Escaping the Drift with John Gafford - #100: Power, Pain, and the Pursuit of Happiness with Justin Colby
Episode Date: January 23, 2024Welcome back to another episode of "Escaping the Drift"! In this episode, host John Gafford talks to close friend Justin Colby about his extraordinary achievements in the real estate industr...y.Known for his large-scale projects and impressive portfolio, Colby discusses all things real estate, including his comeback from the 2007 financial crisis, where he candidly describes himself as "broke, bust, and disgusted." This backstory beautifully illustrates how sometimes greatness is born out of dark times.Colby's story is not just about overcoming hardships but also his transformation from a self-proclaimed high school "dork" to a real estate mogul. He recounts his college days, including a hilarious and humbling story about plagiarizing a paper and the valuable life lessons learned from that experience.Sharing his early hustles, passion for the industry, and journey through significant losses and triumphant comebacks, Colby emphasizes the importance of mentors, coaches, and surrounding oneself with people who are ahead in the game, revealing how these relationships shaped his career.Listeners will learn more about his personal life, hilarious experiences, and valuable insights in the real estate industry.This episode is not just about business and success; it's about the human side of achieving greatness, the mistakes along the way, and the relentless pursuit of dreams.So, grab your headphones, and get ready to be inspired, entertained, and educated with Justin Colby on "Escaping the Drift"! Whether you're a real estate enthusiast or just love a good success story, this episode is a must-listen.Highlights:"I was broke. I was sleeping on the couch and I said I wanted to create greatness. And I had the bug of real estate. I knew it. I felt it. I loved it”"Bet on yourself, cut the check, get around [successful people]... But then don't have an expectation on when you're going to see any type of result. Just get to the table, show up to your point."“My mess is my message.”Timestamps:02:39 Early Life and Education09:38 Lessons from Failure19:46 Door-to-Door Sales30:20 The Importance of Mentors38:44 Being Patient in the Grind39:34The Importance of Mentors and Coaches41:26 Vetting Online Gurus44:05 How the Guru Profits46:30 Scams and Recycling of Information50:53 Indoctrination and Content
Transcript
Discussion (0)
I was going to be done.
I had great grades.
I had a 3.2 or something.
I said, fuck it.
I'm going to plagiarize this whole damn thing.
I went to the library for a couple pages of books,
ripped them word for word.
I went on the internet for a couple pages,
ripped it word for word.
Like literally out of a 15 page paper,
I probably in total wrote three of the 15.
You're like, there's no way I'm going to get caught.
And now escaping Escaping the Drift, the show designed to get you from where you are to where you want to be.
I'm John Gafford, and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness.
So stop drifting along, escape the drift, and it's time to start right now. Back again, back again for another episode of Escaping the Drift, where, you know, like it says in the opening, man, the goal is to get you from where you are right now to where you want to be by having unbelievable achievers unlock their secrets for you.
And today in the studio, I got actually more than a high achiever.
I got somebody that I would consider a friend.
Yeah.
Which, you know, how often does that happen?
I mean, yeah, people come in here, we talk about it for hours.
So you're kind of friends when they leave.
But this is a dude that's actually one of my friends.
This is a guy that is one of the, just a baller in the sense of the word in the real estate
space, as far as large acquisition, large projects, single family homes, all of this
stuff has really built a name
for himself. Now nationwide is one of the premier guys in the space. And I'm super glad to have him
in here and we can peel back the curtain of his expertise. Ladies and gentlemen, live in the
studio. This is Justin Colby. Justin. What's up, dude? What's up, man? Was that, are you excited?
I love to keep going. I'm like, where's the crescendo of this thing you got all hyped up from it right yeah i just it's funny because in the middle of
your in the middle of your opening because you commented on it when you walked in i looked up
and kind of got the beard thing i got that i got the look i think it's good looking good i know
but you know what's funny you know like sometimes you see stuff and weird things jump in your brain
you know what jumped to my end of my brain what my favorite dad joke which is this we got a little
bit yeah here it is ready because i look kind of like a pirate right now i got the pirate look a little bit right
why didn't the pirate or do you hear about the new pirate movie i have not
yeah you know what it's rated what is it rated pg 13
i love that joke i don't know why i love kids when you know you have kids when you're telling
that joke but anyway long story book if you you say that joke. You know you have kids when you're telling that joke.
But anyway, long story.
If you're still listening to the three of you that after that are still around.
So, dude, you're becoming a giant in the real estate space.
So let's talk about early Colby.
What makes you tick?
What started?
Yeah.
Talk about you early, man.
Give me the early story.
I think we all have a story.
Mine was I was broke, busted, and disgusted.
I was in the game during the height, 06, 0607 lost it all in 07 like so many others right and so
uh i think there's always a story that creates greatness i feel like for the most part and you
might say different but i think a lot of us who have been able to create something great
it started kind of from a dark spot started from either an epic failure or started from a
really, really tough childhood that you knew you didn't want that shit or whatever it may be.
And so for me, that failure back in 2007, home going to foreclosure, the first home I ever bought
went to foreclosure. Repo man took my car, which has a funny story. I actually traded cars with my
friend and that's a federal offense to do that.
To try to hide, to try to hide it. So luckily I didn't get caught in that way,
but they got my car. I got the car. And I just, I was determined, right? I was broke. I was sleeping
on a couch and I said, I wanted to create greatness. And I had the bug of real estate.
I knew it. I felt it. I loved it. So how did you get that? But how did you even get in the game?
It was seven. Like, what do you like?
Tell me about high school.
What about high school, Colby?
Yeah.
What is high school, Colby? Bro, I was a dork.
Yeah.
Straight up.
I was not a dork in the sense of popularity.
I was a very popular, likable, sociable, played all the sports, basketball, football, baseball,
all that.
Right.
Yeah.
I was just no swagger.
The guy, you know, today when I'm strutting through the halls and whatever, he was like, bro, that was not me. That was not you. No, hell no. Did you get good grades or no swagger. The guy you know today when I'm strutting through the halls and whatever. What's up, bro?
That was not me.
That was not you.
No, hell no.
Did you get good grades or no?
Yeah.
No?
Mediocre at best.
Mediocre.
But what happened is my friends were really smart.
And so all of my friends went into either Brown University, Stanford, UCLA, Berkeley.
And so I'm like, shit, I'm the dumb friend.
And so I went to two-year college, busted my ass, got a 3.8 GPA, got into UCLA.
Dude, that's amazing.
Yeah.
That's great.
When you were a kid, I always ask, I love to ask this question because I hear it a lot.
When you were a kid, what was the first hustle?
Oh, bro.
Great story.
I think it's a great story.
What is it?
Let's have it.
I would like to hear it.
So I've always had this entrepreneurial spirit,
which I didn't realize until I can look backwards. So I used to do two things.
I used to go around on trash day and take all the cans and bottles out of the recycling bins
and drive them down to the recycling center because at those times you'd get like a penny
or five cents. So I'd walk away with a handful of dollars at the end of the day.
