Escaping the Drift with John Gafford - Don't be an Askhole! EP 8

Episode Date: September 3, 2021

Learn and burn Entrepreneurship from serial entrepreneur John Gafford and his band of mayhem makers. From stripper poles to the oval office, business lessons are everywhere. This Week:Hurricane Ida Relief PLEASE DONATE TO www.SBPUSA.orgKnowing your valueDon't be an AskholeWhat does it mean to have a purpose driven business?Direct Mail Strategies Colt't top 5 annoying gym practicesWith Chris Connell and Colt Amidan

from the art of the deal to keeping it real live from the simply vegas studios it's the power move with john gafford well well well not canceled yet gentlemen we are trying our best it's yep it's always a surprise there's not people with you know signs picketing out front every time i come to work every single day. It's a little surprising to me. I feel like I've been doing a good job of smoothing over cult messages. You know what?

You have been bailing us out left and right with the cult issue, as we'll just call it. The ongoing quote-unquote cult issue. There's going to be a book made of all my brilliance. Called The Cult Issue. It's going to have nothing to do with the kentucky derby nothing nothing to do with it well welcome back to the power move everybody i'm john gafford with me as always liquored up middle of the day actually now drinking chai oh he didn't get chai tea latte he's got caramel black coffee or whatever it is

colt ambadon sober up and chris connell esquire nice to be Nice to be here. I'm not doing the fan, fan, fan noise. I'm already over it. Again, we're looking for a new noise for the power move. If you have something you think, I mean your best Boston accent, that's a power move. Boston accent, best, you know. Whatever it is.

Whatever it is. Thick, though. Make sure you have it. I mean, it could be an old lady screaming, that's a power move. Whatever you want it to be. Don't be South African. Where's the beef?

Where's the beef lady? Where's the beef lady? Don't be South move. Whatever you want to say. Where's the beef? As long as it's like, where's the beef? Where's the beef lady? She's South Africa. Whatever, whatever, whatever. Why not South African? Cause it makes me think. Hey, buddy. Hey, buddy.

It's a better move. Hey, buddy. It is. No, whatever, whatever you want. Send it in. We're going to try them out. We'll see what we're working with. And yeah, we'll go until we find something.

But this week on the power move, talk about a couple of things. Man. First of all, hurricane Idada we're going to talk about. I want to talk about direct mail strategy. I want to talk about what a purpose-driven business means to you, how to run a purpose-driven business. And I want to talk about imposter syndrome.

So there's a lot of things we're going to get to. First of all, Hurricane Ida, man, not good for everybody down in the Bayou State right now. Lots of stuff that's not going well um and uh if you can you know i'm actually not going to come out and say exactly who to give to yet we owe you know when we katrina hit we did a fundraiser for them um i'm sure there'll be some people that need money uh there's cajun army that actually was going out saving some people there's red cross i'm not going to say to to give money to just yet. I'm going to reserve that to where I can see,

from my friends in Louisiana, where the most bang for the buck is. A lot of you probably don't know this. Louisiana is like my second home. I'm in a Mardi Gras crew. So is my wife. We spend a tremendous amount of time there. We have more friends in Louisiana than I can even count. I have some great clients in Louisiana. It's really like my second home it's a wonderful place it's a wonderful wonderful place i love it so much and um anything we can do to try to help that we will and we'll be doing a fundraiser here with simply vegas and open up to all agents because we just want to raise as much money as we can to help those people out but yeah you know i hate i'm over you know i'm over thoughts and prayers i'm not going to say thoughts and prayers to my friends in Louisiana.

I'm not. I'm going to send them some money. I'm actually going to do something and take some action. I think if I'm a politician, don't say thoughts and prayers anymore. Give me some action. Stop with the thoughts and prayers. I just want to hear what you're going to do. I'm over thoughts and prayers.

I want action. So I'm not saying thoughts and prayers to folks in Louisiana. I'm saying I'm going to figure out how to raise some money, send it to the people that are going to get it into the hands of the people that need it the most, and I'm going to do it this week. So that's what I'm saying. Do you remember when I was making you all watch the Anthony Jeselnik thoughts and prayers?

That's who you see your friends are. That's who you see. That's who you find out who your friends are. Who your friends are. You watch Anthony Jeselnik. He's got this great line in that whole thing where he goes, when you say thoughts and prayers, you're being disingenuous. You're not giving any of your time money energy whatever no all you're saying is

don't forget about me yeah forget that i'm sad too yeah don't forget i'm sad too exactly a lot of horrible things going on yeah but god forbid you forget about my presence on social media because thoughts and prayers mean nothing yeah you want to post something about hurricane ida and the folks that are affected down in the Bayou State, post your receipt for whatever donation you made to wherever they're going. I mean, my buddies in Beth and Ezra through the Ezra Foundation do such a great job.

Last time there was a hurricane down there, we sent them money because, I mean, they were getting it into the hands of people that needed it. And that's probably where it will go again. But yeah, more details on that to come as we go along. But as I'm sitting here, I'm going to do something. You guys, I don't know if you'll be able to hear it, Stu. I don't know if you can turn the TV up a little bit, but I got this dude on my social media that just hit me up and I want him to ask this question. I'm going to try to call him and I don't know if you

guys will be able to hear this or not. We're going to give it a whirl and see if you can hear it. I think you probably can, but I'm going to call him through the board and see if we can get him to answer. Is it like turning into Love Live? It is, dude. I get nervous to hit any dude in my view. I think it's there. Hang on, Juan. How are you, man? Hang on a second. Juan, are you there? Hey, how's it going, John? Yeah, I can hear you, dude. I don't know if the rest of the guys can hear him or not.

I don't know if you can. I've got to put the headphones on. So we're talking a little bit about imposter syndrome here on the podcast, and you asked a question to us, and you want to read the question? Read it back word for word, So we're talking a little bit about imposter syndrome here on the podcast. And you asked a question to us. And you want to read the question? Read it backward for a word which you wrote. So pretty much, let me see.

I'm driving, so I'll try to read it. Then I'll read it. You keep driving. I'll read it to you. Okay. All right. It says, John, I hope you're having a wonderful day. Question, I have a deal right before me that would literally be life-changing.

I find myself almost not motivated to press forward on it. Am I burnt out? Am I afraid to take it up another level? Have you ever had this feeling? Absolutely. Oh, my God. I have that feeling constantly. When something comes that almost is too good to be true, you do feel like a bit of that imposter syndrome. And it's because when you're self-aware as a human being, sometimes you should have a bit of doubt in the mind.

Hey, I got to be prepared for this, right? It's just a pause. It's a natural response to anything that's good or bad. You know what I always think about moments like this? I think about the Doors movie. I don't even know if jim morrison ever naturally said it but when he said like i have the soul of a i have the heart of a poet but with the soul of a clown destined to screw up at the most opportune moments sure you know yeah it's like i think we're all a little bit pre-programmed

to self-sabotage ourself dude i think i don't think that's i don't think that's unique to you man i i think it's there so you know i think too what you need to do is you need to figure out why you why we why you do the things you do man like what's your big why in life what is it what is it family right family i mean obviously i came from nothing right and i was at you know party kids were junior college right i wasn't supposed to go nowhere you know before that i had my time and then i did it you know i proved everybody wrong so you know, before that I had my test and then I did it, you know, I proved everybody wrong. So, you know, here I am fast forward. I have a wonderful wife. We have five kids, you know, uh, and obviously I've always been pretty competitive, right.

