Escaping the Drift with John Gafford - The 1% Success Strategy EP 29

Episode Date: December 1, 2021

Learn and burn Entrepreneurship from serial entrepreneur John Gafford and his band of mayhem makers. From stripper poles to the oval office, business lessons are everywhere. This Week:We talk about what to takes to achieve success while discussing concepts from the book, The 1% Success Habits.With Chris Connell and Colt Amidan

from the art of the deal to keeping it real live from the simply vegas studios it's the power move with john gafford back again back again back again for another episode of the power move welcome boys to the new studio thank you you're You're welcome. Oh, my goodness. Look at this. I know. Gorgeous looking. It's funny how I've actually posted now essentially a billboard of myself behind myself

and yet I can sit here and say this was for you guys. Oh, I mean. It's the giving. Selfless. I'm a giver. Selfless. We appreciate it. This is like all the personal injuries attorneys on billboards. Like, I'm here for you. Yes, for you, not for me. Don't worry about giving me any money.

It's all about you. It's all about what you get. What you get. Wink, wink. What I get. Don't worry about it. Unlike Connell Law, which actually cares. Connell Law.

Connell Law. For all your injury needs. Connell.com. Connell.law.com. I tried buying Connell.com, and someone owns it that I'm like, it's not Connell Billboards. So the irony is Connell Billboards in our town is one of the biggest billboard owners. So you're actually on every billboard. I'm on every billboard.

See, it's kind of like that. Unintentionally. Well, no, it was like, was it that exit real estate company named themselves exit? Because they were like, oh, we want to be named this because everybody sees exit signs all the time. It's free branding. Yeah, but it's not associated with real estate. Whereas I have personal injury attorneys on Connell billboards that I don't own a part of.

No, I agree. You know, today on the show, we're going to talk about a lot of stuff, mainly getting goals done, man. How to accomplish your goals, how to get things done. A lot of things happened this weekend that were kind of head scratching for me in the sports world. And, you know, we don't talk a lot of sports here, but we to talk some sports today because there you lost apparently no okay now we're not going to talk equestrian court we're just talking sports but but apparently there is just no rhyme or reason in college football anymore at all so you look at there's always a rhyme and reason i know but you look at okay well okay money's fine but okay let's break this down, just what's happened so far this week. You had Lincoln Riley bail from Oklahoma, which is supposed to be one of the premier jobs there is,

and take over the USC job, which has been mired in mediocrity forever. See his deal? Since Pete Carroll. Yeah, did you see his deal? What was it? No, it's like $110 million. They're buying both of his houses in Norman for over $500,000 over. So that's a million-dollar bonus to buy his houses.

And I guess he gets personal use, family use of the private jet whenever he wants it. That was his deal. Not a bad deal. You need an OC, Lincoln. You call me. No. Dude, that's a pretty solid deal he got. But I think with that one, if you look at it, I think the reason that he's doing this,

which I had this reason come out, and which is going to be part two of this, which is another head scratcher, which I think he's doing it because Oklahoma's going to the SEC. Right. Right. And for those of you who watch college football, don't watch college football.

I promise I'm not going to spend all day on this. But this is an interesting dynamic to thought process in longevity. Right. I think what he did was he said, hmm, Oklahoma's going to the SEC where they have, I mean, I'm sorry, if your team plays in the SEC, you know this is true. You have the most ridiculous fan bases in college sports. You think your team should win a national championship every single year, even though

Nick Saban's been schooling you for 12 years, whatever it is. Totally agree. school in here for 12 years whatever it is which is why there have been 60 60 coaches fired in the sec head coaches since saban took over at alabama it's a lazy susan type of conference yeah well we everybody's trying to find the next nick saban is the problem so why is i get lincoln riley smart move get out of there because your fan base is going to be, is used to going to that final four. They've done it several times over the years. And guess what?

You're now in the meat grinder, the sec, where it's, it's yachts. Apparently they didn't consult with him too. If you want to talk about a huge problem, they apparently structured that deal without his sort of any input on it. Oh boy.

Well, cause they want that money. They want that money. And look, honestly, even if you go to the SEC and you're mediocre, your television exposure, all of these kids now with these NIL deals. Well, you get the money. That's what they want.

Look, in the Big 12 or whatever it is, sucks. I get that. It's going to fall apart now without Texas and Oklahoma. But Lincoln Riley will definitely be at USC much, much longer than I think he would have been at Oklahoma with a couple of welcome to the sec type years. Right now, have you ever been to Norman, Oklahoma? I have been, I've been to, I've been to Norman, Oklahoma. Yes, I have.

And I've been to, uh, what's where OSU is. That's still water. Been to both of them. So have you ever been to Los Angeles? Yes, I have been. Which, which of those towns would your wife prefer to live in? My wife, honestly, probably Norman. angeles yes i have been which which of those towns would your wife prefer to live in my wife honestly probably no really but yeah she's not yeah she don't like she don't like the traffic

and all that stuff but no i'm just kidding but i get it when you have use of the company plane and helicopter yeah no i get it yeah los angeles is a little bit of a different town right yeah great weather i'm totally done there but so you got that scenario with him and i understand the move don't want to be in the sec and they have brian kelly who's the head coach at notre dame again literally that guy's been there he's one of the longest tenured coaches in college football is he the most winning i think he's the winningest coach at notre dame i think he has the most wins yes at notre dame yes more than aripar cg and more than 111 more than newt Rockne, more than Lou Holtz, all of them. Yeah, because he's been there the longest.

He's been there forever. And this is a guy that they could have buried him at midfield at Notre Dame. He could have been there for the rest of his life. He's earned that right in one of those prestigious universities to ride it out, call it the Bowdoin, if you will, where he got a whole decade of mediocrity because Florida State wouldn't fire him. But anyway, but now he's jumping in the meat grinder at lsu and dude you talk about look some of my best friends a lot of my friends went to lsu these are unrealistic people they are not reasonable the swamp people are some of my favorite to party with but you have

to understand that you are going into the heart of darkness oh nat, natty or bust, buddy. Natty or bust. That is the heart of darkness. Natty or bust. You don't have Joe Burrow anymore. Yeah, so Colt, what are your thoughts? You know, I don't watch sports too much, which is crazy because I was a huge sports person. But, no, I think that it's now a win or die type of thing.

You don't even get your four years to build. Back in the day, you used to say well filter out three years because it's not your recruits now it's hey you better win with other people's recruits or you're done but you know nor dame's all nor dame's such a hard job just because they have they have standards hate to say yeah the academic the academic standards are down but i think lsu has a coach every three years on average right yeah it Yeah. It's brutal. And Ogeron was only three years ago. Go Tigers. Hoorah.

Go Tigers. Good job. I will miss that guy. I'm going to miss him. He did a good job. But I think the USC job is a great job for anybody, anything but that way. I got to be honest with you. I hope my daughters go to USC or UCLA.

Do they? I would love that. The boy's goal is to play lacrosse at Notre Dame. Notre Dame. That's his goal, which would honestly be so painful for me because they're too chicken shit to play a real ACC schedule. But that's fine. That's okay.

It's fine. It's okay. Another day, another story. We'll leave that one alone. But today what we're going to talk about, because obviously these coaches are going to need to accomplish some goals if they want to keep these jobs, especially going to the SEC. Good luck.

I mean, good luck. So today what we're going to talk about a little bit is this is kind of a cool book by a guy named Tommy Baker. It's the 1% rule. So for all of you that want to talk about how to be in the 1%, this is it. It's not about being the 1%. Shut up. It's his rule to getting things done. It's these little simple changes you can make that get these things done.

