Everyday AI Podcast – An AI and ChatGPT Podcast - EP 27: Fueling Your Content Creation with AI

Episode Date: May 31, 2023

Join us as we chat with Tom Winter, Founder of SEOwind, about AI and how it's changing content creation and SEO. Tom shows us how to combine AI smarts with human touch to create cool content quickly. So, pop on in for a fun chat about the future of AI and content creation, some AI ethics, and loads more in the ever-changing world of tech!Time Stamps:[00:00:57] Microsoft Improves Bing Chat for Broader Use[00:05:25] SEOwind's Tool for Automated Article Writing[00:07:49] Humans and AI Working together for SEO Rank[00:13:20] How to Write Articles with Chatbot AI[00:17:02] Save Time Writing Quality Content with AI[00:19:12] Can AI Platforms Match Human Content Creation?[00:22:05] Last Chance to Win ChatGPT GiveawayFor full show notes, head to YourEverydayAI.comTopics Covered in Today's Episode:- Development of an AI tool for automating the SEO research process for writing briefs for humans.- Realizing AI can write articles that make sense with proper knowledge and search intent.- Discussion on the potential quality of AI-produced articles as compared to those written by humans.- Importance of providing the right input, prompting, and polishing for effective use of new technology.- Summary of Jordan's live show on content creation and SEO.- Brief overview of Bing Chat's improvement and integration into more browsers.- Efficiency of using AI to write articles and the additional work required such as fact-checking and adding visuals.- Importance of putting quality content into AI to produce excellent articles.- Increase in the amount of produced content, and the need for content to be helpful and address search intent to be effective.- AI-assisted writing saves time and enables the ability to improve article quality.- ChatGPT's sixth-month anniversary, ethical concerns, and privacy issues being associated with the platform.- Importance of research when creating articles, and the similarity between manual and AI research processes.- Effects of AI-assisted research on plagiarism are unclear.- Offering a free PDF on how to write articles using ChatGPT.- Discussion on the potential to automate the article writing process through AI.- Challenges of creating 100 posts in 30 days using various AI methods for article writing.- Nailing search intent and Google's preference for content that is 80% about a specific topic.- Explanation of company method using Gut mode and briefs for humans with the aid of AI.- The importance of human editors in reviewing content to perfect it.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the all-in-one creative AI studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. So how will search engines even work if we're all using AI?

That's one of the things that we're going to talk about on today's edition of everyday AI. This is your daily podcast, live stream and daily newsletter where we talk about all things AI, not just what's happening, but how you can actually learn and leverage what's going on. And someone helping us do that today is our guest. Super excited to talk to Tom Winter. Tom is the chief growth officer and co-founder of SEO Win. Tom, thanks so much for joining us. Thanks for an invite.

Like I already, I'm like pumped. Yeah, let's do it. Let's do it. All right, as a reminder, this is a live show. So if you are tuning in, please drop Tom a comment or myself. And we'll do our best to talk. So we're going to talk some things, content creation, and SEO. But before we do, let's just go over the news real quick. Professor Muhammad,

good to see you too. All right. So let's talk about this. So BingChat is improving. Yay. So Microsoft just announced that BingChat is being added to more browsers. They're going to be, you know, expanding the context window. And it's really just being kind of redesigned. So if you aren't familiar, you know, Bing Chat is kind of a chat GPT competitor or at least, it used to be, but now it's actually integrated into the platform. But to really use it by itself, you had to download Microsoft Edge Browser. So this is an update. Tom, are you going to be jumping on this anytime soon? Definitely. Like everything that is AI, like I love to test it out, like just to see how it works. And if it can help me up, like Bing, go for it. Yeah, that's what I said. It's like I'm trying,

I'm trying everything, you know, Microsoft being, you know, cloud. Like, yeah, if it's, if it's out there. I'm trying it at least. Kind of a piece of news today. It's more of a milestone, but speaking of chat GPT, turning six months old today. So, you know, we'll have six birthday candles for chat GPT. But wow, Tom, talk about a wild ride. Over 100 million users almost in a couple of months, which doesn't happen for any new platform. And chat GPT has really changed, you know, since it first debuted six months ago. So, you know, now there's plugins and you can access the web. So you aren't just limited to data, you know, from September 2021. You know, the new version

going from GPT3 to G point to 3.5 to 4, having a pro plan, all of those things. But also tons of ethics, privacy, copyright concerns now as well. Tom, what's what do you make of the first six months of chat GPT? I wouldn't even talk about like chat GPT change, like the world basically change. Like if you ask me, like, like, what my children should learn, like, in the next, like, 10 years, I would say, like, go, be a programmer. It, like, makes a lot of sense. And right now, like, you know what, actually a programmer, maybe think of something different. Like, and I'm sure, and I'm sure that's painful to say given your background, too, right? It's like, this programming and SEO thing, let's, let's look at it from a different lens.

