Everyday AI Podcast – An AI and ChatGPT Podcast - EP 130: Build a Brand Live with AI (Part 1)

Episode Date: October 25, 2023

Can you build an entire brand with AI? What capabilities do ChatGPT and its plugins offer to help go from nothing to a full brand? We're building a brand from scratch using the live audience for help and suggestions. From finding our brand name and identity to brand taglines and logos, we're kicking off part 1 of this brand building with a bang.  Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions about AI and brand buildingUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTimestamps:[00:02:00] Daily AI news[00:06:00] Creating a real world product idea[00:11:15] Brand names using ChatGPT and plugins[00:24:00] Competitive analysis and target audience for your brand[00:34:00] Developing marketing language with ChatGPT[00:44:45] Designing a logo with DALL-E 3 inside ChatGPT[00:59:00] Closing thoughts for part 1 Topics Covered in This Episode:1.  Leveraging AI for Brand Building2. Using ChatGPT for marketing research and copy3. Designing logos with DALL-E 3 inside ChatGPTKeywords:brand building, AI, ChatGPT, internet browsing, plug-ins, task automation, research, reading articles, analyzing competitors, AI news, newsletter, Google Q3 earnings call, ad business, trends, up-to-date information, mid journey, DALL-E, logo design, minimalistic, futuristic, digital nomads, live demonstration, natural language processing, podcast episode, audience participation, artificial intelligence, search generative experience, AI-powered ads, chatbots, consumer product good, ecommerce product, marketing language, product creationSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live and Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. Can you build an actual brand with AI?

Can you actually build and launch inside up chat GPT? Is it any good? These are questions I hear all the time. You know, hey, what can chat GPT actually do to help me grow my business? How can I actually use AI? We're going to go over a couple of those things actually live today. So welcome. My name is Jordan Wilson.

And I'm the host of this very show every day. A.I. This is a daily live stream podcast and free daily newsletter helping everyday people like me and you learn and leverage AI. So first of all, thank you for joining us, especially if you're live. But if you're on the podcast, I'm going to do my best today. But this is one of those you're probably going to want to check the show notes and come and watch the recording of this because we are going to be building today live a brand from scratch, from your ideas live. So make sure if you are joining us, you know, if you're maybe doing your dishes or walking your dog, maybe get in front of a computer, get ready to type some suggestions in because we are going to be taking your suggestions live to build this thing.

This is, I like to tell people, this isn't one of those podcasts where we spend, you know, three weeks editing a single episode. We are doing this with you in real time. This is the realest thing in artificial intelligence. Let's be honest. All right. Before we build a brand live and I'm going to give you time to get in front of your computer, let's go over the daily AI news.

as we do every single day. And as a reminder, if you're not already, and maybe why aren't you? Please go subscribe to our daily newsletter. We put this out every single day. It's your everyday AI.com. So make sure you go subscribe to that if you haven't already. All right.

So here's what's going on in the world of AI news. So even with AI, and people are saying AI is taking away SEO, but Google's earnings are still strong. So the parent company Alphabet just had their third quarter earnings call. And it showed that Google's ad business is still performing well despite competition and investments in AI. So Google's search business earned $44 billion in its reported, which is an 11% year-over-year jump.

And Google obviously is experimenting with new AI powered ad formats in the wake of its new search generative experience. So you are starting to see in testing, you know, kind of this. new AI version of Google search. It's kind of gone with the traditional search, and it's more of this AI-powered S-G-E search generative experience, but you're starting to see those ads even being placed inside SGE. All right, moving on. This one's interesting. I think we should have a whole episode on this, but a prep school is giving executive staff roles to AI chatbots. So the prestigious Coddus More Prep School in England has appointed two AI chatbots named Abigail Bailey and

Jamie Rainer to serve as the school's principal head teacher and head of AI. So the headmaster there at Cottis Moore, which I guess headmaster is the person in charge, sees AI as a benevolent servant and believes it will play a crucial role in preparing students for a future with advanced technology. So this kind of giving AI staff roles is part of the headmaster's plan to prepare students for a future where AI and robots are prevalent, but it is raising a lot of issues and concern because the role of AI in this scenario and the racial implications because they asked the chatbots to essentially perform as people of color. So a lot of, you know,

kind of controversial things going on with that. So make sure to check out more in the newsletter. Last but not least, YouTube may actually let you mimic your favorite musician with AI. So YouTube is developing a new tool using AI that would allow users to have their favorite artists sing whatever they want. But negotiations with major labels have stalled. So YouTube was supposed to release this tool to a select group of creators last month with the artists themselves serving as project advisors. But obviously, the music industry is divided on the use of AI in music with some seeing it as a tool and others seeing it as a potential threat. I don't know about y'all. I would love that, right? I'm not a musician, but for me to be

able to sit down and type what my favorite musicians should sing or rap would be incredibly fun. You could make an entirely new music catalog for yourself. All right. So I'm excited for today's show. So let's talk about, let's talk real quick what we're doing. And I do see, you know, I love this. You know, Mike said, good morning, fellow real people. Yes, this is real.

Yes, we're doing this live. So as a reminder, I need, I need your help today. I need your help. I need some suggestions. So let's start at the top first. And then I'm going to explain to you what we're going to be doing. But I need some suggestions. So what is a product?

I want to create a product live with y'all. And we're going to create a brand around this product. So I'd like some suggestions. But this product should be probably like something like a consumer product good. So a CPG or an ecom. product, something that's easy to visualize, okay? And nothing crazy, right? Not like, you know, I know we have those shows where it's like, all right, let's use Mid Journey to, you know, create a, you know, six-legged Pegasus, you know, walking the streets of Chicago eating ice cream.

No, let's, I'd like some ideas of a real actual product, something that you would buy, something that we would use. All right. So think of that. And I'm going to, I'm going to look at your suggestions here. Hopefully they're coming in live. And we're going to build this together. We're going to build this together. All right. So let me now explain what we're going to do. And again, get your product suggestions in because I want to build this live with you.

