Endless Thread - Episodes we love: Lofi Girl

Episode Date: November 11, 2025

This November, we're playing some of our favorite episodes from the past alongside new stuff, so that newer listeners can experience our back catalogue. And LoFi Girl is one that holds up, big time! ...If you've ever searched for "chill beats for studying" or some other form of lean back, endless playlists without vocals and with a consistent vibe, you've probably come across "Lofi Girl." A livestreamed Youtube channel featuring a looped animation of a girl in a cosy apartment on her desk at night, the channel has brought in millions upon millions of views and subscribers. It's also the big bang for an expanding universe, from additional channels and streams featuring slightly different animated characters and music genres, to copycats, to memes and lore - including stories about a mysterious French music producer, Dimitri.

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Starting point is 00:00:36 Amory. Ben. The greatest hits that keep on coming. Hell yeah. We're revisiting some favorites from the archives to introduce the newcomers to the show to how we roll. Yeah, and also how we chill,
Starting point is 00:00:50 which is a little clue about this next encore episode. So grab your headphones, your notebook, your notebook, your cozy clothes, your pencil. Yep, snuggle up next to that favorite window of yours with your cat. And enjoy. WVUR Podcasts, Boston. Let producer Nora Sacks and I introduce you to Kevin. My name is Kevin Weatherwax.
Starting point is 00:01:32 He, him pronouns. I'm a PhD student at the University of California, Santa Cruz. When you hear Kevin's credentials, you might be surprised to immediately after that hear how hard studying in schoolwork has been for pretty much his whole life. So I had really kind of atypical path through school. I was a high school dropout and I kicked out over and over again. You know, as a kid, I got all these, you know, diagnoses really young about why, what was wrong with me? And that kind of just pursued me through my life, right?
Starting point is 00:02:04 And it was always this thing, well, what's wrong with you? How can you be more like other people and stop things? being like you. Kevin would eventually be diagnosed with ADHD, which was listed as the source of his academic challenges. Kevin was a curious person and a hard worker, though. Eventually in his mid to late 20s, he dove back into school. He says there was a lot of relearning he had to do. Part of which was just learning how he could do work in the right way. Really early on, what I found is in my kind of work and study practices, that it was really beneficial for me to sort of carve out feelings of anxiety and frustration or worrying about the future and stay focused in my space that I was in.
Starting point is 00:02:52 If I had some kind of ambient music, kind of low-key stuff going on. Kevin was an early adopter of early internet-based ambient music listening channels, some of which were on YouTube. They used visuals often connected with anime, which helped too. They made me feel calm and safe. and I would kind of curate my workspace to even sort of not just use the music, but I would include the visuals when I could. As in have a screen up with the actual visual as well as listening to the music while he was studying.
Starting point is 00:03:44 Then somewhere towards the end of his undergrad degree or beginning of his doctoral program. I always joke, Michael, I was working in the lab late one night, which was accurate. And I was... He was working in the lab. late one night. And he discovered the be-all and all of study buddies, a YouTube channel with a girl sitting at a window that looks out onto a European cityscape,
Starting point is 00:04:09 doing her own work and listening to Lo-Fi hip-hop. Kevin was far from alone. He was part of an exploding audience for a mysterious and popular YouTube channel, which would have several names, but would be most commonly referred to as Lo-Fi girl. I'm Ben Brock Johnson. I'm Nora Ruth Valerie Sacks.
Starting point is 00:04:35 And you're listening to Endless Thread from WBUR Boston's NPR station. Today, the story of a mysterious pal whose simple presence has turned into a phenomenon, inspired copycats, and probably has helped a ton of people get a ton of schoolwork done. This is the Lofi Girl Multiverse. Emily Heap, a 29-year-old marketing specialist and makeup artist from Cleveland, is a lot like Kevin. So how did Lofi girl come into your life? Oh, gosh.
Starting point is 00:05:16 I couldn't even pinpoint a year. There is one stream of music that Emily listens to on repeat. One that feels almost like her own personal soundtrack. Same one Kevin listens to. So it got me through a lot of late nights and homework, long days at work. And I even listen to it now every night to go to sleep. The YouTube channel is officially called, quote, Lofi Hip Hop Radio Beats to Study slash Relax 2.
