Everyday AI Podcast – An AI and ChatGPT Podcast - Ep 623: Sora 2: AI TikTok Brain Rot or Your Company’s Secret Creative Weapon?

Episode Date: October 2, 2025

Everyone's talking about Sora 2. 🗣️- How good it is- How it's going after TikTok as a social media app- The downsides of cyclical AI brain rot But, you're missing the big upside.��On today's show, we're going to tell you how businesses should be focusing on the untapped potential of Sora 2. Want to enter our Sora code giveaway? Go repost today's show on LinkedIn to enter. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTopics Covered in This Episode:Sora 2 AI Video Model OverviewSora 2's Hyper-Realistic AI AvatarsSora 2 Tech Improvements: Audio & PhysicsSora 2 iOS App Release StrategySora 2's Cameo AI Avatar FeatureSora 2 Remix and Fork Video ToolsSora 2 Copyright and Deepfake RisksSora 2 Animated & Invisible Watermark ProtectionSora 2's Impact on Short-Form Content CreatorsSora 2 Business Applications and Brand BuildingSora 2 Physics-Aware Video Generation DemoSora 2's Role in Doomscrolling and AI SlopSora 2 Social Media Integration and Viral PotentialSora 2's Future in Business Marketing StrategiesTimestamps:00:00 Unlocking Sora for Business Growth05:38 Sora 2: Realistic Physics Upgrade07:14 Melting GPUs, Multibillion Deals, and Avatars11:32 "Sora-Chad GBT Account Link Issue"15:29 Impressive Gymnastics and Dive Highlights19:16 Vertical Video Editing with Watermark Removal21:30 "AI Video Realism Advances"25:16 Impressive Realism in AI Physics30:12 AI Video Copyright Concerns31:59 Cameo App: Control AI Avatars36:00 Mixed Feelings on AI Use38:09 Social Media’s Future and Usage Uncertainty43:56 "AI Avatars: Business's Cheat Code"45:24 "Repost for Sora Code Giveaway"Keywords:Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Meet Firefly AI Assistant, now live in Adobe Firefly, the all-in-one creative AI studio. Just describe what you want to create and the assistant handles the rest, orchestrating multi-step workflows across Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome. The assistant accelerates execution. Open AI has just released SORA 2, its newest AI video model.

And the conversation so far has largely been centered around three things. One, how good the model is. It's really good. Two, the release strategy. An iOS social media app that was invite only. It seems to put Open AI in the social media game. and three, the societal impacts of cyclical AI brain rot and the disinformation that it could spread. But that's not what you're here for.

And I think those three things aren't where you should be focused either, at least when it comes to SORA 2. And I think you need to be focused on SORA 2. Here's why. With Sora 2, Open AI has quietly created the world's best AI avatars that I think busy, business leaders should be using around the clock if you can access SORA the right way. We're going to be going over that and a whole lot more today on everyday AI. What's going on, y'all? Welcome to Everyday AI.

This is your daily live stream podcast and free daily news that are helping everyday business leaders like you and me. Not just keep up with what's new in AI because what good is it with just keeping up? You have to actually learn how to leverage it. So that's what we do here. it starts with the unedited, unscripted, live stream podcast. But if you want to take it to the next level, you leverage it by going to our website at Your Everyday AI.com. Make sure you go sign up for our free daily newsletter.

We're going to be recapping the highlights of today's show, as well as keeping you up to date with all of the latest AI news that's happening right now. So speaking of what's happening right now, the reaction to SORA 2 has been strong. All right. I could have done an episode yesterday on. SORA 2 has been out for about almost 40 some hours by now. But I wanted to wait and actually see how people were reacting to this. Because I can go out and show you a bunch of videos and, oh, here's some fun things you can create.

And I'll maybe just do one or two things to show you that. But I think there's so much business utility here that's getting lost in all of these other conversations around copyright and the legal headache, around the AI brain rot concerns and doom scrolls. And the societal impacts that technically this SORA app could have. And I think we can't underestimate that. Also, make sure, stick around to the end. The other rollout part that I kind of reference, it's an iOS app, but it's invite only. All right.

So we gave away or we're giving away a code, an invite code today to SORA in today's newsletter. and we're going to be given one away tomorrow. So stick around to the end of the show, and I will tell you how you can enter to get an invite code and to get started in SORA. Because right now, even if you're on a paid plan, a highest tiered paid plan, you still can get access to SORA without that invite code. All right.

