Endless Thread - Episodes We Love: How to Fight a Shark

Episode Date: July 4, 2025

This episode originally aired on July 12, 2024. It has been updated to more clearly represent communication with Kayleigh Grant about a conversation with Kristian Parton. When Endless Thread producer... Grace Tatter heard a friend assert that she could ward off a shark because of TikTok, Grace was both concerned for her friend's safety, and curious. Why are there so many videos about "redirecting" sharks on TikTok, and how accurate are they? Hosts Ben Brock Johnson and Amory Sivertson dive into the controversial world of SharkTok, where influencers are trying to show a different side of sharks by getting up close and personal with them. Show notes: Mermaid Kayleigh (Instagram) Welcome to Shark Bytes (YouTube) Steven Spielberg on the BBC's Desert Island Disks A diver's extremely close visit with a great white shark went viral. Marine biologists say don't copy her. (Washington Post)Credits: This episode was produced by Grace Tatter with Cici Yu. Mix and sound design by Emily Jankowski. It was hosted by Ben Brock Johnson and Amory Sivertson.

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Starting point is 00:00:00 Support for endless thread comes from Mathworks, creator of MATLAB and Simulink Software, to design and develop engineered systems, accelerating the pace of discovery in engineering and science. Learn more at Mathworks.com. Support for this podcast comes from Nature is the Solution, a podcast from the Nature Conservancy. This show tells climate stories like a stubborn optimist, because hope, innovation, and nature itself are key. to solving the challenges ahead. Follow on your favorite podcast app. Hello, endless threadheads. It's the 4th of July weekend and this year is the 50th anniversary of Jaws, the movie that, of course, has made generations of summer swimmers terrified of sharks
Starting point is 00:00:50 to the species detriment, I would say. So we're revisiting an episode from last year about the TikTok influencers who want to teach you what to do if you encounter a shark. And and some of the scientists who are not so sure about their advice. And one of the influencers that you'll hear about, Ocean Ramsey, is the subject of a new documentary on Netflix called Shark Whisperer. So let's put on our goggles and our flippies and dive in. Oh, but wait, I do just want to say, you're going to hear Ben make fun of me at the top of this episode
Starting point is 00:01:25 for not being a good swimmer. And I want you to know I've been taking swim lessons for about Six months now. So kind of proud of myself, just putting it out there. Okay, here's the episode. WBUR Podcasts, Boston. Emery, as an expert swimmer, I need to ask you a question. Reporting for duty. Yes. Reporting for doggy paddle. You know, I've tried to sign up for swim lessons so many times. They're all full.
Starting point is 00:02:11 Sure they are. If I die at sea, it's the children's fault. I don't think the guppy lessons are full. I feel like you could probably get into there. All right. My question is, how would you defend yourself from an attacking shark? Hmm. I feel like I've heard you're supposed to like punch them right in the nose, right?
Starting point is 00:02:32 Yes. Yes, that is what you've heard. Okay. And I'd probably go for the eyes too. Okay. You'd go like, like, a big scratch. I don't really have nails, but I'd try to scratch their eyes out. So this is also the response I would give if you asked me this question.
Starting point is 00:02:50 And, you know, like that feels like an obvious answer. It feels like a thing that we know, right? But our producer, Grace Tatter, did not feel this way. Yeah. I guess the shark lessons have been full whenever I've looked to sign up because I had never heard this advice before. But a few months ago, I was out at a dinner party and I made a discovery. You discovered that the main course was shark.
Starting point is 00:03:14 No, thank God. Unless you consider it the main course of conversation for a minute at least, we were at my friend's apartment in Brooklyn for a very belated, friendsgiving, very, very belated, like into the next calendar year belated. That's just a friend's dinner. It doesn't need to be a friend's, yeah. It's not, I mean, you can give thanks for it, but it's not. Yeah, it's fair.
