Everyday AI Podcast – An AI and ChatGPT Podcast - EP 367: How AI Can Make Generalists as Valuable as Specialists

Episode Date: September 26, 2024

Is the age of the specialist over? Maybe. Maybe not. Forget everything you thought you knew about expertise. Ian Beacraft, CEO of Signal and Cipher, says AI is flipping the script—putting generalist...s on par with specialists. We discuss how this shift is about to shake up the workforce.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Ian questions on AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Specialist vs. Generalist2. Mid-Career Paradigm Shift3. Career Adaptation and Learning4. AI and Manual Knowledge WorkTimestamps:02:05 Daily AI news06:00 About Ian and Signal and Cipher08:46 Scarce expertise creates bottlenecks, impacting generalists and specialists.12:57 Machines enhance humans, especially like in chess.16:26 Specialists refine data enhancing team productivity together.17:54 Future involves multimodel systems with adaptive orchestration.22:40 Smaller, skilled teams outperform traditional larger departments.25:08 Automate specialists' tasks to focus higher-level work.27:33 Future impacts of AI on specialist workloads30:42 Find passion for meaningful, persistent tool use.Keywords:Expertise Bottleneck, Specialist vs. Generalist, Mid-Career Paradigm Shift, Adaptation and Learning, AI and Large Language Models, Manual Knowledge Work, Symbiotic Relationship, Introduction by Host Jordan Wilson, WorkLab by Microsoft, AI News Recap, Meta's Launch of Llama 3.2, OpenAI's Leadership Shakeup, Guest Ian Beacraft, CEO of Signal and Cipher, Live Audience Interaction, Encoding Knowledge, Specialists Spending Time, Value Creation and Generalists, Future Work Scenarios, Fragmentation of Business Models, Process Optimization, Adoption of AI Tools, Final Advice, Transition from Specialists to Empowered Generalists, Future of Specialist Roles, Change Management and AI Implementation, Paradigm Shift in Work Structures, Implications for Team Composition, Adapting Skills for the Future, Sponsorship Acknowledgment, Microsoft WorkLab Podcast.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

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Starting point is 00:00:00 This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. We've been taught our whole lives and trained and rewarded to be good at one thing, right?
Starting point is 00:00:54 To be a specialist, to own your domain, to find that niche and really dig down. But is that how we should be approaching it now with generative AI? Should we be trying to be the most specialized specialist ever? or with generative AI, should we be looking at maybe being a generalist? And is maybe being a generalist just as valuable as being a specialist now? Well, things are changing. And we're going to be talking about that today and more on Everyday AI. What's going on, y'all?
Starting point is 00:01:28 My name's Jordan Wilson. I'm the host of Everyday AI. And this thing is for you. It's a daily live stream podcast and free daily news that are helping us all learn and leverage generative AI to grow our companies and to grow our careers. So speaking of grow our companies and growing our companies. and growing our careers. Another way you can do that is with WorkLab from Microsoft.
Starting point is 00:01:47 So why should you listen to the WorkLab podcast from Microsoft? Because it's made for leaders who know they must adapt to stay ahead. WorkLab is the place to find real world lessons and actionable insights to prepare for the next phase of AI at work. So that's W-O-R-K-L-A-B, No Spaces, Available wherever you get your podcasts. Yeah, so make sure thank you to our sponsor. at Microsoft, a new episode just dropped. So make sure to go check that out.
Starting point is 00:02:14 And make sure to go check out our website, Your EverydayAI.com. We're gonna be recapping today's conversation and a lot more. So make sure you go check out our website. All right, before we get into today's conversation, right? Because I think this whole, you know, AI making a generalist as valuable as specialists.
Starting point is 00:02:32 It's a conversation that I really am excited for. But before we do, the world of AI news has been crazy, y'all. So let's just quickly recap. So first, in AI news. Meta has launched Lama 3.2, its first multimodal large language model. So meta has unveiled Lama 3.2, a significant advancement in large language models. So it does feature different varieties. So they have 11 billion parameter and 90 billion parameter, and those are the multi-model variations,
Starting point is 00:03:02 as well as they announced two new edge or on-device kind of models, the 1 billion and 3 billion parameter kind of versions as well. So the model supports a 128K token context length, allowing users to input more extensive text. Also, Meta's CEO, Mark Zuckerberg, emphasized the important of open source technology in AI, stating it is becoming the industry standard, aka the Linux of AI.
