Everyday AI Podcast – An AI and ChatGPT Podcast - EP 137: Writers and Content Creators' Future Role in a World of AI

Episode Date: November 3, 2023

What does the future of writing and content creation look like? With GenAI able to produce content so quickly, what will happen to writers and creators? Matt Thomas, Owner of Perfect Prose Writing and... Editing, joins us to discuss how the role of writers and creators will change and adapt with AI. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Matt and Jordan questions about AI and creative contentUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:[00:01:50] About Matt and Perfect Prose Writing and Editing[00:03:33] Matt's first reaction to GPT 3 and learning curve[00:07:55] Using ChatGPT as a writer[00:15:14] Prompt engineering enhances responses[00:19:15] Future of writers and creators with generative AI[00:24:00] Matt's experiments with AI vs human[00:25:40] Creative AI use cases[00:29:40] Matt's final takeawayTopics Covered in This Episode:1. Leveraging AI for writing and content creation2. Using ChatGPT for word choice and ideation3. Advice for writers and content creators leveraging AI4. The future of writing and content creation with AIKeywords:benefits of using ChatGPT, writing tool, separate entity, replacement for human writing, custom instructions, writing style, varying tones of voice, context and background information, prompt engineering, good writing, specific, clear, concise language, structured and organized writing, AI is the future, creative possibilities, copy AI writer Jarvis, potential threat, mediocre writers, Unfluffer, human editing, AI-generated content, writing partner, second opinion, bouncing off ideas, interactive virtual thesaurus, word choice, objective outside opinion, structured outline, ideation, different ways to frame an idea, central place for successful prompts.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

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Starting point is 00:00:00 This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the all-in-one creative AI studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. What's the future of writing and creating content now that we have these generative AI systems that do it so quickly?
Starting point is 00:00:55 It's honestly something I think about all the time. You know, I've been getting paid to write for 20 years. I was a former journalist. And it's something as we see developments in generative AI and the type of writing and content they produce. It's always important to think and talk about the future. And that's exactly what we're going to be doing today on everyday AI. So welcome. My name's Jordan.
Starting point is 00:01:18 I'm your host. And this is your daily live stream podcast and free daily newsletter, bringing you the absolute latest and greatest and what's going on in the world of Gen AI. So this isn't just about learning and hey, here's all this stuff that's going on. But it's we break it down and give you practical and tactical advice on how you can actually use what we talk about to grow your company. grow your career. All right. So a little bit different, a change up today. We got to spice it up here on everyday AI. So not everyone can do a 730 AM Central Standard like time zone. Like that's
Starting point is 00:01:55 early for a lot of people, especially if you're in different city, different state, different country. So this is still going to be debuting live. Don't worry. But it's actually technically pre-recorded. Hey, we won't tell anyone if you don't. Right. So with that, I'm excited. If you still want the AI news, don't worry, just go to your everyday AI.com, sign it for the free daily newsletter. We're going to have the daily news. So don't, don't worry. You didn't forget it. It's just in a different spot.
Starting point is 00:02:21 So let's talk now about the future role in a world of AI. How are we going to write content? How are we going to create content? So I'm not on this alone. I'm very excited to have our guest for today. Let's bring him on and welcome him to the show. Matt Thomas is the owner of perfect pros writing and editing. Matt, thank you for joining us.
Starting point is 00:02:43 Thanks, Jordan. How are you doing, man? I'm doing fantastic. So, Matt, just tell everyone just real quick a little bit about what you do with, you know, perfect pros writing and editing and maybe a little bit about your background as well. Sure. I'm the owner of perfect prose writing and editing. My background's kind of all over the place, but it's, I've been a writer for the past 13 years.
Starting point is 00:03:06 I've worked as a technical writer, a copywriter. professional editor and most recently last year content creator, especially LinkedIn. So, yeah, obviously I've got a kind of a varied background in writing that's pretty excited about the impact of AI. Yeah. And I'm curious about this, Matt. What was, because I remember, you know, I talked about at the top of the show, I've been in the writing space. you know, give or take for, you know, 20 years.
