Epic Real Estate Investing - How to Build a Massive Buyers' List | 794

Episode Date: October 3, 2019

In today's episode, Mr. Matt Theriault reveals how to build an email buyer’s list. More specifically, he shares 3 proven strategies that will help you to build one for yourself! In addition, find out about the upcoming new lead generation pilot program that the former Epic student created for selected investors.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Terrio Media. Success in real estate has nothing to do with shiny objects. It has everything to do with mastering the basics. The three pillars of real estate investing. Attract, convert, exit. Matt Terrio has been helping real estate investors do just that for more than a decade now. If you want to make money in real estate, keep listening. If you want it faster, visit R-E-I-A's.com.

Here's Matt. Hey there, Rockstar. We're going to talk today about how to build a buyer's list. Because if you don't have an email buyer's list, your own email list yet to help you market your properties, it's going to make it a whole lot easier when you do have one. So you should probably start building one. And once you get started, the list will essentially be growing all the time. But you got to get it started.

And as long as you have a landing page set up for your business where buyers can opt in and give you their email addresses. It just kind of happens automatically. And there are a multitude of options for putting fast and easy landing pages up online. And the quick and simple solution that we use for this is REI solutions. This is really simple and easy. But there's so many choices out there. So you can do your homework if you want.

But don't get bogged down in the landing page selection. You just need one that works. Okay. And it doesn't even have to be that pretty either. And if you'd like to take a look at all of our favorite tools that we use in our business to maybe save you some time, can take a look over at buy here get more.com. Buy here get more.com. If use those links on that page, we'll send you some extra special stuff. All righty? So to build a list of investor cash buyers,

there are a few ways to go about it. There's probably multiple ways to go about it, but I'll give you the three that we use most effectively. And these are the ones that have worked best for us. So number one, and it's probably, I don't know, it's not a big secret. But Facebook, we use Facebook still. It's really where love them or hate them, whether they're the latest, greatest thing to you right now or they're old and you can't stand them anymore, you can't deny that that's where all the eyeballs are. So every time you get a property under contract, post it to Facebook, even with the advent of their Facebook marketplace is another good place, but even just your general post on your business page. Because they have an option that allows you to boost a post to give a, to give them.

it a lot more exposure. And you can even use the boost option to go in and just really focus on who actually sees the post by selecting a certain demographic that you feel would have demand for that property. And I mean, you can go in and you can pick the area first. So say you pick Columbus, Ohio. That would be one of the criteria. And then you can type in something as specific as, say, I don't know, fix and flipper as far as interest or real estate investor as far as the interest goes. And then anyone who has fix and flipper or real estate investor on their Facebook page is an interest or has talked about it before because, you know, Facebook is listening to everything that you say and do through your chats and stuff, whether you knew that or not. But that's just the world we live in right now. But it gives us marketers a real advantage.

And so anyone that falls into that category with that interest of, say, fix and flip or a real estate investor and lives in Columbus, Ohio, they're going to come up. and it's your, your ad is going to show in front of them, your property. And it might be 8,000, 9,000 people that you could expose your property to right there. So your property would come up in their newsfeed. Okay. So just make sure you include the domain name, though, of your landing page in that post. And, you know, you can get a very targeted buyers list this way. And we do it with every single property that we have will boost the post for as little as just $5 a day.

You could probably even get. decent exposure with a dollar a day. You don't have to spend a lot of money to start making this work for you and it's going to get exposed to, I don't know, 3,000, 5,000, 8,000 people or just kind of kill the whole demographic thing all along and just expose it to everybody or kill the demographic thing altogether and just expose it to everybody in Columbus, Ohio. That's kind of what we're doing now. We're not even like trying to get as targeted because Facebook has a way now with all of their artificial intelligence advancements to start figuring out who this is for anyway.

And what I've kind of come to discover is that the artificial intelligence is smarter than my intelligence. Let's just put it that way. All right, so Facebook, that's one way. Two, direct mail. And so if you have access to the multiple listing service, which each and every one of you should,

whether you are a licensee or you're an assistant to a licensee or not, because you should have an agent on your team at the very least, you can search sold properties. And if you don't have access to it, to the MLS, you don't have an agent on your team. If you wanted to make it quick, it costs you a few bucks. It's not very expensive.

