Epic Real Estate Investing - Making Your Website Work - Trevor Mauch | 885

Episode Date: January 2, 2020

This weekend, Matt interviews Trevor Mauch, a CEO of Carrot, the #1 inbound online lead generation system for serious real estate professionals. Stay tuned as Trevor explains how to build authority in real estate and stand out among competition using online tools! Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Terrio Media. Success in real estate has nothing to do with shiny objects. It has everything to do with mastering the basics. The three pillars of real estate investing. Attract, convert, exit. Matt Terrio has been helping real estate investors do just that for more than a decade now. If you want to make money in real estate, keep listening. If you want it faster, visit REI.

IAase.com. Here's Matt. Okay, welcome to the epic real estate investing show. I got a great guest for you today. The CEO of a very popular real estate investor tool, investor carrot, or just carrot now, I guess, right? Just carrot, yeah. Please help me. Welcome to the show, Mr. Trevor, Mike.

Trevor, welcome to the epic real estate investing show. Matt, I appreciate it, dude. It's funny right before we hit recording or record, we both discovered that we're sitting about an hour and a half away from each other in two. small towns in Oregon right now. Yes. I mean, and when you consider that I'm in a log cabin in the woods, that's like, that's really weird. I love it. I love it. So totally. Great. So, Trevor, I mean, we never really got to talk before. We've been in the same place several times together,

and I don't think we've ever really reached out to each other. But first of all, let me just start with this. I'm a total domain name freak. Tell me the story about how you got the carrot.com. Oh, man. That's, That's a story, dude. So the cliff notes of it is this, guys, is when I first came up with the name Carrot, like for this company, this company started early 2014. Started 2014. I wanted something that was broad enough that we could go into different markets,

but I wanted to be fun. Like, I wanted to be something we could brand. And I thought of a little Steve Jobs like made a company out of a fruit. And I was trying to think of like, what is it that our business is going to represent? most websites out there in the real estate investor market, real estate agent market, small businesses in general is a brochure. But what my background was,

was conversion optimization, was driving track, was making a website actually convert and perform. And so I said, man, a website should be like, what's the company? Man, it's a carrot.

Like, website's just a carrot that someone like grabs. And so as soon as I did that, I went online to find what the best domain was that I could find. And there was no, carrot.com was taken. It was an artist. He'd owned it since the beginning of the internet up in Canada.

And so I found all the different domains I could find that was related to carrot. And get carrot.com was taken and blah, blah, blah. So I bought carrot. Dot lyre. That was when carrot. That wasn't like dot LY is really popular. Everything was named.ly now. Everything's not I.

I bought that one, care. But I didn't want to make that our domain name. So I bought OnKarot. Oh, N's like, hey, what system are you using? Oh, I'm on carrot. And so that's what we went with for years.

but what happened, Matt, was I would go to events or I'd be talking to people or online. They'd be like, oh, we love On Carrot. Like, On Carrot's amazing. And it buggy the crap out of me because our company name is not On Carrot. There's nothing about our company that's On Carrot other than the domain name. Probably half of the market thought our company name was called On Carrot. Bug me. So here's how we actually got the domain now.

And that's our motivation to get it and why we ended up investing so much in it was I kept and reached out to the artist probably over a two or three year period. And he would just never answer back, never answer back. And then about two years ago, we were looking online. We pulled up carrot.com again and we're like, what the heck? There's a coming soon page for a software company up here and go, man, we missed that opportunity. And then they launched, the guys like had carrot on their license plates. They were all in on this man.

And they launched and they went out of business within 90 days. They were venture funded all that stuff. It was a whole other story there. So then that goes, it disappears. And we're like, oh, man, we might be able to get it back. I talked to the owner of that company. He said he could sell it for way more than I thought I would ever want to pay for it. Now looking back, I'm like, I wish I would have paid that much for it.

But he said, well, I can sell it for what's owed on it. But that's about it. It was $250,000 what he owed on it. I'm like, oh, no way. I'm not going to pay that. That's crazy. And so then it goes back. And then it showed up on a GoDaddy auction about eight months later.

