EntreLeadership - #90: Rabbi Daniel Lapin—Business Secrets From the Bible
Episode Date: February 9, 2015One of our favorite guests, best-selling author Rabbi Daniel Lapin, discusses a new way to view and approach success with practical, simple strategies based on key concepts from the Bible. Plus, we're... talking with Rory Vaden for his insight on procrastination. So don't delay—listen to this podcast now. http://www.entreleadership.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
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Charismatic, passionate, as integrity, humble, servant, faithful, inspiring, persevering,
positive, flexible, driven.
This is who we are that call ourselves leaders.
Helping business leaders grow themselves, their team, and their profits.
This is the Entree Leadership podcast.
Now, here is your host, Ken Coleman.
Coming to you from the Music City, this is the podcast of Leaders, by leaders, and for
leaders. I'm your host Ken Coleman. This is going to be a fun episode. A little bit of a twist.
We have two conversations that we have coming up for you. The first with Rabbi Daniel Lapin.
And we're going to talk about his book, Business Secrets from the Bible. And Rory Vaden, a good
friend. It's got a new book out called Procrastinate on Purpose. You're going to get a lot out of
these conversations. And Clayton Mask joins us in just a minute. Now, I want to give you a disclaimer
here. For those of you who may have never cracked open a Bible, or it's been a long time,
don't freak out and fast forward here. Because a central part of this conversation that Rabbi Lapin
addresses is that the facts remain. This is not a politically incorrect statement that many, many Jewish
people, a disproportionate amount of Jewish people are very successful in business. Is it because of
their heritage? He would suggest not. It is rather because of their discipline to follow what
The scriptures say about business and treating people.
So this is not going to be a Bible study.
All right, there's the disclaimer.
We'll discuss that and so much more.
So stay tuned for that.
And by the way, we will give away 50 books.
So the giveaway continues.
So that's just a little bit of what's coming.
And so let's get right down to business.
Okay, folks, really enjoying our business tip of the week from InfusionSoft.
before we get to our feature conversation, we're going to touch base with Clayte Mask,
the CEO of InfusionSoft.
He's on the line with us now.
Clayte, good to talk to you again, sir.
How are you?
Doing great.
Great to be with you, Ken.
All right, man, here we go.
Question of this episode.
How to busy entrepreneurs, because that's our audience.
How do they maintain personal relationships with customers?
Well, it's a great question because the fact is your customers, your prospects,
need to receive the touch from you that helps them build trust with you, that only comes
through communication.
And so there are three ways that you can do this as a busy entrepreneur.
Number one, you can spend your time doing it.
And since you don't have a lot of time, that's probably not exactly the answer folks
want to hear.
Number two, you can hire people to do that for you.
Let's face it, this is what a lot of big businesses do.
But it's expensive, so not necessarily the greatest answer.
The third way to do it is to put systems.
in place that help to scale and enhance your communication with your customers so that you are
able to be right there giving them that personal touch. And not surprisingly, of the three choices,
spend more of your time, hire more people, or put systems in place. I'm a big fan of putting
systems in place. Yes, and that will help entrepreneurs not go crazy as well. All right, Clay,
tell us why InfusionSoft exists and how you can help our audience grow their business.
You bet. We exist to help small businesses succeed.
We help them use our sales and marketing software so that they can get organized, grow sales, and save time, and have the life that they want.
All right, folks, to learn more about how Infusionsoft can help you, very simple, go to infusionsoft.com slash entree.
Infusionsoft.com slash entree. Clay, always love when you give us some valuable wisdom. We'll talk with you again soon, man.
Thanks, Ken.
Well, folks, we've been telling you about our Entree Leadership Summit, which is coming up in May. I'll give you the
dates and some details later. One of our speakers is Rabbi Daniel Lap and a long-time friend of
Dave's. And so as a result, we get the opportunity to get on the phone with him and talk. This guy
is one of those fascinating, most brilliant people I've ever had a chance to talk to. And so it's
always a treat when you get him on. And the book that we're basing our discussion around is
business secrets from the Bible, spiritual success strategies for financial abundance. Now, stay tuned
because after the conversation, I'm going to tell you how to tweet to win 50 copies.
Here is my conversation with the rabbi himself.
Rabbi Lappin, I would love for those who have yet to read business secrets from the Bible,
I would love for you to give them a summary of what you have set out to do in this book and what you give us.