As a kid.
Yeah, as a kid. Right. So that was a weekly hustle. The other thing I would do is I'd walk away with a handful of dollars at the end of the day as a kid, as a kid. Right.
So that was a weekly hustle. The other thing I would do is I'd beg my mom when she was in the
right mood for like 20 bucks, I would go down to the baseball card store. I would buy a box of
baseball cards, plop it right down in front of the owner, open the packs in front of the owner,
sell him the best cards at wholesale price, and basically double my money
every single time. Walk out, my mom would be in the car because this would take all of 20 minutes,
give her $20 back, and have $20 in my pocket. So essentially, you were going to the child casino.
Yeah. The card store. That's it. Put the cards over, baby. Let's see. He loved it because I'm
essentially giving him wholesale prices on, at the time, Barry Bonds or Mark McGuire, whoever it
was, right? And so he's getting wholesaling pricing on that. He can resell
them at retail. I get 20 bucks in like 20 minutes. I find that everybody that comes in here had some
sort of a childhood hustle. Like for me, it was me and my buddies would go out, grew up on a golf
course in North Florida in a town called Lake city. So there was a lot of lakes on this golf
course. Right. And there was equally as many shitty golfers.
So me and my buddies would go out there with the snorkels on and pull golf
balls out of the ponds and,
and,
you know,
amongst the alligators and water moccasins and every other occupational
hazard there was for that.
And then just post up on the golf course and sell the balls back to the,
to the golfers.
That was always a hustle,
bro.
That was the hustle.
That's it.
So,
Oh, so your, your buddies go off to college. You, you get through UCLA, which is awesome.
UCLA, get through it. Another fun story about that. Um, so senior year I'm done. I literally have one final left. Now I was an English major. Okay. If you know anything about that for those
listeners, it's an ass beating. Cause you essentially have to read three full books
every week and have papers on top of that.
So if you are not ready to read and write at all times, it is a very tough major.
I think any major would be tough. Right. But man, Ari Rastegar, same story.
That's right. Same story. I really connected. Yeah. Same story.
He also was highly regret. He loved it because he thought he said it taught him how to think critically about things, but yeah, same story. That's funny. So the last paper, 15,
I remember it so specifically 15 page paper, I was going to be done. I had great grades at a 3.2
or something. I said, fuck it. I'm going to plagiarize this whole damn thing. I went to
the library for a couple of pages of books, ripped them word for word. I went on the
internet for a couple of pages, ripped it word for word. Like literally out of a 15 page paper,
I probably in total wrote three of the 15. You're like, there's no way I'm going to get caught.
I'm like, Oh, I'm going to go do real books. So they're not going to try. Then I'm going to go
to the internet. So they're not. And remember I graduated college in 2003. Yeah. Right. So I mean,
you know, the internet wasn't exactly this flourishing. No, it was creeping along. So I'm like, dude, there's no way like I'm mixing up
where I'm stealing this information from. Right. Like no way. So I go, so part of finishing,
I go do school abroad. So I graduate, everything's fine. Um, pending passing. Um, and so I go to
three months school abroad in Europe, Spain, England, and, uh,
Italy. Okay. And so that was just kind of a creme de la creme, like the, the government paid for it
because my family didn't make much money. So I was able to get it subsidized. So travel, study,
drink, right. That was the agenda in girls. Uh, school, school abroads. That's right. There you go. That's right. Fun stories, which we won't tell them. I was waiting for that Yeah. Fair. And girls. Fair. School of broads. That's right.
There you go.
That's right.
Fun stories, which we won't tell them.
I was waiting for that pun.
I'm like, there's got to be somewhere I can slip this in.
There it is. Oh, fun.
So I get.
Right now, every woman listening is like, did that guy just say broads?
Can you even say that anymore?
Please don't cancel me.
I'm singing Dean Martin way that he would say it.
I don't know.
You're like, keep going.
I don't know.
Don't cancel us.
So I get an email. Hey,
the Dean would like to see you when you get back when I'm abroad.
And I go, Oh, that's not good. Yeah. I mean, the Dean doesn't email. So yeah.
Yeah. There's one reason. And I knew it. And I still had, you know,
three weeks abroad. So it kind of ruined my fun. So I'm like, Oh shit, I just got
caught. And I tried to tell myself, maybe they didn't, maybe they just wanted to clear. I'm like,
no, there's only one reason they didn't have to see me. Right. And so, yeah, they caught me.
So I had to go to Berkeley in the summer to finish this class, redo the same thing,
really write the paper, really wrote the paper, got to be plus. But yeah, the, you know, trying to shape, which is a long lesson to say, don't take shortcuts. Yeah. Do the work to get there.
Right. And that's kind of the story of like being an entrepreneur is not overnight success,
finishing and completing things and getting what you want to go out and to achieve.
None of this shit's overnight. People look at, you know, these overnight tech companies and
things that can happen overnight. That is so rare. It's incredible. So, you know, these overnight tech companies and things that can happen overnight. That is so rare.
It's incredible.
So, you know, what's funny is, is that's a great piece of advice when it comes to education.
Yeah.
That's like a suit.
That's a, that's a very studious piece of advice.
Me on the other hand, I got a different piece of advice for my sister, which is, this is the best.
And I've given my children the same piece of advice when it comes to school.
Right.
Which is, I can tell you
how to never, especially in college, I'll tell you how to never get a bad grade on a subjective
paper, written paper. Okay. Already here it is. So when you get a paper back and it can't be a
Scantron where it's black and white. Yes, this is right. No, this is wrong. It has to be subjective
opinion on what you're writing, right, which a lot of college papers are.
So what you do is, right first semester, if you get a B on a paper, you ask the professor,
ask the teacher, when is your office hours?
OK, cool.
And then you walk into their office with your B. And you say, can you please explain to me why this was graded as a B?
And there you go.
And then they'll give you a really well thought out reason. They'll flip through the pages. They'll tell you this was graded as a being, and there you go. And then they'll give you a really well thought out reason.
They'll flip through the pages.
They'll tell you this was a problem.
We didn't think critical of this, blah, blah, blah, blah, blah.
And then when they're done, you say this,
I still don't understand.
Can you please just, I don't get it.
Can you explain it to me again?
Like, for whatever reason, it's not clicking.
And then they'll do it again.
And then you say, I still don't understand.
And you burn every second of their office hours with your insane request to explain why you got to be.
Okay.
And the next time they grade your papers, they're terrified of that conversation again.
Because if you think that somebody that's working in the educational system values their opinion of your grade more
than their own personal time, you are batshit crazy. That's right. I, I wielded that technique
as a weapon when I was in college. Cause yeah, you want to give me anything less on something
subjective. I am going to waste your time to when you see me coming, you could just see their faces
melt and that never happened again.
When, especially on, uh, on papers and ink, it's all subjective.
Yeah. It's all subjective, right? Math is math, science, science, right? You have an equation.