Starting point is 00:05:43 It was apparently started by this young and somewhat mysterious French producer, known only as Dmitri. It now plays an infinite 24-7 curated live stream of what is known as Lofi hip-hop. It's a type of mostly instrumental hip-hop that features down-tempo beats with some low-fidelity elements thrown in that sort of creates a perfectly imperfect, kind of nostalgic, atmospheric, uber-chill, vibe. It really helps you focus and calm and kind of get in your peaceful place. This stream has become massively popular. It has 13 million subscribers, a loyal following, and it's been a huge force in underground music. And yet somehow, it still feels like a secret, but one everybody knows about. Definitely an open secret. Any time of the day or night you start
Starting point is 00:06:33 streaming this channel, there are tens of thousands of people streaming too. The animation transitions from day into night. The cityscape outside, the window gets dark, and lights come on in other windows. Even if you've never heard of this channel, you'd probably recognize the animation that goes with it. The anime-style girl with brown hair, big eyes, wearing headphones, she was always writing in her journal or studying at her desk in her cozy little room, petting her orange cat while it stares out the window. There's just enough animation for it to not be static.
Starting point is 00:07:08 It's a loop, but somehow it doesn't really feel like a loop. And it's been that way for years. But then, back in April, I was getting ready for work. I'd worked from home that day. And I went on as I do every single morning, and I put on my Lofi girl. And she was gone. Meaning she was out of the room in the animation, which if you're one of the millions who expect Lofi girl to be in her place, turning her head, playing with her pencil, on a loop like she always is,
Starting point is 00:07:43 It was a huge change. Emily was so rattled, she started recording on TikTok. Hi, guys, I just woke up. Everything is happening all at once. Let's go over the Lofi Girl lore, because shit is happening with Lofi Girl right now. Before Lofi Girl and her cat disappeared from the animation, a blue light in a far-off window had started blinking.
Starting point is 00:08:06 And they turn their heads and they look at it because that is not normal. Normally, she's looking at the computer. The shot zooms closer and closer to, that blue window until it's inside. A door appears. And that's when I started to realize that something a little deeper was going on. So if you were on the Lo-Fi Girl stream on April 12th, instead of Study Girl doing her thing, you were zooming into this blue window, collectively staring at a door.
Starting point is 00:08:39 There's Keys jingling. Did it go? And he has a dog. This is Emily's TikTok-reaction to the expansion of the Lo-Fi Girl universe, the debut of a whole new character and his own live stream. If Lo-Fi girl's aesthetic is chill, steady vibes, Lo-Fi boy or synth-boy is chill gamer vibes. He's sitting in front of a computer, Nintendo controller to his left, lava lamp to his right,
Starting point is 00:09:29 with all kind of nerdy accoutrema sprinkled around him. And fittingly, his channel is Synthwave Radio, beats to chill or game too. There is no bong, pipe, chubber. Nothing like that in sight. But you know it's around there somewhere. Oh, yeah.
Starting point is 00:09:47 It's under his other controller for sure. So Ben, in the end, Lo-Fi girl didn't disappear. She just gained a cute little friend. And clearly this was all still a very big deal to devotees like Emily. Lo-fi girl, like I said, has always been kind of in the background, just a fun little character that's been a part of my life for so long.
Starting point is 00:10:11 And when something changed, it was then that I realized like, oh my gosh, I kind of do have this weird parisocial relationship with her. Kevin defines parisocial this way. It's this idea that you can have an emotional connection to a character or a space or an idea that is presented to you. in media that is not reciprocated or can't be reciprocated by the nature of the relationship, essentially. Color Me is a little bit skeptical, even as a podcast host, of the idea of value in parisocial relationships. But then again, I am a fan of this channel, too.
