Epic Real Estate Investing - Kolby Kolibas - You Should See the Other Guy | 499

Episode Date: October 18, 2018

Move at the speed of instruction and win the rat race even when you are running in underdog shoes!  Find out how to do those in today’s episode with the winning underdog, Kolby Kolibas, an outstand...ing entrepreneur of many talents. Discover Kolby's journey from the music business to life coaching, his most significant victory to date as an entrepreneur, and Kolby’s book, You Should See the Other Guy, and how you can get it for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 This is Terio Media. The stories and the things that I've gone through, the struggles, and we'll talk about it in a minute, but that's what makes us who we are. And a lot of times we try to hide that and just showcase the good. And, you know, one of the things that I pride myself on is I do legitimately give a, you know, I care about other people. And I think that it's important that we embrace the full aspects as to who we are
Starting point is 00:00:23 and how we show up. Hello, I'm Matt Terrio of the Epic Real Estate Investing Show. Welcome to another episode of Thoughtly. to Thursday. So today I'm joined by a successful entrepreneur of many talents. He's not just a keynote speaker, high performance business coach. He is also a corporate executive, a bestselling author, film producer, video course creator, relationship selling guru, master of social media marketing, and devoted father who's passionate about life, laughter, continuous learning, martial arts, reading, art, tattoos, football, surfing, traveling, and spending time with his four incredible
Starting point is 00:00:57 children. Please tell me welcome to the show. Mr. Colby Calibis. Covee, welcome to the show. Matt, it's great to see you, my brother. Thanks for having me on. Yeah. Did I pronounce that correctly, Colibis? Colibis, yeah. Oh, Colibis. I had the wrong and fastest on the wrong cell level. Got it. So, so close. So close. Super. So sounds like you're doing a lot, right? Can you kind of give me a short version of where did this amazing journey you've been on?
Starting point is 00:01:25 Where did this begin? Yeah, absolutely, Matt. As we get started, man, let me just start by thanking you first and foremost for having the opportunity to come on the show. So anytime I can get in front of a new audience and especially inside of a new vertical and your listeners and the audience think it's the time to listen to a message, it means a world for me and I don't take that for granted. So first and foremost, thanks for having me on. You bet. And equally, I feel you're blessing the show.
Starting point is 00:01:49 So thank you for being. So the 30,000 foot overview, you know, I had an entrepreneurial kind of parents. My dad worked a shovel for the power company. My mom was a business owner. I was born and raised in Salt Lake City, Utah. lived there to us about 13, and then I bounced around a lot. I went to Southern California, Phoenix, Hawaii, New York. Had a stint in the music business for about 10 years as a booking manager, an agent and producer
Starting point is 00:02:14 in the hip-hop community, was an entertainment director for the Olympics in 2002, and then everything around me kind of changed. I became a single father pretty young and got full custody of my daughter almost as fast as I said the intro. So her and I moved to Phoenix and I got into corporate America. And in that, I spent 15 years inside the corporate technology sector, starting this as an individual contributor on the phone. I started building computers in a warehouse, like the old Dell builder on PC days,
Starting point is 00:02:50 then graduated into a sales guy and was doing telesales, you know, selling computers to businesses. Then went from that to, you know, money was a big deal to me. And when you didn't have any growing up, you kind of, that was a sign of success. So I had some monetary goals. And as I started to get through that, leadership became extremely important to me. So how would I hire, build, and structure teams to scale, high performance teams in a very fast-paced world?
Starting point is 00:03:15 And then, you know, then I had a goal of being an executive, like the youngest executive at a Fortune 500 company. I was very blessed and honored to have good mentors. And I've got a, you know, a crazy work ethic where, you know, I just don't say die. I come in first thing and leave, you know, first and last. out. I'm a sponge and did that and became, was an executive at two different Fortune 500 companies. I built a software company based on kind of a need that kept showing up in the market. I learned how to code watching YouTube videos and at night and on the weekends.