Starting point is 00:03:42 I remember my first reaction to seeing the GPT technology. I think it was either late 2020, early 2021, when GPT3 was first released through other commercial products. And when I saw it, I was like, wait, what? Like, do you remember the first time that you saw like a generative AI system, like, create copy? And if so, like, do you remember like what your reaction was? I mean, it was not long.
Starting point is 00:04:06 I mean, I only started really using it. Like, I signed up. for chat GPT last December, but just I mean, as soon as it kind of hit the market on a bigger scale, everyone was talking about it, right? And I was, it was actually
Starting point is 00:04:21 one of your posts that kind of got me I think it was either last year or like early this year where you were talking about, you know, I've been a writer for 20 years and it pains me to say this, but like I think a lot of writers are going to get replaced by AI if you don't start learning to use it and work with it.
Starting point is 00:04:37 And that kind of lit a fire under my ass. So I was like, and then once I started playing with it, I was like, this is pretty cool. Yeah. And let's let's maybe even, we'll do it a little differently today too, Matt. Let's skip to the end. And then we can, you know, go hit rewind. But, you know, when we talk about even the future role of writers and content creators, I mean, what do you think that is? I have a lot of thoughts, but I want to open with just like, what is it going to look like in the future for writers and content
Starting point is 00:05:09 creators let's skip to the end i mean i think in the future the most efficient most effective writers are going to be able to leverage AI um and like work with it and know how to use it um for different purposes i mean the thing is i think that like a good writer who knows how to work well with AI is just like more efficient and can be more effective than a like a good writer who can't and i think that it's still a solid writing background and skills are still valuable right it's like like i'm a musician too but like if you put someone with no musical training in like my studio or sit them down at my drums they're not going to be like you know i mean like there's technologies i can use like samples and loops and stuff like that or plugins to like expand what i'm doing but i mean i think having the skills
Starting point is 00:06:01 that base to begin with definitely gives you like makes you more a effective. Yeah. It's, yeah, I, it's actually such a great point because maybe even I personally overlook that aspect of it, of, you know, being a writer by trade. How much that actually helps, you know, once you jump into any generative AI system. Maybe even talk Matt a little bit about like your learning curve. Like, was it easy for you to start using, you know, I'm, I'm guessing you're using, you know, tools like chat GPT or something like that. But. I guess what was your learning curve like? Was it maybe a little easier than average,
Starting point is 00:06:42 maybe because of your writing background? Yeah, I think so. I mean, the thing is I think that was good about when I started using is I didn't really have any expectations or I wasn't like I need to, I just started playing with it, you know what I mean? Which I think is probably the best approach. And then just playing with it consistently. I mean, I wasn't super impressed by the written output of GPT and I'm still not.
Starting point is 00:07:07 particularly impressed by it. But I mean, there's ways I'm getting better at prompting it. But just, yeah, just playing with it and just being like, this is, this is pretty crazy,
Starting point is 00:07:18 like how you can just frame things in different ways and how you can just add different context to shape your responses. But yeah, I mean, I remember being like underwhelmed by the actual like copy output, but more just like,
Starting point is 00:07:33 that was the least interesting thing about it to me. It was more the creative possibilities with it. Oh, I love that, you know, looking, yeah, because and we'll talk about that a lot, but the creative possibilities, I think within chat GPT, especially, you know, chat GPT when you use plugins is endless. But I want to go back to something you said there because I'm, I'm interested and I want to dig in a little bit more. You know, you said that you were underwhelmed with the quality of the output.
Starting point is 00:08:03 So, so maybe like, especially you, right? So you have a background in technical writing. And we'll include this in the show notes. Matt actually puts out great content on LinkedIn. He's always like comparing and breaking down writing to like very, very like meticulous level, right? Like word order, number of words, cutting the fat, all of that. So I want to dig in a little bit deeper into the words and into the output and the quality. So maybe in your experience when you say you're underwhelmed with the output of what you're getting out of chat.
Starting point is 00:08:35 GBT, maybe talk about that a little more. You know, maybe what's some of those things that you're like, ah, it could be better here. I mean, especially when I, when I started prompt, I didn't know, I had no idea what I was doing, right? Like when I started prompting it, I was just putting in just, I mean, I was impressed by it at the time, but now looking back, I'm just like, okay, yeah, that's, but it's like anything, like you said, there's a learning curve, right? Like, I mean, I've, I've been using it. I use it every day, especially like as a content creator.
