Escaping the Drift with John Gafford - How Trav Lubinsky is Revolutionizing Brand Experiences

Episode Date: April 16, 2024

Welcome to a new episode of Escaping the Drift. In this episode, we sit down with  Trav Lubinsky, an entrepreneurial genius who has masterfully combined brand partnerships with Airbnb experiences. Trav shares his innovative approach to integrating high-end brands into luxurious Airbnb properties, transforming them into experiential marketing platforms. Whether you're into real estate, branding, or simply looking for innovative ideas in today's digital world, you won't want to miss this. Join Trav as he shares his incredible journey, from a spark of an idea to a thriving business. He'll show you a brand new business model that's shaking things up and changing the way brands connect with their customers.Highlights:"It's always better to say let's monetize together rather than let me tax you.""You're providing value and you're lifting up the people who are watching you.""If you want to make an impact or leave a legacy or do anything that people are going to talk about, you have to help them."Timestamps:01:49 - Trav's Branding Mastery05:33 - Reality TV and Brand Growth09:19 - Viacom Revenue Sharing Insights13:55 - Partnership with Marcus Limonis17:44 - From E-commerce to Real Estate23:17 - NFT Innovations in Watches30:48 - Airbnb and Brand Integration35:28 - Scaling the Airbnb Mode44:07 - Launching Ready Homes💬 Did you enjoy this podcast episode?Tell us all about it in the comment section below! ☑️  If you liked this video, consider subscribing to Escaping The Drift with John Gafford using this Link! ⤵️     / johngafford.  .💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full service title and escrow company.➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.✅ Follow John Gafford on social media:Instagram ▶️ / thejohngaffordFacebook ▶️ / gafford2🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here:Listen On Spotify: https://open.spotify.com/show/7cWN80g...Listen On Apple:https://podcasts.apple.com/us/podcast... *************#EscapingTheDrift

it was a two-year deal and not an episode deal, they made two, three times what they would have made. Do you think it changed their business model going forward with how they work with brands? I think it changed a lot of people's business models, including the networks. I think they were like, what just happened? And we did case studies on it, and we started talking about it.

And it wasn't until Bethany Frankel did her deal that there was that clause, and then Mark Cuban was Shark Tank, and they stopped taking percentages, but the networks and everyone and apprentice. Yeah. That's why that show ended. The networks and the brands are all fighting on who's going to get it.

The production company is making the show and they're getting the brand sponsors. The network is airing the show and they're not being paid. They're not getting it. And now escaping the drift, the show designed to get you from where you are to where you want to be. I'm John Gafford and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness. So stop drifting along, escape the drift, and it's time to start right now. Back again, back again for another episode of escaping the drip the show like the

opening says man that gets you from where you are to where you want to be and today in studio dude i got somebody i've been trying to get this cat in here forever i've known him for like probably i don't know two years now at least and it's been like hey come in yeah i'll do it he's in vegas all the time but he's in vegas like it's like a navy seal mission it's like i get in i take a meeting i get on just sweet x and i'm out but i caught him last night i'm surfing instagram last night and i catch him i see him at the cosmo the chandelier bar i'm like oh i got your ass now so i hit him up and i'm like hey why don't you do the podcast and finally he begrudgingly after a year of trying to get this done he came came in. Anyway, if you are someone that appreciates branding, and I'm not talking about, I'm not talking about the, the, Hey, come to this title company this

weekend. And we're going to do a seminar on personal branding. I'm talking about legitimate understanding how to build a brand from a product. This dude is an absolute expert he has taken some brands from dead flat zero to ginormous exits his new system he's got this out for right now for airbnb is mind-blowing in the two minutes i just heard about it when he walked in the door i was blown away but guys seriously listen to this whole thing welcome to the show mr travis ab Travis Zabitsky. Travis. Thanks for having me. Or Trav, as he's known on the gram. Whatever you want. Trav, what's up, man?

I'm happy to be here. Thanks, Trav. How are you? I'm good. So dude, for those of you that don't know you, you are most known probably in the general lexicon of business for Flex Watches. That's probably your claim to fame. And if you don't know Flex Watches, explain to us Flex Watches, how that was born. I think that's pretty much your backstory. It really gets it going.

Because that was number one, right? Yeah. Flex Watches is a watch company I started in 2010. So 14 years ago. And each watch represents a different charity that we partnered with to give back. So we started around the time that Tom started. And we saw that he was doing a one-for-one model.

We wanted to create our own unique brand. And we saw the Livestrong bracelet with yellow for testicular cancer. So we were like, how can we create a brand that does that various different products? And then a friend came to me with a watch that was interchangeable and the face popped out of the band and we're like, it's flexible. Right? So we came up with this concept we had these flexible interchangeable watches and we

wanted to give back to charity so we came up with flex watches and time to make a difference and that was kind of the beginning time to make a difference that was a tagline so i love the story of how you got this thing that like the angle you use to kind of really get this moving. Cause much like myself, who is probably sitting where I am today as a result of reality television. I mean, I am not ashamed to say that the apprentice launched me into the stratosphere from where I was. I mean, look, I'll just, and I was on a reality TV show when I started. So it catapulted us to the forefront of that watch space at a price point. And that's it. And what reality show was that? The Real World. So you were on the

Real World. Which episode was that? Or which season? And it's a unique, I can tell that story. Yeah, absolutely. It's a unique approach. In 2011, the Real World came to San Diego. You know how it is. The kids have to find a job. So me and my business partner are just coming back from a missions trip in Mexico. We walked into a bar to get some food for lunch and we looked up and there was a boom mic and lights and cameras like what's going on. Turns out it was like the opening shot of the real world, San Diego. He started talking to one of the kids and he was affected by suicide and people in his family had taken their lives and he wanted to raise awareness for it. So he immediately started talking. He's like, dude, what you're doing is super cool. Have you ever thought about suicide? And he's talking to my business partner. I looked up and I saw the other castmates and one of them

had a Livestrong bracelet and had a watch on. So I was like, yo, check this out. Took the watch off. I was like, look, the face pops out of the band. He's like, wow, let me have one. We start talking. My business partner starts talking. The next thing I i know we're walking to the real world house uh in la jolla the whole thing is activated with brands my mind is going whoa this is crazy how can i get flex watches integrated into this house into this this is insane in real time in real time real time with the cameras running fast forward 40 days we filmed every single day we built him a charity for suicide awareness me and my business partner got integrated into the real world they worked at us as the job so i was like the boss and we got to do really cool

stuff like we created this watch collab with him to raise awareness for suicide we filmed television commercials with mtv to raise awareness for suicide we got a suicide hotline behind it and you know through that we got to go do a fashion show a live event and film it on tv so it all aired in season 26 as like an integrated storyline dude that so that does not happen that was crazy like that does not i mean okay look as somebody that was on a reality show yes they let reality take its course and they let kind of things happen among the castmates, but it's still very much guided. And like the brand partners are pretty much selected before,

well before with hours of meetings and tons of pitches. And it presents a problem. Yeah. Right. So we did that. And Benjamin Murray was the production company. They sell the show to Viacom who owns MTV. When the vice president of Viacom got this across his desk, it was too late.

