Everyday AI Podcast – An AI and ChatGPT Podcast - Ep 641: ChatGPT Ads: 9 Reasons why personalized ads are coming to ChatGPT soon

Episode Date: October 28, 2025

ChatGPT ads are coming. 📰They’re gonna be both crazy intrusive yet also pretty useful. That’s a given. But the real hot take here: personalized ChatGPT ads are actually gonna change how the internet works and conversational commerce is going to be the new norm. Every single company — including yours — is going to have to quickly adapt. We lay out how, as well as the 9 reasons why we’re confident ChatGPT ads based on your account will be rolling out soon. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [e-mail] with Jordan on LinkedInTopics Covered in This Episode:Personalized ChatGPT Ads Forecast & RationaleOpenAI Market Cap & Monetization ShiftChatGPT Memory Personalization Engine ExplainedAtlas Browser Data Control for AdsChatGPT Apps and Cross-Platform Data IntegrationAgentic Commerce Protocol and Instant CheckoutChatGPT Pulse: Proactive Content DeliveryOpenAI Staff Changes & Meta Ad InfluenceEthical Concerns in Personalized ChatGPT AdsTimestamps:00:00 Personalized ChatGPT Ads Coming05:29 "OpenAI's Shift to Ads"08:52 OpenAI's Monetization Strategy Revealed12:00 "GPT-4's Value and Monetization"15:11 OpenAI's Profit Forecasts Explained17:25 OpenAI's Path to Profitability20:58 AI Addiction and Ethical Concerns24:06 "Free Plans Trade Privacy"26:59 ChatGPT, Zillow, Privacy Concerns31:01 AI, Affiliates, and Shopping Trends33:43 Trust and Transparency in AI37:50 "AI Transforming Advertising Landscape"40:02 "AI Ethics and Business Impact"Keywords:Personalized ChatGPT ads, personalized advertising, conversational commerce, OpenAI, Sam Altman, market cap, burn rate, AI monetization, ad platform, Stripe, agentic commerce protocol, Atlas browser, memory personalization engine, ChatGPT memory, AI chat history, chat personalization, proactive delivery, ChatGPT Pulse, affiliate commissions, targeted ads, digital advertising, free user monetizaSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist. 

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But it's my not so hot, hot take, that personalized ads based on your chat history are coming to chatGBT very soon. You could almost say that's a given. But this is Hot Take Tuesday. So here's my hot take. I'm actually looking forward to personalize chat GPUT ads. And I think they'll ultimately be better for not only. consumers, but also for businesses. And I'm obviously not making this proclamation empty-handed, obviously.

So on today's show, I'm going to lay out the nine very convincing reasons. Personalized ads are coming to Chad GPT soon and also prepare you for what that means. Because I think it's going to be a seismic shift that we all have to be ready for. Because the future of the internet will be based on not traditional advertising, the ecosystem that Google, and meta have dominated for a decade plus. Now, the future of the internet is going to be based on conversational commerce. And I think that Open AI is in prime position to be the leader. So let's get into the nine reasons why.

All right. Hope you're excited for today's show. I am. Let's get into it. Welcome to Everyday AI. My name is Jordan Wilson. And this is your daily live stream podcast and free daily newsletter helping everyday business leaders like you and me make sense of these nonstop AI updates.

updates, translate them into normal talk and use that to grow our companies and our careers. That's what we do. It starts here with the unedited, unscripted live stream podcast. But if you want to be the smartest person in AI at your company or your department, that happens on our website, your EverydayAI.com. There you can go sign up for our free daily newsletter. We're going to be recapping not just the highlights from today's show, but also everything else happening in the world of AI because, yeah, today there was a ton.

I'm going to say in the newsletter, I think it's probably been one of the busiest 24 hours in AI news. Yeah, Amazon axing 30,000 jobs, a lot going on. So make sure to check out the newsletter. But by the end of today's show, stick with me for 25, 30 minutes. Let's see. But by the end of today's show, you'll understand why personalized chat GPT ads are inevitable. You're going to know the nine tipping points that ensure it's actually happening. And you might even by the end agree with me that this.

