Everyday AI Podcast – An AI and ChatGPT Podcast - EP 380: Adobe Max AI Announcements - What’s new and will it matter?

Episode Date: October 15, 2024

Did Adobe just cement its name with the AI giants? Or, are there announcements at Adobe Max too little, too late? We'll break down what's new and dish what you need to know. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions on Adobe AIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTopics Covered in This Episode:1. Adobe AI Announcement Recap2. Adobe Firefly Video Model3. Photoshop AI Updates4. Firefly Model vs Sora5. Future of AI and CreativesTimestamps:02:30 Daily AI news06:50 Adobe Max AI recap08:36 Adobe Firefly AI video currently free, surcharge soon.13:03 Adobe Firefly legitimizes AI video in production.14:01 Generative extend feature enhances video editing gaps.18:00 Google leads in smartphone photo-editing features.22:18 Extend videos in Premiere Pro with AI.24:53 Visual gap dilemma in video editing projects.28:22 Video editing techniques manipulate clip duration creatively.32:20 Adobe's models use in-house content training only.36:12 Adobe prefers transparent AI training over data scraping.38:50 Initial AI creatives resisted due to perceived threat.42:12 AI blurs lines between real, fake video content.44:39 Subscribe, rate, newsletter for daily AI updates.Keywords:AI Video Extension Feature, Adobe, Impact on Entertainment, AI Training Approach, Training Data Concerns, Industry Reception, OpenAI, Midjourney, Adobe's AI Development, Runway partnership, Firefly video mode, Premiere Pro, Photoshop updates, Generative Workspace, Firefly 3, AI smartphone tools, Google, Apple, Sora, Limited Release, Firefly's Availability, Video Capabilities, Practical Application, Use Cases, Generative Extend Feature, AI Image Generation, DALL-E, Creativity Threat, Everyday AI Show, AI Market Trends, Sustainable AI PowerSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the Everyday Podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live and Adobe Firefly, the All In One Creative AI Studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. Adobe just announced a slew of new AI updates at their Adobe Max conference.

And here's the reality. For whatever reason, I think when we get big AI updates from Microsoft or Canva or Google or OpenAI, a lot more people talk about these updates, but maybe not as many people use them. Here's what I think is happening with Adobe. This is actually going to bring AI video and AI photos into the mainstream, maybe even more so than all of those other tools and companies that I talked about. So I actually think there's a lot that Adobe just announced at this Adobe Max that's going to impact us all. So what's going on, y'all?

My name's Jordan Wilson. And welcome to Everyday AI. We're going to be talking about everything that's happening with Adobe Max and their AI announcements. And if it's actually going to matter, and I think it will. So thank you for tuning in. If you're new here, everyday AI, it's for you. We're a daily live stream podcast and free daily newsletter, helping everyday people keep up with what's going on in the world of AI and how you can use all of this knowledge,

all these new tools and techniques to grow your company and to grow your career. So if that sounds like something that you'd like to do, well, you're in the right place. So if you haven't already, please make sure to go to your everyday AI.com. Sign up for the free daily newsletter where every single day we not just tell you what's going on in the world of AI news and fresh frines from across the internet, but we break down our live stream podcast show every single day in the newsletter. So maybe you're out there walking your dog right now or running on the treadmill, hopefully not running your dog on the treadmill. I don't know, maybe people do that. But if you miss any tidbits from today's show, don't worry.

We always recap it in the newsletter. All right, before we dive into today's topic of Adobe, the Adobe Max AI announcements, everything that they unveiled at their big conference, let's first start as we do every single day by quickly going over the AI news. So first, Amazon and Databricks have partnered to cut AI costs for businesses. So this is literally brand spanking new announcement, a couple of minutes old. So Amazon and Databricks have just announced a five-year partnership that could significantly reduce costs for companies looking to develop, for companies looking to develop their own AI capabilities. So Databricks will use Amazon's Traneum AI chips to help other companies customize AI models or to create their own, which could lower operational costs.