That's the thing I love about everyday AI. We are a growing community where we're doing things together. We're learning together. So I want to make this one fun and engaging. All right. So what are some ideas? I'm going to throw some up on the screen. All right.

So Al R says phone case sweatshirt. All right. Michael, what's up, Michael? Michael says, Yeti-style mugs for everyday AI. Jay says Star Trek tricoder device. Oh, I love this. I love this. Mike says hair gel to make my hair look like yours. If you're joining on the podcast, that's funny because I can't tell from the, from Mike's small little picture, but it looks like Mike does not have very much hair. So I don't know if we can create a hair gel to make you grow hair. Okay, let's get those suggestions, keep coming in. And then I'm going to hopefully walk through what we're going to be doing. So I'm going to pick one of these suggestions.

We got a couple so far. So thank you, Mike, J, Alar, and Michael for these suggestions so far. So here's what we're going to do. And we're going to do this live. So we're going to see how it goes. It could be amazing. It could be catastrophic. So we are going to create a brand.

So we're going to create a brand name and identity, all of that. We're going to identify with our fake brand here live. We're going to identify a brand's competitors and we're going to help create a USB, a unique selling proposition. All right. Then we are going to identify potential clients or customers for our fake brand. And we're going to do almost all of this inside chat GBT with internet connected plug-in. So I'm excited about this.

Then we're going to use chat GBT to write some basic marketing language. Okay. Then hopefully if time permits, And this is a two-part episode. So we're going to do part one today. And we're going to pick up tomorrow with part two. So part two, we are going to take literally from what we have today, what we create and develop as a live community here.

And we are going to create probably some video assets and probably a website as well. So hopefully today we're going to get some basic marketing copy, some images, maybe even a logo, if we can get through this. enough. And then tomorrow, we are literally going to go over the course of two shows, go from an idea to, in theory, a live website with images, with video, with a lot of different creative. And we're going to do it all live on my screen using generative AI because people are always saying, hey, Jordan, doesn't seem like generative AI can really do anything for me. It's like, all right, let's put it to the test. Let's do it live, right? I'm not spending 50

hours on this. We're doing it live together. All right. So let's jump in. Let's see if we have any other any other fun ideas here. Tanya, thank you for joining us. So she says, a section structured for the trunk of my car to divide groceries and items. Okay. I kind of like that one. That one's very, very specific. Gabriel, thank you for joining us. So Gabriel says, rosemary hair growth, leave in scalp treatment. All right. So we have, we have a couple ideas. is. I wanted something that was kind of easy to visualize. And I think if we go with some of these, you know, hair products, we're going to get some crazy things. So I think for what we're going to do, all right? So we're going to do Yeti style mugs. All right. So I like this. So let's work

with this, y'all. Give me some ideas. But we're going to do this live. So we're going to have some Yeti-style mugs. Maybe or maybe not, they'll be for everyday AI. Who knows? Maybe they'll be great and we'll sell them. But Yeti-style mugs. So let me start here. You know, probably all of us, hey, even right here, this thing's huge.

If you ever hear me sipping on something, this is like a, this is not AI. This thing is literally like 50, like a 50 ounce huge Yeti-style water bottle. But maybe what would be better about a Yeti-style mug? What are some things that maybe we should improve with? So as I ask those open-ended questions, here's what we're going to do. Here's what we're going to do, y'all. So, and if you are joining, if you are joining me live, thank you for your patience, because today's, today's going to be one of those where there's going to be, there's going to

be a little typing, all right? There's going to be, you know, some, some delay as we wait. But I'm going to explain everything that we're doing. Okay. So right now, and please get your, tell me everything. right now. Give me your ideas on a Yeti-style mug. And I'm going to actually, I'm going to make my my head here a little smaller. So again, if you're listening to the podcast, this is one. Hopefully you can come back and have some fun with us. So I'm going to go ahead and share my screen

now. So I am inside chat GPT. And sorry, so I have some very basic prompts ready, because I didn't want you to have to listen to me type these in full. So now I'm going to say using actually let me fill in these kind of placeholders. So this category is, I'm going to say, Yeti-styled mug category. Okay. So let me go ahead and copy and paste this. And as this goes, I'm going to explain what we're doing here.

Okay. All right. So here we go. All right. I just hit Enter on a prompt. I'm going to explain exactly what's going on. And I'm kind of zooming in here on the screen. So hopefully you all.

can see as well. So I am using chat GPT. All right. So you also, for what we're doing, you need to have chat GPD plus, which is $20 a month and it gives you access to plugins. So I started a new chat with a couple of plugins already enabled. Don't worry. I'll leave, you know, in the show notes, we'll leave some links to previous episodes where we talk a lot about plugins. So this isn't that. So I have browser op plugin, which is one of my favorites. I have a box script plugin and Scholar AI. Also, we did show with the co-founder of Scholar AI. So here's my prompt. I'm saying use the browser out plug-in to research current naming conventions in the Yeti-style mug category from 2023. Based on the findings, generate three unique brand name suggestions for a

Yeti-style mug category. I probably should have put brand in there. So I might have to change that. And then I said, additionally, provide a brief backstory or rationale behind each suggested name. please also create simple brand identities for each of the examples. All right. So now I'm getting results. So as you'll see in my kind of browser here and let me just walk you through it. I use browser app for so many things. And normally, FYI, normally I would not just start this chat like this.

I would go through the process. I would prime it. We teach prime, prompt polish, which is our free prompting match. method, which is literally amazing. But I want to show you that even without going through this, because I didn't want to do that live. But if you want access to our free course, just type PPP, I'll send it to you. So essentially, browser op, I can click and see exactly what it's doing and what is doing.