This is actually a good thing. It depends on what you think of personalized ads. Also, I put together a doozy for you all. All right. So we put together a personalized ad playbook. This is one of those I should charge people for. I could sell this for a couple hundred dollars on the website. But all you got to do, if you're listening on the podcast, we always put in our show notes a link to the links in live stream.

So go repost this. And we're going to give you the personalized ad playbook, which, includes a seven week conversational launch plan, high intent offers that don't feel like ads, and the executive readiness scorecard. Yeah, this one's a good one. All right. So let's get into it, though. What's happening? We have to zoom out first before we can zoom in to why chat chp t ads are happening.

Well, mainly, Open AI is in the middle of a transition from a nonprofit research lab, which is what they were founded as. to a for-profit company, right? A five company that's currently has a market cap of $500 billion, the last one. And I actually think it's probably closer to $600,000 based on some recent events. And it's kind of opening eyes position is built on three things. And these nine reasons are kind of based on these three pillars. It's memory, their new browser, and commerce. those three things are very interconnected when it comes to the future of how the internet's going to work.

And this is a direct challenge to the only two players that I think are doing anything, which is meta, handling digital advertising on the social side and Google handling it on the search engine and retargeting, remarketing. And you also have to understand this goes along with kind of like almost this data internet theory and the fact that SEO has been kind of dying or traditional SEO because so many people don't go to websites anymore. They just talk to chatbots about everything, right? Which might be problematic, right? Because you have people, many millions of people using chat GPT as an example as a therapist, but that does create an interesting future predicament for advertising.

We also have to quickly look at CEO, Sam Altman's shift on advertising because just over a year ago, he essentially detested ads. He was poo-poo on ads, right? He said that he hates ads and he called them a last resort when asked if Chad GPT or OpenAI would ever use them. And he said the combination of AI plus ads is uniquely unsettling, but his tune has changed. So he did say that, Braising ads could be potentially helpful and even a net win for users personally saying he saw some ads on Instagram that he found helpful. And why is this happening?

Is it just because the CEO of one of the largest companies in the world has had a personal change of feelings towards ads? Well, you could make that argument, but no, that's not it. Well, what's different than a year ago or early 2024 when these comments first came is, well, Now, Open AI has raised tens of billions of dollars. And guess what happens when you raise tens of billions of dollars? As an example, SoftBank, one company reportedly $30 billion they've invested in Open AI. You know what happens when you have many companies that have invested millions of, many of billions of billions of dollars into your company that is losing money? Well, you've got to have a plan.

And you have to say, here's how we're going to start monetizing. And that plan, which I'm going to get to later, involves a number. That number is 700 plus million. That is the number of free open AI or chat chbtee subscribers that I think are going to be seeing personalized ad soon. So we'll see if paid users, those playing, paying 20 or, you know, 25 for a TPP subscribers, team plan or $200 for a plus plan, we'll see if those users, sorry, 200 for a pro plan. So we'll see if plus teams or pro users get ads, but it's inevitable. That's the hot take.

It's coming, especially for free users. But I think it's actually a good thing. So it's not if it's when because they're happening. And here's the nine reasons. I won't make you wait any longer. Number one, the burn rate. Open AI, admittedly and reportedly, according to reports, is burning money. Up to certain publications have said $8.5 billion that they're burning through each year.

Also, just kind of reference Sam Altman's 180-degree turn on ads. That's number two. Number three is, yeah, the number of users. They are straight up dominating the AI chatbot game with 800 million weekly active users. 4, the chat GVT memory personalization engine. Number five, the metification of open AI staff. We're going to talk about that information report that just came out. Number six, the Atlas browser having control of the data.