Yeah. So that's it, kid. That's your book smarts and street smarts lesson for the day right there.
That is, don't plagiarize, be good. Waste your teacher's time. If you want good grades,
that's the answer. I find that to be very effective with just about anything.
Anything. If people are terrified, you're going to waste their time there. It just,
no, it's easier just to do the easy thing. Yeah, it goes both ways. It goes both ways. It does.
So you graduate from UCLA. Um, now that's a good school. That's not like, you know,
that's not like your, uh, your, your, you know, your Florida States of the world. Sorry. I love you, Florida state more than most people can love a human baby,
but UCLA is pretty hard to get into. I died the first time you told me that.
What? The funny thing about me is I love Florida state more.
More than most people have the capacity to love a human baby. Yeah, it's true.
I was, I was barely laughing when you were texting me that.
Do you even understand how angry I still am about what happened with college
football? Look, Michigan fans, Dave Portnoy. Yeah. Good for you, buddy.
But you know what?
I'm throwing an asterisk next to that win for the rest of the rest of forever
because you didn't play one of the four best teams got left out.
How can you claim the national championship when you cheated and you didn't
play one of the four best teams? How do we know?
Cause you know what I do know even without a quarterback that michigan running back would not
run up have run up and down the field on florida state's defense i know that you can't because
they didn't play because they didn't play they didn't play cheated you'll never know so ridiculous
so ridiculous and i literally watch important only last night celebrate that win was just
asterisk don't want an asterisk on it
they look good though they look good well so okay so back to you can I can I tell you the worst
thing about that was that I'll tell you the word the here's the worst thing about that which is
this little known fact you guys gonna get a scoop that this is a good story if you want to hear a
good story I like it stories listen I promise we're gonna get something that's gonna help and
change your life out of this but this this is a good story, right?
So with Michigan winning yesterday, there's a good chance that now Harbaugh will make the jump to the NFL.
One of the teams they're discussing that he's my coach is right here, the Las Vegas Raiders.
That's right.
Well, here's one problem with that, which is the look, right? Let me explain what the
look is. His look. No, no, no. I got it. Here's the look, right? All right. Many, many moons ago,
many moons ago, my wife, when he was a quarterback in the NFL dated Jim Harbaugh.
Ah, many, many moons ago. It's a good story. Now, a lot of people are thinking that's 25 years ago.
It's ridiculous. What does this even matter? Now, I'm going to tell you
no, sir. My wife, it's going to sound like a groupie. Not. She was a beautiful woman.
She still is a beautiful woman. She dated some people. She also dated a guy back in the day
that for like five seconds was the lead singer of Journey, right? Whatever. Now, the reason I bring that up is we'll address the
journey situation first. All right. So here it is this dude for like a hot second before they
found the Filipino guy, the like little short Filipino guy before they found him. This other
guy was the lead singer of journey. Okay. So journey was coming to Vegas to play. And at this
time, my mother-in-law who I don't even think was still calling me by the right name at this time, my mother-in-law, who I don't even think was still calling me by the right name
at this point in time, cause that's how she was or is, um, she made a comment like, oh, we should,
and keep in mind, she probably hated this guy when they were dating too, but just, it was her job to
hate whoever it was dating. So she says one day, she goes, oh, you know, I heard journey's coming.
We should go see them. And my wife looks at me and she goes, you know, I could probably make a
call and get us some tickets. And I'm like, not a chance. She's like,
what do you mean? I'm like, that'd be the ultimate look. She's like the look, what's the look.
And I go, okay, you don't understand this. Cause you're a woman, not a man. That's right. Men
understand what the look is. The look is when you're out and you run into some girl that you used to do really dirty shit to,
and she's with some new guy, you get to give him the look and it's very subtle and you don't say
anything, but the look is something like when you look at him and be like, Hey, she's a keeper,
hang on to her. And in that moment, in that moment, that guy knows, he knows what you used to do. And it's the thing. It's a weird
thing. You love to give the look. You don't want to get the look. You don't want to get the look
because we want to believe that the woman that we're with is only for us and has only ever been
for us. That's what we want to believe. I'm the lucky one. You give me the look, it ruins,
it shatters my fantasy. It brings it all down. Right. So I'm thinking to myself, you want to take me, you want to take me to a journey concert so I can get the look in the
fifth row. So this asshole can be like, I'm forever yours faithfully. That's what I'm like.
I will be on stage. And she's like, yeah, but if you worked at McDonald's, you'd be going through
like, yeah, a little extra salt on the fries. I'm like, no, I wouldn't. No, I would not be
normal because I don't see the guy at all. So fast forward to that. Well,
there's two good parts of that story. The better part of that story is for years I've told that
story, right? My wife is five, 10. She's very tough. Five, nine and a half, almost five, 10.
For years I've told that story. So finally one of our best friends, Scott, one night we're out
of the bar and just randomly out of the blue, not telling that story, but random out of the blue, he says, I got to ask a question. We're like, what's the
question? It looks like he goes, how did you date the lead singer for journey? And she goes, well,
no, he was, you know, he was, it's when he was here in Vegas, he was part of a band here and
blah, blah, blah. And I just met him and whatever. And we dated for like a couple of years that
happened after the fact he's like, yeah, but you're like five, nine and a half. And he's like four 11. And she's like,
not the little Filipino guy. Like for, for years, he thought my five, 10 wife was dating like
a four 11 guy, which I thought was the funniest part of it. But back to Jim Harbaugh, dude,
that dude becomes the coach of the Raiders. I got to sell my tickets.
You're out. I'm out. I'm done. I'm done. Listen, if you want to buy my PSLs, if Jim becomes,
I can't go get the look. I can't do it. No, I can't do it. But here's the good part is my
Niners will be here in February. You know what? I got four tickets for you already. If that guy,
if that guy, if that guy becomes the coach and I'm sure he's a wonderful, nice man,
but I don't even want him glancing back at the stands so i'm a niner fan you took the
niners to the bowl yeah he did didn't win it but can i give you the look no can he give me that he
probably could get this i can't get the look from that guy i can't do it i can't get to it okay
i i thought i would feel better after voicing that but now i don't now i'm just gonna stew
on it for the rest of this podcast tickets It's terrible. Yeah, now you're going to sell your tickets prematurely.
I know.
You may even come to the Rays.
You're going to sell those tickets.
Yeah, it's a whole thing now.
It's a whole, yeah, mentally I'm just wrecked now.
That's right.
It's a whole thing.
So it will depend on your positivity for the rest of this podcast.
Well, let's go.
I'm a shell of a man.
I'm just, I'm an emotional, I'm just an emotional shell now.
That's it.
It's terrible.
Terrible.
Well, I got us.
And you know the worst part is, you know the worst part of the whole thing?
What's that?
She has never, ever, because I moved to Vegas for her.
I did not know that.
Yes.
So I never dated anybody in this town except for her.
