Everyday AI Podcast – An AI and ChatGPT Podcast - EP 131: Build a Brand Live with AI (Part 2)

Episode Date: October 26, 2023

Welcome back to part 2 of building a brand live with AI! Can ChatGPT and other AI tools actually help you build your company from scratch? We're picking up where we left off in part 1 and showing you how to create a competitive SWOT, generate product photos, and even set up an entire website in seconds! Buckle up and get ready to ride!Watch Part 1: Build a Brand Live with AI (Part 1)Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions about AI and brand buildingUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTimestamps:[00:01:15] Daily AI news[00:05:20] Part 1 recap[00:10:00] Competitive SWOT and landing page copy in ChatGPT[00:16:00] Generating product photos with Midjourney and DALL-E[00:28:30] Using ChatGPT custom instructions with DALL-E[00:45:10] Logo touch ups with Canva's AI[00:50:35] Creating professional product photos with Flair.ai[00:55:50] Generating a website with Durable[01:04:00] Final takeawaysTopics Covered in This Episode:1. Creating a competitive SWOT analysis 2. Generating Marketing Copy with ChatGPT3. Generating Image Prompts using ChatGPT4. Using ChatGPT and DALL E to Create Product Images5. Creating a Website Using AIKeywords:mug design, modified mug, pictures of man, digital nomad, entrepreneur, feedback, image preferences, zooming in, upscaling image, interactive presentation, ChatGPT, image prompts, MidJourney, DALL E, text-based image prompt, StableSit mug, travel mug, spill-proof, on the go, remote lifestyle, sturdy base, vacuum-sealed top, target audience, marketing copy, AI regulation, executive order, job displacement, privacy concerns, plug-in packs, proper prompting, CentML, AI chip shortage.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live and Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. People often ask,

what can artificial intelligence do for my business? This whole AI thing doesn't really seem like for us or for me. Well, I think we showed you that yesterday. General, or Gen. AI can not only help your business, but you can grow your entire company or grow a business with, AI. And we're following up with Part 2 today. Thank you for joining us. My name is Jordan Wilson, and this is Everyday AI. We are your daily live stream, podcast, and free daily newsletter,

helping everyday people, day people, you and me, just learn AI, but how we can actually leverage it. So that's what building a brand with AI, Parts 1 and Parts 2 is all about. So I'm excited for the follow-up of Part 1. So before we get into that, let's first go over the AI News. And hey, if you're joining us live, let me know. I always like to know where are you joining us from. And if you're joining us on the podcast, don't worry, check the show notes. We're going to have yesterday's great show in there as well as other important topics for you to cover. So let's let's talk what's going on in the world of AI News first. So first, will AI finally be regulated by the U.S. government? So the Biden administration is setting up to unveil

a long-awaited executive order on artificial intelligence. So this new executive order from the Biden White House aims to regulate AI technology and address potential risks it poses to society. So the order will require government agencies to assess and incorporate AI into their work, ease barriers for skilled workers, and increase a focus on cybersecurity. Some government officials and lawmakers are concerned about the potential role of AI and job displacement and the impacts on privacy and democracy. My take, I don't think this is really going to be anything.

We've talked about this on the show for long enough. Right now, generative AI and artificial intelligence in general means way too much for the U.S. economy for any sort of actual regulation or legislation. All right. Next in AI news. So a chip maker startup has grabbed $27 million to help the generative AI shortage. So the new startup named CentML has secured 27 million in U.S. in seed funding from investors such as Google's, Google's gradient ventures, NVIDIA, Deloitte Ventures, and Thompson Rudder's ventures. So the startup SentML is developing a solution to help companies facing AI hardware shortages by optimizing their ML models. So they're taking a little bit different approach, kind of using AI in the hardware to help make more.

of these chips that are powering the generative AI movement. All right. And then last, but not least, in AI news, Facebook is reportedly bringing AI writers to your post. Yay. All right. So multiple users on social media have reported a new write-with-a-I feature on Facebook. This is similar to a feature that LinkedIn rolled out a couple of months ago, where

essentially you can enter, you know, when you go to write a new post on Facebook, you'll be able to enter bullet points or a natural language prompt, something like, you know, write a post about why AI posts will create a lot of mediocre content on social media and you hit and enter and it writes it for you. So no word yet on official release. All right. Are you all ready to build something live with AI? I hope you are. As a reminder, if you missed yesterday's show, make sure to go to your everyday AI.com. Sign it for the newsletter. We've got it all there.

You can always go back and read all of our old newsletters. But let's real quick, before we do a quick recap of what we covered yesterday, I want to shout out everyone joining us. And thank you. Thank you for joining us. Let me know. I always like to know, especially when there's people that, you know, have been saying, hey, been watching the live stream for months.

It's like, all right, shout it out. Shout it out. Let me know where you're joining us from. So Maybrit said early check-in. Yesterday's episode was jaw-dropping. So excited about this one, you're giving super insightful tips on how to use chat GBT for better marketing win-win. Yeah, I'm going to recap real quick.

If you didn't catch yesterday's episode, don't worry. I'm going to recap very quickly everything that we did and everything that we created. Brian just said, Brian, thanks for joining us. He said, just revisited part one this morning. This everyday AI is next level. can't wait for part two. All right. So thank you all for joining us.

Let's get to it. Actually, someone is asking, I have a question about ClickUp AI. What is your hot take on that? We use ClickUp, actually. Haven't used the AI much. We have, I think we pay like $2 a month or something to use it. Haven't used it much. But let's talk about what we did yesterday on the show.

I had a great time yesterday, building a brand from scratch. But let's quickly go over and recap really what we did. All right. So here's what we did. We created a brand, literally, from scratch. It was great. So we started the show by asking our live audience.

Again, if you're joining us on the podcast, this is going to be one of the ones. Click on the notes in the show description. Watch this video. I'm going to try to do my best to describe everything we do. but it's going to be best to watch this. But yesterday, we created a brand live from scratch, thanks to your suggestions. So we had different suggestions for different products that we could create. And we ended with stable SIP.

