Everyday AI Podcast – An AI and ChatGPT Podcast - EP 29: Using ChatGPT to Build Your Business Base

Starting point is 00:00:00 This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live and Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. Is chat GPT the new secret weapon for entrepreneurs?

Starting point is 00:00:52 I think it might be. That's one of the things that we're going to be talking about today on everyday AI. This is your daily live stream, podcast, and newsletter, bringing you the latest in what's happening in the AI world, but also how we can use all of these new developments and tools to grow our businesses and just to grow our own careers. So that's one of the things that we're going to be talking about today with Stephen Schneider. Stephen is a strategy and LinkedIn specialist. Stephen, thank you for joining the show.

Starting point is 00:01:25 Thanks, Jordan. Excited to be here. All right, Stephen, and also Stephen wins an award because he's joining us from Seattle. So this is a live show, and this is 7.30 a.m. Central. So what, we're talking? 5.30? Yep. You're right. Hey, Stephen, Stephen is bringing it today. So if you're joining us on the live, you got to come in with the questions.

Starting point is 00:01:46 All right. So let's talk about what's going on in the world of AI news before we get back into using ChatGBT to build your business base. So this is an interesting one, Stephen. So there's been conflicting reports that the U.S. military, the Air Force, was running an AI drone simulation in which the AI decided to kill its own operator. because it determined that its own operator was keeping it from carrying out its mission, which is to destroy the enemy. I both chuckled and feared for my life when I read this. Stephen, what are your thoughts on the AI technology going all the way to the U.S. Air Force?

Starting point is 00:02:32 Pretty similar to yours. I think that we're entering that, like, joked about Terminator stage of AI, you know, where it's like they actually become so smart that they realize that they don't need us. But hopefully they can decide it. It reminds me of like, you know, when we start mixing this sort of technology with like the Boston Dynamics robots, it's like those two should be as far away from each other as possible, especially now that we know with this.

Starting point is 00:02:57 And then you also bring it back to like early stages with Facebook's chat bots and how they created their own language. And yeah, it's scary stuff. But I mean, it's also exciting to see that the technology is advanced that far. So it's kind of like damned if you do, damned if you don't situation. Yeah, yeah, exactly, which is a great reminder. We're going to throw something with Boston Dynamics robots in the newsletter today. We haven't shared like a little jiff of that yet.

Starting point is 00:03:20 If you haven't seen it, it's wild. All right. Another piece, which I think we'll get into your background a little bit more, Stephen, but I think your opinion on this is, it weighs heavy. So there's new reports detailing how Google's AI search is going to could kind of change publishing as we know it. So just real quick to explain what that means. Google is starting to roll out more of an AI-first search experience.

Starting point is 00:03:49 So changing the way, you know, the traditional search. So instead of, you know, us Googling something and looking at the top 10 results on page one, you know, Google's just going to kind of answer our question for us, you know, taking the best of that information from all the top pages. But what that means is fewer clicks for publishers, publisher companies going, you know, up under and going out of business. But Stephen, what's your take on this? Because we'll get into your background later, but I'm really interested.

Starting point is 00:04:16 What's your take? Yeah, I mean, I think that just like anything, we're going to see SEO and Google and all of these kind of top tier tools that we have available change over time. I mean, it's bound to happen. And I think that as publishers fear that their entire business is going to change, like, it will. But I think that as part of it, It's really just about figuring out what you need to do to survive.

Starting point is 00:04:42 And I think that you have to remember, Google makes money based on advertising. And so they're not going to jeopardize anything that affects their revenue model because the upside of getting more advertising is always going to be favorable to them compared to trying to get one extra subscription on bar if they're even going to charge for that or what that looks like in the future. But I would say that they're not going to, they're pretty smart people over there. and they're not going to do anything that kind of makes people want to move away from their platform or stop publishing content. Yeah. And I think if anything, it is, it's just going to be interesting because I think for so long, you know, companies like specifically Google could kind of sit back, you know, and they're saying,