Sure, I'd love to do that, and particularly because I know that your listeners are famous for being serious about money,
serious about their desire to improve their financial situations, not only by reducing and eliminating
debt, but also by increasing earnings, by creating greater revenue. And that's what this book
is really all about. You see, if you don't mind me being just a teensy, we can see a little bit
politically incorrect. Oh, go for it. I will say something which I sometimes laugh because
As most people suspect, if anybody other than a circumcised Orthodox Jewish rabbi said this,
people would probably start screaming about bigotry.
But anyway, the bottom line is something very true.
You'd have to be a recent immigrant from Hada, Mongolia, not to know that Jews are disproportionately good with money.
That doesn't mean there are no poor Jews, there are, but it just means that overwhelming numbers of Jews are created very strong revenue streams.
and this has been true at all times and at all.
One of the impetus for the book for me was to do a very serious analysis.
It took many years to say, look, is this due to Jewish qualities?
Is it racial?
Anyway, it was not that hard to eliminate all the stupid false explanations
and to debunk silly theories.
Boiled down very, very simply,
body of tips and tools and techniques contained in ancient Jewish wisdom
and based on the Bible, which has always been the guidebook for the people of Israel.
And then I said about condensing them into force, and that became the book.
We're talking about business secrets from the Bible, spiritual success strategies for financial abundance.
And then what was so fascinating to me, one of the big questions.
Some people in academia are fearful of asking is,
why is it that what they call civilization or Western countries have always done so much better
than the rest of the world in terms of wealth creation, whether it was great Britain,
high points of the British Empire, and it was even before that, even in colonial times.
I mean, it took a while for America and the United States to become dominant in the world.
from the time our country was formed for a long time,
England was still the financial dominant force in the world.
And there have been many, many theories advanced for this.
And, of course, everybody is petrified less to be a racial explanation.
You know, white people make more money than people with different color schemes.
I mean, complete nonsensical things came out because people were so bewildered.
It was so noticeable that this small,
group of human beings have created so much more wealth on the planet. And by the way,
the obvious proof of you, you don't even have to look at the financial numbers or look when
manufacturing was. And again, China is now growing up and talk about that. But the important
point is that when everything is factored out, the bottom line is that countries that were rooted
in the Bible as Western civilization was, remember that when Guten 50, the very first book he printed,
was not the Vienna telephone directory, it was the Bible.
And so once we've established, as I do in this book,
that the Bible is primarily responsible for cultures that are successful,
then it's no big jump from there to realize that just as the Bible has transformed
the financial destiny of nations, it can do that for individuals as well.
And that's exactly what I did in this book.
I reduced it to 40 strategies that anybody can begin to employ in their lives to make certain that your financial revenue creation starts climbing and climbing measurably and significantly.
And it's just one of those fascinating and wonderful parts of my life.
And you know how excited Dave gets when people are able to call and say, I'm debt-free.
Oh, yes.
And for me, it's very similar when people call and say, you know, I doubled my income this year over last year
based on just doing what this book says to do.
And it just makes the day every time I speak to someone like that.
Well, I think we should all be purposeful to spend time with a rabbi because of the very point you just made.
And I want to, I'm a little bit of a nerd here.
And for our listeners who may not know the Bible well, this is an important question, I believe.
And Rabbi, I want you to tell us why 40 business seekers.
You could have chosen, I guess, any number as bright as you are, and as well as you've studied the scriptures.
But I know as a Baptist preacher's kid that the number 40 has tremendous significance throughout the Bible.
Did that shape why you came up with 40?
Oh, very much so.
And I didn't even come up with it.
It just leaped off the page automatically.
It was almost as if I was just being the agent of putting it all together.
but I didn't know you were a preacher's kid.
I am too.
We're both preachers kids.
Yes, yes, yes, yes.
I'm nerding out on the number 40 because I know how big of a deal that number is.
Well, yes, it keeps showing up in the Bible.
I mean, not only do you have the rain in Noah's Ark for 40 days and 40 nights,
not only do you have Moses thing up on Mount Sinai writing down the 10 commandments for 40 days and 40 nights,
but you also get the number of years in the rains of various,
Jewish kings through the books of prophets. And in the kings of Israel, this number just keeps on
showing up again and again and again. The explanation for the number four, why this is so important,
is essentially you only need four things in order to make everything on Earth. You need electrons,
protons, neutrons, and what we call nuclear energy to hold it all together. Basically,
That's all it takes.