To the best of my knowledge, she's never even been in the same state as somebody I've dated.
Well, maybe because we travel to Florida or whatever else, blah, blah, blah, as we go along.
But there's no look possibility for her.
No.
It is all on me.
All on you.
All on me.
And you probably get it sometimes.
You don't even know you're getting it.
I don't know.
No, because you can't get it unless you know you're getting it.
Ah, got it.
That's the key.
You can't get it unless you know you're getting it.
There you go.
There it is.
Anyway, so I guess that's a positive.
Anyway, so UCLA, you leave it.
You get right into real estate.
That's what you're saying.
No, so my buddy I met in college, his dad was a developer and he said, Hey, when we graduate,
you want to get into real estate with me? That's what spawned it. It was all the realtor route.
His dad was a developer, small developer building eight, 12, you know, houses at a time.
And so I didn't get straight into it. He went and got his license and learned the business.
I went into door toto-door sales.
Door-to-door.
Door-to-door.
Man, that is a gene that you just, do you think that's a muscle you can develop or is that something you're built with?
No, you have to build the muscle.
You don't even, it's, you, what was beautiful about it is it was basically.
What were you doing door-to-door?
What were you selling?
Verizon, credit card processing, Eagle first, I think it's called
and then UPS.
So like high ticket clients.
Business that was B2B.
Okay, B2B.
You were knocking on the door
asking if we can give you a solar bed.
No, no, no, no.
I was going B2B like I'd come in here
and I'd say, hey, do you want credit card?
And you're like, we don't take any,
you know, and say, all right, great.
Go to the next person.
Big money in that business.
It was great.
And so it was a credit card process.
So the cool story is I've never had a w2 job
ever since i graduated uh ucla ever in my life and so that's kind of my story is i've always
had this entrepreneurial ability to do that and so i've got this great degree that costs a lot of
money and i did not party as much as i wanted to in la and i studied way too much and then i cheated
and got caught and had all these great stories i'm'm like, I've never used this damn degree for a second.
For a thing.
Never.
But see, it's okay. Cause there's, there's an argument that's, it's a real popular thing
right now with guys that do what we both do. So we'll sit here and talk in front of microphones.
It's a real hip thing to say, oh, college is a waste of money. It's a waste of time,
blah, blah, blah. I completely
disagree with that theory. I want my kids to go to college because I think college is a great
place to learn how to be an adult. Totally. And it's a great place to make connections.
And to finish something, you start and to complete something and feel the confidence
of you've done something well and to normalize life, right? Like all the kids, at least again,
you have kids older and bring, right? The computers and the screens and the phones, this gives some normalization. It gives
some socialization. You're out playing your fraternity, sorority, whatever. Like there's
some normalcy behind all that. So I think I want, I'm not going to force my kid to do anything.
Your kids are way ahead of mine, but like, I, if they ask, I'll say, I'd prefer you to do anything. Your kids are way ahead of mine, but like I, if they ask, I'll say,
I'd prefer you to do it. My kids both have aspirations. My son has Ivy league aspirations.
There you go. My daughter just wants to be a cheerleader right now. They both get straight
A's, which is fine. But I gotta tell you, that was, that's one of, if anybody asked me like one
of my, if I have any regrets, it's that I didn't finish college. You know, I went to school,
but I didn't finish. Cause I felt, you know, I was 20 years old. I know everything. And I felt the institution had nothing further to offer me. So off I went. And it's funny because I don't think it say maybe I embellished as a younger man to a certain extent, whether I graduated or not.
Maybe there was some embellishment there.
Going to school is something, you know, it was one of those, I'm going to say I went to school and let you jump to your own conclusion on whether or not I have a diploma.
Yeah, exactly. I'm going to let you jump to your own conclusion on whether or not I have a diploma. Yeah, exactly.
I'm going to let you assume that.
And everybody always kind of did assume that, right?
They always assume.
Even today, I assumed you did.
Right.
But I don't think you've ever told me you didn't.
So you just assume.
Well, here's how the world found out I didn't because it was pretty, pretty, pretty, pretty
broadcast how it happened.
So when I got on The Apprentice, right?
Oh, right.
I got on The Apprentice and I got on the apprentice and literally I
had no idea what they were doing. And we walked into the boardroom for the very first time.
They said, women over here, men over here. Cause they'd always split the team up with men and
women. Yeah. Right. And then Donald Trump goes this year, we're going to do something a little
different. We're splitting the teams up by high school grads and people with college diplomas.
And I immediately was sitting there like, mother fucker. Like, yeah, this is how everybody I know finds out. I didn't graduate. This is how
I find out right now. And the one cool thing about it was he was like, he was like, uh, you know,
the, the one thing that surprised me was the high school grads earn on average three times more
than the college grads was throwing that little caveat, made a little better. But here was the weird thing.
Nobody cared.
I don't think anybody ever brought that up to me.
Well, here's the reason why.
No one cares.
So I'm going to say this respectfully because it's the same about me.
Yeah.
No one cares about you.
They have their own life.
They have their own issues.
They have their own shit.
So when it comes down to the judgment of John didn't graduate FSU,
oh my God, his mom, the ridicule.
You know who does care about me though? Your mom, Jim Harbaugh, when he gives me the fucking look
that too cares about when he gives me the look. Yeah. That look. No, I don't want that look. No,
no, not doing it. Harbaugh selling my tickets. Never seen me, buddy. Not going to happen.
You're not going to happen. I'm in a dark, dark place. I'm spiraling,
spiraling in the middle of this podcast. I feel myself spiraling.
It's terrible.
But I think that it didn't matter to a lot of people because it mattered more to me, which was good.
So no one cares.
I plagiarized and got caught.
Like, I thought my life was over at that moment.
I'm like, that's it.
I'm a fucking loser.
I tell this story.
How many thousands, hundreds of thousands of people are going to listen to this?
I don't care.
But you don't know that until you kind of get through it and realize no one really
gives a shit.
But I think here's the best point though, that we just made, right?
This may be the point of this podcast, which is this.
If you, there's a lot of people probably listening to this right now that have some story that
people don't know.
That's right.
Or worse than that, they are terrified.
People are going to find out.
Mm-hmm. Yeah. That people don't know. That's right. Or worse than that, they are terrified. People are going to find out. And I'm here to tell you that you have two guys with the biggest blemish that
they had. You can turn the page and nobody gives a shit. Nobody will remember tomorrow.
The only person holding that up as a problem is probably you.
A hundred percent. And your biggest fault, your biggest mistake, your biggest pain
is usually the reason you're able to achieve so much
or do so well, or people gravitate towards you. Uh, there's a saying, which I'll butcher. So I
don't even try, but like it over and over again, we just talked about Ari and him and I just super
bonding about the thing we had similar to your point. You, you know, made a decision not to go
forward with FSU. I made a decision to plagiarize
our bonding about kind of fucking college off to some extent, right? That will bring us closer.