So Amazon claims that its custom chips are approximately 40% cheaper to use than NVIDIA's GPUs, which currently dominate the AI chip market. So this partnership aligns with a broader trend where enterprise technology companies, including Microsoft and Salesforce, are vying for a share of corporate AI investments and or just creating their own chips. Speaking of chips, yeah, we always talk about chips a lot on the everyday AI show. And speaking of yesterday, I was crushing some chips. from my hometown, FYI.

But in the other chips, the GPU chips, that power generative AI, Nvidia is the leader and their stock has just reached an all-time high as major tech companies prepare to report their third quarter earnings and announce their investment in AI, right? That's what always happens on these quarterly calls. Everyone just says as many AI buzzwords as possible and hope their stock goes through the roof like Nvidia. So, Nvidia's shares close at $138.

as share. Obviously, they went through that stock split a couple of months ago, but that is a 2.4% increase and past their previous high of $135 per share back from June. So the company's stock has skyrocketed nearly 180% this year and has increased more than ninefold since the start of 2023. Weird. The start of 2023 is when I told everyone that InVita was the most important company in the world and no one believe me. But analysts attributed Nvidia's success to its dominant position in the AI chip market, where it controls approximately 95% of the market for AI training and inference. Yeah, that's wild. But major tech players are trying to keep up like Microsoft, meta, Google, and Amazon, as they are heavily investing into their own GPUs or other companies as well.

So right now, the Nvidia anticipates significant revenue from its. next generation AI GPU called Blackwell, which is seeing quote unquote, an insane demand and has apparently sold out for the next 12 months. All right. Our last piece of AI news, Google has just announced a partnership with a nuclear energy firm to power its AI data centers. So Google has recently made headlines by signing a deal with Keros power to utilize a small nuclear reactor for its AI data centers. Yeah, Microsoft just announced something similar about last month. So the first reactor is expected to be operational before 2030,

marking a significant step toward more sustainable energy solutions in the AI in tech sectors. So this initiative aims to provide Google with reliable power sources while also demonstrating the company's commitment to lower carbon energy options. All right, yeah. So a lot of AI news today, but a lot of the big ones, there. We're about AI and we're about chips and power. And why is that? Well, all of these new tools that we're talking about all the time like Adobe Max and all of their AI tools. Let's jump into it. But hey, the reality is these things need power. They need GPUs, right? So that's why a lot of what we

talk about on the day to day is really focused on what these big companies are doing to handle all of this generative AI. All right. So thank you to our everyone. live stream joining us. Yeah, I know there's been some problems on the LinkedIn. Sorry y'all, but thanks everyone for joining us. Jackie, Brian, and Michael, Melissa, sabbatical, everyone, tons of people in the house today. So let's go ahead and get started and give you a quick recap of what was announced by Adobe at their Max conference. So there was a lot, but we're just going to be focusing mainly on the, I'd say, the bigger picture AI features. right, because here's the reality.

And we'll give you a more in-depth rundown in today's newsletter. But they just sprinkled some AI on every single product, right? And even personally, right, let me tell you my personal story. I've been using Adobe Creative Suites longer than I've been using any other software, right? I believe I've been using, you know, started using Photoshop back in 2005, something like that. So almost 20 years, right? So obviously, Adobe is not new in this AI space. You know, they've been using different machine learning algorithms, you know,

over the last few decades to improve all of their softwares. But now with generative AI, which is very different than traditional machine learning and artificial intelligence, right, they're able to offer so much more and to make it so much easier on consumers who want to take advantage of this technology. So let's just do a quick recap. And I want to highlight the big stuff. So I'd say the number one thing was the Firefly video model. All right, we're going to break that down a little bit more here in a minute.

But this is a new generative AI model for video creation. And you can use or you can start with text or images. Right. So it's right now available in a limited beta. So there is a wait list, at least as of late last night. So right now it's available in the Firefly, web app and in Premiere Pro, which is Adobe's AI video editing software. All right.