Starting point is 00:09:03 it's been a godsend and being able to put out content consistently. But yeah, like I just, just how fluffy the language was, right? Like, just it's not, it doesn't write in a way that's, um, that's my preferred kind of tone. So,
Starting point is 00:09:20 but again, like, like I don't think I've ever just, I've never just copied and pasted the output of anything and like posted that as a post just because like it just, I mean, sometimes, Um, where I do find it helpful is like, I really like using it as like a second opinion or like an assistant.
Starting point is 00:09:39 That's something because it's, it's almost like having a writing partner or just like an objective person to bounce ideas off of, which is something I find helpful. Especially like, if you're a writer like me who can get like kind of into the details and the nitty gritty and just like this word or this word like I can't decide like it's just one word. But like I mean, all those details add up. So I need like a second. Yeah, I like having that like a second opinion. basically. Yeah. And I'm going to go ahead and reframe this and let's talk about it a little bit more because Matt, like what you said there, I think that's where so many people, one, they either give up on chat GPT when they see the output's not that great. So it's great to hear and for other people to hear your advice that's saying like, oh, no, even though I was maybe not, you know, super impressed by the output originally, I still kept going at it and found, you know, maybe other or better
Starting point is 00:10:32 use cases for your particular, you know, role. But one thing I want to talk about is a lot of people think of even chat ChbT as an extension of themselves, which it absolutely can be. But one thing I like to tell people is think of chat ChbT and you kind of reference this here, Matt, is think of it almost as not just a second opinion, but I always like to tell people, think of it as an outside entity. So instead of collaborating or having this, you know, be 10% of your. work or 50% of your work, you be 100% and have chatGB be 100% and treat it as a completely
Starting point is 00:11:09 separate entity. So maybe talk a little bit more about that approach. I'd love to hear. No, that's, that's actually the part of the best way to describe it because I've just conceptually, I've never really looked at it as a replacement for writing, for my writing. So like, I think that is actually probably the best approach is like I'm still going to write it. I'm still going to put it 100% of it in. And that's like one thing I think as well is when you come at it with like a strong idea,
Starting point is 00:11:39 like a strong initial idea, I find and then use it to kind of refine that. I find it's more effective. Like that's and that's the best way to put it is that like it's, I think it's least effective or you're not really using it to its full potential or well if you just see it as a replacement for having to write. But like you said, like if you're coming at it 100%, you're going to put the effort in. It's a great way to kind of amplify that and to, to like enhance it.
Starting point is 00:12:05 Yeah, absolutely. And again, I'm going to keep digging down here because we actually have some great resources and other shows that go along with this. But I am here curious. And this is obviously if you're listening, this is two very like wordy people, right? Like two people that love writing. Yeah, love the words. But maybe even, you know, with some of your disappointment in the output,
Starting point is 00:12:29 is it just kind of like, hey, does it sound too. It sounds like to run of the mill or maybe it just doesn't sound enough like you or maybe what is that thing at least right now with where you're at that you're like, yeah, the output, at least for me being a writer, technical writing background that it just doesn't stack up. A lot of times it's just too, too fluffy. You know what I mean? And one of the things I've done like recently that's helped a bit with that is adding custom instructions to GPT4. like kind of giving it some constraints like here here's my background like i'm a linked content creator i'm also like a writer and editor um you know don't limit things like it loves rhetorical questions doesn't it me i mean like um so like a lot of those like don't ask
Starting point is 00:13:18 rhetorical questions keep it at around a seventh grade reading level um don't use more than I don't know, 12 to 15 words, absolutely max in a sentence, that sort of thing. So just trying to make you're right, like to make it sound more like me. I guess when I read it like or when I read the output a lot of times, that is, that is kind of what I find is that it just doesn't sound like my tone of voice or the way I would write something. Yeah. And for those of you joining us here on the live stream, so, you know, Matt's talking about
Starting point is 00:13:50 custom instructions, which I think there's great, great pros, but there's also. some cons. So essentially, you know, like he was saying, so instead of having to do a little bit of training each time you start a new chat and chat GPT, you can essentially tell, you know, hey, so the kind of the two different boxes where you can say, what would you like chat GPT to know about you to provide better responses? And you can write about 1,500 characters there. And then also, how would you like chat GPT to respond? The same thing. You can put in about 1,500 characters. So is this something that Matt, you at least in your use cases, that you're finding custom instructions helpful? Yeah, I think so.