Starting point is 00:03:38 But anyway, we're all gathered for this potluck dinner, and I overhear my friend Emily arguing that she can face off with a shark. And she was arguing with about as much concerning confidence as you seem to have, both of you. Yeah, just somebody, get it in the eye, scratch its eyes. Yeah. It's no problem. Yeah.
Starting point is 00:03:57 But unlike you all, Emily knew exactly where she got her theory of shark defense. From TikTok. I mean, I think I've watched enough TikToks that I could just like find one off. I just could. I just think I could. You think you could have a chance? because of TikTok? Yes, absolutely.
Starting point is 00:04:18 I know what to do. So I asked Emily to cite her sources, and she directed me to a TikTok account called Mermaid Cayley, which I then shared with you all with the team. Mermaid Kaylee has all these tutorials about what to do in a shark encounter. And from the looks of it, Kaylee is telling people to do what I have always heard. You know, you just got to bop that shark right on the nose. She calls it Redirection.
Starting point is 00:04:48 There are videos like this one from November, which show a tiger shark swimming toward a camera person who then reaches out and pushes it away by the nose. And this one, the music is that TikTok sound a lot of people were using to show off how cute their boyfriends were last summer, that sped up Lizzie McAlpine song. You see a shark approaching a fellow diver. The text instructs you to say,
Starting point is 00:05:18 Stay calm, not splash, and to make eye contact with the shark. And then you see the diver push the tiger shark away by the nose. I was not convinced by this whole nose-bopping theory of shark protection. But these shark redirection TikTok seem to me like the latest evolution of conventional wisdom I have heard for years. And it sounds like Amory UF2. But just because it's conventional wisdom, does that mean it's true? It's a shark fighting mystery. And to solve it, we're going to need a bigger boat.
Starting point is 00:05:54 Oh, Jaws reference. And Jaws, at least, is a part of the problem. But let's take a swim. A voyage? Into the known and the deep unknown of shark fighting. I'm Ben Quint Johnson. I'm Amory, Amity Island, Siebertson. And you're listening to Endless Thread.
Starting point is 00:06:14 We're coming to you from dangerous waters off the coast of W.B. you are in Boston. Today's episode, How to Fight a Shark. How to redirect a shark, Ben. Grace Tatter, keeping our episode titles honest. And less fishy. Is that a shark behind you? Yes. A few months ago, we spoke with the diver behind the popular Instagram and TikTok account that started this all, Mermaid Kaylee. Aloha. My name is Kaylee Grant. I live in Kona, Hawaii, and I I own an Opry and Ocean Safari called Kaimano Ocean Safari. Kaylee's main job is running tours, but she has 470,000 followers on Instagram and 2.2 million followers on TikTok.
Starting point is 00:07:17 I feel like a lot of people might also call you like an influencer. Do you identify with that term? Does that feel accurate to you, influencer? Yeah, I feel like I guess I identify more with content creator. While I have brand deals every once in a while, a lot of my purpose is just to create content that is educational or helps people fall in love with sharks, definitely not selling stuff on a regular basis besides just like love for the ocean.
Starting point is 00:07:50 Kaylee might not be a constant influencer, but her social following is part of her business. In addition to selling her love for the ocean, Kaylee's Instagram has links and discount codes for wetsuits and a hangover cure she, quote, swears by. Also, her social media helps her get more customers to go on her guided tours of the ocean around Hawaii. It is the year of Our Lord 2024, which means the lines between how you make money and who you are and what you are into are blurred. Kaylee video chatted us from her home in Hawaii, and there was a shark right behind her.