And by the way, we did just fine in life. And I think when people will start to realize
your big, you know, the thing I tell a lot of people is like that love that you lost in the
moment and your life is over. And Oh my God.
And then all of a sudden you look back 15 years and you're happily married
with amazing kids.
You're like,
Oh yeah.
Oh,
but that moment you feel it's over.
Or when I got the Dean,
the letter from the Dean,
or you make the decision,
you go on apprentice and they expose you that you,
and you're like,
Oh my God,
I'm such a loser.
And,
and then you look back and,
Oh,
nobody cared.
Nobody cared,
cares.
And if you lean back and, Oh, nobody cared. Nobody cared, cares. And if you
lean into that, if you really lean into that and are genuine from the get and realize like,
no one cares. Your mom still loves you. Your dad still loves you. One of our mutual friends,
one of my best friends, Kent Clothier came to me when I was at my lowest point as a real estate
developer. At the time we did a development that was a massive fail, millions and millions of dollars lost. And he came in and flew in with me and Eddie and he sat us down and he's like,
guys, no one gives a shit. I'm still here. Your family still loves you. You guys are still
friends. Don't lose that part. Cause we were breaking apart. Our friendship was breaking
apart. Right. And that was kind of a business realization of like,
now I talk about publicly with pride. I talk about the multiple seven figure loss I took
on a development play when I was ahead of my skis. I didn't know what the fuck I was doing.
And you get back to that at the moment. I'm like, my business life is over. I'm going to go work
at McDonald's. I'm a complete failure. And now I'm like yelling
from the mountaintops that this is probably the most valuable deal I've ever done because what
came out of it. Right. So this probably is what people are going to take from it is lean into
these failures or what you perceive to be a big deal because it makes up who you are and wherever
you're going to go is a story that you can't outrun yourself. Right. So
lean into it. If you make a decision at the time you think it's the right decision, look back,
maybe it's not, but it's still a decision. Lean into that. And nothing's irreversible, meaning
it's not going to haunt you for very long. It may haunt you for a week, a month,
maybe even a year. And you're like, Oh, what a stupid thing I did. And then you're going to realize everyone else in the entire universe has a bunch
of stupid shit that they're doing. Yeah. They've already moved. They're already on their stuff.
And they're on their shit. They're in the weeds on their shit.
What I see the other day, somebody was saying the best lesson or the lesson they wish they had
learned when they were younger. It might've been Cody Sanchez that said this, but she was saying
the best lesson I wish I had known as when I was younger is that I am not the man. I am only the main character in my
own story. I'm a bit player and everybody else's. That's a great, that gave me shivers. Yeah. As
much as you feel, as much as you feel like you're obsessing over other people, they're not obsessing
about you at all. Yeah. Unless it's about money and then you just got to make people. Sean Whalen
said this recently.
I think on his podcast somewhere,
I heard it.
He said,
my mess is my message.
Hmm.
Kind of the same thing,
right?
My mess,
my shit,
my garbage,
my FSU,
UCLA stories,
that shit,
the millions of dollars I lost on a development.
That's actually my message.
That's actually what I'm out there preaching,
talking about getting on podcasts about. Yeah. Right. And I'm like, that's it,
man. Lean into that shit. Well, that's the whole point of, that's the whole point of this show
is, you know, again, you know, I've told you, I didn't have any huge success. You know, it's so
funny in this internet, in this internet age, I saw me the other day, it was like a video of real
in the skies. Like, you know, just, just remember one thing. If you haven't made a million dollars by the time you're 21, you're a fucking loser and you just never will. And it was a joke.
It was a play on like the bro culture of, of, you know, the guru bro culture that, you know,
I had some cool jobs and did some cool stuff, but I didn't have any wealth or make any real
money until my early thirties. And the whole point of this show is I don't care how old you are. I
don't care. I don't care what you did yesterday. I don't care how old you are. I don't care.
I don't care what you did yesterday.
I don't care what your shit is.
I don't, I don't care where you came from.
I don't care what's going on.
You can always change and, and write a new chapter on whatever you're trying to do, which
is cool.
But let's talk more about real estate, man, because obviously this is how you cut your
teeth.
You had that huge loss.
Oh yeah.
And then where did you go from the huge loss?
So talk about rebuilding from there.
So, so a couple of things that are interesting about that, of what you just said, number one,
you said Kent came to you and talk about the mentors you've had in your life. I mean,
Kent obviously being one of them and what they've meant to you and how that's created,
how that's had an impact. Yeah, dude. I mean, just to the mentor thing. So I'm a
firm believer of always surrounding yourself with way higher people to the mentor thing. So I'm a firm believer of always surrounding
yourself with way higher people being an athlete myself. So I've always believed in coaching,
right? Just because as an athlete, that's the name of the game. And so, um, since the beginning,
when I was broke, busted and disgusted, I borrowed $25,000 to pay for my first coach,
my first mentor borrowed from a friend. I didn't use a credit card. I didn't call a bank.
I didn't even call my parents. I called a friend. Now that't use a credit card. I didn't call a bank. I didn't even call my parents.
I called a friend. Now that's a lot of pressure. That's a good friend. Fuck. Yeah, it is. And it's
a good bet on myself, right? You have two things here. That's a great friend to say, Justin,
I believe in that you're going to do it. So that's like, it's empowering. Like, fuck,
this guy believes in me too. I can really go fucking do this. Right. Really cool. Uh, really
good. I bet on myself. because now look at me 16 years later
where i've become and what i've done right and so um but i took the leap of faith because i
with every cell of my body i believe in always doing this and being around and getting guidance
getting the game book getting the path getting the process from someone who has been there before
yeah right um you and I just had a
very fun chat before this about something I'm going into right now that I don't have a lot
of experience and guess who I'm surrounding myself with the people that do fuck. Yeah. Right.
You know, it's funny in that, in that arena. And this is the, this is the mistake that I have made
in that arena. It's funny. I was on, I went on, uh, Justin and I are in a, are in a mastermind together. Uh, boardroom masterminds.
It's actually can't close. There's mastermind that we had talked about earlier, but we're in
that mastermind together and they do these weekly, just huddle calls, right? I never get on these
calls. I just go to the events, right? I just go to the, it's all I do. I go to the events,
you know, cause for me anymore, I got to tell you, if you want to be in my circle,
you're going to be around me. You got three, you got three avenues to get around me, to stay around me.
You got to get me really excited about some shit you're doing.
You got to get me really excited about some shit I'm doing.
Or you got to make me laugh.
And hopefully some combination of those three.
If you're not doing one of those three things, I just don't have time to see you.
I just don't have time to be around you.
But as the new year changed and it came around to the new year, I thought to myself,
I'm like,
man,
I spend so much time trying to pour into other people and trying to answer
questions for people and trying to help other people that there's a lot of
shit that I don't know.
Sure.
And I'm spending too much time talking and giving and not enough time
asking.
Yeah.
So I was like,
I'm going to show,
I'm going to start showing up on these weekly calls.
