Escaping the Drift with John Gafford - Why Building Relationships Is Key To Increasing Your Net Worth EP 70
Episode Date: November 9, 2022Why Building Relationships Is Key To Increasing Your Net Worth EP 70You've probably heard that your network is your net worth. But what does that mean? In this podcast, I break it down so you can see ...how valuable your relationships are. Not only will they help you in your business, but they'll also help you out financially. So make sure to watch and learn the value of your network!💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below!On his podcast, he discusses all sorts of topics, including what made him successful and some of his core tenants for living life and managing successful businesses.➡️ He is often joined by Chris Connel and Colt Amidan who are dear friends and successful business people in their own right.The Power Move podcast stands to be one of the top sources of knowledge and insights, specifically into real estate and entrepreneurship out there! Not to mention tons of coverage of topical events and insights into our non-commercial lives as well…➡️ Learn and burn Entrepreneurship from serial entrepreneur John Gafford and his band of mayhem makers. From stripper poles to the oval office, business lessons are everywhere. If that sounds interesting to you, make sure to subscribe to my channel and don't forget to hit the bell icon to never miss a Podcast! 🔔💯 About John Gafford:After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space. ➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production.Simply Vegas, a 500 agent brokerage with billions in annual salesClear Title, a 7 figure full service title and escrow company.➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers.The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.✅ Follow The Power Move with John Gafford on social media:Instagram ▶️ https://www.instagram.com/thejohnmgaffordFacebook ▶️ https://www.facebook.com/gafford2/🎧 Stream The Power Move Podcast with John Gafford Episode here:Listen On Spotify : https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=70ad5ca4f51e4acc Listen On Apple: https://podcasts.apple.com/us/podcast/the-power-move-with-john-gafford/id1582927283☑️ Featuring:Chris Connel - Esquire - https://www.connelllaw.com Colt Amidan - Director of Commercial Real Estate at Simply Vegas - https://www.amidangroup.com #ThePowerMoveWithJohnGafford
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From the art of the deal to keeping it real.
Live from the Simply Vegas studios, it's The Power Move with Jon Gafford.
Back again, back again, back again, back again.
Welcome to The Power Move. My name is Jon Gafford.
On this podcast, we talk about life, we talk about about business we talk about lots of stuff to make you better i talk the counselor chris connell talks how are you counselor living
the dream what's good and then we always have the insights from the mind the polo assassin deep
space the polo assassin voting day too guys the bulgarian mongoose people love cole just gonna go right you didn't wait listen listen
i heard them we're announcing you to the ring you stretch to the ring and then when the pyro goes
off then you start talking that's how it works some indoor fireworks that's how it works we did
at your quinceanera cole yeah dude there was swear to god i swear that that building was made of
asbestos yeah there's no way that those those things that yeah
i went to the person and asked i'm like those are not flammable right like yeah pretty sure
how are fireworks non-flammable no no the ceiling tiles that were just being showered
with flames that was going to be a great white concert for sure i'm like yeah i'm like one
one fire exit that's like a fortune how crazy would that have been like on the news local
businessman attorney got barbecued by quinceanera fireworks died and it's more interesting than like
i have a heart attack on the golf course i mean i think it's more interesting i mean you want to
die a specific way like that yeah i'd like to not know it's coming.
Yeah, but I'd like something crazy like that because then, you know.
100 birthday off the bass coordination of Ferrari is kind of my, you know.
That's the way to go.
That'd be awesome.
That's the way to go.
Grace Kelly, go out like royalty.
Royalty.
Speaking of royalty, today is election day.
Vote for your king or queen?
Yeah, I mean, you know what?
Look, so let me ask you this, Cole.
What's a bigger letdown?
That you did not win the $2.9 or $2.3 billion in the lotto?
Or who was on the ballot today?
What was a bigger letdown for you?
You know what?
The $1.9 billion is just fun the ballot's not fun right like that's actual
real stuff and i legit have never last election i felt it a little bit but this election was like
jesus i don't want to vote for any of these people like it was that bad ran by a bunch of idiots and you guys are laughing about it no i will i'll just anytime
you ever say anything serious from here on out i'm going right to the can after you know what i saw
yesterday going down the street perfect a big billboard from mcdonald's it was in spanish of course which i didn't understand i live in the hood apparently but it's for dad it is 179 or something for any size of coffee see oh yeah
i thought it was a buck no no it's a dollar so now whatever any size any you pick your size they've
had their drink well because some people don't want the full extra large they're not value shoppers
some people want a large some people want a large. Some people want a medium.
Some people just want, you know, it's like, do you want to go to a buffet?
But you're paying the same.
No, but again, it doesn't matter because your coffee is your coffee, right?
A gallon of coffee or some people like a little espresso.
It's about preference at that point, right?
No, no.
Espresso, yes, but if you're getting the same coffee, you get the large thing.
If they offer me something, I'm throwing it away.
I think most people would. Here's the question. But do you go to 7-Eleven? Do you go for the same coffee you get the large thing they offered me something i'm throwing it away i think most people would here's a question but do you like you go to 7-eleven do you go for
the big gulp you go for like the double big gulp the biggest thing you can i don't drink that stuff
so i would i get the xl coffees i get the xl coffees coffees i don't get big i don't know
when i see like the the popcorn is the tub that no one can eat but it's only 25 cents more
so i get that but a lot
of times people just coffee's a part of a daily routine and they have their preferences people
have preferences about coffee well i think you have preference about i do too but i think coffee's
kind of particular don't you i went to dinner once um and they forgot my salad of course i'm
not eating the salad i'm like give me my salad then i didn't eat it you just i paid for
it you just poured right in the waiter's head just picked it up and just dumped it right i touched it
now you can't resell it there's your tip buddy extra ranch i don't know i mean i thought that
was weird and that i guess chris would pick a smaller car no i wouldn't i would go but i
understand what they're doing they're trying to make everyone maybe. So like, let's say they used to sell smalls at a dollar 49, right?
It's a way of forcing people to either buy the highest because it was a dollar for a
long time.
Their dollar cost averaging up.
They're bundling up.
They're bundling up.
I get it.
Well, on the podcast today, we're going to talk about something actually important, I
think, which is good.
It's one of the things that is probably the most important thing I think you can have,
and it's the value of your network.