Starting point is 00:08:26 It was a picture, a picture of a shark, one of the many she has with her and her favorite animal. Scroll through either her Instagram or TikTok account, and you will quickly see that the woman hangs with sharks all the time. There are the redirection videos. I'm splashing and acting panicked to attract this tiger shark, but as soon as I stop, you'll see she turns away. And the ones like this. When you're inside a bait ball like this,
Starting point is 00:08:54 you're surrounded by walls of fish and other predators can come out at any time. These videos have millions of viewers. And maybe part of what makes them so compelling is the depths of the ocean for most of us are so unknown and terrifying, if I'm being honest. And Kaylee seems so confident and in control. And if you go all the way back to 2019, you'll see her biggest catch. An Instagram post featuring the shark from the photo on her wall. A great white Kaylee swam with that year, off the coast of Oahu. This was probably my favorite shark interaction of my life.
Starting point is 00:09:34 Here's how it happened. Kaylee is out on the water on a boat. She hears from a friend on another boat about a discovery. Hey, there's a dead whale out here, and there's like some interesting shark species coming up. While humans aren't usually on the menu for sharks, whales certainly are. Whale buffet, past the tongs. Little shark arms. Little fins holding tongs.
Starting point is 00:09:58 Oh, what an image. Okay. Kaylee's with a diving company she worked for at the time. They've got the gear. They've got an appetite for destruction. Time to suit up and check out this whale carcass. They pull up to it. And then next thing you know, we just saw that big pointy nose munching on the whale and just jumped right back in.
Starting point is 00:10:22 Kaylee says forget any Jaws propaganda you may have in your head. There was nothing to fear. She was very full. So imagine if you just eat like a really big cheeseburger or almost a whole pizza, you're going to be like couch potato mode, you know. This shark was blist out. It was really, really special. Kaylee and her co-workers take a bunch of pictures and videos underwater. Put them on social media.
Starting point is 00:10:50 And these videos caught worldwide attention, particularly a video of Kaylee's co-worker, a diver named Ocean Ramsey. Yes, that is. her real name. This video shows Ocean Swim right up to this behemoth of a creature, a 20-foot-long great white. Like Kaylee, Ocean kind of looks like a mermaid when she's in her diving gear. She has long, blonde hair. Her flippers move gracefully in sync, making her long legs look like a tail. In the video, Ocean swims up to this Great White and holds on to her fin a kind of handshake. A polite greeting. And one's a little bit. one that went viral, viral enough that Ocean ended up on the Today Show.
Starting point is 00:11:41 We are joined now from Hawaii by Ocean Ramsey, the marine biologist and shark researcher, seen in those dramatic videos. Ocean, good morning. Thanks for being with us. Aloha, and thanks for having me. If sharks as a species had a PR team, this would be a big win for them. Huge. Because again, when most people think about sharks, they're thinking, a young woman killed by sharks while snorkeling in the Bahamas. The shark attack in Southern California, You have two shark attacks today. A girl was bitten.
Starting point is 00:12:10 She had three puncture wounds. It's unclear whether it was the same shark in both attacks. Right. Most of the time when sharks are in the news, it bodes well neither for sharks nor people. And that's part of the reason Kaylee and Ocean say they post content about swimming with sharks in general, including these images of this great white. Ramsey has traveled the globe studying sharks and has dedicated her life to their conservation. She hopes these stunning images will help protect. which she calls the ocean's most misunderstood creatures.
Starting point is 00:12:40 Great Whites might be some of the biggest sharks and some of the oldest. They can live into their 70s, but they are just one of many, many species. Silky sharks, frilled sharks, goblin sharks, and cookie cutters. There are more than 500 in all. Sharks are sometimes referred to as living fossils, because they've been around for so long. Emery, I'm going to send you this photo of this old-ass shark. Okay. I want you to take a look at this.
Starting point is 00:13:07 Okay. It is a Greenland shark that is supposedly almost 400 years old. Wow. This looks like it's stone. Like it's just a statue. This is the goblin shark right here. A very tired goblin. Sharks have been swimming in the Earth's oceans for 450 million years.
Starting point is 00:13:32 They coexisted with dinosaurs and have survived every mass extinction. But right now is a particularly bad time to be a shark. They're being killed by fishermen. Their habitats are being destroyed or disrupted by extreme weather events. Many shark species are close to extinction, which is bad for everyone. When we lose these kinds of apex predators, entire ecosystems will be out of whack. Kaylee says conservation is a big reason why she got into sharks. She grew up in Pennsylvania, so no coastline.
