Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies - How Will Stablecoins Replace Traditional Banking

Episode Date: January 25, 2026

In this episode, we are joined by Zach Abrams, CEO of Bridge, to unpack the infrastructure behind the next generation of global payments. Zach discusses Bridge’s mission to move stablecoins beyond m...ere trading use cases and into core financial services, a vision that recently led to its landmark acquisition by Stripe . He explains how stablecoins function as an innovation at every layer of the money stack, enabling payments that are fundamentally faster and cheaper than legacy systems like ACH or SEPA. They delve into the technical "puzzle pieces" of payments, from the inefficiencies of FBO bank accounts to the "cheat code" of compounding growth in the stablecoin sector. Zach introduces the concept of Stablecoin Orchestration and details why the current USDC/USDT duopoly is unaligned with high-velocity payments due to rent-seeking burn fees and AUM-focused models . Finally, the conversation explores the future of consumer finance, where non-custodial wallets act as bank replacements and a pluralistic ecosystem of local, company-issued stablecoins challenges the dominance of the US dollar Topics00:00 Intro & Context04:15 Legacy Rails vs. Stablecoin Innovation09:30 The "Cash App" Hack & Payments Creativity15:00 Why Bridge Joined Stripe21:45 Maslow’s Hierarchy of Startup Needs27:10 Stablecoin Orchestration & Issuance Explained35:20 The Duopoly Problem: Why USDC/USDT Isn't Enough42:15 Orthogonal Competition: The "Europe" of Stablecoins49:00 Wallets as the New Primary Bank Account55:30 Regrets of a "Child of the Depression" FounderLinksZach Abrams on X: https://x.com/ZCAbramsBridge: https://bridge.xyzStripe: https://stripe.comGnosis: https://gnosis.io/Sponsors: Gnosis: Gnosis has been building core decentralized infrastructure for the Ethereum ecosystem since 2015. With the launch of Gnosis Pay last year, we introduced the world's first Decentralized Payment Network. Start leveraging its power today at http://gnosis.io

Transcript
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Starting point is 00:00:00 Welcome to Epicenter, the show which talks about the technologies, projects, and people driving decentralization in the blockchain revolution. I'm Frederica Ernst, and today I'm speaking with Zach Abrams, who is the CEO of Rich. Look, we love investing in new areas of the business, and we described a few of them at crypto, a particular area of investment. We made a large acquisition in the stablecoin space. When I looked at stable coins, it was very clear to me that they were an economically rational winner over time, getting into the crypto space, the banks were like, oh, you know, if you're doing anything with stable coins, you're automatically in this risk bucket, whereas if you're doing the same activity, but not with stable coins, you're in a different risk bucket. We're starting to make for the
Starting point is 00:00:43 first time regulatory investments. The long-term success of the stable coin space is going to be downstream of regulatory changes. I'm Frederica Ernst, and today I'm speaking with Zach Abrams, who is the CEO of Bridge, a stripe-acquired infrastructure. infrastructure platform that lets companies issue, move, hold, and spend staples of in various ways. We'll get into all of the weeds in just a bit. Before that, these are our sponsors this week. This episode is brought you by NOSUS, building the open internet one block at a time. NOSIS was founded in 2015, and it's grown from one of Ethereum's earliest projects into a powerful ecosystem for open user-owned finance.
Starting point is 00:01:30 NOSIS is also the team behind products that had become core to my business and that are so many others, like Safe and CowSwap. At the center is NOSC chain. It's a low fee layer one with zero downtime in seven years and is secured by over 300,000 validators. It's the foundation for real-world financial applications like NOSIS pay and circles. All this is governed by NOSISDAO, a community-run organization where anyone with a GNO token can vote on updates, fund new projects, and even run a validator from home. So if you're building in Web 3
Starting point is 00:02:04 or you're just curious about what financial freedom can look like, start exploring at nosis.io. Hi, Zach, it's good to have you here. It's great to be here. Thanks for having me. For listeners who don't know you yet, give us the Cliff Notes version of your background and how you ended up in payments and money.