So a kind of more portable, you know, travel mug, you know, I could be using it right now. Here I got my clear mug. And it doesn't. I mean, it's actually kind of stable. It's got a wide bottom, right? So we created a brand called Stable Sip. And we used chat GPT pretty much exclusively to do this whole first half. We're going to use a little bit of chat GPT today as well, but we're going to be using some other tools.

So stick around for that. So we also identified competitors for our brand. And we helped create stable SIP's unique selling proposition. So this is great. And we use chat GPT for a lot of use cases yesterday that I don't think people understand when talking about building a brand or even. how you can grow your company. People think chat GPT is just something that you go into to write content. Like,

I need to bang out this presentation quick. So let me feed it some old content and have it update or all right. I want a blog post about, you know, traveling to Tahiti, whatever. You know, people think that's what chat Chbt is for. And I'll tell you guys, I don't really use Chachypt for that. Hardly at all. That's probably less than 10. percent of what, you know, myself and even our team uses chat GPT for is content creation.

Yes, it can do that. Yes, that is the low hanging fruit or the obvious use case for a large language model like chat GPT. But that's, I mean, it's, I always make the comparison of a cell phone, right? That's like if you're using a brand new iPhone and you buy the newest one and literally all you do is make a phone call, right? You don't do anything else. No text messaging, not taking photos, not.

using apps. That's the equivalent of using chat GBT just for content creation. So one of the best things, and I think what we showed yesterday through this, was specifically using plug-in packs, right? So using plugins mode and giving chat GBT access to the internet and using proper prompting to help it research our competitors, to help develop USPs, all of these things that would normally take a lot of people or maybe a whole separate company. Obviously, we didn't go into great depth because we were doing it live. We were working from your feedback, going back and forth, you know, kind of throwing out polls. Hey, which one do you like more? But I think it was a great use case of what chat chbtee should actually be used for and not just for creating mediocre content.

So we also use chat, uh, chat, chat dbt to identify potential customers. We did craft some marketing copy and we're going to wrap that up today, actually. And we also created a logo inside chat GPT with Dolly 3. So huge, huge momentum yesterday by creating a literal brand from stretch going from ideation, strategy, you know, working on market position, everything, you know, things that you maybe might not be using generative AI for right now, but you probably should. All right. So that is a quick recap of yesterday.

All right. I'm going to do something here. I'm going to take a sip because yesterday I was, I was tired after. I was tired. It was a long one. So I got my extra caffeine. And I'm ready to get going on part two. What about you all? Like, what are you, you know, for our live audience, what are you looking forward to learning today in this process of building a brand live? I'm excited. Let's get going, y'all. Let's get going. So here's what we're going to do. And again, today, it's going to be a lot of jumping around from program to program, FYI. So,

So please, please excuse any delay that we might have as I'm sharing different screens. So I'll try to, I'll try to also do my best for our podcast audience to describe what's going on. Okay. So I am jumping in chat, GPT. I have a prompt up. I just spit it out. I'll quickly explain what we're doing. We did kind of end the show with saying like, hey, write some marketing copy, right?

But that was just to explain something. But now we're actually going to use this marketing copy. So what I'm doing is I'm telling ChatGBTGBT. So I'm saying using the above or using the above, please perform a competitive analysis on our competitors' websites. Huge, huge use case for ChatGPD. This is something I use all the time for competitive analysis. If you want to run a competitive SWAT, right?

Strength, sweetness, opportunity threats. Like you can hire a management consultancy company to do that or you can do a very basic but very powerful one in chat GPD just by running a prompt like this. And then I'm saying after a full analysis, right, succinct marketing copy for landing page for Steady SIP. Again, that is our brand that we created from scratch. Steady Sip. I think I have our logo pulled up here.

Here we go. Here's our logo. We'll get more into that here in a minute. So Steady Sip, essentially, if you are joining us new, joining us for the first time and you didn't jump in yesterday, it is a different kind of travel mug. It is geared more toward being very on the go, not spilling. So a sturdy base, super secure vacuum sealed top, something that's on the go and really gearing it toward kind of people that live kind of almost like a remote lifestyle.

Right. So those people that work hard at home and then they go in the office and maybe go to the gym or they're traveling and working. So that's kind of who we're, you know, one of our target demographics. So essentially I'm asking though, so you don't have to read this, this prompt. kind of line by line. I'm asking for five different options for each section of marketing copy on a website. That's a great thing. It's something a lot of people don't do. They just ask for one. You know, hey, write me an about page from my website. All right. Well, let's give some more information at ChatGPT. Let's give it access to the internet so it can read our website or read our

competitors' websites so we can find what is unique about our product that we're building. I'm also telling ChatGPT to use some copywriting techniques such as Problem MatchStation. solution, features and benefits, and Ada. All right. So you'll see right here, chatGBT, you can always check. I told it to use browser app. Someone asked this question yesterday because I do have, at all times, I always use three plugins.

Usually I have two separate internet connected plugins, browser op and VoxScript, and then I'll have a different plugin enabled as well, just depending on the use case. So right here, it's doing a competitive analysis. It did it just right here. So different kind of travel mugs. or different popular mugs. So, Mere, I think it is. Here's Yeti.

Most of us know Yeti. Here's Hydroflask. I think that's what this one is, this large, my comically large water mug. And then clean canteen and ember. So here we go. Here is our copy, right? So I'm sharing it on the screen. And if y'all can read this, let me know what you think.

So I'm asking for a CTA subhead features, who it's for, and about steady sip. So there's an extra bold approach. There is a minimalist approach. And this is for the copy, right? So as an example, I'm going to read the just the CTA, right? Or maybe the CTA and the sub had. So extra bold.

And let me know which one. If you're joining us live for our live audience, let me know which one is best and we'll use this one. That's the thing. We're building this live. I'm not choosing. Y'all are choosing. So let me know which one you like best.

So extra bold approach. The CTA is grab your steady sip now. the last travel mug you'll ever need. Minimalist approach. Discover steady sip. Simplicity meets functionality. Adventurous approach. Embark with steady sip.

