Everyday AI Podcast – An AI and ChatGPT Podcast - EP 25: How AI Can Help You Launch Your Business

Starting point is 00:00:00 This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live and Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. How can AI help you launch a business?

Starting point is 00:00:49 That's one of the exciting things that we're going to be talking about today on everyday I. This is your daily live stream podcast newsletter. It's everything for you to help you understand and actually use AI in your everyday lives. And that's one of the things that we're going to be talking about today with our guest, Emma Lowe. She's the partner at Flight Level 180. Emma, thank you for joining the show. Hi, everyone. Thank you for having me, Dorian. We're excited. So we're going to go over the news and AI first, but if you are listening live,

Starting point is 00:01:20 so like I said, we are streaming live to LinkedIn. But if you're live, please drop Emma a comment or myself, and we'll talk about it. If you're listening later on the podcast or just reading about this in the newsletter, please join us live every morning, 7.30 a.m. Central Standard Time. All right, now that I got that of a way, a couple of news pieces that are really exciting. So number one, if you didn't see this, it's wild. And this is going to, I think, become a very, like, gray area in the future. But there's actually a lawyer who used ChatGPT to file charges. And now he's actually might be facing charges himself because it turns out that what he submitted to the courts, there was citations that ChatGPT created that didn't exist. So that lawyer is might be in a little bit of

Starting point is 00:02:08 bit of hot water. Kind of the second news piece of the day, Microsoft over the weekend, the president and vice chair of Microsoft said on the CBS show, Face the Nation, that lawmakers need to regulate AI and they need to regulate it faster. My personal take is it seems the big CEOs of these tech companies, BP's whatever, they're all saying like, oh, yes, we need more regulation, but obviously they're the ones, their companies are growing so fast in the meantime. So I've, my hot take, at least here in the U.S.,

Starting point is 00:02:44 I think regulation is going to be a little slow. So I think that they're in a very easy place to just say, oh, yes, AI needs to be regulated more. But that's not pretty, like, I don't think that's going to happen. So let me know what you guys think if, you know, drop a comment. Last piece of news.

Starting point is 00:02:59 And Emma, I want your take on this. So Nvidia now, they're like a valued at a trillion dollar company after, you know, everyone needs their GPUs. So we talked about this on the show before. Essentially, a lot of this generative AI, so text to speech, text to image, text to video, they need NVIDIA's GPUs. They're kind of the only company that can create a high enough quality

Starting point is 00:03:20 and powerful enough processor to help all these AI companies. But, Nvidia essentially release something at Compute Text. And there's a demo. We'll put it in the newsletter. But it allows a user to actually, chat with a live video game and the video game responds to your voice. Emma, what do you think that's going to be like? I know, I know you have, you know, you have two kids. What do you think this technology is going to mean just for anyone? Oh, this will be so much fun. Imagine, well,

Starting point is 00:03:53 in video game, you always have these NPC always telling you the same story over over and now become a conversation. And imagine taking the kids to the museum and, someone will come up and talk to you about the history of somewhere, like Greece, and finally can give you a conversation and actually going through instead of pushing the buttons in the museum. That's a great point because, yeah, those video games I remember as a kid, you know, they weren't that great in the late 80s, early 90s, right? But yeah, you're like, you're so true. It's just repetitive and I'm sure kids are fine playing the same story over and over.

Starting point is 00:04:34 But imagine, yeah, the possibilities when you can actually talk to a video game and it can react to you. That's wild. That's a wild use case. But let's talk about an actual use case of the technology right now. So Emma, again, thank you for joining us. So you are the partner of Flight Level 180. But we're going to be talking about something else. Something else today.

Starting point is 00:04:58 So I'm going to share my screen. So if you are watching live, you can kind of see. the what we're going over. But if you're listening on the podcast, I'll try to explain it to you. So this is Fly 2 Places. So this is a new app that Emma and her husband recently launched. So I don't want to take too much shine from the big reveal, Emma, because I know this is a little new.

Starting point is 00:05:25 So tell us what is Fly to Places and who is it for? So think of, so Project Places is really an app. for private pilots. Think of trip advisor but for pilots. So mainly the core use case is the owner pilots, private pilots to discover and plan extraordinary trips. There are really tons of tools out there for flight planning itself, but once you arrive at the destination, what do you do next? It's really a niche market for private pilots right now, currently in the States, there's about over half a million active users. And it's really, like I mentioned,

Starting point is 00:06:05 it's really a niche product for owner pilots. And then the secondary market is for the renter pilots and student pilots. So trip advisors, that's for pilots. So if you're watching this, you might be asking, okay, app for pilots. Awesome, right? Like, yeah, it sounds like it fits a cool use case, right? But why are we talking about it on everyday AI?

