Epic Real Estate Investing - 4 Ideas for Your 2016 and Matt Williams of Pro.com | EREI 182
Episode Date: November 23, 2015Join Matt as he gets a head start on the New Year’s Resolution rush, by planning your 2016 business goals now. Today Matt shares the 4 objectives that will have the biggest impact on your bottom l...ine next year. PLUS a game-changing interview with Matt Williams of Pro.com on how to use his website to streamline your investing responsibilities. ------- The free course is new and improved! To access to the two fastest and easiest strategies to a paycheck in real estate, go to FreeRealEstateInvestingCourse.com or text “FreeCourse” to 55678. What interests you most? E ducation P roperties I ncome C oaching Learn more about your ad choices. Visit megaphone.fm/adchoices
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This is Terrio Media.
casting from Terrio Studios in Glendale, California.
It's time for Epic Real Estate Investing with Matt Terrio.
Hello and welcome.
Welcome to Epic Real Estate Investing,
the place where I show people how to escape the rat race using real estate.
And all you got to do is just shift your focus from making piles of money to making streams of money,
change that one thing just one time,
and you are on your way to financial freedom.
It is not the most exciting path, but it is the fastest.
once you get their life, then becomes exciting.
And speaking of exciting, it's that time of year.
It's the time of year where I plan the next year.
I do it in November.
And then I kick off my new year in December.
For those of you that have been listening for a while,
you know that we went through this last year.
And I'll give you some ideas for your next year's plan.
I just finished mine.
I'm going to give you some ideas that came from mine,
some ideas that made this past year, my absolute best year ever.
And I have no doubts that next year will be,
even better, way better.
And I want yours to be way better also.
So as you're planning your 2016, all right?
So here's a few ideas.
I got four of them for you.
Idea number one.
Automate your lead generation.
All right?
That can have one of the bigger impacts on your business, if nothing else that you do.
Automate your lead generation.
Get your leads coming into you each and every day, whether you're working that day or not.
Have it automated.
what I mean. It's like if you feel sick one day, your leads are still coming in. If you just don't
feel like it one day, leads are coming in. If you have an emergency with a family or something,
you've got to tend to that, at least your leads are still coming and your business is still running.
And the easiest way to do this, to automate that, is through direct mail. So pull a brand new
list. Let's start the year off with a brand new list. Pick out a half a dozen mailing pieces or so
and just schedule those. Schedule those to be delivered over, say, the next six months. Schedule with
the mailing or the direct mail house of your choice, invest a couple hours into this practice
and you'll be done.
You'll be done with it for at least the next six months, of which is when I would typically
pull a new list, and then I just repeat the process.
So do that.
Schedule your mailing.
And if you do that, you won't have to worry about leads, and you won't have to worry
about taking time out to go create new leads and generate new leads, of which will free
you up for idea number two.
I want you to contact all of those leads.
See to it that every lead gets a phone call,
whether they leave you a message or not.
And if you can't reach them, then you follow up.
That's idea number two.
Idea number two is to make it a point to speak to every single lead next year.
I mean, start now, but 2016, you're going to talk to every single lead by any means necessary.
I mean, maybe it's phone calls, maybe you'll knock on their door,
maybe you send them a text message, whatever.
make it a point to speak to every single lead that you receive pull out no stops do whatever you
can to get to get yourself in position to speak to that person and when you do speak to them that brings
us to idea number three make it a point to give every lead you speak with a written offer written offer
on a piece of paper the old-fashioned way you know emailing offers that's an additional way not a
supplemental way. You know, emails get lost, emails get deleted, emails get buried in inboxes,
they get flat out ignored. And you just got to remember, what's your intention? Is your intention to
send to make sure every league gets an offer, or is your intention is to make sure every league gets an
offer that they see and they consider? All right? So emails, that's an additional way to do it.
It's not a supplemental way. So don't do that instead. You've got to get an offer to them. And it's, I mean,
it's fine to send your offers as an email, but mail a hard copy also to everybody,
everybody that you possibly can, every lead that calls.
I mean, you can kick ass at your lead generation.
You can kick ass over the phone or face-to-face with your lead.
You can be stellar.
You can be an absolute ninja when it comes to that.
But unless you submit a written offer, you will not do deals.
And everything that you've done up to this point will have been for waste.