Before we start. Are we backing out, Colt? Well, no yeah i just thought yeah real quick i mean does anybody else think thanksgiving food's overrated no it was absolutely we didn't we did we did not talk about thanksgiving we did stupid killer this year it was it my my my in-law went over to my mother-in-law's house and the food there was every, every plate was as good as the next, and that's never happened in my life. Not saying we've had. It wasn't that weird, like, little marshmallows on top of it thing.

I don't know what she did this year. I don't know what she did this year. Because she always has a good meal. They really take pride in their meals. Yeah. Italian food, you know what I mean? But something about this year, the turkey was spot on, but the stuffing was spot on, but the stuffing was spot on,

but the thing was spot on, but everything was spot on. You know what? I'm torn here because I want to share my secret, but I'm worried it's only going to cause me damage in the future. Like how to win Monopoly? No, exactly. But the same thing. How to win Thanksgiving, right?

It's real simple. You want to win Thanksgiving, my friend, that's how you do it. Order pizza? Nope. Popeyes. Turkey from Popeyesyes i'll give you that you did that turkey from popeyes is unbelievable yeah you get it it's done it's already pre-cooked it's finished you literally just put it in the oven for like an hour and a half and it's done and it is perfect i don't i we had no turkey left by friday really yeah and. And I'm the only one who did that. How often, how in advance do you have to order it?

No, you got to kind of catch it. You can't order it. They ship them to the stores and you just have to get lucky. This year or so, Gorton calls me and he had gone in there and said, hey, what do you guys get the turkeys? They're like, oh, any day now. We're not really sure when we're going to get them. And I was like, all right.

And then Gorton could be like, bro, I was at the bank next door or Lights Plus. And he goes, I saw the turkey truck pull up. I ran over there and bought you. He got me a turkey. So yeah, Gordon bought my turkey. Dude, it's such a thing. It's actually the only turkey that I've liked. You did it one year.

Kind of a mistake, huh? You're like, just go get turkey for Thanksgiving. It's the thing. How fast they sell out. Gone. You can't get them. I mean, it's like, it's that's when. Well, now I want one. You should. It's the thing. How fast they sell out. Gone. You can't get them. I mean, it's like that's when. Well, now I want one.

You should. Just because of the scarcity. It was good. No, see, the thing is, I think they only do it on Thanksgiving, though. I think it's the only time you can get them. Yeah. Popeyes, you should totally sell your turkeys year-round. Year-round.

There's no reason not to. By the way, so I don't eat fast food. It's just one of those things. We don't go to fast food. I'll have like a Subway. I'll go for a sandwich, Jimmy John's or something. But we don't go to burger places i'll have like a subway i'll go for a sandwich jimmy john's or something but we don't go to burger places i just never really have popeyes though i wanted to try all the chicken sandwiches one time oh god is the best so much better than second place oh yeah

it's it's different sports it's like colt versus jessica springsteen in equestrian racing it's like she's already that much better than her i think yeah no no you're second place by so far there may as well be i started following her on instagram pretty impressive are you showing people i thought i was talking about it and i watch yellow storm those horses are pretty impressive although you know it's you know it's like i channeled you last night me and the boy were sitting in the hot tub at the house last night hanging out and then we asked me he asked no stop it because i'm in a hot tub with boys but your neighbors anyway no it's me so we're sitting there and we're talking he says something about the olympics he's like oh maybe i'd like to get the olympics one time when it's in uh in l.a and i said yeah i said cool i said let's so let's look

let's look at all the olympic sports and then like, all right, let's see which one of these is the most worthless Olympic sport. To get an easiest? There's an easy pick. Handball? Breaking. Break dancing is an Olympic thing. That's pretty awesome. That's probably the hardest Olympic sport there is.

Okay, break dancing in the Olympic. Okay, so the ancient Greeks. My goodness. They did it naked. They did it naked. Want to listen? Yeah. you're okay break dancing in the olympic okay so the ancient greeks my goodness they did naked they did naked yeah this is the ancient greeks one of people break like i there's just certain things i think don't have any i agree break dancing one of them shouldn't be that is super hard i'm not saying you can do it you should try to be a break dancer i'm just saying is that an olympic sport they weren't shooting 22s either john so no that's true but but point being like even some of the stuff like skateboarding and that stuff i leave it to the x games i i like the x and so you're kind of a

purist when it comes to the yeah give me the track and field give me that stuff i just yeah but break dancing you wouldn't see normally on the break dancing. Yeah, but break dancing? What? Yeah, if it's on the Ocho, I don't want it on my Olympics. That's a great point. That's getting out of line, the break dancing. That's a great point. Yeah, it's just too much. Sorry to get off subject. No, it's okay.

It's all right. Thanksgiving food sucks. He's a pod person. I have no idea where we find this guy. Anyway, so let's talk about this thing. So here we go. Ready? I'm just going to read the tips.

We're going to do what we always do and kind of discuss them as we go along. Tip number one, when you truly love who you're becoming, you become unstoppable. Oh, yeah. I think that's important. I think, compared to the college football moves, I think these guys have such a belief in themselves. Oh, unflappable. That they're willing to jump into the meat grinder.

Yeah. And you can just see it towards the end of the tenure on their face. I mean, look at Dan Mullen at Florida when he's like getting, losing games and smiling at it. He's like, I'm going to get fired this week. So good game. Yeah.

Just done. Somebody, somebody made that comment the other day. I don't know who I was listening to, but somebody made a comment. He goes, I don't really care what Twitter tells you about, you know,

the meek shall inherit the earth. He like tough people are still winning yeah no they are tough people with grit grimy people who get out there and take care of business will always win they're still going to win no the question is though because you start believing in yourself you start feeling good about yourself it starts going into a whole like the snowball effects when things go good oh things go, other things start going. Well, yeah, because now you have the energy, you have the right mindset, you have everything. So when you start believing in yourself, that's huge.

But is there, I mean, is there like an Ahab in the whale? Is there a point where you're just, maybe, maybe your belief in yourself is a little too great and you're not realistically looking at the situation as it's laid in front. But here's the thing about Ahab. He believed in catching that whale who took off his legs so much that he was willing to have him and queequeg go after yeah just in case you wanted us some moby case you wanted a moby dick summer i went moby dick analogy he went full like book club read through it which is hey that's just fine so if you haven't read moby dick and you have a paper do hey just use that there you go it was the south pacific harpooner that ishmael

mitten and tuckets anyway don't compare your start or middle to someone else's ending or you'll never endure i do love that um i think especially in the age of social media uh we get too much we we get you know you see other people everybody's got stuff and most of it's bullshit. They're lying anyway. But at the same time, if you start trying to compare where you are to other people, you're never going to get there. Now it's okay to find people that are where you want to be and model them. Yeah.

That's a smart, that's a shortcut. That is the shortcut to success is modeling other success. You know what's funny? It's so easy to forget that you look at somebody who's successful, right? In your business, They're number one. They're on the billboards. They're doing whatever. And you look and go, well, that guy's already dominating the market, so now I can't catch up.

They've already kind of monopolized. What's so funny is you think in 10 years there's going to be another person that's not that person doing the same thing, right? There's absolutely no reason it's not you. Well, this guy was not, like, for example, let's talk about your industry, right? Farhad Naqvi is one of our clients at Simply Vegas, great guy. Dominates the billboard stuff. When did that start? 2013.

Yeah, but overnight. Billboards? No, but overnight, the dude went from unknown to the biggest guy in town that quick. Well, the biggest guy in town is Richard Harris. Okay, is it? Richard Harris Law Firm. But it seems like Farhad, he's everywhere. And the guy's in town is Richard Harris. Okay. Is it? Richard Harris Law Firm. But it seems like not far behind. He's everywhere.

