Epic Real Estate Investing - Motivated Seller Script for Presenting an Offer... and Getting It Accepted | 488
Episode Date: October 5, 2018In today's episode, Matt shares his motivated seller script for presenting an offer that will help you get it accepted! Find out what words you should use to get a signed contract, how to create a w...in-win scenario, and where to find Matt's script online. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
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This is Terio Media.
Hey Matt here at Epic Real Estate, and today I wanted to share with you a motivated seller script for presenting an offer and actually then getting the offer accepted, right?
What point is it in presenting an offer and having a great script if it doesn't actually end up as a signed contract?
So I want to make sure that you have that today.
One thing I wanted to say about scripts, I'm not a real big proponent of scripts.
just because you know you can know your script forwards and backwards, you can know it inside and out.
But a lot of times the person that you're talking to, in this case the motivated seller,
they don't always know their script.
So I like to work more in frameworks of a conversation, of which we've discussed here many times before on this channel.
But when it comes to presenting an offer, I think you do need some particular words.
You've got to be really careful with the actual words that you use.
Because you want to make sure that your words are going to do two things.
One, it's going to present you as the good cop, so to speak, in this relationship, where you are there as a problem solver to help this motivated seller out of their situation, out of their problem.
You know, you're going in for this exchange of, I'll give you peace of mind if you give me equity.
And so that's the, that's the fair trade there.
Okay, so you want to make sure that, one, you show up as the good cop.
You're aligned with the seller and, you know, you're there to help them solve their problem.
The second thing you want to do is you want to make sure.
that you can make this the seller's idea because if the seller comes up with the price in terms
then they are going to uh they're more inclined to accept your offer right if it's their idea so we want
to position the wording so it's it's their idea and i'm going to show you how to do that in just a
second and then the third thing is i said two things i think there's an actual third thing when
you're an investor you're going to i want you to kind of shift your mindset and you're going to purchase
properties in one of two ways it's going to be by your price and the seller's term
or the seller's price in your terms.
So as long as you can control one of those, the price or the terms,
you can always create a deal for yourself.
Okay?
So let's just kind of set the stage.
You've generated a lead.
You called the seller and you created some rapport.
You set an appointment.
And now you're at the house.
They've given you a tour of the house.
You've taken notes.
You've filled out your information sheet.
You've got the comps all set.
Again, you've probably layered an extra level.
of rapport or two with the seller. And now it's time to actually present the offer. Now it's time to
get the deal close. All right. So when it comes down to it, okay, great, Mr. Seller, I think I've
got everything that I need. And based on what the market has shared about your property,
with value properties like this, or, you know, they're selling right around $100,000,
based on what you shared with me about the condition of the property, the repairs that you think
may be needed. And then after carving out just a small little profit for myself, what you're
saying is we're right around $65,000. Is that right? Okay. So those words were very specific.
Based on what the market is sharing, you're the good cop, the market, they're the bad cop.
The only thing that's going to get in the way of this deal is the market. Okay, you can't control
that. The seller can't control that. Only the market can control the market. So based off what
the market is saying, and then based off what you shared with me, Mr. Seller, Mrs. Seller, on the
condition of the property. So still, it's the market's idea of what the value is. It's the
seller's idea what the repairs are needed. And then you being the good cop, after just carving out a
small little profit for yourself, what you're saying is we're right around $65,000. Is that correct?
Okay. So all of that stuff was very intentional in the wording there. Now, if they agree and $65,000 is
indeed a deal to you, what do you do? Yeah, you get the contract sign. Go get that contract sign.
Okay. Now, if they disagree and they didn't like $65,000, so you follow up with, okay, well, based off what the
market is saying and what you did share with me about the repairs needed and the condition of the
property what is the lowest price you would take for the property okay so what you did based on what the
market said still the market's getting in the way and been based off what you shared about the
condition of the property that was all their idea then you asked them what is the lowest price you
would take so whatever they say it's still their idea right cool and now if they come back and
they say i couldn't take a penny less than 72
$72,000. So if that $72,000 is an acceptable number for you, of which it very well may be,
then go ahead and get the contract sign. Go ahead and take that number, put it into a formal
agreement, get the signature. Now, if that's too high for you and you need to go back around,
okay, so now we're going to ask again. So, all right, so Mr. Seller, you now know my biggest
goal here. It's not to make the biggest profit, although my goal is to make a profit. This is how I
feed my family. My biggest goal is, you know, my biggest goal.