And we're like, what the heck? There's things on Go Daddy right now. And so we were going to sit back. It was like a week before the auction was over. We were going to sit back and bid on it the last day. And we had worked our numbers. Our number, of course, grew since the last time in our minds. Like, hey, we want this domain.

Because we need to go all in our brand. We don't want to be called on Carrot anymore. We're going to go bigger with our business. We need to own the carrot brand. And it disappeared off the GoDaddy auction like two days before it was up. Oh, man. And then I thought it was lost again. and about a week or two later, I Google carrot.com domain sale just to see, because I'm like,

oh, big domains, they usually write an article on it or something. And there was. There was an article on it. And this guy, this really famous domain guy, kind of makes it part of his career to rescue these big domains that expire on accident for people and then get them back to the families, because usually a multi-six-figure domain doesn't expire on accident. Like someone messed up or someone passed away. And so they found it the day before it fully expired and would like been fully auctionable. No go daddy. They found the family. The original artist had passed away of cancer. So when he sold it to the tech company people, they then defaulted on it. He had passed away. It went back to escrow.com. It didn't renew. The family didn't know about it. It goes to go daddy.

These guys find it. Get it back to the family. And I ended up negotiating with them. And we have purchased the domain for about what you could buy a really nice house for, but I can't live in the domain. But we own the brand now, man. We're pumped about it. Well, good. Yeah, you deserve that one. You look for it. There's a three-year process, man.

There's all kinds of lessons in there, I'm sure. Oh, there are. All right. So for those that have no idea what we're even talking about, tell us, what is carrot.com? Dude, so caret.com, it's the essential problem that we wanted to solve back in 2013, 2014, was there are tons of real estate investors age and some small businesses in general who were told to get online, right? Like, get online. And that's when all of your mom and pop development shops and wicks and webleys and square space popped up from 2002 through 2012.

And I'm like, man, everyone says that they're online, but they're not getting results. And that was my whole career the past four or five years before that was getting results online, conversion optimization, driving traffic, SEO. And we said, you know what, I think we can solve this problem. Let's solve the problem of helping people to finally get results. results with their online presence. And that's what we did. Man, we dove in and created a platform that makes it so investors and real estate agents can launch a website that converts really high. It's amazing on mobile. It's the fastest tech stack in not just the industry, but one of the fastest in the world. A third party study rated us. And our clients bring in more inbound

leads through Google and Facebook ads and stuff like that than any other platform in the real estate industry. So if you Google like, Sell My House Fast, for any city in the country, you're probably going to find between three and eight sites controlling page one on Google for pretty much every city in the country. Got it. Yeah. So SEO is a big part of it then. It is.

SEO is a big part of it. And that was kind of like, that was kind of the first thing, those first few years, is it was performance, right? SEO, ranking really high in Google, but then also the conversion side of it, where we've had a lot of big investors who paid the 15 grand to make it really pretty custom site that moved over to us because of performance because they're converting way more visitors into leads and close more deals. But yeah, SEO is one of our big advantages for sure.

Yeah, I hear people always talk about that, like how many organic things that they get from it, organic leads. So with that said, what's the status of SEO and what's the future of it? That's a good question, man, because when I'll talk with a lot of investors. We're talking about search engine optimization, by the way. There we go. Yeah, ranking at the top of Google. If someone, they've got a problem in their mind, they want to sell their house fast or they want to buy an investment property or sell their land or whatever.

They're going to go to Google and type up like, how to sell my vacant land in Ohio. And you want to be the guy or gal at the top of the search engines because you're going to get somewhere between, you know, 30 to 40 percent of the traffic from that search if you're in the first ranking. And so here's here's kind of where we are in the state of it. Now, there's been, Matt, there's been a million like SEO is dead reports. like there's been a million. Facebook is dead reports and a million this or that. And then four years later, they say how it's amazing. And I don't see Google and Google being the collector of information going away anytime soon. Now, their methods of collecting the information showing it changes. And what's happened over the last several years is they're really, really, really

focused in on trust, authority, and credibility, way more than they did it four or five years ago. So four or five years ago, you can launch a well-optimized website with really good content, You know, like good titles and tags, make sure you have all the keywords in there. And get a bunch of backlinks from Fiverr. Like, I've never been that guy, but you can go buy a bunch of backlinks in Fiverr. And then your ranking just pops up there. And then they started making these updates where they're like, oh, shoot, Google doesn't like bad backlinks. They don't like to game the system with crappy backlinks.