And the guy's doing very, very well. Well, that's the thing about this business is that it's your job to have presence, right? It's your job to have the billboards and do whatever. But by staff, I think Rick's probably five X. Well, I'm just saying, my thought, but the point is, here's my point. At some point when he came to town, he looked at that and said, I'm going all in on this. He worked at Lerner. Well, he didn't limp in, though.

Yeah, he did. He limped into it? So here's that whole thing, and that's kind of the point. So if it's knock for you to stay, and then you've got a guy like Demolopoulos or whatever, and you've got these guys. But they sprout up and they go away. It was Kuttner at one point. It was Ed Bernstein at one point.

It was Golightly at one point. But was Ed Bernstein at one point. It was go lightly at one point. But there's this cycle where people look at it and they go, well, I'm not going to go compete with the big person or the one that looks the most visible because it's going to seem to me to be insurmountable. However, those exact people who are there today were in your position where you were seven, eight years ago? Well, dude, real estate is the same exact thing. It's the same thing. And one of the quotes that I love that I heard Gary Keller say one time was,

he said, the most dominant people in your market in four years probably aren't even in the business today. And I love that because this is a business and that's why I love real estate. You can come in, you can go all in on it, and you can build a brand and name for yourself very quickly if you're good. Well, more to the point, to that point, That's why I love real estate. You can come in, you can go all in on it and you can build a brand and name for yourself very quickly.

If you're good. Well, more to the point to that point, what happens when people get successful? They slow down. Stop hanging out with cold. No, but they get,

they get, you get fat and happy. That's why. Clock is ticking, buddy. Clock is ticking. Right. There's always that.

Have you seen that curve where, where does happiness drop off with money? It's about 80 grand. Clock is ticking. Right. There's always that. Have you seen that curve where does happiness drop off with money? It's about 80 grand. Yeah, it's not. It drops off precipitously. Once you're a millionaire and you have 10 million, 20 million, 50 million, 100 million, that next million literally means nothing. It's not increasing your happiness. It becomes points on a scoreboard.

It's irrelevant. So when you get to the point where you're doing basically what you want to do anyway, that desire to get up and go to the office and grind it out at five in the morning get in the way of your taking your children to school and i think it goes back to like the main thing we're kind of talking about on this one is you don't know who was given a couple million dollars to start off you cannot compare yourself i know people that claim they're poor as can be and they they grew up in the hood or whatever and their parents are worth over two three four hundred million dollars right and they're like oh you know look at me i'm grinding so hard i did this well yeah because you have you could go ask for 10 million dollars and get it if

you need it so you can't compare yourself to people but they don't have longevity either no absolutely not i could name 30 of those yep when. When you experience resistance, laugh at it, smile at it, see it for what it is, a sign that you're growing. That's like your wife. Like you said, more money, more problems. I mean, you want more money, you've got to get bigger problems. Because if you get bigger problems and you solve bigger problems, they will result in bigger money.

So that's a Marcus Aurelius stoic thought. Embrace everything. What is it? Amore fate, love everything, good or bad. Yeah, run to Latin. I'm competing today. Wow, switch chairs. That might be a gauntlet getting thrown down right there.

I need to switch chairs. Amore fate, son. I dropped some Latin on you. Yeah, in vino veritas. Yeah, which essentially means love everything. Whatever happens, you've got to embrace it and understand that if you were going to grow, you're going to get better at what you're doing. You're going to run into problems, man. happens you got to embrace it and understand that if you were going to grow you're going to get better at what you're doing you're gonna you're gonna you're

gonna run into problems man you gotta embrace that instant gratification is an endurance killer oh yes yeah it is it's meant psychologically at a chemical level in your brain this is why the greatest thing that happens in vegas is when people come here and win the first trip yep best thing for ve. Best thing for Vegas. I'll never forget me and my sister were driving from Texas or Florida and we stopped in Shreveport, Louisiana. We went to a, uh, there was a gambling boat at Shreveport. So my sister's like, you know, I've never really been to a casino. Let's go to the casino. I'm like, all right. So we go in and dude, I'm talking about point, point, point, point on the craps table. And just my sister was just stacking them up.

And she's like, this is great. I would. I'm like, OK, it's not. This is not. Why doesn't everyone come to this? This is not how this normally works. You're going to like, like, great. Now you're going to be poor because I've now introduced you gambling.

You think it's easy. So, yeah. Beware delayed gratification. Because what happens a lot of time, too, is if you at, and counselor, maybe you can help me with this. I'll punt this one to you. But there's a study, I don't know what it's called, where it talks about getting better at something. And there's a quick hockey stick up when you first start something. And then it planes off.

The improvement is very incremental. It's very small. And what happens is most people will start something and they'll get much better at it very quickly. And then they're like, I don't want to put forth the effort to get much better. it very quickly. And then they're like, man, I don't really want to, you know, I don't want to put forth the effort to get much better. And that's why people don't stick with sports.

It's called the curse of the blue belt in jujitsu. That's it. Yeah. That's the curse of the blue belt. So everybody gets, you start doing that white belt thing. You start learning and you start learning quick and you start feeling empowered. Cause you go,

wait a minute, I can handle myself. All of a sudden I'm doing these moves. Oh my God. And now I can, I'm, I'm doing jujitsu. Yeah.

You go do a tournament. My first tournament in jujitsu, I won gold medal. You go and doing these moves. Oh, my God. I'm doing jujitsu. You go to a tournament. My first tournament in jujitsu, I won gold medal. You go and you're fighting. Oh, my God, I'm getting so much better. And then all of a sudden, you get to that point where at that blue belt level, purple's three times harder to get. Way hard. Because now you're blue forever. So those that gut it out at purple to brown, they'll eventually go on.

Where are you at now? I don't want to talk about it. Blue belt. It's the blue belt. So those that gut it out at purple to brown, they'll eventually go on. Where are you at now? I don't want to talk about it. Blue Belt. So, Mr. Blue Belt. He answered that question. Was that like a pep talk for yourself? I feel like I'm not doing this.

It's one of those sports where everybody who does it hits that point. And half a percent of people probably go on to do any better well i think that's anything in life any sport any work once you grind it so long it you hit a plateau and you gotta regrind again or you just stick where you're at yep no no i agree covey sharpen the saw or whatever what was it no sharpen the axe wasn't that sharp in the saw steven covey axe i saw or whatever what was it no sharpen the axe wasn't that sharpen the saw steven covey axe i think i always thought it was saw and i remember thinking why wasn't this axe i don't know maybe you're right i don't know maybe it was all right it's the canadian version

the canadian version oh jeepers gotta go saw that down all right when you experience resistance laugh at it smile on it see if it would oh we just did that one sorry moving along instant gratification we did that one too good lord what along. Instant gratification. We did that one too. Good Lord, what's going on? Once we see the unknown through the frame of unlimited possibilities, a place where anything can happen, we open up our world. I think that's about being optimistic. I think it's about things like traveling, John. Oh, okay.

That's a different way to see it. That's a completely different way to look at it. But when you go out there, everything seems so far away and impossible to me when I was a kid. So the first time I went and did it, I just thought to myself, I could have done that any time. It's not that hard to go to different places or do different things or try different things out. Well, I feel like the majority of problems in life and business, whatever, can be solved with just the smallest amount of action. And then I don't think you've ever had, I mean, look, except for like biggest loser where people weigh like 800 pounds

and lose like 400 pounds. Yeah, I get it. That's a big lift. But I'm saying the majority of the problems like you have in life can be solved with just a little bit of action. At least they get the ball in a positive way. I think it's anything scary, right?