Starting point is 00:03:45 I started working at about 8 o'clock at night until 2 in the morning for almost eight months. Had a $10 million round. We had a million dollars in revenue and I exited corporate America to go start a software company. In the process of that, I got sued. I lost everything. I lost my marriage, my house, my company. And then that's where most people that know me that have followed me on social media, that's where that's where my story started for a lot of people.
Starting point is 00:04:08 Where with social media and video, specifically what we see is, you know, the highlight reel, I just decided, I wish I could tell you I was really smart when I did it. And there was a reason for it. I was just sitting in my kitchen with everything boxed up behind me in this beautiful home that I had built. You know, two of my kids were born in the house. And that's the only neighborhood they knew. and here we were leaving, right, like moving out of this house. And I started recording then.
Starting point is 00:04:32 I just picked up my phone. I hit record. It was before Facebook Live, and I just did a live video of, you know, hey, this is what, this is what entrepreneurship is. This is what building a business is. This is what being a problem solver is. And I don't know what in the hell I'm going to do, but I'm going to film every day. And I'm just going to show you the ins and the outs of, you know, there's, I built the
Starting point is 00:04:51 $500 million business inside a 600 or in a $6 billion company. I've learned a lot. we built a $10 million company and even though I got sued based on some corporate nuances, we still built that from an idea to $10 million in revenue and more. So, you know, I built out a system and I'm going to share everything I do. I built two six-figure businesses. And as I was going through that process, I was kind of the epitome of the word grind or hustle. I was working all of these hours and documenting everything and doing all of these things.
Starting point is 00:05:21 And then my world just came crashing down. I got diagnosed with Lyme disease. I had it for a year, dude. Didn't know I had it. Had it for a year. And I got arthritis in my blood. I was taking opiates heavy. I was getting an hour of sleep sometimes a week.
Starting point is 00:05:34 And I got really, really, really sick. And what I realized was none of it. I wasn't working with purpose. The shit that I was doing, the things that I were building, I didn't have a purpose around it
Starting point is 00:05:43 outside of building companies. So everything, again, you know, I turned to doing more videos and showcasing, what does that look like to get through that? And then focus on my health,
Starting point is 00:05:53 my family, and then going back to the business because you can always make money, but you can't get your health back when you lose it. And this has been a journey, man. I've been very blessed and honored to speak to, God, this year alone, probably 30,000 people. I wrote another, I just finished my fourth book, which we'll talk about, I'm sure. And, you know, the big thing for me is I'm probably one of the most relatable people you'll meet just because I don't hide behind the bullshit. The stories and the things that I've gone through,
Starting point is 00:06:20 the struggles. And we'll talk about it in a minute. But that's what makes us who we are. And a lot of times we try to hide that and just showcase the good. And, you know, one of the things that I pride myself on is I do legitimately give a, you know, I care about other people. And I think that it's important that we embrace the full asterisk as to who we are and how we show up. So take all of that down to today. I'm in St. George, Utah right now with my girlfriend, got a house in Scottsdale, kind of going back and forth, getting ready to do the book tour. I do an event called Meltdown in the Desert. We're going to do a series of events with that around the nation. So just kind of plotting and scheming the next, you know, the second half of the year, brother.
Starting point is 00:06:57 Wow. That's a ton. That's the intro. You know what? And I heard it all, but I still, I couldn't get past something that you shared at the very beginning because I didn't realize we had this in common. So I just want to explore this a little bit. So you're in the music business and you're in the hip-hop industry.
Starting point is 00:07:15 Like, what was that? Can you go more together? Yeah, I can, man. So I started on 42. I started DJing and producing beats one of the, I was 14, 15 years old. And I've been collecting records ever since. I've got probably, I don't have as many,
Starting point is 00:07:31 but at one point I had over 10,000 records. And I was producing music. I was DJing. I was producing music. And what happened, it kind of happened by accident, honestly. I was living in Salt Lake City. I was DJing.
Starting point is 00:07:42 I was very heavy into the hip-hop community as that was coming up from breakdancing to emceeing to graffiti. I very embraced that culture. It was a fit for me. I moved to New York. I went to move to New York from Salt Lake to go to NYU. I never made it to NYU. So while I was there, I got a job freelancing at a graphic design firm.