And this is why chat GPT with plugins is so powerful for research, ideation, strategy. It is doing what a human would probably be doing in these scenarios. I can click and it's Googling exactly what we said. And it's reading different pages here. So I'm scrolling through kind of the source code of what it's seeing. So now it's, okay. So now, unfortunately, what we're going to have to do is I'm going to have to modify this a little bit. So this was just a poor prompt.

So I'm going to say, I'm going to follow it up with, I'm going to say, please help us create a new brand based off this category. All right. So sorry, we're typing live, which is never my fun, a fun thing to do. And I'm going to say, I'm going to copy this previously. All right. So I'm saying, please help us create a new brand based off this category. Kind of some of my filling in copying and pasting didn't make that relevant enough. All right.

So I'm going to take a second here, get to a couple of questions. And let's keep, let's keep this going. You know, Tanya says, wow, this is fun. Brian says you should sell the mugs after. Maybe. We'll see. Love this. Mike. Mike says it needs to be spill proof. I absolutely agree. Jay says is the browser app plug in just to

search the internet or doing something else? Yes, Jay, thank you for this question. The reason I use browser app, yes, I'm a dork. I've tested more than 20 internet connected chat chbcd pt plugins across four different criteria because not every single plugin until Peter, wherever Peter's it. Peter's been working on this. He's actually waiting for me to reach out to him. But so not all internet connected plugins are the same. I like browser app because it can open and query, which means it can search the internet just like a human can based on a prompt, but it can also visit specific web pages and also read PDF.

So it's a very flexible plugin because when you're using plugins within chat, GPT, you can only have three at a time. Okay. So in theory, I would be working in this chat and training it up around this new brand that we're creating live. So I'd want to be very thoughtful and strategic on which plugins to use. Because again, chat GPT is great because it has a memory. You can go back and forth and train it and teach it and guide it.

But at a certain point, it's going to, you know, after about 6,400 words, it's going to start to lose some of the memories. So that's why we're using plugins so we can access the web and not just have to copy and paste large chunks of text. All right. Monica, question. Can you explain why you have each plugin enabled? Yes.

So browser app, let me scroll to the top. Browser Op is a very flexible plugin that does those internet things very well, as well as PDF. So I have another plugin called VoxScript, which is very similar to Browser Op. So the reason why I sometimes build plugin packs, this is what we teach in PPP and our free PPP course, both of those are free, by the way. But I like to have some redundancy on the most important plugins, which is internet connectivity. But they are a little different because browser app, the plugin, can read PDFs very well. Voxcript cannot. Voxcript can summarize YouTube videos fairly well. Browser op cannot. So we do have some redundancy in case there's a break in the plugin, but then you also have

functionality across so many different ways to research. Right. So if we had more time, I could throw in YouTube videos about, you know, mugs, right? Like mug reviews and go and see things that they like and don't like. Right. So what we're doing in chat, you BT and why this is so powerful in building a brand is because you can literally go through. 50 hours of research in the matter of minutes and pull away the most important details if you know what you're doing by building plugin packs by using the right plugins within chat gpte all right here we go let's let's keep it going mike i love hey mike's mike right now is getting the MVP uh so mike lamers thank you for all your comments what else should this

yety style mug do because we're going to be building it all live within chat gpti so let's get back to it so we have some ideas now uh i I think. Let's let's scroll down. So, um, so I'm going to go ahead. I'm going to, I'm going to say these are great. We have some suggestions. Don't worry. Um, what else do we want our mug to do? Our Yeti style mug. I like, uh, Mike says it should have a large bottom. It should be spill proof. I like that. Uh, this thing, the one I have, it's kind of top heavy. So I get that. I like that. It's a little wider at the bottom. So maybe it's short and stout, spill proof. What else? Because I'm going to, I'm going to type these things in. and see if we can ideate and brainstorm and get some great suggestions on new names.

So what else? What else? Okay, Brian says it should be able to fit in cars and work bags. This is great. So I'm going to type in right now, and I'm going to go ahead and hide these comments. So I'm going to say these are great. We also, my gosh, we also want this mug to be spillproof, wide at the bottom. able to go in a car and gym bag and not very heavy.

And let's just say we also want it to be eco-friendly. That shouldn't be the focus, but keep that in mind. And then I'm going to say, now here's what I'm going to say. I'm going to say also please use the browser op plugin to research. search other brands and companies in a similar space. And then I'm going to go ahead and I'm going to take what I said last time and say after this Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience.

Meet Firefly AI Assistant now live in the Adobe Firefly app, the All-in-One Creative AI Studio. Powered by Adobe's creative agent, Firefly AI assistant lets you start with your vision, just describe what you want, and shape the outcome as it takes form with the assistant. The assistant orchestrates multi-step workflows, drawing on 60 plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks like batch editing photos, creating mood boards, portrait retouching,

and creating social variations. Every step the assistant takes is visible so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at firefly.adobie.com. After all of this, please give us five new name examples with brand identity basics. All right.

So hopefully that's enough. We're going to pick one. We're going to pick one and move on and keep going. So what we're doing right now, again, if you're just joining us or as a recap, because this is, I know this is one of those. We're going to be bouncing all over the place. So we're creating a brand with chat. So we took ideas live.

And next, what we're going to be doing is we're going to be identifying a brand's competitors and USP. Okay. So that's what we're going to do next. Okay. So I'm going to go ahead and copy and paste this in. But I want, I'm going to, all right. So here's, here's what it's doing.

This is why it's never good to be prompting live because what it's, what we actually did, which is fine. It said based on the research, here are some notable brands and features in the eco-friendly, spill-proof travel mug category. So this is good. Don't worry. This is good. but we are now going to ask, okay, here we go.

So now it says considering the above trends and features and requirements, here are five unique brand name suggestions. Okay, so let me know which one you like. Hey, whoever shouts out the most, this is the one that we're going to use. Who knows, maybe we'll make and sell this thing. So tell me which one you like. We have Eco Voyage, we have stable SIP, we have light lift, we have Bag Buddy, Nature Nest. I'm not a huge fan of all of those.