But I've always wanted to prove that I could have a little bit more, right. Do a little bit more. Uh, well, well let's, well, let's, let's, let's do it the easy way, man. Let's put a dollar figure. You don't even need to tell me what the opportunity is. Just what's the dollar figure that it turns into? What does it turn into for you dollar wise? Uh what does this turn into obviously you know uh big probably i mean it's over 70 mil right multifamily um been playing it with it for a while 70 okay and what and what could you do with that money that would positively impact your kids lives

forget about you, dude. Don't buy one thing for yourself. What would you do with that money that would positively impact your children? That's it. I mean, for me right now, I think what I'm thinking is their future, right? College. We have five kids, right? It's pricey.

Obviously, you know, they're all into sports, right? Maybe get additional coaching, you know, some additional trips, right? We want them to see the world. uh trips right we want them to see the world you know we want to see the world uh we have plans right obviously covid shut all that down i think for everybody in the world uh but you know we want to get them out right we were from uh well let me ask you this if they saw the world how would that impact them as human beings what would that do for them you know for me i i think it would it would allow them to kind of open up that mind right and think man there's there's more in the world to you know central valley california right like there's more things out there that i want to see which which would uh you know kind of motivate them to achieve different things in their life

right like i want to get education yeah i want to go different things in their life, right? Like, I want to get education. I want to go to college in Oklahoma, right? And then travel the world and get a job that helps me do that, right? So that's what I want them to see. You know, with us, we're country folks. I hear we're, you know, in a small town, but, you know, I looked at life, the world made in life, right? And I still want to explore more.

But then I was like, man, why didn't I see this when I was a kid? Well, you know, unfortunately, my parents weren't able to provide that for me, right? But obviously, we always want to take it a step above what we had, right? So that's why I want them to explore. I want them to see. I want that to motivate them to explore the world before, you know, they get married, right? You think that would make them better human beings if that happened i think so is is there any better goal for anything than to make your kids better

human beings i mean is there any better what is there any better goal in life than to try to make your kids better human beings i mean as a ap watcher nathan martin vanquish is that i mean no great that's vanquish is pretty strong. I mean, right, no. But yeah. Oh, really? But if you can't find anything that you want, man, if your life is set, if you're like, I am happy where I am. We did a whole talk about this last week about success and what your definition of success was, and it's different for everyone based in your life. And if you find that you are comfortable in life, you are comfortable, and that's where

most people stop taking risks is when they achieve a level of comfort. What's going to push you through to be able to or want to take that risk to the next level is going to be goal transference, which is being stop doing shit for you, man. Start doing it for your kids. Look at how the money you make

is going to positively impact them and it will then re-motivate you to do that because it's weird what we do for our kids as parents i mean colt's daughter's a serial killer and uh you know he's there's that i'm saving up for her uh lawyer fees her quinceanera but no i think it's gonna be a jail how much is a quinceanera jail oh like 20 30 grand but in this in the you know slammer, I agree with John and everything. And risk, there's different risk. And you just need to make calculated risk.

And I think everybody, just like Chris said, doubts a little bit. My business partner and I, I've been doing it for 18 years. He's been doing commercial real estate for 24 years. He just made this comment like three weeks ago, like, God, do we know what we're truly doing still? You know, and it's, you've got people that have been doing this a total of 40 something years uh doubting themselves always yeah i talk about that with the dunning-kruger all the time the dunning-kruger effect the the more you become an expert the more you're going to have self-doubt

down that valley of despair and that's kind of where you at least know that you're a self-aware human being now um right you know that that's that's the beauty of it is if you can reflect on it, it means you're not a psychopath. You know, if you're the guy that just walks in and just starts shooting and then thinks about it later why you did it, you know, those are the people that go broke. They're also the people that become wildly successful, but they also go broke. If you take really strong measured calculated risks and you understand your tolerance and you've gone through your whys, as John john was saying and you figure it out and you want your kids to kind of go see the world that's kind of why we get out of bed in the morning yeah try to make the next generation a little better than we had it and we had it you know that's it forward to the point where your kids you know give your kids those opportunities yeah you know but on the same side of that

spectrum though you've also got to calculate the risk what's the downside of this if it goes south what's your downside one well i'm one of those people that i think people you should take risks in business your personal life uh john and i were talking we were all talking about this you know a couple weeks ago where you know how how old are you you know if you're 35 40 i mean swing for the fences you did it before you can do it again it's really not that difficult right if you're 65 you know know, buy fixed incomes, buy Muni box. You're a little bit more conservative.

If you have time and you have the will and it's not going to, you know, that 12 months of, you know, is your kids going to eat for a year? Gamble on yourself in business. Always. That help you, brother? Yeah, that helps, man.

That's awesome. All right, man. To your point, too, the last thing is the only thing you can spend money on that makes you wealthier is travel. Yeah, right. I'm really glad

that that's your guys' motivation because I've never met a well-traveled racist. I've never met a really well-traveled person that doesn't understand the value of others' culture and those people

end up being more successful because they are open-minded and can see past their own tunnel vision. Wow. Amen. Right. And you don't hear the deal. That's a power move. That's a power move, successful because they are open-minded and can see past their own tunnel vision boy man you guys are awesome thank you so much yeah i was just like you know the point i woke up i was like i gotta i gotta message somebody so i i thought john was the first guy that popped into my head oh that's it i appreciate you guys man you bet man thank you good luck see you man well that was cool man i kind of like the head. Oh, that's it, man. I appreciate you guys, man. You bet, man. Thank you. Good luck. See you, man.

Well, that was cool, man. I kind of like the collar. That was great. That's a cool deal. I think that should be a regular. If you would like to have your question answered on the Power Move, just reach out to me on social media, man. I'm happy to put you on.

It was no problem. He literally hit me through Facebook, and it was just a really good pointed question that I thought was great. But I think something interesting that was brought up there. Go ahead. You had a really good point on social media the other day what was that um when you were younger you wanted to be the smartest guy in the room and you failed to use the opportunity to ask questions yeah that was what he was just doing right there was reaching

out there yeah for those of you that didn't see what chris is talking about i made a i made a post on social media that said my biggest regret for my youth and they always do those if you could go back and tell your 20 year old self something what would it be you know if you always have to see this post and for me it was literally just i test constantly it was it was so my self-worth was kind of wrapped up in being that smartest guy in the room and if i was around smarter people rather than take the opportunity and And I was actually around some fairly smart people through my life, taking the opportunity and saying, yo, teach me, impart some wisdom on me, help me get up to the next level.

I was like, let me fake it and act like I'm already kind of where you're at or fake it and kind of act like I already know the things that you know. And I spent so much time doing that, I literally probably would have accelerated my success by a decade had I just started being around all of the people there a great example that you

know the for the first agents we had here Chuck it's the first guys we had here was a number one agent the company last year is huge on YouTube you know when he first was here was coming up as an agent I mean I I was his first broker a year I was in his first broker but he came to work at Keller Williams when he was doing that company and then he transferred here when we moved here. But he was always like every day would come in and say, teach me something. Teach me something. Teach me something.

Teach me something. And it was this thirst that he had for knowledge which has propelled him to, I mean, he's a seven-figure earner just on commissions. I mean, he's banging down a million five a year probably on commissions. And it's because he spent 10 years to every it wasn't just me to everybody he could get near saying teach me something teach me something and i think he's still to this day he does that if you're the smartest guy in the room you're in the wrong room wrong room yeah it's funny because you're look how successful you are now right you're very successful let's look at it let's look at your success right no but you are let's celebrate yeah your success john no but the last

two years how many masterminds you jumped into like most people would take off at that time trying to absorb more and more you know knowledge where you're at in your point of life and it's funny because you the higher you go the more you're wanting to learn and i think that's what a lot of people don't do or don't see. Well, and it's like the more money you make, you can just invest in the next room. One of the masterminds that I'm in is 30K to be in. I'll probably be in one next year.