Starting point is 00:03:31 And yeah, I know there's a lot of heated discussion on, hey, Islam actually open source. Is it open weight? I'll let you guys debate that. Zuckerberg claimed that meta-a-I is on track to become the most used AI-assisted globally, indicating a shift in how users might prefer to engage with technology. Meta also released an updated headset with its MetaQuest 3S, as well as augmented reality glasses called Orion.
Starting point is 00:03:58 All right, Open AI. Yeah, y'all, the last 48 hours have been crazy. So Open AI is facing a leadership shakeup as CTO Mira Miramorati, and other key figures departed yesterday. Yeah, all at the same time. So Open AI is undergoing some significant leadership changes with three prominent executive stepping down, raising questions about the company's future direction.
Starting point is 00:04:23 This news comes just ahead of the company's annual Deb Day conference in San Francisco, making it particularly noteworthy. So Mir Marotti is OpenAI's chief technology officer, announced her departure after six and a half years, emphasizing a desire to create a space for personal exploration. So alongside Marotti, Bob McGrew, the chief research officer, and Barrett Zoff, the VP of Post Training, also are leaving the company. So CEO Sam Altman acknowledged the abrupt nature of these departures, but emphasize that
Starting point is 00:04:55 leadership changes are common in rapidly growing companies. So speaking of rapidly growing, open AI is changing in a big way. So according to an exclusive report from Reuters, OpenAI is planning to restructure from a nonprofit company to a for-profit benefit corp. So Open AI is making even more headlines, gosh, in the last 48 hours, as it gears up to transform its core business into a for-profit benefit corporation, a move intended to attract more investors after its governance structure. So this shift is significant as it marks a huge departure from the non-profit. nonprofit control that has defined the company since its inception. So the restructuring will allow Open AI to operate without the oversight of its nonprofit board, which has obviously raised concerns about governance and AI and safety among critics. So CEO Sam Altman is set to receive
Starting point is 00:05:51 equity in the for-profit entity for the first time, a decision that could potentially increase his wealth significantly as the company's valuation is projected to reach 150 billion. So Sam Altman will reportedly have a 7% equity stake about $11 billion right now. And the existing nonprofit will still hold a minority stake in the new for-profit company, ensuring some level of continuity in its mission to create beneficial AI. It's wild. And, you know, there's SORA news. There's so much.
Starting point is 00:06:25 We can't even get to it all. So make sure you go check out the newsletter for that. But I'm excited for today's conversation. And this kind of this change in the workplace about how now AI can make. generalists just as valuable as specialists. So enough of me blabbing on. I'm excited for today's guests. So please help me welcome to the show, Ian Bcraft, the CEO of Signal and Cypher. Ian, thank you so much for joining the Everyday AI show. George is great to be with you. Thanks for having me on the show. Ah, this is an exciting one, y'all. So hey, good morning also to our live stream audience.
Starting point is 00:06:57 Kurt, Chris, Cecilia Harvey. Too many to name. Michael. Thanks for joining us. If you have any questions for Ian, make sure to get them in now. But let's start. Ian, tell us a little bit about Signal and Cipher and what it is y'all do. Absolutely. So we're a change management firm, specializing and working with creative services industries,
Starting point is 00:07:12 so advertising, marketing, and innovation. We kind of started actually as an agency ourselves. And we realized that the way that we were going about our work are really leaning into AI and re-engineering the process around how we typically did our work when we worked at agencies and worked in marketing departments was actually more valuable than the product we were putting out as an agency. So we made the pivot.
Starting point is 00:07:34 We were already doing work that was considered impossible by other agencies and said, this is something of value that we can teach to these different groups, the market departments agencies, innovation teams about where this is going, what's happening with this technology, how does it actually tangibly change both the output and the process, but also the work that the people in your teams are doing. And I do want to, you know, later in today's show, you know, I want to double down on this change management piece because I think it's. It's huge.