We've all heard, let's go and get the cliche statement out of the way, which you-
Net worth is your net worth.
No, you are the sum of your five closest friends.
There you go.
Show me your friends, I'll show me your future.
What else are we missing?
I think that's it.
Those were the two I'd have gone with.
What's your net worth?
Show me your network, I'll show you your net worth.
Yeah, show me your network, I'll show you your net worth. Yeah, show me your network, I'll show you your net worth.
All of those things.
Which is true.
And I think the value of your network,
we're getting in green with people,
and people have such a hard time doing it,
of growing their network.
They go to the wrong events,
they don't know how to work the events properly,
they have no idea what they're doing.
And quite frankly, people don't know how
even after they make a connection with people how to interact with them in a way that still creates
value for the other person i got a call today literally along this line it was a realtor called
me up and said hi um i want to blah blah blah um maybe send you referrals if i have them
right so can we get together can we go meet each other
and go hang out we could see how we could like a referral source for each other i forgot 100 bucks
100 bucks no but that's that was kind of the thing i'm going look i under no circumstances do i want
to go meet you ever i don't know you yeah like i you find a way to meet somebody organically that's one thing
but to say like hey random person on the phone let's go meet for coffee because i'm just gonna
network there's people that they just do this thing let's just network let's just network yeah
they they love your time worth they well they love it but my thing about that is like if you're
gonna reach out cold to somebody like that you better find an in that creates incredible value for me yes yeah i'm not
i'm not calling you with with uh like if i really wanted to do business with you right like if i
really wanted to like cold do business with chris connell i would go on your instagram which is
connell c-o-n-n-e-l-3-7 personal connell law lv for the business okay that's a mistake don't
have more than one uh but we'll just leave that at that.
Anyway,
one pictures of like Colt's feet and all that other stuff.
But that's the point.
But that's the point.
That's the point,
right?
So I would go,
if you were a high value target for me and I knew there was a high value
target,
I would go and I would scour your social media.
I wouldn't necessarily like any things are common on it,
but I would look through everything and I would get to know who you are as a
human being. I would get to know the things that you
like. And then I would send you something or send you like, for example, I know you love jujitsu,
right? So I've got another guy that I know that has hookups at the UFC training facility.
That's really good there and knows the current what is it welterweight champion
of the world at the ufc so i could leverage that and maybe say hey i'm doing a dinner
where uh we're gonna get some people together this is who's gonna be there and all sudden now
you're like you could give two shits about meeting me but you want to meet this other guy because i
know you love jujitsu so now you show up yeah but but think about doing that when you don't have leverage but there's always leverage that's
the point this is what i would do is like let's say i was on you know um like you said yours or
something go through oh um i saw this article about private plan ownership and i thought of
you because i saw one of your posts before yeah i would do something that was not hey can i meet with you so you send me clients no realtor that's funny like me i'm i'm the i'm the easiest
person because i'm very you like you always say i'm so easy to kill right because i'm at the same
place as doing the same thing right if you want to get to me yeah i would sit there i would sit there
and start following me
on social media oh hey bubba oh hey i'm there or i'd love to have a cigar with you or whatever
like no pitch at all or just start off with some good cigars yeah or just a here you go send
something but some hey colt as somebody popped up and i noticed you like the same cigar as i did
whatever do something that's not just hey can you send me
business i'm a realtor i see you're an attorney can we go meet it's like what why on earth who
who have you met doing this who well i've never met an attorney that would go meet a realtor
to go talk about possibly getting you know one of your your real estate law cases that don't exist
but do you know who else would other realtors
but here's the here's the thing like what's what's what's the funniest thing i've gotten
from anybody in the last because i get sent a lot of swag and stuff all the time but what's
the funniest thing i've gotten in the last six months you remember this uh yeah multiple things
um somebody sent me a ten dollar chili's gift card because they
and as soon as i saw the chili's gift card it said i know you'll use this in good health
yeah with a smiley face that's wonderful i knew that this person had made an investment into you
into what we do here because the only way they could have known that is if they listen to this
and so i'm like you know this person's making an investment in me every they're they're spending an hour with us a week yeah so i yeah i
called him i thanked him and and saw if we could do something because that was a great little do
with that gift card it's still my office i'm not using it i'll take it i'll take it no no you will
not go to different ownership group the only no it doesn't matter it all falls in some bit but the
only way you're going to chili's is if you're walking in there with a camera to assault,
not assault, verbally assault.
Verbally lambaste.
Verbally lambaste.
Give it to me next time I'm in Salt Lake.
I'll go do it and then I'll order a lava cake.
Actually, you know what?
I'm just going to have a vet go in there and do that.
I think we'll probably go further.
Oh, man.
She wants mad at me.
Yeah, but if you're trying to hang out.
You almost glazed over a gen there.
What'd you do, Colt? Just like i was sitting there complaining like i just had the
worst sinus and i've had the worst migraine and she just yells at me for it like it's my fault
yeah i tell you she is somebody goes oh have you ever look at this funny joke it's somebody
coughing or something i mean incons, inconsiderate, right?
I mean, I'm going to consider it.
Yeah, how dare you?
How dare you?
Well, we talked about it.
You weak-ass white blood cells.
Inconsiderate.
She did make a comment about that.
Mi primero.
Yeah.
There you go.
Yeah, no.
You know, even it's funny when you talk about giving gifts or something too.
Somebody sends you a gift, you're more likely to hold them in high regard.
Remember the mustache realtor guy sent you that?
Oh, yeah.
I love that.
That was great.
I still think about that.
That was great.
Guy with the suit.
I still think about that.
That suit was great.
So there's things that other people have done for you that they don't even realize that
I saw that and think higher of them.
But here's the here's the interesting thing about that.