But go to buy here, get more.com, and to see how public access to all MLS services across the country is now very affordable, very accessible where it didn't used to be. But there's some real rocket scientists out there that have put some great systems and services together. And the one that we use is right there at buy here, get more.com. Just makes it real easy. Anyway, search, say the last six months.

And a part of that search criteria of the sold properties, one of those options is the loan type of how that transaction was closed on the multiple listing service. So you can search the loan type. So go to that field. And instead of selecting, say, first trustee or seller financing, different MLS has used different terms for it, select the option that says, all cash or no loan. And that's what that's going to do. It's going to pull up all of the cash

transactions in the area that you chose within the last six months. And then once you have that list, there's a feature where you can click a map button and it's going to show you that entire list of transactions displayed on a map. And so you can very easily see where the hot markets are and the neighborhoods are because you'll see this little cluster of pinpoints. Then you can narrow down that list, our MLS that has a little circle feature, so you can draw a circle around the area, and then that reduces the size of your list. And then you can export that list, and we hire a virtual assistant to take that list, and then she goes and searches title on each one of those properties, and then enters the owner's information into a spreadsheet and sends it back to us.

A little time intensive, and you probably need some help, but it's not very, not very expensive at all. I mean, the lowest priced VA can handle that type of work. Now, it's not going to be every cash transaction. It's going to be the cash transactions that happened over the multiple listing service because there are cash transactions that happen that aren't on that public record inside the multiple listing service. But the reason I like these on the multiple listing service is because what I've found typically that investors who buy properties all cash on the multiple listing service

tend to be the ones that like to choose the path of least resistance. they're also a little bit more conditioned to paying more for property because the multiple listing service is kind of a, I mean, face it, it, it's a retail marketplace. So they're certainly looking for deals, but the deep deals, the deeply discounted deals, aren't necessarily going to be there all the time. So they might be some of your better buyers because they're conditioned just to paying a little bit more. So they'll be your better buyers or ones that are not going to haggle with you as much either.

They might be more receptive to a higher price point than your, off-market type buyers. Something to consider. It's a kind of an additional bonus of using the multiple listing service. So now you've got this cash buyers list in their addresses and you can send them direct mail driving them to your website to opt in. Hey, go to this such and such.com and take a look at this property. And I mean, that's basically what I write on the letter. Hey, I just got a property right here and it's located in this area. It's for sale to view the details on this property and more just like it. Go to blah, blah, blah.com. Got it? And what they'll do is they'll opt, they'll go to your website, and if they're interested, they'll

certainly opt in. If they go to your page and they don't opt in, however, we've got a pixel on all of our pages. And what that does is it builds a digital audience. So when we promote our next deal on Facebook, those people are sure to see it that way, too, even if they don't opt in, even if we didn't capture their information. So you're building a buyer's list in a couple different ways using direct mail. So that's number two. Number three would be online classifieds. And I would say even offline classifies to some extent, but there's a little bit more of an expense attached to those.

But online classifies are, they still work well for us. And that could be, you know, simple as just going to Craigslist. But there's a lot more popping up. I think there's eight different ones that we use right now. And just go to Google and search websites like Craigslist. And you'll come up with a giant list of them. So it's the third way to build your cash buyers list. and so what you want to do, just like the other two methods, you want to include your landing page domain every single time that you post a property for sale to drive people to your website. Do the same thing when you post in social media sites as well,

like bigger pockets, FlipNir, connected investors. These are all little social sites that kind of revolve around the subject of real estate investing. And using REI Solutions Property Blaster feature, your property will be syndicated to like, I think it's like 10, 11, maybe 12 different websites just with one post and it blasts it right out. And we always put the domain name of our landing page in the description of our properties there. And many classified sites, they've also got a field to include a link to a virtual tour. So if you come across those classified sites with that little box there to the virtual tour,

put your landing page's name in that field also. A little tip for you there. And those are the three of the most effective ways for building an email. mail buyers list. So that would be Facebook. It's where all the eyeballs are. Direct mail. You can get very targeted and reach a whole different type of demographic there. And then of course, online classifieds. And with that said, don't let not having a buyer's list hold you back too much. A lot of people place a lot of emphasis on you. You got to have a buyer's list before you can get started. That's the first thing that you want to do. And I really vehemently disagree with that.