Starting point is 00:02:22 So I founded Bridge with Sean and in maybe 2010, or so. Sean and I founded another company that was a payments company. And we were trying to build a payment network by tying together university payment networks. And I don't know if this is a thing in Germany, but in the U.S., every school has their own payment network. It's not like Visa MasterCard, Amex Discover. It's like your campus dollar situation. These payment networks facilitate billions and billions of dollars of payment volume. And we were trying to be like what Benmo is to your bank account, but for these student payment networks, and then in doing so, bootstrap a new payment network by
Starting point is 00:03:06 tying these together. Anyways, we tried to build that business for a while. And we were woefully unsuccessful because it turned out to be a university sales business that we were very ill-equipped to do successfully. We sold the company to Square. And basically, you know, from that point in time, I spent my entire career in FinTech. It's, like moving money, building money products were always the most interesting to me. And, you know, we saw from the very beginning what felt like really small changes in, you know, economic access, how big of an impact those could have, like with Square and making it just a little bit easier to accept card payments, enable millions and millions of businesses to, you know, or individuals
Starting point is 00:03:50 to start businesses and run them full time when otherwise it would not have been possible. And so I stayed on that kick. for a decade plus now. That's a long time. Payments, kind of to someone who is not in payments, payments seems, and I hate to say this, seems somewhat trivial, no? So kind of you have a balance on kind of one account or on one bank account or one wallet
Starting point is 00:04:15 and kind of it moves somewhere else. Tell us about the misconceptions about how money actually moves versus how kind of the layperson things it moves. Yeah, I mean, I would say the thing about payments that is so interesting to me is that you have so many areas where you can be creative and find new solutions. So, you know, you could build new products at the UI layer, you know, by basically just making it easier to see balances and, you know, make a transaction or what have you. It could be at like actual the money storage layer. It could be at like the regulatory layer, you know, and it can be and it could keep going down. And like we've seen how like the best products are not just like innovations in terms of consumer behavior,
Starting point is 00:05:13 but our material changes in how, material changes in how, you know, in money capabilities that are facilitated by, you know, regulatory changes or. you know, enabling functionality that others didn't happen. And a very quick example of this that is like totally outside the crypto realm. But Cash app, for instance, cash app is a peer to peer payment product in the in the US. It's been very, very successful. Early cash app enabled you to instantly send money to any bank account. This was like not possible in the US before Cash app built their product. And the way Cash app built their product was by taking advantage of a debit card refund. So everybody in the U.S. had a debit card and you could refund money to a debit card, which then immediately credited that balance back to your bank
Starting point is 00:06:08 account. And the cash app team figured out that you could use this debit card refund to enable what felt like an instant payment in the U.S. And, you know, finding these types of opportunities and being able to figure out how to take all these wildly complex puzzle pieces and rejigger them together is what intellectually makes payments very interesting. And I think like stablecoins, you know, bring it back to our business is sort of an innovation at every layer, which is particularly fun to, you know, makes it particularly fun because it enables so many new types of payment experiences. So the cash app example is very much a legacy rails example, right?
Starting point is 00:06:58 I lived in the US for a number of years. And it always struck me how backwards the financial infrastructure was compared to Europe. Because kind of like we've had free instant transfers between bank accounts for really long time. So why do you think kind of like there's this systemic different. friends in how powerful the underlying rails are? Well, yeah, I mean, this is, so this is a great, a great question. So in the U.S., there are like, you know, a thousand X the number of banks than there are in Europe.
Starting point is 00:07:41 And so in the U.S., we have this like dual banking structure where you can be a federal bank like J.P. Morgan or Wells Fargo or what have you. These are banks that operate across many different states, or you can be a state regulated bank, like, you know, the North Carolina Community Bank, for instance, that would just serve folks in a specific town in North Carolina. And this dual banking structure has multiple different regulators, and the net result is that it's a lot easier and permissive in the U.S. to create banks that operate at different scales. The benefit of this is you have a very, this like very diverse.
Starting point is 00:08:18 you know, very competitive banking ecosystem. And it enables, you know, lots of neobanking and like a lot of fintech products to be created because you have so many different banks are trying to find ways to compete with each other that some banks choose to support fintechs, you know, and they do that by enabling, you know, exposing their APIs and then a bunch of new fintech products get created. Whereas in in Europe, there's fewer banks. And those banks, are much more heavily regulated. The flip side of that is that in the U.S. as a result, rolling out any changes to a payment rail necessitates the bottoms up adoption of that payment rail
Starting point is 00:08:59 because there is not one regulator that can say, hey, everyone, you're now using this bit of functionality. And so you've seen this play out in the U.S. where we have the automated clearinghouse that tried to roll out RTP payments, which have gotten some adoption, but not that much adoption. and the Fed has tried to roll out, you know, Fed now, which is getting some adoption, but not universal adoption. Whereas in Europe, they could just say everybody, we're in SEPA, and everyone's going to support
Starting point is 00:09:29 SEPA instant, and it happens. So there are pros and cons to this, and, you know, I think everybody around the world can see the cons in the U.S. where we have some of the most robust banking infrastructure in the world, yet some of the worst payment, you know, and lowest performance payment rail. of any major developed country. You've kind of transitioned from the traditional payment rails to kind of the new shiny stables rails. Was there a specific moment that kind of made you say,
Starting point is 00:10:04 I'm done with this. I'll see what else is out there? It wasn't so much like I'm done with this, more that with one of the reasons that I really liked you know, financial products. I'm curious, you know, what drew you to crypto products. But, but for me, I've seen a bunch of different products be successful. The commonality across all of them, whether it was square or Coinbase or, you know, Brex or what have you, all of these products were made financial sense. And so by that, I mean they enable the payment or some type of functionality to happen
Starting point is 00:10:43 faster or cheaper. And they did it in a way that was much more during. And they did it in a way that was much more durable. And so like Square, you could accept a card payment at a fraction of the cost and a fraction of the time invested versus getting a terminal before. Or Brex, if you were a startup, you could sign up and get a credit card with, you know, a fraction of the diligence required. You didn't have to pledge personal capital and you could do it same day. You know, and if you can find those opportunities, they're just like super obvious. And the most clear example of this is Robin Hood. you know, Robin Hood, if, you know, before you trade for $5 and now you can trade for free, of course, if you can build a sustainable business around free trades, it's going to win.
Starting point is 00:11:24 And when I looked at stable coins, it was very clear to me that they were an economically rational winner over time. They enabled payments to happen faster or cheaper. And as a result, it was super clear to me as we started spending time in the space that at some, over some arc of time, this was going to become a very, very important payment rail. In some ways, it took longer than I thought. And in some ways, it took less time than I thought. But that's really what drew me to the opportunity and to build in the space. What year was this? So I was at Coinbase in 2018 when Coinbase was launching USDC with Circle.
