Escaping the Drift with John Gafford - Why Real Estate Agents Should Collaborate with Influencers: Chakits Krulsawats Ep 80

Episode Date: March 9, 2023

Why Real Estate Agents Should Collaborate with Influencers: Chakits Krulsawats Ep 80Are you looking to boost your Real Estate brand and reach? If so, collaborating with influencers may be the right move for you. In this podcast, I talk about why collaborating with influencers is a great way to reach new audiences and grow your brand.💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below!On his podcast, he discusses all sorts of topics, including what made him successful and some of his core tenants for living life and managing successful businesses.➡️ He is often joined by Chris Connel and Colt Amidan who are dear friends and successful business people in their own right.The Power Move podcast stands to be one of the top sources of knowledge and insights, specifically into real estate and entrepreneurship out there! Not to mention tons of coverage of topical events and insights into our non-commercial lives as well…➡️ Learn and burn Entrepreneurship from serial entrepreneur John Gafford and his band of mayhem makers. From stripper poles to the oval office, business lessons are everywhere. If that sounds interesting to you, make sure to subscribe to my channel and don't forget to hit the bell icon to never miss a Podcast! 🔔💯 About John Gafford:After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space. ➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production.Simply Vegas, a 500 agent brokerage with billions in annual salesClear Title, a 7 figure full service title and escrow company.➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers.The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.✅ Follow The Power Move with John Gafford on social media:Instagram ▶️ https://www.instagram.com/thejohnmgaffordFacebook ▶️ https://www.facebook.com/gafford2/🎧 Stream The Power Move Podcast with John Gafford Episode here:Listen On Spotify : https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=70ad5ca4f51e4acc Listen On Apple: https://podcasts.apple.com/us/podcast/the-power-move-with-john-gafford/id1582927283☑️ Featuring:Chris Connel - Esquire - https://www.connelllaw.com Colt Amidan - Director of Commercial Real Estate at Simply Vegas - https://www.amidangroup.com#ThePowerMoveWithJohnGafford

from the art of the deal to keeping it real live from the simply vegas studios it's the power move with john gafford back again back again back again back in two weeks in a row man got the whole band in the studio i I'm loving it. Hard to do. I'm loving it. You got me, John Gafford, your host, lead singer of this ensemble. I was thinking more of like the tambourine player. The triangle player,

whatever it is. On the bass to my left, the Bulgarian mongoose, Colt Amadan. Steel drum, Colt Amadan. And across the way, a lead guitar, Chris Four Top Connell. top connell four top connell hey so why are we calling you why don't i call you i don't know why we're calling no one's the royal we doesn't call us anything that's it no i'm good so i so you weren't there

colt so we go to the uh well you weren't there because i didn't invite you i guess thanks thanks okay scott wait how am i gonna spin this around i'm not bad too yeah wait a minute i didn't get the invite either scott had invited me to go out on monday and was like oh let's go somewhere you know we'll go to like a show or do something like super frico or something like that just check something out and then i looked at the schedule i'm like oh good bad news good news and bad news bad news is we're not going to like Super Freako, but the good news is there's a hockey game. Of course, I have tickets, so I'll take you to the hockey game

because technically Scott asked me to the hockey game with my own tickets in a weird sort of way. You feel like he's trying to dig himself out. No, no, no, no, no, no. I'm not. I'm not. John usually tries to sell me his tickets. Oh, here's.

Oh, I got one for you. I have invited both. Both of you have sat in that seat next to me blasphemy and lies so anyway as we're at the game i get the text from connell the the far shot that were there and uh and he says i didn't reply fast enough i guess for your liking i didn't because i looked up to your seats and i didn't see you it was that whole period later i know but i didn't see because i was it was a good game but i didn't see you where you normally sit and i'm like i was confused so i was like you here because then i thought maybe he gave his tickets to somebody who knew me and then they sent a

picture to him of me and then he sent it to me and i don't know i don't know what i'm saying anyway long story boring digging himself no no after what i did friday night nothing because i didn't get invited by anybody yeah thanks guys dang cold be nicer colt maybe be more empathetic empathetic nope and guess what thank you everybody for not inviting me to pick both exactly it's just plans you didn't have to turn down i didn't have to make up any excuses it's great that's easy you just got to sit home by yourself i could post what i wanted to post and i'll be like and do that but anyway so towards the end of the third period i started getting texts from connell go to the el nasir or whatever don't even talk wasn't my choice yeah so anyway we roll into that place right we come rolling in there right oh gonna meet connell over at this place.

I would have gone to Bavette's, had some bacon at the bar, been happy about it. That's such great bacon. I know, but we go to this place instead, go rolling up. Where's Connell? At a four-top with two other people. Come meet us, and he's at the four-top. Three other people.