Number seven, chat chavit apps being able to bring in new data and surfaces. Number eight, the agent kind of check out protocol and the instant checkout. out. And then number nine, proactive delivery via Chad, ChbT Pulse. All right. We're going to go into each one of these a little bit more. But let's talk about recently. Those nine things, not all of them have been recent, but about half of them have just happened in the last, about five weeks. Yeah. So open AI, I don't think that this is a secret anymore, right? They have even straight up said, yes, we are confirmed bringing personalized ads. But they have said,

whereas a year or two ago, they were a little mom on it, but they said that they're looking at it as an option. And they're hiring a head of monetization. So let's just look at the past five weeks, right? Open AI's full strategy has been laid out by their last couple of releases. So JetGPD Pulse, which is a daily proactive kind of push. It's only two people. who are on the highest tiered plan right now, but it's essentially a highly personalized news delivery for you every day, based on your context, your calendar, your information, right? It is pushed to you.

The second one, which came four days after, is OpenAI's agentic commerce protocol, which was co-developed with Stripe that allows agents to securely check out online with a transaction record. Then in October, we had Chad ChpT apps a couple of weeks ago. This integrates new extremely valuable cross-platform data, which for proper advertising, you need that. And then last week, we got maybe not the final piece to the puzzle, but definitely the biggest piece. Because if you seize control of the browser, you can own the entire experience across memory, browser, and checkout.

So there you go. Those three things are all in place, especially with the announcement of OpenAI's agentic browser Atlas. This was deliberate. This wasn't random, haphazardly thrown together go-to-market products that were rolled out. We are going to get official monetization announcements. Probably, I would say, by this year. All right. Let's get into the nine reasons in a little more depth.

Number one, the burn rate. Open AI is burning cash. All right. And CEO, a lot of this is according to reports, but CEO Sam Altman has said that they're losing money on their hired priced plans. So Open AI is projected to burn $8.5 billion this year alone just to keep the lights on. And that's driven by what they say is unbelievably expensive compute costs. Something goes with having some of the world's most powerful models. They're not cheap to run, right? I am one of those people on the pro plan, and I guarantee you, Open AI is losing a ton of money on me. And they have been. Even though I pay for like five different accounts, six different accounts, something like that, they're still losing money on me because even as I talk, I got agents going right now. I got my, my Atlas browser open and it's working. I have a scheduled task and scheduled agents going for me around the They're losing money. And the free user base, yeah.

And I've said this all the way back to 2023. Go back and look. I said even at the time, and this was, I think, like, GPT4, right? This wasn't even the good stuff, GPT4 Turbo, GPT40. I said even that is worth thousands of dollars, right, a month. And it still is. The level of intelligence and the level of productivity that this locks for people that actually understand the technology and teach their employees, it's hard

to put a price tag on it. But the free user base has to be monetized, right? RISA reports said that Open AI's 70% of their total revenue, billions of dollars of revenue, right, comes from individual consumers, not from enterprise, not from the API, from individual consumers. So the thought is many people are going to be mad, right? When personalized ads come to Chachapitia, it's like, all right, well, if you want out of it, upgrade, right? Whether the $20 tier won't have ads, I don't know. I'm not privy to that information.

A lot of times I, you know, get, get, you know, some information from my contacts at big companies. This is not one of those. This is all just my own thoughts and beliefs from, you know, obviously talking about chat Chabit, T, almost every single day. for many years. But there's no other path to true monetization when you're already number one, burning money. It's not a user problem.

You got all the users, but this was intentional, right? Open AI, smart play, by the way. We mentioned this in our newsletter, I think, last week. Open AI and Anthropic two years ago, you know, year and a half ago, 20 months ago, were very much could have gone down a similar path. I think Anthropic prioritized being more profitable per user

and OpenAI prioritized users which is the right move because when you have 800 million users weekly active users you can do what you want. You can turn a switch and by that point everyone's worked it into their daily processes. All right a little more on reason number one

the just the money demands they're huge right we've seen a valuation the last report said 500 billion dollars so people i don't think i saw anyone else talk about this aside for me right right now open ai would be a top 18 company in the u.s by market cap right a lot of people think okay you know they're an ai startup no no no They're bigger by market cap than almost every single company in the U.S. and technically in the world. They are a tech giant. They are behemoth, but they're bleeding cash, right? And investors like SoftBank eventually need to see some kind of return on that $30 billion of investment.

