Epic Real Estate Investing - Best Real Estate Lead Generation System | 677

Episode Date: June 8, 2019

Whether you are cold calling or networking, running direct mail campaign or online ads, there is a general system that will help you gain the best leads. Tune in and find out more! Learn more about your ad choices. Visit megaphone.fm/adchoices

I would say that the biggest takeaway I got from the Epic Intensive was a reminder that as much knowledge as you have, doesn't do any good without action, and the consistency of that action is what's most important. I would recommend the Epic Intensive to anybody who is getting started or is even somewhat experienced in real estate, but wants to be able to take that next step and is looking for a trustworthy source that has no fluff, It's looking to help. Hey, it's your old buddy Matt here, and I've got a great show for you today. Thank you for listening, by the way. And before I forget, if you like the sound of the idea of finding more off-market real estate deals,

and you want to go deeper with that, you might like to attend the live three-day Epic Intensive Intensive Lead Machine Workshop. It's in Manhattan Beach, California, July 18th through the 20th. If that sounds even remotely interesting, then head on over to Epicintensive.com and get the deep. Epicintensive.com. All righty? Let's get on with the show. Today, today we're going to talk about generating leads for your real estate investing business.

And the main thing we're going to focus on is the best real estate lead generation system. This is Terrio Media. Before we get started, if you're serious about your real estate investing and you'd like to kick it up a notch and create some more opportunity, find more off market deals, it might make sense for you to consider joining us at the next Epic Intensive. You can go to Epicintensive.com. You can get all the details there. All righty. So when it comes to succeeding in real estate investing, we all know that we need to find a steady flow of off market deals.

And you hear this off market deals. Why are the off market deals so important? These are where the discounts are. And the reason they are discounted, typically there is a reason that they can't sell on the market. There's a reason that they might not just have time or it's not a good fit for them to sell. on the market. And it's a small portion of sales, but it's enough to make a lot of people a lot of money.

So we need to find the off market deals. The second reason that's important is because when they're off market, the eyes aren't all on it. The public eyes aren't aware. So it really decreases or potentially even eliminates competition for your deals. And what that basically results in is you're going to pay less for your deals, right? It's just supply and demand. The huge thing that really holds people back is, you know, they don't know which off-market channel to use because we know need those off-market deals. We need the discounted deals. They don't know which strategy to throw their money towards, or they don't know which strategy to throw even their time or their effort towards. You know, people get really worried and wasting their time and stuff on all that stuff.

And what's really most important is understanding that everything works, nothing doesn't. That's the most important system. Because it totally makes sense. Is pursuing anything worthwhile? There's going to be worries. There's going to be concerns about time, about money. And just understand that everything works. Nothing doesn't.

So the best real estate lead generation system is the one that you're actually going to do, the one that you're going to do consistently. And the third one is the one where you're actually going to follow up with the leads that you generate. That consistency is going to be really, really important. If you want consistent income, you need to consistent money. And so that's the strategy you're going to do. And typically you're going to choose one that you like or you're good at. So that way, you know, you can go ahead and push through and do it consistently.

And the third way is, why is this so important to follow up with the leads that you actually generate? Here's the reason. 80% of your sales are going to come from the eighth and 12th contact of your lead. The eighth to 12th contact, very small percentage of deals are closed over the phone on that very first call. Understand it's going to be 8th and 12th contact. stands going to be eight to 12 contacts. So as your lead generation system is running, as it is performing, whether that's based on your time and your effort, your door knocking or your cold calling, you're networking and you're going to re-event, stuff like that. If that's your consistency on your

time, then your income is going to be consistent. Or if you have a big marketing machine running, like you've got a big direct mail campaign that's scheduled to go out once a week or once a month, and you've got online ads and all the various platforms and those are running. So that's consistency as well. But the part that's most important is that you actually follow up with those leads. That's the best real estate lead generation system is mining all the leads that you already have and continue to mine them until they sell or they buy, depending on what type of lead it is. All right. So I've got this one client and I wanted to share a little story about him because it just happened this week. But if you're really serious about your real estate investing and

you want to dive deeper into lead generation and lead conversion, you might want to consider joining us at the next Epic Intensive. It's coming up really soon, and you can get all the details over there at Epicintensive.com. All righty, so I've got this client. We've only been working together, I don't know, eight months or so, and when we began, he did exactly what I told him to do. And he was a great student. He's a great implementer. And after about two and a half months, for one reason or another, just nothing was happening for him. It seemed really slow, He's getting a little bit discouraged, a little frustrated. And he assured me and proved to me that he was performing his daily activities,

those money-making activities, and you've got to do those consistently. And then about, I noticed this when people are really down about something, whether it's personal or business or, you know, as soon as they get that bottom point where they really just kind of had it and they complain, boom, a thing will change right away. And it kind of happened in this scenario as well. I think it was a day or two later after he had this kind of come to Jesus meeting and talking about how he's working so hard and nothing's happening. you know, he had his first deal under contract and another one shortly thereafter.

And in that next five-week period, he had closed four deals. And I was like, see, he's got to be faithful. You got to do the right activities. You've got to do them consistently. Got to do them long enough. And the results will come. Now, it may come at different speeds for different people, but they will always come. That law just does not, it doesn't bend at all.

All right. So if you do the right activities, do them consistently, you're going to get what you want out of real estate. And so anyway, he had shared with me just this week because I'd been away for a while. And he had said, Matt, I don't know what's going on, but I have closed these leads and nothing's working now. Like, I don't have any more leads. I don't have any hot prospects. I don't even have potential hot prospects.

And so we went back and forth a little Q&A. And what came to the surface and what we discovered was that while he was closing those deals, like he was managing the escrows, he was finding the buyers. And he was putting those transactions together. He stopped doing the activities that generated that business in the first place. So his marketing had slowed down and he'd really slowed down on getting back to people and returning their phone calls. So he wasn't even having those first contacts with a lot of his leads. And he just failed completely in his follow-up. He was essentially having to start all over again.

And we did start his engine all over again. And it's ramping right back up. And he's starting to have that good experience again. So this time, we're going to make sure that we stay focused and committed that we're doing all of our activities all of the time, regardless of, you know, of the other things that are going on. And so we did get things rolling again. And by the way, if you're serious about your real estate investing, and you want to get your hands on the actual architecture that we use to build these types of leads machines.

You can get a copy of it for free. That's my gift to you or at epic lead machine.com. So the answer, the answer is for the best real estate lead generation system is the one that you'll do, the one that you'll do consistently, and the one of which you will actually follow up with those leads until they sell, until they sell to you. And here's what we know.

everything works, nothing doesn't. So if it's heavily dependent on what you'll do and what you'll do consistently, look at all the different lead generation strategies out there and pick the one or two that you like, that you can see yourself doing and doing consistently day in and day out, and all of this is going to work just wonderfully for you. And if you want to get a grasp on all the different types of lead generation strategies and systems that are available,

we have this little book, the lead machine architecture, where we just take those five building blocks and we can just kind of create stuff. And then we optimize the stuff that we're already doing. So if you'd like a copy of that, you can get that at epic leadmachine.com. All righty? You'll have a good day. I might see you a little bit later on today. But if not, I'll see you for sure tomorrow.

Take care. Bye. This podcast is a part of the C-Suite Radio Network. For more top business podcasts, visit c-sweetradio.com.