Starting point is 00:08:03 But I want to get to kind of how I started off the top of the show. So I think that for many, many decades, right, we've all kind of been trained or we've learned to be very, very good at one specific thing. Is that not how the world is going to work in the future? Is the business world going to maybe devalue specialists a little bit and maybe value generalists a little bit more? Well, it's certainly changing. And one of the things that AI does, essentially it attracts the years of disqualts the years of
Starting point is 00:08:32 discipline, expertise, and exposure needed to perform proficiently at something. Now, notice, I didn't say at an elite level. So I'm not walking in and replacing the best in the game or the people at the top of the department, but I am starting to even the playing field. And oftentimes, especially in smaller teams and startups and even sometimes in enterprise, good enough is good enough. And being able to expand skill sets into spaces, people didn't have the ability to operate before helps create progress within a team. And that's one of the things that's shifting this dynamic
Starting point is 00:09:05 between experts and specialists. And the typical debate now is, well, I know more about this thing and you can't replace that skill and that's necessary. And there's truth to that. But at the same time, one of the challenges people are looking at is when we're waiting on expertise and expertise is the bottleneck, then we get into spaces of alignment and approval and waiting on those types of things before work can progress. So it's not about the speed or skill or the input of an individual person or team. It's about all those other artifacts of corporate life
Starting point is 00:09:35 that come from having to wait on scarce resources and on talent to make progress. And we talk about specialist versus generalists. We can get into it, but there's this symbiotic, you know, circular ecosystem that's built off the two of them that also makes specialists capable of being more generalist in nature as well. So it doesn't actually set up,
Starting point is 00:09:56 this dichotomy of one versus the other, they actually need each other. But what it does is it does elevate the generalist so they are on the same playing field. Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI Assistant, now live in the Adobe Firefly app, the all-in-one creative AI studio. Powered by Adobe's creative agent, Firefly AI Assistant lets you start with your vision, just describe what you want and shape the outcome as it takes form with the assistant. The assistant orchestrates multi-step workflows, drawing on 60 plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premiere, Lightroom Express, and
Starting point is 00:10:47 more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at firefly.adopi.com.
Starting point is 00:11:19 So many great points there, Ian. One thing, though, that I keep thinking about is in my head when I'm saying, oh, this is going to be a great podcast for young people to listen. into. But it's not even necessarily that because, you know, the buzzword over the last 18 months has been upskilling and reskilling and, you know, skill sharing, right, and all these crazy skill words. So should people even mid-career, right, maybe they've made themselves, they've made their career off being a specialist, off being, you know, a leader in their domain and having that very niche expertise. Should they be looking at kind of generalizing their skill set, maybe?
Starting point is 00:12:05 Well, the first thing I want to go back to is actually a statement of mid-career because I think that term doesn't exist anymore. We are in a paradigm shift where you're going to have to constantly regenerate your own perspective on work and your skill set. And for many, that sounds exhausting. For some, that sounds exciting. But either way, it's kind of a statement of what is at the moment. So we're in this space where I do actually believe that everyone's going to have to learn how to learn a little differently. we're in a space where we're unlearning 25 years of digital behaviors that took us a lot of time and millions of repetitions. So a switch doesn't happen just like that.
Starting point is 00:12:42 It's not that easy. But I do believe that becoming more generalist is something that's going to be important for everybody. And I'm not saying that expertise goes away or that you should say, ah, your expertise is worthless now. It's actually not. You can be partly important. But by developing a more generalist skill set, you have the ability to understand how your expertise affects more. roles, functions, and outputs. And that actually gives you a higher landscape or survey of the landscape of which you're going to impact. And that makes you even more valuable.