Whether you're looking at a piece of plastic or you're looking at the sky or the air you breathe
or the wood on a tree or the snow coming down somewhere, all of these things are just made
up of the right combination of four things.
And so wherever we see this pattern repeats itself that in ancient Jewish wisdom, four
is the element of creativity.
Four is absolutely unique.
And so since we're talking about literally the creation of wealth, and that's important
because governments cannot make money.
Governments can only move money around.
They can take it from Peter and give it to Paul.
But human beings are capable of creating wealth.
And when I create some money,
I haven't taken it from anybody else
because the person who put it in my hand
and it might be a client, it might be a boss,
it might be a relative, who knows,
but who ever put that money in my pocket
or in my hand or in my bank account
did not do it because I was pointing a gun at him. He did it because whatever it was, I exchanged for that money, my labor, my goods, my services, whatever it was, he valued at more. And so the amazing thing is that when two human beings complete a transaction, their genuine financial statements are both higher at the end, which is de facto evidence that money was created. And so that's why 40 is the right number of, to condense the spiritual tools and tips.
techniques from the Bible for making money.
One of the things I want to have you weigh in on is, for our audience, not everybody,
is just naturally positive or optimistic is the word we use.
And you talk about this, and I find this to be fascinating, because you would assert that
we can all become optimists.
And so here's the question.
Why should we pursue that goal to be an optimist?
how for those who just don't find it naturally, and then why is it such a huge advantage?
Optimism, I mean, it's crucially important in business, but here's the interesting thing
before I explained that. It so happens that once we recognize that we're all in business,
optimism is anything that is good for business is generally good for society as well.
create it. In my view, now some people will take a secular sociological perspective on this,
and that's fine. It doesn't make any difference. We always thought the characteristics that are good
in business are also good for society. What do I mean by that? Look, I don't know about you,
but I suspect you the same as me in the sense that life is too short to hang around pessimistic people.
Absolutely. It's just painful.
Yeah, they just suck the energy out of you. They literally suck all of your,
energy. If people sit around whining and grumbling about how bad things are, they're getting worse,
I can't be there. They pull me down. They make me unhappy. It's not worth it compared to the
joy I get from being around optimistic people. I just don't do it. And I'm not alone in this.
And in exactly the same way that I think everybody understands that in order to do well at whatever
you do, and I don't care if you're in business for yourself or you're an employee, your success
will be a factor. It means people will like to work with you, people will like to hire you,
people would like to buy stuff from you, people would like to hang around you, but whatever it is,
optimism is incredibly useful. It's also obviously very useful in terms of dealing with the
setbacks that inevitably accompany any business career, no matter what you're doing is you're trying
to create wealth and build up your bank account and increase your resources, you are going to have
setbacks. To be able to face those with optimism is enormously beneficial. And there's a
famous study that I speak about which met life insurance showing that their agents, it was not
IQ, it was not how brilliant they were, it was not the scores they got to at college or even if they
went to college in the first place. The most reliable predict of how well you would do as an insurance
agent. And so one of the things, can I take another minute on this topic? Oh, I'm fascinated. I'm
never going to stop you, sir.
One of the things we point out is a fundamental difference between people and animals.
And it may sound frivolous, it may sound that I'm being simplistic, but I'm not.
I'm really being very serious when I say that one of the chief characteristics of animals
is that a cat or a cow or a kangaroo or a camel are going to be a cat and a cow and a kangaroo
and a camel in 10 years time if they're still alive.
They're not going to change.
They're not going to be anything else at all.
But me, I'm not the same as I was 10 years ago.
I don't even want you to judge me on what I was 10 years ago
because I've been trying to make myself better since then.
And you can talk to somebody.
And we know people who were homeless 10 years ago
and who today are making a lot of money.
People can change.
Animals cannot.
And so when somebody says, look, I'm just not an optimistic person.
And I've had people say this, look, you know, you're like,
you know, you just up all the time and it's all true,
whenever you come out on the stage, you seem so positive and so, you know, you get on the radio,
you sound positive and all.
I'm not like that.
I'm sorry, I've had a tough life.
There are things about me that are different.