And he called me. My phone's ringing. I'm like, who is this? Like, what's going on? He's like, hey, man, this is Lee from Viacom. What you've done is like a multimillion dollar product integration. I know. And we need to talk.

And I'm like, well, what's going on? He said, we're going to cut you out. You can't be in any of this. Like, this is not allowed. We have to figure something out. And I'm like, where are you? I'm in Las Vegas. I said, cool.

How long are you going to be there? He lives in LA. He's like, I'll be here for two days. I'm at Magic, which is a fashion show. I said, oh, cool. I'm going too. But I wasn't. Flew in.

Met with him for lunch. And we came up with an agreement at the table. And he wanted to charge us millions of dollars. And I said, I want to do partnership and integrate us and obviously there were some ads been with some television advertising other things but we did a rev share and they were incentivized so our deal ended up being a two-year deal with viacom and they put us on multiple shows and they put our watches into multiple different episodes and then they started running our flex watches commercials with me in them on teen mom beavis and butthead you remember and they put our watches into multiple different episodes. And then they started running our Flex Watches commercials

with me in them on Teen Mom, Beavis and Butthead. You remember how those shows were? Yeah, yeah, yeah. And like when you open on demand, remember like TiVo became on demand. People were like, oh my gosh. It forced you to watch a commercial for 30 seconds. Flex commercial because Viacom wanted that revenue.

Because, yeah, I mean, that just goes to show that it's always better. I love RevDeals I love rev share. I love affiliate links. I love all of that stuff because I think it's always better to say, let's monetize together rather than let me tax you. Yeah. Or just, I, I can't afford it. You're going to cut me out. This is an amazing story. You know, I think you probably caused them a lot of grief with the footage that you were in i mean it would have been a major lift for that did you know it would have been a major lift for them to cut you out understand how it worked i was just doing what we were doing and i think that came off on camera and we weren't actually there to film the show we were there

to help the kid build his charity yeah we had a real business and they came into our real place of business and came to our events and like i had dozen employees so i think they looked at us like these guys are trying to build their business yeah and they're actually trying to help this kid they're not charging him for branding websites merch like i'm doing all this stuff for this castmate so i helped make a storyline and arc that character so i was like how are they going to remove us at a certain point i was like i wonder if they even watched it because what they're telling me is they're going to kick me out of something which is the main character story arc so when i started understanding it all i was like

i have a little more leverage here than i think why don't we play into it though like i had to convince him i'm like no no this is going to be huge it's not something you can cut this is something that literally lays the foundation for cause-based marketing and raising awareness for suicide. This is me talking to this. This is an opportunity for kids who are 25 years old to be able to get a multi-million dollar deal with Viacom. And you get to do a new business model and show people how you can sell directly from TV. It's like no one's going to buy this stuff. It's TV.

There's no way to click. There's no way to watch. When it aired, we did over a million dollars in sales. They were like, whoa. I'm just curious. On the RevShare deal to them, did they end up coming out? Don't give me a number. Give me a multiple.

Give me a multiple. What do you think it was? 2X, 3X? That would have been over the ad spend? Well, first of all, I would have spent $0. I understand that. But let's say you're company A that comes in and writes them a check. What do you think the multiple was on the RevShare deal? Because it was a two-year deal and not an episode deal,

they made two, three times what they would have made. Do you think it changed their business model going forward with how they work with brands? I think it changed a lot of people's business models, including the networks. I think they were like, what just happened? And we did case studies on it, and we started talking about it. And it wasn't until Bethany Frankel did her deal that there was that clause and then mark

cuban was shark tank and they stopped taking percentages but the networks and everyone and apprentice yeah that's why that show ended the networks and the brands are all fighting on who's going to get it the production company is making the show and they're getting the brand sponsors the network is airing the show and they're not being paid. They're not getting it. They want the advertiser. So it's, it's, it's a push and pull and it always has been. And I believe that's probably what ended up happening with the apprentice

because there were such big brand deals and so much money being made. Those guys were making millions of dollars. Oh, for sure. By the way, same production company. So they were making millions of dollars. Joey Carson helping produce the show.

Right. Yup. And brands and talent and trump and everyone were you dealing with joey when you're doing that no did you come back around the back end or what happened joey was already moved on from bono murray and created that show yeah i created the whole format so when i met joey he's like yeah i know you are and we started talking it off. And then obviously we put two and two together and it went back even further because I was doing printing before I started the watch company. I was in manufacturing.

And Paris Hilton was my client and he made Simple Life. So we were like, whoa, no way. Paris Hilton. He's like, you were the guy making those shirts. I said, I party with Paris Hilton and that's hot. I'm like, yeah,

her manager is my friend, Jamie Freed freed so it was just like this weird like we were trying before and after yeah joey joey carson does a lot of business with our friend dan fleishman now runs his uh elevator studio and it was funny the first time i met joey we were talking and said something about reality tv it's like i just, I got a little bit of history in reality television. And I was like, Oh, see here, dumb ass me. Right.

Oh, so do I. I was a contestant on the third season of the apprentice and blah, blah, blah. And he's like, yeah, I created the real world. And I'm like,

well, that's better than what I just said. What network was the apprentice on NBC? Yeah. Yeah. I think he was still producing stuff, had something to do with that too. Yeah.

I don't know. I mean, that was Mark Burnett. So I don't know. I don't know. Yeah. I don't know how much, see yeah yeah i think he he was still producing stuff had something to do with that too yeah i don't know i mean that was mark burnett so i don't know i don't know yeah i don't know how much it's just all very connected and joey was the cfo at fox for 10 years so yeah he did like shows like making the band and work with diddy work i mean he's done so many shows like the poker show what was that one uh series of poker yeah that tv show about it yeah um this way you get a love you just want to get a love a guy like him like this is how you know if somebody's a baller right i mean like a true baller if they just casually throw something out like i got a pass in reality reality television and that's it like you might want to be careful how you follow something like that up because

you just got to assume that that dude's probably a giant it what's crazy and i don't make this all about joey but what's crazy is like he was telling me that at the time he was pushing viacom and them to do the after shows on mobile and on the internet so that people would leave the tv and be on the internet and shop for stuff so he saw the vision and he was trying to do that he did deals with like i was team mobile or verizon but the carriers to watch the official after show for the reality show on the phone so he created the after show it's seeing what's next how is flex doing now i mean it's good still good um i mean we've been through ups and downs sure everything's been crazy right and after we had that run the viacom i ended up partnering with a hip hop artist moving to LA,

had some financial struggles, ran into some trademark issues, went on the show The Profit with Marcus Limonis. I casted for that show. He saw what we did. And that day he wrote us a check and said, why don't you come work for me? A few months later, bought the company. So I became part of the Marcus Limonis group and I started helping other e-commerce brands. And I was on the show until the pandemic. So that was actually the last episode. We did the inside look of flex watches where we announced that I bought the company back and I'm going home. So I started a portfolio in 2020. And that's when the real estate journey and the restaurant and all that began. Cause I was like, I've been doing e-commerce for a long time. Yeah. At that point, I guess it had been 10,

11 years and everyone knew me as a flex watches guy, but I had a lot of other things going on and I wanted to kind of put that at the forefront. Cause I was part of a shoe company with Marcus. Yeah. I was part of all these different brands and most of them took precedence over my brand cause they grew larger than mine. So when I had the

opportunity to take my company back and like build the infrastructure, I was really excited because I had this vision for licensing and private label manufacturing. And that's what I really am focused on is. Well, here's an interesting question because I always, I always try to tell people, don't let what you do become who you are because who you are or what you do will probably change several times. And especially if it's a situation where maybe the rug gets pulled up underneath you as to what you do or three times it did. Yeah. But it damages your ego and your psyche was there was,

did you find yourself when Marcus bought the company and you became, it went from, this is my thing. And I'm the flex watch guy too. I'm part of the law. Marcus, did you find yourself almost having a crisis in confidence, if you will, or your ego took a hit or anything like that? I was just, are you detached from it?