Starting point is 00:12:11 and I was running Coinbase's consumer business at the time. So this is basically the consumer app that people sign up for and use to trade. And there was a different group of folks who was launching USC, and we were tasked with figuring out how we would use it. And as we started spending time, you know, figuring out USC, it was like our first idea was to make Coinbase into a global bank on top of USDC. So it would enable you to build financial products across borders that wasn't possible before. Our second idea was to facilitate cross-order payments and peer-to-peer payments through it,
Starting point is 00:12:45 because it enabled you to move value in a way that was much cheaper. Ultimately, it's taken, you know, I left Coinbase and took Coinbase in time to build a bunch of those products, but that bug sort of stayed with me. And then when we started Bridge in 2022, it was shocking to me that more had not been done over the subsequent eight years to enable that type of functionality. Stable coins had mostly been used for trading use. cases, you know, defy and Bitcoin settlement and so on. And we wanted to make it possible for others to take advantage of that opportunity. Were you worried about the regulatory implications of
Starting point is 00:13:24 Stables? Because in 2022, the situation looked much different than it does today. There's a bunch of ways in which I could, I could take that question. I mean, I think there's, yes, I was, I was, I was worried to some extent. But, But at the time when I was trying to, when Sean and I were trying to start the company, it was, you know, the first order, you know, in Maslow's hierarchy of needs. You know, we were still at like shelter and water. And that was like just finding one customer. And we always viewed it that like if we were worried about the regulatory implications, then that meant that we had some business to defend against regulatory changes. and that would be a champagne problem.
Starting point is 00:14:13 And so for the first bit, we were really just hyper-focused on shelter and water. Now that we have a business, it's clear that stable coins are really starting to work. We're starting to make for the first time regulatory investments that, you know, in trying to work with regulators to help them understand our business and the opportunities that are available because it is really clear that the long-term success of the stable coin space is going to be downstream of regulatory changes. And this is like no different. I think all of us in the crypto space have like operated in a weird and temporary regulatory zone where most of us could ignore the regulatory requirements. And it was much like the internet in like the mid-90s.
Starting point is 00:15:02 There's like this great book called Who Controls the Internet all about like the regulatory change. and regulatory thinking around the internet, which like early internet, everyone thought that local regulators didn't matter. You could sell goods anywhere. You could do what you wanted and so on. And France and PayPal, you know, got into this whole thing. And that reshaped, you know, regulatory requirements around the internet. And we're kind of in the precipice of our sort of France PayPal moment, but in the stable coin and crypto space. So you recently, while back were acquired by Stripe, you already alluded to it. Walk us through how that happened and how much kind of regulatory thinking kind of came into that.
Starting point is 00:15:50 I did not think that heading into, I guess, like those conversations were in 2024, start in 2024, yeah. And so heading into 2024, even midway through 2024, I did not think our business was acquireable, mostly because we were so optimistic about what was possible with stable coins. And it was hard to envision there being an inquirer who was similarly optimistic and had this scale to put behind that, you know, to invest behind that optimism. and had sort of the risk tolerance to be pushing forward in this brand new space. And, you know, it is like, it's really, it's really complicated. Like take an example of a business that is like, you know, regulated and to do, you know, a specific type of banking activity or money transmission or what have you.
Starting point is 00:16:56 And then getting into the crypto space, we just heard it over and over again from our customers of like our board doesn't know if we should be doing stuff in stable coins or you know our regulator doesn't understand stable coins so like this is too risky or the banks were like oh you know if you're doing anything with stable coins you're automatically in this risk bucket whereas if you're doing the same activity but not with stable coins you're in a different different risk bucket there was no like first principles to it it was just deemed to be in this in this risky in this risky category and And it became pretty clear, though, when I started spending time with Patrick that him and John and the rest of the, and the rest of the Stripe team were incredibly optimistic about what was possible with stablecorns, you know, just as much. And maybe even in some cases more so than I was.
Starting point is 00:17:50 And as we spent more time together, it was clear that we could do a lot more together than Bridge could do on its own. now I think we're seeing a lot of that play out where our stable coin issuance business, for instance, is growing at a faster rate and is, you know, much more compelling together with Stripe than it would be, then it would be separate as an independent, independent entity. And so I think their optimism, you know, combined with our like shared belief in how far we could go together is sort of what made it happen. But I did, I certainly thought the risk and regulatory stuff was going to be a problem. I actually had one of our investors as part of the process call Patrick, and I was like, do everything you can to convince Patrick not to do the deal as part of the process.
Starting point is 00:18:48 And so he called Patrick and put in like a really hard anti-sell around like, you know, are you willing to take the risk and make the investments and so on to push forward in this space? even if some things might be competitive with products you're building internally and so on. And then afterwards he called me and he was like, no, he's all in, which was great. Yeah, that's, yeah, some people just have, a lot of founders kind of have really unshakable belief in things, kind of like they've once convinced themselves off. So I think kind of, yeah, 100%. I hear you.
Starting point is 00:19:27 I totally, I agree. I'm guessing you see this with your business, but like now I feel like there's a bit of a cheat code that like if you are a founder of a business that has like worked, you kind of see how important growth curves are. You know, like cohort curves or growth curves or, you know, what have you in a business. And like, you know, you can apply the same thing to industries as a whole. And it's like once you see it, it's hard to be, it's hard for it to be unseen. and, you know, things that are, like, really starting to compound, it takes some, like, you know, Herculian force to prevent and stop compounding once it starts going.