Three other people. Sorry, yeah, you're at three other people. I was going to say, what's wrong with four if you got two and two? It's perfect. No, but he invites him in, so're three of the people. I was going to say, what's wrong with four if you got two and two? It's perfect. No, but he invites it in the sense. So that's four top. I wasn't like, hey, John, I'm throwing this big party over here. I got a VIP.

Yes, you are. Yes, that's what I read. Come here after. I thought we were all going to stand at the bar and have cocktails and wait a very long time for that terrible service. You think Chili's? What was bad? What I read when i read the text was

john i miss you terribly i can't wait to spend some quality time with you both were true things over a cocktail you know what i read four top would you nothing nothing like me because you got because you got nothing i got the big plans this weekend people wanted to sit down and eat at 11 at night or whatever and let's get the review of the old how do you say it how do you say it new salt bay new sir at new sir at is a turkish chef and who became prominent because he spills salt all down his sweaty arms so onto your hairy and then like uh slatters in gold and somehow that makes it good i don't know what to tell you yeah so what's the over under on that joint going out of business cult uh i already lost open what i already bet on it being a year and a half yeah a year and a half i give another six months maybe maybe a year it's

been open were you surprised sushi rock didn't open up again down there i was that was a cool spot i was very similar it was always super busy yeah and the upstairs was neat loud though yeah i liked it except for you know yeah i like that john i thought it was good except for there's always like that one weird performer guy and like i would go in there and we would be eating and he'd be like across the room i'm like man don't make eye contact don't make eye contact and then of course yeah you make like a second eye contact and he'd come prancing over and doing whatever kind of weird little show he was doing right in front of you like john and i at the hotel moscow bar yeah exactly do not make eye contact you're gonna lose you're gonna lose your spleen different and doing whatever kind of weird little show he was doing right in front of you. Like John and I at the hotel Moscow bar.

Yeah, exactly. Do not make eye contact. You're going to lose your spleen. They're doing some different magic tricks there. Yeah. The only other time I can remember trying desperately not to make eye contact at a bar, I think I told you about it years ago, we were in New Orleans. And there's a, on Bourbon Street, there's a divider where let's just say the preference in women changes dramatically

North of this street. And it's Mardi Gras day. And my wife is like, Oh, I got to use the bathroom. And we happened to be up there and she thought it'd be easier because the women's room would be less occupied in this. So, so I've said bar it's like four o'clock in the afternoon. It's not like it's 3.00 AM. We go in, I walked to the bar and all I can see is I see two bare feet, just one, two to the left and right of me on each side of my drink facing me. I'm like, not looking up. I could see in the cast there was some gyrating going on. I'm like, not looking up, not looking up, not looking up, not looking up, not looking up.

Slowly backed away, head down from the bar, slowly eased out. Being barefoot is gross. Yeah, getting mushroom stamped is worse true that that is worse but you know what's totally worse guys let's talk about this today today we're i'm gonna we're gonna talk a lot about about my in about my hour slash industry which is real estate which is there's a there's a dramatic change happening right now in something in the industry. And it's a lot of guys are trying to hold on to the old, old ways, man, the old times. I mean, I remember, you know, when I first got in this business back in, you know,

ought six, that's what I like to say. That's the old time way to say it. You can get four rods to the hog's head. That's it. Walk uphill to the office. You'd walk in and something about real estate because it's a weird business, right? There's not a lot of other businesses like this where you work in such close quarters and are friends with your competitors, right? And there's normally a lot of you in a relatively small space. So when people think they got the secret sauce, man, they got the juice, whatever it may be, they were very

protective of that. And it created this scarcity mentality, this scarcity mindset that I got to hang on to mine, right? And over the years as an owner, as a broker, you've had to deal with situations where this person stole my leads or that person stole this or this person. And it's like, the feelings are genuine when people are upset like that, but very rarely is it the case that that actually occurred. And if you think about it, you know, if you stop for one second and you think about it, it's like, what are you even complaining about? Like, do you really think this person can completely ruin your business? And that's the attitude that so many agents have. Yeah. Sometimes, but look, back in day, it did happen a lot more, you know, and it was

where times you're about to throw hands because it made you look bad it was hey why is your this guy reaching out to me now right from your office so it there was some bad looks but wasn't that oh he's going to steal my client yeah you know it's it's kind of like golf or my brother was on u.s ski team right they're competitors and they're best friends so you might not do good but the other guy does good you have real happiness, right? But you push each other. I think there is a little bit of a difference there because if you get first place or seventh place,

stipend's always the same. Everybody's making the same money. No, but it's your sponsorship. Real estate is a difference between a Cadillac Eldorado and a set of steak knives. How come Roma doesn't have to? Want to see third place? Third place is you're fired.