It's just a business. I think I was, first of all, I was on reality TV again. So I was excited. Oh, that's true. Yeah.

And I was filming. And at first I was the guy on TV, struggling, crying. And I was a little depressed and a little overweight. And my business partner's mom had passed away. Our business wasn't doing too well. We were in, had dealt with a lawsuit. So like I was just looking to be part of something where I didn't have to be the guy that

bared the burden. And after 10 years and losing close people, I was like, this is just a lot. So that release of just becoming an employee for a little while and being part of the portfolio, I actually got to absorb and by being in close proximity to Marcus, how he was. And I realized like the dude doesn't drink. He wakes up early. He walks in the room, has frame control. He has 200 companies, but he has processes and systems. He knows how to buy back his time and put other people in place.

And so when I started seeing that in an infrastructure, I would really just learn like what would piss him off. And then I'd be like, oh, okay, don't do that. Don't do that. But then I started realizing like, because it's inefficient or because it's a waste of time. So I started learning how to run a portfolio, build a personal brand and attach that personal brand to multiple companies, which is what I do now. Yeah. Without having operations, operational headings. One day I was like, please go speak at this mansion event my friend dan fleischman is having this 100 million mastermind this would be insane oh i remember i remember that i remember this he's like i don't want to do public speaking i don't want to build my brand you build your brand i'm like no no it'll be cool he's like no i do the show with him the inside look i bring him a trav hat bts he puts on the

trav hat we're just messing with each other you know other. Me and him banter a lot. And he has patience, but not for me, he says. So me and him have this thing. And he essentially was like, you go do Trav. And I don't want Flex to die because I want Trav to be able to point back and say, I built Flex watches like I'm doing right now. And use that as credibility and leverage and saying, I built Flex watches like I'm doing right now and use that as credibility and leverage and saying, now that I'm building Airbnbs with brands in them, I have this experience of integrating products and brands on TV for 10 years on reality shows and in showrooms because our office was a set in a showroom. And now, you know, my new business, which we'll get, we're going to get to like, kind of took me on that path of like building a portfolio, getting into private equity.

And mind you, I had never sold a company. And in the time that I did that, I started and sold another one and then bought this company back. So I was just learning. And now I have the, the agreements from legal, the templates for asset purchase agreements. Like I know how to do this stuff. So that's now where I can launch a company, raise funds, structure it the right way, do a safe, convert it over to corporation, get everyone their shares. I learned all this stuff from him. Well, again, let's talk about that because when you sold Flex to him, did it ever even occur to you that you were you weren't selling your company you were getting a mentor did that even like in the moment did that occur to you not really it was like i'm

gonna go try and see where this goes and like yeah after a while after like a year i was like this is insane because marcus is teaching me indirectly even just by having me run the portfolio and what we did he had the ML fashion group, but like what we were doing was servicing all his brands, including mine. So the ML fashion group bought my company, but we didn't have any e-commerce. We didn't have any social media. We didn't have any digital at all. No email, nothing, no copywriters, no designers, no developers. So I said, let's create our own internal creative agency. I became the president of ML creative. So it was no longer Trav.

I have the Trav brand now, but the funny joke is he texts me Marcus and I'm like, Oh, let's keep doing ML creative. Like let's start an agency, incubate brands, help people outside the show. And he was down for it for a little while, but then he texted me and said, just build the Trav brand. And I went online. I'm like Trav brand.com. Yeah, it's there. That's it. And it and i was like i'm just gonna do that i'm just gonna do that creative agency and started attaching myself to other brands yeah i always talk about and again

because here this show is i always think that the best way to get ahead quickly and the best way to to shrink time is to find a good mentor and And I'm always interested, especially when you hear somebody like I've had, I had on here, R. Rastegar, who's the Oracle of Austin. They call him. The guy's got a $8 billion portfolio built in seven years. So baller.

And, and after having him on, he's like, man, you should have, he's like, I've mentored one guy. And I had him on his name was shy,

a nice guy. And I, cause I just want to know what did you do to have this guy take an interest in you when he's got kids at home i mean he's got family he's got life what do you think it was i know it was that made marcus take an interest in you i i didn't do it for the mentor i actually did it so that he would invest in flex but i he identified it in five minutes i had a whiteboard on the wall and i drew a sales funnel and I put Facebook, Instagram, Google as traffic sources and social media. And I drew big arrows to a website. And then I drew down email automation and all the flows. And I wanted to tell him that we could take TV, push traffic to a website. And

I've done it before. And if he puts me on his show, we'll make millions. I just wanted to tell him that. I didn't give a fuck. I was like, I just wanted him to see that. And if he puts me on his show, we'll make millions. I just wanted to tell him that. Yeah. I didn't give a fuck. I was like, I just wanted him to see that. And he walked in and goes, you know, Russell Brunson,

like, like click funnels. He's like, yeah, I just spoke at his event. Hold on. Russell, what's up?

I'm going to do a scene with you. I'm going to teach you to build these guys a funnel. You dropped like a million dollars or something on 10 funnels for each charity, for each thing. And they were like full automation with like 50 flows, ups down sales never done a funnel in my life i just drew it on a whiteboard because i watched russell on youtube yeah and i was like i want to build these like i know what to do because i did get traffic you know and we did capture emails and we did millions of dollars in revenue through email marketing so you had an idea of what to do but

i just didn't know like you know squeeze page pop-up automation abandoned car browser man i mean all the things that ruffles does you know post-purchase nurturing how to win back customers sunset flows and like when i started learning all that i was the person telling marcus that he didn't want to take the time to learn that stuff he's like you do it yeah that was that was it and then like literally the first night he's like i'll invest but you guys are sales and he said this on tv your sales and marketing company you don't make watches you took me to some other manufacturer you have a warehouse space in and they make your watches i'm like kind of they make them in china ship them here they store them fulfill them yeah we don't make watches you don't

make watches we don't make watches i don't live in china make watches bro and so when it came down to it he's like your sales and marketing guys and then a couple weeks later to it, he's like, you're sales and marketing guys. And then a couple of weeks later, he came in. He's like, Travis, what do you do? Go downtown. Find a place where we could film a TV show. Build an office and you can hire like 20 people to build that e-com team. Are you serious? He's like, yeah.