Exactly. So, like, the world. has changed, like, and we will see a lot more changes. Yeah, yeah, that's a great point. Speaking of changes, you know, kind of a recent report, and we'll kind of use this to transition into a little bit of your background, Tom, but a hacker noon article, you know, kind of contemplating what does SEO mean now that we're all using AI, right? So many people are using AI now, not to just research and read the web, but also using it to help create content on the web.

And AI chat bots are becoming increasingly popular. So, Tom, what your take on this hack or new an article, real quick, what does SEO mean now? If we're all using AI, does it still mean the same thing as it used to 10 years ago? It does, but at scale, I think the velocity of the content in the last 10 years got a lot higher. But at the moment, it actually sped up, like,

really badly. So there's like a lot more content going out. But I would go with the definition of Google. Like content has to be helpful. And this is basically the SEO. So if you can design the content that is helpful, if it's based on research and it gives the answers to the people, like that's basically an SEO for me. Even though that, as I mentioned to you before, the meaning, like I'm a programmer. I can go really in depth into technical issues of SEO. In my opinion, if the content is not helpful, if you're not nailing the search intent, sorry, it can do magic, but it will not work. Yeah. So just, you know, describe real quick about SEO wind. You know, what is the platform for? And I guess why did you and your team kind of decide to build this?

So like I'm a serial founder. I also co-founded a tool called Descler and we are in over 100 countries. we have customers, and we used several techniques of SEO's techniques to build content and drive organic traffic. And we thought like, okay, I'm a passive founder right now there. So let's build a tool that will help me out and automate all the things that I did. So we started with a simple tool that creates briefs for humans. So we help with the whole SEO research for the briefs for humans. And at some point, like about three, four months ago, we've encountered like we realized that briefing a human is no different than prompting AI. And actually, if you do the whole research and you have the whole knowledge about the

search intent and everything inside, you can write articles that make sense. Most of the articles that I can see on the internet, like done with AI, they are spam. Like basically, everybody says like, oh, they're empty, they're shallow. And they agree with you. But AI can do a lot more. I've heard a couple of times in your podcast that, so, somebody said garbage in, garbage out. And this is exactly it.

Like if you put knowledge in, this is a language model. It analyzes the knowledge that you put in. And I don't care that it's cut off like in 2021 because I'm giving it the knowledge that I need it to know, like for writing the things that I want. So having all the knowledge about briefing the human, I'm able to brief also AI and I'm able to write articles using AI that makes sense that are really good in my opinion. Yeah. And go on. Yeah. Yeah. So real quick here, Tom, you know, I actually have, you know, if you're tuning in live, have the SEO wind kind of website here on the screen. But just explain that because you did say garbage in, garbage out. And I think shout out MLO said that earlier this week. You know,

I've said it a couple times too. But, you know, it seems like your platform, which we have up on the screen here, AI article writing that drives traffic, right? It seems like it's not fully AI, right? It's just giving an AI outline to a human. Is that the main kind of use case for your tool? Or is there also kind of a feature that just lets AI take the entire thing from top to bottom? We are able to go into God mode, like just so you enter like one keyword and like write an article of like a 5,000 words for you. And it will actually rank.

But as I mentioned, the beginning. We started with creating briefs for humans, and we are strong believers in something that I call sidework method. So like humans and AI working together, not separately, not against each other. Like, they're both in the process and they're able to help each other. So first you start with building a brief based on data. So you actually have access as a human to data part. And AI helps you to define the brief, and it can help actually write the whole one using all the SEO data. So like we are scraping a lot of content from Google, from other websites, just to know exactly what's the search intent. But at any point, you as a human can jump in and say, like, okay, I have a special matter expert

at my company. So, like, I want to write something from my special matter expert, or I want to add these things to the brief. And then when you have the brief ready, you just send it to AI and, like, create the whole thing. And on top of that, I would say, have a human, an editor that will go over that and make it like perfect. Yeah. And it's it's refreshing, Tom, to hear, you know, someone like yourself.

So someone with a background in technical development SEO to say like, hey, there's still room for humans because I think, you know, there's good, good examples, but also bad examples where people just let AI, you know, run the whole process and, you know, the whole content creation process. So, you know, outside of maybe, you know, using your tool, but what other suggestions do you have for people on to still keep that kind of that hybrid approach of, yes, tapping into and leveraging AI, but still working with a human, just in the whole content creation process. How do you, how can we do that?

Yeah, I have a hypothesis that every copywriter has to become an editor that manages a team of AI writers. And like if you don't jump on board, like, unfortunately, there will be like in the future problems because even if people say like, AI can't write, like, because, you know, to shallow, like, it's all about the content that you can put in, like, the knowledge that you can put in. It's much faster in analyzing things. And that's why, like, you have to become an architect, an architect of, like, a CEO strategy, defining where AI should go and help on top of what AI does, like, give this additional value, this cherry on the top that you as a human can give.