So to do a deal and make some money, you must, right?
an offer so write an offer to everybody everybody yep everybody you are dealing with a total
stranger at first this is why you're dealing with a total stranger one of which you know
nothing about other than what they've told you and you don't know how much of that is is the
real deal is that truth or are they fabricating something is that they're negotiating
position is that their strategy whatever may be and many times regardless of how much rapport
you may have built over the phone or in person you know as you're standing there on their
doorstep or in their living room no
regardless of how much report you've built, you can't be certain of their real intention
until you present an offer in writing.
And sometimes then there's still some mystery there.
But you just, you can't get that far until you actually present an offer in writing.
And when you do, just watch the dynamics of the entire transaction change.
And you will become a believer.
People will start to consider your offer where they said no verbally over the phone.
It happens.
It happens every single day right here in this office.
All right.
So that's idea number three.
Idea number four.
Idea number four.
For those offers that do get accepted,
make it your intent to hold on to every single one of those properties.
Make it your intent.
You don't have to hold on to it, but make it your intent to do so.
This is the only way you'll ever be able to, you know,
take your foot off the gas a little bit.
It's by holding income property.
That's how it's done.
Don't focus on creating the piles of money.
Focus on creating the streams of money, right?
We start each and every single episode with that message.
And the way you move to that way is you just have it.
It's your intent to hold on to every single deal that comes across your table.
So even if you're just getting started at too, yeah, I'm not excluding you.
Even if you have $0 to your name for every deal that comes across your desk, ask yourself, how?
Can I hold this property for its income?
How can I do that?
And once you figure that out how, then ask, should I?
Should I hold onto this property?
Is this property good enough to sit in my own portfolio?
Does it meet my minimum deal standards?
And if the answer is no, then you flip it.
You fix it and flip it or just flip it.
Wholesale it, flip it, whatever.
Sell it fast, make a profit.
And move on to the next.
deal. All right? These four ideas. You got to get your lead generation automated. You got to
contact every lead. You got to submit an offer to every lead. And you have to make it your intent to
hold on to every single deal, every single offer that gets accepted. All right? These four ideas
are what make a true real estate investor. Investor being the operative word. And these are the
very practices that I've implemented into my 2016 plan. I already had them in place this year. But I
reinforced it and saw places that I can improve and make it stronger and better to make sure
those four areas are solid.
I mean, if you're curious about how I do it or what I would do if I were in your shoes, that's
exactly how I would do it.
And until you have these four ideas in place, nothing else matters, nothing.
And what I mean by that is, if you have these four ideas in place in your 2016 plan, most
everything else that concerns you, most everything else that you're thinking about with regard
to your business about your next year, all that stuff that keeps you up at night, it disappears.
It'll just vanish.
It won't be a concern for you anymore.
Once you have those four things in place, get those four things in place first.
And the rest of all that gobbly goop just kind of clears itself out on its own.
You know, it's kind of like, you know, when you're in line, say, at the grocery store.
And while you're waiting, you know, you're browsing the headlines of all the magazines right there.
They got all the magazine racks right there.
And they got your attention.
and you always see stuff about getting in shape or losing weight, right?
How do you get the abs like Brad Pitt?
How do you get the slim waist like, I don't know, Gwen Stefani, whatever it may be?
You may read something about, you know, the miracles of putting cinnamon in your coffee as it relates to fat loss.
Or you see little headlines like putting that extra hot sauce on your fish.
That's going to increase your metabolism or the newly found fat melting benefits of coffee or green tea.
These are what I like to call micro.
micros. These are the fine-tuning elements.
You know, they're little tips and little tricks
presented as the magic answer or the silver bullet
as the primary place where you should be placing your focus.
It's the silver bullet to replace of what's most important.
That's what they're suggesting. That's why they put these little headlines on there
because they get your attention. They seem small and simple.
And I want you to understand that they are small and simple.
They want you to believe that they are going to replace
the macros, the macros, until you get your macros in place, such as eating well and working out,
all the cinnamon, hot sauce, and coffee is not going to make a difference for you.