So you can get it in multiple places right now. And you do obviously have to have a paid Adobe subscription to take advantage of all of this. So right now, there is no additional cost to use Adobe Firefly, which is great for now. But I wouldn't hold your breath. I watched an interview last night with Adobe CEO who kind of alluded to that eventually there may be an additional surcharge to take advantage of this AI video. So we're going to be doing a kind of at least on paper, a comparison of this and SORA. But this is essentially what I think the big news here is.

Adobe is, I would say, bringing AI video to the world's top creatives first, right? We heard about SORA now eight months ago and it is still not yet publicly available. I think other companies have been making great strides in this space, particularly Runway and PICA Labs. Also, Adobe is partnering with Runway, which I think is a smart move. So not necessarily trying to compete head-to-head with others in the space, but actually allowing creatives to bring, you know, as an example, their runway projects into their Adobe Suites creative workflow, which I think is a very smart move. All right.

So like I said, text to video. So I'd say that this is the headlining AI advancement is the availability of the new Firefly video mode. So to be able to generate videos from text prompts with camera controls, angle motion, zoom, all of those things, and then image to video as well. So instead of starting with a text prompt, the ability to start with an image prompt. So yes, if you do follow, the, you know, AI creative space.

This won't seem new on the surface, right? Because you're like, oh, okay, well, we have a lot of those features in runway. We have a lot of those features in PICO Labs, you know, clinging. There's all these great AI video tools. And I think that we're going to start to see some video capabilities soon here from Mid Journey, who is the leader in the kind of AI photo space. But yeah, this is all now going to. the hands of the world's top creators.

And I think that is a big differentiator. All right. A couple of things. Let's break this down a little bit in where we're going to be seeing these new features and ultimately what they're going to mean. So this one, I think, is big. The integration in Premiere Pro. All right.

So I'm going to show a video example of this a little bit later from Adobe. But I think this is where ultimately, y'all, we're going to start just seeing little clips and snippets of AI video without knowing. And I think it is because of this one feature. And I think this one feature is probably going to be the most consequential of anything that Adobe announced. Yeah, they're like, okay, here's all these AI features in Photoshop and all these AI features in, you know, illustrator, right? Like I said, they're sprinkling AI everywhere. But I think it's actually the integration into Premiere Pro and bringing in the Firefly video model into Premier Pro specifically for the generative extend feature, right?

I put something out on Twitter yesterday, you know, minutes after this was announced. And I said, 99.9% of people aren't going to be using this feature, right? This generative extend because how many of you out there use Premiere Pro? Right. Unless you're a video editor, you probably don't use Premiere Pro. All right. So very, very few people are actually going to be using this new generative extend feature that is powered by Adobe Firefly. But I will say this, 100% of us will be experiencing this. All right. Here's the reality, right? Let's just call a spade a spade here. y'all. Everything right now with runway and PICO Labs, right, this is all very experimental, right? For this to be inside of Adobe's suite of tools is huge. This new Adobe Firefly video, this is huge because I think this, number one, it legitimizes the AI video technology, right? And now obviously having this, you know, even this runway integration built into Adobe workflows is huge.

So I do think, you know, even the top creatives in the world. And, you know, I'm lucky enough to be connected with a lot of people in the industry. But I think for the most part, there was almost this segmentation, right, where people were looking at, oh, AI video, this is more of a toy. You know, we're just using this to explore. we're using it to ideate, maybe to brainstorm on the front end for storyboards, right? A lot of companies are using this just to create better storyboards, to pitch projects better, but then ultimately, they're not always using this AI technology in production, but I think this generative extend feature is going to change that.

Because what it does, like I said, for our live stream audience, we're going to show you an example of this. But let's say you're editing video on a timeline. If there's a big gap or you're like, oh, man, this, you know, this, this clip stopped too soon. And we weren't able to show an important piece, right? Like our team stopped shooting too soon or now there were editing, right? We see that there's a huge missing visual. And there's a good chance that that video or footage that was shot, you can't just go out