Starting point is 00:14:29 I think it's just most helpful to provide some background, some context. I mean, I can see, though, if you have to write in a bunch of different tones of voice, like I have a friend who's, she's an SEO blog writer and she frequently has to use different tones of voice. And it's, that's one of the reason she doesn't kind of like the custom instructions because she's not just writing one way. whereas I tend to write in one style. But yeah, definitely that is one potential downside. I think if you have to vary your tone a lot. But I mean,
Starting point is 00:14:58 I find that regardless of what I'm writing, I tend to write kind of the same way for better or worse. So like for me, it is helpful. And just like, yeah, context. Like even the other day,
Starting point is 00:15:10 I prompted it or I was, I was asking it just, I was just asking it something. And then it was just like, oh, given your background is, I was like, how do you know I'm a LinkedIn content?
Starting point is 00:15:19 And it was like, your custom. I was like, oh, yeah, I forgot that I didn't realize it just was just a reminder. It's referencing that context in any of your interactions with it. Yeah, it is. And I think, you know, Matt in your use case, that's, it's perfect for that, right? Like custom instructions, personally, I'm not a fan because I use chat GPT for just about literally anything and everything you can think of.
Starting point is 00:15:44 So sometimes those custom instructions, if you use chat GPT all over the place, it can actually be like, wait, wait, why am I getting responses all like this that are not really, you know, in line with the prompt. And that can kind of be the reason why. But, you know, speaking of prompting, Matt, you know, kind of this, this term that's floated all over the place now is prompt engineering. And I make fun of the term a little bit because is it a real thing, yes. But all prompt engineering is, to me, is knowing how to properly work with a large language model and getting the most out of it. But maybe even with your background as a writer, did you find prompting easier? Like, were you all of a sudden like, wait, my writing background, hey, maybe AI is going to take some writing jobs,
Starting point is 00:16:31 but I can really get in and use chat GPT in these large language models at a whole other level just because of my background in writing. Yeah, and that's actually something I didn't really. That's actually just something that's kind of occurred to me lately is that like as I've been digging into more. kind of prompting. I'm like I'm taking some course. I'm taking Rob Lennon's AI content reactor course right now. I signed up for your prompt polish course as well. But like yeah,
Starting point is 00:17:00 like as I was like reading some of this stuff in the AI content reactor course, I was like, well, these he was talking about like the characteristics or the principles of good prompt writing. I was like, well, these are all just principles of writing well, so like using specific clear concise language um using language and kind of orienting your prompt aiming it at a specific purpose or goal um i find same with like a con like with content like some of my best poster ones that start with like a strong initial idea and i just like run with it same thing with
Starting point is 00:17:32 prompts i find my typical use case is to come at it with an idea already not to just kind of try and not to use it to try and think of stuff. But I find that that's more effective. Like when you come out of it with a strong idea and then have it expand on it, it already has kind of a direction to go and you're giving it some kind of some constraints and shaping that response. Also, something else I like to do in my content,
Starting point is 00:17:56 but like using examples or analogies to illustrate my points clearly. Same thing with prompts. And just really minimizing, you got to think of it as stupid, right? You got to think it doesn't know anything. You want to be as explicit and as, clear and minimize ambiguity as much as possible.
Starting point is 00:18:13 And I guess for me personally, one of the advantages that my technical writing background gives me is I'm really used to writing in a like a structured, clearly organized way. Like pretty much everything I write, even if it's just like an email or something quick, I'll write like even if it's just handwrite a quick outline just because I like to have it organized. And I've found that Chad GPT really loves outlines, especially when they're kind of like structured and you break stuff down in like a well organized hierarchical fashion.