Like riding a bike when you first try to learn to, everybody around you knows you can do it, but you're afraid to. Take a little action, try it, and it was easy. Yeah, doing your first backflip on a trampoline. Yeah, right? That was easy. It took me like two years to get the balls to do it.

And then you did it, and you're like, I did it, and I could not believe how easy it was. It was offensively easy. To get that done. Oh, Bruce Lee quote, ready? A warrior is an average man with a laser like focus. Be like water, be water.

No, I think again, if you know, you get what you focus on. And I think when people, this is where I think the scarcity mentality keeps a lot of people from reaching their goals. You view yourself through a lens that puts yourself in a certain box.

And this is one of those we've had, you know, successful people on before that said like my parents were teachers, like Jason Greggs. He was like, oh, my parents were teachers. I was supposed to grow up, be a teacher and that's what we're going to do. And then that was my life, right?

That's how I viewed myself. But when I started viewing myself as something different, it allowed me to change the trajectory of my family tree. Because now, you know, his kids won't be in that nine to five mentality. They're not going to be there. They're going to be in that anything is possible because he did it.

And I think what you focus on, you get. If you focus on the government screwing me over, if you focus on I don't have any money, if you focus on the negative, you're going to get more of the negative. Yeah. So does that make you kind of feel bad about shitting on cold stream for equestrian no no because i'm because i'm because i think you have to i think you have to be a realist too i'm focused i think you have to be i think you

gotta be a realist with that i want to be a ballerina i think you gotta be you just need to be focused on anything you know you start putting outside that's why if you don't have a daily task thing to look at you'll lose focus and you'll never get through your task yeah no i like just simple stuff you gotta be focused a little bit you know that's why i call it they call it deep work is the new hip buzzword for that you gotta have deep work yeah if you can block everything out and a good way to do this here's a tip for you if you want to get into periods of deep work where you just hyper focus for deep things sprint and what I mean by sprint is set your, like set your phone for 15 minutes. So I'm not going to do anything for 15 minutes, but work, I'm going to get this

done. And then if it's a call, when you hang up, when the buzzer goes off, get up, walk around, take a break, come back, sprint again, 15 minutes, 15 minutes. And if you do that for a two and a half hour period, you'll get more done in that two and a half hours. Because I know, look, I'm guilty of this too. You come to the office, you literally spend the whole day here, and then you're like, what did you do today? Oh, nothing. I just walked around.

I really didn't get anything done on my to-do list at all. I just kind of walked around and talked to people. But do you do that? Because I do that. I do that. I'm guilty of that. People are always like, you are outside just walking the do that? Cause I do that. I do. Like if you come guilty of that, people are always like you are outside, just walking the parking lot.

And that's what, that's my, I do, I do, you know, 30, 45 minutes and then take a break. But you got,

that's what I'm doing out there. You got to sprint. You got to sprint, fall in love with the process. Do it every single day, celebrate commitment, track your metrics and data, master your craft.

This I would say is probably the most important thing. And especially in real estate or any business that you're starting up is again, we talk about making sure you're tracking everything and getting it done too. You've got to get a process. This is like, there's a million books, the million dollar morning or whatever it is. Having a direct process for as much of your life as possible will open it up for everything. And this is what I tell people. The problem with real estate and realtors, if you're listening to this and you're a real estate person,

is Tuesday morning comes on. If you don't have in your calendar exactly what you're doing today, if you haven't time blocked off, I'm going to prospect this time, I'm going to do this, I'm going to do this, I'm going to do this, into your calendar, all of a sudden you're like, well, I'm just going to eat some breakfast and have some coffee, and then I'll jump on social media. And then I'm going to turn the TV on in the background just because it's on.

And all of a sudden, Maury Povich is on. And now I want to know who the father is. Is that not the glory? You always want to know who the father is. Yeah, but you turn around and now it's 4 o'clock. And you're like, what did I do today? I only found out who the father was. That's one of the hard parts about being in real estate is when you get those big checks.

You hit a big commission. And all of a sudden. Well, no, no, no. Well, I teach every other works for me has multiple bank accounts. Yeah. And the one you pay your bills out of needs to have exactly the amount you need to pay your bills, not one nickel more. So when you go to the ATM or whatever you see, you see a very small bank balance and the other one you don't get to see, because if you emotionally kind of feel like every day you're starting from zero, you'll be more successful than waiting on your laurels because again if you're in real estate it is a slow moving ship and you are starting from zero every day but if you got a financial problem

it's gonna take 45 days minimum to cure it and that's if something good happens today it's not like you can turn that ship on a dime so being consistent with it is very 90 days plus yeah i know when my last paycheck that year is going to be like four months in between. Exactly. You already know. It's so long. It's because it's commercial. Even slower.

Indecision costs us more than we can ever imagine. This alarming cost includes time, energy, resources, stress, and the constant wasted bandwidth of overthinking. One of my favorite startup quotes, and I don't know who said this, I don't remember who it was, but it was, if you're not completely embarrassed of the first iteration of your website, you waited too long to launch it. That's what it said. I like that. Paralysis by analysis. Yeah, yeah. No, no. That is a Silicon Valley mantra. Because these guys, when they come up with these platforms, are like, just get it out and get it breathing.

Figure it out. And we'll figure it out as it goes. But if you don't look back at your first iteration of your creation, you're like, oh God, that was dreadful. You waited too long. Facebook's great. Yeah, because everybody else is working against you

while you're waiting to get it perfect. There's never a good day for it to be perfect. Just get it out there. Just start doing it. Facebook memories are great that way. I just saw one from one of my marketing like eight years ago. I'm like, oh my God, did I really put that out there? Yeah. It's always

good. But people are, here's the other thing that analysis by paralysis by analysis thing. People are far less critical of you, I think, than you are, right? Oh, yeah. Well, no, no. What do they say? A young man worries what other people think. An older man doesn't worry what they think. And a wise man knows they're not thinking about him at all.

That's actually one of the most insightful quotes I've ever heard. Yeah. I like that. Do you want to say that in a cleaner version, John? No, is there a cleaner version of that? No, no, no, no, no. A young man worries about what other people think. Yeah.

An older man stops worrying about it. An older man stops worrying about it. An older man stops worrying about what they think. A wise man realizes they were never thinking about it at all. That's what I just said. No, but yeah, I just – Yeah, there's a lot of talk. I just wanted to – I tell my kids that every day when they have a big project

they need to get in front of their classroom and read. I go, don't worry. No one's listening to you. They're all worried about what they've got going on to read their project next like no one's focusing what you said it's frightening how much people think the world is worrying about you yeah nobody gives no one cares about me nobody cares about you they care about you insofar as the human mind is capable of caring for its tribe right right like i care about you guys if but i'm not driving talking to my wife and going i wonder what i wonder how Colt is looking at

my, you know, whatever. Thanks. He doesn't care about me? John's in the hot tub with another guy. I spend hours a day obsessing about what Colt's thinking about me. Hours a day. I do. I wake up and I'm like, should I wear this? What's he going to think?

Are we going to have the same thing? What would he say? I'm obsessed with this. It's my problem. let's take a quick break uh we'll continue talking about the book the one percenter how to become a one percenter by accomplishing goals we'll be back in just a minute i think i was 30 hey it's john gafford if you want to catch up more and see what we're doing you can always go to thejohngafford.com where we'll share any links that we've, things we talked about on the show, as well as links to the YouTube where you can watch us live.

And if you want to catch up with me on Instagram, you can always follow me at thejohngafford. I'm here. Give me a shout. We're back. We're back from the break. What's funny? I have no idea what you guys are laughing about he just asked me what's wrong with

someone I go he's a fucking idiot it's like yeah okay is that just a category you just stuff people in is that it that's how I announce pretty much you get people you're gonna hang out with or idiot is pretty much where they go for you if you're just joining us back

if you're just joining us back, we're talking about the book, The 1% Rule by Tommy Baker, which is a cool book. Great. And we're going through it, just how to accomplish goals, how to get those things done. Because obviously there are some very brave people in the college football world taking on new jobs that they're going to need all the help they can get. So hopefully they're listening to this.