Starting point is 00:05:26 hey, we have 93% of all search share in the U.S. We don't need to innovate. We don't need to improve the experience much. But now this will be interesting. Now that there's, you know, more people are using chat GPT instead of, Google. You know, more people are using Microsoft Bing Chat instead of Google. So it's going to be interesting. So we actually have some chat GPT news as well. So there's been a lot of reports buzzing around the internet. So if you're on any, you know, Twitter, Reddit, so many people

Starting point is 00:05:56 saying chat GPT4 is losing its performance. So a recent report kind of featured the response from an open AI team member saying that the GPT4 API integration has not changed. So outside platforms tapping into the chat GPT4 API, but they didn't say anything about chat GPT4 that you're, you know, when you're actually into the chat, they're just saying it's always evolving. Steven, have you kind of seen any changes in performance? What do you think?

Starting point is 00:06:31 I have it. I think the only change I've seen, which I might be out of the loop on it, was the ability to kind of read the internet, or at least like put in a blog article and, you know, get a summary of it within a couple seconds now. It just says, like, I'm not able to scan the internet, all that sort of stuff, which is a bummer because that was probably one of my most used features. But I think going back to the SEO topic, you know, it's, if anybody's ever dabbled in SEO and they know what the feeling is like when Google rolls out an algorithm update, like, it's scary world out there with that happens. And so I think that people have to just be susceptible to change when it comes to AI and knowing that, you know,

Starting point is 00:07:09 even if they are modifying things, they're doing it with good intentions. They're not trying to, you know, ruin the quality of their products. They might be just be going through, you know, some sort of experimental phases, tweaking things around, seeing what works, what doesn't work. But I don't think people should view it as such a black and white on and off good versus bad thing. I think they just have to really know that a lot of those changes are going to kind of work themselves out and could potentially come back. For sure. So speaking of chat GPT, Stephen, give us a little bit kind of on your background and really just how you're using chat GPT to grow your business right now. Yeah, absolutely.

Starting point is 00:07:50 So my background is in content marketing and large scale, like affiliate blogging. You still own a content marketing company with a couple people that specialized in affiliate marketing. We owned a portfolio of about 40 websites and kind of scale that up, went through all of the fun things that have to offer there. And now since leaving the company last year, kind of focused my efforts more on LinkedIn and see the opportunity and the potential with kind of doubling the on LinkedIn right now. And so I think that over the next like 12, 24, 36 months, my kind of focus has been on building a B2B agency for LinkedIn that can pretty much teach companies how not to write bad content. I think that company pages are one of the kind of few things that have yet to evolve on LinkedIn. And nobody really knows how to create good content. And I think that the influencers and the content creators and like people like you have it figured out.

Starting point is 00:08:51 They know how to engage, you know, the community aspects and all that sort of stuff. But I mean, I've found maybe two or three company pages that can do it well. And that just comes down to social media training and kind of telling them, hey, this isn't that old stuffy corporate LinkedIn that you probably created in 2010. This is now a social media platform. Here's how to use it. And so, yeah, kind of with that in mind is kind of where I want to kind of shift my focus and building tools and resources and kind of workshops and all the stuff that can kind of. company those people to get to their goals on LinkedIn. Yeah. So speaking of, I'm sure there's plenty of people listening. And, you know, if you are listening live and not on the podcast, you know,

Starting point is 00:09:31 feel free to drop us a comment. Nayla, thank you for your comment there, just about, you know, saying there's still book lovers, just like there still will be people who, you know, want to go old school and Google things. Definitely agree with that. But Stephen, talk, talk a little bit about for those people out there that, you know, when they heard you say that about their LinkedIn page and putting out very dry content, you know, what's your hot, quick take on, you know, what companies should be doing a little bit better with specifically with their LinkedIn content? Yeah, absolutely. I think that the biggest thing comes down to engagement and the focus on building community. I think that many social media managers or people who,

Starting point is 00:10:17 leverage a company page are looking at pushing content out as their main KPI and not looking at their engagement KPI or any of the things that come around keeping your audience engaged with your content. So what I mean by that is, you know, they're looking at how many posts are going to get out per week. What's the best engaging type of content? What are the metrics around how these carry sales performed, all that sort of stuff? And they're kind of aiming for impressions and likes, all sorts of stuff. But, you know, when it comes back down to it, if people are replying on your content, just like you and I, you know, if somebody pops in and adds a comment to our post, like, we wouldn't dare just leave them hanging and not reply. And so I think that