It's 100K a year to be in. That's for the year. But every one of those masterminds that you join, if it's a real one, you know, there's certain people out there looking to steal your money, but these guys all said like, look, at the end of the year, if you don't feel like you've gotten your value out of it, then I will give you, we'll give you as much as you need till you feel like you've gotten your value. I mean, even the $30,000 I invested in the one that I'm in now, I got that. The reason I invested in it is I went to a dinner to like prospective members of this group and literally sitting at a table

i got a tip from a guy that was open there was a opening manufacturing plants in texas about texas grants for new business that essentially financed some of our texas businesses we were getting to open and it was worth more than thirty thousand dollars i'm like if i just got that tip sitting at this table with this dude, then what am I going to get when I really delve into this? And it's been amazing. I mean, it really has been. I'm going to say, you know, one of the things that comes up,

and I think this guy had the same problem that was just on the call, is not understanding his self-worth, not understanding the value. It goes hand in hand with kind of imposter syndrome. And like, I'll tell you a story today about how important it is to know your self-value. I got a call from a think tank, quote unquote, consultancy, which I do sometimes because they look for large brokers to help them with a project where they want to pay you to consult with their client and give them advice or guidelines about the psyche of the business or which way we think the business is going or whatever it is. And they called me and, you know, asked me a handful of questions and they were referred to me by another guy, by another broker in town.

That's a good friend of mine said, you should call him as well. Cause he did it. And I answered the question. The guy goes, okay, that's great. And I'm like, okay, so would you be free like this Friday to talk to our client and i said yeah i can probably make some time between you know 12 and 3 i'll give you an hour if like we can do that and like okay i'm like well what's in it for me on this and they're like well you know we're gonna pay you a hundred dollars for the hour and i said i won't be there like there's no chance and then she's like well what's it going to take to keep there for an hour i said you know i won't talk to anybody like this for an hour i said look time is the only commodity won't talk to anybody like this for an hour. I said,

look, time is the only commodity I can't get back. So I value it more than most things. So here's my number. And it was kind of like a little bit of a sign. I'm like, we don't, I'm fine if we don't do this.

And she's like, no, no, no. You know, because it's your first time with us, would it be okay if we met somewhere in the middle? And I was like,

no, it wouldn't. I don't, you called me. I didn't call you. I didn't fill out a job application to get this. Like if you want my, you know,

cause what you're missing is you're not paying me for the hour. You're paying me for the 15. You're paying me for the 15 years that it took to make you want to talk to me for an hour. That's what you're paying for. And I think that's something that people lose sight of so much is not understanding how to value themselves properly. Well, I unfortunately am in a job sometimes in my cases that aren't real estate, you know, commission based or personal injury where we have the opportunity to do it on contingency.

My hourly billing, I do know what it's worth because, you know, it's one of those weird things when you're an hour, an hour biller. You know, you are at least reminded of, Hey, you know, this is what this is worth. And your client will let you know, and opposing counsel will let you know if you move for a fees and costs and, you know, their other side. So I'm kind of in a weird position, but how many people sit down and actually calculate the time they spend on stuff? I tell this to my wife all the time for the stuff she sometimes does and gets paid hourly for. I'm like, what? Think about is that.

Do you think that you've. Do you think that the value that you're being paid for those hours is worth what you do? No. No. Well, I think with real estate, this happens every day. And people go to get listings when they're sitting there and they're valuing themselves by the commission rate that they offer. 100%. And, you know, when we did an objection handling class not too long ago,

everybody we were talking about was how do you handle when they want to talk about your commissions or get your commissions lower? That's all I want to talk about. And my response was, if you've done such a poor job presenting your value and explaining why an experience with you is different and better than it is with somebody else, then you deserve to be on the sale rack. You should be on the sale rack. And I don't think people, I think people, especially in the newer, uh, when you're new to an industry, you're chasing a paycheck so bad that you devalue yourself so much that, you know, I had a guy go, I need an hour. What do you need for it? To figure out how to close this real estate deal.

All right. I go, $1,000 for consulting. You get one hour. That's expensive. Okay, don't use me. Hour later, he calls me. Let's go. That guy, like John said, he didn't get $1,000.

He saved tens of thousands of dollars of what it is, but there's people that say, I'll do it for 50 bucks. Like, why are you wasting your time? You don't have value in yourself. And that's the biggest thing new people do. And what's worse is in case you haven't figured it out, the world has become a very connected place. And as my dad just say, you can't get a little bit pregnant. Um, once you start such things as halfway yeah once you become a whore you're a whore because if you do it for somebody else for this amount everybody you ever do business with that hears about that doesn't expect the same thing and that's your number that's not shaming sex workers that is a general term about this is how we get us not canceled is by me. Yes, exactly. This is not shaming sex work.

702 Connell for all your canceling needs. This is just stating that a whore is not a non-gender specific term. But people that trade their time and morals for things that they... Speaking of your trading time for money. Yeah, no, it is interesting. You know what's funny, John, when you talk about that? You know Lamar Jackson, the quarterback for the Baltimore Ravens? Okay.

He is in a very kind of unique situation because he doesn't have an agent. What? His mom's his agent. Come on. Lamar Jackson's mom's an agent. And how much was Patrick Mahomes' last contract for? Oh, God. A gazillion dollars?

I'm not. So 42 million a year. Whatomes' last contract for? Oh, God. Half a billion dollars. A gazillion dollars, yeah. I'm not. So 42 million a year. What did Lamar sign for? So here's the thing, though. Lamar Jackson is one of the only people on earth that may get away with not having an agent because you know what a quarterback is worth. Yeah, there's a market for it.

There's a market for it, and it's been established by Josh Allen and him. And he may be the kind of guy that instead of hiring a sports agent to take 10 of your you know take 10 big off it you know maybe get an attorney right to negotiate your contract for you because here's the market value this is the market i know what you need it to negotiate just read your contract because you know no but there's there's guarantees there's all these things oh that's what i'm saying that's where you know what you're worth you know what you're worth you know what's guaranteed what's you know showing up at ota whatever not to make

this an nfl podcast but the concept is only in various so there's times when people call me and they say hey i'm a you know the agent's too much because uh you know i've got this deal basically done i found my own buyer i did this i've had people call me and say i found my own buyer i have this thing we just need a contract reviewed can you do as an attorney and i go you know it's gonna have to be a flat fee because i'm not going to bill you hourly because you know it's unreasonable for me to take on this liability right oh see that's that's that's what people don't understand yeah a liability it's not just my time i'm taking on your liability now. Anytime someone looks at it.