I mean, I'd hope so. I like to think they are. I'd hope so. I hope they are. I don't know why they wouldn't be. You know what? If you're, they're listening to this. I mean, I'd like to think they are. I'd hope so. I hope they are. I don't know why they wouldn't be. If you're, you know, if you're not, can you send this to Brian Kelly? I think Brian Kelly is going to need it the most.

Yeah. I think, I think Lincoln Riley is going to be, I'm going to call him the power run. It's now the power move. That's it. Well, it's, it's funny yesterday. Cause I'm all my guys that are on my Mardi Gras float in new Orleans. A lot of them would tell us you, and we're on a big text chain. One of the funniest things I thought I'm saying got a float in New Orleans. A lot of them would tell us you, and we're on a big text chain. One of the funniest things I thought him say was, doesn't that dude think Sprite's –

doesn't that guy think that Sprite is too spicy? He's moving to New Orleans? Okay. He looks like a guy that thinks Sprite is too spicy. That's what he said. I thought that was funny. All right, so back to the book. The next one says, while intense, challenging and tough, grit and persistence are beautiful

and will give your journey meaning. This one, man, and this is something I struggle with at the house, dude. And this is where we struggle is. And I think a lot of kids, if you're someone that has kids that are teenage age right now, you can probably identify with this, is everything is so quick now to our kids and and the instant gratification of this and that i mean my kids will never know the pain of saturday morning cartoons didn't catch them saturday morning you were catching them buddy that was it um they will never know the joy of go play outside because right i mean most kids now

they plug into those either either Oculus or Xbox. It's so weird. Like my son and his friends, they would rather stay at their house apart so they can play than all come to one place and look at each other. It's so crazy. It's so weird how those games have really done that. We had dial-up modems at like 14. My parents didn't have the internet until probably like two weeks ago. So I didn't have internet.

They have it in Canada now? That's amazing. Well, they have the internet for computers. Okay, got it. That's working. Cell phones are still working. No, but trying to instill grit in a kid where there's so much instant gratification,

this is something, look, I ain't trying to tell you how to parent your kids in general, but if you have kids, I think this is the best thing you can do for them is try to figure out a way to artificially create something that they need adversity so they build some grit. Because you look at, I mean,

everybody, when they say millennials are entitled, no, I'm so entitled, blah, blah, blah. And this is where this started, right? With the participation ribbons. There you go. Good Lord. Skip the beat there. Where's this going to be in 15 years with the way things are?

It'll be all virtual sports. Oh, God. I'm going to be dreadful. Does the metaverse – okay, real quick. Does the metaverse terrify you guys? They're like, we're all going to be like – Not at all. I don't –

Here's one of my secrets to happiness, and I may write a book about it because it's a lot more pleasant than 48 Laws of Psychopathic Power. Which Colt loved. That was so, so, so, so, so. But you know what? The next day I sat there and, you know, I called Chris. You know what he did? I'll call you back in 15 minutes.

I'm busy. Power play. He changed it just to screw me. Power move. That's a power move counselor literally in like a deposition or a ppd order this is cold it doesn't matter excuse me your honor so here's the secret to happiness if people did this everybody would be happier why the fuck do you give a shit who your president is at this point why do you worry about things

like what the future is going to look like i will always be okay oh my god we didn't talk about that i solved thanksgiving okay this is a gift for the world right here all right here it comes i completely solved thanksgiving family politics start talking about xenu no i dude i saw okay my mom who's awesome whatever i love my mom but my mom is the only left-leaning member of our family everybody else in my family leads to the generationally inverted yes generationally inverted she has always been a left-leaning person right and she is one of those people that in her older age has become consumed with you know when god when trump was president it was just all consuming for her.

And I was just like, oh, this is disaster. And so normally, and it's not, it's not spirited. I'll say it's not, there's no animosity. It's not bad, but there's some debate while we're there, right? It always kind of comes up. This is how you solve that. I solved it this year and it was perfect because I don't really want to do it. I don't want to get into it.

That's what I said. I go, something came up with, with up with left or right, whatever it was. And I said, you know, this is what I've done. And I said, the guy on my podcast, Chris, sits across between, or Colt sits between us. You're coming between us, Colt. You always have that. Anyway, I said, Chris tends to lean a little more to the left than I do. And I tend to lean to the right.

I said, but what we've been able to establish is a good idea is you just cut the bell curve off on both sides. You cut the far left off, you cut the far right off, and then you just stay in the middle and this is where you can have a conversation. That's where you have a conversation. If you say that, like if you just say that, you don't have to pick a topic. You don't have to pick an actual politician. You just lay it out like that.

Like I'm just cutting off the ends, the far right and the far left. I don't want to talk about central stuff. Guess what there is to talk about in the middle? Guess what there is to talk about? Nothing. Nothing. There's nothing to talk about. I did that, and I just said that.

I'm like, you know, I'm just- You think people should have their civil rights respected? Well, of course. I think so, dude. But the point is, if you just say, I'm going to take the far right out, take the far left out, because now you're taking both the sides out. Which is, on a bell curve average, 33% of everybody falls on fringes. One or two standard deviations away from the middle.

The middle makes up 67% of this country. The problem is you just hear about the 17 and a half on this side, the 17 and a half on this side that are fucking loud. And lunatics. And they don't even care because they can't see through their own inconsistencies. Yeah. Like I get, not to get political, but on the left, the left to me jumps the shark because I always see the left as being the one that, you know, and correct me if I'm wrong, which

I'm sure people will, but the left is the one that values the education, right? The right's like the micro hard work will get you there, right? So if you're going to be, if you're going to tout the virtues of philosophy and liberal thinking and liberal arts as a major, right, then you also have to be politically consistent. Yeah. You have to be philosophically consistent, right? And people aren't. They don't mind making the ad hominem attacks when it suits your purpose.

Well, like, okay, for example, there's so much inconsistency on the fringes. Yes. There's so much inconsistency. Like this is the one, this is what I don't get. It's incoherent. I have friends that love Trump. They love him. You know, I have a relationship with him.

So there you go. Take that for what you will. But I have friends that love him in a, in that cult of personality way. Right. And these, some of these are the same people. They're super against the COVID vaccination. So I'm like, how are you reconciling with the fact

that he's telling you to go get vaccinated? Yeah, take what I want. Like you can't, you're not taking it all. You're just taking the little pieces you want. The things that I want that fit my worldview. That's it. And, you know. But again, so this got started by the metaverse, right?

I think this is going to increase the echo chamber dude i think it's going to get worse it's and it's faster yeah so it's not only going to keep going where the the country's bell barbelling we call it yeah right you're you're flattening the middle and you're increasing the widths of the sides yeah and that's happening not only at a broad level but faster yeah so when you took we take a look at the velocity of money over time in the stock market for example you would see these big kind of like these slow moving waves right yeah it would go up and down and you looked from black friday uh you know whatever black monday and start october 29th

yeah you know 2029 or whatever. You looked at those crashes. These little crashes happened, but they were broad. They were spread out. Now. Everything is just accelerating like crazy. It's just ultra accelerated. The velocity of these ups and downs are just amplified by the fact that we have instant information and more people have access to them. So it's not going to get any better. But I think the issue.

Look, if you want to make yourself have a better life, go get some friends that don't agree with you. Yeah, yeah. And be able to have rational conversations with them that make sense. I mean, not debates, but just get around other people that think differently than you.