Starting point is 00:10:57 Kevin says people who form parasycial relationships aren't weird. They know it's one-sided and aren't under any illusion that the other party knows they exist, let alone is going to return their feelings. With the Lofi girl stream humming along next to him, as he would start to lose his focus, Kevin would glance over at this short animated loop he's seen millions of times before. And this is part of how Kevin's interest in the channel transitioned
Starting point is 00:11:24 from fandom to true academic study, because he realized something. And I noticed that when she would get back to work in the loop where she would sort of kind of phase out for a second and then start again, I was finding myself feeling prompted to get back to my own work. And I started thinking, well, that's really odd. Why am I taking behavioral cues from something that I know is going to occur every couple seconds and is just an animated character?
Starting point is 00:11:51 How is this prompting me to do anything to change my behavior? So Kevin starts staking in, wanting to better understand, quote, parisocial relationships in the live streaming of non-human agents, their ability to influence human behavior in real time, and the important facets of streaming environments that facilitate this. That language is from an academic paper that Kevin co-wrote. He and his colleagues collected and analyzed data from the live chat windows, which is the main place streamers interact with each other, at least on YouTube.
Starting point is 00:12:25 They also did lots of exploratory interviews with people who listen and watch assorted lofi music streams, and a clear theme started to emerge. And I saw this, a lot of this thing of people talking about, oh, I, you know, oh, the lofi girl, she works in studies like I do. She's this kind of partner, this, this almost, you know, not a friend, but like someone that you relate to. A safe companion that you don't need to expend any energy interacting with. And yet helps you feel calm and stay focused. A key ingredient, aside from the music, is the environments the characters exist within. It's this idyllic space or spaces because there's lots of different types of them.
Starting point is 00:13:07 Right. But they do have that in common, that there's something inviting but not overengaging. There's a degree of animation that invites somebody to feel a part of the space, almost like this kind of window into this idealic world, but it's not so engaging as they would be distracting or to really encourage you to lose yourself in it. And this connection to the character and or their soul, space seemed to hit on a feeling of nostalgia for people, or an escape to a different time, or even world.
Starting point is 00:13:48 But briefly, and without the need for high engagement. You know, a lot of the stuff is rooted in, like, adult swim bumps, late night animation. You know, it's got anime, there's an anime aesthetic to it. There's a lot of the old original songs had loops from old adult swim shows in them, or even were just the little bump tracks that they'd play in. adult swim. I don't know if you were at an adult swim person. Yeah, you're, you're, you're, uh, I'm smoking what you're rolling. Um, I wouldn't fall asleep to that every night, every, every, every night for, for 10 years. For the uninitiated, adult swim is like Saturday morning cartoons for big kids.
Starting point is 00:14:27 It started as late night alternative programming on cartoon network with special music from underground hip-hop artists, original shows, etc. Again, this is something we would love to talk to Lofi girls creator, Dmitri, or Dmitri's team about. Did Adult Swim inspire them? But since they keep declining our requests, what we can say is that Adult Swim is very similar to Lofi channels because of its distinctive vibe. And a lot of these channels, Nora, seem to connect to this sort of Nordic idea of coziness or is it Haiga?
Starting point is 00:15:00 Hegi? I thought it was Higa, but I think it's Huga. Oh. Yeah, but I know exactly what you're talking about. And in addition to the Hugueness and nostalgia-bathed listening and viewing experience, people in the chats also openly discuss stress, fear or trauma they're dealing with from school or work or really just being a human on the planet. People in the chats, they go in there and they leave just these positive comments.
Starting point is 00:15:26 Hey, everybody that's doing this right now, you're doing great. Keep trying. It doesn't matter if it feels bad. Like, it's a surprisingly non-toxic environment. In his preliminary study, Kevin concluded that some users did form parasocial relationships and that this almost static animation and super chill lofi really does increase relaxation and focus. But Kevin has another theory too, one that's shaped his research into this. Oh, I think part of what's useful about this are some of the people that are using this are neurodivergent like myself.