Starting point is 00:14:10 And when she became an adult, she moved to a place with a lot of coastline. And a lot of lava. And marine life. When I actually got to like sea sharks in that deep blue, crystal clear, Hawaii water, like I just became infatuated, you know, because... Infatuation with a very specific subject matter, which is, of course, the fuel that powers the internet. Kaylee started working at Ocean Ramsey's diving company to spend more time around the things she loved. She started posting more videos of herself swimming with sharks, and then she started her own diving company and posted more videos of her swimming with sharks.
Starting point is 00:14:49 It turns out there is a big appetite for this kind of content, specifically sharks with people content. A video of a shark is not necessarily going to do numbers on Instagram or TikTok, but a person touching a shark? People devour it like a tiger shark eating a minnow. But like with anything that goes viral on the internet, these kinds of videos have their backlash. Christian Parton is a researcher with a YouTube channel called Shark Bites, as in B-Y-T-E-S. This is from a video responding to this genre of sharks with people content. You don't need to get videos or pictures of you riding sharks to raise awareness about their conservation. Christian is, by the way, a long way away from the beaches of Hawaii.
Starting point is 00:15:40 He is hanging out near the beaches of Cornwall, England. Christian, I love your neon shark light back there. Oh, yeah. I get a lot of comments about that, actually. I've had it for a few years now, and I absolutely love it. But I'm looking at it now going, oh, it's a little bit small. Like, I don't want a bigger one. We're going to need a bigger light.
Starting point is 00:16:01 You're going to need a different joke. Whatever the case, Christians take on swimming with sharks. as far away as Cornwall is from Oahu. In the last 10 or 15 years or so, scientists have learned a lot about the dangers of harassing or disturbing wildlife. Christian made the point that after the reports of this shark sighting off of Oahu, a lot of people wanted to go see for themselves. Which forced the Hawaii authorities to release a statement telling people to not get in the water
Starting point is 00:16:32 because, of course, it would be extremely dangerous to get into the water around a whale carcass where a white shark has been spotted. And it wasn't only dangerous for the people. It had a negative impact on the sharks as well. Because that following day, all those boats and all those people in the water scared the bloody sharks away. But maybe a little tourist scrum in comparison to millions of people appreciating Kaylee's efforts is worth it? To see an animal of that size and us just like next to it.
Starting point is 00:17:00 I don't know. I think it's a really like cool image to just show a different side to sharks. Christian would respectfully like to take a massive, bloody bite. out of this idea and murder it forever. It's so violent. You know how Kaylee calls a lot of these video tutorials of how to interact with sharks' redirection? Years ago, there wasn't any mention about redirection.
Starting point is 00:17:23 So where has that terminology come from? It's just sort of, you know, appeared. And I think it appeared because they got pushback because people in the scientific community didn't really agree with the fact that they were touching and pushing sharks. So now they've given it official terminology. Christian would have had a lot of,
Starting point is 00:17:39 lot to say at the dinner party when Grace's friend was like, I could fight off a shark, let alone redirect it. Because putting your hands near the pointy end of a shark? That is not good advice for your average Joe who's swimming in the ocean, a snorkeling in the ocean, and may encounter a shark. Christian says, while some Hawaii sharks are used to divers. I would challenge them maybe to go and do that with a tiger shark off reunion island. and to come back with both their arms, you know, I don't think that would happen.
Starting point is 00:18:18 Reunion Island is in the middle of the Indian Ocean, and it has the most shark attacks on humans per capita in the world. Which still isn't that many. There were 19 shark bites at Reunion Island between 2012 and 2021, 11 of them fatal. Apparently, Reunion Island is on a kind of shark highway between Australia and South Africa. Reunion Island is like a rest stop on that highway, complete with some fast food, a bunch of coral reefs and a diverse source of prey. And when they're trying to eat a large fry, they might chomp down on a large guy on accident. Sometimes your order gets mixed up.