Starting point is 00:08:02 And as I was freelancing, they got the bid for the Olympics in Salt Lake City. And they were asking who wants to go back to Salt Lake City? Or who wants to go to Salt Lake City? Of course, nobody wants to go to Salt Lake City. And I'm like, I don't even know that I'd unpacked my stuff yet. And I'm like, I'm in the heart of the universe. I'm in New York City. It's like being where you are in L.A.
Starting point is 00:08:19 It's like there's two places you can say you live, that everybody, that's where everything happens. Right. And I was like, you know what? My competitive advantage is I know Salt Lake in and out. Like I know the people. I know the area. So I'll go to Salt Lake City. I go to Salt Lake City.
Starting point is 00:08:32 And in one day, I was like driving around like Dave Matthews, Nora Jones, the roots, common sense and Erica Badu. I was one day. And I did that for 15 days. I got really, really good relationships. I started to build really good relationships specifically towards the music I was listening to, which was hip-hop. I started doing work with the roots that went to Common, that went to Erica Badu. that went to Outcast, that went to Ludacris. And I started doing the West Coast booking.
Starting point is 00:08:59 So as they would come through the West, because of the trust that we had, I would be one of the liaisons from a promoter perspective to book from small venues up to like the Salt Palace in downtown Salt Lake at the time. And it's just, I found my niche. You know, I was still, I was able to DJ, get paid to DJ, paid to promote. I would open and be on the bill. Plus I was making beats and then I was on the road doing stuff I like to do, man. So that's it.
Starting point is 00:09:22 I mean, yeah, hip hop and just music in general is just a huge. I mean, it's, it's, I'm listening to stuff and I'm my ear to the, I'm listening to stuff every day. Right. Right. How about you? Tell me about your experience. Yeah. I mean, I started with break dancing for me as well.
Starting point is 00:09:35 I did not get into graffiti or I'm seeing, but I went to DJ and then produced beats. I got, had a small little record label called Illbogie Records and we had major label distribution through EMI. And did that until the digital downloaders came and crushed everything. So. Yeah. But yeah, we had a single on our label before, and anyone knew who Eminem was. You mentioned that you said common sense. That means your old school right there.
Starting point is 00:10:02 And then Erica Badu had a song, a compilation on one of ours. And I did all the beat junkie compilations. I don't know if you know. Oh, I love the beat junkies. Yeah. Work with Dilated peoples and Jurassic Five. Now you're to do one of my favorite memories of all times on being on stage. was it was on my birthday. We were in Park City, Utah, and I opened. It was me, J5, and DJ Shadow,
Starting point is 00:10:29 and then I did the intermission, and Cut Chemist came out. We had six turntable, eight turntable set up, and I was on my set, and the fellas had their stuff. So, New, uh, Cut Chemist came out, Newmark came out, and Shadow came out, and I played in the four, us got to play together. It was one of the, one of the coolest, because at that time, I mean, you said the right names, right? You got Rettmatic, the Bejuggies, all of those people, like that was, those were the guys I idol, When introducing came out from DJ Shadowdy, it changed everything for me. And it was like, so to be on stage playing live with those guys was just so awesome. So awesome.
Starting point is 00:11:01 It's crazy. Small world. Yeah, man. Everyone asks, when I tell people, when I tell people I'm in the music business, they say, oh, so who'd you have on your label? I'll name all this. I've never heard of them. So thank you for it.
Starting point is 00:11:11 Every one of those, man. I thought what I was doing was kind of a big deal at the time. I love it. I love it. That's good. Well, sweet. So with all that stuff you've done, let me ask you, what is your greatest victory to date as an entrepreneur?
Starting point is 00:11:24 Being a father, I think. It's probably my greatest. Understanding how to build businesses and still navigate being a parent is probably my biggest win. If you want to talk like tactically the biggest business win, I think it would be, I don't know if it would be resiliency. It's being able to quickly identify a market that has a problem, create a solution, validate the solution, build a product or service and sell.