And according to internal docs from Open AI, they're not even expecting profitability on the current path until 2030. But they have to have this in place, right? I'm sure somewhere there's a GPT6 Pro model that's already done all this math. And then saying, okay, well, you know, we're going to roll it out to this many users. This many users are going to churn. This many users are going to pay for it, right? It's, it has to happen. The free users and maybe even the paid users are going to be seeing ads.

And companies are going to pay a ridiculous amount. But we're going to get to that later. Reason number two, Adobe just introduced an entirely new way to create, bringing the power and precision of its creative suite into one conversational experience. Meet Firefly AI Assistant, now live in the Adobe Firefly app, the All In One Creative AI Studio. Powered by Adobe's Creative Agent, Firefly AI Assistant lets you start with your vision, just describe what you want, and shape the outcome as it takes form with the Assistant.

The Assistant orchestrates multi-step workflows, drawing on 60-plus pro-grade tools across Adobe Creative Cloud apps, including Photoshop. Illustrator Premiere, Lightroom Express, and more to help bring your ideas to life. You can also get started with creative skills, a growing library of pre-built workflows for common creative tasks like batch editing photos, creating mood boards, portrait retouching, and creating social variations. Every step the assistant takes is visible so you can refine, redirect, or take over at any time. You stay in the driver's seat as the creative director.

Adobe Firefly AI assistant now in public beta. See it today at firefly.adobie.com. Internal forecasting. And this is obviously very much related to Sam Allman's 180, but there is no other way. Like I said, the single ad stream would be 20% of OpenAI's projected revenue if the free user monetization is forecasted, scale. Reason number three. Ready for this number? 760 million. So according to reports from this month, Open AI, this is wild, y'all. 95% of those 800 million weekly active users as of this month, 95% of them are free users. All right. So this is a potential pool of 760 million people

who are number one, either going to be getting ads that are highly targeted, insanely personal, almost pervasive, right? Yeah, let's just call the spade to spade, right? Think of all the things that people talk to chat, GPT, about. You don't put in those kind of keywords into Google. You don't put those things into meta. The conversations, the level of personal detail, the level of just spilling people's guts, whether it's from a business perspective, personal perspective, a big decision you're facing in life,

even something is, you know, topical is planning a trip, right? You're going to be giving a lot more details to a large language model, having an iterative conversation sharing details versus if you're just going to a search engine, right? But that is 760 million users who are likely either going to be getting served ads, talk about a huge pool for advertisers to tap in When current markets, specifically Google and meta, those are your only two real big options, they are saturated and they've been saturated for years. And this is how I think Open AI plans to not just win ultimately against companies like Google and like meta. This is their plan to win. But I think this is ultimately how they become profitable when they've raised that much money.

They have bills to pay y'all. but being able to capitalize on that many users who are putting that much information, this is an unprecedented amount of data that Open AI has to use, to leverage and to monetize. Reason number four, the metification of OpenAI's DNA. So a recent report from the information, which we shared about both on our AI news recap show yesterday and in our newsletter last week. That's why you gotta be, that's why you gotta be reading y'all.

So the information reported that almost 20% of OpenAI's current staff, that's more than 600 employees, are former meta employees and a key hire who I think she is super, super sharp. By the way, Fiji Simo, the ex-Facebook ad lead. Yeah, she's kind of responsible for bringing ads to Facebook's newsfeed. Yeah, so now she's Open AI CEO of applications. And I do expect that she's going to be making some huge moves. And according to reports, she's actively hiring a chief of monetization now to build this ad platform.

So, yeah, you see how the pieces are connected. Let's talk about reason number five. And we're going to get kind of technical here, but I'm going to try to zoom out. We all know memory. Well, if you use chat, TPD, you probably know memory. You see memory as this option or this feature inside of chat chbtee that brings along more personalization. As you're talking, chat chbtee might pull out certain things that you say, right? I might say, hey, my name's Jordan.

I'm from Chicago. I run a podcast called Everyday AI. We train companies on, you know, using chat chbt enterprise, right? I might say all these things to chat chvety and it's going to pull them out. These little nuggets and I can go in and I can delete them, turn them off, etc. That's one tier. That's saved memory. But then there's also chat history.