Starting point is 00:13:12 So I'm going to put the devil's advocate hat on here. Ian, so, you know, for maybe those that are in the camp of, hey, it is still worthwhile, right, to invest in being a specialist and invest in, you know, having that domain knowledge. Well, what about those that say, well, hey, guess what? A large language model knows every single thing that a specialist knows and probably a whole lot more, right? The human brain, even those who are specialist leaders in their field, can only know so much and retain so much information. How do you kind of square that one away when, yes, large language models, they're getting more powerful. They know essentially everything, right? Versus, hey, that the smartest human in the room. How do you square that one away? Yeah, it's, if you take
Starting point is 00:14:01 look at it pound for pound, the amount of actual information that is accessible to the large language model, there's no way any human can compete with that. That's not really what's a argument right now, but we have examples of how this worked in the past. Let's take a look at chess. You know, Gary Kasparov, who's world famous for having been beaten by Deep Blue back in the early 90s, he actually runs the chess league of sense for our chess players of both person and machine. these are the quintessential definitions of the greatest experts in the world on a subject saying that the game is going to be more interesting and more nuanced if we're playing together not us versus them it's not we're all replaced we're all going you know i'm out um that the game is
Starting point is 00:14:45 done it's you know what this is this is a new way a new paradigm of thinking about person plus machine and i don't think it has to be in either war i think a lot of people are opting into this false dichotomy of it has to be one of the other. And it really doesn't because we're going to get to a point where right now we're at a blip in time that is kind of the beginning of the rest of the history of the earth and it's going to continue to move exponentially. This will look so quaint in even five years. So I think that there's this still struggle. And I even find myself going through this a lot. When we think about manual knowledge work. right. And that's something as a specialist, right? Specialists have hung their hat on that for many
Starting point is 00:15:33 decades, right? Being able to sit down and to analyze information to distill, you know, and synthesize important pieces out of that information and then to create something new out of it. What should those specialists be doing now that large language models can do that maybe way better and way faster? Should they still be specialists be handing over some of these important tasks to AI and trying to find this augmented relationship? Or is there still value in kind of being that old school, you know, oh, hey, I'm going to do this without a large language model. Yeah, I think this value of both. I think everyone needs to be engaging with the tools because it's kind of like saying, I'm going to stick with my leather notebook. You kids can go play with your
Starting point is 00:16:17 computers. And then 40 years later, what happens? But I don't think that we're devaluing the expertise of specialists. We actually need specialists to help create and monitor what's happening with these models as we're doing more specialized work because the models aren't perfect. You see garbage in, garbage out. You don't know how to problem fall. You're not going to get good outputs. It's also a very jagged frontier as far as what models are good at. So it might do something very, very well. And then you take this thing that is analogous, almost exactly the same as that previous task. And the model just completely falls apart and can't do that. An expert, can find those nuances far faster and more effectively than somebody who doesn't have expertise
Starting point is 00:16:59 in a specific space or output. So I think that there's a number of places that expertise still has extraordinary value. The others, especially internally at organizations, as we're trying to build internalize and encoded expertise that's built on the knowledge inside your organization, that expertise is even more important so that when you get an output, you're not having a generalist without a lot of depth knowledge there saying, yeah, that looks good to me, check it. That's what training on, whereas a specialist might say, hey, hey, there's something you're not seeing here in this data. Let me explain why this is not the right output, why this doesn't work. So all of a sudden, you're not training on bad data. You're not infusing the culture in your organization on faulty data.
Starting point is 00:17:41 And that's where that symbiotic relationship comes in between specialists and generalists, because the specialist can help refine what's actually happening with the models, the outputs, the inputs, how we use them in a way that really gets to the core of the value. we're putting out as a team or an organization. And then the generalist, as that gets better and better, their skill set starts to expand. The amount of friction between them and a final output starts to drop. And the whole group as a team starts to become more productive where they're not waiting on those resources and the barriers to getting it done start the fall.