Starting point is 00:18:59 This is a good reminder that sharks are dangerous to humans in certain settings. So you might not want to stress them out, which is what Christian says is happening in these redirection videos. So I know that you're trying to demonstrate it to people, but it's a bit of an unnecessary thing to do, right? Because you've just sort of goaded that shark into coming a little bit closer to you, checking you out, when you could have just shown an interaction where the shark was just swimming by and ignoring you, right? This reminds me of Werner Herzog's movie, Grizzly Man. Have you ever seen this documentary, Amory? I have. Yes.
Starting point is 00:19:39 You're just like, you're just waiting. You're waiting for the inevitable to happen the whole time. Yes, you really are. And for, you know, listeners who haven't seen it, as Amory has, spoiler, it's about a man who lived in a national park in Alaska who just loved brown bears, which includes grizzly bears, and was passionate about protecting them from poachers. Well, I'm here with one of my favorite bears. It's Mr. Chocolate.
Starting point is 00:20:08 but he'd also interact with them a lot. He'd pet them. He'd touch them. And a lot of people actually thought he was doing the bears a disservice by habituating them to humans. I kept thinking about that criticism while Christian was talking. We as humans, I think in recent years, have started to sort of impose ourselves on nature even more.
Starting point is 00:20:33 And it boils down to the fact that these animals deserve our respect. and deserve to just be left alone to do what they need to do, what they were evolved to do, right? They're wild animals. Humans plus wild animals in close proximity can change behaviors, not in a good way. Kim Holland is a research professor at the Hawaii Institute of Marine Biology at the University of Hawaii. He's been studying sharks for three decades. Kim looked at some of these redirecting shark pointy end TikToks,
Starting point is 00:21:07 One video from Kaylee's former colleague and fellow shark social media star Ocean Ramsey stuck out to Kim. In it, a tiger shark lunges out of the water towards Ocean Ramsey with its mouth open. Kim is talking to Grace Tatter here. That is a behavior you never see in nature. And that, to me, is all the evidence of a shark saying to itself, oh, here comes that boat. I recognize the noise. And pretty soon there's going to be some food.
Starting point is 00:21:37 around here. Does it put the shark at danger to kind of have that reaction to boats? No, I don't think it puts the shark at danger, but it certainly puts people at danger. More putting people and sharks in danger in a minute. At Radio Lab, we love nothing more than nerding out about science, neuroscience, chemistry. But we do also like to get into other kinds of stories, stories about policing or politics, country music, hockey, sex, of bugs. Regardless of whether we're looking at science or not science, we bring a rigorous curiosity to get you the answers. And hopefully make you see the world anew.
Starting point is 00:22:38 Radio Lab, Adventures on the Edge of what we think we know. Wherever you get your podcast. Support for this podcast comes from Is Business Broken, a podcast from the Marotra Institute at Boston University. On the show, host Kurt Nickish asks the thorny questions necessary for this moment about the role business plays in society. Questions like, why are executives paid so much? Why is innovation in healthcare so hard?
Starting point is 00:23:06 Is ESG just greenwashing? And of course, is business broken? Follow is business broken wherever you get your podcasts. There is something powerful about the sound of the human voice. Beautifully produced audio has the unique power to connect and inspire. Tell your organization's story with a custom podcast from CitySpace Productions, the Creative Studio from WBUR's business partnerships team. Become a thought leader.
Starting point is 00:23:37 Recruit new talent. Reach new audiences. Whatever your goal, we can help. Discover how the magic is made at WBUR.org slash creative studio. I grew up thinking that sharks were jaws, right? That's typically the image that often comes to mind, these big mindless man-eating machines. Alex McInturf is a marine biologist at the Big Fish Lab
Starting point is 00:24:10 at Oregon State University. And she has a similar story to Christian and Kaylee, a landlubber who dreamed of the sea. Her childhood in Ohio predated Instagram, but she thinks she would have loved content like oceans and Cayley's. I grew up without constant access to the ocean. I was really outdoorsy and adventurous. And to see someone who had the luxury of being in the water all the time as a 12-year-old, that would have been really fascinating to me.