Starting point is 00:11:52 Those are the four pillars that you just, every business has ever been built on. I would say probably, which is an entrepreneur, it's the learning process, dude. I built a supplement company because I was stressed out and was walking around at like 265 pounds. And I became a human guinea pig for two years
Starting point is 00:12:09 on understanding how cortisol and how our body's produced the stress hormones that we do. And instead of taking antidepressants or meditating all day, I knew there was a way to fix that. Right. So learning, being a student on a subject that was important to be able to build a business out of it. I've done that with a software company. I learned how to code.
Starting point is 00:12:28 Okay, so you and I are when you make beats, whether I'm using an MPC, an MPC 200 or even an MPC 2000. SB 1200. SB. And as we go into, as you go past that and you get into like, I remember, I was using fruity loops, dude, on a PC. And then when I moved away from the PC full time, I started using Ableton. So understanding the software and like how software works, it lends to being that's the same mind. It's the same part of your brain for programming. Learning how to program, like I learn how to watch YouTube videos on how to essentially scrape data to give back real-time information.
Starting point is 00:13:01 So learning, yeah, being able to pick something and learn through that, I think those are the coolest things. And then being able to share those stories with people that can do something with them, one of the things that really comes to mind outside of learning something new. like learning, I love to learn new skill sets is an opportunity to keynote at Deca. Are you familiar with Deca and what they do? No. It's like a youth entrepreneur group for high school kids, right? So they had the West Coast regional event here in Phoenix. There's 2,500 kids that came out. I was the keynote. And being able to share tactical principles with 15 year olds was a big deal for me. Because I just, you see, I said something on stage and you fill the entire You felt the entire room change.
Starting point is 00:13:46 A lot of the kids were talking about what companies they were going to go work for. Like, we're going to work together and go work at IBM. We're going to work together and go work at Google. We're going to work at Google. We're going to work together and go work at Facebook. And I said, if you look around the room, instead of thinking what company you're going to work for, what company are you going to start and what problem are you going to solve that's going to change the world as we know it. That completely flipped the room upside down.
Starting point is 00:14:08 And then we started talking about how you do that based on the skill sets. I wouldn't have been able to do that had I not had the loan. and bruises from building various companies and having my experience. So I would say that's probably one of my biggest things that stands out is being able to help kids take ideas to do stuff with them or youth. Got it. With so much going on. What's your primary focus today?
Starting point is 00:14:30 And what does that business look like? So right now there's two aspects that kind of pay the bills, right? I speak. And right now I'm on a speaking tour for the book, which is called You Should See the Other Guy, which is a series of like every major set of adversities I've gone through and kind of what I learned from them. I'm in a practical application. And right now it's that.
Starting point is 00:14:51 It's doing that. And then I've got, I do high performance business coaching with other leaders, right? So if you want to get into a space, you've got ideas, you've got expertise, how do you separate yourself in a noisy world and how do you take your message to get it heard? And then how do you build offers around that here?
Starting point is 00:15:09 It's something that kind of makes sense. and I'm pushing heavy dude. I've done a bunch of self-publishing with a couple guys that do the chicken soup for the soul series. Like my good buddy Dan Clark's kind of the main contributor there. He wrote the forward for my book. And it's a really interesting world because so many people have stuff to say they just don't know how to get it out there.
Starting point is 00:15:30 So I started a publishing company that is called One Man Wolfpack. And there's an offer there that I'm building. It'll be a series of online courses and stuff that people can do. But between speaking, executive coaching and that, I mean, that's really the main focus. Got it, got it. You know, you mentioned a couple times and I actually have, I have a copy here as well. I love it. I put this up earlier this month.
Starting point is 00:15:55 This is actually how I found you. I found you on Instagram and I forget how I came across you. But I thought the title was very cool. So it was very appealing to me. You should see the other guy, how being the underdog helped me get ahead in life, love, and business. you said it's a collection of your mistakes, right? I think you just said that. Yeah, I would don't know if they would be called mistakes.