So on today's show, here's what we're going to go over. I'm going to tell you exactly how SORA 2 works, the pros and the cons. I'm going to share the details of the text, the danger, and the legal headache. And it's going to be a big one. And I'm going to tell you how you can unlock, how your business can unlock this thing and turn it into a viral video app and a legit brand builder for your company. How to look past all the TikTokification and the AIification of everything that people are using SORA for right now. And yeah, to actually turn it into a business building tool that I think in the short. term could be an unfair advantage for your company.

All right. So what the heck is the new SORA? Well, the original SORA was teased like a year and a half ago. And we had to wait like 10 months from the time that Open AI kind of initially teased SORA until they rolled it out to the general public. And again, it was only for the highest paid, the highest tiered paid plan originally. But, you know, I think SORA, the original version was really good. But it had a lot of very noticeable faults. So the new Sora or Sora 2 of an AI build it as the way to turn your ideas into hyper real videos with sound.

So here at a glance is what's new and what's important with Sora 2. So the tech is outstanding. It's by far the best AI video model. And I would say nothing else is close, at least right now, right? We'll wait to see what Google does with Gemini 3 and presumably V-O-4. Their AI video model right now, V-O-3 was previously, I think, the best all-around AI video model. So we'll see how Google responds. I think they'll respond sooner rather than later.

But the tech right now, it just creates hyper-realistic videos from text with physics-aware simulation and synced audio, music, and dialogue. That is the big upside and the big impression. at least from SORA 2. SORA 2 didn't have that or sorry, SORA 1 did not have that. SORA 2 does have this synced audio, music, and dialogue, and the original SORA didn't understand physics that well. You know, I think at the time, you know, you could generate, you know, the same text prompt, maybe like four, five, six times. And you could give one that had kind of realistic physics, right?

Someone walking, some type of action on the screen. But it usually took at least a hand. handful of prompts, which took a decent amount of time. And then even after that, you were still just left with, okay, this is okay. Now essentially you get one shot, maybe two, uh, and you get physics that look absolutely real. All right. Uh, right now it's invite only like I told you.

And it is available via a TikTok style iOS app and web portal for invited users only. Um, and you don't even have to be on a paid plan. All you need is that. SORA invite code. And you can start generating right now. The tiers or sorry, the limits are going kind of up and down. Open AI said as they let more people in. As of yesterday, it was about 50 generations a day, which is actually a decent amount. I saw someone on Twitter do the math, you know, for what V-O-2 would charge for the same thing, right? We don't know pricing ultimately for SORA 2 because it's free. So for V-O-3, I think someone said that,

50 generations was, you know, a couple hundred dollars a day per user, right? So this is presumably a very expensive kind of free launch for Open AI, right? Everyone's wondering like, well, why are they, you know, reportedly losing money and why are their GPUs melting and, you know, why did they last week literally enter into three separate multibillion partnerships with different companies? Well, this is why. So some of the key features, aside from some of the audio, is a, cameo feature and we're going to talk about that more soon. Essentially, you and I can go in there and create a video avatar version of ourselves that is better than probably any of the big AI avatar companies out there, which says something, right? Because these companies have been

working solely on being AI avatar companies and now SORA's in a different category. Right. So that's something that you couldn't previously do with V-O-3. from Google and you can do that now with SORA 2's cameo feature. And we'll go over some of the protections that Open AI put in place to make sure that that's not misused, right? So you have control when you create a cameo of yourself and only you can create one of yourself. So you have control over how it's used and some notifications of when it's used.

And then there's also a remix feature inside the SORA app. So if you see a generation that you like, you can go in and click the remix button and change a couple of things with the text prompts. And then you can kind of build off or fork other people's AI videos. Copyright issues are abundant. They're everywhere. And I don't think Open AI is going to shy away from that in the long term. And we'll talk a little bit more about that as well.

But what Open AI is trying to do is they're trying to do an opt-out training policy, which we'll see how that works and more on that here in a minute. But also the deep fake risks are big, right. So the cameo thing does require verification. And I think that's where a lot of people are going to be focused on and where I think a lot of the attention in the viral nature of SORA 2 is from that cameo, right? You can go in there and you can create a video of Sam Altman, the CEO of OpenAI, doing anything, right? I think half of the videos that were trending on the SORA app in the first 24 hours were just up Sam Altman saying crazy things, doing crazy things, right? And it looks like him.