I'm just not always up.
And, you know, I wait until the person has got those things off his shoulder.
He obviously wants to vent a little bit.
And then we talk about the fact that you can change.
You don't have to be tomorrow what you are today.
And I accept that today.
You're a whiny, pessimistic, unpleasant, miserable sort of human being.
But that doesn't mean you have to be a.
that tomorrow. All you need is the determination to change and the technology. And in my book,
Business Secrets from the Bible, I lay out a section on how to change your optimism, how to become
a much more optimistic person. I'll just give you one little insight to sort of close. And it's so
simple and it's so powerful and it's so effective. And that is you have to find five people.
a day to say thank you to.
But not thank you with averted
eyes as you sort of slide by,
but a genuine thank you.
And whether it's the checker
at the market or the
flight attendant as you get off the airplane,
then my friend Zig Ziglar
always used to be meticulous about this
for the same reason. He was
abjuration and his gratitude.
And he always said he was quite right. He said
not only does it make them feel better,
but more importantly, it makes.
So that's a no-braider.
Absolutely.
And in the same track, you have another axiom that you teach,
and I think it's so very important for our entrepreneurs that are listening in here to get this.
You say that our success is linked to how many people one knows.
So now if we can be positive and optimistic and thankful and grateful
and then meet as many people as possible,
you say that has a direct effect on our success.
How?
Money is made.
only and always when one, and again, this is how I put it, money is made, own children, serves another.
Money cannot be made by computers. You can't set your computer up and then go take a hike.
Money is made when one human being serves another human being. Now, you might use your computers for doing so.
You might use a wrench. It doesn't make any difference, what tool you use.
But bottom line is money is created when one human being serves another human being.
From the Bible, I actually allow out financial examples so as you can let see how this actually does work.
But when one human being serves another human being, money is created.
Now, how do you serve other human beings?
Well, this is one of the reasons that historically Jews used to adopt last names that revealed what it was they did to help their fellow human beings.
So Jews traditionally sought out last names. When last names, only a few hundred years ago, when last names began to become prevalent, Jews sought out names like the late great business management expert, Peter Drucker, was a Jew, but his family were printers. And Drucker, in German, was, his name would indicate what he did, where it was blacksmith. And then you had diamond names. And so this was like walking around with a great big billboard. This,
told people how you could help them. And so we always saw advertising in ancient Jewish wisdom,
advertising was part of human kindness. We were not cynical about it. Advertising was one of the
ways we let you know how we could help you, how we could make your life better. And when you've
done all that, obviously your success will be proportional to the number of people that are the three
steps. And one of the things we cover in business secrets from the Bible is how to expand the number of
people who know you. And out of that group, how to expand the number of who like you, and out of that
group to expand the number of people who trust you. And I can't wait to go into many of these
things in even greater Entry Leadership Program in May near San Diego. And I don't know. I think we've
got only a few tickets, only a few seats left for that. But people can inquire about it.
But we're going to cover all of these things and a whole lot more because you've got to know the secrets of how to get more people to know you.
That's why I said earlier that what's good for business is good for society.
And often point that out, I mean, would you rather deal with somebody who's trying to get your business,
or would you rather deal with a politician who's issuing orders because of a sense of power and authority?
Oh, business every time.
I'm not dealing with business people because they always say have a nice day.
That's exactly right.
I've never yet walked out of a police station or a post office or any government office
where somebody actually cares about me in any way at all.
Well, that's so true.
Well, folks, that's just a little bit with one of the wisest men on the planet.
He's a dear friend of Dave, which makes him a dear friend of our organization.
And the book, again, is Business Secrets from the Bible's Spiritual Success Strategies for Financial Abundance.
He will be with us, along which he will be.
Don Maxwell, Patrick Lynchione, Dave Ramsey, Chris Hogan, Chrissy Wright, and all of you at the Entree Leadership Summit.
So again, we'd love to have you out there.
Details, of course, at Entreeleadership.com.
Rabbi, you are so wonderful, so refreshing.
And I know all of us are better for this conversation.
So on behalf of our entire audience, thank you, sir.
Well, thank you.
It's always fun speaking with you.
And you know what a special place, the entire Dave Ramsey organization holds in my heart.
And I genuinely, genuinely do believe that you and your colleagues and Dave have done more than almost anybody else.