Starting point is 00:16:17 I think the just a series of life experiences. Let me phrase it like this or frame it like this. There's an oh shit moment that every single one of us has. Your listeners have had everybody's had it. When I go through this exercise, dude, I've done this in front of tens of thousands of people. I think only two or three people have said that this doesn't apply to them. So if you're one of those people, you're a dick because 99% of us So I call it the oh shit moment
Starting point is 00:16:42 It either happens in one of two places It happens in your driveway where you're sitting in your driveway Before you walk into the house Or you're in your bedroom or laying on the floor Or you're looking up at the ceiling You're laying down going like, oh shit And it usually has something to do around a job Like you lost a job, you're bankrupt, you're losing your money
Starting point is 00:17:00 A relationship You can go through a divorce or a separation A heartbreak or a health issue and you're laying there going or in your car going, I don't know how I'm going to make it through this. Like I just don't see how I'm going to live tomorrow. And it's not that it's suicidal premises. A premise, it's the I really feel like this is the bottom and the lowest I can never go.
Starting point is 00:17:23 Do you know a moment I'm talking about for you? Yeah. Were you in your car or were you in your house? In my car. So in that experience, all of us have had those. But here's the thing. Whether that was 10 minutes before you got on this call, you're 10 minutes ahead or this was 10 years ago,
Starting point is 00:17:40 you made it. You're here. Like you're here right now. You and I are sitting on this call. So it means we both made it through whatever we thought was going to kill us. And I've been through a lot of those moments where like I thought everything was just going to be over. And in those experiences, what you learn is on two things.
Starting point is 00:17:56 There is somebody behind you right now that's going through that moment in their car and thinks they're all alone. And they think that they're broken. They have no idea that there's anybody out there out there that. has gone through it and survived and what they've learned through that process to help them get through to the next level to where they can help the next person go through whatever they're going through. That's one.
Starting point is 00:18:15 And the other piece is the human spirit is really resilient, like super resilient. We're built to be able to withstand a ton. And in this book, I cover, you know, I was a business coach for the first guy who started a Shark Tank, so I've done a lot of work with Kevin Harrington's team. another guy is Dan Clark, the guy who co-wrote all the chicken suit for this whole stuff. Dan and I got really close and he'd hear all my stories and he'd been around. We would speak on stages together and he's like, dude, you need to put a book together. I took a ride.
Starting point is 00:18:45 The other part of the subchapter, there's kind of two subtitles. The last part of the title of the book is Life Lessons from Navy Seals, Millionaires, and Celebrity Bikers. I was on a motorcycle trip on Harleys with 15 to 17 of the most amazing special forces men and women you've ever betting your life and I got to spend a week and a half with them learning what makes the top 1% one percent and it starts with the ranger creed right the ranger the word ranger actually spells out a creed and I thought if the top 1% of our military have a creed do I have a creed so I came up with the creed and the acronym is journey and each one of the you know the letters in the word in the letter each letters and the word journey specify something and the story goes along that
Starting point is 00:19:31 The stories go along that. So it's not autobiographical. It's an autobiography out of order, and it's not supposed to be read like that. What it is is everything from, you know, building a company. What did I learn to building a company inside as an executive? Going through a divorce. I went to jail for kidnapping. I had full custody of my daughter.
Starting point is 00:19:48 I didn't file the right papers. We went across state lines, and her mom tried to extort me for money, and I stopped paying your child support. I got extradited for kidnapping. I was supposed to go to a jail cell. I went to prison. And they left me there. And it was like, at the end of it, the charges were dropped.
Starting point is 00:20:01 Everything was expunged. I got my daughter back. And the judge said, you know, when we were going through the process, I had two judges, a man and a woman. And they both said the same thing. I'm sorry. And I know I can't bring the time back. And I thought it was only three months.
Starting point is 00:20:13 Some people, you know, do serious time. And I'm blessed that I had that experience. But it's stuff like that that I hid forever. I hid that shit for 15 years. You'd Google my name. You'll find out a handful of mugshots. Graffiti, picking up my best friend who was a cop. And I had a shot.