And a couple of days later, he called me and said, I can't do any of that unless I own your business. 100% you work for me. So we're like, OK, let's figure that out. That's when we did that deal. We got acquired. I had another investor and a business partner. Everyone got bought out. I stayed.

Me and my brother stayed. And we ended up just helping brands for four or five years. But no one else wanted to be involved and potentially have themselves look bad on TV. Sure. Because it's like you're swimming in a shark tank. As long as you don't get scathed, you're good. But I ended up having a good relationship with marcus we became friends my brother worked with them for years after i left just up until recently when i did my new venture i actually had my brother become the president of flex watches

nice that's kind of like younger brother i'm assuming older older brother okay no no he's he's been with me since the jump and he was actually running the printing company when i started doing the watch company now i'm doing the real estate and he's on the watches but we've always worked on everything together yeah I have a sibling that way too yeah it's just about someone has to be the day-to-day decision maker and take responsibility you know it's not like me or him are more talented at the one thing we have our people in place that do the things we need to do so um yeah it's good it's fun to work with my brother again. It's awesome. Cause we started working together and then we stopped after I left Marcus,

he stayed for three years. Cause he was like, I need the paycheck. I'm going crazy. Mark Miller I gotta be the man again. Jeff Lerner I mean, it's the pandemic, like what's going to happen? Like, I don't know. And then crypto was going nuts and NFT shit was booming. So I was like, I have to get into this right now. And I would rather launch an NFT flex watch than do this. And I did. Mark Miller How'd that go? was booming so i was like i have to get into this right now and i would rather launch an nft flex watch than do this yeah and i did how'd that go it was awesome first ever first ever nft watch minted on the blockchain there was 10 color bands faces and cases and it automatically spun it so

you got one unique and you were able to take your nft your nft was a phone and they take you to the store you could claim it on my vault and then you get your watch shipped to you and we made it one off one and then the box has a qr code and it scans the open do you understand this is the first tangible asset i have ever heard come out of an nft that is the first actual tangible use of an nft that i ever heard got actually executed and it was point to check this out the floor is still point to each it was point to check this out. The floor is still point to ease. It was point to ease and it comes with the NFT watch. And then since they're interchangeable faces of bands, we give you either solid black or white, which match best.

So one watch makes four color combos, or you can just wear the one that's not an NFT. And then on top of that, the digital NFT is still, you don't burn it. No, keep it. And now that we had,

I mean, we had a flex event at Coachella last year 2022 and if you're an nft holder you can come yeah we did it we did two events where you could come and then at that you know god bless you for actually for actually servicing people after the fact it was a po app and then everyone painted it and then we all got to paint and then we turned that into an nft and airdropped everyone and so everyone who got the event and has the nft and this was like 2021 2022 people were like what's going on this is like alien talk i heard yesterday it's coming back it is and i always was in it i speak on stages about this stuff but i was always like guys like careful you know what's up but utility yeah but that's a utility that's a

practical utility use authentication verification the reason is is no one counterfeits more anything than watches like it is a necessity and i was just doing it because i was like i never gonna make this watch again i want to know where these components are i'm really i want to know who's gonna own this watch with the last black face right last so aren't you surprised like ap or like patrick phillip hasn't got there i mean i think um a couple jewelry companies like crypto punks and tiffany's did one the jewelry but even like rolex just just minting your shit to make sure it's legit no i know i think what is happening is proof of origin with a lot of stuff like obviously i was reading pretty deeply into nike's patents they pretty much have the patent on what i just explained but it's different.

It's more so where did the materials come from? So you sourced this material from where it went, where from there it gets scanned in, then it gets manufactured. And then the shoe left the factory. What date it landed in the U S where, at what time. And now it's scanned in.

So if I buy shoes on the aftermarket, there's no more stock X. There's no Nike's. I have the NFT on the aftermarket there's no more stock x there's no nike's yeah i have the nft for the nike that's it is my shoe and you will have a digital wallet and that's why they launched swoosh.com to give everyone wallets but they don't know what's coming i just read into the patents because i was really interested you should too it's cool yeah and it's just it's basically authentication and verification of the entire supply chain and the ownership so that when you resell your sneakers they know if they came from you they landed at this store and

they came from this factory and they were made on the state yeah yeah because because right now the authentication in nike seems to be some dude at a show that smells them puts his hand in it flips them around it's insane dude they have so much counterfeit now like there are obviously counterfeit flex watches okay i mean they're sold on amazon you know there are large companies how do you shut that down very difficult um amazon will allow you to if they're using counterfeit and you can stop them but they can start again um and then the the work the worst part about it is i own the word flex trademark flex four letters jewelry accessories specifically, chronological instruments. Okay. People use that word all the time.

The twist of flex. The Rolex has like a flex, something like a certain type of link. I'm not going to go after all these people, but some people will go literally make a flex watch or a flex smartwatch or, you know what I mean? Or a flex tracker watch. And it's like, then I have to deal with billion dollar companies going and putting flex on products that are in huge retail. And that was an issue when I went on the profit. It's still an issue today. And it's such a good trademark that it's expensive to defend.

When you defend it. Yeah. You win. You win. But I have to go the distance. And right now I'm dealing with that. So I'm like turning flex from an e-commerce, you know watch this is a ocean plastics is recycled ocean plastic watch and it's also interchangeable face and band and we plant a tree with each purchase so we have this whole eco

collection going right now but instead of continuing to do that and sell one watch at a time to a customer on amazon and all the stuff i'm like you know what people are going to infringe on us let's go to the biggest companies in the world and reverse license this out. Cause I've licensed Disney, Star Wars, minions, all these IPs. And so now I'm like,

at this point, let's just go play nice. And so if you're listening and you're using my trademark, we have a license. Just pay the fiddler and let's call it a day. We have a licensing program now. And so they can continue selling. And there are people who sell flex watches right now to major retailers like target and nordstrom's and they have my and i'm talking to them and they're

going to have to participate and they're just going to pay you what they're just going to pay i don't know licensee i mean we're going to or stop i mean a lot that's the problem is that like when you see some system and they can just stop and they're like oh we're good and it's like well i want to know what the damages are i want to know what all this stuff how much did you ship yeah now all of a sudden you got to start like subpoenaing. Do you have attorneys on retainer for this kind of stuff or do you hire on staff or do you hire them? I feel like they're staff, but they're specialists for this.

You know, I have two. One that's a contract litigation that's going over like the licensing and stuff like that. And then one that's specifically trademark and on the infringement side. Neither of those are courtroom lawyers, by the way. Well, we finally got to a point where we had to hire an attorney as an employee. His salary covers everything except walking in the courtroom. I mean, and- Which I don't blame him.