Starting point is 00:10:56 that level of care around engaging with the people who are going to come back every single day and be your ICP or your target audience, that needs to become a priority for companies. And I think that when the focus is primarily on how do we create more content, how do we increase impressions, all this sort of stuff, which is good for advertising. Don't get me wrong, you know, in terms of growth and brand awareness. But the end of the day, people buy from those they trust and people that can come back and see that they have that genuine relationship with you. And so I think that shifting more of our focus there will probably, you know, shows some pretty

Starting point is 00:11:34 quick results. And it's not like it's rocket science to go in there and reply to somebody. It's not that hard. It just takes that time and consistency. Sure. You know, in talking about how chat GPT specifically can help in that battle, right, against just not putting content out or putting dry content out, you know, if a small business owner maybe comes up to you and says, hey, Stephen, maybe I don't have the time to do this or, you know,

Starting point is 00:12:01 hey, chat GPT can't speak for my company, how do you reply to that? How do you tell them, hey, it's worth, you know, giving this a try? Yeah, I think that most of it really comes down to editing. I think that that's kind of one of the fewer used aspects of AI right now. I don't think it's perfect yet, but that's kind of where I'm using a lot of my stuff, just because editing is one of those things that, you know, the writing, at least personally for me, it might come a little bit natural to compare to other things, but editing is like super taxing for me.

Starting point is 00:12:32 You know, I have to go in there and look at word choices. I have to go in and see how are these sentences structured? Does it make sense from the flow of their perspective, all that sort of stuff? And so one tool I've been using pretty often is called unfluffer. And it's a great tool that pretty much you can pop in any sort of copy. And it will allow you to adjust the tone and kind of like the professionalism, how many different outputs you want. And from there you can pretty much repurpose some sort of content that allows you to now

Starting point is 00:13:02 have these like really quick expedited sets of copy and paragraphs to kind of regurgitate and experiment with. And so I think that it's a matter of, you know, when people going back to your question ask, you know, how do I kind of leverage this tool appropriately? I think that it's just a matter of kind of seeing like where are your pain points, where your bottlenecks in your current content strategy. And then matching an AI tool to that specifically within chat CBT because the prompts are so powerful on. It's just a matter of like, you know, how how do you word your prompts in order to get the results you want? It's kind of like, you know, when an artist looks at a canvas, you know, that canvas can become anything. It's just a matter of like, how do you use that paint and the brushes and all the tools that you have at your disposal appropriately and in the correct combination is how I look at it.

Starting point is 00:13:50 Yeah, exactly. And just as a reminder, so the tool that Stephen was talking about there on Fluffer will definitely put that in the newsletter. And I know, Nela, you had another question about, you know, any resources. So in our in our newsletter, we'll recap everything that. that Stephen and I are talking about here, as well as some other great resources. Blair, thank you for your comment about this being a great convoy. Meyer engagement is something that you should give priority.

Starting point is 00:14:15 Absolutely. If you do have any other questions for Stephen, please go ahead and pop them in the chat. I did want to follow up on one thing, Stephen, that you mentioned. Kind of a use case that I think people aren't really using with chat GPT is to improve their writing. I think, you know, people always think of it, kind of like a search engine, right? You have to ask a question or ask for something and get something out.

Starting point is 00:14:41 But something that people don't do often enough, I think, is to put their copy in. Maybe they wrote it and they're not great at copy and saying, hey, make this more engaging for this audience type or putting it in and saying, hey, cut this down and make it more succinct for this audience type. Do you have any tips for businesses or just individuals on specific ways like that? They can actually use chat GPT to get better and more engaging copy. Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience.