Your adventure companion. Tech savvy approach. Get smart with steady sip. The future of beverage containers. Eco-friendly approach. Choose sustainable. Choose steady sip. Good for you.

Good for the planet. All right. Which one? Which one do y'all like? I haven't been paying attention to the comments. Let me jump in. Which one of these should we use? What are you guys?

What are you guys thinking? And also, good morning. Everyone joining us live. Gabe, thanks for joining us. LinkedIn user. Sorry, whoever's joining us from Allentown, PA. Thanks, Val. What's going on?

Woozy. Thank you for joining us. What do you guys think? Which one of those should we be using? Let me know. Personally, personally, I'm leaning toward the the minimalist approach. I don't know if anyone else has any thoughts.

Jay says he likes tech savvy. Gabe says the one that says grab your study sip now. That's the extra bold approach. Eco-friendly. Okay, well, we have a couple votes. We have a couple votes. So I think we had kind of a vote for four different ones. So I'm going to say we're going to run with the extra bold approach.

So I'm going to say, okay, for the extra bold approach. bold approach. Please use this and write content for the entire website and all relevant sections. All right. That's just doing, we're just doing a very quick one right there. Okay. So we will check back on our marketing copy. That was kind of first on our list.

So as a reminder, here's what we did yesterday. We created a brand. We identified competitors and stable Sips USPs. We identified potential customers. We crafted marketing copy a little. And that's what we're wrapping up. now and then we created a logo with Dahl-Lee. All right. So as a reminder, here's our logo. So now here's what we're going to do today. Right. So we already just started. We're showing up our

marketing copy with chat GPT. Right. Then we're going to ask, next we're going to ask chat GBT for some image prompts in mid-jury. And this is where I need y'all. This is where I need to hear from you all to say, all right, what should we be what should we be doing here? So I'm going to this I'm going to get this ready, this prompt here. So we have to wait for chat chit to finish our to finish our text here. It's not again, sometimes you'll see here. I just did a quick prompt and it's not writing. It's just doing it section by section. So we'll have to go and clean it up when it's done, but I want to move on. All right. So now what I'm doing is I'm asking essentially for an image prompt.

All right. That's another fun thing that you can do inside chat GPT is actually generate text-based prompts that you can then use inside, you know, something like Mid-Journey or something like Dolly. So right now I just put in a big prompt. It said, based on all this, please describe the actual Stable Sit mug as specifically as possible. This is a longer prompt, but I'm essentially steering chat GPT to create a simple text-based image prompt that I can use in multiple programs. And we're going to throw this in.

And this is kind of the backbone, right? This is like we got to get some strong product images. So we're going to get some AI generated images here. So I'm going to go ahead and we're going to start throwing these in kind of one by one. So. Oh, sorry, here we go. So we were in this one. I'm grabbing this first prompt.

And I'll just, I'm not going to read these all. But this one says, this text prompt for an AI image says that I generated. with chat GPT based on all of the content that was already in our chat, right? So chat GPT can go back about 8,000 tokens, which is about 6,400 words. So this text prompt says straightforward studio lighting, product, photo shoot for stable sip, a matte black travel mug with spillproof technology, matte black finish, wide base, spillproof lid, ergonomic handle, stainless steel interior, no logo, stable sip only. So I kind of said in the prompt, I didn't want like 50 other things in the image.

So that's what I was trying to get towards. So now I'm going to jump in. I'm going to go into Dolly first. Okay. So now we're in Dolly and I just put that, just copy and paste of that prompt straight in there. All right. And we're going to jump around here today, y'all. We're going to do a lot of jump in.

I'm going to try to do my best to explain what's going on. All right. So I'm taking that same prompt now, that same prompt that I just read. I just opened Mid Journey. Mid Journey is all fantastic tool. I think by far it is probably the leader in AI image generators. Dolly actually is not too far behind. But I did the exact same prompt.

And let me see if I can resize my window here so I can see. There we go. And the difference is all I have to do in Mid Journey, if you're new, you just type dash, backslash, imagine. Then it says enter your prompt. I entered it and bam. And Mid-Journey, and I'll kind of go over the pros and cons, but let me know which one you guys are liking so far.

So Mid-Journey is kind of still finished rendering. We have four different options. So Mid-Journey gives us four different options. Let's jump back into, let's jump back into Dali. Dolly's taking it sweet time today. That's okay. We'll give it some time. So here's what we have in Mid-Journey.

I'll try to do my best to describe these images. It's, they're pretty good, right? Some of them threw a, like a logo with an S on it, even though we didn't want a logo, but we have four different choices to choose from. Let me know which one you guys like. I'm going to run another prompt here, but there's four, four different, very minimalistic. It kind of put like a wood, you know, like the steady sip mug on a wood table. It threw in some other things, even though I didn't.

didn't necessarily want it. We could refine this with a little bit more prompting, but we're doing this live. But some very sleek looking mugs, right? So I'm going to go ahead. I'm going to grab our next prompt. And let's throw this in. And let me know, this is our first option.

Do you like these black ones? What do you think? I'm not going to go through all of these prompts. I just want to show how we can work with some of these images a little bit. So let's check on Dolly. Dolly finish. Good job, Dolly. All right.

So same thing in Dolly. So we have four different images. Dolly, I think, and let me know what you think. I think Dolly did a little bit better of a job in terms of following the prompts specifically because I asked for nothing else in this photo except for the mug. And here we go, Dolly, four different images. Same thing with Mid Journey. But I think these are pretty clean.

So different physical characteristics of the mug as well. So we did ask for a handle and it looks like in Dolly, only two of them got a handle on the actual mug. It looks like one has a handle on the actual lid, which is interesting. And our original ones are original ones in Dolly or sorry, in Mid Journey, it looks like only, oh, okay, three had a lid. think it actually gave us some some different sizes so i'm going to jump in the comments here let me know which one you all are liking so far and i'm going to also go ahead and put the next um the next prompt i think we're just going to maybe do two we're not going to do all four um so i'm going going to get the next one going in dolly but which one do you guys like uh i think these images

are are pretty good pretty good uh we have a lot of wows so far in the comments a lot of wows Brian saying simplicity meets functionality. Which one of these? Tanya really likes the logo. Thanks, Tanya. Jay says love Mid Journey, even though it created an image of the box. Yeah. Mid Journey images, I think, look a little more picturesque in this example.