I like one of those. I'm not going to say which one, but which one do you like? And I'm actually going to say, please give me five more brand name ideas with less of a focus on the eco aspect. So I did just put that in there, right? Like, hey, we want it to be eco-friendly just because right now in consumer product goods, e-commerce, like eco-friendly is huge. So I do want to even keep that in mind because we're going to be developing. unique selling proposition and how we can differentiate ourselves from the other competitors, from these other big names.

Okay, what names do you like so far, y'all? Like what sounds good? So, uh, get, uh, Gabrielle likes bag buddy, uh, stable sip. Yeah, we have a couple stable sips. Uh, all right, Monica with a question. So do you have to tell chatypte to use the browser out plugin or will it regardless? Fantastic question.

You should always use that. You should always use that. Here's the thing. And it's it's a kind of a long drawn-out answer, but I'm going to keep it simple. After a certain amount of time, chat chip tea is going to start to lose its memory. So it's always easiest just to say use the browser op plugin to do A, B, and C. All right. So yes, we should.

Oh, I love this. Val says, can we add Wi-Fi connectivity to the mug so it reads what we drink? That might be a little too much to do live, Val, but I love the idea. All right. already stable sip is the far winner and I'm glad that's that's what I liked as well so we're going to call this the stable sip okay so here's what we're going to do have this up on on the screen so I am saying back to chat gbt we're creating a competitive analysis for our new imaginary brand stable sip and then I'm going to say please use the browser i plug in to research

I'm going to say the, I don't even know how you would describe a Yeti mug. So I'm going to say, I'm going to say to research the mug travel mug trends. We're just going to say it's a travel mug, right? Because we said we want it to be stable. We want it to be easy to use. So let me go ahead and put this in in the travel mug niche. Then we have our stable. SIP, sorry, bear with me as I copy and paste this. Again, I'm not trying to do crazy,

crazy long prompts. So here's what I'm doing here, right? So we decided, we decided. All right, we have the stable sip. And we're creating this from scratch. So right now we're saying, we're creating a competitive analysis for our new imaginary brand stable sip. So I need to tell it. Here's what we chose. And this is a new imaginary brand. And then I said, please, yes, use your manners when working with chat GPD. I'm saying please use the browser out plugin to research the travel mug trends from 2023. That's the other thing.

Don't just say query this. I want trends from 2023 because even on the internet, I don't want to pull up things from 2019. If I'm actually building a brand from scratch, I want to use the most up to date in recent information out there. And normally I would give chat GPT very specific commands. It would just take longer. So normally what I would say in this scenario, just so you all know, but we're doing this live.

I would say research at least 10 different sources of information. And then at the end, I would say something like this, complete this task autonomously without human intervention. So I would want, in theory, to say, please look at least 10 different sources of information, 15 different sources of information. And I might even give categories. I might say five in trends, five in product, five in e-commerce as an example. But we're doing this live. We don't want it to take forever. That prompt would probably take about four minutes to get through.

So I want to make this quick. All right. So here we go. We have research already. This is fantastic. So it says based on the research, here are travel mug trends from 2023. You see what we're doing already? You see what we're doing already?

We are already starting to not only develop a product, but we're, looking at current market conditions. Okay, and this is good because chat GPT knows all this. So as we continue to develop this brand, it already has it in its memory. That's why we're keeping this light and short. So we don't have to worry about chat GPT running out of memory after those 8,000 tokens, which is about 6,400 words. All right.

So it has top competitors. And it's also saying, here's what customers expect. They want a leakproof vacuum lid with a rubber seal. They want double wall insulation. They want a slide lock or BPA-free sippy lid. Yeah, look at this. Hey, that's kind of what I got right here. I have a vacuum lid on my big mug.

I also have one with a straw. I would want a short one maybe, right? Like a short one fits in the car. Yeah, I like this. Okay. Also, it says some mugs even offer a built-in mesh strainer for tea leaves or a fruit infuser. Interesting. I like this.

I like this. Okay. And then it says top competitor. Here's some of our top competitors. Okay. And then it says, given the above information, here are five unique selling propositions for stable SIP to help it stand out from its competitors. Right. So you see what we did just by giving it correct prompting information and telling it.

Study industry trends. Look at all the different competitors. Here's what our product is. Here's what it stands for. With that with that little bit of information, right? that very little bit of information. It's already starting to help us carve out kind of some marketing angles or our unique selling proposition are USP.

It's doing so much of the brainstorming, even like basic market research, it's doing it all for us. Are we getting yet the power of chat GPT with plugins with even some basic targeted prompting, right? Yeah, this is good stuff. All right. So here's some of our USPs, advanced spill tech. spill-proof technology, ergonamic wide-based design, feather-light build.

I love that. Multi-purpose lid, sleek and stylish aesthetics. I love this. I love this. All right, so here's what we're going to do now. And as this runs, I'm going to update this. I'm going to tell you all what's going on. I'm going to jump to your comments.

Let me know. Are you all enjoying this? Is this good? Because I hope this is fun for you. This is exciting for me because we're seeing live different use cases for chat. GBT because everyone's always like, ah, chat GPD is not smart. It hallucinates. It makes things up. Well, if you give it access to the right plugins, if you do proper prompting, if you give it examples of good and bad, which I'm not even doing all of that because it's a lot to type live.

I hope you're seeing. All right. So here we go. So we are going with, let me scroll up here. Sorry. We have a lot going on. I got to get my. Okay. So now I'm saying based on the above result, please help us research potential clients or customers for stable SIP. Use the browser out plugin. Let's see trends in the I'm going to say travel mug category. All right. And then this is stable Sip. So I'm going to go ahead and run this live and then let's talk about it.

And I'm going to get to your comments. What do you want to know? Are you enjoying this so far? What parts of the process are you seeing value of? I want to know. So here's what we're doing next. Okay. So we created a brand already.