Starting point is 00:06:29 Well, that's because you guys really tapped into AI to bring this idea to life. And that's something that we wanted to talk about today on the show. So Emma, talk a little bit about how you guys went from idea to now a live app that's being used out in the wild. So people are using this. And how did you use actually AI to get there? The first question, how do we came up with this idea? I think in the beginning we said this trip advisor for pilots, but if you really look into it, well, how about this?

Starting point is 00:07:05 Most of the destination discovery for pilots, it's really the information out there and it's very scattered. We had to go through a lot of YouTube channels and Facebook groups to kind of mine that information out. This really become a pain point as we took the trip to Bahamas as a little side trip. But when we're planning distance nations, it was really hard to find, okay, where is the crew car? Where is the, what's the customs like, et cetera, and where to go from A to B. And then after hours of research, then compile those information together, then sharing the information with friends and family was another pain point.

Starting point is 00:07:48 It was hard to have my husband tell me, okay, we're going to do this A, this B. It's just really hard instead of the normal Google. dot, right? And after from the coming back, lots of friends and family asks us, how do you get there? So we thought about what if there's a tribal knowledge that firm pilots that is organized, collaborated to use. What if we can share this destination tannery with outside of a pilot group, for example, like me, passenger, etc., with friends and family? So we develop flight of places. We use chat to DAP, Open AI, to produce content. And as you can see there, right now, I think we have like 25,000 destinations that's adding more and more. And having all

Starting point is 00:08:39 these, like, where the crew car, where the things, just using open eye to create the content. And also next piece is to verify it. So we talk about tribal knowledge. You can also add your own destination, upload, downvote, verify if this is a good place for you. And the other one you can see on the screen. We also use Mid Journey to create those images for different destinations. Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI assistant, now live in the Adobe Firefly app, the all-in-one creative AI studio. Powered by Adobe's creative agent, Firefly AI assistant lets you start with your vision,

Starting point is 00:09:32 just describe what you want, and shape the outcome as it takes form with the assistant. The assistant orchestrates multi-step workflows, drawing on 60 plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills. a growing library of pre-built workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations.

Starting point is 00:10:04 Every step the assistant takes is visible, so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at firefly.adobie.com. Zooming in a little bit on the images here. So yeah, great images. You know, there's a plane, you know, from people looking out, you know, kind of out the window at a plane and a beautiful sunset.

Starting point is 00:10:35 And then there's this getaway photo with very vibrant colors. And, you know, Emma, even when we originally talked about this before you told me, hey, we used Mid Journey for these photos, I didn't know. You know, I looked at these photos and I'm like, oh, these are great photos. But, you know, Mid Journey helped you create these. So talk a little bit about the process. If you aren't really sure what Mid Journey is, it's a text to image platform where you can type in an image and kind of what you want and it will actually give you great images. But Emma, talk about that piece to Mid Journey because sometimes getting visuals is one of the more challenging pieces to launching a new project because the visuals are so prominent. So talk a little bit about that process.

Starting point is 00:11:19 So from ideal and the content is the hardest part, actually. Instead of hiring millions of photographer or pay for images, we just use majority. For example, there is actually an oyster fest coming up in Maine or lobster fest. So we just like prompting, like what's happening, creative visual for this particular reason. And then, yeah, boom, it's so easy. And it's so much fun with my journey. With a new version coming out, it's getting more and more realistic and come more situational, can kind of say what this person's doing and doing what.

Starting point is 00:11:59 Yeah, yeah. Marianne, thank you for the comment. You know, Marianne said, this is so cool, Emma. And I think it is cool because, you know, what you guys did took, I think so many people are always like, oh, you know, yes, I'd love to make an app or I'd love to, you know, launch a business, but. And there's always a but, right? Yeah, but we don't have content writers or but, you know, there's so much research that needs to go into it and we don't have time or but, you know, the visuals. How are we going to get them? And you guys have a really, I think, fascinating use case, Emma, that shows, hey, you just brought another person on your team. You know, you brought AI in. So what would this have looked like without, you know, chat GPT or mentoring? Yeah, what would this process have looked like without those tools?

Starting point is 00:12:48 it's definitely for months. It's saved months of development, I would say. If that definitely make the content creation or the launch faster, for sure. Yeah. Did how long, I guess how long did you guys have this idea for this app? Is this something you guys had thought about for many years? Is it more of kind of like a more recent kind of project that after the pain point that you described? You're like, all right, yeah, let's get this app going.