It doesn't sound always entirely like him, but some of them do sound like Sam Olman. All right. So let's talk a little bit more. So Cameo does let verified users insert their actual likeness and voice into any AI generated scene, right, which is pretty cool. And then like I said, the remix allows users to fork and edit other people's videos in the pro tier.

So even though this is free to use, there are limits. And I'm sure the limits are going to change a little bit. But as Open AI, I'm assuming they're onboarding tens of thousands of people each day and it's going to get up to millions and eventually tens of millions of users, I would think on SORA, the tiers are going to change. But we did see that the pro tier, so if you do have a Chad GTPT pro account, that's $200 a month, you will eventually get 20 second videos. And that's a don't worry about that the thing on my screen that says watermark free outputs. That's not a thing. That's an error on me, human midday. All right. So how can you get access to it? Well, here's the tricky part. So not only is it invite only, but you have to sign up with the SORA app. So it's an iOS app. You're not using your chatGPT.com. You have to get a SORA app and then you use your chat GPT credentials to log in. Pretty big thing here. Another thing no one's talking about. The chat GPT sign it, which I've been talking about since.

the first quarter of 2025, how I think ultimately, you know, kind of how you have the single sign in for things like Google, right? You can sign into a thousand services with your Google credentials. You know, so this is kind of the first big time, the first big instance that Open AI has rolled this out with SORA. So you can log in with SORA and you actually have to log in to SORA with your Chad Shibati credentials. That does, however, keep this in mind. That ties them. And I did see some other people talking about this in Lerner. online. If you sign up for, um, if you sign up for SORA two, you go into the SORA app.

You're connecting those two. And then if you want to leave SORA, maybe it's by design. Maybe it's a bug right now, but it will also delete your chat chvety account. So you can't really separate the two. So keep that in mind. Right. If you want to go on SORA and then all of a sudden you're like, oh my gosh, I'm spending, you know, an hour every single day on this app, just doom scrolling through all these AI videos. Let me delete my account. It can't right now because it'll also delete your linked ChadGBT account. So right now the free tier can generate videos up to 10 seconds, but like I said, the Chad

GBT Pro tier will reportedly have up to 20 seconds of generation with faster generation and extended capabilities, although that is not out yet. All right. Let's take a look live. All right. So live stream onus, let me know if you can see in here and also podcast audience. I'm going to be showing a couple of the demos that Open AI did. So if you want, you can always go to our website to watch the video version of this at your everyday AI.com.

All right, but I don't think you're going to be missing. Well, maybe you haven't seen these videos. I'm sure a lot of you have, but they're pretty impressive. Okay. So these are some of the demo videos on Open AI's website. And they do have sound as well. So I do want to watch just a couple of them, three of them. And I want to denote not just the, uh, the aesthetics that I think are amazing, right? Not just from a quality perspective. Also, a little background of myself. Um, I used to shoot photo and video professionally, right, for a couple different roles, probably for eight years. So I've shot thousands of hours of video. I've edited video for tens of thousands of hours. I've shot more than a million photos with different DSLR cameras. So I understand

visual quality. I would say better than 99% of people. And I've done it at a fairly high level. The visuals on this, the actual visuals, the aesthetic quality, so good. Outstanding. I'm not the one to talk about physics, you know, motion, all of these things. But from a visual, perspective, the physics look great, right? Whereas before, the first version of SORA, not that good. V-O-3, pretty good, right? But you can get a mixed bag. Sora, the physics look outstanding to the average person. All right. So we're going to look at the first one. So this first video, it is someone doing three consecutive backflips. Let's take a look and listen. So that is. That is a landing. So that is so good.

So someone doing three backflips between each backflip, kind of like a little stumble, a little hesitation, which looks natural. And then when this person is done doing the three backflips, kind of stumbling and walking away, excited, I mean, it looks so real. All right. The next one, which we have to talk about is gymnastics. And one of the reasons why. This was one of those, it was like a nightmare fuel. of AI video generators, SORA 1, V-O-2, and some V-O-3, right? Everyone said, hey, video AGI will be when someone can get gymnastics right.

So here we have a gymnast on the beam doing a couple of moves. If you look at it closely enough, you'll be like, okay, well, in theory, she maybe could have fallen there, right? So the physics aren't maybe 100%. I would say there maybe, I don't know, 80 to 90%. But if you're watching this, unless you're looking for it, it just looks like, oh, this gymnast recovered, right? She's doing, I don't know the gymnast moves, like a flip and a spin at the same time and then a back hand spring, right? And then almost falls, but then recovers her balance.