We already identified our competitors. and already started to develop a USP. So now what we're doing is we're doing a little bit of market research, okay? And we're identifying potential clients or customers. So here's the prompt that I just ran. I said, based on the above results. So we're telling chat, CBT, yes, keep this, keep this going. I said, help us research potential clients or customers for StableSip.

Using the browser out plug-in to research consumer behavior trends and travel mug category from 23. Based on the findings, identify five specific target demographic examples for stable sip. Please take your time, go step by step, and complete this task autonomously without human intervention. That's just a little tip because a lot of times chat GPT likes to be collaborative, which I like. But when I'm trying to do a live stream, a podcast, bring in your suggestions and type not always not always the best. So let's see. Are we enjoying this so far? Tracy says this is amazing. Thanks for joining Tracy. Brian says this is fabulous. stable sip. Yeah, if you joined us live, stable sip. We said, we wanted a mug, maybe not like this. I got this tall one. Sometimes I knocked this thing over. We wanted something a little more stable with a wide bottom, something that wasn't going to spill, something that can travel, something that's light, right? Yes, and this is coming. Jay, Jay, thank you. Jay says this is great as this is what we want to try and see what the expert results are. Mike says, interesting to see if Dolly 3 can draw a prototype base on these.

descriptions. You know that's coming, Mike. That's common in part one. If we can, if we can keep, keep this thing going here. All right. So here we go. It says for our podcast audience, and if you are listening on the podcast, thank you all. But hey, go click the show note. You got to see these things happening live. It's going to help you understand chat GBT and how to use it. But I'm going to do my best to describe what's going on. All right. So it says chat GPDC is based on the research. here are some insights into consumer behavior trends in the travel mug category for 2023. So we said shifts in consumer behavior, growth in travel and tourism sector, change in priorities. I like this. It says the consumer packet good, the CPG industry has

identified changes in consumer priorities, which could influence their purchasing decisions. And then also, because I'm using browser app and it's a feature of browser app, it has a source here. So if I want to know more about this, FYI, I can click to read the source or I can drill down on any of these things. So chat GPT gave me responses numbered. You know, one, shifts in consumer behavior, two, growth in the travel and tourism sector. Three, change in priorities. So I can go in chat GPD and I can say, hey, based on number three, change in priorities, please tell me more about these recent changes and help me build this out into our product marketing as an example, right? So we say emerging coffee industry trends. Okay, I like this. There's wellness oriented

coffee menus and rotation and roasting. So we're, We're getting pretty deep here into our market research. All right. And then it says trending e-commerce products. All right. And then it says, given the above insights here, five specific target demographics to go after first stable sip. All right.

And here's where I want you all to chime in because I want us to identify maybe one of these that is going to be our best target demographic. Okay. So it gave us five different target demographics. I'm not going to read all the details. So eco-conscious commuters, outdoor. enthusiasts, office professionals, health and wellness advocates, or digital nomads and remote workers. Which one of those is best, y'all?

Eco-conscious commuters, outdoor enthusiasts, office professionals, health and wellness advocates, digital nomads and remote workers. And I'm asking, because we are trying to get to focus on one. Like as we create, you know, some of our additional creative material, some of our marketing, when we go when we dive into part two tomorrow and do a website we're going to want to be appealing to this consumer base so which one which one do you like let me know tanya says this saves so much time in gathering this information absolutely uh tracy there's value in all of the parts agree all right so we have we have some votes here some for four and some for

five so i think number four was health and wellness but we have the most votes for number five So thank you for everyone, which number five is digital nomads and remote workers. Okay. So stable sip, we are going to, you know, kind of position it to go after digital nomad, remote workers. It's an on the go kind of product, you know, so people don't spill their drinks. We want it to be stable and lightweight. All right, here we go.

So here's what we're going to do now. We're going to keep this going. I know this is a longer episode, but I hope you see value in it. So I'm saying, please using the information above, help. us develop some basic marketing language for our new brand stable sip. And I'm going to say, I'm going to say here, please help us target our ideal demographic, which is digital nomads and remote workers. And then I'm going to say, keep in mind our preferred USPs.

mentioned above. And I'm going to say specifically the stability of the mug and the portability that it provides to our target demo. I'm sorry I have to type this live. I had some of them ready to go. But right after this, I know this isn't the most exciting thing to see text on screen. But again, we are demonstrating how valuable chat GBT can be.

We've only been doing this live now for about 17, 18 minutes. And we're already going through what would normally take if you were working with an internal team, an outside agency, a consultancy group. Again, we're not getting the same level of results because I would go much more in depth than the prompts. I would go back and forth. I would train this chat GPT. I would create an expert chat.

That's what we teach in our prime, in our free prime prompt polish course. I would give it much more background information, but I wanted to start from scratch to show you, even without being an expert in chat, GPT, even with some basic back and forth and plugins, we can do some amazing things. So we are asking for some basic marketing language. Okay, so let's see what we got. So we're saying, based on the research, here are some of the popular marketing phrases and trends. So the rise of augmented reality.

Let's see. Did I paste the wrong one? Let's see what I did here. Okay. Okay. So what's going on now? It's giving us some marketing trends that we ask for to better market to our target audience. So some of the things that says the rise of augmented reality, we're going to skip that.

Personalized marketing. I like that. High demand for chatbots, influencer marketing, visual searches. Okay. So and then it says, giving the above. trends in USPs of Stablesip. Here are five persuasive marketing messages or taglines targeting digital nomads and remote workers.

All right. So here is some potential basics for, you know, some taglines and some basic marketing messages. And then later we are going to turn these into kind of tomorrow and part two. We're going to turn these into some landing page copy and build out of landing page. All right. So let me know which one you like. Number one, steady on the move.

number two, your desk anywhere. And we can tweak these and we can give some feedback to chat, GBT, because you always should, right? That's what we teach when you polish in our prime prompt polish. When you polish, you should be giving feedback and say this is, you know, number one and two are pretty good. Don't like number three, but four and five are great. Okay. So one, steady on the move. Two, your desk anywhere.