But I think Dolly actually did a little bit better of a job at following the prompt. We really wanted a product photo shoot with nothing else in it. with studio lighting, simplicity. And I actually think Dolly followed the prompt a little better, even though I think if I were to just use one image, I think maybe the mid-journey was a little bit better. All right, yeah, a lot of people are saying Dolly is better. Michael says Dolly looks better for e-commerce product.

Gabe says Dolly. Yeah, a lot of people are saying Dolly. Lower left. So Gabriel's saying lower left. This one right here. I like this one too. This one, lower left-hand corner, It says stable sip.

It has the mug. It looks very sturdy on the bottom. I like this lower left one too. Let's look at one more. All right, here we go. So this is an interesting one. So let's try this one more time. I'll tell you what's happening.

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See it today at firefly. Adobe.com. Let's see. All right. So I entered the second problem. inside Dolly. Okay. And this prompt returned back in error.

I said straightforward studio lighting, product photo shoot for stable sip, a sleek, silver mug, designed for portability, sleek, silver exterior, tapered design, slide lock, lid, rubber grip, double walled insulation, no logo, stable sip only. And that return with an error from Dolly. It says, I apologize for the inconvenience, but I was unable to generate images for the provided description due to our content policy. That's one thing I've noticed with Dolly. Their content policy, first of all, you can't read a lot about it.

But I think the word sleek, for whatever reason, is triggering kind of this moderated message. So I took the word sleek out and we're going to see if we can go ahead and generate a second one. All right. So let's go ahead while we wait for Dolly to see if it's a little better. Here is the second prompt. inside Mid Journey.

So this one brought up images. It's again, completely different prompts. So we're getting completely different images. These four are a little more silver. Again, this is the prompt that I just read, kind of the sleek design with kind of the shiny silver.

Again, these images, I think look great inside Mid Journey. But they didn't really give us what we wanted, right? But we have kind of, this to me looks more like a home mug. So let me know. Let me know. Do we like the second output from Mid Journey?

This looks like to me, this doesn't look like something that's on the go. It does look kind of cool and simple and modern. However, this doesn't look to me exactly like a mug that you would want to take on the go. But that's just me. All right. So again, we got an error. We got an error. Bummer from Dali.

So let's try one more. Let's go ahead and try one more for Dolly, just to see if we can see multiple generations from Dolly. All right. And then after this, let me preview kind of while we wait. Next, we are going to be using these product images. So we're going to save the ones that we like. And then we're going to do a little cleaning up in Canva. We're going to go over Canva's AI Magic Suite just for a couple of things.

And then after that, we're going to create. hopefully some actual, more like lifestyle images, both in Dahlie and also in Mid Journey. All right. So what do we like in so far? What are we liking? Yeah, thumbs down. I think Gabe is saying thumbs down from Mid Journey. So far, I would agree.

We're not getting great results so far. Yes, Jay, we did say no label, no logo label on the mug. Sometimes when you have a lot of different instructions or directions like I do, did early on, I think Dolly gets a lot of things right, but then it'll get some things wrong. I did have that on the on the back end of the prompt. Normally, you know, when you're quote unquote prompt engineering, what you would do is you would do some testing and you would move that like no logo up closer in the prompt to see if then it, if it would remove it, which a lot of times that works, but it might forget something on the back end. All right. So let's go ahead.

So here is the second image generation. This one actually, worked inside Dolly. So this prompt says product photo shoot for stable sip, a textured gray mug with thermal insulation, textured gray exterior, angular base, twist on lid, finger grooves. Ooh, thermal insulated walls, minimalistic studio lighting, stable sip only, no logo. So you'll see, yes, it did include, unfortunately, logos on all four, even though we asked for no logos. But again, I'm not surprised because we did have a lot of directions in there. And we kind of, quote, unquote, buried that no logo kind of at the end. All right.

So let's let's talk about it. Do we like these better? Are these better? Do we like those better? Or do we like these black ones? Personally, I think someone said like lower left on the black ones. I'm kind of feeling that one. Let me know which one.

y'all are liking. And then let's look at this one too. And I'm going to go ahead. I'm going to do one thing as we wait here as well. So give me give me one second because shout out, shout out Douglas. Douglas shot me over a tip. He said, hey, I saw this, saw something you can do with custom instructions. And I was like, all right, let me put it to the test. So I'm going to go ahead, I'm going to rerun our first prompt, and I'm going to explain to you what's going on and why we're doing this. All right. So I'm going to go ahead and grab this first prompt that we used that gave us these nice four black sleek images that I think turned out really well in Dali. All right. So I am opening another Dali tab. And here's why. I have some custom instructions.

And I'll explain. So these custom instructions, I wrote these that essentially, says label these images. So again, shout out Doug and someone else on Twitter figured this out a couple weeks ago. So let's run this and I'm going to show you why we're going to be doing it this way. And also let's get back to who loves what. So Monica says loves the second iterations. All right. Tanya says the finger groves like that one. Gabe says black. Yeah, which one? Which one were you guys liking more? We'll give this dolly a second. Let's look at these again. Are y'all feeling the black version more? Or are y'all feeling this gray version?

I do like the grooves. I think that looks nice. However, at least for me, personally, I'm feeling the black ones in Daldi. What are you guys feeling? What are you guys feeling? Let me know. Again, if you're joining us in the middle, thank you for joining us. We're doing this live.

We're building a brand. That's why we have some 10 to 20 second pauses here while we wait for generative AI. to do its thing. So yesterday, we literally created an idea live from the audience. We built a brand called Stable SIP, went through the USP, created marketing copy, did competitive research, ran some competitive analysis, things like that. So black, okay, most people are saying black. Brian is saying the black version is better. Two Bryans are saying the black version is better. Monica says, is the goal what we like better or which prompt was more accurate? The goal, okay, two separate things.