That's what I mean by these four ideas. Get those in place first. That's equivalent to you
eating well and working out for your weight loss. Add the cinnamon, add the hot sauce, coffee,
eat all that stuff, add that afterwards. You know, in fact, by eating well and working out,
consistently. Headlines about the fat loss miracle of the day or the training secrets of the stars
won't even catch your attention. Watch. Won't even catch your attention because you will already be
looking your best. I want you to look at these four ideas for your real estate investing, the ones I share
with you, like these are your macros. This is your eating well and working out. These are the foundation
principles. Get those things in order first and then if you want to incorporate the next green tea or
hot sauce of real estate into your business, then you can do so. But if you get your macros in place
first, your business probably won't need that cinnamon. You heard? You understand? Okay, I got a great
guest for you today. Coming up very shortly. Also got another free online coaching session coming up.
We've done two of those. One was on raising how to raise private money. The other was how to quit your
day job. This third one is coming. It's popular demand. It's not nearly as sexy, but a lot of people
wanted to want me to cover this one is on a property analysis and your real estate calculations like
all the basic stuff that you hear all the time but you might not totally understand like ROI return
on investment how do you calculate that how do you calculate a cap rate and when do you use a cap rate
and when do you use it an oi net operating income what is that how is that different from you know your
your cash after debt service whatever it may be we're going to cover all of that I'm going to go
through each one of those formulas how you calculate them and when you need to use them to help you out
and figuring out, you know, sorting your deals from your real deals.
And so that's coming up on December 2nd.
And if you'd like to reserve a seat, you can at epiconlinecoaching.com.
Epiconlinecoaching.com.
It's free to all.
Each and everybody, you are all welcome, whether you're an academy member or not.
But the replay will be hosted inside of the Epic Pro Academy.
So if you want to catch it and you're not an academy member, you've got to be there.
You've got to be there live.
and the Academy, by the way, is in the midst of a major overhaul.
So if you see some things changing or kind of some things half complete or whatever,
just understand, I'm aware.
It's under construction.
I'm not going to make any switches that breaks anything, God willing,
but you may notice some changes all through the month of December.
And I'm getting, as I'm just, you know,
I'm getting ready to launch version 3.0 at the very top of the year.
But some of those changes are going to, you're going to see those in December.
There's going to be a brand new.
recurring pricing structure in place as well.
But if you're already a member, don't worry, you are grandfathered in.
And if you'd like to avoid that recurring pricing structure and get lifetime access and be
grandfathered in as well, there is a limited time available to where I will grandfather
everybody in.
But you've got to beat the deadline.
And I'll talk about that on what you call it, December 2nd at the Epic Online Coaching.
Or just go now.
Just go do it now.
If you've been thinking about becoming a member, just go to
Epicprocademy.com, get it out of the way and take advantage of the lifetime membership fee while
it's still available. All right? So the response for the Epic Wealth Fund also been unbelievable.
I'm very excited to be partners with you that have already decided to participate.
These have been some fun conversations. I'm looking forward to working with you.
So accredited investors, you can go to EpicWealthfund.com if you're looking for an additional way
to benefit from real estate's passive income, income that is truly passive.
but an investment that performs like real estate, epicwealthfund.com.
So let's get to our guest.
We'll get to our guest right after this.
If opening up your financial statement each month is about as exciting as watching paint dry,
the epic wealth fund may be the next investment opportunity for you.
The epic wealth fund invests in distressed real estate and shares the profits with its shareholders.
If you're an accredited investor who has already enjoyed
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estate in your portfolio on a passive basis, the Epic Wealth Fund's executive summary is available
for your review.
Go to EpicWealthfund.com to review the fund's executive summary.
Epicwealthfund.com.
Real estate investments involve a high degree of risk.
Residential income and returns may vary and are not guaranteed.
Past performance is no indication of future performance.
Nothing herein shall be construed as investment, tax, legal, or accounting advice.
It's that time of year at Terrio Media, where we spin the wheel of reviews and give away a $100
Amazon gift card on every episode in the month of December.
And here's how you play.
So to win a $100 gift card from us here at Terrio Media, all you have to do, very simple,
all you have to do is just leave a review for any or all of the podcast.
podcasts hosted under Terrio Media.
So one, for example, is this show right here that you're listening to, Epic Real Estate
Investing.
This is under the Terrio Media umbrella, turnkey real estate investing.
Another podcast under the Terrio Media umbrella.
Hold That House.
Another podcast that we do here.
Hold that house with Matt Andrews.
And then Do Over.
That was my original podcast.
So if you're not familiar with that, go to Do Over.
You can leave a review with that one as well.
And Body Do Over.
This is the one I do with my podcast.
personal trainer. It's on fitness and nutrition.