Starting point is 00:20:28 And they gave me a DUI in a zero tolerant state. building a company losing it like all that shit like you can find it it's public information and it's stuff that we traditionally hide from that's what makes me who i am and i'm i like who i am like i love people i'm a great dad i like i love the like the shit that i do i really love doing what i do and if i'll put it to you this way debby debby light wrote um or deby ford wrote a book called the dark side of the light chasers in that book it talks about how we're not good or bad or the net some of the life experiences that we have. And what happens if, if I ignore the darkness, I can't ever really celebrate the fact that
Starting point is 00:21:06 the light switches on and the sun's out. If I can't be selfless, if I don't understand self-ish. I can't be kind if I'm not a dick sometimes. We suppress all of these negative connotations about our behavioral traits, thinking that when we do that, we're going to lift the lighter sides as to what we think is more acceptable. In fact, what you do is you're suppressing the net hole of the entire experience. And a handful of years ago, I went through some really heavy stuff when I had the Lyme disease and I was looking at what was important to me.
Starting point is 00:21:37 What I realized is I was going to stop suppressing all of the life experiences I had and embrace them as a whole because that's holistically what makes me who I am. And when you understand that when you learn to forgive yourself for the things you've done, that's a heavy statement. Like forgive yourself. Like, it's okay. When we learn to forgive ourselves, we can embrace more. and when we embrace more, we become more,
Starting point is 00:21:57 and we can offer more to others around us. So the book is about that. It's about the times of this. There's a lot of, like, there's a lot of funny stuff, man. It's, um,
Starting point is 00:22:04 each chapter has a beginning, middle and then. It's written in story. It's not sequential order. You just pick it up and you can just read it. You don't have to read it front to back. Um, you know,
Starting point is 00:22:11 one of my favorite things is I have people that are like, I read your book in one sitting and I'm thinking to myself like, man, did I not write enough? Should it be more pages? And they're like, no, It was like literally that captivating where I sat down for six hours and just read the entire thing.
Starting point is 00:22:24 And, you know, as a guy, I didn't start reading until I was in my mid-20s. And it's one of those things where when you have your friends who you know don't read and they're reading your stuff, you know, front to back, that means that there's something there and it's relatable. So describe to me the person that stands to gain the most from your book. You know, that's a good question because when I was trying to figure out how we want, wanted to categorize it in Amazon. Is it a self-help book? Is it a business book?
Starting point is 00:22:58 Is it an entrepreneurial book? Is it a spiritual manual or is it a guide to help hold you accountable? The answer is yes. It's all of those things. It's to the person that's gone through a series of life experiences that is just kind of stuck in that hamster wheel and is trying to figure shit out. That's who the book is for. And that can be personal.
Starting point is 00:23:17 That can be relationships. That can be business. It's to the person who's just going through the motions. Like, that's who this book is for. Because what it does is it shows you the things that you've done and what you're doing aren't necessarily wrong. And it snaps you into a place to understand and realize there's more out there for you to go do. You know, in your subtitle, it's How Being the Underdog.
Starting point is 00:23:37 I talk to you. I don't get the vibe of you as an underdog. Why do you see yourself or why did you describe yourself as the underdog? Because growing up, man, I was always told I was going to be the kid that was going to be dead or in jail. And like, I didn't make the decisions that would prove them wrong until I was older. I mean, luckily I made those corrections by the time I hit 20. But, you know, just growing up, I bounced down.