I got this from Steve Sims from his book, the first one, Blue F blue fishing which is an amazing book and this is what steve used to do
which i thought was so amazing but you kind of can't do it anymore steve would go up to women
and be like hey hey cupcake smack on the ass no no no you don't do that he would uh he would get
on an airplane when they had the sky mom right and he would just ask the flight attendant can i have
all this can i have all the sky malls at the end of it? Right. Can I have these? And they would say, sure. Take them all. Cause they
don't care. They're ratty, whatever. He would just take them. And they would sit in this hotel
room. He would go downstairs to the concierge and say, you know, hi, I'm one of the number one
luxury concierges in the country. I wanted to send out some posts to some of my clients. Do you have
any stationery I could use? And they'd be like, hell yes, we do. There you go, sir. And it was, they give him the stamps,
everything. And this cost him nothing. And then he would sit in his room with the SkyMall
and he'd flip through it and he'd see like the Bigfoot like statue, like the one that's like
hanging out in the yard. And he would just rip out the Bigfoot statue and he would write,
saw this and thought of you and just put it in the envelope and send it to his clients.
And he goes, you have no idea how many times I would run into people and I'd be like,
my name is Steve Sims.
I'd be like, Steve Sims.
He's, I was at a dinner party once.
And the guy that was throwing it was like, this guy sent me like a golf cap with like,
you have like, why does anybody understand why this would make him think of me?
And he goes, I was the center of conversations that I wasn't even at.
In the best possible way.
Why do you even think about doing that?
It's the best possible thing.
What's the best thing somebody's given you?
Let me think of you.
The best thing somebody's given me?
Not most expensive.
Because everybody always goes expensive.
I'm like, it's not expensive. I'll tell you. I would push back. I assume that most people, it's not the most expensive thing you can give expensive i'm like it's not i'll tell you i would i would push back i assume that most people it's not the most expensive no
it's not it's not more people i will tell you i will tell i will tell you what that is i'll tell
you is years ago and i don't know i've read this somewhere since so obviously they read it somewhere
as well but somebody at one point that their kid was on the same flag football team as my kid
and they were a really good photographer had like a really good camera like a really good everything
and they just took pictures of like everybody's kid like all season at the end of it he just sent
me a folder with like all these great photos of my kid playing sports that's awesome and if you're
not a great photographer you can hire somebody to go out to it like if you have a championship
hire a factor i mean it's nothing and then you got everybody that is on that team
Those parents will be so grateful to you for doing unless they're weirdos and weirded out by it
Now I don't think taking pictures in my kid
Maybe maybe with girls use sports without boys for boys there, With boys, everybody, you just go, you root.
Everybody, you know, you throw them in a pile,
and they all just kind of do this.
I'm being cynical.
I'm being cynical.
What about you?
Where have you gone?
My wife got me a 24-karat gold-plated 1911.
But that's, okay, you can't count that, though.
That's sick, dude.
You can't count it.
That's from your wife.
Especially me.
That's your wife.
You can't count it.
A client that doesn't know you that well.
Nothing from your wife.
You're talking about out of the blue, shows up up at the office that's what we're talking about
oh um similar to you having a guy send me that connell lawsuit yeah yeah a suit with my logo
it's like a fully tailored suit because the same guy did another suit for me sends me this suit
with my business logo as the interior lining yeah it's awesome i like that freaking amazing
it's awesome you know it's it's that i love the suit the suit was a lovely touch it was lovely
that's that's pretty and i and i have actually given away a lot of suits uh to my people as
they do well i think that's something that um feel good look good play good you know what i mean
i wouldn't even have thought to do that i'm i'm just not thoughtful like that you're not thoughtful
that way all right well i'll. Hire people to do it.
Be thoughtful for me.
When it comes to creating networks, when it comes to creating a network and getting with
people, I think that the higher up the ladder, the more high value they are.
Again, you've got to always be coming from a place of value.
I mean, whenever I call somebody, I leave them a message.
My standard voice message to anybody I call on my network is always starts with, Hey, I got something for you always. Cause if I need something, I'm not
going to call unless I, unless there's no, unless sometimes there's, there's stuff that I need that
there's no other way to get it. Like for example, um, Dan Fleischman, I needed a hundred of his
books and I just wanted to know the easiest way to order them. Right. I was going to pay for them
because I was, I'm like, Hey, I'm coaching like a bunch of our people i want to give them a copy of your book what's the easiest
way for me to buy a hundred of them like can i just because i know you self-published it so
they're sitting in a warehouse somewhere like who can i call just send send them oh they send me one
big box and that's it so i don't have to go to like amazon and do the multiple whatever you're
getting charged a big how can we do this easy right and? And Dan being Dan just sent me in, right?
So when Dan sends me a little microphone,
asks me to do his event,
which I'm going to pay for that.
That's all give back.
There's no money changing hands at those events.
But I will drop whatever I'm doing because of that stuff.
Not a problem at all.
But like you look back, we had Ari Gold here.
We had the snack daddy.
And you're like, how do you hang out with Post Malone?
How are you hanging out with all of these guys?
That's something I can do for you. Yeah. And and the answer was i don't ever ask him for shit yeah
i don't ever ask him for anything when when the you know the higher people are the more people
are trying to get something from him all the time yeah yeah i think professionals it's like
colt today asked for a specific thing that i just don't have a copy of because it's just paper it's
like if you haven't done it yet i don't want to waste my time yeah like recreating a wheel if a wheel already exists in your basement other than that though
you know people ask me all the time hey do you got a contract for this that yeah here you go
and people need to realize i you know what and if you can't afford stuff like i said doesn't need
to be the most expensive thing thoughtful a thank you card sometimes will go a long way i'm still laughing about the
sky moth colas yeah it's the best i just some of you ever see that like a foot massage you're like
hey made me think of you yeah why like did you ever see that comedian together but yeah that's
like a big foot really it's just blurry not everybody blurry. What if he's just blurry? Well, when you talk about approach me, I'll tell you, you know what,
when you're meeting people, let's talk about actually when you're actually out shaking hands
and kissing babies and doing stuff and how to network and how to grow people at events.
You know, I think we've talked about it before, but you know, if you're going to an event that
is singular for your profession, you're in the wrong place. I get it. If it's a seminar,
you need education. You need those things. That's fine.
But if you're going to network with a bunch of other people
that do exactly what you do, that makes no sense.
They're never going to send you any business.
Realtors love to do it.
Holy smokes.
Lawyers love to do it.
They get together with other lawyers.
It's like-
Yeah, but you guys refer a lot back and forth.
Real estate agents, I understand,
because there's specialization.
There's family law.
Not here.
Commercial people don't go hang out with home sellers.
Not here.
They don't.
Right.