Yeah. And that is where the real gold is. Because some people don't have memory on. Some people might delete things that they don't want chat chvety, kind of remembering, maybe just for the case that they don't want it to show up in other chats. But chat history, that is a legit automated gold mine. This is profiling people probably better than an FBI profiler could. Because people are spilling their guts to chat GPD.

We saw that when Open AI, how they really abruptly rolled out GPD5 this summer, got rid of GPD 4-0, and the collective online world lost their noodles, right? Because it was a very sycophantic model, right? GPT4-0 is like, oh, yes, you know, it's a yes, ma'am, yes, sir. It just says yes to whatever you say, right? and people were using it in bad ways, but people became kind of addicted to it. Right?

So they have this very long chat history where they're just sharing every single detail of their life, every problem they're facing, every scenario, right? They're using it as a journal, right? So opening eye has this dual memory architecture of saved memories that are manageable by the user, but also a actual chat history.

And that profile is huge. There's also, that's where we get into some, some concerns, both on the ethical side, the transparency side as well, because you technically don't know in that other layer, and I'm oversimplifying it by just saying chat history. It's much more technical than that. But there's some huge transparency concerns. And this, in theory, is every user's worst nightmare, right? Because you probably don't, especially on a shared computer or if you're using Atlas,

if Atlas just becomes your new family browser, you probably don't want to see ads based on everything that you're chatting about. And here's where I'm going to differ from probably mostly everyone. We put a poll out in our newsletter yesterday asking people, hey, what do you think about chat, ChbD personalized ads?

And more than 80% of our audience essentially said some version of, nope, not good. I'm in the minority here. I'm in the 20%. I am absolutely looking forward to it. I'm going to love it. I'm going to probably click

and buy every single thing that Chad GBTBT recommends for me. Mainly, I'm using Chad GBT for my business. Not a lot on the personal life side, but I love highly targeted ads. Yeah, I have a background in marketing and advertising. Sure. Did a lot of work with Nike and Jordan Brand back in the day. Their marketing and advertising and comms teams. So I love it from kind of a, you know, science meets art meets technology.

I love that aspect of it. But even from a consumer. standpoint, right? I'm not necessarily embarrassed about anything. I'm, you know, putting into chat GBT or Googling. I love being retargeted for things. So I know I'm in the minority there, but you have to think, especially if you're using chat GBT for business. I think some people, you know, blur the line and they just use it as their life partner, life coach, life everything, right? For me, I'm mainly just using it for business. Very rarely am I using it for anything personal. But even if I was, I wouldn't care. I'm someone that's like, hey,

big tech, take all my data, but just make my life better. And I think this is one of those things, right? If you look at traditional advertising, I don't think it's worked. I don't think it's worked. Otherwise, advertisers would be much happier and consumers would be, I don't know, better off in their lives. But it hasn't connected yet. But I think just the iterative conversations that people have with chat, GPT, right? And that's why Chad GPD also engages you, right? So they have kind of these new features now where after you go back and forth with chat GPD, chat GPD is going to ask you more questions by default.

It didn't used to be like that, right? It's kind of a feature, but going after engagement. But what this enables, this dual memory architecture, is it enables a level of targeting based on sensitive life events, you know, probably proprietary information maybe that you're sharing with Chad GPD that you didn't know. Again, if you're on a free plan, because if you're on a paid plan and have data sharing turned off, right? Open AI hasn't been able to build this kind of profile on you. But if you're on a free plan, let's call the spade to spade.

If you know, if you're on the free plan, that's that's that's your pay. That's your price of admission. Open AI has been in any company that you're using on a free plan, essentially, they've been building a profile on you. Just like it, when you go into Google search, right, they're collecting data. That's how the internet works. That's how commerce works. That's how anything online works. But just the level of sensitive information, life events, psychographics, everything, it goes far beyond keywords.