The goal right now is which one do we like better? And we can talk, you know, before and after or after about which one actually followed the prompts better. But for now, let's let's decide which one we actually want to use. Michael says Black and Dali. I agree. Yeah, we can launch the Stable Sip 2.0 on Kickstarter. Who wants to make this? Who wants to make this?

May Brit says, Dolly's black output. Yeah, I think I agree. Brian says we need to have it in the AI blues. Yeah. I think mostly everyone is feeling the black version a little bit better. So I'm trying to bring this up here, y'all, where we can do this with our custom instructions.

So let me explain why and hopefully this works. So I'm zooming in. I'm taking the exact same prompt that gave us those nice, that gave us these nice images, the nice black ones right here. So I'm just rerunning this same prompt that gave us the four black images that we seem to all like. And I'm running it inside a new chat in Dahl E3 with custom instructions enabled.

So if you are joining us live, custom instructions, I have, I wouldn't even say love, hate relationship, really just like hate and don't need it. But this is one interesting use case. So custom instructions are essentially, if you have it enabled, before any prompt is run inside Chabbt, it actually looks at your custom instructions or refers to your custom instructions first. So in these custom instructions, I essentially told chat GBT to assign a unique identifiable. to each image so I can better identify it because otherwise, you can't really keep working.

And again, someone on Twitter kind of figured this out. In mid-journey, this is called seeds. So essentially, each image in mid-journey, you can grab a seed. So you can continue working with it. And so you can essentially tell, you know, whether it's mid-journey or Dali, hey, this is the image, but let's make some modifications. And my limited test, Seeding or working with a seed image works much better in mid-journey. Dolly has some kind of mixed results. But I just wanted to show you this. So now we have four separate images.

Let me know. Do any of you like this one better? We have four different images. One of them is more of an over the top view, which I don't know. If you can like, I'm clicking on one. It put the logo of a horse's head on the, on the flip top, which is interesting. I kind of like the lower right hand corner of this one, y'all.

But actually, which one of these? We're actually going to use one of these, okay? And I'll tell you why. We're going to use one of these so we can try to work with it and try to continue to build off of it. But just real quick, because we've got to keep going. I don't want to accidentally turn this into a three-hour live. That would be terrible.

So do we like this one better? Do we like this second version better? here in uh here in dolly so pretty pretty similar images to our first iteration but now we have the custom instructions so uh i personally i'm seeing if anyone's shouting out which one uh which one people like all right Gabe says right lower that's the one i was feeling too gave so uh let's go ahead so now i'm looking and it says here are the product photos and it's giving me uh reference numbers So I can now say, and again, sometimes this works, sometimes it doesn't. I'm assuming since I'm doing this live, it's not going to work.

So I'm going to say, let's take image A4, right? So that's our bottom right hand corner. So it's assigning a unique identifying code that I can hopefully continue to build off of. Otherwise, you just have to kind of keep going back and forth and you can't really build off of an image. So I'm going to say, let's take image A4, which is the bottom right hand corner, our new stable sip. and put it in a product shoot with two people working outdoors.

I'm going to say it doesn't need to focus on the people, but just show the people working and make the focus the image A4. bug. All right. So we'll see if this works. I had varying results and don't worry, we're still going to be able to hopefully get some great product images. We're going to take it into one or two other programs here. All right. So let's see if this works. And let me know. No, I don't think anyone wants a three hours. Tanya says three hours. Yay. I don't want to take up too much of your day. We do this live. If you are new to the show, normally we have about 25, 30-ish minute episodes. Obviously, these ones are going to be a little longer since we're trying to build a

brand live. All right. So we're going to, I'm trying to think if we should wait here for a second. Sometimes Dolly is super quick. So again, we're in Dolly. We're trying to use kind of this custom instructions benefit that it gave us these image identifiers to see if we can continue building off of them. But what I'm going to go ahead and do for now, I'm going to download this one in the lower right hand corner. And I'm going to jump over in Mid Journey. And we're going to try to do something similar. Ready?

So I'm going to do this. I'm typing backslash describe in Mid Journey. And I'm uploading this image that we just did in Dolly. I'll tell you why here in a second. So what I'm trying to get. So you can run this Describe command inside of Mid Journey. Okay. for a couple of reasons.

Okay, it's failed, failed the process. I'm going to try it one more time. Mid Journey was being a little weird today. So let me try it one more time. All right. So one thing that you can do, and we've showed this in shows before, and I'm going to go ahead and do it. So you can upload an image into mid journeys.

So people are always like, okay, what if I already have an image and I want to keep working with it? Well, you can upload it in Mid Journey with the slash describe. And then what happens is it gives you a prompt. So then you can then use that prompt in Mid Journey to try to recreate anything. So, you know, if you have a real life photo shoot and it's like, ah, you didn't get things right and you want to bring it into Mid Journey, you can try your hand then using text prompts to try to make it better.

But actually what I'm doing is I'm just clicking on this now. And because I uploaded it, now I'm right clicking and I'm saying copy image address. Okay. I'm going to explain what I'm doing here. So now I'm typing in backslash imagine. And now I copied that image address. So I pasted it. So essentially, all it is is it's a long link.

Okay. And then I'm going to go ahead here. I tried this before. Hopefully this works. So here's what I did. So now it just says, I'm running a command in mid-jurney. So backslash imagine. I pasted that image link.

And then I put a description. So now what I'm doing is I'm trying to stack. I'm trying to stack something here. So I'm both up there. uploading an image into mid-journey, and I'm using the source image as inspiration. And then I'm saying a man in his mid-30s working on a computer with a mug on his desk, picture-esque view, inspiring. And then I put Canon 5D Mark 4.

