker went offline in 2016, though, before Caroline's flame out. So where to post and discuss all of the lurid details of her, giving back her book deal advance, moving back to New York City,
Starting point is 00:15:01 canceling her tour stops, starting to act stranger and stranger? R-slash-Smolbeen Snark, where users cataloged and collated her downward spiral along with her attempts to use her celebrity in new ways. Happy to be here. I think I'm happy that you're here. I think you're one of the most fascinating people on the internet, so it's a privilege to ask you about race.
Starting point is 00:15:31 That's comedian Zway Fumido. She invited Caroline Calloway onto her Instagram live show, baited in the summer of 2020. I do feel like you're going for the low-hanging fruit. Like, I do feel like you're trying to bait the most easily baitable and easily cancable person online. But, you know, this is a really stressful time for black people, and I'm really glad that you can have this emotional rest by having me on the show.
Starting point is 00:15:56 Sorry, we should have put a cringe warning on that. And there's more. Now, I saw on your Instagram that you were promoting black authors like Wesley Laurie, who wrote, They Can't Kill Us, and then you Jim Crow by Michelle Alexander. Austin Channing, let's fucking go. Playless a pod. Like, let's go. Now, you're a vociferous reader.
Starting point is 00:16:16 How many of these books have you read? Honestly, of the nine books that I recommend, on my Instagram, I've read four. Wow. But I've ordered the other five from Black Bookshop, so I would like my Allied cookie now. There are no cookies in this game. By this time, Caroline was getting into sex work,
Starting point is 00:16:48 selling watercolor paintings of her boobs for about $100 a pop. She had joined only fans and had promised to make cerebral softcore porn. She'd claim that Playboy was doing a spread with her, which Playboy then did. denied through a spokesperson. Caroline had also come out to say that she was addicted to Adderall in college.
Starting point is 00:17:09 And the same year that her workshop tour fell apart, detailed by her hate follower, Kaylee Donaldson, the same year a close friend wrote a tell-all for New York magazine, Caroline's father had died by suicide. All of these things were catnip for a small bean snark and the thousands of commenters there. Caroline and Jaws have some things in common. They're around the same age. They're both white women. But Caroline grew up in an affluent suburb and went to prep school.
Starting point is 00:17:53 Jaws says that's a background she can't relate to. I grew like super, super poor. Like food bank, not knowing where I'm living next poor. So I think that's, it's, I guess I would consider myself middle class. now, but like, very newly middle class. For Jaws, Caroline's privilege is part of what makes her so compelling. I think that she is a classic American story of failing upward. Looking at the things that she's done and looking at the chances that she has gotten over and over and over again would not be afforded to literally
Starting point is 00:18:42 anyone else but a privileged white woman. So it sounds like Jaws is saying that this isn't really about hating Caroline Calloway specifically, but it's about hating all the ways that society is unfair and gives certain people who are white or look a certain way or went to fancy schools more chances than other people. Well, Jaws doesn't want to idealize what's going on here. I kind of go back and forth on this because I do think that ultimately at its heart it's just like it's a hobby like any other random like weird hobby like following celebrity gossip like I think that if you want to do something that's like better in society then like do something that's actually better in society don't pretend that like talking about like a privileged white girl is doing that. But at the same time, the conversations that I've seen and, like, the writing that I've seen on the subreddit has been really interesting. And I think it does lead to a lot of really good, interesting, important conversations about class and education and, like, sex work and, like, feminism.
Starting point is 00:20:09 I mean, on the one hand, I get it. Sex work, class, race. These are a lot of themes that are interesting to talk about, to dig into, and to dissect on Reddit. Plus, Caroline isn't always easy to sympathize with. That interview with Z-way is pretty rough to listen to. Not great. Yeah. Not great.
Starting point is 00:20:36 I definitely get why a lot of Redditors wouldn't want to be friends with Caroline or rent her an apartment. But where's the impulse to spend so much time and energy talking about her? Where is that coming from? Yes. I mean, if you don't like someone, just don't engage. Yeah, mute them. Unfollow them. Don't spend hours and hours dissecting their every move on a forum with thousands of other people on the internet.