And so those are the five podcasts that we have under the Terrio Media Umbrella.
Just leave a review on any or all of those podcasts.
And on every show in the month of December, I will randomly select a winner of which
I will give you instructions on where to claim your $100 Amazon gift card.
So all five of those shows, they come out each and every week.
So that's five chances to win each and every week.
If you've already left reviews for these shows,
then there's nothing for you to do.
You are already entered.
If you've left a review for some but not the others,
then it might make sense to go and leave a review
for those that you missed.
And you can do that right now, by the way.
You do not have to wait until December.
So even if you left it two years ago, three years ago,
five years ago, almost six years ago when we got started,
do you believe it?
If you wanted the first people to leave me a review,
you got nothing to do, okay?
But if you miss some of those shows,
you might want to go catch up on your review,
I really appreciate those.
Yes, I am bribing you.
I am shamelessly bribing you, and I'm going to pay you for it too.
But it's going to be fun.
We're going to make it really fun.
So if you've yet to leave a review for any of the Terrial Media podcast and you would like to win a $100 Amazon gift card, just leave a review.
All right.
Let me know what you think of the show.
So with currently five podcasts under the Terio Media umbrella, every listener has five chances to win.
And guess what?
I'm even going to allow people to win more than once.
That's not fair.
Yes, it is fair.
If you participate and you play all out, you can win more than once, okay?
So it's five times each week, and each person has five chances to win.
So the first winner will be selected on December 1st, which is a Tuesday, and that happens
to be the release day for the turnkey real estate investing podcast.
We release that every single Tuesday.
So that's where it's going to happen first, and it will continue throughout the month of
December.
or my gift to you, my giving back.
I wish I could give each and every one of you a $100 gift card,
but that would probably take millions of dollars
once you add it all that based on the downloads that we get each month.
So this is how we're going to do it.
We'll make a game out of it.
All right.
So waiting on the phone is an American entrepreneur,
of which back in 1996,
he and a high school friend co-founded Seattle-based livebid.com.
It was a proprietary software site
that partnered with traditional auction houses
to stream their events online and also allowing internet bidders to participate in the bidding.
And so that firm was acquired by Amazon.com in 1999 of where our guests remained until 2010,
occupying several executive roles at Amazon.
And then in 2010, in September 2010, he became CEO of Dig.com,
where he positioned that company for a profitable sale in 2012.
And today he's here to share his latest adventure.
adventure. Yeah, I meant to say venture, but I guess it's also an adventure for those of you that
are entrepreneurs as well. You understand how those can go together. And that happens to be in the
real estate space. A venture, I think, that has a very unique purpose just for you. That's why I wanted him
here on the show, just for you, the real estate investor. You might not be the intended customer,
but there's certainly some valuable service that you can acquire from his service. And he's not
actually waiting on the phone, by the way. I did record our discussion a few weeks ago,
and I've been meaning to get this out. I just couldn't find the space to do it, but here we are,
and it's going to be worth every single minute that you spend listening to this interview.
So without further ado, please help me welcome Mr. Matt Williams to the show. Matt, welcome to
Epic Real Estate Investing. Hi. Nice to be on the show. Good. Glad to have you. So you've got this
great service, pro.com, that I want to talk about. But first of all,
Pro.com. What an awesome domain name. Are you the original owner of that or did you have to buy that from an open market?
We acquired the domain after starting the company. So it was a perfect fit for what we're doing.
Right. I'd have to assume that that was a very expensive domain to purchase. Being a collector of domains myself.
It was not cheap at the same time. We did a good job negotiating. So we found a good name at the right time at the right place.
That's great. Easy to remember.
So we'll talk about your service, but can you tell me a little bit about your background and how you came, how pro.com came to be.
Sure.
So my background, I'm kind of an entrepreneur at heart.
I started my first company in my 20s and ended up selling it to Amazon.
It was called LiveBid.
I stayed at Amazon for about 12 years and then I was the CEO of social news website, dig.com.
And after selling off that company, I was entrepreneur in residence at Andreessen Horowitz.
the valley and I incubated pro.com out of my time there at Dresen and have now back up in Seattle
and this is where we started the company and have been running pro.com now for about two years.
Fantastic.
So you're CEO of thedig.com?
I was, yes.
Wow.
You've got some good accomplishments under your belt.
Fantastic.