Starting point is 00:20:09 And I think that they could apply that to the stable coin space and you could see it starting to compound, or you could apply that to our customers and, like, the cohorts and bridge, which are starting to compound. Now, as I see it, you can, like, apply it to a bunch of different, bunch of different industries, but these like, you know, starting, these increasing growth curves, where there is like clear opportunity to continue to impounding. It's like pretty easy now to gain conviction, regardless of how crazy the idea seems. Yeah. I think coming from a payment's background and knowing how worthy of disruption, many of the base technologies are, something so
Starting point is 00:20:55 simple and clean, a blockchain tech is also compelling in its own right. So, um, a hundred, a hundred percent. I mean, is that what, is that what attracted you to the space? Um, no, I was on a very early wave. I came for the cryptography. And, uh, I, I stayed for the permissionless innovation and, uh, the agency, uh, that kind of, uh, it can confer on people. So, but I do actually appreciate the operational efficiency gains that you can get as well. Totally. So does that mean that like did you come in was like Bitcoin the thing that brought you in or was? Yeah.
Starting point is 00:21:41 So kind of when I came in, Bitcoin was the only thing that was that was around. Cool. Let's talk about the things that you actually offer. So kind of so far there's been kind of a lot of. a lot of kind of like matter questions. But you have a platform that offers services to businesses, and they come in a number of flavors. Can you walk us through them?
Starting point is 00:22:08 Yeah, we have five sort of core businesses, but at the, or business product business lines, but at the end of the day, you know, we're totally focused on serving developers. So a team comes to us and they have a vision to build a fintech for their local country or to facilitate payouts or, you know, a government entity might come to us because it wants to disperse aid. But, you know, these applications, whatever they are, come to us and they have an idea around how they want to use stable coins to facilitate some aspect of their business. And then we provide APIs that enable them to take advantage of this tokenized money layer and to build products that reach more people or serve folks in new countries or, you know, facilitate payouts into geographies that were cost prohibitive or inaccessible before or whatever the need might be. And the manifestation of that are these five products.
Starting point is 00:23:15 The first are our orchestration APIs. that's the first product we built and that is basically send one type of dollar in and spit another type of dollar out. So US dollars in, you know, USDT out. USDT in, you know, USDC out. And so on. And it can take any way, shape, or form.
Starting point is 00:23:33 So like the US government might use these APIs to send US dollars in, we convert them into stablecoins and send hundreds of thousands of stablecoin payments out to end recipients. The second API, are our stable coin issuance APIs. So you can hit an API and you can create your own stablecoin. So someone could send in USDC and you could settle it as your own stable coin. And you would do that
Starting point is 00:23:57 so that you can access the economics underlying the stable coin. You basically get, you know, 4% interest on the on the balances. So it unlocks new economics for you. And it helps you control your dollar. So you can make sure it's on the right blockchains. There's no burn fees. you know, it is a money platform that you now control. The third APIs are our FX products, so you can send in dollars and spit out Mexican pesos or Brazilian Reyes or a bunch of other currencies, euros, GDP, and so on. Then we issue cards on top of that, and then we also offer wallets.
Starting point is 00:24:36 And essentially, all of these products have come together through various needs of customers to build, you know, you know, whatever stable coin products they need. How bespoke is it? So kind of do you just provide the APIs or do you also do consulting for, say, an aid agency comes to you and asks for often they don't have the most tech forward kind of people in-house, right? So is it kind of like a dual nature job where you kind of also consult with them or is it
Starting point is 00:25:06 just these are our APIs kind of you do you? Yeah. I mean, I think that it is at the beginning. it was like entirely consulting. Like entirely consulting, that was partially because like our APIs never quite offered what anyone wanted because like the V1 maybe met like 50% of the needs
Starting point is 00:25:27 of every customer who came in. But also because we're kind of creating a new category. And so this like whole segment space didn't really exist when we started the company. There really weren't companies that were building like, you know, core financial services with stablecoins. Like the market was more or less non-existent. And as we've created our APIs, the market has come around and matured through a lot of
Starting point is 00:25:58 the use cases that have been built on us and some others. And so the early result is that we're sort of constantly on the frontier of the market. And I feel like being on the frontier of the market is, you know, you have to, have to play more of a consulting role. Like you see this now with the AI companies, you know, they're doing a lot of forward deployed engineers to help businesses adopt AI because it's not clear how it's got. There isn't really a playbook quite yet. And so I would say there's some areas of our business where we're on the frontier still, like stable coin issuance is very much on the frontier. Teams are still figuring out how to issue a stable coin and how to grow a stable coin,
Starting point is 00:26:39 what it takes for a stable coin to be successful. Whereas other products like our stable coin orchestration business, there's now like many years of data points on like what is working and what is not working. And if you want to replicate a use case that we've seen before, like you want to build a stable coin neobank, like that is super plug and play. Like you could come to our API, spin up accounts, serve millions of consumers and do it extremely quickly.
Starting point is 00:27:06 super interesting to me out of kind of out of this bunch the intellectually most interesting use case is the stable coin
Starting point is 00:27:17 issuance just because kind of it goes to the heart of what money is right so maybe give us some examples of entities
Starting point is 00:27:26 that issue their stable coins through you and kind of what kind of usage they see what they use it for how much adoption they have.