But a family lawyer, I like having people that do all these different things that I
can just lean on and, hey, I got a case for you.
Like I said, I called a guy the other day.
We had a case together.
I'm going to say, hey, this is the guy.
Next day, he sends me a commercial client. He goes, oh you're doing commercial here i'll send you a commercial class it's just
you that's where it makes sense to network people that actually you can help yep you can help and
receive stuff from so yeah well you have to come from a place of giving and i think um you know my
buddy ben humble i just was watching a clip of him and I thought it was very well put.
He's like, you know, he was speaking an event.
He's had his hand out.
He said, you know, this is your heart.
He goes, if your heart is open, it's just like your wallet.
It can send money.
It can receive money.
Get that out.
If this is your heart, you ain't ever going to get anything.
And so leading with that, that trying to give or coming from a giver's point of view, which we do talk about a lot is, is so important when you're,
when you're approaching people.
And because if people think you're on the take dude, and you're just there to get something from them,
they're out,
they're going to be out quickly.
You've got,
you've got to be something that can offer some sort,
something to the group.
You gotta,
you gotta be after something.
And,
you know,
for a lot of my life,
probably I ran around with some people that were way more successful than me and and i was like the funny guy you know what i mean
the problem with if you're just a funny guy but you can't talk serious that runs out of steam at
some point you run out of steam so if that's your if you're right now if you're listening to this
and there's nothing wrong if you're that guy but you need to advance your skill set because i promise you the runway is like the the louis guy from the state like which guy remember the movie the show
the state mtv is the state vaguely was that bob i'd like to dunk my that guy was that bob odin
no no no it's just like if you're the guy that that you know you get kept around to be the
burt kreischer oh yeah you know it runs out of bandwidth, man. It does. But I'll tell you some tips for, for meeting people in
person when you're at events and you're talking to people. First of all, one of my little secret
things that I always do is I never ask people what they do. I ask them, tell me about you.
And then when they, you know, give me their canned spiel of, I do a, B and C for company,
a, B, whatever. I'm whatever i'm like oh cool so you're
this but tell me about you man like what do you like to do like like i i don't work at your
company so we don't have that in common so like what tell me about you fill me in on it and then
people are normally skip such a beat on that question i don't know how to answer they're so
because they're they're in that what do you mean i'm a shake business no but but you will be absolutely unforgettable if you approach that a meeting like that and don't
do it creepy like tell me about your children the lady that's a girl there so don't do that
but no but if you just say tell me about you as a person like what do you like to do or do you
have a family like what about you man people will remember that because everybody's just trying to hand the business card, shake
the hand, get to the next thing.
Just all they're trying to do.
They're not doing anything smart.
Bob Vance, Vance Refrigeration.
Exactly.
No, exactly.
It's funny how we laugh about it, but I just went to an event because I was trying to push
out the roofing thing to some guys and I went to a van and that's exactly how it was.
Bob Vance, Vance Refrigeration. There you go. And I'm like a vent and that's exactly how it was. Bob Vance. Bob Vance.
There you go.
There you go.
And I'm like, oh my gosh.
What do you do, Bob?
I sat in the corner.
I'm like, I can't even deal with this stuff.
Well, people, you know, you got to have a plan when you go into a networking event and
people go in with this plan to collect as many business cards or hand out as many business
cards as they can.
That is the wrong plan.
I am networking.
Your plan.
I have networked with people your plan should be to
create memorable relationships with a handful of people and the grocery store though i mean honestly
like there are some times when those events make sense like my wife's got a business doing medical
lean stuff so she goes to different events and goes and you know because there's doctors at those
events that can literally use her business yeah that's different like you said every single person no right that's
what you gotta sometimes let them know that you're there you know can't yeah which is which is which
is fine but let me let me ask you this counselor because i'll go with this what is your wife's
elevator pitch when people ask her what she does does she say i own a
collections medical account what does she say uh she actually has a she was in sales she's like oh
we help doctors you know get medical records whatever perfect yeah she does that she says
the actual this is the problem that i solve yeah not i am a account executive yeah we help bc yeah
we help we help doctors we we help streamline their records process because HIPAA compliance can be a real pain.
So we're there to take that off of the company.
We provide, if you even look on the website, it's a part of their identity to say that
we're here to provide liquidity so that you don't have to hold old paper for X, Y, Z.
Yeah, no, Z. Yeah. Yeah.
No, that is, it should be, you know, one of the, one of the people in my coaching group,
it's so funny for, and this person been in business for a long time and we did a whole
thing through that on networking and how to network.
And we actually had an event they had to go to.
I actually hosted an event that all of them had to go to with a, with, with a mission
to work it.
Like it was a seal team six, baby.
It was, it was serious.
Kind of like the pickup artist.
Yeah, it was.
It was, we took him.
Mystery would take him to bars.
We took him into a real life thing,
which was amazingly amazing, by the way.
And if you've never,
have you ever read the game by Neil Strauss?
Oh, it's amazing.
But anyway.
Of course.
So we sent him out there
and one of my agents
has been in the business for probably 10 years.
She says, anytime anybody's ever asked me, she wrote this in our Facebook or good. And she said,
anytime anybody's ever asked me about real estate for 10 years, I've always said,
what do you do? I'm in real estate. That's what I've always said. And she said the other night,
she was sitting at a bar and striking up a conversation with her and her husband with
a couple of next. And I said, what do you do? And she goes, I help people make, you know,
I help people make money by transacting real estate. And they said, how do you do that?
And then she announced, talking about this.
And then before she left, she sent an appointment with them.
And then the bartender's like, I overheard your conversation.
I want to buy a house.
So by having a better conversation that carried on longer than,
I'm in real estate.
How's the market?
Oh, you know, it's tough.
That was 99% of real estate conversations you hear at networking events but by having something you
perpetuate it's actually led to some business i just got i got pitched really good i think
the guy was just like oh i teach people how to buy stuff through life insurance stuff like that but
when it sat down to him he's just purely life insurance guy right but he sat and had coffee
with me because his pitch was so good.
I'm like, good for you.
What I do, one of my things is find whoever's hosting the network event
because they know who's coming to that mostly.
And I go up to them and say, hey, how are you?
Hey, who should I connect with?
Well, I like that.
I always, and they will.