Starting point is 00:15:25 Meet Firefly AI Assistant now live in the Adobe Firefly app, the all-in-one creative AI studio. Powered by Adobe's Creative Agent, Firefly AI Assistant, lets you start with your vision, just describe what you want, and shape the outcome as it takes form with the assistant. The assistant orchestrates multi-step workflows, drawing on 60-plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks, like batch

Starting point is 00:16:03 editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at firefly.adobie.com. Yeah, I think that a lot of it is really going to come down to experimenting with your prompts and kind of finding one that works for you. And so like something I found that works well is to try to ask chatypt to assume the role of different kind of expertise, all this sort of stuff.

Starting point is 00:16:45 And so I think that, you know, when I go into it, I say assume the role of a LinkedIn social media manager with 10 years experience who is building an agency and working on a client onboarding questionnaire. And so the more specific you get, I think that I just saw Gary V had a video like this where he did a, you know, he spoke to. someone who translated this in a chat TV, but it was like this paragraph, almost like a two paragraph prompt. And I think that people are with the instant need for gratification across all various aspects of life, they're looking for that prompt that can say, you know, make this sound better. Pretty much like what Blair just said. But when you look, break it, sorry Blair, but when you, when it comes down to it, you know, the chat chat TV is only going to be as good as you tell it to be, you know, it's, it's a robot. So more information is always going to be better, more details,

Starting point is 00:17:36 and kind of like narrowing down on what your input will be is what help put you get. So I think going back to the question like how people can do this, you know, start tracking your prompts, start tweaking little phrases, start, you know, doing these little things and over time, just like anything, it's going to be really refined and kind of become, you know, a lot stronger than it was the first round. Yeah. You know, Stephen brings up a great point. It is about proper prompting, but also priming chat GPT beforehand. We actually had a whole episode on this. We'll link it because I don't want to get into.

Starting point is 00:18:14 It's episode 24 if you go to Your EverydayAI.com where we talk about this process. But, you know, Stephen, maybe let's quickly talk about some use cases, maybe specifically for businesses that maybe they don't think of that they can use chat GPT for. I think early on when it was first released in late November, so it's been out for six months now, people just thought it's like, okay, this is going to help me get from zero to 10 or zero to five in content writing. Maybe what's some use cases outside of just content writing that you think maybe businesses should pay attention to? Yeah, I think that it's going to be actually the opposite, you know, going from zero to 10 is kind of what everyone hopes for because it does all of the work. And I think that primarily what I've been using for is going from zero to one. And so with the idea of building that agency, you know, a lot of the kind of mundane routine

Starting point is 00:19:09 PDFs or SOPs, whatever you want to call them, are very easy to knock out with Chad GPD. So I'm looking at it for new client questionnaires, onboarding materials, frameworks, all the things that allow us to quickly gather resources and, you know, have this stockpile or library of assets. on hand and kind of develop those frameworks over time is really going to expedite the process and kind of, you know, obviously they're not going to be perfect and we wouldn't dare use them as they are out at the gate from chat GPT with clients in the future. But just getting, you know, two pages of copy written in 20 seconds is going to save so much time. And it's probably going to be a thousand times better than where I would even look at a blank document. And I think that the other

Starting point is 00:19:54 extra benefit there is that, you know, I'm not feeling an extra guilty if I'm looking at someone's copy and trying to translate it and learn it and all this sort of stuff because I can kind of let the robot who's a thousand times smarter than me take it around with it and then I can add my own personality to it. I can rebrand it and kind of make sure that it fits our goals but a lot of the heavy lifting is done. Yeah. I want to pull out something that you said there. I say this too and I think people aren't giving just whether it's the GPT technology or AI enough credit. There's there's people that are too proud and they're saying, hey, this isn't smart, you know, chat GPT or this AI doesn't,

Starting point is 00:20:34 you know, get great output. I want, if you're listening to this, whether live or on the podcast, Stephen ran a successful content agency dealing with hundreds, I'm sure, of pieces of content, great content written by humans a month. And he just said, these bots are smarter than me. You know, as a former journalist, I agree. I've written probably a million words, in my life that have been published. And I know chat GPT can write better than me, right? So sorry, I just had to call that out because I think it's an important,

Starting point is 00:21:09 an important piece to bring up. One other thing that I kind of, I always say last question, Stephen. We'll see where this goes. There's always people in our lives, right? So if you are like myself and you are, obviously encouraging people to use chat GPT, there's always people that are like, oh, I'm not a writer, right?