So no, it is. That's because it's your livelihood. It's, it's very directly related to certain things. And that's why there's a lot of backstabbing. That's why in personal injury law, which I do,

there are people that are doing things called capping. They're paying tow truck drivers. They're paying police officers. They're paying stuff to get them. The Glen Gary leads, you know, to get them in touch with people who've been in accidents it's illegal it's immoral and now the bar the people you know have to go after them so you're in an industry and you are fighting for kind of what's out there right some people do it with millions of dollars of billboards some people do it by being actually good lawyers you know developing a reputation for going to trial

and winning so things like that in this industry it it's different. But as a realtor, what are your differentiators? There's not like, oh, that's the realtor you give to who advertises well, but he doesn't actually do his own sales. Or this is the realtor that actually go down and do home inspections with you. There's very little differentiator. You're in sales. You're selling a dream. You're selling a lot of things. People don't realize a lot goes into it. But at the end of the day, that is what you're doing. So it's hard to differentiate yourself.

So competitive edges are going to be very slight. And sometimes people think that they got this one thing or something, and it's going to push them over the edge, and it doesn't. Well, I think if you look in the age of information, if you will, whatever it is, the age of information, how it works. If you look at people that I know that are outside of the real estate space that do exceptionally well, I think about my buddy, Dan Fleischman a lot. And Dan throws like, there are, I mean, masterminds for this and seminars for that. And there's all these masterminds and all this stuff. And, you know, you come and it's,

you know, $9.95 for the general ticket and You can get the $2,000 VIP ticket and get this. And there's a lot of events thrown by a lot of my friends that are just like that, right? What does Dan Fleischman do? Dan goes out and throws these elevator nights where a thousand people come in and he brings in the top, the best speakers that all do it for free. I mean, I've done it. We all go in and do it for free because Dan's just trying to genuinely help people. Doesn't charge anybody a nickel. Everything is on his dime. He pays to rent the rooms.

He pays to rent the facilities, all that stuff. He doesn't charge a dime. And when you look at someone that has gotten where he is, how far he has gotten, the connections that he has, the wealth that he's been able to accumulate because of just being a giver. That mindset. I think that's the mindset that more people need to have. And the people that have the scarcity mindset are never, like if it's never enough or you've got to cling to what you have,

you're never going to get to that next level. You never feast with a scarcity mentality. No, you can't. And if you have that where you think people are going to steal your client, then you better be better at your job. Just be good. Just work hard. Be a good person.

This is why I'm not afraid of AI. I'm not. We've talked about these things all the time. He's got such a great crossover, though. I know you took second place in your three-on-three. I don't mean Allen Iverson. Oh, no? I meant artificial intelligence.

But I did take second place in a three on three tournament i'm still if you could tell i'm holding my leg because everything hurts um we're old but we're mean and smart because if you're old mean and smart you know you've learned some things along the way and you can mess up these young bucks you know that's what we did and i thoroughly enjoyed it but no but what i'm saying well let's talk about that for just i'm gonna get you off point because how far are these guys flying where you're throwing the fuck where you're throwing the butt on them oh i i move oceans and mountains just and you only probably gotta do it once before they just do it a couple times and they go like what yeah what do you that's not fair and

then they try to put the hand on the lower back and they try to do a lot of stuff one guy thought he was going to be super aggressive so he like literally got behind me and he stuck his like head under my arm because they weren't being terribly judicious i was like calling foul so i literally dropped a headlock on this guy i and i mean like i dropped the headlock and walked him up the court and the guy was like freaking out where was where was this chart was it a fulsome no silver springs recreation center city of henderson and so um streets of hendo baby that's how we do it but we were murking some kids and they and the the organizer came up to us after and he goes hey i really appreciated the way you guys played because those kids have never actually ran up against real adversity. Because when I'm throwing a screen on somebody, this is 280, you know,

and kind of leaning into it a little bit near the end, you know? A little extra, just a little something on the end of it. You go this way, I go this way. So it was a lot of fun. It made me feel like I was still a relevant lion, you know? Oh, my God. Dude, I got to tell you this, and again, maybe off topic. So my son had his first lacrosse game on last Wednesday or Thursday,

last Thursday, and they played what was the best team in Vegas for the last several years, and they just boathoused them. They crushed them. And I got to tell you, like, my kids have been playing lacrosse now for a couple years, and you see some hits, but I've never seen anything that I was like whoa until this game so there was a kid that was maybe i'll call him i'll call him 5 10 a buck 55 still what i'm gonna call him reasonable 5 10 55 goes running he's on our team he's got the ball in his in his in his cradle he's got it in his uh in his stick and uh he runs into a

kid that was probably 6'1 195 so much bigger defenseman much bigger with a short stick he hit him so hard not only did the bigger kid go flying he broke his stick in half that's called fundamental hitting i mean bang and this kid went flying and his stick broke in half and our kid never dropped the ball and I was Just and you hate to do it as a parent because especially because you know their kids, but you're like Like three feet from it happening so I did feel bad for the why how did he run through that guy? He just ran over. He got low. Exactly. Low man wins. Low man wins. If you're thinking your kid's

going to play lacrosse and there's not going to be some violence out there, I saw it. It happens. I love that game. It's got to be the most underrated sport in all of sports right now. You've never been to a game. That's why you... I like lacrosse. Have you been to a indoor lacrosse game you. Oh, I like lacrosse. Have you played lacrosse?