Starting point is 00:18:14 So I've had this thought called, you know, first party company data, right, where I think in the future, specialists are going to be working internally and in grabbing all of this specific domain expertise and their company rounding it up and then making sure the models are correct in kind of absorbing that knowledge. Is that an actual future we might see where specialists are maybe just spending the majority of their time making sure that the data that the rest of the quote unquote generalists are working with is highly domain specific and accurate? Is that a future with that? A future with that we might actually see? I could easily see that, especially as like a transition type of role, too, because eventually
Starting point is 00:18:58 that is something that models will be able to effectively impact as well, especially as we're starting to see this relationship between multi-modal outputs, not just multimodal, but like using models as antagonists to each other, models that are checkers and governors of other models and supervisors. A lot of the conversation right now is about single model outputs, inputs and outputs from things like chat CBT and co-pilot. But where we're going and everyone's starting to talk about all the multi-agentic, agentic's great, but what about multi-model agentic and orchestration across all these
Starting point is 00:19:32 different types of things? We're leaning into a space where we're building on top of models that already evolved at a fast pace. And if you build your foundation on top of that, you have to be ready to shift at a moment's notice. All right. Let's shift right now to moments notice real quick, just to shout out our partners here on the show Microsoft WorkLab. So real quick, the WorkLab podcast from Microsoft is made for leaders who want to understand how work is changing. Effective leaders adapt. They stay ahead
Starting point is 00:20:03 of trends. They embrace any edge they can get. They also know that AI-powered organizations will be better at spotting opportunities, creating new products and business models, and maximizing value. So for real world lessons and actionable insights to help you stay ahead, check out the WorkLab podcast. That's W-O-R-K-L-A-B, no spaces available wherever you get your podcasts. All right. So thank you again to Microsoft for sponsoring our show. So, Ian, I do want to now get back to one of these points that we talked about initially was change management, right? How important is that right now? My hot take has always been, you know, proper AI implementation isn't a technical project. It's a change management project. Can you speak a little bit about
Starting point is 00:20:49 how important change management is for successful workplaces. A thousand percent. I mean, you just spoke into the value we saw and change management for ourselves. And unfortunately, the way people look at AI right now is we just sprinkle a little magic AI pixie dust on something. All of a sudden, you've got an AI strategy. We tend to chase shiny objects that way. But change is a matter of people challenges, process challenges, and strategy.
Starting point is 00:21:18 And it's not just about technology. Technology usually comes last. Technology enables that change to happen. You have to observe what technology is changing and then go change the other structures that are impacted by that. And that starts with your people. That starts with the process within your organization. It starts with how you actually reshape both the outputs and the processes to get that value you create as an organization. And then say, go to your people and say, have, we need to change the way we're operating.
Starting point is 00:21:43 This impacts your roles. This impacts your outputs and the tools you're going to be using. so we need to bring you along for the ride and say, we're going to do this together. Otherwise, you get a top-down perspective of, hey, we're changing everything. You just need to adapt. And that's what people are used to in terms of digital transformation initiatives. We're going to implement an ERP or we're going to implement some sort of new transformation initiative. And when we're done, you all just have to adapt, figure it out.
Starting point is 00:22:09 We'll train you on it, but you're going to be working for the system, not the other way around. And that's one of the things I think is really unique about this. paradigm is we can actually flip that on its head and say, yes, technology is revolutionary. It's amazing. You do so many things, but it should be in service of what we do as human beings, not the other way around. And I don't think it has to be that dystopian narrative of, you know, AI taking over all of our work and we no longer have an identity. Yeah. And Ian, you know, I'm curious, how does this kind of shifting paradigm of the specialist, generalist relationship. How does this change the makeup of teams? Yeah, it's definitely going to change
Starting point is 00:22:53 the makeup of teams because if you have one person who can do a lot more than they typically could, because if you take a look at the structure of an organization, everyone has a title and a level which helps you matrix the organization and navigate it effectively. That's essentially a structure that's 150 years old. The org chart came out thinking like 1858 for a train line. And not has changed since. The theory and management style that we use still echoes the work of Frederick Winslow-Taylor from the 1800s. And what we've seen is everything else about it has changed, but the structures that we exist within have not. So the relationship between work has changed, the expectations of work have changed, the outputs of work have changed, but the structures of work
Starting point is 00:23:38 have not really kept pace. And I think that the new relationship between work, between specialists in generalness, it's going to be one of those things that pushes this forward and says now there's actually more power with the teams than there used to be before. So you'll have these smaller teams that can achieve a lot more with a broader set of skills. So one person might be able to do the work of, you know, three, four, five, or even a team based on those skills sets that are previously necessary or those scarce resources. A group of people, two or three, you can do the work of an entire department. And then as you start to kind of build out, you're seeing these groups of people have even more and more massive impact.