You've changed the lives of so many people by bringing them financial peace.
And I'm so grateful.
What a treat, Rabbi Daniel Lapinez.
We want to thank the rabbi for being with us and also grateful to him and his publisher for the 50 book giveaway.
This is so fun.
I got to tell you, this is producer Eric and my favorite part of the podcast because we just get to give away books.
Here's how you do it.
You have to tweet this phrase.
The at-auntre leadership podcast is a little change here, so pay attention.
The at-ontre leadership podcast is hashtag, conversation that matters.
This is what you have to tweet, and you are qualified.
Eric will put the names in a hat.
I don't know if that's what you actually do.
He's shaking his head.
So anyway, here's the phrase.
The at-on-Tray Leadership podcast is hashtag conversation that matters.
That qualifies you to win one of 50 free copies of business secrets from the Bible,
spiritual success strategies for financial abundance.
Also, we have a bonus question for you.
And so in this particular episode, we want to give you a bonus question with Rabbi Lapin.
Kind of fun.
And here's the question.
I asked him, who does he believe is one of the better businessman referenced in ancient scriptures and why?
And so you can get that bonus question and answer on entreleadership.com slash podcast.
Go enjoy that because it was a really fun question.
And, of course, he answered it beautifully.
All right, folks, it is now time to open Ken's Electronic Mail.
Ken's Electronic Mail.
You've got mail.
We love your emails, by the way.
So before I get to this one email, of course, you can email us anytime.
Your thoughts, questions, suggestions.
We love it all. Podcast at entreleadership.com.
That is the email address, podcast at entreleadership.com.
And that comes to me and our producer, Eric.
We love your feedback.
We recently got an interesting question.
By the way, having nothing to do with this podcast,
but it fits so beautifully in with the conversation we just had with Rabbi Daniel Lap.
And the email came in from Igor, and I will summarize the question this way.
He said, how does God, or the spiritual part of you,
affect your business. The reason I ask is that I see a lot of leaders and they always talk about
God first, family second, then business. I'm not a spiritual person and really don't know how to
find it in myself and how that would help me in my business. Fantastic question, Igor.
And I would simply say the start of the answer for you figuring this out for yourself,
and that is the key. You have to go figure this out. I can't give you a cookie cutter answer,
but I will say this. As you heard in this conversation with Rabbi Daniel Lapin, there are
practical and moral implications of what the Bible says about doing business.
And so even if you're never darkened the door of a church, you don't consider yourself a spiritual
person.
I think you recognize by the actual question that you are a spirit, right?
You have a spirit and a soul, and so you're figuring all that out.
Here's what I would say.
You go get the book, business secrets from the Bible, and you begin to just uncover some of the practical applications.
Very simple.
Second thing is begin to see what the Bible says about how we should talk.
treat people. And so there are the moral or spiritual implications. And whether you believe as a
God or not, is you begin to investigate on your own, because I think that is the whole play.
You've got to investigate this on your own and see how the moral, spiritual commands of the Bible,
how do they fit into your day-to-day business? I would assert they certainly play in to how you
treat people, how you're honest with vendors, customers.
So I think there's a lot there.
So I would say go dig two books.
Number one, the Bible.
Number two, business secrets from the Bible, and I think you're on your way.
Igor, thank you for the email.
And always, send us your email.
We'd love to hear from you.
Podcast at entreleadership.com.
Now, folks, we told you at the start of the podcast that we were going to give you two conversations today.
And this is fun for us because we have been busy, have we not, Eric, the producer.
We have been out finding great men and women who,
we think can speak to you and help you in so many different areas of your professional life and
certainly your personal life as well. And Roy Vaden is certainly one of those folks. He's got a brand
new book out called procrastinate on purpose. And this is great because I am a natural procrastinator.
Now, for some of you who the very idea of procrastination is a dirty word, relax,
Rory knows what he's doing here. A little play on words. It's a clever title, but it's not just a
clever title. There are some great
takeaways for you in your
personal and professional
insight. And Rory does both.
Listen in to just a bit of our
conversation with Rory Vaden.
Well, it's so good to be with you, Rory.
In studio, again, you're a local resident.
It's good to have you back in the studio. It's always fun
when you drive by. Yeah, it's great. It's good to
be here. Yeah, well, I'm really excited about the new book,
right? Procrastinate on
purpose. Five permissions
to multiply your time. And I got to tell you,
when you emailed me about this months ago,
I love the title. I love provocative titles that make you think.