So don't go by backlinks from Fiber, everybody. That will kill your SEO ranking. So they made that update there. And then the most recent one that's really been a big impact that we've been doubling down on. It's called the Medic Update. and trust rank and stuff like that. And basically it's going out there where they're looking at the trust of that website. And they're looking at reviews now.

They're looking at the credibility profile of your website. Do you have other credible websites linking to you that are really good ones? If you get like one really insanely credible website linking to you, that could outweigh 200 crappy backlinks over here, just one good link. And so trust is the biggest thing right now. man, that we're making sure people have testimonials and their websites. You've got your Google reviews that you're starting to build up, your Facebook reviews. Google's looking at all that into a package now and it's starting to reward you in the rankings.

Nice. Got it. Super. I was, um, oh, innovation wise. Mm-hmm. What do you have, what do you have planned for the website? Dude, the biggest thing I think innovation wise. I mean, and I'll talk about like some actual innovation stuff, but here's the thing.

I think so many real estate investors are looking at their website. websites primarily as this thing that I get online and maybe some people go to, I hope I get some leads, and I'm just going to try to make it as low cost as possible. And where things are moving towards Matt is content. And we've been all in on content for years, but with investors in general, it was hard for a couple years to get them to want to go beyond just the things with care that worked really good with doing pure SEO and to actually creating content, like shooting videos on yourself when you're out there to property and teaching people things and building trust and authority through

your own unique content. And so that's some of the stuff that we're building now and we have built where we have a feature called video post or a lot of investors, they're getting great rankings. But I'm like, man, as the markets get more competitive, we need to help you stand out. We need to help you stand out and build authority. And how do you build authority? Well, it's like the only way to build authorities with content. It's the only way to build authorities with content.

And so if you and you have 75 other investors are in that market and you get, you connect with that seller and they're connected with five other investors, you're all probably offering similar offers, right? It's like your dollar amount might be different, but you're still offering a fundamental about the same service. Hey, we can buy our house. We'll close quickly. We'll pay cash.

That's pretty much the same thing that most investors are offering. So how is it that you stand out? Well, you stand out with your trust, with the credibility and with authority. And so we were starting to tell investors who weren't wanting to sit down and write their own articles. We're saying, guys, just like, take your cell phone. And next time you're out of the house, you know, that's in probate, pull back and after you talk with the seller, take out the phone, like, hey, this is Trevor with ABC property buyers. Now, we just left this house with Marcia. And Marcia's going through this situation.

You know, she inherited a house. It's her uncles. She lives out of state. And da-da-da-da. And here's the problems that she's having this she's experienced. Now she didn't know that there's another option to sell a house here in Duluth other than just in going with an agent. You know, she did it. And they start to talk about the problem and then go, well, so I had a chance to sit down with her.

And ABC property buyers is actually, we're actually making a cash offer in her home and da-da-da-da, whatever the benefits are. And to start to do consistent content like that or take out the cell phone and say, hey, guys, you know what? There's a lot of investors, a lot of agents in the market. but you're probably wondering like how does our process really work and and we even get you know people will tell us that that like they think that we're going to low ball them on offer well you know what let me walk through our exact process and how we make offers and let me show you hey you know what i'm writing up an offer right now let me show you the contract let me show you how i'm coming up with the price let me show you what we look at everything's transparent so when you connect with us

and you call us or go to our website this is the process that you're going to experience so take out the phone and do a lot more content and they started to do that and then we're we have a tool called video post that takes your videos, brings them in yanks, all the words out, and makes a full written article with the video at the top, and they're starting to rank really well on Google, where you can take your content marketing from like an hour a week

to under 20 minutes a week and start to put out authoritative content that your competitors don't have online yet. That's very cool. I like that. That's a good feature, man. And that's what we're trying to is automate more of those things like that. But the trust,

credibility and automating building authority, man. It's going to be critical for people. Yeah, and I think that's pretty much, and it's kind of already here, and you're seeing it a lot more. The wave of just your marketing and advertising is so much more just, how can I be helpful, you know, right? I'm just, I'm going to show you how I can be helpful by actually being helpful right now. It's a novel idea, right? Totally. It's the old, show them that you can help them by actually helping them trick.