So let's listen. So you can even hear her feel. feet, hitting. It's great. And people reacting to that in real time. And then the last one I'm going to watch, it is someone jumping off of a diving board into the water, doing a little bit of a cannonball there. And it's really good, really good. I mean, the physics on the water, the way the splash hits the water, and also the way it ripples out. So you have the initial splash, and then you have a slow, perfect ripple. So let's go ahead and we'll watch that and listen to it as well.

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And then they're trying to grind on a railbox. I'm not like a skateboarder, but I think that's kind of what that is. Right. But again, the physics look great. This person sticks. And it also has that kind of, you know, early 2000 skateboard like fish eye look.

So it looks like a real. skateboard video. You know, they stick the first kind of kickflip. The second one, they're trying to get onto the railbox and grind and they kind of fall off and the fall looks extremely realistic. The sound is perfectly lined up. So let's listen one more time to that one. Even at the end, right?

It looks like a young, a young kid kind of, you know, yelling at the end. Again, the soundscapes, the motion, the realism, it is really good. which actually is really bad for society. And we'll talk about that a little bit more later. While I'm sharing my screen, I will show one other thing here, kind of how you can go in and use people's kind of cameos is kind of what they're called.

So again, I'm in the, let me go ahead and share this tab of my screen. Give me a second here. get a little bit of an error. Obviously, that happens sometimes. So you can go down. So now I'm on Sora.com. So here's all these different cameos that you can use.

I don't really know any of these people except Sam Altman. And there's a couple other OpenAI members that I know. So you can literally just click on them. And now I can type and create anything of Sam Alt. And that's what I did. I was doing some demos. Right. So here's the.

couple of things because yes, SORA has this watermark, right? But on the web version, you can create not just the vertical, the vertical versions, which you can do on the iOS app, but you can create landscape or 16 by 9. So a lot of times they will create a 16 by 9. SORA will create a 16 by 9 video box, but a vertical actual video. So then in this example, like I showed, it's actually very easy if I wanted to to cut the watermarks out. Because the watermarks, I mean, they kind of go in and out and they move and they pop up in different places. I think Open AI did that intentionally as to make it hard to get around.

So it's like you can't just easily crop this watermark except if you do it this way that I did. So I did Sam Altman here essentially doing an ad for everyday AI. And I did something fun that I hadn't really seen anyone, anyone else do. I added kind of, uh, you know, viral video style captions. And it actually did an okay job. It didn't get it perfect. But I didn't even know that Sora was capable to do that. It literally puts what he's saying on the screen.

So here is, uh, Sam Altman. Uh, let's get the, the, the, the right one here, um, doing an ad for everyday AI. So, uh, see if it sounds like him, looks like him here. Here we go. We're actually using AI and work in real life. New episodes drop every weekday. So if you want to stay in the loop, hit subscribe anywhere you listen. See you there.

Today, AI podcast is kind of my go-to way to keep up with how people are actually using AI and work in real life. New episodes drop every weekday. So if you want to stay in the loop, hit subscribe anywhere you listen. See you there. All right. So pretty impressive, right? But like I said, actually kind of problematic because the SORA logo is just going around the black box. So I could in theory cut this, crop it, and I would have a vertical video with no watermark.

There is a different watermarking technology, but it's technically easy to get around that as well. But what I will say, one thing that SORA does really well, soundscaping, we're going to get into some of the details on this. But also, just with these cuts, you know, they're kind of like these cuts as if someone was editing from, you know, different camera angles, putting different things together, which you don't really see a lot in a lot of AI video products. Most of the time, you just kind of get like one continuous scene. So this does look like a little bit more professional. And I've done a couple of generations where I'll get, even in a 10 second clip, I'll get three to four different camera angles. And it does bring a different level of realism. And it doesn't feel really AI generated. But I mean, everything from a aesthetics perspective, the composition, the lighting, right? In this case, you know, Sam Maltman,

walking along the Chicago River Walk, the sun's setting, it's, you know, hitting perfectly, you know, on one side of his face, right? It's top notch. And it's actually hard for me to believe that we are at this level right now in AI video. All right. Let's keep this thing going. I want to go over a little bit more of context and what's next and talk about what I think you should be ultimately focusing on. So opening I did describe this as kind of the GEOC, DPD 3.5 moment for video. And they're saying it is a generational leap. And I would agree.