and recapture something. So this is this generative extend feature. Right now, it only adds, I believe, up to two seconds of video, which, doesn't seem like a lot. But when you're talking about high-end video editing, two seconds is in eternity. So this feature, I don't think, can be overlooked. All right. And like I said, we're going to be diving into this. And we're going to be talking about, yeah, Michael's asking here, where did they get their training data? Yeah, don't worry. We're going to be talking about that one soon. And, hey, everyone, for our live stream audience, let me know. Do you use any of

the Adobe products? You know, we don't actually cover them a whole. whole lot because I think they are a little more niche, right, than using Microsoft co-pilot or Google Gemini or chat GPT. But I think this is going to impact us, right? So Photoshop, a ton of AI updates. So there is a new generative workspace powered by Firefly's image three model for faster image generation. So Adobe said this is four times faster. So essentially there is a new generative workspace feature that essentially just brings in this feature into Photoshop. So it's more of a user interface addition there because you could always access the Firefly image model.

But this is just more of a seamless way to work it into Photoshop, which again, I think is going to expose a lot more people to this technology, right? I still use Photoshop once in a while, not a lot. You know, if I'm being honest, I use Canva so much more, right? I used to use Photoshop daily 10 to 15 years ago. I don't really use it a lot. I might use it a couple times a month now, but it wasn't really bringing their AI image generation to the front there.

So now this new generative workspace essentially brings this AI image capability via Firefly 3 into Photoshop. So I do think that a lot of these features that Adobe just announced, you know, it's really. just making it easier for creatives to use all of this AI technology where, you know, aside from the video model, there's nothing, you know, shockingly new. But I do like some of these updates in Photoshop. So it has a new distraction removal, which I think is pretty big. So, you know, the example that Adobe gave, they showed a photo of all of these wires, right? It's a building, but there's, you know, a few dozen wires. So, you know, you can one click and remove

wires from your photo. So it's not new technology, right? That technology has always been there. It's just been a little more difficult to use. And, you know, hey, at least in terms of this generative fill, right? So what that means is filling certain areas of a photo with by using generative AI. Adobe's actually been ahead of everyone else in this space, right? All the other, you know, AI image generators, they just started getting this in the past year. Adobe's been there for a while, their generative fill features or generative extend. So a lot of those happening in this new update, which I think is actually really good. And then also the ability to remove people as well from a photo, right?

We're seeing that now even on our devices, right? So we're seeing that with Google Photos, Apple Intelligence, when it actually, if it ever gets intelligent enough to actually come to our devices and work. Yeah, Apple's been very slow. So a lot of these features are now coming to our smartphones, right? I'd say Google was the leader in bringing that technology to our smartphones. And then Apple is just following suit, right? Where essentially you take a photo, I don't know,

someone's photo bombing you in the background or, you know, some, you know, dude is spilling ice cream in the background and it's, you know, extremely distracting. So this has always been a feature in smartphones. So Adobe just bringing this, again, just updating it, making it easier, one-clickability, you know, remove liars, remove people, et cetera. So just making it a little easier to use their generative fill technology. All right, but here is the big thing that I wanted to focus on for the rest of this show.

There has been so much hoopla and hype on SORA. So if you don't know, open AI previewed SORA a few months ago. Right. And essentially this is their Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI Assistant, now live in the Adobe Firefly app, the all-in-one creative AI studio.

Powered by Adobe's creative agent, Firefly AI Assistant lets you start with your vision, just describe what you want, and shape the outcome as it takes form with the assistant. The assistant orchestrates, multi-step workflows, drawing on 60-plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop, Illustrator, Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built

workflows for common creative tasks, like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible, so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director. Adobe Firefly AI assistant now in public beta. See it today at firefly.adobie.com. AI video model, right? So they first released this, the preview back in February.

So we kind of have quote unquote seen this now for eight months, but it has not been publicly released. I said this when it came out, when SORA was kind of previewed, and a very few, a very limited number of creators actually have access to SORA. I'm sure it's a few dozen, but Open AI hasn't been very transparent with that. But when this was announced in February, I said, okay, the quality here is scary, right? It is actually too good to use. And I said that at the time, I said, I don't expect SORA to become publicly available until after the U.S. election, you know, and now we are a couple of weeks away from the U.S. election. So I would assume that SORA will become available either later this quarter or early in

2025. And, you know, we shared in our newsletter a couple of weeks ago. They're already working on, you know, a big round of updates for SORA, even though the general public doesn't have access to this. Whereas Adobe Firefly just beat Sora to the punch, right? It is live. It is available. It is available in beta that that piece is important.