And I showed up and Kent was like, holy shit, Gafford's on the call.
No doubt. And I was like, here, I'm like, dude, I'm spinning up a wholesale operation right now.
Yeah. How are you? I don't think about it. Fucking love that. I've never done it. We're
doing it for a different, I mean, obviously it's something that I still think as a realtor,
it's the smartest way to sell your house on the open market and get the most money.
But there are a lot of people that don't. And if you're not going to do it and you're
not going to go that route, then obviously we want to provide that solution for you as well.
So we're spinning up a direct to consumer, which also should lead to not just acquisitions,
but also to listings on the backend. But I just don't necessarily, I don't necessarily,
when I say a wholesale operation, we're just trying to get a BATS for acquisition, right? I'm trying to get a BATS for properties
we hold. That's what I want. You have exits, you list it, you, I got it.
We just want to, I want to hold as much as we can going forward, but I'm spinning this up.
I've never had an acquisition guy. I've never had a disposition person. I've never had,
I don't have any of that stuff. So I made a large investment in something that somebody
from our group that does very well made a recommendation as far as how to market okay i've done that good that's good but i'm
gonna have to kind of build the rest of this on the fly and i realized i don't really ask anybody
how to do this yeah i just figured because i'm around it and i know it i'll get it from osmosis
here's the power of this room and hopefully these listeners are still listening to us
yeah no they are yeah they're so they're still thinking about the look that's it but that's but
they're still listening you're listening but now They're still thinking about the look. That's it. But that's, but there's, there's still listening. You're listening, but now there's something about
dude, when I ran into dude back in 1998, when I ran into that dude at that Def Leppard concert
with that girl, he definitely gave me the look. He used to bang my girl. Yeah. That's what I'm
thinking right now. Anyway. So here's why you are, you need to invest in yourself, be in those rooms.
This is how John and I got. So I run a coaching business to teach individuals how to do exactly
what you're looking for. Why that's important is because you are in the room and made the
investment. You just tell whoever you want on your team to plug in and I got you. I love that.
And that's why you invest is so you can get to the table with people that can help you further
down the road, which is epitomized everything we're just talking about, right? So because
John invested in himself and I invested in myself and we're sitting at the tables together,
now I can dive into him and give into him an offer for free, no further cost to his team that he's
building. And he will be doing the same thing with a couple of different things that I'm doing.
And it's because we made the investment. We bet on ourselves. We bought our ticket to the table.
That table provides dividends. Here's the key to all this. We just don ourselves. We bought our ticket to the table. That table provides
dividends. Here's the key to all this. We just don't know when and how and where. When I first
met you and the three of us, your wife, myself, we're all going out and we're having a couple
cocktails and we are laughing a lot that night. Check the box, man. Check the box.
Did I know there was, this was going to happen, this transaction? No, but I just know,
hey, good people are at the right table for the right reasons. And something somewhere comes around. You just don't know when.
And for those of you out there listening to this, trying to escape the drift as we're talking about,
one thing I highly encourage you to do is A, bet on yourself, cut the check, get around John,
get around myself or whoever that person is, do it. But then don't have an expectation of when
you're going to see any type of result.
Just get to the table, show up to your point.
You're like, I made a big investment to be in this room.
I might as well just start showing up to these calls.
Because of that, we're talking about it now.
And now I'm giving you essentially a $30,000 invite
to come into my world, whoever that is,
because I know it's not gonna be you.
You just say, Colby, give so and so the link to these calls,
help him get his thing going, right? So just realize that don't have an expectation of the result you're trying to
achieve out of the gate. Well, no, no, a hundred percent, but I'm going to take it one step
further. You can quantify something with these, with these investments in these groups and mass
relationships, you can quantify the effort you put in. That's right. So like, that's why,
like I can't, I don't know where it's going to go.
And I don't want to get out of different things,
but I know that me not being on those calls every week was foolish. Yeah.
Silly.
I know that me not asking for help in that room for things that people do in
their sleep is foolish.
Just like you guys call me and ask me a title question.
Like I can do that in my sleep. I know the answer to that.
And that's the point of those rooms.
And I think that part of that is just trying to find your footing in the group.
And part of that also is ego.
You know, of course, you know, ego is not your ego.
You never want to be, you know, people are so terrified to be seen as the guy that doesn't
know what's going on or the guy that does it.
Like, how do you like, how do you not know that?
When again, it gets back to that.
Nobody gives a shit. No one does. Nobody's even thinking about it. They're
like, oh, you've never done that. Great. Blah, blah, blah, blah, blah, blah, blah, blah, blah,
whatever. Here, here's the answer. Nobody cares. So if you're, again, if you're listening to this,
man, if you're scared to ask somebody that already knows, because you think they're going to be
somehow judge you because you don't know, guess what? They didn't know at some point either.
That's right. They got it from somebody else.
And when John comes to me and says,
I've never built a wholesale business,
there was not a judgment that went through my head
about Jesus, John, what a dummy.
How have you not done that?
Right?
It would be me going to you and saying,
hey, I want to build a luxury real estate brokerage.
You wouldn't be like, Colby,
what the fuck's wrong with you, bro?
You don't know?
Yeah.
Yeah.
So just guys, I think people think,
and that plays into the judgment of others, right? Take your ego out of this. No one's judging,
not at this level. Not when you come to me or John or anyone at this level, I'm not judging you because we got help to get to where we're at and we will get further help. John's not done. I'm not
done. We will continue to get help to get further along in the same way. The listener should be
getting help to get to where they want to go, to escape the drift, to get further along in the same way the listener should be getting help to get to where they want to go to escape the drift to get their first business started or whatever it may be for
that individual to get around the people that have done it before i mean that's really the key
and then be patient in the grind i mean you didn't just come into real estate after you were a
bartender and go make 10 million dollars your first year now you've done very well over time
did a lot of other stuff first Did a lot of other stuff first.
That's right.
A lot of other stuff.
But it works out over time.
And that's, you know, I'm big on the zero to one.
Just go get the thing started.
Just go take the leap.
What's funny is we were watching,
my kid, for whatever reason, they got interested.
I think it was we just went to New York.
So my kids, I know we're talking a lot about The Apprentice or whatever,
but then my kids were like,
can we watch like an episode of The Apprent were on just because it was in new york city
because when we're walking around i was like we live there there this is what this was like yeah
and uh as we're watching it two things were funny they're like number one my southern accent they
thought was hilarious um they were because i had a very pronounced north florida southern accent
was the apprentice always in new york yeah always always from New York. They did one episode in LA.
I think they did one season filmed in LA.
I think I only watched one season and it was in New York.
I just don't remember if it was your season.
Yeah.
But the funny, the funny thing was that we're watching it.
They're like, you know, it has your name.
It says what you do.
And it said technology firm owner.
My kids were like technology firm owner.
I go, yeah.
Cause when I was on the show, that's what I was doing.