It's one of the most violent sports. It's ridiculous. You can smash somebody who's on the ground with your stick. You can beat them. Colt, it's your game. No, I love it. But what's the game that they're in the long call throwing? Highlight.

Highlight. Okay. That's an amazing. Have you never been to highlight? Have you been to highlight okay that's an amazing never been to highlight have you been to highlight uh i've seen it a lot but i've never gone to the miami miami's got a the the league coming again the orlando highlight fronton is what it's called where they play highlight now we used to go to the highlight fronton when i lived in orlando a million years ago now you could get regular tickets to get in for a dollar, or you could get VIP for $3.

And just to let you know, the crowd VIP, a little sparse, not many people in VIP, right? It's too much to swing for the three bucks, but I could, if you've never been to highlight,

what it is, is imagine going to the dog track, right? Where you're yelling at the dogs and they actually understand what you're saying that's pretty much highlight because you're like it was all funded by the cartel oh yeah back in the day that was a drug dealer oh dude a big cuban a buddy of mine knew a girl that dated one of the guys so we always would go out and he would get the dirt from her like whose girl just broke up with him, who was out partying last night, what it was.

Because it's not exactly the cleanest betting sport there is. It's the fastest game in the world. Yeah. That ball's made of wood going 140 miles an hour. Fastest sport, fastest game in the world. Yeah, great. Love it. Highline's great.

Highline. There you go. There it is. Yeah, no, get back to what I was saying. Yes. Sorry. No, that's why I'm not terribly that afraid of AI. No. I think that we're in a people business,

and people are always going to want people to be doing what they want them to do. Your business will change a little bit, right? But you have to adjust, right? And it's funny because these guys that sold real estate from the 80s till 2006 nothing changed yeah i mean interest rates came down it just got better but nothing changed there was really no ups downs technology nothing i mean 20 years you could run your business the exact same way yeah i've been in there 20 years. And there's people still doing that. And I have changed my business at least eight times.

What's your fax? Well, yeah. Oh, God. Just got somebody asked me. Oh, God. What's your fax? I had to get a prescription. And they're like, the only way to do it is fax us this.

We'll sign it. Refax. I go, I don't have a fax machine. There are two ways I know. There are two things that can happen in a real estate transaction where I know I'm in for a very long day. What's your fax? AOL email address or Yahoo email address. Either way, it's going to be a long day. It's going to be a long, long, long day.

But one of the things I said you were talking about, you were talking about AI and attorneys. I heard a very factual thing that I thought was very apropos for AI, which was they said traditional lawyers are not going to be replaced by AI. Traditional lawyers will, however, be replaced by lawyers using AI. Sure. That's what they said. So it's kind of- It'll supplement. It's kind of the same thing that we're trying to talk about today, where having that mentality

for so long of the, put your arms around your business and squeeze it and be protective of it and like worry about the wolves at the gates. You can't do that anymore. You just can't because it makes you like, it makes you look insecure and makes you look terrible, which is why I tell like my agents on the phone, right? Like the worst time to ever make phone calls is when you're broke because people can smell it on you. It's not on your mile away. It's like every time I buy a car, I love to go to a car dealership. If I'm just, if I don't know what I probably don't go to car dealerships and more like this, but when I would, I would walk in and I would look for the sales board, which is always predominantly somewhere on the sales manager's office. And it's got a

bunch of lines and a bunch of Xs on it. And I'm like, who's got the least, I go on the last day of the month. Who's got the least number of lines. Where's where's Roma Brad. I want to talk to Brad because you know what? Brad comes around the corner, reeking of desperation, thinking he's going to get fired and he has to make a sale. So if you're one of those people, it's clinging to your back of belly and shit of all, but it is, it is. I knew I was going to get a good deal from Brad because Brad had to make a sale. But if you're still running a real estate business like that, where you're so insecure about it, it's crazy. And the reason this all comes up, and we're going to bring in Chuckitz Cruzwad, who's one of our big agents here at Simply Vegas, been around for a long time.