I do think when SORA 1 came out, it was the best AI video model. But not for long, right? There was a lot of AI video models from China and then Google's V-O-3 just wiped it. But now I would say this is a leap. And it is extremely impressive. And not only that, but just from a world simulation perspective, with the physics, extremely impressive. Also, its capabilities immediately raise fundamental questions

about creativity, copyright, and authenticity. That is the downside about this huge, unforeseen, honestly, generational leap in AI video quality. I don't think the world's ready for it. And I think too many people are going to be focusing on the social media aspect, the ticker, talkification of AI. I think that's what most people are going to be looking at.

The thing I'm honestly worried about is the deception side. The misinformation and disinformation side is going to run rampant. All right, especially, right, even until we had V-O-3, we didn't really have any AI video models that could match up, not just audio, music, background noises, complete soundscapes, right, that sound freakishly realistic. So let's talk a little bit more about the physics-aware video that really gets it right. So Open AI has what they're saying is improved temporal consistency.

So that's essentially from shot to shot, scene to scene, these multiple scenes that are stitched together. It maintains the kind of complex lighting, shadows, and character movements across scenes. So I did a couple where I had, you know, oh, Sam Altman walking through a busy crowd and it would shoot, jump to a different angle. And, you know, even if there was 10, 15, 20 people there, it kept the same consistency from these two different cuts within the same video output, which is crazy. Right. Not only the same character consistency, but the same position consistency, right? It's like, oh, there's, you know, the person in the red shirt is behind the guy in the black beanie in shot one. And then the same thing in shot two, but it's clearly a second later. And they're moving in the same direction at the same pace in the same position.

Or one person was walking faster where clearly they would have eventually overlapped them. But the first shot cuts to the second. And then by the third shot, that person overlaps them. It is. Again, I've had a loss for words. How impressive the physics are. Same thing. There was a demo video that Open AI did where a basketball kind of hits off the backboard very realistically.

I played the water splash and how it didn't just get the splash and the angle that it would the water when someone jumps into a pool that's not moving, the angle of the splash, but also the correct ripple in timing that comes after. The model, I think, demonstrates an understanding of cause and effect that objects interact with and environments in physically plausible ways where I don't think we had this six months ago. We definitely didn't have this with the other version of SORA. Like I said, a lot of times you'd have to do five, six, seven, eight iterations of the same text to video prompt in the original SORA just to get something that might be passable. Or you're like, okay, well, you can't notice the bad physics that much in this or you could edit around this.

Now it's like I said, essentially one shot in physics look perfect, unless you are a lifelong video editor or a physics professional. The other one, the native audio integration. So a lot of people used to share these workflows online, you know, taking the original SORA or some of the other AI video tools back when there was no voice sync. And, you know, people would use six, seven different AI tools. And you got something that looked really bad. That's why I never really did anything like that on this,

on this podcast because I'm like ultimately it looks bad. But now it can generate synchronized dialogue, ambient sound, music, and sound effects. Literally, in one pass, it is a complete soundscape. And the audio fidelity captures environmental nuances like wind noise over voices and lecture hall echo effects. It's nuttier, like I sometimes say, nuttier than a squirrel on keto. And also, it can, again, the bad stuff. Well, right now it's also replicas.

communicating audio that's copyrighted like, you know, Peter Griffin, you know, from Family Guy, Eric Cartman, from South Park, SpongeBob with spot on accuracy. Yeah, there's going to be a lot of legal fights happening over Sora. People are just going to be like, oh, why did this show get canceled? Let me just go ahead and recreate a whole new season on my own. So let's talk about that, the copyright problem. And Open AI essentially announced, hey, you know, publishing. companies, media companies, big conglomerate, small creators, whoever, it's on you to prove, right? Even though it's not technically how copyright law works, open AI is literally and actively trying to rewrite the rules of copyright law here in the U.S. Granted, copyright law here in the U.S. is a little antiquated. I'm not saying I agree with it or disagree with it. It's antiquated for sure.

It's most of it. Well, all of it, I think was pre-internet. pre digital media, right? So copyright law is very old. It's pre internet. And they're using it by default. And you can go on there and the SORA feed and see SpongeBob. And let's see, what else? I'm going to just scroll back here to the main page if it, if it lows for me. I'm going to show you what I see here. So they have a for you section, right? I'm not even going to show it on my, on my screen here. I don't want. I don't want to accidentally be breaking.