So I get it, but this is going to be a flat fee. And they'll be like, okay, but I'm not paying a realtor this X amount of percentage. And I go, okay, maybe in your instance you didn't need somebody particularly to go through and find you a buyer and add that value. But if you're sitting there from day one and you don't have any of that already pre-done, then that's a big opportunity to show what value you can create for somebody. Oh God. Speaking of liability. So there's a certain class of real estate asset. There's a certain class out there. And if you own, if you're not this person, I'm sorry, I'm generalizing people based on the things that they buy. But I like to feel that people that are interested in buying downtrodden, super low-income fourplexes

to all be of the same type of mentality. If you desire to be a slumlord, you're a certain type of person. And dealing with you only kind of goes a certain couple of ways. And we have a couple of those people that are just, this is their product that they like to buy, they're buyers. And a couple of our agents deal with these folks. And most of them, for the most part, it's fine. But I got a call this morning from one of our agents who said, hey, look, so my client gave up his earnest money to get an extension on a deal. And now that he's not

performing again, and now they're wanting like $10,000 more for this. I got him to sign a hold harmless to release his earnest money so he can't sue us. But, you know, this. I got him to sign a hold harmless, which releases earnest money, so he can't sue us. So he's not going to sue us. But I go, stop. Because first of all, I don't care what he signed. Anybody that wants to sue somebody can sue somebody. And people in that particular line of business are going to be prone to call attorneys, especially when they lose money. That's what is going to happen. I said, so understand under our contract, the way that reads for our agents is we cover that. We cover the deductible. Like we cover our, you know, a deductible, which is $10,000. We cover it for our agents because there's so many nuisance lawsuits. I'm not going to hold them responsible

for it. But if it's something that's egregious, we make the agent pay it. That's what our contract says in moments that are egregious. And we are the judge and jury of that the agent has to pay it and i said you know how i feel about people that buy buy this product so if they sue us you're going to pay it so you probably need to figure out how to work this out right because so many people think oh well they signed something saying i can't sue me i have a contract i have a contract none of that matters nothing matters in life and law you have a contract that just means that now you do you want someone else to try to interpret what it means that's what you're going to pay for yeah people think that a contract is this thing that means something and i go you have to

understand that a contract are just a bunch of words right now words can have 12 different meanings sometimes it's just slam dunk cut and dry and it becomes actually what we call a rule 11 violation to sue over it if it's an absolute slam dunk you can try to get your attorney's fees right but under the american rule you don't get attorney's fees unless there's a provision in the contract or a couple other ways so a lot of times it's a zero-sum game and with the only people making the sum of the attorneys so you know people will sue you sometimes to try to shake you down oh for sure because they're just trying to yeah yeah. Well, it's, well, again, so many lawsuits that we deal with, we really look at it. What's the cost of, what's the cost of being right. Right. Sure.

And what's the cost to make this go away. And so many companies do that. Cause it doesn't matter. People are going to do whatever they're going to do, which, you know, pretty soon in my next thought, you know, I can't stand, and I mean, can't stand this person. Chili's. Yeah. Chili's. Number one, it's you, buddy. Wait, it's can't stand? And I mean can't stand this person. Chili's. Yeah, Chili's. Number one, it's you, buddy. Wait, it's not Chili's? I'm not done with you, Chili's. I thought it was Chili's.

It's not Chili's. Again, if you'd like to know what happened, Sue, what did Chili's do to John Gafford? You're not going to find anything yet, but one day you will because it'll be settled. Can we make that trend? Why is that not trending? It should be trending by now, but yeah.

So anyway. Who fired Brad's wife? You know what I hate? I hate the ass call. Do you deal with a lot of ass calls? Yeah. in case you don't know what an ass call is this is what an ass call is an ass call is somebody that comes to you and says i need your advice you've been through the exact scenario of what i'm dealing with right now so i need your particular brand of advice to help me through this and then what i'm going to do is I'm going to take that advice you give me and I'm going to do the polar opposite.

Fucking nothing at all. I'm going to be dead stagnant. I'm going to sit and wallow in my own misery or I'm going to do the polar opposite and then I'm going to come back to you and cry to you that my situation has worsened or not gotten better. That's an asshole.

I literally described an asshole in this program very recently. Yeah. I mean, dude, if you want to blow out your mentor, if you want to blow out your mentor like two seconds, do that. Because if people are donating their time and their information to you, now granted, we all have that friend, you know, Cliff Clavin. Oh, well, let me tell you what you need to do about that, even though they have no frame of reference.

That's not what I'm talking about. But if you go to somebody that has built widgets for 40 years and say i have a problem with my widget factory you need to do xyz with your widget and then you go do abc and your widget factory burns to the ground don't go back to him and tell him that just expect him to never help you again just be like i had that just happened to me someone goes hey cold talking about widgets yeah no no for a new generation. Well, but somebody had a building and the family member passed away and they really needed money and they go, well, should we sell it? Or at least I go, you tell me, we just want to sell it. They

call and go, Hey, somebody wants to lease it that we know. And they send me the lease. And I go, absolutely don't do that lease. You are devaluing your property from $1.5 million to $900,000 at best. I said, do you need help? No, no, we won't do the lease then. Calls back a week later. All right, we did the lease. And I go, okay. And they're like, so when you go to show it, just let me know.

And I go, I can't go show it now. Now it's worth, how do you want me to sell a $900,000 building now for $1.5 million? And I gave up the listing. And they kind of got a little upset, but you did the opposite of what I told you to do. For me, it was a situation where I have flipped literally over a hundred homes. I mean, I've flipped a lot of houses in my life and some, some guys in our office said they want to get the flipping business. I grabbed a pretty good deal on a house and the renovation is all going to be just lipstick. They're not doing any, you're not moving walls.

They're not doing any plumbing. They're not doing any of that stuff. It's all cosmetic. So I'm like, okay, go to this place. This is where you need to shop for your flooring. Go here for your countertops. Go here for your account, your cabinets. They'll refer you installers go here for this. And I kind of laid it out to them, everything they needed to do. And then I walk in the office two days ago and they're like shaking their heads and heads and palms. I'm like, what's wrong? They go, well, this contractor gave us a bid for 120 000 i'm like why are you hiring a contractor you're talking about paint what to do and flooring what to do like like right now there are contractors are just giving insane bids because they don't have to do the

work they don't want you to say yes to this number because if you say yes now they have to scramble and find the subs none of this required a contractor. It could have very easily been done just by them. And again, this was something that I literally spent 30 minutes of my life laying this out for them. And then they're smart. Well, never done this before. I'm going to go hire a contractor. It's like, ah!

People need to realize you get pissed off when somebody breaks up with their girl, and they're, well, what should I do? Don't go back with that girl, right? Like, she was horrible for you. They go back. Everybody does that, right? She's a monster. She's a monster.

She's banging everybody else, and they go back. Isn't that the best when your buddy breaks up with this girl, and you're like, oh, she was a whore. We all hate her. And then they're back together like three days later. I banged her a year ago. You don't know it. You would say it like Rodney Davis.

Yeah, she's a whore. But no, people always get mad at that, but they do the same thing in business. Then they go and they don't realize, well, why are you mad at me? It's not that I'm mad. You just stop helping. You just annoy me. You just annoy me to stop helping. You don't respect my time or my opinions.

People do that in business and in life, whatever, because you're comfortable with what you know and you're comfortable. And you think, well, you got it. Because he probably talked to another guy that said, well, you got to get a contractor because I heard this guy didn't have a contractor and he's trade screwed him and whatever. So now I have a little bit of sympathy. You can kind of burn me once.

Yeah. But not burn me twice. Yeah. Oh, boy. All right. We're going to take a quick break. When we come back, we're going to talk about direct mail strategies because I think pretty much every realtor on the planet does it wrong.