And I needed that. And so part of my recent deal that I did, I joined a private equity group and I contributed some of my assets, like a percentage of some of my assets- Make that work. private equity group and i contributed some of my assets like a percentage of some of my assets and now i do have an additional council additional bookkeeping additional finance and funding because that's important yeah you know because like at a certain point it's just draining like i've been self-funding this since i left the show and it's like okay like i've been self-funded the houses i have a good month i have a bad month yeah it's just cash flow man and the cash is tight right now and then all of a sudden it's like oh wait uh crypto halving is coming and i want to put all this money into bitcoin five six months ago which we all knew and started dollar cost averaging as much as i could you know so i was liquidating houses i literally did i sold the

property to buy more bitcoin literally i was telling my wife this the other day, you can always tell exactly how, how much money I'm making at any given time by how angry I get when people order from Grubhub. How the hell does this guy order from Grubhub? He can't order from Grubhub. Like what do I do? Like if I get really angry, it's probably not the best month, right? Why do I have this two Netflix descriptions? What is this? Who's the second house owner? That's what I got to write on my tax checks or whatever I got to write. That's what I'm like, how do you order from Grubhub? How do you pay those fees?

It's insane. It's so true, though. Well, let's talk about the new venture, dude, because this is super interesting. And who should be listening to this next part? If you are someone that is in the Airbnb game, thinking about getting the Airbnb game, or know someone in the Airbnb game, so pretty much that covers everybody listening to this right now. You're going to want to hear this because this is dope. This is cool. Thank you. New business. Go ahead. What is it? All right. So experientials is what it's called. The experientials.com and add experientials

on social media. We integrate brands into high-end Airbnbs. so the first thing we did was get a house turned into a really cool themed out high-end airbnb took really cool photos of it we named it the beach barn down in san diego and then we started contacting brands and we have over 30 brand partners now and they provide everything from furniture and beds to pools and snacks and cpg brands and we do activations we have like the laundry sauce laundry rooms and brands pay a monthly activation fee to be in these high-end airbnbs that sleep 10 to 20 people and are rented out majority of the time so instead of a brand going out and sampling and trying to hand out people that have the high net worth that can

actually afford to buy their products or a $7,000 couch or three. Well, here's the problem. Most of the people that are after don't take samples. That's the problem. Correct. And they don't go to Costco to lay on a bed or wherever the bed is at sleep mattress place. So now you can come, you could sleep on a Thuma bed, Charles Roger mattress, Spinal Line pillow. You can hit the little QR code or the, um, there's NFC chips in some rooms and QR codes on Google homes and on screen. So when you're in a room, you can hit the little qr code or the um there's nfc chips and sunburns and qr codes on google homes and on screen so when you're in a room you can scan it it'll pop up the little marketplace and you can buy the products that are in the room this is like the what was the hotel with the bed the wonder better uh you know i'm talking about one of the hotel brands

sells their bedding and it was like it's the first thing i can think of hotel collection bed yeah the hotel collection yeah and in like uh whatever whichever hotel that is i, it's the first thing I can think of. The hotel collection bed? Yeah, the hotel collection. Yeah. And like, whichever hotel that is. I mean, it's everywhere now. I know, but it was one of the hotels sold their bedding, the dream bed or whatever it was. And it was the first place I can think of, of that type of a thing getting. But literally, imagine walking into a house where like everything in there is just like, okay, if you like it, here's how you buy it. If you like it, here's how you buy it. If you like it, here's how you buy it. It's not like, it looks very high end, right?

Oh yeah. You're using a smart home features and tablets and like little placards with QR codes and stuff. And we're like making sure that it looks high end. And then there's, there's stuff where like, like I said, the laundry sauce laundry room, you walk in and says, laundry is sexy and lights and their big logo and has a tree with laundry pods hanging, but they're paying for an activity. Yeah.

And they come there once a month to do content and photo shoots they're rented at a discount so if they need to do another shoot or send an influencer somewhere that's where they're going to send them right and now through this they have other people coming there and they have samples so they're taking the laundry pods home like i love the smell of this and they're becoming customers so they're actually but they're actually also a customer in the fact that even though it's a discount they're still booking your place oh yeah it makes the airbnb listing off the chain because people are coming there to experience these products and brands and they know they're about to get good coffee good food they can book a private chef a driver all this stuff is available

and it's and it's in their interest let's say you have a somebody has eight million followers on instagram it is in their best interest say we will put you up there for the night just go in this room and go crazy about our stuff. Correct. That's exact. Bro, I didn't want to say it yet, but yes. Now the brands we're talking to are asking if we know creators that would stay in the houses to make content. And half of our bookings are from agencies

that are sending influencers and models to our houses to make content because they're so crazy. And now like yesterday, I just had a call with one of our partners, Murphy door, you know, those hidden doors.

I saw what I did in San Diego. He's like, wait, are you Trav? We got on the zoom. He's like, are you Trav? I'm like,

yeah. He's like, Oh my God. I didn't realize that you were part of that. We see you on social media, that house with that opens up. But it's one of the houses I have has a hidden door and it opens up to a rooftop deck.

And the whole stairwell is just like completely covered in greenery right and it's lit up with like sounds so what you feel like you're walking into paradise like the uh the what is it the atlanta airport between the a and b terminal back thing a jungle walk yeah kind of my favorite walk at an airport but i gotta keep going like that and so they saw that and they're like not a lot of people create experiences behind the doors like how can we work together to create experiences i was like well we have a speakeasy we just did that opens up it's hidden from the living room you push a bookshelf opens up into a speakeasy and then has a punch out that goes into a movie theater and that's in our house in scottsdale we just

finished which is like everyone's like whoa this place looks sick but we paid for the door so now we're just going to take the door out murphy's going to put a door in and they want to place a door a month more houses than a half yeah they're like let's do this once a month let's come up with cool concepts where we could put a door and then let's send a creator out we'll send the creator and we'll book the house so now they're like providing everything yeah right and that's kind of what we're seeing is that people realize like they need these living showrooms but they're not going to go get a house so if you can be part of a living showroom where people are already marketing it, have a listing, creating content, you want to be part of it. Gordon Ramsay just sent us all his cookware.

He wants us to use his pots, pans and knives. And we're an affiliate now so that when you come there, you're cooking with Hexclad, Gordon Ramsay's pots and pans and using these awesome knives. And you're like, I'm going to buy these. These are insane. And then they just got a two, three thousand dollar purchase for a set of pots and pans and using these awesome knives and you're like dude i'm gonna buy these these are insane and then they just got a two three thousand dollar purchase for a set of pots and pans and we get commission i made two three hundred dollars i was like dancing in my house and so those are the additional things that you can add monthly where say you could have 50 brands paying 100 bucks from cpg products in the kitchen to the bathroom all over the house right and they're sending you bookings yeah so yeah i mean just we'll use real numbers

so 20 brands at 100 bucks right it's a couple grand for a house right which is good money but then you get about three brands to pay you 500 bucks for a room for you know the lozoni living room or the laundry sauce uh whatever room and now you added 1500 bucks. So now you extrapolate that outside my house. You go to all of our friends and go 10 doors, a hundred doors, thousand doors. You just added zero every time. And I don't know if one brand would want to be in a thousand doors,

but most brands I talked to could pay a hundred bucks for a hundred doors and pay me 10 grand a month to do experiential marketing and have a hundred pieces of content from a month. They could do that and they would be stoked and have 100 pieces of content for them a month. They could do that. And they would be stoked. And they could stay in each house once a year. So they get 100 bookings for free that cost two grand a night. So like the math is-