Starting point is 00:21:32 What's maybe one kind of practical piece of advice that you can give people who maybe are on the fence and they're like, yeah, I'm not creating content, you know, I'm not publishing anything on the internet. What's kind of your case to them to say, hey, this can still help you build your business or build your career? Yeah, I think people who are in that mindset probably just, don't have enough information to decide whether it is actually worth it or not. I think that like anything, change is scary and changes hard to kind of embrace.

Starting point is 00:22:09 And so I think that as all of this technology changes and we start to see how powerful things become, I mean, you know, when we were kind of way, you know, pre-lobby in the show, we were even talking about how old school seems like, you know, it was two years ago and really it was probably six weeks ago, how fast AI is changing. And I think that people are going to be left in the dust if they don't at least start experimenting with it and just to see what it has to offer. And so I think they're going back to kind of the idea of, you know, how do we use this properly? It's it just comes down to practice and seeing what works when it doesn't work. But if it doesn't work the first time, you can't just say, oh, this is a piece of trash.

Starting point is 00:22:46 You know, it's not going to work for me. And I think that just like anything, it's only going to be as successful as the amount of time that you're willing to commit to master that tool because that's what it is. It's a tool. It's not a perfect, you know, script. It doesn't know how to do all the things you probably want to do immediately. But with practice and, you know, care and time, it can create some pretty amazing stuff. Yeah. I lied.

Starting point is 00:23:11 I said last question. But Naila had a great one here. So I, you know, speaking of using chat GPT old school versus new school. So she's asking if the, I think this is the AIPRM, Chrome extension is good. or if we should use chat GPT without it. So I'll kind of share my screen here. Steven, what's your thoughts? Using all these Chrome extensions that can expand

Starting point is 00:23:37 the capabilities of chat GPT or just using it kind of out of the box? I mean, I'm all for it. If there's a plugin or an extension that makes something that's good, great, then it's like, why wouldn't I use it? I think that especially with how quickly things are developing and changing, there's always going to be this. new plugin and all that sort of stuff. And I think that, you know, going back to anything, you know, if we even take a step back

Starting point is 00:24:03 and look at Google, you know, right out of the box before it had all these crazy Chrome extensions, look at Gramerly. I think that we start to see these technology changes. It's like I wouldn't imagine my life now without Gramerly, but if you're looking at the difference between Google and people not even knowing that that was going to exist and be an extension of their life, I think we're going to see the same thing with AI and ChatTBT and all these extra Chrome extensions and plugins. They're just going to be this natural extension of our workflow when we look back on it

Starting point is 00:24:31 in five years or 10 years or whatever it looks like then. Yeah, that's that's a great, great question and such a good mind shift on how to look at chat. GBT, I love it. Well, we made it to the end. We thank you all for bringing these fantastic questions. As a reminder, please go to your everyday AI.com. We're going to link some other things that Stevens

Starting point is 00:24:55 been referencing so you can find all those. Also, like I said, check out episode 24. I think that's a great compliment to some of the things that Stephen was asking, Stephen was talking about here. So, Stephen, 530 a.m. Seattle time. I love it. Thank you. Thank you so much for joining us on the show. Absolutely. Thanks, Jordan. Have a great time. All right. And just as a reminder, like I said, please go to your everyday AI.com. If you want to hear more about some of the things that Stephen was talking about, we'll have in our newsletter. So sign up. And if you're watching, watching this live as a reminder, you don't have to wake up at 5.30 a.m. like Stephen did, you can check us out on the podcast, Spotify, Apple, all that stuff. So we won't see you

Starting point is 00:25:35 tomorrow, but we will see you Monday and every other weekday with Everyday AI. Thank you. Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premier Express and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at firefly.adobie.com.

Starting point is 00:26:18 And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit Your EverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.

Everyday AI Podcast – An AI and ChatGPT Podcast - EP 29: Using ChatGPT to Build Your Business Base

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