We're also going to talk about purpose-driven businesses, something that's near and dear to my heart. And then I'm going to kind of let Colt have control. So, God, who knows what the hell is going to happen. Hey, it's John Gafford. If you want to catch up more and see what we're doing, you can always go to thejohngafford.com. We'll share any links that we've things we talked about on the show,

as well as links to the YouTube where you can watch us live. And if you want to catch up with me on Instagram, you can always follow me at thejohngafford. I'm here. Give me a shout. And we're back again from the break that's again part two of this episode welcome back to the power move i am john gafford of course with me as always again cole tomadon and chris connell esquire chris how are you

man still looking for that power Canadian accent came out on that one. I know it did. I can drop it if you'd like. Yep. Still looking for that power move. So if you've got something that we went with the fam, fam, fam for a while, but it didn't work out. It's got its place. It has its place.

It could be conjunctive. It's and or like a ass and ease. Like an ass and ease clause. It can be and or. It did. It had its place and i think now we're at a point where you know we're in the witching hour stew's gone i'm switching the board so it should you know who knows what's going to happen this is where it gets dark it's where it

gets it gets a little dicey so this is where it starts getting real good it's going to get a little bit dicey because i got i got way too many things that i'm supposed to control but let's talk about cancel culture let's talk about that as we go um as we do that but i did want to talk about this um man i get such a an abundance of bad mail to my house and when i mean bad mail and i mean like uh like cold has bad mails next to him i mean what i'm talking about is actual pieces of mail that people have sent me that are just terrible. I mean, they don't make any sense. They're just, they're just, they don't do anything.

If you are a realtor or a solar person or a, anybody that's sending mail to somebody's house, you might want to listen to this next part because it is going to be important. First of all, you've got to understand what I mean by bad mail. I get stuff all the time. That's just basically, A, completely self-serving. Totally. Look at this house I sold.

Here's pictures of it. This is what it's sold for. That's self-serving. It doesn't do anything. It doesn't tell me why I would want to deal with it. It doesn't do anything else. Now, granted, well, let me back up. There's two types of mail.

If you have a farm, which is a group of people that you consistently send to, including past clients, I don't mind the just solds. Yeah. I don't mind that because you're sending out a a reminding them you're alive yeah it's a great what you're doing yeah it's it's a great reminder to them that you know what you're doing and you're still doing that's branding exactly but if you're sending out to random people that don't know you and you're just carpet bombing different neighborhoods um you got a problem with your marketing and that's marketing

that that's marketing like one of my agents came to me and said hey I'm thinking about sending out this flyer with all like pictures of my happy clients with their smiley faces and like the their key like I just bought my house I'm thinking about sending that out to everybody and I just can't come up with a catchphrase And I'm like me either because it's terrible I wouldn't do it Yeah, no, it's not I saw you if you send me a mailer It has all these people holding up a key and I'd just be like, is that it? Is it a key store?

Yeah. Or is that like that's all your clients? Is that it? So this is what I told her. I said, look, I go, you have a couple of advantages here. Because number one, because Simply Vegas is vertically integrated, we own $175,000 digital printing press. We have a monster printing department here. And we don't have any minimums.

So it's not like one of those things where you have to print off a thousand flyers or something. So I said, if you're sending this, she goes, well, my farm is to Inspirata and to Mountain's Edge and to over here and over here and over there. I go, if you're just sending one blanket message

to all of those people, you're going to lose them. You need to mail something hyper-specific and hyper-targeted to them so they feel like you're talking to them. It's not just a circular that got thrown in the mail. I said, the first thing you need to do is you need to go out and reserve URLs. Here's step number one, kids. Reserve URLs for every neighborhood of what you're sending mail to. Because two reasons.

Number one, it becomes hyper-specific. If I send something to my neighborhood, the URL it sends to is, you know, Roma Hills Specialist. My partner Gavin Ernstone became literally a multimillionaire selling high-end homes because he went out and reserved every URL he could. There's a neighborhood called The Ridges here in Las Vegas. And he went out and reserved everything you could. The Ridges a neighborhood called The Ridges here in Las Vegas, and he went out and reserved everything you could. The Ridges expert, The Ridges specialist, The Ridges everything,

and just had every URL that had to do with that area. That's what all of it was. And every piece that he sent out was linked back to that. Now, if you live in, let's call it Crisville, that's the neighborhood you live in, and you get a- Sounds like the Lorax or something. It does. But you get a piece of mail that says,

I am the Crisville realtor. And if you want to learn more about all of the properties in our neighborhood, current market values, what's going on, go to crisvilleagent.com. That guy gives a shit about where I live. Yeah, does that make more sense to you than it does to just send some blanket message of go to Las Vegas home search?

Of course, of course. It's just so much more, it's not spam at that point yeah i know it's not spam it's targeted yeah i appreciate target i do i i'm one of those people that um i'll be in southern highlands you know picking up something at smith's i'll be down there for some reason and it'll be like a real estate agent it's like you know saying the southern highlands guy i didn't notice it or think about it until kind of the next time i go oh yeah that's the guy who's there for southern highlands right and i'm like i don't i'm obviously not going to use them because you know whatever but yeah i'm saying i remembered him yeah but i don't have any reason to remember a random realtor no and here's the secret you can be the agent for more

than one in the area that's right yeah you can be the southern highland secret. You can be the agent for more than one in the area. That's right. You can be the Southern Highland expert. You can be the bridges expert. Me as a shopper at Smith's with my grocery cart or whatever, I just remember that guy. So that part of branding were for me. Yeah. Speaking specifically, because what I told her was, I said, look, think of it like this.

Think of it like pellets in a shotgun shell and bullets on the end of a rifle shell. The rifle shell costs the same as the pellets here. You're scattering this shotgun at this huge mass of people hoping to hit something, whereas if you use a surgical approach, you could take down an elephant if you're smart about what you're doing and getting there. So I think that's part one, is brand particularly. But what's also super important about that is, I'll never forget this story.

A million years ago, there was a book called The Real Estate Book. It was like super thick. It was like an inch thick. And every realtor in Las Vegas advertised in The Real Estate Book. It's something you did. Everybody had an ad in it.

Like a yellow page. It was like the yellow pages of real estate, essentially. And when I first moved here, one of the agents in my office had four pages in there, like four pages. asked him one day i said dude what's your return on investment for that right and he's like i don't know she's done to do it it's just part of all of our marketing it's just it's just part of what you do if you don't have a way that you can track everything that you do i mean systematically for example like you go back to those mailers if you

have a different url on every single card that you send out to a neighborhood, like I send this one and this one says Crisville agent. This one says the Crisville specialist. Well, now if I'm sending different tones, I can create landing pages on my site that for each one of those URLs, direct those URLs. And now I can see because nobody's going to call you before they're going to go. They're going to go to your website before and guess what's made another comeback kids guess what's guess guess who has been the

biggest benefit analytics no google analytics not because the biggest winner of the covet era the qr code oh yeah yeah that's the great yeah striking dude the qr code was dead the qr code was just dead on the water and now it's everywhere because of restaurant menus. Nobody wants to hand you a menu anymore than when you use the QR code, which quite honestly- Makes a lot of sense. It makes a lot of sense,

and I kind of prefer it. You know, it's funny, because I put one on my mailers, and if I'd have done that two years ago, zero hits. No one would have known how to do it. I bet I'm probably running about 25% are hitting the QR code over calling me.