But it's here, right? From a quality standpoint, again, I've seen very limited examples so far of Adobe's new video capabilities inside of Firefly. but SORA is more impressive, right? But what does that matter if it's not publicly available? So, but I will say this, when working with the generative extend feature of videos, it's extremely powerful. Creating videos from scratch right now in Adobe Firefly, do they look good? Absolutely, right?

If you would have told me a year ago, hey, check this video. Is this impressive? What if I told you it was created by AI, I'd be like, oh, Yeah, that's really, really good. But it's still not as good as what we've seen from SORA. But hey, what does it matter if that's not publicly available? But I think there was actually some big pieces here that weren't talked about. So first, let me just give you a brief update on Firefly.

So it actually launched last March for image generation. But as of yesterday, now it has video. So there is both, you know, if you're hearing Firefly, AI from Adobe. It is, it was a image model up until today. So it doesn't have a different name. It is just, you know, Firefly AI for video. So an important distinction. So this is the first publicly available video model for commercial use from Adobe. And also like we talked about, you can start in a variety of ways. You can just use a text prompt. You can use a photo prompt or inside Premiere Pro, you can just extend your current video, right?

So there's two different pieces there. You can create something new, create something new with text or with a photo, or you can extend something that already exists. And if I'm being honest, I think a lot of people are talking about the first part and not the latter part, where I actually think the latter part,

even though it's not incredibly sexy or cool or, you know, grabbing headlines, that's where I think a whole, 100% of us are going to be exposed to AI AI video almost immediately with this generative extent. All right. So right now, like I said, the generative extend is available in Premiere Pro Beta right now. And it allows users to extend video clips by up to two seconds while maintaining camera

motion and subject movements. All right. Also, it needs at least three seconds of video to work with. that's important as well, right? You can't just put a one second video clip in there and it can create more versus what it doesn't have. So you need to give it enough information for it to actually extend the clip. All right. So let's go ahead and quickly look at this feature live.

All right. So always love doing live demos here on the show because they always go right. That's a joke. They generally always go wrong. All right. So, hey, live stream audio. let me know if you can see the screen here and for our podcast audience. So what I'm going to be showing you here, this is from Adobe.

All right. So what we have here is essentially they are showing a video here and saying, hey, meet generative, extend, more frames, less frustration. So what they're trying to portray here is there's a man in a diner. It looks like in a desert. and they're saying, hold on a moment, all right? And then they're zooming into the timeline. And this is every video editor's worst nightmare.

All right. Small known fact about me. I worked at a nonprofit for 10 years. We just became an activation and creative agency for Nike and Jordan brand. But I spend the majority of my time editing videos for Nike and Jordan, right, on our partnership projects. In this scene right here is every video editors, every creative's worst nightmare, where essentially you have either an audio track or you have maybe some dialogue and you have this huge gap

in your visuals, right? Sometimes, I would say a lot of times for me, this is when you were interviewing someone and you have their dialogue going and you're trying to show different B-roll. So B-roll is essentially something that you splice in. It's video that you splice in to make interviews more interesting, right? But this also comes up outside of just interviews, right? If you're putting together a feature film and you're like, oh, man, a commercial, a 30-second marketing video for your company.

There's so many use cases where you're just staring at this gap. And you're like, oh, man, we didn't shoot enough or, hey, the story went in a different direction versus what we thought. And now we just don't have a certain visual or a certain scene that we really need to connect the dots. So what would normally happen here is you might go and use some stock footage. And that stock footage might be terrible. You might just reuse a shot that you've already used and hope the audience doesn't notice.