here is just to make sure that I don't lose and based on what you're proposing it's a
little bit beyond my risk tolerance so would $68,000 be acceptable if I could close
quicker okay so you just shared with them hey I'm not here to steal your house
I'm not here to make a huge profit I just want to make sure I don't lose you can
understand that right so being fair and square you're being the good cup but what
you've done now is with $68,000 you've introduced
a new price and but you've also introduced something else. You introduce the terms. Those first two
requests were going back and forth. You're trying to get the price. I think you should always try
and get equity. I think that's a better way to do it. But if you can't get the equity, it doesn't
mean it's not a deal. You just have to go ahead and let's go explore how fast do you need the money.
Okay, that's the term. If I gave you more, could you, could you wait longer? Or if I gave you a little
less, but I got it to you quicker, would that be acceptable? So that's what you've done.
And other thing when you're negotiating, you want to avoid at all costs getting down to just one thing going back and forth.
Like on the price.
If you go, I'm going to take 68, 68, no, they want 72, 68, 72, you're going to go back and forth until somebody wins and somebody loses.
So let's focus on creating a win-win scenario.
And that way, if I give you closer to your price, I need you to give me a little bit more of the terms.
So there's always a trade.
There's always, so you're never going down to just one factor of the negotiation where there's going to be a winner and a loser.
You want to create this win-win scenario.
And it's a lot easier to do if there's a give and take going on.
But if it's just give, give, give, or take, take from one side or the other, not going to result or end up well.
You can still do business that way.
It's just a little bit of a struggle.
All right.
So if they say, yes, $68,000 would be fine if you'd get me my money in 14 days.
And if that's agreeable to you, what do you do?
you get the contract signed.
Now, if it's not agreeable,
now we're going to go here.
Okay, so, Mr. Seller, you now know my biggest goal.
May I ask what is yours?
Is it to get top dollar for your property,
or is it to close fast?
Okay?
So what you've asked them to do is choose aside.
Are they going to choose the price?
Are they going to choose the terms?
You don't care which one they choose,
because as long as you control one of them,
you can always create a deal for yourself.
So if they take the price, then great.
So we're going to have to extend the amount of time before you get the full price.
I'll still give you the full price.
We just might have to wait for it a little bit.
Or if they choose the terms, I need to close fast.
Well, great.
So the market says this is the fast price.
So if you want the fast price, here it is.
If you want top dollar, I have a great realtor I can introduce you to.
You know, in this market condition, maybe 45, 60 days under favorable circumstances.
And if everything goes right, that is the top dollar time to get your price, right?
Or the top dollar time to get what you're looking for.
So there, if you're still unable to reach an agreement at that point, okay?
I like to leave them with what we use inside of the Epic Pro Academy, a three-option letter of intent.
And basically what it's doing is it gives them three options of different variations of price and terms.
And I'll say, you know, Mr. Seller, I'm sorry, it doesn't look like the market is going to allow us to both get what we want.
So what I can do is give you a few options.
You can sleep on these.
You'll see that there's three options on this letter.
Look them over and then I'll call you tomorrow to see which one you like best and we'll
figure out whether we can move forward or not.
And so that would be the three option letter of intent.
That's a whole other training.
We'll get to that.
But that's a really good script of how to get a motivated seller, how to present your offer
to a motivated seller and actually get it accepted.
And the key to getting accepted is align yourself with the seller.
You're on their side and it's you two against the market.
You're not against each other. It's you two against the market. That's first. Second is, at all
cost, try and make it the seller's idea so that they come up and they say what the price is. They say
what the terms are. And if you can keep those two things in play, you have a lot greater chance
of getting your offer accepted. Now, the script I've got all written down is this comes from our
flagship program, R-E-I-A-Ease. And this is where we help our real estate investors build systems
and move really fast in their business. But what we've done is recently we just put it in our free course,
as well. So if you'd like a copy, go to free real estate investing course.com. Free real estateinvesting
course.com. You can get this script and everything else that we have. We've got all these other
scripts and these conversation frameworks and all these different prospecting ways of how to find
off market deals. It's all there. It's all free. It's actually better than free. We're actually
going to pay you to complete the course, follow through and get through your first or your next deal done.
So go check that free real estate investing course.com. That's it for today. I never know quite how to
end these things so we'll just end it like this cut this podcast is a part of the c suite radio network
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