Yeah, totally. I love it. Sweet. So why real estate it? Or do you serve other industries? Dude, so my backgrounds in real estate, 21 years old, bought my first four-unit apartment building when I was in college.

And that's when I kind of got bit by both the entrepreneurial bug, but also the real estate thing. And I thought that I wanted to be a house flipper and wholesaler. This is back 2005-6. And the more than I dug into it, to it for me personally anyway. I just didn't want my daily active income to be from from real estate. I had realized like, man, that's not what I enjoy. I really enjoy marketing. I really enjoy building businesses. And I really love real estate for the for the long term wealth building

side of things. We just bought the building next door to us to here in downtown Rose. We're going to be putting more retail downstairs, apartments upstairs. And that's what I love to do with real estate. But as I was diving into the real estate market, I built a publishing company, which JV update it. I don't know if you were a part of it. I heard of it. I heard of it. I was never a part of it. Yeah.

Yeah. So JV. Update, which Matt Andrews, who's a mutual friend of ours, him and Ross, bought that earlier in the year. And that kind of ingrained me into the real estate world even further where I was to helping a ton of real estate investors drive a lot of leads. I was driving a lot of online leads, man. And it kind of like, I got really good at driving online leads, really good at content market, really good at conversion optimization and ranking high on Google.

And some of those people in that sphere found it. And I started helping them a lot. And so as I came up with the company named Carrot and I saw this massive problem that small businesses across America have, I said, man, I think we can solve it. And so the long answer or the short answer is, is any high margin service business could do amazing with our software. but we hyper focus on real estate investors, and now we've had agents about the last year and a half because it's just the knowledge base where we came from and we decided the niche down.

I think where a lot of people get in trouble, man, is they don't niche, and we just decide the niche. And there was a lot more room in this industry than I thought that there was. The riches are in the niches. That's right. So you say you really like being the entrepreneur

or running business marketing. What do you like most about what you do? Man, if you'd have asked me that question, like five years ago or even three years ago would have been completely different. The funny thing is, and I'll give you, I'll give all the lists of some context. So, Carrott, we're going into our sixth year. We started at the end of 2013, started 2014, 30 employees, your revenue, you know, close to 10 million a year.

So we're not a small company, but we're not a big, big one yet either. Dude, I never wanted that. Like, I never wanted a big company. I always wanted what everyone else talked about on the online. infomercials and stuff like that where they're like work from your kitchen table in your underwear lifestyle business all you know freedom and all this stuff and dude what what i found for me um in 2000 let's say 10 11 12 was i i had that but i felt empty i had that but i felt like it's like man i've got this business that technically i have freedom and i do some traveling and we're making

good money as a mid 20-something year old guy at that time but i felt empty i didn't feel like i had purpose I feel like I was like really, really contributing massively to the world. And I was kind of in the dumps. I was honestly, it's not grateful. That was the main issue. It was wasn't grateful. And so then I shifted and I got rid of everything that I was doing at that time in business. And except for my consulting company.

And then I gave myself about a year. I'm like, let me figure this. Let me figure out what I want to do next. And what I wanted to do next was build another lifestyle business, but just different this time, right? with consistent, with consistent predictable income. And I had invested in a couple software companies previous.

One of them I lost all my money. The other one's sooner really well now. And I'm like, man, the software thing is interesting. It's consistent. It's predictable. And so going into starting carrot, man,

I wanted to maybe get it to 10 or 20 grand a month. I wanted to maybe have a couple of VAs that worked with me. And it was probably about two years in after things started to grow. I realized, I'm like, man, what I'm really looking for is entrepreneurs freedom. I'm looking for flexibility. I'm looking to grow my finances.