They'll sit there.
I was just at one at the Legacy Club up at Top of the Circa.
I go, hey, I'm here.
There's 150 people, 0.3 people I need to talk to.
He goes, that guy, that guy, that guy.
Cool.
Thanks.
That's it.
I was there for 45 minutes.
Then everybody else going, here's my card.
Here's my card.
Here's my card.
I handed three cards out, talked to people, had lunch with one of them.
Like, don't try to hit the whole room,
figure out who you need to talk to.
Strategery.
Strategery.
Strategery. I got three words for you. Strategery.
But I like that. I like that because in a weird way, that's one of my, one of my points too,
is being the guy that can connect the dots. That's who I like to be known as.
You know, I like to be the guy that anything you need is a you know no more than a phone call or two away yep connector yeah yeah that's what i like to do be that connector and like you know
that the guy hosting event is the guy you can go talk to and get that done you know ty lopez
i don't know you know ty is the the life my garage guy that's built an empire dude i'm sorry whatever
you can say whatever it is that guy but
let me tell you how ty got so connected all he started doing was throwing parties throwing
meetups it's always started inviting all these people and he just got known as the guy that knew
everybody he's that guy that's like in my garage there's my lamborghini that guy well that okay
what's his thing that video that he is an entrepreneur at the purest heart.
He now owns like peer one.
He owns a lot of,
he owns radio shack.
He owns a lot of failed brands and has reconverted them to online.
But he's bought,
he's a branding expert is essentially what it is,
but he's bought these brands with name brand stuff and converted them to
online businesses.
The dude,
he bought dress barn.
He owns,
he does very,
very well.
Yeah.
I never,
all I saw was that one commercial and you saw it
but no do you know that video had like 30 million views it was like the first viral viral viral
video and it was just that was it and it was uh it was amazing but again with him it's all about
just making sure that you know you lead with value if you know everybody right it also helps you in your business
if i'm some perfect example right our friend adam sadie right yeah night so anytime somebody
be like oh i need or i can hook you up with this i'd go to him who is this guy and if adam knew who
he was i knew he's legit yeah if he didn't, so having people that are on top of their game know who you are
is automatically going to set you up with,
you don't have to sell yourself as hard too.
So if your network is very well-connected people that they can trust,
then you're automatically going to be trusted too.
Well, I'll tell you too, we talked about it the other day,
people do business with people they like no one trust and one of the main reasons that we do the
podcast i mean the main one of the reasons we do here is to be known and trusted you know i i am
never how many times have you been shocked when you walk up to somebody and they're like i love
your podcast and you're like you listen to the podcast i mean i've had some people like shocking
like poaching no they are breaking my chops.
Right, don't do that, but it's because they're jealous.
But the point is, when you hear that,
they're like, Scribner said to me,
he's like, bro, I love the podcast.
I'm like, thank you, man, I appreciate that.
But the point is, when just like a random person
you never thought would listen to this or see these clips,
like comes out to me like, bro, I love your podcast.
Like when Cody Sperber was like,
man, I want to come on your podcast.
I was like, okay, Cody, with millions and millions of views on youtube and you're calling
me i'm not calling you absolutely bro i love that um but yeah and you know i'm gonna drop i'm gonna
segue for a minute or sidebar if you will sidebar sidebar i happen to look at the stats the other
day on our podcast and this is an interesting 16% of our listeners have something in common.
Does anybody want to guess what that might be?
Do they have real estate licenses?
No.
Do they also have hookers buried in their basement?
No.
Well, maybe.
No.
They live in Canada.
Really?
16.
I'm telling you, you're bringing that great white north demo right home for us.
That's definitely, yeah. That one's on me. 16 from Canada. You're bringing, you're bringing it in.
And a hundred percent from Regina.
So thank you very much to Chris's mom for spreading the word up there. Whatever you're
doing is helping out. But yeah, I was, I was, uh, I thought it was great. And dude,
and there's people all over the world that listens, which is so funny to me. Cause I
just sit here and thinking right now there's some dude in uganda trying to figure
out hell yeah bro send me some waraji yeah connell law right now 73 18 west post road unit 203 i
would love a bottle of your finest waraji from uganda there's somebody listening waraji is i don't know what a ugandan a banana liquor and it's um the name
waraji came from war gin warajin warajin i love how you throw some random country on this guy goes
you're gonna get up pretty early in an order particularly in the morning put it all putting
an order in which is awesome bruce so when you look for it's okay
and another question you're in the my box saturday who's my box was that oh you like that i mean who
doesn't like sweet by the way that was probably the nicest vehicle i've ever been were you in town
yeah so dosa no no no where'd you get the my box guy in different client john different client
different client totally different unrelated client to. Just sent the car for you.
Sent me and the Maybach and the wife home from dinner.
Home in the Maybach.
Home in the Maybach from dinner.
And yeah, I fucking went full Rick Ross.
It was just...
I think I beat me.
You're there pushing all the buttons again.
I rolled out to Klaue.
I mean, at some point, though, at some all the buttons again. Shout out to Kovac.
I mean, at some point, though, at some point,
it's annoying because you've got to get out.
Because I could see myself just doing cross-country trips and that for no reason.
Just literally sitting there with bottles of champagne.
That's why when we take the Sprinter van,
I don't want to get out.
Yeah.
Or when we take the Baybok.
It's like being in a lay flat um you know
emirates first class yeah sweet that's what the back of the car is like and that was a
game changer for me how flat did the seats go they go pretty good like
the wife was just looking at me like some people like oh that's like a cool uber i'm like
if you don't know you don't know who didn't know that was a my box for right away nice suit nice uber chris
it's awesome party uber it's like uh nope that was it expensive uber how much of you how much
of your business like again how much of your business comes from referral how much of it
comes from other places 100 referral 100 referral 100 cult 95 yeah all mine
comes from referrals 95 and you never and you just never know you never know who you're who
you're talking to when it comes i mean one of the clients that i had this year was a billionaire
from louisiana one that was the wealthiest guy in the state of louisiana he owns all of like the
power companies there it's crazy and yeah and I got, he got referred to me
and yeah, you know, and again, and here's, here's a great example, right? When we were at that
wedding in California, we were there talk about odd little things, right? So I closed a deal for
them maybe seven, eight months ago. But as we were, as we were going, when we were in that wedding,
that, that horse, those free, that free horse at the wedding.