And they were like, what do you know about technology firm owner. I go, yeah. Cause when I was on the show, that's what I was doing. And they were like, what do you know about tech, the modern technology firm? And I go,
guys, I know how to run businesses. Yeah. You know, I was essentially the CEO of that company.
I'm like, I know how businesses work. I don't care what business it is. That's right. I know
how to run it. Like I might not know how to do whatever the business does, but I know how to run
the business. And they were just, I could, my son was just so shocked that you could do anything if you knew how to do that. And it was
like, wow. So I thought that was a funny moment for, for, for that aspect. Yeah. So mentors and
coaches, Kent's one of mine, obviously, you know that very well, just to kind of get back to it
and make sure I answer. And I've had a lot, I've paid a play since, like I told you, my first coach was 25 grand when I was broke and I've invested in plenty
of masterminds. As you mentioned, we're a part of boardroom. I've been in a lot of different,
I'm still in three, three current masterminds right now. But yeah, I mean, the beginning of
2023 last year, I cut a massive six figure check for someone who no one would know the person's
name, but he was just an expert at being able to grow the marketing side of what I needed.
Got a six figure check for his year, but he gave me an eight X multiple. Yeah. I mean,
yeah, it's a big risk, but if you are pretty sure this guy knows what I don't know,
and he's done it before I'm cutting the check. And so it's just every year, it's just, it's an
investment one way or another. I'm never not going to be masterminds. I'm never not going to cut the check
to be at the table. Yeah. I've had a lot. I think that's, it's funny though. You talk about coaching
programs and this and that. I think it's so, there's so many of them now and there's so many,
there's so many guys and there's some gals that are really good at digital marketing.
And because they're good at digital marketing, they present themselves as experts in a lot of
shit that they're probably not because they're good at selling courses, not doing what the
course teaches. And so what advice would you give to somebody listening to this on how to vet
an online guru? How do you, how do you vet your guru?
Man? I mean, in the real estate space, it's a little bit easier. Like just show me a couple
of deals you bought before you tell me you're going to help me buy a bunch of deals. Right?
Like, so like even in my social media, I'll post a deal I done, or I'll post the HUD or I'll give
the case study. Like you're guys like, you don't have to ask me, I'll just offer it in different
verticals. Shoot. I mean, that's a great question. Well, there's certain verticals that you don't have to ask me, I'll just offer it in different verticals. Shoot. I mean,
that's a great question. Well, there's certain verticals that I don't think you should ever
buy a course in from a guru. For example, if anybody's ever trying to, how to, how to trade
Forex, that's bullshit. If anybody ever asked you for money to invest in their Forex trading,
that's bullshit. If they were good at trading currency, they wouldn't need your money. That's
right. They would just be trading. If anybody ever says, I want you to buy my, invest in my stock trading
course, we're going to teach you like, dude, people that are really good at that. Yeah.
Don't need your money. That's right. They don't need it. Now, real estate investing,
I do find to be different for this one major reason, because people in most cases in that space that teach
real estate investing do have some verticals that can participate in the profits. Oh, I lost the TV.
They can participate in the profits. Oh, what happened there? Weird. Lost the TV. Oh, sorry.
YouTube wouldn't matter. I kind of like the red behind me now. It makes me look
ominous. But they can participate in the profits over and above what you do. So they can teach you
how to do a deal and then you can bring some portion of the transaction back to them. You
look at what Pace has done with the Gator lending side. You look at-
I do it all the time.
All the transactional money that can be made within that process.
A hundred percent. And there's different verticals. And so what I always tell my
community and teach my community, I'm going to show you how to find the deal.
I'll even buy it from you. So now not only, I just gave one of my members a $33,000 assignment fee,
dude. I mean, I don't care how much they make. I will teach you how to find the
deal. And then I will go buy the deal from you. So you are earning and you are learning and you're
functionally doing the entire business because I showed you what to do. You sold it. I bought it.
Yeah. And they're wholesale specific. He made 33 G's and I called him as I'm signing the HUD
because I didn't know. I was like, I'm buying your deal. Awesome. Some people make three grand,
some people make five. He made 33. See, that's legit. See that. And I'm signing the HUD. Cause I didn't know. I was like, Oh, I'm buying your deal. Awesome. Some people make three grand. Some people make five. He made 33.
Well, see, that's legit. See that. And I'm like, you motherfucker. Hell yeah. I'm excited for him,
dude. I'm not trying to whittle his, like make as much money off me. I don't care. Cause it
fits my buy box. As long as it fits there. See, again, that's why I like somebody like you.
They're like, I think that's a great thing. If you're going to deal with a real estate,
if you're going to deal with a real estate coach, that's teaching you how to invest.
Yeah. A great question is other than the money that I'm paying you to teach me how to do this,
how are you going to profit from the deals that I do? Totally. And I think if they don't have an
answer to that, if the answer is no, no, no, I'm not looking to profit off of you. I'm just wanting,
I make my money in volume of selling these courses and I'm just trying to help you.
They're probably full of shit. But if they're like, look, I'm going to teach you to wholesale
because I'm building a giant Salesforce to go out and help us grow our corporate portfolio.
Because we want to add as many properties as we can. We want to pay you to do it,
but I can't do it unless I teach you. And don't, don't, I would tell you,
don't hire someone. So real estate's a little unique in the sense of like, someone might only focus on commercial
properties. So don't buy a wholesaling course from the person that's focusing on commercial
properties, right? Like if someone's focusing on how to build a wholesale company, come to me,
I'll help you get your first deal because I can show you how to do it. And then I'll buy it from
you. Yeah. And then you can make five grand, 30 grand. I don't care how much you make. Yeah. I
mean, the reason they're doing what they're doing, like it's, I'll buy it from you. Yeah. And then you can make five grand, 30 grand. I don't care how much you make. Yeah. I mean, the reason they're doing what they're
doing, like it's, it should make sense to you. Like there should be a real reason while they're
taking time out of their life. If they're so good at making money to teach you how to do it.
And it can't just be because they want the, the, the 1995 course they're going to sell you.
Yeah. I want to build. So I tell everyone that get around me, if they can get on the phone with me or in a room, I'm saying, I want to develop business partners.
That's why I do. So if I can teach John, his team had to go crush it in the wholesale business,
we will become partners in one way or another, whether we buy the deal from them, whether we
partner on a bigger deal that may be now, John, you have money, but in most people's lives,
they don't, Hey, you bring the deal. We can partner on this deal. You can get equity ownership. I just told one of my members,
we're doing a 32 door apartment. Hey, if you want to just get equity ownership and not assign it to
me, I'll bring you on the equity side and ownership of this 32 door apartment. If you want to do that,
or you can wholesale it to me. I don't care either way. Right? Like I want partners in this
long-term game, right? The storage facility that I bought,
one of the investors that came into it used to be a one-on-one private client of mine,
right? Well, now we are owners of this storage facility.
Right. You're creating an army of people to go out and find deals that you guys can participate
in. And everyone's winning.