And Chuckitz has worked incredibly hard to build a massive YouTube following. I mean, monster, the guy it's like everybody in real estate is doing it wrong compared to what this guy's doing, because we all spend five figures a month, at least to generate leads, to turn into deals. Chuck, it's through YouTube is making North of five figures a month, watching his videos get paid and he's generating leads from them. So he's kind of flipped that completely on a script. But, you know, what we're seeing is we're seeing a lot of agents doing collaborations now where they're like, okay, this guy's got a big social media following either on Instagram or on YouTube or whatever it is. And they're seeing the value

of letting go of clinging to their business, like with the claws, just out of desperation and being able to bring somebody else in that does the same thing they do and say, Hey, look, man, have at it. I know I'm, you know, I know you're not going to take my business, but together we can work together to kind of try to get each other some exposure. It's like, I mean, Barstool was a really good example of bringing other people in anding to get themselves bigger right like he's he'd sit there and say podcast i laughed at that but then i brought people in start working together that division took off you know tiktok people you the more exposure you get is just a win-win right like it's just if you're on my instagram or vice versa that's a win right

same with you it's the more people you're in front of is a win-win and if you're good at what you do you don't have to worry about your people leaving you that's true other than juries other than juries that's true no more people you sit in front of is, yeah. But here's the problem. Even me sometimes, I find my instant gut reaction is to try to keep things in-house vertical, right? It's my instant quick reaction, but then I have to catch myself. It happened today. One of our agents came to me and said,

hey, and this is a guy who's doing very well and does some speaking stuff and said, hey, I'm doing an event with this person. And this person owns another brokerage here in town. And he goes, we did it before. It was really good. But, of course, we're doing it and we want to make it fun and we want to bring people in. And I want you to speak at it.

Yeah. Right. Now, my instant, instant reaction to that statement was, well, why are we doing it with this guy? Why don't we just do it ourselves and then we can do this and then we can control the whole thing. And then immediately I was like, well, wait a second, because this dude has a whole nother audience that I don't have. Right. And I'm confident enough in my ability to walk up on that stage and make our company look like a million bucks. So, you know, so again, at every level, I think your instant reaction is

to play a little bit of defense with that. But if you abs, if you stop for a second and think it through the answer to this stuff should be yes. And the more of these type of collaborations you can do within people within your industry, the better off you're going to be. If you want to go fast, go by yourself. If you want to go far, go with others. That's the, that's that whole thing about how in Chinese, the word crisis and opportunity are the same word. Well, I think that's, that's every politician is pushing that. Never let a good crisis go to waste.

Well, no, but like crisis and opportunity are the same word. Oh, are they? Literally, it's the same word. It means crisis, it means opportunity, same thing. That was, that's an old, like like in the chinese language it's the same word for crisis and opportunity yeah so you have a crisis coming what's an opportunity coming yeah i got i was watching the media this is for you colt so you know somebody who speaks mandarin please correct me i'm talking about same words i saw i saw somebody was talking spanish they said

what is it what is the spanish word for yeah for marriage what is it chains or what was that it's a spanish word for marriage a wedding would be? Chains or... What was that? What's the Spanish word for marriage? Wedding would be boda, but it's not marriage. But it's the same as handcuffs, I think, right? It's the same as handcuffs. So basically, you're trying to handcuff me and kill me. There's like three things that meant that same thing. But those are slang terms, right?

I think they were slang terms. Weren't they? Weren't they slangy terms? I mean, there's so many slangs and probably spanish language but like you said that you are going to have your first instinct to be like uh no why would we do this but maybe you're not going there and you don't get anything from the real estate side yeah but maybe somebody hears you speak and all of a sudden oh he owns a title company I like him or a mortgage or you never know where opportunity comes. Like the weirdest stuff,

somebody might get injured and say, do you want, I need help. That's the broker I'm sending stuff to. Yeah. I live my entire life based on trying to have as many people know what I do as I can. Yeah.

Right. Everybody's a potential client at some point. Always. And even when I don't do what you need, right? I had a guy today, I was on the phone for a med mal case. I don't do medical malpractice. But I'm like, I can get you in front of a couple people to do. Yeah.

Because I want to connect people. Even if I can't have the business, it's never a waste of my time for me to put people in the right place. Well, I think, I think two is it's the mentality that it doesn't have to be a zero sum game. Right. Somebody else does not have to lose for you to win.

And again, in real estate, so many people operate that way. Other than in three on three basketball. It's yes. Other than your three on three basketball. Somebody definitely had to lose. Yeah.

Somebody definitely had to lose in that one to make it work i guess any anybody that like went up against you from the midsection that is just gonna lose yeah yeah you're just gonna lose yep i just every time no because he i well other than the ladies other than the ladies no but i but i look at you and i think about my buddy rick wells and i years ago who played football at the University of Florida. And the coach gave him a scholarship to play at the University of Florida based strictly on the size of his ass. And that's what he told me. He said, dude, those hips?