Starting point is 00:23:58 I went to eight different high schools. You know, my parents split up. I bounced around. I was left alone a lot. I just did stupid juvenile things, you know, like I didn't hurt anybody and I didn't do, like, major things, but just small, stupid things that is a single dad or a single mom. It was a handful. And I would just, you know, my mom, I heard a lot from my dad and I heard it a lot from other people,
Starting point is 00:24:16 like other people's parents. And then, you know, a series of things changed. and I just realized that like I don't want to be known as that. And you know, I got tattoos. I listen to hip hop. I'm a little bit of a different kind of character. I don't fit into the corporate mold either, right? So how do you become the gecko and the chameleon within that environment
Starting point is 00:24:33 to be able to grab on and take things and learn them and look and blend in, but still have your own personality to on the side or as part of who you are? That's, you know, I'll put it to you this way. I had the opportunity to go to the African History Museum of Washington, D.C. Have you ever been there to the Smithsonian? man? No. It's like a two or three year waiting list. It's a free ticket, but it's like it's hard to get into it. I was speaking at a Microsoft event, actually this time last year. And they had rented out like all the major attractions for all the like all the Microsoft like people are
Starting point is 00:25:08 going on this conference. And we got a tour of the museum. You start at the bottom and it circles around. And it goes through a pretty heavy series of experiences. I mean, it's a heavy, heavy experience to go there. and we get up to the 90s. What happened through the 90s for me was I was introduced to Public Enemy in NWA almost at the same time. The whole wall was public enemy stuff. The big public enemy flagged from their tour
Starting point is 00:25:31 and I went to that tour with the Becty Boys. Like I remember it. Like I see the stuff and I remember it like I was there. And then they have these little booths where you could go in and it was like, tell your experience about how African culture has changed you or had an impact on you. And I went in and you were supposed to shut
Starting point is 00:25:48 there's like a sliding door. I didn't see. I just went in and I hit record, put your information. And a lady from the museum, one of the curators, happened to be standing there. I thought she was a security guard standing there. And she goes, can you come here from it? I said, yeah, absolutely. And she brings me into another one of the rooms.
Starting point is 00:26:01 She goes, can you do it in here when I shut the door and record it? Yeah, absolutely. So I do it again. And in summary of it, it was hip hop gave me swagger that carried on through my entire adult life. It allowed me to have critical thinking skills and allowed me to be socially conscious. And it allowed me to be okay being an individual that has carried on with me for my, entire adulthood. It's that swagger. You can't teach swagger. You have it or you don't. It's in other environments where you are not, you're kind of the square peg in a round hole. And when you're
Starting point is 00:26:29 in the matrix and you clearly stand out, it's, you know, that, that to me has been a series of things that I've always had to work twice as hard than the other guys who, who didn't look and act like I did, simply from the fact that, you know, I've chosen to be an individual. Right. The chips kind of get stacked against you a little bit when you, you know, you have tattoos, sleeve lines and, you know, you just a little bit different. Now it's a lot more acceptable. Now it's actually what I go, like, when I speak, it's actually, now it's part of my branding. It's, you know, if you look at the cover, I'm all beat up. It's like, I don't hide. I mean, it's, you know, I highly embrace who I am, but it's that, I think growing up that way and then going through corporate America,
Starting point is 00:27:06 it was just kind of the chips are stacked against you. Right. Plus all the shit that I've been through. It's like the stuff I've, like, all of us have had so many experiences you think would kill you. keep, I think my superpower is you can't kill me. I go, what? Like, I just keep going. Man, I keep going. Right. Let's get practical.
Starting point is 00:27:21 You just talk about it is you have to work twice and hard as everybody else. So if someone found themselves right now in similar underdog shoes as yours, what would be the first three steps you'd recommend to them in them getting ahead? Work ethic, education, and relationships. Those would be the tactics. Probably almost in that order. So for me, first and foremost, is the education of the role that you're in or the position you're in.
Starting point is 00:27:45 Let's talk about work. right. So if you're in a in a specific industry, let's say real estate, you're coming into real estate or you're in real estate and you're struggling. First and foremost, understand the market, the market dynamics and what tools are available to you to be educated. Find those and become a student. We've got another 40 hours a week outside of eating, sleeping, and working a full-time job and spending time with a family, hitting the gym. You still have tons of time. Stop watching TV, get off Facebook and learn. Do that first. And then second is become a practitioner of the stuff that you're learning and find the people that are doing the shit that you want to go do
Starting point is 00:28:18 and figure out a way to help them. Don't ask them for anything. What you want to do is come to somebody like you. You're a leader in your space. I'll do research on you if I don't have a relationship with you. And I have a skill set that maybe that could be beneficial to what you're doing in the business. And the conversation will go something along the lines of this. I've been doing, I've been in real estate for two years, but prior to that, I was a software engineer. One of the things I really like to specialize in is data. One of the things I'd love to help you with, Matt, is there's a, here's what I see in the market for data and how data could absolutely be used for your agents to act, secure more
Starting point is 00:28:55 money, faster deals, and become a valued commodity, or a valued tool within a commodity based business to separate. I'll do it for free. I'd love to just show you what I'm doing. I don't want anything in return, but I just love your, kind of your feedback on it. I'm not trying to sell you anything. I just want to help because I'm a student. I'm learning.