Everybody wins. See, that makes sense. That's what you want to look for when you do this,
which I dig that. I dig that. Because so many people, bro, there's so many scams out there and all they're doing is recycling
the same information, which you can find on YouTube. You know, there's all these YouTube
university peoples, but even that, I mean, dude, I showed you something today. Like, like for
example, Justin and I were talking about books cause I have a book coming out very soon. And
this is not the book I'm talking about. I was just playing with something and I wanted to show him this, but I have a, I have a training
course and I know I don't sell it. Don't hit me up in the DMs and ask me, this is for our agents
at my real estate company that they go through it. And it's kind of a 45 day bootcamp that they
go through called the climb. And what I did was just, just to see how hard it would be to do this
was every day there's videos it's done.
It's an evergreen deal. It doesn't take a lot of time for me. There's a once a week meeting,
whatever, but I took all of the videos and I went into YouTube. And if you didn't know this
in the under settings, you can grab a transcription of every YouTube video, copy the, copy what I said
in the video, paste it into chat GBT and said, write me a chapter of a, of a training book and using what I said in this video.
And I, I took those 45 videos and spit out a book at a chat GBT and about 45 minutes.
I mean, it's crazy. So if I can do that with my own stuff, what's to prevent anybody. Now,
luckily this stuff, you can't find it because it's hidden on YouTube. I don't have this out
for public knowledge because it is just for people.
But think about that.
I could literally just go to your channel, start ripping your stuff down,
bang out a training course for video off of your videos, Justin.
Then all I got to do is, all I got to do is be a good video market,
be a good media buyer through Facebook.
And all of a sudden it's, bye John. Like I just, you guys just heard me say, he's going to help me spin up a wholesaling course through facebook and all of a sudden it's bye john like i just you
guys just heard me say he's gonna help me spin up a wholesaling course i don't i don't know anything
about it he's gonna help me do it i'm not a course but an actual business but i could literally in
about 45 minutes spin up a john gafford's wholesaling course because my based on his
videos that's right from youtube isn't that crazy dude that is the world we live in it's gonna get
worse it's gonna get darker that's the world we live in. It's going to get worse. It's going to get darker. That's the world we live in. It's going to be all. And you better
know your guru before you write that check, man. You better know who they are and you better
understand who they are. I think you need to be indoctrinated to the person, right? So you need
to be following that person for a while. No, I can trust someone who reaches out to you.
And because you clicked on one random ad or whatever,
and you have not been like eyeball deep into all their content.
You better know, like, and trust buddy.
And then I'll say fine.
And even if they're just good at putting out content, fine, but at least know, like, and
trust them.
Right?
Like I, so every week I go live to my community just for this one thing.
I want them to be indoctrinated for that time when it
is right. I want them to come to me because I know I'm the best to deliver what I need to deliver
for them to get them their first deal or second deal or go from starting into a business. Yeah.
But I do that with intention so that I know that indoctrination will come along.
Yep. Right. And then they'll say, you know what, Justin is a guy. I just had this happen last week. I can't make this up. Um, an AI bot in my system started a conversation with a prospect, um,
that bot because of how it works. I said, Hey, if we're going to try a bot,
I want to be the person that actually talks to him. It's not going to my sales team.
Sure. So this guy gets on the phone with me personally. It's like, Holy shit. It's not one
of your sales guys. This is really you. I'm like, yeah, bro.
I told you I was going to talk to you.
He's like, dude, I respect the shit out of that.
I've had everyone's team has talked to me.
You're the only dude.
Right.
And he says, listen.
So I talked to him for 45 minutes.
Great dude.
Expecting a baby.
He's like, dude, I'm like 99% there, but I don't really know you that well.
Let me do a deep dive
give me a couple days brother all good totally get it right because i genuinely believe in that
yeah like um i was like i just don't want to have this thing out there floating like can we have a
day like i don't care if it's the end of the week just tell me yeah he's like bro before the week's
over i'll let you know five in the morning or. I get a text from this guy. I went
into a rabbit hole with your shit. I'm so fucking bought in on you. I'm all in. Call me in the
morning. Take my credit card. I've spent six hours watching your shit. Right. But it's because I have
that much content out there that he just got bought in because he went down a rabbit hole of
watching me. And this guy literally enrolled that morning. He's like, here's my credit card paying full.
I'm in, right?
Three days later, he gives birth to his child.
His wife gives birth to his newborn child.
But it goes back to this is he knew me enough.
He liked me enough.
He trusted me enough.
He texts me today saying it was the best thing he's ever done besides his kids.
And his wife is joining this program Cause he's like the first six videos
I watched of yours have been life-changing already. And I'm at home with a brand newborn
infant little baby. I'm going to need to know what six of those are so I can rip it down
for my training course that I'm going to produce with chat GBT. So, but that's it. No, like,
and trust. That's how you got to do it. So, so monitor the people. I mean, I don't have the
best answer for that, but like just monitor the people. Cool. Well, dude, if they want to find you, how do they find more Justin?
How do they find you?
The Justin Colby on Instagram.
Okay.
And if you want to jump over to YouTube, justincolby.tv.
I have hundreds of videos.
Yep.
Okay, cool.
You know, I'm going to ask you guys to do something for me too.
Wherever you're watching this, listening to it, the links are there.
Click over and do me a favor.
We had a little misunderstanding, we'll call it with Google, about my YouTube channel.
And it's forcing us to start a new one for the podcast, which is OK.
I don't care.
It's fine.
But go over there.
Check it out.
Give us a like.
Give us a subscribe.
Would be wonderful.
We've got to start boosting that up and getting that moving the right way.
Because, of course, I got some bad marketing advice,
which is why we had a misunderstanding with Google in the first place.
So we're going to do this organically.
John Gafford.
It is.
You can just search for escaping the drift podcast and you'll find it.
So search that,
give it a subscribe,
give it a like.
Well,
Justin,
man,
thank you for coming in.
I appreciate you so much.
Yeah.
I love hanging out with you,
man.
I love our chats and I love looking forward to,
uh,
you have me spin up this wholesale business.
Let's go.
And you at home, if you're listening to this man, remember the currents of life will have you, man. I love our chats and I love looking forward to, uh, you have me spin up this wholesale business. Let's go. And you at home, if you're listening to this man, remember the
currents of life will have you drifting along. Stop drifting, man. Start swimming upstream.
We'll see you next time. What's up everybody. Thanks for joining us for another episode of
escaping the drift. Hope you got a bunch out of it, or at least as much as I did out of it. Anyway, if you want to learn more about the show, you can always go over to escaping the drift hope you got a bunch out of it or at least as much as i did out of it
anyway if you want to learn more about the show you can always go over to escaping the drift.com
you can join our mailing list but do me a favor if you wouldn't mind throw up that five-star
review give us a share do something man we're here for you hopefully you'll be here for us
but anyway in the meantime we will see you at the next episode