Starting point is 00:16:06 and that something about this relationship to this character is almost like assistive technology for them. It's kind of co-opted or colloquial assistive technology. It's not designed with them in mind, but it happens to strike some specific chord that's helpful for people like me. More on lo-fi music and brains after the break. At Radio Lab, we love nothing more than nerding out about science, neuroscience, chemistry. But we do also like to do. get into other kinds of stories. Stories about policing or politics, country music, hockey, sex, of bugs. Regardless of whether we're looking at science or not science, we bring a rigorous curiosity
Starting point is 00:17:06 to get you the answers. And hopefully make you see the world anew. Radio Lab, Adventures on the Edge of what we think we know. Wherever you get your podcast. There is something powerful about the sound of the human voice. Beautifully produced audio has the unique power to connect and inspire. buyer. Tell your organization's story with a custom podcast from CitySpace Productions, the Creative Studio from WBUR's business partnerships team. Become a thought leader. Recruit new talent, reach new audiences, whatever your goal, we can help. Discover how the magic is made at wbUR.org slash creative studio. So as we said, Kevin Weatherwax has been diagnosed with the tension deficit hyperactivity disorder, ADHD.
Starting point is 00:17:57 According to WebMD, it's the most commonly diagnosed mental disorder in children, one that can neither be prevented nor cured. It continues on into teenage and adulthood years and has lots of different kinds of symptoms. Many of which feel very familiar to me. In fact, when Kevin asked me about how I ended up on this lo-fi journey myself, it's a great question. I suppose it's always tricky to say this kind of thing. I'm pretty sure I'm like undiagnosed.
Starting point is 00:18:27 A.D.? Not tricky. Anybody I think should be able to say that. That's what it feels like. It's hard to get a diagnosis. Yeah. Yeah. You had to be an extreme problem, especially to be like an old, you know, in your 30s, 40s now. Yeah.
Starting point is 00:18:43 And have a diagnosis that I do from very, very young. I was a real pain in the ass problem. I'm putting, I'm going to do air quotes to it to the teachers and the people as around when I just got slammed on me. Yeah. not if you were just, if you were functional or able to engage with the space, you weren't going to get it. And as an adult, you can't really. So it's like, what are people to do?
Starting point is 00:19:07 Yeah, that's, yeah. So I think, I do think that is like a fundamental part of my personality. Like I'm, I can hyper focus, but I'm also like extremely consistently and constantly distractible. So. Me too. Which is why I accidentally have two dissertation tracks that I'm having completely. repeating for which one's going to be the final one. One is on my human robots interaction research and one is on the lo-fi stuff.
Starting point is 00:19:34 When it comes to assistive technology for neurodivergent people, Kevin says he's observed a strong tendency for interventions that seek to sort of transform someone from neurodivergent to neurotypical or neurotypical behaving. Rather than being augmentive, which is what I really like about the lo-fi. My relationship to lo-fi is part of my work and study practice. and what I see other neurodivergent people also having, which is that it's augmented. It doesn't, it's not about making me not be neurodivergent
Starting point is 00:20:13 or to behave as someone who's neurotypical. It just helps butrus some of the areas where I struggle while building up my strengths. Another speculation that is not backed up by data yet. I think that there's a possibility that, what these kind of media channels do for people that are neurodivergent is it allows them to participate in, in kind of social co-working without expending social capital that can be a higher cost for neurodivergent people.
Starting point is 00:20:45 Another probably not coincidence. Emily Heap, the Cleveland Tech Talker we talked to, also volunteered that she has ADD. And we should say that this is how she described it, although these days most people describe this disorder not as ADD, but ADHD. Either way. It kind of like tickles your brain the right way. if that makes sense. It just like scratches that itch in there.
Starting point is 00:21:07 And I'm like, oh, it's perfect. Yep. And I can keep working. Yes, yes. It helps me focus so much. Maybe it's a pharmaceutical company that's behind it. Who knows? Maybe.
Starting point is 00:21:20 They're like, there's an outerall shortage. Give them lofi. So we know, anecdotally at least, that these lofi hip-hop music streams help neurodivergent folks like Kevin and Emily and probably others relax and focus. but not necessarily why or how. What's really going on up there inside our noggins? I wish I knew. I honestly wish I knew.
Starting point is 00:21:48 But we did get some help. We turned to Dr. Conchetta Tomeino, aka Connie from the Bronx. I am the executive director and co-founder of the Institute for Music and Neurologic Function. I'm a board certified music therapist with a master's in doctorate in music therapy and have been the music therapist for 44 years.
