Epic Real Estate Investing - Elevator Pitch for Real Estate Investors - Audio Business Card | 365

Episode Date: March 30, 2018

Today on Financial Freedom Friday, Matt shares the one tool he used to build his entire turnkey business without a single dime spent on marketing: the audio business card. Get the formula to create your own elevator pitch and learn how use it to attract your ideal customers everywhere you go. Learn more about your ad choices. Visit megaphone.fm/adchoices

What we're talking about today is the audio business card. It's time for Financial Freedom Friday with Matt Terrio. When you're talking to people, because you've got to talk to people, it's a people business, right? So when you're talking to people and people ask you what you do for a living. Or at the moment you're at a networking event and you have that opportunity to stand up and tell people your name, where you're from, and what you do. Or if you're at a RIA meeting and you're beginning your hats and want section, you're up there with your property flyer and you're going to show you. with the audience, you want an audio business card. You want to be able to say something that's going to attract the right people to you. Whoever you're looking for most at that time. Who do you need most?

So here's the formula. When someone says, what do you do for living? Don't say real estate. I'm in real estate. Everyone's going to think you're a realtor and you're not. Everyone's going to think they're going to assume what they know what you do and they don't. Right. So there's your formula. I action verb target market benefits so they can benefit. All right. So I, right, pretty simple. That's you. Then action verb, this part here, this could be show, train, help. Those are all examples of action verbs. Okay. Consult, could be another one. So your target market. So who are you looking for? Because you are trying to introduce yourself in a way that you're going to attract the person that you are looking for, who's going to impact your business the most at that time. So

It could be buyers, could be sellers, could be lenders, right? Could be, I don't know, lawyers. Could be anybody. The one I used a lot, when I was building cash flow savvy business

was busy professionals. So let's come up with the name of your target market, who you're looking for. Now next is the benefit that you're going to provide. I'll go with mine. show busy professionals would be how to create passive income. Okay. So that's the first benefit.

And then this next benefit right here is the benefit of this benefit. So it could be I show busy professionals how to create passive income so they can spend more time with their family. Or I show busy professionals how to create passive income so they don't have to work. work so hard, or I show busy professionals how to create cash flow through real estate so they can accelerate their time to retirement. So as you're building these, don't make them too wordy and don't use two big words. Kind of think of like, you know, eighth, ninth grade English max. Okay, try to keep it really, really simple because these things can get out of hand and get

really long and big and then all of a sudden you sound very contrived. You want to make it or you want to speak these in the way that, you know, the way that you talk every day. And so what I'll do is I'll go ahead and I'll put some different examples just below this video, a bunch of different examples so you can pull from those and use as inspiration or just steal the ones that you have there and use them for yourself. That's up to you. But this is just the formula.

So when the next time someone asks you, what do you do? Yeah, I help people in foreclosure get out of foreclosure and preserve their credit score. That could be a good one, right? So you saw all elements there. Or I help family law attorneys liquidate their clients assets so they can get paid more frequently or get paid sooner, right? So if you were trying to get to an attorney, that would attract an attorney. And you say that to everybody, because you never know who you're talking to. If you go to, say, some sort of industry function for any industry. You know, you go to an industry

for dentists. They say, what do you do? Well, I work with dentists and show them how to accelerate their time to retirement much sooner than they're going about it already. So they don't have to be concerned at night with money. That was a little long, but you get in the picture, we could scrape it, bring that down. And what you're going to want is, like, you want multiples of these at the ready, and you want to practice them. They've got to come off naturally, okay? And that comes off naturally after you practice them.

And so now you know, hey, I'm looking for buyers right now. So now my audio business card is going to be all about buyers. Or I'm looking for sellers. So my audio business card is going to be all about sellers right now. Where I got enough, I got enough deals. What I need is private money. So I'm going to show people with 401Ks how to double the return and beat wall. street so they can get to retirement quicker, something like that, or they can have a more

enjoyable retirement, or they don't have to downgrade their lifestyle while they're in retirement. See, those are all benefits of the benefits. And you just kind of make a list of those and go ahead and pick out your two, three favorite ones and practice. And then here's the next step. You have to actually use it to work. Okay? This is how I built my whole business, my whole turnkey business without spending one dime on

marketing, was going out and talking to people, and when I introduce myself, that's how I did it. So now you have the key to the kingdom, so to speak. Take care. This podcast is a part of the C-suite Radio Network. For more top business podcasts, visit c-sweetradio.com.