Yeah. Because when you say procrastinating on purpose, what do you mean?
Well, there's a lot to procrastinate on purpose, but everything that you know about time management is wrong.
If you started with that...
That's a big statement. That's the opening line of the book.
That's the opening line of the book. Because that's where we started. We said everything we know about time management, we're completely erasing it.
Now what's left? Let's go explore.
procrastinate on purpose very quickly.
The whole idea is that in the world where there's so much to do, there's more to do than you can ever do.
The next generation will be defined not by the things that we do, but the next generation leader is about deciding what not to do.
What are the things that you can put off intentionally?
How can you delay those things so that you can focus on what really, really matters?
And that is a skill that has to be consciously developed.
And the multipliers, as we call them, the people, we profiled dozens of people, eight of them are included in the book, the multipliers had this ability to put off the things that didn't matter so that they could really focus on the things that do matter.
And so you think of procrastination is really a strength.
It's a different way of looking at it.
It is.
But I love where you're going here because, again, this book you say is about emotion.
It's not about logic.
This book is not about what to do with your time.
how to think differently about time. That's the emotional connection. Talk about why emotion is such a
huge part of this idea. All right. So if you think of the last 10 time management books you've read,
and there's hundreds, thousands of them, right? And it's always a to-do list, a way to organize your
desk, your calendar, all of these things, right? And here's what hits me one day. I'm at my business
partner, Dustin's house. We have our entire senior team from Southwestern Consulting from around
the world flying in this one day we're all together his little two-year-old haven she's the
cutest thing you've ever seen we're walking out and she sprints down the hallway and she
leaps and latches on to his legs and she says daddy don't go daddy no work no work daddy no more work
and my heart broke oh sure and it it occurred to me for the first time that said you know what
time management is no longer logical
Yeah.
It's emotional.
That's right.
The feelings of guilt and fear and worry and stress and anxiety and pressure, those are the things
that drive how we decide to spend our time as much as anything, and yet you never read
anything about that.
It's always just how to be more organized or how to have a better system, which is great.
There's nothing wrong with that.
But our exploration was really about understanding the emotional element of time management.
You don't need more tools.
You don't need more technology.
You don't need more calendars.
You don't need more checklists.
You've heard all that stuff.
What most of us need is permission.
We need the emotional permission.
And here's the premise of the whole book in one sense.
So it's like if you don't remember anything else, I'm just going to lay it out for you.
I love it.
This is the whole premise.
You give yourself the emotional permission to invest time into things today that create more time tomorrow.
Wow, that's so good. I do this a lot already. People know this. I want you to say that again, because that is tweetable.
Lock into this. Say that one more time. I'm writing that down. You give yourself the emotional permission to invest time into things today that will give you more time tomorrow.
But as we're profiling multipliers, these people who multiply their time, multiply their results, the people who have leverage in their life, the people who have margin in their life without counterfeit,
compromising results, we realize there's a new dimension, what we're referring to as a third
dimension of time management, which is not just importance or urgency, but significance.
When you add the significance calculation and you say, how long is this going to matter,
everything changes because you start to think, not just how can I be more efficient today,
but what is the thing that I can do today that creates more time tomorrow?
it's making calculations not just based on the here and now, but on tomorrow and the next day
and forever.
And so basically, the book, there's five permissions that multiply your time and procrastinate
is one of the five permissions.
So it's making a significant use of your time and doing things that really matter.
That's it.
And the way it becomes obvious that they matter is when you look from a long-term perspective
rather than a short-term perspective.
That's right.
And I love that.
All right.
practical because this book is just fantastic. Let's talk about the focus funnel because this is really
practical. Yeah. So, you know, one of the challenges I've had with certain time management books I read
is they're beautiful, but they're so, they're so ornate. There's so much to them. It's like,
how do I apply this on the fly? So we tried to find something that was a dynamic depiction of the
thought process that the multipliers used in their head. And so we call this the focus funnel.
And so just picture a funnel, and at the top, you have all your tasks coming in, all your stuff, bills to pay, emails respond to, social media, whatever.
The first stage at the top is eliminate.
And you're going to ask yourself these questions sequentially.