I want to make an impact. That's what will make me happy. Freedom flexibility, grow my finances so I can make an impact. And I found that by trying to go the lifestyle business route, I actually had less freedom. I actually had less flexibility. And I started to analyze all my previous kind of mindsets that I had got injected into me from people saying, oh, more freedom equals no employees,

more freedom equals lifestyle business, more freedom equals work from your kitchen table and your underwear. And I started to realize for me, I'm like, man, I want to make a great impact. I can't do that unless I build a great company. And I can make a much greater impact if I build something bigger. But also, if I build an amazing team that is just awesome and that's marching towards a mission,

that will actually gain way more freedom. And it has. I take the month of July off every year. I take a lot of vacations, but I work really, really hard too. And I work in the office half the time. Some weeks I'll work 40 hours. Some weeks I'll work 60 if I'm jamming on something.

So I'll work 10. But that's really, man, the big thing that I'm loving about business now is in order to get the freedom, it's coaching our team members. Five years ago, dude, it would have been doing split tests and stuff. Like, oh, I love doing split tests. But now I love casting vision and having amazing people surround a vision so we can go make an impact and coaching them up. God. It's funny how much work is required to build a business that doesn't require any work. Oh, dude, the first two or three years of carrot, and this is something that the people don't see behind the scenes. But the same thing with you or same thing with other successful investors.

They'll look at what happened a year later, two years, three years later that they hear on the podcast, this big success story. But they don't hear about that first six months, first eight months, first year, as much where they just were grinding and where they kept on hitting losses and they were second guessing themselves and i didn't take a paycheck for with carrot for 18 months um but i was having fun the whole time i'm i just enjoy what i'm doing now i feel like i'm marching towards something that's better that was cool you know and congratulations on building such a great business um you bet the uh i've belonged to several mastermind groups and the ones i always get the most from are the non-real estate ones.

Yep. I think just the spirit of the mastermind lives stronger and better inside of an environment where there's huge diversification. Because it seems like everyone's a little bit more free to share, a little bit more free to give. And so you get the true nature of the mastermind. And so building a business of $10 million is that's amazing. And it takes a lot to get there.

What would you say is the biggest lesson you've learned along the way that a real estate investor could also use. Man, there's a whole series of it. It's funny, myself and my content guy, we were in my studio recording a podcast on this topic, but looking back at the last four years. And so I think it's not like one big lesson. It's one lesson at certain times, and then it's another lesson, and then it's another lesson. And I think the biggest one for me, though, is most real estate investors aren't intentional

with what they're wanting to build. They're not sitting down and writing, hey, this is exactly what I want to build. This is exactly why. This is what it will look like. And I didn't do that with my previous companies anyway. So leading into carrot to prevent myself from doing what I did my previous companies where I just felt out of energy. And I felt like a lack of purpose. I'm like, man, I created something to give myself freedom and actually trap myself in my own business, my previous one.

I pulled back and wrote non-negotiables. I said, what are the things I'm not going to negotiate moving forward in whatever business I start? the business has to match these things. And it became five things. It ended up being five things. And I so wish I would have done that in my previous businesses. But that's one thing I would love to see more investors do is pull back and go, why am I doing this?

Because I'll talk with a lot of investors. You've met a lot of them too where they end up hitting the revenue goals that was like their dream, you know, the 10 grand a month or 100 grand a month, whatever the number is. It was their dream. And as long as we're having, as long as we're focusing our growth on number, you're just going to increase your number. And then you hit it. You're like, well, I'm at this mastermind and these other guys are doing better.

So I like, I see an increase it some more. And then you end up building a business that you despise. You build a business that doesn't actually provide what you hoped it would at the start. And you let the numbers guide you. So guys, right non-negotiables, like pull back and go, this business must serve these things in my life or must look like this. And then make sure that you're building your business to fit that exactly. And if doing 200 grand a month or 50 grand a month or 20 or 100 does not allow you to do that,

then don't build a business that gets you to that spot. Like just do whatever the number is that builds a perfect business for you. That's a fantastic answer. I love it. I think about all the income goals that I've hit over my life. And every time I hit them, I'm like, is this it? Yeah, exactly. So you have to have the income goal with some meaning around it.

and something that it also provides other than just hitting a number. Here's one thing that I'd suggest that investors do as well is when you're doing your annual planning, so we're wrapping up our annual planning right now. And when you do your annual planning, the first couple years of carrot, and I've done this with other entrepreneurs who have guided theirs, you look at it and you always go, well, it's like, what do you do last year, and now it's going to be this. Like you always move it up.