Starting point is 00:18:44 So yeah, like I think that that is one of the inherent advantage that writers have when it comes to prompting any large language model like you said. It's it's funny, Matt, because you said something there. You're like, oh, like, I just read this book recently. Yeah, prompting is essentially writing well. You know, it's actually one of my favorite books on writing. So I'm sharing it, you know, if you're joining us on the podcast, throwing it up. on the screen here. Excellent book.
Starting point is 00:19:10 Highly recommend. Yeah, it's called On Writing Well by William Zinzer. And this is like, it's funny because I like this book was originally from the 70s and you know, they updated every decade or so. Yeah. But like this could literally, you could just put some duct tape on this and say prompt engineering 101, right? Yeah, you totally could actually because that's exactly what he talks about those principles
Starting point is 00:19:33 of writing well, right? like clear, use precise language, minimize ambiguity, use examples and like analogies. Like, yeah, great book. And, and, you know, some, I'm also curious, Matt, even for you personally, right? Because, you know, I, I have, I have an agency, right? Now we're mainly focusing on generative AI, obviously. but even with your background in technical writing and now this newfound understanding of, hey, I'm a great writer.
Starting point is 00:20:10 I can translate that to generative AI and probably get way better outputs than the average person. How has that even changed or shaped your outlook on your career? Or has it? Not yet. I mean, no, it's definitely like especially lately. like I mean, I think that, I mean, AI is a future, right? For better or worse, like, it's coming. And I think that, but I'm also like excited about it.
Starting point is 00:20:39 Just like the creative possibilities. Like, it's just interesting. Like, it's just cool. And it also just feels like a space where there's a lot of like, like, it feels to me like I could come up with something new or innovative because it's like wide open. Right. Like it's so new that like nobody's, I mean, there's experts in it. But like, right, what they're an expert in is constantly changing. And the entire world of it is constantly changing.
Starting point is 00:21:03 So it's definitely like, I mean, I'm really glad that I kind of made the jump on it when I did. And I'm telling everybody I know like this is the future, man. And it's just efficient. If you're creative and kind of lazy like I am and you want to do things in the most efficient way, like AI is awesome. Yeah, especially when you can like refine those outputs and get them exactly how you need them or how you might want them. You know, Matt, you said something there, and it got me thinking back to my kind of initial learning curve, right? So, you know, GPT3, kind of the base technology was rolled out in a bunch of other, you know, third party softwares before chat GPT. So, you know, some early ones were like copy AI, writer Jarvis now called Jasper.
Starting point is 00:21:53 And at least for me, I had this weird feeling. where when I saw the output and I worked with it a little bit, my background as a writer almost felt like threatened. Like, wait, what? Like, this is pretty good. Have you ever felt that way yet? And if so, maybe how did you respond to it? Adobe just introduced an entirely new way to create,
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Starting point is 00:23:00 You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at firefly.adopi.com. no not really like honestly like maybe i should like i said you scared me last year with that that post but that was like a good thing anyway um but no i i don't i'm not really threatened by but the thing is too i think that's important to remember is that like people like you and me like we're using it
Starting point is 00:23:51 every day and we're in this world but like there's so many people who haven't even like like even the fact that i use it so much i don't consider myself an expert by any means but consider compared to probably like a large percentage of the population right now or even people my age I relatively am an expert even though I don't think of myself as one. No, I didn't feel threatened.
Starting point is 00:24:15 Maybe that's my own hubris, but I did think I was like, this is going to replace a lot of mediocre writers. That was kind of my first thought. Like a lot of like kind of mediocre content writers and like blog writers and stuff. Like, that's why I think you need to have like
Starting point is 00:24:29 other skills. And I guess a good thing that my background, I didn't just do one thing. Like, I kind of have like copywriting and technical writing. And like, so it's a bit more of a holistic approach to it, I guess. Like, I'm not just doing one thing that can be replaced. So. Yeah. And it is worth mentioning. And again, Matt's content is great. We're going to have a link in, in the show notes to, you know, follow. You know, I, I know you're like, same thing with me. You go through abs and flows. But he has so, so many great, you know, PDFs, carousels of just the very highly technical nature of writing in general. But I think you also did, I'm trying to remember, Matt, you did like the, is this like,
Starting point is 00:25:10 like, which one's better at editing, like a human or AI, right? Yeah, that's right. Yeah. Yeah. What was what was kind of a general takeaway from those early experiments? Because yeah, like you kind of broke down, you know, long, kind of extra wordy, you know, sentences or paragraphs and you went through, I think, and cut them down. And then you also used like AI, right?