So hopefully it can be more of like an image. So now what you'll see here as these render, right, are we getting it here, y'all? So it didn't get it 100% right. But now we have that base image. And now are you seeing how we're pulling this? together, right? Hey, if you're a creative out there, if you're an advertising, marketing, whatever, this is, this is like such a great hack. Like, we just used a really good image from Dolly. We saved it. We uploaded it to Mid Journey using the slash describe command so we could

grab the URL. Then we use that as like a base or a seed to then use that mug that just, it was a mug only. And now we are building scenes around it, right? Are we getting? Are we getting, are we getting how cool this is? All right. So which one, which one do you guys like here? So I'm sharing my screen. We did get, it did work. And I think it looks pretty good. Again, it didn't get the mug exactly right, but it got it pretty close. Okay. It changed some different things from picture to picture. But we have now a grid for different pictures that has our mug now with different scenes of, you know, a man in his mid-30s working. And this kind of embodies what we were kind of working on yesterday on how the stable sip should appeal to kind of like a digital

nomad, an entrepreneur, you know, someone that's always on the go. And that's what we see here. So which image do we like here? Brian says this is pretty amazing. Which which one do we like? And I know it's a little small on the screen. I'm going to zoom in a little bit. Do we like upper left, upper right, lower left, lower right. And then we're going to go ahead and read. we're going to upscale these images and then we're going to go with this. We're going to try to make this show about the same time as yesterday, but you got to let me know which one do you like the best? This is an interactive one.

And again, if you're listening on the podcast, please click the show notes, come back and watch this because I think this is something that you really have to see to understand, but I'm doing my best to describe it. Kapesh says Dolly. The second option is left. Tanya says upper right. Brian says upper left. Maybrit says top, top right, upper.

Okay, so we have multiple votes for top left, top right. Okay, so here's what we're going to do. We're going to do a couple things here, y'all. So what I'm going to do in mid-Journey, there's some more options that you don't have in Dali. So I'm actually going to run a variation of version 2. So version 2 is our upper right. So I'm clicking V2. So that's going to run now four different.

variations of this. And the reason why I'm doing that is because if we have one that we like, then we can save them all and then use them on the website that AI is going to create for us. But if we have one that really looks good, we can run some variations. Hopefully the mug will look kind of the same. And then we could even use multiple of those photos if they are different enough. All right. So let's give that a second. Let's jump back in to Dolly here. Let's see how it did. All right.

Here we go. So as a reminder, here's what we did. We were using similarly to kind of that process that we just did in Mid Journey. We said, let's take image A4 and put it in a product shoot with two people working outdoors. Okay. So look at this. So it kind of worked but kind of didn't. So this is where I said, you know, people on Twitter are talking like, oh,

it works, but it really doesn't. Because we, we wanted this one in the upper right hand corner. So stable sip. It's a very sturdy mug. This is kind of like really what we wanted. But if we go down here, it, it followed everything we wanted, except it didn't really bring that mug over. So we have four different images that Dolly created, but it did not really give us what

we needed. So I'm going to say, I'm just going to try. So that is, I'm typing that is the wrong. mug. Everything else looks good. I'm going to say, please, regenerate using the, what did we have?

This was Image A1, using the mug from image A1 in the scene. So again, varied results from Dali, but no worries. I think we have some good stuff here in Mid Journey. This is why you got to work with them both, right? All right, here we go. So we got some variations.

Same thing here. It changed, it changed the mug kind of comically, right? So some of these, now the mugs are like, you know, looks like 80 ounce coffee mugs. We're not going to roll with those. So I'm going to go back to this original one in the upper right hand corner. I'm going to upscale that so I can click you too. So you can always upscale or run variations in mid-journey or just do the, the regenerative. So I'm going to do a couple things at the same time because we got to get this one going.

So I'm upscaling one of these images here, which actually worked pretty well. And actually now that I upscale it, that mug also looks kind of big, right? But that's okay. I guess it's from a closer vantage point. So we'll still roll with it. So I'm going to save these images. Here's our image. I'm going to save it.

All right. We got our image saved. and then we'll see I'm running some variations. Thank you for sticking with us. I know we're jumping around. Let's see. Hey, speaking of jumping around, let's see how Dolly did.

So it looks like it kind of, we re-ran this and asked them to specifically get the correct mug because when it ran kind of using this seed technique, it did not get it right. Even the second time around, it really didn't. However, this one in the upper left hand corner, I think is kind of close. So I'm just going to grab it.

just so we can still use it. All right. So that was a lot in image generation. We spent a little longer than I wanted to, but that's okay. So let's do something real quick. All right. Let's jump in to Canva. All right.

So we're going to use, we have our product images. And here is our logo from yesterday as well. All right. So we're going to go over some basics because we got to clean this up. So hey, there is still some human work involved here, y'all. So I have the logo from yesterday that we kind of voted on. There's a couple of things that didn't turn out how we wanted them to. And a couple changes we have to make.

So I'm going to click on this photo in Canva. I'm going to click Edit Photo. And we have these Magic Studios. So Canva just did a pretty big AI release about two weeks ago. We covered it in separate episodes. So I'm going to click Background Remover because there's a background. And I want to get rid of this background. And let's see.

It looks like, which is funny, it may or may not be working. Okay, I think it might be working. Okay, so I'm pretty sure we remove the background. I'll have to see here in a second. So now I'm going to click on this again. I'm going to go to edit photo and I'm going to click Magic Eraser because essentially it added this, the word graphic at the bottom. So I'm going to now, I have the Magic Eraser tool highlighting the word graphic and it is going to delete that. Obviously, that doesn't seem very impressive right now.

But this magic eraser tool in Canva is amazing. This was very basic. This is essentially no magic involved in this. We're just deleting a word from a transparent image. However, what it can do, magic eraser is probably one of my favorite parts of Canva's new magic suite. It's fantastic. Because if there's other things in the background, if I delete something, it uses AI to replicate what pixels would be behind. there and it does a fantastic job.

All right. So now we have our logo there. And let's go ahead. I'm going to upload. I'm going to bring in some of these images that we saved. All right. And then, all right. So here are some of our images.

And we're going to do a little more work here. All right. So bear with me. So we have one of our original product photos that we really liked. Okay. But like we talked about, we have a problem here. because this stable SIP is not the logo that we want. So now we're going to be able to see that, that magic erase.