Or sometimes you're just like, all right, well, we're just going to leave these dots disconnected. And hopefully the audience, they're not impacted. and they can't tell that we essentially really could have used a visual here as a segue between two different shots or between an establishing shot of a scene and then a close up of a person, right? You might want to have something in between like a mid-range shot. So you have this gap. So this is where this new generative extend feature comes in from Adobe. All right.

So now essentially there is a toggle switch that you can click this new generative extend and it changes your cursor more or less. And then you'll see in this video here, all they do is they have this first shot where this man was kind of looking off in the distance. And there was a gap. There was about a two second gap. So now all they did was click on this generative extend. They grabbed the end of that clip and extended it until when their next clip was. So they essentially filled in a two second gap. All right.

Then it says preparing. So at this point, most of the videos and reviews that I've seen, said it may take up to two minutes early on. All right. I've seen anywhere from about 30 seconds to two minutes. I haven't personally had a chance to do this yet. Like I said, I'm not making videos every single day. I'll probably have my colleague check this out and maybe do a video on it just because he's usually editing more video than I am.

All right. So then once it generates, so now it's showing essentially what is here is AI. generated, right? So it essentially studies the scene, right? It uses advanced AI and kind of gobbles up. Here's what was happening up until this point where it cut. And then all of that is AI generated. All right. I'm going to let this, I'm going to keep this playing for a couple of seconds to show one more example because that one you might not have been too impressed, right? Essentially that first clip ended with a man looking into the distance. And that's all it really added. So, you could make the argument that it didn't really create or extend anything and just kind of delayed it or made the duration longer.

Another thing video editors always do when there's a gap like that is they might just crank something up in slow motion or play something back, but in reverse, right? There's a lot of tricks that video editors use, but here's another one, right? So this clip ends, this same man who was in the desert. He's kind of stumbling around a gas station. And now it looks like the clip ended as he was walking toward a car. That can be hard to show a subject in a video because of think, think, if it's very cinematic, things like your depth of field might be changing, your focus is changing, the exposure,

the composition is changing. This is a much more difficult shot in theory for AI to extend. All right. So similarly, in this example, the normal video. stops there with a man approaching a car. So then using the generative extent, it keeps going. All right. Audience, let me know.

Does this look pretty impressive and real this generation here? So right after this, the AI generated, he still takes another couple of steps toward the car. I get what you're saying. What's the big deal? This doesn't seem like a lot, right? this, I think, is going to bring AI video to the main stage. All right.

This small little feature, this small little feature of extending videos by two seconds, right? And to add frames and to continue in the action, this is actually huge. This is huge. And I think that the majority of TV shows, essentially any entertainment that is not live, you're going to be quote unquote seeing this almost immediately. This is huge for video editors who oftentimes will spend countless hours just trying to fill in those little gaps, right? Oh, okay, well, which shot are we going to reuse? Oh, great.

Now we have to go get the crew out and reshoot something. Not anymore, right? I could see, you know, 10, 20, 30% of certain, you know, B-roll now being generated with this new feature. So this is actually pretty big. All right. Let's get out of the live. And let me talk about what this means. A couple of you were saying this earlier.

Yeah. Josh says brings a whole new meaning. to the comments, you know, common phrase you hear, hey, we'll do that in post. Yeah. Now in post, they'll just create new clips of scenes, right? So someone earlier was asking about training data, right? This was a straight shot. I don't think a lot of people caught this shade that was thrown by Adobe.

Let's talk about this. So Adobe made a very big deal, and rightfully so, that they do not scrape the Internet, right? They brought this up many times in their presentation yesterday at Adobe Max. And by the way, the Adobe Max conference goes also today and tomorrow. But I think all of the headlining features, they obviously announced during their keynote. So in case you're wondering, like, hey, why is Jordan talking about this one is still going on? well, I think that's essentially the big pieces, the big announcements that we're going to get. But I think a lot of people skipped this.