Starting point is 00:21:04 Yes. And yet, people just can't help themselves. Yeah, it's like that popcorn thing. It's like Michael Jackson eating popcorn. That's right. That's right. They love the snark. They love bonding with other people through snark. This desire to bond and form community with people over a shared dislike of another person, that's just human. Jennifer Bossin is a psychology professor at the University of South Florida. She studied how disliking the same person brings people together more than liking the same person does.
Starting point is 00:21:37 I have so many questions. Like, why does it have to be people? Can't it be the same cheese or something? I don't know. Anyway, the idea for this research came about in grad school. Jennifer and one of her fellow grad students shared a common enemy. Each week there would be multiple times when we would kind of, she would come out of her office at one end of the hall, and I would come out of my office at one end of the hall,
Starting point is 00:22:00 and we would just kind of walk toward each other, and we would be like, we would just like, knew with our facial expressions that we were like we needed to talk about this person. Their need to vent about this third person was a big feature of their friendship. And it gave Jennifer her research question. Is mutual dislike more powerful at bringing people together than mutual admiration? The answer? Yes. Jennifer has a theory about why.
Starting point is 00:22:31 It's more socially appropriate to share, to express favorable than unfavorable views of other people. by confessing a dislike, you're kind of violating norms, and that makes you a little bit more trustworthy because you're clearly not a person who's merely saying falsely positive things to make a good impression. But while we all know the thrill that can come from venting to your friend for five minutes,
Starting point is 00:22:59 it's still a little hard to wrap my mind around snark as a hobby that people would spend actual time on, hours and hours on. Brooke Aaron Duffy is a professor of communications and feminist gender and sexuality studies at Cornell. Who has actually studied this? When I tell people that I study influencers, there's this sense that, oh, it's frivolous. They're people just, you know, taking selfies and posting them. They're narcissistic. And this is work. This is a form of labor.
Starting point is 00:23:33 Labor, Brooke says, because there's more to this information. influencer game than meets the eye. Photo editing and logistics, managing brand deals, engaging with fans. As part of our research on influencers, Brooke studied a gossip site that was a precursor to a lot of the snark subreddits. It was a forum called Get Off My Internets.
Starting point is 00:24:00 Get Off My Internets is devoted to bloggers and influencers. It offers perfect examples of anti-fan communities, which, Brooke says, consists of more than just your average haters. This essentially is when people are united in their hate or dislike for a person or personality. And the reason I said that these are not just haters is the anti-fan is characterized by a strong investment and does a lot of work to pay attention to the person. Like digging up lawsuits against the person, snooping in publishers' records to find the person's contracts, looking up a person's parents' property records to assess their family's wealth,
Starting point is 00:24:45 all things that have been done on the small bean snarks of. Small beans, Amory. Small. The small beans. Excuse me. There are some recurring themes in the criticism of influencers like Caroline, that they're lazy and don't have, quote-unquote, real jobs. And a criticism that has been leveraged against women since time immemorial,
Starting point is 00:25:08 that they're fake. In Caroline's case, that's attention to filters on her pictures, questions about lip fillers, Botox, and the way she frames her life story online. Painted ladies was a euphemism for prostitutes in the Victorian era. And cosmetics and makeup, which is an everyday part of life for a lot of people, this had this very crass orientation that had to be overcome through marketing. And so all of this is to say that, The politics of fakery have long been gendered.
Starting point is 00:25:43 And so I think that's part of what's going on in this site. But also, I don't know who is on the site because they're all behind pseudonyms, but much of the research I've come across says that it's mostly women. And so the site is really about women critiquing other women in this public forum. That's right. The subjects of the snark on get-off-my internets, the snark-ees, if you will, were almost all women. And so it seemed were the snarkers.