And AI doesn't have the experience. So I would work on that. How do you think, you know, and I'm sure other people, people have seen this, but I've seen kind of memes on the internet where it says like, hey, content creation is just, you know, AI telling us what to write. And then also in the back end, people are using AI then to summarize long articles. Just in general, how do you see content, not just content creation, but even content consumption changing now that it's so easy, you know, you kind of mentioned, you know, the God mode of your platform that can spit out a, you know, high quality thousand plus word article.

But how do you just see the content creation and consumption changing in the future with more and more AI? It's hard to say. Like I think the authority like will be really important. So like as a person, that's why like this cyber method where you have control over it and you actually add value on the top. Like it will be a huge ranking factor from the perspective of Google. But still like there will be like AI is a new pen.

It's basically if you don't want to say like, oh, I like my square wheels, like I will not use the round ones. Like, unfortunately, you have to jump on this board. Like, because, like, just saying, like, we're better, humans are better. Like, unfortunately, it will not work out. Like, sorry. Like, it's something that can help you. Like, amplify your skills, make you, like, give you superpowers. But, yeah, use it.

Yeah. You know, probably something. And, you know, we talked about this. before the show time. I'm an SEO geek, right? So I understand the importance of it. But, you know, maybe for someone not as familiar with, hey, why do I need to be creating new content? Why do I really need to care about SEO? So let's just say, you know, it's a small business owner or an entrepreneur. Why is content creation so important, maybe now even more than ever? Basically, it can give you organic traffic, and organic traffic is basically leads.

If you want to combine like pay that in organic, like organic is the same kind of traffic, but like you don't pay for that. So like I would go with both of them and you can just reduce the costs of having new leads, like in getting new leads. And this is like what I would do. Like, yeah, that's basically it. Yeah. probably something other people are thinking.

You know, they, if they're looking at SEO wind and they're like, wait, isn't this kind of what chat GPT does? You know, kind of what's the difference or maybe the benefit of using a platform like yours versus just when people say, you know, hey, chat GPT, write me a thousand word article about this. What's the difference? And, you know, will not just content creators know, know the difference, but will, we'll the people consuming the content know as well.

So actually, you know what? I've created a PDF, how you can actually write the whole articles that make sense, using chat GPD without using our tool. Like, I'm happy to share it, like, for free without like any, it's not gated. So like, grab it and like see how you can do it. But if you will see like how much research you have to do inside, so how much scraping of data we're doing, like this is actually the piece that helps you up because we're like when we're writing prompts to give you an example,

to write a 3,000 word article, we're using 7,000 words in the prompt. If you would make me write a 7,000 word prompt or a new article that's 3K words, I would choose writing the article, to be honest, like, I'm not doing that. So, like, if you can automate it and make it simpler, just to get spit out as fast as possible the article that your editor can work on and make it perfect, like that makes sense. So, and I've tested out many ways of writing articles with AI. And we are currently having a challenge, 100 posts and 30 days challenge, where we are actually putting the money, where our mouth is,

putting it on our website, like 100 posts within 30 days and watching like how it grows. So go on LinkedIn, check it out. I'm sharing the data like pens down, like all the questions possible. You can ask them, like, and I will show it to you. I love that. I love that. So yeah, we'll make sure to throw that in the comments, kind of this discussion after the show. Thank you for all these great comments so far.

So Hunter, you know, just said that is a long prop. Wow, 7,000 word prompt for a 3,000 word article. 3K, but like we're writing articles that are like 8K, 10K, like these prompts grow. Like so. Yeah, wow, that's amazing. So if you are still tuning in to Tom's kind of Tom and I's conversation, feel free to drop a question. So I actually have one here from Sayyatta who brings, Saida brings the heat every morning. She's always asking great questions. So she's asking,

and I'm going to let you take this one, Tom, because this is a tough one. But she's wondering, are there any ethical concerns surrounding the use of AI and content creation, such as potential biases or plagiarism issues? Great question. Tom, what's the answer? It's a tough one. Thank you for that. That you're letting me answer this one. To be honest, like when you're a content writer, like let's go like, because for me, AI and content writers are the same. Like it doesn't matter if you use AI or a content writer. If you're writing about the topic, what are you doing?

You're researching it. You're not writing from top of your head. If you write from top of your head, you will never ever rank in Google because it will not nail the search intent. And especially if you're writing about financial, IT, something else, you have to do the research. AI, that's that scale. So is this actually a plugin? is an issue if you're doing the same thing as a content writer if you did it manually.