Yeah. I'm like Shakira, baby. Those hips don't lie. They don't lie. Do you think she's going to jail? I kind of don't care. I don't know. I don't know really what she did right now the spanish

government's after for back taxes that's how they got capone yeah governments don't mess around secure and capone i can see them in the same class together it's like the state bar is you can you can murder a prostitute but if did you touch client thoughts and feelings of you're not condoning the murder of prostitutes you can do all these things right because your criminal behavior doesn't mean you're any less of an advocate right or these things like they won't necessarily go after you because that's between you and you know the the law or whatever it doesn't necessarily prevent your license from being adjusted the minute you touch a client's funds it is world war three oh you're done so because that is now a direct implication on your ability to be an

advocate. Yeah. So I saw maybe a family guy clip or something. Now, how would this really stand up in court? Guy hires a prostitute. They come in, got you for prostitution.

He's like, no, I'm filming. Yeah. Well, okay. Here's what you are. Okay.

Yeah, that's fine. Before you make adult films, right, you are supposed to have, like, sheets of information. It's some United States code that actually you're supposed to keep on file if you're a film producer for adult films. So that they're over the age of 18, that there was consent, like, whatever. Different states have different rules and laws.

I know that because California started to introduce a condom thing. And so a lot of production moved here and a lot of production has moved to other places where the laws for the state specifically are different, but there is a United States code, a federal law, I believe about the production of adult content. Have you been injured on a porn set? Yeah.

Call Chris Cottle. He's hard for you wow i was gonna he'll go hard he'll go hard for you yeah i'll say there's a man probably aggressive a little aggressive yeah but a little aggressive i don't know we'll see how it tests we'll see how it tests out so joining us in the studio right now to talk about what we you know the topic today which of course is the changing real escape landscape colt it's uh as real estate changes and we go forward um you know it was like forever dude you walk into somebody's this ever happened to you man like you walk into somebody's office and like they would put their hands over the computer screen like oh hey what's up man like like you

know they locked their doors yeah like like oh, hey, what's up, man? Or they locked their doors. Yeah, like, oh, God forbid I see your stupid ad you're going to run in a real estate book. God forbid I see that. That thing's going to knock down business. But the business has changed. Social media is changing the business. And slowly what we're seeing, man, is the people, they say, if you want to go fast, go by yourself. But if you want to go far, you go with others. And the people that are working with other agents in a selfless type manner are able to expand their reach in a way that makes a lot of sense. And today, we wanted to bring in one of our aces from Simply Vegas, probably one of the guys with

one of the biggest megaphones we got here. And that's my man, Chuck. What's up, Chuck? Nothing much, but I do appreciate you guys having me on this show today. Yeah, no, I love that. And this is, again, indicative of kind of what we're talking about, right? So Chuck has a big social media following. I'll let him tell you what it is. So talk about your followers. Talk about where you're at on the different channels and what you got.

Okay, so right now we actually have two channels. One channel is about 240,000 followers. The second channel is about 9,000 followers at this time. We have over about almost like a billion views. This is on YouTube. Yeah, just on YouTube. So we generate probably anywhere from about 350 to about 500 leads every single month. From that?

Just from that alone. So that just tells you all the schmucks like us that are paying for leads through all the other services. And then you got Chuck is just making videos and it's funny i say just making videos but chuck has been with us for a long time i've seen him how many it's been what like six years now you've been doing this uh well the youtube thing has probably been about three years but uh has it only been that long yeah i think it's been about like three years going on four years now. Right. So it's a, it's dude, it is. And trust me, I see it, man. It is a full-time siege for him.

It has been a, a, a labor of love, full dedication to what you're doing to build to that point. It's not like you can just start making videos and hope you're going to have that type of results you've had. You've got to be consistent with it. When, when you don't see the results coming and you don't see something happening, you've still got to stay consistent, which you have, which is awesome. So, you know, you, and you've been doing real estate now you've been with me here for God, you 10 years beginning. No, yeah. 12. You were Chuck. It was agent number Uno at this office. He was the first one. I remember when this whole office was completely open and

you were sitting on the corner and I was sitting on one side, we could literally see each other and there was wires like all over the place. I'm talking about on the floor. And that's how we started this office. It was crazy. Yeah. It was nuts. So I, you know, you, but you've been around since, you know, back in the day when we talked about covering computers and doing those things and people being very, very to themselves and all about me in this business. So through your social media presence and you've got a very loud megaphone here in town, when did you start to see maybe a shift happening where other people reaching out to you and wanting to do collaborations?

I think it really started maybe about like six months ago. And a lot of agents nowadays, they're starting to get it because they start to realize, with these luxury agents they like to hold on to stuff but never sell the stuff right because they want to hold on to it but you know i started doing one or two and they started realizing like wait this guy's actually bringing me business like i'm working with this guy right now michael with trust real estate michael johnson he's also a builder so um you know i put him on the platform and he's doing custom homes for clients and people are calling him directly because he's a builder. He's starting to see the value in that.