Starting point is 00:26:12 This really speaks to the larger ways, like the politics of beauty and the politics of child care in our society. And so that for us helped us to make sense of this kind of curious gender dynamics underpinning the site. Brooke and her fellow researchers have an academic term for all of this. Displaced feminist rage. Brooke and her colleagues theorized that in hunting for evidence of fakery, like Photoshop or literature, fillers, the people in these online anti-fan communities are actually railing against
Starting point is 00:26:46 regressive norms holding women back. The subjects, like Caroline, are just stand-ins for societal problems. But because these stand-ins are real people, Brooke says that the people on these forums are also engaging in a form of gender-based violence. The academic term, horizontal misogyny. I think there's a tendency to say, oh, this is just catiness. This doesn't really matter. You know, again, these are these are rooted in larger concerns about how women should behave and what are the boundaries around acceptable feminine behavior in public space? Which kind of goes back to that term basic bitch, right? Like, that is a term that is way more common than something like basic bro.
Starting point is 00:27:36 And it's effectively being used to police the behavior of women and maybe sometimes it's being used by women to police the behavior of other women. Since we've been talking about small bean snark, moderator Jaws does have rules about what can be discussed there. No contacting Caroline, no wishing physical harm, and no, quote, body snark about things that aren't Caroline's choice. Still, to the people who are the subjects of these anti-fan communities, the commentary can definitely feel like more than just catiness.
Starting point is 00:28:13 I believe Snark is a cover for hatred. We'll hear from the subject of an anti-fan community after the break. At Radio Lab, we love nothing more than nerding out about science, neuroscience, chemistry. But we do also like to get into other. kinds of stories. Stories about policing or politics. Country music. Hockey. Sex. Of bucks. Regardless of whether we're looking at science or not science, we bring a rigorous curiosity to get you the answers. And hopefully make you see the world anew. Radio Lab, Adventures on the Edge of what we think we know. Wherever you get your podcast. There is something powerful about the sound of the human voice.
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Starting point is 00:30:03 Okay. So we've been talking about why there's a subreddit with thousands of posts hating on this one woman, Caroline Calloway. And part of the reason is just because, because trash talking is fun, and it bonds people. That's human nature. But also, when it comes to anti-fan communities about people online, people who are branded cringe or fake or trying too hard, those people are often women.
Starting point is 00:30:28 Now, they're women who are at least a little famous. Women who are putting content out into the universe. Jaws, the moderator of the Caroline Callaway subreddit, says that's why Caroline feels like fair game. I've been asked like, oh, well, like, why do you, like, pick on this one particular person? Like, well, she's put herself out there in a way that is very intentional. She has chosen to make this her livelihood. And honestly, it kind of comes with it.
Starting point is 00:31:01 Like, if you want people to be talking about you, which I genuinely think she does, I think that she really likes that. You don't have control over what they're going to say. But does any of that trash people talk on the Internet seep into real life? How does it feel to have so many people actively rooting against you? Caroline declined our request for an interview, so we're not sure how she feels. But we talk to someone whose story has a lot of parallels. I'm Julia Allison.
Starting point is 00:31:39 I live in Cambridge, Massachusetts, and I run a conscious PR firm called Reimagined Media and a brand new nonprofit called Solutionist. Solutionist aims to help social media creators share content that has a positive impact on causes that they care about. It's so interesting because I assume it sort of connects to your own past as an influencer, right? Oh, this is a direct, um, karmic apology. Yeah. It's not random in any way or shape or form. No.