Starting point is 00:25:33 Yeah. Yeah. So I used a software called unfluffer to kind of, yeah. So I had a basically a big, long, wordy phrase. And then showed the original and then two edits, one me, one versus the computer, but didn't tell you who was who's kind of had people go through them in the carousel, decide which one they like better and then revealed who is who. So man, man for AI one.
Starting point is 00:25:57 was the final score. Man for AI one. All right. So AI didn't get blanked out, but, but human crushed it. Yeah, human prevailed for now. We're still there. Hey, humans. We're still there.
Starting point is 00:26:09 Although, you know, actually speaking of that, I've actually wanted to do this where I partner up. Who knows? Maybe I'll do it with you or someone else. I partner up with, you know, a great writer, a great creator. I use AI to write post as them. And then the human rights and we put it out there and we have. It's a cool idea.
Starting point is 00:26:28 Yeah. Maybe we'll do that. Maybe we'll do that. It's totally be able to. And not tell anyone. So, okay, let's get away from writing because not everyone out there is, you know, reading William Zenser like book twice a year. Like, like, like, you know, not, not everything.
Starting point is 00:26:43 So let's, let's talk like creativity a little bit. So, you know, obviously I think one of the things people always think about chat EBT is, oh, to help me write, write better content. But a lot of people either aren't very good at it or they're not good at getting better outputs. But what other use cases specifically have you found that are super helpful for you? Maybe some creative use cases that aren't just like, hey, write me a blog post on this. What are you finding real value in as a writer specifically for these creative use cases?
Starting point is 00:27:13 Well, it's funny because that's actually like the writing is like, like, I don't think I've ever just really used it to like write me like a post. but my primary use case for it is like a set i really like using it as like a second opinion like somebody to bounce ideas off of like a writing partner um so a lot of times if you i mean especially if you're somebody like me and you like kind of like are you know really in the nitty gritty about the details of writing like sometimes it'll come down to like the same sentence like framed two ways but like two words are different or is this word better is this word better I like to use it as an interactive, like a virtual thesaurus, like that you can interact with.
Starting point is 00:27:56 So like which one of these words fits this context better? Because sometimes it's hard to decide, right? And it's like, it's nice to have like an objective outside opinion, especially when you get like to attach or you've been spending too long on something. Yeah, like I said, like I said, the second opinion, like an assistance. Expanding on an outline. Like I said, a lot of the times I start with an outline. So, and chat GPT loves really structured outlines. So I'll type up an outline and I'll feed it into GPT and I'll break down like the sections and all the sub points and stuff like that.
Starting point is 00:28:27 And I find with a really structured, by structuring it really clearly like that, it tends to provide better outputs in terms of ideation and talking points, finding different ways to frame an idea. So like if I have an idea for a post about this, how or like some ways I can frame it in a way, but make it. relevant to my audience, like in a way they'll care about. Even last week, like for my newsletter I put out, it's kind of exploring the parallels. Like I'm a musician as well between drumming and writing. So that was that was kind of something like I had the initial ideas, but I just some of those talking points like the sub points, the chat GPT, I wanted, I fed that outline in and had it expand on the ideas a bit.
Starting point is 00:29:12 So. Yeah. And it's, it's funny because this goes back to what we were kind of talking about earlier. is thinking of, you know, chat GBT almost as an outside entity and as a second person and not as an extension of yourself. And, you know, Matt, you, you, you mentioned the, you know, the prime prompt polish, the PPP course. And I was actually shocked early on when I was really applying even my writing background to prompting and, you know, kind of like, you know, quote unquote prompt engineering. Like, if you tell chat GBT to almost work outside of you and to pick apart your
Starting point is 00:29:46 ideas and your strategies and your writing. There's things like you just said, like you're a professional musician and a professional writer. And it was creating parallels that maybe you weren't even thinking of. Yeah. Yeah. But like yeah. And actually that's another one too is like analyzing my writing.
