Entertainment & Celebrity News Today | 2 Min News | The Daily News Now! - BBC's Morning Live Expands to Challenge This Morning
Episode Date: March 15, 2026BBCs Morning Live eyes longer runtime to rival ITVs This Morning, as ratings slip for the latter. Emma Morris, former This Morning editor, leads the charge, aiming to double Morning Lives audienc...e. Uncertainty looms over other shows like Crimewatch Live, as the BBC prepares for a potential daytime TV showdown. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:advertise@thednn.ai This is an automated, high-level news summary based on public reporting.Report issues to feedback@thednn.ai. View sources & latest updates:https://sources.thednn.ai/83ebdf01e4ad3c74
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Today is March 15th. Here's what's trending in entertainment.
The BBC is quietly planning to extend its morning live show to grab viewers from rival ITVs this morning.
Launched five years ago as a daytime program, Morning Live has already grown popular and bosses hope a longer
runtime will pull in audiences ditching. The competition due to slipping ratings.
Earlier this year, in March 2024, Kat Dealey and Ben Shepard stepped in as This Morning hosts
after the exits of long-time presenters.
Philip Schofield and Holly Willoughby.
The BBC had bumped morning live from 45 minutes to 75 minutes right before that change,
boosting its own numbers.
This morning once drew 2 million viewers at peak,
but now holds steady around 700,000.
Meanwhile, Morning Live pulls in almost double that crowd,
showing real momentum for the BBC side.
Insiders describe it as a calculated move to challenge this morning head on,
led by editor Emma Morris, who spent years at the ITV show before jumping.
Ship, her experience gives the BBC an edge in this brewing rivalry.
Plans remain under wraps, with uncertainty around shows like Crime Watch Live that might get folded in to save costs.
TV execs say it's cutthroat out there, and this could spark one of the biggest daytime battles yet.
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