Right. So she loved, I remember she loved those Friesian horses. That was her thing. Right. So
I took a picture of the horse and I texted to her and I said, Hey, I'm at this wedding in Northern
California. I'm standing here by this beautiful Friesian horse. It made me think of you guys.
I hope you're well. And I sent her a picture of the horse and she was like, Oh my God,
that's amazing. It cost me $0 to do that. But you're well. And I sent her a picture of the horse. And she was like, oh, my God, that's amazing.
It cost me $0 to do that. But it was a very small detail about her that I remembered that made her day that I remember that small thing.
Top of the mind again.
Yeah.
People forget.
The little things, man.
You're not always on top of mind.
And sometimes your best network, it's not always the richest people or the people with most power like i get a lot of referrals from a guy that a he has family
that is real estate agents and brokers and he he's not well connected but he just loves to refer
and he's an awesome guy and sends me a lot of stuff and i i love that like i've got other people
that they'll refer you every once in a while that's a good thing to point out is that none of this stuff can be for its own
purpose.
You didn't do that to be like,
Oh,
I can't.
It's like,
no,
I literally thought of you.
Yeah,
I literally did.
And I'm not doing it to ingratiate myself.
It's a second.
It's like what people say.
This drives me crazy.
You go do community service.
You go do charity.
You go hand out food to the homeless,
whatever.
If you take a picture of it and put it on your social media for your own memories or whatever hand out food to the homeless or whatever some people will say oh you're just doing it for that
reason it's like well no no no i'm trying to put out good i'm trying to do this and that
um if one of the byproducts of it is you seeing it and going to do it
there's a way to do it how to be obnoxious but i'm saying i don't care if you're doing it for those right reasons or for the wrong
reasons yeah just to keep you're doing if you're doing it just do it so just do it so just be a
decent person and good things will happen don't do it wouldn't the world be easier if everybody
was just a decent person be decent yeah but there's so much trauma there's so much trauma
in people there's so much every single person in prison thinks they're still the good guy.
Let me ask you a question.
I'm going to ask you a question right now.
Because it is election day, and this is a problem.
What percentage of people that voted today are actually mad at the people that voted the other way?
Like angry at them yeah but these are the
same people that think 80 that don't understand how economics works don't understand that no no
but it's not about that it's it's it's about if you're not if you don't think exactly the same
way that i do fuck you if i was a woman i'd be pretty pissed off if someone was trying to take
rights away from me no but i'm just no i mean i think you have a right the point that a woman to say if you're trying to take rights from me and people
that are inalienably characteristic like me then fuck you pal i i totally understand that if it's
like hey choice a or choice b well no no that's very specific yeah you could choice a choice b
about two different things should we buy clorox or should we buy you
know this other brand that's what but here but here's the thing though so you're not putting
religion this at all because you're not religious but you you can be mad at somebody that's religious
that that is actually against their religion to do that you can't be mad at them but here's you
just have to accept that that is their viewpoint it's not against their religion just like they
but hang on they if they view it as it is but they're wrong again it doesn't wrong if they view
it if they view it as it is but here's the thing i could say i there's people that view themselves
as being the opposite gender right when it's people have this thing oh but in the bible
literally abortion is a cure if your wife cheats on you well we're supposed to acquit but the point
is but i'm saying you're missing the point you're arguing a point that we're not trying to fucking
argue you're trying to get us canceled jesus the point that we're not trying to fucking argue. You're trying to get us canceled. Jesus.
The point that I'm making is, is the civility and respect that other people need to have for differing
opinions and having the right to exercise their opinions.
That is the problem.
I'm not talking about an issue.
Jerk nuts.
Try to get us canceled.
Not at all.
I'm saying that I understand why people would feel a certain way about you
voting a certain way about you voting a certain
way if it was hurting them if it literally hurt them if it literally prevents somebody
from accessing a certain amount of equality or whatever then I do understand people saying this
isn't just a matter of oh you know like there's some Nazis over here and people were against
Nazism so let's meet in the middle just have half Nazism it's like no no I understand why
people were mad at kanye west
i understand yeah coming but again if if that's the whole thing about understanding others and
being tolerant you know can you believe we still have nazis no that's what i'm saying so isn't that
the most amazing thing ever you know like there's some stuff you hear and you're like jesus christ
that is crazy that is crazy well That is crazy. Well, okay.
It's shocking to me that anybody goes down any type of a road like that anymore.
Because, I mean, you look at what – who's the Boston Bruin guy?
Like an eighth grade terrorized some little kid and now he's basically kicked out of the NHL?
Not saying it's right.
Not saying it's wrong.
It just happened.
He's a pariah to the league.
But, like, yesterday morning on Fox or whatever I was on or CNBC, and I don't remember. It just happened. He's now, he's a pariah to the league, but like yesterday, this morning on Fox or whatever I was on or CMS and I read them all.
I was on one of the sites that it showed a fight happening on the
university of Kentucky campus between a black woman and a white woman,
two students.
And the white woman decided on camera to yell the N word.
And my initial thought was a,
if you're that fucking stupid to do that,
your whole life is done
that chick's whole life is done right not done right there i mean but is it yes it is you think
that i think it is no but like you you could now if you ruin your life that way you just have to
go try now to be so extreme now you have to just go yeah but again i uses these words well the
problem is this the problem is this though is
there is no path to redemption to to john's point yeah i'm not going to sit there and i want to
educate people i don't want people just having these platitudes about oh that's just this and
don't it's like no no i want people to be educated like it's a very important thing for me to say
you're not doing something because your religion says so when it doesn't or you're not doing that
because you're doing it because your parents didn't
like it because their parents didn't like it because of the sect they were in.
That's not what that book says.
I promise you.
I went to Catholic school.
I will tell you verse and chapter and where it doesn't say that.
What happens is I just want honesty.
I want there to be honesty and integrity in all those things.
So when I look at somebody and they say,
I would like to deprive X type of people from having X type of right that Y person has or would never be exposed to, I can see why people would say, hey, that affects me.
And if you don't respect me enough to think that I'm your equal in this matter, then I don't respect the way you voted.
I think that's perfectly on the table.