If I can't eliminate it, it's going to drop down the funnel to the second stage, which is automate.
Can I automate it?
If I can't automate it, it's going to drop down to the third stage, which is, can I delegate it?
If you can't eliminate, automate, or delegate it, it comes out the bottom of the funnel.
And then the only question is, does it go left or right?
It is a task that must be done, and it must be done by me.
But here's the trick.
The only last remaining question is, should I do this now or should I do it later?
And we never ask that question, can it wait till later?
But it's actually a brilliant question.
And if it can wait until later, I am encouraging you, I am inviting you, I am telling you, procrastinate,
on purpose. There it is. Eliminate, automate, delegate, procrastinate on purpose. And when you
procrastinate on purpose, you pop it, as we say, usually one of a few things happens. Number one,
if it can wait till later and you keep asking yourself that question, you eventually get the courage to do
what you should have done in the first place, which is eliminate it. Another thing that happens is
if you pop it for a while, you'll be amazed that people will step up. They rise to the occasion
and they will take care of it.
Okay, and I'm talking to you, entrepreneur.
I'm talking to you with your team,
and there's a big, big difference
between delaying on something you know you should be doing
just because you don't feel like it,
and delaying on something because you're deciding
that now is not the right time.
Yes.
Delaying.
That's a great distinction.
Big distinction.
You know you should do it.
You know you ought to do it, but you don't want to.
That's procrastination.
That's procrastination.
That's late.
That's lazy procrastination.
That's lazy procrastination.
Purposeful procrastination.
That's right.
Is where we go, it's not the right time.
You're deciding that now.
That's right.
So inaction that results from indulgence is procrastination.
That's good.
Inaction that results from intention is, get this, patience.
Procrastinate on purpose is a synonym for patience.
There it is.
I was going to tease that.
That's just the very end of the book.
That's a nugget right there.
Patience is another way of saying.
procrastinate on purpose.
Rory, before we let you go, we've got a little special thing here you've made available for our
Entree Leadership podcast listeners.
It's exclusive.
Let's talk about it.
You're a giving man.
What are we doing for them?
So this is truly unique.
For those of you that are listening right now, if you go to Entreeleadership.
Dot Rory Vaden.com.
Entreeleadership.
Dot Roryvaden.com.
We're going to give you, for free, a nine-week video coaching course with me that walk
you through the principles of procrastinate on purpose.
So entreleadership.orghum, got you one of those free video classes.
Nine weeks.
You can do this on your own.
You can bring your team together.
You can do a small group of other business leaders together.
Entreeleadership.
dot Roryvaden.com to get the nine week video series.
That's fantastic.
My friend, you're a good man.
I want to also mention he's on Twitter at Rory underscore Vaden, V-A-D-E-N-E-E-N.
And then, of course, it's great to have you in studio co-hosted with us a few months ago.
And now here you are with the book coming out.
Congratulations on the release.
It's a fantastic book, folks.
Procrastinate on Purpose.
Five permissions to multiply your time.
Wow, fantastic.
Go get the book.
Spread it around.
And please take us up on the special offer.
I know you'll be better for it.
Roy, thank you for being with us.
Oh, thank you for having me.
Well, we're grateful to Rory Vane for his time.
He is a fellow Nashvilleian, so it's always.
great when we have folks stopped by the studio and hang out with us. I know you're better for that.
Folks, before we wrap up a couple of quick dates, we want you to be aware of. Our entree
leadership one days are about ready to fire back up. Three specific days we want to let you know about.
Houston, Texas, on March the 10th, Dallas, Texas, March the 13th, and Phoenix, Arizona, March the 24th.
Hopefully Clayton Mask will be out there. We can hang out with him. He's from the Phoenix area, so that should be fun.
I think we will see him out there.
So again, you can find out about those events at entreleadership.com.
And of course, coming in May, the first ever Entree Leadership Summit featuring Rabbi Daniel Lapin, John Maxwell, Dave Ramsey, Dr. Henry Cloud, Chris Hogan, and Christy Wright, information at entreleadership.com.
Those dates, May 11 through 14.
We'd love to see you out there.
Well, folks, that's going to do it for this edition of the podcast, as always.
On behalf of our entire Entree leadership team, we want to thank Rabbi.
Daniel Laughan, Rory Vaden, and you for hanging out and listening to us. We'll talk with you again very soon.