If you look around at your friend set and every single person has the same worldview as you, you're missing. Oh, yeah. What are you talking about? You're missing something. You just spiral each other into the that's why facebook and all that is is ruining people because it the algorithm only gives you what you want to hear and see i know charlie you know charlie munger is yep yeah so warren buffett's right-hand man multi

billionaire westco financial he said you know he's one of those guys that goes if i can't argue the other side better than the other side then i have to revisit my point yeah then i have a problem not for sure for sure let's move it on we only truly value that which is earned and specifically which we earn through the process of becoming um never give a dog away for free yeah no no no this goes back to my you know the thing i said about you know why i wouldn't give away my business plan and stuff because you or the dollar yeah because you got to put a little bit of money into it you got to feel like you got skin in the game and you know it's like everybody says you know success the easiest thing in the world to do if you want to have you want to have success in something get a six pack get six pack abs is there anybody in

the case everybody's sitting here right now that you can tell me they don't know what you need to do to get six-pack abs? We've talked about that. You're just not willing to do it. It's too hard. Yeah, it's too much. You know what you need to do. It's not a surprise.

Exercise like crazy and eat basically chicken. Boiled chicken and rice. And rice, and that's it. And you'll get it done. And that's it. You will have abs. You'll have abs. You'll get it done.

Priorities get placed. Yep. Our expectations are sky high, and we are prone to giving up at the first sight of struggle or obstacles. I think that's a major problem. I think this, again, people set these big, like, everybody wants to eat, nobody wants to hunt. When I have people come and say, I want to give a real say, okay, what do you want to do your first year?

Oh, $500,000, $600,000. Okay, well, let's put better expectation let's say thirty thousand yeah well not thirty but like i tell people all the time like fifty thousand you know fifty sixty like first year you start going right like but when you come in here and truly say you want a half a million or three hundred thousand i'm like yeah okay so is your dad selling his ball? Yeah, exactly. No. Well, it's what dude,

you talk about. It's a funny time, but everybody wants to eat, but nobody wants to hunt. You see all stone this weekend. What a great line. If you didn't see it, dude,

you see it. No, you haven't watched it. There's this one little part where like, there's these vegans there. They're, they're demonstrating in front of the cattle commissioner's office or whatever. And she's like, you guys kill hundreds of animals a year.

And he goes, and it was the best argument I've ever seen against vegans ever. He goes, yeah, when you're eating quinoa or kimchi or whatever the hell you're eating, it's grown in a field. And in that field, they kill everything that moves. Squirrels, moles, snakes, everything dies. So you can eat that. So I guess it's not a matter of killing animals. It's just how cute they are. They they are how big and cute it was like he's like don't don't

get yourself yellow stone man yellow so that argument not to go off topic though is is factually correct totally correct that the ground dwelling animals have been decimated due to large scale uh farming this is this is back to this back to one of those things where it's like i mean we're into you yeah you gotta where it's like, I mean, you got to know what's important to you. In an instant gratification, highlight-driven, shallow work world, which I guess we all exist in to a certain extent, your pursuit of mastery puts you heads and shoulders above the others and stands the test of time. I think with that, it comes down for me is the elite customer experience, which is what we teach here all the time. If you want longevity in business, the simplest thing you can do is create an elite customer experience.

If your customers, it's like the Walt Disney quote I always use, do something, do it so well that others come back to see you do it. You do it so well, they bring others to watch how you do it as well. Not exactly right with that quote, but close enough. I guess Disney forgot about that, though. Dangerously close to chili's and no i didn't forget about you chili's i'm hoping i'm hoping to have an update on chili's later this week but i was afraid you know you got some letters out i'm not going to start like city how did you not go to chili's because i don't want to serve the pot while you have something going on you should have gone there mich Moore style, camera rolling.

I will. In this way. Here we go. Here we go. Can I ask you a question, sir? Would you serve a guy six margaritas before a Christmas concert? Six margaritas and then tow his car? Because you did.

We should fly up there and do a podcast just from the front. From the front. Just take the board and set up. I tell you what. When I finally bring them to their knees and I win this lawsuit, whatever it is, I get my, I'm okay. I'm just going to get my toe money back. But when I do that, that's how I'm going to get my, my egregious complaint against Chili's. Um, I would like to go there, sit there to a podcast from there as a way to gloat.

Let's just, it's just a way to go. I think that let's spend your money on a president. No. Can we just put it back? Then we can just put it back in. We're going to Uber and Chili's. Lava cake. So good.

No lava cake, no Chili's. We'll spend the money you return to John for the tofu. That'll be part of the settlement. I want a table set up catered for the podcast live from Chili's. That's what I want. That's what I want. I can get a personal apology on here. Could you imagine if you had a hernia mesh go sideways, John? Oh, it'd be crazy.

Oh, yeah. How much pound of flesh do you want? I am out for blood over this. Exactly. I don't have any real problems. This is indicative of the problems in my life. RC Willie's on my list like Chili's. They treated me like Julie Roberts.

And we're getting added back oh my god so crazy that's so funny what time is it uh it is we got fun we're doing good without starting and jumping into the cold water you'll never clearly see the pivot and the opportunity in front of you no matter what area of life you're in now i think that's important which means two things there's two important things about that, which is one, you got to get started. You got to just jump. You got to go. Another one of my favorite Silicon Valley quotes was, I don't remember who it was.

It was a female CEO. One of the companies said, I felt like I was drowning in the water for the first three years until I realized the water was two feet deep and I stood up. And I thought that was, it's never going to be as hard as you think it is i hope it wasn't that unless it's the abs and i hope it wasn't that elizabeth smart girl or whatever no no it wasn't her elizabeth smart elizabeth smart the one from salt lake that got kidnapped what's her name elizabeth something from from uh the one that doesn't blink yeah the one who talks like steve jobs who wore the black turtlenecks to look like steve jobs it doesn't blink and i would like to say that our collapsible Yeah, the one who talks like Steve Jobs or the black turtleneck that looks like Steve Jobs

and doesn't blink. I would like to say that our collapsible needle is the one that's in jail now. She's got trial coming up. You know, she hooked herself

another heir. Shut up. She's living in like Beverly Hills with some dude who's got family money because she doesn't blink. She just because

she must be so persuasive. It's got to be be right i actually wonder how how amazing she is at the art of persuasion you know what if history serves itself when she gets out of jail she'll be speaking all the entrepreneurs like all these people that think jordan belford's yeah that's the point yeah yeah that's the point by the way if you're out there listening and you think jordan belford is some like anything other than a shithill all right hang on no no no no hang on hang on hang on so listen i think there's a lot of value in his straight line method i do like it for sales i think there's a lot of when it's used in the customer's best interest there's a lot of good information there however i do have an age i

do have an issue glorifying someone who's really only claim to fame is burning a lot of people out of money. Right. Yeah. Cause, cause if you, if I put it this way, if you can celebrate that, then you have not been burned out of a large sum of money.

Exactly. And as soon as you are, and as soon as you are at some point in your life, you're going to be like, huh, maybe that's not a good idea. Maybe that's not the way business should be. No,

it's not how you get done. Our feelings and emotions are like an ocean tide while data and metrics are more like mountains. Yeah. Okay. I got it. Which means that you will change how you feel about things. The way that things come up in your life,

you will change how you think and feel about them, but always try to make your decisions in the data, which is important to track everything because the data doesn't lie. Which is the issue with people in politics. Have you ever heard that, that statement though, that liars figure and figures lie yeah there is something to be said about data how are you looking at it right because you can look at you can look at say sports data you can twist up people's performance oh i'm i'm really good at twisting data when i need to that's a problem with trying to buy an investment property from somebody that doesn't know how to read data

or doesn't know. You can mess with a pro form. I think the deal is if you're in business or you're going to make an investment that involves interpretation of data, you should be using your interpretation of the data, not someone else's. Not Elizabeth Holmes's?