Yeah, they're looking at like- They're mapping it. They're like, wait, so I get a vacation there for free, shoot there for free, and you're going to do my sampling for me and you're going to make content for me. So I think the end scale play is like having like 10 of each kind of

brand to go to like a thousand and then like a hundred of each brand to go to like 10,000. This is a property tech platform where brands sign up for campaigns and hosts sign up to host brands so that you can just come on and say, hey, you know what? I want to put a Samsung TV in my house. I'll do that deliverable. I'll make that content. I'll do that post. And so we can then just go get networks of Airbnb hosts and brands and just connect the two and completely arbitrage it. Right now we're doing the hands-on process of setting up the activation, designing it with renderings and making sure that it's like an amazing experience for our guests

because there are homes. Yeah. But when you tap into someone else's network a property manager with 100 doors it's one-to-one we're talking to one property manager so they need this kit they need that like the liquor cabinet pantry the bathroom and then like the marketplace where you just get a little slide for a qr code and you put it on your tv or smart home and that's it and you're in but you so you start man you started this is just was this started as a i wonder how much free shit i can get from my airbnb or did you start this understanding that you wanted to scale this right away yeah i mean i didn't know we would scale without our houses i

thought we could like make enough money having as many houses as we would need to buy from this model because the capex savings were huge you saved massive 75 to 100k on furniture and massive already on up well talk about that too because we're talking about the pool builder yeah i mean there's a couple right and the one we're working with now that we're out here to meet with uh biodesign and they have these really cool pools that are essentially modular but they dig a hole and then they just pour like this almost like cement but this this like bio-friendly material that you can literally cut and move. So, and I'll show you pictures later,

but these pools look insane and they're like walk-ins and you can build swim-up bars and chairs inside of them and underwater, it's just insane. So for us, it's a showroom for them. They're allowed to come show it to people. We'll make content for them and our guests will experience it. And if someone buys one of these we get a large commission yeah actually already sold a couple so we're making just from your pool in in there in scottsdale uh yeah and the and the

one in san diego and the one san diego yeah so now our other meeting that we just had was essentially like how do we just create a showroom model where they cover the expenditure of the entire backyard essentially and we could save up to a hundred thousand dollars on building out this backyard with this pool this swim up bar and all this stuff but for us we would have spent that money yeah it increases the value of the property it increases the rental and it makes people want to send us pool toys and outdoor stuff that's you know you just brought up an interesting question though on this model is there so when you do a brain let's say you do a brain down with the pool are they going to put a covenant like you can't sell this house for x amount of years because i'm playing devil's advocate what would prevent me from getting a new getting a new pool

and be like ah shit didn't work out some house um so we're not selling the house i know you're i know i'm just i'm just i know that deal that we do are like it's a year for the showings the stayings the content okay so that's a one-year deal on that yeah and they're not paying because they're providing okay but in that we will also be an affiliate and like through this showroom we're incentivized to have as many of them as we can and do as many showings and events as we can, because the more we sell, the more money we make. Selling one of those makes us more money than an Airbnb would in a month. One of those pools. Yeah. And yeah. So now, but now, so you started this, you did your house in San Diego and your house in Scottsdale. So now

you're turning this almost into an agency where you're repping out other Airbnbs. Yeah, and like... Is that going yet or no? Yeah, it's going. This morning, we just kind of started talking with the brands about that. A lot of my calls this morning were like, yeah, I know we're putting you in these houses,

but we just got two more in Cabo, a yacht that we just signed, and we'd love to send your stuff out there. They're all asking, can we do this in 100 homes? Like, BrewV is a coffee partner of ours. It has coffee machines. And if you get them in your house, then someone's going to keep reordering. Even if they give us a 20, 30% discount, they're getting retention from whoever that hosts. Right. And that host is stoked because they're saving a bunch of money on a coffee machine and they're getting discounts on the coffee. Well, even being able to retrofit some of your existing stuff because i mean the key to the you know obviously the key

to the airbnb is you've got to keep kind of updating a little bit when it's cool and you got to keep changing a couple things here and again um you know you don't want it to get stale yeah that's why we did a deal for a year i mean we had our first year we had spin coffee the machines you make on your phone they ended up winning product of the year in time magazine was a huge success. Everyone loved it. But you have to have the app to use it. So people coming in, it was very difficult.

It's not as easy, you know. We did our year deal, and it was amazing. And we're going to keep it in the house. But now we're also adding BrewV is another coffee maker that we ended up investing into because it's so cool. And it has touchscreen, and it also has an app. But it gives you the ability to make your coffee wherever you're at in the house and it's just they have flavored coffee and they have b cups not like k cups but cups and this is new startup that's out of santa monica

and they're killing it and it's like what do you go with d cups that's me personally that's what i would have gone with it's just well they're called broovy okay there you go b cups okay fair but like that idea is like hey we want to grow our brand we want to do experiential marketing like do you guys could you get this in 100 homes let us know if other people would be interested and so my brain starts going to like of course people would be interested if i even made just a post who wants a free who has an airbnb that costs at least two million dollars and wants free coffee most people would be like yo we're down you know and i would guesstimate that the fact that, that you have all this brand experience and all this, that you have all this experience

makes it very, these conversations very easy. Like your average Airbnb guy could not reach out to a national brand and pull this shit off. I don't know anything about real estate. I didn't. Yeah. When we started, it was, Hey, what's up? My name's Trav. I'm the founder of Flex watches. I have this really cool concept. I want to pilot with you guys. I love your brand. I always reach out to my Instagram first. Like I have an idea. I want to talk to you guys. Who can I talk to? After I reached out on Instagram, they saw who I was already. They didn't think I was coming in and selling them. I was just like, I have this really cool concept and I can integrate your stuff just like I did when I was on the real world or just like I did when I was in the profit. And I literally would

show them, I'd be like, oh, I'm going to share my screen real quick. Like was on the real world or just like I did when I was in the profit. And I literally would show them, I'd be like, Oh, I'm gonna share my screen real quick. Like this was the real world house and this is flex watches and this is me. And then they're like, Oh, so this guy can help me integrate my products. So like it was never, it was always that. And so now that we're growing the business, it's like, we're credible because we did that with 30 people, 30 brands. And now you can look at it as a real business model. Real estate takes a while, you know. And we started this in 2020. We had a really hard time with like even with the pool.

With the first pool, we did plungy pools. And they're out of Australia. And they have prefabricated concrete pools. And they're like, yeah, just dig a hole and drop it in and like do this little water thing and you're good well that's not what the city of san diego thinks yeah and we like dug up the front we brought a crane over the tree dropped a pool in the ground and that shit sat there for a year so we went through those things and the same thing in scottsdale we're like ready to break ground on the biodesign pool because it's a different type of pool but these guys are from italy and it's different here yeah so like we've had to deal with these like pretty no no no no we gotta get permits done no no no no delays and even with

permits and other things like just delays delays delays you know so we had to finish our houses to literally prove the concept fully then now it's like okay let's move on and through this process which is really exciting we actually started a sister company called ready homes okay which locates real estate represents owners reps designs the houses basically redoes the houses brings the brands in does the pools all so wait okay sorry, wait. Okay. Sorry about that. So Ready Houses does. So walk me through this process. Yes. And this is my business partners starting it.