Just because you think that's what you got to do. You got to grow, right? And so we would look at and go, well, here's where we're going with revenue numbers and customer numbers or for investors it could be. Here's how many deals we're wanting to do. And here's how much revenue and here's how much this. And every year you set a bigger number. I think it's two or three years in. We pulled back and we were way past the number that I thought the company would ever get to.

And we wrote the number up there and it looked big and it looked cool. And then we pulled back and we're like, man, we already hit like the numbers we thought we'd maybe someday get this company too. and we just put a big Y next to it. We just said like Y, W-H-Y. Like, why does that number matter? And then we pulled back and looked at it and went, okay, does that number actually matter? Does that number actually really matter to us, to mission, to purpose,

or is that just trying to go after a bigger number because there's bigger numbers? And so we've done that every year since. We always set these goals and we go, why does that number matter? Does that actually help to push forward our stated mission that we fully believe in? Does that actually help to make the impacts that we hope? hope to make. And if we're not ever convicted about it, we pull back and go, I don't know, maybe it's time to either have someone else run this company. We make it a lifestyle business, or we sell it or whatever. Up to this point, we haven't had that. And I think one of the things that

has helped us is working in multiple facets of your mission. And one of ours here for small town, Roseburg, Oregon is we want to impact our communities in a big way. You know, we're the fastest growing software company two years in a row in the whole state of Oregon here in Roseburg. And we started our giving program a couple years ago where we give away one percent, at least one percent of our gross revenue to causes that matter, the amplify our core values. And that's another reason for us. It's like, well, well, the more that we grow, the more that we give, well, what if we bump our number up? What if it's not 1% now?

What if it's 2% now? And so that's some of the things is challenging us to continue to grow. Guys, ask yourself why those goals matter and they better matter at your core. Nice. What's in your future that you're most, excited about right now? Being real, like, I'm most excited to see my kids grow. Like, that's, like, I want to see my kids grow and I want to see, like, who they're

going to become. That's what I'm most excited about. But if we're talking like on the business side and my side, dude, the thing I'm the most excited about right now is, is there's this massive shift going through the real estate market. I mean, I've got this year, but there's a massive shift going through the real estate market right now. And I think it's like, it's like this perfect storm of opportunities.

right now in all of real estate. I'm talking like the retail side, the wholesale side. You see I buyers coming in the middle right now. And we're at the spot right now where the stock market was in the late 80s, early 90s, where there was the big stock market crash in late 80s. Technology was starting to catch up with the inefficiencies that were happening in the stock transaction. You had to physically call a stock broker to make a trade. And that was a massively inefficient process. So technology was catching up with them and they completely disrupted everything. And a lot of people were saying stockbrokers are dead. The industry is dead. Everything's going digital. A lot of people went digital. But also, there were a ton of stock brokers who did

go out of business because they didn't shift with the industry and shift with technology. But actually, the industry got bigger. They just became, they specialized. They niche down and built authority around certain types of financial investments. They became registered investment advisors, certified financial planners, you saw all of these designations pop over the next two to three decades. And that's what we're going through right now with real estate. And so that excites us business-wise that if we've got the right plan, which I feel that we do, but you never know until you do it, knock on wood, I feel like we're at a perfect time to go in there and help investors and help agents through this tech disruption so they can stand out and win instead of getting

eaten up by technology. And if we're able to do that, then we can grow something like crazy, crazy special here from small town Roseburg, Oregon, inspire other entrepreneurs. You can build what the heck you want to build no matter where you want to build it and do it in the way that you want to do it. We're bootstrapped. You don't have to go out there and do the things the way that other people want to do it. You can do it anywhere. It doesn't matter if it's software or real estate or whatever. But this right here is crazy, exciting. It's also scary for many people. Yeah. Because your profits are getting compressed in some markets. You know, investors that are not shifting are going to be