Starting point is 00:22:11 Connie is a pioneer in the field of music therapy and was a close friend and colleague of the late British neurologist Oliver Sacks. Your uncle, right? Yeah, not related at all. I wish. No Uncle Oliver and the fan. Nora Sacks's non-relative, Oliver Sacks, may be the only neurologist to ever have a big budget movie
Starting point is 00:22:34 made about his work, at least one that stars Robert De Niro. You work here? No. I live here. You don't look like a patient. Hello? Over the decades, Connie has witnessed music work magic as medicine. Is music a net positive on brain function?
Starting point is 00:22:57 Oh, absolutely. I think I could say that. I think the science supports that too. There was the old man who had a stroke and couldn't talk, but then all of a sudden started singing Old Man River. And the young girl who had seizures every night before she was about to fall asleep. Until Connie created and prescribed a music track. The rhythm would gradually get slower and slow and slower,
Starting point is 00:23:20 so it would ease her brain into a more relaxed state. Hmm. Softer landing. Exactly. And it actually worked so I was very happy. Wow. The reason music is used as and in therapy is because it engages all parts of the brain in different ways.
Starting point is 00:23:39 And so we have a way of not only organizing the brain in a very purposeful way, but stimulating and arousing the areas that may be a little out of sync. Take someone with ADHD. The main thing is that there's hyperactivity in different areas of the brain. Which makes it hard to focus. Because there's too much noise and too much activity going on, they distracts the type of focus. that's needed to learn or to do a task.
Starting point is 00:24:15 Okay, now listen up, because this is the coolest thing I've heard in a really long time. Music doesn't only engage your gray matter. The rhythm of the music can actually entrain the rhythm of the brain. This was like a galaxy brain explosion moment for me, Nora. Connie says entrainment is basically when one stimulus influences another. The pulse at which those rhythms take place is now influencing the pulse at which the neurons are firing. What that makes me think of is like music can serve almost as a metronome for the way that the brain is functioning and organizing information. Absolutely. So think about how a musician uses a metronome.
Starting point is 00:25:06 Yeah. And they use it to stay in time in their performance or to be able to perform the music with other musicians. Sure. The external rhythm actually does the same thing. And in fact, that's why it's effective with somebody with ADHD. It's providing a steady beat and organizing brain rhythms that the person internally isn't able to organize. One of the reasons lo-fi hip-hop music is such an awesome. metronome for folks with hyperactive brains is because it's slow.
Starting point is 00:25:47 You know, 70 to 90 beats per minute, I believe is the standard for Lofi. So that low rhythm in and of itself is producing a very relaxed state. Also, Connie says, it doesn't usually have a huge range of frequencies or a sudden changes in pitch, which also helps our physiological state get calm. And yet there's just enough going on in the music to filter out. background noises, but also engage your brain, all at the same time. Scientists are still trying to figure out exactly how this all works on beta and theta waves and all that good stuff. But for now, I think we can safely say lofi music
Starting point is 00:26:32 does have an influence on brain activity. And I think it's because of that very regular rhythmic beat that is engaging the brain in such a way that helps regulate then how the held the brain dysfunctioning. Another very exciting discovery. There's so much more to the lo-fi world than just our old digital friend Lo-Fi girl and her new friend, or is a boyfriend, Lofi boy. If that channel really was the Big Bang,
Starting point is 00:27:07 the Lo-Fi universe has just kept on expanding and diversifying. Even beyond other very popular and very similar channels with almost identical names, like college music's Lofi hip-hip-Radio, mellow chill study beats. Yeah, it's real close to home. Any identity that you can think of for the most part, you can go and look for that
Starting point is 00:27:28 and lofi. And you'll probably find somebody who's made something for it. Muslim lofi. Christian lofi. I will tell you very simply, we won the election. Left wing lofi, right wing lofi, Indian lofi. Boomer lofi. Where's my mom? You get the idea.
Starting point is 00:27:50 That's our PhD computational media nerd Kevin Weatherwax again, by the way. Just for funzies, we Googled Jewish lofi. Queer lofi. And at Kevin's recommendation, because it's one of his personal, very out-there favorites, Bernie Sanders lofi. Mr. President, I think everyone knows. I am once again asking you to listen to a little. Lofi music.