That's why we need more than two parties.
Okay, question, question. Question, question. So based on that logic,
do I have the right to be outraged at the waste of my tax dollars because I pay more than most?
Do I have the right to be mad at you because you voted for an entitlement program, but it would
benefit you when it comes out of my pocket? I have the right to be entitled by it. Should I be outraged by that?
Criticize it?
Absolutely.
I don't think I, I think, no, I think the bottom line is with stuff like that is my
opinion is over here.
I understand why you want to have that opinion.
You do what you do.
It affects them.
It affects me same way.
Yeah.
So that's a good point.
But then again, to that point, which is where it gets interesting.
We're not talking about networking at all, but we are because we're understanding other
people and how things work.
But at the end of the day, what you need to consider is if a guy who's got a million dollars is complaining about not being able to make $2 million versus a guy who's got $40,000, was born in a different circumstance, to say that it affects me more, right?
It doesn't affect base quality things like healthcare.
It's not like your ability to
continue but who do you think okay for example you look at hyperinflation now because everything's
been ridiculously free for forever and now you have all of these people that are hyper upset
about the inflation because they're uneducated in the fact that you can't just keep taking at
some point you got to pay that money back. I don't understand the college education thing.
I don't get that at all.
The going to college?
No, the debt forgiveness.
I don't get that at all.
Because I'm like, dude, what about the GIs
that have gone into harm's way and been shot at
to earn that right?
But again, why do you have to go get shot at
to go get educated like i want everyone to be you should you should fix the problem right the problem
is that the institution is blown out of proportion going you fix the problem going forward retro
actively but again so you don't retroactively help the people that weren't helping themselves
or couldn't help themselves but i'm sorry if you go to college and get a liberal arts degree you're
a dumbass anyway you don't deserve to get it paid for at the end of the day though
a rising tide lifts all ships and one thing about a quality of a society there is a high correlation
to a quality society and education education sure so i'd rather invest in that than blowing up
people in in sudan no i agree i agree but i think in the greater i think in the greater set well i
mean what part of sudan not the part we were
air show driving down the freeway our air show is badass chris i'm sorry stop talking crap on
our planes bro i i love top gun too as much as anybody but the sr-71 costs something like 20
million dollars a flight so i mean like yeah so we so again we get mad about how can something cost
20 million dollars
when you take in the fixed cost of everything and you break it down it flew 40 times it cost
80 million or 800 million dollars so it doesn't seem all i want is this i want an economics party
can we all just agree that the stinger missile is the greatest thing ever invented because it's like
absolutely it just doesn't cost that much and it doesn't just to be consistent i hate how
excited i get about military ordinance while at the same time complaining about the cost of it
exactly no but yeah no but the libertarian in me right wants me to think that all people are
going to try to look out for them their own interests which would mean that i want yeah but
i also understand that if i was you i would understand what your interests are right we're
all living each other's lives just from different experiences.
Yeah.
No, I get it.
But I think a big problem is people just don't bother to respect any, well, not educated,
but they don't respect people's opinions on things.
I don't feel, I think everybody has a right to have their own opinion.
Yeah, but not all opinions are the same.
There's this newspaper ad for the Globe the same there's this uh newspaper ad
for the globe and mail there was this newspaper ad it said this it had all these outlandish things
i think the earth is it's shit like this like this is why we have 16 percent canadians because
they like it yeah i'm trying to get that to 20 no no no there was this globe and mail is a newspaper
and it said there was people oh the earth is flat what's my opinion the earth is flat well i think this should be this there's just these really exaggerated
outlandish opinions and then it says everybody has an opinion is yours informed and it was the
end of the newspaper back up because we have talked about that as well we've said like look
if somebody if you hear something ask them where they heard it if they heard it from not a credible source what research
did you do to verify it and you know and before you disseminate these terrible ideas we have
talked about that could we all just agree like a pina colada is an okay drink for a guy to drink
one thousand percent one thousand i'm so tired of people making fruity drinks a not manly thing.
Dude, there's been days on the strip when I'm walking somewhere on the strip
and you roll up on the dagger stand and you're like,
I could do it by the vice.
I could do this.
Men have taste buds too.
I hate to tell you this.
Why do men –
We need to normalize it.
Why don't we normalize things smelling nice? Like candles or plug-in freshness.
Dude, I get so excited about the Bed Bath & Beyond free wick candle sale.
Free wick candle sale.
He knows these free wick candles.
Oh, man.
How many people do you network with in the candle department at Bed Bath & Beyond?
You know what?
I get hit on a lot.
I'll say that.
I got to be careful.
Yeah.
I love bed,
bath and beyond.
We need to normalize.
Yeah.
I mean,
I get the bed bath.
Yeah.
I definitely see you more in the beyond category than the better.
For sure.
No question at all.
Well guys,
listen,
I'm trying to break it up so we can bring i mean i'm assuming
it's just canadians that are listening at this point so old jeepers uh did you know like 90
live within like 90 miles of the border yeah that's pretty crazy good fun fact because they're
trying to get to america son i hate to tell you what's above that threshold but it ain't a lot
the great white wasteland.
It's just all land and all the resources and water on earth.
It's just literally resources and water.
And that is all the oil and water.
It's so resource rich.
It's insane.
Well, listen, if you're going to go network, which hopefully you are, you will take our advice.
You will have a plan where you will go.
You'll walk in.
You'll understand who you want to meet.
You will not go in with your hand out, but instead offering something to somebody.
Lead with generosity.
Be memorable in this stuff and take care of your spirit.
Be authentic.
Stay in touch with me.
Yeah, there's nothing worse, man.
I don't know if we talked about that, but there's nothing worse than the guy that hasn't
called you in like 18 months and then out of the blue, hey, how are you doing?
I was thinking about you today.
And you're like, one, two, three, because I need this.
Yeah, that's why you were thinking about me.
You don't think about me the other time.
Just because you needed this.
But also follow up, right?
I've been to events and people are like, oh, hey, I've got this, this, and this.
I'm like, I'm interested.
And nothing.
You think I'm not saving your card that you gave me.