But, I mean, you have Pikachu. You have a family guy, Peter Griffin. You have SpongeBob. A lot of SpongeBob. People are going nuts with a SpongeBob creating their own. You have Ronald McDonald. More Pikachu, Pikachu, Rick and Morty. Is that what it's called?

Some ton of Nintendo references. Mario, right? So many of these. Everything is there. So Open AI is, though, lobbying governments, claiming that AI training is fair use for American competitiveness and national security. So Open AI isn't necessarily concerned seemingly with copyrighted material. And right now, what they're essentially saying is, hey, you will need to report each specific

violation individually. Right. So, you know, these companies can't reach out and say, okay, well, you can't use Pikachu. No, Open AI says, go find Pikachu and then report it to us, each and every one. Again, not normally how copyright works. So Open AI is just kind of trying to rewrite the rule of copyright. This is obviously going to be challenged to the courts, I would say pretty quickly. And you might be wondering, like, okay, Jordan, why are you, you know, picking on OpenAI and SORA here with AI video copyright?

Why aren't you doing the same with Google in V-O-3? because people are obviously doing this with V-O-3. And again, sometimes you're going to get a response like, oh, we can't create that. But clearly, ultimately, people are creating it. Well, V-O-3 from Google, they don't have a social media network, right? So there's no scene of the crime, so to speak. Open AI, I think the SORA iOS app is going to be the number one app.

The number one free app on the iOS app charts. I think it got up to number five. I think it's going to get up to number one. I think it's going to be wildly popular. The viral factor is through the roof. But that is the scene of the crime. Okay. I don't see how there's not massive, massive lawsuits that are going to be hitting open AI with SORA.

So let's talk a little bit more about the cameo in the deep fake. We're going to move on from copyright infringement to deepfakes. So the cameo feature, I can go on and create a cameo of myself. I'm still on the fence about that. I think I'm going to. I don't know if I'm going to, right? But you can, so how it works, it's a one-time verification. You have to do it with your phone because like I said, you have to sign up at least for now.

You have to sign up for SORA on the iOS apps. You have to do it on your phones. You essentially have to sign up to this TikTokification of an AI slot machine. But then you can, after that, you can, after that, use it on the web, right? So I'm not going to be using SORA on my phone and doom scrolling. I'm not a social media person. So inside the app and you can only do the cameo in the app, but it's a one-time verification and you essentially have to say three random numbers and then you turn your head kind of back and forth and then you have a cameo. And it listens to

your voice, it duplicates your voice, everything. They're pretty impressive. I've seen, you know, cameos like I said, the same all in one looks really good. So users, though, once you do create a cameo, you control permission levels. And then you also receive notifications when your likeness appears and you can revoke access or remove videos anytime. So you can create a cameo of yourself and say, hey, only I can use it. No one else can use it. So you do have control kind of over your AI avatar or your deep fake.

And then there's other sharing options. You can only do it with certain people. You can only do it with mutuals or you can do it with everyone. So as an example, you know, Sam Altman just put his out there for. the world to do. So anyone can go make Sam Altman say anything, do anything. There is one that kind of went viral on all social media, right? It showed, you know, Sam Altman, you know, stealing GPUs from Target, right? So, but that's the cameo feature. And more on that here in a little bit because I think that one's important. The watermarking system. So I already showed you one way.

You know, I think that the watermarking is clever. It's an animated watermark with the Sora logo. It pops up and moves around the video. So I don't think most people are going to try to edit it out. But I do know that there's going to be apps that literally you're just going to upload your SORA video and it's going to clean it out. That's going to happen. Right. So the visible watermark is easily defeated by screen recording, you know, all those things.

But it also not just the watermark. It also has the invisible CP2A metadata. So that's the. Coalition for Content, Providence and Authenticity. That, as far as I know, is also easy to get around. Essentially, there's apps online or you can just do a screen record, and that is good chance you can get rid of that too. So although Open AI and the other AI video companies, I think, are doing their best.

It's not hard to get around this. It's not hard to get around that. So you have to think of, okay, we have to be prepared to live in a world of well, nothing's real and everything's fake. Everything's AI, right? I'll probably do a dedicated show on that later, but you kind of have to know that simple editing techniques will get rid of that watermark.