Starting point is 00:24:40 Alex does all kinds of marine research. basking sharks in Ireland, spiny dogfish in Oregon, shark moms in North Carolina. She's keeping tabs on them all. But she also thinks a lot about science communication and how researchers can contribute to the messaging about sharks. It's a delicate dance. Swim. It's a delicate swim. Hmm, it's a delicate swim. You're much more likely to be killed by a coconut falling on your head than you are by a shark.
Starting point is 00:25:11 That being said, the other misconception is actually a little. They're the opposite, that they don't want to hurt you and that they're animals that you can go out and touch and hang out with. That's not really true either. They are predators, and I think our fear of them is actually pretty healthy. And so I think that's something that you need to consider. They're not sort of these two extremes. They're somewhere in the middle, right? They're wild.
Starting point is 00:25:32 Alex says she really worries about people not being scared enough and trying to copy divers with a lot more expertise. It's not that a lot of the information in these videos about how to redirect sharks is wrong. It's just that a 30-second TikTok is inherently incomplete. These videos also generalize shark behavior, when in reality different species of sharks are going to respond to people differently. Sharks in different places are going to respond differently. Animals can be unpredictable, sharks and humans. I think it's really important here to note that,
Starting point is 00:26:07 while we can't say the same for all shark influencers, Kaley often has long detailed captions, noting that she's professionally trained and that sharks are apex predators and not to do this at home. But do people actually read those captions if she's not saying it in the video? No, we never read the captions. Do you read the captions, Amory? You don't read the captions. I don't pretend for a second that I could do any of this in reality.
Starting point is 00:26:33 Even though my brain knows to punch the nose, I'm thinking about Alex saying, like, I'm worried people are going to think it's too easy. And if there were a shark mouth open in front of my face, I think I would just straight up panic. But yes, even the people who do read the captions, maybe they take them out of context. We asked Kaylee if she worries about this. For sure.
Starting point is 00:26:57 I mean, that's something we have to be like really cautious about. And I've had like pages that want to repost or share my videos. And I'll be like, okay, like you can share it with credit to me or whatever. And they'll be like, oh, can you send me the video? without the text on it. And I'm like, no, like, the text on the video is very important because it's showing you, like, it's not just saying the shark is chasing me. I'm such a badass.
Starting point is 00:27:23 I'm going to push it away. Like, it's showing you, like, the steps. Like, if you're in this situation, try this. If it keeps happening, try this. So, like, context and not villainizing the sharks or promoting something that is, you know, harmful for the animals or the people. It's definitely a fine line. Still, as every content creator knows, you can't control what people do with your work once it's out there.
Starting point is 00:27:46 Like, how do you as a person whose intentions are good stay in control of what the outcome is, of the things you're putting into the world? How do you think about that? I haven't really had any negative outcome. So maybe one day that's something that I'll have to deal with. I mean, we're working with sharks. So anything can happen to anyone, even myself. Like, I could be bitten by a shark one day, you know what I mean? But is that going to stop me from seeing their beauty and, like, obsessing over them and wanting to spend time with them?
Starting point is 00:28:19 Like, no. Kaylee is awfully casual about the possibility of a shark bite. Yeah, and I hate to say it, but this all made me think about Grizzly Man again. The documentary about the conservationist who hung out with brown bears in Alaska. I will die for these animals. I will die for these animals. I will die for these animals. Because, Amory, you remember how that.