So pro.com is your next big hit, I'm assuming.
It is.
Tell me about the service and what?
what my real estate investing audience, how they can benefit?
Sure.
Well, so pro.com's mission is to connect up homeowners with pros all across the country.
And first and foremost, provide one of the most comprehensive pricing engines out there to price out any home project.
So if you want to find out how much it costs to get a ceiling fan installed or to start a bathroom or kitchen remodel,
you can go visitpro.com and we'll tell you how much it's going to cost before you ever have to talk to a pro.
and that's one of the things that we heard when we first started the company is that a lot of our customers,
a lot of homeowners really like to understand price before they ever get connected to a pro.
And so part of our model is to help homeowners understand what it's going to cost and then find the best,
trusted, most qualified pro in their local neighborhood to get the work done.
And we've built a network of hundreds of thousands of pros across the country.
And so with pro.com, you can get a price and get a pro and, you know, ultimately get the
job done, all, you know, by connecting through Pro.com.
Got it.
Super.
So I'm going to ask, I'm going to play devil's advocate and address what I see as the pink
elephant in the room.
All right.
I imagine I know the answer, but I'm going to let you answer it.
How is this different from Angie's list?
Well, so it's quite different.
I think there are a number of companies out there that are either offering kind of paid
solutions for homeowners or kind of lead generation solutions, which, you know,
a number of companies kind of, you know, bridge both.
We're a very, very different model.
We're free to the consumer.
We only, it only costs you, you know, the pro if we bring you a job,
and the job is completed and the job gets paid for.
And it's a very standard kind of contractor-to-subcontractor relationship in terms of fees.
And so it's very different for the consumer because we're providing, you know,
fantastic pricing information up front and, you know, connecting you to a high-quality,
pro that's been pre-qualified background check vetted.
And then for the pro, we have one of the best models out there because you don't have
to pay as anything unless we truly have brought you a job that then gets completed and paid
for.
And it's really no different than a contractor bringing in a sub.
So it's a very standard industry kind of practices, but we're applying it across a much
larger population of homeowners all across the country.
Got it.
Okay.
So my next question is one thing that real estate investors deal with is,
finding an accurate value of a home.
You know, if you had a property appraised by 10 different appraisers,
you're going to get 10 different answers.
And that tends to be the same thing
when you're working with contractors
and bidding a rehab.
So where does the actual bid come from?
Yeah, like how does the price determined?
How is the price determined?
We have spent a tremendous amount of time
surveying pros all across the country
to collect data.
on what does it cost to get project like this done.
And so we've actually defined every kind of project in and around the home,
and the parameters that really affect that project.
So, for instance, if you're installing a ceiling fan,
standard ceiling fan installation in Seattle might be $150 to $200.
If, you know, if you're going to install that in a vaulted ceiling, for instance,
it doesn't have a switch pre-wired.
It's going to cost more than that.
And so we've actually taken the time to identify what are those things that cost more
compared to the average install and made it very easy for you, the homeowner to come online, type
an install ceiling fan and enter your zip code, and then literally change the kind of attributes of your installation
to see a pretty accurate kind of estimate of what that cost.
So we've collected and built that pricing engine from a very large volume of,
kind of pros and projects that have been done nationwide.
And then every time a project comes through pro.com and through our website,
we are able to then improve those project estimates based upon, you know,
what jobs actually got done in the network.
Got it.
Okay.
So off of that same question, if I were to go type in everything I needed for,
I needed a bid on a bathroom rehab and you came up with $5,000.
And then you're going to go and connect me with that pro.
Are they going to be held to that bid or is it likely to fluctuate?
wait from that point? Well, we have a, really two different pricing kind of offers, one of which
is for the most common home services, so installing a toilet, installing a ceiling fan, but we've actually
come up with a fixed price or a flat rate kind of price offering that we've already pre-negotiated
with pros across the country. And so for many of the most common home services, we've actually
figured out what it should cost for your area. We then prescribe the price, and the pro has already
pre-agreed to it. And so unless something is dramatically different from that. So for instance,
if you're installing the toilet and the subfloor is the damaged, I think that's not going to, that requires
an additional amount of work or something that's outside of the ordinary. So for most projects,
though, the flat rate pricing is great. It applies to, you know, to your specific installation.