Starting point is 00:24:14 Now, some people might be hearing that say, well, don't I just downsize and have like maybe 20% of the staff do the same thing? Well, the argument I would make to that is we actually have reference to this. We go back to the first industrial revolution. We talk about how we looked at the construction industry. We actually replaced physical labor with mechanical labor. And a lot of the people who were shoveling dirt to make way for foundations look at these steam shovels and said, okay, you have the strength of 10,000 men in that.
Starting point is 00:24:42 machine. My career is over. And if that's all you looked at, then that's a straight line between the conclusions. We're looking at AI the exact same way. And I think we can all tell that the construction industry didn't just create all the stuff that were already on contractors, say, we're done. We built everything. There's no more work to be had. We continued to innovate. We looked at how things were changing. We built new infrastructure and economies around that as a result. And that's how things have become what they are. So I think we're kind of at that inflection point right now, where a lot's going to change very quickly. But the specialist and generalist relationship, I think, is going to be one of the first paradigms people encounter
Starting point is 00:25:21 themselves that gives them a taste of where that's going. I think, Ian, you said something that's very pivotal to focus on there, you know, about specialists and maybe everyone saying, well, where can my skills be valued? How should we even be looking at that? That's something that I even, And, you know, think about myself all the time is where can my current skills be valued in the future? And how can we all be building, you know, maybe more future proof skills when skills and knowledge are seemingly starting to become kind of commoditized? So how can we be looking toward the near future and where we should be spending our time to be skill building? Absolutely. So it's actually kind of counterintuitive.
Starting point is 00:26:11 And it's about giving your skills away to those who don't have them. And what I say by this is there's a way that you can, we'll call it encoding knowledge. So taking the knowledge of a specialist and using that knowledge to advance the ability to automate some of the work around that knowledge. So many people with specialists are spending probably 70% or 60% of their time doing things that are lower level work, that are administrative, that aren't the highest use of their time. I'm sure they'd love to be using their intellectual horsepower on something that is more fulfilling, satisfying. at a higher level of transformation. And focus on taking that bottom 70% of work and encoding it in a way, using it to build models around it,
Starting point is 00:26:49 to build automations around it, and then give that to your team, whether that could be in the form of GPTs or even agents or multi-agent workflows, there's a whole bunch of ways to do that. But what that does is then that says, hey, you know that thing you come to me for? And I spend like 70% of my time doing it over and over and over again.
Starting point is 00:27:06 I can actually help or with the help of another specialist in the area of automation, start to automate some of these things and distribute that knowledge across my team. And we see that happening all over the place. And what that does is it gives rise to more effective generalists who are able to do those things that would usually have to go to somebody else to get done. And it's a lot of people, like, but then I'm losing my value. Like the thing that keeps me employed is this. And yes and no.
Starting point is 00:27:32 I liken it to one of the changes in the content world where we had all these people who began thought leaders by giving away things for free. You know, you take a look at Gary V. He's one of the biggest people who talk about this, like just give, give, give, give, give, give, give, give, give, give, give, give with no, you know, element of return. And of corporate, you have to get a return. But by doing that, you become the go-to resource for this kind of stuff and you're helping elevate other people. These worth hundreds of millions, I've got a billion at this point in time. By giving things away free, everyone else told, don't do that. That's your value.
Starting point is 00:28:06 We're in a similar place when it comes to AI, where if you can create value for us, other people in your organization, you actually become indispensable because you're helping raise the floor for the other generalists in your organization. And that's that symbiotic flywheel I was talking about by taking your expertise and coding it or putting it into the models and the workflows so it can be distributed across your organization. And all of a sudden, everybody else elevates their game and you elevate your importance. That's an interesting one. But I do want to dive in a little bit deeper on one of those points that you just made there, this concept of, you know, hey, a specialist, you know, maybe spends 70%
Starting point is 00:28:46 of their time, right, doing this lower level work, doing this what we call, you know, manual knowledge work or work that in theory, a large language model could either do better or faster or a combination of the two, right? So then what does that mean for the future of that 70% of the time? Let's even say it's 50% of the time, right? Give benefit of the doubt or say we got to spend, you know, 20% of the time overseeing, you know, agentic workflows that are now doing that more mundane work. What does that mean then for specialists who are, you know, able to, you know, offload, let's just say, some of their more mundane work?