Like I'm just partnering with them. Sure. Because it makes sense. But as experiential is not me. Ready Homes would basically be an owner's rep for someone who wants to buy an Airbnb. And they identify the right market and find the right property. They design it all out with find the right property. They design it all out with the brands we have. They save you a bunch of money. You pay me a percentage of your

cost savings. They build out a house that's going to rent that would have rented for 700 for now, 1500, right? And then we put our marketing behind it. So this house is even better. Creators are staying in their influencers, whatever celebrities. And then we have this like new business model where it's not our house and they just hired experientials after. Yeah. So Ready Homes comes in, saves them a bunch of money on pools and stuff. And then simultaneously once that, I mean, when I say finished, I mean like the structure of the house. Yeah. Then I start bringing in furniture through experientials and placing all the products and brands.

And then once it's done, ongoing basis, I can get you guys CPG products for your house, water, snacks. And what's your kick on? They get free product. They get free product, but on the placement, what? $100 a brand. $100 a brand. Unless it's an activation. But if it's a CPG product, I'm not going to have 25 in a pantry. It's easy.

So you can easily. So, so if you can't, so how many brands do you think a house can have? A hundred, a hundred. Yeah. So you're looking for a hundred times a hundred. You're looking for $10,000 a month.

Yeah. And free revenue just for having somebody give you a bunch of shit in your house. Yeah. And I think there's a technology play. Oh my God. We're doing this all wrong kids. We're doing this all wrong. Well, like think, think about this, right? Web three background, IOT type's the technology play. Oh my God. We've been doing this all wrong, kids. We've been doing this all wrong.

Well, like think about this, right? Web3 background, IoT type of thing. Yeah, yeah. And I'm like, okay, NFTs are minting or scanning. When I saw NFT week, like the NFT, and then you scan the thing and you can mint it. I was like, why don't we do this in a house with artwork? That was what I first thought.

And now I'm like, wait, you can do with products, physical products. Yeah. And they don't have to be NFTss well you know it's so funny because it's essentially everything comes back to having a brand because if you look at like my top agents here like we have 585 agents that work for us here and if you look at the top ones the ones that are they're always consistently at the top there's and you put them into two distinct categories. There's ones that spend a tremendous amount of money on marketing.

I mean, they spend a shitload of money on marketing. And then you have the other subsection, which is smaller, but does better normally, who have incredible brands on YouTube, Instagram, everything else. They are making $20,000 a month and generating leads from that source. So they get paid $20,000 a month and generating leads from that source. So they pay zero, they get paid for Mark.

They get paid 20 grand a month. Pull people in. Yeah. They get paid 20 grand a month on the, on, on their channels. And then that's where their lead sources. So not only did they not pay anything for it,

they're getting paid for it. And this is kind of the same. It's like, everything goes back to that value of that per of that brand of branding. And you asked me earlier with marcus i just watched how he attached his personal brand to all these things and i was like we got to speak you got to do a course you got to do stuff he ended up speaking for dan and now he's an aspire speaker and he speaks on stages but i literally he was like i don't want to do that i don't you never

you never know you like it until you do it now so you're like i kind of like this yeah and he he's super impactful and he makes people cry and i bet you that makes him feel good when he helps people break through and yeah you know they get to share that emotional connection with him in front of thousands of people it's a pretty crazy experience it's like a live version of the prophet yeah i think it's sick i see him speak i'm like this is so cool um because i've seen him work a room before but there was 10 people in there and like you see it on tv and you're like it doesn't have the same impact yeah you see here and people are having breakthroughs

people are suicidal they're crying and he's like just pointed out he's like come here you know what i mean it's like what's going on with you and he just starts picking them apart like and it's just really cool to see so for me he was able to take his trauma and what he had been through and help other people break through and he is known as that guy as like a personal brand. Yeah. And like, I didn't realize. What a great thing to be known for. Yeah, I didn't realize that.

And then once I started seeing, I was like, that's what he is. Like, he's been through so much. He has so much experience. So it isn't about money anymore for him. You know what I mean? And it's about his personal brand, his legacy and what he's leaving. I think that was my point. You know, it's just like, what legacy are you going to leave? I think that's so funny. We get known or like we talked about ego attachment with what we do earlier and you

get known for, you know, right now I'm the simply Vegas guy, right? That's in this town. That's what I'm known for. Um, cause we're such a big company. You're known for flex watches, this and that. And, and won't it be a great point? And isn't it something to strive for in your life when what you're known for is nothing more than the impact you have on others. That's the fucking goal.

That's the fucking goal. That's the goal, man. Cause you know, it's crazy. People like all flex watches and ask those questions. Not a lot of people ask about the charity side of it. That's why we did it you know what i mean it was like the first ever success that i had was

helping people yeah and the day we went to mexico to donate the money is the day we ended up on the real world it's like crazy two two things about that i don't i don't remember the kid's name maybe you remember who i'm talking about there was a kid that was doing the speaking circuit it was young he was like 13 i don't remember his name he wrote a book how to make money as a kid i bought it for my kids and he had a bunch of books like that i mean he's good smart kid and he said that you know whenever that time's really hard with him and his dad his dad would always say the same thing which was time to go give like if they down to their last three dollars it was like well's go give. Cause it always comes back to you in spades. There's that.

And then as far as the purpose driven business thing goes, I remember when I was first introduced to Cole Hatter, um, and, and his thrive community. And I think he's starting that back up when I was first exposed to that and the concept of the purpose driven business. And I told him when he was sitting in this chair not too long ago, I said, man, it's not just about what you've done. And you know, his charity of his orphanage in Mexico, but all of the people that you've inspired to do purpose-driven businesses and give money back as a, as a built-in mechanism of their business, which we, we are. I mean, it's what's it make money matter. It makes money matter. It's so cool. It's so cool. And everyone, they do those

exact mission trips and they have their own orphanage i just went and visited someone else's orphanage yeah the community center and started donating he built his own and now he's got all these different people out there doing missions trips and building their own and now they're what they're starting schools and all this stuff it's really inspiring and that that will be the legacy that cole leaves well i think i think now it's kind of cool to see, but even within the, I call it the entrepreneur bro culture. Well, my wife coined that phrase, the entrepreneur bro. She's like, are you really going to black hoodie again today? Are you really going to wear a black hoodie and Nike? Cause you get to him like I might wear black hoodie. I don't know. Um, but the entrepreneur bro deal, I think what you're starting to see is this also

rush to kind of be the guy that gives the most. And I think Fleischman started some of that as well i think you look at like charlie with the dream factory and what he's doing there and even today you know i i just turn it on the gram and i saw uh pace morby who's i think he was said he was in st louis but they're going to try to do a million acts of kindness over the neck in one day or whatever it is through his community it's awesome they did it with charlie oh is that that was it that was that was an old post yeah i think it was last saturday okay i didn't see that that's awesome yeah or maybe he's doing it again but you know it's crazy charlie and i have a collab yeah there's a dream watch for flex watches and then obviously i'm just part of the

dream machine i volunteer yeah i love what he does yeah it's it's great. And for me, it is about ROI, return on impact. Me and him talk about return on impact all the time. Ooh, return on impact. That could be the first time that's ever been mentioned. I love it. I mean, just think about how even with Once Upon a Coconut, his new coconut water brand, how it's giving back to his foundation. I mean, it's going crazy right now.