Starting point is 00:28:41 ended. Yes, and I'm so glad you brought up this example because I couldn't help but think about it from the beginning of this. Like, the guy who thinks that he is the one who has built the relationship with the grizzly bears gets mauled to death by a grizzly bear. Yeah, he and his girlfriend both get mauled to death. Oh, I forgot about that. I forgot about the girlfriend. And they were actually recording themselves at the time. So there's a recording and it's pretty awful. You don't see it, though. You hear it, right? Yeah, you hear it. Yeah, that's bad enough.
Starting point is 00:29:15 And then park officials had to kill that bear. Huh, and this is where Jaws comes back in, right? A shark hurts or kills a human. You get a bunch of news stories, and it feeds into this idea of sharks as man-eating machines. Yeah, and all of a sudden everyone's trying to kill them. It's an age-old story, wolves, sharks, lions, tigers, bears. Oh, my. Peter Benchley, who wrote the novel Jaws was based on, went on to vocally repent for the harm he feels his work has done on sharks.
Starting point is 00:29:49 A few years ago, Stephen Spielberg told the BBC that he also feels remorse. That's one of the things I still fear, not to get eaten by a shark, but that sharks are somehow mad at me for the feeding frenzy of crazy sport fishermen that happened after 1975, which I truly, and to this day regret. the decimation of the shark population because of the book in the film. After the book was published and the movie was released, there was a shark hunting frenzy. People thought of them as monsters to be captured and killed instead of animals to be protected. The large shark population off the East Coast was cut by half. The stories we tell about sharks matter. Now it's illegal to kill Great Whites in all U.S. waters.
Starting point is 00:30:36 But some people want to change that in places like Cape Cod, where shark sightings have become far more frequent over the past decade or so. 26-year-old Arthur Medici died Saturday after being bitten by a shark. Accompanied by a lot of scary headlines that continue to be a part of the tricky nature of how we tell shark stories. Listen, as the beachgoers panic, screaming, running out of the water. And how that storytelling influences our behavior. screaming like a lunate call 911 has been a shark attack. Suffice it to say, it's important to keep thinking about how we talk about sharks, because shark encounters aren't going away.
Starting point is 00:31:19 We've seen headlines about shark attacks in Texas and Florida and a fatal attack in Hawaii all just within the last couple of weeks at the time that we're recording this. And how we talk about these incidents and about sharks in general influences our behavior. Which is why some of the scientists say that social media can be a powerful tool to get people to care about sharks. But you have to do it right. You have to redirect it. Oh, I like it. I'm picking up what you're putting down, Johnson.
Starting point is 00:31:51 I'm chomping what you're chumming. So there hasn't been much research on social media and how it affects our behavior around sharks yet. But there has been research on ecotourism, like the beach. tours that Kaylee runs and promotes on her social media and how that shapes conservation efforts with mixed results. Some studies have found that shark-focused ecotourism makes people much more likely to engage in shark conservation. While other studies have shown that ecotourism can negatively affect sharks by disrupting
Starting point is 00:32:27 their behavior. Maybe TikTok and Instagram can be a less disruptive way for people to get excited about sharks. Alex McIntyre from Oregon would love to see more researchers weighed into the social media waters. More often than not, though, I think it's really critical for scientists to be online and doing outreach and being on social media because it's better to have folks get information directly from us than try to interpret what's going on in the media, which for sharks is often a little sensationalized. The problem is we know that the most accurate content, or most informative content, isn't always what travels the farthest. That's not only a problem for sharks. It's also been not great, to say the least, for democracy,
Starting point is 00:33:12 containing pandemics, etc, etc. The list goes on. Alex says that scientists need to adapt their communication to audiences on social media. Research paper ease isn't going to cut it on Insta. Just like diving or research practices, this is something people can be trained in. We might tell you generally, oh, this is a specific type of shark and this is what we're trying to learn about it, right?