Starting point is 00:29:22 Do we just have 50% more time to sit around and think creatively and strategically? And, you know, do we go to a three to four day work week? Do we just, you know, force all companies now have to find 50% more business to, to compensate for this kind of time. How does that piece get worked out? Yeah, I think it honestly, it could be all of the above. I think the beautiful thing about where we're headed is the answers don't have to be so monolithic. It doesn't have to be one or the other.
Starting point is 00:29:48 And I think what we're going to see is this massive fragmentation of different paths that companies take. We'll see new business models. We'll see new operating levels. We'll see new stream and team structures. We'll see new forms of value. We'll see new ways of working. And what's beautiful about this is the volume and the tool sets allow us to experiment with these things. with these things rapidly and get the data back say this is working, this is not.
Starting point is 00:30:12 Let's explore the frontier using these tools and get that information back on what's going to work more won't. But I don't think that there's any one answer. I think that there will be some companies say, hey, it's a four-day work week from here and out. I would love to get to that point. Others are going to say, you know what? We're going for the gold.
Starting point is 00:30:27 It's now we're leaning it even harder. We're going to work. We're going to produce more. I think more will probably go that route, especially in the beginning. But there are going to be others to say, hey, let's explore entirely. new business models. Let's work into adjacent spaces that we didn't have any business being in before, but as an organization, we can also be a generalist. We can start to expand to the edges where there's, you know, uncaptured opportunity right there for the table where someone else's process is your
Starting point is 00:30:52 opportunity. And that's one of the other things that comes with this dynamic is, you know, Jeff Bezos is famous for saying, your margin is my opportunity. Well, when it comes to a type of organizations, it's about your process is my opportunity. And if your process is person, it's hard to do it, it's long and complex. That's an opportunity for someone else to come and disrupt that. And oftentimes it's a specialist that are going to identify those opportunities for that disruption. So many important takeaways from today's conversation, Ian. But as we wrap up today's show and we've covered a lot, maybe what is the one most important piece of advice that you can give to business leaders out there that are thinking through this transition.
Starting point is 00:31:36 of AI being able to make generalists, maybe just as valuable as specialists. What's that one biggest takeaway? Yeah, I would say find something that you're really passionate about that's going to force you to use the tools in a different way. And if you find something that's meaningful, you're going to continue working through all of the challenges and all the things that break and don't work and don't work the way you're supposed to. And the nuance you'll understand about how these tools are developing and growing and the
Starting point is 00:32:01 direction they're going in is going to be invaluable. That's one of the biggest challenges for adoption. of these tool sets is people don't have something that's meaningful to work towards. So the second they get to any friction or any stopping point to say, it doesn't work they want it to, I'm done. And adoption starts to plummet within your organizations. So do that for yourself, but also try and find and help people in your organization, find those things that are passionate about, whether it's personal or professional.
Starting point is 00:32:26 And you'll see adoption start to rise. You'll see people start to push through those challenges of where the models and the interfaces aren't really great yet to get to some sort of solution. and then all of a sudden that internal knowledge of how this stuff is evolving becomes so, so much more robust. Ian, so many great points that you bring up that I think are really going to help us think of our time at work, what it means to be a great employee, what it means to work on meaningful work. I think today's discussion was an extremely important one. So thank you so much for your time and for joining the Everyday AI show.
Starting point is 00:33:05 appreciate it. Jordan, it was awesome to be here. Thanks again. All right. Hey, there was a lot in today's episode, y'all. I appreciate you guys tuning in. And I'd also appreciate it. If you haven't already, please go to your everyday AI.com. Sign up for the free daily newsletter.
Starting point is 00:33:20 Yeah, there was more news than we can even get to. And Ian just dropped so many valuable insights as we kind of mola over this transition from, you know, specialist to generalists. It's an ongoing process. So make sure you go check that out. out and make sure you check us out tomorrow and every day for more everyday AI. Thanks y'all. Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating
Starting point is 00:33:55 multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution, stand control with the ability to step in and refine at any time. See it today at firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going.
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