And, I mean, talk about things like court evidence, video evidence, it's not going to be a thing, right? Because, yeah, this is Sora 2. Imagine Sora 3. Imagine Sora 4. It's going to look more realistic than real life. right. So yeah, it's the societal changes are going to have to be huge to keep up with this, right? I think we had as a society decades to adapt and understand like, oh, something can be photoshopped, right? A photo doesn't necessarily mean that everything in that photo happened.

But I think we had decades to acclimate to that and understand what that meant and the repercussions of that. Video were there. We don't, get decades. You don't even get a full year. We got a couple of weeks. Video. Just assume all videos fake. Doom scrolling. Let's get to more concerns. We talked about the cool stuff. I think we're going to skib over the bad stuff. I think, let me be honest. I think social media is bad. Right. You might be saying, oh, Jordan, you're on, you're on Twitter. You know, you're on LinkedIn. You do the LinkedIn live stream. Yeah, I don't sit there and scroll it for hours. certainly don't doomscroll.

You know, I do read content on Twitter. I actually like the, yeah, all you people that say, oh, I hate GROC. No, I hate using, I would never recommend any business use GROC as a large language model. But I love going on Twitter and reading a long thread on, you know, something on the latest, you know, AI research and then interacting with GROC and talking about it and understanding it better. So anytime I'm on social media, I'm usually actually learning, right? And then I screenshot things for myself to go back and read later. But the doom scrolling thing is going to be huge, right? So you open this thing.

You open SORA on your phone. And it's, you know, Sam Altman's head spinning in a toilet and, you know, all these crazy things that you never thought possible. So I won't say that this is like the meta vibes level of trough or AI slop. But it is definitely a slopification of the real world, right? where I think the meta vibes AI app that they're releasing, it's going to be much more, you know, artistic things that look overly AI.

That's not SORA 2. That's not the SORA app. Most, I mean, yes, obviously some things are intentionally supposed to make, supposed to look fake. This looks more like TikTok, right? This looks like something you open up and it's real people talking in real environments interacting with each other.

People you might actually know in quote unquote, but follow online anyways. But there are, Open AI to their credit, has actually built in and are trying to build in some safe cars. So, yes,

it's very swipable. It is Doom Scroll Central. So there's the 4U recommendation algorithm that mimics TikTok's addictive engagement patterns. But adult users do get nudges to take breaks if they've been on it too long. Teen accounts can have mandatory cooldowns,

and there's parental controls and opt-out personalized feed. But ultimately, the platform is biased toward rewarding creation and remixing over just passive consumption. So that's what Open AI is saying they're doing. They want people to create. They don't just want people to consume. I do believe parts of that, right? Any other company that says that, it's like, I don't believe it.

Any other company that's making a social media, Open AI, I kind of believe it. So we'll see if they stick to that. So just goes to big. question, who the heck is this thing for? Well, I think social media creators and influencers that need a low friction short form content generation for TikTok YouTube shorts, they're going to use this, but also, I'm being honest, I think TikTok in YouTube shorts might lose a little bit in popularity, right? Which I don't, I don't know if it's a good thing or bad thing. Think of like TikTok, right? I'm not on it. But, you know, sometimes literally I have friends

my age and sometimes a little younger that will record TikToks, like screen record them on their iPhone and send it to me, right? Because if someone sends me a TikTok, I'm like, you know, I'm not watching that. Right. So, so I know what, you know, I know the overall, you know, what a TikTok looks like, how it works, right? But people who are on TikTok and these other, you know, short form doom scrolling platforms, you know, reels, they're, I mean, real, talented people.

And it takes a lot of work. a lot of effort sometimes to create especially high engagement, high quality TikTok videos, reels, et cetera. That's gone. You can create very impressive, you know, TikTok style videos of you doing anything with any talent with zero effort. So I do ultimately think the TikTok, the TikToks and the reels of the world are going to be in trouble from this and just yes, those, those platforms do have policies on AI generated video.

Again, people are always going to be two steps ahead. Every everything that is produced on SORA is ultimately going to be passed off to every other social media network. So also, another thing to keep in mind, this is coming out to the API as well, right? So there's going to be eventually probably hundreds and then thousands of other platforms. that are using this technology, not just the SORA app. So one thing Open AI said is that they want, they're kind of doing this six-month test. You know, they stated that their goal is helping users achieve true goals like fitness,

social connection, or starting businesses. And their core success metric is whether users feel their life improved over six months compared to not using SORA. And if that metric fails, Open AI commits to significant, changes, quote-unquote, or discontinuing service entirely versus just accepting the doomed scrolling reality. All right. Well, I'd hate to tell you this, Open AI.