What is capable for the level of personalization from ads based on conversations versus keywords? I can't even accurately describe just the gigantic difference between the two. All right. Reason number six, Atlas, you control the browser, you control everything. So it's very early. It's buggy. It's based on chromium. So it's not like Google has completely dominated both the search market and the browser market for decades.

but Atlas is based on Chromium, which is Chrome's open source project. So it should in theory be able to keep up eventually with Chrome. Like I said, super buggy. I've been sharing some bugs with the OpenAI team because I love Atlas, but this seizes control of the user's entire web data stream and it bypasses Google. And its agent mode can autonomously complete multi-step tasks like

booking flights, like checking things, but where I think you also have to look at is there's a browser history as well. So now that dual kind of personalization or dual memory, now you have a third one, right? So you have your memories in chat GPT. You have your entire chat history, but then you have your browser history as well if you are using the Atlas browser. Oh, and it gets even bigger because OpenAI released apps. And all though there's only seven apps right now. When you log in and you authorize those apps, most people aren't reading the fine print.

You're handing over that data. So if you go connect Zillow, guess what Open AI all of a sudden has. If you save things in your Zillow account and you're looking for, I don't know, a house in the western suburbs at $800,000, whatever, guess what Open AI knows?

Yeah, they know a lot of things now. And they can start to triangulate that with everything else that you're talking about. And again, the level of creepily, maybe helpful, maybe not, but creepily accurate ads that they can spit out, mind-boggling. Right. So bringing in this app, these Chad Chhabiti apps, it shares the context of all of these different apps and everything that you've been doing inside of there. And I've been talking for a long time about the O-Off or, you know, Sign in as chat chbt. That's another thing that's going to be rolling out to other websites as well.

They've technically only done it within their own properties, right, on SORA, right? But I think sign in with chat chbt is going to be rolling out to a ton of online services. Same thing. It's the same thing as apps just on a different end. It's bringing in so much valuable app context and better as that they can serve you. All right. We have two more. Pulse.

Chad GPD bills. So a lot of people, well, the reason why no one's talking about Pulse is because it's still one of the few features or modes of Chad ChbT that is only available to pro subscribers. So those on the $200 a month plan. I'm not personally a huge fan of Pulse yet. I think the product could be improved. It's not that good, at least for me personally. I'm an extreme power user of Chad GPD. I think for your average, right, which, okay, what people paying $200 a month are average users,

but I think the average $200 a month user will find a ton of value, me not so much. But the concept is, every single day, based on your data, based on what you're chatting about, based on your chat history, based on your memories, based on your calendar, if you've connected it inside chat, like I have, it delivers you a proactive. It gets delivered in the morning. a proactive, essentially, newsletter, right? If you've used like Apple News and you can, you know,

flip through, I mean, the UI, the UX is great. I think for some people, it's going to be very helpful. For me, not so much. But that is, when that came out, I said, this is the vehicle for personalized advertising. They're going to be rolling that out to everyone. I think it's a compute thing. Right now, they don't have the compute to roll that out

to even the $20 plus and probably definitely not the free because I think that there's some heavy agentic researching capabilities going on there. It also delivers somewhat personalized images as well. So I'm guessing it takes a ton of compute, a ton of cost. But that is, I think, going to be one of the more effective delivery mechanisms because once people are already used to pulse, they're like, okay, well, this is normal. It's normal for me to get something to deliver. to me like an ad, right? That's highly personalized. And I think the lines are going to start to

blur between the two more on that here in a minute. But what what, uh, pulse does is it does create just a habit loop. And it is prime real estate for future sponsored content. And then last but not least, we have the agentic commerce protocol, uh, release just about a month ago, uh, with Stripe as a co-developer. And this, what this does is it enables instant in chat purchases. So right now, There's not a ton of retailers, but there's some big ones. Etsy, Walmart, Shopify. It's actually hard to trigger one of these. So it's not like you can just filter, right?

Show me only things I can buy in app, right? I've done a lot of prompts to get it to fire. So I've gotten it to fire. I haven't bought anything because I don't need to buy anything from Etsy or Walmart right now. Me, I'm a, I'm a targe guy. But this is where Open AI is ultimately going to be making bank as well. Right. So this is going to, they're going to be making money on free users, because this got rolled out to free and paid users. But opening I does earn affiliate commissions.