Oh, sorry. I'm going to undo that. I accidentally hit background remover, which I did not want to do. So I'm going to click Edit Photo. I'm going to go to Magic Eraser. So now I'm going to zoom in here. And this, if you just erase this, it wouldn't look good because there's texture on this mug, right? So hopefully Canva is going to do a good job here of filling in this texture, which again,

If you've ever used Photoshop or something like this, old school Photoshop, before they introduce their AI features, this would take a long time and it wouldn't look good. So I highlighted this logo and let's see how. That's amazing. It took it away. It got the sheer and the shine just right. You literally cannot tell a logo was there previously.

All right. So I think it looks great. So I'm going to click back. So now what we're going to do, kind of old school. Not old school here, but. little kind of old school. So I'm going to slap this logo on, right? So again, this isn't going to look perfect,

but I'm going to slap this logo on. There is a little sheer and shine, so it's not going to look the best. And maybe we'll make it white. So little trick, FYI. I work in Canva a lot. So I'm going to actually just crank the brightness on this, I believe bring the contrast down, highlights up.

We'll see if this works. whites up and blacks down. Okay, there we go. It worked. So quick way, again, this doesn't look fantastic. We're just trying to show how we can quickly replace the logo, you know, with some simple graphic design. So I'm going to go ahead. I'm going to save this image.

I'm going to save this image. And we're also now going to go into another tool, right? All right. here we go. So I'm going to duplicate this here real quick. Now we're going to delete the background. And let's see how this works. And I'll tell you why. All right, fantastic. So now let me make sure I got to jump into our into our live stream here. Okay, I needed to make sure we had we still had the right image up. Okay, so now I'm going to export this. So what we did just to recap, and I know this is a tough one if you're listening on the podcast. So we took our AI, our AI generated image from Dolly. We brought it into Canva's

Magic Eraser because it put in a logo we didn't want it. We used the Magic Erase tool to get rid of it, which it did a fantastic job. Then we essentially slapped the AI generated logo on the cup. It doesn't look perfect, but I think it actually looks pretty good. I think when we put it in some other product images, no one is going to be able to know the difference. So now we're going to export this as a PNG and we're going to do it with a transparent background and I'll tell you why. All right. We're moving along fast, y'all. We're doing a lot.

Now we're going into Flair AI. This is a great tool that helps you use AI for some product photo shoots. All right. So I already have an account. It's free. So all I'm going to do now is create a new project. And this is pretty simple. Okay.

I'm going to go to assets. and upload my product photo. So I just, we just made this together. Here is our stable sip mug AI generated, along with the logo that we just did. So it says place your product here. I'm going to make it slightly bigger. So we'll probably run a couple here.

And there's a lot of different templates that you can use. So I see these templates on the left hand side, And they are like very, sometimes overly picture-esque, if I'm being honest, different settings for product or e-commerce shops. But it's great. So think of like a product mock-up, but it has kind of these templates that you can just apply. So I'm kind of scrolling through these different templates. And I'm wondering which one is really going to appeal to our audience.

So a lot of them, you know, it's really for, I think a lot of these look good for beauty products, for outdoor products. You know, it has mountains. Here we are in a vineyard. There's a table with a candle and a tablecloth. So a lot of these look a little maybe not what we're looking for necessarily, but I do still think there's some good ones. So let's go ahead and use this one.

Let's see. Sorry, I'm scrolling through here. I want to find a good one here so we can hopefully actually use this. All right, this might not be the best, but I chose one. And when you click on one of these templates in Flair, it essentially gives you this pre-built prompt, more or less. And it says a stainless steel travel mug on a rocky cliff in front of the ocean and blue skies with an island in the background. All right. So we're really pushing the digital nomad lifestyle here, right?

and showing, you know, showing this in a kind of a travel scenario, right? So this, again, this is Flair AI. It has actually a great free plan. And I think it's great to generate some pretty simple e-com product images. And bam, we got it. So there is our on the right hand side. We have our finished product. It puts in a shadow and everything.

So I think it did a pretty good job. So I'm going to click Download Image. All right. And then let's go ahead and choose one more here. So you can also, which I like, you can just go up here, click any part of this prompt and do it yourself. So it says on. So I'm going to say on a office desk, right? And then said in front of.

And the default is an island. And so the default here is the ocean and blue sky. So I'm going to say in front of a picture-esque view of the Chicago skyline. So let's see how this does. So in general, you can even use this to create your own prompts from scratch. So I am essentially updating this. I don't know how it's going to work, but we'll see. So now the kind of the prompt that we're using inside Flair to generate some of these

E-com product images is a stainless steel travel mug, which is our photo that we uploaded. So it's using our photo as the base on an office desk in front of a picture-esque view of the Chicago skyline. Not sure how it's going to work, but we're going to download it and use it anyways. So let's see. Hey, let me know. How are we doing? Val just put in a comment just the whole mind-blown saying, wow.

So what do you guys think? Is anyone going to buy this now? All right. So not bad. Not terrible. All right. So we got our image generated. It looks Chicago-esque there.

I think that's actually, it's good enough to use, right? We're just using this for the basics here. All right. So we're moving along. We're moving along, y'all. I said we were going to try to cap this. And I know y'all are busy people, whether you're listening on the podcast or listening live. All right. So here, let me recap where we're at, y'all. We have all of our content from

yesterday. Okay. So not only do we have all of our content from yesterday, but now we have an actual product image with a logo that we created. We cleaned it up a little bit in Photoshop. We use Mid Journey to seed images. We use Dolly to seed images. So now we have, even though they're not 100% accurate, now we have some images that we can use for multiple parts on a website. So now we're going to combine everything using durable. So I've actually done a review of durable before. It is an AI powered website builder. And kind of their call to action here is build a website in 30 seconds with AI. And if I'm being honest, you can actually do that. So I already have an account. You can do this for free. There's certain features you have to pay for. But essentially, you just click create a new

business. And I'm typing in business name, which is study SIP. Industry, unfortunately, you have to pick one. And there's no good ones. So I'm I'm just going to say writing and then give me a second here. I need to grab. All right. I'm going to say, please update this. Just give me, sorry. So I'm jumping back in chat, GPT, because we need to grab some of this content that we wrote previously.