Starting point is 00:27:40 Yeah. So, well, first I'll take a step back. Like why does stable coin issuance need to exist? In our view, you know, today the market is a duopoly, more or less. It's USDC and USDT, both of which have been amazing at building these markets and building really strong products that have like millions of users and a ton of adoption. However, neither of those have a business model or really an interest that is aligned with enabling stable coins to be a core payment rail. For instance, in order to convert USDT into dollars, Tether charges you 10 basis points. That makes Tether an economically unviable payment rail.
Starting point is 00:28:28 It is like literally would cost you many hundreds or thousands or tens of thousands of dollars more to move. money and settle it into a bank via USDT versus using US dollars. And the same thing is true of USDC. Both of these businesses are AUM oriented. They keep the yield. And so it limits how big this space can be. And we really think there needs to be a neutral platform that is optimized for payments, use cases that distributes the economics back to the developers so that they can build whatever products they want, they can enable better financial services for their consumers, and make sure that there aren't these burn fees or other costs that inhibit payments adoption. And I think, like, the duopoly will remain really big and meaningful.
Starting point is 00:29:19 And I think there will be this, like, whole world of other applications that are built around it, that ultimately, over time will be much, much bigger than those two. Issuing your own saber coin, it was quite the rage for. a while. And it seems even as someone who really has distribution, such as MetaMask, as soon as incentives go away, kind of the outstanding stables drops precipitously. The Diopoli, you talked about kind of the way that I see it is divvied up the world. So USCC is the U.S. and U.S.T is everywhere else. And kind of they are dominant in their own sphere and somehow It balances. What do you think has hindered other USDA stables from surging?
Starting point is 00:30:13 Yeah, I mean, so I will answer this question via VN analogy, which is sort of the way I think about the, I think about the, one of the ways in which I think about the market. There is a history of products that were meaningful network effects products that had huge adoption. and remained monopolies or duopolis for periods of time, only to lose over the longer arc of time to more open ecosystems. And one such example are airline booking systems, totally sort of niche analogy. But early on with computers, the first booking systems that were created, first sort of like online booking systems were really the airlines.
Starting point is 00:31:02 airlines put all their inventory into a database, and then booking agents could buy computers that were hardwired into those databases that could look up those flights, and you created a two-sided network where the travel agents on one side facilitated a ton of consumer demand, and then whichever, which is called a GDS system, whichever GDS system had the most inventory was the most attractive to the booking agents, which then garnered the most demand, which then attracted more flights into the booking system and so on. Anyways, American Airlines created the first GDS system called Apollo, gained huge adoption, was a huge driver of their business because they basically put their thumb on the scale.
Starting point is 00:31:44 So if you search for a flight, American was the first flight every time. Then United Airlines built another GDS system called Apollo. That Apollo gained a ton of adoption on all the routes where American was not successful, because there was no airline that was everywhere. So United was in the coasts and in Chicago and so on. And so it gained adoption there. And for about 15 to 20 years, they just completely controlled the GDS markets. A bunch of other people tried to compete.
Starting point is 00:32:18 Eastern Airlines tried to compete. And a few of these other Continental tried to compete. But ultimately, they built failed systems because they just tried to compete head on. And they didn't have the network and so on. and over time, there was just no adoption. It was too hard to break into the network effects of United and so on. However, the European Airlines came around, and the European Airlines realized they were never going to use an American or United system.
Starting point is 00:32:47 That's just like completely against that, you know what I mean? They'd be seating their entire business to these American networks. So the European networks built their own. collective GDS system called Amadeus. And when it launched, they immediately won Europe, obviously. And now today, Amadeus is the biggest GDS system, completely supplanting United and Apollo. And then when the internet came around, a fourth one came around, which was WorldSpan, which served the expedias and so on, which is now also bigger than Apollo and Sabre.
Starting point is 00:33:26 And this all happened over a 40-year period. And so anyways, as I tie this back to the stablecoin space, today a lot of the stable coins are launching and just trying to do exactly what, you know, it's like Eastern Airlines trying to create the exact replica of Apollo, but doing it with no network effects and five years too late. And so if a stable coin tries to do that, it's unlikely to be successful. And what I think we're going to see and what we are helping to enable is a bunch of stable coins to compete in orthobeyed. orthogonal dimensions, which we think are completely wide open spaces, you know, the equivalent of Europe right now. And these stable coins are all going to start small. And these networks that we're building are going to start small. But if you have a 10-year arc of time or a 20-year arc of time, the opportunity that we are chasing is so much bigger than the opportunity, you know, that that USDC and USDT are going after. They're going after just defy. You know, they're going after just defy. You know, they're going after just AUM, they're not sharing any yield. They have burn fees. Those markets are much more limited than the
Starting point is 00:34:33 global market for money movement. And so that's the market today that's small that we hope to win and scale over the next 10 years. Doesn't answer your question directly, but like this is the arc of time. And I don't think anybody's going to come around and win tomorrow. Like I don't think USC these network effects things take time, but we're operating on a very meaningful time. line. And we think like this is an enormous, you know, multi-decade sort of platform shift in how money moves. And I think we're investing behind the opportunity that we think is going to be bigger over a much longer period of time. Tell me about these orthogonal dimensions, kind of like this Europe of stable coin. So kind of what are the dimensions along which kind of you have to