Starting point is 00:29:12 So educate yourself. put the work in, find the people doing the stuff you want to do and align yourself with where those top performers are. Put yourself in a scenario where the best people are that can give you the best chance to succeed and you attach yourself to them and you help. You help. That in any genre and any scenario in any industry has always been my biggest ally. That's always helped me and separated. I find the top performer and I say give me a desk by them and I say, what do you do you do? How do you do it? And if you're going to spend the time to teach me, I'm going to go do it and I'm going to come back and tell you what I learned. You told me to when I do cold calls, you said I should do this. If I do
Starting point is 00:29:46 door knocking, you told me to do this. If you tell me to do emails, you told me structure like this. I did. Let me tell you what the feedback was on what worked. Not the negative shit of what didn't work. You'll figure that out. It's a problem that you need a solution to. It's what worked. And then you're going to tell me more, right? Because you're in this sense, you almost become a mentor because I'm really active in trying to be part of that relationship. So for me, that that's the way that I would approach anybody that's either starting or struggling or wants to get to the next level. Yeah, I got just preaching to the choir here. What do you think about, what are your thoughts on that?
Starting point is 00:30:15 That's how I got here. I think education is ideal. I think being intentional about creating your environment. Yep. I always say that peer pressure goes both ways. You hang around with the wrong crowd. You go the wrong way and you hang around the right way. So I think you can use that to your advantage.
Starting point is 00:30:33 And traveling as far as you can see when you get there, you'll see further. Moving at the speed of instruction is what I like to call it. I like that. Yeah. And amen. So I've been looking for people to bring on my show that I disagree with. I'm having a time finding them. I'm finding great people like you.
Starting point is 00:30:49 So it's been an absolute pleasure. If people wanted to get in touch with you, what would be the best way for them to do that? You can go to I am. The letter is I, M as in Mary. Colby K, K-O-L-B-Y-K-A-Y.com. It's my website. The new sites should be. It's almost all the way finished.
Starting point is 00:31:06 Otherwise, you can go to Facebook. Same thing. Same thing with Instagram. My handles, I'm Cole. BK and then same thing on Twitter. And you could find me on LinkedIn under Colby Colobus. That was one of the first social platforms I was on. But yeah, those are kind of the spots, man.
Starting point is 00:31:21 Awesome. It's been a pleasure. You know, something I did, I bought a bunch of your books. And I want to give those away to our audience. So this is how you can get a copy of Colby's new book. You should see the other guy. I'm in through the first three chapters. I can't wait to read the rest.
Starting point is 00:31:38 And I want you to have a copy if you want one. go to Instagram. You need to tag Colby. I'm Colby Kay and Epic Real Estate. And just share with me in a post what you like the best about today's interview. And let's see I've got, I'm keeping one for myself. So I got nine copies left. And nine people do that. Then just DM me or mailing address. And I will send you a copy of Colby's book for free. All right. I'm going to ask you to pay for the shipping. I'm going to send it right to you for free. My man. That's a deal right there. Let's do it. Cool. All righty. So yeah, let's stay in touch. Absolutely, Matt. I appreciate you, man. Thanks again for having me on.
Starting point is 00:32:13 You bet. Thanks for being here. I'll talk to you soon, brother. Take care, bud. Better. All right. Yep. Thanks for tuning in to Epic Real Estate, another episode of Thought Leader Thursday. I'll see you next week. And to your success, God bless. I'm Matt Terrio. Living the Dream. Take care.
Starting point is 01:01:42 This podcast is a part of the C-Sweet Radio Network. For more top business podcasts, visit c-sweetradio.com.

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