Three, sip with confidence. Four, crafted for the digital journey. Five, beyond the desk, beyond spills. Which one do you all like? Which one do you all like? Mike says they're all awesome. Tanya says love sip with confidence. Tracy says it's amazing to see you talk through your thought process.

Yes, thank you. This isn't the easiest thing, if I'm being honest, to go on two different screens, trying to talk to our podcast audience as well, get comments in from you all, but I appreciate that. So we're getting some feedback. It seems like most people like one and five. Most people like one and five. So here's what we're going to do.

I'm not satisfied yet. Right. Like the Hamilton musical never, never satisfied. I will not be satisfied, right? Okay. So here's what I'm going to do. I'm going to say, I like number one and five, but I'm not satisfied. I'm going to say, please give me 10 more that are similar to one and five. Make some of them more general and make some of them more general. And make some of them more. niche and creative. So in this instance, I don't have to recall on browser app to re-research or anything like that. It already has that research in its recent memory. And I'm just talking back and forth.

So this is, again, what you should always be doing if you're working inside chat GPD. It's chat GPT has the ability to be next level Einstein, but it walks into the chat with zero knowledge, walks in with a ceiling to the heavens, but it actually has a floor below the surface. All right, so keep that in mind. You always, when working inside chat, GPT,

talk to it like a human. You always want to be giving it constructive feedback and steering where it should go. All right, so we have, all right, so let's look at some more here. Let's see how it took some of our feedback. All right, and let's vote on our favorite because we're going to move on now

and maybe we're going to create a love, and an image. I know we're going long on this one, but I hope you're enjoying it. So here we go. Let's let's choose here. Number one, stay steady, stay sipping. Number two, every journey, zero spills. Ooh, I like that. Number three, for the nomad in you. Four, sip secure wherever work takes you. Ooh, I like that. I don't know about you guys, but these are pretty good. Five, beyond boundaries, beyond leaks. Six, your adventure, spill free. seven desk or destination always steady eight roam free spill free nine globe trot with confidence 10 crafted for wanderers built for stability what do you all like i know that's a lot i'm gonna zoom out

here so maybe maybe you can see see them all on the screen a couple of these y'all i really like some of these are really good what do you think and again if you're joining us if you're joining us midway through let me give you a very quick update we are are building a brand live with chat GBT, with feedback from our everyday audience. Y'all are awesome. So we created a brand stable sip that is a travel coffee mug and we aimed it at digitalpreneur. So we identified brands competitors in our USP.

We identified potential clients or customers. And now we're going through some very basic marketing language and hang on for another, I don't know, five to 12 minutes and we're going to jump into Dolly within chat, GPT and we're going to start building some imagery and maybe some logos as well. All right. So what do you all like? All right. So I see a lot of.

Monica says every journey, every spill. Jay says, thank you, Jay. Are you paying attention to your token use at this point? Jay, I am not. But thank you for that reminder. So here's what I'm going to do. I have another episode on this. I'm going to go ahead.

So forgive this little refresh here. I'm going to go ahead and refresh. and we're going to get a token count. Thank you. Thank you, Jay. So yeah, we're still good on tokens. It's weird. I can count tokens in my head.

I've been doing this so long, so I knew we still had plenty. But thank you for that, Jay, because at a certain point, chat GPT, so far we are about 3,400 tokens in about 2,500 words. So we are almost halfway to where chat GPT is going to start to lose memory.

And that's the number, the two biggest mistakes people make in chat GPT. Number one, not giving, well, three. Not using something like prime prompt polish. I'll put that out there. You got to be using something like that. Number two, internet connected plugins and the right plug-in packs. Number three is memory, token, right?

If you keep those three things in mind, chat chavit is going to be an amazing business building partner for you. All right. So we're good on tokens. What do you all like? Okay. I'm going through. I see some like, let's see, six here, 10, four or 10, four or seven, four, Every journey zero spills.

Which one is that? Every journey zero spills. That's two. So I see two, I see a lot of two, four, and ten. A lot, okay, a lot of two, two, four and ten. All right. So what should we do? Two, every journey, zero spills.

Four, Sip secure, wherever works takes you, or ten, crafted for wanderers built for stability. I see a lot of votes. I see a lot of vote for all these. All these. All D. Maybe we could sell this at Aldi. I love Aldi. Anyone else else?

out there, Love Aldi. All right. So I see a lot of four, a lot of 10. Okay, people are asking about the token counter. I have a video for that. I'll try to share this in here later, but it's a Chrome extension. It counts tokens inside chat, GPT. All right. So I see a lot of, oh, I don't know how to choose, y'all. You're going to make me choose because I see a lot of two, a lot of 10, and a lot of four. All right. So we're going to go, I think I see mostly, I think I see mostly two, because the people that typed it out every journey zero spills, they all did it for that one. So we're going to go with two. I'm sorry, y'all.

We can't please everyone. It's a new audience. So I'm going to say, okay, we're going with, please write some more copy around this. This is more or less just as a reminder to myself later when I jump in here, what we're going with. So for stable. Don't worry about this. that's just for me.

I'm just saying we're going with every journey, zero spills for stable sip. Please write some more marketing copy. Don't worry about that. All right. So here's what we're going to do now. We're going to get visual. Are you all ready?