But here's the thing. Again, now you can actually track those results because you can see where they're going. And then you can spend more money in what you know is working for you. Them not knowing the rate of return is crazy. I get these mailers. I get these mailers in my house

and all that's on them is the same web address as every, you know, Las Vegas home search with here's my cell phone number. I mean, there's no way to track any of that where it comes from. It just, it's so bad. So if you're going to create mail, number one, you've got to personalize the pieces. They have to be personalized to whatever neighborhood you're sending them to, specialize them for that neighborhood so you're talking directly to an audience. Not to be a pitch man for your brokerage, John, but your agents can come here and you just give them the keys to the kingdom for printing.

Yeah, we do. And we do it at cost. And we do it at cost. I tell that to everybody. At cost. And it's amazing how many people don't comprehend it. Like, I mean, she's- That is the most-

What I was sending out for $2,000, I'm doing for non-year. The no minimums is the key. Most printers are going to make you spend X amount of dollars. Oh, yeah. So what are these people spending on average, let's say, in mailing? I bet you there's a lot of people that don't realize how accessible it is, right? They haven't figured out their marketing budget.

I'm a realtor. I'm going to do all these things that don't cost any money, and I'm going to rely on my friends and family who end up going with, like, some lady down the street or whatever. You know what I mean? Like, it's weird because you think you've got all these things that don't cost any money. And I'm going to rely on my friends and family who ended up going with like some lady down the street or whatever. You know what I mean? Like it's weird because you think you got all these people in your network that are going to use you and they're not. So you have to go out and figure it out.

Yeah. How, what would you say the average cost to farm a neighborhood is in Las Vegas that consists of 250 houses? Well, I think the first thing you have to understand is you've got to make a commitment to sending it at least seven times. Don't expect to send anything once and get anything out of it. You've got to, I mean,

you've got to be married to it. So whatever the cost is, you just get married. Now our printing costs for that, you know, I don't know if people are going to listen to this and it does fluctuate is because we do it at cost, because it's not a profit center for us. It's astronomically lower than everybody else. The quality of what you can get, have it handled, have it mailed out is far less than what everybody else pays. But again, the big advantage is there's no minimums. There's no like, you're not sitting on 500 dead flyers. No, I said that mine are the weirdest numbers because I try to be specific on certain things like 673 and, you know, 1294. And that's great. The biggest thing on's the the cost of postage remember how

great it was one was like 17 cents and that's kind of what i mean somebody that's listening to this if you got a realtor who's listening to this you know driving down the street what does it cost what is it it's it's a card without with up this way with us call it 30 cents on the dollar to where they can get it done for everywhere else okay i'm just like i'm you know so i i send out a letter um that's about 1900 uh pieces and it cost me about 900 and something for that but but you can it can fluctuate right like if you go a postcard that gets postcard stamps or you'd use a lighter paper or whatever but yeah by far that's my selling nine my selling point people come to me why should i come to simply vegas i don't give a shit why

i don't make money if you want to do good job you want to come plus they have the uh printing press and people just look at me crazy like i'm talking about because i'm like i don't think i've ever heard of a lot of other people do that they have their kind of program there's there's there's a lot of things we do here that nobody else for sure for sure i would always kind of you know because i sit there and i think to myself i have my own business you know what's funny yeah well you know what's funny about that and i'm gonna and i'm gonna say something that is the biggest if you want to get under if you're out there and you're a competitor of mine and you want to get under my skin this is what you do start a printing press no you copy me and don't give me credit it drives me insane when people do that and this week and i'll show you

that i'm that i'm a man of my word if you will or a man of character if you will so this week i saw another broker around town that did something that i liked i said man that's really good and it was it was, it was simple. It wasn't, it didn't, it didn't reinvent the wheel. Essentially he just was taking his top 20 agents of the month out to dinner, to a dinner. And I said, man, that's really nice. You know, we do a top 25, been doing it for years here. I, me and Gavin were on a trip and I said, dude, we should take our agents out for a

top 25. So this is when we go on. So we do with the news out of the studio. Once a week, we'll do the news for our agents and kind of bring them up to speed because we don't do office meetings because i find them to be an incredible waste of time and we said look here's the deal i saw craig tan do something i said you know he's more of our competitor in las vegas i saw him do this i liked it i'm giving full credit to craig where credit is due i'm copying your idea so we're going

to do this too because a good idea you don't it, but it's good to get credit for it. Yeah, but at the same time, I can give him credit for it because I'm not scared of him. That's right. Yeah. There's enough business. I love that attitude. I love that attitude when I tell people. There's a lot of injury attorneys out there that are obviously my competition, but I don't know.

I don't know that that guy who called this guy was going to call me anyway. My competition is me. Well, the funny thing about it is, though, is I also think that when you rip somebody off, if you're the market that sees you both operating, they know. Oh, absolutely.

Like this person on social media the other day, I think we've talked about it here, which was my buddy Brad Lee's. Actually, that's not true. It's another thing that Brad says when he says, hey, if I told you I'd give you a million dollars right now, would you take it? Everybody's like, yes. He's like, well, if I told you you couldn't wake up tomorrow, would you still take it? Everybody's like, no.

He's like, so you're telling me the fact that you could just wake up today is worth more than a million dollars. Absolutely. Right? And I saw this girl on like tick tock or whatever what it was literally plagiarized that word for word yeah i mean it was word for word brad stuff not giving him credit just laying it out as though it was her own genius pontification and she got murdered massacres everybody in the comments everybody's like bradley bradley bradley bradley people know when you rip other people

off just don't do it yeah if you all of a sudden there you have some Socratic you know brilliant quote in your last four posts were about you know what color is a potato that all of a sudden you're like Dolph should be vowed it's like put just put quotation yeah yeah you know and that's a problem is I think people you can't you're not reinventing the wheel it's kind of like music right like you're now using the same three four chords yeah but at least give some sort of hey you know what i like what you're doing i'm going to make it my own funny story like i'm going to make a funny story that song danny california yeah was actually tom petty's i think it's last dance of mary jane if you actually look at the what? the actual court dead serious and they were like

both of those oh shit like it is not knowing it not knowing it so Tom Petty was like yeah no no no keep rocking it

yeah go ahead but they gave him props after they go hey we didn't realize this was all I can think of right now is Vanilla Ice going no mine goes

ding ding ding ding ding yeah yeah no that's a bad. And there's sometimes, but like I said, yeah, it might make you some money real quick. But people are going to see that. If I went out and started rocking like board shorts and trying to be that young, hip guy,

they're going to be like, who the hell is this? Like, that's not cool. Would you buy it? I saw you in pastels the other day. That's true. He did wear pastels. I wear a lot of pastels to the metal show this right here if you're i'm surprised you can follow us on youtube guys and see what we actually know it's one of the most fun things i ever did so when i lived in tampa a million years ago one of my friends threw a party called high society right

we would throw it actually was my roommate and we threw it our house and what we would do is it was called high society and everybody came dressed in 19 i'm sorry like 1980s racket club attire i think like trading places when they go to the racket club muffie and everything right you got it so we went there we went there we had croquet set up um you know it was a couple hundred people whatever it was newport and then we had buses pick us up at a certain time it was like 10. And they took us to a place called the castle in Ybor city in Tampa, which was the goth bar. No,

that's how I feel. 200 people walking in among like dressed in 80s racquet club attire with all the vampires, dude, these people did not know what to do with themselves. I feel like that was Chris's concert last night. It was pretty funny. It was pretty funny.

It was a modern cacophony. You know what the cacophony society is? The cacophony society is in Portland. It's one of these things that was the inspiration for Fight Club. And Chuck Palahniuk, the guy who wrote Fight Club, was actually in the cacophony society. That's where they'd have 200 drunken Santas come rush through the mall and all this kind of crazy shit.