Adobe very explicitly said multiple times that we do not scrape the Internet. All right. Really a focus on safety and the legal ability to use this. So Adobe says that their models are trained on in-house, right? It's all of the content that they have access to, right? Not scraping the Internet. And that's huge. And I think that's one of the reasons why some of the biggest companies in the world,

some of the biggest creative agencies, some of the biggest advertising agencies have not yet rolled out generative AI video in photo to the largest clients. I think for the most part, y'all, for everything else, for all the medium-sized clients, these companies have been using AI video, AI photos, very frequently. But for the biggest commercials, right, the commercials you see on the big sporting events,

the big news events, whatever it is, you're watching on TV. I think for the most part, we haven't seen this kind of mainstream AI video, but I think now we may because one of the biggest elephants in the room is, okay, well, can we actually use this? Right? In some of the bigger companies, they offer, like as an example, I think Microsoft and Google, they give you kind of some blanket protection, right? And, you know, companies don't really disclose how their models are trained.

So that's a huge benefit that I think Adobe has is they're saying, hey, we don't scrape from the internet. All of the content that we use in our Firefly model. is from content that we have access to. All right. Now, I do have to call this out because there was an instance where it looked like, okay, there was some mid-journey images that made their way into Adobe's training data. So, you know, I'm not just going to spit back to you exactly what the company says.

No, there's been some discrepancy. that have come out. So it's like, okay, well, if you're using other AI photos or videos in your training data, does that mean that you're not scraping the Internet? I don't know. So yeah, previously there was a report that about 5% of the images used to train Adobe's Firefly AI tool were generated by other AI platforms, including Mid-Journey. So I think that piece is important to call out.

So aside from that, though, there hasn't been any other reports or any other news or information that goes to contradict this statement from Adobe. And I think this is huge because I think you do have to be take this, the training and the data privacy part. That's huge, right? Because you don't know in the end, right? You don't know in the end if you're using mid journey. If you're using stable diffusion, right? So many of these models, these AI image generating models, you don't know a lot about their training data. But for the most part, it's just kind of assumed that they're trained on the open internet,

that if something is available out there to humans, that these other companies are essentially scraping everything in training their models off what's already out there. And not really paying much attention to copyright, right? because essentially the argument that these other companies are making, well, hey, if we just scrape every single visual or every single video that exists, hey, when we're using this kind of diffusion technology, right, we're not actually recreating anything that's copyrighted. We're just, you know, pulling bits and pieces from millions of different pieces of copyrighted work, right? So Adobe's a little different here, very explicitly saying we do not scrape the

internet and responsible AI training. And this is, I think, a huge direct shot at OpenAI and SORA. Even though Adobe didn't straight say this by name and, you know, call SORA out. I mean, that's what was happening here. So there was the infamous interview with the former chief technology officer of OpenAI, Mira, Mira, Muratai, who in a sit-down, with the Wall Street Journal. And I think this was one of the things that kind of exploded SORA onto the scene for good and bad reasons, right?

I think this, this interview, this sit down interview with Wall Street Journal really brought Sora to the non-AI enthusiasts, right? But there is a big flub here in the interview when Mira was asked a fairly straightforward question about the training data. and she didn't have a good response. She more or less just said, I'm just not going to go into the details of the data, right? Softball question, right? It wasn't a hard hitting like, hey, FYI, you know, here's a gotcha question.

We sat down and analyzed, you know, hours of SORA video and found X percent was, you know, it wasn't a curveball. It was a very softball question about, hey, tell us about the training data. and Open AI didn't really have a good response, almost like she was caught off guard for the most basic question that you could be asked in that situation, right?

You're showcasing the power of SORA video for the Wall Street Journal. You've got to be able to answer some very basic questions about the training data. So pretty interesting shots fired there from Adobe and essentially saying, hey, we not only is our Firefly AI video model now available, unlike OpenAI's SORA, but we can answer questions about the training data because they say it is all based off of data that they have access to on their platforms and not scraped from the internet. All right, y'all. So let's wrap this thing up.

So what does this all mean? What does this all mean? Well, a couple of things. Number one, I think there was this initial wave of creatives, right? Probably two or three years ago when this generated, you know, the chat GPT boom and, you know, actually Dali, the early versions of Dali, you know, they weren't any good, but that actually preceded chat GPT. So, you know, AI image generation is not new.