In exchange, I'm getting the value by plugging his stuff on my social media site because that's what people want to see. So it's really a win-win situation across the board. I mean, we all can make money, right? Let's not be greedy here. It's you got to share the wealth. Well, this is what I also think about it. I think that people give their audiences, like if you have an audience through Instagram or Facebook or wherever it is,

and you should be connected to all of your sphere through social media. But I think you're giving yourself too much credit that literally everything you ever post that people are going to stop and scrutinize every bit of it. Like, wait a second, is this Chuck? It's this listing or is this somebody else's listing? Like, what are we really doing here? I don't think they do that. So I think the benefit in these collabs is if you can film something, maybe it's your listing and the other person has a bigger reach and you can get it out there to more folks, to more people, more eyeballs, more stuff. But if you are somebody that's helping somebody else, like for you, nobody's scrutinizing necessarily to say like, is that Chuck? It's listening.

They're just seeing a luxury listing come through your social media. That's what they're seeing. So it's beneficial to all because this is what I can tell you. People that are already connected to you through social. Yeah. Are you going to lose any of those people to anybody else you feature on your channel? No, not at all. And especially the way that social media works now, it's all about branding. It's not

marketing. There's two different things between branding and marketing. So marketing is just time that you're spending to share the information, sharing what you're selling. But branding is real estate market share. And what I mean by that is when people see you on a consistent daily basis, when it comes to real estate, this is what market share is. This is my go-to guy. I don't care if my clients decide to contact somebody else. It doesn't matter because we have so much content being pumped out. There's enough money to come in. You're not going to get everybody and that's okay. Yeah. Well, I see, again, I agree. You're not going to get your fringe players that are following you.

Yes. But your core network of people that follow you, that you're connected to, you're not going to lose them to another agent because you said something nice about a listing that you're at with them. It's not going to do that. You know, it just kind of goes to forever, man. It's been this super scarcity mentality. Yes.

And here's what's funny. It seems like the higher up the food chain you go with some of these agents, the more expensive homes they sell, the more they cling to it. And the more it's me, me, me, me, me, me, me. That is correct. However, things are starting to change now. And a lot of these luxury agents are starting to see that. Because if you can tap into somebody that has a quarter million of followers and you can tap into their network, that could literally change the game for you. Oh, I agree. And one of the things that like we're trying to do here at Simply Vegas, and we're going to start doing, you'll be the first

one to hear about this. You talked about this. So Chuck, it's came to me and said, man, we need more collabs within the company because I'm doing more than I am. So what I want to start doing as a benefit to our Simply Vegas clients that list really expensive homes, because we sell a bunch of them, is saying like, look, not only are we going to have this brokers open where we bring in the standard thing that everybody does, but let's also have an influencer open where we bring people in that have good social media followings. And we do these collabs on our listings and we utilize the power of our brand within Simply Vegas and the agents we have here to help each other. And that's big because at the end of the day, what's going to happen, it's going to grow us as a company. And also if you have that

million dollar listing, why not expose it to everybody? Try to get out there as much as possible. Not only that, how it benefits you. If you have a platform, somebody may say, you know what? I like this guy. I want to start following this guy. And it starts from there. Well, I also think that, you know, it's a benefit to the sellers in the listing package. If you can say like, look, this is what everybody else is just doing. Like a broker's oven. We're actually going to have these influencers come through that feature this, and we're going to blast this thing out over all channels. And I think that shows you that you're coming from a place of abundance and not a thinking of scarcity i would have to agree with that so to all the agents out there right let's give some basic youtube advice real quick because there's a lot of agents that are listening to this

are like oh yeah it's easy for this guy to say he's got 250 000 if i'm starting youtube tomorrow if i'm starting out like how do i get to a place where chuckets would want to do a collab with me so i gotta start day one what am i doing so here a place where Chuckets would want to do a collab with me? So I got to start day one. What am I doing? So here's the thing. If you guys want to do a collaboration, right? Give me a call. Let's figure out the type of collaboration first, just because you have a million dollar listing. It doesn't mean you're going to get a bunch of views. We have to show some sort of value, right? At the end of the day, my goal is to pitch not only your product, but your brand. And this is how we actually work together. Also, I do want to do a quick plug real quick. If you guys want to purchase our Realtor Academy program, we have that. So check that out. So I just want to throw that in there.

How do they find it? You got to plug it. You got to tell them how to find it. How to find it. All you got to do is go to our Instagram, right? In the bio, click on that link, right? For all our agents here at Simply Vegas, it's only $195. And this is what I guarantee. There's a guarantee. Guarantee. There's a guarantee. Guarantee. 30 day, right? 30 days. If you don't follow the program, you get your money back, right? Here's the thing. You got to follow the program. I would say you got to follow the program. And if it doesn't work, you get your money back. If you don't follow it, that's on you. That's true. Okay. You got to follow the program. If you don doesn't work, you get your money back. If you don't follow it, that's on you. That's true.