I can't answer that. But basically, this is exactly the same thing that we did for last 10 years, but at scale right now. Yeah, that's a good, good point. Handled that one well, better than I would have. So Hunter kind of Hunter with a comment here. So let's talk about this because I think this is important as well. So Hunter is saying I like the idea of writing articles with AI assistance, use it to help create documents for work, some side job things, but fact checking, double checking all the,

you know, right. So Tom, talk a little bit about that, you know, kind of finding that balance between using AI and your content creation process, but also not just taking everything as, you know, written in stone, right? Like at the moment where you wouldn't have to fact check, like double check, shorten the sentences, or rewrite a couple of things, like you're not needed, right? So basically, in my opinion, like, it's worth to do it. Like, for me, when I want to write a good article, it takes me about one and a half hour

from starting point, like with AI writing it about 20 minutes, and then fact-checking and doing all the stuff and also adding visuals and so on. I've tried mid-jurney, but it's like not, like, good with time. I would say, like, just creating new images in mid-jurney, like, just takes me too much time. But you do have to do it. Like, it's getting better and better. like the better quality of content that you put in, so like the knowledge that you'll put in, the better facts you will get out.

This is how it works. So but still, fact check it. Definitely go through the text, understand it, put it into grammarly, add visuals, like add the human touch. Like this is like you've just saved four hours or five hours of your time. Like you have time to make it better. Yeah. Tom, you actually just said the human touch, right?

So this is what actually Professor Muhammad just had a, a, a question or a statement, you know, if, you know, having experience that chat GPT is sometimes more innovative than a human. I have a quick take on this, but what do you think, Tom? It is, but like, not always like from SEO perspective, if we're focusing on SEO perspective, nailing search intent is the key issue. So being creative actually doesn't help with nailing the search intent because it increases the risk of Google saying like showing you something that you don't want. So they prefer to go after something that they know 80% sure that it will be about this topic. So as an example, if you go with Independence Day, like and you type it into Google, what will

you see? Like Will Smith will go over the whole place. Like there's no holiday like there. Like no fireworks, nothing like that. Like Will Smith and the movie. So this is exactly nailing the search intent. If you go and you don't name the search intent because you're creative, sorry, like you will never appear on Google, like your mom will read it, your dad will read it, and that's like it. Yeah, yeah.

Without going into it, so Professor Mohamed, we've talked before, but I will say this. Can chat GPT or other platforms create content as innovative or as creative as a human? Out of the box, no. For 99% of users, absolutely not. But if you spend time giving it the right background, it can be comparative to an average content writer. But kind of like what Tom said, you know, you have to spend almost as much

time, you know, with the prompting, with the direction and making sure that whatever platform you're using has access to up-to-date and accurate information. And kind of like what Ryan said, he's, he's, you know, kind of going to my PPP, which we can. can talk about another time. We'll make sure to link this in the newsletter, but yeah, making sure that you prime, prompt, and polish correctly. So real quick, as we're kind of winding down here, Tom, I want to give you the opportunity to maybe help some of our audience. So it could be about, you know, using your tool or it might not be. But what is kind of, through your experience of not just using AI, but obviously building a product around it as well,

what is one takeaway that you have that can help the everyday person, you know, really just use all of this new technology? What's that one piece of advice that you would have for someone to actually use this? It's like stop making excuses. I would say like, it's not about my product because like everybody that I meet have so many excuses. Like I can't do this because I don't have time. I have kids. I have something. I have two kids.

Like I have two companies that are working in. Like you have to spend time and actually try it. Go to do things manually. I love to do things like as has, not SaaS, but has human as a service, because it proves me that my idea works. Like do a POC that you spend one day on. Try it out. Verify if you can actually achieve.

Like stop thinking about things. Try to achieve what you want. Like the end result, using human as a service and stop making excuses. That's great. Because I do think you see all these. these new announcements and all these new products coming out and it can be overwhelming. So Tom, that's great advice. Just go do it.

No more excuses. Just jump in, right? Yeah, yeah, exactly. Try it out. Yes. Just do it. Just do it. We're going to borrow from Nike.

Just do it. So thank you, Tom, for coming on the show. We're going to have more resources in the newsletter, some things that Tom referenced. And hopefully you can share some of those resources with us as well in the comments too. So, Tom, thank you so much for coming on the show. It's been amazing to get your input on AI and content creation. Thanks a lot, Jordan. Thank you.

All right. So real quick, as we wrap up, please remember, go to Your EverydayAI.com. Sign up for that newsletter. We're going to be sharing more about some of these things. I see a win and some of the other things that Tom talked about. But also, it is the last day of our chat GPT giveaway. So we're giving away two year-long subscriptions to chat GPT plus the premium service. So make sure that you sign up today and enter the contest.

It takes 30 seconds. So hopefully we will see you back tomorrow on everyday AI and every day after that. So thank you. Awesome. Thank you all. Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest,

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