People love to support him. The stores. It's hard not to want to support him yeah and it's hard not to like personally like he's like hey can you go buy this at the off the shelf he's like there i'm like dude i'm gonna do it i go pull up and i just fill my cart up i'm like this is cool like i feel part of it you know and then i bought someone flowers and then i told some lady she was beautiful and i gave some dude a hug who was wearing a cape spinning around i'm like yo come here bro he said like hug something on it i'm like come here i sure didn't say drugs it was like the

hug healer or something but you know it's just spreading kindness yeah so like i did my 10 acts of kindness and it's like he had a thousand plus people doing there 10 000 people and you go and you click your button you log in and you see how much you're doing and that is. And that is what people, like he had a birthday party the other night, and it's like everyone there is sober. Everyone there is like trying to, they're doing fundraising, you know, kids in wheelchairs with cerebral palsy, you know, people with out limbs. This was what, two weeks ago, three weeks ago? This weekend.

Oh. This last week. Well, there was something he did, because I was supposed to go with Josh Avon like three weeks ago to something at dream factor i don't know what that was i mean so he's doing it all the time and he's he's done a really good job of creating like a movement that's awesome out of a charity that's awesome and his story's crazy too i mean he's got cancer brain cancer so it's just like he's just someone who found, um, like, I guess it was just like optimism in helping people and hope, you know, he's just got this optimism about him and like,

you have what he's had and been through what he's been through. And you could share that with other people. Like I said, with Marcus, you went through these traumas and you can help uplift people. I think this is a actually really important part that you brought up when we started in that whole bro culture and entrepreneurs and influencers. It was always about, look at me. I'm at the top of the pyramid and all my followers are looking up. There's a paradigm shift now about being at the bottom on the ground floor and holding up and lifting up others. Yeah. So if you want to make an impact or leave a legacy or do anything that people are going to talk about, you have to help them. You can't just put your image on people as a personal brand

and tell them how cool you are. And I'm guilty of it. Lifestyle photos, content, all that stuff. But the truth is we're all on social media for our own value. So if you're not providing value or lifting up other people, you're actually just adding to the problem. Yeah. No, no kidding. You know, somebody asked me one time, I don't remember where I was. I was speaking somewhere in a panel and somebody asked the panel, like what, what's the definition of leadership? And for me, that

definition has always been striving forward with one hand while reaching back to pull others with. That's always been my definition of that. It doesn't matter how far you're striving forward if you're not pulling others along with you. 100%. It doesn't matter. It doesn't matter. Because it's, I mean, yeah, it's all part of that journey.

And I feel as though once you learn it, like part of the obligation is to like pass that knowledge on. Oh, for sure. You know, otherwise what? What's the point? What oh for sure you know otherwise what what's the point what's the point you know what's the point because you're still learning and you're here and your floor was your ceiling once so you don't care about this no more but you want that other person to tell you how he got there yeah so it's kind of like give and take yeah i mean you help these people and that's kind of just like how it is and then you people will help you along the way yeah i've always found the most

successful people that i'm around are the people that have the least secrets yeah they don't know i'll show you i don't care you know why because they know how hard it is and they know how much discipline it's going to take and they're like cool go ahead just do this no but but i think it's more than that right like for example when people join our company here, I always like to say, and I say this in literally recruiting presentations with agents that are thinking to come to work in somebody's Vegas, when they ask like, what's the culture and what are the agents like here? I always say, our agents here have just the right amount of ego. And what I mean by that is this, is you can walk into anybody's office and you can say, what are you doing? And they will sit there and show you

every single thing that they're doing to sell real estate. And do you know why they'll show it all to you? Because they think if they go head to head with you, even if they, you have their entire playbook, they'll still beat you. That's why that's just the right amount of ego. It's, I have so much self-belief that I'm willing to tell you every single thing I'm going to do. That's true. Because I'm still going to be successful. That's kind of what i was trying to say yeah i'll tell you whatever because i know how hard it was and how hard i was exactly i know i can do it but i don't know if you can do it well i'm doing this well i'm doing this i don't know if you've

seen i'm doing this thing right now on the gram where somebody bet me they just asked me because i i you know i used to sell a lot of really big homes personally but just over the last several years i've been very busy with building or other and stuff. And I've kind of, you know, I give everything away to my team and just kind of let that business kind of run itself. And somebody said, you know, do you miss selling big homes? And I said, yeah, sometimes I do. Cause it's honestly, that's the fun part of real estate, right? Go and show multiple other homes. That's a fun part of what we do. And they said, how long do you think it would take to spend that business back up? And I said, I bet I can do it in 90 days from pretty much now.

Granted, I'm not going, I get it. I own a big company. I've been doing this for a long time. I'm not starting. I have a staff. I'm not starting from zero. I understand that. But I've been, you know, I've been documenting it every single day, every single thing I'm

doing. I wonder what you're doing. Yeah. What's that? You've done this before though. Yeah. But I'm, but I'm documenting every, every company I use, every brand, like all the stuff I do. And my wife's like, how can you just done this before though yeah but i'm documenting every every company i use every brain like all the stuff i do and my wife's like how can you just give this away i'm like babe because i can give this to a thousand people and two of them will do you're providing value and you're

lifting up the people who are watching you you're very successful and especially in real estate so you can help other people i'm sure that's why you do this podcast that is why i do this and that's why you're posting that stuff on social. Because trust me, I don't look good in HD. This is 4K. We have enough good clips of us, right? I miss my clips from the apprentice days when the TV was so square. It's like low def.

That would create this thing. Just hazy enough. Well, anyway. Well, Trav, dude, thanks for coming by. I know you got a flight to catch. I don't want to make you late. But, dude, this was super interesting. If they want to find you more of you dude and uh dude if you're an airbnb guy you should be tracking him down like crazy right now just send me a message

uh it's trav is on instagram tiktok uh facebook so if you just send me a message i'll answer at trav hit him up so guys we're gonna wrap up another episode remember this man if you're out there and you are just drifting along with the currents of life man nobody's coming to help you you gotta help yourself so get up stand up start swimming do something make a move see you next week what's up everybody thanks for joining us for another episode of escaping the drift hope you got a bunch out of it or at least as much as I did out of it. Anyway, if you want to learn more about the show, you can always go over to escapingthedrift.com. You can join our mailing list, but do me a favor. If you wouldn't mind, throw up that five-star review, give us a share,

do something, man. We're here for you. Hopefully you'll be here for us. But anyway, in the meantime, we will see you at the next episode.