Yeah, Elizabeth Holmes. Hey, for the win. There it is. Nothing which isn't earned is highly valued. I think this goes back to why most lottery winners are broken a couple years. They don't treat every dollar like they earned it.

What about the Bronco last week? This is the craziest thing, Cole. Listen to this. I go to pick the Bronco up. Chris takes me down there. We're in the finance office. When I put it down, I had to put down a $100 deposit two years ago, whatever it was, when they first came out the night,

so I get a first edition one, and the guy's doing the paperwork, and I go, hey, where's my $100 credit on this thing? And the finance manager goes, what? I go, I had to put down a $100 deposit. Where's my credit?

And dude, no one's ever asked. No one's ever asked, and I'm like, I'm sorry, man. I treat every dollar like I earned it, so I want my $100. Yeah, he gave

to me which was cool but yeah i just thought that was that half people aren't he said i was the first person that asked about it really yeah that i thought that was wild i thought yeah i thought maybe one person might slip and then go back later 100 bucks 100 bucks of course yeah 100 bucks when you're selling thousands you know what and i'm going to tell you something else i i i i i'm in the middle of my challenge, by the way. I don't know if you guys know I do this every year, but I do something every year. I'm doing it right now.

Yep. You know what I do every year? Yep. What do I do, Colt? He gives $100 out every day until Christmas. Every day until Christmas. Yeah. So you just started?

Yeah, 30 days. I do 30 days of Christmas. I'm already three through. So yeah, I've made some people's days, and you're never going gonna see me post this. I'm not gonna videotape me handing somebody $100 to get the emotion on social media. I'm doing that.

I do this for me because it's my way of spreading. $10,000, yeah. Yeah, dude, and I gotta tell you, if you, look, two things about this. If that inspires you to go do something similar, you don't have to do $100. Do what you can afford,

but here's the truth of it regardless. If you are comfortable in your life, like we just said, the $80,000, nothing really improves after that. I'm never gonna miss this money, right and you're not gonna miss it it's so funny when you give to other people if you have the thought in your mind like oh i'm gonna i'm gonna you know i'm gonna i'm gonna miss this if i give it what you're really not right and guess what the universe will serve back up to you what you put out absolutely you know what's funny is

that you mentioned that and i kind of forgot but i do remember one time i was with you when you did it last year. Yeah, I do it every year. So I try to keep it focused on hospitality people, because especially, man, the fact that they're still there working is crazy, because apparently nobody wants to work. So I love that. Yesterday was the sushi restaurant down here.

The guy was awesome, and I threw it to him, and he was, bro, thanks. I'm like, hey, all good, man. Merry Christmas. And I just write Merry Christmas on the bill, and that's it. It's true, because you're not going to forget about it, but you're making you deface American currency, i was right merry christmas on the bill and that's it it's true because you're not going to get about but you're making you need to face american currency john no no on the bill not on the on the restaurant bill i would never i would never deface america all right uh the how is where the dream oh the how is where dreams go to die. Oh, yeah. Absolutely. I can look at that in two ways.

Yeah. What do you got? Well, so I live in a world where a lot of times dreamers come up to me with this great idea and they have no execution, no plan for execution. So they got this great dream. I want to do this.

I got this great thing. I got this great idea. And I say, okay, how are you going to go about doing it? Yeah. Well, fuck do I know? I have an idea. I don't have a how.

Come back when you kind of ask around. Yeah, when you figure this out a little bit. You figure the how out a bit. Don't let your dream die. But when people have to do the work, because the how is the work. Well, no, no. But what I think is,

I think people look at that and they have a dream and then they start looking at the how and they say it's going to be too much. That's exactly it. It's going to be, it's too difficult to get this done. Because the how is 99% of the work. Yeah yeah it's just too hard to get it all and

when you start looking at stuff starting a business is not easy do selling real estate as much as people want to think we make too much money or whatever it's not easy to do it well that dude i gotta tell you that's why i love like when i teach business planning i break it down to little actionable steps every day then all added up together will result in where you want to go so i think that's the problem is people look at these giant tasks and they don't break them down how do you small enough right yeah one by a time one by a time buddy gotta break those things down next one fall in love with delayed gratification i think we talked about that you know that's hard that's discipline right now man our wives hate me and connell they do your wife always

hate you coles i'm gonna write that but our way our wives officially hate yeah we're in now yeah so yeah our wives my wife shows me a text message she gets from from connell's wife it's a text message between connell and his wife and it says this honey what do you want for christmas this response was so me and so perfect. He just wrote this, I believe if there was something I wanted, I just would have bought it. I would have bought it already.

Is that not the truth? And her response was, so then she throws me under the bus and goes, damn it, you and John, because I guess her kids were talking. It's why I'm in play. My wife told me last night, I'm done being cute, just give me a list.

I'm not even going to try. No, if I wrote that to my wife, she would say the same thing. You know, I'm at the age where I like the things that allow me to have efficiency. So I have like a schwack load of vitamins I take every day now. I'm just trying to get on that train, right? Everything for everything. So I buy things that make it easier for me to organize things. Or I kind of want to start off every year, like throw out all your socks and underwear and just have brand new socks and underwear every year oh yeah just did

all that i did you know these fresh clean tees it's like i just want to rack a 10 of those just did that uh you know it's like refreshed sorry you can be part you can be part of the wolf pack we just come best friends because i literally i just did everything you just said i already did that and yeah i know I told you the same. I go, that's funny. He did it. He did it. He goes, you know what I did?

I go, it's so funny. I did the same damn thing. You can donate. I feel like I've just pledged a fraternity that somehow Colton's in charge of. It's terrifying. But I feel like, am I getting in? Yeah. I'll let you guys in.

Yeah, that didn't sound too convincing. If you guys would come and have cigars with me, then you're definitely in. I'll sit. I'm not having a cigarette. Whatever. It's not my thing. But yeah, plus you can donate your old. But when you have a racks of stuff and stuff that's hanging out and an old T-shirt.

Donate it. There's people out there that put it to great use. And for you, if all of your socks are this size and they fit this way, nobody gives a shit about your socks. So black dress socks have black. Unless you have brown socks. Exactly. Well, our maid service at the house, like I gave her a bunch of stuff and I said, hey,

do you have a church or somewhere you can take this? And she's like, yeah, we'll take it. Turns out her son is 6'4". Oh my God. And all of my old clothes fit him perfectly. I'm like, so now I'm into it. And I'm like, I'm going to hook him up now. I'm totally dressed.

Best looking guy around. Yes. I'm like, I'm going to hook him up now. I'm totally going to be dressed that way. Best looking guy around. He is. Each time you persist in the face of adversity, you build a confidence in yourself, and you will execute and grow when the chaos hits. This will serve you for the entire journey. Yeah, dude, I think this is about, was it De La Hoya they asked this question to one time? He said, hey, Oscar, how do you get ready for a fight?

And he said, I'm always ready for a fight. I don't get ready. I stay ready. Yeah,car how do you get ready for a fight and he said i'm always ready for a fight i don't get ready i stay ready yeah exactly don't get ready stay ready and i think this is about those building blocks of adversity if you if you have no adversity in your life if you're a 23 year old kid living at home mom's doing your laundry still dude get out get some adversity because nothing great i don't know of anybody that didn't run into some adversity in their life sure it's accomplished great do you find that a lot of young men they they want to know how to do all these things and they what do you say get a mentor i think yeah i think i think to a certain extent some of you know okay for example you know somebody i know um somebody i know that's a younger

man um is one of those you know and it's funny cause it's always kind of like, it's always like a hustler or a sales job. It's like, Oh, you should give me this. You should give me that. You should give me this blah, blah,

blah. And I thought the other day to myself, the next time he says something to me like that, I'm going to say, stop asking for things. Cause it makes me look at you like a child. Yeah. Yeah.