So there's some, some, some tricky things that they're not tricky in a, in a bad way, but they're, they're going to be making a lot of money on that, right? And we'll see, ultimately, I don't know how this is going to be measured or studied, but I think you're going to start to see some people maybe complain. And I've noticed it a little bit, myself, right? When I'm using Chad Chip D for shopping and some of it, I'm using it for tests. And, you know, I'll be searching for something and it's, I'm like, it's showing me a lot of Walmart results. And this is probably something I would not consider to be buying from Walmart, right? A lot of tech gadgets. I'm like, I don't know, to me, this would seem more like a

best buy type thing, right? But I'm seeing Walmart, Walmart, Walmart. So I'm pretty sure there's going to become like, okay, is this actually what the large language model would be showing me? Is this just a way that opening eyes may be pushing things that they're making money on? And will they eventually disclose that? Because it's not an ad, right? It's just an affiliate commission. So it's not like, you know, when you see ads eventually in your chat, TV, there's going to be an ad because you have to have that disclosure legally here in the U.S.

But for an affiliate commission, I'm not sure. We'll see. And that brings me to one of the core conflicts. I think we've thought of large language models. as a helpful assistant. That is one of the first things in any Open AI system prompt, right? Is it a helpful? It is a helpful assistant.

But will that line start to blur? Now that people are maybe oversharing and using ChadGBT for, I think, way more than OpenAI probably envisioned five years ago that people would be using it for. They're using it for every aspect of their life. And, you know, both with ads and with affiliate commission responses that get pushed to the top, I think a lot. I think a lot of people are going to be asking themselves eventually, okay, is this still a helpful assistant? Or is this a company now that has to make a lot of money because they have bills to pay, right?

And this isn't a knock against Open AI. Like I said, I'm on the paid plan. I still want the personalized ads. I don't have a problem with the affiliate commissions either. I do think those should be labeled. But at what point, I think one of the things that has helped. Open AI's meteoric rise, right? They've given people so much.

So many features, very, very great plans, limits, even on free, base paid plans. You're getting a lot of technology. You're getting an insane amount of bang for the buck. I think Open AI and Google are the only two that you can say that about. So I think people have this trust. And they've built kind of a relationship or at least a rapport with, chat chbtee and certain models more so than others. But at what point now will that start to blur the lines, right?

Is it just selling me something or is it actually still advising me with my best interest in mind? But I think Open AI needs to do maybe a little bit better job of maintaining transparency to preserve that long-term trust. Like me, if I'm researching products, why am I seeing so many things from Walmart now that I wouldn't think Walmart would. be a top three retailer that I would look at for certain products. So even for me, I'm like, ah, can I even trust these recommendations anymore? And here's the gist.

Ads today, for the most part, are interruptive, right? Even when you're searching something on traditional Google search, who does that anymore, right? Those top one, two, three ads, everyone just scrolls by. They're in the way. They're intrusive. conversational commerce i don't think it's going to be true uh i don't think it's going to be in our way it's not going to be intrusive it's going to feel natural right it's going to feel like it's not an ad because it has and it will have so much context and so much uh like such a

deep insight into our personal and professional lives i don't think they're going to feel like ads where right now, even as good as Google advertising is or meta advertising is, it still feels like an ad, right? It's in the way. You're scrolling social media. Oh, there's an ad. It's intrusive. Conversational, no, because you are initiating it, right?

It's not like aside from polls, right? Let's pull that aside. But it's not like you're going to open chat GBT and, you know, go to chat and all of a sudden you get a pop-up app to go buy a pair of socks from Walmart. I mean, hopefully we don't see that. but the deep personalization also will create much higher engagement and conversion. The way traditional marketing and advertising works is you put so much money, time, and effort to get people,

to get new customers, new potential clients in. And they generally fall in this kind of top of funnel, right? It depends, right? There's a lot of different ways I could go down this. But for the most part, especially B2B, highly valuable products and services,

you know, you're paying to get clicks or you're paying to get clicks or you're paying to get leads, and that's all they are, right? They're top of the funnel. You still have to nurture, entertain, engage them for a long time. When we're talking about conversational commerce, for the most part, these are probably people that are going to be way further down. So especially early adopters, I think, are going to be printing money with this.