Starting point is 00:28:33 So we could have done this all day and very late into the night. We could have. And gotten some work done probably at the same time. Probably it might have been even far more productive than we ever are. But I think what we really figured out is that the Lofi universe is basically infinitely expanding, maybe even creating alternate dimensions. I'm pretty sure the pandemic had something to do with it. I agree with that.
Starting point is 00:28:58 We all had more time at home for chilling. and we all also really needed to chill. As he and his colleagues studied this expanding Lofi Girl multiverse, Kevin started to wonder something. Could there be a human, not a cartoon character version of this? And what I found was there's a very popular channel in South Korea called The Man Studying Next to Me, studying by me. And he's this young kid, it must be in the early 20s or something,
Starting point is 00:29:26 who essentially would do these long-ish live streams of himself studying, and then he would turn those into really long loops. I'm not exactly sure which channel he was talking about because I discovered so many of these. I know, right? Like, Lofi is like Japan, Korea, the UK, Norway. Watching all of these and realizing the existence of so many flavors of Lofi kind of broke my brain, Nora.
Starting point is 00:29:56 Like, are we living, clearly living in a computer program? Like, are we just incredibly inspired by other creations of chill vibes? Like, what is happening? Like, I mean, it's such a labor of love to just build something that is, you're like, oh, this other thing makes me feel really good, but I would also love to see myself in it. So I'm just going to make that. Learning from Kevin and Connie from the Bronx about the lo-fi girl multiverse
Starting point is 00:30:21 was really surprising for me as a low-key, lo-fi girl fan. learning that these channels are good for me and my brain is great. But I also had started with a more skeptical question, one that I told you about Nora. Is lo-fi girl good for music? Or is it, in a weird way, part of this general degradation of artistry? Let the algorithms take over and remove the person behind the art, etc.
Starting point is 00:30:49 Yeah, it's a really good question. And I should say here that we tried our darndest to reach Dimitri, or really anyone from Lofi Girl. We didn't get a response, except that they wanted to stay anonymous. And we also contacted a bunch of their different artists around the globe, and they also seem not so into talking, which I kind of get, you know, they just want to have their alias or moniker
Starting point is 00:31:10 and keep making their chill vibes. But one was game. So yeah, this is an upcoming track that I'm working on, not quite finished. This is Antonio, aka Mondo Loops, generously walking me through a lo-fi hip-hop song, Work in Progress. Mondo means world, an Italian, and Antonio makes a lot of guitar loops.
Starting point is 00:31:46 Antonio is based in Northwest England, and he's a full-time producer, mostly of lo-fi hip-hop stuff. Also, chill-hop, a lot of hops, really. You're kind of hearing his music, so you get the idea. And now he started messing around with field recordings as well,
Starting point is 00:32:02 of things like leaves crunching and twigs snapping, very ASMR. And before that, I sort of started off releasing some guitar-based music, mostly instrumental, just pure guitar stuff. And it sort of evolved into the sort of lo-fi thing quite naturally.
Starting point is 00:32:25 It's quite a similar sort of sound palette. We wanted to talk to Antonio because, you know, again, I was just worried about this idea that maybe lo-fi hip-hop girl was so kind of in the background that it sort of just removed the artist from, I don't know, the art in a way, you know, turning people into more sort of faceless, nameless, chill music generator bots, right? But at least for this young British producer, that didn't feel like the case. Actually, he says it was the exact opposite.
Starting point is 00:33:05 Right. Antonio told us that a few years ago, very early on into his music career, he sent some demos to the team behind the LoFi Girl Stream, who also now run a record label. And LoFi Girl liked them and dropped some of his tracks into their playlist on Spotify and other streaming platforms. And this bumped his audience big time
Starting point is 00:33:25 in the region of a few hundred a week to tens of thousands a week. It was a big jump. Then they asked him to write a song for this compilation album they released called 1am study sessions. Yep, they release
Starting point is 00:33:39 whole-ass compilation albums of original music, all inspired. by the original stream. They put it out on vinyl and YouTube, and since then, Antonio has released several albums with the Lofi Girl label and contributed to loads more compilations since.