Okay. You got to follow the program. If you don't get calls, right? I give your money back. That's how a guaranteed is. We have over 10, I think about 10 hours of content,

but we're constantly increasing more and more value. What's your Instagram? Instagram. Chuck, it's crucial. Spell that. That's C H a K I T S. You should have this in the link in the bio

no but the one thing that he does and he takes your quote-unquote competitors right like that people would think is a competitor you've always got them like i you had john nelson on you've had you know you've had all these people. And you've never lost business from that. No, because here's the thing. I'm trailblazing this thing. It doesn't matter. Look, we got enough business to come in.

At the end of the day, there's 7 billion people on planet Earth. I'm not going to sell everybody. I just want to do business with people that want to do business with me, that trust me and like me. At the end of the day, once you have those type of buyers, it's unlimited. Unbelievable. No, I agree. So again, so sign up for the Chuck It's course. Do that and get started. Because I've been telling you guys, if you're not rented out, you got to do this. And if you are not utilizing these platforms and utilizing other people that have big reach and inviting them into your high listings, you're doing not just yourself a disservice, but you're doing your sellers a disservice because our job is to get these properties exposed as much as we can. And it doesn't only have to be me. It could be anybody,

right? That has a social media influence. They could have 7,000 followers versus 30,000. That doesn't matter. Don't worry about the followers, right? Worry about the type of content that you're going to be providing out there, right? And the partnership that you're going to have with that other collaborator. That's the most important thing. Well, I would say, so let's talk about collabs though, straight up collaborations. I think for me, some stuff that's important if I'm going to do a collaboration with somebody is it's important that I also get a copy of the footage, that we both get copies of the footage.

Oh yeah, for sure. You should get the copy of the footage because at the end of the footage that we both get copies of the footage oh yeah for sure you should get the copy of the footage because at the end of the day you should be taking that over to your editor and they should be chopping this up for micro content that you could be using also another thing that i do want to mention when you do something like this when we partner with other collaborators we actually tag them on every single post right because you could do this on instagram where you guys are collaborating together because what happens is when you have one person that has 10,000, another one has 20,000, by partnering up, you're going to get more eyeballs and more views on that property. Well, I would also say, and something we started doing here at Simply Vegas is within our Simply

Vegas Simply social channels, I've made sure that everything is getting posted as a reel because it's easy to share that as a story for anybody that works at the company. So for all of our agents that are like, oh man, I don't have a lot going on. Hey, here's a just listed $3.5 million house. Now it is tagged with the agent. It's very clearly printed which one of our agents did it. But dude, if you got nothing else to post, post that. It takes one second, one click to get it.

That in itself is a collaboration because you're helping expose that other property. But you're also people in your network are seeing, oh, this person does real estate. It's better than being, you know, in front of the camera going, hey, if you just know anybody that's looking to buy or sell, I'd really love to have them call me. That'd be great. It'd be wonderful. Do that for me. Great.

You don't want to do that. But John, wait, there's more. There's more. If you sign up for Chuck's class the next five minutes. Oh boy. In the next five minutes. What is it? Connell Law will take care of one of your traffic tickets for free.

Boom! Look at that. Boom! See? That's the kind of collab I'm talking about. Flip mode, bad boy collab mode. Right there. Right?

Buster Rhymes. Buster Rhymes and Flip Mode had a collab with Puff Daddy that I still think about. And I'm like, how do I be the P. Diddy to this? Oh, wow. That's it. And that's what that is right there. He's never offered. I appreciate that.

Yeah. You're the man. Listen, listen. It's hard enough to get him to pick up a check let alone somebody else's tickets it's uh one of those things just kidding connell that is a very strong offer i just five minutes next five minutes yeah and how do they find you wait there's more and how do they find you connellawaw.com. Connellaw.com. That's it. 702 Connell. It's pretty simple.

There you go. You going to throw a roof in? No. There's no roof. You don't get a roof. There's one. You're not getting a roof. That's it.

That's it. Sorry, guys. Well, hopefully, man, hopefully my dream is that agents start to become a little less grippy on their own business and have a little more foresight into seeing the future of collaborations and understanding the value of working with other people that have great reach? And I think as long as, man, as I got agents like you hanging around here, Chuck, that are pushing that out here and driving that, man, I will drive it with you. And, man, we can change the business. Well, I just want to say thank you for giving me the opportunity to come on this show. You bet, man.

You bet. Even though you've never had me on your show. That's fine. Wow. Oh! Now we got to throw him on the show. Now you got to do it. And remember, guys, that's it for today.

And if you're going to move, remember, move forward. Hey, it's John Gafford. If you want to catch up more and see what we're doing, you can always go to thejohngafford.com. We'll share any links that we've things we talked about on the show, as well as links to the YouTube where you can watch us live. And if you want to catch up with me on Instagram, you can always follow me at the John Gafford. I'm here. Give me a shout.