And, you know, we don't have anything like that in Las Vegas. You know what? Not yet. Because also, now when I lived in orlando some other great things we had running of the bulls there was a club called matador right and they did running the but i'm talking about this yeah they did running of the bulls where essentially it was all the guys running out of matador that was a good probably 150 of us behind this bar right everybody dressed in the whites and reds as you would in paloma chris has already done this for real but we would do this and then look no here's the best part and then they took the bar backs and dressed them up as bulls and so we would just we just with cowbells we just go tearing 150

guys dressed like you're running from bulls through the streets of downtown orlando amongst all the tourists that's great they don't know there's not real bulls behind you sorry they don't know like all they see is this wave of guys coming down the street as fast as they can, and people were losing their minds. Liability issues aside, OSHA violations aside, this just needs to happen. No, there was that. There was another party called Barbarian, I think it was, where everybody dressed up like Vikings, and you literally would just try to get thrown out of bars.

I grew up in a boring city. Yeah. We had Ogden Teresa, which was part of some cartel but we had we had one of those county fairs they sold muffins oh the county fair was awesome that's where i grew up 4-h chicks that's cool the county fair was awesome speaking of the county fair if we go back to my favorite portion of the show which is colt's uh topics that he likes to try to introduce, horse medication for COVID. Has anybody else heard this?

Of course. And now they're actually saying, I've seen posters of places that sell horse medication and vets going, we will not sell you this medication. Let's you show us a picture of a pony. I thought that was really funny. Picture of you. Wouldn't it be pretty easy to just download a picture of a pony because you and your you and your pony okay i'm pretty sure i can photoshop a picture of a horse i got a i got a selfie with genuine yeah i don't think the people that are

buying that yeah i don't think that the people buying that stuff is going to be the best photoshop people or know how to work a computer. That's just my thing. But did you see the other guy that just got arrested on the east side of Las Vegas for selling pretty much bleach to people claiming it was a cure? And he was selling for like $800. That just happened like a half hour ago. Because, of course, the guy on the side of the car has the cure. Back in my day when people were selling horse medications to people,

it was to like linebackers for the Raiders. Yeah, yeah. It was that Lyle Alzano. Yeah, it's just going to say Lyle. Oh, man. Yeah, I don't get what our society. Does that make you just sad when you see stuff like that? You know, I think there's so much information,

and it's kind of hard to discern. There's just too much information. Yes, but not to say you know but we take horse medication here's the thing here's the thing it's difficult john we talked about this about a different cult it's different cold that's difficult uh it's funny how close that is actually a different call would be difficult we'll be auditioning different cults next week but you know like when there was a a Walter Cronkite or whatever, I think people at least had that thing.

Yeah, the one guy. You could be full of shit, but this guy says it, the one guy. It's almost time to, you know, have that back. Everybody just throws a name in the pot. We go, okay, he's close enough. He's close enough. Let's run it down the middle with one person. But you can't do that because we had that guy.

What was it, Brian? What was his name? John? Oh, no, it was the NBC guy. Yeah, Brian. Anyway, he was the last guy that was like that. Is it sad? He was the last guy that was like that.

And then he said that crazy lie that he said, and he's out. Is it sad that TMZ is the most credible source? Like, how sad is that? Like, just garbage. Honestly. Like, if something in pop culture happens, I'm like, did TMZ say? Well, let's move on to Colt's next topic. Gym habits that are annoying.

Drying your balls off in the change room with the community hair blower. Old men drying their balls off has got to be seriously the most despicable thing I've seen in every gym I've ever been to. No, I'll tell you, there was a gym up in Henderson. It was club sport. It was over on Sunset. That's where your kids' private school got. I still wouldn't let my kids go in that locker room. That was over on sunset that's where your kids private school yeah i still

wouldn't let my kids go in that locker room that was the nakedest gym like old guys just i mean just laid out just paper open celebrating four hours at a time celebrating the nudeness literally nobody wants to see it nobody men don't want to see it but it happens in women's locker rooms too because i've tried to explain this to women i'm like how do you think you have a bad men's locker rooms are gross and they'll be like women do that too oh god shamelessly walk around and it's never like the hard bodies it's never the people that you know with four percent body fat or you know 12 on the women's side it's never the people fighting for the ifbb pro title is it it's the guy where you go yeah do you look like that because you don't know

you look like that? Is it sad that doesn't make my top five issues? Man with the air blower on the ball. Puff, puff, give. Number five, I would have to say. I would hear the Colt countdown on annoying gym things.

Number five would have to go the people that yell at the gym when they're working out it's just annoying so annoying grunt or like like we're like why are you on this machine well-placed grunts fine but the guys that go ham are just oh all right so that's number five annoying number four girls that work out and make up that's gotta be bad for your face i mean i don't think it bothers me, though. It doesn't bother me, but you guys, maybe in other places, but in Las Vegas, people show up in, like, fucking heels almost.

Yeah, you're on the semester in heels. I think you're kind of talking about a group of people that really care about their appearance to begin with. All right, well, that's annoying. Number three. Number three would be people on their cell phones talking. Yeah, that's awful. There's this guy that goes around on YouTube and chastises people on their phones.

You ever seen that guy? No. It's really funny. He's like a dude bro guy, but he goes around and he'll be like, blah, blah, blah, blah, blah, blah, blah, blah, blah. Oh, when they're talking on their phones? Yeah. Watch.

It's really funny. It's so annoying. It's like, get off your phone. Go outside in the parking lot. Do something. I don't want to listen to you talk to your wife. There's nothing worse. Like, people on business.

Oh, yeah, well, just do this. Acting like they're doing million-dollar things. So what's number two? Moving on to number two. What's number two? Number two is flirting at the gym. And it's so annoying because, look, when you're sitting there on a machine just talking to some girl flirting, I can't get on the machine. Well, that's just inconsiderate.

And they sit there and it's like, I told somebody the other day. To be clear, you're not talking about people flirting with you. No. You're talking about people flirting with other people while you're trying to. I'm trying to get on the machine. So if it's you, it's fine. It's fine. I'll take flirtation from anyone at this point.

It's fine. But I will sit there and you know what? Be a fucking grown up. Stink eye the whole time. Start drinking. Go to a bar. Be a man. And that's where you flirt with people.

Okay. So what? Do you ask them to move off the machine though? I got to hear number one. What's number one? Number one would be not knowing how to work out and doing 15 sets of the same chest exercise when there's only one machine oh yeah i get it or people that use the assisted dips for like step downs even though it's like a knee padded cushion yeah i never understood that one i go

this is clearly a place for like knees not your dirty shoes see do you so i thought for sure i thought for sure number one was going to be that the weights are heavy. I thought for sure that was going to be your number one. Especially in metric. The gym is the most frustrating place. I guess I hated it when I was younger, but you didn't have really cell phones, so people just worked out. They might say hi or whatever, but nowadays I go in for an hour and 15

to knock out what people are still doing, the same machine. It's ridiculous. Yeah, but where are you going as a gym, honestly? Because I think there's a huge different culture between kind of – I don't think so. I'm not besmirching any gyms in town, but there are some that are lower cost. Like if you take an LVAC or any time, like kind of the more general gyms. Yeah.