It's been, you know, pretty popularized and mainstream now for three years. It's obviously gotten much, much better over the last. couple of months, but I still think there's been this, this facet, this group of creatives that have said, no, we're not going to use AI because I think originally they thought of it as a threat, right? They could see these videos that AI could produce, right? These Sora clips that were, you know, 15 seconds from a text prompt, these great AI images that you can start with in Mid Journey and then take that into, you know, programs like runway. I mean, you saw literally short little films being entirely created with AI tools like

Mid Journey, runway, Pika Labs, stable diffusion, et cetera. And I think you saw creatives, right? And there are so many other applications I'm not even talking about here that are now possible inside of the Adobe Creative Suites products, right? So things like logo, like logo design, like editing photos, right? Now you can use generative AI. every step of the process. So I think originally there's this group of creatives that said, nope, never. You know, AI is never going to be able to do what I can do. You know,

I'm never going to use AI, right? Human creativity cannot be, cannot be matched. Well, yeah, I've been saying this since day one, y'all. I have the receipts 400, almost 400 episodes on your everyday AI.com. I've never veered away from this that AI is more creative than the most creative human because it is trained on the entire existence of human creativity. So I think early on, it's just people that don't understand AI and, you know, they take one screenshot and they say, oh, look how bad this AI photo is or look how terrible this AI video is. Well, a lot of times you don't know what you're doing, right? And a lot of times people are manipulating and sharing some of the worst examples just to make

themselves in their careers feel more secure, right? Like, oh, look at this terrible AI. companies can't be using this. Yeah, they can't. So if you are a creative, if you're in marketing, if you're in advertising and you've still been on this anti-AI bend, you can't anymore. You can't anymore. Good luck.

All you anti-AI creatives that said, I'm never going to use this. Because guess what? What are you using? Are you using Canva driven by AI, right? Are you using Adobe? Now AI is in every crack and crevice of Adobe. So if you are creative that still thinks, oh, I'm not going to use AI. AI is not as creative as humans.

Well, good luck. Good luck using all of those day-to-day creative tools that you rely on that are now just powered by AI on the front and the back end and everywhere in between. You don't have a choice anymore. You don't have a choice. So good luck. Jokes on you, all you people that said AI is just a joke. It's not actually real. Well, okay.

Most feature films and right, like many of them start somewhere in an Adobe product. So you're using AI whether you want to or not. And then I think last but not least, this is a huge step between blurring the lines between AI in the real world and bringing AI video mainstream. And I think, like I said, even though it is very small, that generative extent is, is going to be widely used. And unbeknownst to the majority of humans out there, so many of these short little scenes,

short little clips in our favorite TV shows, movies, et cetera, they're going to be fake. And you're not going to know. And I think for the most part, that's okay, right? I think at least with what we saw from Adobe, this isn't changing the narrative. This is just making the narrative a little better with generative AI.

All right. I know that was a long one, y'all. I hope it was helpful. So Adobe Max AI announcements, a lot going on. We gave you a quick run-through of some of the more, I think, some of the more highlight-worthy features in Photoshop, the ability to quickly and a little bit more intuitively clean up your photos and all of that. Yes, we have improvements to the AI image, you know, Firefly model. But I think the big one here is the video model. And although, yes, it is now available to, you know, create short video clips with text or with photos, I think the big one here.

Yes, it is number one, a shot at SORA. But number two, this is making AI integration so seamless that we are going to be probably, I think, within a year or two, everything we watch will have a large percentage of AI video that actually never happened. All right. Thank you for tuning in, y'all. If this was helpful, please share it with someone. Please, you know, if you're on LinkedIn, please tag someone. If you're listening on the podcast, please subscribe on Apple, Spotify, wherever you get your podcast, follow and leave us a rating. And when you're done with that, if you haven't already, go to your everyday AI.com.

We always leave the link in the show notes where we break down today's conversation. I hope this is helpful. Hope to see you back tomorrow and every day for more Everyday AI. Thanks, y'all. Meet Firefly AI Assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps,

including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time. See it today at Firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going.

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