Starting point is 00:13:17 When did the idea come about? We literally really just take a trip in January. And just after, I'm not sure how long time, but the dev thing probably spent about like a week, a month, like eight weeks to produce the app. We have a, and I think it just really make the content creation instead of a roadblock. It was just there.

Starting point is 00:13:41 And that, that's really it. It's really speed up the process with AI and Mid Journey. Yeah. So what you learned in this process, right, to go through because the first time you use chat GPT or the first time you use mid-jury, everything's not going to come out perfectly, right? So what was it, you know, maybe what were a lesson or two that you learned through this process that you can share with others that can kind of learn kind of from your journey of doing this?

Starting point is 00:14:15 I think with any AI tool, it's always garbage in, garbage out. You really have to be very specific with your prompts of what you specifically want. So in our app, we do have a little internary situation like where you want to go, how long you want to be, and who is this for? This can be a romantic trip or a family trip, museum, or a fishing tour. So we try to narrow it down on the details of what you want to prompt chat GDP for. And then a plan an itinerary, then you can text it to your friends. Well, the challenge part is always fun.

Starting point is 00:14:57 Like we reproduce it internary, for example, let's say Taipei, that's where I'm from. But when I look into, yes, it got all the big destination out. but from it forgot from point eight point three there is traffic how do you get there so the whole traffic thing yeah yeah it's a traffic thing and how while you're going to the west to the east end and then come back to the west so there's definitely more um more things that you need to be put in a prompt or to consider it when we're producing this yeah um so PJ has a great question here we kind of referenced this but we didn't go all the way so you know PJ asking, were you able to use AI to create the app? Or was it, you know, or is AI used in the app?

Starting point is 00:15:47 So I think I know the answer, but I'm going to, I'm going to let you take it, Emma. Was AI used to actually create? So I think she's asking kind of on the development side. Yeah. We used AI to create the content in the image so far. Yeah. Yeah. So, but that's, that's a great, PJ, that's a great question. And that's something that I've seen, you know, people have kind of taken it to the next level. I think the things that, you know, obviously, Emma, you guys were quick to the game. You know, so starting on this in January, you know, that's like, that was like a month or so after, you know, chat GPT was released to the public. You know, even as, as I recall, mid journey was was really in its infancy in January, right? So we say that at the end of May,

Starting point is 00:16:31 but, you know, these, these tools have gone through so much development over the last couple of months. But, you know, I do know now, you know, people are using, you know, chat GPT and other, you know, Google Bard to actually, you know, code and develop. Do you, do you think you'll ever take it that route? Or do you just think that you're just going to be using it for kind of the content and just the images? There's definitely more to improve in the back end. So I would say I'll leave that to the dev team to decide what's the next step. But this was it developed as really the first version, our MVP, we literally just launched it on May 4th and already have 100 of use cases, like users in our app and from 40 states and true province.

Starting point is 00:17:18 We really want to have this a niche product for pilots, want to see how the user feedback and then go from there. Lauren, Lauren, thank you for your comment. This is so true. So Lauren said, oh, she just told you all that your prompts are trash, savage but true. she's a fan forever. That's awesome. But you know, Lauren, you bring up a great point, you know, what Emma said. I skipped over it, but it's actually one of my favorite kind of sayings, especially in the AI space, like garbage in, garbage out, right?

Starting point is 00:17:46 So yeah, whether it's prompts to get content, prompts for images, garbage in, garbage out. Emma, talk a little bit more about that. So like the very first time that you were trying to use chat GPT, you know, whether it was to get content for the app or images, did you kind of kind of, you know, get some subpar results the first time around. It's always fun to see what my journey come up as image. It's, um, it's, but um, it's did get more and more specific as you be more specific of what your, um, images request for, right? Yeah.

Starting point is 00:18:25 I did. Yeah. Okay. Oh, another, another great question from, from PJ here. So, so with the app, Emma. Um, um, How are you monetizing? I'm sure that's something you've talked about plenty,

Starting point is 00:18:37 but what's the plan, you know, for this app to monetize it? So right now, we're kind of letting our beta user to use the app right now for future use. We're definitely going to use more AI in the app. You probably towards the app development. And as for a trip planner, point A, point B, we talk about that. instead of telling all the destination, also we can fine tune that preference, maybe consider the traffic or how easy it is to be in there.

Starting point is 00:19:12 And really, another thing that in the, if you think of the flight planning, is that recommend for destination based on the aircraft capacity in the pilot experience. For example, we don't want a second course, the student pilots would want them to explore a wild area in the bush pilot. We want to consider how the airport, the runway, et cetera.