Starting point is 00:33:54 And he characterized the Lofi scene as super international, very collaborative, and generally pretty open and sharing-oriented. My first impression was that infinite live streams like Lofi Girl and a lot of its spinoffs wouldn't be great for producers like Mando Loops. But Antonio didn't seem to feel flat, or anonymous, or like he was just another lo-fi cog in the wheel
Starting point is 00:34:17 or chill music generator bot at all? It works both ways because whilst it's not necessarily artist-focused, the sort of model that it ran off quite naturally worked in the artist's favour financially when it moves on to streaming services, not that it was the intention of the channel at all, but with sites like Spotify you get paid obviously per listen and with a lot of artists
Starting point is 00:34:49 it can be a real struggle to get the sort of fan base and the following to get any sort of substantial earnings from Spotify and Apple and that sort of thing you get paid sort of like three or four dollars per thousand streams but when it comes to lo-fi music you've got the financial element of
Starting point is 00:35:09 people put it on in the background and they'll listen to 100 songs, 200 songs while they're studying, which reflects in much higher streaming. And as an artist, it supported me financially to sort of make this my full-time career. Without this, I don't think I'd be sort of a full-time music producer. I owe my career really to Lofi Girl supporting my music. Nora, you may not be a Lofi Girl super fan, but what do you come away from all of this with? What does it make you think about? Well, I'm not a super fan, but I've become a fan where I wasn't one before.
Starting point is 00:35:52 And I actually have found myself turning to the stream sometimes and listening to more of Mondaloupes and other artists' music. And, I mean, I love thinking about how my brain is being engaged and also freed to focus. And I'm not saddled with this burden of like, oh, all the artists, you know, are just musicified. and this is bad for them. Like, actually, every time I stream them on Spotify or play it, I'm actively supporting an independent artist in this record label, which feels good. With a fraction of a fraction of a fraction of a penny.
Starting point is 00:36:29 Yes, it is part of my penny for you. But then I've told a lot of friends, too, and everyone just seems somehow more chilled out and focused. It's weird. I mean, did you discover that a lot of your friends knew about this? Yeah, when I mentioned it, the name Lofi Girl didn't click, but then when I described the music and the stream and the animation, they were like, oh, yeah, I'm into that.
Starting point is 00:36:55 I've been into that for a long time. Yeah, I think that's, you know, to me, what's really interesting is, like, the way you described it as, like, a secret that everybody knows about, you know? It's like, we don't really talk about Lofi Girl, at least most of us don't, unless you're Kevin or Emily, right? But like, I think it's just this interesting thing that, like, is actually a companion for a ton of people who are not actually talking about that companionship, right? And then also just the idea that it has this, like, positive community that it's created where people are sort of like supporting each other. And also just like being together in this sort of weird internet space.
Starting point is 00:37:39 I think that stuff is really interesting, but I agree with you that the entrainment idea of the brain getting sort of like locked into a more productive state is really fascinating. And it's cool to get a glimpse of some things that we still really don't understand thanks to people like Connie and Kevin and Emily too. Yeah, and to feel just like there's something good for the listeners and good for the makers in Internet music.
Starting point is 00:38:09 is a rare feeling I'm going to cherish and keep jamming to. We did it, guys. We fixed it all. It's all fixed now. Everything's positive on the internet now. No problem. Everybody go home. Go home and study slash vibe slash game slash chill, okay? Don't forget your chubler. And this thread is a production of WBUR in Boston. This episode was produced and co-hosted by me, Ruth Valerie Sacks, with help from Endless Thread co-host Ben Brock Johnson and Dean Russell. Dmitri, if you're out there, still love to talk.
Starting point is 00:39:01 Our sound designer on this episode was the super chill, Paul Vyciss. The rest of our team is Samantajoshi, Matt Reed, Amory Siebertsin, Quincy Walters, Emily Jankowski, and Grace Tatter. Endless Thread is a show about the blurred lines between online communities, a lava lamp, an orange cat, and a game controller. If you have an unsolved mystery or an untold history that you want us to tell, hit us up. Endless thread at wbUR.org. Bye now.

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