So that's what I'm doing here now off screen. So at least the C3. All right, perfect. So we're going to grab that. So now we're back in durable. We do have to choose an industry, unfortunately. we create and we click create business. So again, is this going to be the best AI generated website ever? Absolutely not. If you don't know web design, web development, you know, WordPress,

Squarespace, whatever. I don't speak code. It's actually pretty good. It's, it very quickly creates a website for us. Okay. So I don't know if we're going to have time to do every single But what we are going to do, what we are going to do is we're going to do the basics here. All right. So now what we have is we have an entire website already built. Unfortunately, so one thing I wish durable did a little bit differently is gave you actually more options on the front end to enter information about your company. So you didn't have to, you know, kind of do all of this. You didn't have to edit and update.

So I wish you could put in a couple paragraphs, put in a couple photos, so you didn't have to change it all. But we're going to do this quickly. So we do have a working website now for Steadysip. So we can go in and we can edit each section here. Right. So now I'm going to upload our logo. So I'm going to upload our logo. Let's get our logo.

Let's see. I think I actually need to jump into Canva here. and grab our logo. All right. So that's what I'm doing now. FYI. So I am re-exporting our Stable SIP logo. Again, we generated this with AI.

I need to make this transparent. Obviously, anytime you do something live, it always takes 10 times longer, right? Normally doing these things in CAMHB, it takes like 10 seconds. All right. So now we're uploading our logo. Bam, we got our logo.

All right. So our logo is in place. our steady sip. All right. So now what we're going to do is we are jumping back and we're going to grab our content. So I think we said bold approach. So we are saying grab our steady sip now. So don't worry. I'm grabbing all of these things kind of separately. So don't worry. I'm going to be grabbing everything our call to action, our headline, all of these things. So we're going to do get your steady sip now. Bam.

Our subhead that we had chat GPT generate is the only travel mug you will ever need. Man, there we go. We are going to then do our style. And then we can upload, ready. So we are going to replace and upload our new image, right? So let's go ahead and put our kind of hero image. I think we'll use the office, the Chicago office. one. I think that was a good one. So there we go. All right. So I'm not going to go through,

right? I'm not going to go through and update every single section. I'm only going to do a couple here so we can just kind of see this above the fold, above the fold action. So let's go ahead and grab the rest of our content. And we'll kind of look at at least the top version of this. So we don't need to do the entire website. But I wanted y'all to see that, yes, we can build an entire website here, right, with AI. Yes, we do have to, we do have to do a little bit, a little bit of editing in these sections, right? Which I wish there was one that we could, that we could do a little bit, a little bit faster on the front end, right? Because it's not super easy to go through.

It's a little time-consuming to go through and put all these in. But we're at least going to finish the top half of the website here. All right. So we can at least look at our creation. And we can feel proud of what we built here. Right. So, all right, we got this one here. I'm just uploading.

So I'm uploading all of these images that we had before. I'm uploading them so at least we can get a high-level view of what we created with steady sip. All right, here we go. We're going to do our last one. We're going to do our last one. I know this isn't a range of products that we maybe wanted, right? But let's just go ahead now. Again, I am in durable.

We have at least the top part of the website, kind of done. I don't want to waste everyone's time and go through and pick every single piece. But that's it. It is done. So let's go. I'm going to click exit. I'm going to go ahead and click change this. So we can publicize this, right?

So after the show, when I'm not wasting everyone's time going through piece by piece, we will do this. but there's our website, right? So again, we didn't get the time to put in every single piece of copy, but we did create that website in just a matter of seconds. So give it a second. It's loading up here. So as let's quickly recap what we did here, y'all.

And thank you if you're still sticking around. I know this was a longer episode. I appreciate y'all sticking around. Ahmed said, Jordan, you are the best. Jay, Jay, thank you, Jay said, just built a site on Durable this weekend. It did a great job. Yeah, so Durable to answer the question, Val, he said, what is the name of the website builder, Durable?

There's a couple of these different kind of AI, AI generated website builders. And here is kind of our preview of the website here. Brian says awesome stuff. Thank you all. So very quick, let's recap. And let me answer the question here. Can AI, can chatGBT? There is our website.

Again, I'm not going to enter this website into any design awards, but we got something pretty good, y'all, pretty good. So let's talk about this. What do we do? What didn't we do? right? And this is why I wanted to do an episode like this. Today's, today's was a little longer. But people always say, AI is not for me. AI is not for my company, right? My background, right? I've been getting paid to write for people for 20 years. I've been designing websites for

probably longer. I've been helping companies with brand strategy, business operation, business development, you know, in my career, I've worked in so many aspects of marketing, advertising, communications, business development. I was the executive director of a company before. If you say AI is not for you. If you actually watch the last two episodes where we built a brand live using generative AI, if you are still sitting there and saying, I don't know how AI can, you know, help my company, help my brand.

You just saw it. You just saw it, right? What we did. Again, we would, if we wanted to actually launch this as a real company, we would have spent a little more time. We would have done some fine tuning, a little bit more on the prompting, a little bit more on the copy, probably a little more on the strategy side. However, we at least went through the entire process. ideation, finding running competitive SWAT analysis, you know, doing industry comparisons, doing target demographic research, crafting copy that fits all of those different things.

And then taking all of those insights and making creative as we talked about today. So using Mid Journey, using Dolly for logos, imagery, product shops, lifestyle images, and then using even Flair to kind of do some AI powered kind of e-com style product images, which I think turned out very well. And then using durable as an AI website builder, which gave us a website that you see now here on the screen in a matter of a minute or two. So if you don't know, now you know. Yes, AI can build a brand from scratch.

It can do it live. and it can build your company and your career as well. All right, I hope you all enjoyed this. And as a reminder, please go to your EverydayAI.com. I promise y'all, we don't do these hour episodes very often. I think this is probably only our second one. So I hope you join us back tomorrow and every day with Everyday AI. Thanks, y'all.

Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words in the assistant. assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating.

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