Starting point is 00:32:14 Okay, so why does Julia feel like the universe needs an apology from her? By some measurements, Julia was the first Caroline. In the early odds, Julia rose to some level of celebrity because of a blog, where she posted links to the clothes she was wearing, the makeup she was buying. We didn't really have a word for it then, but Julia was a proto-influencer. An influencer who the internet loved to hate. Gawker wrote dozens of posts mocking her content. They called her the quote,
Starting point is 00:32:46 fameball queen, a wannabe, famous for not really being famous. They speculated about her sex life. They made fun of her boyfriends. And people flocked to the comments section, adding their own snark about Julia. Like Caroline, Julia is a conventionally attractive white woman
Starting point is 00:33:08 who grew up in a relatively affluent suburb. She's from the North Shore of Chicago. Also, like Caroline, she first found some level of internet celebrity when she was at an elite university, in her case, Georgetown. That's when she started her first blog and discovered her first anti-fan community. I had taught myself HTML in 1999 when I was very lonely my freshman year of college and created, in essence, a blog, was literally a blog. and immediately got my first hater. I mean, this is a true story. Julia's first website was called
Starting point is 00:33:44 Juliajuliajulia.com. And I swear to God, someone created a site called Julia Juliajulia-Julia sucks.com. Unbelievable. Yeah, and I didn't know this person and they didn't know me, but they were deeply offended already
Starting point is 00:34:01 by my existence. Julia says she was shocked when she found this blog and sad. And that's another thing she has in common with Caroline. Before the small bean subreddit, there was a Facebook group snarking about Caroline's Instagram account. Caroline talked about discovering the group's existence on the Going Mental podcast. It absolutely wrecked me to go from thinking that there were just like some people who didn't like my account or would leave an occasional mean comment to realize that there was a organized group of people who every time I did anything were going to be there to pick it apart, whether it was just anything, what I was reading, what I was wearing, what my face looked like,
Starting point is 00:34:42 what my hair looked like, what I said, what I misspelled, what font color I chose, what I, anything. That absolutely wrecked me. I was like literally incapacitated for like one week with grief. And that was really bad and I really tended to believe them. Julia Allison knows this all too well. The more famous you become, the more haters there seem to be. Julia got a column in Timeout New York. She eventually even had her own reality TV show,
Starting point is 00:35:12 and her anti-fan community grew larger and larger. In 2008, Radar Magazine voted Julia the third most hated person on the internet. Instead of ignoring the vote or condemning it, Julia released a statement thanking all of her detractors. It started with, wow, you hate me. You really, really hate me. I mean, that's good. That's, if people are going to do that, that's a pretty strong response, in my opinion.
Starting point is 00:35:51 And at least it feels a little more like a laughing-with situation as opposed to being laughed at. Kind of. Let's just say we had a psychiatrist or a psychologist look at the situation. From my perspective, it was a classic abusive relationship. I just went along with it because I didn't know what else to do. It was 26. I had no power. I had very little money.
Starting point is 00:36:22 I didn't have people backing me. I was on my own in New York City, and I just tried to do the best I could with what I had. I had no mentors. One of the things that people often said is, oh, you were in on the joke, or you were a part of it. It was like, that was the best I could come up with.
Starting point is 00:36:41 I didn't have the security or the strength or the wherewithal to say, fuck no, fuck you. I wonder what you think about this idea that sometimes people find community online in this kind of snark or criticism or hate. I think people are so desperate for connection and for community
Starting point is 00:37:15 that they will take whatever way they can to find that community. And I know at least for my husband, haters, they bonded very deeply with each other. They exchanged book recommendations, and they talked about their cats, and they talked about their struggles with their jobs. And they, what they really were looking for was an experience of being seen and recognized within a group. and the thing that tied them together was their shared distaste for what they believed I represented to them. So the projection screen that was Julia Allison to them.
Starting point is 00:38:08 And then they just lived out their desire for connection through Snark. But Snark is such a light word for the things that they did. Yeah. And I think snark is a really dangerously, how do I want to put this? I believe snark is a cover for hatred. And by using the term snark, you allow people to, quote, unquote, get away with something that potentially in another context wouldn't be societally acceptable. Sometimes that snark about Julia bled from the internet and into her real life,
Starting point is 00:38:53 and her family's real life and friends and the business she was working with. Even her boyfriend's parents would get random emails about her. I spent a ton of money on lawyers just to keep people from, you know, like literally, they tried to stop my business dealings. They would email all the companies I worked with
Starting point is 00:39:16 tons of defamation issues. And you might be like, oh, that's silly. Like, who cares if they called you a slut or whatever? But it's like when they're emailing your place, of business and doing that, that's just gross. This was no longer a joke on the internet. This was harassment. And Julia adds, she was famous, but not famous, famous, famous.