If you want to be perceived as a man, a man doesn't ask other people for a handouts. A man doesn't ask other people. A man wants to stand in his own two feet. Yeah. I mean, if you're going to having a mentor, you got to bring something to people for a handouts. A man doesn't ask other people. A man wants to stand in his own two feet. Yeah, I mean, and again, having a mentor, you got to bring something to the table. You got to make it worth their while. Sometimes people just want,

they want the joy of helping others, which is fine. But if you're just asking, oh, you should give me a deal. You should give me a break. You should give me this. It's like, bro, if you act like a child like that, because that's what my kids do, I'm going to treat you that way. You know, it's funny. You just brought up something.

I don't know how much of an author it is, but it was just Thanksgiving, the concept of gratitude. Sometimes you have people in your lives that are ultra wealthy or who've done very well, and they're always kind of that person that people take from. Yeah. I think one of the number one things you can do for those people is to go out of your way to pick up a dinner tab or something.

Oh, yeah. You notice people don't do that. Everybody just expects the kind of alpha the patriot ever they do to pick it up pick it up if you beat them to it yeah you do it they don't take it as a challenge they know holy shit no i got so used to everyone on my teeth i you know dude that is why honestly that's why me and scott are all we're friends the first time we went out like years ago it was like 14 15 years ago whatever it was and we go to hanks and uh the drinks came and i was like oh i went to hand she's like no he paid for it i'm like somebody just bought me a drink like

that's what i'm saying oh my god you're the person that always buys the drinks you're always paying people's yeah you know anyway just no i agree while positive thinking and optimism are beautiful and required for life of both success and achievement there are times when we must dig into the darker emotions we experience occult is right up your alley experience and use them as a creative source of power so i think this means we got to dig into anger sometimes we got to dig into uh we got to dig into vengeance a little bit and And here's the thing, man. You can have vengeance for yourself.

Because I don't know if we talked about this, but there was an event not too long ago. And this was a weird deal, man. There was an event that somebody that was kind of involved with it said, I want you to speak at it. And then I made a couple calls about it. I was mad that I made a couple calls about it. And I said, I'm not going to this event again until I'm keynoting the thing. And they got to paint me through the tooth. but that's not about me being mad at them that was about me um being mad that i was thirsty over chasing a little bit but also like okay dude these guys

don't see the value that i'm bringing so i gotta like amp that value up so even though i'm kind of pissed about that in the back of my head i'm'm going to use that pissed to motivate me forward. Spite is a great motivator. Yeah. Spite. Old school biblical spite. Buddy, I'm getting on an airplane in one and a half hours over biblical spite. So don't you worry about that.

I got to fly to Florida over some biblical spite, which is coming. Sometimes that's just the best way to conquer the Egyptians. It is. It is. Complete spite. Next, remember, if you lower your intensity and ambition to please a certain few you'll miss out on attracting the tribe who wants you to play all out and i love this because here's the here's one of the truest things you're going to hear

as you get more successful in life as you grow out of that and this is something you know not all of your friends are rooting for you they're're not. Majority. They're not. You know, I saw something yesterday that said, only share good news with people that want you to win. Right. Because if you're sharing good news with people and they don't want you to win, it's going to come out quickly.

So you are going to have to let some of your friends go. You know, there's a guy that I kind of mentor. His name's John Story. He's really, really done well now in the real estate coaching space. He's doing extremely well. He's really good at what he does. But when he first started coming up and started his company and doing this,

you know, he would tell me, people give him shit. And, you know, oh, bro, you're big time now, whatever. Yeah, yeah, those stupid side comments. I said, bro, if you want to get to the next level, you've got to cut these people loose. Because they are not in your corner. They don't want you to win, and they're rooting against you. No, I totally agree with that.

I mean, that was one of those power moves. Yeah's exactly 37 or whatever right like be good to your enemies crush your enemies but it's true people are spiteful people are jealous people don't want to see you succeed that's why the worst thing you can do if you've just gotten a major breakup or you're having issues marital issues, is go to that divorce person that can't find somebody else because that person will just bring you down. I always tell that people, don't ask for advice from certain people, even though they're family or friends.

No, because they're not always in your heart. No, never. And I don't even know if it's intentional. It's just people being petty and jealous. It's so it's so human right it's a low frequency human natural state no it is surrender does not mean giving up or giving in it's quite the opposite surrender means being all in to a point where you let go of the clenching grip you have on life and open up to the depths of what can happen

i will say this one this is the last one but i'm going to talk about the video wall behind us as you can see on youtube if you haven't seen it's spectacular this is something i decided i wanted to do and i was like oh it's easy i'll do it by myself so this was a three-day siege by the way it wasn't that easy no so the first day i come in i can't find anchors that are strong enough to hold the tvs to the wall because there's metal studs in this wall not wood studs so i couldn't figure that problem out solve that problem with something so then i come in i go okay i'm gonna hang the first tv and then i'm gonna use because i'm really smart like it's so funny because i'm such a jackass i'm talking to a guy that's here and he's like why don't you have a handyman do that i'm like well the hanging of the tvs is easy it's the math that goes into making sure they're all grid up and

line up where they need to be that's the hard part that's why i can't hire anybody so here i am i start you know i got levels and straighteners and all kinds of stuff. I mount the second mount. I go to hang the TV up. It's four inches too low. I didn't even make it past two. So I'm like, so I made, you know what, man, I wanted to quit. And I was like, I went on, I went on, I went on the gram on stories and I was like, okay, I'm throwing the towel in. I need somebody. If you have somebody that wants to make some money this weekend, let me know. Right.

And I go home and I was like, you know, you get to this point where even if you shouldn't be doing this stuff, you just get like pot committed in your brain. Like I've done too much. I can't let go now. And I'm sitting there and I came up with, I just, I said, let me back away from this. And I'm gonna look at this with a totally different idea. Like forget how I'm doing it. What's a completely different way to do it?

And it hit me. And I came up, laid all these face down in the lobby, put the little mount things where they needed to be on the back of the TVs, and then laid a giant piece of cardboard and made one giant stencil for all four TVs at once. And the result, as you see, no problem. So you are, though, violating one of those laws we've all agreed on in the past, that a tiger would should never mow his lawn, right? Yeah, I know. But for me,

but again, for me, this was a I know. It's a passion project. Mowing my yard, and I don't mow my own yard, but not people. I like mowing lawns. Still want to feel like a boss. You do want to feel like a boss. So, you know, guys, we're going to wrap it up because like I said, I do have a flight to catch. If you enjoyed the, listen to the

1%er, and hopefully some of this stuff's going to help you out. Man, when you listen to this, man, I want you to keep in mind with something. It doesn't matter if you get everything out of it. Just get one good thing out of it. If you get one good thing, man, I'm happy with that. Check us out on YouTube. Like and subscribe over there. And again, if you like what we did, man, make sure you tell a friend.

And if you hated it, tell two, because it doesn't matter if they're talking good or bad. Chris? As long as they're talking about you. As long as they're talking about you as long as they're talking about you hey it's john gafford if you want to catch up more and see what we're doing you can always go to thejohngafford.com where we'll share any links that we've things we talked about on the show as well as links to the youtube where you can watch us live and if you want to catch up with me on instagram you can always follow me at the john gafford i'm here give me a shout Thank you.