So you're going to have also a first mover advantage in Microsoft co-pilot and some of their early testing in their kind of conversational commerce ads showed a 73% improvement on the click through rate and a 16% conversion lift over traditional search ads. And that's just, right? This is very early on, very early on search before you had all of these layers of this, of this onion. So we're going from keywords to context. we're going from interruptions to longitudinal context,

psychographics, and inferred intent. Sometimes I think large language models know what you're thinking, what you want, or what you need, even if you don't. And the reason why, and I kind of see this all the time, right? I'm chatting with different large language models

all day, every day throughout the day. Sometimes I forget things. Or maybe I'm not seeing a connection between these 50 different conversations I had with ChadGBT today. right guess who will be able to understand that well open a i as an advertising platform but also the advertisers who are spending money they're going to be able to triangulate and connect all these dots that you may not even know right and i think that marketers right so whether you're a small business owner in the c suite i think this is going to change the playbook for how advertising works

it is a foundational change. And I do think companies who are on the edge are going to have a first mover's advantage because the competition elsewhere, it is tight. Right? Like I said, advertising on Google and meta, it's not been easy for five, ten years. It's crowded.

First movers are going to have a huge advantage on Chad Chibati because Chad ChyPT personalized ads are coming. So the tradeoff is privacy versus utility, right? It's these personalized experiences that rely on deep user data. But you also get into ethical concerns because like I said, and I'm going to wrap this up here quickly. Not everyone's like me. But this is where as a society,

I think this is almost going to be a small little turning point, at least in the digital world, right? We're going to have to start looking at these AI chatbots and Open AI is not going to be alone. This is going to become the norm for monetizing. We're going to have to say, is this okay? What permissions should be in place? What restrictions should be in place?

Or should there be none? Because I think the first version is going to be kind of the Wild West. And Open AI is going to be a driver. And this is so much more. It means so much more for our personal and professional lives. I think there's so many ethical hurdles that we must tackle here, especially with the way that large language models have been maybe misused, but in good ways, right? So many people are finding help and relief from, you know, using AI chatbots as, you know, life coach, as a therapist, as a psychiatrist,

which personally, I don't think is a good idea, but people are finding relief in positive outcomes in their life. But what happens then when that gets monetized? Well, that's another. conversation for another day. But the end game here, when we talk about from a business perspective, this turns it into a two-horse game. I don't think meta is going to come out on top here. We'll see what they release on the AI side, on the large language model side, but they're spending money, and it seems like they're not making much progress.

I could be wrong on that. But I do think that Open AI's integrated architecture, covering those three pillars, right? memory browser checkout i think that is something that will actually be able to challenge google's dominance i do think eventually google will follow suit but it could be quarters or years later until google does something like that they're a much bigger ship it's going to be much more difficult to be able to do something like that open ai still well they still run like a startup they don't have shareholders yes they have people who have invested in the company but i think right now this contest is no longer about search results.

It's owning the conversation and where the conversation happens. And that is the nine reasons why personalized ads are coming to chat. You know whether you like it or not. But if you want to be prepared, if your company needs a little more information,

we put that together for you. I think this is one of the better kind of guides that we put together. This is the personalized ad playbook, a three and one toolkit for any companies launching or scaling AI ads. All right. If you want to get ahead, this is how you do it. Like I said, we could be charging a lot of money for this. We're not.

It's free. I like sharing good information. That's vetted. So this is a seven week conversational launch plan, a high intent offer that doesn't feel like ads, how to write them in some examples. and then the executive readiness scorecard. So if you want those things, all three of them, just go repost this on LinkedIn. If you're listening on the podcast,

appreciate your support. This is a longer episode. I said 25 to 30. It went to 40. Sorry. But just go look in the show notes. Go find this post on LinkedIn, repost it, and I will send that over.

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