become more of a commodity as you have your eye buyers starting to come in there and trying to provide a similar service. So that's where those investors have to specialize and increase their authority which is through content because the eye buyers are not going to be able to compete against you

at a local niche local level with your expertise. So that's why you need to start to go beyond an expert and build authority. And we're pumped about solving that problem. Sweet. It's the whole Gary Vee mantra. And it is like every industry because of technology and the internet is is going to become a commodity. And all you will have is your brand. Yep. And what creates your brand and supports your

brand is your content. Exactly. And that's where I think real estate investors, especially wholesalers, um, have had kind of, I don't know, like kind of an easy ride. I think the last five, six, seven years. Uh, because the market's going up and it covers a lot of the mistakes. You know, if you buy wrong and the market's still going up. covers some of those inefficiencies and mistakes. So we're going to see a lot less of that the next two to five years. You know, less mistakes are going to be covered. Some more people are going to kind of get bit if you don't tighten up your ship and really

operate well. But you're spot on, man. And the reason I say a lot of them have had to easy, there's that part of it. But also you can go out there and send a million text messages or a million voice broadcasts or a bunch of things and enclosed deals. And you'll continue to be able to do that. but it's going to get harder and harder and harder unless you come up and say,

hey, here's my expertise and here's my stuff, here's how I can help you and get your word out to as many as you can. So if that person gets offers from 10 other people, they're going to work with you because they trust you more. And trust is going to be massive in this next part for sure. Totally. Awesome. We've been talking today to Mr. Trevor Mock, CEO of carrot.com.

The number one provider of websites, It's highly optimized, converting, performing websites for real estate investors. Trevor, if anyone wanted to get in touch with you or your services or products, what would be the very best way for them to do that? Man, just carrot.com is the best spot. We've got a ton of blogs over there. And also our podcasts, you know, the carrot cast, carrotcast. Carrotcast.com or on Apple podcast.

But a carrot cast, man, I do two episodes a week. And a lot of them are kind of like, honestly, behind the scenes. Dude, half of our podcasts have nothing to do with real estate. They're like, it's literally, what am I going through, building my company, and how can it relate to any entrepreneur? And then the other half are great interviews with awesome people like yourself. That's awesome. I didn't even know you had a podcast. Yeah, man.

You're a much bigger podcast. You're a much bigger podcast. We'll get about 25,000 downloads a month. But, man, it's fun. Like, for me, it's kind of part therapeutic where on those episodes that I call them Trevor Truck. because I'm literally recording most of my podcasts and my phone when I drive home. But it's just me talking about, hey, this is what I'm experiencing right now. Here's how I waited through this business issue.

Here's how I waited through this. Like, how do I align my schedule with my wife's and with my executive assistant? So I'm out of the doghouse more often because we communicate better. I even talk about that stuff on there. That's fun. Awesome. Well, I've certainly enjoyed this. And I'm going to, I'm a subscriber now.

So I'm in, bud. Yeah, I'll spend more time with you. Let's do it. We'll enjoy your time here in Oregon. How long are you going to be out here for the holidays? I am here until we actually, I've never done this before. We're traveling on Christmas Day. Yeah, it's probably going to be empty.

Huh? Yeah. The cool thing is that there's projecting snow here at this elevation in Oregon that I'm at on Christmas Day. So it'd be nice to get snowed in on Christmas Day. That would be cool. But anyway, we'll play it by year. I love it. Well, Trevor, it's been a pleasure.

Let's stay in touch and we'll do it again. Awesome, man. I appreciate you, man. Thank you very much. Take care. All righty, so that's it for today. God bless to your success. I'm Matt Terrio, living the dream.

Yeah, yeah, we got the cash flow. Yeah, yeah, we got the cash flow. Yeah, yeah, we got the cash flow. You didn't know home for us. We got the cash flow. This podcast is a part of the C-suite radio network. For more top business podcasts, visit C-Dash. sweet radio.com