Starting point is 00:33:37 We're not going to go into the statistical analyses that we're going to use to do that because that's not super interesting to people. But in science, that is interesting. And so we have to learn to cater our message to different audiences. And sometimes I think that translation doesn't work super well for social media if you're not well versed in using it. And here perhaps is an opportunity. We need scientists to get better at influencing. But we also need influencers to get better at sciences. In other words, Christian and Alex might say that Kaylee and Ocean are a little dangerous in the way they're putting things into the world.
Starting point is 00:34:15 Could they be cordially, gently, purposefully, redirected? You don't need a degree to help the sharks. Maybe there's a way some of these influencers can join forces with full-time researchers and train them up in viral content. This is an animal that has been villainized for decades, and it's really affected actually support for their conservation and their numbers, which I think influencers also state. So any way to sort of combat that negative stigma, I think is a good first step. So while some maniac might make the argument that Amory, you and I are influencers, we are definitely not scientists. So we did what we could do to do our part. We didn't even have to get out the chum bucket.
Starting point is 00:35:01 Or maybe we did, in a way. We called up Kaylee and we called up Christian, and we threw some food for thought amongst the waves. And we stayed on the boat and got some rays while they settled the shark-touching TikTok debate once and for all. I've swung with loads of shark species before and filmed sharks while I've been out in the ocean. And people have filmed me when I've been with sharks in the ocean.
Starting point is 00:35:25 But I've never felt the need to go and touch that shark. just to try and prove to everyone else that these guys aren't mindless serial killing machines. I totally understand that mindset and why that is important, especially for research. But at the same time, when humans don't have a connection with animals, I think that they care a lot less about them. In general, we protect what we love and getting to have some sort of connection or interaction with an animal, like, can be the difference between that animal getting saved, protection. Okay, we didn't actually get Christian and Kaylee on the same boat.
Starting point is 00:36:09 We tried to at least get them on the same video call, but we couldn't get their schedules to align. Kaylee did say, though, that she'd be down to work with Christian and other scientists in the future to talk through their differences. And she told us she already works with some researchers, including sharp. Shark Tagger, an effort led by a group of researchers studying shark behavior in Hawaii. And for his part, Christian said he's down for collaborating. I'd be open to seeing what happens. I'm happy to have a chat with Kaylee and hear what she has to say. Do you remember how Jaws ends Amory? It's anti-shark propaganda for sure. The ending is a very, very bad one for the shark.
Starting point is 00:36:51 Explosive. It's a huge explosion, too. If you'd think the shark was like a hundred feet long. That's true. But hear me out. The final scene is of a scientist and a layman, swimming off together, having found mutual respect in pursuit of a common goal. I think it ties with us.
Starting point is 00:37:14 Keep kicking. That's our show, folks, in honor of Shark Week 2024. If you're wondering, by the way, about initiatives you can support to support sharks? The shark experts we spoke to for this episode said that there are policies you can push for. Regulating industrial fisheries to reduce shark bycatch. Making shark hunting illegal, or in the case of Cape Cod, keeping shark hunting illegal. Devoting resources to cleaning the seas of industrial debris that sharks get stuck in. All things that help sharks just be sharks without us getting in their faces. Oh, and speaking of the experts, a quick note,
Starting point is 00:37:58 that an earlier version of this episode misidentified Alex McInturf as a marine biologist at the University of Oregon instead of Oregon State University. We do not regret the error. Go ducks. Just kidding. We hate to get it wrong.
Starting point is 00:38:14 And we got to own it when we do. Go Beavers. This episode of Endless Thread was produced by Grace Tatter and our podcast news fellow, CCU. It was co-hosted by Ben Brock Johnson and me. Mix and sound design by Emily Jankowski.
Starting point is 00:38:35 The rest of our team is Paul Vikas, Samantajoshi, Dean Russell, and Mia Giuliani. Endless Thread is a podcast about the blurred lines between online communities and being shark bait. If you have an untold history, an unsolved mystery, a bucket of chum that you want to throw at us, just send us an email at Endless Thread at WBUR.org. And I guess that's all.
Starting point is 00:38:58 We're going for a swim. And then, we...

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