We're going to jump into chat GPT's doll E3. All right. I got to take a stable sip here, y'all. I'm thirsty. This is a lot of talking. I love the feedback we're getting. Again, podcasters, thank you for supporting us, you know, out there on Apple,

Spotify. Did you all know this? We're like a top 10 tech podcast on Spotify. Thank you Spotify listeners. But hey, check the show notes. Come in, watch the video for this. I know this one's going to be a little difficult to follow, but hopefully we're getting it. So, all right, let's go ahead. We're going to start a new chat. Why are we starting a new chat? Well, Dolly 3 is now available inside chat, gpt however it is its own mode it is not a plug-in so i need to start i need to start a new chat and actually no i don't i'm going to go back here give me a second so i'm going to say i'm back in our i'm back in our original so i'm going to say please help write a i'm going to say a five no i'm going to say a three sentence three sentence description of stable sip

marketing angle we want, agline, and basics about competitors, USP, etc. I'm going to say also write a simple prompt we can use in Dahl E3 to create an image. Okay. So now we've got to get the basics of this information without you all having to see me struggling type. We need to take the most important information about this and we need to transfer it to this new Dolly chat because FYI, when we start a new chat and Dolly, it doesn't have access to any of this information. So when I start a new chat and Dolly, I'm going to give it some basic information. So I'm going to copy and paste from here before I even ask Dolly three to create

images for us. So what we're going to do, and I know we're already 40 plus minutes in, I'm going to try very quickly to do a basic logo. We're going to start with a logo. I don't know if we're going to get to images today. Probably not, but that's okay. That's why we got part two. We're going to really get after in part two. All right. So I'm copying this basic information over, and I'm starting that new chat in Dali 3. And I'm going to say, here is some information for a company, all stable sip that we like a logo on. So if I'm telling you the truth, I'm putting this in there. Golly works much differently than a lot of other AI image generators.

I think what's going to happen is this is going to go ahead, even though I didn't tell it to I'm giving it background. It is going to go ahead and shoot us over logos, even though it doesn't know anything about what we necessarily want. So let me tell you real quick as we're loading here. And are y'all enjoying this? You know what? If you are enjoying this, please share this, right?

Even if you're on the podcast, please share this with a friend. Go to Your EverydayAI.com. Sign up for the free daily newsletter. Repost this on social media, right? One of the biggest things that I'm trying to do with Everyday AI is to create a community of AI enthusiasts that's inclusive, engaging, and we're just building and learning together. Not selling y'all a bunch of crap. but actually showing you how to use and leverage AI.

So if this is helpful, please go ahead and share this with your friends, tag them in the comments, you know, repost this, whatever. All right. So obviously,

it's going to create some crazy logos. Okay. So I want to know from y'all, what type of logo should we do? Should we do minimalist? Should we do futuristic? Obviously, we want this to appeal to digital nomads.

So here's, Here's the great thing. Let me know what you want to see in a logo. We're going to do it live. But I'm going to show you one great thing that nobody's talking about. The difference between mid-Journey and Dali, okay? Mid-Journey does not have ongoing processing abilities. What that means is if you copy and paste a prompt and put it in there, and if you get

something that's not quite great, you need to copy and paste it and you need to tweak it, right? The great thing about working in Dali is you can do. you know, kind of what's called NLP natural language processing. So if it makes logos that I don't necessarily like, like these aren't logos, right? These are just images. So I'm going to say, okay, I'm going to say these are great. Let's focus on logos only for now. Please give us logo only options for stable sip and try and incorporate the unique

features of stable sip. So I'm going to say wide base, not spilling, et cetera. Okay, let's just go ahead and do that while I get to your comments. Mike, Mike, thank you, Mike. Mike says this is why we invest our mornings here. And I'm sorry, maybe you're off to work. Maybe you're not going to be able to finish,

but don't worry, you can always come back and check this later. Jay says, I was literally just doing this this weekend. Monica, Monica says, I see when you using chat chvety, you don't always use proper grammar. Does this matter? No, it does not matter in chat chvety. So the same way that, you know, Google or anything else kind of does autocorrect, which is great.

Chat chitpt is smart enough where if you're not, if you're not getting all of everything correct, it doesn't matter. Yeah. So it can as long as it knows, right, like if you misspell something and it's close to like eight other words, you should probably fix it. but basic grammar errors, you don't have to worry about it. All right. So let me know right now, this is how we're going to wrap the show.

What do you want to see in a logo? So right now I'm just having a natural conversation with Dolly 3 inside of chat. And another great thing, which you can see is, y'all, can you see this? I'm going to go ahead and describe this. We're not going to use this. But this is pretty amazing. So it gave us a mug. This isn't exactly what we wanted.

I don't think. But it even put the tagline. Every journey zero spills on the cup. I don't think we would ever put that on there. But we have an image here, which this is amazing because it took the essence of what we wanted. You know, we were kind of going after this, you know, kind of the digital nomad slash remote worker. And right here, this is what it screams because in the background, you have this very picturesque, you know, mountains. And then on the on the outside of the image, you have what looks like a cityscape.

And in the middle kind of parting the city is this mug with the logo. It actually looks pretty frigging fantastic, if I'm being honest. And Dolly is great right now with text. Not all AI image generators are. So you can't always get that. You know, if you wanted to include a tagline in an image, in a poster, in a logo, it might not even work. So the other good thing about Dolly 3 that I wanted to point out, it can take a very basic prompt and it builds on your prompt,

which is something that Mid Journey and others do not do. So that is a USP for Mid Journey. So right over here, I can copy. So it put this, it said photo of a sleek travel mug with a distinctive wide base placed on a table. I didn't tell it to place it on a table. So Dolly 3 and Chad GPT took my basic prompt. And it said, here are four variations of the prompt. Here's the text and here is the image that it produces.

which is amazing. So we know if we like kind of where something is going, we can copy the text prompt it gave us and make some modifications to it. Also, you don't have to speak prompt to get great images inside of Dolly 3 with chat QBT. It is really great at handling basic language. All right. So let's see.

What are we feeling now? All right? So we have a couple images, logos that are pretty good. So let's check. And again, I'm spending a little bit of time on this because it's important. So few AI image generators can get text correct. Idiogram or ideogram is one of them.

We had a whole episode yesterday with Leonard Rodman going over AI image generators. I think Leonardo AI can do text now. But right now, to be able to get text on a logo in something like this is amazing. So we have four different options. All of them have a cup, but not all of them look like a travel cup. So we have four different kind of logo options. So I'm going to use some basic language processing. And I'm going to say which one.