because once you get your first deal under contract, first of all, you're not going to make any money with a buyer's list. You need the deal before you can actually even make a buyer's list work for you. But once you get your first deal under contract and start promoting it, the buyer's list is going to build itself. Put that little landing page in place. Make sure once you got your property under contract that you are promoting it, that you are marketing it,

make sure you include that little domain name so they can get more information on that property and others just like it. Key phrasing right there. get more information on this property and others just like it. It's tested very well for us that we get a lot more traffic that way because even if they're not interested in that, the actual property that you are promoting, if they know you have other properties just like it, they're going to have a tendency to want to be more or they're more inclined to want to be on your list. All right? And so like I said, a buyer's list is pretty useless unless you do have deals to promote. And so to help you out there, what I'm doing is I'm starting a new lead generation case study program,

pilot program, if you will, with Josh Miller next week. You've heard he's one of our REI ACE rock stars and he's done extremely well for himself. And so this pilot program gets started on October 8th. And he and I are looking for a small group of people to work with to help them generate motivated sellers at a fraction of the cost of how most go about it. It's the very method that Josh used to start his real estate investing business and retire within really 18 months. In just a few months, he quit his career over at Chevron as an engineer.

Within a few months, that career of 10 years, he had to walk away because he decided that he was losing money by staying there and he was losing time. And so he took charge and then just went full steam ahead for the next 18 months. and he reached his cash flow goal and retired from real estate. And now he's taken all the cash flow and the proceeds that he made from real estate and pursuing a new dream in creating a software business. And so he's taken the system that he put together, the system that he used to generate his leads. And he had it essentially initially put together with, you know, band-aids and bubble gum and duct tape.

And so really only Josh knew how to command it. And he commanded it very well, obviously, based on his results. But what he's done over the last, I don't know, six to eight months is he's polished it all up. He had it professionally developed and had it all put underneath one umbrella and got rid of the band-aids, got rid of the bubble gum and duct tape and put it together in a very nice way so that anyone could duplicate his results. It's a very intuitive system that he's put together. And he's going to be releasing that to the public at the top of the new year in 2020. But what he wants to do is he wants to create some amazing case studies with it.

in the interim. So he wants some good testimonials. He wants some good results and he wants some data to share in his marketing because he knows what he did with it, but he knows it's going to be a much more powerful marketing message if he has other people's success he can share as well. So if you'd like to participate, if that even sounds remotely interested to you, if you are already taking action in real estate and getting some results, that's number one. Two, if you've closed at least one deal that wasn't your primary residence. Three, you've got some time to work two to three new deals in the month of October and halfway through November.

And four, if you're friendly and coachable, all right, you got to be friendly and coachable. And number five, if you can keep a secret for a couple months, text the word, epic to 562-526-782828. You might have to rewind that a little bit to get the whole number, but I'll repeat it for you. 562-5-2-6-7-8-28-28. Text the word epic to that number, and you'll receive all the details, and then you'll be able to decide whether or not it's something that you'd like to participate in. And we'll be spending a lot of one-on-one time with their participants to see to it that they get the great results that this can produce. the translation being close a few extra deals in the next 30 to 45 days.

Who wouldn't like to close a few extra deals before the holidays, right? So we're getting started October 8th. If you are listening to this after October 8th, text anyway. And what Josh will do is he'll put you on the wait list for early bird notification of its official launch. So you can be first in line when it does go public. All righty. So text Epic. E PIC to 5562.

526-7. 828. 562. 5262, 526, 782828. All righty. That's it for today. God bless to your success. I'm Matt Terrio,

Living the Dream. Yeah, yeah, we got the cash flow. Yeah, yeah, we got the cash flow. Yeah, yeah, we got the cash flow. You didn't know, home board, we got the cash flow. The podcast is a part of the C-Sweet Radio Network. For more top business podcasts, visit c-sweetradio.com. Thank you.