Starting point is 00:39:42 She wasn't a movie star. She couldn't hire a security. Julia looks back at some of the content she made in her 20s and cringes, which she hinted at when she called her work today with solutionist a carmic apology. I was not serving something bigger than myself when I was in my 20s. I was not tuned into the planet. I was not, I cared about people, but I wasn't actively in alignment with values that I had thought, about, you know, here's my outfit, here are the dates I'm going on, here are the celebrities
Starting point is 00:40:34 I'm talking about on television. Do I think that that's a good use of life? Not really, no, which is why I don't do it anymore. One could say the same thing about snark as a hobby, not a great use of life. But back then, Julia did want attention. And like Jaws said, negative attention is just part of the deal, right? Well, Julia doesn't buy that premise. If someone had handed me a legal contract to be an influencer back in the early 2000s when I started, and I read the fine print about what would happen and what people would feel entitled to do to me and to say to me, well, first of all, there's no fucking way I would have signed it.
Starting point is 00:41:22 Yeah. No way. But when you're starting into a profession that literally didn't exist, and there's no precedent. You can't possibly know how it's going to affect you. And even if you, for some reason, thought that it was a reasonable expectation that you'd be harassed, there's no way to understand how that can affect your psyche. I mean, it took me 10 years to begin to heal the wounds of having,
Starting point is 00:41:57 Hordes of people literally want to destroy my life and anything good in my life. I have just receded completely from the public eye because it felt like shit. Julia hasn't done any interviews about this for years. As she said, she's completely receded. So yeah, if you haven't heard of Julia Allison, or you had, but you kind of forgot about her, all of the snark is a big part of the reason. We asked Jaws, what would happen if Caroline followed in Julia's path and just stopped doing the things that people love to hate? I think that would be great.
Starting point is 00:43:00 Like, I would sure be, like, there would be a small part of me that would be upset to not have that source of ridiculous content anymore. But, like, again, like, that's, you know, that's her choice. And then, in March, shortly after that lawsuit surfaced and those pictures of her apartment went viral, that's kind of what happened. Caroline Calloway kind of went away. She deleted all of her old Instagram posts and stopped posting new stories. And without there being a lot to comment on anymore, the new threads and posts on the Small Bean Snark subreddit are getting fewer and further between. Caroline has gone dark on Instagram before, but this time might be different. Just like the blogs that were popular when Julia was in her 20s gave way to Instagram,
Starting point is 00:44:03 Instagram is giving way to TikTok. Caroline's medium of choice is just not as popular. And Caroline might just be entering a new stage of her life and career. For better or for worse, for most people, fame is fleeting. Most likely, the void that Caroline's leave. on Reddit will be filled with disdain for another influencer or D-List celebrity. But Ben, I'd like to think that maybe, just maybe, people will find something better to do with their time. They will resist this temptation to bond over something they don't like.
Starting point is 00:44:39 Yeah, Photoshop some arms onto some birds for the birds with arms out of it. Exactly. Something like that, you know? That's exactly what I'm talking about. Make a short horror film about the back rooms. Watch some power washing videos together. Right? Like, let's gather around lovely things.
Starting point is 00:44:55 Things we love together. Maybe this is just me getting older. But I think it feels so much better to just be like, hey, man, you do you, live your life. You want to do that? Cool. I'm going to go do that. I'm going to go Photoshop some arms on some birds.
Starting point is 00:45:15 Have a good one. Endless Threat is a production of WBUR in Boston. Want early tickets to a. events, swag, bonus content, access to the amory, amory, amory.com friendly web forum, pictures of Ben wearing an orchid crown. Join our email list. You'll find it at wbUR.org slash endless thread. This episode was written and produced by Grace Tatter, co-hosted by myself, Ben Brock Johnson, and Amory Severson, mix and sound design by Emily Jankowski.
Starting point is 00:46:12 Our web producer is Megan Cattel. The rest of our team is Norrisax, Quincy, Quin. Walter's Dean Russell, Matt Reed, and Paul Vicus. Endless Thread is a show about the blurred lines between digital communities and a creativity workshop where you have to bring your own salad. And dressing. If you've got an untold history and unsolved mystery or a wild story from the internet that you want us to tell, hit us up. Email Endless Thread at WBUR.org. Okay, goodbye. Good luck.
Starting point is 00:46:43 Okay, goodbye.

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