Starting point is 00:35:26 differ in order to kind of potentially become meaningfully successful. Yeah, like a great example is banks. So today, it doesn't make any sense for a bank to use USDC or USDT. If you think that stable coins are going to be core financial infrastructure, they have to be used by banks in some capacity. That's just the way money moves and settles globally. But a bank is not going to use the existing stable coins because if you're using someone else's stable coin, they're getting all the yield. The deposits are held somewhere else
Starting point is 00:36:00 on someone else's balance sheet. And again, there are burn fees, so it costs more money than using US dollars. Like, think of a card network settling huge volumes of transactions via USDC. You know, right now it would cost you more money to settle via USDA than it does to settle on US dollars. So these types of opportunities are completely. greenfield because the existing stable coins don't have the underlying structures or economics that support winning in these spaces. They're being used in those spaces because everybody wants to do a science experiment to like figure out what could be possible. But actually scaling adoption necessitates having the underlying economics that align with that use case and align with that
Starting point is 00:36:52 entity. You know, a bank needs the deposits to be held at their bank. a bank needs to be capturing the treasury yield to the, you know, to the extent that's where the funds are invested. And a bank sure as heck needs to ensure that, you know, they're not going to be paying a burn fee when stable coins are converted in and out. I think you kind of, you implicitly already answered this. But in crypto, we kind of, we have this duality of worldviews. So I kind of half of the people kind of believe that crypto will replace banks and the other half kind of believes that crypto will quietly sit underneath them. So I take it you fall into the latter camp. I fall into the latter camp. But I mean, I think that even I think it's sort of
Starting point is 00:37:39 both in the sense that like ultimately if you look at the crypto ecosystem and the stable coin ecosystem, the foundation, the base layer of the stable coin ecosystem are banked. makes because every stable coin is backed by, you know, every dollar-based stable coin is backed by dollars and treasuries. And it could be euros and euro treasuries or whatever, but those assets are held, you know, at a bank. And so whether, even if you're dye, for instance, die is predominantly backed by USDC and USDA is predominantly backed by dollars and treasuries. So if you tie a lot of these stable coins back to the base layer, it is a bank somewhere holding the funds. The question is, will consumers ever engage with that bank the way consumers engage with a bank today?
Starting point is 00:38:38 Today, consumers engage at that bank level, you know, to open a bank account and so on. And in the future, it's very possible that all of this crypto ecosystem is built on top of these core banks that are holding. the treasuries and so on, but a lot of the customer engagement happens through a wallet. And so you're predominantly engaging with the stable coin, you're issuing a card through your wallet and so on through your wallet instead of through a traditional bank or a neobank or whatever else. And I think that's totally possible. And that's what I mean by both is that like banks will continue to be important at the base layer. And I do think more and more, consumers are going to be moving to engaging directly with wallets and beyond just like the adoption
Starting point is 00:39:27 of bridge and the folks who are building on top of bridge what you can see and what we can see as like a great proxy for this is just adoption of crypto back cards is like a great example of this shift you know why would consumers want crypto back cards it's because they're using a wallet as a primary spending, spending account, and in effect replacing a bank. And so whether you're using like a ledger wallet or whether you're using like a phantom wallet or whether you're using nosis or whatever else, you, if you're doing that, it's like your wallet is effectively becoming a bank replacement. True. In that word where these kind of tens of of potentially tens of thousands of banks,
Starting point is 00:40:20 kind of issue their own dollar stable coins, how much will that still matter? So kind of, kind of the one of the hallmarks of the dollar is that there's one dollar, right? Kind of like there's kind of and it's, it's, they're fungible and kind of like you, you know what you have. Depending on kind of like who these things are issued by, obviously how much they should be valued at
Starting point is 00:40:50 could be very different, right? So kind of say you have you have a Silicon Valley bank dollar, kind of all of a sudden kind of like it may only be worth 70 cents or something. And if you kind of, if you look at the clearing technology that kind of we have today, I see why kind of this
Starting point is 00:41:17 pluralistic ecosystem could emerge. On the other hand, I think I could also make the case that with prices readily available for everything, you don't actually need a fungible money token anymore. You could just pay in fractions of fractionalized S&P 500 or kind of whatever stock you may have. kind of like this kind of universal layer that money is used to supply us with. Kind of like, in as how much is it really still necessary while technology advances the way that it does today? I think it's a great question. And I think it is going to be an amazing experiment over the next 10 years.
Starting point is 00:42:10 As, you know, you have all these different assets that are tokenized. and someone, their primary, you know, you could have, let's like take a card, for instance. Let's just assume that a card remains the permanent form factor for the next 10 years. Big assumption. But, you know, you have a card. And then backing that card, you could choose as a consumer to back that card with dollars or euros or Bitcoin or gold or tokenized, you know, SMP, you know, tokenized stocks or whatever else you deem to be the store of value that is interesting for you as a consumer. And it's the first time where that's like really possible.
Starting point is 00:42:53 I don't know what consumers are going to are going to choose. To date, it has been hard to get large-scale adoption for people to use a investment asset as a spending asset, I would say. you know, you see that with relatively low adoption of like Bitcoin for payments because most people believe the value of Bitcoin is going to keep going up. And the same thing with gold bucks. You know, they believe the value of gold is going to keep going to keep going to keep going up. However, if you see if all of a sudden government spending goes, you know, let's say like American, you know, dollars become much less trustworthy, I could easily envision a scenario where someone would rather sit on top of token. gold or Bitcoin to spend than U.S. dollars. And it's going to become, you know, 10 years ago, that was impossible, like literally impossible. And now it's totally easy.