Then for all the other jobs where it's maybe a bathroom remodel, or you've chosen three or four or five
different things you want to get done, and we've provided you a pre-estimate that we share that
pre-estimate with the pro, and it's not a guaranteed price by them or by us. It's just exactly what
that is. It's a homeowner-driven pre-estimate. And the beauty of it is for the pro is that
they get a lot more information on what it is that the homeowner is looking to do because they've
identified it part of this process. But it's also great for the pro because we've set expectations.
And it's the first time that a customer can actually have kind of an intelligent, educated
discussion about what it should cost and why it should cost more.
And so because, you know, the pre-estimate that we've created is a price range,
if the pro says, well, it's going to come in lower than that or higher than that,
and here's why.
It's a very simple conversation because we've already called out reasons why a given project
might cost a little bit more or be more efficient if you have certain circumstances.
Got it. Okay. So, um, makes sense. I mean, it's, it's, there's so many variables at play when you do on major work.
Yes. So, um, I understand that conversation has to happen. And I can see how that would be an easier conversation if the homeowner has to answer all the questions and put in all their information requests up front.
So I like that. So you go at this is it, um, I haven't looked at the actual tool yet, but is it more like a calculator type thing where you can just kind of play with numbers and, and play with it as much as you want?
It's really a super simple calculator.
You go to the website, visitpro.com, you type in a term like install ceiling fan or paint
kids' bedroom or whatever the case may be.
We then instantly match that and usually identify your area of the country, your zip code
automatically, and then you're presented with an instant price estimate.
And that instant price estimate could then be modified.
So if you type in paint kid's bedroom, for instance, you will be.
be presented with a room that is an average size of 12 by 12, and it will assume that you're not
going to paint windowsills or you're not going to paint trim. And then you can add those other,
you know, those, you know, other services so that you get a complete cost for painting a room,
but you can do that within 30 seconds. And literally see the price, say, oh, my room is actually
a little bit larger, let me change the 12 by 15, and I'm going to paint the baseboards.
And in 30 seconds, you can see that's going to cost you $450 to $500 or whatever the case may be.
And it's that simple.
We've taken everything and boiled it down to only one or two kind of dials, if you will,
that you would need to effectively change in order to get to a more accurate price.
Got it.
Now, once someone types in the work that they want, they get their estimate,
and they're ready to meet the pro.
What happens on the back end?
Does it go out to a bunch of pros that all call or bid, or is it just first come, first serve?
How is that selection process done?
No, we actually have a pro-matching algorithm where we find the pros who are the, you know, located closest to that homeowner that have the highest quality rating kind of background and are also available.
So we use a whole series of factors that determine the best pro to match to you, and then we present that pro and help get that pro scheduled for your, you know, for the appointment time that you're looking for as a homeowner.
got it. Now, next question for me would be having been an investor in real estate for over 10 years now,
I own more than 100 buy and holds. I've fixed and flipped probably 400 properties in the 10 years.
I know from my experience the two places where you're most likely to lose money in real estate.
It's either bad property management or a bad contractor. What kind of vetting do the contractors go through that you choose?
Well, we have a whole certification program where we make sure the contractor, the pro is background checked, licensed, insured, bonded.
On top of that, we then have a pro.com guarantee.
And so by using pro.com and kind of paying through our platform, you get access to our pro.com guarantee.
And ultimately, we are the one who is your advocate.
So we're helping to resolve anything that's come up with as a quality.
issue with the pro. And ultimately, if the pro has done something that was wrong, we actually will
send out another pro at our expense to go fix it up to, you know, up to $1,000. And so we've had,
you know, very few issues ever of having to send out another pro because we have done a, you know,
a very thorough job of pre-qualifying pros all around the country. That being said, we want to have
make sure that all of our homeowners have peace of mind and have created that pro.com guarantee for that
reason. Fantastic. Fantastic. Great answer. It sounds like a great service. And you said you haven't had a
lot of complaints or anything like that and haven't had any dissatisfied clients, many. How long have
you been in business? How long has this been going? We've been in business for about two years now.
Okay. And we really have had tremendous success, including actually a lot of success in real estate.
So we have a number of realtors that, an agent across the country, that use us every single day. In fact, we just
launched a new service just two weeks ago called Text or Pro.
And all you have to do is send a text message to our short code, which is 776-776,
which is Pro-Dash Pro.
And you can send a text message with anything you need to get done.