You might get a couple nice stories. People, yeah, I feel better. I accomplish some goals. But 99% of people are just going to be doom scrolling this thing, wasting time. This is going to make anyone's life better. Not the whole. Yeah, you're going to get a couple nice use cases. So we might see a nice feel-good video, you know, from Open AI saying, all right,

here Jimmy, Jimmy used SORA and got motivated about fitness. Sure. Cool. No, this is a doom scrolling machine. This is AI generated AI slop, right? But there's your business can use slop. Let's end it on this. What is the big takeaway?

I just want on a random hot take Tuesday, not on a Tuesday. Well, is it TikTok brain rat? Yes. Can your company take advantage? Yes. Here's how. SORA.com is going to be the cheat code. Okay.

So yeah, you got to do the iOS app. You got to get the app first. You got to get the app to make the cameo, right? But from there, huge, okay? What I see and how I could see this really rolling out. And if you are an AI native company out there looking to scale with limited resources, or if you're a big enterprise company that wants, that wants to push innovation.

This is what you should do. Your CEO and leadership team should be using these cameo for everything. Right? And you might be saying, okay, even if you're on the pro plan, what's a 20 second little video going to do of our CEO? Okay, well, have your CEO sit down, record a couple hours of video, right?

So actually him or her speaking. Then from there, you have this sort of, a machine. And if they go in and create a cameo, you have countless, countless marketing angles, countless presentation styles, right? Like, I'm even thinking for myself, yeah, I can get on video at any time. The editing takes forever, right? If I want to do different scenes, if I want to, you know, be outside at, you know, Chicago or, you know, walking through a group of people, whatever. That takes time, effort, money, budget, things that, you know, a lot of people and a lot of

companies don't necessarily want to invest. You can sit anyone down and do a talking head video very easy, but SORA can do everything else, right? And I think there is a little bit of inspiration to be had, right? Scrolling through and seeing what other people are doing, but then think about it from your business perspective. But I think ultimately, the cameo can be your company's secret weapon. Maybe your CEO is too busy. Maybe your VP of training can't do everything

at all times, right? So having the cameo and being able to control who has access to it, who can use it, is I think such a huge cheat code for business. This is why the AI avatar industry has become an industry

that is generating billions of dollars in revenue because so many people are using it to train. So yes, That's a little different because you can do, you know, hours of talking head videos, right? You can still do talking head style videos in here, but in short bursts. But you can put your CEO anywhere on any stage talking to anyone, demoing any product, right? Traveling, visiting, you know, visiting, quote unquote, visiting potential clients in a new area of the world that you're trying to expand to. This is literally like having an entire film editing crew.

and a teleportation machine all in one. And it's instant. So you do have to think a little creatively and outside of the box. But I do think

the big cheat code for your business, don't use the app. Don't use the SORA iOS app aside from to sign up and to create the cameo. But then from there, possibilities are endless.

All right. I hope this is helpful. I know this went on a little bit longer. than some of our normal episodes. So thanks for sticking around. And I did tell you, you're like, okay, this sounds great. I want to do it.

But I can't get access to SORA. Okay, well, go find this episode. So if you're listening on the podcast, in the show notes, I always put the link back to the LinkedIn live stream for this very episode. Just go repost this. All right. And then we're going to be giving away a code of SORA in our newsletter tomorrow. So you got like 20 hours.

go repost this show on LinkedIn and we're going to be given away a SORA code in our email newsletter tomorrow. So you got to open it. You got to read it to see if you won. So thank you for tuning in. If you haven't already, please go to your everyday AI.com. Sign up for the free daily newsletter. Thanks for tuning in. We'll see you back tomorrow and every day for more everyday AI.

Thanks, y'all. Meet Firefly AI assistant. Now live in Adobe Firefly, the Allman One Creative AI Studio. Just describe what you want to create in your own words and the assistant handles the rest, orchestrating multi-step workflows across Adobe Creative Cloud apps, including Photoshop, Premiere Express, and more in one conversational interface. You direct the outcome while the assistant accelerates execution. Stand control with the ability to step in and refine at any time.

See it today at firefly.adobie.com. And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit Your EverydayAI.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.