No, the gyms where they're kind of grand. All right, real quick. Stop for a second. I just had a great thought. Gym shaming. All right, we've asked earlier for a heavy accented power move i also ladies i need one of you guys to do this for me pull out your phone send me a waveform i need the sexiest version of that's a scrabble word oh yeah i need that on the board because uh yeah let's face it yeah let's let's face it sesca pedelius um speaking in words that have a lot of sorry and mine is the f word i'll walk you through everything

but yeah no these gyms that are kind of more accessible or kind of neighborhood or whatever if you go to like real powerlifting gyms if you go to the places like places you go of course no i mean like i do but i go to trainer and so um those places that it's a lot of people that have their bodybuilding cards or i've never seen people on their phones all right i think in the general so at lvac i did all the time oh my gosh and it's just kind of people more trying to come back and their whole business model is that you're going to join our gym and pay us and never be here never use it like that's why those gyms are like this is this is exactly why to join our gym and pay us and never be here. Never use it. Like, that's why those gyms are.

This is exactly why I have a gym at my house and a trainer that comes to my house because I hate the gym. Yeah, and that's your product. I hate the process of the gym. That's why I look the way I do because I won't go to the gym. Although a lot of your other pet peeves happen at the gyms where people come and make up because, you know, there's a lot of people that work industry in this town and they care about their appearance.

They're not going to go out looking like a complete scrub well let me ask you this because all right it's a good segue to our last topic here because jim is a business and you get to select a business so my question is we have so much choice as it comes to when we're doing business are you more prone to do business with a company that part of their business model is some sort of charitable fashion that gives back and makes the world a better place than you are to someone else? What say you, Chris Connell? To work with, I don't think I have that luxury because I'm an attorney and I believe that all people. No, I'm saying in choice of businesses, you choose to do business with. If I could pick, if like all things being equal.

Yeah, absolutely. I'll even pay a little bit more if I know that there's something good about it or if it's, you know, it's locally owned or I will, I will pay somebody a little bit more if there's something about it that has a local community effect. Right. Well, this is, well, this is something that I was exposed to by my buddy Cole Hatter years ago has a big convention called thrive, make money matter. Cole is kind of the guru of helping people create purpose-driven businesses and what a purpose-driven business is if you don't know is having a charitable component built into your business which means for every dollar i take in one dollar goes to do this yeah

um there's a lot of different ones where they provide clean water here a colt actually is part of his flipping business supports an orphanage in in Mexico with like 25 actual orphans that they take care of because they do business with them. And there's all these studies that people are more prone to do business with purpose-driven businesses, which is why it's so important. And I think having it built in, having that giving built into your business is important. It's something that we do here. I do it sporadically at times of the year with some of our companies. But like, for example, my personal real estate team, every single listing that we sell, we let actually the seller choose, but we have four charities that we deal with. This year, it's the Lou Ruvo Brain Center, it's Habitat for Humanity, it's Three Square,

which is a local food bank here in town. And the last one is Wounded Warrior, is what it is. Yeah, really great. So when you see a for sale sign for the Gaffer Group it is. So when you see a for sale sign for the Gaffer Group, my team, when you see a for sale sign out on a property rather than the stupid riders that say like, honey, stop the car, I'm gorgeous inside, pool, some stupid rider.

Our signs actually state, they say purpose-driven real estate, a portion of the commission from the sales house will go to help and then the riders are the actual charities of the charities that go on. That's great. One links back to that. And we built that in, and it's something that's kind of near and dear to my heart to make that go.

And A, we get to help great charities that we have links to. We do a lot of stuff with Three Square, a lot of stuff with Habitat, a lot of stuff with all of those. Yeah, those are all really great programs. They're all near and dear to us. But it also, I've seen it, it changes the opinion of what people think about what we do. If you are someone that has a business out there that feels like you're not necessarily, you know, you want to kind of change your imaging and you change what you, I'm telling you, add a component to it that is a charitable giving and watch things change.

You know what the dumbest thing I've ever heard in my life is when people say something like, oh, they're just giving that as a tax write-over oh they're just giving the charity who cares who gives a flying it's still going to say shit i don't care if you give to charity because it makes it you think you're a demon and it presents you know it fires up your demonic soul i don't care you're giving it to, it's getting there. At the end of the day, I don't care about intentions all the time. I do when it's, you know, I don't like being. Internet. Inauthentic entirely.

I hate this. This is the worst thing. Grabbing your cell phone and be like. Watch me. Watch me give. Watch me give this guy a hundred bucks and try to change his life. That's really, that's gross. That's the difference.

I don't mean like that. That's being, you are being, you're degrading this human being. I'm just talking about why you mailed the check in. That's really, that's gross. That's the difference. I don't mean like that. That's being, you are being, you're degrading the human being. I'm just talking about why you mailed the check in. No, no, I get it. I don't care why you mailed the check in. It gets there and, you know, we do a lot. With my business, I do the same thing.

Okay, well, like this dude, I'm going to give you some props, bro. Here it comes. I don't know if you know he does this. We went one time, Colt tells me, he goes, look, every weekend we go down and we feed the homeless downtown. That's what Colt tells me he goes look every weekend we go down and we feed the homeless downtown that's what colt tells me and for in most cases when you hear something like that you think okay it's you know go buy some you know sack lunches and you hand them out we went down to

help with the christmas dude this is a giant production with a couple hundred people show up with tables chairs all those home-cooked meals and it's it's like the only it was amazing what you guys do for those folks down there. It was amazing. And you've never been on social media turning your camera on about it. Ever. Not one time. I kind of wish you would.

Yeah, true. I think there's something about it. If you tell people you're going to do it, and maybe I sit there and go, you know, why am I not doing that? The only time I turn on social media is if I need help. And people sit there. And John's a perfect example. John came helping just like anything. He's like, well, don't put on social media because I don't want to look like that guy's down here for that.

He was there truly for helping people. The thing is, people don't realize you are blessed if you've got a family to fall back on. Everybody thinks homeless people, people without houses are crack heads or they're just you know bums that don't want to work right there is a lot of people that maybe had cancer maybe lost a job had the trifecta of just stuff happened that they couldn't go ask for 500 bucks you know and a lot of it is people that are maybe autistic or people that are, that have a disability that their parents, their firstborn, their parents can't handle two or three more kids. So they're a single kid and then they end up, you know, parents passing away. They don't know what to do.

They don't know how to, I see a lot of that. It's tragedy. But I think, I think it makes you a real person. I think it, if somebody truly is tying their business to it you see that they care about the community they're in i think they you they care about just people you're like wait i want to deal with somebody that actually gives a crap about somebody else i don't need to see that guy with the this the loafers and no socks you know going for his next haircut you know whatever you want to see somebody. Yeah. Community. That's why community events make a lot of sense. That's why a lot of these, you know, realtors that go to communities and do these things.

I'm like, I don't give a shit if it's got a business purpose attached to it. As long as it has a good end. Who cares? Dude, it has a good end. People are getting what they need. Yeah. So on that, I think we're going to move along to the end. Guys, remember, thanks for listening.

We do appreciate you guys tuning in. We will be back again I promise at some point in the future again these episodes drop every Wednesday every Friday you can find them anywhere you're down download a podcast anywhere you want

we don't edit that too much because you just heard that disaster which is getting out of my mouth and if you like what we do man tell a friend if you don't like it tell two just remember it doesn't matter if they're uh talking good or bad it's when they stop talking that you got a problem we'll see you next time hey it's john gafford if you want to catch up more that's what we're doing you can always go to thejohngafford.com where we'll share any links that we have, things we talked about on the show,

as well as links to the YouTube where you can watch us live. And if you want to catch up with me on Instagram, you can always follow me at thejohngafford. I'm here. Give me a shout.