Send an email right away at the
spot so that i can search if i need to yeah i always i i like i like the video text message
when i leave events i like that that's good i like the video text message because because if
they didn't necessarily know who i was now they got my name again i'm normally sending it through
the gram i don't i don't connect hey it's good for you it's good to meet you i don't i don't
connect i don't connect on business cards. All my connections are made through Instagram.
And then as soon as I leave the event,
I go back and I make a mental note of why I kind of met.
And then I'll go to the messaging app and Instagram,
and I'll shoot a real quick video of me just saying,
hey, bro, it was great meeting you, blah, blah, blah.
You want to talk about this?
Get with me, whatever.
Let's catch up.
Oh, cool.
I like that.
And then they can then, because, you know, again,
we all like to think we're the most memorable person in the
room but sometimes you're not and this way they see your face along with who you are and they
associate and they just talk to you and like oh yeah i remember this guy so that's a good way to
do it and plus that's another reason why i like social media because if you connect with them
there now they can kind of see who you are now you're connected yeah and this is you know again
man talk about the power of of network and the power of imaging.
That blue checkmark on Instagram does matter.
I've had times when I've talked to people and I've been like, oh, let's connect to Instagram.
And I'll just connect on them.
And I can see them literally walk away from the room.
And then they'll flip over and they'll turn on the Instagram and they'll look at me.
And then they'll come back around.
Because also, I'm telling you, it's the weirdest thing.
Certain crowds don't care,
but certain crowds,
maybe they were just gassy job.
No,
we're crop dusting.
No,
not at all.
No,
I'm telling you in certain,
in certain that like the younger crypto type,
those rooms that,
that shit matters.
And it carries weight.
That's because again,
they now are like,
who's this guy?
He must have a good network.
Like it all.
It's gotta be somebody.
Would you pay the eight bucks for it?
No. I want to pay the eight bucks for Twitter. Oh yeah. I wouldn't know for, yeah, just for the experience. Yeah. Like it all. It's gotta be somebody. Would you pay the eight bucks for it? No.
Oh,
would I pay the eight bucks for Twitter?
Oh yeah,
I would.
No,
for,
yeah,
just for the experience,
not for the check.
I don't care about the check mark on Twitter.
Twitter's,
I don't,
who still use it?
Do you?
I never liked Twitter.
I've never been a fan of it,
dude.
I don't get it.
I use Twitter a lot.
There's huge business sales going down on Twitter.
Yeah.
There are,
that's just,
is this how you communicate?
Is it how you communicate to the mothership?
Is this how you do it?
No, I swear to God, man.
There's real estate.
They call it retweet.
There's a huge – I mean, these are big, big-time people.
These are people worth hundreds of millions that are –
I'm on it.
They're getting hit.
My sister loves it up and down.
She says it's a great way to communicate.
It's just pure information.
I find it totally uninteresting to see people screaming at each at each other no you're following the wrong thing right like i'm telling
if you utilize twitter right man i'm watching this it's crazy yeah so do you get new deals
from it or just people on these guys are getting deals left and right is he so opaque john is he
saying these guys like keeping it real i'll show you i'll show you it's it's wild but again it's
like anything you got to utilize it right you're you're you're instagram set up a certain way my instagram set
up a certain way yours is too right like you have to stand out and if you go to a networking event
and you're wearing all black suits and stuff when everybody else is wearing black suits ain't gonna
happen i go in and i watch so many people scan in the rooms they see me and they
stop and then they go and you see what they're doing and who's that guy who's that guy it's the
i always wear deadness it's when i come in my speed when you come into a speedo when you come
in with the speedo the world changes i thought i saw a picture of pure evil in the khyber khyber
rouge museum in cambodia i have suits that are purely for networking.
Just staring like, who's this guy going to eat?
No, I have suits.
I have my loud suits.
If you see me at a networking event, I'm usually in a louder suit.
Dude, I told you the one guy I met, we met at, I think you guys were there the night
we were at the barbershop thing when I spoke, and there was a guy in the cowboy hat.
And I just walked up to him.
I got to meet the guy in the cowboy hat.
What's your story?
And I figured he was going to say, like, I'm from wherever.
And he's like, I'm from – yeah, no, he's like, I'm from San Diego.
I'm like, San Diego.
He's like, yeah, man, I was at a networking event around Halloween
a couple years ago, and I went as a cowboy.
And people love the cowboy.
And I just kept – I wore it the next day as a lark,
and everybody just started calling me cowboy,
so I've been wearing it ever since.
I was like –
I've got to be honest with you. A cowboy hat's a sharp piece of attire oh by the way by the
way by the way by the way real real quick real quick real quick the halloween costume was amazing
by the way i did we can't believe we didn't talk about it going as the yellowstone couple was
i went as rip rip and then yeah it was yeah, it was amazing. It was well done.
It was very well done.
Yeah, Caitlin was sitting there coloring my face with mascara to give me a Rip beard.
That wasn't real, huh?
Do you want to know something crazy?
The guy who plays Rip, do you know who that is?
Yeah, it's a guy from Days of Confused.
No, that's a guy from frigging Too Fast, Too Furious.
No, no, before Days of Confused.
Fast and Furious.
What?
You don't remember him from Days of Confused? No, that one shocked me. That shocked me, too. No, no. Before, Dazed and Confused. Fast and Furious. What? You don't remember him from Dazed and Confused?
No, that one shocked me.
That shocked me, too.
That shocked me.
That just shows you.
Dazed and Confused was way before that.
It was his first movie.
When you have somebody.
McConaughey.
I always tell people, when you have a guy with a beard, make him shave it before you date him.
Oh, yeah.
Because he's not the same guy without a beard.
Oh, he's way more handsome without a beard.
Conor McGregor.
Really?
You think so?
Yeah.
I think he's more handsome. He looked more evil he's way more handsome without a beard conor mcgrady you think so yeah i think he's more handsome he looked more evil but definitely more handsome
colt just because he has a beard he's just like i gotta hang on
yeah it's really yeah kind of beard is the makeup for men by the way yes it is that's why i tell
people make it although no see i will say this though though you hit a certain age like i've
hit this age now.
When I get this, I just look fucking old.
Well, you get the white.
Because for me, it'd be like old.
When it comes out, I just say, I got to shave it tight now.
I can't do that.
I can't do that.
I would look like I'm 100 years old if I had that rotten.
That wild?
All right, well, we're drifting.
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