Starting point is 00:19:38 And really want to take the next level is to help the pilot community. There is a lot of mentorship need in this community as with mentees, mentors, and based on pilot experience and how to take it to using the community power to kind of nurture and continue this tribal knowledge collaboration. Yeah, that's a great point. because I'm sure it varies a little bit, you know, from from country to country, you know, here in the U.S. over the last like year and a half, there's been a huge pilot shortage, right? So Emma, how do you think that this community piece, you know, just helping, you know,

Starting point is 00:20:16 you talked about mentorship, just making pilots day-to-day lives easier? How much do you think that this can mean, you know, obviously it's right now, it's, it's brand new, it's freshly launched, you know, you're getting initial feedback. But how much do you think that this can mean to just the industry and giving them a tool that can help them grow in their careers? Right now, the public communities that are living in Facebook roofs, which is you have, for example, there's a public group for Bahamas with everything there, but it's all conversation. There's nothing organized or like updated so far, right? So we want to be. I think at the beginning, say we want to be organized, delightful to use, and also continue growing and contributing.

Starting point is 00:21:06 So once we refine the things the better, I think go-to-market will be more than just a forum or more than just community. We're going to like the pay marketing or maybe matching up like people who wants more hours. Yeah. That's a great point. You know, I know we went a little bit over already. You know, everyday AI is a fast show, Emma. But I do have one or two more questions for you as we wrap up. So I think that what you guys did so, so fascinating with how quickly you guys went from idea and using different pieces of AI and getting a product live.

Starting point is 00:21:48 So with that in mind, Emma, maybe what advice would you have for other people that they're saying, hey, I'd love to be able to launch a business, but, you know, I do have these kind of roadblocks. So from your experience, you know, especially with using AI, you know, what might you tell someone with, you know, tapping into AI to help them launch a business? Really just be open-minded, tap into Jordan's. To keep up with industry knowledge. And really, I think it's with collaboration. If you, it's okay, you don't know something.

Starting point is 00:22:24 but if you work with somebody else, they will help to launch a business. Really just that open-minded collaboration. And yeah, to New Tech Launch. That's really it. Yeah. No, that's great. And, you know, I like that you said that, Emma, you know, just being open to collaborate because, you know, you do have to almost talk about, which is weird to say it this way,

Starting point is 00:22:47 you always have to talk about your relationship with like chat GPT, right? And going back to that garbage in, garbage out. Because if you go in there with chat GPT and you're looking to have it help you build a business, you have to say like, hey, I need help here, here, here and here. Like you have to almost, you know, be very vulnerable and say, hey, I need help, you know, coming up with a business name or coming up with a business plan or helping me write the content for the front page, you know. So I do think that that I've seen with entrepreneurs is, you know, sometimes being too proud

Starting point is 00:23:24 and saying, oh, I can do it all myself. But Emma, I think you have a great use case here that says, like, hey, it's okay to say, hey, this isn't our strong suit. Let's collaborate on that. So, like, what, like, how do you think that this is going to even change in the future? You know, do you think that there's going to be more great apps like the ones that you built here, just because people are going to be more open to collaborating with AI almost as that third, you know, second or third, you know, person on their team?

Starting point is 00:23:58 Yeah, I definitely. We're, we have, we have more people coming in and they want to help with the dev. But we also have a tab thing. I think, yeah, using AI for a data build or any, any way. And yes, that's for sure. And, yeah, if anybody wants to know how we built us and want to build MVP, reach out to us. And we'll, we'll share our experience. So absolutely. So that's a great call out, Emma. This, this, at least on LinkedIn here,

Starting point is 00:24:31 I'll be in the comments. I'm sure that Emma will be in the comments as well. So feel free to ask more questions because I think that we didn't, you know, this is a very short conversation, but we can get into it much more. So as we wrap it up, Emma, thank you so much for coming on the show, sharing about your process, flight of places. It was great to have you on. Thank you. Thank you, Dr. Thank you, Dr. All right. Thank you. Yeah. All right, and just as a reminder, please go to your everyday AI.com. A lot of the things that we talked about, we're going to be linking in the newsletter that goes out every single day. So, you know, we're going to have a little bit more about Emma's process and the Fly to Places app.

Starting point is 00:25:07 And you can sign up to win a year of premium chat GPT as well. So thank you for joining us today. And we hope to see you back tomorrow and every day at Everyday AI. Thanks. Thank you. Meet Firefly AI Assistant, now live. in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words, and the assistant handles the rest,

Starting point is 00:25:36 orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at firefly.adop.com. And that's a wrap for today's edition of Everyday AI. Hi, thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating.

Starting point is 00:26:10 It helps keep us going. For a little more AI magic, visit your everyday AI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.

Everyday AI Podcast – An AI and ChatGPT Podcast - EP 25: How AI Can Help You Launch Your Business

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