So I kind of, I don't know about you, about you all, but I kind of like this one in the lower left hand corner. So it says stable sip. It actually got all the letters right, which is good. Because sometimes you're going to have one or two letters that are wrong and you have to go through and correct it. for some reason it put the word Logan at the bottom of one of our options. So we didn't even give it colors. So maybe tomorrow we'll get into color scheme and a little bit of that identity, right? But which one do you all like?

So if we say this upper left hand corner is one, it kind of looks, I'd say this looks Starbucks-esque. It has kind of like a, it looks like almost a reusable cup. Stable sip on the right, this upper right-hand corner. That one looks nice. It doesn't really look like a mug necessarily. So I can even tell chat GPT, give me some options without even showing a cup. So we could even do that.

So which one do you all like? Which one do you all like? Thank you, Arturo. Arturo says so cool. First live episode. Love it, Jordan. Mike says the first one's pretty good. Okay, people are liking number one.

Jay says the logo should be minimalistic and use other marketing. Okay, perfect. Let's do this. Great, Jay. So I'm going to say, please give us some examples that are more minimalistic and focused less on the mug of stable sip and more on branding elements like strong typography. And I'm going to say also try and include elements of stable sip without using a mug in the logo. So we'll see. Like as an example, maybe, maybe chat GBT will or Dolly would create a wide logo.

I would like that because if it's stable, right? So I might even say that just for fun to see how it does. Okay, so I'm going to say, okay, now maybe make the text. Sorry, and I know this isn't like fun to hear me speak as I type, but I want to make sure all of our thousands of friends listening on the podcast know what's going on. So I'm going to say, okay, now maybe make the text wider at the bottom for the logo to symbolize the USB for stable sip. these make two options very creative and make two options straightforward. The great thing about using Dolly 3 and chat, you BK,

y'all, like what I'm doing right now, I'm having a conversation with a logo designer. Do you see how great this is? Do you see how great this is? Where in mid-jury, other AI image generators, you really have to speak in prompt language, right? So you'd say, oh, minimalistic logo, this style, this color. I'm just having a conversation, right?

I'm just having, okay, I like some of these. Some of these are really good. Some of these are really good, y'all. So I'm going to wait for it to be done generating. I'm going to hit my next prompt, and I'm going to go back and we're going to look at these. And then we're going to wrap this episode up. All right, we're going to wrap this episode up. All right.

So here are, it looks like not all four of them rendered. If I refresh, actually, this fourth one might render. So it did okay. It did okay. So even though I told it not to really include the cup, it did include the cup. It did include the cup for one, but we have at least three new logos, kind of like what Jay was asking. Hey, can we do something more focused on, you know,

kind of just branding elements? Yes, and we can generate more options based on these. Yes. So we do have three new ones. All of these, I don't know about y'all, but this one here, it's like a cup logo, but it's like morphed into an S. I don't know if there's two.

It's just one S. And I actually kind of really like that one. It is kind of blending like a traditional short coffee mug with an S built into there, which is pretty, it looks pretty cool to me. It looks pretty cool. Yeah. Brian says lower left has great promise.

All right. We have some people that like the first one. All right. So let's see. Let's see the new ones. So I said maybe make the next text wider at the bottom for the logo to symbolize the USB. Let's see what these did. Oh, okay.

Okay. So it didn't get the words right. So I did one more generation. It didn't get the words right. But what happened is, so it says stable sip. I love it. It even put the registered, like the trademark. Like it's already registered.

I love that. So we got some more creative ones because I asked for two creative ones. I asked for two basic ones. So we have one that's very colorful, very futuristic, right? We have another one that looks kind of like a wordmark, kind of just more like a wordmark logo. We have another one in the lower left hand corner here. It didn't get the words right, which is fine.

We can ask and run it again. And then I kind of like this one on the lower right hand corner. So it didn't get it right. It just says stable. But it has that wide bottom of the logo, which I really like. I really like. Okay. So we are wrapping up part one.

So I think what we're going to do, I think we're going to do people like this one here, the stable sip. I liked it to almost everyone said lower left. So again, Dolly 3, if you're listening on the podcast, it gives you four options in a quadrant. People like this one on the lower left. It kind of blends. So if you are just joining us, it blends like a cup outline with the stable. It got all the words right.

I like this. So we're going to run with this one. So what do you all think? This was a fun episode, but let's wrap it up. And it is, it is part one. It is part one. So don't worry. All right.

So we have, we created live to recap this. Because people always ask, all right, Jordan, is chat, GBT any good? How can it actually help me grow my brand? We did everything from basic. Again, this is basic. This is scratching the surface. We're doing this live. I didn't want to spend, you know, 15 minutes typing in front of my keyboard.

But we built the brand live with AI. We did almost all of this. We did all of this actually inside chat GPT. We did everything from browsing the internet, which is so important. Again, you have to always be using plugins. If you're using chat GPT and if you're not using an internet connected plugin, I did a whole episode on why you need internet connected plugins. Okay?

to do because what we just saw there, what that gave us is that gave us brand building superpowers. It allowed us to in seconds do what would normally take many hours of research, reading multiple articles, looking into all these different competitors, you know, developing a USP, a unique selling proposition against other competitors in the space. We did market research, looked at trends, helped create some marketing language around where we found with our imaginary brand where its strength was with its USP in the market. My gosh, this was a fun episode, y'all. I hope you enjoyed it.

And as a reminder, please, first of all, please join us tomorrow. But second of all, please go to your everyday AI.com. Sign up for the free daily newsletter. If this was helpful, and I hope it was, I know this was a longer episode, please share this. Please, you know, forward the email to a friend, tag them. in the comments here in social media, hit repost, send this to someone, sign up for the free daily newsletter. We'll see you back for part two.

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See it today at firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit Your EverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.