Starting point is 00:43:59 Yeah. That kind of naturally segues into the non-US dollar stable coin kind of domain, right? If you look at the volume of Sables in Web 3, 99% are U.S. dollar denominated. Is this a temporary phase? Do you think? For sure. It's temporary. Yeah, yeah.
Starting point is 00:44:26 For sure, it is, like, we see it across our business. There is immense demand for other tokenized dollar formats. So tokenized Colombian pesos and Mexican pesos and Brazilian rams. and Brazilian Reyes and GPP and euros, there's just immense demand, but the issuers don't really exist. So we're just in the super early innings. And, you know, it's like, I don't know, like, I like to read a lot of, like, business history books, you know, and like you, it's, in, in the business history books, they're like, you know, like the GDS example, they're, like, telling the history of, these GDS systems over the course of like 30 pages, but it's 40 years of history. So like, you know, you like fly through 40 years and it feels like it's this like wildly intense thing.
Starting point is 00:45:20 And then you try to zoom out and you're like, holy crap, that actually, there was like five years where there were no competitors at all. And then I think about like what people would write about this moment in time. And right now it feels like there's no other stable coins that exist. And I feel like when they write the book of this period of time, you know, it's going to take like three or four years. But like, you know, there's going to be like one page between their only being USDC and USDT. And then there being like, you know, a thousand different dollar formatted stablecoins. And we're just like right on the precipice of it. You see like we see a bunch of companies starting in Africa and Asia and Latam and Europe starting to build stable coins.
Starting point is 00:46:06 And then we need to have the minting and burning infrastructure that enables very quick redemptions and conversions so that we could operationally use these stable coins. And then when that happens, we need to build the liquidity between these different stable coins so that we can do all of our FX and so on at like really high velocity with really solid depth. And I think all of that will come, but it will take time. How much do you think that company issued stables will be a thing? thing. So kind of if I think, kind of like, say, I imagine I'm the CEO of Amazon or Walmart or something,
Starting point is 00:46:45 kind of I would be absolutely giddy about the prospect of issuing Amazon dollars that kind of my customers could hold because it's an easy way of kind of financing the business. You can give, you can give kind of, say, 5% discount if you, if you spend Amazon dollars at Amazon. And kind of how do you think we'll see this? And if so, when? I mean, I think that all things that are economically rational will be tried. And then it's just a matter of whether consumers will want them. And so, you know, it's not that different from Amazon gift cards. And so is this like a better replacement to Amazon gift cards? Yeah, probably. And so as a result, will it exist? Yeah, probably. And like, is it economically rational for Amazon to try it? Absolutely. And so they, over time, they probably, they, you know, it's just a matter of like, when. Just over the arc of time, people try and do things that are in their, you know, economic, in their economic interests. I do think there's a question of like how this will
Starting point is 00:47:54 work for consumers and like, what will the adoption be and so on. But I think gift cards have the best, are the best analog. And I, like for Amazon, for instance, if you issue a, stable coin and you can put it directly in consumer, consumer wallets, you bypass an immense amount of costs that exist in the gift card market. You know, you're not, you're no longer traversing on Visa MasterCard rails. So, you know, all those fees and the bank fees and, you know, prepaid car fees, all of those go out the window. You no longer dealing with, you know, the distributors who are sitting between you and consumers, you know, putting these on racks and stores and, you know, so on and so forth. So there's a, there's a huge amount of savings to be had there.
Starting point is 00:48:40 Yeah. Um, this kind of naturally begs the question. What about custody? So kind of you also offer wallets as a service. Is this, um, this is also for your, uh, your customer's customers, right? So kind of why, um, where do you, where do you kind of see the trade off between, um, kind of self custody and, and convenience here? What kind of, what's the spectrum you expect to see in, on consumers' phones? Yeah, I mean, we just think wallets are, you know, if the future is going to be, is going to, if stable coins are going to be like an enormous part of the financial future, then wallets will obviously be incredibly important infrastructure because all of these stable coins will have to
Starting point is 00:49:31 traverse through wallets. And this is sort of why, you know, we, we acquired, Stripe acquired Privy and why sort of what that team has done is so strategically important for our business. And I just think for like developers who are building products generally. We have taken the view that we want to support wallet infrastructure in whatever format makes the most sense for the developer. So if they want custodial wallets, we will provide that. And then Privy is the primary product through which we provide non-custodial wallets. And to date, we have seen that a lot of companies are just, you know, more comfortable
Starting point is 00:50:17 with custodial solutions, given the way some of their architecture works today. And one of my, one of my, like, personal frustrations coming from the traditional financial world is, especially when we work with some of these companies who want, to adopt stable coins, you know, are you familiar with FBO bank accounts? No. Maybe. No. Okay.
Starting point is 00:50:41 So basically every financial product, because it's so costly to move Fiat, every financial product that's built today is an FBO account, which means that it's one account with a giant pool of money in it. And then there is a company that independently maintains a ledger. So like, you know, if you have your Revolut bank account or you have your cash bank account, or you have your chime bank account or whatever. Generally, all your money is in one, more or less one giant account. And then there's just a ledger of like, you know, $2 of this balance goes to Zach and, you know, so on.