Starting point is 00:30:04 Like what's good about it? What's bad about it? Like especially what's bad about it. Or like if I'm like, is this too long? Like do I mean? What could I cut here? Like what's it's it's helpful to kill your darling sometimes. right it's like an objective objective outside hatchet man to come trim all the fluff away oh i love it
Starting point is 00:30:24 but i'm also thinking of matt just like a fluffy giant robot with an axe you know coming to chop down yeah yeah cutting cutting all the fat from our wordy prose uh okay so matt we've covered literally so much we've we've talked about you know what you think the um kind of the future is going to be for writers and content creators with AI. We've talked about how being a great writer to begin with is going to lead to better prompts and even talked about a couple, you know, creative use cases using chat GPT outside of writing. But maybe for someone else who's listening to this, who's kind of in your shoes, they're like,
Starting point is 00:31:01 hey, I'm a great writer, but I haven't maybe gone all in yet. Or I'm only, you know, dipping my toe in this whole generative AI thing. What, what maybe piece of advice might you have for them or maybe a takeaway that you want people to to leave this show with as they try to better leverage generative AI. Yeah, sure. I mean, I think a couple things. I would say just start, like just start playing with it and don't have any expectations because I find that's the best way to learn is just experiment with it.
Starting point is 00:31:34 Like don't just rely on it for the written. I mean, I think if you're a good writer, like you're going to have certain standards anyway for your writing. but like play with it. Yeah, hopefully. Play with it, explore it and like find, just figure out ways to use it that aren't obvious necessarily because there's tons of useful ways.
Starting point is 00:31:58 And I think the other thing is too that we're so overwhelmed. Like there's so many AI tools all the time coming out every day. I think just pick one or two and just start like learning them. Like you don't have to learn every tool. Pick one or two get and like develop the base. Like now, I mean, I pretty much just use chat GPT mid journey on fluff for a couple others. I know I'm not like you. I remember when we had met, you were just like you have a subscription to like 20 of them.
Starting point is 00:32:24 Yeah, too many, too many. But now, like, I think that I've used it enough that like I think I understand the basics of it. That like if I pick up another one, like I think, I mean, obviously there's going to be variations and maybe a different. But I think I know how to prompt the large language model now, right? Like those basics. And actually one of the one more takeaway. actionable takeaway and this actually came directly from you Jordan from like that when we met that time and I don't know why I wasn't doing this before was start a prompt library like a document like
Starting point is 00:32:53 that was like after I was like why am I not doing that as soon as we had our call I started one and uh because that's what you need is like when you come up with something good put it in there um everyone's giving away and actually even for my newsletter that's what I did I gave away like my prompt library with like eight of my best kind of custom prompts that I developed for content because like everyone's giving away prompts, but what people need is like one central place to put them all and refer back to them. So yeah,
Starting point is 00:33:19 those things. Play with it. Learn the basics. Pick one and just sort of like start small and focus on it and get good with that. And then try and apply those principles to other AI tools. And start a damn prompt library. Get it going. My gosh.
Starting point is 00:33:36 So much good information there. Matt, I love how we wrapped it all up. just very actionable steps on how people, whether they're great writers or not, I think we can apply those steps to just about anyone. Matt, this was a great conversation. I had a great time. Thank you so much for joining Everyday AI Live. Yeah, it was great. Thanks, Jordan. All right. And hey, as a reminder, yeah, you can still get your AI news. We didn't, we didn't share it here live today, but make sure you go to Your Everyday AI.com. Sign up for that free daily newsletter.
Starting point is 00:34:07 We're going to have the AI news, everything else that's going on. And we're going to break down more specifics on exactly what Matt was talking about. If you couldn't write fast enough, all the notes, don't worry. We got you. Thank you for joining us. And we hope to see you back for another edition of Everyday AI. Thanks, y'all. Meet Firefly AI Assistant.
Starting point is 00:34:30 Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at firefly.adobie.com. And that's a wrap for today's edition of Everyday AI.
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