And so a lot of times an agent will be walking through a home doing a preview of the home,
getting it ready for listing, and they can literally turn on their messaging,
type in a couple of things that need to be done.
and then we have a concierge service on the back end,
they will price that out, get it scheduled,
and get the work done for you very, very quickly.
And so we've actually have, you know, quite a few agents
who use us for, you know, getting homes ready for sale.
And, you know, it's been so popular,
we've actually created an offering in the real estate industry
called the Premier Home Services,
where agents get a free, you know, kind of home improvement,
improvement portal, if you will, where their clients can come and see suggested improvements to
their homes by typing in their address, get their home ready for sale with a very simple listing
tool to checkbox the things you might want to get done. It'll show you how much it will cost.
And so we have agents that have adopted that, and it's been very, very popular for
to improve the kind of speed of getting a home ready for sale.
Got it, got it. You know, you keep on saying homeowners and you keep on referencing
real estate agents.
And this audience is comprised primarily of real estate investors.
And what you just said right there is key, speed of that assessment and speed of getting
those beds and getting the work done.
I see a perfect application for real estate investors as well.
Is that, am I accurate in seeing that?
Oh, absolutely.
I mean, it's property managers, real estate investors are using us across the country
because they, you know, especially when they're getting a property for, whether it's
short term for flip or whether it's to maintain it. It takes the, you know, I have a number of
properties myself. It's just much easier to maintain now that I can have somebody just go out to the
house and get that scheduled directly through Pro.com. So we have actually worked with a number of different
people in the real estate industry from investors to property managers to agents and the homeowners.
Fantastic. This way, just based off what you just said and you owning properties and being
able to send people out. Now I just see a whole different application, I guess, for the people
that hold rental property outside of their own state and they want to have a repair done.
They can go ahead and go on to your site and, I guess, submit and send somebody out there, dispatch
somebody out there? Absolutely. We actually just formed a partnership with August home that has
one of the best, you know, kind of app-driven or remote access, you know, kind of locks for homes.
And so what I do is I just put an August lock on my home, and anytime I need to let a contractor in,
I can literally, you know, access it remotely to have the door unlock.
And so we, it's getting even easier, I guess, is my point, to manage properties outside of your area,
both from a scheduling perspective as well as from an access to the home, even if you can't be in.
That's super.
I haven't heard of that before.
August, Locke, like the month, August?
Yep, like the month of August.
It's a fantastic product, and they now have a doorbell and a key code, you know, as well that you can enter for access to the home.
You can issue, you know, issue individual keys kind of on a daily basis if you wanted to.
So it's really a fantastic way to access the rental property market.
Awesome. That's so cool. Super. We are talking to Matt Williams from Pro.com has a really awesome service. I've learned so much today and I'm more excited about it now than I was before we started talking. Matt, what's going on for the future? What are you most excited about for your business right now?
Well, I'll tell you, it's an incredibly large market where we have, we see homeowners every day that have maintenance needs and then, you know, home remodels. And we've, we've had projects ranging for.
from house cleaning and installing a ceiling fan all the way to a million-dollar home remodels here in Seattle.
And it is, I believe, kind of a changing economy or changing kind of access to services in a much more on-demand way.
And I think you're seeing that with other services that are out there like Uber and really disruptive services in the market.
I truly believe that it should be much easier to get a service,
especially one that you know is important to your home value
and to you as a homeowner.
And where this is going is just to make that even easier.
And so one of the things that we launched recently was a partnership with Facebook
where you can literally use Facebook Messenger to book us, to book a pro
through pro.com.
And so much like you can send a text message,
you can also go to Facebook Messenger.
And I guess I just see a future where you need a service on demand,
and it will literally be a couple of words on your mobile device,
and you're getting that work done.
Fantastic.
That's super.
It's been a pleasure.
It's always a pleasure to talk to smart people.
So thanks, Matt.
Thank you.
Thanks for showing up.
And, yeah, I'm going to actually probably play this on two of my shows,
because I think I have two different audiences that I think this would be of extreme value,
and I like to share good value with my audience.
So thank you very much.
That's great.
Well, thank you for having me.
You bet.
So that's Matt Williams at pro.com.
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Epicfastfunding.com. All righty, that's it for today. You and your family, I wish you all a very
happy Thanksgiving, and I will see you next week. I'm Matt Terrio, living the dream.
You've been listening to Epic Real Estate Investing, the world's foremost authority on separating the
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