Starting point is 00:51:17 Obviously in crypto, that's like totally unnecessary because it's trivially easy to spin up wallets. And the blockchain is like really good at ledgering, like extremely good at ledgering. It is like what a blockchain is built to do. So there should never be a need for FBO bank accounts ever again. However, every single fintech that was created five years ago or 10 years ago, all of their business is built on the assumption that there is an FBO account. So one of like my big frustrations coming back to wallet is like all as a result, a lot of these companies need to stand up a custodial wallet that stores all the stable coins
Starting point is 00:51:57 in one wallet and then they ledger it independently, which is like wildly inefficient because you just don't like like what are we doing here um but because of where we are in the adoption cycle we're kind of this is how companies currently must adopt and obviously the folks who are coming around and building neo bay like a stable coin base neobank from the ground up would never do that they're spinning up a bunch of custodial or non-custodial wallets everybody has their own wallet, they're letting the blockchain do the work, and then they have a team that's like one one hundredth the size to maintain a similar type of infrastructure.
Starting point is 00:52:39 Yeah, it's wild how inefficient legacy tag often is, not just because anyone built it deliberately shoddily, just because kind of it's layer on layer, on layer, on there. Yeah, and it's just at its core, it just makes, Fiat makes this fundamental assumption that moving money is expensive. And
Starting point is 00:53:06 the net result of that is all of this stuff built around the Fiat system to enable it to feel like money is moving, but money never actually moves. And stable coins and crypto enable money to move at more or less no cost,
Starting point is 00:53:23 depending on the blockchain you're using. But, you know, if you're using a low cost, blockchain moves more or less at no cost. And so then when the movement of money is phenomenally cheap, a whole bunch of new stuff is possible. Yeah. What do you see as the biggest risk to the Sabrecoin ecosystem right now? I would say there are three.
Starting point is 00:53:50 So the first is that we only end up with USDC and USDT. I think this is like a huge, a huge risk to the, to the ecosystem that we are building. And I think that if we only end up with those two, stable coins will be much bigger than they are today. And those businesses will obviously be wildly successful. But none of the economics will go back to consumers because they're going to be a doopoly. And why would they do that? These payments use cases are not going to be economically viable because they don't want high velocity of money. They want static AUM.
Starting point is 00:54:24 And so stable coins will only realize one, one thousandth of their opportunity. And it's a real, you know, as much as it makes economic sense for there to be a third or fourth or a fifth or sixth or what have you, it's not, you can't take it for granted like it does. If somebody has to build it, the future has to be created by someone. And we're certainly trying. The second major risk is regulatory. like we're we're all downstream of regulatory requirements and to believe otherwise would be crazy and um you know we have seen what european regulation has done to slow the growth of european
Starting point is 00:55:07 stable coin market and it's been really hard to get that market catalyzed in any meaningful way and you know the u.s is being litigated and re-litigated we saw genius and then we have market structure and the community banks are fighting and the big banks are fighting and everyone's saying that stable coins are going to destroy, you know, you know, going to take away all local businesses because community banks are going to go in. There's going to be no lending and, you know, so on. So it's like a whole, you know, thing that's going on right now. The third major risk is, Deepak is, you know, one of these, one of these two, or if there's a third one that gets really big or something. But, you know, the, we're,
Starting point is 00:55:51 we're still at this very fragile point in the market where the trajectory can be materially shifted by some major erosion in trust. And so I think those are probably like the big risk right now. Are there any that you think of that I missed? Over reliance on the US dollar. So I mean kind of like if you look at the global geopolitical situation, it seems. unwise to kind of have 99% of the stables market denominated in US dollars. I totally, I totally agree.
Starting point is 00:56:35 And we are like, we want, we just want like as many folks and as many countries to be building as many stable coins as they possibly can. And as quickly as possible. Cricker than USD one. So, um, I mean, Bridge is not a very old company. So you might not have a lot of regrets. But kind of like if you were to kind of start over again today, anything you would do differently.
Starting point is 00:57:07 I would say a lot of our regrets stem from a similar behavior, which is that it was so hard to start our company. And like I think that I don't know. how folks listen to this might think of our company or what have you, but like, you know, there was like a whole year where we did nothing but fail. Like, you know, and everybody, and at the same time, the entire crypto market was just a complete wasteland. I mean, this was Terraluna happened and then FTX happened and then SVB happened in USC, DPEC. And it was like, people were like, what are you even doing wasting your life?
Starting point is 00:57:51 literally nobody is going to use this. And so we were kind of like children of the Depression where like our cultural norms as a company were shaped by scarcity. And we were constantly fearful that like the market was going to go away. And that resulted in us constantly being behind customer demand. when the business really started working. And so we found ourselves, like, scrambling from, like, issue to issue to issue.
Starting point is 00:58:30 And it was, like, so interesting for us because, like, we looked at the business and we were always, like, this could all fall apart tomorrow. And our investors looked at the business and they were like, what are you guys talking about? Your business is going so well. This is, like, one of the best companies that we've seen in a long. time and we can never get it through our head which which enabled us which which forced us to like under hire you know and we really you know redline the team it it caused us to invest you know behind a bunch of a bunch of demand it caused like me mentally be to be you know never sort of quite realizing where bridge was and it's sort of like arc of um it's it's sort of like journey and building a company
Starting point is 00:59:15 That's probably not one thing, but a theme of things that consistently plagued us over the last couple years. I let it stand, although kind of like it veers into humble brag territory. But Zach, where can people follow your work and learn more about what you and bridge are building? visit us at bridge.xyz if you're interested in using the product you can sign up there and then you can follow me on Twitter I'm just ZC Abrams and then Bridges handle is at stablepoint so follow us fantastic thank you so much for coming on yeah thank you for having me this is very fun

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